NZW Global Events Programme 2013-14

New Zealand WinegrowersGlobal Events Programme 2013 - 2014User Pays

UsEr Pays - Global EvEnts | 2013 - 2014

nzwinEmarkEtinG.com 1

CONTENTS

2 Global Events Calendar

3 Introduction to the Global Events Programme

4 Global Events Programme and Subscription Options

5 Summary of Event Participation Fees

6 Winery Checklist

7 Air New Zealand Wine Awards

8 Asia Events

9 nz wine Fair - tokyo

10 nz wine Fair - osaka

11 nz wine Fair - shanghai

12 nz wine Fair - beijing

13 vinexpo asia Pacific 2014 - Hong kong

14 Australia Events

15 reigionz by the Glass - melbourne

16 reigionz by the Glass - sydney

17 nz wine showcase - brisbane

18 nz wine showcase - Perth

19 Canada Events

20 nz wine Fair - calgary

21 nz wine Fair - vancouver

22 nz wine Fair - ottawa

23 nz wine Fair - toronto

24 bclDb - nz mini thematic

25 saQ - Feature release and in-store Promotion

26 lcbo - vintages Feature release/consumer summer Event

27 Europe Events

28 three wine men – Harrogate, manchester and london

29 self Pour tastings - Hamburg, stockholm and amsterdam

30 new release trade tasting - london

31 wine Gang consumer Fair – london

32 annual trade and consumer tasting - london

33 annual trade and consumer tasting - Dublin

34 Prowein international wine Fair – Düsseldorf

35 USA Events

36 nz wine Fair - new york

37 nz wine Fair - san Francisco

38 Important Information

39 How to use nzwinemarketing.com

41 wine registration requirements

42 wine registration Process

43 terms and conditions

New Zealand Winegrowers would like to thank the following companies for their ongoing support of the Global Events Programme:

2 UsEr Pays - Global EvEnts | 2013 - 2014

Global Events Calendar 2013 - 2014

Country Event Attendance w = winery, a = agent, nzw = new zealand winegrowers

Target Audience t= trade, m = media, c = consumer

Event Date Registration Discount Deadline

SEPTEMBER 2013

UK three wine men - Harrogate nzw t, m, c 28-29 sep 13 16 aug 13

OCTOBER 2013

Europe self Pour tasting - Hamburg nzw t, m oct 30 aug 13

Europe self Pour tasting - stockholm nzw t, m oct 30 aug 13

Europe self Pour tasting - amsterdam nzw t, m oct 30 aug 13

NOVEMBER 2013

NZ air new zealand wine awards n/a t, m, c nov 20 sep 13

UK new release trade tasting - london nzw t, m, c 5 nov 13 30 aug 13

UK wine Gang - london nzw t, m, c 9 nov 13 30 aug 13

UK three wine men - manchester nzw t, m, c 23-24 nov 13 4 oct 13

DECEMBER 2013

UK three wine men - london nzw t, m, c 7-8 Dec 13 4 oct 13

JANUARY 2014

UK annual trade and consumer tasting - london w, a, nzw t, m, c 21 Jan 14 8 nov 13

Ireland annual trade and consumer tasting - Dublin w, a, nzw t, m, c 23 Jan 14 8 nov 13

FEBRUARY 2014

Japan new zealand wine Fair - tokyo w, a, nzw t, m, c 17 Feb 14 8 nov 13

Japan new zealand wine Fair - osaka w, a, nzw t, m, c 19 Feb 14 8 nov 13

Australia regionz by the Glass - melbourne w, a, nzw t, m, c 24 Feb 14 22 nov 13

Australia regionz by the Glass - sydney w, a, nzw t, m, c 26 Feb 14 22 nov 13

MARCH 2014

Australia new zealand wine showcase - brisbane w, a, nzw t, m 3 mar 14 22 nov 13

Australia new zealand wine showcase - Perth w, a, nzw t, m 5 mar 14 22 nov 13

Europe Prowein international wine Fair - Düsseldorf w, a, nzw t, m 23-25 mar 14 22 nov 13

APRIL 2014

Canada new zealand wine Fair - calgary w, a, nzw t, m, c 29 apr 14 22 nov 13

MAY 2014

Canada new zealand wine Fair - vancouver w, a, nzw t, m, c 1 may 14 22 nov 13

Canada winnipeg wine Festival w, a, nzw t, m, c 2-4 may 14 22 nov 13

Canada new zealand wine Fair - ottawa w, a, nzw t, m, c 5 may 14 22 nov 13

Canada new zealand wine Fair - toronto w, a, nzw t, m, c 8 may 14 22 nov 13

Canada bclDb - new zealand mini thematic n/a t, m, c may Prior to nov 13

USA new zealand wine Fair - new york w, a, nzw t, m 12 may 14 17 Jan 14

USA new zealand wine Fair - san Francisco w, a, nzw t, m 15 may 14 17 Jan 14

China new zealand wine Fair - shanghai w, a, nzw t, m, c 20 may 14 17 Jan 14

China new zealand wine Fair - beijing w, a, nzw t, m, c 22 may 14 17 Jan 14

China vineexpo asia Pacific - Hong kong w, a, nzw t, m 27-29 may 14 22 nov 13

Canada saQ - Feature release and in-store Promotion n/a t, m, c 25 may-21 Jun Jul 13

JUNE 2014

Canada lcbo - vintages Feature release/consumer summer Event n/a t, m, c Jun/Jul 14 Prior to nov 13


Introduction to the Global Events Programme 2013 - 2014

Dear winery

welcome to the new zealand winegrowers (nzw) Global Events

Programme 2013-2014 (User Pays). the overall objective of the

Global Events team is to support yoU, our nzw members, to achieve

your business goals. we do this by developing and executing well

attended, premium events in our key target markets, and giving you

the best possible opportunity to increase profitability in your chosen

markets.

it is important that we continue with the events that provide ongoing

success for new zealand wineries. our wine fairs in asia, canada and

the Usa give us the reach and exposure we require for further growth

of the new zealand wine category in these markets. representation

at international events such as vinexpo Hong kong and Prowein, and

our successful new release and annual trade tastings in the Uk, also

remain as key events on our calendar.

of course, we recognise the need to be innovative and provide

new zealand wineries with new opportunities to further increase

profitability. we are excited to introduce new zealand wine

showcases in brisbane and Perth; self-pour tastings in Hamburg,

stockholm and amsterdam; and the addition of ‘kiwi’ elements such

as cultural performances, sustainability stories, and food and wine

pairings in our events where possible.

the success of the Global Events Programme 2013-2014 is dependent

on winery participation. we encourage wineries to seriously consider

participation in the Global Events Programme if you are looking to

enter these markets or further develop your in-market presence. to

make the most of the programme, you are also encouraged to sign

up to the Global Events subscription. note that the Global Events

subscription has been made more affordable for small wineries at

$1,500 (down from $2,000).

Please take time to look through this Global Events Programme to

learn more about the opportunities relevant to your business. also,

please ensure you have updated your details on the new zealand

wine portal (http://portal.nzwine.com/) so we can send you all of the

relevant information for the markets you are interested in.

all the best for the year ahead!

angela willis

manager – Global Events

Angela Willis

Manager – Global Events

tel: +64 9 306 5642

mob: +64 21 552 071

[email protected]

Sarah Szostak

Senior Executive – Global Events

tel: +64 9 306 5643

mob: +64 21 552 509

[email protected]

Lilly Johnson

In-House Graphic Designer

tel: +64 9 306 5525

[email protected]

Jennifer Lynch

Manager - Australia

tel: +61 3 96147577

[email protected]

Sarah Shepherd

Events Manager – Europe

tel: +44 207 973 8079

[email protected]

Contacts

Robert Ketchin

Marketing Manager - Canada

tel: +1 705 444 0195

[email protected]

Anik Gaumond

Administrative Manager - Canada

tel: +1 705 444 0195

[email protected]

David Strada

Marketing Manager – USA (San Francisco)

tel: +1 415 567 5511

[email protected]

Ranit Librach

Promotions Manager – USA (New York)

tel: +1 212 254 2729

[email protected]

mailto:[email protected]






mailto:anik.gaumond%40ketchin.com?subject=




Global Events Programme and Subscription Options

WINERY CATEGORY GLOBAL EVENTS SUBSCRIPTION

Category 1 Winery (annual sales not exceeding 200,000 litres) $1,500

Category 2 Winery (annual sales between 200,000 and 4,000,000 litres) $6,000

Category 3 Winery (annual sales exceeding 4,000,000 litres) $12,000

All prices are GST exclusive

WHAT IS THE GLOBAL EVENTS PROGRAMME?

the objective of the Global Events Programme is to support the new

zealand wine category by providing a platform for individual winery

brand promotion. this will be achieved by developing and executing

well attended, premium new zealand wine events throughout the

year in our key target markets: asia, australia, canada, Europe and

Usa.

all new zealand wineries are entitled to participate in the Global

Events Programme. the Programme will benefit both wineries that

are actively exporting to, and wineries that are seeking distribution

in, our key target markets. by participating in the Global Events

Programme, wineries will be provided with event-focused support

and expertise from the new zealand winegrowers team with the aim

of helping to increase wineries’ presence in the targeted markets.

WHAT IS THE GLOBAL EVENTS SUBSCRIPTION?

to get the most benefit from the Global Events Programme, wineries

can opt to pay an annual Global Events subscription, which covers

all markets. this subscription supports the overall Global Events

Programme and administrative costs relating to asia, australia,

canada, Europe and Usa.

WHAT ARE THE BENEFITS OF PAYING THE GLOBAL EVENTS

SUBSCRIPTION?

wineries paying the Global Events subscription will pay less to

participate in new zealand wine events in comparison to wineries not

paying the Global Events subscription.

by paying the Global Events subscription, wineries will only be

required to pay the standard Event Participation Fee for each specific

new zealand wine event. this fee is specified on each event proposal

page in the Global Events booklet.

wineries who do not wish to pay the Global Events subscription can

still participate in one or more events. However, non-Global Event

subscribers will be required to pay the standard Event Participation

Fee PlUs a 100% loading fee for each specific event.

HOW DO WINERIES SIGN UP FOR THE GLOBAL EVENTS

SUBSCRIPTION AND SPECIFIC EVENTS?

•to sign up for the Global Events subscription for 2013-2014, log on

to nzwinemarketing.com (using your new zealand winegrowers

Portal User name and Password) and go to the Global Events

subscription section.

•to sign up for specific events, log on to nzwinemarketing.com

(using your new zealand winegrowers Portal User name and

Password) and go to the all Event Proposals section.

•For a summary of Event Participation Fees per market, go to

page 5.

•For full instructions on how to use nzwinemarketing.com, go to

page 39.

•For full terms and conditions, go to page 43.

THE GLOBAL EVENTS SUBSCRIPTION STRUCTURE IS AS FOLLOWS:

Summary of options:1. sign up as a Global Events subscriber entitling you to the

lower Event Participation Fees across all markets OR

2. remain a non-Global Events subscriber and pay 100%

loading on any events you choose to participate in


Summary of Event Participation Fees

ALL PRICES IN THIS BOOKLET ARE IN NEW ZEALAND DOLLARS AND ARE GST ExCLUSIVE, UNLESS OTHERWISE INDICATED

NOTE: A 5% LOADING ON THE EVENT PARTICIPATION COST WILL APPLY IF WINERIES REGISTER AFTER THE REGISTRATION DISCOUNT DEADLINE

GLOBAL EVENTS SUBSCRIBER

EVENT PARTICIPATION FEE

NON-GLOBAL EVENTS SUBSCRIBER

EVENT PARTICIPATION FEE

EVENT Small Table

Medium Table

Large Table

Per Wine Cost

Small Table

Medium Table

Large Table

Per Wine Cost

ASIAnew zealand wine Fair Japan - tokyo $2,100 $2,800 $3,600 $4,200 $5,600 $7,200

new zealand wine Fair Japan - osaka $1,500 $2,100 $2,800 $3,000 $4,200 $5,600

new zealand wine Fair china - shanghai $1,050 $1,500 $2,000 $2,100 $3,000 $4,000

new zealand wine Fair china - beijing $1,050 $1,500 $2,000 $2,100 $3,000 $4,000

vinexpo asia Pacific - Hong kong tbc tbc

AUSTRALIA regionz by the Glass - melbourne $1,340 $2,440 $2,680 $4,880

regionz by the Glass - sydney $1,320 $2,420 $2,640 $4,840

new zealand showcase - brisbane $300 $600

new zealand showcase - Perth $300 $600

CANADAnew zealand wine Fair - calgary $4,050 $675 $8,100 $1,350

new zealand wine Fair - vancouver $4,050 $675 $8,100 $1,350

new zealand wine Fair - ottawa $4,050 $675 $8,100 $1,350

new zealand wine Fair - toronto $4,050 $675 $8,100 $1,350

bclDb - new zealand mini thematic tbc tbc

saQ - Feature release and in-store Promotion tbc tbc

lcbo - vintages Feature release/consumer summer Event tbc tbc

EUROPEthe three wine men consumer Fair - Harrogate $350 $700

the three wine men consumer Fair - manchester $350 $700

the three wine men consumer Fair - london $350 $700

self Pour tasting - Hamburg $290 $580

self Pour tasting - stockholm $290 $580

self Pour tasting - amsterdam $290 $580

new release trade tasting - london $290 $580

the wine Gang consumer Fair - london $230 $460

annual trade and consumer tasting - london $3,000 $275 $6,000 $550

annual trade and consumer tasting - Dublin $2,300 $2,750 $275 $4,600 $5,500 $550

Prowein international wine Fair - Düsseldorf $8,500 $17,000

USAnew zealand wine Fair - new york $1,600 $2,400 $350 $3,200 $4,800 $700

new zealand wine Fair - san Francisco $1,600 $2,400 $350 $3,200 $4,800 $700

NEW ZEALANDair new zealand wine awards $85 per wine or $115 per wine entry after 20 sep 13


Winery Checklist for Event Registration and Event Update Completion

Decide which event(s) you wish to participate in this year

Complete the online Event Registration process ensuring you have read all

Terms & Conditions

You will receive an automated email confirming you have registered for the event

When you have completed your Event Update, click Proof then Submit. You will still be able to edit the details until the specific close off date

which will appear on your Home Page

Closer to the event date, the Global Events Team will email you with a request to complete your Event Update. You will need to log onto to nzwinemarketing.com and follow the instructions. Required information for your Event Update:

- Important freight and delivery information- Wines to be shown- Importer or distributer contact details- Event attendance- Distribution sought by winery

Please ensure you complete your Update by the deadline specified. Late completion of Event Updates can lead to delays in the organisation of the event such as freight, invitations and catalogues

On your Home Page of nzwinemarketing.com, click All Event Proposals and select

the event you wish to participate in

If you plan to participate in more than one event, it may be more affordable for you to sign up as a Global Events Subscriber. Log onto nzwinemarketing.com and visit the Global Events Subscription section for more information and to sign up

You can now register for your events as a Global Events Subscriber and pay the lower Event Participation Fee

Are you a Global Events Subscriber? NO

Click Register

YES

if you have any questions regarding this process, please contact the Global Events team.

