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Section X of the October 16, 2012 edition of the Kamloops This Week
Citation preview
K A M L O O P S
THIS WEEKTuesday, October 16, 2012
Salute to Small Business
2012
Tamryn FudgeDog trainer / Animal communicator
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Salute to Small Business 2 ❖ Tuesday, October 16, 2012
When risk equals rewardS
MALL BUSINESS WEEK IS A CELEBRATION of those individual entrepreneurs who are the back-bone of the Canadian economy, those who risk their time, talent and dollars to create opportunity
for themselves and for others.Small-business people have a work-life
balance that includes excitement, fear, risk and opportunity.
They are prime customers of banks and suppliers and they are the prime providers of goods and services for the rest of us.
They need to be appreciated because they generate taxes, create jobs and participate in community affairs.
It is a constant challenge for small-business owners to prepare, compete and position themselves in a global marketplace. This not only anchors the excitement, but also the risk.
To stay with the excitement part, inde-pendent business owners manage the things within their own control — they ask, “What can I do to make things work out?”
They tend not to get down about factors beyond their control. The successful ones are positive, creative and tend to get involved.
The successful owners establish relationships with their customers and their community.
They are active with the chamber of commerce, local business improvement associations (BIA) and service clubs.
The flip side is about those of us who shop for the best deals. It isn’t always about price; it is often about value and about place.
And, we decide where we want to shop. The business person and their relationships,
like with their BIA, can make the area a better place to do business.
Examples are collaborations to manage public space through joint efforts, such as outdoor art projects, public planters, building makeovers community gardens and community plans.
All work to enhance curb appeal, create area pride and, ultimately, build more business for the local entrepreneur.
We are all in it together and the small-busi-ness person wears both risk and opportunity.
They enhance their opportunity by getting involved to make their area all it can be.
Peter Mutrie is manager of the North Shore Business Improvement Association
PETER MUTRIE
View from theNORTH SHORE
Salute to Small Business Tuesday, October 16, 2012 ❖ 3
Goddyn & AssociatesGoddyn & Aossociates
Financial Services Inc., founded and owned
by Carol Goddyn, CHS, is a Kamloops-based insurance agency specializing in all lines of life, critical illness, disability and mortgage insurance. The agency also specializes in all investment options, including RRSP’s, TFSA’s and RRIF’s, as well as group and personal health and dental plans.
Carol has more than 21 years of banking and insurance expertise. She started her career in the banking industry in 1988, and in 1996 she switched her career focus and became licensed as a fi nancial services representative with Sun Life Financial. After leaving Sun
Life in 2001 Carol began to see that in order to best serve the varied needs and interest of her clients she needed to expand her horizon and off er products and services from all of the top insurance and fi nancial services company’s product lines.
Goddyn & Associates Financial Services Inc. was established to provide these products and services. Over the years Carol has developed a loyal clientele and is dedicated to creating long-term relationships, built on trust, professionalism and friendship.
Along with ensuring each client’s needs are met, she strongly believes in continuing her education to hone her customer
services and product knowledge skills, she completed her Certifi ed Health Insurance Specialist (CHS) designation (formerly RHU).
Carol’s role as a fi nancial services representative is to inform and educate clients regarding all the fi nancial risks to which they are exposed. Beyond that, there is also a need to help families and businesses identify their needs and goals and Carol prides herself on ensuring that her clients receive excellent solutions to their insurance and investment needs.
Her cornerstone belief is that “the client comes fi rst.”At Goddyn & Associates, we don’t work for the insurance companies; we work for you, our clients.
YOUR NEEDS... YOUR LIFEDo you have a fi nancial plan to protect against risks along the way?
Carol Goddyn, CHSFinancial Services RepresentativeSponsored by Industrial Alliance
GGODDYN & GODDYN & ASSOCIATESASSOCIATES
Financial Services Inc. Financial Services Inc.
209~141 Victoria Street, Kamloops250.374.2138 • Fax: 250.374.9621
Toll Free: 1.866.374.2187 • CarolGoddyn.com
• RRSP’S (guaranteed loans up to $25,000• TFSA’s, RRIF’s, & RESP’s
• Group & Personal Extended Health & Dental Plans• Life/Term Insurance• Mortgage Insurance
• Critical Illness Insurance• Disability Insurance
Acupuncture, herbal medicine, & food therapy
Helping you Create the Conditions for Healing
Dr. Andrea Hansen, Doctor of Chinese Medicine and AcupunctureSuite 260-546 St Paul Street, Kamloops BC V2C [email protected]
Fertility and menstrual cycle concerns, pre and postnatal support, menopause, Sleep issues, digestive complaints, anxiety and stress, headaches and more…
Andrea Hansen is also a Fertility Awareness Educator helping couples learn to identify key fertility signs to assist them in achieving pregnancies.
Wild Roots welcomes you to come and enjoy the fresh start and wellness that Chinese medicine has to off er.
Wild Roots Chinese Medicine & Acupuncture Clinic
Salute to Small Business 4 ❖ Tuesday, October 16, 2012
THERE ARE MANY FACTORS THAT
influence the success of a small business in any
downtown area.
