The premium power drink is exciting more and more

Happy Birthday, NUMONDU Açai!“

energy

people“

The history of NUMONDU is that of the vision of a man who set out to stir up the billion-dollar energy drink market with a premium-power product: Ali Coban, founder and CEO of NUMONDU GmbH. Right from the start, the German-born businessman of Turkish heritage had the goal right in front of his eyes: More power! More taste! More success!Finally a healthy energy drink! One that has a particularly ex-otic, yet natural taste. A drink that stands for a very specifi c attitude towards life: for life-style, energy and success. That is what the graduate business economist from Düsseldorf had in mind in 2009. In other words, it is a quality product that can rightly lay claim to em-bodying the "taste of success." And true to his motto "Don't talk, do!," Ali Coban got mov-ing and did "his homework," as he now says with a smile. He planned, negotiated and orga-nized until the business start to his new company, which is headquartered in Düsseldorf, was perfectly prepared for the fall of 2010. This solid and me-ticulous planning would pay off. Within a few months, the energy drink “NUMONDU Açai” would fi nd thousands of excit-ed customers and make many

people into “energy peo-ple.” Now the lifestyle drink is celebrating its fi rst birthday and NUMONDU GmbH can look back with pride on its very success-ful year with many new partners.

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However, the “birthday child,” NUMONDU Açai Power Drink, is also something very special! The best ingredients from all over the world make the drink uniquely fruity and refresh-ing. The star ingredient is the energy-rich açai berry, which is harvested from açai palm trees in the Brazilian tropical forests. Even the primitive people who live in the Brazil-ian jungle know the power of the brilliant red berries, which they have used traditionally for centuries. Added to that is the valuable Chinese ginseng root, which has a strength-ening and invigorating effect and increases performance and concentration. Guarana seeds are used as a caffeine supplier, which provide their invigorating effect slowly and in appropriate doses. Guara-na supplies the body with en-ergy in a very gentle manner and thus builds up a signifi-cantly longer-lasting effect than normal coffee would. Finally, green tea, one of the oldest cultural drinks in the world, harmoniously com-pletes the mix. The natural fruit sugar “isomaltulose” also cannot be forgotten when

listing the ingredients, whose effect is far superior to that of the traditional processed sugar, because it is metabo-lized much more slowly. In short: Thanks to these in-gredients, “NUMONDU Açai” can maintain its energy level significantly longer than other drinks that con-tain the word “energy” in their names, which are actually only “caffeinated sugar water.”

Besides that, “taurine” and “ g l u c u r o -no lac tone” are two in-gredients that are still used in most energy drinks, even though their benefits are un-clear and their harmlessness is disputed. Because these ingredients are not con-tained in “NUMONDU Açai,” many “competitor products” merit this designation only until their consumers are in-formed about the question-

able nature of these ingredients. Foregoing such dubious ingredi-ents has long paid off for NUMONDU: In this way, the healthy ener-gizer even made it on the “Kölner Liste,” the renowned doping-prevention platform, in June 2011 and is therefore also approved as a real “athlete’s drink.”

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Exactly one year ago, on October 10, 2010, this all around healthy and natural premium drink was launched in the booming net-work marketing market. The NU-MONDU team was able to proudly present its “baby” at the kick-off event in the Gladbeck Hotel “Van der Valk.” Ali Coban and his start-up team had already left nothing to chance during the intensive preparation phase and therefore are rapidly closing in on their goal of establishing NUMONDU as one of the top ten European network marketing companies within five years. Sales of the trendy drink are based namely on the novel con-cept of “hybrid marketing,” which consists of Ali Coban combining “the best of the three worlds of di-rect sales, commercial agencies and referral marketing” into one system.

That paid off for NUMONDU. Al-ready in their first year, the Düssel-dorf LLC was chosen as the “Start-up of the year 2010” by the world’s leading network marketing maga-zine, OBTAINER. Professional pre-paratory work, intensive training of the energy people (as the compa-ny’s sales partners are called), the regular presentation of products and concepts at the so-called “En-ergy Days” and the intelligent dis-tribution system - all of these are factors of success. It must also be mentioned here that NUMONDU is the first energy drink in network marketing to carry the coveted can deposit seal!The reason that cans from other companies do not bear this seal has to do with the nerve-wracking bat-tle in the jungle of German bureau-cracy, which the NUMONDU team has successfully navigated. Since then, the practical refund symbol can now be found on the chic, black and purple cans, which allows you to easily redeem the empty bever-age cans everywhere. The entire business was built very profes-sionally right from the start, from the drink’s approval to the quality

inspection. NUMON-DU fully meets the German logistics and production standards and is therefore also well positioned for a Europe-wide expan-

sion.