T: +64 9 306 5643 E: [email protected]

http://nzwine.marketing.com

mailto:events%40nzwine.com?subject=


Auckland/QueenstownJUDGING (AUCKLAND): 4-6 november 2013DINNER (QUEENSTOWN): 23 november 2013

REGISTRATION DEADLINE

1 3 A u g u s t 2 0 1 3 – Air New Zealand Wine Awards entr ies open

2 0 s e p t e m b e r 2 0 1 3 – Air New Zealand Wine Awards entr ies close

To sign up, go to airnzwineawards.co.nz

EVENT CONTACTS

Angela Wil l is | +64 9 306 5642 | [email protected]

Event Participation Fees Open, L imited and exhibitiOn categOries assessment categOry L ate entries (after 20 september 2013)

$85 per entry $85 per entry $115 per entry

To view a copy of the Rules and Regulations, including full participation details, please visit airnzwineawards.co.nz (winery section) or

request a copy from the Global Events Team.

BACKGROUND

the air new zealand wine awards is the premier wine competition

in new zealand recognising excellence in winemaking. the

competition is owned and organised by nzw.

in 2012, 1,367 wines were judged by a team of local and

international judges to identify medal and trophy winners for each

of the varietal categories. this year we expect an excellent level of

quality wines to be entered and judged by our esteemed judging

team, including three international judges from australia, sweden

and the Usa.

a gala dinner is held in november to announce and celebrate the

Elite Gold medal, Pure Elite Gold medal and trophy winning wines,

and to acknowledge the talents of our winemakers. this is a high-

profile black-tie dinner, with a quality focus both in terms of wine

and fine new zealand cuisine.

the competition has been running for over 30 years and 2013

marks the 27th year that air new zealand have been the naming

rights sponsor. Every year kiwi wine lovers eagerly await the

results of the air new zealand wine awards to help them with their

selection of quality new zealand wine.

OBJECTIVES

• EncourageandrewardexcellenceinNewZealandwinemaking

• PromoteanddriveawarenessofqualityNewZealandwines

amongst domestic and international trade consumers

• StimulatethesalesofNewZealandwine

TARGET AUDIENCE

• Winelovingconsumerswhoarelookingtopurchasethebest

wines new zealand has to offer, both locally and overseas

• Trade,suchasFineWineStores,whowishtostockaward

winning new zealand wines in order to drive sales and be seen

as a premium supplier of top new zealand wines

• Localandinternationalmedia,bothwineandgeneralmedia,

who wish to be the first to tell the success stories of the medal

and trophy winners

EVENT TIMELINE

• 13August Entriesopen

• 20September Entriesclose

• 22October Finaldayfordeliveryofjudgingsamples

• 4–6November JudgingatMtSmartStadium,Auckland

• 9November Audit

• 12November Individualmedalresultsemailedtoentrants

• 13November Medalresultsannounced

media Gold medal tasting, auckland

• 23November RegionalTasting,Queenstown

awards Dinner, Queenstown Events centre

• 25November RegionalTasting,Auckland

regional tasting, Hawke’s bay

• 27November RegionalTasting,Marlborough

SUITABILITY FOR WINERIES

Entries must be wholly made, processed and matured in new

zealand by grape winemakers who are fully paid up members of the

wine institute of new zealand inc and made from grapes grown in

new zealand.

The Global Events Subscribtion structure does not apply to this activity. There is one standard entry fee for all wineries.

http://www.airnzwineawards.co.nz

http://www.airnzwineawards.co.nz


AsiaEvents 2013 - 2014

eVent eVent dateregistratiOn discOUnt deadLine

New Zealand Wine Fair - Tokyo 17 Feb 14 8 Nov 13

New Zealand Wine Fair - Osaka 19 Feb 14 8 Nov 13

New Zealand Wine Fair - Shanghai 20 May 14 17 Jan 14

New Zealand Wine Fair - Bei j ing 2 2 May 14 17 Jan 14

Vinexpo A sia Paci f ic - Hong Kong 27-29 May 14 2 2 Nov 13

Summary of User-Pays Eventsasia

we continue to focus on export growth in asia. this year’s events programme includes new zealand wine Fairs in Japan

and mainland china, and a new zealand wine pavilion at vinexpo asia Pacific in Hong kong. increasing innovative

elements at our asia events is a significant focus in 2013-2014.


New Zealand Wine Fair - Tokyo

Tokyo, Japanmonday 17 February 2014

REGISTRATION DISCOUNT DEADLINE

8 N o v e m b e r 2 0 1 3 — To register for this event log onto - nzwinemarketing.com

EVENT CONTACT

[email protected] | +64 9 306 5643

BACKGROUND

tokyo is a well-established market for new zealand wine in asia,

with a consistent programme of events to engage local trade and

media. the new zealand wine Fair tokyo aims to capitalise on this

awareness by attracting visitors from the press, educators, F&b

and retail sectors, and is an excellent opportunity for new zealand

producers to support their local distributors.

at the new zealand wine Fair tokyo 2013 we had over 220 attendees

across a range of categories, and will look to increase this for the

2014 event. Following winery feedback, we aim to further improve

our database to attract a higher quality and quantity of trade

attendees from all sectors.

OBJECTIVES

• Provideaplatformforwinerieswithdistributorrelationshipsto

present their wines to quality trade and F&b buyers

• Allowwineriesseekingrepresentationtomakecontactwith

potential distributors in tokyo

• CreateanopportunityforwineriestoengagewithTokyowine

consumers

FEEDBACK FROM THE 2013 EVENT

“We are negotiating with two restaurants. We got three new customers

signed on; each customer will order two-three cases a month!”

winery representative

“Venue and organisation was perfect”


TARGET AUDIENCE

• HotelF&Bdirectorsandbuyers

• Restaurateurs

• Wineretailers

• Wineeducators

• Wineandlifestylemedia

• Distributors/importers/agents

• Consumers

EVENT FORMAT

• WineFairformat,withwinerytablesattendedbyagentsand/or

winery principals

• Afternoontradesessionfollowedbyeveningconsumerevent

• Pleasenotethat,dependingonthevenueandavailabilityof

table sizes, wineries may be required to share a table at this

event. individual winery spaces will be clearly marked

• TheNewZealandWineFairTokyo2014hasbeenscheduledto

enable coordinated travel plans to both the tokyo and osaka

events. we hope you take advantage of this opportunity to join

us in showcasing your wines in Japan


• ExistingExporters:Thiseventissuitableforwinerieswith

distribution in tokyo that wish to increase their sales and listings

• NewtoMarket:Thiseventisalsosuitableforwineriesseeking

representation in tokyo

REMINDER: wines from 2010 onwards need to be certified as 100% sustainable new zealand wine to be included in this event. Please visit nzwineregistration.com to register your wine.

* a 5% loading will apply if wineries register after the registration Discount Deadline.

Are you an Events Subscriber? to find out, please refer to page 4 or nzwinemarketing.com

Event Participation Fees* smaLL tabLe (ma x. 4 wines) mediUm tabLe (ma x. 7 wines) L arge tabLe (ma x. 12 wines)

Events subscriber nzD$2,100 nzD$2,800 nzD$3,600

non-events subscriber nzD$4,200 nzD$5,600 nzD$7,200

http://www.airnzwineawards.co.nz/

http://www.nzwineregistration.com


New Zealand Wine Fair - Osaka

Osaka, Japanwednesday 19 February 2014



EVENT CONTACT


BACKGROUND

the new zealand wine Fair osaka attracts over 180 trade including

media, F&b, distributors and educators. it is a smaller event than the

tokyo wine Fair, but is an excellent opportunity for wineries with

representation in osaka to spend time in the market, or for wineries

seeking distribution outside of tokyo to meet potential distributors.

OBJECTIVES

• Provideaplatformforwinerieswithdistributiontopresenttheir

wines to quality trade and F&b buyers


potential distributors in osaka

• CreateanopportunityforwineriestoengagewithOsakawine

consumers


“We got enquiries from two restaurants. Our distributor visited them

and have been waiting for their order”


“Great organisation - thank you”


TARGET AUDIENCE


• Restaurateurs

• Wineretailers

• Wineeducators



EVENT FORMAT


winery principals


tbc




• TheNewZealandWineFairOsaka2014hasbeenscheduledto

enable coordinated travel plans to both the tokyo and osaka

events. we hope you take advantage of this opportunity to join

us in showcasing your wines in Japan



distribution in osaka that wish to increase their sales and

listings


representation in osaka and the surrounding area










New Zealand Wine Fair - Shanghai

Shanghai, Chinatuesday 20 may 2014


1 7 J A N u A r y 2 0 1 4 — To register for this event log onto - nzwinemarketing.com

EVENT CONTACT


BACKGROUND

shanghai is china’s gateway to the world, a cosmopolitan

mega-city that never sleeps. with an ever-widening array of

five-star hotels, international restaurants and wine bars serving

an increasingly sophisticated urban population, shanghai is

china’s largest and most competitive wine market. Despite the

competition, there are opportunities for new zealand wine of all

styles, with full-bodied reds appealing to a more traditional drinker,

Pinot noir feeding into the growing appreciation for sauvignon

blanc, chardonnay and aromatics a growing focus, especially in

the hotter summer months.

at the 2013 event, we had over 400 F&b, media, retailers,

educators, importers and distributors attend, with participating

wineries appreciating the quality of visitors. we will work to ensure

that the 2014 event is well attended from all sectors of the trade,

and aim to target attendees based on winery goals and objectives

by enhancing and expanding databases.

OBJECTIVES

• Provideaplatformforwinerieswithexistingdistributor

relationships to present their wines to quality trade and F&b buyers


potential distributors in shanghai

• Createanopportunityforwineriesandtheirdistributorsto

engage with shanghai wine consumers


“Good level of interest and subsequent email dialogue. Have had

good follow up with some possible distributors”


“Have lots of cards and lots of follow up to do”


TARGET AUDIENCE


• Restaurateurs

• Wineretailers

• Wineeducators



• Consumers

EVENT FORMAT


winery principals





• TheNewZealandWineFairShanghai2014hasbeenscheduled

to enable coordinated travel plans with the beijing event and

vinexpo asia Pacific 2014. we hope you take advantage of this

opportunity to join us in showcasing your wines throughout

greater china



distribution in shanghai that wish to increase their sales and

listings


representation in shanghai and the surrounding area







http://www.nzwinemarketing.com



New Zealand Wine Fair - Beijing

Beijing, Chinathursday 22 may 2014



EVENT CONTACT


BACKGROUND

beijing is the capital city of china and home to some 20 million

people. the mainly middle-class population is well educated, with

relatively high numbers of graduates and government officials. as

the second largest wine market in china after shanghai, beijing is

developing a wine culture that overlaps well with new zealand’s

full-bodied reds and Pinot noirs, wines that are more relevant to

the dense, rich, meaty northern-chinese cuisine.

wine Fair format tastings are popular in china as they give

attendees the opportunity to meet with winemakers and ask

questions about the wineries. this format also allows wineries to

make direct contact with potential customers.

For the 2014 event we will look to focus on our target attendees

based on winery objectives for the event. with many attending

wineries already having secured distribution, we will be looking to

increase F&b, retail and media presence.

OBJECTIVES


relationships to present their wines to quality trade and F&b buyers


potential distributors in beijing

• Createanopportunityforwineriesandtheirdistributorsto

engage with beijing wine consumers

TARGET AUDIENCE


• Restaurateurs

• Wineretailers

• Wineeducators



• Consumers

EVENT FORMAT


winery principals





• TheNewZealandWineFairBeijing2014hasbeenscheduled

to enable coordinated travel plans to the shanghai event and

vinexpo asia Pacific 2014. we hope you take advantage of this

opportunity to join us in showcasing your wines throughout

greater china



distribution in beijing that wish to increase their sales and

listings


representation in beijing and the surrounding area










Vinexpo Asia Pacific 2014 - Hong Kong

Hong Kong27-29 may 2014


2 2 N o v e m b e r 2 0 1 3 — To register for this event log onto - nzwinemarketing.com

EVENT CONTACT


BACKGROUND

vinexpo asia Pacific welcomed a record number of asian buyers at

its fifth show in Hong kong in may 2012. this biennial event is set to

be another fantastic show in 2014.

vinexpo asia Pacific 2012 registered 15,785 visitors from 24

countries, up 25% compared to 2010. trade professionals from

Hong kong accounted for more than one third of the visitors

(40%), an increase in attendance of 18% compared to 2010.

For more facts and figures, visit vinexpo.com.

