Objec&ve102.025%Describedigitalgraphicsproduc&onmethods.

Pre-Production q  Meetwithclientstocreateprojectplan.

☐  Determinethepurposeofthegraphicdesign.☐  Definetheintendedtargetaudience.☐  Setoverallgoalsfordesign.☐  Agreeondeadlines.☐  Createabudget.☐  Setacolorschemeandsetoftypographybased

onclient’scurrentmarke&ngandbrandingmaterials.

Pre-Production q  Sketchlayoutideasandpresenttoclientfor

approval.q  Gatherandmanageinforma&onanddigitalassets

providedbytheclient.☐  Createafile-namingconven&ontoassureproper

organiza&onandstorage.☐  Saveandorganizefilesforeasyandquickaccess.

Pre-Production q  Determinespecifichardwareneeds:

☐  Computer☐  S&llPhotoCamera☐  GraphicTablet☐  Scanner

Pre-Production q  DeterminespecificsoOwareneeds

☐  PaintProgram–bitmapgraphicedi&ngprogramthatcreatesand/oreditsphotosorbitmapimages(example:AdobePhotoshop)

☐  DrawProgram-vectorgraphicedi&ngprogramthatiscommonlyusedforlogos,icons,andotherscalablegraphics(example:AdobeIllustrator)

Production q  Import(usingAdobeBridgeorotherprocess)

exis&nggraphicsontocanvasinadigitalgraphicedi&ngsoOware.

q  Draworcreateoriginalgraphics.q  Addtexttothedesign.q  Editthedesigncomponentstoconveytheintended

messagetothetargetaudience.q  Arrangepossibledesigncomponentsintoa

balancedandunifiedlayout.

Post-Production q  ReviewDesignCompswithClient

☐  Providetheclientwithmul&plerendi&onsofthedesignthatmeetthegoalsandpurpose,butlookvisuallydifferent(layout,scaling,etc.).

☐  Usedforcomparisonpurposessotheclientcanmakeafinaldecision.

☐  CanbegeneratedinAdobePhotoshopbycrea&nglayercompsthatsaveallrendi&onsintheoriginalfileforpreviewing.

Post-Production q  Re-designthegraphicbasedonclientfeedback(if

necessary).q  Previewthefinalversion.

☐  Createaproofpreviewtoseehowthegraphicdesignwilllookonapar&cularoutputdevice(computermonitor,printer,etc.).

☐  Testprintanygraphicdesignthatisdes&nedforprintworkandproofreadforqualityassurance.

Post-Production q  Op&mizethegraphicfor

specificclientneeds,including:☐  Fileformatrequirements☐  Filesizerequirements☐  Filenamerequirements

q  Submitthefinalizedversion(s)ofthedigitalgraphicdesigntotheclient.

Optimize for Web q  UseExport/SaveforWebcommand.q  Saveinwebfriendlyformatforfasterdownload,i.e.

☐  JPEG☐  GIF☐  PNG☐  PDF

q  Adjustfilequalityandcompression.q  Forworkingpurposes,incorporatesomeofthe

se`ngsintothefilename,suchas“banner_medium.jpg”foranimagesavedasamedium-qualityJPEG.

Optimize for Web

Generate for Print q  Setimageresolu&onto300ppiforbeeerquality.q  ConverttoCMYK(ifsendingtooffsetprinter)q  Uselosslessorun-compressedformat.

Adjust Print Settings

Images for Video q  Createimagesofvariousaspectra&ossothatthey

appearproperlyonvideodevices.q  Usingtheop&onsintheSizemenu,youcanproduce

imagesforspecificvideosystems—NTSC,PAL,orHDTV.

q  UsesafezonestoensurethateverythingfitswithintheareathatmostTVsdisplay,keeptextwithinthe&tle-safemargins,andallotherimportantelementswithintheac&on-safemargins.

Adjust Video Settings q  Createanew

document.q  ChooseFilm&

Videopreset.q  Chooseappropriate

sizeop&on.

Native Graphic Formats q  .AI

☐  Na&vefiletypeusedbyAdobeIllustrator.☐  Doesnotcompresslayersofadesign,allowing

forfutureedi&ng.☐  Maynotberecognizedbyallprograms.

q  .PSD☐  Na&vefiletypeusedbyAdobePhotoshop.☐  Doesnotcompresslayersofadesign,allowing

forfutureedi&ng.☐  Maynotberecognizedbyallprograms.

Bitmap (Raster) Graphic Formats q  .JPEG(JPG)

☐  Mostcommongraphicfileformat.☐  Fullcolorgraphicformat(16.7millioncolors).☐  Rela&velysmallfilesize.

q  .GIF☐  Indexedcolorformat(256colors).☐  Supportssimpletransparencylayer.

Bitmap (Raster) Graphic Formats q  .TIFF(TIF)

☐  Versa&legraphictypethatcanuseavarietyofcolorformats.

☐  Formatworksbestfordesktoppublishingorprintwork.

Vector (Line Draw) Graphic File Formats q  .SVG

☐  Supportsinterac&vityand2-Danima&on.☐  XML-basedvectorformat.☐  Openstandard.

q  .PNG☐  Supportsadvancedtransparency.☐  Rela&velyaveragefilesize.☐  Canbeinterlaced,op&mizingforinternetuse.