Their location within the area has to suit the
type of business. The premium paid for prime locations has
to be offset by the additional revenue gained.
Does it balance?
A destination business can do well off the
main strip, but one that relies more on walk by
traffic and impulse shopping will not.
The overall environment of your downtown
is an important factor. Customers should feel
comfortable and safe as they stroll about.
Equally attractive is the vibe; are people
excited and happy to be here? Socializing with
friends on the street, doing business in the cof-
fee shops and spending extra time hanging out
because it feels good.
Downtown Kamloops certainly excels in
social environment.
Every business requires access to a broad client base.
People living and working in the downtown are built-in
customers. The number of downtown residents has been
steadily increasing in the past decade which equates to
more people on the streets at all times of the day and night. This has resulted in increased numbers of successful
businesses, particularly restaurants and coffee shops.There are approximately 10,000 people who work in the
downtown area. These people make up about 40 per cent of our customer base. Thirty-four per cent of our shoppers who work downtown also live downtown.
This shows that people like to shop near where they live or work — presumably because they like the area and are loyal to it and, in practical terms, they are already parked and don’t have to drive.
This brings us to another factor — access and parking. When businesses are looking for a location, parking is one element they take into account. They look for affordable and available parking for employees as well as convenient parking for customers.
The reality is that the majority of people in Kamloops are very reliant on their automobiles. We have one of the highest transit rider ships in B.C. and yet we still have a shortage of employee parking in our downtown.
GAY POOLER
View fromDOWNTOWN
Parking remains vital to a vibrant downtown
CONTINUED ON PAGE 6
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Salute to Small Business Tuesday, October 16, 2012 ❖ 5
At a GlanceAveda Concept SalonFocus on environmental protection
Educated & professional staff
Ongoing training throughout the year
Family atmosphere
Strong Team Spirit
Quality & Commitment to the
Salon Industry
Aveda Earth Month project to raise
money for Watercan. In 2012
Changes raised the most money out
of any Aveda Concept Salon
in Canada.
Retail bags which are biodegradable
Proud participants of Adopt A Road
Change is the consistent at
Changes Salon.
And, it can be as personal as a
change in hair colour or style
to as big as helping to change
the world through the Hillside
Drive salon’s participation in
WaterCan, a Canadian charity.
The full Aveda-concept salon at
401-1150 Hillside Dr. has been
in operation for 15 years and,
during that time, owners Alana
and Leianne have created a family
of master stylists with decades of
experience in the industry.
The team includes nine
professional stylists, two
estheticians and customer-
service representative, all trained
in Aveda Advanced Education, a
program run by the company that
helps build technical skills and
discover new artistic inspiration.
At Changes, that means
providing the ultimate comfort
and service to guests —
including a beverage while
they’re being pampered in the
warm, friendly studio.
It means providing high
performance with botanically
based products that are better
for the professionals and their
customers.
That care doesn’t stop at the
studio doors, though.
Changes staff take part in Earth
Month every April, raising
money for the WaterCan
program, which builds wells
in disadvantaged countries so
people there can have clean, safe
drinking water.
This year, the Kamloops salon
raised the most of the more than
600 Aveda salons in the country,
with stylists selling raffl e tickets
for a haircut and colouring.
They also sold candles, held a
dinner and silent auction and
held a workshop for customers
on how to style their hair
properly to raise money for
WaterCan.
When they were done, they had
raised more than $9,000, with
Jennifer Akins collecting $1,500
of that total.
That was enough for her to
be the top fundraiser at the
Kamloops salon.
Akins was chosen to travel to
Tilwari, India, in November with
Aveda to see the well project
WaterCan is involved in there.
Changes’ staff works as a family,
thinks as a family and gives back
as a family.
Come in and become part of the
Changes family and enjoy the
experience.
#4O1-115O Hillside Dr. 25O.374.77OO
www.changesstudio.com
#401-1150 Hillside Drive250-374-7700 • www.changesstudio.com
CongratulatesChanges Hair Studio & Spa
for winning in the following categories:• Retail • Growth • Environmental Sustainability
7 TIME INTERNATIONAL WINNER!salon today celebrates the success of this business and
commends its owners for providing outstanding service to clients and a positive work environment for staff, and we
thank them for sharing their leadership strategies with others.
MODERN SALON media salon today&
Aveda Earth Month Campaign
Changes to the world this salon’s focus
Leianne ~ Owner
Alana ~ Owner
Salute to Small Business 6 ❖ Tuesday, October 16, 2012
Transit and biking simply don’t work for everyone for myriad reasons.
The lack of sufficient employee park-ing has created issues for customers. It is harder to find a spot on the street, enforce-ment on time limits has increased and resulting tickets have not been positive for customer relations.
The Kamloops Central Business Improvement Association (KCBIA) has been, and continues to be, working toward concrete solutions for parking downtown.
We encourage our area workers to embrace the idea of using off-street lots. Even if they have to park a five- or 10-minute walk from the centre of town, the walk is pleasant, healthy and finan-cially positive for business.