OBJECTIVES

• Allowwineriesseekingdistributiontoapproachimporters/

agents from Hong kong and wider asia


relationships to present their wines to top quality trade and

F&b buyers with a view to increasing sales and listings in Hong

kong and wider asia

• IncreasebrandawarenessofNewZealandWineinHongKong

and throughout asia

• IncreaselevelofknowledgeandawarenessaboutNewZealand

regions, varieties, wine styles and their points of difference in

Hong kong and wider asia


“We are currently following three very good leads and have secured

an arrangement in Mainland China”


FEEDBACK FROM THE 2012 EVENT CONTINUED

“Contacts made for more business opportunity and further

development”


“Leads from Indonesia, Philippines, Thailand, South Korea then

bucket loads of Mainland China and HK!!”


“Vinexpo Asia-Pacific is definitely the place to be, if you want to do

business in Asia”

Jean-christophe coutures, cEo of Premium wine brands from

australia (vinexpo asia Pacific website)

“It’s the essential professional event you have to attend”

bi mingming, marketing Director of beijing Jiao yuan tongda Fine

wines from china (vinexpo asia Pacific website)

TARGET AUDIENCE


• Restaurateurs

• Wineretailers

• Wineeducators

• WineandlifestylemediafromHongKongandacrossAsia

• Distributors/importers/agentsfromHongKongandacrossAsia

EVENT FORMAT

• NewZealandpavilionatthelargeevent

• NewZealandwinerieswillhavetheoptiontobuyspacewithin

the new zealand pavilion (sizes to be confirmed)


• ExistingExporters:Thiseventwillbeidealforwinerieswith

existing distributor relationships in Hong kong to increase their

sales and listings within Hong kong and further afield

• NewtoMarket:Historically,thiseventhasattractedalarge

number of importers from Hong kong, throughout asia and

further afield




Event Participation Fees*

Events subscriber tbc

non-events subscriber tbc


http://vinexpo.com



AustraliaEvents 2013 - 2014


RegioNZ by the Glas s - Melbourne 24 Feb 14 2 2 Nov 13

RegioNZ by the Glas s - Sydney 26 Feb 14 2 2 Nov 13

New Zealand Wine Showcase - Br isbane 3 Mar 14 2 2 Nov 13

New Zealand Wine Showcase - Per th 5 Mar 14 2 2 Nov 13

Summary of User-Pays Eventsaustralia

targeted events that raise awareness of premium, sustainable new zealand wines, and their regional and varietal diversity,

continues to be key to this year’s programme in australia. the 2013-2014 programme has been adapted to ensure that our

events provide even greater value and relevance to wineries. in place of ‘new zealand in a Glass’, we will be holding new

zealand wine showcases in brisbane and Perth. we will also continue with our on premise focused ‘regionz by the Glass’

events in sydney and melbourne.


RegioNZ by the Glass - Melbourne(On Premise Wine Show)

Melbourne, VIC monday 24 February 2014



EVENT CONTACT





Event Participation Fees* smaLL tabLe ( 1-4 wines) L arge tabLe (5- 12 wines)

Events subscriber nzD$1,340 nzD$2,440

non-events subscriber nzD$2,680 nzD$4,880

BACKGROUND

after the successful launch of regionz by the Glass in sydney in

2012, the event will now be extended to melbourne. regionz by

the Glass focuses on showcasing new zealand’s premium regional

character, diversity and sustainability. it targets the key influencers

and on premise trade during the day and consumers in the evening.

taking place in one of australia’s most highly-developed on

premise markets, regionz by the Glass will be staged in a unique

and iconic venue which is strongly frequented by the melbourne on

premise trade. Each region will have a dedicated area in the venue;

trade and consumers will be transported 'across the ditch' for a tour

from north to south of new zealand’s wine regions.

to ensure we take a diverse offer to trade, we also invite regional

bodies to host a table at this event – an affordable and effective

opportunity to promote a regional theme to melbourne trade and

consumers.

OBJECTIVES

• RegionallybenchmarkNewZealandwine

• Influenceonpremisetrade/gatekeepersofthehighly

developed australian wine market

• Promotepremium,diverseandsustainablemessagesto

australian on premise trade and consumers through a range of

regional and varietal wines

• Continuetobuildandmaintainkeyonpremisetrade

engagement and encourage new business opportunities in this

channel of business

OBJECTIVES CONTINUED

• Provideanopportunityforwineryprincipalstointeractwith

consumers, trade and media, and promote both a regional story

and individual winery brand awareness

TARGET AUDIENCE

• Onpremisetrade/gatekeepersanddecisionmakersfromhigh-

end restaurants

• Somekeyindependentretail–buyersandoperatorsfrom

premium independents

• ‘Trend-setting’,savvyconsumersduringtheeveningsession

EVENT FORMAT

• Winerieswillbegroupedbyregion–eachregionshowcasedin

a different space

• 5–9tablesperregion(dependingupontablesize),winery

tables attended by agents and/or winery principals

• Encourageregionalbodiestotakeownershipofspace

• Sharingoftablesispermitted(JointorGroupoptions)

• Tradesessionwillrunfrom12–4.30pm,andticketedconsumer

session from 6 – 8.30pm

ADDITIONAL OPPORTUNITIES

melbourne - casual consumer and winemaker event

(monday 17 February tbc)


• Showcasedwinemustbeat least 70% sold to on premise

businesses in the melbourne market (i.e. a maximum of

30% retail sales) or, if new to market, this figure should be

complementary to your business plan

• ExistingExporters:Thiseventsuitsactiveexportersof

premium, on premise focussed wines looking to increase

listings with restaurants and wine bars

• NewtoMarket:Thiseventsuitsnewexportersofpremium,on

premise focussed wines




Sydney, NSWwednesday 26 February 2014



EVENT CONTACT


RegioNZ by the Glass - Sydney (On Premise Wine Show)




Event Participation Fees* smaLL tabLe ( 1-4 wines) L arge tabLe (5- 12 wines)

Events subscriber nzD$1,320 nzD$2,420


BACKGROUND

there is demand amongst the on premise wine trade for a specialist

wine show, showcasing lesser known wines and wine styles from a

diverse range of regions. this demand has led to the generation of

our new event - regionz by the Glass.

launched in 2012, this event focuses on showcasing new zealand’s

premium regional character, diversity and sustainability, and targets

the key influencers and on premise trade during the day and

consumers in the evening. taking place in one of australia’s most

highly-developed on premise markets, regionz by the Glass will be

staged in a unique and iconic venue which is regularly frequented by

the sydney on premise trade. Each region will have a dedicated area

in the venue; trade and consumers will be transported 'across the

ditch' for a tour from north to south of new zealand’s wine regions.

to ensure we take a diverse offer to trade, we also invite regional bodies

to host a table at this event – an affordable and effective opportunity to

promote a regional theme to sydney trade and consumers.

OBJECTIVES

• RegionallybenchmarkNewZealandwine

• Influenceonpremisetrade/gatekeepersofthehighly

developed australian wine market

• Promotepremium,diverseandsustainablemessagesto

australian on premise trade and consumers through a range of

regional and varietal wines

• Continuetobuildandmaintainkeyonpremisetrade

engagement and encourage new business opportunities in this

channel of business


• Provideanopportunityforwineryprincipalstointeractwith

consumers, trade and media and promote both a regional story

and individual winery brand awareness

TARGET AUDIENCE

• Onpremisetrade/gatekeepersanddecisionmakersfromhigh-

end restaurants

• Somekeyindependentretail–buyersandoperatorsfrom

premium independents

• ‘Trend-setting’,savvyconsumersduringtheeveningsession

EVENT FORMAT

• Winerieswillbegroupedbyregion–eachregionshowcasedin

a different space

• 5–9tablesperregion(dependingupontablesize),winery

tables attended by agents and/or winery principals

• Encourageregionalbodiestotakeownershipofspace

• Sharingoftablesispermitted(jointorgroupoptions)

• Tradesessionwillrunfrom12–4.30pm,andticketedconsumer

session from 6 – 8.30pm


sydney - casual consumer and winemaker event

(wednesday 19 February tbc)


• Showcasedwinemustbeat least 70% sold to on premise

businesses in the sydney market (i.e. a maximum of 30% retail

sales) or, if new to market, this figure should be complementary

to your business plan

• ExistingExporters:Thiseventsuitsactiveexportersof

premium, on premise focussed wines looking to increase

listings with restaurants and wine bars

• NewtoMarket:Thiseventsuitsnewexportersofpremium,on

premise focussed wines




New Zealand Wine Showcase - Brisbane

Brisbane, QLDmonday 3 march 2014



EVENT CONTACT





Event Participation Fees* per wine cOst

Events subscriber nzD$300

non-events subscriber nzD$600

BACKGROUND

brisbane is a growing market for new zealand wine in australia and

is a great fit as it has a highly developed, educated wine market that

is excited about food, wine and lifestyle. For wineries already active

in brisbane and the total Queensland market, this event is an ideal

forum to showcase wines to the trade, media and sommeliers.

the self-pour, uninterrupted format is highly popular with the media

and buyers who enjoy the calm and efficient way in which they can

browse and review the wines. Grouped according to variety, this

tasting allows visitors to gain an increased understanding of the

regional diversity that new zealand has to offer.

this event provides an excellent and affordable way for wineries to

place their wines in front of brisbane’s on and off trade buyers who

will use this event as an opportunity to source new wines for their

business.

OBJECTIVES

• ReinforceNewZealand'sfirstclassreputationbyshowingnew

release wines

• Providebuyerswithlistingopportunitiesfortheir2014winelists

• ProvideAustralianwinemediawithpotentialstoriesandwine

recommendations

TARGET AUDIENCE

• KeyAustralianmedia,ontradebuyers,sommeliers,retailbuyers

(independents, online and supermarket)

• Australianimporters,wholesalersanddistributors

EVENT FORMAT

• WinesareshownbyvarietalwithemphasisonhighlightingNew

zealand regions and sub-regions, and are grouped in price point

order

• Anuninterrupted,self-pourformatwithNewZealand

winegrowers staff on hand to assist

• Acatalogueisavailabletoallattendeeswhichliststhewines,

the retail price points and the distributor (or an indication that a

winery is seeking distribution)

• Allpackagingformatsarewelcomee.g.smallsizes,bag-in-box,

lightweight glass or other containers

• Wineryprincipalsarewelcometoattendthiseventandpour

their wines, but this will operate under a self-pour format;

wineries will not receive a separate table, and will still be required

to pay per wine shown

• Tradesessionwillrunfrom1–4.30pm


brisbane - casual consumer and winemaker event

(sunday 23 February tbc)


Existing Exporters: this event provides a perfect opportunity for

existing exporters to australia to widen their distribution by gaining

interest from on and off trade buyers, and by obtaining media

coverage.










New Zealand Wine Showcase - Perth

Perth, WAwednesday 5 march 2014



EVENT CONTACT


BACKGROUND

Perth is a growing market for new zealand wine in australia and

is a great fit as it is a developing and educated wine market that is

excited about food, wine and lifestyle. For wineries already active in

Perth and the total western australia market, this event is an ideal

forum to showcase wines to the trade, media and sommeliers.

the self-pour, uninterrupted format is highly popular with the media

and buyers who enjoy the calm and efficient way in which they can

browse and review the wines. Grouped according to variety, this

tasting allows visitors to gain an increased understanding of the

regional diversity that new zealand has to offer.

this event provides an excellent and affordable way for wineries

to place their wines in front of Perth’s on and off trade buyers who

will use this event as an opportunity to source new wines for their

business.

OBJECTIVES

• ReinforceNewZealand'sfirstclassreputationbyshowingnew

release wines

• Providebuyerswithlistingopportunitiesfortheir2014wine

lists

• ProvideAustralianwinemediawithpotentialstoriesandwine

recommendations

TARGET AUDIENCE

• KeyAustralianmedia,ontradebuyers,sommeliers,retail

buyers (independents, online and supermarket)

• Australianimporters,wholesalersanddistributors

EVENT FORMAT

• WinesareshownbyvarietalwithemphasisonhighlightingNew

zealand regions and sub-regions and are grouped in price point

order

• Anuninterrupted,self-pourformatwithNewZealand

winegrowers staff on hand to assist

• Acatalogueisavailabletoallattendeeswhichliststhewines,

the retail price points and the distributor (or an indication that a

winery is seeking distribution)

• Allpackagingformatsarewelcome;e.g.smallsizes,bag-in-box,

lightweight glass or other containers

• Wineryprincipalsarewelcometoattendthiseventandpour

their wines, but this will operate under a self-pour format;

wineries will not receive a separate table, and will still be

required to pay per wine shown

• Tradesessionwillrunfrom1–4.30pm


Perth - casual consumer and winemaker event

(wednesday 26 February tbc)


Existing Exporters: this event provides a perfect opportunity for

existing exporters to australia to widen their distribution by gaining

interest from on and off trade buyers, and by obtaining media

coverage.




