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October 2012

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Sweeping: The Journal of Chimney & Venting Technology

Citation preview

Page 1: October 2012

CALL 877234PIPE

CHIMNEY LINER KIT SPECIALBUY 2 LINER KITSGET 1 FREELiner kit special offer valid on your first order only

Single Wall 316L 6 times 25 $24500Single Wall 316L 6 times 35 $28500Smooth Wall 316L 6 times 25 $28250Smooth Wall 316L 6 times 35 $33749

QUALITY bull PRICE bull SERVICE

New Customer Special

20 OFF ALLCUSTOM ORDERS

Visit our websitewwwLifetimeChimneySupplycom

FREESHIPPINGWITH YOUR KITPURCHASE

NCSG Innovation 2013 Convention and Trade Show Hotel reservations are now being accepted for NCSG Innovation 2013 at Chateau on the Lake in Branson MO April 4-7 2013 Just call 1-888-333-LAKE (5253) and mention that yoursquore with the National Chimney Sweep Guild to lock in rates starting at $129 for a mountain view and $134 for a lake view

Get ready for some RampR Yoursquore earned it

OCTOBER 12 SWEEPING 1

Sweeping The Journal of Chimney and Venting Technology (ISSN 1041-6692) is published 11 times annually by the National Chimney Sweep Guild 2155 Commercial Drive Plainfield IN 46168

Annual dues to the National Chimney Sweep Guild are $459 for Voting Member Companies and $689 for Supplier Member Companies of which $80 goes toward a subscription to Sweeping The Journal of Chimney and Venting Technology Additional annual subscriptions are available for $80 by contacting the National Chimney Sweep Guild at the office of publication (NCSG 2155 Commercial Drive Plainfield IN 46168)

POSTMASTER Send address changes toSweeping The Journal of Chimney and Venting TechnologyNational Chimney Sweep Guild2155 Commercial DrivePlainfield IN 46168

October 2012 Volume 36 9

Features

Table of Contents

Departments

P29

P14

P10

3 Moving Forward

6 Editorrsquos Letter

8 Industry Watch

10 Technical QampA

12 The Coachrsquos Corner

14 Chimney Sense

25 Progressive Perks

26 New NCSG Members

27 Sweeps Advantage Coupons

29 Perspective

31 Darwin Awards

31 Ad Index

32 Classifieds

32 Dates amp Events

15 Business Valuation How About Life Valuation

17 The Feedback Loop

18 The Financial Impact of Customer Service

28 Refer New Members and Be Rewarded

2 SWEEPING OCTOBER 12

ResourcePage

TECHNICAL ADVISORY COUNCIL

Chris Prior Masonry Construction and Restoration and Priorfire

Fireboxes 317-203-0088 x 2

Jim Brewer Gas Venting and NFPA 54

317-203-0088 x 3

John Pilger Oil Flue Sizing Relining or NFPA 31

317-203-0088 x 4

Randy Brooks IRC NFPA 211 or Customer Communications

317-203-0088 x 5

Bart Ogden Stainless Steel Lining Video Scanning and Narrative

Report Writing 317-203-0088 x 6

Fred Joy Installation and Venting of Pellet Stoves

317-203-0088 x 7

Jay Walker Dryer Vents

317-203-0088 x 8

Rett RasmussenVented and Vent Free Gas Logs and Controls

317-203-0088 x 9

Rich Martinez Dryer Vents or Masonry

317-203-0088 x

Rich Rua General Sweeping or Relining

317-203-0088 x 0

Committee Chairs and Task Forces for 2012-2013Bylaws

Diane Pilger(631) 863-2460

chimneygalaolcom

Convention Site SelectionDiane Pilger

(631) 863-2460chimneygalaolcom

Discussion ListBo Tasso

(815) 645-8103bobotassocom

EthicsMark Stoner

(615) 459-2546ashbustersaolcom

FinanceMark Maynard(920) 830-1920

markchimneyguycom

GovernanceRandy Brooks(805) 646-8961

hearthhunteraolcom

Government AffairsPhil Mitchell

(603) 659-7776sootskiaolcom

International RelationsSteve Pietila

(503) 644-0393steveamerican-chimneycom

Long Range PlanningDiane Pilger

(631) 863-2460chimneygalaolcom

MembershipBob Ferrari

(530) 221-3331bobflueseasoncom

NFPA 211 RepresentativeRandy Brooks(805) 646-8961

hearthhunteraolcom

NFPA 31 RepresentativeJohn Pilger

(631) 863-2460chimneymanaolcom

NFPA 54 RepresentativeJim Brewer

(757) 523-2400jbrewermagic-sweepcom

Technical Advisory CouncilDennis Dobbs(256) 845-9814

infofireplaceservicescentercom

Public Awareness Task ForceRob Lindemann(847) 918-7994

Roblindemannchimneycom

ADVERTISING RATES for Sweeping The Journal of Chimney amp Venting Technology may be obtained by contacting Malisa Minetree at (317) 815-4688 or SweepingAdsindyrrcom

Design by Laura Houser Design bull laurahousercom bull (317) 213-7497

President Region 3Jay Walker

(850) 562-4692 bull presidentncsgorg

Vice PresidentAt-Large

Diane Pilger(631) 863-2460 bull chimneygalaolcom

Treasurer Region 5Mark Maynard

(920) 830-1920 bull markchimneyguycom

SecretaryJeremy Biswell

(913) 236-7141 bull fluesbrothersyahoocom

Region 1Phil Mitchell

(603) 659-7776 bull sootskiaolcom

Region 2Bob Fleer

(410) 544-7600 bull bobfleeraolcom

Region 4Ken Hoelscher

(937) 833-0505 bull kenabbeyroadchimneysweepscom

Region 6Bob Ferrari

(530) 941-5818 bull bobflueseasoncom

At-Large DirectorsDennis Dobbs

(256) 845-9814 bull infofireplaceservicecentercom

Fred Joy(785) 986-6432 bull joyfredmlivecom

Supplier RepresentativeEdmund Poplawski

(570) 504-7107 bull epoplawskiolympiachimneycom

NCSG BOARD OF DIRECTORS 2011-2012

Mark McSweeney CAE Executive Director

mmcsweeneyncsgorg

Melissa Heeke CAE Director of Communications amp

Marketing mheekencsgorg

Ashley Eldridge COI CPP Director of Education

ashleyncsgorg

Candice Bradbury Director of Finance

cbradburyncsgorg

Megan McMahon Office Manager

mmcmahonncsgorg

Debbie Cornelius Membership Development

Coordinator dcorneliusncsgorg

Donna Lee Kasmer CSIA Certification Coordinator

dkasmercsiaorg

Sharon AndersonProgram Coordinatorsandersonncsgorg

STAFF

2155 Commercial Drive Plainfield IN 46168

(317) 837-1500 Fax (317) 837-5365

NCSG encourages industry partners to submit press release and articles to Melissa Heeke Sweeping Editor at mheekencsgorg Submissions should contain items of interest or importance to the chimney and venting industry Submissions should not contain direct solicitations prices or a call to action on the part of our readers Submissions may contain images or artwork attached in a jpg format

In all cases NCSG reserves the right to edit submissions to fit space limitations keep the release and publish at a later date or refuse to publish the release for any reason Neither publishing nor refusing to publish the submission should be considered a statement of NCSGrsquos opinion regarding the release

NCSG further reserves the right to reject at any time any advertising determined not to be in keeping with the publicationsrsquo standards Acceptance of advertising by Sweeping magazine does not necessarily constitute endorsement of products or services advertised NCSG does not make any effort to review or substantiate claims made by advertisers

copy 2012 National Chimney Sweep Guild 2155 Commercial Drive Plainfield IN 46168 (317) 837-1500

NATIONAL CHIMNEY SWEEP GUILD

Be advised that advice given by NCSGrsquos Technical Advisory Council (TAC) reflects best practices of the chimney sweeping industry However we are unable to account for any particular type of situation since regional variations in construction practices and additional environmental physical and geographical factors necessarily vary the level of service appropriate for a particular fireplace andor chimney Additionally local laws and ordinances may govern andor supersede the information and any recommendations provided Final determinations are the responsibility of a local professional with first-hand knowledge of the situation and the local Authority Having Jurisdiction (AHJ) Neither NCSG nor any member of TAC will be held liable for any damages whatsoever resulting from the use of or reliance on information provided by anyone associated with TAC By your use of this member benefit you acknowledge acceptance of these terms

To contact any member of the Technical Advisory Council please call (317) 203-0088 and select the extension for the person who is best qualified to answer your question

Dennis Dobbs Technical Advisory Council Chair

Installation or Service of Direct Vent Gas Appliances 317-203-0088 x 1

OCTOBER 12 SWEEPING 3

JAY WALKERNCSG PRESIDENT Forward

Moving

write this after a long day working in and on my local business here in North Florida My typical work day begins with my list of priorities that I wrote down at the end of the day before and re-prioritizing and adding

to the list Today was not like any other other than trying to fight off this nagging third day of flu bug and congestion Yes ndash Calling the Doctor and getting some antibiotics was high on my list and a must today

For many of you the fall autumn weather has arrived and along with that - the phones are ringing the trucks are rolling and your inspection and sweep services are in high demand The change of seasons brings all of us some expected change in our businesses and lives It affects our work load stress levels and our bottom line While many veteran business owners will take the busier season in stride and welcome the schedule being full others will look forward to seeing the long time clients and those families you have known for quite a while

During this busy season take time to make a special place for your needed implementations in your business Take a special notebook or digital document and get serious Set a date and time to start your implementation Remember as Zig Ziglar said long ago ldquoIf you have no target yoursquoll miss every timerdquo

NCSG board of Directors staff and committee chairs are working diligently toward the goals we set back last May to our long term plan and budgets have been set this past July As an expansion of our Member- Get- A- Member program NCSG has just launched a new Referral Rewards program for state guilds and associations to benefit while helping grow the membership of NCSG Remember there is power with

numbers and the more companies NCSG has on board taking the high road the more your own self-worth increases

I recently have been involved with two entities which involve members budgets staff and organizations The first entity only had one CEO that ran everything and expected its membership to grow just by faith The second entity I am involved with has a budget delegated job positions staff and involves the members with SWOT analysis to examine itself and set goals Which would you prefer to be involved with My hopes are the latter NCSG does all of this business building analysis and is always seeks to meet the ever-coming trends and advances that businesses and our industry undertakes

Im

erry

des

ign

A Smoking Hot DealBuy Six Get One Free

Save even more with Pallet Purchasing

4 SWEEPING OCTOBER 12

Last year at this time I commented on the honor of being President to hosting the first European Chimney Sweep Federation Organization technical meeting This year I will represent NCSG in Austria for the political meeting of the ESHCFOE congress This ongoing networking with our European chimney sweep leaders is to be taken seriously Sure friendships are formed but the most important part is to identify goals and timelines to implement the ideas we bring home from these meetings

My hopes are that NCSG members will attend the NCSG Innovation 2013 convention and trade show in Branson Missouri See you there in April 2013

As always Sweeps Luck to you and your family and God Bless

Free Freight

Dont have the NEW 2012-2013 Sand Hill Wholesale CatalogCall for your free copy

1-888-SAND-HILLor fax your request to

1-800-958-5497

Visit us on the web wwwsandhillwholesalecom

Place Your Qualified Order Of $1500 Or MoreFrom Over 2100 Stocked Products

Found Within Sand Hills NEW 2012-2013 Catalog

And ReceiveFREE FREIGHT

Anywhere In The Continental USTo receive this offer mention this ad at time of order

Subject to credit approval

Same day shipping for orders placed before 200PM Eastern Time

Lindemann Chimney Supply Expanding in the Midwest

Lindemann Chimney Supplyrsquos Lake Bluff Illinois location has moved to bigger and better quarters The new warehouse location will be located in Lake Bluff at 110 Albrecht Drive This is just off of Highway 43 otherwise known as North Waukegan Road which is just a few miles off Interstate 94

ldquoWe have outgrown our space which is a good problem to have stated Rob Lindemann CEO Since this location houses our service company Lindemann Chimney Service as well as our Midwest supply location we needed expansion room to stay on track with our goals During the time we have been in our old office we have quadrupled our sweep base and tripled our office staff Our warehouse has been undersized for some time so this new space was greatly neededrdquo

This new warehouse features a large open warehouse space with two loading docks and one drive up bay for customer pickup Company President Jeff Wiles has this to say ldquoIrsquom excited about this expansion We have seen excellent growth in the Midwest and this location allows us to continue to expand offer more products and to serve our customers betterrdquoThe new Lake Bluff location will still retain the same toll-free number (800-722-7230) Here is their new location information and local phone numbers

Lindemann Chimney Supply110 Albrecht DriveLake Bluff IL 60044Toll-free 800-722-7230Local phone 847-549-7994Fax 847-549-7995wwwlindemannchimneycom

IndustryWatch

The Guaranteed Solution to Smoking FireplacesM E C H A N I C A L V E N T I N G O F F I R E P L A C E S

Contact us for more information

bull Create the perfect draft for fireplaces stoves BBQs and more

bull No major renovations or modifications to fireplace or chimney

bull Easy no-mess installation

RS Chimney Fan

wwwchimneyfanscominfochimneyfanscomP 8002552923

Industry Watch PolicyNCSG encourages industry partners to submit press releases to Melissa Heeke Sweeping The Journal of Chimney amp Venting Technology editor via email at mheekencsgorg Submissions should contain items of interest or importance to the chimney and venting industry Submissions should not contain direct solicitations prices or a call to action on the part of our readers Submissions may contain images or artwork attached in a jpg format In all cases NCSG reserves the right to edit submissions to fit space limitations keep the release and publish at a later date or refuse to publish the release for any reason Neither publishing nor refusing to publish the submission should be considered a statement of NCSGrsquos opinion regarding the release

5OCTOBER 12 SWEEPING

6 SWEEPING OCTOBER 12

ave you ever heard of a spark list Itrsquos like a parking lot for your ideas that you donrsquot want to lose but

you arenrsquot able to act on right now Itrsquos October Letrsquos face it if yoursquore a single owner-operator you likely arenrsquot going to be ordering new uniform shirts for yourself unless you really really need them You know what yoursquod like to order when you have a minute Theyrsquore nothing like your usual black t-shirt

Add it to your spark list

Your spark list can be something as simple as a clean notebook or a new word document (if yoursquore in the office) The catch is your ideas are the only things allowed on that list No to-dos Just ideas Therersquos something freeing about knowing that yoursquove captured that idea too

Have a great idea for a new service to add next Spring Add it to your spark list

How about a phrase you heard that yoursquod like to work into your marketing Spark list

Maybe a unique idea that yoursquove pulled from a service company in another industry Spark list it

Then when you need that spark of inspiration pull out your list Sitting down for your annual strategy session with your board of advisors (be it your spouse or your MIX group or something in between) THIS is the stuff that will spark your creativity and will give you great new ideas for your next move This isnrsquot a to-do list but it can be Therersquos something freeing about knowing that yoursquove captured that idea too Can you combine a couple of your sparks into something that will really get you moving on a day when you really just want to stay inside

Catch your breath Grab a clean notebook Start catching those ideas for a future spark of inspiration

All the best this season

MELISSA HEEKE CAENCSG DIRECTOR OF COMMUNICATIONS

EditorrsquosLetter

H

OCTOBER 12 SWEEPING 9

Hose Master Invented the Wheel

Smooth-N-Lite bullYourchoice-304or316stainlesssteelcoils5rdquo-8rdquodiameters bullInterlockedseamsareeasytoflex bullSmoothinnerwall bullCrushresistant bullIdealforsmoothwallapplications bullAvailableinroundovalorrectangle

HeavyFlex bullYourchoice-304or316stainlesssteelcoils bullInterlockedseamsareeasytoflex bullSmoothinnerwall bullHighlycrushresistant bullIdealforfireplacerelines bullAvailableinroundovalrectangleorDial-A-Flex

UltraPro bull Patentedrolllockseamdesignforeasyflexibility bullLargebendrange bullSteepcorrugationslope-resultinginhighcrushresistance bullIdeallysuitedforforbothstraightandmultiplebendrelines bullUncoilseasilyrightoutofthebox

NEW

CopperfieldkeepsturningthewheelwithHomeSaverrsquosnew Smooth-N-LitelinerSmooth-N-Litetakesawaythestiffnessand clumsinessnormallyassociatedwithsmoothwallliner-itgivesyouldquosmoothrdquowithnoheadacheNestlingintoHomeSaverrsquosfamousfamilyofUltraProProRoundFlexRectangleFlexOvalFlexandDial-A-FlexCopperfieldrsquosnewSmooth-N-Litegivesyouthesuperiorweight flexibilityandstrengthyouneedforsmoothlinerapplications

Copperfield Chimney Supply Technical800-246-1926Support800-247-3305

Manufactured by Hose Master Exclusively For

When It Comes to Chimney Liners

Almost50yearsagoSamFotiHoseMasterrsquosCEOredesignedinterlockedmachine technologyHisinnovationsarestillthecoreofmanufacturingflexiblechimneylinertoday

HeavyFlex bull 25yearsagoSaminventedRectangleFlex OvalFlexandDial-A-Flextechnology

UltraPro bull 15yearsagoSaminventedUltraPro-the onlypatentedroll-lockdesignlight-weight linerwithextremeflexibilityandcrush resistance

Smooth-N-Lite bullTodaySamhasdesignedSmooth-N-Lite- thelightinterlockedlinerforsmoothwall applications

and now he invented Smooth-N-Lite

Now We Have It All

All Flexible Liner Is Not Created EqualLet Us Prove It

1964

1983

2000

2012

Pro amp UltraProInvented UltraPro - the only patented roll-lock design light-weight liner with extreme flexibility and crush resistance

Redesigned Interlocked Machine TechnologyInnovations are still the core of manufacturing flexible chimney liner today

HeavyFlexInvented RectangleFlex OvalFlex and Dial-A-Flex technology

Smooth-N-LiteToday Sam has designed Smooth-N-Lite the light interlocked liner for smoothwall applications Manufactured on the same machine technology he invented in 1964

Meet Sam Foti Hose Master CEO engineer and innovator

In 1964 Sam got involved with interlocked products Identifying the problems associated with manufacturing the hose Sam redesigned the tooling and machinery to not only produce a consistent interlocked hose but to also speed-up the production

Today the results of Sams ingenuity is the technology used throughout the industry in the production of interlocked products His designs not only changed the way that stripwound hose is made but the way that it is used and perceived in the industry

SmoothNLite Adindd 2 71212 335 PM

HomeSaverreg Smooth-N-Litetrade Fills the Smoothwall Niche

5-8 Diameters Light 010 stainless strip Available in 304 and 316 stainless steel alloys Interlocked seams are easy to flex Smooth inner wall Crush resistant No memory Ideal for smoothwall application

Now smoothwall liner doesnt have to be stiff and clumsy Because HomeSavers new Smooth-N-Lite gives you smooth without the headache Nestling right into HomeSavers famous family of UltraPro Pro RoundFlex RectangleFlex OvalFlex and Dial-A-Flex liners our new 010 Smooth-N-Lite gives you the superior weight flexibility and strength you need for smooth liner applications

6 times 25 (304-Alloy)

WIth ShIppINg$36786

~Free Freight bull On orders of $1800 or morebull 65rsquo of liner liner and components ship free

Speed Service Selection 8002473305 bull wwwcopperfieldcom

SmoothNLite Adindd 3 71212 335 PM

OCTOBER 12 SWEEPING 9

Hose Master Invented the Wheel

Smooth-N-Lite bullYourchoice-304or316stainlesssteelcoils5rdquo-8rdquodiameters bullInterlockedseamsareeasytoflex bullSmoothinnerwall bullCrushresistant bullIdealforsmoothwallapplications bullAvailableinroundovalorrectangle

HeavyFlex bullYourchoice-304or316stainlesssteelcoils bullInterlockedseamsareeasytoflex bullSmoothinnerwall bullHighlycrushresistant bullIdealforfireplacerelines bullAvailableinroundovalrectangleorDial-A-Flex

UltraPro bull Patentedrolllockseamdesignforeasyflexibility bullLargebendrange bullSteepcorrugationslope-resultinginhighcrushresistance bullIdeallysuitedforforbothstraightandmultiplebendrelines bullUncoilseasilyrightoutofthebox

NEW

CopperfieldkeepsturningthewheelwithHomeSaverrsquosnew Smooth-N-LitelinerSmooth-N-Litetakesawaythestiffnessand clumsinessnormallyassociatedwithsmoothwallliner-itgivesyouldquosmoothrdquowithnoheadacheNestlingintoHomeSaverrsquosfamousfamilyofUltraProProRoundFlexRectangleFlexOvalFlexandDial-A-FlexCopperfieldrsquosnewSmooth-N-Litegivesyouthesuperiorweight flexibilityandstrengthyouneedforsmoothlinerapplications

Copperfield Chimney Supply Technical800-246-1926Support800-247-3305

Manufactured by Hose Master Exclusively For

When It Comes to Chimney Liners

Almost50yearsagoSamFotiHoseMasterrsquosCEOredesignedinterlockedmachine technologyHisinnovationsarestillthecoreofmanufacturingflexiblechimneylinertoday

HeavyFlex bull 25yearsagoSaminventedRectangleFlex OvalFlexandDial-A-Flextechnology

UltraPro bull 15yearsagoSaminventedUltraPro-the onlypatentedroll-lockdesignlight-weight linerwithextremeflexibilityandcrush resistance

Smooth-N-Lite bullTodaySamhasdesignedSmooth-N-Lite- thelightinterlockedlinerforsmoothwall applications

and now he invented Smooth-N-Lite

Now We Have It All

All Flexible Liner Is Not Created EqualLet Us Prove It

1964

1983

2000

2012

Pro amp UltraProInvented UltraPro - the only patented roll-lock design light-weight liner with extreme flexibility and crush resistance

Redesigned Interlocked Machine TechnologyInnovations are still the core of manufacturing flexible chimney liner today

HeavyFlexInvented RectangleFlex OvalFlex and Dial-A-Flex technology

Smooth-N-LiteToday Sam has designed Smooth-N-Lite the light interlocked liner for smoothwall applications Manufactured on the same machine technology he invented in 1964

Meet Sam Foti Hose Master CEO engineer and innovator

In 1964 Sam got involved with interlocked products Identifying the problems associated with manufacturing the hose Sam redesigned the tooling and machinery to not only produce a consistent interlocked hose but to also speed-up the production

Today the results of Sams ingenuity is the technology used throughout the industry in the production of interlocked products His designs not only changed the way that stripwound hose is made but the way that it is used and perceived in the industry

SmoothNLite Adindd 2 71212 335 PM

HomeSaverreg Smooth-N-Litetrade Fills the Smoothwall Niche

5-8 Diameters Light 010 stainless strip Available in 304 and 316 stainless steel alloys Interlocked seams are easy to flex Smooth inner wall Crush resistant No memory Ideal for smoothwall application

Now smoothwall liner doesnt have to be stiff and clumsy Because HomeSavers new Smooth-N-Lite gives you smooth without the headache Nestling right into HomeSavers famous family of UltraPro Pro RoundFlex RectangleFlex OvalFlex and Dial-A-Flex liners our new 010 Smooth-N-Lite gives you the superior weight flexibility and strength you need for smooth liner applications

6 times 25 (304-Alloy)

WIth ShIppINg$36786

~Free Freight bull On orders of $1800 or morebull 65rsquo of liner liner and components ship free

Speed Service Selection 8002473305 bull wwwcopperfieldcom

SmoothNLite Adindd 3 71212 335 PM

10 SWEEPING OCTOBER 12

TechnicalQampA DENNIS DOBBS NCSG

TECHNICAL ADVISORY CHAIR

A

QI am always leary about my

ladder splipping out from

beneath me Any suggestions for

making my ladder more stable

I love flat pry bars They can be hammered as stakes in the ground to keep your ladder from slipping on wet grass Flat pry bars also work well on wooden decks as you can see in

the photos below Here are a few more tips developed through the Construction Roundtable of OSHArsquos Alliance Program

bull Positionaladdercarefullytopreventslipping

bull Whereslippingislikelytieofforhavesomeoneholdtheladder in position

bull Donotusealadderforanythingotherthanitsstatedpurpose

bull Donotuseboxesbarrelsorotherobjectstoraisealadderhigher

bull Donotplaceladdersinfrontofdoorsopeningtowardtheladder unless the door is blocked locked or guarded

bull Positionthebaseofanextensionorstraightladderonefootaway from the wall for every four feet of the ladderrsquos length from the support point to the surface (see figure)

bull Beforeclimbingontoaroofusinganextensionladderbesure the ladder extends three feet beyond the roof line (see figure)

bull Neveroverextendanextensionladder

bull Readandfollowallinstructionsontheladder

Look for More Resources and Downloads in the Members Only section at wwwNCSGorg for more ladder safety information

w w wolympiachimneycom bull Phone 1-800-569-1425

Will KozlanskyOwner amp Co-Founder

The NEW Smoothwall Chimney Liner thathas the Perfect Combination of

Weight Ruggedness amp Flexibility

n No memory amp very flexible n Smooth Interior n One liner multiple applicationsn Available ovalized amp coiled

w w wolympiachimneycom bull Phone 1-800-569-1425

Will KozlanskyOwner amp Co-Founder

The NEW Smoothwall Chimney Liner thathas the Perfect Combination of

Weight Ruggedness amp Flexibility

n No memory amp very flexible n Smooth Interior n One liner multiple applicationsn Available ovalized amp coiled

12 SWEEPING OCTOBER 12

ave you ever known a successful fisherman or hunter one that could thoroughly enjoy his pursuit and always comes back with his catch or trophy This successful sportsman in pursuing these two endeavors does something truly

unique He makes use of his knowledge of the feeding habits the waking hours and the habitual movements of the object of his pursuit Through research and observation of the prey and using proven techniques from others he learns to think like his prey In business it is no different Successful business operation and growth requires management directed by a thought process like a trophy seeker Success requires us to think like the customer Inability or unwillingness to think like the customer is often a major factor in why business owners fail to achieve maximum success They simply cannot wrap their minds around how the client perceives their business their service or their product The view of the forest is quite simply blocked by the trees

So how do you think like the customer To start with spend a few minutes considering how a client sees your business Ask yourself ldquoIf I were a customer would I buy from merdquo Search out each positive and each negative Where are there areas that need work This is not a fleeting glance This has to be a very probing examination and it is hard work Prepare yourself to be confronted by a few sacred cows The tendency will be to look for something big but in reality you are looking for many small things

This can be a difficult task because we are so close to the business But we can make it a bit easier by breaking it down into modules or small sections Remember the only way to eat an elephant is one bite at a time

Letrsquos start with marketing Ask yourself if you use terms the consumer commonly understands For instance as chimney sweeps we are familiar with terms such as damper fire brick flue flue tile chase crown etc However as we put together our marketing strategies we need to take into account that the majority of our clients probably do not understand what we are talking about when we use this terminology

The damper in a fireplace is a good example When asking a group of sweeps what the consumer commonly calls that door at the top of the fireplace that is opened and closed the answer is the ldquofluerdquo (if you are southern itrsquos the ldquofluterdquo) Itrsquos easy to see how terms we use can actually confuse our clients Another term the consumer may use for this is ldquoMy draft donrsquot open rightrdquo and any number of other terms A confused consumer is often one that cannot complete or even start the buying process The effect is we are forced to spend our time answering questions just because we did not use simple enough language in our presentation Confusing our clients has a huge downside It is apt to cause our clients to be hesitant or even unwilling to take the action needed to correct a chimney-related issue It is helpful to anticipate where your customer may have the wrong words in their head and use descriptive phrases instead of industry terminology And worst of all they decide to continue shopping instead of making the buying decision Donrsquot feel bad These marketing issues are not just found with chimney service companies Many other business face similar challenges Instead of marketing to their customers they unwittingly end up marketing to their competition The competitor is really the one who sees the message understands the marketing message and potential customers are left out in the cold to try to figure out what it all means HMMMM do you think that is why over 90 of consumers in the USA (my unofficial numbers) are still confused about chimneys Herersquos a handy tool for working through this problem Seek out advice from people who know nothing about your business Form a focus group of acquaintances or (non-sweep) business contacts in your community and find out from them what would attract them to use your business This is a common practice with large businesses and corporations They test markets to get a feel for what the consumer thinks The goal is to avoid the traps that happen when you make assumptions about your customer base rather than finding out how they really think These traps cost money energy and time Quite honestly the business owner is just too close to the business to formulate the needed message It is just the way it is I know this is hard to believe but chimney performance maintenance and safety are not on the forefront of the consumer mind today

BY JERRY ISENHOUR OF CHIMNEY amp VENTING

CONSULTANTS IN CONCORD NCCoachrsquos Corner

The

Think Like The Customer

H

OCTOBER 12 SWEEPING 13

However it is much more than simply the marketing It includes the marketing message the phone scripting the procedures your service crews follow the way you follow up with quotes and reports It is each and every way you communicate with the client The simple paperwork you give on a job such as the inspection results is likely the most important part of the marketing process THIS is what may well take your customer from a small expenditure to one that we would classify as a TROPHY Doing this well is one of the things that separates the success stories from those that are missing the mark It boils down to understanding what the consumer is looking for and then providing the ldquocustomer experiencerdquo they are seeking What is the advice for this month Stop for a minute and look at your business from the perspective of a prospective client Ask yourself ldquoWOULD I DO BUSINESS WITH MErdquo Look at your written communication with your customers think about your conversations with them WOULD YOU BUY FROM YOU Would you be drawn as a customer to your business Or are your competitors getting your trophies I can guarantee that the folks who are selling to you are doing this

In this free enterprise system folks this is a tool for success Go for it with my best wishes for a successful fourth quarter of 2012 Apply yourself and remember the only person that can make that happen is the man in the mirror It is all up to you

The ball is in your court Just remember one of the important things about the trophy hunter or fisherman experience HE ENJOYS HIS PURSUIT He shows otherrsquos his trophies with pride it was a pure joy for him to obtain them Letrsquos make business and success fun

About the Author Jerry Isenhour an industry consultant coach and educator contributes this monthly article in Sweeping as a service to the industry For more information about how Jerry and his team can assist you and your team in the journey to successfully rise to the next level with your business take a look at his web site wwwchimneyandventingconsultantscom He can be contacted at jerrychimneyandventingconsultantscom or by phone at (704) 425-0217 See Jerryrsquos weekly video business tips on his Facebook page Chimney amp Venting Consultants

14 SWEEPING OCTOBER 12

Of Course I can Build You a Chimney

W e were recently called by someone who wanted us to install a chimney and wood stove in her back yard shop After parking the homeowner met me outside and we walked into the back yard shop to access the

chimney and stove installation After going over all the details and making sure we both understood what needed to be done so her shop could be nice and toasty she asked me to take a look at the stack stone chimney at her house She stated that the exterior was starting to crack As I had pulled into their driveway it was easy to see that their brick home had recently been remodeled and there was a newly-constructed stack stone chimney on the exterior wall facing the drive Immediately something odd had caught my eye My attention was drawn to the top of the chimney which appeared to have a black crown Remembering this I was more than happy to take a look

As we walked up to the chimney a few other things appeared strange to me The two-story chimney appeared too narrow and on top was a 13 x 13 chimney cap I asked the homeowner if the fireplace and chimney was constructed with block and she said ldquoYes up until this pointrdquo She indicated right where the rock was cracking I asked what material the rest of the chimney was constructed with and she replied ldquoOh the builder just framed it with 2 x 4s and plywood and insulated as you would the rest of the home He done a good job We were so proud we took pictures during constructionrdquo

Asking these questions not only helped with my understanding of the construction but also helped the homeowner see the potential fire hazard This chimney is now being torn down and rebuilt properly

Whatrsquos in your neighborhood

Chimney Sense DENNIS DOBBS NCSG

TECHNICAL ADVISORY CHAIR

OCTOBER 12 SWEEPING 15

t is imperative that you remain mentally physically and financially strong and secure to continue to support your family and business Letrsquos call this your life valuation

It seems to me that too many business owners work in the trenches sacrificing a big part of their lives forgetting about their life valuation Or it seems many are consciously postponing their life valuation until they near retirement What is wrong with living your life today AND when you retire

Taking the steps to allow yourself to enjoy your life NOW can lead to an unexpected but ideal side effect

Perhaps you need to do nothing more than make sure you leave work at a specified time to get to an intellectually-stimulating event or a place to relax or perhaps a physical exercise activity Do you belong to an organization group or club where everyone knows your name

Do you have the time to watch your children or other family members children participate in sports events plays or similar activities Or do you volunteer your time in your community church or NCSG

Would you like to take a few weeks or months off during the year and enjoy your life without worrying about your business running aground

If you decide that any of the above is a priority then you should have conviction to make it happen Better time management could help but chances are you need to increase cash flow to make this happen

Hiring a sales representative and implementing a new marketing

program can help boost sales and cash flow Perhaps an operations manager can help you achieve your goal Would that entail implementing systems and training

Hiring an outside coach or consultant can provide the expertise and rdquoextrardquo time commitment you simply do not have to help develop a strategy and tactics to rdquogit er dunrdquo Give up a little control in areas you do not have time to address and watch the rewards come your way

How you get there isnrsquot important What is important is that you know why you want to add resources to your business NOW to allow yourself to live your life NOW without losing all of your time and reducing the possibility of an emotionally draining burn out

AND AS ALWAYS

uuml Direct Vent Pro uuml Pellet Vent Prouuml Class ADuraTech

bull Same Day Shipment bull 16 Toll Free Lines To Assist You bullbull Proud Supplier Member To The NCSG bull

Serving Sweeps for 35+ Years

LARGEST INVENTORY

LOWEST PRICES

HEADQUARTERS

Itrsquos In Stock

1-866-880-3473

Business Valuation How About Life Valuation

BY BRIAN NOE CHFCreg CLTC

I

16 SWEEPING OCTOBER 12

ldquoMy company uses most products available to chimney contractors but Firesafersquos products and systems are hands-down the very best and the most profitable Great technical support and their constant improvements make the products even better which makes my company stand out over my competitionrdquo Kevin Knight Chadds Ford Chimney Sweeps PA

TO order call 800 TO order call 800--545545--66076607

infofiresafeinccom infofiresafeinccom wwwfiresafeinccomwwwfiresafeinccom

FireFireGuardGuard Ceramic mortar jointCeramic mortar jointCeramic mortar joint amp resurfacing systemamp resurfacing systemamp resurfacing system

PatentedPatented The most advanced chimney liner in the world

reg

CrownGuardCrownGuard Severe weather crown repair amp protectionSevere weather crown repair amp protection

Centering system for metal chimney liners

What is the interesting and unexpected side effect of putting your life first in the now

You have also increased the value of your business

Think about it ndash why wait until you are thinking about retirement to increase your business valuation to live your life As you near retirement the cost to increase your business valuation is expected to be higher As you near retirement will your energy level to accomplish this be lower

Will you be able to enjoy the same level of activity in your lifestyle when you approach retirement as you do now

Regardless of where you are in your life and business cycle what you have and have not done it will only take a few hours to commit yourself to increase your life valuation

Your increase in your business valuation will shortly follow

Let Life Happen ndash Enjoy It

About the Author Brian Noe of MW Financial Group Ltd was a guest speaker at the NCSG 2011 convention held in Hartford CT where he discussed How to Get Out of Business and The Economy and Animal Spirits Brian has a son Eric who served four years in the US Army Eric is ranked first in his class with a degree in Computer Science is working in his field and plans on attending graduate school in 2013 His daughter Kara recently graduated undergraduate school with distinction and is planning to attend graduate school to become a Physiciansrsquo Assistant Brian thoroughly enjoys helping others spend more time with their families and friends while becoming financially successful He can be reached at (860) 606-0834 or Brian_NoeMWFinancialcom

OCTOBER 12 SWEEPING 17

he most important thing to remember about customer communications is that it is decidedly a two way street Naturally you want to get your message out clearly and powerfully But it is arguably even more important that you hear what

your customers have to say to you As Bill Gates points out ldquoyour most unhappy customers are your greatest source of learningrdquo

The best approach to all customer communications is to think of your customers as more than just jobs for you more than just income sources Rather start to think of them as advisors mentors and critics to be listened to carefully thoughtfully and closely Sure listen to praise when you have earned it but listen even closer to criticism

When a customer criticizes your business he is in effect helping you make it better He is telling you what perhaps no one else will tell you He is telling you what you need to improve He is telling you how to be even more competitive and that is something you always want to hear Right

lsquoThatrsquos all well and good but how and when do I collect that input from my customersrsquo you ask Good question First realize that itrsquos not just you that will be collecting customer feedback Everyone in your organization who has any customer contact whatsoever is on that team That means all those people need to be trained in what to do to optimize that effort

Here are the kind of things they should have their antennae fine tuned forbull Anywordstoneorattitudefromacustomerthatmighteven

gently imply they are not completely happy with something about your business

bull Anysuggestionsforhowyoucouldmakethingsbetternomatter how weird or outlandish they might seem initially

bull Anyproblemwhatsoeverthecustomermayhaveencountered with your service no matter how trivial it may appear

bull Andofcourseanyangryresponsesaccusationsorcomplaints from customers

And these signs should be on your radar from the very first contact

If you or your employees view any of the above as even minor annoyances you have missed a huge huge opportunity to learn something about your business and to become increasingly competitive

Okay wersquove heard the complaints Now how do we respondFirst of all no matter what the situation no matter how angry or even abusive the customer is listen carefully to the complaint Ask questions to clarify that you have completely understood it Never take it personally You only want to help now

Once you are established in the role of ally your customer will relax and become more reasonable because he will know you are trying to help At this juncture at the very least you have created a customer who knows you are on his side and will honestly and openly address the issue And that is a very big win for you

But even if the customer remains unreasonable pay close attention to what he is telling you There are apt to be diamonds in his invective along with the mud

It is a great idea to log every complaint and I mean every complaint no matter how small This has to be done consistently and should be done immediately after the complaint has been heard By doing this you create a list of areas of potential weakness in your company to address And the sooner they are addressed the better If the same complaint resurfaces repeatedly then clearly it has not been adequately fixed

Fixes should involve everyone in the company because everyone needs to be on the same page all the time about what it is the company is striving to achieve And this way everyone gets to be a problem solver as well as a problem reporter That makes work a lot more enjoyable

Hey it sounds easy But it will never happen unless you give it your full attention It will never happen unless everyone in the company is tuned in and trained Believe me the results are well worth the effort because yoursquoll all be able to watch the company get better and better And the real bonus is when you make things better and better for your customers you make them better and better for you and your employees at the same time Itrsquos kind of magical that way

Go for it

The Feedback Loop

BY GREG POLAKOW OF COPPERFIELD

T

18 SWEEPING OCTOBER 12

reg WeatherShieldtops them all

Model WSA-TDWfor air cooled chimney

the authenticPO Box B Attleboro Falls MA 02763 (508) 695-7000 Fax (508) 695-4209wwwchimneycapscom

Improved Consumer Products Available from leading distributors nationwide

regWeatherShield

Although there

have been

many attempts

to copy it over

the past almost

40 years there

is only one regWeatherShield

Always ask for it

by name and

look for the seal

of authenticity

on the top of

the cap

bull The industry standard for keeping out squirrels birds leaves and other debris

bull Works with single wall double wall triple wall or masonry chimneys

bull Sizes available from 3rdquo to 30+rdquo custom and oversize can be ordered Air cooled and non-air cooled 100 made in USA

bull Standard construction is 100 austenitic stainless steel also available in other alloys including copper and Type 316 for marinecoal appliances

bull Our pioneering work in chimney technology and metallurgy has made us a trusted source for products and problem-solving information

The Financial Impact of Customer ServiceDonrsquot take customer service for granted - the financial impact is huge

BY ERROL ALLEN

Customer service is what drives the success of the any business Some would surely say ldquoNo Errol a great product or service concept drives the success of any businessrdquo

While that statement is somewhat true a great product or service concept without great customer service is like expecting your beautiful garden flowers to flourish without your giving attention to them

I have often found that you donrsquot get upper managementrsquos or the ownerrsquos full attention regarding customer service unless you provide the financial impact to the company Customer service has a dual role as it both creates and preserves revenue

Let me explain why I believe this to be true

Customer service creates revenue via the word of mouth avenue When a great product or service is coupled with great customer service your customers become your ambassadors Their willingness to speak positively about your business leads to additional customers thereby creating additional revenue Recent research by the Technical Assistance Research Program (TARP) indicates that for every ten people hearing either positive or negative ldquoword of mouthrdquo information one person takes action

That one new customer should they receive the level of service expected will in turn keep the positive ldquoword of mouthrdquo cycle in motion Another form of revenue creation as a result of great

C

OCTOBER 12 SWEEPING 19

See for yourself

Wohler VIS SeriesThe Revolution in Visual Inspection Technology

bull 360deg pan- and 180deg tiltable camera eyebull Easily negotiates 90deg-bendsbull LED lighting illuminates the darkest environmentsbull Digital distance measuringbull Effortlessly inspect pipework air ducts vents cracks welding seams gaskets and much morebull Prevent problems before they occur

Wohler USA Inc bull 978-750-9876wwwwohlerusacom

Measure distance

BrilliantLED Screen

Pan amp TiltCamera

The Measure of Technologycustomer service are price increases TARP has also studied the impact of price increases on the customerrsquos willingness to continue to do business with companies In a study of the banking industry only 10 percent of survey respondents who had not experienced a customer service related problem expressed dissatisfaction with an increase in fees and charges This means that 90 percent of survey respondents were okay with the price increases due to the level of customer service provided by their particular bank

In regards to customer service acting as a revenue preserver there is one question that must be answered before we continue That question is - How much is your customer worth to your business Whether your company is small or large the need to determine what your customer is worth to your business is critical when calculating the amount of revenue being preserved by addressing customer service related issues For example if your business has 1000 customers and the average annual revenue generated by each customer is $400 If 10 percent of those customers experience customer service related problems thatrsquos 100 customers Bear with me as we start the calculations Now letrsquos assume that 50 of those customers donrsquot even bother to complain they just simply go away

Their decision to leave without complaining represents $20000 in lost revenue What about the other 50 that do complain Letrsquos say that yoursquore able to satisfy 40 (20) 40 (20) become frustrated with your attempts to satisfy and 20 (10) remain dissatisfied So now letrsquos consider the repurchase behavior of those complaining customers Should 10 (2) of the customers that yoursquore able to satisfy after they complain decide not to repurchase that represents $800 in lost revenue

In the frustrated with your attempts to satisfy group 25 (5) discontinue purchases with your company which represents $2000 in revenue On to the customers that remain dissatisfied after complaining - 60 (6) of this group decide not to repurchase from your company which means an additional $2400 in lost revenue The total potential annual revenue lost in this scenario is $25200 Wait therersquos more Remember the ldquoword of mouthrdquo factor discussed earlier

These dissatisfied customers will tell others about their experience with your company In this scenario when you consider the 50 customers

20 SWEEPING OCTOBER 12

$12900 as shown(includes trailer)

Click or Call to hear how Meyer Machine amp Equipment

can help YOU

YOU CLEAN CHIMNEYSWHY NOT CLEAN DUCTS

that left without complaining add the 13 customers that complained yet decided not to repurchase thatrsquos 63 customers who have the potential to utilize negative ldquoword of mouthrdquo marketing If these dissatisfied customers tell 10 additional people about their experiences (630 people) and 1 in 10 acts on the information (63 people) therersquos potential revenue missed due to dissatisfied customers

Even if the new customers average annual purchases equals $300 yoursquore still possibly facing $18900 in lost potential revenue Donrsquot forget about the cost side of poor customer service - the employee costs to resolve customer complaints and the material costs when rework is required to satisfy the customer Take this example and apply your real numbers to determine the financial impact to your business Whew Lotrsquos of calculations but itrsquos definitely worth it when it comes to determining the financial impact of customer service

The key to preserving revenue is to

1 Be consistent in your service delivery

and

2 Encourage your customers to complain

Consistency in your service delivery leads to loyalty less complaints and even more important fewer reasons for the silent defections of the non-complainers Encourage your customers to complain as this gives you an opportunity to retain their business The example above illustrates the financial impact of non-complaining customers Offer multiple ways to complain - at the point of purchase on your website via chat 1-800 s Donrsquot forget to monitor social media for comments regarding your company and respond to the complaints in a timely manner Remember donrsquot take customer service for granted The financial impact is huge

About the AuthorErrol Allen has over 25 years of experience in the customer service industry including 13 years in a management role Having held positions as an Internal Customer Service Consultant Call Center Quality Manager and Operations Analyst Errol understands the need for a ldquosystemsrdquo orientation to providing excellent customer service Errol has also designed customer service training programs for the ldquofront linerdquo associate to ensure employee confidence when interacting with customers He is a member of the American Society of Quality which promotes the practical application of quality knowledge across multiple industries Info httpwwwerrolallenconsultingcom (This article first appeared online at wwwcustomerservicemanagercom)

CSIA Update wwwCSIAorg

Publication for CSIA Certified Chimney Sweepregs

ADVERTISEMENT

By Donna Kasmer CSIA Certification Coordinator

Speakers and authors can use the online CEU Application for Course Credit to submit classes and articles for consideration by CSIA and NFI

Applying for Course Credit

Each course instructor must submit a CEU Application for Course Credit for approval each time a class is presented If the course objective summary and instructor qualifications have not changed dates and locations may be added to the original application within the two-year cycle After two years all courses must be resubmitted with new outlines and handouts including new dates and locations

When the application is filled out online it is sent to CSIA and NFI at the same time for consideration You will receive notification from both organizations when your application has been approved The notification will list the CEUs awarded and instructions on how to ensure that your students will receive CEUs for attending

