Nvidia CUDA Campaign – Digit Community

8/14/2019 Nvidia CUDA Campaign Digit Community

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cNvidia CUDA Campaign Digit community

Impact Report


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NVIDIA wanted to use the launch of a new graphic card nVIDIA GT240 to- showcase the multiple applications and user experience with the GPU- significantly raise the mindshare of nVIDIA among technology enthusiasts, the key user andinfluencer group

and strategically expand the role of GPU from gaming and niche applications to use in thefamily living room.

An innovative engagement with target audience

Objective

The objective required that the experiential impact of using the nVIDIA card be felt by andcommunicated authentically to a critical number of target audience.

A three stage program was designed involving:- in-person experience over a given period for a number of users (& their families), carefullyselected from the six lakh strong Digit community for their influence, reference value and the

ability to create a buzz- direct participation over the web by a larger number of community members throughinteractive devices such as quizzes and voting- propagation of authentic peer experiences through print, online and mobile

The program also leveraged the social networks of Digit community for enhancingparticipation and providing vehicles for participating families to post & share their experience.

The posts worked as product trial-by-proxy. The voting method created a viral-like effect,where participants invited friends and family to evaluate the experience and vote.

Digit team designed and executed the initiative end-to-end including installing the product &training participants across the country, creating the online properties and communications,and managing the logistics.

Engagement with five lakh technology enthusiasts, hard evidence of authentic interactionsand messaging to fifteen thousand core users, creation of a body of credible user generatedcontent for future use.

Solution

Impact


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The Contest

10 Families were given anNvidia Graphics card, alongwith training on CUDA.

They participated in a contest,where they had to showcasehow their visual computingexperience changed after theGT240 and access to CUDA

application

Digit community voted on theexperiences they showcased.

The winning family gets a

Zotac Mini PC


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Nvidia CUDA Campaign Engagement SnapShot

10

extensively used CUDA, Cranked

up the GT 240 to its capacitygaming, video editing, photoediting, watching HD movies. Nowrecognized as Nvidia families intheir circles

2344 Registered for the contest in 15days, they Filled in 18 questionsincluding their contact information

15,004

By visiting, voting andcommenting on the microsite,tweeting and discussing on socialnetworks

5,00,000

By spreading awareness throughprint announcements, newsletterpromotions, on facebook, twitter

30,00,000

Being technology leaders in theircircles, an average Digit readerinfluences 6 other people in theirtechnology decisions*

* Digit Readers Survey ,09

Engagement Footprint


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Phases of the EngagementSelecting the 10familiesDec 7th - Dec 28th 09

Announced the contest in Digit CommunitySurveyed the participants about their demographic,

technology profile, technology usage patterns and comfortwith sharing experiences online

Installation andTraining

Dec 29th Jan 2nd 10

Trainers installed the graphics cards in the family computersThey also demonstrated the uses of CUDA and trained thefamilies on it usage to enable them to showcase their CUDAexperience to the technology community

Experience SharingJan 2nd Jan 15th 09

The 10 families share their experience onwww.thinkdigit.com/envy daily to create buzz, invite

comments, votesm feedback and leave an impact aboutNvidia CUDA possibilities

Winner SelectionJan 15th Jan 24th 09

Digit community voted on the finalists. The winners wereselected by a mix of popular and digit editorial voting. Thiscreated an opportunity to engage with the larger Digitcommunity

Winner

AnnouncementJan 24th 09 onwards

With an objective to continue capitalizing on the buzz created

by the contest, spread awareness about CUDA applicationusing the Finalists experience
http://www.thinkdigit.com/envyhttp://www.thinkdigit.com/envy


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Selecting the 10 families

Inviting Participation from 5 lakh tech enthusiasts

Microsite announcing

the contest and prizes

eDM to 1.1 lakh tech

enthusiasts

Banners, Text Link andForum announcementsto 4 lakh unique visitorson www.thinkdigit.com


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Creating Buzz on social networks

Facebook.com/thinkdi

git

ORKUT DigitIndia

Twitter DigitIndia


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Survey design and creation


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Installation, Demonstration & Training

5 cities, 10 householdsFeedback Form-Neighbour's eNVy

1. Name:................ ................. .. ..... ................. ............. ................. ...........

2. Age :.............. 3. Profession:...............................................

4. Designation:...............................................

5.Address:.......................................................................................................................................

......................................................................................................................................

PC Configuration (To be filled by Digit representative)

Mot herboard . .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .

M em or y . .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. ..

C PU . .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. ..

OD D . .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .

HDD free space minimum 10 to 15 GB

OS : .................. .................. .................. ...........

Any other VGA card ? if so mention ( should not be above 8600Gt/9600GT/GT 220

any 7 series will do)


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Experience Sharing

10 Finalists

www.thinkdigit.com/envy


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Experience Sharing Samplehttp://www.thinkdigit.com/envy/contestant-info_8.php


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Experience Sharing CUDA DayWinners could win special prizes on CUDA Wednesdays for showcasing their CUDAExperiences


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Winner Selection Engaging the larger community

Social NetworkingAnnouncements

Thinkdigit newsletters


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Winner Annoncement Creating a Buzz

Digit Feb Issue ,2010

Thinkdigit.com/microsite


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Winner Announcement Creating a Buzz among 7 lakh technologyenthusiasts

Thinkdigit.com/newsletter

Press ReleasePage Peel on homepage

Documents

Nvidia CUDA Campaign – Digit Community