CanadaEvents 2013 - 2014

eVent/prOmOtiOn dateregistratiOn discOUnt deadLine

New Zealand Wine Fa ir - Ca lgar y 29 Apr 14 2 2 Nov 13

New Zealand Wine Fa ir - Vancouver 1 May 14 2 2 Nov 13

New Zealand Wine Fa ir - Ot tawa 5 May 14 2 2 Nov 13

New Zealand Wine Fa ir - Toronto 8 May 14 2 2 Nov 13

BCLDB - New Zealand Mini Thematic May 14 Pr ior to Nov 13

SAQ - Feature Release and In-Store Promotion 25 May - 2 1 Jun 14 Jul 13

LCBO - V intages Feature Release and Consumer Summer Event Jun/Jul 14 Pr ior to Nov 13

Summary of User-Pays Events/Promotionscanada

canada has been identified as a growth market for new zealand wine and this is reflected in this year’s canada events

programme. because wine retail outlets in most canadian provinces are run by liquor boards, it is important that new

zealand wineries invest in liquor board Programmes. this year we are investigating opportunities to partner with three

key liquor boards. we will be holding new zealand wine Fairs in the major cities of calgary, vancouver, ottawa and

toronto, and we will also be providing a strong presence at the winnipeg wine Festival in may 2014.

eVent/prOmOtiOn dateregistratiOn discOUnt deadLine

Por t of Wine Fest iva l 25 – 28 Sep 13 1 Mar 13

New foundland Wine Fest iva l 24 – 26 Oc t 13 1 Mar 13

Ot tawa Wine and Food Fest iva l 1-3 Nov 13 7 Aug 13

Toronto Gourmet Food and Wine E xpo 14 – 17 Nov 13 7 Aug 13

Vis a Inf in i te Banf f Spr ings Weekend 25 – 27 Apr 14 2 2 Nov 13

Vancouver International Wine Fest iva l 24 Feb – 2 Mar 14 30 Jun 13

Winnipeg Wine Fest iva l 2 – 4 May 14 30 Aug 13

NSLC Min i Thematic /FSI May/Jun 14 30 Sep 13

Additional Opportunities*

* your agent in-market will be contacted regarding these additional opportunities


New Zealand Wine Fair - Calgary

Calgary, ABtuesday 29 april 2014EVENT CONTACT







Event Participation Fees* per wine cOst (ma x. 6 wines) ceiLing r ate (6-12 wines)

Events subscriber nzD$675 nzD$4,050


BACKGROUND

alberta is a unique market in that it is the only canadian province

that is not a government-controlled monopoly. this privatisation

can be beneficial for wineries as you can gain immediate access to

the market with no liquor board buyer restrictions. you should be

aware the terms are usually based on consignment depletions and

that there are two types of listings to appeal to two types of retail

and on trade buyers – General listings and allocated listings.

traditionally a beer and spirit drinking market, alberta’s wine

market continues to evolve rapidly and is now the third largest

market for new zealand wine in canada with 146,650 cases sold per

year growing at 26.7% (mat Feb 2013).

OBJECTIVES

• ReinforceNewZealand’spositionasaworld-leading,premiumquality wine producer by showing a selection of top quality wines from new zealand

• Increasesalesandlistingsamongstprivateretail,liquorchainsand on premise trade

• Provideaplatformforwinemakerstointeractwithkeytrade/media• Driveawarenesswithmediaandencouragepositivepressand

blog activity


74% of trade said they were likely or highly likely to increase their

new zealand wine listing in the next six months

67% of media mentioned they would be highly likely to feature new

zealand wine listing in their articles in the next six months

TARGET AUDIENCE

• Keyprivateretailstoreowners,buyersandstaff,liquorchainand grocery chain buyers and staff, on trade buyers and sommeliers, wine media and educators

• Winelovingconsumerswithhighdisposableincome

EVENT FORMAT

• wine Fair format, with winery tables attended by agents and/or

winery principals

• Trade/mediasessionandconsumersession,withtasting

catalogue provided

• “NewWineriestoMarketSpecCounter”attendedbyNZW

offering up to three products per winery for wineries looking to

find an agent and to gain market feedback on their brand

(nzD$100 in addition to Event Participation Fee

nzD$675 = nzD$775/sku)

• Introductionofa“RegionalVarietalCounter”thisyearwiththe

varietal of Chardonnay. this will be offered to all exhibitors as

an added opportunity to be appraised by the trade and media

in a comparative tasting by region

(nzD$50/sku - minimum eight skus to proceed)

• ThetaxesonthewineforthiseventwillbeprepaidbyNZWand

charged back to the winery


Existing Exporters: ideal for wineries with brands listed in the

alberta Gaming and liquor commission (aGlc) wholesale

warehouse.

new to market: ideal opportunity to establish an agent and

introduce new products to private wine shop buyers

wineries looking to grow chardonnay sales in the alberta market


winemakers’ Dinner (monday 28 april tbc)

- Participation in this event is open to submissions from those wineries participating in the wine Fair who also have a winery principal travelling to the wine Fair

- there will be a nominal cost involved to participate in this event; freight costs and wine required for this event will be the participating winery’s responsibilities

banff springs weekend (25 – 27 april tbc)- series of receptions, seminars and dinners




New Zealand Wine Fair - Vancouver

Vancouver, BC thursday 1 may 2014



EVENT CONTACT


BACKGROUND

british columbia (bc) is the fourth largest market for new zealand

wine in canada, with new zealand sales at 141,000 cases per year

and growing by 22.8% (mat Feb 2013). vancouver is the perfect fit

for new zealand wine as it has a highly developed, educated wine

market that is excited about food, wine and lifestyle.

nzw is pleased to partner with the bc Hospitality Foundation

(bcHF) as host country for their annual fundraiser. this fundraiser

is attended by people in the trade industry where 400 tickets

will be sold for an evening event. this gives new zealand great

exposure as media, sommeliers, bloggers and trade will be in

attendance. we will also benefit by having a premium downtown

vancouver location for greater exposure.

OBJECTIVES

• reinforce new zealand’s position as a world leading, premium

quality wine producer by showing a selection of top quality wines

• RaisetheprofileofNewZealandwinesamongsttrade

• Provideaplatformforwinemakerstointeractwithkeytrade

and media


68% of trade are likely or highly likely to increase their listings of

new zealand wines in the next six months

100% of consumers mentioned they would be likely or highly likely

to purchase new zealand wines following the wine Fair

100% of media will feature new zealand wines in an article in the

next six months

TARGET AUDIENCE

• KeytradeandBritishColumbiaLiquorDistributionBranch

(bclDb) buyers and product consultants

• Ontradebuyersandsommeliers,winemediaandeducators

• Privatewineshopbuyers,ColdWineandBeerstorebuyers(LRS)

• Winelovingconsumerswithhighdisposableincome

EVENT FORMAT


winery principals

• Trade/mediaafternoonsessionandeveningconsumersession,

with tasting catalogue provided






• Introductionof“RegionalVarietalCounter”thisyear,withthevarietal of Chardonnay. this will be offered to all exhibitors as an added opportunity to be appraised by the trade and media in a comparative tasting by region

(nzD$50/sku - minimum eight skus to proceed)

• Thewineforthiseventwillbesentbydiplomaticshipment


Existing Exporters: ideal for wineries with brands listed in the

bclDb or sPEc wholesale warehouse. Expect good trade turn out

new to market: ideal to source an agent and introduce new

products to bclDb buyer and private wine shops

wineries looking to grow chardonnay sales in the canadian market


winemakers’ Dinner (wednesday 30 april tbc)

- Participation in this event is open to submissions from those

wineries participating in the wine Fair who also have a winery

principal travelling to the wine Fair

- there will be a nominal cost involved to participate in this

event; freight costs and wine required for this event will be the

participating winery’s responsibilities










New Zealand Wine Fair - Ottawa

Ottawa, ONmonday 5 may 2014



EVENT CONTACT


BACKGROUND

ottawa is canada’s capital - a sophisticated, government driven city.

ottawa's inhabitants are characterised by high disposable income and

an appreciation for fine food and wine. while toronto is the largest

city in ontario, it is key to remember the significance of ottawa as a

thriving and affluent wine market influenced by Quebec and European

wine preferences. it is important that we build our category within this

knowledgeable, wine consuming market.

the ottawa wine Fair allows us to reach and build a larger market

within ontario for trade, media and consumer, and demonstrates to the

liquor control board of ontario (lcbo) our commitment and support

of other key ontario markets. Due to ottawa’s proximity to the Quebec

border, this event will also reach key société des alcools du Québec

(saQ) product consultants, on trade buyers and sommeliers from the

Hull/Gatineau area in Quebec who will be invited to attend.

OBJECTIVES

• ReinforceNewZealand’spositionasaworldleading,premiumquality wine producer by showing a selection of top quality wines

• RaisetheprofileofNewZealandwinesamongsttheonpremisetrade in ottawa and the Hull/Gatineau area

• Provideaplatformforwinemakerstointeractwithkeytradeandmedia• Engagewithconsumersandexpandconsumerknowledgeand

appreciation of new zealand wine


87% of trade said they were likely or highly likely to order new

zealand wines over the next six months

100% of media were highly likely to feature new zealand wines

listings in articles over the next six months

TARGET AUDIENCE

• Ottawaontradebuyersandsommeliers,winemediaandeducators• SAQproductconsultantsandkeyon-tradebuyersand

sommeliers from the Hull/Gatineau area• Winelovingconsumerswithhighdisposableincomesfromboth

ottawa and Gatineau

EVENT FORMAT

• WineFairformat,withwinerytablesattendedbyagentsand/orwinery principals

• Atastingcataloguewillbeavailablewithdetailsofthewinesonshow, including recommended retail prices and the wineries’/agents’ contact information for any post event enquiries

• Tradeandmediaafternoonsession,followedbyaneveningconsumer session

• “NewWineriestoMarketSpecCounter”attendedbyNZWoffering up to three products per winery for wineries looking to find an agent and to gain market feedback on their brand


nzD$675 = nzD$775/sku)• Introductionof“RegionalVarietalCounter”thisyear,withthe

varietal of Chardonnay. this will be offered to all exhibitors as an added opportunity to be appraised by the trade and media in a comparative tasting by region

(nzD$50/sku - need eight skus to proceed)



Existing Exporters: ideal for wineries with brands listed in the lcbo

wines or vintages, or consignment warehouse. Expect good on

trade turn out, and excellent high-end consumers

new to market: only if you have listings in the lcbo or vintages, or

consignment warehouse



winemakers’ Dinner (monday 5 may tbc)

- Participation in this event is open to submissions from those wineries participating in the wine Fair who also have a winery principal travelling to the wine Fair

- there will be a nominal cost involved to participate in this event; freight costs and wine required for this event will be the participating winery’s responsibilities










New Zealand Wine Fair - Toronto

Toronto, ONthursday 8 may 2014 EVENT CONTACT




BACKGROUND

ontario remains the number one market for new zealand wine sales

in canada, with sales of over 246,752 cases per year, growing by

12.9% (mat Feb 2013). the new zealand wine Fair in toronto is our

flagship event in canada, with over 300 trade and 300 consumers

attending each year. For wineries active in ontario, this event is the

ideal platform to showcase wines to the key liquor control board of

ontario (lcbo) buyers, media, on trade sommeliers and buyers, all

of whom greatly influence the listings and pull through of wine in this

province.

OBJECTIVES

• ReinforceNewZealand’spositionasaworldleading,premium

quality wine producer by showing a selection of top quality

wines

• RaisetheprofileofNewZealandwinesamongsttrade

• Provideaplatformforwinemakerstointeractwithkeytrade

and media


91% of media said they were likely or highly likely to feature new

zealand wine in an article in the next six months

90% of trade thought the quality of the wines was either good or

excellent

66% of trade are likely to increase their new zealand wine listings in

the next six months

TARGET AUDIENCE

• LCBO/Vintagescategorybuyers

•Keyontradebuyersandsommeliers,winemediaandeducators

•Winelovingconsumerswithhighdisposableincome

EVENT FORMAT

•WineFairformat,withwinerytablesattendedbyagentsand/or

winery principals

•Trade/mediasessionandconsumersession,withtasting

catalogue provided







• Introductionofa“RegionalVarietalCounter”thisyearwiththe

varietal of Chardonnay. this will be offered to all exhibitors as

an added opportunity to be appraised by the trade and media

in a comparative tasting by region

(nzD$50/sku - need a minimum of eight skus to proceed)


Existing Exporters: ideal for wineries with brands listed in the lcbo

General list or looking for listing orders with vintages or promoting

their wines in the agents consignment warehouse

new to market: ideal to source an agent and introduce new products

to lcbo vintages buyers who do attend the event specifically to

meet new wineries



winemakers’ Dinner (wednesday 7 may tbc)

- Participation in this event is open to submissions from those

wineries participating in the wine Fair who also have a winery

principal travelling to the wine Fair

- there will be a nominal cost involved to participate in this

event; freight costs and wine required will be the participating

winery’s responsibilities










BCLDB - New Zealand Mini Thematic

Event Participation Fees* tbc

tbc

British Columbiamay 2014


Expect submission requests from the NZW Canada office prior to November 2013 for May 2014 promotion

EVENT CONTACT





BACKGROUND

nzw are privileged to have a strong working relationship with

the british columbia liquor Distribution branch (bclDb), which

runs an annual feature promotion for new zealand wine. very few

countries have this opportunity. the bclDb promotion will take

place in the 60 top volume/flagship stores in may 2014, running in

conjunction with the new zealand wine Fair in vancouver.

OBJECTIVES

• Continuetobuildonourexcellentworkingrelationshipwiththe

bclDb

• Increaseconsumertrial/purchasethroughpromotionalfeatures

on new zealand wine

• Continuetobuildonanannualfeaturepromotion,tyinginwith

our annual new zealand wine Fair

FEEDBACK FROM THE 2013 PROMOTION

the 2013 promotion resulted in a very positive lift in sales for the

featured brands in the selected stores (+7% over previous month

and +83% or + 64,053 bottles over previous year)

TARGET AUDIENCE

• Premiumwinebuyers,bothtradeandconsumer

• Corepremiumwineconsumers

PROMOTION FORMAT

• November2013-BCagentsrequiredtosubmitNewZealand

wines and nominate chosen promotional options (on behalf of

the winery)

• January2014-BCLDBmakesfinaldecisiononbrandsand

wines to be included in the promotion

• Promotionoptionsincludeendaislecutcasedisplay,shelf

talker, new zealand pamphlet with product profile and

participation in two consumer tasting seminars at the bclDb

cambie flagship store

• NZWwillprovideartworkandmarketingtaglinetoensurekey

new zealand wine messaging is portrayed


Existing Exporters: wines must already be listed and have good

distribution with the bclDb



BACKGROUND

the société des alcools du Québec (saQ) is a provincial-owned

corporation responsible for the trade of alcoholic beverages in

the province of Quebec. the saQ is held accountable to increase

revenues each year by growing wine, beer and spirit sales, and in

particular increasing margins wherever possible by selling more

premium priced products.

the new zealand white wine category is considered a priority

category and the category manager has high expectations to

double the business over the next few years through an aggressive

five year marketing plan with the support of the new zealand

wineries listed in the saQ. subsequently nzw has been asked to

coordinate a similar joint promotion (as in 2013) with the saQ and

the listed new zealand wineries.

