STYLE GUIDELINES

OBJECTIVE OF OUR GUIDELINES:The Office of Public Relations is responsible for the overall brand image and identity of New

York Medical College (NYMC). The brand presents a clear visual representation of the School and

includes logos, font types, colors, photos, and the school name. The Office of Public Relations

oversees the brand to ensure it is applied consistently and appropriately to all communication

vehicles including publications both print and electronic, the website, social media, stationary,

business cards, signage and banners. These style guidelines outline the proper use of the NYMC

logo and overall brand image.

MISSION:New York Medical College is a health sciences university whose purpose is to educate physicians,

scientists, public health specialists, and other healthcare professionals, and to conduct

biomedical and population-based research. Through its faculty and affiliated clinical partners,

the College provides service to its community in an atmosphere of excellence, scholarship and

professionalism. New York Medical College believes that the rich diversity of its student body

and faculty is important to its mission of educating outstanding health care professionals for

the multicultural world of the 21st century.

Vision: The College will continue to be one of the foremost medical schools in the nation accredited

by the Liaison Committee on Medical Education, offering an educational program leading to

the M.D. degree, as well as masters and doctoral programs in public health, the biomedical

sciences and other health professions. With its wide spectrum of hospital and teaching affiliates,

New York Medical College provides excellent educational, research, specialty and primary care

opportunities throughout the New York metropolitan and tri-state area.

The most visual representation of NYMC’s brand is our logo. It is imperative that all

communication vehicles display the correct logo, as displayed below. The logo may not be

altered in any way. The Office of Public Relations is responsible for the design and usage of the

logo. Any department or individual that requires use of the logo can contact the Office of Public

Relations to obtain the logo in the required format.

NEW YORK MEDICAL COLLEGE LOGO

LOGO CONFIGURATIONAt no time may the shape, configuration or proportions be altered. Consistent use of the logo helps maintain the integrity of the brand and ensures greater brand recognition.

CLEAR SPACEClear space is used to preserve the integrity of the logo and ensure maximum impact in environments where it appears with other elements. Clear space must be maintained on all sides of the logo. The minimum clear space required is relative to the size of the logo. It is equal to the X-height of the type as indicated.

MINUMUM SIZEWhen the logo is reduced, there is apoint at which it becomes ineffective.Establishing a minumum size for thelogo ensures it is always prominentand readable. The logo should never bereproduced smaller than 1.5 inches in width.

X

XX

XX

1.5”

Logo StatesThe New York Medical Center logo has three states. These states can be used interchangeably

across all applications. When reproducing the logo, use only the artwork supplied with guides.

NYMC LOGO STATES

ONE LINE

ONE LINE STACKED

TWO LINE STACKED

BLOCK

ACCEPTABLE NEW YORK MEDICAL COLLEGE LOGO VERSIONS

NYMC LOGO VERSIONS

ACCEPTABLE NEW YORK MEDICAL COLLEGE SCHOOL LOGO VERSIONSSchool logos are also acceptable as one color. Maroon, black and white (knockout) variations.

SCHOOL LOGO VERSIONS

GRADUATE SCHOOL OF BASIC MEDICAL SCIENCES

SCHOOL OF MEDICINE

SCHOOL OF HEALTH SCIENCES AND PRACTICE AND INSTITUTE OF PUBLIC HEALTH

LOGO APPLICATION ON A COLOR BACKGROUNDAlthough the two color logo on a white background is

the preferred usage, there will be instances when the

logo must appear on a color background. To maintain the

legibility of the logo and brand integrity, there must be

sufficient contrast between the logo and the background

it appears on. The background color must always provide

sufficient contrast with the New York Medical College colors.

BACKGROUND CONTROLThe New York Medical College logo may be printed on

a color, pattern, or photographic background if there

is adequate contrast with the logo. Shown here are

examples of acceptable and unacceptable usage of the

logo on various backgrounds.

