NUTRIENTS FROM FRUITS & VEGETABLES

NUTRIENTS FROM FRUITS & VEGETABLES

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About Our Products

We have learned how to keep

fruits and vegetables from losing

their nutrients!

From this, NutriFusion® produces GrandFusion®, a

nutrient dense powdered ingredient from fruits

and/or vegetables, to significantly increase the

nutritional profile, and therefore the marketability,

of food and beverage products.

A small amount of GrandFusion® can

instantly provide a high nutritional

impact to drinks and beverages.

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NutriFusion® Science

GrandFusion® does not affect taste or functionality of beverages

It is water soluble and water dispersible!

GrandFusion®Our products are made from

unique blends of fruits and

vegetables that are processed

through our patented system to

preserve the nutrients in a

condensed, all natural format.

Real Food! Real Nutrition!

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Plant derived nutrients are more fully absorbed into the

human body than synthetic vitamins (100% vs. 10%)

NutriFusion® Advantages for Drinks & Beverages

1. Better For You (Functional) Drinks & Beverages are growing rapidly as the

consumer, retailer, and food processor demand improved nutrition

2. NutriFusion® allows for substantiated claims from natural nutrients (with all their

advantage over synthetic vitamins) to improve drinks and beverages

3. Generally requires minimal or no reformulation. Ease of use!

4. Nutritionally dense NutriFusion® supports (1) product claims (front panel

marketing claims) with (2) an improved nutritional panel and (3) a clean

ingredient statement

Imagine… an all-natural, nutritional ingredient that can

instantly improve any drink or beverage.

Never before could you offer bioactive plant sourced

nutrition from vegetables and fruits!

Shelf Stable & 100% from fruits and/or vegetables!

Processing Stable - Withstands heat or cold with none or

minimal degradation

High Nutritional Output - Retains the phytonutrient values

from fruits and vegetables

To allow profits and social responsibility to work together!

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A Unique Opportunity

• “Better For You” Drinks & Beverages sell to today’s consumers. They know that nothing is more important to health than nutrients from fresh fruits and veggies, and shopping habits are changing to reflect this.

• “Better For You” Drinks & Beverages account for an increased and growing market share and profits versus traditional drinks & beverages

• Fruits and vegetables are widely recognized as the top functional foods. We developed GrandFusion® to help you add nutrients and antioxidants to your drinks & beverages to help with America’s deficient diet and health.

Why “Better For You” Drinks & Beverages Matter

Better Sales Growth Socially Responsible Better Profit Growth

Better Shareholder Returns Top Functional Drinks Improve Product Value

Better Operating Profits Gluten Free Highly Bioabsorbable

New Packaging Claims Research Supported Nutritionally Dense

Our National Food Deficit

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“Only 6% of individuals achieve their recommended target

for vegetables and 8% achieve their recommended target

for fruit in an average day.” (1)

(1) National Fruit & Vegetable Alliance: Steering Committee Members

• CDC, Center for Disease Control & Prevention

• American Cancer Society, American Diabetes Association, American Diabetic Association

• American Heart Association

• National Cancer Institute

• USDA: ( Food, Nutrition, and Consumer Services, Research, Education and Economics,

Marketing and Regulatory Programs)

• California Department of Public Health

Imagine… an all-natural, nutritional ingredient that…

Never before could you offer bioactive plant sourced

nutrition from vegetables or fruits!

The CDC, the World Health Organization and many other

international bodies feel the world is heading to a global

health crisis due to poor diets. (1)

Heart disease, cancer, and diabetes are assuming epidemic

proportions. The number one reason is the lack of

protective nutrients in our diets. (1)

The Phytonutrient Gap in Our Diets

• American’s consume large amounts of processed

food due to their many advantages…

• However, the nutrients are lost due to the intensive heating and cooling of modern day processing!

• Consumers do not want to change their eating

habits, but want food manufacturers to provide

healthier, “Better for You” options

• Only 21% of shoppers are satisfied with the current

amount of enhanced food and drink products that

provide benefits like increased energy, improved

memory, healthier hearts, cancer preventing

agents

• Consumers cannot be clearer in their growing

distaste for “chemicals” in their drinks & beverages

• Finally, synthetic nutrients are ineffective when

compared to nutritionally dense food sourced

nutrition

NUTRITION 101

Vitamin A

Important antioxidants for vision,

growth, immune function

Vitamin C

Strengthens tissues and improves

wound healing and resistance to

infection

Vitamin B6 and B12

Important for cell

growth/development; nervous

system function; hormone

regulation; and red blood cell

function

Vitamin E

Essential to the defense against

oxidative damage. Important for

energy metabolism; skin and hair

quality

Vitamin D

Necessary for the formation of

normal bone; promotes the

absorption of calcium and

phosphorus in the intestines

Vitamin K

Catalyzes prothrombin synthesis;

required in the synthesis of other

blood clotting factors; synthesis

by intestinal bacteria

1 2

3 4

5 6

Vitamins & Minerals

Clean Labels – Why We Care

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Easy to understand and pronounceable ingredients

Clean labels are becoming

important to drinks & beverages

as part of an irreversible trend.

