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IDEA GENERATION:

Sources of BusinessOpportunities

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Change as a Source of Opportunity

Status-quo is good for incumbent players (established

companies) they have products or services, smooth

operations, established business models, loyal set of

customers, functional teams

Change brings in disruption that in consumer tastes,

cost structures, business models, expectations, level of

expertise needed, distribution channels, payment

mechanisms, availability of finance

Change produces a level-playing field which is actually

loaded in favour of a new player because of his

flexibility, adaptiveness

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Examples ofEntrepreneurs

Exploiting Change

Japanese car manufacturers (1973)

Microsoft (1976-78)

Amazon and Dell (1990s)

Infosys (1989)

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Broad Categories of Change Demographic whole population (age distribution)

Economic Emerging markets

Socio-Cultural -- Value systems, role models

Technological -- Variety, performance, cost

Political democratic, authoritarian/totalitarian regimes.

Free market vs socialistic policies (Britain in early1980s)

Legal and Regulatory -- liberalization (internal and

external), enforcement of IP protection laws

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Demographic Changes

Median age

Working population as the % of total population

Life expectancy

Healthcare and Social Security Needs

Urban-Rural Ratio

Literacy

Male-Female ratio

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Socio-Cultural Changes

Value systems -- globalization and local assertions

Accepted norms of behaviour

Role of religion and spirituality

Pursuit of expertise, knowledge, wealth,possessions

Aspirations, fears, desires, anxieties

Measure of time attention span, priorities,conveniences

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Economic Changes

Gross Domestic Product and Per Capita Income

Level of exports and imports

Inflation and interest rates

Availability of credit at all levels

Size of the middle class

Various growth rates industrial growth, productivity

growth, exports growth

Level of unemployment

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Political and Regulatory Changes

Transition from centrally planned to market

economy (India, 1991)

Transition from communism to market socialism(China, 1978-1980)

Regulated, protected, closed economy

No IPRs (copyrights, patent laws)

Contract Enforcement and right to property

Labour and land reforms

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India in the New Millennium

Young country with rising literacy and prosperity

GDP growth rate of 7-8 % per annum

Growing middle class

Liberal, business like values, pursuit of wealth

High unemployment, imbalance in the

development

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India in the New Millennium

Passages of IP laws (new patent regime)

Respect in the global community (functionaldemocracy)

Atmosphere conducive to business -- noxenophobia, no insularity, no misplaced importanceto self-reliance

Well developed Institutions judiciary, capitalmarkets, stock exchanges, media (free andindependent), educational institutions, regulatorybodies (SEBI, FDA, ISI)

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Analysis ofExisting Entrepreneurs

Truly new, novel and innovative ideas: 3-4%

Rest 96%

Enhancement -- improvement / refinement offeatures cheaper, better, faster, more user-friendly

Extension to features

Specialization -- niche creation

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Enhancement, Extensions and

Specializations

Enhancements Extensions

Specialization

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Examples ofEnhancement

DOS to Windows

Mechanical watch to quartz watch

Modem to ADSL modem

Ordinary TV to a flat screen TV

Desktop PC to a laptop PC to a tablet PC

Propeller engine to a jet engine

Most industrial innovations

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Examples ofExtensions

Toothbrush with a built in toothpaste

Pen with a torchlight

Mobile handset with camera, FM radio,MP3player .

Memory sticks with MP3 players

Wristwatch with a calculator

Cinema Multiplexes

Day care centers (crche) with tuitions

Swiss army knife

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Examples of Specialization

Low cost airlines (Ryanair, Easyjet, Air Deccan)

Boutique financial advisory services

Super-specialty hospitals Finishing schools

Executive search firms (CxOs only, financeprofessionals only)

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Possible Service Opportunities

Schools

Restaurants

Travel agency and tour operators

Pet shops

Bookshops

Gyms / weight loss clinics

Oxygen bars

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