A parking stall on the street can gener-ate $100 per hour in sales for nearby busi-nesses. Up to $800 a day should be incen-tive enough to find an alternative location for staff to park.
As an employer, do you know where
your staff is parking? Please ask!KCBIA’s Parking Solutions Group,
which included business owners, develop-ers and city representatives, put forward a comprehensive package of parking rec-ommendations for city council.
A key part of the parking-solutions strategy is to have more parking built so business owners and staff have more viable parking options.
An expression of interest was sent out by the city and it received eight responses.
The cornerstone of the strategy is the creation of a parking infrastructure fund.
The fund would see all additional reve-nue generated by meter-rate increases and use it to pay for parking improvements downtown (new technology, land acquisi-tion, development and alternatives).
It’s parking paying for parking!Managing our current parking invento-
ry emerged as a priority from the Parking Solutions Group.
We want our customers to have posi-tive experiences downtown.
Parking should be customer-oriented — readily available and convenient to use, with options for payment type, length of stay and freedom to move locations with one payment.
All this and so much more can be accomplished with newer technology.
On-street parking-payment kiosks give us the ability to enter licence-plate numbers at a pay station located within four parking stalls, use coin, credit or phone for payment, add an additional third hour for a little higher cost and much more.
To make this work we are recom-mending an increase in meter rates and discounted fine rates because our rates are unrealistically low, they have not been raised since 1994 and it is cheaper to park on the street than use off-street lots.
Change can be hard, but in order for growth to occur, we need to embrace it!
Gay Pooler is general manager of the Kamloops Central Business
Improvement Association
Parking infrastructure fund cornerstone of plan CONTINUED FROM PAGE 4
Salute to Small Business Tuesday, October 16, 2012 ❖ 7
B.C. small-business optimism increased for the first time in four months in September, according to the Canadian Federation of Independent Business (CFIB).
The Business Barometer rose to 59.0, compared to 56.4 in August and 60.5 in July, mirroring the trend in the Canadian national average of 62.0, which increased from 60.0 in August.
Index levels between 65 and 75 generally indicate a growing economy.
B.C. is now in seventh place nation-wide for business confidence, improving from eighth place last month.
Newfoundland and Labrador climbed into the top slot for most optimistic province in the country, followed by Alberta and former leader Saskatchewan.
When reporting the current state of
their business, 31 per cent of small business owners answered “Good” versus 53 per cent who replied “Satisfactory,” representing a one per cent decline in each category since August.
Those responding “Bad” rose two points to 16 per cent.
More highlights:Seventy per cent of B.C. employers
do not plan to make changes to full-time employment levels, while 14 per cent plan to increase them and 16 per cent expect to reduce them.
Taxes and regulations remained the biggest cost pressure cited by 59 per
cent of respondents, followed by fuel and energy.
Forty-four per cent of B.C. small businesses say that insufficient domes-tic demand is their main operating challenge, with the shortage of skilled labour the next most cited category.
All of this is outlined and illustrated in the BC Business Barometer for September.
The national report, including a com-parison chart of CFIB’s business barom-eter and GDP, can be found online at cfib.ca.
B.C. business confi dence regains ground
www.rlrbc.com
830 Laval Crescent, Kamloops250-372-7738
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We offer a complete line of engineered wood products and packages to suit all of your projects, from backyard garden sheds, custom homes, hay sheds & barns to large scale commercial projects.
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Salute to Small Business 8 ❖ Tuesday, October 16, 2012
The Small Scale Food Processor Association (SSFPA) is about to embark on its Get Ready to Grow! tour of eight British Columbia communities — includ-ing Kamloops — through the fall of 2012, taking fresh ideas to growing food-processing businesses across the province.
Each stop on the tour will include a series of presen-tations designed to help small businesses grow, includ-ing adopting digital technology, worker safety and an overview of online food-processing development resources.
Get Ready to Grow! will stop in Kamloops, Creston, Grand Forks, Summerland, Prince George, 100 Mile House, Langley and Nanaimo. The Kamloops event is scheduled for Thursday, Oct. 25, at Thompson Rivers University’s Culinary Arts Building.
Candice Appleby, SSFPA executive director, is excited about what the tour offers small business.
“The demand for B.C. food products is growing at a rapid pace and we want to make sure that new and existing agri-food businesses have access to the tools they need to help them meet the growing demand.”
WorkSafe BC is also a partner on the tour.WorkSafe BC statistics show that injury rates
increase when a small-scale food-processor company has between 10 and 19 workers, compared to those with fewer than 10 employees.
For a growing business, the impact of lost productivity resulting from an injured worker can be significant.
Appleby is also eager to help small businesses adopt digital technology, important for businesses located far from large urban centres.
“We’re especially excited to introduce TotalSnap to local businesses,” Appleby said.
“This online solution — developed by Hosting Nation out of Parksville — offers businesses an affordable and user-friendly marketing system to help maximize their online presence, including e-commerce, social media and mobile phone-friendly websites.”