- Ingredients that provide clear, easy to understand benefits

Clean, simple packaging clearly conveys the benefits and

nutrients of any drink or beverage

What we mean by clean labels

Ties in with the rapidly growing trend of “simplicity”

- “Inherent Goodness” of ingredients a major trend in all CPG;

consumers translate that to drinks & beverages as well

In the wake of recent contamination issues, consumers are

more focused than ever on what’s in drinks & beverages

Why we care…

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Deception No Longer Works!

V8 Fusion: An elaborate con?

• Center for Science in the Public Interest (CSPI), a consumer

watchdog group, has formally threatened to sue The

Campbell Soup Co. over what it believes to be misleading

communication about the juice content, nutritional value,

and overall healthfulness of Campbell’s V8 juice blends

The issues that most concern CSPI are:

1. Campbell deceptively markets its products. It misleads

consumers about juice content, nutritional value, fruit and

vegetable content, and healthfulness of its V8 Refreshers and V8

Splash products.

2. Campbell misrepresents that its v8 V-Fusion Refresher products

contain no added sugar in violation of 21 C.F.R. 101.60

3. Fortification of V8 Splash products is improper pursuant to FDA’s

rule on fortification.

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2 Ways to Use GrandFusion®

Replaces the phytonutrients lost to

over pasteurization such as fruit juices

Add nutrients that never existed in the

beverages. Jelly Bean Rule ???

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Benefits of Using NutriFusion

• Drink & Beverage companies can significantly enhance the

nutritional profile of wide variety of finished products

• Small amounts can be added to drinks and beverages to

provide all-natural nutritional equivalents to full servings of

fruits and/or vegetables

• Products currently containing negligible amounts of

nutrients can become significant sources of nutrition

• GrandFusion® allows all-natural health claims to be made in

drinks & beverages that people regularly consume without

altering the consumers’ eating habits

• High antioxidant levels in GrandFusion® can extend the shelf

life of some products

All Natural

Organic (pending)

Non-GMO (pending)

NutriFusion®

100% Vegan

• 3 Available Blends: Fruits Only, Vegetables Only, Fruits & Vegetables Combined

• Mix wet or dry

• Nutrient scan or analysis obtainable at any lab

• Standardized nutrient levels for food products (eg. 50% of DI at 225mg) is deliverable consistently and easily verified

NutriFusion® Products Whether you are looking to increase the nutritional profile of your drinks and beverages, or add nutrition back that has been lost in the production

process, NutriFusion® products are ideal for your business. Our products provide a substantial increase in nutrition without sacrificing or compromising on the flavor. Our products are designed to fuse seamlessly with other supplements for optimized nutritional profile in drinks and beverages.

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Natural Nutrients Our blends are all natural

blends from whole fruits

and vegetables.

High Bio-AvailabilityCompared to synthetic

alternatives, our vitamins and

minerals are 10X more absorbed

Stabilized VitaminsOur blends go through a

patented method of

nutrient stabilization.

(Example based on 112 mg of powder/serving)

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3 Types of Label Claims

Nutrient %DV Label Claim100% Daily

Value

Vitamin A 25% 1244.44 IU 5000.00

Vitamin D 25% 99.56 IU 400.00

Vitamin E 25% 7.47 IU 30.00

Vitamin C 25% 14.93 mg 60.00

Vitamin B6 25% 0.50 mg 2.00

Vitamin B1 25% 0.37 mg 1.5

Serving Size

# of servings based on USDA serving size/nutrients**

Nutritional Equivalent of:



Fruits and Vegetables Blend

(NF-216)

Fruits Only Blend (NF-316)

Vegetables Only Blend (NF-416)

Up to Up to

2.24 2.94

servings of fruits servings of fruits

Up to Up to

1.49 1.49

servings of vegetables

servings of vegetables

FDA Approved Claims

Rich in Antioxidants (Vitamin A, C, E)

Excellent Source of Vitamin A

Excellent Source of Vitamin D

Excellent Source of Vitamin E

Excellent Source of Vitamin C

Excellent Source of Vitamin B6

Excellent Source of Vitamin B1

2. Fruit and Vegetable Serving Claims*1. % of DI or RDA*

Marketing Claims:NutriFusion supports the marketing claims on the front package panel with:

3. Source Claims**(Excellent Source, Good

Source, or Source)

The nutritional analysis on the back panel

The ingredient deck

Sample Nutritional Panelwith GrandFusion®

Real Food Nutrition with vitamins from oranges, cranberries, apples, cherries, blueberries, strawberries, and shiitake mushrooms!