OBJECTIVES

• BuildastrongworkingrelationshipwiththeSAQCategory

managers

• CreateconsumerawarenessandtrialofNewZealandwine-

white and red categories

• SupportNewZealandcategoryobjectivesofSAQ,whowish

to promote and grow the new zealand white wine category by

100% in three years (180,000 cases +10.3% mat Feb 2013)

SAQ - Feature Release and In-store Promotion

Quebec25 may - 21 June 2014


Expect submission requests in August 2013 for this promotion

EVENT CONTACT


TARGET AUDIENCE


•SAQcorepremiumwineconsumer

•EncourageFrancophonestoembraceNewWorldstyleNew

zealand sauvignon blanc and Pinot noir as they did california

wines (fastest growth category at saQ)

• EnticeQuebecmediatoendorsethemanyvarietalsandstyles

of new zealand wine

PROMOTION FORMAT

opportunity to participate and invest in the following promotion

options:

- End aisle cut case, free standing displays, fridge priority

placement, shelf extenders, on pack neck tags, and in-store

tastings

- all new zealand brands must participate in ‘10% off saturday’

- opportunity for any participating new zealand brands to

advertise individually or collectively in saQ flyer

- le cellier may offer a feature article on new zealand Pinot noir

supported by special release of Pinot noir (mid summer 2014)


• Existing Exporters: suitable only for wines in the market

General list/specialty repeat purchase

• NewtoMarket:LeCelliermaypurchasenewwinesforafeature

Pinot noir release


tbc






LCBO - Vintages Feature Release and Consumer Summer Event

OntarioJune/July 2014 - tbc


Expect to be contacted by the NZW Canada of f ice prior to November 2013 conf irming your brand is

in the June/July 2014 Vintages Catalogue feature release

EVENT CONTACT



Depends on the numbers of SKUs in the release (shared costs) tbc




BACKGROUND

nzw are proud to have a strong working relationship with the liquor

control board of ontario (lcbo) vintages Department. Each year

vintages runs an annual feature release on new zealand wine in the

vintages catalogue to tie in with the new zealand wine Fair coming

to toronto/ottawa. the feature release goes out to the top 200

lcbo stores with vintages sections.

vintages offers premium to ultra premium, higher priced wines

(caD$17 to caD$100), variety, niche products, limited supply and

rare wines. 50% of new products make up each vintages release.

in a recent marketing review vintages highlighted new zealand

sauvignon blanc and Pinot noir as a top priority growth category

followed by new zealand chardonnay and other white wines. in

addition they want to increase growth in the $20-$25 for white

wine and $30+ for Pinot noir.

OBJECTIVES

•Continuetosupportourexcellentworkingrelationshipwiththe

vintages division of the lcbo

• Increaseconsumertrial/purchasethroughpromotionalfeatures

on new zealand wine

•Continuetobuildonanannualfeaturepromotion,tyinginwith

our annual new zealand wine Fair

• PromotetheNewZealandwinereleasethroughkeywinemedia

and influencers

FEEDBACK FROM THE 2013 PROMOTION

the 2013 vintages feature was different than previous feature

releases. the release focused on established benchmark brands

rather than introducing new products. subsequently nzw did not

engage in promoting the release. However, we have been advised

there will be new products in the 2014 release and we can play an

active role in promoting the release brands.

TARGET AUDIENCE

• Keywinemedia–dailypapers,bloggers


•LCBOVintagescorecustomerbase

PROMOTION FORMAT

opportunity for the winery/agent to participate in a summer

feature release in June 2014. the release will be broad in scope,

promoting new zealand wines that will appeal as summer wines for

bbQs and entertaining.

in addition there will be a large consumer (400+) 'summer bbQ'

event to promote new wines in the release as well as new zealand

wines in market.

wineries should be aware that negotiations and submissions for

this feature release will have been made in mid-2013. Promotional

opportunities could include investing in a feature bottle shot on the

front or inside cover, or investing in the wine of the month feature.



EuropeEvents 2013 - 2014


The Three Wine Men - Harrogate 28-29 Sep 13 16 Aug 13

Self Pour Tast ing - Hamburg Oc t 13 30 Aug 13

Self Pour Tast ing - Stockholm Oc t 13 30 Aug 13

Self Pour Tast ing - Amsterdam Oc t 13 30 Aug 13

New Release Trade Tast ing - London 5 Nov 13 30 Aug 13

The Wine Gang Consumer Fair - London 9 Nov 13 30 Aug 13

The Three Wine Men - Manchester 2 3-24 Nov 13 4 Oc t 13

The Three Wine Men - London 7-8 Dec 13 4 Oc t 13

Annual Trade and Consumer Tast ing - London 21 Jan 14 8 Nov 13

Annual Trade and Consumer Tast ing - Dubl in 2 3 Jan 14 8 Nov 13

ProWein International Wine Fair - Düsseldor f 2 3-25 Mar 14 2 2 Nov 13

Summary of User-Pays EventsEurope

the Europe events programme for 2013-2014 includes the successful Uk annual trade tastings and new release tasting.

there is also the opportunity to participate in a variety of popular consumer fairs organised by the Uk’s leading journalists.

the markets in mainland Europe, especially in the northern part of Europe, have been designated as growth markets for

new zealand wine. we will have a presence at the centrepiece of our European activity, Prowein 2014, and will introduce

self-pour tastings in three key European cities – stockholm, amsterdam and Hamburg.


The Three Wine Men Consumer Fairs - Harrogate, Manchester and London

Harrogate, UK 28 & 29 september 2013

Manchester, UK 23 & 24 november 2013

London, UK

7 & 8 December 2013


H A r r o g At e - 1 6 A u g u s t 2 0 1 3

m A N c H e s t e r & L o N d o N – 4 o c t o b e r 2 0 1 3

To register for this event log onto - nzwinemarketing.com

EVENT CONTACT


BACKGROUND

the three wine men events began in 2011 and represented an

exciting change for consumer wine shows. with the aim of making

wine fun, key wine opinion formers olly smith, oz clarke and tim

atkin mw created the events to help consumers taste, experience

and buy new wines.

the events attract a younger audience than other consumer shows.

visitors are usually in the 30-40 age bracket, reached via social

media and a comprehensive Pr programme which exhibitors benefit

from - we are featured on their website and in their newsletters

months in advance of the shows.

in 2013 we plan to have a table for 14 wines in Harrogate, manchester

and london. if you have off trade distribution in any of these areas

we would recommend entering a wine on our table, and we will do

the rest!

OBJECTIVES

• Reinforcethepremiumqualitywinemessagetoconsumersby

showing a diverse selection of wines from new zealand that are

readily available in retailers

• WorkwithkeyinfluencersintheUKmarket

• Educateconsumerswithanactiveinterestinwine

• Allowconsumerstotastewinesfromdifferentregionsand

showcase the diverse styles that new zealand is capable of

producing

TARGET AUDIENCE

• Consumers

EVENT FORMAT

• TablewithwinespouredbyNZWstaff

• WineryprincipalsandUK-basedstaffarenotrequiredtopour

samples on the stand

• Winesshownbyvarietalandregionwiththeemphasison

education

• Fulllistofretailstockistsavailabletovisitors

• Posteventfeedbackreportavailabletoallparticipants


• Ifyouareinterestedinsellingbottlesatanyoftheseshowswe

are able to arrange this on your behalf. we would particularly

recommend this in Harrogate and manchester where off trade

distribution is limited


• ExistingExporters:Onlysuitableforexistingexporterswith

good Uk off trade distribution





Events subscriber nzD$350 (£150)

non-events subscriber nzD$700 (£300)




Self Pour Tastings - Hamburg, Stockholm and Amsterdam

Hamburg, Germany Stockholm, SwedenAmsterdam, The Netherlandsoctober 2013 - tbc


30 aUgUst 2013 — To register for this event log onto - nzwinemarketing.com

EVENT CONTACT


BACKGROUND

as the joint project between new zealand winegrowers and

new zealand trade & Enterprise (nztE) to grow wine exports

to sweden, Germany and the netherlands, we aim to further

pursue our presence in these markets by hosting a series of events

in october 2013. self pour events where wines are lined up by

varietal and price point allow key influencers and decision makers

to evaluate the wines at their own pace, whilst requiring minimal

financial investment from wineries.

we plan to hold these events in easily accessible, and where

possible, central locations in the targeted cities to maximise

attendance. we will utilise key contacts from the Pr agencies

already employed in these markets to ensure a mix of key on/off

trade buyers, media and importers.

OBJECTIVES

• Encouragenewlistingsfromtradebuyersinthesemarketsand

raise awareness from a variety of media

• Encourageexistingagents,importersandwholesalersto

expand their new zealand portfolios


• Provideopportunitiesforwineriesseekingrepresentationtobe

seen by importers

• DemonstratecommitmenttogrowingNewZealandwine

exports to these markets

• CapitaliseonthecurrentPRprogrammeforEurope

TARGET AUDIENCE

• European and international press

• Ontradebuyers/sommeliers/sommelierschoolsandsales

agents

• Retailbuyers

• Europeanimporters/distributors

EVENT FORMAT

• Winesarelinedupbyvarietalwithemphasisonhighlighting

new zealand regions and are grouped in price point order

• AselfpourformatwithNZWstaffonhandtoassistwith

questions, and with separate tables providing point-of-sale and

additional information

• Acataloguewillbeavailabletoallattendeeswhichliststhe

wines, the retail price points and the distributor (if applicable)

or to highlight if wineries are seeking distribution

• Itisnotnecessaryforwineryprincipalstoattendtheseevents

but they are welcome to if they are in market


• ExistingExporters:Buyersandmediawillbeinvitedsothereis

potential for new listings for your importer/distributor and/or

press coverage

• NewtoMarket:Importerswillbetargetedtoattendwiththe

aim of securing new distribution relationships for wineries

without an importer










New Release Trade Tasting - London

London, UKtuesday 5 november 2013


3 0 A u g u s t 2 0 1 3 — To register for this event log onto - nzwinemarketing.com

EVENT CONTACT


BACKGROUND

the new release tasting is a well attended invite only event held

in the penthouse of new zealand House. with fantastic panoramic

views over london, a central location and straight forward layout

the event always secures attendance from top wine media and

buyers alike.

wines are lined up by varietal, vintage, price point and within

aromatics by residual sugar to allow visitors to taste and evaluate

the wines easily. the alcohol level and residual sugar for each wine

is listed alongside each entry in the catalogue, a feature that is

greatly appreciated by wine press.

many a-list wine press attended in 2012, among them charles

metcalfe, conal r Gregory mw, Guy woodward, Hamish anderson,

olly smith, oz clarke, simon woods, steven spurrier and tim atkin

mw. by hosting the new release we build relationships and keep

the level of interest in new zealand wines raised, ensuring positive

comment and feedback from the press.

OBJECTIVES

• Promoteandincreaseinterestinthenew2013vintagewhites

and newly released wines from previous vintages

• AllowwineriesseekingdistributionintheUKtheopportunityto

show their wines to importers and buyers leading to potential

trading discussions

• Providebuyerswithlistingopportunitiesandtogetan

overview of the styles available

• Providepresswithideasforarticlesandencouragethemto

write favourably about new zealand wine over the coming year


“The tasting was a fine illustration of where New Zealand is going.

The winemakers are showing great enterprise in grape and clonal

selection… Innovation is a point I look for in wines and there were a

few great innovative wines here. New Zealand is adapting!”

wine writer

TARGET AUDIENCE

• Keypress

• Ontradebuyers/sommeliersandretailbuyers

• UKimportersanddistributorsforthosewineriesseeking

representation in the Uk

EVENT FORMAT

• Winesarelinedupbyvarietalwithparticularemphasison

highlighting new zealand regions and sub-regions. they are

also grouped in price point order

• ThisisaselfpourformatbutNZWstaffarepresenttoanswer

questions. we also display point-of-sale material, vintage

information and further details on the wineries seeking

distribution at the event

• Acatalogueismadeavailabletoallattendeeslistingthewines,

retail price points and the distributor information (if applicable)

or a note saying they are seeking distribution. the residual

sugar levels are listed for aromatic varietals

• Wineryprincipalsandimportersarenotrequiredtopourthe

wines in this tasting format. agents and importers who are

looking to add a winery to their portfolio are invited to attend

for the wineries seeking distribution


• ExistingExporters:Agreatopportunitytoincreasemedia

profile and obtain new listings in the Uk

• NewtoMarket:AlowcostopportunityforthoselookingforUK

distribution to be noticed by importers and key trade










The Wine Gang Consumer Fair - London

London, UKsaturday 9 november 2013


3 0 A u g u s t 2 0 1 3 — To register for this event log onto - nzwinemarketing.com

EVENT CONTACT






Events subscriber nzD$230 (£100)

non-events subscriber nzD$460 (£200)

BACKGROUND

in line with the protect status of the Uk market one of our strategies

is to work with key influencers. taking part in the wine Gang

consumer Fair helps us to work alongside five Uk based wine critics

- tom cannavan (wine-pages.com), Jane Parkinson (Freelance and

janeparkinson.com), anthony rose (the independent), Joanna

simon (House and Garden) and David williams (the observer

and Fine wine magazine). members pay an annual fee and receive

recommendations and wine reviews from the wine Gang each

month.

the wine Gang events are well established and are mainly aimed at

their members who are an older audience than the three wine men

audience and are generally more wine knowledgeable. at the 2012

event, with 511 wines on show and 589 visitors, there was plenty of

time to taste, discuss and go through the entire range of wines on

the table, talking about stylistic differences and where the wines

are available to buy. the wine Gang event allows for an increased

interaction time but with less visitors than the three wine men

shows, so it is a good platform to promote wines to a more wine

knowledgeable audience.