To apply just visit wwwCSIAorgapplyforCEUs to go to the Continuing Education Units page that will give you all the information and instructions you will need to apply for CEUs as a speaker

Earning CEUs for Articles Written

You may also apply for CEUs if you have written an article for a professional sweeping publication As long as your subject matter falls under one our CEU categories it may be eligible for CEUs To submit your published article for consideration visit wwwCSIAorgapplyforCEUs and follow the instructions online

Writing and having a hearth industry paper or article published may be eligible for CEUs based on the following requirementsThe article mustbull Pertaintothehearthindustryorthe

CCSs scope of work

bull Bepublishedwithinthecertificationcycle

bull Beatleast500wordsinlengthThe author must

bull SubmitapplicationforCEUswithin60daysofpublication

bull Submitacopyofthearticlewith publication name date of publication and word count

bull SubmitthetypeofCEUcategoryorcategories of the article

CEU Information for Speakers and Authors

The Chimney Safety Institute of America has created a new blog titled Wisdom from the Hearth (online at chimneysafetywordpresscom) to help keep homeowners one-step ahead of the potential problems that can plague their fireplaces and chimneys Topics covered on the blog includeEPAcertifiedstoveschimneyswifts winter-preparedness media mentions and moisture content Blogs will be posted at least once weekly throughout the year and twice weekly during the home heating season

If you are interested in blogging for CSIA please contact Melissa Heeke CSIArsquos Director of Communications and Marketing at mheekecsiaorg

Blog submissions are due via email no later than three business days before the day you are scheduled Here are a few tips to keep in mind while bloggingbullPleasekeepblogstoaround300

words or lessbullRemembertotalkinaconversational

voice Be yourself and avoid using jargon

bullSpeakpersonallyandinapositiveup-tempo tone

bullBuildarelationshipwiththereaderwithout trying to sell the CSIA or your company Lists of tips suggestions or creative ideas are also good subjects for drawing in readers

Wisdom from the Hearth

CSIA Introduces New Blog Seeks Guest Bloggers

ConnecticutMichaelOverstreetbullMichaelrsquosChimneyServiceandRestorationbullVernon

IllinoisClayNelsonbullCleanSweepbullCollinsvillePatrickSimmsbullSuperiorChimneyServicesCorpbullLombard

IndianaTravisBeckleybullBeckleyrsquosChimneyServicesbullCoalCity

MichiganScottFreibergbullStanrsquosFireplaceampChimneyServicebullFentonErnieHillbullRockfordChimneyServicebullSouth LyonSueWhitebullRockfordChimneyServicebullSouth Lyon

MinnesotaCaleAndersonbullAirProLLCbullAppleValleyAaronOslundbullJackPixleySweepsbullAndover

AaronRotheringbullDanorsquosChimneySweepbullRochesterZacharyWilliamsbullDanorsquosChimneySweepbullRochester

MissouriJohnVGodfreybullA+ChimneyServicesLLCbullRollaJasonPatrickbullShamrockQualityServicesbullStLouisMitchellSaundersbullAdvancedChimneyTechniquesIncbullJamestown

New YorkJaredGuernseybullHolySmokeStoveFireplaceChimneybullDryden

OhioAnthonyRamseybullEliteChimneySolutionsbullBeavercreek

OklahomaKeithHudginsbullCleanDeanrsquosChimneySweepServicebullTulsa

TravisMcMorrisbullCleanDeanrsquosChimneySweepServicebullTulsa

PennsylvaniaJohnMcDonaldbullChimChimneySweeps-DJCrossIncbullMediaLJosephOchalbullChesterCountyHearthampHomebullElversonKyleBSmithbullChimChimneySweeps-DJCrossIncbullMediaChristopherTStarrbullChimChimneySweeps-DJCrossIncbullMedia

TenneesseJoshDavisbullCustomer1stAirDuctCleaningampChimneySweepbullMilton

TexasBradleyDassonvillebullACContractorsIncbullLongviewChristopherHessbullAtlasChimneybullLeanderAdamJamesbullACContractorsIncbullLongview

ADVERTISEMENT

Congratulations to Our New CSIA Certified Chimney Sweeps

The Chimney Safety Institute of America Inc (CSIA) sponsors theCERTIFIEDCHIMNEY

SWEEPreg certification

program The CERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETYINSTITUTEOFAMERICAreg trademark is a registered trademark of the CSIA and was developed especially for this program and is a symbol of your professionalism understanding of and dedication to your industry Display it with PrideUseitCorrectly

Who may use the Logobull SoleOperatorndashIndividualswho

maintain a sole proprietorship are currently a CSIA Certified Chimney

Sweep have no other employees and have signed the CSIA Code of Ethics are granted a royalty free limited license to usetheCERTIFIEDCHIMNEYSWEEPCHIMNEY SAFETY INSTITUTE OF AMERICAreg Logo

bull PartnershipndashCompaniesorganizedasa partnership are granted a royalty free limitedlicensetousetheCERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETYINSTITUTEOFAMERICALogoregprovided the partner performing the sweeping andor inspection is currently a CSIA Certified Chimney Sweep and signed the CSIA Code of Ethics

bull MultipleEmployeeCompanyndashCompanies with multiple service technicians are granted a royalty free limitedlicensetousetheCERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETY

INSTITUTEOFAMERICAreg Logo provided that at least one individual who is currently CSIA Certified Chimney Sweep and signed the CSIA Code of Ethics is on the job site performingsupervising the sweeping andor inspection If a work order or equivalent document is provided to the customer the CSIA Certified Chimney Sweep must sign the document and clearly printhishercertificationnumbernexttothe signature

If you have questions about the correct useoftheCERTIFIEDCHIMNEYSWEEPCHIMNEY SAFETY INSTITUTE OF AMERICAreg Logo write or call CSIA at 2155CommercialDrivePlainfieldIndiana46168(317)837-5362orfax(317)837-5365emailofficecsiaorg

Using the CSIA Certified Chimney Sweepreg Trademark

QR code generated on httpqrcodelittleidiotbe

Now you can access more of the industryrsquos favorite seminars in a self-paced online format Itrsquos easy with CSIArsquos eLearning program mdash offered every week

Need to renew your CSIA Certified Chimney Sweep credential You

can now earn all of the CEUs entirely online We offer individual

sessions in affordable bundles so you can earn just the CEUs you

need $39 per session $99 for 3 sessions or $149 for 5 sessions

Ready to get started Learn more and register right now

W W W C S I A o r g E L E A r N I N g( 3 1 7 ) 8 3 7 - 5 3 6 2

Good for you your business and your busy schedule

Online review sessions also available weekly

ADVERTISEMENT

OCTOBER 12 SWEEPING 25

ProgressivePerksBY DEBBIE CORNELIUS

MEMBERSHIP DEVELOPMENT COORDINATOR

Two Great Ways to Increase Your Income

Money is tight for everyone these days so many of your clients are using credit cards to make necessary repairs and upkeep to their homes This is why it is important to accept credit cards in your business However understanding the fees typically charged to merchants by payment processors can be more than confusing

Complete Merchant Solutions (CMS) one of NCSGrsquos benefit providers will help you understand the various fees charged in a transaction and how you can reduce these fees

Already accepting credit cards Take the time to find out if you are getting the best rates you can by contacting Allan Maughan at 877-267-4324 Ext 132 or email amaughancmsonlinecom

When a person calls your office you have your businessrsquo most important person on the line Someone who is investigating your service needs something and will likely be doing business with you Since many of these prospective customers will be placed on hold Commercials On Hold provides

an excellent way to brand your business and promote your full range of services before they talk to a member of your staff

There are several messages to choose from and NCSG members are eligible for a discount Contact Allen Gaughf at 800-832-4653 Ext 225 or visit wwwCommercialsOnHoldcom

SUPERORDER CUT-OFF

LATEstock ground

orders placed bystock freight

orders placed by

Saturday Delivery Also AvailableVisit whitecapscom or call 8003352534 for more details

Made in the USA | Est 1998 | 8003352534 | whitecapscom

26 SWEEPING OCTOBER 12

REGION 6

NCSG Charter Members

Paul Bourque Huntsville AL

Don Leavitt San Diego CA

David Harris Broken Arrow Oklahoma

Dan Wheeler Santa Rosa CA

John Cline Menlo Park CA

Dale Meisinger N Augusta SC

Alan Hisey St Louis MO

Eva B Horton Greenwich CT

Harry Richart Hasbrouck Heights NJ

NewNCSGMembers

REGION 3

REGION 2

REGION 5

REGION 4

NCSG REGIONS

REGION 1

Connecticut Vermont Massachusetts New York Maine Rhode Island New Hampshire

REGION 2

Delaware District of Columbia Maryland New Jersey Pennsylvania

REGION 3

Alabama Florida Georgia Mississippi North Carolina South Carolina Tennessee Virginia West Virginia

REGION 4

Illinois Indiana Kentucky Michigan Missouri Ohio

REGION 5

Arkansas Colorado Iowa Kansas Louisiana Minnesota Nebraska New Mexico North Dakota Oklahoma South Dakota Texas Wisconsin

REGION 6

Alaska Arizona California Hawaii Idaho Montana Nevada Oregon Utah Washington Wyoming

MARYLANDGaryCliftbullFire-SafeChimneySweeptGTCliftIncbullPasadena

NEW JERSEYRaymondBondbullMercerCountyChimneyServicesbullHamilton

GEORGIA ArvydasDidasbullAtlantaChimneyWorxLLCbullAtlanta

OHIOMichaelLentzbullEastsideFireplaceampContractingbullCygnet

COLORADOSeanPeckbullAshesAwayLLCbullDurango

CALIFORNIA StevenLovsteenbullOliverTwistChimneySweepandAirCleaningbullHuntington Beach

ErrolDavisbullTheChimneySpecialistbullHuntingtonBeach

OCTOBER 12 SWEEPING 27

The 2012 ndash 2013 offers are being added daily in the ldquoMembers Onlyrdquo section of the NCSG website at wwwNCSGorg So start checking for these new offers each week These coupons will be good until June 30 2013

AirjetDivisionofContinentalIndustriesbullAlphaAmericanCompanybullCondarCompanybullCopperfieldChimneySupplybullDuctCleanersrsquoSupplybullEarthcoreIndustriesLLCbullENERVEXIncbullFiresafeIndustriesbullFireside

DistributorsbullHY-CCompanybullLifetimeChimneybullLindemannChimneySupplybullMattersoftheHearthbullMeyerMachineampEquipmentbullNationalChimneySupplybullOlympiaChimneySupplybullSaverSystemsbullSNEWS-TheChimneySweepNewsbullStoveBuilderInternationalInc(SBI)bullWakefieldBrushbullWohlerUSAIncbullZ-Flex

2012 ndash 2013 SWEEPS ADVANTAGE COUPON PROGRAM

SAVERSYSTEMS

SAVE UP TO $50Purchase 5 gallons Chimney Saver Water Repellent (Water or Solvent-

Base) frac12 gallon CrackMagik Crack Sealant and 5 gallons CrownCoat Brush Grade Crown Repair from your Distributor - $40 Cash Refund by mail

SAVE UP TO $42Buy a 24 lb container of Cre-Away Pro and Cre-Away Applicator from

distributor and receive a FREE Case of 6 (lb) Cre-Away Creosote Modifier by mail

SAVE UP TO $41Purchase 2 cases of 12 (32oz) bottles of ACS and receive a FREE Case of

12 (32oz) bottles of Home amp Hearth Cleaner

STOVE BUILDER INTERNATIONAL INC

SAVE UP TO $ 69FREE Moisture Reader with the purchase of a Flame NXT-1 Wood Stove for

the Month of September and October 2012

HY-C Company

SAVE UP TO $ 75Purchase 30 Draft King or Big Top HY-C chimney caps and receive $75

rebate

SAVE UP TO $ 25Place your first order of HY-C Roof VentGuards or Dryer VentGuards (min

12) and receive a $25 rebate

SAVE UP TO $250 FREE freight on your first Fire Chief Wood Furnace order

LIFETIME CHIMNEY SUPPLY SAVE UP TO $400 Buy one liner kit and get one of equal or lesser value FREE

Share your memories NCSG seeks contributions for the History Project

NCSG is currently working on a history project to help the organization capture

our shared history since the organizationrsquos beginning If you have interesting

information fun photos or official Guild communications that may be of

interest please scan and email them to historyncsgorg Please note Not all

material will make it onto the Guildrsquos timeline but may be included in another

area of the history project

28 SWEEPING OCTOBER 12

hellip when opportunity calls we answer 1-800-875-8118

wwwcomnetmessagecom

Benefits of Answering Service

Award Winning Telephone Agents

Never Miss A Call

Better Time Management

Appointment Scheduling

Affordable

Member Get a Member ProgramGuidelines for IndividualsDid you know that by promoting membership in the NCSG you help the

Guild meet its goals AND you will reap rewards too To take advantage

of potential savings on your next NCSG dues simply visit wwwNCSGorg

to obtain a copy of the membership application form Make sure you put

your name under Item 2 ldquoWho referred you to the NCSGrdquo OR you may

send an email to dcorneliusncsgorg and request that NCSG membership

information be sent on your behalf to people who should join Please

provide the complete contact information ie name address telephone

number and email address if available

Your participation in the Member-Get-A-Member program helps

strengthen the Guildrsquos membership and allows you to win too

bull You get $5000 off membership dues for each new member

(1-4 new members)

bull You get Free membership Dues (equal to 1 year) when you recruit

5+ new members

Save some money on your next NCSG dues by simply promoting

membership in the NCSG at every opportunity you havet

NCSG Membership Referral Reward Guidelines for Non-ProfitsEffective 912012

Your non-profit can benefit when new NCSG Members mention your

organization under Item 2 ldquoWho referred you to the NCSGrdquo on the NCSG

membership application or you may send an email to membership

ncsgorg and request that NCSG membership information be sent on your

behalf to companies who should join Please provide the complete contact

information ie name address telephone number and email address if

available

Eligible Organizations Non-profit organizations (ie State and Regional

Chimney Sweep Guilds HPBA Affiliates)

Referral Reward $100 per New NCSG Voting or Dual Member

Reward Earned Upon receipt of NCSG membership application and

payment (full or first installment)

Reward Paid Paid to the organization within 10 business days of receipt of

membership application and payment

New Member - Has not been a member of the NCSG for at least two (2) years

Refer New Members and Be Rewarded

OCTOBER 12 SWEEPING 29

few years ago I wrote an article about being inspired by our youth Looking at the world around us the challenges we tend to let bog us down domestically as well as around the globe I thought it might be worth sharing some of that information again After all you

donrsquot have to have children of your own to appreciate the immense impact they have had are having and will have on our world If you ever take a moment to look around and notice the influence and passion of our youth you canrsquot help but be motivated by their drive

Sure kids can be a challenge (then again so can adults) but itrsquos often in their inhibitions that they discover a potential that as adults we often forget If we just take a step back from our frustration there is a lot of inspiration we can take from the youth of this world

In 1995 twelve year old Craig Keilburger was distracted during his morning breakfast on his way to the comics section of the newspaper He didnrsquot make it past the first page as he was lured into an article about the exploitation of child labor in Asia He was moved to research the situation and as he did he became increasingly self-motivated to do something about a growing problem throughout the world

Craig asked for some volunteers at school and eleven hands went up As simply as that Free the Children was formed with the passion of twelve 12-year-olds Today a handful of Nobel Peace Prize nominations later Free the Children is the worldrsquos largest network of children helping children through education More than one million youth have been involved in their programs in more than 45 countries These ldquokidsrdquo have built over 450 schools delivered more than 200000 school and health kits to students shipped more than 11 million dollars in medical supplies lobbied corporations to adopt

standard labeling for child-labor free products and improved water and sanitation conditions around the world And thatrsquos just the tip of the iceberg Visit wwwfreethechildrencom to learn more about the inspired commitment of these youth

David B Smith a college student at the University of California-Berkeley was motivated by his own personal struggles and those of his friends Concerned with the local issue of the rising costs of tuition and the lack of affordable housing near campus he formed a group to see what they could do about it Their approach was not to complain and protest but rather to work within the system to affect change

Within the year the group organized the first-ever Cal Lobby Day which brought 150 students to the California State Capital in Sacramento They didnrsquot stand outside and protest Instead they went inside and met with more than 90 percent of the legislature The group got these officials interested engaged and willing to help By the end of the semester they saved students throughout California $93 million by stopping student fees from being raised and they got $30 million earmarked for student housing

Smithrsquos initial success led to the formation of Mobilizeorg (wwwmobilizeorg) whose now national mission it is to educate empower and inspire young people to increase their civic and political participation The grass roots approach that Mobilzeorg uses is to encourage young people to personally meet with their representative decision makers speak their language and negotiate with them using techniques that are familiar to them The legislative strategy of these youth and their associated success mirrors the approach that NCSG encourages among its own members

BY MARK MCSWEENEY CAEEXECUTIVE DIRECTOR

Perspective

Find Your InspirationldquoWhat you do makes a difference and you have to decide

what kind of difference you want to makerdquo ndash Jane Goodall

A

30 SWEEPING OCTOBER 12

A couple of years ago David Smith explained their success this wayhelliprdquoBecause we start at a place that encourages young people to look inside themselves and then project that image of a better world on our society we are facilitating the use of the most powerful energy we have ndash our passionrdquo

Sparks of inspiration from youth are present all around us We just have to be open to them

As many of you know I have had the joy of being involved with Rotary Internationalrsquos youth exchange program This year marks my eighth year coordinating the outbound recruitment placement and orientation activities for my district Over that time I have had the honor of placing almost 70 high school students into 30 different countries around the world As part of the district team I also have the thrill of having worked closely with at least that many students who have traveled to Indiana from their native countries to experience and learn our relative taste of American culture

Working directly with these teens each year I am in awe of their perspective and enthusiasm and I marvel at their drive determination and overwhelming desire to further develop their appreciation of our world community By the age of 18 these young men and women have experienced more of the world around us than most of us will ever know Yet they continue to explore every opportunity they have to fuel their own passion to learn more For them enough is never enough

Thatrsquos exactly what organizations like the National Chimney Sweep Guild and the Chimney Safety Institute of America think about education The best are never satisfied The best are never done learning The best in our industry belong to the Guild and seek certifications in their field not merely for attainment of the credential but rather to feed their desire to continually learn and continually improve

Whether yoursquove been in this business for thirty days or for thirty years you owe it to yourself and to your customers to pursue every chance you can to keep yourself as professionally and technically tuned as possible As the great Aristotle said ldquoAll men by nature desire knowledgerdquo

And lest you think learning is limited to youth I recently read a quote from the swimming trainer of a 73-year-old woman When speaking of her determination the trainer said that she taught him ldquoThere is no age attached to a student that quest is without a numberrdquo

Companies that truly embrace continuous improvement continuously seek opportunities to improve the way they do business ndash operationally as well as technically Be humble enough to recognize that a better way may exist and challenge yourself to find it

You work hard to produce income for your business Your expenses should reflect your companyrsquos strategies Money can be hard to come by and once you get it you donrsquot want to lose it But a smart

business person knows that putting money back into their business is not losing it itrsquos investing it Best of all itrsquos investing it in you in your business

19th century American explorer Robert Perry said ldquoThe time to prepare for your next expedition is when you have just returned from a successful triprdquo This is certainly the case for the exchange students I work with every day and that perseverance is clearly demonstrated by youth like Craig Kielburger and David Smith I truly believe that all of us adults could benefit from spending more time watching and learning from the youth around us

Find your passion and let it ignite you If your flame starts to flicker look for inspiration around you in perhaps the least likely of places Helen Keller once said ldquoLife is either a daring adventure or nothingrdquo Herersquos to you on your expedition

Until next time I continue to wish you every success

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OCTOBER 12 SWEEPING 31

Display Ad Index

Darwin Awards

Have you snapped a photo of a peculiar chimney in your area that made you shake your head in disbelief

Send it to Melissa Heeke at mheekencsgorg for publication in Sweeping Or mail it to NCSG 2155 Commercial Drive Plainfield IN 46168

Page Advertiser Phone Email or Website Address

30 Ahrens Chimney Technique 800-582-1392 ahrenschimneyqwestofficenet

21-24 Chimney Safety Institute of America 317-837-5362 wwwcsiaorg

13 Cobra Chimney Caps 888-463-0636 salescobrachimneycom

28 Communications Network Inc 800-875-8118 tkempercomnetmessagecom

9 Copperfield 800-247-3305 wwwcopperfieldcom

ENERVEX Inc 800-255-2923 infochimneyfanscom5

16 Firesafe Industries Inc 800-545-6607 wwwfiresafeinccom

8 Hose Master 800-221-2319 bobdanielshosemastercom

18 ICP 508-695-7000 wwwchimneycapscom

BC Lifetime Chimney Supply LLC 877-234-7473 wwwlifetimechimneysupplycom

7 Lindemann Chimney Company 800-722-7230 wwwlindemannchimneycom

20 Meyer Machine amp Equipment 800-728-3828 wwwmeyermachinecom

6 National Chimney Supply 800-897-8481 wwwnationalchimneysupplycom

11 Olympia Chimney Supply 800-569-1425 wwwolympiachimneycom

32 Orion Safety Products 800-637-7807 wwwchimfexus

4 Sand Hill Wholesale 800-258-5496 wwwsandhillwholesalecom

3 Smoktite 866-439-0069 wwwsmoktitecom

15 Sweeprsquos Choice 866-880-3473 infosweepsamericacom

25 Whitecaps 800-335-2534 wwwwhitecapscom

19 Wohler 978-750-9876 wwwwohlerusacom

What we have here is your basic palm frawn spark arrestor in Logan Heights San Diego CA Unfortunately (or fortunately depending on how I look at it) my job was across the street and I could not investigate further

Submitted by Eron Armour of Armour Chimney Service in San Diego CA

October 19 2012Albany NYCSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

October 22-26 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

October 29 ndash November 1 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 2 2012CSIA Technology Center CSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

November 5- 9 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 12-16 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

Dates amp Events

Please send notice of your events for NCSG Dates amp Events listings at mmcmahonncsgorg for inclusion here in weekly posts to the discussion list and online at wwwNCSGorgdates The event must be considered educational or informative for the industry (sales events and open houses will not be listed)

32 SWEEPING OCTOBER 12

ClassifiedsGotta chimney question Sizing Codes Call Royal Edwards Make Royal your tech department CALL NOW 813-982-0219 for on-call tech support Continuing Education special bonus ndash ask how you can get the Friday morning E-Blast for FREE CALL NOW 813-982-0219

GasVent Software for Sizing Chimneys only $195 Call 1-800-648-9523 for more info and visit wwwelitesoftcom to download a free trial version

Chimney Sweep business for sale iin the Northern Rocky Mountains of New Mexico Services a large area with three ski resorts in the service area Equipment and signed three year contracts goes with the business Business is well established For pricing and other info please email your questions to ridgeriders1gmailcom

CLASSIFIED ADS FREE FOR NCSG MEMBERSMemberscanrunone35wordclassifiedfreeeachyearRegularlyclassifiedadsare$2wordor$1wordforNCSGmembersClassifiedadsarenon-commissionableandmustbe pre-paid To place a classified ad please contact Megan McMahon at mmcmahonncsgorg or (317) 837-1500

The Original Chimney

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u DisplayerShipper Holds 8 Individually

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for Canadian Market

ORION SAFETY PRODUCTSEASTON MD 21601

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This device is not approved or permissible for use as an alternative for fire

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ORDER NOW FOR QUICK DELIVERY

CALL YOUR LOCAL DISTRIBUTOR OR CALL US AT

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Carbon

Often called the silent killer carbon monoxide is an invisible odorless colorless gas created when fuels (such as gasoline wood coal natural gas propane oil and methane) burn incompletely In the home heating and cooking equipment that burn fuel can be sources of carbon monoxide

FACTSbull A person can be poisoned

by a small amount of CO over a longer period of time or by a large amount of CO over a shorter amount of time

bull In 2005 US fire departments responded to an estimated 61100 non-fire CO incidents in which carbon monoxide was found or an average of seven calls per hour

KKK CO alarms should be installed in a central location outside each sleeping area and on every level of the home and in other locations where required by applicable laws codes or standards For the best protection interconnect all CO alarms throughout the home When one sounds they all sound

KKK Follow the manufacturerrsquos instructions for placement and mounting height

KKK Choose a CO alarm that has the label of a recognized testing laboratory

KKK Call your local fire departmentrsquos non-emergency number to find out what number to call if the CO alarm sounds

KKK Test CO alarms at least once a month replace them according to the manufacturerrsquos instructions

KKK If the audible trouble signal sounds check for low batteries If the battery is low replace it If it still sounds call the fire department

KKK If the CO alarm sounds immediately move to a fresh air location outdoors or by an open window or door Make sure everyone inside the home is accounted for Call for help from a fresh air location and stay there until emergency personnel

KKK If you need to warm a vehicle remove it from the garage immediately after starting it Do not run a vehicle or other fueled engine or motor indoors even if garage doors are open Make sure the exhaust pipe of a running vehicle is not covered with snow

KKK During and after a snowstorm make sure vents for the dryer furnace stove and fireplace are clear of snow build-up

KKK A generator should be used in a well-ventilated location outdoors away from windows doors and vent openings

KKK Gas or charcoal grills can produce CO mdash only use outside

HOMEHEATINGEQUIPMENTHave fuel-burning heating equipment and chimneys inspected by a professional every year before cold weather sets in When using a fireplace open the flue for adequate ventilation Never use your oven to heat your home

MonoxideCarbonMonoxide

SafetySafety

NCSG Innovation 2013 Convention and Trade Show Hotel reservations are now being accepted for NCSG Innovation 2013 at Chateau on the Lake in Branson MO April 4-7 2013 Just call 1-888-333-LAKE (5253) and mention that yoursquore with the National Chimney Sweep Guild to lock in rates starting at $129 for a mountain view and $134 for a lake view

Get ready for some RampR Yoursquore earned it

National Chimney Sweep Guild2155 Commercial DrivePlainfield IN 46168

1209

CALL 877234PIPE

CHIMNEY LINER KIT SPECIALBUY 2 LINER KITSGET 1 FREELiner kit special offer valid on your first order only

Single Wall 316L 6 times 25 $24500Single Wall 316L 6 times 35 $28500Smooth Wall 316L 6 times 25 $28250Smooth Wall 316L 6 times 35 $33749

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New Customer Special

20 OFF ALLCUSTOM ORDERS

Visit our websitewwwLifetimeChimneySupplycom

FREESHIPPINGWITH YOUR KITPURCHASE

Page 2: October 2012

NCSG Innovation 2013 Convention and Trade Show Hotel reservations are now being accepted for NCSG Innovation 2013 at Chateau on the Lake in Branson MO April 4-7 2013 Just call 1-888-333-LAKE (5253) and mention that yoursquore with the National Chimney Sweep Guild to lock in rates starting at $129 for a mountain view and $134 for a lake view

Get ready for some RampR Yoursquore earned it

OCTOBER 12 SWEEPING 1

Sweeping The Journal of Chimney and Venting Technology (ISSN 1041-6692) is published 11 times annually by the National Chimney Sweep Guild 2155 Commercial Drive Plainfield IN 46168

Annual dues to the National Chimney Sweep Guild are $459 for Voting Member Companies and $689 for Supplier Member Companies of which $80 goes toward a subscription to Sweeping The Journal of Chimney and Venting Technology Additional annual subscriptions are available for $80 by contacting the National Chimney Sweep Guild at the office of publication (NCSG 2155 Commercial Drive Plainfield IN 46168)

POSTMASTER Send address changes toSweeping The Journal of Chimney and Venting TechnologyNational Chimney Sweep Guild2155 Commercial DrivePlainfield IN 46168

October 2012 Volume 36 9

Features

Table of Contents

Departments

P29

P14

P10

3 Moving Forward

6 Editorrsquos Letter

8 Industry Watch

10 Technical QampA

12 The Coachrsquos Corner

14 Chimney Sense

25 Progressive Perks

26 New NCSG Members

27 Sweeps Advantage Coupons

29 Perspective

31 Darwin Awards

31 Ad Index

32 Classifieds

32 Dates amp Events

15 Business Valuation How About Life Valuation

17 The Feedback Loop

18 The Financial Impact of Customer Service

28 Refer New Members and Be Rewarded

2 SWEEPING OCTOBER 12

ResourcePage

TECHNICAL ADVISORY COUNCIL

Chris Prior Masonry Construction and Restoration and Priorfire

Fireboxes 317-203-0088 x 2

Jim Brewer Gas Venting and NFPA 54

317-203-0088 x 3

John Pilger Oil Flue Sizing Relining or NFPA 31

317-203-0088 x 4

Randy Brooks IRC NFPA 211 or Customer Communications

317-203-0088 x 5

Bart Ogden Stainless Steel Lining Video Scanning and Narrative

Report Writing 317-203-0088 x 6

Fred Joy Installation and Venting of Pellet Stoves

317-203-0088 x 7

Jay Walker Dryer Vents

317-203-0088 x 8

Rett RasmussenVented and Vent Free Gas Logs and Controls

317-203-0088 x 9

Rich Martinez Dryer Vents or Masonry

317-203-0088 x

Rich Rua General Sweeping or Relining

317-203-0088 x 0

Committee Chairs and Task Forces for 2012-2013Bylaws

Diane Pilger(631) 863-2460

chimneygalaolcom

Convention Site SelectionDiane Pilger

(631) 863-2460chimneygalaolcom

Discussion ListBo Tasso

(815) 645-8103bobotassocom

EthicsMark Stoner

(615) 459-2546ashbustersaolcom

FinanceMark Maynard(920) 830-1920

markchimneyguycom

GovernanceRandy Brooks(805) 646-8961

hearthhunteraolcom

Government AffairsPhil Mitchell

(603) 659-7776sootskiaolcom

International RelationsSteve Pietila

(503) 644-0393steveamerican-chimneycom

Long Range PlanningDiane Pilger

(631) 863-2460chimneygalaolcom

MembershipBob Ferrari

(530) 221-3331bobflueseasoncom

NFPA 211 RepresentativeRandy Brooks(805) 646-8961

hearthhunteraolcom

NFPA 31 RepresentativeJohn Pilger

(631) 863-2460chimneymanaolcom

NFPA 54 RepresentativeJim Brewer

(757) 523-2400jbrewermagic-sweepcom

Technical Advisory CouncilDennis Dobbs(256) 845-9814

infofireplaceservicescentercom

Public Awareness Task ForceRob Lindemann(847) 918-7994

Roblindemannchimneycom

ADVERTISING RATES for Sweeping The Journal of Chimney amp Venting Technology may be obtained by contacting Malisa Minetree at (317) 815-4688 or SweepingAdsindyrrcom

Design by Laura Houser Design bull laurahousercom bull (317) 213-7497

President Region 3Jay Walker

(850) 562-4692 bull presidentncsgorg

Vice PresidentAt-Large

Diane Pilger(631) 863-2460 bull chimneygalaolcom

Treasurer Region 5Mark Maynard

(920) 830-1920 bull markchimneyguycom

SecretaryJeremy Biswell

(913) 236-7141 bull fluesbrothersyahoocom

Region 1Phil Mitchell

(603) 659-7776 bull sootskiaolcom

Region 2Bob Fleer

(410) 544-7600 bull bobfleeraolcom

Region 4Ken Hoelscher

(937) 833-0505 bull kenabbeyroadchimneysweepscom

Region 6Bob Ferrari

(530) 941-5818 bull bobflueseasoncom

At-Large DirectorsDennis Dobbs

(256) 845-9814 bull infofireplaceservicecentercom

Fred Joy(785) 986-6432 bull joyfredmlivecom

Supplier RepresentativeEdmund Poplawski

(570) 504-7107 bull epoplawskiolympiachimneycom

NCSG BOARD OF DIRECTORS 2011-2012

Mark McSweeney CAE Executive Director

mmcsweeneyncsgorg

Melissa Heeke CAE Director of Communications amp

Marketing mheekencsgorg

Ashley Eldridge COI CPP Director of Education

ashleyncsgorg

Candice Bradbury Director of Finance

cbradburyncsgorg

Megan McMahon Office Manager

mmcmahonncsgorg

Debbie Cornelius Membership Development

Coordinator dcorneliusncsgorg

Donna Lee Kasmer CSIA Certification Coordinator

dkasmercsiaorg

Sharon AndersonProgram Coordinatorsandersonncsgorg

STAFF

2155 Commercial Drive Plainfield IN 46168

(317) 837-1500 Fax (317) 837-5365

NCSG encourages industry partners to submit press release and articles to Melissa Heeke Sweeping Editor at mheekencsgorg Submissions should contain items of interest or importance to the chimney and venting industry Submissions should not contain direct solicitations prices or a call to action on the part of our readers Submissions may contain images or artwork attached in a jpg format

In all cases NCSG reserves the right to edit submissions to fit space limitations keep the release and publish at a later date or refuse to publish the release for any reason Neither publishing nor refusing to publish the submission should be considered a statement of NCSGrsquos opinion regarding the release

NCSG further reserves the right to reject at any time any advertising determined not to be in keeping with the publicationsrsquo standards Acceptance of advertising by Sweeping magazine does not necessarily constitute endorsement of products or services advertised NCSG does not make any effort to review or substantiate claims made by advertisers

copy 2012 National Chimney Sweep Guild 2155 Commercial Drive Plainfield IN 46168 (317) 837-1500

NATIONAL CHIMNEY SWEEP GUILD

Be advised that advice given by NCSGrsquos Technical Advisory Council (TAC) reflects best practices of the chimney sweeping industry However we are unable to account for any particular type of situation since regional variations in construction practices and additional environmental physical and geographical factors necessarily vary the level of service appropriate for a particular fireplace andor chimney Additionally local laws and ordinances may govern andor supersede the information and any recommendations provided Final determinations are the responsibility of a local professional with first-hand knowledge of the situation and the local Authority Having Jurisdiction (AHJ) Neither NCSG nor any member of TAC will be held liable for any damages whatsoever resulting from the use of or reliance on information provided by anyone associated with TAC By your use of this member benefit you acknowledge acceptance of these terms

To contact any member of the Technical Advisory Council please call (317) 203-0088 and select the extension for the person who is best qualified to answer your question

Dennis Dobbs Technical Advisory Council Chair

Installation or Service of Direct Vent Gas Appliances 317-203-0088 x 1

OCTOBER 12 SWEEPING 3

JAY WALKERNCSG PRESIDENT Forward

Moving

write this after a long day working in and on my local business here in North Florida My typical work day begins with my list of priorities that I wrote down at the end of the day before and re-prioritizing and adding

to the list Today was not like any other other than trying to fight off this nagging third day of flu bug and congestion Yes ndash Calling the Doctor and getting some antibiotics was high on my list and a must today

For many of you the fall autumn weather has arrived and along with that - the phones are ringing the trucks are rolling and your inspection and sweep services are in high demand The change of seasons brings all of us some expected change in our businesses and lives It affects our work load stress levels and our bottom line While many veteran business owners will take the busier season in stride and welcome the schedule being full others will look forward to seeing the long time clients and those families you have known for quite a while

During this busy season take time to make a special place for your needed implementations in your business Take a special notebook or digital document and get serious Set a date and time to start your implementation Remember as Zig Ziglar said long ago ldquoIf you have no target yoursquoll miss every timerdquo

NCSG board of Directors staff and committee chairs are working diligently toward the goals we set back last May to our long term plan and budgets have been set this past July As an expansion of our Member- Get- A- Member program NCSG has just launched a new Referral Rewards program for state guilds and associations to benefit while helping grow the membership of NCSG Remember there is power with

numbers and the more companies NCSG has on board taking the high road the more your own self-worth increases

I recently have been involved with two entities which involve members budgets staff and organizations The first entity only had one CEO that ran everything and expected its membership to grow just by faith The second entity I am involved with has a budget delegated job positions staff and involves the members with SWOT analysis to examine itself and set goals Which would you prefer to be involved with My hopes are the latter NCSG does all of this business building analysis and is always seeks to meet the ever-coming trends and advances that businesses and our industry undertakes

Im

erry

des

ign

A Smoking Hot DealBuy Six Get One Free

Save even more with Pallet Purchasing

4 SWEEPING OCTOBER 12

Last year at this time I commented on the honor of being President to hosting the first European Chimney Sweep Federation Organization technical meeting This year I will represent NCSG in Austria for the political meeting of the ESHCFOE congress This ongoing networking with our European chimney sweep leaders is to be taken seriously Sure friendships are formed but the most important part is to identify goals and timelines to implement the ideas we bring home from these meetings

My hopes are that NCSG members will attend the NCSG Innovation 2013 convention and trade show in Branson Missouri See you there in April 2013

As always Sweeps Luck to you and your family and God Bless

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Lindemann Chimney Supply Expanding in the Midwest

Lindemann Chimney Supplyrsquos Lake Bluff Illinois location has moved to bigger and better quarters The new warehouse location will be located in Lake Bluff at 110 Albrecht Drive This is just off of Highway 43 otherwise known as North Waukegan Road which is just a few miles off Interstate 94

ldquoWe have outgrown our space which is a good problem to have stated Rob Lindemann CEO Since this location houses our service company Lindemann Chimney Service as well as our Midwest supply location we needed expansion room to stay on track with our goals During the time we have been in our old office we have quadrupled our sweep base and tripled our office staff Our warehouse has been undersized for some time so this new space was greatly neededrdquo

This new warehouse features a large open warehouse space with two loading docks and one drive up bay for customer pickup Company President Jeff Wiles has this to say ldquoIrsquom excited about this expansion We have seen excellent growth in the Midwest and this location allows us to continue to expand offer more products and to serve our customers betterrdquoThe new Lake Bluff location will still retain the same toll-free number (800-722-7230) Here is their new location information and local phone numbers

Lindemann Chimney Supply110 Albrecht DriveLake Bluff IL 60044Toll-free 800-722-7230Local phone 847-549-7994Fax 847-549-7995wwwlindemannchimneycom

IndustryWatch

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Industry Watch PolicyNCSG encourages industry partners to submit press releases to Melissa Heeke Sweeping The Journal of Chimney amp Venting Technology editor via email at mheekencsgorg Submissions should contain items of interest or importance to the chimney and venting industry Submissions should not contain direct solicitations prices or a call to action on the part of our readers Submissions may contain images or artwork attached in a jpg format In all cases NCSG reserves the right to edit submissions to fit space limitations keep the release and publish at a later date or refuse to publish the release for any reason Neither publishing nor refusing to publish the submission should be considered a statement of NCSGrsquos opinion regarding the release

5OCTOBER 12 SWEEPING

6 SWEEPING OCTOBER 12

ave you ever heard of a spark list Itrsquos like a parking lot for your ideas that you donrsquot want to lose but

you arenrsquot able to act on right now Itrsquos October Letrsquos face it if yoursquore a single owner-operator you likely arenrsquot going to be ordering new uniform shirts for yourself unless you really really need them You know what yoursquod like to order when you have a minute Theyrsquore nothing like your usual black t-shirt

Add it to your spark list

Your spark list can be something as simple as a clean notebook or a new word document (if yoursquore in the office) The catch is your ideas are the only things allowed on that list No to-dos Just ideas Therersquos something freeing about knowing that yoursquove captured that idea too

Have a great idea for a new service to add next Spring Add it to your spark list

How about a phrase you heard that yoursquod like to work into your marketing Spark list

Maybe a unique idea that yoursquove pulled from a service company in another industry Spark list it

Then when you need that spark of inspiration pull out your list Sitting down for your annual strategy session with your board of advisors (be it your spouse or your MIX group or something in between) THIS is the stuff that will spark your creativity and will give you great new ideas for your next move This isnrsquot a to-do list but it can be Therersquos something freeing about knowing that yoursquove captured that idea too Can you combine a couple of your sparks into something that will really get you moving on a day when you really just want to stay inside

Catch your breath Grab a clean notebook Start catching those ideas for a future spark of inspiration

All the best this season

MELISSA HEEKE CAENCSG DIRECTOR OF COMMUNICATIONS

EditorrsquosLetter

H

OCTOBER 12 SWEEPING 9

Hose Master Invented the Wheel

Smooth-N-Lite bullYourchoice-304or316stainlesssteelcoils5rdquo-8rdquodiameters bullInterlockedseamsareeasytoflex bullSmoothinnerwall bullCrushresistant bullIdealforsmoothwallapplications bullAvailableinroundovalorrectangle

HeavyFlex bullYourchoice-304or316stainlesssteelcoils bullInterlockedseamsareeasytoflex bullSmoothinnerwall bullHighlycrushresistant bullIdealforfireplacerelines bullAvailableinroundovalrectangleorDial-A-Flex

UltraPro bull Patentedrolllockseamdesignforeasyflexibility bullLargebendrange bullSteepcorrugationslope-resultinginhighcrushresistance bullIdeallysuitedforforbothstraightandmultiplebendrelines bullUncoilseasilyrightoutofthebox

NEW

CopperfieldkeepsturningthewheelwithHomeSaverrsquosnew Smooth-N-LitelinerSmooth-N-Litetakesawaythestiffnessand clumsinessnormallyassociatedwithsmoothwallliner-itgivesyouldquosmoothrdquowithnoheadacheNestlingintoHomeSaverrsquosfamousfamilyofUltraProProRoundFlexRectangleFlexOvalFlexandDial-A-FlexCopperfieldrsquosnewSmooth-N-Litegivesyouthesuperiorweight flexibilityandstrengthyouneedforsmoothlinerapplications

Copperfield Chimney Supply Technical800-246-1926Support800-247-3305

Manufactured by Hose Master Exclusively For

When It Comes to Chimney Liners

Almost50yearsagoSamFotiHoseMasterrsquosCEOredesignedinterlockedmachine technologyHisinnovationsarestillthecoreofmanufacturingflexiblechimneylinertoday

HeavyFlex bull 25yearsagoSaminventedRectangleFlex OvalFlexandDial-A-Flextechnology

UltraPro bull 15yearsagoSaminventedUltraPro-the onlypatentedroll-lockdesignlight-weight linerwithextremeflexibilityandcrush resistance

Smooth-N-Lite bullTodaySamhasdesignedSmooth-N-Lite- thelightinterlockedlinerforsmoothwall applications

and now he invented Smooth-N-Lite

Now We Have It All

All Flexible Liner Is Not Created EqualLet Us Prove It

1964

1983

2000

2012

Pro amp UltraProInvented UltraPro - the only patented roll-lock design light-weight liner with extreme flexibility and crush resistance

Redesigned Interlocked Machine TechnologyInnovations are still the core of manufacturing flexible chimney liner today

HeavyFlexInvented RectangleFlex OvalFlex and Dial-A-Flex technology

Smooth-N-LiteToday Sam has designed Smooth-N-Lite the light interlocked liner for smoothwall applications Manufactured on the same machine technology he invented in 1964

Meet Sam Foti Hose Master CEO engineer and innovator

In 1964 Sam got involved with interlocked products Identifying the problems associated with manufacturing the hose Sam redesigned the tooling and machinery to not only produce a consistent interlocked hose but to also speed-up the production

Today the results of Sams ingenuity is the technology used throughout the industry in the production of interlocked products His designs not only changed the way that stripwound hose is made but the way that it is used and perceived in the industry

SmoothNLite Adindd 2 71212 335 PM

HomeSaverreg Smooth-N-Litetrade Fills the Smoothwall Niche

5-8 Diameters Light 010 stainless strip Available in 304 and 316 stainless steel alloys Interlocked seams are easy to flex Smooth inner wall Crush resistant No memory Ideal for smoothwall application

Now smoothwall liner doesnt have to be stiff and clumsy Because HomeSavers new Smooth-N-Lite gives you smooth without the headache Nestling right into HomeSavers famous family of UltraPro Pro RoundFlex RectangleFlex OvalFlex and Dial-A-Flex liners our new 010 Smooth-N-Lite gives you the superior weight flexibility and strength you need for smooth liner applications

6 times 25 (304-Alloy)

WIth ShIppINg$36786

~Free Freight bull On orders of $1800 or morebull 65rsquo of liner liner and components ship free

Speed Service Selection 8002473305 bull wwwcopperfieldcom

SmoothNLite Adindd 3 71212 335 PM

OCTOBER 12 SWEEPING 9

Hose Master Invented the Wheel

Smooth-N-Lite bullYourchoice-304or316stainlesssteelcoils5rdquo-8rdquodiameters bullInterlockedseamsareeasytoflex bullSmoothinnerwall bullCrushresistant bullIdealforsmoothwallapplications bullAvailableinroundovalorrectangle

HeavyFlex bullYourchoice-304or316stainlesssteelcoils bullInterlockedseamsareeasytoflex bullSmoothinnerwall bullHighlycrushresistant bullIdealforfireplacerelines bullAvailableinroundovalrectangleorDial-A-Flex

UltraPro bull Patentedrolllockseamdesignforeasyflexibility bullLargebendrange bullSteepcorrugationslope-resultinginhighcrushresistance bullIdeallysuitedforforbothstraightandmultiplebendrelines bullUncoilseasilyrightoutofthebox

NEW

CopperfieldkeepsturningthewheelwithHomeSaverrsquosnew Smooth-N-LitelinerSmooth-N-Litetakesawaythestiffnessand clumsinessnormallyassociatedwithsmoothwallliner-itgivesyouldquosmoothrdquowithnoheadacheNestlingintoHomeSaverrsquosfamousfamilyofUltraProProRoundFlexRectangleFlexOvalFlexandDial-A-FlexCopperfieldrsquosnewSmooth-N-Litegivesyouthesuperiorweight flexibilityandstrengthyouneedforsmoothlinerapplications

