Case Study

Singapore

Do International convention planners want

Singapore?

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50

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2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Singapore

Singapore

Singapore Case Study

Trade & Intellectual Engagement

Location / Air Access

Convention Facilities

QUALITY Experience

Singapore Exhibition &

Convention Bureau

Singapore Case Study

Singapore’s Key Strategies: All Government effort

Cluster & Convergence

Review, Rehash, Reinvention

Headquarters Economy

Ambassador Programme

Strong Convention Branding

Singapore’s Alliances

Group 1 - SACEOS and supplier community

Group 2 - Potential local hosts and Conference

Ambassadors

Group 3 – Stakeholders and government agencies in priority

industries

Group 4 – Other top performing convention bureaus in the

world

Group 5 – Other international connections

Group 6 – Joint Ventures

Group 1 - SACEOS and supplier community

Sharing insights from STB’s regional offices which the trade can use to

devise more 'bespoke' and tailor-made itineraries.

Identify and develop more training programmes to upgrade the skills of staff,

in conjunction with national bodies such as the Workforce Development

Agency (WDA).

Market research on the Chinese Business Traveller to Singapore. By STB

Prof Perry Shum Ping

Nanyang Technological University

Founding member of IEEE LEOS chapter in Singapore

Research Interests

Optical Communication

Fiber Technology

Bluetooth

Interactive and digital media

Professor Shum played a key role in securing

Singapore as the host of the 2017 Pacific Rim

biennial Conference on Lasers and Electro-Optics

(CLEO) and the Opto Electronics and Laser

Engineering Conference (OECC). He has bidded for

CLEO twice in the past. CLEO is the largest

conference of its kind in the Asia Pacific region. In

2013, the event combined with OECC in Kyoto and

attracted 1,500 delegates and 37 exhibitors over a

four-day period.

Professor Shum is currently lobbying for the 2017

Asia Communications and Photonics (ACP)

Conference to co-locate with CLEO and OECC in

Singapore.

Group 2 - Potential local hosts and Conference Ambassadors

Design Innovation

Group 3 – Stakeholders and Government agencies in

priority industries

Tourism

Objective: To grow the water industry and develop Singap[ore’swater technologies.

Organized by the Singapore Ministry of the Environment and Water Resources, and

PUB which is Singapore's National Water Agency.

First event = 2008. Held in conjunction with the World Cities Summit and the East Asia

Summit Conference on Liveable Cities. 8,500 pax from 79 countries.

2010 = 14,000 pax from 85 countries.

Many projects were awarded, tender investments poured into Singapore and R&D

MOUs signed.

2012 = Add 2 new events CleanEnviro Summit and WasteMET Asia.

Singapore International Water Week 2014 also included select special program events

such as the WCS Mayors Forum, the Asia Pacific Infrastructure Ministers Meeting, the

India Business Forum, the China Business Forum, Public Private Partnership Business

Forum, Desalination/Water ReUse Business Forum, Southeast Asia Business Forum,

Middle East/North Africa Business Forum, Water Leaders Dialogue, Water Leaders

Roundtable, Industrial Water Solutions Forum, and select site visits.

Case Study

Group 4 – BestiCities - other top performing convention

bureaus in the world

The Power of 10 in 2014

Client reception in New York, Jan

Association Congress & client dinner, Paris, April

Client dinner at IMEX, Frankfurt, May

Luncheon and Pharma Code speaker, Geneva,

May (medical meeting clients only)

Client workshop, Cape Town, Dec

Group 5 – Other international connections

Singtex & Feiro Milano > RehabTech Asia (assistive technology) STB & Messe Berlin > ITB Asia (tourism trade show)

Group 6 - Joint Ventures

Benefited from STB’s Kickstart

Fund (USD4million). 23 private

sector proposals and applications.