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Numerical Ability Study August 2010 Prepared by Velma Burns and Anne-Marie Flynn 41110269

Numerical Ability Study August 2010 Prepared by Velma Burns and Anne-Marie Flynn

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Numerical Ability Study August 2010 Prepared by Velma Burns and Anne-Marie Flynn. 41110269. Presentation Content. Introduction Research Method The Findings Feelings about maths and when used Answers to primary school maths questions Percentage calculation Area calculation - PowerPoint PPT Presentation

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Page 1: Numerical Ability Study August 2010 Prepared by Velma Burns and Anne-Marie Flynn

Numerical Ability StudyAugust 2010Prepared by Velma Burns and Anne-Marie Flynn

41110269

Page 2: Numerical Ability Study August 2010 Prepared by Velma Burns and Anne-Marie Flynn

2.

Presentation Content

• Introduction• Research Method

• The Findings

1. Feelings about maths and when used

2. Answers to primary school maths questions• Percentage calculation• Area calculation• Multiplication & Addition• Division• Visual interpretation of bar chart

3. Summary of overall performance

• Conclusions

Page 3: Numerical Ability Study August 2010 Prepared by Velma Burns and Anne-Marie Flynn

3.

Overall Objectives & Research Method

This presentation reviews the findings of a survey carried out by Millward Brown Lansdowne on behalf of the National Adult Literacy Agency (NALA).

The main objective of this study was to ascertain how numerically literate the public is, by asking a series of primary school level maths questions unaided (i.e. no calculator). Examples of real life scenarios were included in order to make the questions as life like as possible.

Research Method

A questionnaire was developed between Millward Brown Lansdowne and NALA. The questionnaire was included on the Millward Brown Lansdowne Omnibus Survey.

The Omnibus is a face-to-face, in-home survey asked of a representative sample of adults aged 15+ years living in the Republic of Ireland.

The sample is quota controlled in terms of gender, age, social class and region, to reflect the actual demographics of the adult population.

Interviews were conducted at 64 sampling, representative of the size and spread of urban and rural localities nationwide.

Sample size: 1,010

Fieldwork dates: 23rd July – 7th August 2010

Page 4: Numerical Ability Study August 2010 Prepared by Velma Burns and Anne-Marie Flynn

4.

Who likes doing maths and who doesn’t?

*

63

36

YES

NO

%

Base: all adults aged 15+ (1010)

Don’t know/Not specified

Higher among:•AB’s 77%

•Student/at school 75%

•3rd leveleducation 72%

•C1’s 70%

Higher among:•Primaryeducation 53%

•DE’s 48%

•65+ years 47%

•Unemployed 47%

•Farmers 46%

•Workingin home 43%

Page 5: Numerical Ability Study August 2010 Prepared by Velma Burns and Anne-Marie Flynn

5.

47

44

41

29

16

12

7

3

7

When maths used in day-to-day life

When do you do maths in your day to day life?

Base: all adults aged 15+ (1010)

%

At home

At work

When buying groceries/other shopping

When paying bills

In restaurants/cafes

School/college/homework

With my kids

Other

Never

Higher Among: •Don’t like doing maths 20%•65+ yrs 17% •Primary education 16% •Farmers 15% •DE’s 10%

Higher Among: •35-49 yrs 48%•Rural 49% •Parents 48%

Higher Among: •43% of ABC1’s

Page 6: Numerical Ability Study August 2010 Prepared by Velma Burns and Anne-Marie Flynn

6.

34

9

56

Q. An MP3 player costs €200 plus 21% value added tax (VAT). What is the total cost of the MP3 player?

Answer = €242

Correct

Incorrect

Don’t know/no reply

%

Base: all adults aged 15+ (1010)

Task: Percentage CalculationHow much does MP3 player cost including VAT at 21%?

Incorrect answers given•221 (11%)•220 (6%)•240 (3%)

Page 7: Numerical Ability Study August 2010 Prepared by Velma Burns and Anne-Marie Flynn

7.

GENDER AGE SOCIAL CLASS FINISHED EDUCATION LIKE MATHS?