Copperfield Chimney Supply Technical800-246-1926Support800-247-3305

Manufactured by Hose Master Exclusively For

When It Comes to Chimney Liners

Almost50yearsagoSamFotiHoseMasterrsquosCEOredesignedinterlockedmachine technologyHisinnovationsarestillthecoreofmanufacturingflexiblechimneylinertoday

HeavyFlex bull 25yearsagoSaminventedRectangleFlex OvalFlexandDial-A-Flextechnology

UltraPro bull 15yearsagoSaminventedUltraPro-the onlypatentedroll-lockdesignlight-weight linerwithextremeflexibilityandcrush resistance

Smooth-N-Lite bullTodaySamhasdesignedSmooth-N-Lite- thelightinterlockedlinerforsmoothwall applications

and now he invented Smooth-N-Lite

Now We Have It All

All Flexible Liner Is Not Created EqualLet Us Prove It

1964

1983

2000

2012

Pro amp UltraProInvented UltraPro - the only patented roll-lock design light-weight liner with extreme flexibility and crush resistance

Redesigned Interlocked Machine TechnologyInnovations are still the core of manufacturing flexible chimney liner today

HeavyFlexInvented RectangleFlex OvalFlex and Dial-A-Flex technology

Smooth-N-LiteToday Sam has designed Smooth-N-Lite the light interlocked liner for smoothwall applications Manufactured on the same machine technology he invented in 1964

Meet Sam Foti Hose Master CEO engineer and innovator

In 1964 Sam got involved with interlocked products Identifying the problems associated with manufacturing the hose Sam redesigned the tooling and machinery to not only produce a consistent interlocked hose but to also speed-up the production

Today the results of Sams ingenuity is the technology used throughout the industry in the production of interlocked products His designs not only changed the way that stripwound hose is made but the way that it is used and perceived in the industry

SmoothNLite Adindd 2 71212 335 PM

HomeSaverreg Smooth-N-Litetrade Fills the Smoothwall Niche

5-8 Diameters Light 010 stainless strip Available in 304 and 316 stainless steel alloys Interlocked seams are easy to flex Smooth inner wall Crush resistant No memory Ideal for smoothwall application

Now smoothwall liner doesnt have to be stiff and clumsy Because HomeSavers new Smooth-N-Lite gives you smooth without the headache Nestling right into HomeSavers famous family of UltraPro Pro RoundFlex RectangleFlex OvalFlex and Dial-A-Flex liners our new 010 Smooth-N-Lite gives you the superior weight flexibility and strength you need for smooth liner applications

6 times 25 (304-Alloy)

WIth ShIppINg$36786

~Free Freight bull On orders of $1800 or morebull 65rsquo of liner liner and components ship free

Speed Service Selection 8002473305 bull wwwcopperfieldcom

SmoothNLite Adindd 3 71212 335 PM

10 SWEEPING OCTOBER 12

TechnicalQampA DENNIS DOBBS NCSG

TECHNICAL ADVISORY CHAIR

A

QI am always leary about my

ladder splipping out from

beneath me Any suggestions for

making my ladder more stable

I love flat pry bars They can be hammered as stakes in the ground to keep your ladder from slipping on wet grass Flat pry bars also work well on wooden decks as you can see in

the photos below Here are a few more tips developed through the Construction Roundtable of OSHArsquos Alliance Program

bull Positionaladdercarefullytopreventslipping

bull Whereslippingislikelytieofforhavesomeoneholdtheladder in position

bull Donotusealadderforanythingotherthanitsstatedpurpose

bull Donotuseboxesbarrelsorotherobjectstoraisealadderhigher

bull Donotplaceladdersinfrontofdoorsopeningtowardtheladder unless the door is blocked locked or guarded

bull Positionthebaseofanextensionorstraightladderonefootaway from the wall for every four feet of the ladderrsquos length from the support point to the surface (see figure)

bull Beforeclimbingontoaroofusinganextensionladderbesure the ladder extends three feet beyond the roof line (see figure)

bull Neveroverextendanextensionladder

bull Readandfollowallinstructionsontheladder

Look for More Resources and Downloads in the Members Only section at wwwNCSGorg for more ladder safety information

w w wolympiachimneycom bull Phone 1-800-569-1425

Will KozlanskyOwner amp Co-Founder

The NEW Smoothwall Chimney Liner thathas the Perfect Combination of

Weight Ruggedness amp Flexibility

n No memory amp very flexible n Smooth Interior n One liner multiple applicationsn Available ovalized amp coiled

w w wolympiachimneycom bull Phone 1-800-569-1425

Will KozlanskyOwner amp Co-Founder

The NEW Smoothwall Chimney Liner thathas the Perfect Combination of

Weight Ruggedness amp Flexibility

n No memory amp very flexible n Smooth Interior n One liner multiple applicationsn Available ovalized amp coiled

12 SWEEPING OCTOBER 12

ave you ever known a successful fisherman or hunter one that could thoroughly enjoy his pursuit and always comes back with his catch or trophy This successful sportsman in pursuing these two endeavors does something truly

unique He makes use of his knowledge of the feeding habits the waking hours and the habitual movements of the object of his pursuit Through research and observation of the prey and using proven techniques from others he learns to think like his prey In business it is no different Successful business operation and growth requires management directed by a thought process like a trophy seeker Success requires us to think like the customer Inability or unwillingness to think like the customer is often a major factor in why business owners fail to achieve maximum success They simply cannot wrap their minds around how the client perceives their business their service or their product The view of the forest is quite simply blocked by the trees

So how do you think like the customer To start with spend a few minutes considering how a client sees your business Ask yourself ldquoIf I were a customer would I buy from merdquo Search out each positive and each negative Where are there areas that need work This is not a fleeting glance This has to be a very probing examination and it is hard work Prepare yourself to be confronted by a few sacred cows The tendency will be to look for something big but in reality you are looking for many small things

This can be a difficult task because we are so close to the business But we can make it a bit easier by breaking it down into modules or small sections Remember the only way to eat an elephant is one bite at a time

Letrsquos start with marketing Ask yourself if you use terms the consumer commonly understands For instance as chimney sweeps we are familiar with terms such as damper fire brick flue flue tile chase crown etc However as we put together our marketing strategies we need to take into account that the majority of our clients probably do not understand what we are talking about when we use this terminology

The damper in a fireplace is a good example When asking a group of sweeps what the consumer commonly calls that door at the top of the fireplace that is opened and closed the answer is the ldquofluerdquo (if you are southern itrsquos the ldquofluterdquo) Itrsquos easy to see how terms we use can actually confuse our clients Another term the consumer may use for this is ldquoMy draft donrsquot open rightrdquo and any number of other terms A confused consumer is often one that cannot complete or even start the buying process The effect is we are forced to spend our time answering questions just because we did not use simple enough language in our presentation Confusing our clients has a huge downside It is apt to cause our clients to be hesitant or even unwilling to take the action needed to correct a chimney-related issue It is helpful to anticipate where your customer may have the wrong words in their head and use descriptive phrases instead of industry terminology And worst of all they decide to continue shopping instead of making the buying decision Donrsquot feel bad These marketing issues are not just found with chimney service companies Many other business face similar challenges Instead of marketing to their customers they unwittingly end up marketing to their competition The competitor is really the one who sees the message understands the marketing message and potential customers are left out in the cold to try to figure out what it all means HMMMM do you think that is why over 90 of consumers in the USA (my unofficial numbers) are still confused about chimneys Herersquos a handy tool for working through this problem Seek out advice from people who know nothing about your business Form a focus group of acquaintances or (non-sweep) business contacts in your community and find out from them what would attract them to use your business This is a common practice with large businesses and corporations They test markets to get a feel for what the consumer thinks The goal is to avoid the traps that happen when you make assumptions about your customer base rather than finding out how they really think These traps cost money energy and time Quite honestly the business owner is just too close to the business to formulate the needed message It is just the way it is I know this is hard to believe but chimney performance maintenance and safety are not on the forefront of the consumer mind today

BY JERRY ISENHOUR OF CHIMNEY amp VENTING

CONSULTANTS IN CONCORD NCCoachrsquos Corner

The

Think Like The Customer

H

OCTOBER 12 SWEEPING 13

However it is much more than simply the marketing It includes the marketing message the phone scripting the procedures your service crews follow the way you follow up with quotes and reports It is each and every way you communicate with the client The simple paperwork you give on a job such as the inspection results is likely the most important part of the marketing process THIS is what may well take your customer from a small expenditure to one that we would classify as a TROPHY Doing this well is one of the things that separates the success stories from those that are missing the mark It boils down to understanding what the consumer is looking for and then providing the ldquocustomer experiencerdquo they are seeking What is the advice for this month Stop for a minute and look at your business from the perspective of a prospective client Ask yourself ldquoWOULD I DO BUSINESS WITH MErdquo Look at your written communication with your customers think about your conversations with them WOULD YOU BUY FROM YOU Would you be drawn as a customer to your business Or are your competitors getting your trophies I can guarantee that the folks who are selling to you are doing this

In this free enterprise system folks this is a tool for success Go for it with my best wishes for a successful fourth quarter of 2012 Apply yourself and remember the only person that can make that happen is the man in the mirror It is all up to you

The ball is in your court Just remember one of the important things about the trophy hunter or fisherman experience HE ENJOYS HIS PURSUIT He shows otherrsquos his trophies with pride it was a pure joy for him to obtain them Letrsquos make business and success fun

About the Author Jerry Isenhour an industry consultant coach and educator contributes this monthly article in Sweeping as a service to the industry For more information about how Jerry and his team can assist you and your team in the journey to successfully rise to the next level with your business take a look at his web site wwwchimneyandventingconsultantscom He can be contacted at jerrychimneyandventingconsultantscom or by phone at (704) 425-0217 See Jerryrsquos weekly video business tips on his Facebook page Chimney amp Venting Consultants

14 SWEEPING OCTOBER 12

Of Course I can Build You a Chimney

W e were recently called by someone who wanted us to install a chimney and wood stove in her back yard shop After parking the homeowner met me outside and we walked into the back yard shop to access the

chimney and stove installation After going over all the details and making sure we both understood what needed to be done so her shop could be nice and toasty she asked me to take a look at the stack stone chimney at her house She stated that the exterior was starting to crack As I had pulled into their driveway it was easy to see that their brick home had recently been remodeled and there was a newly-constructed stack stone chimney on the exterior wall facing the drive Immediately something odd had caught my eye My attention was drawn to the top of the chimney which appeared to have a black crown Remembering this I was more than happy to take a look

As we walked up to the chimney a few other things appeared strange to me The two-story chimney appeared too narrow and on top was a 13 x 13 chimney cap I asked the homeowner if the fireplace and chimney was constructed with block and she said ldquoYes up until this pointrdquo She indicated right where the rock was cracking I asked what material the rest of the chimney was constructed with and she replied ldquoOh the builder just framed it with 2 x 4s and plywood and insulated as you would the rest of the home He done a good job We were so proud we took pictures during constructionrdquo

Asking these questions not only helped with my understanding of the construction but also helped the homeowner see the potential fire hazard This chimney is now being torn down and rebuilt properly

Whatrsquos in your neighborhood

Chimney Sense DENNIS DOBBS NCSG

TECHNICAL ADVISORY CHAIR

OCTOBER 12 SWEEPING 15

t is imperative that you remain mentally physically and financially strong and secure to continue to support your family and business Letrsquos call this your life valuation

It seems to me that too many business owners work in the trenches sacrificing a big part of their lives forgetting about their life valuation Or it seems many are consciously postponing their life valuation until they near retirement What is wrong with living your life today AND when you retire

Taking the steps to allow yourself to enjoy your life NOW can lead to an unexpected but ideal side effect

Perhaps you need to do nothing more than make sure you leave work at a specified time to get to an intellectually-stimulating event or a place to relax or perhaps a physical exercise activity Do you belong to an organization group or club where everyone knows your name

Do you have the time to watch your children or other family members children participate in sports events plays or similar activities Or do you volunteer your time in your community church or NCSG

Would you like to take a few weeks or months off during the year and enjoy your life without worrying about your business running aground

If you decide that any of the above is a priority then you should have conviction to make it happen Better time management could help but chances are you need to increase cash flow to make this happen

Hiring a sales representative and implementing a new marketing

program can help boost sales and cash flow Perhaps an operations manager can help you achieve your goal Would that entail implementing systems and training

Hiring an outside coach or consultant can provide the expertise and rdquoextrardquo time commitment you simply do not have to help develop a strategy and tactics to rdquogit er dunrdquo Give up a little control in areas you do not have time to address and watch the rewards come your way

How you get there isnrsquot important What is important is that you know why you want to add resources to your business NOW to allow yourself to live your life NOW without losing all of your time and reducing the possibility of an emotionally draining burn out

AND AS ALWAYS

uuml Direct Vent Pro uuml Pellet Vent Prouuml Class ADuraTech

bull Same Day Shipment bull 16 Toll Free Lines To Assist You bullbull Proud Supplier Member To The NCSG bull

Serving Sweeps for 35+ Years

LARGEST INVENTORY

LOWEST PRICES

HEADQUARTERS

Itrsquos In Stock

1-866-880-3473

Business Valuation How About Life Valuation

BY BRIAN NOE CHFCreg CLTC

I

16 SWEEPING OCTOBER 12

ldquoMy company uses most products available to chimney contractors but Firesafersquos products and systems are hands-down the very best and the most profitable Great technical support and their constant improvements make the products even better which makes my company stand out over my competitionrdquo Kevin Knight Chadds Ford Chimney Sweeps PA

TO order call 800 TO order call 800--545545--66076607

infofiresafeinccom infofiresafeinccom wwwfiresafeinccomwwwfiresafeinccom

FireFireGuardGuard Ceramic mortar jointCeramic mortar jointCeramic mortar joint amp resurfacing systemamp resurfacing systemamp resurfacing system

PatentedPatented The most advanced chimney liner in the world

reg

CrownGuardCrownGuard Severe weather crown repair amp protectionSevere weather crown repair amp protection

Centering system for metal chimney liners

What is the interesting and unexpected side effect of putting your life first in the now

You have also increased the value of your business

Think about it ndash why wait until you are thinking about retirement to increase your business valuation to live your life As you near retirement the cost to increase your business valuation is expected to be higher As you near retirement will your energy level to accomplish this be lower

Will you be able to enjoy the same level of activity in your lifestyle when you approach retirement as you do now

Regardless of where you are in your life and business cycle what you have and have not done it will only take a few hours to commit yourself to increase your life valuation

Your increase in your business valuation will shortly follow

Let Life Happen ndash Enjoy It

About the Author Brian Noe of MW Financial Group Ltd was a guest speaker at the NCSG 2011 convention held in Hartford CT where he discussed How to Get Out of Business and The Economy and Animal Spirits Brian has a son Eric who served four years in the US Army Eric is ranked first in his class with a degree in Computer Science is working in his field and plans on attending graduate school in 2013 His daughter Kara recently graduated undergraduate school with distinction and is planning to attend graduate school to become a Physiciansrsquo Assistant Brian thoroughly enjoys helping others spend more time with their families and friends while becoming financially successful He can be reached at (860) 606-0834 or Brian_NoeMWFinancialcom

OCTOBER 12 SWEEPING 17

he most important thing to remember about customer communications is that it is decidedly a two way street Naturally you want to get your message out clearly and powerfully But it is arguably even more important that you hear what

your customers have to say to you As Bill Gates points out ldquoyour most unhappy customers are your greatest source of learningrdquo

The best approach to all customer communications is to think of your customers as more than just jobs for you more than just income sources Rather start to think of them as advisors mentors and critics to be listened to carefully thoughtfully and closely Sure listen to praise when you have earned it but listen even closer to criticism

When a customer criticizes your business he is in effect helping you make it better He is telling you what perhaps no one else will tell you He is telling you what you need to improve He is telling you how to be even more competitive and that is something you always want to hear Right

lsquoThatrsquos all well and good but how and when do I collect that input from my customersrsquo you ask Good question First realize that itrsquos not just you that will be collecting customer feedback Everyone in your organization who has any customer contact whatsoever is on that team That means all those people need to be trained in what to do to optimize that effort

Here are the kind of things they should have their antennae fine tuned forbull Anywordstoneorattitudefromacustomerthatmighteven

gently imply they are not completely happy with something about your business

bull Anysuggestionsforhowyoucouldmakethingsbetternomatter how weird or outlandish they might seem initially

bull Anyproblemwhatsoeverthecustomermayhaveencountered with your service no matter how trivial it may appear

bull Andofcourseanyangryresponsesaccusationsorcomplaints from customers

And these signs should be on your radar from the very first contact

If you or your employees view any of the above as even minor annoyances you have missed a huge huge opportunity to learn something about your business and to become increasingly competitive

Okay wersquove heard the complaints Now how do we respondFirst of all no matter what the situation no matter how angry or even abusive the customer is listen carefully to the complaint Ask questions to clarify that you have completely understood it Never take it personally You only want to help now

Once you are established in the role of ally your customer will relax and become more reasonable because he will know you are trying to help At this juncture at the very least you have created a customer who knows you are on his side and will honestly and openly address the issue And that is a very big win for you

But even if the customer remains unreasonable pay close attention to what he is telling you There are apt to be diamonds in his invective along with the mud

It is a great idea to log every complaint and I mean every complaint no matter how small This has to be done consistently and should be done immediately after the complaint has been heard By doing this you create a list of areas of potential weakness in your company to address And the sooner they are addressed the better If the same complaint resurfaces repeatedly then clearly it has not been adequately fixed

Fixes should involve everyone in the company because everyone needs to be on the same page all the time about what it is the company is striving to achieve And this way everyone gets to be a problem solver as well as a problem reporter That makes work a lot more enjoyable

Hey it sounds easy But it will never happen unless you give it your full attention It will never happen unless everyone in the company is tuned in and trained Believe me the results are well worth the effort because yoursquoll all be able to watch the company get better and better And the real bonus is when you make things better and better for your customers you make them better and better for you and your employees at the same time Itrsquos kind of magical that way

Go for it

The Feedback Loop

BY GREG POLAKOW OF COPPERFIELD

T

18 SWEEPING OCTOBER 12

reg WeatherShieldtops them all

Model WSA-TDWfor air cooled chimney

the authenticPO Box B Attleboro Falls MA 02763 (508) 695-7000 Fax (508) 695-4209wwwchimneycapscom

Improved Consumer Products Available from leading distributors nationwide

regWeatherShield

Although there

have been

many attempts

to copy it over

the past almost

40 years there

is only one regWeatherShield

Always ask for it

by name and

look for the seal

of authenticity

on the top of

the cap

bull The industry standard for keeping out squirrels birds leaves and other debris

bull Works with single wall double wall triple wall or masonry chimneys

bull Sizes available from 3rdquo to 30+rdquo custom and oversize can be ordered Air cooled and non-air cooled 100 made in USA

bull Standard construction is 100 austenitic stainless steel also available in other alloys including copper and Type 316 for marinecoal appliances

bull Our pioneering work in chimney technology and metallurgy has made us a trusted source for products and problem-solving information

The Financial Impact of Customer ServiceDonrsquot take customer service for granted - the financial impact is huge

BY ERROL ALLEN

Customer service is what drives the success of the any business Some would surely say ldquoNo Errol a great product or service concept drives the success of any businessrdquo

While that statement is somewhat true a great product or service concept without great customer service is like expecting your beautiful garden flowers to flourish without your giving attention to them

I have often found that you donrsquot get upper managementrsquos or the ownerrsquos full attention regarding customer service unless you provide the financial impact to the company Customer service has a dual role as it both creates and preserves revenue

Let me explain why I believe this to be true

Customer service creates revenue via the word of mouth avenue When a great product or service is coupled with great customer service your customers become your ambassadors Their willingness to speak positively about your business leads to additional customers thereby creating additional revenue Recent research by the Technical Assistance Research Program (TARP) indicates that for every ten people hearing either positive or negative ldquoword of mouthrdquo information one person takes action

That one new customer should they receive the level of service expected will in turn keep the positive ldquoword of mouthrdquo cycle in motion Another form of revenue creation as a result of great

C

OCTOBER 12 SWEEPING 19

See for yourself

Wohler VIS SeriesThe Revolution in Visual Inspection Technology

bull 360deg pan- and 180deg tiltable camera eyebull Easily negotiates 90deg-bendsbull LED lighting illuminates the darkest environmentsbull Digital distance measuringbull Effortlessly inspect pipework air ducts vents cracks welding seams gaskets and much morebull Prevent problems before they occur

Wohler USA Inc bull 978-750-9876wwwwohlerusacom

Measure distance

BrilliantLED Screen

Pan amp TiltCamera

The Measure of Technologycustomer service are price increases TARP has also studied the impact of price increases on the customerrsquos willingness to continue to do business with companies In a study of the banking industry only 10 percent of survey respondents who had not experienced a customer service related problem expressed dissatisfaction with an increase in fees and charges This means that 90 percent of survey respondents were okay with the price increases due to the level of customer service provided by their particular bank

In regards to customer service acting as a revenue preserver there is one question that must be answered before we continue That question is - How much is your customer worth to your business Whether your company is small or large the need to determine what your customer is worth to your business is critical when calculating the amount of revenue being preserved by addressing customer service related issues For example if your business has 1000 customers and the average annual revenue generated by each customer is $400 If 10 percent of those customers experience customer service related problems thatrsquos 100 customers Bear with me as we start the calculations Now letrsquos assume that 50 of those customers donrsquot even bother to complain they just simply go away

Their decision to leave without complaining represents $20000 in lost revenue What about the other 50 that do complain Letrsquos say that yoursquore able to satisfy 40 (20) 40 (20) become frustrated with your attempts to satisfy and 20 (10) remain dissatisfied So now letrsquos consider the repurchase behavior of those complaining customers Should 10 (2) of the customers that yoursquore able to satisfy after they complain decide not to repurchase that represents $800 in lost revenue

In the frustrated with your attempts to satisfy group 25 (5) discontinue purchases with your company which represents $2000 in revenue On to the customers that remain dissatisfied after complaining - 60 (6) of this group decide not to repurchase from your company which means an additional $2400 in lost revenue The total potential annual revenue lost in this scenario is $25200 Wait therersquos more Remember the ldquoword of mouthrdquo factor discussed earlier

These dissatisfied customers will tell others about their experience with your company In this scenario when you consider the 50 customers

20 SWEEPING OCTOBER 12

$12900 as shown(includes trailer)

Click or Call to hear how Meyer Machine amp Equipment

can help YOU

YOU CLEAN CHIMNEYSWHY NOT CLEAN DUCTS

that left without complaining add the 13 customers that complained yet decided not to repurchase thatrsquos 63 customers who have the potential to utilize negative ldquoword of mouthrdquo marketing If these dissatisfied customers tell 10 additional people about their experiences (630 people) and 1 in 10 acts on the information (63 people) therersquos potential revenue missed due to dissatisfied customers

Even if the new customers average annual purchases equals $300 yoursquore still possibly facing $18900 in lost potential revenue Donrsquot forget about the cost side of poor customer service - the employee costs to resolve customer complaints and the material costs when rework is required to satisfy the customer Take this example and apply your real numbers to determine the financial impact to your business Whew Lotrsquos of calculations but itrsquos definitely worth it when it comes to determining the financial impact of customer service

The key to preserving revenue is to

1 Be consistent in your service delivery

and

2 Encourage your customers to complain

Consistency in your service delivery leads to loyalty less complaints and even more important fewer reasons for the silent defections of the non-complainers Encourage your customers to complain as this gives you an opportunity to retain their business The example above illustrates the financial impact of non-complaining customers Offer multiple ways to complain - at the point of purchase on your website via chat 1-800 s Donrsquot forget to monitor social media for comments regarding your company and respond to the complaints in a timely manner Remember donrsquot take customer service for granted The financial impact is huge

About the AuthorErrol Allen has over 25 years of experience in the customer service industry including 13 years in a management role Having held positions as an Internal Customer Service Consultant Call Center Quality Manager and Operations Analyst Errol understands the need for a ldquosystemsrdquo orientation to providing excellent customer service Errol has also designed customer service training programs for the ldquofront linerdquo associate to ensure employee confidence when interacting with customers He is a member of the American Society of Quality which promotes the practical application of quality knowledge across multiple industries Info httpwwwerrolallenconsultingcom (This article first appeared online at wwwcustomerservicemanagercom)

CSIA Update wwwCSIAorg

Publication for CSIA Certified Chimney Sweepregs

ADVERTISEMENT

By Donna Kasmer CSIA Certification Coordinator

Speakers and authors can use the online CEU Application for Course Credit to submit classes and articles for consideration by CSIA and NFI

Applying for Course Credit

Each course instructor must submit a CEU Application for Course Credit for approval each time a class is presented If the course objective summary and instructor qualifications have not changed dates and locations may be added to the original application within the two-year cycle After two years all courses must be resubmitted with new outlines and handouts including new dates and locations

When the application is filled out online it is sent to CSIA and NFI at the same time for consideration You will receive notification from both organizations when your application has been approved The notification will list the CEUs awarded and instructions on how to ensure that your students will receive CEUs for attending

To apply just visit wwwCSIAorgapplyforCEUs to go to the Continuing Education Units page that will give you all the information and instructions you will need to apply for CEUs as a speaker

Earning CEUs for Articles Written

You may also apply for CEUs if you have written an article for a professional sweeping publication As long as your subject matter falls under one our CEU categories it may be eligible for CEUs To submit your published article for consideration visit wwwCSIAorgapplyforCEUs and follow the instructions online

Writing and having a hearth industry paper or article published may be eligible for CEUs based on the following requirementsThe article mustbull Pertaintothehearthindustryorthe

CCSs scope of work

bull Bepublishedwithinthecertificationcycle

bull Beatleast500wordsinlengthThe author must

bull SubmitapplicationforCEUswithin60daysofpublication

bull Submitacopyofthearticlewith publication name date of publication and word count

bull SubmitthetypeofCEUcategoryorcategories of the article

CEU Information for Speakers and Authors

The Chimney Safety Institute of America has created a new blog titled Wisdom from the Hearth (online at chimneysafetywordpresscom) to help keep homeowners one-step ahead of the potential problems that can plague their fireplaces and chimneys Topics covered on the blog includeEPAcertifiedstoveschimneyswifts winter-preparedness media mentions and moisture content Blogs will be posted at least once weekly throughout the year and twice weekly during the home heating season

If you are interested in blogging for CSIA please contact Melissa Heeke CSIArsquos Director of Communications and Marketing at mheekecsiaorg

Blog submissions are due via email no later than three business days before the day you are scheduled Here are a few tips to keep in mind while bloggingbullPleasekeepblogstoaround300

words or lessbullRemembertotalkinaconversational

voice Be yourself and avoid using jargon

bullSpeakpersonallyandinapositiveup-tempo tone

bullBuildarelationshipwiththereaderwithout trying to sell the CSIA or your company Lists of tips suggestions or creative ideas are also good subjects for drawing in readers

Wisdom from the Hearth

CSIA Introduces New Blog Seeks Guest Bloggers

ConnecticutMichaelOverstreetbullMichaelrsquosChimneyServiceandRestorationbullVernon

IllinoisClayNelsonbullCleanSweepbullCollinsvillePatrickSimmsbullSuperiorChimneyServicesCorpbullLombard

IndianaTravisBeckleybullBeckleyrsquosChimneyServicesbullCoalCity

MichiganScottFreibergbullStanrsquosFireplaceampChimneyServicebullFentonErnieHillbullRockfordChimneyServicebullSouth LyonSueWhitebullRockfordChimneyServicebullSouth Lyon

MinnesotaCaleAndersonbullAirProLLCbullAppleValleyAaronOslundbullJackPixleySweepsbullAndover

AaronRotheringbullDanorsquosChimneySweepbullRochesterZacharyWilliamsbullDanorsquosChimneySweepbullRochester

MissouriJohnVGodfreybullA+ChimneyServicesLLCbullRollaJasonPatrickbullShamrockQualityServicesbullStLouisMitchellSaundersbullAdvancedChimneyTechniquesIncbullJamestown

New YorkJaredGuernseybullHolySmokeStoveFireplaceChimneybullDryden

OhioAnthonyRamseybullEliteChimneySolutionsbullBeavercreek

OklahomaKeithHudginsbullCleanDeanrsquosChimneySweepServicebullTulsa

TravisMcMorrisbullCleanDeanrsquosChimneySweepServicebullTulsa

PennsylvaniaJohnMcDonaldbullChimChimneySweeps-DJCrossIncbullMediaLJosephOchalbullChesterCountyHearthampHomebullElversonKyleBSmithbullChimChimneySweeps-DJCrossIncbullMediaChristopherTStarrbullChimChimneySweeps-DJCrossIncbullMedia

TenneesseJoshDavisbullCustomer1stAirDuctCleaningampChimneySweepbullMilton

TexasBradleyDassonvillebullACContractorsIncbullLongviewChristopherHessbullAtlasChimneybullLeanderAdamJamesbullACContractorsIncbullLongview

ADVERTISEMENT

Congratulations to Our New CSIA Certified Chimney Sweeps

The Chimney Safety Institute of America Inc (CSIA) sponsors theCERTIFIEDCHIMNEY

SWEEPreg certification

program The CERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETYINSTITUTEOFAMERICAreg trademark is a registered trademark of the CSIA and was developed especially for this program and is a symbol of your professionalism understanding of and dedication to your industry Display it with PrideUseitCorrectly

Who may use the Logobull SoleOperatorndashIndividualswho

maintain a sole proprietorship are currently a CSIA Certified Chimney

Sweep have no other employees and have signed the CSIA Code of Ethics are granted a royalty free limited license to usetheCERTIFIEDCHIMNEYSWEEPCHIMNEY SAFETY INSTITUTE OF AMERICAreg Logo

bull PartnershipndashCompaniesorganizedasa partnership are granted a royalty free limitedlicensetousetheCERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETYINSTITUTEOFAMERICALogoregprovided the partner performing the sweeping andor inspection is currently a CSIA Certified Chimney Sweep and signed the CSIA Code of Ethics

bull MultipleEmployeeCompanyndashCompanies with multiple service technicians are granted a royalty free limitedlicensetousetheCERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETY

INSTITUTEOFAMERICAreg Logo provided that at least one individual who is currently CSIA Certified Chimney Sweep and signed the CSIA Code of Ethics is on the job site performingsupervising the sweeping andor inspection If a work order or equivalent document is provided to the customer the CSIA Certified Chimney Sweep must sign the document and clearly printhishercertificationnumbernexttothe signature

If you have questions about the correct useoftheCERTIFIEDCHIMNEYSWEEPCHIMNEY SAFETY INSTITUTE OF AMERICAreg Logo write or call CSIA at 2155CommercialDrivePlainfieldIndiana46168(317)837-5362orfax(317)837-5365emailofficecsiaorg

Using the CSIA Certified Chimney Sweepreg Trademark

QR code generated on httpqrcodelittleidiotbe

Now you can access more of the industryrsquos favorite seminars in a self-paced online format Itrsquos easy with CSIArsquos eLearning program mdash offered every week

Need to renew your CSIA Certified Chimney Sweep credential You

can now earn all of the CEUs entirely online We offer individual

sessions in affordable bundles so you can earn just the CEUs you

need $39 per session $99 for 3 sessions or $149 for 5 sessions

Ready to get started Learn more and register right now

W W W C S I A o r g E L E A r N I N g( 3 1 7 ) 8 3 7 - 5 3 6 2

Good for you your business and your busy schedule

Online review sessions also available weekly

ADVERTISEMENT

OCTOBER 12 SWEEPING 25

ProgressivePerksBY DEBBIE CORNELIUS

MEMBERSHIP DEVELOPMENT COORDINATOR

Two Great Ways to Increase Your Income

Money is tight for everyone these days so many of your clients are using credit cards to make necessary repairs and upkeep to their homes This is why it is important to accept credit cards in your business However understanding the fees typically charged to merchants by payment processors can be more than confusing

Complete Merchant Solutions (CMS) one of NCSGrsquos benefit providers will help you understand the various fees charged in a transaction and how you can reduce these fees

Already accepting credit cards Take the time to find out if you are getting the best rates you can by contacting Allan Maughan at 877-267-4324 Ext 132 or email amaughancmsonlinecom

When a person calls your office you have your businessrsquo most important person on the line Someone who is investigating your service needs something and will likely be doing business with you Since many of these prospective customers will be placed on hold Commercials On Hold provides

an excellent way to brand your business and promote your full range of services before they talk to a member of your staff

There are several messages to choose from and NCSG members are eligible for a discount Contact Allen Gaughf at 800-832-4653 Ext 225 or visit wwwCommercialsOnHoldcom

SUPERORDER CUT-OFF

LATEstock ground

orders placed bystock freight

orders placed by

Saturday Delivery Also AvailableVisit whitecapscom or call 8003352534 for more details

Made in the USA | Est 1998 | 8003352534 | whitecapscom

26 SWEEPING OCTOBER 12

REGION 6

NCSG Charter Members

Paul Bourque Huntsville AL

Don Leavitt San Diego CA

David Harris Broken Arrow Oklahoma

Dan Wheeler Santa Rosa CA

John Cline Menlo Park CA

Dale Meisinger N Augusta SC

Alan Hisey St Louis MO

Eva B Horton Greenwich CT

Harry Richart Hasbrouck Heights NJ

NewNCSGMembers

REGION 3

REGION 2

REGION 5

REGION 4

NCSG REGIONS

REGION 1

Connecticut Vermont Massachusetts New York Maine Rhode Island New Hampshire

REGION 2

Delaware District of Columbia Maryland New Jersey Pennsylvania

REGION 3

Alabama Florida Georgia Mississippi North Carolina South Carolina Tennessee Virginia West Virginia

REGION 4

Illinois Indiana Kentucky Michigan Missouri Ohio

REGION 5

Arkansas Colorado Iowa Kansas Louisiana Minnesota Nebraska New Mexico North Dakota Oklahoma South Dakota Texas Wisconsin

REGION 6

Alaska Arizona California Hawaii Idaho Montana Nevada Oregon Utah Washington Wyoming

MARYLANDGaryCliftbullFire-SafeChimneySweeptGTCliftIncbullPasadena

NEW JERSEYRaymondBondbullMercerCountyChimneyServicesbullHamilton

GEORGIA ArvydasDidasbullAtlantaChimneyWorxLLCbullAtlanta

OHIOMichaelLentzbullEastsideFireplaceampContractingbullCygnet

COLORADOSeanPeckbullAshesAwayLLCbullDurango

CALIFORNIA StevenLovsteenbullOliverTwistChimneySweepandAirCleaningbullHuntington Beach

ErrolDavisbullTheChimneySpecialistbullHuntingtonBeach

OCTOBER 12 SWEEPING 27

The 2012 ndash 2013 offers are being added daily in the ldquoMembers Onlyrdquo section of the NCSG website at wwwNCSGorg So start checking for these new offers each week These coupons will be good until June 30 2013

AirjetDivisionofContinentalIndustriesbullAlphaAmericanCompanybullCondarCompanybullCopperfieldChimneySupplybullDuctCleanersrsquoSupplybullEarthcoreIndustriesLLCbullENERVEXIncbullFiresafeIndustriesbullFireside

DistributorsbullHY-CCompanybullLifetimeChimneybullLindemannChimneySupplybullMattersoftheHearthbullMeyerMachineampEquipmentbullNationalChimneySupplybullOlympiaChimneySupplybullSaverSystemsbullSNEWS-TheChimneySweepNewsbullStoveBuilderInternationalInc(SBI)bullWakefieldBrushbullWohlerUSAIncbullZ-Flex

2012 ndash 2013 SWEEPS ADVANTAGE COUPON PROGRAM

SAVERSYSTEMS

SAVE UP TO $50Purchase 5 gallons Chimney Saver Water Repellent (Water or Solvent-

Base) frac12 gallon CrackMagik Crack Sealant and 5 gallons CrownCoat Brush Grade Crown Repair from your Distributor - $40 Cash Refund by mail

SAVE UP TO $42Buy a 24 lb container of Cre-Away Pro and Cre-Away Applicator from

distributor and receive a FREE Case of 6 (lb) Cre-Away Creosote Modifier by mail

SAVE UP TO $41Purchase 2 cases of 12 (32oz) bottles of ACS and receive a FREE Case of

12 (32oz) bottles of Home amp Hearth Cleaner

STOVE BUILDER INTERNATIONAL INC

SAVE UP TO $ 69FREE Moisture Reader with the purchase of a Flame NXT-1 Wood Stove for

the Month of September and October 2012

HY-C Company

SAVE UP TO $ 75Purchase 30 Draft King or Big Top HY-C chimney caps and receive $75

rebate

SAVE UP TO $ 25Place your first order of HY-C Roof VentGuards or Dryer VentGuards (min

12) and receive a $25 rebate

SAVE UP TO $250 FREE freight on your first Fire Chief Wood Furnace order

LIFETIME CHIMNEY SUPPLY SAVE UP TO $400 Buy one liner kit and get one of equal or lesser value FREE

Share your memories NCSG seeks contributions for the History Project

NCSG is currently working on a history project to help the organization capture

our shared history since the organizationrsquos beginning If you have interesting

information fun photos or official Guild communications that may be of

interest please scan and email them to historyncsgorg Please note Not all

material will make it onto the Guildrsquos timeline but may be included in another

area of the history project

28 SWEEPING OCTOBER 12

hellip when opportunity calls we answer 1-800-875-8118

wwwcomnetmessagecom

Benefits of Answering Service

Award Winning Telephone Agents

Never Miss A Call

Better Time Management

Appointment Scheduling

Affordable

Member Get a Member ProgramGuidelines for IndividualsDid you know that by promoting membership in the NCSG you help the

Guild meet its goals AND you will reap rewards too To take advantage

of potential savings on your next NCSG dues simply visit wwwNCSGorg

to obtain a copy of the membership application form Make sure you put

your name under Item 2 ldquoWho referred you to the NCSGrdquo OR you may

send an email to dcorneliusncsgorg and request that NCSG membership

information be sent on your behalf to people who should join Please

provide the complete contact information ie name address telephone

number and email address if available

Your participation in the Member-Get-A-Member program helps

strengthen the Guildrsquos membership and allows you to win too

bull You get $5000 off membership dues for each new member

(1-4 new members)

bull You get Free membership Dues (equal to 1 year) when you recruit

5+ new members

Save some money on your next NCSG dues by simply promoting

membership in the NCSG at every opportunity you havet

NCSG Membership Referral Reward Guidelines for Non-ProfitsEffective 912012

Your non-profit can benefit when new NCSG Members mention your

organization under Item 2 ldquoWho referred you to the NCSGrdquo on the NCSG

membership application or you may send an email to membership

ncsgorg and request that NCSG membership information be sent on your

behalf to companies who should join Please provide the complete contact

information ie name address telephone number and email address if

available

Eligible Organizations Non-profit organizations (ie State and Regional

Chimney Sweep Guilds HPBA Affiliates)

Referral Reward $100 per New NCSG Voting or Dual Member

Reward Earned Upon receipt of NCSG membership application and

payment (full or first installment)

Reward Paid Paid to the organization within 10 business days of receipt of

membership application and payment

New Member - Has not been a member of the NCSG for at least two (2) years

Refer New Members and Be Rewarded

OCTOBER 12 SWEEPING 29

few years ago I wrote an article about being inspired by our youth Looking at the world around us the challenges we tend to let bog us down domestically as well as around the globe I thought it might be worth sharing some of that information again After all you

donrsquot have to have children of your own to appreciate the immense impact they have had are having and will have on our world If you ever take a moment to look around and notice the influence and passion of our youth you canrsquot help but be motivated by their drive

Sure kids can be a challenge (then again so can adults) but itrsquos often in their inhibitions that they discover a potential that as adults we often forget If we just take a step back from our frustration there is a lot of inspiration we can take from the youth of this world

In 1995 twelve year old Craig Keilburger was distracted during his morning breakfast on his way to the comics section of the newspaper He didnrsquot make it past the first page as he was lured into an article about the exploitation of child labor in Asia He was moved to research the situation and as he did he became increasingly self-motivated to do something about a growing problem throughout the world

Craig asked for some volunteers at school and eleven hands went up As simply as that Free the Children was formed with the passion of twelve 12-year-olds Today a handful of Nobel Peace Prize nominations later Free the Children is the worldrsquos largest network of children helping children through education More than one million youth have been involved in their programs in more than 45 countries These ldquokidsrdquo have built over 450 schools delivered more than 200000 school and health kits to students shipped more than 11 million dollars in medical supplies lobbied corporations to adopt

standard labeling for child-labor free products and improved water and sanitation conditions around the world And thatrsquos just the tip of the iceberg Visit wwwfreethechildrencom to learn more about the inspired commitment of these youth

David B Smith a college student at the University of California-Berkeley was motivated by his own personal struggles and those of his friends Concerned with the local issue of the rising costs of tuition and the lack of affordable housing near campus he formed a group to see what they could do about it Their approach was not to complain and protest but rather to work within the system to affect change

Within the year the group organized the first-ever Cal Lobby Day which brought 150 students to the California State Capital in Sacramento They didnrsquot stand outside and protest Instead they went inside and met with more than 90 percent of the legislature The group got these officials interested engaged and willing to help By the end of the semester they saved students throughout California $93 million by stopping student fees from being raised and they got $30 million earmarked for student housing

Smithrsquos initial success led to the formation of Mobilizeorg (wwwmobilizeorg) whose now national mission it is to educate empower and inspire young people to increase their civic and political participation The grass roots approach that Mobilzeorg uses is to encourage young people to personally meet with their representative decision makers speak their language and negotiate with them using techniques that are familiar to them The legislative strategy of these youth and their associated success mirrors the approach that NCSG encourages among its own members

BY MARK MCSWEENEY CAEEXECUTIVE DIRECTOR

Perspective

Find Your InspirationldquoWhat you do makes a difference and you have to decide

what kind of difference you want to makerdquo ndash Jane Goodall

A

30 SWEEPING OCTOBER 12

A couple of years ago David Smith explained their success this wayhelliprdquoBecause we start at a place that encourages young people to look inside themselves and then project that image of a better world on our society we are facilitating the use of the most powerful energy we have ndash our passionrdquo

Sparks of inspiration from youth are present all around us We just have to be open to them

As many of you know I have had the joy of being involved with Rotary Internationalrsquos youth exchange program This year marks my eighth year coordinating the outbound recruitment placement and orientation activities for my district Over that time I have had the honor of placing almost 70 high school students into 30 different countries around the world As part of the district team I also have the thrill of having worked closely with at least that many students who have traveled to Indiana from their native countries to experience and learn our relative taste of American culture

Working directly with these teens each year I am in awe of their perspective and enthusiasm and I marvel at their drive determination and overwhelming desire to further develop their appreciation of our world community By the age of 18 these young men and women have experienced more of the world around us than most of us will ever know Yet they continue to explore every opportunity they have to fuel their own passion to learn more For them enough is never enough

Thatrsquos exactly what organizations like the National Chimney Sweep Guild and the Chimney Safety Institute of America think about education The best are never satisfied The best are never done learning The best in our industry belong to the Guild and seek certifications in their field not merely for attainment of the credential but rather to feed their desire to continually learn and continually improve

Whether yoursquove been in this business for thirty days or for thirty years you owe it to yourself and to your customers to pursue every chance you can to keep yourself as professionally and technically tuned as possible As the great Aristotle said ldquoAll men by nature desire knowledgerdquo

And lest you think learning is limited to youth I recently read a quote from the swimming trainer of a 73-year-old woman When speaking of her determination the trainer said that she taught him ldquoThere is no age attached to a student that quest is without a numberrdquo

Companies that truly embrace continuous improvement continuously seek opportunities to improve the way they do business ndash operationally as well as technically Be humble enough to recognize that a better way may exist and challenge yourself to find it

You work hard to produce income for your business Your expenses should reflect your companyrsquos strategies Money can be hard to come by and once you get it you donrsquot want to lose it But a smart

business person knows that putting money back into their business is not losing it itrsquos investing it Best of all itrsquos investing it in you in your business

19th century American explorer Robert Perry said ldquoThe time to prepare for your next expedition is when you have just returned from a successful triprdquo This is certainly the case for the exchange students I work with every day and that perseverance is clearly demonstrated by youth like Craig Kielburger and David Smith I truly believe that all of us adults could benefit from spending more time watching and learning from the youth around us

Find your passion and let it ignite you If your flame starts to flicker look for inspiration around you in perhaps the least likely of places Helen Keller once said ldquoLife is either a daring adventure or nothingrdquo Herersquos to you on your expedition

Until next time I continue to wish you every success

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OCTOBER 12 SWEEPING 31

Display Ad Index

Darwin Awards

Have you snapped a photo of a peculiar chimney in your area that made you shake your head in disbelief

Send it to Melissa Heeke at mheekencsgorg for publication in Sweeping Or mail it to NCSG 2155 Commercial Drive Plainfield IN 46168