OBJECTIVES

• Reinforcethepremiumqualitywinemessagetoconsumersby

showing a diverse selection of wines from new zealand that are

readily available in retailers

• WorkwithkeyinfluencersintheUKmarket

• Educateconsumerswithanactiveinterestinwine

• Allowconsumerstotastewinesfromdifferentregionsand

showcase the diverse styles that new zealand is capable of

producing

TARGET AUDIENCE

• Consumers

EVENT FORMAT

• TablewithwinespouredbyNZWstaff

• WineryprincipalsandUK-basedstaffarenotrequiredtopour

samples on the stand

• Winesshownbyvarietalandregionwiththeemphasison

education

• Fulllistofretailstockistsavailabletovisitors

• Posteventfeedbackreportavailabletoallparticipants


• ExistingExporters:Onlysuitableforexistingexporterswith

good Uk off trade distribution



wine-pages.com

janeparkinson.com


Annual Trade and Consumer Tasting - London

London, UKtuesday 21 January 2014



EVENT CONTACT


BACKGROUND

the london annual trade tasting is the largest and most diverse

tasting of new zealand wines in the Uk. at the 2013 event we

had 79 wineries showing 483 wines to over 500 trade visitors

throughout the day, giving the 30 winemakers that travelled to

the Uk a fantastic opportunity to present their wines to the key

decision makers present.

For 2014 we have chosen to hold the event at a new venue.

Flooded with natural light from the stunning glass vaulted ceiling,

the lindley Hall at the royal Horticultural Halls benefits from

space and elegance with an Edwardian design in a central london

location.

Following the trade session we will open up the tasting to wine

loving consumers, giving them a taste of new zealand and allowing

wineries to talk about the wines directly to potential customers.

OBJECTIVES

• GiveUKandEuropeantradebuyersandpresstheopportunity

to get a good overview of what is currently available in this

market

• Provideaplatformforwineriestointeractwithkey

commentators and buyers

• PresentandpromoteNewZealandwinestoconsumerskeento

actively engage in wine

• EducateandincreaseknowledgeofNewZealand’swinesand

regions


• GivethoseseekingdistributionintheUKtheopportunityto

meet with importers


“Thanks to you both for a well organised event. It was incredibly

busy all day and the calibre of people coming through both in the

trade and consumer sessions was rewarding”


“Thank you for organizing the NZ Trade tasting at Lord’s recently.

We found the event very efficient and had a good day exhibiting our

wine to the trade. I’m sure we will get some good outcomes from it”


TARGET AUDIENCE

• UKpress


• Europeanpressandretailbuyers

• Consumers

EVENT FORMAT

• Winerytablesattendedbyimportersand/orwineryprincipals

• Atastingcataloguewillbeavailableforallattendeeswith

details of the wines on show, including recommended retail

prices and the wineries’/importers’ contact details for post

event enquiries

• Thetastingisopentothetradefrom10am-5pmandto

consumers from 6pm – 9pm


• ExistingExporters:Agreatopportunitytoraisemediaprofile

and obtain new listings in the Uk

• NewtoMarket:Meetpotentialbuyersandimporterslookingfor

new zealand brands




Event Participation Fees* 6 fOOt tabLe (ma x. 16 wines) per wine cOst (On nZw tabLe)

Events subscriber nDz$3,000 nzD$275

non-events subscriber nzD$6,000 nzD$550




Annual Trade and Consumer Tasting - Dublin

Dublin, Irelandthursday 23 January 2014



EVENT CONTACT





Event Participation Fees* 4 fOOt tabLe (ma x. 12 wines) 6 fOOt tabLe (ma x. 16 wines) per wine cOst (On nZw tabLe)

Events subscriber nzD$2,300 nzD$2,750 nzD$275

non-events subscriber nzD$4,600 nzD$5,500 nzD$550

BACKGROUND

our Dublin tasting represents a chance to raise the profile of your

brand in a market that remains a profitable export opportunity for

wineries. Exports grew by 11% (mat to Feb 2013). the recent duty

increase in ireland means it is fundamental to invest in marketing in

order to retain our share of the overall wine market, currently at 4%.

as well as attracting buyers from restaurants, wine bars, hotels,

off licence groups and independent wine shops, the event has a

great following from key press which generates a huge amount of

publicity in national newspapers and online in the months following

the event. this can benefit your individual brand as well as new

zealand wine as a whole.

OBJECTIVES

• ReinforceandbuildkeytradeandpressrelationshipsinIreland

and protect the position of new zealand wine in the irish

market

• Provideanopportunityforwineriesseekingdistributiontofind

an importer

• ProvideconsumersofNewZealandwineinIrelandan

opportunity to taste a diverse selection of wines and try

different styles to encourage future purchases


“Just a quick note to thank you for a great day yesterday. We got

some very good leads as well as many sales from the evening event.

A very well organised show”


“Just a quick note to say ‘thanks’ for the invitation to yesterday’s

tasting – I got lots out of it for future pieces”

wine writer

TARGET AUDIENCE

• Irishpress


• Consumers

EVENT FORMAT

• Winerytablesmannedbyimportersand/orwineryprincipals


details of the wines on show, including recommended retail

prices and the wineries’/importers’ contact details for post

event enquiries

• Thetastingisopentothetradefrom2–5pmandtoconsumers

from 6.30 – 8.30pm


• ExistingExporters:Agreatopportunitytoraisemediaprofile

and obtain new listings in ireland

• NewtoMarket:Meetpotentialbuyersandimporterslookingfor

new zealand brands




ProWein International Wine Fair - Düsseldorf

Düsseldorf, Germany23-25 march 2014



EVENT CONTACT


BACKGROUND

Prowein is now established as the leading international wine fair in

Europe. visitor numbers soared over 44,000 at the 2013 exhibition,

with international visitors (from outside Germany) now accounting

for 40% of all attendees. visitors from the Uk, scandanavia and

the benelux countries showed an increase in numbers, further

confirming the show’s place as the ‘must attend’ international wine

trade fair.

there has never been a better time to exhibit at Prowein. Exports

to Germany are tracking at 11% (mat april 2013) and there is

considerable interest in new zealand wines from other markets in

mainland Europe. combining our presence at Prowein with the joint

project between nzw and new zealand trade & Enterprise (nztE)

to grow wine exports to sweden, the netherlands and Germany

will ensure that exports and awareness in these markets continues

to grow.

OBJECTIVES

• AchievenewlistingsinEuropeanmarketsandraiseawareness

• EncourageexistingsupplierstoexpandtheirNewZealand

portfolios

• Allowwineriesnotyetactiveinthesemarketsaccessto

European importers

• BuildonprofileachievedthroughtheNZTEandNZWproject

FEEDBACK FROM 2013 ExHIBITORS

“Secured German importer and secured buyers in UK and eastern

Europe”

“Received firm enquiries from various potential importers”

“It has become THE wine trade show, good quality of trade guests. It

is now probably the most significant trade show in our diary”

“Very good buyers, high level of interest in NZ wine”

“Well organized event as usual, and despite the change in the

location within the event, I felt busy as ever, with a lot of people

stopping by”

TARGET AUDIENCE

• Europeanpress

• Ontradebuyers/sommeliers/sommelierschoolsandsales

agents

• Retailbuyers

• Europeanimporters/distributors

EVENT FORMAT

• Eachwinery/companyhasametrewidecounterontheNZW

stand

• Counterscanbemannedbywineryprincipalsordistributors

• Atastingcataloguewillbeavailableforvisitorswithdetailsof

the wines on show, including recommended retail prices and

the wineries’/importers’ contact details for post event enquiries

• Wineriesseekingrepresentationwillbehighlighted

• Theshowrunsoverthreedaysfrom9am-6pm


• ExistingExporters:Meetbuyersandmediafromdifferent

European markets

• NewtoMarket:FindimporterslookingforNewZealandbrands




Event Participation Fees* 1 metre cOUnter ( ma x 8 wines)

Events subscriber nzD$8,500

non-events subscriber nzD$17,000




USAEvents 2013 - 2014

the Us market holds great promise and opportunity for new zealand wine. this year’s Us events programme has been

developed to extend the positioning of the category, and to provide wineries with opportunities to showcase their brands.

our new zealand wine Fairs in new york and san Francisco represent the only focused and comprehensive tastings of

new zealand wines in the Us. we will supplement these media and trade events with additional consumer opportunities.


New Zealand Wine Fair - New York 12 May 14 17 Jan 14

New Zealand Wine Fair - San Francisco 15 May 14 17 Jan 14

Summary of User-Pays EventsUsa

registratiOn deadLines haVe nOw passed fOr the fOLLOwing eVent:

Steve Tanzer Tast ing - Aug 13


New Zealand Wine Fair - New York

New York, NYmonday 12 may 2014



EVENT CONTACT


BACKGROUND

we will continue with the wine Fair format in new york in 2014,

bringing with it a number of enhancements and innovations. the

new york metropolitan area maintains its spot as the top Us market

for imported wine consumption with new zealand having 13.6% of

market share. (source: adams wine Handbook 2011).

this event will be positioned as the first opportunity to taste a

comprehensive selection from the 2013 vintage, as well as aged

whites, reds and dessert wines.

OBJECTIVES

• ReinforceNewZealand’spositionasaworld-leading,premium,


wines from new zealand

• Provideaplatformfortrade,mediaandconsumerstointeract

with winemakers

• Extendandgrowouraudience

• Raiseinterestamongsttradeandencouragepositivepress

comment at a peak buying time

• Exposekeyretailbuyersandontradesommeliers/

restaurateurs to the newly released whites and reds

• Ensurecontinuedloyaltyamongsttrade/mediaandto

encourage new business opportunities

• GrowlistingsandsupportsalesofNewZealandwinesamongst

retailers, the on trade and distributors in new york


“Was highly impressed with some of the wines, and have had my

(not always positive) opinions changed for the better”

TARGET AUDIENCE

• 130+keymedia,onandofftradebuyers,sommeliersand

influential bloggers

• Wewillworkalongsidelocalimporters,distributorsandwinery

representatives to ensure that the attendees are of a high calibre

• WewillalsolooktoworkwiththeSommelierSociety,Societyof

wine Educators and other organisations to ensure that we have

the desired attendees present

EVENT FORMAT

• UsualWineFairformat,withwinerytablesaroundtheoutside

of the room. these are to be manned by agents and/or winery

principals

• Forthosewineriesthatwillnotbeabletohavesomeone

present to pour, we will provide a generic nzw table where

your wine can be included

• Atastingcataloguewillbeavailablewithdetailsofthewines

on show including recommended retail prices as well as the

winery/importer contact details for any post event enquiries

(the catalogue will be available online prior to the event)

• Wewillbeaddingonehourtothetasting,fourhourstotal,so

that the trade and media have ample time to attend

• Followingthegreatsuccessofthe2013SanFranciscoWine

Fair, we will look to add some new zealand focused features to

make it a more comprehensive event for attendees

• Anewvenuewillbechosenallowingformorespaceforboth

exhibitors and attendees


there will be consumer activities organised around the wine Fair.

we will work towards having a tasting with vaynermedia for 2014.


• ExistingExporters:Idealforwinerieswithbrandsalready

available in the market and available to consumers

• NewtoMarket:Idealtosourceanagentandintroducenew

products to the market

Event Participation Fees* smaLL tabLe (ma x. 4 wines) L arge tabLe (ma x. 12 wines) per wine cOst On nZw tabLe (ma x. 3 wines)









New Zealand Wine Fair - San Francisco

San Francisco, CAthursday 15 may 2014



EVENT CONTACT


BACKGROUND

after the very successful 2013 wine Fair we will continue with the

same wine Fair format in san Francisco. california continues to be

the largest wine consuming state in the Us with 17.7% of the share.

san Francisco, along with new york, represents the largest market

for new zealand wines.

this event will be positioned as the first opportunity to taste a

comprehensive selection from the 2013 vintage, as well as aged

whites, reds and dessert wines.

OBJECTIVES

• ReinforceNewZealand’spositionasaworld-leading,premium,


wines from new zealand

• Provideaplatformfortradeandmediatointeractwithwinemakers

• Extendandgrowouraudience

• Raiseinterestamongsttradeandencouragepositivepress

comment at a peak buying time

• Exposekeyretailbuyersandontradesommeliers/restaurateurs

to the newly released whites and reds

• Ensurecontinuedloyaltyamongsttrade/mediaandto

encourage new business opportunities

• GrowlistingsandsupportsalesofNewZealandwinesamongst

retailers, the on trade and distributors in san Francisco


“Excellent showcase of the wines coming out of New Zealand, better

than ever….This event is great!....This was one of the best-planned,

well-executed wine trade events I have recently attended, and it

went a long way in raising the profile of New Zealand wines in our

market. The seminar, wines, and food offerings were outstanding.

Well done!...The event was smooth and professionally run. The NZW

staff were especially wonderful…More, please!”

TARGET AUDIENCE

• 120+keymedia,onandofftradebuyers,sommeliersand

influential bloggers

• Wewillworkalongsidelocalimporters,distributorsandwinery

representatives to ensure that the attendees are of a high calibre

• WewillalsolooktoworkwiththeSommelierSociety,Societyof

wine Educators and other organisations to ensure that we have

the desired attendees present

EVENT FORMAT

• UsualWineFairformat,withwinerytablesaroundtheoutside

of the room. these are to be manned by agents and/or winery

principals


details of the wines on show including recommended retail

prices as well as the winery/importer contact details for any

post event enquiries (the catalogue will be available online prior

to the event)


there will be consumer activities that are organised surrounding

the wine Fair. similar to 2013 we will look to continue our successful

partnership with twitter.