PROHIBITED LOGO USAGE

A. Do not use old versions of NYMC logo

B. Do not alter the proportions of the logo components

C. Do not apply graphic effects

D. Do not combine with other graphic elements

E. Do not change color of logo

F. Do not rotate

LOGO APPLICATION

The logo must reverse to white on dark backgrounds.

Photographic or patterned backgrounds must not be overly complex.

F

COLOR HIERARCHYThe adjacent diagram illustrates the color hierarchy of the New York Medical College brand.

Maroon is the primary logo color and is preferred for use on all printed materials or

promotional items.

Logo is also acceptable as one color. Maroon, black and white (knockout) variations are available

for one color print applications.

Our color system also includes secondary colors — ochre, black and grey.

BRAND COLORS

PMS - PANTONE 202C

CMYK - C: 29 M: 96 Y: 76 K: 29

RGB - R: 140 G: 34 B: 50

HEX - 8c2232

PMS - PANTONE 116C

CMYK - C: 1 M: 18 Y: 99 K: 0

RGB - R: 255 G: 206 B: 7

HEX - ffce07

BLACK

CMYK - C: 0 M: 0 Y: 0 K: 100

RGB - R: 34 G: 31 B: 32

HEX - 221f20

PRIMARY SECONDARY

PMS - PANTONE 431C

CMYK - C: 66 M: 52 Y: 45 K: 17

RGB - R: 92 G: 103 B: 112

HEX - 5c6770

LOGO FONT USAGE

FONT USAGE

Trajan Bold

Adobe Garamond Pro Regular

Adobe Garamond Pro Bold

The Office of Public Relations maintains an electronic image library of photography that is representative of NYMC’s campus,

students, faculty, alumni, events, and overall brand. Departments requiring photography for marketing and communications

purposes should contact the Office of Public Relations to access the image library.

If a department requires new photography and they have the budget to hire a photographer, they can contact the Office of

Public Relations for the name of an approved freelance photographer. Once the photo shoot is complete, the department

should provide the Office of Public Relations with the photos to add to the shared images directory.

The OThe Office of Public Relations does not have an in-house photographer; however, our staff does take photos at events that

we choose to cover in our publications. A department hosting an event may contact the Office of Public Relations two weeks

prior to the event to request photography coverage. If the Office of Public Relations cannot fulfill a request or if a

department requires photos for their own purposes, a camera can be signed-out on loan.

The Office of Public Relations produces the College’s primary publications including the bi-

annual Chironian alumni magazine, the weekly In Touch e-newsletter, the monthly alumni

e-newsletter, as well as various brochures, booklets, etc. When departments produce printed

pieces to advance their own programs, they need to seek the Office of Public Relations’

assistance during the early stages of production. The public relations staff will ensure the project

is bid out to approved vendors for design and/or printing, that updated photography is utilized,

copy is properly proofed, and ensure the piece is designed to reflect the NYMC brand image.

The Office of Public Relations does not have a copy writer on staff, so producing content is the

responsibility of the department requesting the publication.

PUBLICATIONS

CHIRONIANNEW YORK MEDICAL COLLEGE FALL / W IN TER 2 014

SIMULATED ENVIRONMENT REAL-LIFE LEARNING:

NYMC Launches State-of-the-Art Clinical Skills and Disaster Medicine Training Center

Chironian Mag Fall 2014 v12.indd 1 11/6/14 4:23 PM

#10 window blackenvelope

To order letterhead, business cards, envelopes, and memo pads please visit

http://www.nymc.edu/depthome/purchasing/08letterhead.asp.

STATIONARY

Department letterhead Executive letterhead

#10 regular two color envelope

#10 window two color envelope

Memo pad Buck slip

Business card

Faculty or staff members can contact the Office of Public Relations to obtain NYMC branded

Power Point slides for their presentations.