Page Advertiser Phone Email or Website Address

30 Ahrens Chimney Technique 800-582-1392 ahrenschimneyqwestofficenet

21-24 Chimney Safety Institute of America 317-837-5362 wwwcsiaorg

13 Cobra Chimney Caps 888-463-0636 salescobrachimneycom

28 Communications Network Inc 800-875-8118 tkempercomnetmessagecom

9 Copperfield 800-247-3305 wwwcopperfieldcom

ENERVEX Inc 800-255-2923 infochimneyfanscom5

16 Firesafe Industries Inc 800-545-6607 wwwfiresafeinccom

8 Hose Master 800-221-2319 bobdanielshosemastercom

18 ICP 508-695-7000 wwwchimneycapscom

BC Lifetime Chimney Supply LLC 877-234-7473 wwwlifetimechimneysupplycom

7 Lindemann Chimney Company 800-722-7230 wwwlindemannchimneycom

20 Meyer Machine amp Equipment 800-728-3828 wwwmeyermachinecom

6 National Chimney Supply 800-897-8481 wwwnationalchimneysupplycom

11 Olympia Chimney Supply 800-569-1425 wwwolympiachimneycom

32 Orion Safety Products 800-637-7807 wwwchimfexus

4 Sand Hill Wholesale 800-258-5496 wwwsandhillwholesalecom

3 Smoktite 866-439-0069 wwwsmoktitecom

15 Sweeprsquos Choice 866-880-3473 infosweepsamericacom

25 Whitecaps 800-335-2534 wwwwhitecapscom

19 Wohler 978-750-9876 wwwwohlerusacom

What we have here is your basic palm frawn spark arrestor in Logan Heights San Diego CA Unfortunately (or fortunately depending on how I look at it) my job was across the street and I could not investigate further

Submitted by Eron Armour of Armour Chimney Service in San Diego CA

October 19 2012Albany NYCSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

October 22-26 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

October 29 ndash November 1 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 2 2012CSIA Technology Center CSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

November 5- 9 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 12-16 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

Dates amp Events

Please send notice of your events for NCSG Dates amp Events listings at mmcmahonncsgorg for inclusion here in weekly posts to the discussion list and online at wwwNCSGorgdates The event must be considered educational or informative for the industry (sales events and open houses will not be listed)

32 SWEEPING OCTOBER 12

ClassifiedsGotta chimney question Sizing Codes Call Royal Edwards Make Royal your tech department CALL NOW 813-982-0219 for on-call tech support Continuing Education special bonus ndash ask how you can get the Friday morning E-Blast for FREE CALL NOW 813-982-0219

GasVent Software for Sizing Chimneys only $195 Call 1-800-648-9523 for more info and visit wwwelitesoftcom to download a free trial version

Chimney Sweep business for sale iin the Northern Rocky Mountains of New Mexico Services a large area with three ski resorts in the service area Equipment and signed three year contracts goes with the business Business is well established For pricing and other info please email your questions to ridgeriders1gmailcom

CLASSIFIED ADS FREE FOR NCSG MEMBERSMemberscanrunone35wordclassifiedfreeeachyearRegularlyclassifiedadsare$2wordor$1wordforNCSGmembersClassifiedadsarenon-commissionableandmustbe pre-paid To place a classified ad please contact Megan McMahon at mmcmahonncsgorg or (317) 837-1500

The Original Chimney

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u DisplayerShipper Holds 8 Individually

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u Available in English-French Packaging

for Canadian Market

ORION SAFETY PRODUCTSEASTON MD 21601

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ORDER NOW FOR QUICK DELIVERY

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WWWCHIMFEXUSCOM

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Carbon

Often called the silent killer carbon monoxide is an invisible odorless colorless gas created when fuels (such as gasoline wood coal natural gas propane oil and methane) burn incompletely In the home heating and cooking equipment that burn fuel can be sources of carbon monoxide

FACTSbull A person can be poisoned

by a small amount of CO over a longer period of time or by a large amount of CO over a shorter amount of time

bull In 2005 US fire departments responded to an estimated 61100 non-fire CO incidents in which carbon monoxide was found or an average of seven calls per hour

KKK CO alarms should be installed in a central location outside each sleeping area and on every level of the home and in other locations where required by applicable laws codes or standards For the best protection interconnect all CO alarms throughout the home When one sounds they all sound

KKK Follow the manufacturerrsquos instructions for placement and mounting height

KKK Choose a CO alarm that has the label of a recognized testing laboratory

KKK Call your local fire departmentrsquos non-emergency number to find out what number to call if the CO alarm sounds

KKK Test CO alarms at least once a month replace them according to the manufacturerrsquos instructions

KKK If the audible trouble signal sounds check for low batteries If the battery is low replace it If it still sounds call the fire department

KKK If the CO alarm sounds immediately move to a fresh air location outdoors or by an open window or door Make sure everyone inside the home is accounted for Call for help from a fresh air location and stay there until emergency personnel

KKK If you need to warm a vehicle remove it from the garage immediately after starting it Do not run a vehicle or other fueled engine or motor indoors even if garage doors are open Make sure the exhaust pipe of a running vehicle is not covered with snow

KKK During and after a snowstorm make sure vents for the dryer furnace stove and fireplace are clear of snow build-up

KKK A generator should be used in a well-ventilated location outdoors away from windows doors and vent openings

KKK Gas or charcoal grills can produce CO mdash only use outside

HOMEHEATINGEQUIPMENTHave fuel-burning heating equipment and chimneys inspected by a professional every year before cold weather sets in When using a fireplace open the flue for adequate ventilation Never use your oven to heat your home

MonoxideCarbonMonoxide

SafetySafety

NCSG Innovation 2013 Convention and Trade Show Hotel reservations are now being accepted for NCSG Innovation 2013 at Chateau on the Lake in Branson MO April 4-7 2013 Just call 1-888-333-LAKE (5253) and mention that yoursquore with the National Chimney Sweep Guild to lock in rates starting at $129 for a mountain view and $134 for a lake view

Get ready for some RampR Yoursquore earned it

National Chimney Sweep Guild2155 Commercial DrivePlainfield IN 46168

1209

CALL 877234PIPE

CHIMNEY LINER KIT SPECIALBUY 2 LINER KITSGET 1 FREELiner kit special offer valid on your first order only

Single Wall 316L 6 times 25 $24500Single Wall 316L 6 times 35 $28500Smooth Wall 316L 6 times 25 $28250Smooth Wall 316L 6 times 35 $33749

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New Customer Special

20 OFF ALLCUSTOM ORDERS

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FREESHIPPINGWITH YOUR KITPURCHASE

Page 3: October 2012

OCTOBER 12 SWEEPING 1

Sweeping The Journal of Chimney and Venting Technology (ISSN 1041-6692) is published 11 times annually by the National Chimney Sweep Guild 2155 Commercial Drive Plainfield IN 46168

Annual dues to the National Chimney Sweep Guild are $459 for Voting Member Companies and $689 for Supplier Member Companies of which $80 goes toward a subscription to Sweeping The Journal of Chimney and Venting Technology Additional annual subscriptions are available for $80 by contacting the National Chimney Sweep Guild at the office of publication (NCSG 2155 Commercial Drive Plainfield IN 46168)

POSTMASTER Send address changes toSweeping The Journal of Chimney and Venting TechnologyNational Chimney Sweep Guild2155 Commercial DrivePlainfield IN 46168

October 2012 Volume 36 9

Features

Table of Contents

Departments

P29

P14

P10

3 Moving Forward

6 Editorrsquos Letter

8 Industry Watch

10 Technical QampA

12 The Coachrsquos Corner

14 Chimney Sense

25 Progressive Perks

26 New NCSG Members

27 Sweeps Advantage Coupons

29 Perspective

31 Darwin Awards

31 Ad Index

32 Classifieds

32 Dates amp Events

15 Business Valuation How About Life Valuation

17 The Feedback Loop

18 The Financial Impact of Customer Service

28 Refer New Members and Be Rewarded

2 SWEEPING OCTOBER 12

ResourcePage

TECHNICAL ADVISORY COUNCIL

Chris Prior Masonry Construction and Restoration and Priorfire

Fireboxes 317-203-0088 x 2

Jim Brewer Gas Venting and NFPA 54

317-203-0088 x 3

John Pilger Oil Flue Sizing Relining or NFPA 31

317-203-0088 x 4

Randy Brooks IRC NFPA 211 or Customer Communications

317-203-0088 x 5

Bart Ogden Stainless Steel Lining Video Scanning and Narrative

Report Writing 317-203-0088 x 6

Fred Joy Installation and Venting of Pellet Stoves

317-203-0088 x 7

Jay Walker Dryer Vents

317-203-0088 x 8

Rett RasmussenVented and Vent Free Gas Logs and Controls

317-203-0088 x 9

Rich Martinez Dryer Vents or Masonry

317-203-0088 x

Rich Rua General Sweeping or Relining

317-203-0088 x 0

Committee Chairs and Task Forces for 2012-2013Bylaws

Diane Pilger(631) 863-2460

chimneygalaolcom

Convention Site SelectionDiane Pilger

(631) 863-2460chimneygalaolcom

Discussion ListBo Tasso

(815) 645-8103bobotassocom

EthicsMark Stoner

(615) 459-2546ashbustersaolcom

FinanceMark Maynard(920) 830-1920

markchimneyguycom

GovernanceRandy Brooks(805) 646-8961

hearthhunteraolcom

Government AffairsPhil Mitchell

(603) 659-7776sootskiaolcom

International RelationsSteve Pietila

(503) 644-0393steveamerican-chimneycom

Long Range PlanningDiane Pilger

(631) 863-2460chimneygalaolcom

MembershipBob Ferrari

(530) 221-3331bobflueseasoncom

NFPA 211 RepresentativeRandy Brooks(805) 646-8961

hearthhunteraolcom

NFPA 31 RepresentativeJohn Pilger

(631) 863-2460chimneymanaolcom

NFPA 54 RepresentativeJim Brewer

(757) 523-2400jbrewermagic-sweepcom

Technical Advisory CouncilDennis Dobbs(256) 845-9814

infofireplaceservicescentercom

Public Awareness Task ForceRob Lindemann(847) 918-7994

Roblindemannchimneycom

ADVERTISING RATES for Sweeping The Journal of Chimney amp Venting Technology may be obtained by contacting Malisa Minetree at (317) 815-4688 or SweepingAdsindyrrcom

Design by Laura Houser Design bull laurahousercom bull (317) 213-7497

President Region 3Jay Walker

(850) 562-4692 bull presidentncsgorg

Vice PresidentAt-Large

Diane Pilger(631) 863-2460 bull chimneygalaolcom

Treasurer Region 5Mark Maynard

(920) 830-1920 bull markchimneyguycom

SecretaryJeremy Biswell

(913) 236-7141 bull fluesbrothersyahoocom

Region 1Phil Mitchell

(603) 659-7776 bull sootskiaolcom

Region 2Bob Fleer

(410) 544-7600 bull bobfleeraolcom

Region 4Ken Hoelscher

(937) 833-0505 bull kenabbeyroadchimneysweepscom

Region 6Bob Ferrari

(530) 941-5818 bull bobflueseasoncom

At-Large DirectorsDennis Dobbs

(256) 845-9814 bull infofireplaceservicecentercom

Fred Joy(785) 986-6432 bull joyfredmlivecom

Supplier RepresentativeEdmund Poplawski

(570) 504-7107 bull epoplawskiolympiachimneycom

NCSG BOARD OF DIRECTORS 2011-2012

Mark McSweeney CAE Executive Director

mmcsweeneyncsgorg

Melissa Heeke CAE Director of Communications amp

Marketing mheekencsgorg

Ashley Eldridge COI CPP Director of Education

ashleyncsgorg

Candice Bradbury Director of Finance

cbradburyncsgorg

Megan McMahon Office Manager

mmcmahonncsgorg

Debbie Cornelius Membership Development

Coordinator dcorneliusncsgorg

Donna Lee Kasmer CSIA Certification Coordinator

dkasmercsiaorg

Sharon AndersonProgram Coordinatorsandersonncsgorg

STAFF

2155 Commercial Drive Plainfield IN 46168

(317) 837-1500 Fax (317) 837-5365

NCSG encourages industry partners to submit press release and articles to Melissa Heeke Sweeping Editor at mheekencsgorg Submissions should contain items of interest or importance to the chimney and venting industry Submissions should not contain direct solicitations prices or a call to action on the part of our readers Submissions may contain images or artwork attached in a jpg format

In all cases NCSG reserves the right to edit submissions to fit space limitations keep the release and publish at a later date or refuse to publish the release for any reason Neither publishing nor refusing to publish the submission should be considered a statement of NCSGrsquos opinion regarding the release

NCSG further reserves the right to reject at any time any advertising determined not to be in keeping with the publicationsrsquo standards Acceptance of advertising by Sweeping magazine does not necessarily constitute endorsement of products or services advertised NCSG does not make any effort to review or substantiate claims made by advertisers

copy 2012 National Chimney Sweep Guild 2155 Commercial Drive Plainfield IN 46168 (317) 837-1500

NATIONAL CHIMNEY SWEEP GUILD

Be advised that advice given by NCSGrsquos Technical Advisory Council (TAC) reflects best practices of the chimney sweeping industry However we are unable to account for any particular type of situation since regional variations in construction practices and additional environmental physical and geographical factors necessarily vary the level of service appropriate for a particular fireplace andor chimney Additionally local laws and ordinances may govern andor supersede the information and any recommendations provided Final determinations are the responsibility of a local professional with first-hand knowledge of the situation and the local Authority Having Jurisdiction (AHJ) Neither NCSG nor any member of TAC will be held liable for any damages whatsoever resulting from the use of or reliance on information provided by anyone associated with TAC By your use of this member benefit you acknowledge acceptance of these terms

To contact any member of the Technical Advisory Council please call (317) 203-0088 and select the extension for the person who is best qualified to answer your question

Dennis Dobbs Technical Advisory Council Chair

Installation or Service of Direct Vent Gas Appliances 317-203-0088 x 1

OCTOBER 12 SWEEPING 3

JAY WALKERNCSG PRESIDENT Forward

Moving

write this after a long day working in and on my local business here in North Florida My typical work day begins with my list of priorities that I wrote down at the end of the day before and re-prioritizing and adding

to the list Today was not like any other other than trying to fight off this nagging third day of flu bug and congestion Yes ndash Calling the Doctor and getting some antibiotics was high on my list and a must today

For many of you the fall autumn weather has arrived and along with that - the phones are ringing the trucks are rolling and your inspection and sweep services are in high demand The change of seasons brings all of us some expected change in our businesses and lives It affects our work load stress levels and our bottom line While many veteran business owners will take the busier season in stride and welcome the schedule being full others will look forward to seeing the long time clients and those families you have known for quite a while

During this busy season take time to make a special place for your needed implementations in your business Take a special notebook or digital document and get serious Set a date and time to start your implementation Remember as Zig Ziglar said long ago ldquoIf you have no target yoursquoll miss every timerdquo

NCSG board of Directors staff and committee chairs are working diligently toward the goals we set back last May to our long term plan and budgets have been set this past July As an expansion of our Member- Get- A- Member program NCSG has just launched a new Referral Rewards program for state guilds and associations to benefit while helping grow the membership of NCSG Remember there is power with

numbers and the more companies NCSG has on board taking the high road the more your own self-worth increases

I recently have been involved with two entities which involve members budgets staff and organizations The first entity only had one CEO that ran everything and expected its membership to grow just by faith The second entity I am involved with has a budget delegated job positions staff and involves the members with SWOT analysis to examine itself and set goals Which would you prefer to be involved with My hopes are the latter NCSG does all of this business building analysis and is always seeks to meet the ever-coming trends and advances that businesses and our industry undertakes

Im

erry

des

ign

A Smoking Hot DealBuy Six Get One Free

Save even more with Pallet Purchasing

4 SWEEPING OCTOBER 12

Last year at this time I commented on the honor of being President to hosting the first European Chimney Sweep Federation Organization technical meeting This year I will represent NCSG in Austria for the political meeting of the ESHCFOE congress This ongoing networking with our European chimney sweep leaders is to be taken seriously Sure friendships are formed but the most important part is to identify goals and timelines to implement the ideas we bring home from these meetings

My hopes are that NCSG members will attend the NCSG Innovation 2013 convention and trade show in Branson Missouri See you there in April 2013

As always Sweeps Luck to you and your family and God Bless

Free Freight

Dont have the NEW 2012-2013 Sand Hill Wholesale CatalogCall for your free copy

1-888-SAND-HILLor fax your request to

1-800-958-5497

Visit us on the web wwwsandhillwholesalecom

Place Your Qualified Order Of $1500 Or MoreFrom Over 2100 Stocked Products

Found Within Sand Hills NEW 2012-2013 Catalog

And ReceiveFREE FREIGHT

Anywhere In The Continental USTo receive this offer mention this ad at time of order

Subject to credit approval

Same day shipping for orders placed before 200PM Eastern Time

Lindemann Chimney Supply Expanding in the Midwest

Lindemann Chimney Supplyrsquos Lake Bluff Illinois location has moved to bigger and better quarters The new warehouse location will be located in Lake Bluff at 110 Albrecht Drive This is just off of Highway 43 otherwise known as North Waukegan Road which is just a few miles off Interstate 94

ldquoWe have outgrown our space which is a good problem to have stated Rob Lindemann CEO Since this location houses our service company Lindemann Chimney Service as well as our Midwest supply location we needed expansion room to stay on track with our goals During the time we have been in our old office we have quadrupled our sweep base and tripled our office staff Our warehouse has been undersized for some time so this new space was greatly neededrdquo

This new warehouse features a large open warehouse space with two loading docks and one drive up bay for customer pickup Company President Jeff Wiles has this to say ldquoIrsquom excited about this expansion We have seen excellent growth in the Midwest and this location allows us to continue to expand offer more products and to serve our customers betterrdquoThe new Lake Bluff location will still retain the same toll-free number (800-722-7230) Here is their new location information and local phone numbers

Lindemann Chimney Supply110 Albrecht DriveLake Bluff IL 60044Toll-free 800-722-7230Local phone 847-549-7994Fax 847-549-7995wwwlindemannchimneycom

IndustryWatch

The Guaranteed Solution to Smoking FireplacesM E C H A N I C A L V E N T I N G O F F I R E P L A C E S

Contact us for more information

bull Create the perfect draft for fireplaces stoves BBQs and more

bull No major renovations or modifications to fireplace or chimney

bull Easy no-mess installation

RS Chimney Fan

wwwchimneyfanscominfochimneyfanscomP 8002552923

Industry Watch PolicyNCSG encourages industry partners to submit press releases to Melissa Heeke Sweeping The Journal of Chimney amp Venting Technology editor via email at mheekencsgorg Submissions should contain items of interest or importance to the chimney and venting industry Submissions should not contain direct solicitations prices or a call to action on the part of our readers Submissions may contain images or artwork attached in a jpg format In all cases NCSG reserves the right to edit submissions to fit space limitations keep the release and publish at a later date or refuse to publish the release for any reason Neither publishing nor refusing to publish the submission should be considered a statement of NCSGrsquos opinion regarding the release

5OCTOBER 12 SWEEPING

6 SWEEPING OCTOBER 12

ave you ever heard of a spark list Itrsquos like a parking lot for your ideas that you donrsquot want to lose but

you arenrsquot able to act on right now Itrsquos October Letrsquos face it if yoursquore a single owner-operator you likely arenrsquot going to be ordering new uniform shirts for yourself unless you really really need them You know what yoursquod like to order when you have a minute Theyrsquore nothing like your usual black t-shirt

Add it to your spark list

Your spark list can be something as simple as a clean notebook or a new word document (if yoursquore in the office) The catch is your ideas are the only things allowed on that list No to-dos Just ideas Therersquos something freeing about knowing that yoursquove captured that idea too

Have a great idea for a new service to add next Spring Add it to your spark list

How about a phrase you heard that yoursquod like to work into your marketing Spark list

Maybe a unique idea that yoursquove pulled from a service company in another industry Spark list it

Then when you need that spark of inspiration pull out your list Sitting down for your annual strategy session with your board of advisors (be it your spouse or your MIX group or something in between) THIS is the stuff that will spark your creativity and will give you great new ideas for your next move This isnrsquot a to-do list but it can be Therersquos something freeing about knowing that yoursquove captured that idea too Can you combine a couple of your sparks into something that will really get you moving on a day when you really just want to stay inside

Catch your breath Grab a clean notebook Start catching those ideas for a future spark of inspiration

All the best this season

MELISSA HEEKE CAENCSG DIRECTOR OF COMMUNICATIONS

EditorrsquosLetter

H

OCTOBER 12 SWEEPING 9

Hose Master Invented the Wheel

Smooth-N-Lite bullYourchoice-304or316stainlesssteelcoils5rdquo-8rdquodiameters bullInterlockedseamsareeasytoflex bullSmoothinnerwall bullCrushresistant bullIdealforsmoothwallapplications bullAvailableinroundovalorrectangle

HeavyFlex bullYourchoice-304or316stainlesssteelcoils bullInterlockedseamsareeasytoflex bullSmoothinnerwall bullHighlycrushresistant bullIdealforfireplacerelines bullAvailableinroundovalrectangleorDial-A-Flex

UltraPro bull Patentedrolllockseamdesignforeasyflexibility bullLargebendrange bullSteepcorrugationslope-resultinginhighcrushresistance bullIdeallysuitedforforbothstraightandmultiplebendrelines bullUncoilseasilyrightoutofthebox

NEW

CopperfieldkeepsturningthewheelwithHomeSaverrsquosnew Smooth-N-LitelinerSmooth-N-Litetakesawaythestiffnessand clumsinessnormallyassociatedwithsmoothwallliner-itgivesyouldquosmoothrdquowithnoheadacheNestlingintoHomeSaverrsquosfamousfamilyofUltraProProRoundFlexRectangleFlexOvalFlexandDial-A-FlexCopperfieldrsquosnewSmooth-N-Litegivesyouthesuperiorweight flexibilityandstrengthyouneedforsmoothlinerapplications

Copperfield Chimney Supply Technical800-246-1926Support800-247-3305

Manufactured by Hose Master Exclusively For

When It Comes to Chimney Liners

Almost50yearsagoSamFotiHoseMasterrsquosCEOredesignedinterlockedmachine technologyHisinnovationsarestillthecoreofmanufacturingflexiblechimneylinertoday

HeavyFlex bull 25yearsagoSaminventedRectangleFlex OvalFlexandDial-A-Flextechnology

UltraPro bull 15yearsagoSaminventedUltraPro-the onlypatentedroll-lockdesignlight-weight linerwithextremeflexibilityandcrush resistance

Smooth-N-Lite bullTodaySamhasdesignedSmooth-N-Lite- thelightinterlockedlinerforsmoothwall applications

and now he invented Smooth-N-Lite

Now We Have It All

All Flexible Liner Is Not Created EqualLet Us Prove It

1964

1983

2000

2012

Pro amp UltraProInvented UltraPro - the only patented roll-lock design light-weight liner with extreme flexibility and crush resistance

Redesigned Interlocked Machine TechnologyInnovations are still the core of manufacturing flexible chimney liner today

HeavyFlexInvented RectangleFlex OvalFlex and Dial-A-Flex technology

Smooth-N-LiteToday Sam has designed Smooth-N-Lite the light interlocked liner for smoothwall applications Manufactured on the same machine technology he invented in 1964

Meet Sam Foti Hose Master CEO engineer and innovator

In 1964 Sam got involved with interlocked products Identifying the problems associated with manufacturing the hose Sam redesigned the tooling and machinery to not only produce a consistent interlocked hose but to also speed-up the production

Today the results of Sams ingenuity is the technology used throughout the industry in the production of interlocked products His designs not only changed the way that stripwound hose is made but the way that it is used and perceived in the industry

SmoothNLite Adindd 2 71212 335 PM

HomeSaverreg Smooth-N-Litetrade Fills the Smoothwall Niche

5-8 Diameters Light 010 stainless strip Available in 304 and 316 stainless steel alloys Interlocked seams are easy to flex Smooth inner wall Crush resistant No memory Ideal for smoothwall application

Now smoothwall liner doesnt have to be stiff and clumsy Because HomeSavers new Smooth-N-Lite gives you smooth without the headache Nestling right into HomeSavers famous family of UltraPro Pro RoundFlex RectangleFlex OvalFlex and Dial-A-Flex liners our new 010 Smooth-N-Lite gives you the superior weight flexibility and strength you need for smooth liner applications

6 times 25 (304-Alloy)

WIth ShIppINg$36786

~Free Freight bull On orders of $1800 or morebull 65rsquo of liner liner and components ship free

Speed Service Selection 8002473305 bull wwwcopperfieldcom

SmoothNLite Adindd 3 71212 335 PM

OCTOBER 12 SWEEPING 9

Hose Master Invented the Wheel

Smooth-N-Lite bullYourchoice-304or316stainlesssteelcoils5rdquo-8rdquodiameters bullInterlockedseamsareeasytoflex bullSmoothinnerwall bullCrushresistant bullIdealforsmoothwallapplications bullAvailableinroundovalorrectangle

HeavyFlex bullYourchoice-304or316stainlesssteelcoils bullInterlockedseamsareeasytoflex bullSmoothinnerwall bullHighlycrushresistant bullIdealforfireplacerelines bullAvailableinroundovalrectangleorDial-A-Flex

UltraPro bull Patentedrolllockseamdesignforeasyflexibility bullLargebendrange bullSteepcorrugationslope-resultinginhighcrushresistance bullIdeallysuitedforforbothstraightandmultiplebendrelines bullUncoilseasilyrightoutofthebox

NEW

CopperfieldkeepsturningthewheelwithHomeSaverrsquosnew Smooth-N-LitelinerSmooth-N-Litetakesawaythestiffnessand clumsinessnormallyassociatedwithsmoothwallliner-itgivesyouldquosmoothrdquowithnoheadacheNestlingintoHomeSaverrsquosfamousfamilyofUltraProProRoundFlexRectangleFlexOvalFlexandDial-A-FlexCopperfieldrsquosnewSmooth-N-Litegivesyouthesuperiorweight flexibilityandstrengthyouneedforsmoothlinerapplications

Copperfield Chimney Supply Technical800-246-1926Support800-247-3305

Manufactured by Hose Master Exclusively For

When It Comes to Chimney Liners

Almost50yearsagoSamFotiHoseMasterrsquosCEOredesignedinterlockedmachine technologyHisinnovationsarestillthecoreofmanufacturingflexiblechimneylinertoday

HeavyFlex bull 25yearsagoSaminventedRectangleFlex OvalFlexandDial-A-Flextechnology

UltraPro bull 15yearsagoSaminventedUltraPro-the onlypatentedroll-lockdesignlight-weight linerwithextremeflexibilityandcrush resistance

Smooth-N-Lite bullTodaySamhasdesignedSmooth-N-Lite- thelightinterlockedlinerforsmoothwall applications

and now he invented Smooth-N-Lite

Now We Have It All

All Flexible Liner Is Not Created EqualLet Us Prove It

1964

1983

2000

2012

Pro amp UltraProInvented UltraPro - the only patented roll-lock design light-weight liner with extreme flexibility and crush resistance

Redesigned Interlocked Machine TechnologyInnovations are still the core of manufacturing flexible chimney liner today

HeavyFlexInvented RectangleFlex OvalFlex and Dial-A-Flex technology

Smooth-N-LiteToday Sam has designed Smooth-N-Lite the light interlocked liner for smoothwall applications Manufactured on the same machine technology he invented in 1964

Meet Sam Foti Hose Master CEO engineer and innovator

In 1964 Sam got involved with interlocked products Identifying the problems associated with manufacturing the hose Sam redesigned the tooling and machinery to not only produce a consistent interlocked hose but to also speed-up the production

Today the results of Sams ingenuity is the technology used throughout the industry in the production of interlocked products His designs not only changed the way that stripwound hose is made but the way that it is used and perceived in the industry

SmoothNLite Adindd 2 71212 335 PM

HomeSaverreg Smooth-N-Litetrade Fills the Smoothwall Niche

5-8 Diameters Light 010 stainless strip Available in 304 and 316 stainless steel alloys Interlocked seams are easy to flex Smooth inner wall Crush resistant No memory Ideal for smoothwall application

Now smoothwall liner doesnt have to be stiff and clumsy Because HomeSavers new Smooth-N-Lite gives you smooth without the headache Nestling right into HomeSavers famous family of UltraPro Pro RoundFlex RectangleFlex OvalFlex and Dial-A-Flex liners our new 010 Smooth-N-Lite gives you the superior weight flexibility and strength you need for smooth liner applications

6 times 25 (304-Alloy)

WIth ShIppINg$36786

~Free Freight bull On orders of $1800 or morebull 65rsquo of liner liner and components ship free

Speed Service Selection 8002473305 bull wwwcopperfieldcom

SmoothNLite Adindd 3 71212 335 PM

10 SWEEPING OCTOBER 12

TechnicalQampA DENNIS DOBBS NCSG

TECHNICAL ADVISORY CHAIR

A

QI am always leary about my

ladder splipping out from

beneath me Any suggestions for

making my ladder more stable

I love flat pry bars They can be hammered as stakes in the ground to keep your ladder from slipping on wet grass Flat pry bars also work well on wooden decks as you can see in

the photos below Here are a few more tips developed through the Construction Roundtable of OSHArsquos Alliance Program

bull Positionaladdercarefullytopreventslipping

bull Whereslippingislikelytieofforhavesomeoneholdtheladder in position

bull Donotusealadderforanythingotherthanitsstatedpurpose

bull Donotuseboxesbarrelsorotherobjectstoraisealadderhigher

bull Donotplaceladdersinfrontofdoorsopeningtowardtheladder unless the door is blocked locked or guarded

bull Positionthebaseofanextensionorstraightladderonefootaway from the wall for every four feet of the ladderrsquos length from the support point to the surface (see figure)

bull Beforeclimbingontoaroofusinganextensionladderbesure the ladder extends three feet beyond the roof line (see figure)

bull Neveroverextendanextensionladder

bull Readandfollowallinstructionsontheladder

Look for More Resources and Downloads in the Members Only section at wwwNCSGorg for more ladder safety information

w w wolympiachimneycom bull Phone 1-800-569-1425

Will KozlanskyOwner amp Co-Founder

The NEW Smoothwall Chimney Liner thathas the Perfect Combination of

Weight Ruggedness amp Flexibility

n No memory amp very flexible n Smooth Interior n One liner multiple applicationsn Available ovalized amp coiled

w w wolympiachimneycom bull Phone 1-800-569-1425

Will KozlanskyOwner amp Co-Founder

The NEW Smoothwall Chimney Liner thathas the Perfect Combination of

Weight Ruggedness amp Flexibility

n No memory amp very flexible n Smooth Interior n One liner multiple applicationsn Available ovalized amp coiled

12 SWEEPING OCTOBER 12

ave you ever known a successful fisherman or hunter one that could thoroughly enjoy his pursuit and always comes back with his catch or trophy This successful sportsman in pursuing these two endeavors does something truly

unique He makes use of his knowledge of the feeding habits the waking hours and the habitual movements of the object of his pursuit Through research and observation of the prey and using proven techniques from others he learns to think like his prey In business it is no different Successful business operation and growth requires management directed by a thought process like a trophy seeker Success requires us to think like the customer Inability or unwillingness to think like the customer is often a major factor in why business owners fail to achieve maximum success They simply cannot wrap their minds around how the client perceives their business their service or their product The view of the forest is quite simply blocked by the trees

So how do you think like the customer To start with spend a few minutes considering how a client sees your business Ask yourself ldquoIf I were a customer would I buy from merdquo Search out each positive and each negative Where are there areas that need work This is not a fleeting glance This has to be a very probing examination and it is hard work Prepare yourself to be confronted by a few sacred cows The tendency will be to look for something big but in reality you are looking for many small things

This can be a difficult task because we are so close to the business But we can make it a bit easier by breaking it down into modules or small sections Remember the only way to eat an elephant is one bite at a time

Letrsquos start with marketing Ask yourself if you use terms the consumer commonly understands For instance as chimney sweeps we are familiar with terms such as damper fire brick flue flue tile chase crown etc However as we put together our marketing strategies we need to take into account that the majority of our clients probably do not understand what we are talking about when we use this terminology

The damper in a fireplace is a good example When asking a group of sweeps what the consumer commonly calls that door at the top of the fireplace that is opened and closed the answer is the ldquofluerdquo (if you are southern itrsquos the ldquofluterdquo) Itrsquos easy to see how terms we use can actually confuse our clients Another term the consumer may use for this is ldquoMy draft donrsquot open rightrdquo and any number of other terms A confused consumer is often one that cannot complete or even start the buying process The effect is we are forced to spend our time answering questions just because we did not use simple enough language in our presentation Confusing our clients has a huge downside It is apt to cause our clients to be hesitant or even unwilling to take the action needed to correct a chimney-related issue It is helpful to anticipate where your customer may have the wrong words in their head and use descriptive phrases instead of industry terminology And worst of all they decide to continue shopping instead of making the buying decision Donrsquot feel bad These marketing issues are not just found with chimney service companies Many other business face similar challenges Instead of marketing to their customers they unwittingly end up marketing to their competition The competitor is really the one who sees the message understands the marketing message and potential customers are left out in the cold to try to figure out what it all means HMMMM do you think that is why over 90 of consumers in the USA (my unofficial numbers) are still confused about chimneys Herersquos a handy tool for working through this problem Seek out advice from people who know nothing about your business Form a focus group of acquaintances or (non-sweep) business contacts in your community and find out from them what would attract them to use your business This is a common practice with large businesses and corporations They test markets to get a feel for what the consumer thinks The goal is to avoid the traps that happen when you make assumptions about your customer base rather than finding out how they really think These traps cost money energy and time Quite honestly the business owner is just too close to the business to formulate the needed message It is just the way it is I know this is hard to believe but chimney performance maintenance and safety are not on the forefront of the consumer mind today

BY JERRY ISENHOUR OF CHIMNEY amp VENTING

CONSULTANTS IN CONCORD NCCoachrsquos Corner

The

Think Like The Customer

H

OCTOBER 12 SWEEPING 13

However it is much more than simply the marketing It includes the marketing message the phone scripting the procedures your service crews follow the way you follow up with quotes and reports It is each and every way you communicate with the client The simple paperwork you give on a job such as the inspection results is likely the most important part of the marketing process THIS is what may well take your customer from a small expenditure to one that we would classify as a TROPHY Doing this well is one of the things that separates the success stories from those that are missing the mark It boils down to understanding what the consumer is looking for and then providing the ldquocustomer experiencerdquo they are seeking What is the advice for this month Stop for a minute and look at your business from the perspective of a prospective client Ask yourself ldquoWOULD I DO BUSINESS WITH MErdquo Look at your written communication with your customers think about your conversations with them WOULD YOU BUY FROM YOU Would you be drawn as a customer to your business Or are your competitors getting your trophies I can guarantee that the folks who are selling to you are doing this

In this free enterprise system folks this is a tool for success Go for it with my best wishes for a successful fourth quarter of 2012 Apply yourself and remember the only person that can make that happen is the man in the mirror It is all up to you

The ball is in your court Just remember one of the important things about the trophy hunter or fisherman experience HE ENJOYS HIS PURSUIT He shows otherrsquos his trophies with pride it was a pure joy for him to obtain them Letrsquos make business and success fun

About the Author Jerry Isenhour an industry consultant coach and educator contributes this monthly article in Sweeping as a service to the industry For more information about how Jerry and his team can assist you and your team in the journey to successfully rise to the next level with your business take a look at his web site wwwchimneyandventingconsultantscom He can be contacted at jerrychimneyandventingconsultantscom or by phone at (704) 425-0217 See Jerryrsquos weekly video business tips on his Facebook page Chimney amp Venting Consultants

14 SWEEPING OCTOBER 12

Of Course I can Build You a Chimney

W e were recently called by someone who wanted us to install a chimney and wood stove in her back yard shop After parking the homeowner met me outside and we walked into the back yard shop to access the

chimney and stove installation After going over all the details and making sure we both understood what needed to be done so her shop could be nice and toasty she asked me to take a look at the stack stone chimney at her house She stated that the exterior was starting to crack As I had pulled into their driveway it was easy to see that their brick home had recently been remodeled and there was a newly-constructed stack stone chimney on the exterior wall facing the drive Immediately something odd had caught my eye My attention was drawn to the top of the chimney which appeared to have a black crown Remembering this I was more than happy to take a look

As we walked up to the chimney a few other things appeared strange to me The two-story chimney appeared too narrow and on top was a 13 x 13 chimney cap I asked the homeowner if the fireplace and chimney was constructed with block and she said ldquoYes up until this pointrdquo She indicated right where the rock was cracking I asked what material the rest of the chimney was constructed with and she replied ldquoOh the builder just framed it with 2 x 4s and plywood and insulated as you would the rest of the home He done a good job We were so proud we took pictures during constructionrdquo

Asking these questions not only helped with my understanding of the construction but also helped the homeowner see the potential fire hazard This chimney is now being torn down and rebuilt properly

Whatrsquos in your neighborhood

Chimney Sense DENNIS DOBBS NCSG

TECHNICAL ADVISORY CHAIR

OCTOBER 12 SWEEPING 15

t is imperative that you remain mentally physically and financially strong and secure to continue to support your family and business Letrsquos call this your life valuation

It seems to me that too many business owners work in the trenches sacrificing a big part of their lives forgetting about their life valuation Or it seems many are consciously postponing their life valuation until they near retirement What is wrong with living your life today AND when you retire

Taking the steps to allow yourself to enjoy your life NOW can lead to an unexpected but ideal side effect

Perhaps you need to do nothing more than make sure you leave work at a specified time to get to an intellectually-stimulating event or a place to relax or perhaps a physical exercise activity Do you belong to an organization group or club where everyone knows your name

Do you have the time to watch your children or other family members children participate in sports events plays or similar activities Or do you volunteer your time in your community church or NCSG

Would you like to take a few weeks or months off during the year and enjoy your life without worrying about your business running aground

If you decide that any of the above is a priority then you should have conviction to make it happen Better time management could help but chances are you need to increase cash flow to make this happen

Hiring a sales representative and implementing a new marketing

program can help boost sales and cash flow Perhaps an operations manager can help you achieve your goal Would that entail implementing systems and training

Hiring an outside coach or consultant can provide the expertise and rdquoextrardquo time commitment you simply do not have to help develop a strategy and tactics to rdquogit er dunrdquo Give up a little control in areas you do not have time to address and watch the rewards come your way

How you get there isnrsquot important What is important is that you know why you want to add resources to your business NOW to allow yourself to live your life NOW without losing all of your time and reducing the possibility of an emotionally draining burn out

AND AS ALWAYS

uuml Direct Vent Pro uuml Pellet Vent Prouuml Class ADuraTech

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Business Valuation How About Life Valuation

BY BRIAN NOE CHFCreg CLTC

I

16 SWEEPING OCTOBER 12

ldquoMy company uses most products available to chimney contractors but Firesafersquos products and systems are hands-down the very best and the most profitable Great technical support and their constant improvements make the products even better which makes my company stand out over my competitionrdquo Kevin Knight Chadds Ford Chimney Sweeps PA

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FireFireGuardGuard Ceramic mortar jointCeramic mortar jointCeramic mortar joint amp resurfacing systemamp resurfacing systemamp resurfacing system

PatentedPatented The most advanced chimney liner in the world

reg

CrownGuardCrownGuard Severe weather crown repair amp protectionSevere weather crown repair amp protection

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What is the interesting and unexpected side effect of putting your life first in the now

You have also increased the value of your business

Think about it ndash why wait until you are thinking about retirement to increase your business valuation to live your life As you near retirement the cost to increase your business valuation is expected to be higher As you near retirement will your energy level to accomplish this be lower

Will you be able to enjoy the same level of activity in your lifestyle when you approach retirement as you do now

Regardless of where you are in your life and business cycle what you have and have not done it will only take a few hours to commit yourself to increase your life valuation

Your increase in your business valuation will shortly follow

Let Life Happen ndash Enjoy It

About the Author Brian Noe of MW Financial Group Ltd was a guest speaker at the NCSG 2011 convention held in Hartford CT where he discussed How to Get Out of Business and The Economy and Animal Spirits Brian has a son Eric who served four years in the US Army Eric is ranked first in his class with a degree in Computer Science is working in his field and plans on attending graduate school in 2013 His daughter Kara recently graduated undergraduate school with distinction and is planning to attend graduate school to become a Physiciansrsquo Assistant Brian thoroughly enjoys helping others spend more time with their families and friends while becoming financially successful He can be reached at (860) 606-0834 or Brian_NoeMWFinancialcom

OCTOBER 12 SWEEPING 17

he most important thing to remember about customer communications is that it is decidedly a two way street Naturally you want to get your message out clearly and powerfully But it is arguably even more important that you hear what

your customers have to say to you As Bill Gates points out ldquoyour most unhappy customers are your greatest source of learningrdquo

The best approach to all customer communications is to think of your customers as more than just jobs for you more than just income sources Rather start to think of them as advisors mentors and critics to be listened to carefully thoughtfully and closely Sure listen to praise when you have earned it but listen even closer to criticism

When a customer criticizes your business he is in effect helping you make it better He is telling you what perhaps no one else will tell you He is telling you what you need to improve He is telling you how to be even more competitive and that is something you always want to hear Right

lsquoThatrsquos all well and good but how and when do I collect that input from my customersrsquo you ask Good question First realize that itrsquos not just you that will be collecting customer feedback Everyone in your organization who has any customer contact whatsoever is on that team That means all those people need to be trained in what to do to optimize that effort

Here are the kind of things they should have their antennae fine tuned forbull Anywordstoneorattitudefromacustomerthatmighteven

gently imply they are not completely happy with something about your business

bull Anysuggestionsforhowyoucouldmakethingsbetternomatter how weird or outlandish they might seem initially

bull Anyproblemwhatsoeverthecustomermayhaveencountered with your service no matter how trivial it may appear

bull Andofcourseanyangryresponsesaccusationsorcomplaints from customers

And these signs should be on your radar from the very first contact

If you or your employees view any of the above as even minor annoyances you have missed a huge huge opportunity to learn something about your business and to become increasingly competitive

Okay wersquove heard the complaints Now how do we respondFirst of all no matter what the situation no matter how angry or even abusive the customer is listen carefully to the complaint Ask questions to clarify that you have completely understood it Never take it personally You only want to help now

Once you are established in the role of ally your customer will relax and become more reasonable because he will know you are trying to help At this juncture at the very least you have created a customer who knows you are on his side and will honestly and openly address the issue And that is a very big win for you

But even if the customer remains unreasonable pay close attention to what he is telling you There are apt to be diamonds in his invective along with the mud

It is a great idea to log every complaint and I mean every complaint no matter how small This has to be done consistently and should be done immediately after the complaint has been heard By doing this you create a list of areas of potential weakness in your company to address And the sooner they are addressed the better If the same complaint resurfaces repeatedly then clearly it has not been adequately fixed

Fixes should involve everyone in the company because everyone needs to be on the same page all the time about what it is the company is striving to achieve And this way everyone gets to be a problem solver as well as a problem reporter That makes work a lot more enjoyable

Hey it sounds easy But it will never happen unless you give it your full attention It will never happen unless everyone in the company is tuned in and trained Believe me the results are well worth the effort because yoursquoll all be able to watch the company get better and better And the real bonus is when you make things better and better for your customers you make them better and better for you and your employees at the same time Itrsquos kind of magical that way

Go for it

The Feedback Loop

BY GREG POLAKOW OF COPPERFIELD

T

18 SWEEPING OCTOBER 12

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Improved Consumer Products Available from leading distributors nationwide

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bull Sizes available from 3rdquo to 30+rdquo custom and oversize can be ordered Air cooled and non-air cooled 100 made in USA

bull Standard construction is 100 austenitic stainless steel also available in other alloys including copper and Type 316 for marinecoal appliances

bull Our pioneering work in chimney technology and metallurgy has made us a trusted source for products and problem-solving information

The Financial Impact of Customer ServiceDonrsquot take customer service for granted - the financial impact is huge

BY ERROL ALLEN

Customer service is what drives the success of the any business Some would surely say ldquoNo Errol a great product or service concept drives the success of any businessrdquo

While that statement is somewhat true a great product or service concept without great customer service is like expecting your beautiful garden flowers to flourish without your giving attention to them

I have often found that you donrsquot get upper managementrsquos or the ownerrsquos full attention regarding customer service unless you provide the financial impact to the company Customer service has a dual role as it both creates and preserves revenue

Let me explain why I believe this to be true

Customer service creates revenue via the word of mouth avenue When a great product or service is coupled with great customer service your customers become your ambassadors Their willingness to speak positively about your business leads to additional customers thereby creating additional revenue Recent research by the Technical Assistance Research Program (TARP) indicates that for every ten people hearing either positive or negative ldquoword of mouthrdquo information one person takes action

That one new customer should they receive the level of service expected will in turn keep the positive ldquoword of mouthrdquo cycle in motion Another form of revenue creation as a result of great

C

OCTOBER 12 SWEEPING 19

See for yourself

Wohler VIS SeriesThe Revolution in Visual Inspection Technology

bull 360deg pan- and 180deg tiltable camera eyebull Easily negotiates 90deg-bendsbull LED lighting illuminates the darkest environmentsbull Digital distance measuringbull Effortlessly inspect pipework air ducts vents cracks welding seams gaskets and much morebull Prevent problems before they occur

Wohler USA Inc bull 978-750-9876wwwwohlerusacom

Measure distance

BrilliantLED Screen

Pan amp TiltCamera

The Measure of Technologycustomer service are price increases TARP has also studied the impact of price increases on the customerrsquos willingness to continue to do business with companies In a study of the banking industry only 10 percent of survey respondents who had not experienced a customer service related problem expressed dissatisfaction with an increase in fees and charges This means that 90 percent of survey respondents were okay with the price increases due to the level of customer service provided by their particular bank

In regards to customer service acting as a revenue preserver there is one question that must be answered before we continue That question is - How much is your customer worth to your business Whether your company is small or large the need to determine what your customer is worth to your business is critical when calculating the amount of revenue being preserved by addressing customer service related issues For example if your business has 1000 customers and the average annual revenue generated by each customer is $400 If 10 percent of those customers experience customer service related problems thatrsquos 100 customers Bear with me as we start the calculations Now letrsquos assume that 50 of those customers donrsquot even bother to complain they just simply go away

