1. 0 TO 100K IN LESS THAN 100 DAYS HOW TO BUILD A PROFITABLE
BOOTSTRAPPED STARTUP
2. A business excels at the status quo. 3. A startup changes the
status quo at scale. 4. Two founder startup Profitable,
bootstrapped, location independent Started April 2013 - Launched
October 2013 $103,512.18 in revenue by December 31, 2013 5. YEAR
ONE Generate one million USD inrevenue Create the
#liveoptimallifestyle Change the conversation 6. SUPPLEMENTS ARE
SHADY 7. Lack of consumer trust = opportunity 8. PART I: BUILDING
9. The most important thing in business is _____. cash 10. FIND
YOUR BLUE OCEAN 11. RED OCEAN FOR SUPPLEMENTS Proprietary formulas
Cheap ingredients False advertising No science Relies on SEO
/affiliates 12. Premium Open-Source Dietary Supplements UNCONTESTED
MARKET SPACE 13. PRODUCT IS NT PRODUCT EXPERIENCE 14. Were not
selling supplements, were selling a lifestyle.#LIVEOPTIMAL 15. PART
II: VALIDATING 16. Poor distributionnot productis the number one
cause of failure.PETER THIEL 17. The most important word in
business is _________. marketing 18. Forget traditional channels.
19. You.Influencer . 20. GO AFTER THE WHALES 21. DAVE ASPREY -
BULLETPROOFEXEC.COM 22. Create a funnelCraft an offerNegotiate (be
creative) 23. If you do build a great experience, customers tell
each other about that. Word of mouth is very powerful. JEFF BEZOS
24. DO THINGS THAT DONT SCALE 25. MARKET VALIDATION 26. MONTHLY
REVENUE 27. Think less about the launch and more about the
relationships that youll be able to build. 28. PART III: SCALE 29.
80 / 20 UNTIL DEATH 30. REPEAT CUSTOMERS 31. CUSTOMER CHAMPIONS 32.
Product AnnouncementVIP List Opt-InSuper OfferFollow UpRegular
Offer 33. BIOCREATINE PRE-SALE Hidden from the public 249 total
emails sent 57.69% open rate 75 bottles sold < 24 hours Discount
only available tothe 20% 34. BE THE CONVERSATION 35.
BlogForumPodcast#LIVEOPTIMALEventsSocial 36. IGNORE COMPETITION 37.
INNOVATE 38. Premium Open-Source Dietary
[email protected] @BEN_HEBERT