Doors open for registration and networking at 4 p.m. Nourishing refreshments will be provided.Sessions start at 4:30 p.m.There is limited seating and pre-registration is
required. The after-hours event is offered at no charge.For more information and online course registration,
interested businesses should visit the Small Scale Food Processor Association website at ssfpca.net or call, toll-free,1-866-619-7372.
Get Ready to Grow! in Kamloops on Oct. 25
Salute to Small Business Tuesday, October 16, 2012 ❖ 9
Kamloops Dance Academy off ers professional instruction in ballet, tap, jazz, hip hop, musical theatre, lyrical and pointe. It off ers a huge variety of classes for ages 2 (Tots program) to adult. Our teachers believe the level of instruction is very high and they have fun doing it. Kamloops Dance Academy is a family-oriented business that is very involved in the community – most recently at the Pink Ribbon Ball.
A few things set Kamloops Dance Academy apart. They are an exam school affi liated with the National Association of Teachers of Dancing in London, England. All 13 teachers are
fully certifi ed and continue to upgrade. They also bring in guest teachers and travel often to better themselves and their craft. In 2006, after
completing a successful audition, the troupe travelled and performed at Disneyland. At the Great Canadian Dance Challenge, KDA placed second overall at the Grand Championships in 2012, and were Junior Grand Champions in 2011.
Something you may not know about the Kamloops Dance Academy is that the Valleyview business has been here for 29 years. Whether you’re new to dance or always wanted to join, watch for our July 1st registration every year!
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Kamloops Kamloops Dance Dance
AcademyAcademy
VALLEYVIEW SQUARE 7-2121 ETC Highway • 250-828-0499Visit www.kamloopsdance.com
Salute to Small Business 10 ❖ Tuesday, October 16, 2012
Small businesses have the opportunity to nominate themselves to become one of B.C.’s best in the Successful You Awards Contest, which is now open for nominations.
The 10th annual Small Business BC Successful You Awards Contest celebrates the top small businesses from across British Columbia.
Entrepreneurs will be awarded in six diverse categories for the contributions they make within their own commu-nities and to the greater economy.
“We’re pleased to continue supporting small business-es across B.C. and recognizing them for their outstand-ing contributions,” said Small Business BC CEO George Hunter.
“We look forward to a group of high-calibre nominees this year.”
Business owners will compete to be named B.C.’s Best Company, Best Concept, Best Employer, Best Community Impact, Best Online Marketer and Best Green Business.
“This provincewide contest recognizes the strength, determination, passion and ingenuity that represents the entrepreneurs in this province,” said Lindsay Olson, the Insurance Bureau of Canada’s vice-president for British Columbia, Saskatchewan and Manitoba.
“Our continued support for Small Business BC and the Successful You Awards Contest is one of the many ways we ensure that small-business owners are recog-nized for their hard work and determination.”
The Insurance Bureau of Canada returns this year as title sponsor of the Successful You Awards for the fourth year in a row.
Business owners across B.C. can now self-nominate and will be tasked with gaining as many votes as possible through social media, word of mouth, e-mail — or any other means possible — by Nov. 30.
The top 10 highest-voted nominees in each category will be announced as finalists on Dec. 13,, 2012, then go on to submit an application that judges will use to decide the top five finalists from each category, who will announced on Jan. 30, 2013.
The top five finalists will present a t10-minute pitch to judges.
The winners of each category will be announced at the Successful You Awards Ceremony on Feb. 28, 2013, at the Pan Pacific Vancouver.
More details of the nomination process and the Successful You Awards Ceremony can be found online at successfulyou.ca.
You! Yes, you, can compete for these awards
Is this how you feel when you try to Is this how you feel when you try to talk to your bank about Mortgage Options?talk to your bank about Mortgage Options?
Deal with a Mortgage Professional that truly understands the rules of the game. Unlike banks, we don’t try and match you to our needs. We work for you - by shopping
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#207, 242 Victoria St., Kamloops, BC V2C 2A2
250-374-2222 • www.mortgagesbc.ca
Salute to Small Business Tuesday, October 16, 2012 ❖ 11
Think Local LocalBusinessProfi les
In this space next week: Could be you
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Salute to Small Business 12 ❖ Tuesday, October 16, 2012
Think LocalNo. 5in a
Series
LocalBusinessProfi les
In this space next week: Could be you
If running is your
therapy
You already know
the value of a great pair of
running shoes
74~1395 Hillside Dr. Aberdeen Village
(beside Milestones)
check out our webpage at www.runnerssole.com
250.377.4055
Wayne Richardson loves looking after your feet. His locally owned and operated business, Runners Sole has the largest selection of footwear in the BC Interior. Richardson says "Our staff are fully trained to check the length, width and depth of your feet including the arch, ailments-bunions, planter fasciitis, etc." "We also analyze your gait as you walk to fi nd out if you have a Pronated, Neutral or Supinated foot." This is simply whether you walk on the inside, outside or all of your foot. Most people wonder why their shoes wear in certain spots more than others." This is your gait and
we can help you with that to avoid muscle and joint pains", adds Richardson.