Their decision to leave without complaining represents $20000 in lost revenue What about the other 50 that do complain Letrsquos say that yoursquore able to satisfy 40 (20) 40 (20) become frustrated with your attempts to satisfy and 20 (10) remain dissatisfied So now letrsquos consider the repurchase behavior of those complaining customers Should 10 (2) of the customers that yoursquore able to satisfy after they complain decide not to repurchase that represents $800 in lost revenue

In the frustrated with your attempts to satisfy group 25 (5) discontinue purchases with your company which represents $2000 in revenue On to the customers that remain dissatisfied after complaining - 60 (6) of this group decide not to repurchase from your company which means an additional $2400 in lost revenue The total potential annual revenue lost in this scenario is $25200 Wait therersquos more Remember the ldquoword of mouthrdquo factor discussed earlier

These dissatisfied customers will tell others about their experience with your company In this scenario when you consider the 50 customers

20 SWEEPING OCTOBER 12

$12900 as shown(includes trailer)

Click or Call to hear how Meyer Machine amp Equipment

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YOU CLEAN CHIMNEYSWHY NOT CLEAN DUCTS

that left without complaining add the 13 customers that complained yet decided not to repurchase thatrsquos 63 customers who have the potential to utilize negative ldquoword of mouthrdquo marketing If these dissatisfied customers tell 10 additional people about their experiences (630 people) and 1 in 10 acts on the information (63 people) therersquos potential revenue missed due to dissatisfied customers

Even if the new customers average annual purchases equals $300 yoursquore still possibly facing $18900 in lost potential revenue Donrsquot forget about the cost side of poor customer service - the employee costs to resolve customer complaints and the material costs when rework is required to satisfy the customer Take this example and apply your real numbers to determine the financial impact to your business Whew Lotrsquos of calculations but itrsquos definitely worth it when it comes to determining the financial impact of customer service

The key to preserving revenue is to

1 Be consistent in your service delivery

and

2 Encourage your customers to complain

Consistency in your service delivery leads to loyalty less complaints and even more important fewer reasons for the silent defections of the non-complainers Encourage your customers to complain as this gives you an opportunity to retain their business The example above illustrates the financial impact of non-complaining customers Offer multiple ways to complain - at the point of purchase on your website via chat 1-800 s Donrsquot forget to monitor social media for comments regarding your company and respond to the complaints in a timely manner Remember donrsquot take customer service for granted The financial impact is huge

About the AuthorErrol Allen has over 25 years of experience in the customer service industry including 13 years in a management role Having held positions as an Internal Customer Service Consultant Call Center Quality Manager and Operations Analyst Errol understands the need for a ldquosystemsrdquo orientation to providing excellent customer service Errol has also designed customer service training programs for the ldquofront linerdquo associate to ensure employee confidence when interacting with customers He is a member of the American Society of Quality which promotes the practical application of quality knowledge across multiple industries Info httpwwwerrolallenconsultingcom (This article first appeared online at wwwcustomerservicemanagercom)

CSIA Update wwwCSIAorg

Publication for CSIA Certified Chimney Sweepregs

ADVERTISEMENT

By Donna Kasmer CSIA Certification Coordinator

Speakers and authors can use the online CEU Application for Course Credit to submit classes and articles for consideration by CSIA and NFI

Applying for Course Credit

Each course instructor must submit a CEU Application for Course Credit for approval each time a class is presented If the course objective summary and instructor qualifications have not changed dates and locations may be added to the original application within the two-year cycle After two years all courses must be resubmitted with new outlines and handouts including new dates and locations

When the application is filled out online it is sent to CSIA and NFI at the same time for consideration You will receive notification from both organizations when your application has been approved The notification will list the CEUs awarded and instructions on how to ensure that your students will receive CEUs for attending

To apply just visit wwwCSIAorgapplyforCEUs to go to the Continuing Education Units page that will give you all the information and instructions you will need to apply for CEUs as a speaker

Earning CEUs for Articles Written

You may also apply for CEUs if you have written an article for a professional sweeping publication As long as your subject matter falls under one our CEU categories it may be eligible for CEUs To submit your published article for consideration visit wwwCSIAorgapplyforCEUs and follow the instructions online

Writing and having a hearth industry paper or article published may be eligible for CEUs based on the following requirementsThe article mustbull Pertaintothehearthindustryorthe

CCSs scope of work

bull Bepublishedwithinthecertificationcycle

bull Beatleast500wordsinlengthThe author must

bull SubmitapplicationforCEUswithin60daysofpublication

bull Submitacopyofthearticlewith publication name date of publication and word count

bull SubmitthetypeofCEUcategoryorcategories of the article

CEU Information for Speakers and Authors

The Chimney Safety Institute of America has created a new blog titled Wisdom from the Hearth (online at chimneysafetywordpresscom) to help keep homeowners one-step ahead of the potential problems that can plague their fireplaces and chimneys Topics covered on the blog includeEPAcertifiedstoveschimneyswifts winter-preparedness media mentions and moisture content Blogs will be posted at least once weekly throughout the year and twice weekly during the home heating season

If you are interested in blogging for CSIA please contact Melissa Heeke CSIArsquos Director of Communications and Marketing at mheekecsiaorg

Blog submissions are due via email no later than three business days before the day you are scheduled Here are a few tips to keep in mind while bloggingbullPleasekeepblogstoaround300

words or lessbullRemembertotalkinaconversational

voice Be yourself and avoid using jargon

bullSpeakpersonallyandinapositiveup-tempo tone

bullBuildarelationshipwiththereaderwithout trying to sell the CSIA or your company Lists of tips suggestions or creative ideas are also good subjects for drawing in readers

Wisdom from the Hearth

CSIA Introduces New Blog Seeks Guest Bloggers

ConnecticutMichaelOverstreetbullMichaelrsquosChimneyServiceandRestorationbullVernon

IllinoisClayNelsonbullCleanSweepbullCollinsvillePatrickSimmsbullSuperiorChimneyServicesCorpbullLombard

IndianaTravisBeckleybullBeckleyrsquosChimneyServicesbullCoalCity

MichiganScottFreibergbullStanrsquosFireplaceampChimneyServicebullFentonErnieHillbullRockfordChimneyServicebullSouth LyonSueWhitebullRockfordChimneyServicebullSouth Lyon

MinnesotaCaleAndersonbullAirProLLCbullAppleValleyAaronOslundbullJackPixleySweepsbullAndover

AaronRotheringbullDanorsquosChimneySweepbullRochesterZacharyWilliamsbullDanorsquosChimneySweepbullRochester

MissouriJohnVGodfreybullA+ChimneyServicesLLCbullRollaJasonPatrickbullShamrockQualityServicesbullStLouisMitchellSaundersbullAdvancedChimneyTechniquesIncbullJamestown

New YorkJaredGuernseybullHolySmokeStoveFireplaceChimneybullDryden

OhioAnthonyRamseybullEliteChimneySolutionsbullBeavercreek

OklahomaKeithHudginsbullCleanDeanrsquosChimneySweepServicebullTulsa

TravisMcMorrisbullCleanDeanrsquosChimneySweepServicebullTulsa

PennsylvaniaJohnMcDonaldbullChimChimneySweeps-DJCrossIncbullMediaLJosephOchalbullChesterCountyHearthampHomebullElversonKyleBSmithbullChimChimneySweeps-DJCrossIncbullMediaChristopherTStarrbullChimChimneySweeps-DJCrossIncbullMedia

TenneesseJoshDavisbullCustomer1stAirDuctCleaningampChimneySweepbullMilton

TexasBradleyDassonvillebullACContractorsIncbullLongviewChristopherHessbullAtlasChimneybullLeanderAdamJamesbullACContractorsIncbullLongview

ADVERTISEMENT

Congratulations to Our New CSIA Certified Chimney Sweeps

The Chimney Safety Institute of America Inc (CSIA) sponsors theCERTIFIEDCHIMNEY

SWEEPreg certification

program The CERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETYINSTITUTEOFAMERICAreg trademark is a registered trademark of the CSIA and was developed especially for this program and is a symbol of your professionalism understanding of and dedication to your industry Display it with PrideUseitCorrectly

Who may use the Logobull SoleOperatorndashIndividualswho

maintain a sole proprietorship are currently a CSIA Certified Chimney

Sweep have no other employees and have signed the CSIA Code of Ethics are granted a royalty free limited license to usetheCERTIFIEDCHIMNEYSWEEPCHIMNEY SAFETY INSTITUTE OF AMERICAreg Logo

bull PartnershipndashCompaniesorganizedasa partnership are granted a royalty free limitedlicensetousetheCERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETYINSTITUTEOFAMERICALogoregprovided the partner performing the sweeping andor inspection is currently a CSIA Certified Chimney Sweep and signed the CSIA Code of Ethics

bull MultipleEmployeeCompanyndashCompanies with multiple service technicians are granted a royalty free limitedlicensetousetheCERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETY

INSTITUTEOFAMERICAreg Logo provided that at least one individual who is currently CSIA Certified Chimney Sweep and signed the CSIA Code of Ethics is on the job site performingsupervising the sweeping andor inspection If a work order or equivalent document is provided to the customer the CSIA Certified Chimney Sweep must sign the document and clearly printhishercertificationnumbernexttothe signature

If you have questions about the correct useoftheCERTIFIEDCHIMNEYSWEEPCHIMNEY SAFETY INSTITUTE OF AMERICAreg Logo write or call CSIA at 2155CommercialDrivePlainfieldIndiana46168(317)837-5362orfax(317)837-5365emailofficecsiaorg

Using the CSIA Certified Chimney Sweepreg Trademark

QR code generated on httpqrcodelittleidiotbe

Now you can access more of the industryrsquos favorite seminars in a self-paced online format Itrsquos easy with CSIArsquos eLearning program mdash offered every week

Need to renew your CSIA Certified Chimney Sweep credential You

can now earn all of the CEUs entirely online We offer individual

sessions in affordable bundles so you can earn just the CEUs you

need $39 per session $99 for 3 sessions or $149 for 5 sessions

Ready to get started Learn more and register right now

W W W C S I A o r g E L E A r N I N g( 3 1 7 ) 8 3 7 - 5 3 6 2

Good for you your business and your busy schedule

Online review sessions also available weekly

ADVERTISEMENT

OCTOBER 12 SWEEPING 25

ProgressivePerksBY DEBBIE CORNELIUS

MEMBERSHIP DEVELOPMENT COORDINATOR

Two Great Ways to Increase Your Income

Money is tight for everyone these days so many of your clients are using credit cards to make necessary repairs and upkeep to their homes This is why it is important to accept credit cards in your business However understanding the fees typically charged to merchants by payment processors can be more than confusing

Complete Merchant Solutions (CMS) one of NCSGrsquos benefit providers will help you understand the various fees charged in a transaction and how you can reduce these fees

Already accepting credit cards Take the time to find out if you are getting the best rates you can by contacting Allan Maughan at 877-267-4324 Ext 132 or email amaughancmsonlinecom

When a person calls your office you have your businessrsquo most important person on the line Someone who is investigating your service needs something and will likely be doing business with you Since many of these prospective customers will be placed on hold Commercials On Hold provides

an excellent way to brand your business and promote your full range of services before they talk to a member of your staff

There are several messages to choose from and NCSG members are eligible for a discount Contact Allen Gaughf at 800-832-4653 Ext 225 or visit wwwCommercialsOnHoldcom

SUPERORDER CUT-OFF

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26 SWEEPING OCTOBER 12

REGION 6

NCSG Charter Members

Paul Bourque Huntsville AL

Don Leavitt San Diego CA

David Harris Broken Arrow Oklahoma

Dan Wheeler Santa Rosa CA

John Cline Menlo Park CA

Dale Meisinger N Augusta SC

Alan Hisey St Louis MO

Eva B Horton Greenwich CT

Harry Richart Hasbrouck Heights NJ

NewNCSGMembers

REGION 3

REGION 2

REGION 5

REGION 4

NCSG REGIONS

REGION 1

Connecticut Vermont Massachusetts New York Maine Rhode Island New Hampshire

REGION 2

Delaware District of Columbia Maryland New Jersey Pennsylvania

REGION 3

Alabama Florida Georgia Mississippi North Carolina South Carolina Tennessee Virginia West Virginia

REGION 4

Illinois Indiana Kentucky Michigan Missouri Ohio

REGION 5

Arkansas Colorado Iowa Kansas Louisiana Minnesota Nebraska New Mexico North Dakota Oklahoma South Dakota Texas Wisconsin

REGION 6

Alaska Arizona California Hawaii Idaho Montana Nevada Oregon Utah Washington Wyoming

MARYLANDGaryCliftbullFire-SafeChimneySweeptGTCliftIncbullPasadena

NEW JERSEYRaymondBondbullMercerCountyChimneyServicesbullHamilton

GEORGIA ArvydasDidasbullAtlantaChimneyWorxLLCbullAtlanta

OHIOMichaelLentzbullEastsideFireplaceampContractingbullCygnet

COLORADOSeanPeckbullAshesAwayLLCbullDurango

CALIFORNIA StevenLovsteenbullOliverTwistChimneySweepandAirCleaningbullHuntington Beach

ErrolDavisbullTheChimneySpecialistbullHuntingtonBeach

OCTOBER 12 SWEEPING 27

The 2012 ndash 2013 offers are being added daily in the ldquoMembers Onlyrdquo section of the NCSG website at wwwNCSGorg So start checking for these new offers each week These coupons will be good until June 30 2013

AirjetDivisionofContinentalIndustriesbullAlphaAmericanCompanybullCondarCompanybullCopperfieldChimneySupplybullDuctCleanersrsquoSupplybullEarthcoreIndustriesLLCbullENERVEXIncbullFiresafeIndustriesbullFireside

DistributorsbullHY-CCompanybullLifetimeChimneybullLindemannChimneySupplybullMattersoftheHearthbullMeyerMachineampEquipmentbullNationalChimneySupplybullOlympiaChimneySupplybullSaverSystemsbullSNEWS-TheChimneySweepNewsbullStoveBuilderInternationalInc(SBI)bullWakefieldBrushbullWohlerUSAIncbullZ-Flex

2012 ndash 2013 SWEEPS ADVANTAGE COUPON PROGRAM

SAVERSYSTEMS

SAVE UP TO $50Purchase 5 gallons Chimney Saver Water Repellent (Water or Solvent-

Base) frac12 gallon CrackMagik Crack Sealant and 5 gallons CrownCoat Brush Grade Crown Repair from your Distributor - $40 Cash Refund by mail

SAVE UP TO $42Buy a 24 lb container of Cre-Away Pro and Cre-Away Applicator from

distributor and receive a FREE Case of 6 (lb) Cre-Away Creosote Modifier by mail

SAVE UP TO $41Purchase 2 cases of 12 (32oz) bottles of ACS and receive a FREE Case of

12 (32oz) bottles of Home amp Hearth Cleaner

STOVE BUILDER INTERNATIONAL INC

SAVE UP TO $ 69FREE Moisture Reader with the purchase of a Flame NXT-1 Wood Stove for

the Month of September and October 2012

HY-C Company

SAVE UP TO $ 75Purchase 30 Draft King or Big Top HY-C chimney caps and receive $75

rebate

SAVE UP TO $ 25Place your first order of HY-C Roof VentGuards or Dryer VentGuards (min

12) and receive a $25 rebate

SAVE UP TO $250 FREE freight on your first Fire Chief Wood Furnace order

LIFETIME CHIMNEY SUPPLY SAVE UP TO $400 Buy one liner kit and get one of equal or lesser value FREE

Share your memories NCSG seeks contributions for the History Project

NCSG is currently working on a history project to help the organization capture

our shared history since the organizationrsquos beginning If you have interesting

information fun photos or official Guild communications that may be of

interest please scan and email them to historyncsgorg Please note Not all

material will make it onto the Guildrsquos timeline but may be included in another

area of the history project

28 SWEEPING OCTOBER 12

hellip when opportunity calls we answer 1-800-875-8118

wwwcomnetmessagecom

Benefits of Answering Service

Award Winning Telephone Agents

Never Miss A Call

Better Time Management

Appointment Scheduling

Affordable

Member Get a Member ProgramGuidelines for IndividualsDid you know that by promoting membership in the NCSG you help the

Guild meet its goals AND you will reap rewards too To take advantage

of potential savings on your next NCSG dues simply visit wwwNCSGorg

to obtain a copy of the membership application form Make sure you put

your name under Item 2 ldquoWho referred you to the NCSGrdquo OR you may

send an email to dcorneliusncsgorg and request that NCSG membership

information be sent on your behalf to people who should join Please

provide the complete contact information ie name address telephone

number and email address if available

Your participation in the Member-Get-A-Member program helps

strengthen the Guildrsquos membership and allows you to win too

bull You get $5000 off membership dues for each new member

(1-4 new members)

bull You get Free membership Dues (equal to 1 year) when you recruit

5+ new members

Save some money on your next NCSG dues by simply promoting

membership in the NCSG at every opportunity you havet

NCSG Membership Referral Reward Guidelines for Non-ProfitsEffective 912012

Your non-profit can benefit when new NCSG Members mention your

organization under Item 2 ldquoWho referred you to the NCSGrdquo on the NCSG

membership application or you may send an email to membership

ncsgorg and request that NCSG membership information be sent on your

behalf to companies who should join Please provide the complete contact

information ie name address telephone number and email address if

available

Eligible Organizations Non-profit organizations (ie State and Regional

Chimney Sweep Guilds HPBA Affiliates)

Referral Reward $100 per New NCSG Voting or Dual Member

Reward Earned Upon receipt of NCSG membership application and

payment (full or first installment)

Reward Paid Paid to the organization within 10 business days of receipt of

membership application and payment

New Member - Has not been a member of the NCSG for at least two (2) years

Refer New Members and Be Rewarded

OCTOBER 12 SWEEPING 29

few years ago I wrote an article about being inspired by our youth Looking at the world around us the challenges we tend to let bog us down domestically as well as around the globe I thought it might be worth sharing some of that information again After all you

donrsquot have to have children of your own to appreciate the immense impact they have had are having and will have on our world If you ever take a moment to look around and notice the influence and passion of our youth you canrsquot help but be motivated by their drive

Sure kids can be a challenge (then again so can adults) but itrsquos often in their inhibitions that they discover a potential that as adults we often forget If we just take a step back from our frustration there is a lot of inspiration we can take from the youth of this world

In 1995 twelve year old Craig Keilburger was distracted during his morning breakfast on his way to the comics section of the newspaper He didnrsquot make it past the first page as he was lured into an article about the exploitation of child labor in Asia He was moved to research the situation and as he did he became increasingly self-motivated to do something about a growing problem throughout the world

Craig asked for some volunteers at school and eleven hands went up As simply as that Free the Children was formed with the passion of twelve 12-year-olds Today a handful of Nobel Peace Prize nominations later Free the Children is the worldrsquos largest network of children helping children through education More than one million youth have been involved in their programs in more than 45 countries These ldquokidsrdquo have built over 450 schools delivered more than 200000 school and health kits to students shipped more than 11 million dollars in medical supplies lobbied corporations to adopt

standard labeling for child-labor free products and improved water and sanitation conditions around the world And thatrsquos just the tip of the iceberg Visit wwwfreethechildrencom to learn more about the inspired commitment of these youth

David B Smith a college student at the University of California-Berkeley was motivated by his own personal struggles and those of his friends Concerned with the local issue of the rising costs of tuition and the lack of affordable housing near campus he formed a group to see what they could do about it Their approach was not to complain and protest but rather to work within the system to affect change

Within the year the group organized the first-ever Cal Lobby Day which brought 150 students to the California State Capital in Sacramento They didnrsquot stand outside and protest Instead they went inside and met with more than 90 percent of the legislature The group got these officials interested engaged and willing to help By the end of the semester they saved students throughout California $93 million by stopping student fees from being raised and they got $30 million earmarked for student housing

Smithrsquos initial success led to the formation of Mobilizeorg (wwwmobilizeorg) whose now national mission it is to educate empower and inspire young people to increase their civic and political participation The grass roots approach that Mobilzeorg uses is to encourage young people to personally meet with their representative decision makers speak their language and negotiate with them using techniques that are familiar to them The legislative strategy of these youth and their associated success mirrors the approach that NCSG encourages among its own members

BY MARK MCSWEENEY CAEEXECUTIVE DIRECTOR

Perspective

Find Your InspirationldquoWhat you do makes a difference and you have to decide

what kind of difference you want to makerdquo ndash Jane Goodall

A

30 SWEEPING OCTOBER 12

A couple of years ago David Smith explained their success this wayhelliprdquoBecause we start at a place that encourages young people to look inside themselves and then project that image of a better world on our society we are facilitating the use of the most powerful energy we have ndash our passionrdquo

Sparks of inspiration from youth are present all around us We just have to be open to them

As many of you know I have had the joy of being involved with Rotary Internationalrsquos youth exchange program This year marks my eighth year coordinating the outbound recruitment placement and orientation activities for my district Over that time I have had the honor of placing almost 70 high school students into 30 different countries around the world As part of the district team I also have the thrill of having worked closely with at least that many students who have traveled to Indiana from their native countries to experience and learn our relative taste of American culture

Working directly with these teens each year I am in awe of their perspective and enthusiasm and I marvel at their drive determination and overwhelming desire to further develop their appreciation of our world community By the age of 18 these young men and women have experienced more of the world around us than most of us will ever know Yet they continue to explore every opportunity they have to fuel their own passion to learn more For them enough is never enough

Thatrsquos exactly what organizations like the National Chimney Sweep Guild and the Chimney Safety Institute of America think about education The best are never satisfied The best are never done learning The best in our industry belong to the Guild and seek certifications in their field not merely for attainment of the credential but rather to feed their desire to continually learn and continually improve

Whether yoursquove been in this business for thirty days or for thirty years you owe it to yourself and to your customers to pursue every chance you can to keep yourself as professionally and technically tuned as possible As the great Aristotle said ldquoAll men by nature desire knowledgerdquo

And lest you think learning is limited to youth I recently read a quote from the swimming trainer of a 73-year-old woman When speaking of her determination the trainer said that she taught him ldquoThere is no age attached to a student that quest is without a numberrdquo

Companies that truly embrace continuous improvement continuously seek opportunities to improve the way they do business ndash operationally as well as technically Be humble enough to recognize that a better way may exist and challenge yourself to find it

You work hard to produce income for your business Your expenses should reflect your companyrsquos strategies Money can be hard to come by and once you get it you donrsquot want to lose it But a smart

business person knows that putting money back into their business is not losing it itrsquos investing it Best of all itrsquos investing it in you in your business

19th century American explorer Robert Perry said ldquoThe time to prepare for your next expedition is when you have just returned from a successful triprdquo This is certainly the case for the exchange students I work with every day and that perseverance is clearly demonstrated by youth like Craig Kielburger and David Smith I truly believe that all of us adults could benefit from spending more time watching and learning from the youth around us

Find your passion and let it ignite you If your flame starts to flicker look for inspiration around you in perhaps the least likely of places Helen Keller once said ldquoLife is either a daring adventure or nothingrdquo Herersquos to you on your expedition

Until next time I continue to wish you every success

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With No Memo ry

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OCTOBER 12 SWEEPING 31

Display Ad Index

Darwin Awards

Have you snapped a photo of a peculiar chimney in your area that made you shake your head in disbelief

Send it to Melissa Heeke at mheekencsgorg for publication in Sweeping Or mail it to NCSG 2155 Commercial Drive Plainfield IN 46168

Page Advertiser Phone Email or Website Address

30 Ahrens Chimney Technique 800-582-1392 ahrenschimneyqwestofficenet

21-24 Chimney Safety Institute of America 317-837-5362 wwwcsiaorg

13 Cobra Chimney Caps 888-463-0636 salescobrachimneycom

28 Communications Network Inc 800-875-8118 tkempercomnetmessagecom

9 Copperfield 800-247-3305 wwwcopperfieldcom

ENERVEX Inc 800-255-2923 infochimneyfanscom5

16 Firesafe Industries Inc 800-545-6607 wwwfiresafeinccom

8 Hose Master 800-221-2319 bobdanielshosemastercom

18 ICP 508-695-7000 wwwchimneycapscom

BC Lifetime Chimney Supply LLC 877-234-7473 wwwlifetimechimneysupplycom

7 Lindemann Chimney Company 800-722-7230 wwwlindemannchimneycom

20 Meyer Machine amp Equipment 800-728-3828 wwwmeyermachinecom

6 National Chimney Supply 800-897-8481 wwwnationalchimneysupplycom

11 Olympia Chimney Supply 800-569-1425 wwwolympiachimneycom

32 Orion Safety Products 800-637-7807 wwwchimfexus

4 Sand Hill Wholesale 800-258-5496 wwwsandhillwholesalecom

3 Smoktite 866-439-0069 wwwsmoktitecom

15 Sweeprsquos Choice 866-880-3473 infosweepsamericacom

25 Whitecaps 800-335-2534 wwwwhitecapscom

19 Wohler 978-750-9876 wwwwohlerusacom

What we have here is your basic palm frawn spark arrestor in Logan Heights San Diego CA Unfortunately (or fortunately depending on how I look at it) my job was across the street and I could not investigate further

Submitted by Eron Armour of Armour Chimney Service in San Diego CA

October 19 2012Albany NYCSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

October 22-26 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

October 29 ndash November 1 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 2 2012CSIA Technology Center CSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

November 5- 9 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 12-16 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

Dates amp Events

Please send notice of your events for NCSG Dates amp Events listings at mmcmahonncsgorg for inclusion here in weekly posts to the discussion list and online at wwwNCSGorgdates The event must be considered educational or informative for the industry (sales events and open houses will not be listed)

32 SWEEPING OCTOBER 12

ClassifiedsGotta chimney question Sizing Codes Call Royal Edwards Make Royal your tech department CALL NOW 813-982-0219 for on-call tech support Continuing Education special bonus ndash ask how you can get the Friday morning E-Blast for FREE CALL NOW 813-982-0219

GasVent Software for Sizing Chimneys only $195 Call 1-800-648-9523 for more info and visit wwwelitesoftcom to download a free trial version

Chimney Sweep business for sale iin the Northern Rocky Mountains of New Mexico Services a large area with three ski resorts in the service area Equipment and signed three year contracts goes with the business Business is well established For pricing and other info please email your questions to ridgeriders1gmailcom

CLASSIFIED ADS FREE FOR NCSG MEMBERSMemberscanrunone35wordclassifiedfreeeachyearRegularlyclassifiedadsare$2wordor$1wordforNCSGmembersClassifiedadsarenon-commissionableandmustbe pre-paid To place a classified ad please contact Megan McMahon at mmcmahonncsgorg or (317) 837-1500

The Original Chimney

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Tested amp Proven to Quickly amp Safely

Extinguish Chimney Fires

u DisplayerShipper Holds 8 Individually

Packed Chimfex

u Available in English-French Packaging

for Canadian Market

ORION SAFETY PRODUCTSEASTON MD 21601

MADE IN USA

This device is not approved or permissible for use as an alternative for fire

extinguishers in any building where fire extinguishers are required by law ordinance

or fire marshal regulation

ORDER NOW FOR QUICK DELIVERY

CALL YOUR LOCAL DISTRIBUTOR OR CALL US AT

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WWWCHIMFEXUSCOM

Your Source for SAFETY InformationNFPA Public Education Division bull 1 Batterymarch Park Quincy MA 02169 wwwnfpaorgeducation

Carbon

Often called the silent killer carbon monoxide is an invisible odorless colorless gas created when fuels (such as gasoline wood coal natural gas propane oil and methane) burn incompletely In the home heating and cooking equipment that burn fuel can be sources of carbon monoxide

FACTSbull A person can be poisoned

by a small amount of CO over a longer period of time or by a large amount of CO over a shorter amount of time

bull In 2005 US fire departments responded to an estimated 61100 non-fire CO incidents in which carbon monoxide was found or an average of seven calls per hour

KKK CO alarms should be installed in a central location outside each sleeping area and on every level of the home and in other locations where required by applicable laws codes or standards For the best protection interconnect all CO alarms throughout the home When one sounds they all sound

KKK Follow the manufacturerrsquos instructions for placement and mounting height

KKK Choose a CO alarm that has the label of a recognized testing laboratory

KKK Call your local fire departmentrsquos non-emergency number to find out what number to call if the CO alarm sounds

KKK Test CO alarms at least once a month replace them according to the manufacturerrsquos instructions

KKK If the audible trouble signal sounds check for low batteries If the battery is low replace it If it still sounds call the fire department

KKK If the CO alarm sounds immediately move to a fresh air location outdoors or by an open window or door Make sure everyone inside the home is accounted for Call for help from a fresh air location and stay there until emergency personnel

KKK If you need to warm a vehicle remove it from the garage immediately after starting it Do not run a vehicle or other fueled engine or motor indoors even if garage doors are open Make sure the exhaust pipe of a running vehicle is not covered with snow

KKK During and after a snowstorm make sure vents for the dryer furnace stove and fireplace are clear of snow build-up

KKK A generator should be used in a well-ventilated location outdoors away from windows doors and vent openings

KKK Gas or charcoal grills can produce CO mdash only use outside

HOMEHEATINGEQUIPMENTHave fuel-burning heating equipment and chimneys inspected by a professional every year before cold weather sets in When using a fireplace open the flue for adequate ventilation Never use your oven to heat your home

MonoxideCarbonMonoxide

SafetySafety

NCSG Innovation 2013 Convention and Trade Show Hotel reservations are now being accepted for NCSG Innovation 2013 at Chateau on the Lake in Branson MO April 4-7 2013 Just call 1-888-333-LAKE (5253) and mention that yoursquore with the National Chimney Sweep Guild to lock in rates starting at $129 for a mountain view and $134 for a lake view

Get ready for some RampR Yoursquore earned it

National Chimney Sweep Guild2155 Commercial DrivePlainfield IN 46168

1209

CALL 877234PIPE

CHIMNEY LINER KIT SPECIALBUY 2 LINER KITSGET 1 FREELiner kit special offer valid on your first order only

Single Wall 316L 6 times 25 $24500Single Wall 316L 6 times 35 $28500Smooth Wall 316L 6 times 25 $28250Smooth Wall 316L 6 times 35 $33749

QUALITY bull PRICE bull SERVICE

New Customer Special

20 OFF ALLCUSTOM ORDERS

Visit our websitewwwLifetimeChimneySupplycom

FREESHIPPINGWITH YOUR KITPURCHASE

Page 4: October 2012

2 SWEEPING OCTOBER 12

ResourcePage

TECHNICAL ADVISORY COUNCIL

Chris Prior Masonry Construction and Restoration and Priorfire

Fireboxes 317-203-0088 x 2

Jim Brewer Gas Venting and NFPA 54

317-203-0088 x 3

John Pilger Oil Flue Sizing Relining or NFPA 31

317-203-0088 x 4

Randy Brooks IRC NFPA 211 or Customer Communications

317-203-0088 x 5

Bart Ogden Stainless Steel Lining Video Scanning and Narrative

Report Writing 317-203-0088 x 6

Fred Joy Installation and Venting of Pellet Stoves

317-203-0088 x 7

Jay Walker Dryer Vents

317-203-0088 x 8

Rett RasmussenVented and Vent Free Gas Logs and Controls

317-203-0088 x 9

Rich Martinez Dryer Vents or Masonry

317-203-0088 x

Rich Rua General Sweeping or Relining

317-203-0088 x 0

Committee Chairs and Task Forces for 2012-2013Bylaws

Diane Pilger(631) 863-2460

chimneygalaolcom

Convention Site SelectionDiane Pilger

(631) 863-2460chimneygalaolcom

Discussion ListBo Tasso

(815) 645-8103bobotassocom

EthicsMark Stoner

(615) 459-2546ashbustersaolcom

FinanceMark Maynard(920) 830-1920

markchimneyguycom

GovernanceRandy Brooks(805) 646-8961

hearthhunteraolcom

Government AffairsPhil Mitchell

(603) 659-7776sootskiaolcom

International RelationsSteve Pietila

(503) 644-0393steveamerican-chimneycom

Long Range PlanningDiane Pilger

(631) 863-2460chimneygalaolcom

MembershipBob Ferrari

(530) 221-3331bobflueseasoncom

NFPA 211 RepresentativeRandy Brooks(805) 646-8961

hearthhunteraolcom

NFPA 31 RepresentativeJohn Pilger

(631) 863-2460chimneymanaolcom

NFPA 54 RepresentativeJim Brewer

(757) 523-2400jbrewermagic-sweepcom

Technical Advisory CouncilDennis Dobbs(256) 845-9814

infofireplaceservicescentercom

Public Awareness Task ForceRob Lindemann(847) 918-7994

Roblindemannchimneycom

ADVERTISING RATES for Sweeping The Journal of Chimney amp Venting Technology may be obtained by contacting Malisa Minetree at (317) 815-4688 or SweepingAdsindyrrcom

Design by Laura Houser Design bull laurahousercom bull (317) 213-7497

President Region 3Jay Walker

(850) 562-4692 bull presidentncsgorg

Vice PresidentAt-Large

Diane Pilger(631) 863-2460 bull chimneygalaolcom

Treasurer Region 5Mark Maynard

(920) 830-1920 bull markchimneyguycom

SecretaryJeremy Biswell

(913) 236-7141 bull fluesbrothersyahoocom

Region 1Phil Mitchell

(603) 659-7776 bull sootskiaolcom

Region 2Bob Fleer

(410) 544-7600 bull bobfleeraolcom

Region 4Ken Hoelscher

(937) 833-0505 bull kenabbeyroadchimneysweepscom

Region 6Bob Ferrari

(530) 941-5818 bull bobflueseasoncom

At-Large DirectorsDennis Dobbs

(256) 845-9814 bull infofireplaceservicecentercom

Fred Joy(785) 986-6432 bull joyfredmlivecom

Supplier RepresentativeEdmund Poplawski

(570) 504-7107 bull epoplawskiolympiachimneycom

NCSG BOARD OF DIRECTORS 2011-2012

Mark McSweeney CAE Executive Director

mmcsweeneyncsgorg

Melissa Heeke CAE Director of Communications amp

Marketing mheekencsgorg

Ashley Eldridge COI CPP Director of Education

ashleyncsgorg

Candice Bradbury Director of Finance

cbradburyncsgorg

Megan McMahon Office Manager

mmcmahonncsgorg

Debbie Cornelius Membership Development

Coordinator dcorneliusncsgorg

Donna Lee Kasmer CSIA Certification Coordinator

dkasmercsiaorg

Sharon AndersonProgram Coordinatorsandersonncsgorg

STAFF

2155 Commercial Drive Plainfield IN 46168

(317) 837-1500 Fax (317) 837-5365

NCSG encourages industry partners to submit press release and articles to Melissa Heeke Sweeping Editor at mheekencsgorg Submissions should contain items of interest or importance to the chimney and venting industry Submissions should not contain direct solicitations prices or a call to action on the part of our readers Submissions may contain images or artwork attached in a jpg format

In all cases NCSG reserves the right to edit submissions to fit space limitations keep the release and publish at a later date or refuse to publish the release for any reason Neither publishing nor refusing to publish the submission should be considered a statement of NCSGrsquos opinion regarding the release

NCSG further reserves the right to reject at any time any advertising determined not to be in keeping with the publicationsrsquo standards Acceptance of advertising by Sweeping magazine does not necessarily constitute endorsement of products or services advertised NCSG does not make any effort to review or substantiate claims made by advertisers

copy 2012 National Chimney Sweep Guild 2155 Commercial Drive Plainfield IN 46168 (317) 837-1500

NATIONAL CHIMNEY SWEEP GUILD

Be advised that advice given by NCSGrsquos Technical Advisory Council (TAC) reflects best practices of the chimney sweeping industry However we are unable to account for any particular type of situation since regional variations in construction practices and additional environmental physical and geographical factors necessarily vary the level of service appropriate for a particular fireplace andor chimney Additionally local laws and ordinances may govern andor supersede the information and any recommendations provided Final determinations are the responsibility of a local professional with first-hand knowledge of the situation and the local Authority Having Jurisdiction (AHJ) Neither NCSG nor any member of TAC will be held liable for any damages whatsoever resulting from the use of or reliance on information provided by anyone associated with TAC By your use of this member benefit you acknowledge acceptance of these terms

To contact any member of the Technical Advisory Council please call (317) 203-0088 and select the extension for the person who is best qualified to answer your question

Dennis Dobbs Technical Advisory Council Chair

Installation or Service of Direct Vent Gas Appliances 317-203-0088 x 1

OCTOBER 12 SWEEPING 3

JAY WALKERNCSG PRESIDENT Forward

Moving

write this after a long day working in and on my local business here in North Florida My typical work day begins with my list of priorities that I wrote down at the end of the day before and re-prioritizing and adding

to the list Today was not like any other other than trying to fight off this nagging third day of flu bug and congestion Yes ndash Calling the Doctor and getting some antibiotics was high on my list and a must today

For many of you the fall autumn weather has arrived and along with that - the phones are ringing the trucks are rolling and your inspection and sweep services are in high demand The change of seasons brings all of us some expected change in our businesses and lives It affects our work load stress levels and our bottom line While many veteran business owners will take the busier season in stride and welcome the schedule being full others will look forward to seeing the long time clients and those families you have known for quite a while

During this busy season take time to make a special place for your needed implementations in your business Take a special notebook or digital document and get serious Set a date and time to start your implementation Remember as Zig Ziglar said long ago ldquoIf you have no target yoursquoll miss every timerdquo

NCSG board of Directors staff and committee chairs are working diligently toward the goals we set back last May to our long term plan and budgets have been set this past July As an expansion of our Member- Get- A- Member program NCSG has just launched a new Referral Rewards program for state guilds and associations to benefit while helping grow the membership of NCSG Remember there is power with

numbers and the more companies NCSG has on board taking the high road the more your own self-worth increases

I recently have been involved with two entities which involve members budgets staff and organizations The first entity only had one CEO that ran everything and expected its membership to grow just by faith The second entity I am involved with has a budget delegated job positions staff and involves the members with SWOT analysis to examine itself and set goals Which would you prefer to be involved with My hopes are the latter NCSG does all of this business building analysis and is always seeks to meet the ever-coming trends and advances that businesses and our industry undertakes

Im

erry

des

ign

A Smoking Hot DealBuy Six Get One Free

Save even more with Pallet Purchasing

4 SWEEPING OCTOBER 12

Last year at this time I commented on the honor of being President to hosting the first European Chimney Sweep Federation Organization technical meeting This year I will represent NCSG in Austria for the political meeting of the ESHCFOE congress This ongoing networking with our European chimney sweep leaders is to be taken seriously Sure friendships are formed but the most important part is to identify goals and timelines to implement the ideas we bring home from these meetings

My hopes are that NCSG members will attend the NCSG Innovation 2013 convention and trade show in Branson Missouri See you there in April 2013

As always Sweeps Luck to you and your family and God Bless

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Lindemann Chimney Supply Expanding in the Midwest

Lindemann Chimney Supplyrsquos Lake Bluff Illinois location has moved to bigger and better quarters The new warehouse location will be located in Lake Bluff at 110 Albrecht Drive This is just off of Highway 43 otherwise known as North Waukegan Road which is just a few miles off Interstate 94

ldquoWe have outgrown our space which is a good problem to have stated Rob Lindemann CEO Since this location houses our service company Lindemann Chimney Service as well as our Midwest supply location we needed expansion room to stay on track with our goals During the time we have been in our old office we have quadrupled our sweep base and tripled our office staff Our warehouse has been undersized for some time so this new space was greatly neededrdquo

This new warehouse features a large open warehouse space with two loading docks and one drive up bay for customer pickup Company President Jeff Wiles has this to say ldquoIrsquom excited about this expansion We have seen excellent growth in the Midwest and this location allows us to continue to expand offer more products and to serve our customers betterrdquoThe new Lake Bluff location will still retain the same toll-free number (800-722-7230) Here is their new location information and local phone numbers

Lindemann Chimney Supply110 Albrecht DriveLake Bluff IL 60044Toll-free 800-722-7230Local phone 847-549-7994Fax 847-549-7995wwwlindemannchimneycom

IndustryWatch

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bull Create the perfect draft for fireplaces stoves BBQs and more

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RS Chimney Fan

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Industry Watch PolicyNCSG encourages industry partners to submit press releases to Melissa Heeke Sweeping The Journal of Chimney amp Venting Technology editor via email at mheekencsgorg Submissions should contain items of interest or importance to the chimney and venting industry Submissions should not contain direct solicitations prices or a call to action on the part of our readers Submissions may contain images or artwork attached in a jpg format In all cases NCSG reserves the right to edit submissions to fit space limitations keep the release and publish at a later date or refuse to publish the release for any reason Neither publishing nor refusing to publish the submission should be considered a statement of NCSGrsquos opinion regarding the release

5OCTOBER 12 SWEEPING

6 SWEEPING OCTOBER 12

ave you ever heard of a spark list Itrsquos like a parking lot for your ideas that you donrsquot want to lose but

you arenrsquot able to act on right now Itrsquos October Letrsquos face it if yoursquore a single owner-operator you likely arenrsquot going to be ordering new uniform shirts for yourself unless you really really need them You know what yoursquod like to order when you have a minute Theyrsquore nothing like your usual black t-shirt

Add it to your spark list

Your spark list can be something as simple as a clean notebook or a new word document (if yoursquore in the office) The catch is your ideas are the only things allowed on that list No to-dos Just ideas Therersquos something freeing about knowing that yoursquove captured that idea too

Have a great idea for a new service to add next Spring Add it to your spark list

How about a phrase you heard that yoursquod like to work into your marketing Spark list

Maybe a unique idea that yoursquove pulled from a service company in another industry Spark list it

Then when you need that spark of inspiration pull out your list Sitting down for your annual strategy session with your board of advisors (be it your spouse or your MIX group or something in between) THIS is the stuff that will spark your creativity and will give you great new ideas for your next move This isnrsquot a to-do list but it can be Therersquos something freeing about knowing that yoursquove captured that idea too Can you combine a couple of your sparks into something that will really get you moving on a day when you really just want to stay inside

Catch your breath Grab a clean notebook Start catching those ideas for a future spark of inspiration

All the best this season

MELISSA HEEKE CAENCSG DIRECTOR OF COMMUNICATIONS

EditorrsquosLetter

H

OCTOBER 12 SWEEPING 9

Hose Master Invented the Wheel

Smooth-N-Lite bullYourchoice-304or316stainlesssteelcoils5rdquo-8rdquodiameters bullInterlockedseamsareeasytoflex bullSmoothinnerwall bullCrushresistant bullIdealforsmoothwallapplications bullAvailableinroundovalorrectangle

HeavyFlex bullYourchoice-304or316stainlesssteelcoils bullInterlockedseamsareeasytoflex bullSmoothinnerwall bullHighlycrushresistant bullIdealforfireplacerelines bullAvailableinroundovalrectangleorDial-A-Flex

UltraPro bull Patentedrolllockseamdesignforeasyflexibility bullLargebendrange bullSteepcorrugationslope-resultinginhighcrushresistance bullIdeallysuitedforforbothstraightandmultiplebendrelines bullUncoilseasilyrightoutofthebox

NEW

CopperfieldkeepsturningthewheelwithHomeSaverrsquosnew Smooth-N-LitelinerSmooth-N-Litetakesawaythestiffnessand clumsinessnormallyassociatedwithsmoothwallliner-itgivesyouldquosmoothrdquowithnoheadacheNestlingintoHomeSaverrsquosfamousfamilyofUltraProProRoundFlexRectangleFlexOvalFlexandDial-A-FlexCopperfieldrsquosnewSmooth-N-Litegivesyouthesuperiorweight flexibilityandstrengthyouneedforsmoothlinerapplications

Copperfield Chimney Supply Technical800-246-1926Support800-247-3305

Manufactured by Hose Master Exclusively For

When It Comes to Chimney Liners

Almost50yearsagoSamFotiHoseMasterrsquosCEOredesignedinterlockedmachine technologyHisinnovationsarestillthecoreofmanufacturingflexiblechimneylinertoday

HeavyFlex bull 25yearsagoSaminventedRectangleFlex OvalFlexandDial-A-Flextechnology

UltraPro bull 15yearsagoSaminventedUltraPro-the onlypatentedroll-lockdesignlight-weight linerwithextremeflexibilityandcrush resistance

Smooth-N-Lite bullTodaySamhasdesignedSmooth-N-Lite- thelightinterlockedlinerforsmoothwall applications

and now he invented Smooth-N-Lite

Now We Have It All

All Flexible Liner Is Not Created EqualLet Us Prove It

1964

1983

2000

2012

Pro amp UltraProInvented UltraPro - the only patented roll-lock design light-weight liner with extreme flexibility and crush resistance

Redesigned Interlocked Machine TechnologyInnovations are still the core of manufacturing flexible chimney liner today

HeavyFlexInvented RectangleFlex OvalFlex and Dial-A-Flex technology

Smooth-N-LiteToday Sam has designed Smooth-N-Lite the light interlocked liner for smoothwall applications Manufactured on the same machine technology he invented in 1964

Meet Sam Foti Hose Master CEO engineer and innovator

In 1964 Sam got involved with interlocked products Identifying the problems associated with manufacturing the hose Sam redesigned the tooling and machinery to not only produce a consistent interlocked hose but to also speed-up the production

Today the results of Sams ingenuity is the technology used throughout the industry in the production of interlocked products His designs not only changed the way that stripwound hose is made but the way that it is used and perceived in the industry

