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Nutrafiles Health Ingredient Expert Tool Presentation
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Expertise in Health and Natural
Ingredients
Bio2com ApS
Karin E Nielsen, CEO
10/1/2009
CEO, Karin Nielsen, Ms. Sc. Biology & Business Admin (DK)
Admin & Marketing Manager, Hannah Peters, Bac. Finance &
Marketing (USA)
Research, Subhashree Dash, Ms. Sc. IT & Life Science (IN)
Research, Juste Trikunaite, Ms. Sc. Organic Chemistry (LI)
Research, Anna Kabat, Bac. Bio Technology (PO)
Systems Architect, David Balaban, Ms. Sc. IT & Business Analyst (IT)
Systems Engineer, Jeppe Welling Hansen, Bac. IT & System
Programming (DK)
The Team: Talented Experts
10/1/2009 2
Healthy Food and Supplements
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Vision
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..to use scientific information to contribute to consumer health by helping our clients produce cool, delicious products bringing performance and wellbeing into our daily diet.
Industry
Problem
To get an overview of commercial health ingredients,
their functions and possibilities for product
development and market strategies is confusing and
time consuming.
Solution Nutrafiles…
Flexible EXPERT system – enables you to ”Perform 1 day’s
work in 10 minutes.”
Multi-dimensional Health
Ingredient Database
Designed by Professionals for for
Professionals
Find & Compare Health Ingredients
Health Condition & Ingredient Specific Tool
Nutrafiles
10/1/2009 5
Who can benefit from Nutrafiles?
10/1/2009 6
Function BenefitBusiness Development Director
VP of Human Nutrition Division
Cost of In House Expertise
Higher Productivity in R & D
Provide Overview in NPD Segments
Innovations Manager/
Strategic R & D Manager/
Open Innovations Manager
Data Structuring
Benchmarking Frames
NPD Project Support
Cover Gaps in Project Pipelines
Business Unit Director
Market Communication Manager
Marketing Manager
Regulatory Market Approvals
Science Communication Support
Industry Overview
Why? Consumers Demand it!
7
NutrientFood where
Nutrient is Found
Health
Relationship
Awareness of
Relationship
Already
Consuming
Likely, or
somewhat likely
to consume
Calcium Dairy foodsPromotion of bone
health89% 56% 37%
Vitamin D Fortified foodsPromotion of bone
health81% 53% 39%
Omega- 3 fatty
AcidsSeafood, fish oil
Reduces the risk of
heart disease76% 45% 44%
Fiber Vegetables, fruitsReduces the risk of
heart disease74% 54% 40%
Fiber Vegetables, fruits Reduces the risk of
cancer73% 53% 42%
Antioxidants Dark chocolateProtection against
free radical damage72% 52% 41%
Potassium Vegetables, fruits
Reduces the risk of
high blood
pressure/ stroke
64% 52% 42%
B Vitamins Meats, nutsReduces the risk of
heart disease61% 53% 40%
Source: Datamonitor, 2008. QUESTION: For each of the following food components or nutrients, please tell us whether you are aware that that food component or nutrient is thought to be beneficial for the specified health condition (split sample). If aware, please indicate how likely you are to begin eating each of the following food components or nutrients for the specified health condition in the next 12 months.
Search & Sort
8
Score Parameters
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Quick Links
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The Scoring System
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Spider Diagram
Gives a Quick Overview
Find and Simulate
Check Individual Parameters
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Search Based on Scoring
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Go
Sort by Score
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Search by Health Area
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Go
Normally Used Quick Links
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Sort by Score or Name
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Search By Category & Condition
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Go
Search on Three Ingredient Levels
19
Scoring and Comparing
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Scoring & Comparing
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Basic Profile
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Literature References
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KEN/HRP 23
Recommended Daily Dosage
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IPR Section
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Market Section
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Regulatory Issues Section
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Search By Company
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Go
Search By Ingredient Name
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Go
500 Profiles by End of 2009
Supplier Collaboration into Action
Dynamic Updates
User Input Driven
200 plus Profiles Today
10/1/2009
Why Version 2.0
6 Months of Industry
Evaluation
Enhanced Capabilities
More User Friendly
& Flexible
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Advanced Search Options
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Graphics & Simulations
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Explanatory Notes
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User Types
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Standard Subscription
Unlimited Access to 1 Health Area
Subscription Fee: 142 USD per month – 12 Month Subscription
Premium Subscription
Unlimited Access to 3 Health Areas
Subscription Fee: 208 USD per month – 12 Month Subscription
VIP Membership
Unlimited Access to All Health Areas
Subscription Fee: 267 USD per month
Register today and receive Membership throughout 2010!
Credits
Use Credits to Buy and Download Ingredient Profiles
Buy increments of Credits according to Your needs.
10 Credits: 125 USD
How to Register – User Types
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Credits for Flexible Use
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“This is wonderful! The industry is waiting for this, and this
is fabulous news!”
“Various Suppliers of these ingredients also have this
information and you would not need to buy it – just spend
a lot of your own time. I think there is value depending on
what their reports cost and the thoroughness of it.”
Source: North American Launch Insights Report by Colman Brohan Davis, Inc. 01.07.09
Market Reactions
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What are the Real Benefits?
Time Saving
24/7 On Hand Expert
Non Biased Data
SOP Data Input
QA Approvals
Comparable
Dynamic – Updates
Nutrition Relevant
Information
User Q & A
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Add On Modules
Become Available During and Between Versions
Version 3.0 in 2010
Company Profiling Module
Formulation Tools
Closed Sections for You & Your Own Data
Next Developments
10/1/2009 40
10/1/2009
Q & A
Thank You
and
have a GREAT day
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