Runners Sole will try several shoes in your foot type to fi nd the correct fi t for you and the activities you love to do. "We take pride in helping you and put your feet fi rst", said Richardson.Wayne is also a great
community supporter and enjoys giving back to Kamloops. "Our great team of staff and customers has helped our business grow tremendously & supporting numerous community groups and organizations is something I really love
doing", said Richardson.
The Runners Sole team are multi-sport enthusiasts committed to ensuring that individuals are fi tted in shoes and apparel according to foot structure, activity level or type of activity and body ailments. As Kamloops' technical store they want to provide you with the correct shoe rather than the trendiest or most expensive shoe. Keeping true to what they do, they want you to have what's best for YOU!
Runners Sole owner Wayne Richardson has been serving Kamloops and area for 10 years. There are some bright colours that have just arrived.
FOOTWEAR: The proper fi t is crucialto your health and well being
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Salute to Small Business Tuesday, October 16, 2012 ❖ 13
In today’s competitive business landscape, it is important to assess how best to use your resources to meet the challenge of recruiting, retaining and engaging employees while manag-ing absenteeism, employee turnover and an aging workforce.
Studies confirm that workplace-wellness programs are effective at reducing sick leave, improving employee health, boosting morale and increasing productivity.
• What is Workplace Wellness?Looking after the wellness of your employees does not
have to solely focus on safety and injury prevention. Recently, businesses have introduced programs that are
designed to assist employees to choose healthier behaviours, like being more physically active or quitting smoking.
The programs focus on increasing knowledge and oppor-tunities to learn new skills, to make it easier for employees to make healthier choices.
• Why Wellness Programs are ImportantWorkplace-wellness programs are an important business
strategy. Not only are they essential for improving employee health and wellbeing, but they also reflect a business’s reputa-tion as a socially responsible employer.
Workplace-wellness programs attract new talent, and help retain and engage current employees.
In fact, the 2007-2008 Towers Perrin Global Workforce
Study showed that the most powerful influencer of employee engagement was found to be “the knowledge that senior man-agement is sincerely interested in my well-being”
• Where to Find HelpIf you would like to offer this type of program to your
employees, but feel like you do not have the time or resources to dedicate to it, help is available.
The Canadian Cancer Society, BC and Yukon Division, in partnership with Healthy Families BC, have joined together to provide a helping hand.
WellnessFits is a free comprehensive workplace wellness program that can offer you the resources and support you need to create a healthy workplace program.
Resources include online tools and information on healthy eating, physical activity, healthy minds, being tobacco-free, and sun and UV awareness.
There are also opportunities to address the specific needs of your business via phone, email and on-site visits.
• Learn MoreWellnessFits is a partnership of the Canadian Cancer
Society, BC and Yukon and the Province of British Columbia’s Healthy Families BC initiative.
To learn more, go online to wellnessfits.ca or contact them at 1-855-939-9355 or [email protected].
Wellness in the workplace works wonders
Salute to Small Business 14 ❖ Tuesday, October 16, 2012
What’s in your pet’s bowl? Not all pet food is created equal!
We only carry foods that contain ingredients you would eat yourself. Quality meats, whole grains, fresh fruits, and vegetables and a complete line of vitamin and mineral supplements. We are dedicated to offering people only wholesome alternatives for their pets.
Your pet’s diet is as important as your own. That’s why selecting a healthy pet food is the most important choice you can make for your pet.
By eliminating fi ller ingredients such as corn, low grade proteins (by-products), chemical preservatives and additives, you are greatly improving your pet’s health.
At a Glance Dedicated exclusively to
natural raw and dry foods
Unique selection of hand
made gourmet treats and
cakes
Knowledgeable friendly
service, focused on
educating our customers
Budget and menu
planning available
Fresh and bulk meat and
bones available
Supplements, remedies,
and grooming products
Fantastic selection of
toys, collars, coats, boots,
and accessories
Receive 1 Biscuit Buck for every $1.00 you spend at your favourite Bone &
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Locally owned & operated!A103-1180 Columbia St. W. • 250-851-9247
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The Natural SolutionFor Your Pet!
Salute to Small Business Tuesday, October 16, 2012 ❖ 15
Our commitment is to make your Travel needs a Reality
At Travelwise we understand the new generation of vacationers and business travellers have higher expectations than ever before. They want more choice, greater fl exibility and more emphasis on the needs of the individual. As part of one of Canada’s largest networks, we off er massive buying power to off er clients unmatched value and service. Being local, we provide store front access you just can’t get on line.
Our team of Travel consultants thrive on arranging “experiences”, whether it’s an adventure trip through Africa, a River Cruise in Europe, or an exotic beach retreat. Our slogan is “We’ve Seen It, We’ve Experienced It, Count on our Expertise”.
We don’t take our slogan lightly. Every year we travel to new destinations, inspect resorts and hotels, explore ships and airplanes. We are your “travelled” agents. We are Kamloops most experienced agency. Collectively, we have almost 175 years of travel experience. Having been in business for 17 years, our dedication to our clients allow a hands on approach that goes beyond the computer.
