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Nuts & Bolts Nuts & Bolts of Online of Online SurveysSurveys
PRISM BrownbagPRISM BrownbagApril 24, 2009April 24, 2009
Delia Dumitrescu Delia Dumitrescu ([email protected]([email protected]
u.edu)u.edu)
Why Online Why Online Surveys?Surveys?
Cheap research opportunityCheap research opportunity Boost data obtained Boost data obtained
through interviewsthrough interviews Possibility for experimental Possibility for experimental
work work Virtually unlimited cross-Virtually unlimited cross-
national comparisons national comparisons Widespread internet access Widespread internet access
access to difficult-to- access to difficult-to-reach populationsreach populations
Online Survey Online Survey CompaniesCompanies
http://www.wac.ohio-state.edu/workshops/survey_of_surveys/
Survey Gizmo (free package)Survey Gizmo (free package) Survey Monkey (free Survey Monkey (free
package)package) Zoomerang (free package, Zoomerang (free package,
but data kept for limited but data kept for limited number of days)number of days)
Lime Survey (free Lime Survey (free altogether)altogether)
CheckboxCheckbox Snap SurveySnap Survey
Survey Gizmo: Survey Gizmo: Question TypesQuestion Types
Virtually every type of Virtually every type of questionquestion Single response (e.g. Likert)Single response (e.g. Likert) Multiple responsesMultiple responses Tables of questionsTables of questions RankingRanking Visual comparisonVisual comparison Text/EssayText/Essay
http://www.surveygizmo.com/s/124603/prism
Questions: Questions: Practical IssuesPractical Issues
Question randomization on Question randomization on pagepage
Option randomizationOption randomization Trigger questions +Trigger questions + Hidden questions on pageHidden questions on page Required questionsRequired questions Question editing:Question editing:
CodingCoding Text – Beware of Text – Beware of
copy/pasting MS Wordcopy/pasting MS Word
Question Editing Question Editing
Question Question RandomizationRandomization
Likert Scales Likert Scales
Likert Scales Likert Scales (cont’d)(cont’d)
Trigger QuestionsTrigger Questions
Option Option RandomizationRandomization
Trigger WindowTrigger Window
Table Questions Table Questions
Table Questions Table Questions (Cont’d)(Cont’d)
Table Questions Table Questions (Cont’d)(Cont’d)
Rankings (Cont’d)Rankings (Cont’d)
Rankings (Cont’d)Rankings (Cont’d)
Ranking (Cont’d)Ranking (Cont’d)
Image choiceImage choice
Image choice Image choice (Cont’d)(Cont’d)
Essay QuestionsEssay Questions
Essay Questions Essay Questions (Cont’d)(Cont’d)
Overall Survey: Overall Survey: Practical IssuesPractical Issues
Skip pagesSkip pages BranchingBranching AppearanceAppearance
Colors/ FontsColors/ Fonts LanguagesLanguages
Forward only surveysForward only surveys Informing subjects on Informing subjects on
progressprogress IMPORTANT: check that IMPORTANT: check that
survey is working on survey is working on multiple OSmultiple OS
Survey Survey CustomizationCustomization
Survey Survey Customization Customization
(Cont’d)(Cont’d)
Survey Survey Customization Customization
(Cont’d)(Cont’d)
Survey Survey Customization Customization
(Cont’d)(Cont’d)
Data: Practical Data: Practical Issues Issues
Quick reports: frequencies Quick reports: frequencies & graphs& graphs
http://app.sgizmo.com/reports/27611/127173/AT073EN6RSYBL3RA1Q8KW7642Y5RSU/?ts=1240508336
Format: csvFormat: csv Checking for multiple Checking for multiple
responses:responses: Cookies?Cookies? Respondent IDRespondent ID
Increasing Increasing Respondents’ Respondents’ ConfidenceConfidence
Login from polisci websiteLogin from polisci website http://polisci.osu.edu/grads
/ddumitrescu/survey_info.htm
How to send mass e-mails How to send mass e-mails (and avoid the dangers of (and avoid the dangers of “spamming”):“spamming”): ““Send personally”Send personally” E-mail groupsE-mail groups
ResourcesResources
Prism brownbag survey on Prism brownbag survey on the intra-net (pdfs)the intra-net (pdfs)
Surveygizmo.com – tutorials, Surveygizmo.com – tutorials, FAQs, forum (replies within FAQs, forum (replies within a reasonable time delay)a reasonable time delay)
Survey questionnaire Survey questionnaire design: design: PS 702!PS 702! The Psychology of Survey The Psychology of Survey
Response (2000)Response (2000) Asking Questions...Asking Questions... (2004)(2004) Online surveys: Online surveys: Mail & Mail &
Internet SurveysInternet Surveys (2007) (2007)
ConclusionsConclusions
Inexpensive and time Inexpensive and time effective method of data effective method of data collectioncollection
Significant resources out Significant resources out there to help with the there to help with the design of effective web design of effective web surveyssurveys
Potential liabilities: Potential liabilities: respondent interest in the respondent interest in the survey (loss of focus), survey (loss of focus), respondent identity, respondent identity, multiple responses multiple responses