SmoothNLite Adindd 2 71212 335 PM

HomeSaverreg Smooth-N-Litetrade Fills the Smoothwall Niche

5-8 Diameters Light 010 stainless strip Available in 304 and 316 stainless steel alloys Interlocked seams are easy to flex Smooth inner wall Crush resistant No memory Ideal for smoothwall application

Now smoothwall liner doesnt have to be stiff and clumsy Because HomeSavers new Smooth-N-Lite gives you smooth without the headache Nestling right into HomeSavers famous family of UltraPro Pro RoundFlex RectangleFlex OvalFlex and Dial-A-Flex liners our new 010 Smooth-N-Lite gives you the superior weight flexibility and strength you need for smooth liner applications

6 times 25 (304-Alloy)

WIth ShIppINg$36786

~Free Freight bull On orders of $1800 or morebull 65rsquo of liner liner and components ship free

Speed Service Selection 8002473305 bull wwwcopperfieldcom

SmoothNLite Adindd 3 71212 335 PM

OCTOBER 12 SWEEPING 9

Hose Master Invented the Wheel

Smooth-N-Lite bullYourchoice-304or316stainlesssteelcoils5rdquo-8rdquodiameters bullInterlockedseamsareeasytoflex bullSmoothinnerwall bullCrushresistant bullIdealforsmoothwallapplications bullAvailableinroundovalorrectangle

HeavyFlex bullYourchoice-304or316stainlesssteelcoils bullInterlockedseamsareeasytoflex bullSmoothinnerwall bullHighlycrushresistant bullIdealforfireplacerelines bullAvailableinroundovalrectangleorDial-A-Flex

UltraPro bull Patentedrolllockseamdesignforeasyflexibility bullLargebendrange bullSteepcorrugationslope-resultinginhighcrushresistance bullIdeallysuitedforforbothstraightandmultiplebendrelines bullUncoilseasilyrightoutofthebox

NEW

CopperfieldkeepsturningthewheelwithHomeSaverrsquosnew Smooth-N-LitelinerSmooth-N-Litetakesawaythestiffnessand clumsinessnormallyassociatedwithsmoothwallliner-itgivesyouldquosmoothrdquowithnoheadacheNestlingintoHomeSaverrsquosfamousfamilyofUltraProProRoundFlexRectangleFlexOvalFlexandDial-A-FlexCopperfieldrsquosnewSmooth-N-Litegivesyouthesuperiorweight flexibilityandstrengthyouneedforsmoothlinerapplications

Copperfield Chimney Supply Technical800-246-1926Support800-247-3305

Manufactured by Hose Master Exclusively For

When It Comes to Chimney Liners

Almost50yearsagoSamFotiHoseMasterrsquosCEOredesignedinterlockedmachine technologyHisinnovationsarestillthecoreofmanufacturingflexiblechimneylinertoday

HeavyFlex bull 25yearsagoSaminventedRectangleFlex OvalFlexandDial-A-Flextechnology

UltraPro bull 15yearsagoSaminventedUltraPro-the onlypatentedroll-lockdesignlight-weight linerwithextremeflexibilityandcrush resistance

Smooth-N-Lite bullTodaySamhasdesignedSmooth-N-Lite- thelightinterlockedlinerforsmoothwall applications

and now he invented Smooth-N-Lite

Now We Have It All

All Flexible Liner Is Not Created EqualLet Us Prove It

1964

1983

2000

2012

Pro amp UltraProInvented UltraPro - the only patented roll-lock design light-weight liner with extreme flexibility and crush resistance

Redesigned Interlocked Machine TechnologyInnovations are still the core of manufacturing flexible chimney liner today

HeavyFlexInvented RectangleFlex OvalFlex and Dial-A-Flex technology

Smooth-N-LiteToday Sam has designed Smooth-N-Lite the light interlocked liner for smoothwall applications Manufactured on the same machine technology he invented in 1964

Meet Sam Foti Hose Master CEO engineer and innovator

In 1964 Sam got involved with interlocked products Identifying the problems associated with manufacturing the hose Sam redesigned the tooling and machinery to not only produce a consistent interlocked hose but to also speed-up the production

Today the results of Sams ingenuity is the technology used throughout the industry in the production of interlocked products His designs not only changed the way that stripwound hose is made but the way that it is used and perceived in the industry

SmoothNLite Adindd 2 71212 335 PM

HomeSaverreg Smooth-N-Litetrade Fills the Smoothwall Niche

5-8 Diameters Light 010 stainless strip Available in 304 and 316 stainless steel alloys Interlocked seams are easy to flex Smooth inner wall Crush resistant No memory Ideal for smoothwall application

Now smoothwall liner doesnt have to be stiff and clumsy Because HomeSavers new Smooth-N-Lite gives you smooth without the headache Nestling right into HomeSavers famous family of UltraPro Pro RoundFlex RectangleFlex OvalFlex and Dial-A-Flex liners our new 010 Smooth-N-Lite gives you the superior weight flexibility and strength you need for smooth liner applications

6 times 25 (304-Alloy)

WIth ShIppINg$36786

~Free Freight bull On orders of $1800 or morebull 65rsquo of liner liner and components ship free

Speed Service Selection 8002473305 bull wwwcopperfieldcom

SmoothNLite Adindd 3 71212 335 PM

10 SWEEPING OCTOBER 12

TechnicalQampA DENNIS DOBBS NCSG

TECHNICAL ADVISORY CHAIR

A

QI am always leary about my

ladder splipping out from

beneath me Any suggestions for

making my ladder more stable

I love flat pry bars They can be hammered as stakes in the ground to keep your ladder from slipping on wet grass Flat pry bars also work well on wooden decks as you can see in

the photos below Here are a few more tips developed through the Construction Roundtable of OSHArsquos Alliance Program

bull Positionaladdercarefullytopreventslipping

bull Whereslippingislikelytieofforhavesomeoneholdtheladder in position

bull Donotusealadderforanythingotherthanitsstatedpurpose

bull Donotuseboxesbarrelsorotherobjectstoraisealadderhigher

bull Donotplaceladdersinfrontofdoorsopeningtowardtheladder unless the door is blocked locked or guarded

bull Positionthebaseofanextensionorstraightladderonefootaway from the wall for every four feet of the ladderrsquos length from the support point to the surface (see figure)

bull Beforeclimbingontoaroofusinganextensionladderbesure the ladder extends three feet beyond the roof line (see figure)

bull Neveroverextendanextensionladder

bull Readandfollowallinstructionsontheladder

Look for More Resources and Downloads in the Members Only section at wwwNCSGorg for more ladder safety information

w w wolympiachimneycom bull Phone 1-800-569-1425

Will KozlanskyOwner amp Co-Founder

The NEW Smoothwall Chimney Liner thathas the Perfect Combination of

Weight Ruggedness amp Flexibility

n No memory amp very flexible n Smooth Interior n One liner multiple applicationsn Available ovalized amp coiled

w w wolympiachimneycom bull Phone 1-800-569-1425

Will KozlanskyOwner amp Co-Founder

The NEW Smoothwall Chimney Liner thathas the Perfect Combination of

Weight Ruggedness amp Flexibility

n No memory amp very flexible n Smooth Interior n One liner multiple applicationsn Available ovalized amp coiled

12 SWEEPING OCTOBER 12

ave you ever known a successful fisherman or hunter one that could thoroughly enjoy his pursuit and always comes back with his catch or trophy This successful sportsman in pursuing these two endeavors does something truly

unique He makes use of his knowledge of the feeding habits the waking hours and the habitual movements of the object of his pursuit Through research and observation of the prey and using proven techniques from others he learns to think like his prey In business it is no different Successful business operation and growth requires management directed by a thought process like a trophy seeker Success requires us to think like the customer Inability or unwillingness to think like the customer is often a major factor in why business owners fail to achieve maximum success They simply cannot wrap their minds around how the client perceives their business their service or their product The view of the forest is quite simply blocked by the trees

So how do you think like the customer To start with spend a few minutes considering how a client sees your business Ask yourself ldquoIf I were a customer would I buy from merdquo Search out each positive and each negative Where are there areas that need work This is not a fleeting glance This has to be a very probing examination and it is hard work Prepare yourself to be confronted by a few sacred cows The tendency will be to look for something big but in reality you are looking for many small things

This can be a difficult task because we are so close to the business But we can make it a bit easier by breaking it down into modules or small sections Remember the only way to eat an elephant is one bite at a time

Letrsquos start with marketing Ask yourself if you use terms the consumer commonly understands For instance as chimney sweeps we are familiar with terms such as damper fire brick flue flue tile chase crown etc However as we put together our marketing strategies we need to take into account that the majority of our clients probably do not understand what we are talking about when we use this terminology

The damper in a fireplace is a good example When asking a group of sweeps what the consumer commonly calls that door at the top of the fireplace that is opened and closed the answer is the ldquofluerdquo (if you are southern itrsquos the ldquofluterdquo) Itrsquos easy to see how terms we use can actually confuse our clients Another term the consumer may use for this is ldquoMy draft donrsquot open rightrdquo and any number of other terms A confused consumer is often one that cannot complete or even start the buying process The effect is we are forced to spend our time answering questions just because we did not use simple enough language in our presentation Confusing our clients has a huge downside It is apt to cause our clients to be hesitant or even unwilling to take the action needed to correct a chimney-related issue It is helpful to anticipate where your customer may have the wrong words in their head and use descriptive phrases instead of industry terminology And worst of all they decide to continue shopping instead of making the buying decision Donrsquot feel bad These marketing issues are not just found with chimney service companies Many other business face similar challenges Instead of marketing to their customers they unwittingly end up marketing to their competition The competitor is really the one who sees the message understands the marketing message and potential customers are left out in the cold to try to figure out what it all means HMMMM do you think that is why over 90 of consumers in the USA (my unofficial numbers) are still confused about chimneys Herersquos a handy tool for working through this problem Seek out advice from people who know nothing about your business Form a focus group of acquaintances or (non-sweep) business contacts in your community and find out from them what would attract them to use your business This is a common practice with large businesses and corporations They test markets to get a feel for what the consumer thinks The goal is to avoid the traps that happen when you make assumptions about your customer base rather than finding out how they really think These traps cost money energy and time Quite honestly the business owner is just too close to the business to formulate the needed message It is just the way it is I know this is hard to believe but chimney performance maintenance and safety are not on the forefront of the consumer mind today

BY JERRY ISENHOUR OF CHIMNEY amp VENTING

CONSULTANTS IN CONCORD NCCoachrsquos Corner

The

Think Like The Customer

H

OCTOBER 12 SWEEPING 13

However it is much more than simply the marketing It includes the marketing message the phone scripting the procedures your service crews follow the way you follow up with quotes and reports It is each and every way you communicate with the client The simple paperwork you give on a job such as the inspection results is likely the most important part of the marketing process THIS is what may well take your customer from a small expenditure to one that we would classify as a TROPHY Doing this well is one of the things that separates the success stories from those that are missing the mark It boils down to understanding what the consumer is looking for and then providing the ldquocustomer experiencerdquo they are seeking What is the advice for this month Stop for a minute and look at your business from the perspective of a prospective client Ask yourself ldquoWOULD I DO BUSINESS WITH MErdquo Look at your written communication with your customers think about your conversations with them WOULD YOU BUY FROM YOU Would you be drawn as a customer to your business Or are your competitors getting your trophies I can guarantee that the folks who are selling to you are doing this

In this free enterprise system folks this is a tool for success Go for it with my best wishes for a successful fourth quarter of 2012 Apply yourself and remember the only person that can make that happen is the man in the mirror It is all up to you

The ball is in your court Just remember one of the important things about the trophy hunter or fisherman experience HE ENJOYS HIS PURSUIT He shows otherrsquos his trophies with pride it was a pure joy for him to obtain them Letrsquos make business and success fun

About the Author Jerry Isenhour an industry consultant coach and educator contributes this monthly article in Sweeping as a service to the industry For more information about how Jerry and his team can assist you and your team in the journey to successfully rise to the next level with your business take a look at his web site wwwchimneyandventingconsultantscom He can be contacted at jerrychimneyandventingconsultantscom or by phone at (704) 425-0217 See Jerryrsquos weekly video business tips on his Facebook page Chimney amp Venting Consultants

14 SWEEPING OCTOBER 12

Of Course I can Build You a Chimney

W e were recently called by someone who wanted us to install a chimney and wood stove in her back yard shop After parking the homeowner met me outside and we walked into the back yard shop to access the

chimney and stove installation After going over all the details and making sure we both understood what needed to be done so her shop could be nice and toasty she asked me to take a look at the stack stone chimney at her house She stated that the exterior was starting to crack As I had pulled into their driveway it was easy to see that their brick home had recently been remodeled and there was a newly-constructed stack stone chimney on the exterior wall facing the drive Immediately something odd had caught my eye My attention was drawn to the top of the chimney which appeared to have a black crown Remembering this I was more than happy to take a look

As we walked up to the chimney a few other things appeared strange to me The two-story chimney appeared too narrow and on top was a 13 x 13 chimney cap I asked the homeowner if the fireplace and chimney was constructed with block and she said ldquoYes up until this pointrdquo She indicated right where the rock was cracking I asked what material the rest of the chimney was constructed with and she replied ldquoOh the builder just framed it with 2 x 4s and plywood and insulated as you would the rest of the home He done a good job We were so proud we took pictures during constructionrdquo

Asking these questions not only helped with my understanding of the construction but also helped the homeowner see the potential fire hazard This chimney is now being torn down and rebuilt properly

Whatrsquos in your neighborhood

Chimney Sense DENNIS DOBBS NCSG

TECHNICAL ADVISORY CHAIR

OCTOBER 12 SWEEPING 15

t is imperative that you remain mentally physically and financially strong and secure to continue to support your family and business Letrsquos call this your life valuation

It seems to me that too many business owners work in the trenches sacrificing a big part of their lives forgetting about their life valuation Or it seems many are consciously postponing their life valuation until they near retirement What is wrong with living your life today AND when you retire

Taking the steps to allow yourself to enjoy your life NOW can lead to an unexpected but ideal side effect

Perhaps you need to do nothing more than make sure you leave work at a specified time to get to an intellectually-stimulating event or a place to relax or perhaps a physical exercise activity Do you belong to an organization group or club where everyone knows your name

Do you have the time to watch your children or other family members children participate in sports events plays or similar activities Or do you volunteer your time in your community church or NCSG

Would you like to take a few weeks or months off during the year and enjoy your life without worrying about your business running aground

If you decide that any of the above is a priority then you should have conviction to make it happen Better time management could help but chances are you need to increase cash flow to make this happen

Hiring a sales representative and implementing a new marketing

program can help boost sales and cash flow Perhaps an operations manager can help you achieve your goal Would that entail implementing systems and training

Hiring an outside coach or consultant can provide the expertise and rdquoextrardquo time commitment you simply do not have to help develop a strategy and tactics to rdquogit er dunrdquo Give up a little control in areas you do not have time to address and watch the rewards come your way

How you get there isnrsquot important What is important is that you know why you want to add resources to your business NOW to allow yourself to live your life NOW without losing all of your time and reducing the possibility of an emotionally draining burn out

AND AS ALWAYS

uuml Direct Vent Pro uuml Pellet Vent Prouuml Class ADuraTech

bull Same Day Shipment bull 16 Toll Free Lines To Assist You bullbull Proud Supplier Member To The NCSG bull

Serving Sweeps for 35+ Years

LARGEST INVENTORY

LOWEST PRICES

HEADQUARTERS

Itrsquos In Stock

1-866-880-3473

Business Valuation How About Life Valuation

BY BRIAN NOE CHFCreg CLTC

I

16 SWEEPING OCTOBER 12

ldquoMy company uses most products available to chimney contractors but Firesafersquos products and systems are hands-down the very best and the most profitable Great technical support and their constant improvements make the products even better which makes my company stand out over my competitionrdquo Kevin Knight Chadds Ford Chimney Sweeps PA

TO order call 800 TO order call 800--545545--66076607

infofiresafeinccom infofiresafeinccom wwwfiresafeinccomwwwfiresafeinccom

FireFireGuardGuard Ceramic mortar jointCeramic mortar jointCeramic mortar joint amp resurfacing systemamp resurfacing systemamp resurfacing system

PatentedPatented The most advanced chimney liner in the world

reg

CrownGuardCrownGuard Severe weather crown repair amp protectionSevere weather crown repair amp protection

Centering system for metal chimney liners

What is the interesting and unexpected side effect of putting your life first in the now

You have also increased the value of your business

Think about it ndash why wait until you are thinking about retirement to increase your business valuation to live your life As you near retirement the cost to increase your business valuation is expected to be higher As you near retirement will your energy level to accomplish this be lower

Will you be able to enjoy the same level of activity in your lifestyle when you approach retirement as you do now

Regardless of where you are in your life and business cycle what you have and have not done it will only take a few hours to commit yourself to increase your life valuation

Your increase in your business valuation will shortly follow

Let Life Happen ndash Enjoy It

About the Author Brian Noe of MW Financial Group Ltd was a guest speaker at the NCSG 2011 convention held in Hartford CT where he discussed How to Get Out of Business and The Economy and Animal Spirits Brian has a son Eric who served four years in the US Army Eric is ranked first in his class with a degree in Computer Science is working in his field and plans on attending graduate school in 2013 His daughter Kara recently graduated undergraduate school with distinction and is planning to attend graduate school to become a Physiciansrsquo Assistant Brian thoroughly enjoys helping others spend more time with their families and friends while becoming financially successful He can be reached at (860) 606-0834 or Brian_NoeMWFinancialcom

OCTOBER 12 SWEEPING 17

he most important thing to remember about customer communications is that it is decidedly a two way street Naturally you want to get your message out clearly and powerfully But it is arguably even more important that you hear what

your customers have to say to you As Bill Gates points out ldquoyour most unhappy customers are your greatest source of learningrdquo

The best approach to all customer communications is to think of your customers as more than just jobs for you more than just income sources Rather start to think of them as advisors mentors and critics to be listened to carefully thoughtfully and closely Sure listen to praise when you have earned it but listen even closer to criticism

When a customer criticizes your business he is in effect helping you make it better He is telling you what perhaps no one else will tell you He is telling you what you need to improve He is telling you how to be even more competitive and that is something you always want to hear Right

lsquoThatrsquos all well and good but how and when do I collect that input from my customersrsquo you ask Good question First realize that itrsquos not just you that will be collecting customer feedback Everyone in your organization who has any customer contact whatsoever is on that team That means all those people need to be trained in what to do to optimize that effort

Here are the kind of things they should have their antennae fine tuned forbull Anywordstoneorattitudefromacustomerthatmighteven

gently imply they are not completely happy with something about your business

bull Anysuggestionsforhowyoucouldmakethingsbetternomatter how weird or outlandish they might seem initially

bull Anyproblemwhatsoeverthecustomermayhaveencountered with your service no matter how trivial it may appear

bull Andofcourseanyangryresponsesaccusationsorcomplaints from customers

And these signs should be on your radar from the very first contact

If you or your employees view any of the above as even minor annoyances you have missed a huge huge opportunity to learn something about your business and to become increasingly competitive

Okay wersquove heard the complaints Now how do we respondFirst of all no matter what the situation no matter how angry or even abusive the customer is listen carefully to the complaint Ask questions to clarify that you have completely understood it Never take it personally You only want to help now

Once you are established in the role of ally your customer will relax and become more reasonable because he will know you are trying to help At this juncture at the very least you have created a customer who knows you are on his side and will honestly and openly address the issue And that is a very big win for you

But even if the customer remains unreasonable pay close attention to what he is telling you There are apt to be diamonds in his invective along with the mud

It is a great idea to log every complaint and I mean every complaint no matter how small This has to be done consistently and should be done immediately after the complaint has been heard By doing this you create a list of areas of potential weakness in your company to address And the sooner they are addressed the better If the same complaint resurfaces repeatedly then clearly it has not been adequately fixed

Fixes should involve everyone in the company because everyone needs to be on the same page all the time about what it is the company is striving to achieve And this way everyone gets to be a problem solver as well as a problem reporter That makes work a lot more enjoyable

Hey it sounds easy But it will never happen unless you give it your full attention It will never happen unless everyone in the company is tuned in and trained Believe me the results are well worth the effort because yoursquoll all be able to watch the company get better and better And the real bonus is when you make things better and better for your customers you make them better and better for you and your employees at the same time Itrsquos kind of magical that way

Go for it

The Feedback Loop

BY GREG POLAKOW OF COPPERFIELD

T

18 SWEEPING OCTOBER 12

reg WeatherShieldtops them all

Model WSA-TDWfor air cooled chimney

the authenticPO Box B Attleboro Falls MA 02763 (508) 695-7000 Fax (508) 695-4209wwwchimneycapscom

Improved Consumer Products Available from leading distributors nationwide

regWeatherShield

Although there

have been

many attempts

to copy it over

the past almost

40 years there

is only one regWeatherShield

Always ask for it

by name and

look for the seal

of authenticity

on the top of

the cap

bull The industry standard for keeping out squirrels birds leaves and other debris

bull Works with single wall double wall triple wall or masonry chimneys

bull Sizes available from 3rdquo to 30+rdquo custom and oversize can be ordered Air cooled and non-air cooled 100 made in USA

bull Standard construction is 100 austenitic stainless steel also available in other alloys including copper and Type 316 for marinecoal appliances

bull Our pioneering work in chimney technology and metallurgy has made us a trusted source for products and problem-solving information

The Financial Impact of Customer ServiceDonrsquot take customer service for granted - the financial impact is huge

BY ERROL ALLEN

Customer service is what drives the success of the any business Some would surely say ldquoNo Errol a great product or service concept drives the success of any businessrdquo

While that statement is somewhat true a great product or service concept without great customer service is like expecting your beautiful garden flowers to flourish without your giving attention to them

I have often found that you donrsquot get upper managementrsquos or the ownerrsquos full attention regarding customer service unless you provide the financial impact to the company Customer service has a dual role as it both creates and preserves revenue

Let me explain why I believe this to be true

Customer service creates revenue via the word of mouth avenue When a great product or service is coupled with great customer service your customers become your ambassadors Their willingness to speak positively about your business leads to additional customers thereby creating additional revenue Recent research by the Technical Assistance Research Program (TARP) indicates that for every ten people hearing either positive or negative ldquoword of mouthrdquo information one person takes action

That one new customer should they receive the level of service expected will in turn keep the positive ldquoword of mouthrdquo cycle in motion Another form of revenue creation as a result of great

C

OCTOBER 12 SWEEPING 19

See for yourself

Wohler VIS SeriesThe Revolution in Visual Inspection Technology

bull 360deg pan- and 180deg tiltable camera eyebull Easily negotiates 90deg-bendsbull LED lighting illuminates the darkest environmentsbull Digital distance measuringbull Effortlessly inspect pipework air ducts vents cracks welding seams gaskets and much morebull Prevent problems before they occur

Wohler USA Inc bull 978-750-9876wwwwohlerusacom

Measure distance

BrilliantLED Screen

Pan amp TiltCamera

The Measure of Technologycustomer service are price increases TARP has also studied the impact of price increases on the customerrsquos willingness to continue to do business with companies In a study of the banking industry only 10 percent of survey respondents who had not experienced a customer service related problem expressed dissatisfaction with an increase in fees and charges This means that 90 percent of survey respondents were okay with the price increases due to the level of customer service provided by their particular bank

In regards to customer service acting as a revenue preserver there is one question that must be answered before we continue That question is - How much is your customer worth to your business Whether your company is small or large the need to determine what your customer is worth to your business is critical when calculating the amount of revenue being preserved by addressing customer service related issues For example if your business has 1000 customers and the average annual revenue generated by each customer is $400 If 10 percent of those customers experience customer service related problems thatrsquos 100 customers Bear with me as we start the calculations Now letrsquos assume that 50 of those customers donrsquot even bother to complain they just simply go away

Their decision to leave without complaining represents $20000 in lost revenue What about the other 50 that do complain Letrsquos say that yoursquore able to satisfy 40 (20) 40 (20) become frustrated with your attempts to satisfy and 20 (10) remain dissatisfied So now letrsquos consider the repurchase behavior of those complaining customers Should 10 (2) of the customers that yoursquore able to satisfy after they complain decide not to repurchase that represents $800 in lost revenue

In the frustrated with your attempts to satisfy group 25 (5) discontinue purchases with your company which represents $2000 in revenue On to the customers that remain dissatisfied after complaining - 60 (6) of this group decide not to repurchase from your company which means an additional $2400 in lost revenue The total potential annual revenue lost in this scenario is $25200 Wait therersquos more Remember the ldquoword of mouthrdquo factor discussed earlier

These dissatisfied customers will tell others about their experience with your company In this scenario when you consider the 50 customers

20 SWEEPING OCTOBER 12

$12900 as shown(includes trailer)

Click or Call to hear how Meyer Machine amp Equipment

can help YOU

YOU CLEAN CHIMNEYSWHY NOT CLEAN DUCTS

that left without complaining add the 13 customers that complained yet decided not to repurchase thatrsquos 63 customers who have the potential to utilize negative ldquoword of mouthrdquo marketing If these dissatisfied customers tell 10 additional people about their experiences (630 people) and 1 in 10 acts on the information (63 people) therersquos potential revenue missed due to dissatisfied customers

Even if the new customers average annual purchases equals $300 yoursquore still possibly facing $18900 in lost potential revenue Donrsquot forget about the cost side of poor customer service - the employee costs to resolve customer complaints and the material costs when rework is required to satisfy the customer Take this example and apply your real numbers to determine the financial impact to your business Whew Lotrsquos of calculations but itrsquos definitely worth it when it comes to determining the financial impact of customer service

The key to preserving revenue is to

1 Be consistent in your service delivery

and

2 Encourage your customers to complain

Consistency in your service delivery leads to loyalty less complaints and even more important fewer reasons for the silent defections of the non-complainers Encourage your customers to complain as this gives you an opportunity to retain their business The example above illustrates the financial impact of non-complaining customers Offer multiple ways to complain - at the point of purchase on your website via chat 1-800 s Donrsquot forget to monitor social media for comments regarding your company and respond to the complaints in a timely manner Remember donrsquot take customer service for granted The financial impact is huge

About the AuthorErrol Allen has over 25 years of experience in the customer service industry including 13 years in a management role Having held positions as an Internal Customer Service Consultant Call Center Quality Manager and Operations Analyst Errol understands the need for a ldquosystemsrdquo orientation to providing excellent customer service Errol has also designed customer service training programs for the ldquofront linerdquo associate to ensure employee confidence when interacting with customers He is a member of the American Society of Quality which promotes the practical application of quality knowledge across multiple industries Info httpwwwerrolallenconsultingcom (This article first appeared online at wwwcustomerservicemanagercom)

CSIA Update wwwCSIAorg

Publication for CSIA Certified Chimney Sweepregs

ADVERTISEMENT

By Donna Kasmer CSIA Certification Coordinator

Speakers and authors can use the online CEU Application for Course Credit to submit classes and articles for consideration by CSIA and NFI

Applying for Course Credit

Each course instructor must submit a CEU Application for Course Credit for approval each time a class is presented If the course objective summary and instructor qualifications have not changed dates and locations may be added to the original application within the two-year cycle After two years all courses must be resubmitted with new outlines and handouts including new dates and locations

When the application is filled out online it is sent to CSIA and NFI at the same time for consideration You will receive notification from both organizations when your application has been approved The notification will list the CEUs awarded and instructions on how to ensure that your students will receive CEUs for attending

To apply just visit wwwCSIAorgapplyforCEUs to go to the Continuing Education Units page that will give you all the information and instructions you will need to apply for CEUs as a speaker

Earning CEUs for Articles Written

You may also apply for CEUs if you have written an article for a professional sweeping publication As long as your subject matter falls under one our CEU categories it may be eligible for CEUs To submit your published article for consideration visit wwwCSIAorgapplyforCEUs and follow the instructions online

Writing and having a hearth industry paper or article published may be eligible for CEUs based on the following requirementsThe article mustbull Pertaintothehearthindustryorthe

CCSs scope of work

bull Bepublishedwithinthecertificationcycle

bull Beatleast500wordsinlengthThe author must

bull SubmitapplicationforCEUswithin60daysofpublication

bull Submitacopyofthearticlewith publication name date of publication and word count

bull SubmitthetypeofCEUcategoryorcategories of the article

CEU Information for Speakers and Authors

The Chimney Safety Institute of America has created a new blog titled Wisdom from the Hearth (online at chimneysafetywordpresscom) to help keep homeowners one-step ahead of the potential problems that can plague their fireplaces and chimneys Topics covered on the blog includeEPAcertifiedstoveschimneyswifts winter-preparedness media mentions and moisture content Blogs will be posted at least once weekly throughout the year and twice weekly during the home heating season

If you are interested in blogging for CSIA please contact Melissa Heeke CSIArsquos Director of Communications and Marketing at mheekecsiaorg

Blog submissions are due via email no later than three business days before the day you are scheduled Here are a few tips to keep in mind while bloggingbullPleasekeepblogstoaround300

words or lessbullRemembertotalkinaconversational

voice Be yourself and avoid using jargon

bullSpeakpersonallyandinapositiveup-tempo tone

bullBuildarelationshipwiththereaderwithout trying to sell the CSIA or your company Lists of tips suggestions or creative ideas are also good subjects for drawing in readers

Wisdom from the Hearth

CSIA Introduces New Blog Seeks Guest Bloggers

ConnecticutMichaelOverstreetbullMichaelrsquosChimneyServiceandRestorationbullVernon

IllinoisClayNelsonbullCleanSweepbullCollinsvillePatrickSimmsbullSuperiorChimneyServicesCorpbullLombard

IndianaTravisBeckleybullBeckleyrsquosChimneyServicesbullCoalCity

MichiganScottFreibergbullStanrsquosFireplaceampChimneyServicebullFentonErnieHillbullRockfordChimneyServicebullSouth LyonSueWhitebullRockfordChimneyServicebullSouth Lyon

MinnesotaCaleAndersonbullAirProLLCbullAppleValleyAaronOslundbullJackPixleySweepsbullAndover

AaronRotheringbullDanorsquosChimneySweepbullRochesterZacharyWilliamsbullDanorsquosChimneySweepbullRochester

MissouriJohnVGodfreybullA+ChimneyServicesLLCbullRollaJasonPatrickbullShamrockQualityServicesbullStLouisMitchellSaundersbullAdvancedChimneyTechniquesIncbullJamestown

New YorkJaredGuernseybullHolySmokeStoveFireplaceChimneybullDryden

OhioAnthonyRamseybullEliteChimneySolutionsbullBeavercreek

OklahomaKeithHudginsbullCleanDeanrsquosChimneySweepServicebullTulsa

TravisMcMorrisbullCleanDeanrsquosChimneySweepServicebullTulsa

PennsylvaniaJohnMcDonaldbullChimChimneySweeps-DJCrossIncbullMediaLJosephOchalbullChesterCountyHearthampHomebullElversonKyleBSmithbullChimChimneySweeps-DJCrossIncbullMediaChristopherTStarrbullChimChimneySweeps-DJCrossIncbullMedia

TenneesseJoshDavisbullCustomer1stAirDuctCleaningampChimneySweepbullMilton

TexasBradleyDassonvillebullACContractorsIncbullLongviewChristopherHessbullAtlasChimneybullLeanderAdamJamesbullACContractorsIncbullLongview

ADVERTISEMENT

Congratulations to Our New CSIA Certified Chimney Sweeps

The Chimney Safety Institute of America Inc (CSIA) sponsors theCERTIFIEDCHIMNEY

SWEEPreg certification

program The CERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETYINSTITUTEOFAMERICAreg trademark is a registered trademark of the CSIA and was developed especially for this program and is a symbol of your professionalism understanding of and dedication to your industry Display it with PrideUseitCorrectly

Who may use the Logobull SoleOperatorndashIndividualswho

maintain a sole proprietorship are currently a CSIA Certified Chimney

Sweep have no other employees and have signed the CSIA Code of Ethics are granted a royalty free limited license to usetheCERTIFIEDCHIMNEYSWEEPCHIMNEY SAFETY INSTITUTE OF AMERICAreg Logo

bull PartnershipndashCompaniesorganizedasa partnership are granted a royalty free limitedlicensetousetheCERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETYINSTITUTEOFAMERICALogoregprovided the partner performing the sweeping andor inspection is currently a CSIA Certified Chimney Sweep and signed the CSIA Code of Ethics

bull MultipleEmployeeCompanyndashCompanies with multiple service technicians are granted a royalty free limitedlicensetousetheCERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETY

INSTITUTEOFAMERICAreg Logo provided that at least one individual who is currently CSIA Certified Chimney Sweep and signed the CSIA Code of Ethics is on the job site performingsupervising the sweeping andor inspection If a work order or equivalent document is provided to the customer the CSIA Certified Chimney Sweep must sign the document and clearly printhishercertificationnumbernexttothe signature

If you have questions about the correct useoftheCERTIFIEDCHIMNEYSWEEPCHIMNEY SAFETY INSTITUTE OF AMERICAreg Logo write or call CSIA at 2155CommercialDrivePlainfieldIndiana46168(317)837-5362orfax(317)837-5365emailofficecsiaorg

Using the CSIA Certified Chimney Sweepreg Trademark

QR code generated on httpqrcodelittleidiotbe

Now you can access more of the industryrsquos favorite seminars in a self-paced online format Itrsquos easy with CSIArsquos eLearning program mdash offered every week

Need to renew your CSIA Certified Chimney Sweep credential You

can now earn all of the CEUs entirely online We offer individual

sessions in affordable bundles so you can earn just the CEUs you

need $39 per session $99 for 3 sessions or $149 for 5 sessions

Ready to get started Learn more and register right now

W W W C S I A o r g E L E A r N I N g( 3 1 7 ) 8 3 7 - 5 3 6 2

Good for you your business and your busy schedule

Online review sessions also available weekly

ADVERTISEMENT

OCTOBER 12 SWEEPING 25

ProgressivePerksBY DEBBIE CORNELIUS

MEMBERSHIP DEVELOPMENT COORDINATOR

Two Great Ways to Increase Your Income

Money is tight for everyone these days so many of your clients are using credit cards to make necessary repairs and upkeep to their homes This is why it is important to accept credit cards in your business However understanding the fees typically charged to merchants by payment processors can be more than confusing

Complete Merchant Solutions (CMS) one of NCSGrsquos benefit providers will help you understand the various fees charged in a transaction and how you can reduce these fees

Already accepting credit cards Take the time to find out if you are getting the best rates you can by contacting Allan Maughan at 877-267-4324 Ext 132 or email amaughancmsonlinecom

When a person calls your office you have your businessrsquo most important person on the line Someone who is investigating your service needs something and will likely be doing business with you Since many of these prospective customers will be placed on hold Commercials On Hold provides

an excellent way to brand your business and promote your full range of services before they talk to a member of your staff

There are several messages to choose from and NCSG members are eligible for a discount Contact Allen Gaughf at 800-832-4653 Ext 225 or visit wwwCommercialsOnHoldcom

SUPERORDER CUT-OFF

LATEstock ground

orders placed bystock freight

orders placed by

Saturday Delivery Also AvailableVisit whitecapscom or call 8003352534 for more details

Made in the USA | Est 1998 | 8003352534 | whitecapscom

26 SWEEPING OCTOBER 12

REGION 6

NCSG Charter Members

Paul Bourque Huntsville AL

Don Leavitt San Diego CA

David Harris Broken Arrow Oklahoma

Dan Wheeler Santa Rosa CA

John Cline Menlo Park CA

Dale Meisinger N Augusta SC

Alan Hisey St Louis MO

Eva B Horton Greenwich CT

Harry Richart Hasbrouck Heights NJ

NewNCSGMembers

REGION 3

REGION 2

REGION 5

REGION 4

NCSG REGIONS

REGION 1

Connecticut Vermont Massachusetts New York Maine Rhode Island New Hampshire

REGION 2

Delaware District of Columbia Maryland New Jersey Pennsylvania

REGION 3

Alabama Florida Georgia Mississippi North Carolina South Carolina Tennessee Virginia West Virginia

REGION 4

Illinois Indiana Kentucky Michigan Missouri Ohio

REGION 5

Arkansas Colorado Iowa Kansas Louisiana Minnesota Nebraska New Mexico North Dakota Oklahoma South Dakota Texas Wisconsin

REGION 6

Alaska Arizona California Hawaii Idaho Montana Nevada Oregon Utah Washington Wyoming

MARYLANDGaryCliftbullFire-SafeChimneySweeptGTCliftIncbullPasadena

NEW JERSEYRaymondBondbullMercerCountyChimneyServicesbullHamilton

GEORGIA ArvydasDidasbullAtlantaChimneyWorxLLCbullAtlanta

OHIOMichaelLentzbullEastsideFireplaceampContractingbullCygnet

COLORADOSeanPeckbullAshesAwayLLCbullDurango

CALIFORNIA StevenLovsteenbullOliverTwistChimneySweepandAirCleaningbullHuntington Beach

ErrolDavisbullTheChimneySpecialistbullHuntingtonBeach

OCTOBER 12 SWEEPING 27

The 2012 ndash 2013 offers are being added daily in the ldquoMembers Onlyrdquo section of the NCSG website at wwwNCSGorg So start checking for these new offers each week These coupons will be good until June 30 2013

AirjetDivisionofContinentalIndustriesbullAlphaAmericanCompanybullCondarCompanybullCopperfieldChimneySupplybullDuctCleanersrsquoSupplybullEarthcoreIndustriesLLCbullENERVEXIncbullFiresafeIndustriesbullFireside

DistributorsbullHY-CCompanybullLifetimeChimneybullLindemannChimneySupplybullMattersoftheHearthbullMeyerMachineampEquipmentbullNationalChimneySupplybullOlympiaChimneySupplybullSaverSystemsbullSNEWS-TheChimneySweepNewsbullStoveBuilderInternationalInc(SBI)bullWakefieldBrushbullWohlerUSAIncbullZ-Flex

2012 ndash 2013 SWEEPS ADVANTAGE COUPON PROGRAM

SAVERSYSTEMS

SAVE UP TO $50Purchase 5 gallons Chimney Saver Water Repellent (Water or Solvent-

Base) frac12 gallon CrackMagik Crack Sealant and 5 gallons CrownCoat Brush Grade Crown Repair from your Distributor - $40 Cash Refund by mail

SAVE UP TO $42Buy a 24 lb container of Cre-Away Pro and Cre-Away Applicator from

distributor and receive a FREE Case of 6 (lb) Cre-Away Creosote Modifier by mail

SAVE UP TO $41Purchase 2 cases of 12 (32oz) bottles of ACS and receive a FREE Case of

12 (32oz) bottles of Home amp Hearth Cleaner

STOVE BUILDER INTERNATIONAL INC

SAVE UP TO $ 69FREE Moisture Reader with the purchase of a Flame NXT-1 Wood Stove for

the Month of September and October 2012

HY-C Company

SAVE UP TO $ 75Purchase 30 Draft King or Big Top HY-C chimney caps and receive $75

rebate

SAVE UP TO $ 25Place your first order of HY-C Roof VentGuards or Dryer VentGuards (min

12) and receive a $25 rebate

SAVE UP TO $250 FREE freight on your first Fire Chief Wood Furnace order

LIFETIME CHIMNEY SUPPLY SAVE UP TO $400 Buy one liner kit and get one of equal or lesser value FREE

Share your memories NCSG seeks contributions for the History Project

NCSG is currently working on a history project to help the organization capture

our shared history since the organizationrsquos beginning If you have interesting

information fun photos or official Guild communications that may be of

interest please scan and email them to historyncsgorg Please note Not all

material will make it onto the Guildrsquos timeline but may be included in another

area of the history project

28 SWEEPING OCTOBER 12

hellip when opportunity calls we answer 1-800-875-8118

wwwcomnetmessagecom

Benefits of Answering Service

Award Winning Telephone Agents

Never Miss A Call

Better Time Management

Appointment Scheduling

Affordable

Member Get a Member ProgramGuidelines for IndividualsDid you know that by promoting membership in the NCSG you help the

Guild meet its goals AND you will reap rewards too To take advantage

of potential savings on your next NCSG dues simply visit wwwNCSGorg

to obtain a copy of the membership application form Make sure you put

your name under Item 2 ldquoWho referred you to the NCSGrdquo OR you may

send an email to dcorneliusncsgorg and request that NCSG membership

information be sent on your behalf to people who should join Please

provide the complete contact information ie name address telephone

number and email address if available

Your participation in the Member-Get-A-Member program helps

strengthen the Guildrsquos membership and allows you to win too

bull You get $5000 off membership dues for each new member

(1-4 new members)

bull You get Free membership Dues (equal to 1 year) when you recruit

5+ new members

Save some money on your next NCSG dues by simply promoting

membership in the NCSG at every opportunity you havet

NCSG Membership Referral Reward Guidelines for Non-ProfitsEffective 912012

Your non-profit can benefit when new NCSG Members mention your

organization under Item 2 ldquoWho referred you to the NCSGrdquo on the NCSG

membership application or you may send an email to membership

ncsgorg and request that NCSG membership information be sent on your

behalf to companies who should join Please provide the complete contact

information ie name address telephone number and email address if

available

Eligible Organizations Non-profit organizations (ie State and Regional

Chimney Sweep Guilds HPBA Affiliates)

Referral Reward $100 per New NCSG Voting or Dual Member

Reward Earned Upon receipt of NCSG membership application and

payment (full or first installment)

Reward Paid Paid to the organization within 10 business days of receipt of

membership application and payment

New Member - Has not been a member of the NCSG for at least two (2) years

Refer New Members and Be Rewarded

OCTOBER 12 SWEEPING 29

few years ago I wrote an article about being inspired by our youth Looking at the world around us the challenges we tend to let bog us down domestically as well as around the globe I thought it might be worth sharing some of that information again After all you

donrsquot have to have children of your own to appreciate the immense impact they have had are having and will have on our world If you ever take a moment to look around and notice the influence and passion of our youth you canrsquot help but be motivated by their drive

Sure kids can be a challenge (then again so can adults) but itrsquos often in their inhibitions that they discover a potential that as adults we often forget If we just take a step back from our frustration there is a lot of inspiration we can take from the youth of this world

In 1995 twelve year old Craig Keilburger was distracted during his morning breakfast on his way to the comics section of the newspaper He didnrsquot make it past the first page as he was lured into an article about the exploitation of child labor in Asia He was moved to research the situation and as he did he became increasingly self-motivated to do something about a growing problem throughout the world

Craig asked for some volunteers at school and eleven hands went up As simply as that Free the Children was formed with the passion of twelve 12-year-olds Today a handful of Nobel Peace Prize nominations later Free the Children is the worldrsquos largest network of children helping children through education More than one million youth have been involved in their programs in more than 45 countries These ldquokidsrdquo have built over 450 schools delivered more than 200000 school and health kits to students shipped more than 11 million dollars in medical supplies lobbied corporations to adopt

standard labeling for child-labor free products and improved water and sanitation conditions around the world And thatrsquos just the tip of the iceberg Visit wwwfreethechildrencom to learn more about the inspired commitment of these youth

David B Smith a college student at the University of California-Berkeley was motivated by his own personal struggles and those of his friends Concerned with the local issue of the rising costs of tuition and the lack of affordable housing near campus he formed a group to see what they could do about it Their approach was not to complain and protest but rather to work within the system to affect change

Within the year the group organized the first-ever Cal Lobby Day which brought 150 students to the California State Capital in Sacramento They didnrsquot stand outside and protest Instead they went inside and met with more than 90 percent of the legislature The group got these officials interested engaged and willing to help By the end of the semester they saved students throughout California $93 million by stopping student fees from being raised and they got $30 million earmarked for student housing

Smithrsquos initial success led to the formation of Mobilizeorg (wwwmobilizeorg) whose now national mission it is to educate empower and inspire young people to increase their civic and political participation The grass roots approach that Mobilzeorg uses is to encourage young people to personally meet with their representative decision makers speak their language and negotiate with them using techniques that are familiar to them The legislative strategy of these youth and their associated success mirrors the approach that NCSG encourages among its own members

BY MARK MCSWEENEY CAEEXECUTIVE DIRECTOR

Perspective

Find Your InspirationldquoWhat you do makes a difference and you have to decide

what kind of difference you want to makerdquo ndash Jane Goodall

A

30 SWEEPING OCTOBER 12

A couple of years ago David Smith explained their success this wayhelliprdquoBecause we start at a place that encourages young people to look inside themselves and then project that image of a better world on our society we are facilitating the use of the most powerful energy we have ndash our passionrdquo

Sparks of inspiration from youth are present all around us We just have to be open to them

As many of you know I have had the joy of being involved with Rotary Internationalrsquos youth exchange program This year marks my eighth year coordinating the outbound recruitment placement and orientation activities for my district Over that time I have had the honor of placing almost 70 high school students into 30 different countries around the world As part of the district team I also have the thrill of having worked closely with at least that many students who have traveled to Indiana from their native countries to experience and learn our relative taste of American culture

Working directly with these teens each year I am in awe of their perspective and enthusiasm and I marvel at their drive determination and overwhelming desire to further develop their appreciation of our world community By the age of 18 these young men and women have experienced more of the world around us than most of us will ever know Yet they continue to explore every opportunity they have to fuel their own passion to learn more For them enough is never enough

Thatrsquos exactly what organizations like the National Chimney Sweep Guild and the Chimney Safety Institute of America think about education The best are never satisfied The best are never done learning The best in our industry belong to the Guild and seek certifications in their field not merely for attainment of the credential but rather to feed their desire to continually learn and continually improve

