Nutritional Drink For Pregnant Women

7/29/2019 Nutritional Drink For Pregnant Women

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THE DIRTYPICTURE

Infant mortality rate(IMR)

48 / 1000 births

Infants with low birth weight28%

Maternal mortality ratio

250/100000


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HEALTHDRINKS : OVERVIEW

Health drinks - Contains natural minerals andvitamins.

The drinks meant to bridge the gap between

physical requirements and proper diet.

Health consciousness and better conscienceamong individuals drives the non carbonated

beverage segment.

Fruit juice, powdered drinks are the majorconstituents of this category.


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ENVIRONMENTALANALYSISOFHEALTHDRINK

INDUSTRY

Demographic Analysis :

Population Growth - High growth markets

with new found

purchasing power.

Population Age Mix - Young population.

Population Literacy Levels -Educated & health

conscious population.

Economic Analysis :

Current Income High disposable income.

Price These drinks have become need for most of the

population so price is not the major deterrent.


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INDUSTRY

Natural Analysis:

Nutritional Deficiency - More than 70% of the population

have a deficiency in nutritional elements like iron etc.

Political Analysis:

Entry Barriers Market entry is without many barriers.

Psychographic Analysis: Health conscious customer feels need for health

enhancing drink for him and his family.


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INDUSTRY

The number of female energy drink users grew by

74% between 2003 -2008(Mintel,2008).

The penetration in the market of women is

22.5%(Mediamark,2008).


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NUTRITIONAL DRINK FORPREGNANT/LACTATINGWOMEN

Presented by :


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INTRODUCTION:

A Health Drink (Nutrition drink) is an item that, when used, will

restore a deficiency .

There is a need for nutritional drink in almost all different age

categories.

This need becomes a necessity in case of pregnant women.

Mothers health is of utmost importance as child health directly

depends on it


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NEED FOR THIS PRODUCT IN INDIA:

According to the Statistics on Women in India 2010 survey by

National Institute of Public Cooperation and Child Development,

2010, 57% of women suffer from Anaemia during pregnancy.

As per NFHS (National Family Health Survey 2005-06) results, at all

India level, The percentage of pregnant women aged 15-49 yearswho are anaemic increased to 57.9 % in 2005-06 from 49.7 % in1998-99.

4 16% of maternal deaths are due to Anaemia according to Delhi

Medical Council.

contd


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NEEDFORTHIS PRODUCTIN INDIA

Mothers health is of utmost importance as the childs health directly

depends on it.

Weight gain is one of the index to measure mothers health.

What is true is that during pregnancy a woman has to provide good

nutrition for two individuals.

Evidently there need for a complete nutritional food accessible andaffordable for pregnant/lactating women.


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CURRENT PLAYERSINTHIS NICHE MARKET:


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Nutritional Drink For Pregnant Women