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Regular contact with and the special service for sales part-ners are very important for NUMONDU. The Düsseldorf LLC also plays a pioneering role here. All partners always learn fi rst hand via newsletters about all of the major news regarding their company and the healthy power drink. It is a strategy that contributed to a whole series of “energy peo-ple” building successful orga-nizations within a few months and being able to achieve mid-dle and senior management positions in the NUMONDU career plan within a remark-ably short period of time. Res-taurateurs, like sales partners, who constantly develop new great ideas and organize cock-tail parties and NUMONDU events, receive the profession-al support of the NUMONDU PR department in the process, who also regularly report on the new gastronomic partners and other highlights.

Since its launch in the fall of 2010, NUMONDU was there-fore able to convince many restaurateurs, hoteliers and sports fans all over Germa-ny, not least thanks to a well thought out on-line concept. In this way, it was recently pos-

sible to acquire the renowned “Dom Hotel” in Cologne, the oldest grand hotel in Europe, as a new gastronomic part-ner. Only 50 meters away from the Cologne Cathedral, you can enjoy the exotic freshness in the exclusive 5-star ambi-ance. In Austria, the home of the energy market leader, the healthy power drink from NUMONDU has been on the rise since early 2011 and the preparations for opening up the Swiss market are in full swing. Therefore, it will soon be said from the Baltic coast to the North Sea beaches and from the Rhine lowlands to the Alps: NUMONDU – Tastes good! Works well! Feels good!

It is the best basis for sales in-novations, which the creative team led by Ali Coban comes up with in astonishingly short intervals. As a result, NU-MONDU now offers its gas-tronomic partners their own

NUMONDU – Tastes good! Works well! Feels good!

partner site with an integrated shopping system - for free! The restaurateurs and hote-liers can custom design these “HoGa sites.” Your guests will fi nd all relevant information, tips and recipes here regard-ing the refreshment. They will also have the opportunity to order NUMONDU Açai directly on-line. This new type of net-work marketing provides an absolute win-win-win-win sit-uation: The guest receives his refreshing. It is the best basis for sales innovations, which the creative team led by Ali Coban comes up with in as-tonishingly short intervals. As a result, NUMONDU now of-fers its gastronomic partners their own partner site with an integrated shopping system

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- for free! The restaurateurs and hoteliers can custom de-sign these “HoGa sites.” Your guests will fi nd all relevant in-formation, tips and recipes here regarding the refresh-ment. They will also have the opportunity to order NUMON-DU Açai directly on-line. This new type of network marketing provides an absolute win-win-win-win situation: The guest receives his refreshing drink in the small amount of 12 cans delivered at home, the gastro-nomic partner earns sales that take place “out of house,” NU-MONDU has again supplied a few more people with “energy for life,” and the sales partners have another top-argument on hand for acquiring new gas-tronomic partners.

Ali Coban gets to the heart of the benefi ts of this type of hy-brid marketing: “It is already quite clear that the acquisi-tion of restaurateurs is the tur-bo for the network structure. Partners who have understood this are advancing with big steps. It’s logical: If a custom-er already knows our product or has even ordered on-line before, it is much easier to get him excited about the busi-ness concept. Also, since no

other network offers the pos-sibility of generating a steady stream of potential prospects in such a convenient manner, partners are very successful with us who were previously unsuccessful at other network companies. Of course, I am very happy about that!”

NUMONDU is always thinking of improvements, which sim-plify and enrich life. The pow-er of the açai drink inspires the minds and spirits of many people and is now a part of the gastronomic trend. Ali Co-ban can already be proud of his now one-year old “baby.” Whoever has just a little bit of imagination, can already imag-ine how much power this child will have one day. But fi rst it is time to celebrate the birthday. The party will happen at the next Energy Day in Düsseldorf on November 26, 2011. Here, the energy people will wish “the little one” a happy birth-day and happily raise a glass. Of course, it will be celebrated with exotic and fruity power cocktails, mixed with a base of “NUMONDU Açai.” There is only one thing left to say: Hap-py birthday, NUMONDU!

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