Objectives

For the Welsh manufacturing sector.To add value to their offerings.To help commercialise technology-led

businesses.

For the Welsh professional design sector.To create a new cluster of service design

expertise.

Key Figures

Project value £438,521 (Welsh Government)Start date July 2010End date June 2013 (3 years)

Worked with 361 companies and organisationsTrained 20+ Design agencies in service designHelped launch 2 new service design agencies Run 30+ workshops and seminars

Policy Context

Funding source.Welsh Government Academia for Business (A4B).

Policy alignment.Focussed to support 2 of the 5 priority sectors.

Advanced materials and manufacturing.Creative industries.

Set-up

2 members of staff.Networking.

Nature of the intervention

One-to-one expert advice / support

For manufacturers:Service Design Essentials (half-day workshop).One to one support.

For design businesses:Service Design for Design (SD4D).One to one support.

Evaluation / measures

Performance indicators MeasureSeminars held 52

Steering group meetings 12Scoping discussions & diagnostic interviews 225

Outputs MeasureCollaborative R&D 15

Enterprises Assisted 90Results Measure

Products/services registered 20New/improved products/services launched 75

Jobs created 35Jobs safeguarded 35

R&D investment induced £165,000Funding secured £28,000

Results

For the design sector:

Insight Service DesignLaunched in Summer 2012Clients include high street banks, public authorities and healthcare providersEmploy 3 designers

Results

For manufacturing sector #1:

AggrelekInvested 50k in new product/service developmentSaw £500k return in 6 monthsMoved to bigger factory

Results

For manufacturing sector #2:

NuaireSavings of over £100,0002 collaborative research projects

Results

Sustainability - Creating critical mass:

Knowledge transfer/enterprise/research

•Further Welsh Government funding•Greenhouse•SPIDER•Service Design Network Conference•Commercial projects

Before:Definition / clarity.Relationships / networking for support.

During:Recruitment of experts.Network, network, network.Tag -Team approach.Prepare for sustainability from the start.

Lessons Learned

Information / Contact

Web - www.designwales.org

E-mail - gcawood@designwales.org