Total(1010)

%

Male(502)

%

Female(508)

%

<35(370)

%

35+(640)

%

ABC1(451)

%

C2DE(507)

%

F(52)%

Primary(94)%

Secondary(506)

%

3rd level(324)

%

Student/at school

(86)%

Yes

(644)

%

No

(362)

%

Correct 56 63 50 56 56 67 47 62 38 52 67 61 67 39

Incorrect 34 30 39 34 34 29 39 29 40 38 29 26 30 42

Don’t know/

no reply9 7 12 10 9 4 14 9 22 10 4 14 4 19

Response across key groups (percentage calculation mp3 player)

An MP3 player costs €200 plus 21% value added tax (VAT). What is the total cost of the MP3 player?

Base: all adults aged 15+ (1010)

• Men outperform women• ABC1’s do better than C2DE’s • Accuracy increases with level of formal education. Those who finished education

at primary level do worst overall • Enjoyment of and competence in maths are closely linked. 6 in 10 of those who

don’t like maths either don’t know the answer or gave an incorrect answer

Page 8: Numerical Ability Study August 2010 Prepared by Velma Burns and Anne-Marie Flynn

8.

24

20

56

Task: Area Calculation of Rectangular Field

Answer = €300m2

Correct

Incorrect

Don’t know/no reply

%

Base: all adults aged 15+ (1010)

Incorrect answers given•150m2 (10%)•70m2 (7%)•35m2 (7%)

Q. Which of the answers listed on this card corresponds to the area of this rectangular field?

Page 9: Numerical Ability Study August 2010 Prepared by Velma Burns and Anne-Marie Flynn

9.

GENDER AGE SOCIAL CLASS FINISHED EDUCATION LIKE MATHS?

Total(1010)

%

Male(502)

%

Female(508)

%

<35(370)

%

35+(640)

%

ABC1(451)

%

C2DE(507)

%

F(52)%

Primary(94)%

Secondary(506)

%

3rd level(324)

%

Student/at school

(86)%

Yes

(644)

%

No

(362)

%

Correct 56 62 50 59 53 69 46 50 23 50 73 63 68 34

Incorrect 24 23 25 27 22 18 28 27 37 25 17 27 19 33

Don’t know/no reply 20 15 25 13 25 13 26 23 40 25 10 10 13 33

Base: all adults aged 15+ (1010)

Performance across key groups – Area Calculation of Rectangular Field

Which of the answers listed on this card corresponds to the area of this rectangular field?

• Men, under 35’s, ABC1’s most likely to get the answer right• Accuracy increases with level of formal education• Enjoyment of and competence in maths are closely linked. Two

thirds of those who don’t like maths either don’t know the answer or gave an incorrect answer

Page 10: Numerical Ability Study August 2010 Prepared by Velma Burns and Anne-Marie Flynn

10.

16

1

83

Answer = 48

Correct

Incorrect

Don’t know/no reply

%

Base: all adults aged 15+ (1010)

Task: Number of coke bottles in tray (addition/multiplication)

Incorrect answers given

•36 (4%)•24 (3%)•40 (2%)•30 (1%)

Q. In total, how many bottles are in the two full cases?

Page 11: Numerical Ability Study August 2010 Prepared by Velma Burns and Anne-Marie Flynn

11.

GENDER AGE SOCIAL CLASS FINISHED EDUCATION LIKE MATHS?

Total(1010)

%

Male(502)

%

Female(508)

%

<35(370)

%

35+(640)

%

ABC1(451)

%

C2DE(507)

%

F(52)%

Primary(94)%

Secondary(506)

%

3rd level(324)

%

Student/at school

(86)%

Yes

(644)

%

No

(362)

%

Correct 83 84 81 87 80 87 78 89 67 81 88 88 88 73

Incorrect 16 15 17 12 18 12 20 11 31 16 12 12 12 23

Don’t know/no reply 1 1 2 1 2 1 2 - 2 3 - - - 3

Base: all adults aged 15+ (1010)

Response across key groups - Number of coke bottles in tray.

In total, how many bottles are in the two full cases?

• Under 35’s, ABC1’s and farmers most likely to get the answer right• Accuracy increases with level of formal education• One third of those leaving school at primary level gave wrong answer

Page 12: Numerical Ability Study August 2010 Prepared by Velma Burns and Anne-Marie Flynn

12.

19

8

73

Answer = 36

Correct*

Incorrect

Don’t know/no reply

%

Base: all adults aged 15+ (1010)

Task: Visual based calculation. How much petrol remains in tank?

