OBA | Professional Development

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Entertainment Today: Current Trends in Branding, Virtual Private Networks and Client Demands Entertainment, Media and Communications Law Section

In-Person Webcast

Date:

Monday, October 5, 2015 | 12:00pm-5:30pm (followed by Networking Reception)

Location: Twenty Toronto Street Conferences and Events

20 Toronto Street, 2nd Floor, Toronto

Program Chair: Katarina Germani, Clyde & Co Canada LLP Stephen Zolf, Aird & Berlis LLP

, Firm

This program contains 0.5 Professionalism Hours This program is eligible for up to 4 Substantive Hours The OBA has been approved as an Accredited Provider of Professionalism Content by The Law Society of Upper Canada.

The entertainment industry is a rapidly evolving space. Gain the expert insights you need to keep up with the changing realities and stay ahead of the curve with this year’s update on the latest hot topics. Ensure you have the expertise to protect your clients’ interests and provide added value that will differentiate you from the rest.

12:00 pm Registration and Lunch 12:50pm Welcome and Opening Remarks 1:00pm Keynote Address

Gilles Daigle, General Counsel, SOCAN

1:30pm Brands as Co-Producers: Product Placement, Sponsorship and More

Christopher Doyle, Senior Manager, Commercial Rights Management, Toronto 2015 Pan/Parapan American Games Organizing Committee Asha Daniere, Executive Vice President Business and Legal Affairs, Blue Ant Media Inc. Kevin Sartorio, Partner, Gowling Lafleur Henderson LLP Brands are increasingly being integrated into entertainment projects, giving rise to important legal implications. Gain the insights and strategies you need to manage: • Critical negotiation points in sponsorship and

placement deals • Opportunities and challenges of using product

integration as a component of content financing structures

• Tension between marketing rights and team rights • Ambush marketing prevention and rights

enforcement

2:40pm Networking Break

2:55pm Tackling Virtual Private Networks under the Canadian Legal Framework Bram Abramson, Chief Legal & Regulatory Office, TekSavvy Solutions Inc. Kate Taylor, Film Critic and Arts Columnist The Globe and Mail • Piracy? Copyright infringement? Unraveling the

statutory and regulatory regimes governing VPNs • Key considerations in negotiating over-the-top licence

agreements in a VPN world • How to preserve rights and revenue streams while

meeting the demand for ubiquitous content

4:05pm How to Provide the Value Your Clients Want and Need John Barrack, Managing Partner, marbleLIVE Monica Goyal, Aluvion Law Len Glickman, Cassels Brock & Blackwell LLP • What new demands are clients making on counsel in

light of emerging challenges facing entertainment companies?

• How does the “quality over quantity” mandate impact clients creating new works and the advice we provide them?

• Selling your client on the benefits of an entertainment lawyer over corporate or other lawyers

5:15pm Questions and Concluding Remarks

5:30pm Networking Reception