Whether yoursquove been in this business for thirty days or for thirty years you owe it to yourself and to your customers to pursue every chance you can to keep yourself as professionally and technically tuned as possible As the great Aristotle said ldquoAll men by nature desire knowledgerdquo

And lest you think learning is limited to youth I recently read a quote from the swimming trainer of a 73-year-old woman When speaking of her determination the trainer said that she taught him ldquoThere is no age attached to a student that quest is without a numberrdquo

Companies that truly embrace continuous improvement continuously seek opportunities to improve the way they do business ndash operationally as well as technically Be humble enough to recognize that a better way may exist and challenge yourself to find it

You work hard to produce income for your business Your expenses should reflect your companyrsquos strategies Money can be hard to come by and once you get it you donrsquot want to lose it But a smart

business person knows that putting money back into their business is not losing it itrsquos investing it Best of all itrsquos investing it in you in your business

19th century American explorer Robert Perry said ldquoThe time to prepare for your next expedition is when you have just returned from a successful triprdquo This is certainly the case for the exchange students I work with every day and that perseverance is clearly demonstrated by youth like Craig Kielburger and David Smith I truly believe that all of us adults could benefit from spending more time watching and learning from the youth around us

Find your passion and let it ignite you If your flame starts to flicker look for inspiration around you in perhaps the least likely of places Helen Keller once said ldquoLife is either a daring adventure or nothingrdquo Herersquos to you on your expedition

Until next time I continue to wish you every success

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Strong Triple Locking CrimpHolds T ogether Even OnTough Jobs

Horizontal Sides Of CorrugationOffer Added Strengthamp Flexibility

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OCTOBER 12 SWEEPING 31

Display Ad Index

Darwin Awards

Have you snapped a photo of a peculiar chimney in your area that made you shake your head in disbelief

Send it to Melissa Heeke at mheekencsgorg for publication in Sweeping Or mail it to NCSG 2155 Commercial Drive Plainfield IN 46168

Page Advertiser Phone Email or Website Address

30 Ahrens Chimney Technique 800-582-1392 ahrenschimneyqwestofficenet

21-24 Chimney Safety Institute of America 317-837-5362 wwwcsiaorg

13 Cobra Chimney Caps 888-463-0636 salescobrachimneycom

28 Communications Network Inc 800-875-8118 tkempercomnetmessagecom

9 Copperfield 800-247-3305 wwwcopperfieldcom

ENERVEX Inc 800-255-2923 infochimneyfanscom5

16 Firesafe Industries Inc 800-545-6607 wwwfiresafeinccom

8 Hose Master 800-221-2319 bobdanielshosemastercom

18 ICP 508-695-7000 wwwchimneycapscom

BC Lifetime Chimney Supply LLC 877-234-7473 wwwlifetimechimneysupplycom

7 Lindemann Chimney Company 800-722-7230 wwwlindemannchimneycom

20 Meyer Machine amp Equipment 800-728-3828 wwwmeyermachinecom

6 National Chimney Supply 800-897-8481 wwwnationalchimneysupplycom

11 Olympia Chimney Supply 800-569-1425 wwwolympiachimneycom

32 Orion Safety Products 800-637-7807 wwwchimfexus

4 Sand Hill Wholesale 800-258-5496 wwwsandhillwholesalecom

3 Smoktite 866-439-0069 wwwsmoktitecom

15 Sweeprsquos Choice 866-880-3473 infosweepsamericacom

25 Whitecaps 800-335-2534 wwwwhitecapscom

19 Wohler 978-750-9876 wwwwohlerusacom

What we have here is your basic palm frawn spark arrestor in Logan Heights San Diego CA Unfortunately (or fortunately depending on how I look at it) my job was across the street and I could not investigate further

Submitted by Eron Armour of Armour Chimney Service in San Diego CA

October 19 2012Albany NYCSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

October 22-26 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

October 29 ndash November 1 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 2 2012CSIA Technology Center CSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

November 5- 9 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 12-16 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

Dates amp Events

Please send notice of your events for NCSG Dates amp Events listings at mmcmahonncsgorg for inclusion here in weekly posts to the discussion list and online at wwwNCSGorgdates The event must be considered educational or informative for the industry (sales events and open houses will not be listed)

32 SWEEPING OCTOBER 12

ClassifiedsGotta chimney question Sizing Codes Call Royal Edwards Make Royal your tech department CALL NOW 813-982-0219 for on-call tech support Continuing Education special bonus ndash ask how you can get the Friday morning E-Blast for FREE CALL NOW 813-982-0219

GasVent Software for Sizing Chimneys only $195 Call 1-800-648-9523 for more info and visit wwwelitesoftcom to download a free trial version

Chimney Sweep business for sale iin the Northern Rocky Mountains of New Mexico Services a large area with three ski resorts in the service area Equipment and signed three year contracts goes with the business Business is well established For pricing and other info please email your questions to ridgeriders1gmailcom

CLASSIFIED ADS FREE FOR NCSG MEMBERSMemberscanrunone35wordclassifiedfreeeachyearRegularlyclassifiedadsare$2wordor$1wordforNCSGmembersClassifiedadsarenon-commissionableandmustbe pre-paid To place a classified ad please contact Megan McMahon at mmcmahonncsgorg or (317) 837-1500

The Original Chimney

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Extinguish Chimney Fires

u DisplayerShipper Holds 8 Individually

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u Available in English-French Packaging

for Canadian Market

ORION SAFETY PRODUCTSEASTON MD 21601

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WWWCHIMFEXUSCOM

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Carbon

Often called the silent killer carbon monoxide is an invisible odorless colorless gas created when fuels (such as gasoline wood coal natural gas propane oil and methane) burn incompletely In the home heating and cooking equipment that burn fuel can be sources of carbon monoxide

FACTSbull A person can be poisoned

by a small amount of CO over a longer period of time or by a large amount of CO over a shorter amount of time

bull In 2005 US fire departments responded to an estimated 61100 non-fire CO incidents in which carbon monoxide was found or an average of seven calls per hour

KKK CO alarms should be installed in a central location outside each sleeping area and on every level of the home and in other locations where required by applicable laws codes or standards For the best protection interconnect all CO alarms throughout the home When one sounds they all sound

KKK Follow the manufacturerrsquos instructions for placement and mounting height

KKK Choose a CO alarm that has the label of a recognized testing laboratory

KKK Call your local fire departmentrsquos non-emergency number to find out what number to call if the CO alarm sounds

KKK Test CO alarms at least once a month replace them according to the manufacturerrsquos instructions

KKK If the audible trouble signal sounds check for low batteries If the battery is low replace it If it still sounds call the fire department

KKK If the CO alarm sounds immediately move to a fresh air location outdoors or by an open window or door Make sure everyone inside the home is accounted for Call for help from a fresh air location and stay there until emergency personnel

KKK If you need to warm a vehicle remove it from the garage immediately after starting it Do not run a vehicle or other fueled engine or motor indoors even if garage doors are open Make sure the exhaust pipe of a running vehicle is not covered with snow

KKK During and after a snowstorm make sure vents for the dryer furnace stove and fireplace are clear of snow build-up

KKK A generator should be used in a well-ventilated location outdoors away from windows doors and vent openings

KKK Gas or charcoal grills can produce CO mdash only use outside

HOMEHEATINGEQUIPMENTHave fuel-burning heating equipment and chimneys inspected by a professional every year before cold weather sets in When using a fireplace open the flue for adequate ventilation Never use your oven to heat your home

MonoxideCarbonMonoxide

SafetySafety

NCSG Innovation 2013 Convention and Trade Show Hotel reservations are now being accepted for NCSG Innovation 2013 at Chateau on the Lake in Branson MO April 4-7 2013 Just call 1-888-333-LAKE (5253) and mention that yoursquore with the National Chimney Sweep Guild to lock in rates starting at $129 for a mountain view and $134 for a lake view

Get ready for some RampR Yoursquore earned it

National Chimney Sweep Guild2155 Commercial DrivePlainfield IN 46168

1209

CALL 877234PIPE

CHIMNEY LINER KIT SPECIALBUY 2 LINER KITSGET 1 FREELiner kit special offer valid on your first order only

Single Wall 316L 6 times 25 $24500Single Wall 316L 6 times 35 $28500Smooth Wall 316L 6 times 25 $28250Smooth Wall 316L 6 times 35 $33749

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New Customer Special

20 OFF ALLCUSTOM ORDERS

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FREESHIPPINGWITH YOUR KITPURCHASE

Page 5: October 2012

OCTOBER 12 SWEEPING 3

JAY WALKERNCSG PRESIDENT Forward

Moving

write this after a long day working in and on my local business here in North Florida My typical work day begins with my list of priorities that I wrote down at the end of the day before and re-prioritizing and adding

to the list Today was not like any other other than trying to fight off this nagging third day of flu bug and congestion Yes ndash Calling the Doctor and getting some antibiotics was high on my list and a must today

For many of you the fall autumn weather has arrived and along with that - the phones are ringing the trucks are rolling and your inspection and sweep services are in high demand The change of seasons brings all of us some expected change in our businesses and lives It affects our work load stress levels and our bottom line While many veteran business owners will take the busier season in stride and welcome the schedule being full others will look forward to seeing the long time clients and those families you have known for quite a while

During this busy season take time to make a special place for your needed implementations in your business Take a special notebook or digital document and get serious Set a date and time to start your implementation Remember as Zig Ziglar said long ago ldquoIf you have no target yoursquoll miss every timerdquo

NCSG board of Directors staff and committee chairs are working diligently toward the goals we set back last May to our long term plan and budgets have been set this past July As an expansion of our Member- Get- A- Member program NCSG has just launched a new Referral Rewards program for state guilds and associations to benefit while helping grow the membership of NCSG Remember there is power with

numbers and the more companies NCSG has on board taking the high road the more your own self-worth increases

I recently have been involved with two entities which involve members budgets staff and organizations The first entity only had one CEO that ran everything and expected its membership to grow just by faith The second entity I am involved with has a budget delegated job positions staff and involves the members with SWOT analysis to examine itself and set goals Which would you prefer to be involved with My hopes are the latter NCSG does all of this business building analysis and is always seeks to meet the ever-coming trends and advances that businesses and our industry undertakes

Im

erry

des

ign

A Smoking Hot DealBuy Six Get One Free

Save even more with Pallet Purchasing

4 SWEEPING OCTOBER 12

Last year at this time I commented on the honor of being President to hosting the first European Chimney Sweep Federation Organization technical meeting This year I will represent NCSG in Austria for the political meeting of the ESHCFOE congress This ongoing networking with our European chimney sweep leaders is to be taken seriously Sure friendships are formed but the most important part is to identify goals and timelines to implement the ideas we bring home from these meetings

My hopes are that NCSG members will attend the NCSG Innovation 2013 convention and trade show in Branson Missouri See you there in April 2013

As always Sweeps Luck to you and your family and God Bless

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Lindemann Chimney Supply Expanding in the Midwest

Lindemann Chimney Supplyrsquos Lake Bluff Illinois location has moved to bigger and better quarters The new warehouse location will be located in Lake Bluff at 110 Albrecht Drive This is just off of Highway 43 otherwise known as North Waukegan Road which is just a few miles off Interstate 94

ldquoWe have outgrown our space which is a good problem to have stated Rob Lindemann CEO Since this location houses our service company Lindemann Chimney Service as well as our Midwest supply location we needed expansion room to stay on track with our goals During the time we have been in our old office we have quadrupled our sweep base and tripled our office staff Our warehouse has been undersized for some time so this new space was greatly neededrdquo

This new warehouse features a large open warehouse space with two loading docks and one drive up bay for customer pickup Company President Jeff Wiles has this to say ldquoIrsquom excited about this expansion We have seen excellent growth in the Midwest and this location allows us to continue to expand offer more products and to serve our customers betterrdquoThe new Lake Bluff location will still retain the same toll-free number (800-722-7230) Here is their new location information and local phone numbers

Lindemann Chimney Supply110 Albrecht DriveLake Bluff IL 60044Toll-free 800-722-7230Local phone 847-549-7994Fax 847-549-7995wwwlindemannchimneycom

IndustryWatch

The Guaranteed Solution to Smoking FireplacesM E C H A N I C A L V E N T I N G O F F I R E P L A C E S

Contact us for more information

bull Create the perfect draft for fireplaces stoves BBQs and more

bull No major renovations or modifications to fireplace or chimney

bull Easy no-mess installation

RS Chimney Fan

wwwchimneyfanscominfochimneyfanscomP 8002552923

Industry Watch PolicyNCSG encourages industry partners to submit press releases to Melissa Heeke Sweeping The Journal of Chimney amp Venting Technology editor via email at mheekencsgorg Submissions should contain items of interest or importance to the chimney and venting industry Submissions should not contain direct solicitations prices or a call to action on the part of our readers Submissions may contain images or artwork attached in a jpg format In all cases NCSG reserves the right to edit submissions to fit space limitations keep the release and publish at a later date or refuse to publish the release for any reason Neither publishing nor refusing to publish the submission should be considered a statement of NCSGrsquos opinion regarding the release

5OCTOBER 12 SWEEPING

6 SWEEPING OCTOBER 12

ave you ever heard of a spark list Itrsquos like a parking lot for your ideas that you donrsquot want to lose but

you arenrsquot able to act on right now Itrsquos October Letrsquos face it if yoursquore a single owner-operator you likely arenrsquot going to be ordering new uniform shirts for yourself unless you really really need them You know what yoursquod like to order when you have a minute Theyrsquore nothing like your usual black t-shirt

Add it to your spark list

Your spark list can be something as simple as a clean notebook or a new word document (if yoursquore in the office) The catch is your ideas are the only things allowed on that list No to-dos Just ideas Therersquos something freeing about knowing that yoursquove captured that idea too

Have a great idea for a new service to add next Spring Add it to your spark list

How about a phrase you heard that yoursquod like to work into your marketing Spark list

Maybe a unique idea that yoursquove pulled from a service company in another industry Spark list it

Then when you need that spark of inspiration pull out your list Sitting down for your annual strategy session with your board of advisors (be it your spouse or your MIX group or something in between) THIS is the stuff that will spark your creativity and will give you great new ideas for your next move This isnrsquot a to-do list but it can be Therersquos something freeing about knowing that yoursquove captured that idea too Can you combine a couple of your sparks into something that will really get you moving on a day when you really just want to stay inside

Catch your breath Grab a clean notebook Start catching those ideas for a future spark of inspiration

All the best this season

MELISSA HEEKE CAENCSG DIRECTOR OF COMMUNICATIONS

EditorrsquosLetter

H

OCTOBER 12 SWEEPING 9

Hose Master Invented the Wheel

Smooth-N-Lite bullYourchoice-304or316stainlesssteelcoils5rdquo-8rdquodiameters bullInterlockedseamsareeasytoflex bullSmoothinnerwall bullCrushresistant bullIdealforsmoothwallapplications bullAvailableinroundovalorrectangle

HeavyFlex bullYourchoice-304or316stainlesssteelcoils bullInterlockedseamsareeasytoflex bullSmoothinnerwall bullHighlycrushresistant bullIdealforfireplacerelines bullAvailableinroundovalrectangleorDial-A-Flex

UltraPro bull Patentedrolllockseamdesignforeasyflexibility bullLargebendrange bullSteepcorrugationslope-resultinginhighcrushresistance bullIdeallysuitedforforbothstraightandmultiplebendrelines bullUncoilseasilyrightoutofthebox

NEW

CopperfieldkeepsturningthewheelwithHomeSaverrsquosnew Smooth-N-LitelinerSmooth-N-Litetakesawaythestiffnessand clumsinessnormallyassociatedwithsmoothwallliner-itgivesyouldquosmoothrdquowithnoheadacheNestlingintoHomeSaverrsquosfamousfamilyofUltraProProRoundFlexRectangleFlexOvalFlexandDial-A-FlexCopperfieldrsquosnewSmooth-N-Litegivesyouthesuperiorweight flexibilityandstrengthyouneedforsmoothlinerapplications

Copperfield Chimney Supply Technical800-246-1926Support800-247-3305

Manufactured by Hose Master Exclusively For

When It Comes to Chimney Liners

Almost50yearsagoSamFotiHoseMasterrsquosCEOredesignedinterlockedmachine technologyHisinnovationsarestillthecoreofmanufacturingflexiblechimneylinertoday

HeavyFlex bull 25yearsagoSaminventedRectangleFlex OvalFlexandDial-A-Flextechnology

UltraPro bull 15yearsagoSaminventedUltraPro-the onlypatentedroll-lockdesignlight-weight linerwithextremeflexibilityandcrush resistance

Smooth-N-Lite bullTodaySamhasdesignedSmooth-N-Lite- thelightinterlockedlinerforsmoothwall applications

and now he invented Smooth-N-Lite

Now We Have It All

All Flexible Liner Is Not Created EqualLet Us Prove It

1964

1983

2000

2012

Pro amp UltraProInvented UltraPro - the only patented roll-lock design light-weight liner with extreme flexibility and crush resistance

Redesigned Interlocked Machine TechnologyInnovations are still the core of manufacturing flexible chimney liner today

HeavyFlexInvented RectangleFlex OvalFlex and Dial-A-Flex technology

Smooth-N-LiteToday Sam has designed Smooth-N-Lite the light interlocked liner for smoothwall applications Manufactured on the same machine technology he invented in 1964

Meet Sam Foti Hose Master CEO engineer and innovator

In 1964 Sam got involved with interlocked products Identifying the problems associated with manufacturing the hose Sam redesigned the tooling and machinery to not only produce a consistent interlocked hose but to also speed-up the production

Today the results of Sams ingenuity is the technology used throughout the industry in the production of interlocked products His designs not only changed the way that stripwound hose is made but the way that it is used and perceived in the industry

SmoothNLite Adindd 2 71212 335 PM

HomeSaverreg Smooth-N-Litetrade Fills the Smoothwall Niche

5-8 Diameters Light 010 stainless strip Available in 304 and 316 stainless steel alloys Interlocked seams are easy to flex Smooth inner wall Crush resistant No memory Ideal for smoothwall application

Now smoothwall liner doesnt have to be stiff and clumsy Because HomeSavers new Smooth-N-Lite gives you smooth without the headache Nestling right into HomeSavers famous family of UltraPro Pro RoundFlex RectangleFlex OvalFlex and Dial-A-Flex liners our new 010 Smooth-N-Lite gives you the superior weight flexibility and strength you need for smooth liner applications

6 times 25 (304-Alloy)

WIth ShIppINg$36786

~Free Freight bull On orders of $1800 or morebull 65rsquo of liner liner and components ship free

Speed Service Selection 8002473305 bull wwwcopperfieldcom

SmoothNLite Adindd 3 71212 335 PM

OCTOBER 12 SWEEPING 9

Hose Master Invented the Wheel

Smooth-N-Lite bullYourchoice-304or316stainlesssteelcoils5rdquo-8rdquodiameters bullInterlockedseamsareeasytoflex bullSmoothinnerwall bullCrushresistant bullIdealforsmoothwallapplications bullAvailableinroundovalorrectangle

HeavyFlex bullYourchoice-304or316stainlesssteelcoils bullInterlockedseamsareeasytoflex bullSmoothinnerwall bullHighlycrushresistant bullIdealforfireplacerelines bullAvailableinroundovalrectangleorDial-A-Flex

UltraPro bull Patentedrolllockseamdesignforeasyflexibility bullLargebendrange bullSteepcorrugationslope-resultinginhighcrushresistance bullIdeallysuitedforforbothstraightandmultiplebendrelines bullUncoilseasilyrightoutofthebox

NEW

CopperfieldkeepsturningthewheelwithHomeSaverrsquosnew Smooth-N-LitelinerSmooth-N-Litetakesawaythestiffnessand clumsinessnormallyassociatedwithsmoothwallliner-itgivesyouldquosmoothrdquowithnoheadacheNestlingintoHomeSaverrsquosfamousfamilyofUltraProProRoundFlexRectangleFlexOvalFlexandDial-A-FlexCopperfieldrsquosnewSmooth-N-Litegivesyouthesuperiorweight flexibilityandstrengthyouneedforsmoothlinerapplications

Copperfield Chimney Supply Technical800-246-1926Support800-247-3305

Manufactured by Hose Master Exclusively For

When It Comes to Chimney Liners

Almost50yearsagoSamFotiHoseMasterrsquosCEOredesignedinterlockedmachine technologyHisinnovationsarestillthecoreofmanufacturingflexiblechimneylinertoday

HeavyFlex bull 25yearsagoSaminventedRectangleFlex OvalFlexandDial-A-Flextechnology

UltraPro bull 15yearsagoSaminventedUltraPro-the onlypatentedroll-lockdesignlight-weight linerwithextremeflexibilityandcrush resistance

Smooth-N-Lite bullTodaySamhasdesignedSmooth-N-Lite- thelightinterlockedlinerforsmoothwall applications

and now he invented Smooth-N-Lite

Now We Have It All

All Flexible Liner Is Not Created EqualLet Us Prove It

1964

1983

2000

2012

Pro amp UltraProInvented UltraPro - the only patented roll-lock design light-weight liner with extreme flexibility and crush resistance

Redesigned Interlocked Machine TechnologyInnovations are still the core of manufacturing flexible chimney liner today

HeavyFlexInvented RectangleFlex OvalFlex and Dial-A-Flex technology

Smooth-N-LiteToday Sam has designed Smooth-N-Lite the light interlocked liner for smoothwall applications Manufactured on the same machine technology he invented in 1964

Meet Sam Foti Hose Master CEO engineer and innovator

In 1964 Sam got involved with interlocked products Identifying the problems associated with manufacturing the hose Sam redesigned the tooling and machinery to not only produce a consistent interlocked hose but to also speed-up the production

Today the results of Sams ingenuity is the technology used throughout the industry in the production of interlocked products His designs not only changed the way that stripwound hose is made but the way that it is used and perceived in the industry

SmoothNLite Adindd 2 71212 335 PM

HomeSaverreg Smooth-N-Litetrade Fills the Smoothwall Niche

5-8 Diameters Light 010 stainless strip Available in 304 and 316 stainless steel alloys Interlocked seams are easy to flex Smooth inner wall Crush resistant No memory Ideal for smoothwall application

Now smoothwall liner doesnt have to be stiff and clumsy Because HomeSavers new Smooth-N-Lite gives you smooth without the headache Nestling right into HomeSavers famous family of UltraPro Pro RoundFlex RectangleFlex OvalFlex and Dial-A-Flex liners our new 010 Smooth-N-Lite gives you the superior weight flexibility and strength you need for smooth liner applications

6 times 25 (304-Alloy)

WIth ShIppINg$36786

~Free Freight bull On orders of $1800 or morebull 65rsquo of liner liner and components ship free

Speed Service Selection 8002473305 bull wwwcopperfieldcom

SmoothNLite Adindd 3 71212 335 PM

10 SWEEPING OCTOBER 12

TechnicalQampA DENNIS DOBBS NCSG

TECHNICAL ADVISORY CHAIR

A

QI am always leary about my

ladder splipping out from

beneath me Any suggestions for

making my ladder more stable

I love flat pry bars They can be hammered as stakes in the ground to keep your ladder from slipping on wet grass Flat pry bars also work well on wooden decks as you can see in

the photos below Here are a few more tips developed through the Construction Roundtable of OSHArsquos Alliance Program

bull Positionaladdercarefullytopreventslipping

bull Whereslippingislikelytieofforhavesomeoneholdtheladder in position

bull Donotusealadderforanythingotherthanitsstatedpurpose

bull Donotuseboxesbarrelsorotherobjectstoraisealadderhigher

bull Donotplaceladdersinfrontofdoorsopeningtowardtheladder unless the door is blocked locked or guarded

bull Positionthebaseofanextensionorstraightladderonefootaway from the wall for every four feet of the ladderrsquos length from the support point to the surface (see figure)

bull Beforeclimbingontoaroofusinganextensionladderbesure the ladder extends three feet beyond the roof line (see figure)

bull Neveroverextendanextensionladder

bull Readandfollowallinstructionsontheladder

Look for More Resources and Downloads in the Members Only section at wwwNCSGorg for more ladder safety information

w w wolympiachimneycom bull Phone 1-800-569-1425

Will KozlanskyOwner amp Co-Founder

The NEW Smoothwall Chimney Liner thathas the Perfect Combination of

Weight Ruggedness amp Flexibility

n No memory amp very flexible n Smooth Interior n One liner multiple applicationsn Available ovalized amp coiled

w w wolympiachimneycom bull Phone 1-800-569-1425

Will KozlanskyOwner amp Co-Founder

The NEW Smoothwall Chimney Liner thathas the Perfect Combination of

Weight Ruggedness amp Flexibility

n No memory amp very flexible n Smooth Interior n One liner multiple applicationsn Available ovalized amp coiled

12 SWEEPING OCTOBER 12

ave you ever known a successful fisherman or hunter one that could thoroughly enjoy his pursuit and always comes back with his catch or trophy This successful sportsman in pursuing these two endeavors does something truly

unique He makes use of his knowledge of the feeding habits the waking hours and the habitual movements of the object of his pursuit Through research and observation of the prey and using proven techniques from others he learns to think like his prey In business it is no different Successful business operation and growth requires management directed by a thought process like a trophy seeker Success requires us to think like the customer Inability or unwillingness to think like the customer is often a major factor in why business owners fail to achieve maximum success They simply cannot wrap their minds around how the client perceives their business their service or their product The view of the forest is quite simply blocked by the trees

So how do you think like the customer To start with spend a few minutes considering how a client sees your business Ask yourself ldquoIf I were a customer would I buy from merdquo Search out each positive and each negative Where are there areas that need work This is not a fleeting glance This has to be a very probing examination and it is hard work Prepare yourself to be confronted by a few sacred cows The tendency will be to look for something big but in reality you are looking for many small things

This can be a difficult task because we are so close to the business But we can make it a bit easier by breaking it down into modules or small sections Remember the only way to eat an elephant is one bite at a time

Letrsquos start with marketing Ask yourself if you use terms the consumer commonly understands For instance as chimney sweeps we are familiar with terms such as damper fire brick flue flue tile chase crown etc However as we put together our marketing strategies we need to take into account that the majority of our clients probably do not understand what we are talking about when we use this terminology

The damper in a fireplace is a good example When asking a group of sweeps what the consumer commonly calls that door at the top of the fireplace that is opened and closed the answer is the ldquofluerdquo (if you are southern itrsquos the ldquofluterdquo) Itrsquos easy to see how terms we use can actually confuse our clients Another term the consumer may use for this is ldquoMy draft donrsquot open rightrdquo and any number of other terms A confused consumer is often one that cannot complete or even start the buying process The effect is we are forced to spend our time answering questions just because we did not use simple enough language in our presentation Confusing our clients has a huge downside It is apt to cause our clients to be hesitant or even unwilling to take the action needed to correct a chimney-related issue It is helpful to anticipate where your customer may have the wrong words in their head and use descriptive phrases instead of industry terminology And worst of all they decide to continue shopping instead of making the buying decision Donrsquot feel bad These marketing issues are not just found with chimney service companies Many other business face similar challenges Instead of marketing to their customers they unwittingly end up marketing to their competition The competitor is really the one who sees the message understands the marketing message and potential customers are left out in the cold to try to figure out what it all means HMMMM do you think that is why over 90 of consumers in the USA (my unofficial numbers) are still confused about chimneys Herersquos a handy tool for working through this problem Seek out advice from people who know nothing about your business Form a focus group of acquaintances or (non-sweep) business contacts in your community and find out from them what would attract them to use your business This is a common practice with large businesses and corporations They test markets to get a feel for what the consumer thinks The goal is to avoid the traps that happen when you make assumptions about your customer base rather than finding out how they really think These traps cost money energy and time Quite honestly the business owner is just too close to the business to formulate the needed message It is just the way it is I know this is hard to believe but chimney performance maintenance and safety are not on the forefront of the consumer mind today

BY JERRY ISENHOUR OF CHIMNEY amp VENTING

CONSULTANTS IN CONCORD NCCoachrsquos Corner

The

Think Like The Customer

H

OCTOBER 12 SWEEPING 13

However it is much more than simply the marketing It includes the marketing message the phone scripting the procedures your service crews follow the way you follow up with quotes and reports It is each and every way you communicate with the client The simple paperwork you give on a job such as the inspection results is likely the most important part of the marketing process THIS is what may well take your customer from a small expenditure to one that we would classify as a TROPHY Doing this well is one of the things that separates the success stories from those that are missing the mark It boils down to understanding what the consumer is looking for and then providing the ldquocustomer experiencerdquo they are seeking What is the advice for this month Stop for a minute and look at your business from the perspective of a prospective client Ask yourself ldquoWOULD I DO BUSINESS WITH MErdquo Look at your written communication with your customers think about your conversations with them WOULD YOU BUY FROM YOU Would you be drawn as a customer to your business Or are your competitors getting your trophies I can guarantee that the folks who are selling to you are doing this

In this free enterprise system folks this is a tool for success Go for it with my best wishes for a successful fourth quarter of 2012 Apply yourself and remember the only person that can make that happen is the man in the mirror It is all up to you

The ball is in your court Just remember one of the important things about the trophy hunter or fisherman experience HE ENJOYS HIS PURSUIT He shows otherrsquos his trophies with pride it was a pure joy for him to obtain them Letrsquos make business and success fun

About the Author Jerry Isenhour an industry consultant coach and educator contributes this monthly article in Sweeping as a service to the industry For more information about how Jerry and his team can assist you and your team in the journey to successfully rise to the next level with your business take a look at his web site wwwchimneyandventingconsultantscom He can be contacted at jerrychimneyandventingconsultantscom or by phone at (704) 425-0217 See Jerryrsquos weekly video business tips on his Facebook page Chimney amp Venting Consultants

14 SWEEPING OCTOBER 12

Of Course I can Build You a Chimney

W e were recently called by someone who wanted us to install a chimney and wood stove in her back yard shop After parking the homeowner met me outside and we walked into the back yard shop to access the

chimney and stove installation After going over all the details and making sure we both understood what needed to be done so her shop could be nice and toasty she asked me to take a look at the stack stone chimney at her house She stated that the exterior was starting to crack As I had pulled into their driveway it was easy to see that their brick home had recently been remodeled and there was a newly-constructed stack stone chimney on the exterior wall facing the drive Immediately something odd had caught my eye My attention was drawn to the top of the chimney which appeared to have a black crown Remembering this I was more than happy to take a look

As we walked up to the chimney a few other things appeared strange to me The two-story chimney appeared too narrow and on top was a 13 x 13 chimney cap I asked the homeowner if the fireplace and chimney was constructed with block and she said ldquoYes up until this pointrdquo She indicated right where the rock was cracking I asked what material the rest of the chimney was constructed with and she replied ldquoOh the builder just framed it with 2 x 4s and plywood and insulated as you would the rest of the home He done a good job We were so proud we took pictures during constructionrdquo

Asking these questions not only helped with my understanding of the construction but also helped the homeowner see the potential fire hazard This chimney is now being torn down and rebuilt properly

Whatrsquos in your neighborhood

Chimney Sense DENNIS DOBBS NCSG

TECHNICAL ADVISORY CHAIR

OCTOBER 12 SWEEPING 15

t is imperative that you remain mentally physically and financially strong and secure to continue to support your family and business Letrsquos call this your life valuation

It seems to me that too many business owners work in the trenches sacrificing a big part of their lives forgetting about their life valuation Or it seems many are consciously postponing their life valuation until they near retirement What is wrong with living your life today AND when you retire

Taking the steps to allow yourself to enjoy your life NOW can lead to an unexpected but ideal side effect

Perhaps you need to do nothing more than make sure you leave work at a specified time to get to an intellectually-stimulating event or a place to relax or perhaps a physical exercise activity Do you belong to an organization group or club where everyone knows your name

Do you have the time to watch your children or other family members children participate in sports events plays or similar activities Or do you volunteer your time in your community church or NCSG

Would you like to take a few weeks or months off during the year and enjoy your life without worrying about your business running aground

If you decide that any of the above is a priority then you should have conviction to make it happen Better time management could help but chances are you need to increase cash flow to make this happen

Hiring a sales representative and implementing a new marketing

program can help boost sales and cash flow Perhaps an operations manager can help you achieve your goal Would that entail implementing systems and training

Hiring an outside coach or consultant can provide the expertise and rdquoextrardquo time commitment you simply do not have to help develop a strategy and tactics to rdquogit er dunrdquo Give up a little control in areas you do not have time to address and watch the rewards come your way

How you get there isnrsquot important What is important is that you know why you want to add resources to your business NOW to allow yourself to live your life NOW without losing all of your time and reducing the possibility of an emotionally draining burn out

AND AS ALWAYS

uuml Direct Vent Pro uuml Pellet Vent Prouuml Class ADuraTech

bull Same Day Shipment bull 16 Toll Free Lines To Assist You bullbull Proud Supplier Member To The NCSG bull

Serving Sweeps for 35+ Years

LARGEST INVENTORY

LOWEST PRICES

HEADQUARTERS

Itrsquos In Stock

1-866-880-3473

Business Valuation How About Life Valuation

BY BRIAN NOE CHFCreg CLTC

I

16 SWEEPING OCTOBER 12

ldquoMy company uses most products available to chimney contractors but Firesafersquos products and systems are hands-down the very best and the most profitable Great technical support and their constant improvements make the products even better which makes my company stand out over my competitionrdquo Kevin Knight Chadds Ford Chimney Sweeps PA

TO order call 800 TO order call 800--545545--66076607

infofiresafeinccom infofiresafeinccom wwwfiresafeinccomwwwfiresafeinccom

FireFireGuardGuard Ceramic mortar jointCeramic mortar jointCeramic mortar joint amp resurfacing systemamp resurfacing systemamp resurfacing system

PatentedPatented The most advanced chimney liner in the world

reg

CrownGuardCrownGuard Severe weather crown repair amp protectionSevere weather crown repair amp protection

Centering system for metal chimney liners

What is the interesting and unexpected side effect of putting your life first in the now

You have also increased the value of your business

Think about it ndash why wait until you are thinking about retirement to increase your business valuation to live your life As you near retirement the cost to increase your business valuation is expected to be higher As you near retirement will your energy level to accomplish this be lower

Will you be able to enjoy the same level of activity in your lifestyle when you approach retirement as you do now

Regardless of where you are in your life and business cycle what you have and have not done it will only take a few hours to commit yourself to increase your life valuation

Your increase in your business valuation will shortly follow

Let Life Happen ndash Enjoy It

About the Author Brian Noe of MW Financial Group Ltd was a guest speaker at the NCSG 2011 convention held in Hartford CT where he discussed How to Get Out of Business and The Economy and Animal Spirits Brian has a son Eric who served four years in the US Army Eric is ranked first in his class with a degree in Computer Science is working in his field and plans on attending graduate school in 2013 His daughter Kara recently graduated undergraduate school with distinction and is planning to attend graduate school to become a Physiciansrsquo Assistant Brian thoroughly enjoys helping others spend more time with their families and friends while becoming financially successful He can be reached at (860) 606-0834 or Brian_NoeMWFinancialcom

OCTOBER 12 SWEEPING 17

he most important thing to remember about customer communications is that it is decidedly a two way street Naturally you want to get your message out clearly and powerfully But it is arguably even more important that you hear what

your customers have to say to you As Bill Gates points out ldquoyour most unhappy customers are your greatest source of learningrdquo

The best approach to all customer communications is to think of your customers as more than just jobs for you more than just income sources Rather start to think of them as advisors mentors and critics to be listened to carefully thoughtfully and closely Sure listen to praise when you have earned it but listen even closer to criticism

When a customer criticizes your business he is in effect helping you make it better He is telling you what perhaps no one else will tell you He is telling you what you need to improve He is telling you how to be even more competitive and that is something you always want to hear Right

lsquoThatrsquos all well and good but how and when do I collect that input from my customersrsquo you ask Good question First realize that itrsquos not just you that will be collecting customer feedback Everyone in your organization who has any customer contact whatsoever is on that team That means all those people need to be trained in what to do to optimize that effort

Here are the kind of things they should have their antennae fine tuned forbull Anywordstoneorattitudefromacustomerthatmighteven

gently imply they are not completely happy with something about your business

bull Anysuggestionsforhowyoucouldmakethingsbetternomatter how weird or outlandish they might seem initially

bull Anyproblemwhatsoeverthecustomermayhaveencountered with your service no matter how trivial it may appear

bull Andofcourseanyangryresponsesaccusationsorcomplaints from customers

And these signs should be on your radar from the very first contact

If you or your employees view any of the above as even minor annoyances you have missed a huge huge opportunity to learn something about your business and to become increasingly competitive

Okay wersquove heard the complaints Now how do we respondFirst of all no matter what the situation no matter how angry or even abusive the customer is listen carefully to the complaint Ask questions to clarify that you have completely understood it Never take it personally You only want to help now

Once you are established in the role of ally your customer will relax and become more reasonable because he will know you are trying to help At this juncture at the very least you have created a customer who knows you are on his side and will honestly and openly address the issue And that is a very big win for you

But even if the customer remains unreasonable pay close attention to what he is telling you There are apt to be diamonds in his invective along with the mud

It is a great idea to log every complaint and I mean every complaint no matter how small This has to be done consistently and should be done immediately after the complaint has been heard By doing this you create a list of areas of potential weakness in your company to address And the sooner they are addressed the better If the same complaint resurfaces repeatedly then clearly it has not been adequately fixed

Fixes should involve everyone in the company because everyone needs to be on the same page all the time about what it is the company is striving to achieve And this way everyone gets to be a problem solver as well as a problem reporter That makes work a lot more enjoyable

Hey it sounds easy But it will never happen unless you give it your full attention It will never happen unless everyone in the company is tuned in and trained Believe me the results are well worth the effort because yoursquoll all be able to watch the company get better and better And the real bonus is when you make things better and better for your customers you make them better and better for you and your employees at the same time Itrsquos kind of magical that way

Go for it

The Feedback Loop

BY GREG POLAKOW OF COPPERFIELD

T

18 SWEEPING OCTOBER 12

reg WeatherShieldtops them all

Model WSA-TDWfor air cooled chimney

the authenticPO Box B Attleboro Falls MA 02763 (508) 695-7000 Fax (508) 695-4209wwwchimneycapscom

Improved Consumer Products Available from leading distributors nationwide

regWeatherShield

Although there

have been

many attempts

to copy it over

the past almost

40 years there

is only one regWeatherShield

Always ask for it

by name and

look for the seal

of authenticity

on the top of

the cap

bull The industry standard for keeping out squirrels birds leaves and other debris

bull Works with single wall double wall triple wall or masonry chimneys

bull Sizes available from 3rdquo to 30+rdquo custom and oversize can be ordered Air cooled and non-air cooled 100 made in USA

bull Standard construction is 100 austenitic stainless steel also available in other alloys including copper and Type 316 for marinecoal appliances

bull Our pioneering work in chimney technology and metallurgy has made us a trusted source for products and problem-solving information

The Financial Impact of Customer ServiceDonrsquot take customer service for granted - the financial impact is huge

BY ERROL ALLEN

Customer service is what drives the success of the any business Some would surely say ldquoNo Errol a great product or service concept drives the success of any businessrdquo

While that statement is somewhat true a great product or service concept without great customer service is like expecting your beautiful garden flowers to flourish without your giving attention to them

I have often found that you donrsquot get upper managementrsquos or the ownerrsquos full attention regarding customer service unless you provide the financial impact to the company Customer service has a dual role as it both creates and preserves revenue

Let me explain why I believe this to be true

Customer service creates revenue via the word of mouth avenue When a great product or service is coupled with great customer service your customers become your ambassadors Their willingness to speak positively about your business leads to additional customers thereby creating additional revenue Recent research by the Technical Assistance Research Program (TARP) indicates that for every ten people hearing either positive or negative ldquoword of mouthrdquo information one person takes action

That one new customer should they receive the level of service expected will in turn keep the positive ldquoword of mouthrdquo cycle in motion Another form of revenue creation as a result of great

C

OCTOBER 12 SWEEPING 19

See for yourself

Wohler VIS SeriesThe Revolution in Visual Inspection Technology

bull 360deg pan- and 180deg tiltable camera eyebull Easily negotiates 90deg-bendsbull LED lighting illuminates the darkest environmentsbull Digital distance measuringbull Effortlessly inspect pipework air ducts vents cracks welding seams gaskets and much morebull Prevent problems before they occur

Wohler USA Inc bull 978-750-9876wwwwohlerusacom

Measure distance

BrilliantLED Screen

Pan amp TiltCamera

The Measure of Technologycustomer service are price increases TARP has also studied the impact of price increases on the customerrsquos willingness to continue to do business with companies In a study of the banking industry only 10 percent of survey respondents who had not experienced a customer service related problem expressed dissatisfaction with an increase in fees and charges This means that 90 percent of survey respondents were okay with the price increases due to the level of customer service provided by their particular bank

In regards to customer service acting as a revenue preserver there is one question that must be answered before we continue That question is - How much is your customer worth to your business Whether your company is small or large the need to determine what your customer is worth to your business is critical when calculating the amount of revenue being preserved by addressing customer service related issues For example if your business has 1000 customers and the average annual revenue generated by each customer is $400 If 10 percent of those customers experience customer service related problems thatrsquos 100 customers Bear with me as we start the calculations Now letrsquos assume that 50 of those customers donrsquot even bother to complain they just simply go away

Their decision to leave without complaining represents $20000 in lost revenue What about the other 50 that do complain Letrsquos say that yoursquore able to satisfy 40 (20) 40 (20) become frustrated with your attempts to satisfy and 20 (10) remain dissatisfied So now letrsquos consider the repurchase behavior of those complaining customers Should 10 (2) of the customers that yoursquore able to satisfy after they complain decide not to repurchase that represents $800 in lost revenue

In the frustrated with your attempts to satisfy group 25 (5) discontinue purchases with your company which represents $2000 in revenue On to the customers that remain dissatisfied after complaining - 60 (6) of this group decide not to repurchase from your company which means an additional $2400 in lost revenue The total potential annual revenue lost in this scenario is $25200 Wait therersquos more Remember the ldquoword of mouthrdquo factor discussed earlier

These dissatisfied customers will tell others about their experience with your company In this scenario when you consider the 50 customers

20 SWEEPING OCTOBER 12

$12900 as shown(includes trailer)

Click or Call to hear how Meyer Machine amp Equipment

can help YOU

YOU CLEAN CHIMNEYSWHY NOT CLEAN DUCTS

that left without complaining add the 13 customers that complained yet decided not to repurchase thatrsquos 63 customers who have the potential to utilize negative ldquoword of mouthrdquo marketing If these dissatisfied customers tell 10 additional people about their experiences (630 people) and 1 in 10 acts on the information (63 people) therersquos potential revenue missed due to dissatisfied customers

Even if the new customers average annual purchases equals $300 yoursquore still possibly facing $18900 in lost potential revenue Donrsquot forget about the cost side of poor customer service - the employee costs to resolve customer complaints and the material costs when rework is required to satisfy the customer Take this example and apply your real numbers to determine the financial impact to your business Whew Lotrsquos of calculations but itrsquos definitely worth it when it comes to determining the financial impact of customer service

The key to preserving revenue is to

1 Be consistent in your service delivery

and

2 Encourage your customers to complain

Consistency in your service delivery leads to loyalty less complaints and even more important fewer reasons for the silent defections of the non-complainers Encourage your customers to complain as this gives you an opportunity to retain their business The example above illustrates the financial impact of non-complaining customers Offer multiple ways to complain - at the point of purchase on your website via chat 1-800 s Donrsquot forget to monitor social media for comments regarding your company and respond to the complaints in a timely manner Remember donrsquot take customer service for granted The financial impact is huge

About the AuthorErrol Allen has over 25 years of experience in the customer service industry including 13 years in a management role Having held positions as an Internal Customer Service Consultant Call Center Quality Manager and Operations Analyst Errol understands the need for a ldquosystemsrdquo orientation to providing excellent customer service Errol has also designed customer service training programs for the ldquofront linerdquo associate to ensure employee confidence when interacting with customers He is a member of the American Society of Quality which promotes the practical application of quality knowledge across multiple industries Info httpwwwerrolallenconsultingcom (This article first appeared online at wwwcustomerservicemanagercom)

CSIA Update wwwCSIAorg

Publication for CSIA Certified Chimney Sweepregs

ADVERTISEMENT

By Donna Kasmer CSIA Certification Coordinator

Speakers and authors can use the online CEU Application for Course Credit to submit classes and articles for consideration by CSIA and NFI

Applying for Course Credit

Each course instructor must submit a CEU Application for Course Credit for approval each time a class is presented If the course objective summary and instructor qualifications have not changed dates and locations may be added to the original application within the two-year cycle After two years all courses must be resubmitted with new outlines and handouts including new dates and locations

When the application is filled out online it is sent to CSIA and NFI at the same time for consideration You will receive notification from both organizations when your application has been approved The notification will list the CEUs awarded and instructions on how to ensure that your students will receive CEUs for attending

To apply just visit wwwCSIAorgapplyforCEUs to go to the Continuing Education Units page that will give you all the information and instructions you will need to apply for CEUs as a speaker

Earning CEUs for Articles Written

You may also apply for CEUs if you have written an article for a professional sweeping publication As long as your subject matter falls under one our CEU categories it may be eligible for CEUs To submit your published article for consideration visit wwwCSIAorgapplyforCEUs and follow the instructions online

Writing and having a hearth industry paper or article published may be eligible for CEUs based on the following requirementsThe article mustbull Pertaintothehearthindustryorthe