Although we have clients all over the world, we appreciate our customers keeping it local. We are honored to be part of a thriving community, and are thankful we are able to give back through contributions to local charities, schools, and sports teams.
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Roxanna Ferguson30 years experience
Nancy Cuzzetto12 years experience
Jackie Blackwell22 years experience
Patty Burnett32 years experience
Lorrie Perras14 years experience
Perdita Bostock22 years experience
Michelle Blackmore27 years experience
Shannon Somerton12 years experience
TRAVELWISE 456 Victoria Street250.851.0211
travelwise.ca
We are your “travelled agents”!
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Salute to Small Business 16 ❖ Tuesday, October 16, 2012
Here’s how to sell your small-business websiteExplore your options before you exit
There could any number of different reasons you have decided to exit your online business or shut down your website.
Before taking your site down altogether, explore the options available to you with knowledgeable web profes-sionals. Together, you might be able to determine how you can improve your website to attract the traffic or sales you had planned to achieve.
Selling your online businessIf you have explored all your options
and still would like to exit your online business, then your current domain name and portions of your online busi-ness could be valuable to others.
For this reason, you may consider selling your online business, or the domain name by itself.
You can advertise your online business for sale on any number of online marketplaces.
Be prepared to provide the following:• Past performance, such as number of visits, page
views, bounce rate and other website metrics. Web analytics tools such as Google Analytics can easily generate this kind of information.
• Business costs: Professional financial statements show-ing a minimum of two to three years of business history (if you are operating an ecommerce site)
• Growth potential: It also helps to inform your potential buyers about the reasons you’re selling your online business.
If you’re honest, you will have a better chance of establishing their trust and making the sale.
Selling your online business may involve non-compete agreements, due diligence disclosures and multiple contracts.
A successful sale could have tax implications as well.
Consult a lawyer and an accountant for guidance.
Online marketplacesThese online marketplaces specialize in selling websites
and ecommerce sites. Please know that website brokers typically charge commissions for sales.
Salute to Small Business Tuesday, October 16, 2012 ❖ 17
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URBAN CABIN OWNER Rhonda Murray combines style and quality with durability to suit a variety of budgets at her store. “At Urban Cabin”, she said, “it’s all about getting the look a customer wants — and helping them get it for less.”
“My husband Chris, was a professional hockey player which allowed me a generous furniture budget. Now he’s retired from hockey and works as a fi reman, so I have less of a budget to work with, but my love of nice things hasn’t changed. So, I do more research and shop smarter and we can help our customers do the same.”
Urban Cabin has transitional to modern country styles, which are clean-looking, but also warm, cozy and inviting. Murray said she looks for furniture that is not only functional and beautiful, but durable as well. “I gravitate towards quality because it has to withstand the rigours of daily life,” she said. “My own family consists of a husband, 3 boys and a dog, so I absolutely require durability ”
Urban Cabin has Kamloops’ largest selection of designer fabrics, and they feature several of their upholstery pieces with down seating. Murray believes it’s important to bind room design with comfort — and that casual chic look is exactly what people get at Urban Cabin.
“Th ey want something that looks good, but it has to be comfortable too,” she said. “It’s got to be the whole deal.
Between Murray and associate Helen Zak, they have 17 years of experience in the furniture industry. “ We pride ourselves on being very knowledgeable of the entire industry, and we like to think our customers are making an informed decision when they make a purchase from Urban Cabin.
Salute to Small Business 18 ❖ Tuesday, October 16, 2012
Small businesses have a lot of competition during the holi-day season and success is often dependent upon a well thought-out marketing plan. Social media and email marketing are fan-tastic tools to help you stand out from the big guys.
Here are some tips to help get you Started: • Develop a schedule to help build holiday momentum:
Momentum will be crucial in determining whether this year’s holiday season will be one worth celebrating for your business.
Create a schedule that maps out the weeks leading up and through the holiday season with specific goals for each of the big days.
• Pay attention to what your fans, followers and read-ers really want this year:
If you want your busi-ness to be part of your cus-tomers’ holiday plans this season, you’re going to need
to deliver content they actually care about. You should do this year-round, but this is especially important during the holidays when your customers are not only busy, but are also being bom-barded by content from a number of other businesses fighting for their attention.
Tell your readers and fans about upcoming holiday promo-tions or provide a sneak peak at new seasonal products to build excitement and give them the exclusive content they want. But, remember to be a resource, not just a sales pitch.
Provide them with something they use this holiday season — it can be something as simple as advice for preparing their shopping list, tips for throwing a dinner party or even a special coupon for subscribers only. You can also post tips on Facebook or share articles on Twitter.
• Make the holidays an event: You don’t have to wait for the big shopping days, or even the official day of the holiday, to give your customers a reason to celebrate this season.
In fact, planning an event earlier in the season — before your customers schedules get filled with work parties and fam-ily gatherings — is a great way to get your customers in the holiday state-of-mind.