• ExistingExporters:Idealforwinerieswithbrandsalready

available in the market and available to consumers

• NewtoMarket:Idealtosourceanagentandintroducenew

products to the market

Event Participation Fees* smaLL tabLe (ma x. 4 wines) L arge tabLe (ma x. 12 wines) per wine cOst On nZw tabLe (ma x. 3 wines)









Important InformationEvents 2013 - 2014


How to use nzwinemarketing.com

HOME PAGE

the Home Page provides a menu of the features on the site:

My Upcoming Events any events for which you have registered and actions required

All Events Proposals all the Event Proposals in the programme and registration

instructions

NZ Wine Marketing Programme Overview and Levy-funded Activities

reference information on the programme, with particular reference

to the range of levy-funded activities

Global Events Subscription

Proposal and registration form for the Global Events subscription

My Registration Summary Please note, this is a very important section as it is the only area on

the site that maintains a historical record of all registrations/updates

submitted, plus a summary of the costs involved

International Media and Trade Visit Programme Proposals and itineraries on which your winery is included (please

note, no proposal/itinerary will show here if your winery is not

included on an itinerary)

Edit My Agents agent details specific to your winery, which flow into Event Updates

Sustainable Wines shows wines which you have already registered as sustainable and

a link to http://nzwineregistration.com/ to edit existing wines and

register new wines

Default Winery Details Located on the top menu, this includes your company contact

details which will automatically populate the Event Updates for the

events you register for. Please ensure that these are kept up to date

REGISTERING FOR THE GLOBAL EVENTS SUBSCRIPTION

on the Home Page, click on Global Events Subscription Registration

Form under Global Events Subscription.

1. input all information required and tick the appropriate category

price band.

2. once complete, press send. Upon submitting the registration you

will receive a confirmation email.

REGISTERING FOR AN EVENT

1. on the Home Page, click on All Event Proposals. this will show

the list of all the Events within the Programme. Events will be

listed chronologically, however they can be filtered by country if

desired.

2. to register for an event, simply click on the event name in this

section, read the proposal, and click on Register for this Event.

3. you will be asked to select your Preferred Fee Option. Prices will

be listed for Global Events subscribers and non-Global Event

subscribers.

4. you will then be asked to tick your preferred company

registration option:

- Individual Registration

- Joint Registration (2 wineries, under own brand names. Each

register and complete Updates. only applicable to a table

cost. costs will be shared with each company)

- Group Registration (3-5 wineries under a group brand name.

one group registration and central contact. only applicable to

a table cost. costs will be divided between the group)

5. once you have completed the required fields, select that you have

read the Terms and Conditions and then click Register for Event. wait a couple of seconds for the registration to go through. Upon

submitting the registration you will receive a confirmation email.

6. once you have registered for an event, this event automatically

moves to the My Upcoming Events section and any further

actions are highlighted.

7. a copy of your registration form is saved in the My Registration Summary section of the Home Page. this is a very important

section as it is the only area on the site that maintains a historical

record of all registrations submitted.


COMPLETING AN EVENT UPDATE

1. once nzw has posted an Event Update on the site, registrants

for the event will receive an email directing them to this Event Update on the website. Equally you will be able to access the

Event Update from the Home Page, clicking on the action

required of the relevant event shown under My Upcoming Events.

2. the Event Update will ask you to:

- Edit/approve your logo, synopsis and winery contact details shown for your company. there is an option to upload a new

version of your logo if required

- Provide information on which wines you will show (dropdown

menus provided for varietals, regions, vintages, etc to speed

entry) and how they will be provided. Please note for wines

from vintage 2010 onwards, you will be asked to provide

sustainability accreditation details. when entering wines,

please refer back to your chosen registration option and

adhere to the maximum number of wines for the table size

chosen. if you wish to change your table option, please

contact nzw

- Select your importer from a dropdown list or enter Event

specific importer Details. there will also be a ‘seeking

Distribution’ tick-box option

- Provide event attendance information

3. if you are unable to provide all the data in one sitting, this is

not a problem. the information is automatically saved until you

next enter the site. if you are able to provide all details and wish

to submit, you will be asked to proof the entry first and then

proceed with the Final Submission. once you have clicked Final

submission, there is still the ability to edit the information until the

Catalogue Lockdown Date. once this date has passed, the details

will appear in the catalogue as you have submitted them.

4. you will know your Event Update has been submitted successfully

by returning to your Home Page. next to the event, where it

used to say Complete Event Update, it will now say No Action Required.

VIEWING RECORDS SUBMITTED

1. once you have registered for an event or submitted your

Event Update, you can view the information you have entered/

submitted by going to: Home Page, then under My Registration Summary selecting Click here for a summary of all events/Global

Events subscription for which you have registered and the option

chosen.

2. you can then view the events you have signed up for, how many

wines you have submitted, etc plus details on the event and

freight attachments.

3. you can also view your Event Update (i.e. the information you

submitted for the event catalogue) by clicking on View Event Update next to each event.

4. Please note: my registration summary is a very important section

as it is the only area on the site that maintains a historical record

of all registrations/updates submitted plus a summary of the

costs involved.

REGISTERING FOR AN INTERNATIONAL VISIT

1. click as instructed under International Media and Trade Visits

Programme heading, then click on View Proposal. read the

proposal and then select the appropriate option (Proceed to

itinerary or Decline).

2. if you click Decline, the proposal will automatically be deleted

from your site. if you click Proceed to Itinerary, you will view your

visit time/date and be asked to accept, reschedule or decline the

visit.

3. Please note: no proposal/itinerary will show here if your winery is

not included on an itinerary.

EDIT MY AGENTS

1. click on Edit My Agents. you will see agent details that are

specific to your winery. these details automatically flow into

Event Updates to save you having to retype agent information.

2. on the Edit my agents page you may edit the data as you wish,

with the exception of changing a company name - this needs

to be done by nzw as instructed on the page. if any agents are

missing or you would like to add new ones, please also contact

nzw as instructed.

SUSTAINABLE WINES

1. the link will show you a table of all the wines which you have

already registered as sustainable. these wines will automatically

flow into a dropdown list within Event Updates. you cannot edit

this table on nzwinemarketing.com.

2. click on the link below the table if you wish to edit the wines or register new wines. the link takes you through to

nzwineregistration.com.

ENTERING YOUR DEFAULT WINERY DETAILS

1. your winery contact details are located under the Default Winery Details section on the top horizontal menu on the Home Page.

2. Please check all details are correct including your logo and

synopsis, and complete any missing information as instructed.

However, please only make additions/changes in this Default

section if the information is relevant to all markets and events.

3. these Default details will appear in each Event Update for which

you have registered. if you wish to customise the information for a

particular event, then this must be done within the Event Update

section of the relevant event (click on relevant event under my

Events and then on the complete Event Update heading). Final

approval of the winery logo and contact details for entry into

an event catalogue must also be done within the relevant Event

Update section, not in the Default section.

http://nzwineregistration.com


NZW is committed to preserving the unique places that make our wines famous. Sustainability is a key theme in marketing and

communication plans.

REGISTERING WINES FOR EVENTS

to meet the nzw sustainability and vineyard registration policies so that you can enter nzw events, promotions and awards, wines from 2010 vintage onwards have to be recognised as coming from wineries and vineyards operating in accordance with an independently audited sustainability programme (or a combination of) the criteria for which are:

1. 100% of grapes (vineyards) that go into the wine are accredited/certified.

2. 100% of wine processing plant(s) where the wine is produced and bottled is accredited/certified.

3. if the brand owner does not own all the vineyards or the plant in which the wine is processed and bottled, i.e. virtual wineries, it requires a separate membership in the form of a brand certification. Please see additional notes below.

4. completion of the annual vineyard register before 1 July in the year of vintage.

EACH WINE HAS TO MEET ALL OF THE ABOVE CRITERIA.

THE LIST OF RECOGNISED CERTIFICATION PROGRAMMES ARE:

• SustainableWinegrowingNewZealand(SWNZ)

• BioGro-NZ

• AsureQuality

• Demeter

• ISO14001

Note: if members have a combination of swnz and other sustainable accreditations (listed above) for vineyards and winery processing plants then they do meet the nzw policy. However, members need to make sure the brand is certified if they do not own the winemaking facility or ALL the vineyards.

BRAND CERTIFICATION – ADDITIONAL INFORMATION

if you have wine made by a certified contract winemaking facility and if you do not own all the vineyards from which the wine is made, then the wine company itself needs to join a recognised sustainable programme as a ‘no site winery member’ to achieve ‘brand certification’ - this is in addition to the contract winemaking facility being a member.

swnz brand certification: the wine company (brand) is required to join swnz, pay a fee and the company to complete the swnz scorecard, for example: supply chain information such as packaging, and waste management choices. this completes the requirements for self audit and the brand becomes certified once the documentation is completed and returned to swnz.

REGISTRATION FOR 100% SUSTAINABLE WINES

to register your wine as 100% sustainable, please visit nzwineregistration.com

Wine Registration Requirements


CHOOSE YOUR MAIN ORGANISATIONA drop down list will appear containing a list of organisations that NZW has linked against this member account.

ENTER GRAPE SOURCESEnter ALL the vineyard(s) sources for this wine, you will need to know the vineyard ID.

BRAND CERTIFICATIONBrand certification is required if;a - you DO NOT own ALL the vineyard(s) nor the winemaking facility used in the production of this wine.orb – you DO NOT OWN any of the vineyard(s) nor the winemaking facility used in the production of this wine.Enter your brand ID here.

ENTER WINERY INFORMATIONSelect the winemaking facility(ies) where this wine has been made, you will need to know the winery number.

WINE SUMMARYThis provides a summary of the registered wine. Once you complete the declaration your registration is complete and your registration number will become ACTIVE and then appear on nzwinemarketing.com.

CHOOSE A BOTTLING FACILITYChoose the accredited bottling facility from the list provided or go to step 8 to choose a different facility.

ENTER THE BASIC WINE INFORMATIONThis includes brand name of the wine and alternate brand names.

ENTER A BOTTLING FACILITYEnter the details including winery number of the bottling facility.

Log on to nzwineregistration.com to register your wine and follow the steps below.

Wine Registration Process


Terms and Conditions

1 INTRODUCTION

1.1 the following clauses set out the terms and conditions upon

which wineries can participate in the nzw Global Events Programme.

these terms and conditions should be read alongside the relevant

Event proposal set out in the Global Events Programme (User Pays)

booklet (Global Events Booklet). in the event of any inconsistency

between these terms and conditions, and the terms and conditions

set out in the relevant Event proposal, these terms and conditions

shall prevail.

2 DEFINITIONS

Board means the nzw board.

Event means any event organised under the auspices of the nzw

Global Events Programme and includes all user pays events and user

pays promotional activities.

Event Participation Fee refers to the specific payment made to

participate in an Event.

Global Events Subscription means the annual payment made by

a Participating winery which entitles that Participating winery to

participate in any and all Events for a discounted fee, and Global

Events Subscriber refers to the Participating winery responsible for

paying the Global Events subscription;

Participating Winery includes any winery who has paid the

relevant Event Participation Fee (whether or not as a Global Events

subscriber) to participate in the Programme (including those signed

up in a group capacity), and in the case of a company includes the

officers of that company and the representative(s) employed or

engaged by that company.

Participating Wine(s) is/are any wines entered into an Event.

Programme means the nzw Global Events Programme.

Programme Organiser means nzw and person or body employed or

engaged by nzw for the purposes of organising any aspect of the

Programme or an individual Event or promotion.

3 NZW GLOBAL EVENTS PROGRAMME

3.1 the nzw Global Events Programme is the programme of

premium wine events hosted by nzw in target markets in any given

year.

3.2 the objective of the nzw Global Events Programme is to

promote the new zealand wine brand by providing a platform for

individual wineries to collectively promote their brands at premium

wine events hosted by nzw in target markets throughout the year.

3.3 by participating in any one or more of the Events of the nzw

Global Events Programme, Participating wineries will receive event-

focused support and expertise from nzw with the aim of helping

to increase Participating wineries’ presence in, and insights into,

the targeted markets, and to raise awareness among Participating

wineries as to what they need to do to achieve increased market

growth in the future. while the aim of the nzw Global Events

Programme is to promote and facilitate trade opportunities for

Participating wineries, the Programme organiser cannot guarantee

any particular outcomes from participation in any Event or the

Programme generally.

4 CONDITIONS OF PARTICIPATION

4.1 only members of nzw (wine institute of new zealand or

new zealand Grape Growers council levy payers) are entitled to

participate in, and be invoiced for, any one or more Event(s) run

pursuant to the nzw Global Events Programme. wineries must

complete their registration to participate in any nzw Event in full and

through the appropriate process, e.g. via nzwinemarketing.com, and

pay the relevant Event Participation Fee, by the deadline specified in

the relevant Event proposal set out in the Global Events booklet.

4.2 Participating wines must be wholly made, processed and

matured in new zealand by wineries who are fully paid up members

of the wine institute of new zealand or new zealand Grape Growers

council. Participating wines must be made from grapes grown in

new zealand.

4.3 all Participating wines must comply with all applicable legislative

requirements relating to the composition and labelling of wine.

4.4 Participating wineries can only show wines that have been

registered and paid for in full.

4.5 if a Participating winery shows more wines that they have

registered and/or paid for, they will be invoiced for these extra wines.

4.6 wines of vintage 2010 onwards must meet the nzw

sustainability Policy and the nzw vineyard registration Policy so

that they may be entered in nzw marketing Events and awards

Programmes. Please visit nzwineregistration.com to register your

wine.

5 GLOBAL EVENTS SUBSCRIPTION

5.1 wineries seeking to participate in the Programme’s Events in any

given year can access a reduced Event Participation Fee by paying

the Global Events subscription, where the Participating winery

wishes to participate in Events in one or more target markets.

5.2 wineries can pay the Global Events subscription on a group basis

(with prior approval from the Programme organiser).

5.3 wineries who have paid the Global Events subscription as part

of a group (Global Events Group Subscribers) can only participate in

Events as part of this group. Global Events Group subscribers cannot

participate in any Event as an individual winery.