Nutrient Dense100% All NaturalRich in Antioxidants

Very Clean!No unpronounceable

Ingredients!

INGREDIENTS: FILTERED WATER RECONSTITUTED FRUIT PUREE BLEND (WATER, BANANA, STRAWBERRY AND GUAVA PUREES), GLUCOSE-FRUCTOSE, SYRUP APPLE JUICE CONCENTRATE, CITRIC ACID, NATURAL GUM STABILIZERS, NATURAL FLAVORS, COLOR ADDED, NUTRIENTS FROM A PROPRIETARY BLEND OF FRUITS [ORANGE, SHITAKE MUSHROOM, GRAPE, CRANBERRY, PAPAYA/MANGO, STRAWBERRY, POMEGRANATE].

Dr. Mark Kindy, Ph.D, FAHAResearch Scientist, Professor of Medicine Molecular Pharmacology & Physiology at USF

Topic Status Topic Status

• Effect of GrandFusion® on the reduction of Oxidative

Stress/inflammation.

• GrandFusion® was shown to reduce oxidative stress/inflammation.

• In write up for publication.

• Stamina/endurance study: To determine if GrandFusion® will improve stamina from physical exercise and reduce recovery

time.

• In write up for publication.• Animals perform much better on

stamina/endurance tests when taking GrandFusion®.

• Implications for NFL & NFL Player Association.

• Effect of GrandFusion® to repair/regenerate

damaged DNA at the cell level.

• GrandFusion® was able to show a reduction in the DNA damage and repair damage due to oxidative stress at the individual cell level.


• Aging Study: To determine if GrandFusion® will positively

contribute to health from aging. (Improve, decline, or maintain

health from aging.)


• Hypertension Model: to test for the ability of

GrandFusion® to delay the onset of strokes and reduce

the damage caused by a stroke.

• Published May 2015. (Nutritional Neuroscience Journal)

• Traumatic Brain Injury (TBI) Study: To determine if the

ongoing use of GrandFusion® can help protect or reduce brain

injury.

• In write up for publication.• Research evaluating potential of

GrandFusion® as a “preventative” measure for TBI (NFL & NFL Player Association)

• Brain Study: To determine if GrandFusion® will slow the progression of brain disease (Alzheimer) and

reduce plaque buildup in the brain.


MUSC Research: Oxidative Stress

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Management Team

Bill Grand has over 35 years

experience in corporate

management, sales and

marketing. Areas of expertise

include food retail, distribution,

product development, logistics

and administration.

William J.H. Grand

CEO

Mackey’s industry experience

comes from top food

companies including as

National Sales Manager for

ConAgra Foods, Inc. /Ralcorp,

Inc., where she was responsible

for sales to U.S. and Canadian

retailers including Kroger,

Loblaw, Publix Sobeys, Wal-Mart

and Wegmans representing

approximately $72 million in

sales.

Myra MackeyVP of Business Development

Dr. Perry is a highly

accomplished research and

development scientist who has

been in the dietary supplement,

functional beverage and

cosmetic manufacturing

business for over 25 years.

Steve’s many patents include

technologies directly related to

advancements in the fields of

nutrition, health and food

science.

Stephen Perry

Technical & ScienceConsultant

Chuck Messenger has over

thirty years of extensive

experience in domestic and

international markets. He has

developed new products in the

specialty food industry. Recently

he introduced a prebiotic fiber

to the food industry and a

breath cleansing powder to the

animal care market.

Chuck Messenger

Business Development

Andrew Stewart has developed

over 100 food and beverage

products, some award winning,

for major grocery and drug

chains in Canada and the

United States.

Andrew’s emphasis has been

on functional foods & beverages

over the last 20 years.

Andrew StewartFood Scientist

Eric Dunn graduated from

Clemson University with a

Bachelor of Science in Marketing

and a M.B.A. Eric has worked with

the consumer food industry from

a variety of perspectives including

SaaS marketing solutions, eye

tracking research, package

design, and overall product

innovation.

Eric Dunn

Director of Marketing & Innovation

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Processing and Equipment

Contact UsPlease feel free to contact us with any questions or concerns you have about this document. Please contact Myra Mackey directly.

Address19 Executive Park Road

Suite 100

Hilton Head SC 29928

Phone & FaxPhone (843) 473-4301

Fax (866) 393-1680

EmailMyra Mackey

[email protected]

Websitehttp://www.nutrifusion.com

Documents

NUTRIENTS FROM FRUITS & VEGETABLES