It’s also a great opportunity to help make a difference this holiday season by partnering with a local non-profit group and doing some fundraising for a cause that’s important to you as a business owner.
• Remember what works during the other seasons: The best practices and strategies you use in your email marketing and social media throughout the year will not only still be effective in November and December, but they will help you engage your customers in October to get them ready for the holiday push.
Using rich media, like photos and videos, for example, is a great way to start building that excitement.
Post pictures from past holidays or give a sneak peak at new products — and then ask your fans to comment, like, or share.
5. Be authentic: One of the biggest reasons people choose to shop with small businesses is the personal connection they’re able to provide.
holidaysuccesstips
Salute to Small Business Tuesday, October 16, 2012 ❖ 19
Think LocalNo. 4in a
series
LocalBusinessProfi les
LOCAL OWNERSHIP & NATIONAL BUYING POWER
In this space next week: Could be you
The Leader in Pharmacy Convenience
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Everyone knows Shoppers Drug Mart is a leading Pharmacy in Canada. One of their little known facts though is that every Pharmacy is locally owned and operated. In Kamloops, Shoppers Drug Mart has four locations to provide the best service and convenience for the entire community. The four locations are locally owned and operated by Jim Motokado-Valleyview location, Mike Huitema-Sahali location and Tim Phillips-North Shore locations.
Founded in 1962 by Toronto pharmacist Murray Koffl er, the Company has grown to a network of more than 1,180 Shoppers Drug Mart/Pharmaprix stores across Canada. These stores are locally owned and operated by the Company’s licensed Associate-owners who have helped build a brand that is synonymous with exceptional service, value and trust.
With fi scal 2009 sales of approximately $10 billion, the Company is the leader in Canada’s retail drug store marketplace and is the number one provider of pharmacy products and services.
For local owners Mike, Tim and Jim,
they are committed Pharmacists that provide you the services and support you need to understand and manage your prescriptions. By taking a leadership role in looking after your health there is also a Certifi ed Diabetic Educator on staff at the North Shore & Valleyview locations. Shoppers Drug Mart offers the most convenient hours for prescription service. Both the Valleyview and Sahali locations are open 8 am to midnight 7 days a week and the North Shore location is open 8 am to 10 pm 7 days a week, Brock location is Monday-Friday 9-7, Saturday 9-6, Sunday 11-5. Every day from Monday to Friday all 4 locations have free prescription deliveries. This is perfect for people with busy schedules or
that are not able to come in to the pharmacy. Sahali location owner Mike Huitema said “Nobody touches Shoppers Drug Mart on convenience for our prescription service”.
All four locations provide compliance med organizer packages as well. The Med-Organizer Packs are designed to help make it easier to manage regular medications and ensure they are taken properly for those taking 3 or more prescriptions daily.
Together with their team of pharmacists & pharmacy technicians, your locally owned and operated Shoppers Drug Mart Pharmacists, Jim, Mike and Tim are dedicated to making a difference to the health and well-being of your family.
TIM PHILLIPSPharmacist/Owner
Northills Mall & Brocklehurst
MIKE HUITEMAPharmacist/Owner
Sahali
JIM MOTOKADOPharmacist/Owner
Valleyview
EXCLUSIVE TO SHOPPERS DRUGMART
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Salute to Small Business 20 ❖ Tuesday, October 16, 2012
DID YOU KNOW THAT IN B.C., MORE THAN one-million people are employed by small busi-nesses? Or that 98 per cent of all businesses in B.C. are small businesses?
Small business is big business in B.C. Premier Christy Clark understands just
how vital small business is to the economic engine of B.C. and that is why she has made small business a priority by creating my new portfolio.
This will allow all of government to focus specifically on the issues and concerns that affect business owners and their communities.
This October, I want everyone to recognize small businesses, as well as their owners and employees, throughout B.C.
Owning and operating your own business is no easy task.
It’s work that requires immense courage, imagination, dedication and drive.
You work long hours and invest everything you’ve got into making your business a success.
I am constantly amazed by the wonderful things that
B.C.’s small-business owners are doing in their communi-ties.
Even if you don’t own your own business, or aren’t employed by a small business, those businesses support your communities every day.
B.C.’s small-business owners also under-stand the need to be fiscally disciplined and why having a balanced budget is so important.
As one columnist recently noted, “ . . . when it comes to understanding the importance of jobs and fiscal discipline, and providing for one’s family, there is no sector that under-stands it better than BC’s small-business sec-tor.”
I understand the life of a small-business owner as I ran my own business for 21 years.
I also worked with other businesses in my community, with the B.C. Chamber of Commerce and with the North Vancouver Chamber of Commerce.
As the minister of state for small business, I will work every day to make it easier for small-business owners to do business in B.C.
NAOMI YAMAMOTO
Minister’sNOTEBOOK
Small business is big business in B.C.
CONTINUED ON PAGE 22
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Kamloops Full Service Recruitment Agency
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Salute to Small Business Tuesday, October 16, 2012 ❖ 21
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Salute to Small Business 22 ❖ Tuesday, October 16, 2012
Sometimes what’s most challenging for business owners is getting things up and running.