POWER POINT TEMPLATES

Title  

Title  

Sub Title

Title

Title �  Sub Title

Sub Title

Title

Title �  Sub Title

The objectives of the New York Medical College website are to communicate to a global audience

the mission, values, accomplishments, and fundamental workings of the college. The operation

of the college website is under the preview of the Office of Public Relations. The department is

responsible for the overall design and structure of the website while the Office of Information

Technology is responsible for all software and server maintenance. The Office of Public Relations

works with academic and administrative departments to update the homepage and other

pages of the site; however, schools/departments/individuals are responsible for generating

and updating the content on their sections of the site and ensuing content is current as well

as accurate. All edits and additions to the website must be approved by the Office of Public

Relations before they go live. Members of the academic community are expected to comply with

Information Services’ guidelines for academic computing. It is strictly forbidden for any member

of the college community to gain access to any college protected information resources area of

the web without authorization of the Office of Public Relations

WEBSITE

The Office of Public Relations is responsible for the College’s official social media presence on

platforms such as Twitter, Facebook, LinkedIn, Instagram, YouTube, Flickr, etc. These platforms

provide another opportunity to reach out to various audiences, such as prospective students,

current students and alumni, and have the potential to create a significant impact on the

reputation of the College. The Office of Public Relations staff members ensure that social media

accounts that are associated with New York Medical College portray and promote the College in

a way that is consistent with its mission and reputation. Any department, group or individual,

that wishes to create a social media site utilizing the New York Medical College name or logo

must obtain approval from the Office of Public Relations and share the passwords to these sites

with the department.

SOCIAL MEDIA

TWITTERhttps://twitter.com/NYMC_tweets

FLICKR https://www.flickr.com/photos/124153695@N08/sets

FACEBOOK https://www.facebook.com/nymcofficial

LINKEDIN: School Pagehttps://www.linkedin.com/edu/

school?id=18990&trk=edu-hp-follow-name

YOUTUBE: https://www.youtube.com/channel/

UCGn1WPhNRZrvyxDle-qcFGg

LINKEDIN: Company Page https://www.linkedin.com/company/new-york-

medical-college?trk=nmp_rec_act_company_photo

Digital Signage (flatscreen) monitors are located in all main New York Medical College

buildings. The monitors are an internal communication vehicle for promoting news, events

and announcements. The content on these signs is under the purview of the Office of Public

Relations. The hardware and software for the digital signage is under the purview of the Office

of Information Technology.

DIGITAL SIGNAGE

To ensure that information about the College and its members is accurately, consistently and

optimally disseminated to the public through the media, the Office of Public Relations is the

only office authorized to issue a press release on behalf of New York Medical College. Press

releases, which cover a broad range of topics including educational and research activities,

appointments and other newsworthy items, are circulated to the media as well as posted on the

College’s website. The Director of Communications serves as the official college spokesperson

on matters of institutional policy or position, and solicits leadership’s participation as warranted

and is charged to respond to all general inquiries and to proactively engage the media to report

on items of interest.

When members of the academic community are contacted by the media on any matter other

than one relevant to their particular area of expertise, he or she should immediately refer the

media to the public relations staff who will work with faculty and senior administrators in

formulating appropriate responses. When the inquiry solely concerns an individual’s expertise,

faculty and staff are encouraged to respond directly and to subsequently notify the Office of

Public Relations office so that any necessary follow up can be done. Because of the Office of

Public Relations staff’s functional range of knowledge, they may call upon other members of the

academic community to expand or contain a news item.

CONTACT:For more information or questions about these guidelines, please contact:

The Office of Public Relations

Phone: (914) 594-4536

Fax: (914) 594-4541

MEDIA RELATIONS

Jennifer Riekert, M.B.A.Director of Communications

jennifer_riekert@nymc.edu

Kevin R. Cummings, M.P.S., M.P.H. ‘00Director of Web Communications

kevin_cummings@nymc.edu

Lori PerraultPublic Information Editor

lori_perrault@nymc.edu

Julio A. Rodriguez-Rentas, M.A.Assistant Director of Web Communications

julio_rodriguez@nymc.edu

Gina FaganAdministrative Assistant

gina_fagan@nymc.edu