o2o Brochure - New

M A R K E T I N GOfflineOnline

E S S E N T I A L

P R E S E N T E D B Y R A D I U S M A R K E T I N G G R O U P

Targeting

Social Buzz

Hook The Hook

The Offer

Lead Capture

Business Development Center

Second Chance

TABLE OF CONTENTSO N L I N E 2 O F F L I N E


E S S E N T I A L

Online 2 Offline EssentialYou have all the tools in place to sell 20 – 25 more cars this month and now

you found the marketing program to deliver the qualified buyers to reach your

sales goals. The Online 2 Offline Essentials is the turn-key solution for your

marketing needs. The Radius Team will do all the front end work so your team

can focus on what you do best – CLOSE!

The O-2-O Essentials is the optimal mix of Social / Digital / Traditional hooks

to drive quality sub-prime traffic directly to your showroom. This has been

our specialty for the last 6 years – but don’t take our word – this is what our

customer’s think.

JIM CARROLL - CROWN MITSUBISHI

We have been a client for 15 months now and the Radius Marketing Program has been instrumental in Crown Mitsubishi achieving the Chairman's Cup for most increase in sales in the

United States for fiscal year 2014.

STEVEN CERVIN - SELLERS BUICK GMC

The product and services that I receive from Radius Marketing Group have been a service that has over exceeded its expectations. It has taken the man power out of my daily work and has given me more time to execute loans and produce more deliveries every month. I have a terrific relationship

with Jeremy Rettig and Radius Marketing Group for over the past 18 months and have plans to expand to other markets in the near future.

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E S S E N T I A L

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Z E R O H O U RT A R G E T I N G

520 – 650

70% Homeowners

Consistent Income

No Open BK / Repos

Average Household Income – $67,000

We focus on the perfect customer – the people that can actually qualify for

financing, but don’t know it yet. These are people you can get bought with YOUR

banks and FINANCE team right now. With the O2O Essentials Program you have

exclusive access to your leads without competing on price, unlike TrueCar or

AutoTrader. Why lose your gross when you can sell “Get Me Dones?” We

leverage BIG DATA from our proprietary CRM tool with more than 125,000 credit

challenged customers. We then use our 20,000 confirmed deliveries over the

last 36 months to model the perfect buyer profile.

PAGE 1M A R K E T I N GOfflineOnline

E S S E N T I A L

Social / Mobile / Display:

• Facebook

• Instagram

• Twitter

Social Buzz is stage one – get in front of your customers BEFORE they get the

offer. From day one – we start branding the program in your market. We’re in

their Facebook feeds and getting re-tweeted on Twitter. Display ads will be on

sites like Yahoo Sports, Huffington Post, etc. All targeted based on credit,

location, and age. This will SEED YOUR MARKET and immediately capture leads!

We’re touching 90,000 people just in the first week; that’s massive action in your

market driving sales. This is 21st century marketing and you get ALL the tools &

tactics to drive customers from all generations – Millennials, Gen Xers and up!

W E E K O N ES O C I A L B U Z Z


E S S E N T I A L

W E E K T W OH O O K - T H E - H O O K

• Targeted email blast - 60,000 Deployments

• Customized To Your DMA

• No Gifts or Gimmicks

In the second week – we send 60,000 emails to your target audience. While your

team is gearing up for the rush, your customers receive targeted emails to grab

even more interest and create huge demand. This is further reinforcing the idea

they CAN get qualified, but only with YOUR help. The emails are double opt-in

and targeted using proprietary Credit Program data from our CRM. This is a

clear message with no gifts, to reinforce the legitimacy of the program. This will

“Hook - The - Hook” and prime your customers for the physical mail offer.


E S S E N T I A L

Radius Credit Mail:

• Confirmed Delivery With Scan Ipdates

• Clear Pre-Qualified Offer

• 8.5 x 14 Full Color Flier

Google SEM Ads:

• DMA Optimized

• 70,000 Views

W E E K T H R E ET H E O F F E R

You’ve created a frenzy of expectation with Social Buzz / Email blasts and

now - here it is – the straight-up pre-qualified offer. There are NO gifts or

gimmicks, so your customers BELIEVE in this program. The letter looks like a

legit bank offer and you get responses for months after the initial mail hits.

PLUS – we turn on the Google Search Ads, so if anyone gets a letter and does

some research, BAM there’s your offer again! Better yet, we’ll capture interest

from their neighbors and friends who are in the market.


E S S E N T I A L

A L W A Y S O N L E A D C A P T U R E

Facebook Fan Page

IVR Phone System

Walk-ins On The Lot

Branded Website

LIVE BDC calls

PAGE 5

• Do you want a new or used vehicle?

• Would you prefer a car, truck, or SUV?

• When do you plan to purchase – within 2 weeks, 2-4 weeks or 4-6 weeks?.

Your customers respond directly through branded websites, apps IVR phone

system or dial-ins. We’re open 24 hours a day, 7 days a week.

When your prospects complete a 10 minute automated application with NO

gifts, everyone knows that’s a serious buyer!

Here are a few of the 6 buying questions:


E S S E N T I A L

• Fully Staffed With Bi-Lingual Reps

• New Leads Called Within 5 Mins

• 64% Appointment Setting Ratio

• Open 7 Days Each Week

B U S I N E S S D E V E L O P M E N T C E N T E R

PAGE 6

A lead in your CRM is just a lead until they show up at the dealership, so we

capture all interest and qualify every customer with a LIVE call. These BDC

representatives are the best in the business and turn interest to real desire.

Our team screens for income / trade and takes the hassle out of selling by asking a series of buying questions including:

• What are you currently driving?

• How much would you like to pay on your new vehicle?

• Where are you currently working?

• What is your gross monthly income?

Then we remind the customer the offer is ONLY available at your dealership

and set a personal appointment with your management team.


E S S E N T I A L

W E E K F O U RS E C O N D C H A N C E

Remarketing:

20 + Live BDC Phone Calls

Digital Ads

Email

FLUP Postcard:

Personalized For Hard To Reach Customers

$5 Amazon Gift Card

Hand Addressed

No lead can be left behind and success takes more than one touch, so we

make 20 plus attempts for all customers. Our BDC Reps don’t stop the first day

or first week – our team will work your leads for a FULL 365 days. All

Essentials Campaigns include remarketing through emails, digital ads & live

phone calls. Plus, we send out a HAND-ADDRESSED postcard with a gift card

offer for any lead that doesn’t show. We don’t give up until they buy or fly!


E S S E N T I A L


E S S E N T I A L

With our program you’ll get always-on access to our proprietary web-based

Customer Relationship Management System. The Radius CRM will integrate

seamlessly with your dealership CRM solution for complete lead management.

Every appointment will be sent directly to your management team and each

campaign is also monitored by your Radius Account Manager with constant

updates including ad / email / mail delivery reports. It’s not direct-mail, it’s

modern mail.

It’s not direct-mail, it’s modern mail.

The O2O Essentials Program is co-op qualified and our Production Wizards

will take care of all submission pre-approvals plus provide all required postal

receipts / samples. This will be the easiest marketing campaign you will ever

run – guaranteed! This is our specialty and we focus 100% on credit driven

marketing – it’s time to trust the experts and get the results you deserve.

1 0 0 % T R A C K A B L E W I T H C R M I N T E G R A T I O N

633 N. Franklin St., Suite 505 Tampa, FL 33602 • Toll Free: 866-461-0666 • Fax: 813-434-2230 • www.radiusmarketinggroup.net

DRIVING FOR A BETTER QUALITY OF LIFE

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o2o Brochure - New