Incorrect answers given

•32 (3%)•40 (3%)•35 (2%)

‘Absolutely’ correct:

67%

Q. The petrol tank in this car holds 48 litres. About how many litres of petrol remain in the tank? You can assume that the gas gauge is accurate.

*Note: responses within +/-3 deemed to be correct. ‘Absolutely correct’ reflects exact answer of 36.

Page 13: Numerical Ability Study August 2010 Prepared by Velma Burns and Anne-Marie Flynn

13.

GENDER AGE SOCIAL CLASS FINISHED EDUCATION LIKE MATHS?

Total(1010)

%

Male(502)

%

Female(508)

%

<35(370)

%

35+(640)

%

ABC1(451)

%

C2DE(507)

%

F(52)%

Primary(94)%

Secondary(506)

%

3rd level(324)

%

Student/at school

(86)%

Yes

(644)

%

No

(362)

%

‘Absolutely’

Correct67 72 63 68 67 75 61 66 51 64 78 62 79 47

Correct 73 79 67 74 73 82 66 77 59 71 84 66 83 57

Incorrect 19 15 23 20 18 16 22 17 21 21 14 28 14 29

Don’t know/no reply 8 5 10 6 9 2 12 6 19 9 3 6 4 14

Base: all adults aged 15+ (1010)

Response across key groups – how much petrol remains in the tank?

The petrol tank in this car holds 48 litres. About how many litres of petrol remain in the tank? You can assume that the gas gauge is accurate.

• Men, ABC1’s, those with 3rd level education and those who like maths are most likely to get the answer right

Page 14: Numerical Ability Study August 2010 Prepared by Velma Burns and Anne-Marie Flynn

14.

53

77

32

Answer = No

Correct

Incorrect

Don’t know

%

The graph is confusing ?

Base: all adults aged 15+ (1010)

Task: Interpretation of graph

Q. A TV reporter showed this graph and said: “This graph shows that there has been a huge increase in robberies from 1998 to1999.” Do you consider the reporter’s statement to be a reasonable interpretation of the graph?

Page 15: Numerical Ability Study August 2010 Prepared by Velma Burns and Anne-Marie Flynn

15.

GENDER AGE SOCIAL CLASS FINISHED EDUCATION LIKE MATHS?

Total(1010)

%

Male(502)

%

Female(508)

%

<35(370)

%

35+(640)

%

ABC1(451)

%

C2DE(507)

%

F(52)%

Primary(94)%

Secondary(506)

%

3rd level(324)

%

Student/at school

(86)%

Yes

(644)

%

No

(362)

%

Correct 32 35 30 34 32 44 26 19 14 29 43 36 37 25

Incorrect 53 52 54 53 53 48 55 63 64 54 49 50 56 48

Don’t know/no reply 7 7 8 7 8 5 9 12 17 8 4 9 4 14

Graph is

confusing7 6 8 6 8 3 10 6 6 9 5 5 3 14

Base: all adults aged 15+ (1010)

Do you consider the reporter’s statement to be a reasonable interpretation of the graph?

Response across key groups (interpretation of graph)

• ABC1’s and those with 3rd level education most likely to correctly interpret graph.

• Farmers and those who finished school at primary level most likely to misinterpret.

• Some maths enthusiasts also fall into trap of misinterpretation

Page 16: Numerical Ability Study August 2010 Prepared by Velma Burns and Anne-Marie Flynn

16.

17

7

76

Answer = Pack A

Correct

Incorrect

Don’t know

%

Pack A

Pack B

Base: all adults aged 15+ (1010)

Task: Division. Which is better value?

Q. Which do you think is better value – pack A or pack B?

Page 17: Numerical Ability Study August 2010 Prepared by Velma Burns and Anne-Marie Flynn

17.

Response across key groups (division)

GENDER AGE SOCIAL CLASS FINISHED EDUCATION LIKE MATHS?

Total(1010)

%

Male(502)

%

Female(508)

%

<35(370)

%

35+(640)

%

ABC1(451)

%

C2DE(507)

%

F(52)%

Primary(94)%

Secondary(506)

%

3rd level(324)

%

Student/at school

(86)%

Yes

(644)

%

No

(362)

%

Correct 76 78 75 78 75 83 72 64 61 74 84 77 82 66

Incorrect 17 16 17 15 18 13 18 22 24 18 12 16 15 19

Don’t know/no reply

7 6 8 7 8 3 9 14 15 8 4 7 2 15

Base: all adults aged 15+ (1010)

Which do you think is better value – pack A or pack B?

