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Nutritional Guidelines in the United States Tre Rodriguez

Nutritional Guidelines - What drives the billion dollar food industry?

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Nutritional guidelines are of universal need and relevance. Who creates our national guidelines in the United States and by what process? What are the incentives involved and who are they motivating to do what? This is the visual portion of my presentation of my research on the history of nutritional guidelines and their influence on the billion dollar food industry as well as the population at large.

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Page 1: Nutritional Guidelines - What drives the billion dollar food industry?

Nutritional Guidelines in the United States

Tre Rodriguez

Page 2: Nutritional Guidelines - What drives the billion dollar food industry?

Background: Why talk about Nutritional Guidelines?

Universal need New technology New scientific research Promote health Reduce risk of chronic disease

Page 3: Nutritional Guidelines - What drives the billion dollar food industry?

Thesis: Guideline to the Guidelines

Who makes them?

Who influences them?

How do they change?

What are the incentives involved?

Page 4: Nutritional Guidelines - What drives the billion dollar food industry?

History of Dietary Guidelines1st recorded

dietary guidelines

1st edition 4th Edition

1977 1980 1990 1995 2005

6th Edition

3rd Edition

1985

2nd edition

2000

5th Edition

Page 5: Nutritional Guidelines - What drives the billion dollar food industry?

So, who makes them?

USDA and HHS Committee of Nine

Diversity

Areas of Expertise

Full Disclosure

Agents of public interest

No term limits

Page 6: Nutritional Guidelines - What drives the billion dollar food industry?

And… who influences them?

Producers Food companies Production Processing Selling

United States Department of Agriculture Lobbyists Groups / Associations

Page 7: Nutritional Guidelines - What drives the billion dollar food industry?

1980 1985 1990

Page 8: Nutritional Guidelines - What drives the billion dollar food industry?

1995 2000

Page 9: Nutritional Guidelines - What drives the billion dollar food industry?

2005

Page 10: Nutritional Guidelines - What drives the billion dollar food industry?

1980 1985 1990 1995 2000 2005# 7 7 7 7 10 0

Page 11: Nutritional Guidelines - What drives the billion dollar food industry?

1980 1985 1990 1995 2000 2005

Variety Eat Eat Eat Eat Choose -

Page 12: Nutritional Guidelines - What drives the billion dollar food industry?

1980 1985 1990 1995 2000 2005

Weight ideal desirable healthy improve aim -

Page 13: Nutritional Guidelines - What drives the billion dollar food industry?

1980 1985 1990 1995 2000 2005

Fat Avoid too much

Avoid too much

Choose Low Fat

Choose Low Fat

Choose Low Fat -

Page 14: Nutritional Guidelines - What drives the billion dollar food industry?

1980 1985 1990 1995 2000 2005

Starch/Fiber Eat Eat Choose Choose Choose -

Page 15: Nutritional Guidelines - What drives the billion dollar food industry?

1980 1985 1990 1995 2000 2005

Sugar Avoid too much

Avoid too much Moderation Choose

ModerationChoose

Moderation -

Page 16: Nutritional Guidelines - What drives the billion dollar food industry?

1980 1985 1990 1995 2000 2005

Sodium Avoid too much

Avoid too much Moderation Choose

ModerationChoose

less -

Page 17: Nutritional Guidelines - What drives the billion dollar food industry?

1980 1985 1990 1995 2000 2005

Alcohol Moderation BeveragesModeration

BeveragesModeration

BeveragesModeration

BeveragesModeration -

Page 18: Nutritional Guidelines - What drives the billion dollar food industry?

How do we match up?

Not well

USDA/HHS leading Americans astray?

Mediterranean Diet

Failure to address trans-fats

Emphasis on carbs

Page 19: Nutritional Guidelines - What drives the billion dollar food industry?

How effective are they?

Healthful options…available?

Less if you

Educated below HS level

Not a full time homemaker

Are male

Or young

Page 20: Nutritional Guidelines - What drives the billion dollar food industry?

Conclusion

Influenced agents

Decreasing science

Not suitable to wide audience

Not impactful on target

Page 21: Nutritional Guidelines - What drives the billion dollar food industry?

Sources

USDA and HHS

Harvard Heart Letter

American Dietetic Association

Journal of Agriculture and Applied Sciences

Food Politics by Marion Nestle

Scientific American