In B.C., we are blessed to have so many creative and talented people and, often times, their new and innovative ideas need financial support to get off the ground.
We want to encourage more angel investors. As part of the BC Jobs Plan, our government is providing a $3-mil-lion increase to B.C.’s successful Small Business Venture Capital Program tax credit, targeted to direct investments in new businesses.
This program encourages angel inves-tors to invest their own capital directly into eligible, local, small business and offer strategic expertise.
We support this program with up to $100 million annually.
I hear one thing time and time again from our business community — time
spent filling out forms is time away from improving and growing their businesses.
B.C. is leading the country in the fight against red tape. We’ve reduced regulatory requirements by over 42 per cent since 2001 — that’s more than 150,000 regulatory requirements off the book. And, we’ve committed to holding the line right through to 2015.
We also continue to support BizPaL — now in 112 communities — in addi-tion to the expansion of the mobile busi-ness licence.
But, we know there are more things we need to do to help the close to 400,000 small businesses operating in B.C. That’s why it’s important to hear from owners about what’s working and what needs improvement.
As co-chair of the Small Business Roundtable, I will be consulting with business communities throughout the province. I’m confident that by working together, we will be able to create the
most business-friendly environment in the country.
I also want to recognize the Canadian Federation of Independent Business and their SmallBiz Saturday event on Oct. 20.
I encourage all British Columbians to get out and support your local small businesses. They are vital to the health and growth of your city or town and B.C. would not be the same without our small-business owners.
This month, I will be out in commu-nities throughout the province, meeting with small-business owners and their employees to celebrate their successes and listen to their concerns.
I hope to see many of you during Small Business Month in B.C.
Thank you to the small business com-munity.
You are not only owners of business-es, but moms, dads, coaches and volun-teers who are the heart and soul of B.C.
Yamamoto: The red-tape fi ght in B.C. continues CONTINUED FROM PAGE 20
Salute to Small Business Tuesday, October 16, 2012 ❖ 23
Growing communities one idea at a time since 1987.
#230 - 301 Victoria St.Kamloops, BC V2C 2A3
T: 250-828-8772Toll-free: 1-877-335-2950
Do you need help with a business start-up, expansion or purchase of a business? We may be able to help with one or more of our services.• Loans for Business • Business Consulting Services• Business Training Services • Self Employment Program• Business Plan Development Workshops
Community Futures Thompson Country (CFTC) is pleased to provide new business services for the Kamloops region.
Connect with the world via video conferenceVideo conference applications are limitless and may include training, meetings, announcements, staff recruitments, all at a fraction of time and expense.
David and Andrea Tombs picked downtown Kamloops for their Terra Restaurant.
History is built into the fi ne-dining experience at 326 Victoria Street. The building fi rst housed the Strand Theatre and its long-dismantled marquee still resides in the basement. Terra is licensed for 70 seats, but seating is limited to 55 for better accommodation.
“We like the feel of downtown,” says David, whose family restaurant venture follows his time as head chef at a major Sun Peaks hotel. He began his culinary career in 1994 at Dubrulle Cooking School in Vancouver.
“We started thinking seriously about the restaurant in 2010,” he says. “We opened on July 18, 2011.”
With a menu that changes monthly throughout the year Terra offers patrons select dishes featuring naturally raised or organic local meat, game and produce. The em-phasis is on seasonality.
“We don’t have a specifi c style,” David says. “We let the ingredients dictate the style, and this depends on what’s available.”
Selections on Terra’s varied Mains menu for October include “a daily selection of fresh, sustainable seafood,” along with steak, free-range chicken, pork, duck and risotto entrees imaginatively partnered with colorful and fl avorful seasonal vegetables.
“Our aim is to give our guests a really exceptional ex-perience,” says David. “We’re not interested in trying to be like other restaurants - and we’re getting there.”
Aside from its culinary art, Terra is a business. “Each year Andrea and I make a list of 20 things to make the
restaurant better.”David credits Community Futures Thompson Country
as an “invaluable resource” when Terra was in develop-ment. “Starting a small business is always diffi cult, they helped us with business planning, marketing, all sorts of things,” he says.
In addition to the restaurant operation, David and Andrea offer off-site catering for weddings and special events. On the morning of this interview David and his kitchen crew were preparing for restaurant customers as well as an off-site wedding the next day.
Like all new businesses - particularly restaurants, Terra is often challenging. David says: “We wouldn’t have it any other way.”
Our aim is to give our guests a really exceptional
experience.“
”
Supported by Flexible and
Affordable Business
Communications Western EconomicDiversifi cation Canada
Diversifi cation de l’économie de l’Ouest Canada
326 Victoria Street • 250.374.2913
Salute to Small Business 24 ❖ Tuesday, October 16, 2012
Store HoursMonday to Friday 9:00 am - 5:30 pmSaturday 9:00 am - 5:00 pmSunday Closed
948 TRANQUILLE ROAD, KAMLOOPS 250-376-5353