5.4 to participate in any Event, Global Events subscribers will only

be required to pay the applicable Event Participation Fee, plus any

Late Registration Penalty (as defined in clause 6.6) if applicable. the

Global Events subscription does not cover:

(a) importer selection and negotiations for an individual brand or

group of brands;

(b) storage, handling and shipping of wine samples;

(c) travel, accommodation and associated costs;

www.nzwinemarketing.com

nzwineregistration.com


(d) Participating winery–specific marketing collateral, including

promotional signage;

(e) compliance costs associated with participation in any Event, for

example certificates enabling Participating wineries to pour wines if

required for that Event, etc; and

(f) any requirements specifically requested by the Participating

winery that are additional to what the Programme organiser has

identified will be provided to the Participating winery as part of their

Event Participation Fee.

5.5 wineries who do not pay the Global Events subscription will pay

the Event Participation Fee plus a 100% loading per Event, plus any

late registration Penalty if applicable.

5.6 the Global Events subscription will be calculated as follows:

Winery Category Global Events Subscription

Category 1 Winery (annual sales not exceeding 200,000 litres) $1,500

Category 2 Winery (annual sales between 200,000 and 4,000,000 litres) $6,000

Category 3 Winery (annual sales exceeding 4,000,000 litres) $12,000

5.7 the Global Events subscription will be invoiced upon registration

and is non-refundable in all circumstances.

5.8 if an Event has limited space or availability, priority will be given

to Global Events subscribers over non-Global Events subscribers .

6 EVENT PARTICIPATION FEE

6.1 all Participating wineries, including Global Event subscribers,

must pay the relevant Event Participation Fee for each Event they

register to participate in.

6.2 the Event Participation Fee differs across target markets

and Events and is calculated according to the table size at which

the Participating winery shows its Participating wine(s), and/or

according to the number of Participating wine(s) it shows. the Event

Participation Fee for each Event will be specified in the relevant Event

proposal set out in the Global Events booklet.

6.3 where Participating wineries participate in an Event as part of

a Joint or Group table, each Participating winery will be invoiced its

share of the relevant Event Participation Fee calculated according to

the following formula:

Event

Participation Feex

6.4 where Participating wineries register for an Event as part of a

Joint or Group table, any Participating winery that is not a Global

Events subscriber will be liable for a 100% loading fee on their share

of the Event Participation Fee (as calculated in accordance with

clause 6.3 above).

6.5 Each year, the estimated Event Participation Fees will be set out

in the Global Events booklet and will be subject to exchange rate

fluctuations and participation levels. while the Programme organiser

will make every attempt to ensure that Event Participation Fees

do not exceed the published estimate, the Programme organiser

reserves the right to adjust costs where necessary. increased costs

will be invoiced following the Event.

6.6 all Event registrations received after the registration deadline

will be subject to an additional 5% loading fee on top of the Event

Participation Fee (Late Registration Penalty). this penalty applies

irrespective of whether the Participating winery is a Global Events

subscriber.

6.7 the Event Participation Fee will be invoiced as follows:

(a) 50% of the Event Participation Fee on the specified registration

deadline; and

(b) 50% of the Event Participation Fee 2 months prior to the Event

(Full Payment Deadline).

6.8 nzw reserves the right to prohibit any winery from participating

in any Event where that winery has not paid the Event Participation

Fee in full by the Full Payment Deadline and no refund will be

provided.

6.9 no Participating winery shall be permitted to show wines

on behalf of any non-Participating winery. any Participating

winery found to be in breach of this clause may be excluded from

participation in the relevant Event and/or the Programme and any

Event subscription and/or Event Participation Fee forfeited.

6.10 all Event registrations, unless otherwise indicated, must be made

via www.nzwinemarketing.com. if a winery does not register via the

website, or has not gained approval for Event participation from

nzw, they will not be able to participate in the Event.

7 EVENT DATE CHANGES

7.1 where venue availability (or any other factor) necessitates

a change of date for any Event, the Programme organiser will

endeavour to give as much prior notice as possible to Participating

wineries in the case of the Event date changing. nzw will not

be liable for any costs or other liabilities incurred by Participating

wineries relating to the changed Event date (e.g. travel,

accommodation).

8 CANCELLATION BY PARTICIPATING WINERY

8.1 where a Participating winery cancels its participation in any

Event, any refund of the Event Participation Fee, or part thereof, to

a Participating winery who has registered for and paid the Event

Participation Fee, shall be calculated as follows:

(a) cancellation 4 weeks or less prior to the Event: no refund;

(b) cancellation 4-8 weeks prior to the Event: 25% of the Event

Participation Fee will be refunded;

{ {number of Participating wine(s) shown

by that Participating winery

total number of Participating wine(s)

shown at the relevant Joint or Group table



(c) cancellation 8-12 weeks prior to the Event: 50% of the Event

Participation Fee will be refunded; and

(d) cancellation 12 weeks or more prior to the Event: 75% of the

Event Participation Fee will be refunded.

9 CANCELLATION BY NZW

9.1 nzw reserves the right to cancel any Event if it, in its sole

discretion, deems it necessary. nzw will not be liable for any costs

or other liabilities incurred by Participating wineries relating to the

cancelled Event (e.g. travel, accommodation).

9.2 nzw will provide as much advance notice as possible to

Participating wineries in the case of an Event having to be cancelled.

10 GUIDELINES FOR TABLE OPTIONS

10.1 the general guidelines outlined below apply to all Events

unless otherwise specified in Event proposals or by the Programme

organiser. Due to different Event formats and country specifications,

in the case of issues arising the final decision is left to the Programme

organiser’s discretion. if you have any queries in relation to these

guidelines please contact the nzw Global Events team for the Event

in question.

10.2 there are three options for participating in an Event by table:

(a) Individual table (1 Participating winery only);

(b) Joint table (2 Participating wineries only); or

(c) Group table (3-5 Participating wineries only).

10.3 wineries who have not signed up for the Global Events

subscription will be charged a 100% loading fee for the cost of the

individual table, or, in the case of a Joint or Group table, on top of

their share of the Event Participation Fee, calculated in accordance

with clause 6.3.

10.4 invoicing will be done through one central new zealand contact.

if a Participating winery is sharing a table and wishes to be invoiced

separately from the other Participating wineries on their Joint or

Group table, they can do so, but will each incur an $85 administration

fee and should indicate their wish to be invoiced separately when

registering for the Event on nzwinemarketing.com.

10.5 there must be one point of contact designated in new

zealand and one point of contact in the specific market for all

communications with nzw.

10.6 Each table (individual, Joint or Group) will have brand exposure

via invitations/name signs at the Event and an entry into the Event

catalogue which includes company logo, winery synopsis, contact

details and a list of wines on show.

10.7 Due to space constraints at Events, a maximum of 2-3

Participating winery/importer representatives is permitted behind

the table area at any one time (unless otherwise specified in Event

proposals/updates or by the Programme organiser).

10.8 a Participating winery/representative is required to attend

the table area for the entirety of the scheduled Event - i.e. for those

Events with trade and consumer elements a Participating winery

cannot opt to take part in only one of the two sessions and must

remain at the Event until after the Event is scheduled to finish. if a

Participating winery chooses to leave a session, they will be charged

an additional 25% of the total Event Participation Fee.

10.9 Each Event will specify the maximum number of wines that can

be shown per table. Please refer to individual Event information.

Joint Table (2 wineries only)

10.10 Joint participation allows 2 Participating wineries to present

wines in an allocated space. Joint participation enables wineries to

take advantage of cost savings by sharing the cost of a table.

10.11 wineries wishing to sign up for a Joint table must contact the

appropriate Global Events team member in the first instance.

10.12 the 2 Participating wineries sharing a table/counter will

together be entitled to the same table space, catalogue space

(including synopsis length), etc as an individual Participating winery

paying the complete Event Participation cost. individual winery logos

can be shown in the catalogue and on other such collateral.

Group Table/Counter (3-5 wineries)

10.13 Group participation allows 3-5 Participating wineries to

present wines in an allocated space under an umbrella brand. Group

participation enables wineries to take advantage of cost savings by

sharing the cost of a table.

10.14 wineries wishing to sign up for a Group table must contact the

nzw Global Events team in the first instance.

10.15 Groups are to have only one table name for entry into the

Event and also for all invoicing. For example, the table name can be

‘wines of X’ or a distributor name. Please note that there are physical

limitations to the length of group names relating to counter signage,

catalogue space, etc which are determined on an event by event

basis.

10.16 the Group will be entitled to the same table space, catalogue

space (including synopsis length), etc as an individual Participating

winery paying the complete Event Participation Fee. only one table

name, one logo, one synopsis and one set of contact details can

appear on the group’s catalogue page and on other such collateral.

NZW Table

10.17 the nzw table area is for Participating wineries who are not

able to attend and who cannot send, or do not have, an agent.

Placing Participating wines on the nzw table/counter gains

exposure and often establishes agent/distribution contacts. no

Participating winery representative or Participating winery agent

who has Participating wines shown on the nzw table is permitted to

attend this Event.

10.18 the inclusion of a nzw table at Events is at the discretion of

nzw.

10.19 wine on the nzw table will be grouped by varietal and poured

by nzw staff or staff sourced by nzw.

10.20 wineries participating on the nzw table will have a space in

the Event catalogue to show Participating wine details and contact

details. Event catalogues will be made available to all visitors to



the table/counter, as well as winery brochures if supplied by the

Participating winery.

10.21 contact details of visitors to the table/counter and feedback on

the Participating wines sampled will be provided to the Participating

wineries.

10.22 a maximum of 3 Participating wines per Participating winery

is allowed on the nzw table, unless otherwise permitted by the

Programme organiser.

11 ACCURACY OF INFORMATION, PUBLICITY AND CONDUCT

OF PARTICIPATING WINERIES

11.1 any advertising, promotion or publicity relating or referring to

participation in the Programme must not be false, misleading or

deceptive. Participating wineries must ensure the information they

supply to the Programme organiser is truthful, accurate and not

misleading. Participating wineries must let the Programme organiser

know as soon as a mistake is discovered and the Programme

organiser will endeavour to rectify the mistake wherever possible.

However, the Programme organiser accepts no responsibility or

liability for any loss or damage incurred through, or subsequent to,

the use of an Event catalogue and/or its contents.

11.2 the primary role of Participating wineries at Events is to

conduct business with trade, media and consumers who may be at

such Events, including the pouring and tasting of samples. while

tasting wine is an integral part of such Events, consumption must at

all times be moderate and responsible. the Programme organiser

reserves the right to exclude from any Event, any Participating

winery representative who is visibly intoxicated. if this means that

a Participating winery stand is left unattended, the Programme

organiser will endeavour to ensure that the Participating winery’s

stand is staffed and wines poured on the Participating winery’s

behalf. if a cost is incurred in staffing the stand, this cost will be

passed on to the Participating winery in question. Exclusion of any

Participating winery representative from an Event shall be notified to

the Participating winery in new zealand.

11.3 Participating wineries must ensure that any service of wine (in

the form of tastings or otherwise) undertaken by them is responsible

and, in particular, that they seek to prevent intoxication and refuse

service to minors or those who appear to be intoxicated.

11.4 Participating wineries must comply with the licensing

arrangements at Event venues.

11.5 Participating wineries must comply with the directions and

requests of the Programme organiser. without limitation, directions

and requests of the board and the Programme organiser may apply

to the logistical and structural set-up of an Event and the conduct of

the Participating winery.

11.6 any Participating winery found to be in breach of these terms

and conditions, or any Participating winery who is found to have

engaged in actions that may bring the industry into disrepute or

compromise the integrity of the Programme as determined by the

Programme organiser, may be excluded from participation in the

Programme and any Event subscription and/or Event Participation

Fee forfeited.

11.7 where applicable, a Participating winery must comply with any

relevant legal requirements in relation to the service wine at an Event.

For example, there are restrictions on pouring wine at events in new

south wales, Queensland and victoria in australia. where any other

cases arise, the Programme organiser will endeavour to give as much

prior notice as possible to Participating wineries.

12 DISPUTES

12.1 the decision of the Programme organiser in the matter of any

dispute or doubt arising from the interpretation of these terms and

conditions or in relation to the conduct of the Programme or any

Event is final.

13 DEBT RECOVERY

13.1 if a Participating winery fails to pay any Global Events

subscription, Event Participation Fee (including where the

Participating winery has cancelled its participation in one or more

Events), or late registration Penalty within 90 days of the due date,

the Programme organiser may restrict that Participating winery from

participating in all Events until payment is received in full. in addition,

the Participating winery’s non-payment will be reported to the board

at the next board meeting.

13.2 Debts outstanding after 120 days will be transferred to a debt

collection company for recovery. the cost of collection may be

recovered from the Participating winery.

14 INSURANCE

14.1 the Participating winery is solely responsible for arranging

public liability insurance in respect of any loss or damage arising

from participation in any part of the Programme. For the avoidance

of doubt, the Programme organiser will not be liable for any loss

or damage caused or incurred by the Participating winery from

participating in any part of the Programme.

14.2 Participating wineries should make themselves aware of what

they are responsible for in terms of stock insurance. it is the advice of

the Programme organiser that all Participating wineries should take

out an ‘all risks’ business insurance policy on all stock entering the

Programme. For the avoidance of doubt, the Programme organiser

accepts no responsibility for the safety or integrity of Participating

wines.

14.3 Participating wineries should also be aware that both freight

companies and organisers may have ‘limits of liability’ clauses on

individual bottles which means they will only pay a percentage of the

value of a bottle. it is therefore worth getting an ‘all risks’ policy to

cover end to end.

14.4 Please be reminded of the necessity of taking out

comprehensive travel and medical insurance for travel. we

recommend that no one leaves the country without a robust policy

including transport cancellation.

Documents

NZW Global Events Programme 2013-14