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OCP International Partnership © 2008 Industry Organizations Comparison Chart (IP ’08, December 3, 2008 - Grenoble, France) Ian R. Mackintosh Chairman & President, OCP-IP

OCP International Partnership © 2008 Industry Organizations Comparison Chart (IP 08, December 3, 2008 - Grenoble, France) Ian R. Mackintosh Chairman &

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Page 1: OCP International Partnership © 2008 Industry Organizations Comparison Chart (IP 08, December 3, 2008 - Grenoble, France) Ian R. Mackintosh Chairman &

OCP International Partnership © 2008

Industry Organizations Comparison Chart(IP ’08, December 3, 2008 - Grenoble, France)

Ian R. Mackintosh

Chairman & President, OCP-IP

Page 2: OCP International Partnership © 2008 Industry Organizations Comparison Chart (IP 08, December 3, 2008 - Grenoble, France) Ian R. Mackintosh Chairman &

OCP International Partnership © 2008

So, what is it?

• Overview of multiple trade organizations• Describes roles and characteristics of these different

groups• A quick reference chart

• Basically, a spreadsheet

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Page 3: OCP International Partnership © 2008 Industry Organizations Comparison Chart (IP 08, December 3, 2008 - Grenoble, France) Ian R. Mackintosh Chairman &

OCP International Partnership © 2008

Why developed?

• Ongoing enquiries and misunderstandings • Members & Industry, alike

• Invisibility of landscape• No cohesive reference aid• Opportunity to accelerate awareness

• Economic times are bleak. So…• Help understanding of activities, value & benefits• Provide guidance and support for those justifying

budgets

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Page 4: OCP International Partnership © 2008 Industry Organizations Comparison Chart (IP 08, December 3, 2008 - Grenoble, France) Ian R. Mackintosh Chairman &

OCP International Partnership © 2008

Uses

• Provide rapid orientations to individual “.orgs”• Facilitate understanding across the industry• Highlight the DIFFERENT value propositions & goals• Highlight the many similarities and numerous

differences

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Page 5: OCP International Partnership © 2008 Industry Organizations Comparison Chart (IP 08, December 3, 2008 - Grenoble, France) Ian R. Mackintosh Chairman &

OCP International Partnership © 2008

Who needs it?

• Engineering• Seeking TTM and cost-reduction advantages in

collaboration/resource sharing• Marketing

• Seeking data and knowledge for business development, strategic alignment & partnerships

• Management• Deciding “Make vs. Buy” opportunities and

justifying expenditures5

Page 6: OCP International Partnership © 2008 Industry Organizations Comparison Chart (IP 08, December 3, 2008 - Grenoble, France) Ian R. Mackintosh Chairman &

OCP International Partnership © 2008

What does it contain?

• It’s a spreadsheet• Showing high-level characteristics of participant

organizations…

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Page 7: OCP International Partnership © 2008 Industry Organizations Comparison Chart (IP 08, December 3, 2008 - Grenoble, France) Ian R. Mackintosh Chairman &

OCP International Partnership © 2008

.Org spreadsheet

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Page 8: OCP International Partnership © 2008 Industry Organizations Comparison Chart (IP 08, December 3, 2008 - Grenoble, France) Ian R. Mackintosh Chairman &

OCP International Partnership © 2008

.Org spreadsheet (cont’d)

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Page 9: OCP International Partnership © 2008 Industry Organizations Comparison Chart (IP 08, December 3, 2008 - Grenoble, France) Ian R. Mackintosh Chairman &

OCP International Partnership © 2008

Some Interesting Observations• Different focuses, missions, working structures and operations

• Purpose built/one form does NOT fit all!• Different infrastructures required to support each standard or

business purpose• Money IS important

• Primarily membership dues• Was once heavily denied• Benefits, standards and services are PRODUCTS and must be

marketed as such• .Orgs list many collaborations

• Despite the rumors!

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Page 10: OCP International Partnership © 2008 Industry Organizations Comparison Chart (IP 08, December 3, 2008 - Grenoble, France) Ian R. Mackintosh Chairman &

OCP International Partnership © 2008

Availability

• Press release date: September 30, 2008• FREE public access

• www.ocpip.org• FREE participation

• Contact [email protected]

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Page 11: OCP International Partnership © 2008 Industry Organizations Comparison Chart (IP 08, December 3, 2008 - Grenoble, France) Ian R. Mackintosh Chairman &

OCP International Partnership © 2008

Summary• Interest very high

• 1500 hits in two months• Podcast in 4 locations

• Most Engineering Companies need to leverage several or many such memberships• Should “Buy vs. Make” all NON-CORE products, standards and data• Cost savings and TTM advantages• Economies of scale

• All mature industries become “standards-centric”• Sharing data, information and actual standards• Unwise to be left behind!

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Page 12: OCP International Partnership © 2008 Industry Organizations Comparison Chart (IP 08, December 3, 2008 - Grenoble, France) Ian R. Mackintosh Chairman &

OCP International Partnership © 2008 12

OCP-IP Industry Vision

Source: Mackintosh Model

Proprietary/Closed

NATIVE

PP P

Corporate Growth(Product-centric)

Industry Growth(Standard-centric)

Best-of-Breed/Open

Proprietary/Closed

Proprietary/Closed

WHOLEVALUE ADDED INFRASTRUCTURE

S

Page 13: OCP International Partnership © 2008 Industry Organizations Comparison Chart (IP 08, December 3, 2008 - Grenoble, France) Ian R. Mackintosh Chairman &

OCP International Partnership © 2008

A Parochial Note: OCP-IP Update

• OCP Checker• In CoreCreator II, PR date 11/19

• TLM Kits• World class and OSCI 2.0• Testing EOY as planned, ship 1Q09

• OCP 3.0• Technically complete/drafting• Huge body of work• Working Group (WG) participants have full access• Cache coherence, power management, 3rd consensus high-

speed profile, etc.

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Page 14: OCP International Partnership © 2008 Industry Organizations Comparison Chart (IP 08, December 3, 2008 - Grenoble, France) Ian R. Mackintosh Chairman &

OCP International Partnership © 2008

Industry Organizations Comparison Chart(IP ’08, December 3, 2008 - Grenoble, France)

Ian R. Mackintosh

Chairman & President, OCP-IP