• ABC1’s, those with 3rd level education and those who like maths most likely to get the answer right

Page 18: Numerical Ability Study August 2010 Prepared by Velma Burns and Anne-Marie Flynn

18.

Which question posed the greatest difficulty and which was the easiest?

83

76

73

56

56

32

Number of coke bottles

Base: all adults aged 15+ (1010)

Best value pack A of films

Adding VAT to cost of mp3 player

Number of litres in petrol tank

Area of rectangular field

Interpretation of bar chart

Task % correct answer

Everyday situations driving accuracy of response?

Less familiar tasks?

Page 19: Numerical Ability Study August 2010 Prepared by Velma Burns and Anne-Marie Flynn

19.

How did the public fare overall?

15

27

20

13

12

9

5

A (6/6)

Base: all adults aged 15+ (1010)

B (5/6)

D(3/6)

C (4/6)

E (2/6)

F (1/6)

NG (0/6)

Overall Grade

Six in ten adults got at least 4 correct answers, roughly equivalent to a grade A, B, or C

%

Page 20: Numerical Ability Study August 2010 Prepared by Velma Burns and Anne-Marie Flynn

20.

GENDER AGE SOCIAL CLASS FINISHED EDUCATION LIKE MATHS

GradeTotal(1010)

%

Male(502)

%

Female(508)

%

<35(370)

%

35+(640)

%

ABC1(451)

%

C2DE(507)

%

F(52)%

Primary(94)%

Secondary(506)

%

3rd level(324)

%

Student/at school

(86)%

Yes

(644)

%

No

(362)

%

A 15 19 12 16 15 24 10 6 3 12 23 19 20 7

B 27 29 24 29 25 33 22 25 14 25 33 29 33 16

C 20 19 21 19 20 18 19 31 15 21 21 16 21 17

D 13 11 16 14 13 11 15 12 20 14 10 13 11 17

E 12 11 12 12 11 7 14 14 18 13 8 9 8 18

F 9 7 10 6 10 4 12 7 22 8 5 10 6 14

NG 5 3 6 5 5 2 7 4 9 7 * 3 1 11

Overall performance across key groups. Men, ABC1’s and those with 3rd level education or still in education most likely to score an A or a B

Base: all adults aged 15+ (1010)

• C2DE’s and those who left school at primary level have lower levels of numerical ability overall.

Page 21: Numerical Ability Study August 2010 Prepared by Velma Burns and Anne-Marie Flynn

21.

Summary & Conclusions

• The public acknowledge that doing maths forms an integral part of day-to-day life, spanning work & home life, shopping and budgeting. Fewer than one in ten adults say they ‘never’ do maths.

• Despite the need for numeracy skills in everyday life, just over 6 in 10 adults say they like doing maths, leaving a significant third of adults who don’t enjoy doing maths.

• One in five of those who don’t like maths claim to ‘never’ do maths, perhaps suggesting a cycle of avoidance based on lack of competence and/or confidence.

• Six in ten adults correctly answer at least four of the six primary school maths questions asked of the general public in this study.

• Education level emerges as the strongest factor determining correct responses among the public. This research shows that those who leave formal education at primary level are most likely to struggle with numeracy, and those completing third level education are most at ease.

• Social grade also determines numerical ability, as ABC1 are much more likely than C2DE’s to get the answers right. Farmers score somewhere in between both groups.

• Men perform better than women overall, but age does not appear to be a strong factor determining numerical ability.

• Questions that involve very day-to-day practical calculations that may be encountered in the supermarket – e.g. number of coke bottles in tray, best value calculation for product packs – are more likely to be correctly answered than less common scenarios such as area calculation and adding VAT to a price.

* * * * * * * *

• Overall this research highlights that two distinct sub-groups of the population – those who left school at primary level and C2DE’s – have lower levels of numeracy skills overall and may require specific help and encouragement to allow them to function effectively when faced with everyday numerical challenges.

Page 22: Numerical Ability Study August 2010 Prepared by Velma Burns and Anne-Marie Flynn

For further information, please contact:

Velma Burns, Associate DirectorAnne-Marie Flynn, Senior Research Executive Millward Brown Lansdowne,Tel (01) 2974500

[email protected]@millwardbrownlansdowne.ie

41110269