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“The seamless experience” Omnichannel implications for manufacturers and packaging suppliers
Prague Retail Summit
31/01/17
S. Chaplin 31/01/17
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What is it all about?
Rapidity of change “Ultimate Transparency” Packaging as Data Tool Seamless experience
60 seconds check
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S. Chaplin 31/01/17
eCommerce is growing fast all over the place
S. Chaplin 31/01/17
/ 4 Source: Planet Retail 2017
Brick and Mortar is under fire
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/ 5 Source: WSJ, mixed 2017
“Omnichannel” is a new buzz word Google worldwide word searches stats
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Gadgets & Mobile applications are channels
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Consistency is a challenge
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Driving Ultimate Transparency
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Transparency of brand promise
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Digital as enabler
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Types of Transparency
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“On pack” “Physical” Virtual
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e-Transparency: the Lidl’s Milk exanple
http://www.ein-gutes-stueck-bayern.de/produkte/milch/frische-vollmilch.html
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…Immediate connection to the website…
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…and real family farmers
Product Digital Journey
Digitalized Supply
Chain
Digital
Processing
Big Data – IT & Services
Digital
Marketing
Digital Technical Service
Digital Packaging
Digital Pack
Consumer /
Omnichannel
S. Chaplin 31.01.17
Tetra Pak 2016
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Starting with developing an eco-system for Manufacturers
Tetra Pak QR-code (ProCo)
A channel between the Producer and Consumer (ProCo)
The Tetra Pak Unique ID Concept
Data Collector System
Consumer package scanning
Consumer Interaction
Consumer informationProducer information(genuinely/promotions
/fun learning)
July 2016
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“Seamless experience” – why Retailers need Omnichannel?
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So… what should we do?...
Recognise
rapidity of change
Deploy “Ultimate
Transparency”
Make Packaging a
Conduit and Data Tool Invest in seamless
experience
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Drive engagement and fun
Thank
you for
listening!
S. Chaplin 31/01/17