CCSs scope of work

bull Bepublishedwithinthecertificationcycle

bull Beatleast500wordsinlengthThe author must

bull SubmitapplicationforCEUswithin60daysofpublication

bull Submitacopyofthearticlewith publication name date of publication and word count

bull SubmitthetypeofCEUcategoryorcategories of the article

CEU Information for Speakers and Authors

The Chimney Safety Institute of America has created a new blog titled Wisdom from the Hearth (online at chimneysafetywordpresscom) to help keep homeowners one-step ahead of the potential problems that can plague their fireplaces and chimneys Topics covered on the blog includeEPAcertifiedstoveschimneyswifts winter-preparedness media mentions and moisture content Blogs will be posted at least once weekly throughout the year and twice weekly during the home heating season

If you are interested in blogging for CSIA please contact Melissa Heeke CSIArsquos Director of Communications and Marketing at mheekecsiaorg

Blog submissions are due via email no later than three business days before the day you are scheduled Here are a few tips to keep in mind while bloggingbullPleasekeepblogstoaround300

words or lessbullRemembertotalkinaconversational

voice Be yourself and avoid using jargon

bullSpeakpersonallyandinapositiveup-tempo tone

bullBuildarelationshipwiththereaderwithout trying to sell the CSIA or your company Lists of tips suggestions or creative ideas are also good subjects for drawing in readers

Wisdom from the Hearth

CSIA Introduces New Blog Seeks Guest Bloggers

ConnecticutMichaelOverstreetbullMichaelrsquosChimneyServiceandRestorationbullVernon

IllinoisClayNelsonbullCleanSweepbullCollinsvillePatrickSimmsbullSuperiorChimneyServicesCorpbullLombard

IndianaTravisBeckleybullBeckleyrsquosChimneyServicesbullCoalCity

MichiganScottFreibergbullStanrsquosFireplaceampChimneyServicebullFentonErnieHillbullRockfordChimneyServicebullSouth LyonSueWhitebullRockfordChimneyServicebullSouth Lyon

MinnesotaCaleAndersonbullAirProLLCbullAppleValleyAaronOslundbullJackPixleySweepsbullAndover

AaronRotheringbullDanorsquosChimneySweepbullRochesterZacharyWilliamsbullDanorsquosChimneySweepbullRochester

MissouriJohnVGodfreybullA+ChimneyServicesLLCbullRollaJasonPatrickbullShamrockQualityServicesbullStLouisMitchellSaundersbullAdvancedChimneyTechniquesIncbullJamestown

New YorkJaredGuernseybullHolySmokeStoveFireplaceChimneybullDryden

OhioAnthonyRamseybullEliteChimneySolutionsbullBeavercreek

OklahomaKeithHudginsbullCleanDeanrsquosChimneySweepServicebullTulsa

TravisMcMorrisbullCleanDeanrsquosChimneySweepServicebullTulsa

PennsylvaniaJohnMcDonaldbullChimChimneySweeps-DJCrossIncbullMediaLJosephOchalbullChesterCountyHearthampHomebullElversonKyleBSmithbullChimChimneySweeps-DJCrossIncbullMediaChristopherTStarrbullChimChimneySweeps-DJCrossIncbullMedia

TenneesseJoshDavisbullCustomer1stAirDuctCleaningampChimneySweepbullMilton

TexasBradleyDassonvillebullACContractorsIncbullLongviewChristopherHessbullAtlasChimneybullLeanderAdamJamesbullACContractorsIncbullLongview

ADVERTISEMENT

Congratulations to Our New CSIA Certified Chimney Sweeps

The Chimney Safety Institute of America Inc (CSIA) sponsors theCERTIFIEDCHIMNEY

SWEEPreg certification

program The CERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETYINSTITUTEOFAMERICAreg trademark is a registered trademark of the CSIA and was developed especially for this program and is a symbol of your professionalism understanding of and dedication to your industry Display it with PrideUseitCorrectly

Who may use the Logobull SoleOperatorndashIndividualswho

maintain a sole proprietorship are currently a CSIA Certified Chimney

Sweep have no other employees and have signed the CSIA Code of Ethics are granted a royalty free limited license to usetheCERTIFIEDCHIMNEYSWEEPCHIMNEY SAFETY INSTITUTE OF AMERICAreg Logo

bull PartnershipndashCompaniesorganizedasa partnership are granted a royalty free limitedlicensetousetheCERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETYINSTITUTEOFAMERICALogoregprovided the partner performing the sweeping andor inspection is currently a CSIA Certified Chimney Sweep and signed the CSIA Code of Ethics

bull MultipleEmployeeCompanyndashCompanies with multiple service technicians are granted a royalty free limitedlicensetousetheCERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETY

INSTITUTEOFAMERICAreg Logo provided that at least one individual who is currently CSIA Certified Chimney Sweep and signed the CSIA Code of Ethics is on the job site performingsupervising the sweeping andor inspection If a work order or equivalent document is provided to the customer the CSIA Certified Chimney Sweep must sign the document and clearly printhishercertificationnumbernexttothe signature

If you have questions about the correct useoftheCERTIFIEDCHIMNEYSWEEPCHIMNEY SAFETY INSTITUTE OF AMERICAreg Logo write or call CSIA at 2155CommercialDrivePlainfieldIndiana46168(317)837-5362orfax(317)837-5365emailofficecsiaorg

Using the CSIA Certified Chimney Sweepreg Trademark

QR code generated on httpqrcodelittleidiotbe

Now you can access more of the industryrsquos favorite seminars in a self-paced online format Itrsquos easy with CSIArsquos eLearning program mdash offered every week

Need to renew your CSIA Certified Chimney Sweep credential You

can now earn all of the CEUs entirely online We offer individual

sessions in affordable bundles so you can earn just the CEUs you

need $39 per session $99 for 3 sessions or $149 for 5 sessions

Ready to get started Learn more and register right now

W W W C S I A o r g E L E A r N I N g( 3 1 7 ) 8 3 7 - 5 3 6 2

Good for you your business and your busy schedule

Online review sessions also available weekly

ADVERTISEMENT

OCTOBER 12 SWEEPING 25

ProgressivePerksBY DEBBIE CORNELIUS

MEMBERSHIP DEVELOPMENT COORDINATOR

Two Great Ways to Increase Your Income

Money is tight for everyone these days so many of your clients are using credit cards to make necessary repairs and upkeep to their homes This is why it is important to accept credit cards in your business However understanding the fees typically charged to merchants by payment processors can be more than confusing

Complete Merchant Solutions (CMS) one of NCSGrsquos benefit providers will help you understand the various fees charged in a transaction and how you can reduce these fees

Already accepting credit cards Take the time to find out if you are getting the best rates you can by contacting Allan Maughan at 877-267-4324 Ext 132 or email amaughancmsonlinecom

When a person calls your office you have your businessrsquo most important person on the line Someone who is investigating your service needs something and will likely be doing business with you Since many of these prospective customers will be placed on hold Commercials On Hold provides

an excellent way to brand your business and promote your full range of services before they talk to a member of your staff

There are several messages to choose from and NCSG members are eligible for a discount Contact Allen Gaughf at 800-832-4653 Ext 225 or visit wwwCommercialsOnHoldcom

SUPERORDER CUT-OFF

LATEstock ground

orders placed bystock freight

orders placed by

Saturday Delivery Also AvailableVisit whitecapscom or call 8003352534 for more details

Made in the USA | Est 1998 | 8003352534 | whitecapscom

26 SWEEPING OCTOBER 12

REGION 6

NCSG Charter Members

Paul Bourque Huntsville AL

Don Leavitt San Diego CA

David Harris Broken Arrow Oklahoma

Dan Wheeler Santa Rosa CA

John Cline Menlo Park CA

Dale Meisinger N Augusta SC

Alan Hisey St Louis MO

Eva B Horton Greenwich CT

Harry Richart Hasbrouck Heights NJ

NewNCSGMembers

REGION 3

REGION 2

REGION 5

REGION 4

NCSG REGIONS

REGION 1

Connecticut Vermont Massachusetts New York Maine Rhode Island New Hampshire

REGION 2

Delaware District of Columbia Maryland New Jersey Pennsylvania

REGION 3

Alabama Florida Georgia Mississippi North Carolina South Carolina Tennessee Virginia West Virginia

REGION 4

Illinois Indiana Kentucky Michigan Missouri Ohio

REGION 5

Arkansas Colorado Iowa Kansas Louisiana Minnesota Nebraska New Mexico North Dakota Oklahoma South Dakota Texas Wisconsin

REGION 6

Alaska Arizona California Hawaii Idaho Montana Nevada Oregon Utah Washington Wyoming

MARYLANDGaryCliftbullFire-SafeChimneySweeptGTCliftIncbullPasadena

NEW JERSEYRaymondBondbullMercerCountyChimneyServicesbullHamilton

GEORGIA ArvydasDidasbullAtlantaChimneyWorxLLCbullAtlanta

OHIOMichaelLentzbullEastsideFireplaceampContractingbullCygnet

COLORADOSeanPeckbullAshesAwayLLCbullDurango

CALIFORNIA StevenLovsteenbullOliverTwistChimneySweepandAirCleaningbullHuntington Beach

ErrolDavisbullTheChimneySpecialistbullHuntingtonBeach

OCTOBER 12 SWEEPING 27

The 2012 ndash 2013 offers are being added daily in the ldquoMembers Onlyrdquo section of the NCSG website at wwwNCSGorg So start checking for these new offers each week These coupons will be good until June 30 2013

AirjetDivisionofContinentalIndustriesbullAlphaAmericanCompanybullCondarCompanybullCopperfieldChimneySupplybullDuctCleanersrsquoSupplybullEarthcoreIndustriesLLCbullENERVEXIncbullFiresafeIndustriesbullFireside

DistributorsbullHY-CCompanybullLifetimeChimneybullLindemannChimneySupplybullMattersoftheHearthbullMeyerMachineampEquipmentbullNationalChimneySupplybullOlympiaChimneySupplybullSaverSystemsbullSNEWS-TheChimneySweepNewsbullStoveBuilderInternationalInc(SBI)bullWakefieldBrushbullWohlerUSAIncbullZ-Flex

2012 ndash 2013 SWEEPS ADVANTAGE COUPON PROGRAM

SAVERSYSTEMS

SAVE UP TO $50Purchase 5 gallons Chimney Saver Water Repellent (Water or Solvent-

Base) frac12 gallon CrackMagik Crack Sealant and 5 gallons CrownCoat Brush Grade Crown Repair from your Distributor - $40 Cash Refund by mail

SAVE UP TO $42Buy a 24 lb container of Cre-Away Pro and Cre-Away Applicator from

distributor and receive a FREE Case of 6 (lb) Cre-Away Creosote Modifier by mail

SAVE UP TO $41Purchase 2 cases of 12 (32oz) bottles of ACS and receive a FREE Case of

12 (32oz) bottles of Home amp Hearth Cleaner

STOVE BUILDER INTERNATIONAL INC

SAVE UP TO $ 69FREE Moisture Reader with the purchase of a Flame NXT-1 Wood Stove for

the Month of September and October 2012

HY-C Company

SAVE UP TO $ 75Purchase 30 Draft King or Big Top HY-C chimney caps and receive $75

rebate

SAVE UP TO $ 25Place your first order of HY-C Roof VentGuards or Dryer VentGuards (min

12) and receive a $25 rebate

SAVE UP TO $250 FREE freight on your first Fire Chief Wood Furnace order

LIFETIME CHIMNEY SUPPLY SAVE UP TO $400 Buy one liner kit and get one of equal or lesser value FREE

Share your memories NCSG seeks contributions for the History Project

NCSG is currently working on a history project to help the organization capture

our shared history since the organizationrsquos beginning If you have interesting

information fun photos or official Guild communications that may be of

interest please scan and email them to historyncsgorg Please note Not all

material will make it onto the Guildrsquos timeline but may be included in another

area of the history project

28 SWEEPING OCTOBER 12

hellip when opportunity calls we answer 1-800-875-8118

wwwcomnetmessagecom

Benefits of Answering Service

Award Winning Telephone Agents

Never Miss A Call

Better Time Management

Appointment Scheduling

Affordable

Member Get a Member ProgramGuidelines for IndividualsDid you know that by promoting membership in the NCSG you help the

Guild meet its goals AND you will reap rewards too To take advantage

of potential savings on your next NCSG dues simply visit wwwNCSGorg

to obtain a copy of the membership application form Make sure you put

your name under Item 2 ldquoWho referred you to the NCSGrdquo OR you may

send an email to dcorneliusncsgorg and request that NCSG membership

information be sent on your behalf to people who should join Please

provide the complete contact information ie name address telephone

number and email address if available

Your participation in the Member-Get-A-Member program helps

strengthen the Guildrsquos membership and allows you to win too

bull You get $5000 off membership dues for each new member

(1-4 new members)

bull You get Free membership Dues (equal to 1 year) when you recruit

5+ new members

Save some money on your next NCSG dues by simply promoting

membership in the NCSG at every opportunity you havet

NCSG Membership Referral Reward Guidelines for Non-ProfitsEffective 912012

Your non-profit can benefit when new NCSG Members mention your

organization under Item 2 ldquoWho referred you to the NCSGrdquo on the NCSG

membership application or you may send an email to membership

ncsgorg and request that NCSG membership information be sent on your

behalf to companies who should join Please provide the complete contact

information ie name address telephone number and email address if

available

Eligible Organizations Non-profit organizations (ie State and Regional

Chimney Sweep Guilds HPBA Affiliates)

Referral Reward $100 per New NCSG Voting or Dual Member

Reward Earned Upon receipt of NCSG membership application and

payment (full or first installment)

Reward Paid Paid to the organization within 10 business days of receipt of

membership application and payment

New Member - Has not been a member of the NCSG for at least two (2) years

Refer New Members and Be Rewarded

OCTOBER 12 SWEEPING 29

few years ago I wrote an article about being inspired by our youth Looking at the world around us the challenges we tend to let bog us down domestically as well as around the globe I thought it might be worth sharing some of that information again After all you

donrsquot have to have children of your own to appreciate the immense impact they have had are having and will have on our world If you ever take a moment to look around and notice the influence and passion of our youth you canrsquot help but be motivated by their drive

Sure kids can be a challenge (then again so can adults) but itrsquos often in their inhibitions that they discover a potential that as adults we often forget If we just take a step back from our frustration there is a lot of inspiration we can take from the youth of this world

In 1995 twelve year old Craig Keilburger was distracted during his morning breakfast on his way to the comics section of the newspaper He didnrsquot make it past the first page as he was lured into an article about the exploitation of child labor in Asia He was moved to research the situation and as he did he became increasingly self-motivated to do something about a growing problem throughout the world

Craig asked for some volunteers at school and eleven hands went up As simply as that Free the Children was formed with the passion of twelve 12-year-olds Today a handful of Nobel Peace Prize nominations later Free the Children is the worldrsquos largest network of children helping children through education More than one million youth have been involved in their programs in more than 45 countries These ldquokidsrdquo have built over 450 schools delivered more than 200000 school and health kits to students shipped more than 11 million dollars in medical supplies lobbied corporations to adopt

standard labeling for child-labor free products and improved water and sanitation conditions around the world And thatrsquos just the tip of the iceberg Visit wwwfreethechildrencom to learn more about the inspired commitment of these youth

David B Smith a college student at the University of California-Berkeley was motivated by his own personal struggles and those of his friends Concerned with the local issue of the rising costs of tuition and the lack of affordable housing near campus he formed a group to see what they could do about it Their approach was not to complain and protest but rather to work within the system to affect change

Within the year the group organized the first-ever Cal Lobby Day which brought 150 students to the California State Capital in Sacramento They didnrsquot stand outside and protest Instead they went inside and met with more than 90 percent of the legislature The group got these officials interested engaged and willing to help By the end of the semester they saved students throughout California $93 million by stopping student fees from being raised and they got $30 million earmarked for student housing

Smithrsquos initial success led to the formation of Mobilizeorg (wwwmobilizeorg) whose now national mission it is to educate empower and inspire young people to increase their civic and political participation The grass roots approach that Mobilzeorg uses is to encourage young people to personally meet with their representative decision makers speak their language and negotiate with them using techniques that are familiar to them The legislative strategy of these youth and their associated success mirrors the approach that NCSG encourages among its own members

BY MARK MCSWEENEY CAEEXECUTIVE DIRECTOR

Perspective

Find Your InspirationldquoWhat you do makes a difference and you have to decide

what kind of difference you want to makerdquo ndash Jane Goodall

A

30 SWEEPING OCTOBER 12

A couple of years ago David Smith explained their success this wayhelliprdquoBecause we start at a place that encourages young people to look inside themselves and then project that image of a better world on our society we are facilitating the use of the most powerful energy we have ndash our passionrdquo

Sparks of inspiration from youth are present all around us We just have to be open to them

As many of you know I have had the joy of being involved with Rotary Internationalrsquos youth exchange program This year marks my eighth year coordinating the outbound recruitment placement and orientation activities for my district Over that time I have had the honor of placing almost 70 high school students into 30 different countries around the world As part of the district team I also have the thrill of having worked closely with at least that many students who have traveled to Indiana from their native countries to experience and learn our relative taste of American culture

Working directly with these teens each year I am in awe of their perspective and enthusiasm and I marvel at their drive determination and overwhelming desire to further develop their appreciation of our world community By the age of 18 these young men and women have experienced more of the world around us than most of us will ever know Yet they continue to explore every opportunity they have to fuel their own passion to learn more For them enough is never enough

Thatrsquos exactly what organizations like the National Chimney Sweep Guild and the Chimney Safety Institute of America think about education The best are never satisfied The best are never done learning The best in our industry belong to the Guild and seek certifications in their field not merely for attainment of the credential but rather to feed their desire to continually learn and continually improve

Whether yoursquove been in this business for thirty days or for thirty years you owe it to yourself and to your customers to pursue every chance you can to keep yourself as professionally and technically tuned as possible As the great Aristotle said ldquoAll men by nature desire knowledgerdquo

And lest you think learning is limited to youth I recently read a quote from the swimming trainer of a 73-year-old woman When speaking of her determination the trainer said that she taught him ldquoThere is no age attached to a student that quest is without a numberrdquo

Companies that truly embrace continuous improvement continuously seek opportunities to improve the way they do business ndash operationally as well as technically Be humble enough to recognize that a better way may exist and challenge yourself to find it

You work hard to produce income for your business Your expenses should reflect your companyrsquos strategies Money can be hard to come by and once you get it you donrsquot want to lose it But a smart

business person knows that putting money back into their business is not losing it itrsquos investing it Best of all itrsquos investing it in you in your business

19th century American explorer Robert Perry said ldquoThe time to prepare for your next expedition is when you have just returned from a successful triprdquo This is certainly the case for the exchange students I work with every day and that perseverance is clearly demonstrated by youth like Craig Kielburger and David Smith I truly believe that all of us adults could benefit from spending more time watching and learning from the youth around us

Find your passion and let it ignite you If your flame starts to flicker look for inspiration around you in perhaps the least likely of places Helen Keller once said ldquoLife is either a daring adventure or nothingrdquo Herersquos to you on your expedition

Until next time I continue to wish you every success

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With No Memo ry

Strong Triple Locking CrimpHolds T ogether Even OnTough Jobs

Horizontal Sides Of CorrugationOffer Added Strengthamp Flexibility

Manufactured by CHIMNEY TECHNIQUE INC

Chim-Pro Interlock Flex

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Featuring

Visit wwwchim-prolinercom for more detailsbull 2000 Industrial Ave bull Sioux Falls SD 57104

1-800-582-1392

OCTOBER 12 SWEEPING 31

Display Ad Index

Darwin Awards

Have you snapped a photo of a peculiar chimney in your area that made you shake your head in disbelief

Send it to Melissa Heeke at mheekencsgorg for publication in Sweeping Or mail it to NCSG 2155 Commercial Drive Plainfield IN 46168

Page Advertiser Phone Email or Website Address

30 Ahrens Chimney Technique 800-582-1392 ahrenschimneyqwestofficenet

21-24 Chimney Safety Institute of America 317-837-5362 wwwcsiaorg

13 Cobra Chimney Caps 888-463-0636 salescobrachimneycom

28 Communications Network Inc 800-875-8118 tkempercomnetmessagecom

9 Copperfield 800-247-3305 wwwcopperfieldcom

ENERVEX Inc 800-255-2923 infochimneyfanscom5

16 Firesafe Industries Inc 800-545-6607 wwwfiresafeinccom

8 Hose Master 800-221-2319 bobdanielshosemastercom

18 ICP 508-695-7000 wwwchimneycapscom

BC Lifetime Chimney Supply LLC 877-234-7473 wwwlifetimechimneysupplycom

7 Lindemann Chimney Company 800-722-7230 wwwlindemannchimneycom

20 Meyer Machine amp Equipment 800-728-3828 wwwmeyermachinecom

6 National Chimney Supply 800-897-8481 wwwnationalchimneysupplycom

11 Olympia Chimney Supply 800-569-1425 wwwolympiachimneycom

32 Orion Safety Products 800-637-7807 wwwchimfexus

4 Sand Hill Wholesale 800-258-5496 wwwsandhillwholesalecom

3 Smoktite 866-439-0069 wwwsmoktitecom

15 Sweeprsquos Choice 866-880-3473 infosweepsamericacom

25 Whitecaps 800-335-2534 wwwwhitecapscom

19 Wohler 978-750-9876 wwwwohlerusacom

What we have here is your basic palm frawn spark arrestor in Logan Heights San Diego CA Unfortunately (or fortunately depending on how I look at it) my job was across the street and I could not investigate further

Submitted by Eron Armour of Armour Chimney Service in San Diego CA

October 19 2012Albany NYCSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

October 22-26 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

October 29 ndash November 1 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 2 2012CSIA Technology Center CSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

November 5- 9 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 12-16 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

Dates amp Events

Please send notice of your events for NCSG Dates amp Events listings at mmcmahonncsgorg for inclusion here in weekly posts to the discussion list and online at wwwNCSGorgdates The event must be considered educational or informative for the industry (sales events and open houses will not be listed)

32 SWEEPING OCTOBER 12

ClassifiedsGotta chimney question Sizing Codes Call Royal Edwards Make Royal your tech department CALL NOW 813-982-0219 for on-call tech support Continuing Education special bonus ndash ask how you can get the Friday morning E-Blast for FREE CALL NOW 813-982-0219

GasVent Software for Sizing Chimneys only $195 Call 1-800-648-9523 for more info and visit wwwelitesoftcom to download a free trial version

Chimney Sweep business for sale iin the Northern Rocky Mountains of New Mexico Services a large area with three ski resorts in the service area Equipment and signed three year contracts goes with the business Business is well established For pricing and other info please email your questions to ridgeriders1gmailcom

CLASSIFIED ADS FREE FOR NCSG MEMBERSMemberscanrunone35wordclassifiedfreeeachyearRegularlyclassifiedadsare$2wordor$1wordforNCSGmembersClassifiedadsarenon-commissionableandmustbe pre-paid To place a classified ad please contact Megan McMahon at mmcmahonncsgorg or (317) 837-1500

The Original Chimney

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u DisplayerShipper Holds 8 Individually

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u Available in English-French Packaging

for Canadian Market

ORION SAFETY PRODUCTSEASTON MD 21601

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800-637-7807VISIT OUR WEBSITE AT

WWWCHIMFEXUSCOM

Your Source for SAFETY InformationNFPA Public Education Division bull 1 Batterymarch Park Quincy MA 02169 wwwnfpaorgeducation

Carbon

Often called the silent killer carbon monoxide is an invisible odorless colorless gas created when fuels (such as gasoline wood coal natural gas propane oil and methane) burn incompletely In the home heating and cooking equipment that burn fuel can be sources of carbon monoxide

FACTSbull A person can be poisoned

by a small amount of CO over a longer period of time or by a large amount of CO over a shorter amount of time

bull In 2005 US fire departments responded to an estimated 61100 non-fire CO incidents in which carbon monoxide was found or an average of seven calls per hour

KKK CO alarms should be installed in a central location outside each sleeping area and on every level of the home and in other locations where required by applicable laws codes or standards For the best protection interconnect all CO alarms throughout the home When one sounds they all sound

KKK Follow the manufacturerrsquos instructions for placement and mounting height

KKK Choose a CO alarm that has the label of a recognized testing laboratory

KKK Call your local fire departmentrsquos non-emergency number to find out what number to call if the CO alarm sounds

KKK Test CO alarms at least once a month replace them according to the manufacturerrsquos instructions

KKK If the audible trouble signal sounds check for low batteries If the battery is low replace it If it still sounds call the fire department

KKK If the CO alarm sounds immediately move to a fresh air location outdoors or by an open window or door Make sure everyone inside the home is accounted for Call for help from a fresh air location and stay there until emergency personnel

KKK If you need to warm a vehicle remove it from the garage immediately after starting it Do not run a vehicle or other fueled engine or motor indoors even if garage doors are open Make sure the exhaust pipe of a running vehicle is not covered with snow

KKK During and after a snowstorm make sure vents for the dryer furnace stove and fireplace are clear of snow build-up

KKK A generator should be used in a well-ventilated location outdoors away from windows doors and vent openings

KKK Gas or charcoal grills can produce CO mdash only use outside

HOMEHEATINGEQUIPMENTHave fuel-burning heating equipment and chimneys inspected by a professional every year before cold weather sets in When using a fireplace open the flue for adequate ventilation Never use your oven to heat your home

MonoxideCarbonMonoxide

SafetySafety

NCSG Innovation 2013 Convention and Trade Show Hotel reservations are now being accepted for NCSG Innovation 2013 at Chateau on the Lake in Branson MO April 4-7 2013 Just call 1-888-333-LAKE (5253) and mention that yoursquore with the National Chimney Sweep Guild to lock in rates starting at $129 for a mountain view and $134 for a lake view

Get ready for some RampR Yoursquore earned it

National Chimney Sweep Guild2155 Commercial DrivePlainfield IN 46168

1209

CALL 877234PIPE

CHIMNEY LINER KIT SPECIALBUY 2 LINER KITSGET 1 FREELiner kit special offer valid on your first order only

Single Wall 316L 6 times 25 $24500Single Wall 316L 6 times 35 $28500Smooth Wall 316L 6 times 25 $28250Smooth Wall 316L 6 times 35 $33749

QUALITY bull PRICE bull SERVICE

New Customer Special

20 OFF ALLCUSTOM ORDERS

Visit our websitewwwLifetimeChimneySupplycom

FREESHIPPINGWITH YOUR KITPURCHASE

Page 6: October 2012

4 SWEEPING OCTOBER 12

Last year at this time I commented on the honor of being President to hosting the first European Chimney Sweep Federation Organization technical meeting This year I will represent NCSG in Austria for the political meeting of the ESHCFOE congress This ongoing networking with our European chimney sweep leaders is to be taken seriously Sure friendships are formed but the most important part is to identify goals and timelines to implement the ideas we bring home from these meetings

My hopes are that NCSG members will attend the NCSG Innovation 2013 convention and trade show in Branson Missouri See you there in April 2013

As always Sweeps Luck to you and your family and God Bless

Free Freight

Dont have the NEW 2012-2013 Sand Hill Wholesale CatalogCall for your free copy

1-888-SAND-HILLor fax your request to

1-800-958-5497

Visit us on the web wwwsandhillwholesalecom

Place Your Qualified Order Of $1500 Or MoreFrom Over 2100 Stocked Products

Found Within Sand Hills NEW 2012-2013 Catalog

And ReceiveFREE FREIGHT

Anywhere In The Continental USTo receive this offer mention this ad at time of order

Subject to credit approval

Same day shipping for orders placed before 200PM Eastern Time

Lindemann Chimney Supply Expanding in the Midwest

Lindemann Chimney Supplyrsquos Lake Bluff Illinois location has moved to bigger and better quarters The new warehouse location will be located in Lake Bluff at 110 Albrecht Drive This is just off of Highway 43 otherwise known as North Waukegan Road which is just a few miles off Interstate 94

ldquoWe have outgrown our space which is a good problem to have stated Rob Lindemann CEO Since this location houses our service company Lindemann Chimney Service as well as our Midwest supply location we needed expansion room to stay on track with our goals During the time we have been in our old office we have quadrupled our sweep base and tripled our office staff Our warehouse has been undersized for some time so this new space was greatly neededrdquo

This new warehouse features a large open warehouse space with two loading docks and one drive up bay for customer pickup Company President Jeff Wiles has this to say ldquoIrsquom excited about this expansion We have seen excellent growth in the Midwest and this location allows us to continue to expand offer more products and to serve our customers betterrdquoThe new Lake Bluff location will still retain the same toll-free number (800-722-7230) Here is their new location information and local phone numbers

Lindemann Chimney Supply110 Albrecht DriveLake Bluff IL 60044Toll-free 800-722-7230Local phone 847-549-7994Fax 847-549-7995wwwlindemannchimneycom

IndustryWatch

The Guaranteed Solution to Smoking FireplacesM E C H A N I C A L V E N T I N G O F F I R E P L A C E S

Contact us for more information

bull Create the perfect draft for fireplaces stoves BBQs and more

bull No major renovations or modifications to fireplace or chimney

bull Easy no-mess installation

RS Chimney Fan

wwwchimneyfanscominfochimneyfanscomP 8002552923

Industry Watch PolicyNCSG encourages industry partners to submit press releases to Melissa Heeke Sweeping The Journal of Chimney amp Venting Technology editor via email at mheekencsgorg Submissions should contain items of interest or importance to the chimney and venting industry Submissions should not contain direct solicitations prices or a call to action on the part of our readers Submissions may contain images or artwork attached in a jpg format In all cases NCSG reserves the right to edit submissions to fit space limitations keep the release and publish at a later date or refuse to publish the release for any reason Neither publishing nor refusing to publish the submission should be considered a statement of NCSGrsquos opinion regarding the release

5OCTOBER 12 SWEEPING

6 SWEEPING OCTOBER 12

ave you ever heard of a spark list Itrsquos like a parking lot for your ideas that you donrsquot want to lose but

you arenrsquot able to act on right now Itrsquos October Letrsquos face it if yoursquore a single owner-operator you likely arenrsquot going to be ordering new uniform shirts for yourself unless you really really need them You know what yoursquod like to order when you have a minute Theyrsquore nothing like your usual black t-shirt

Add it to your spark list

Your spark list can be something as simple as a clean notebook or a new word document (if yoursquore in the office) The catch is your ideas are the only things allowed on that list No to-dos Just ideas Therersquos something freeing about knowing that yoursquove captured that idea too

Have a great idea for a new service to add next Spring Add it to your spark list

How about a phrase you heard that yoursquod like to work into your marketing Spark list

Maybe a unique idea that yoursquove pulled from a service company in another industry Spark list it

Then when you need that spark of inspiration pull out your list Sitting down for your annual strategy session with your board of advisors (be it your spouse or your MIX group or something in between) THIS is the stuff that will spark your creativity and will give you great new ideas for your next move This isnrsquot a to-do list but it can be Therersquos something freeing about knowing that yoursquove captured that idea too Can you combine a couple of your sparks into something that will really get you moving on a day when you really just want to stay inside

Catch your breath Grab a clean notebook Start catching those ideas for a future spark of inspiration

All the best this season

MELISSA HEEKE CAENCSG DIRECTOR OF COMMUNICATIONS

EditorrsquosLetter

H

OCTOBER 12 SWEEPING 9

Hose Master Invented the Wheel

Smooth-N-Lite bullYourchoice-304or316stainlesssteelcoils5rdquo-8rdquodiameters bullInterlockedseamsareeasytoflex bullSmoothinnerwall bullCrushresistant bullIdealforsmoothwallapplications bullAvailableinroundovalorrectangle

HeavyFlex bullYourchoice-304or316stainlesssteelcoils bullInterlockedseamsareeasytoflex bullSmoothinnerwall bullHighlycrushresistant bullIdealforfireplacerelines bullAvailableinroundovalrectangleorDial-A-Flex

UltraPro bull Patentedrolllockseamdesignforeasyflexibility bullLargebendrange bullSteepcorrugationslope-resultinginhighcrushresistance bullIdeallysuitedforforbothstraightandmultiplebendrelines bullUncoilseasilyrightoutofthebox

NEW

CopperfieldkeepsturningthewheelwithHomeSaverrsquosnew Smooth-N-LitelinerSmooth-N-Litetakesawaythestiffnessand clumsinessnormallyassociatedwithsmoothwallliner-itgivesyouldquosmoothrdquowithnoheadacheNestlingintoHomeSaverrsquosfamousfamilyofUltraProProRoundFlexRectangleFlexOvalFlexandDial-A-FlexCopperfieldrsquosnewSmooth-N-Litegivesyouthesuperiorweight flexibilityandstrengthyouneedforsmoothlinerapplications

Copperfield Chimney Supply Technical800-246-1926Support800-247-3305

Manufactured by Hose Master Exclusively For

When It Comes to Chimney Liners

Almost50yearsagoSamFotiHoseMasterrsquosCEOredesignedinterlockedmachine technologyHisinnovationsarestillthecoreofmanufacturingflexiblechimneylinertoday

HeavyFlex bull 25yearsagoSaminventedRectangleFlex OvalFlexandDial-A-Flextechnology

UltraPro bull 15yearsagoSaminventedUltraPro-the onlypatentedroll-lockdesignlight-weight linerwithextremeflexibilityandcrush resistance

Smooth-N-Lite bullTodaySamhasdesignedSmooth-N-Lite- thelightinterlockedlinerforsmoothwall applications

and now he invented Smooth-N-Lite

Now We Have It All

All Flexible Liner Is Not Created EqualLet Us Prove It

1964

1983

2000

2012

Pro amp UltraProInvented UltraPro - the only patented roll-lock design light-weight liner with extreme flexibility and crush resistance

Redesigned Interlocked Machine TechnologyInnovations are still the core of manufacturing flexible chimney liner today

HeavyFlexInvented RectangleFlex OvalFlex and Dial-A-Flex technology

Smooth-N-LiteToday Sam has designed Smooth-N-Lite the light interlocked liner for smoothwall applications Manufactured on the same machine technology he invented in 1964

Meet Sam Foti Hose Master CEO engineer and innovator

In 1964 Sam got involved with interlocked products Identifying the problems associated with manufacturing the hose Sam redesigned the tooling and machinery to not only produce a consistent interlocked hose but to also speed-up the production

Today the results of Sams ingenuity is the technology used throughout the industry in the production of interlocked products His designs not only changed the way that stripwound hose is made but the way that it is used and perceived in the industry

SmoothNLite Adindd 2 71212 335 PM

HomeSaverreg Smooth-N-Litetrade Fills the Smoothwall Niche

5-8 Diameters Light 010 stainless strip Available in 304 and 316 stainless steel alloys Interlocked seams are easy to flex Smooth inner wall Crush resistant No memory Ideal for smoothwall application

Now smoothwall liner doesnt have to be stiff and clumsy Because HomeSavers new Smooth-N-Lite gives you smooth without the headache Nestling right into HomeSavers famous family of UltraPro Pro RoundFlex RectangleFlex OvalFlex and Dial-A-Flex liners our new 010 Smooth-N-Lite gives you the superior weight flexibility and strength you need for smooth liner applications

6 times 25 (304-Alloy)

WIth ShIppINg$36786

~Free Freight bull On orders of $1800 or morebull 65rsquo of liner liner and components ship free

Speed Service Selection 8002473305 bull wwwcopperfieldcom

SmoothNLite Adindd 3 71212 335 PM

OCTOBER 12 SWEEPING 9

Hose Master Invented the Wheel

Smooth-N-Lite bullYourchoice-304or316stainlesssteelcoils5rdquo-8rdquodiameters bullInterlockedseamsareeasytoflex bullSmoothinnerwall bullCrushresistant bullIdealforsmoothwallapplications bullAvailableinroundovalorrectangle

HeavyFlex bullYourchoice-304or316stainlesssteelcoils bullInterlockedseamsareeasytoflex bullSmoothinnerwall bullHighlycrushresistant bullIdealforfireplacerelines bullAvailableinroundovalrectangleorDial-A-Flex

UltraPro bull Patentedrolllockseamdesignforeasyflexibility bullLargebendrange bullSteepcorrugationslope-resultinginhighcrushresistance bullIdeallysuitedforforbothstraightandmultiplebendrelines bullUncoilseasilyrightoutofthebox

NEW

CopperfieldkeepsturningthewheelwithHomeSaverrsquosnew Smooth-N-LitelinerSmooth-N-Litetakesawaythestiffnessand clumsinessnormallyassociatedwithsmoothwallliner-itgivesyouldquosmoothrdquowithnoheadacheNestlingintoHomeSaverrsquosfamousfamilyofUltraProProRoundFlexRectangleFlexOvalFlexandDial-A-FlexCopperfieldrsquosnewSmooth-N-Litegivesyouthesuperiorweight flexibilityandstrengthyouneedforsmoothlinerapplications

Copperfield Chimney Supply Technical800-246-1926Support800-247-3305

Manufactured by Hose Master Exclusively For

When It Comes to Chimney Liners

Almost50yearsagoSamFotiHoseMasterrsquosCEOredesignedinterlockedmachine technologyHisinnovationsarestillthecoreofmanufacturingflexiblechimneylinertoday

HeavyFlex bull 25yearsagoSaminventedRectangleFlex OvalFlexandDial-A-Flextechnology

UltraPro bull 15yearsagoSaminventedUltraPro-the onlypatentedroll-lockdesignlight-weight linerwithextremeflexibilityandcrush resistance

Smooth-N-Lite bullTodaySamhasdesignedSmooth-N-Lite- thelightinterlockedlinerforsmoothwall applications

and now he invented Smooth-N-Lite

Now We Have It All

All Flexible Liner Is Not Created EqualLet Us Prove It

1964

1983

2000

2012

Pro amp UltraProInvented UltraPro - the only patented roll-lock design light-weight liner with extreme flexibility and crush resistance

Redesigned Interlocked Machine TechnologyInnovations are still the core of manufacturing flexible chimney liner today

HeavyFlexInvented RectangleFlex OvalFlex and Dial-A-Flex technology

Smooth-N-LiteToday Sam has designed Smooth-N-Lite the light interlocked liner for smoothwall applications Manufactured on the same machine technology he invented in 1964

Meet Sam Foti Hose Master CEO engineer and innovator

In 1964 Sam got involved with interlocked products Identifying the problems associated with manufacturing the hose Sam redesigned the tooling and machinery to not only produce a consistent interlocked hose but to also speed-up the production

Today the results of Sams ingenuity is the technology used throughout the industry in the production of interlocked products His designs not only changed the way that stripwound hose is made but the way that it is used and perceived in the industry

SmoothNLite Adindd 2 71212 335 PM

HomeSaverreg Smooth-N-Litetrade Fills the Smoothwall Niche

5-8 Diameters Light 010 stainless strip Available in 304 and 316 stainless steel alloys Interlocked seams are easy to flex Smooth inner wall Crush resistant No memory Ideal for smoothwall application

Now smoothwall liner doesnt have to be stiff and clumsy Because HomeSavers new Smooth-N-Lite gives you smooth without the headache Nestling right into HomeSavers famous family of UltraPro Pro RoundFlex RectangleFlex OvalFlex and Dial-A-Flex liners our new 010 Smooth-N-Lite gives you the superior weight flexibility and strength you need for smooth liner applications

6 times 25 (304-Alloy)

WIth ShIppINg$36786

~Free Freight bull On orders of $1800 or morebull 65rsquo of liner liner and components ship free

Speed Service Selection 8002473305 bull wwwcopperfieldcom

SmoothNLite Adindd 3 71212 335 PM

10 SWEEPING OCTOBER 12

TechnicalQampA DENNIS DOBBS NCSG

TECHNICAL ADVISORY CHAIR

A

QI am always leary about my

ladder splipping out from

beneath me Any suggestions for

making my ladder more stable

I love flat pry bars They can be hammered as stakes in the ground to keep your ladder from slipping on wet grass Flat pry bars also work well on wooden decks as you can see in

the photos below Here are a few more tips developed through the Construction Roundtable of OSHArsquos Alliance Program

bull Positionaladdercarefullytopreventslipping

bull Whereslippingislikelytieofforhavesomeoneholdtheladder in position

bull Donotusealadderforanythingotherthanitsstatedpurpose

bull Donotuseboxesbarrelsorotherobjectstoraisealadderhigher

bull Donotplaceladdersinfrontofdoorsopeningtowardtheladder unless the door is blocked locked or guarded

bull Positionthebaseofanextensionorstraightladderonefootaway from the wall for every four feet of the ladderrsquos length from the support point to the surface (see figure)

bull Beforeclimbingontoaroofusinganextensionladderbesure the ladder extends three feet beyond the roof line (see figure)

bull Neveroverextendanextensionladder

bull Readandfollowallinstructionsontheladder

Look for More Resources and Downloads in the Members Only section at wwwNCSGorg for more ladder safety information

w w wolympiachimneycom bull Phone 1-800-569-1425

Will KozlanskyOwner amp Co-Founder

The NEW Smoothwall Chimney Liner thathas the Perfect Combination of

Weight Ruggedness amp Flexibility

n No memory amp very flexible n Smooth Interior n One liner multiple applicationsn Available ovalized amp coiled

w w wolympiachimneycom bull Phone 1-800-569-1425

Will KozlanskyOwner amp Co-Founder

The NEW Smoothwall Chimney Liner thathas the Perfect Combination of

Weight Ruggedness amp Flexibility

n No memory amp very flexible n Smooth Interior n One liner multiple applicationsn Available ovalized amp coiled

12 SWEEPING OCTOBER 12

ave you ever known a successful fisherman or hunter one that could thoroughly enjoy his pursuit and always comes back with his catch or trophy This successful sportsman in pursuing these two endeavors does something truly

unique He makes use of his knowledge of the feeding habits the waking hours and the habitual movements of the object of his pursuit Through research and observation of the prey and using proven techniques from others he learns to think like his prey In business it is no different Successful business operation and growth requires management directed by a thought process like a trophy seeker Success requires us to think like the customer Inability or unwillingness to think like the customer is often a major factor in why business owners fail to achieve maximum success They simply cannot wrap their minds around how the client perceives their business their service or their product The view of the forest is quite simply blocked by the trees

So how do you think like the customer To start with spend a few minutes considering how a client sees your business Ask yourself ldquoIf I were a customer would I buy from merdquo Search out each positive and each negative Where are there areas that need work This is not a fleeting glance This has to be a very probing examination and it is hard work Prepare yourself to be confronted by a few sacred cows The tendency will be to look for something big but in reality you are looking for many small things

This can be a difficult task because we are so close to the business But we can make it a bit easier by breaking it down into modules or small sections Remember the only way to eat an elephant is one bite at a time

Letrsquos start with marketing Ask yourself if you use terms the consumer commonly understands For instance as chimney sweeps we are familiar with terms such as damper fire brick flue flue tile chase crown etc However as we put together our marketing strategies we need to take into account that the majority of our clients probably do not understand what we are talking about when we use this terminology

The damper in a fireplace is a good example When asking a group of sweeps what the consumer commonly calls that door at the top of the fireplace that is opened and closed the answer is the ldquofluerdquo (if you are southern itrsquos the ldquofluterdquo) Itrsquos easy to see how terms we use can actually confuse our clients Another term the consumer may use for this is ldquoMy draft donrsquot open rightrdquo and any number of other terms A confused consumer is often one that cannot complete or even start the buying process The effect is we are forced to spend our time answering questions just because we did not use simple enough language in our presentation Confusing our clients has a huge downside It is apt to cause our clients to be hesitant or even unwilling to take the action needed to correct a chimney-related issue It is helpful to anticipate where your customer may have the wrong words in their head and use descriptive phrases instead of industry terminology And worst of all they decide to continue shopping instead of making the buying decision Donrsquot feel bad These marketing issues are not just found with chimney service companies Many other business face similar challenges Instead of marketing to their customers they unwittingly end up marketing to their competition The competitor is really the one who sees the message understands the marketing message and potential customers are left out in the cold to try to figure out what it all means HMMMM do you think that is why over 90 of consumers in the USA (my unofficial numbers) are still confused about chimneys Herersquos a handy tool for working through this problem Seek out advice from people who know nothing about your business Form a focus group of acquaintances or (non-sweep) business contacts in your community and find out from them what would attract them to use your business This is a common practice with large businesses and corporations They test markets to get a feel for what the consumer thinks The goal is to avoid the traps that happen when you make assumptions about your customer base rather than finding out how they really think These traps cost money energy and time Quite honestly the business owner is just too close to the business to formulate the needed message It is just the way it is I know this is hard to believe but chimney performance maintenance and safety are not on the forefront of the consumer mind today

BY JERRY ISENHOUR OF CHIMNEY amp VENTING

CONSULTANTS IN CONCORD NCCoachrsquos Corner

The

Think Like The Customer

H

OCTOBER 12 SWEEPING 13

However it is much more than simply the marketing It includes the marketing message the phone scripting the procedures your service crews follow the way you follow up with quotes and reports It is each and every way you communicate with the client The simple paperwork you give on a job such as the inspection results is likely the most important part of the marketing process THIS is what may well take your customer from a small expenditure to one that we would classify as a TROPHY Doing this well is one of the things that separates the success stories from those that are missing the mark It boils down to understanding what the consumer is looking for and then providing the ldquocustomer experiencerdquo they are seeking What is the advice for this month Stop for a minute and look at your business from the perspective of a prospective client Ask yourself ldquoWOULD I DO BUSINESS WITH MErdquo Look at your written communication with your customers think about your conversations with them WOULD YOU BUY FROM YOU Would you be drawn as a customer to your business Or are your competitors getting your trophies I can guarantee that the folks who are selling to you are doing this

In this free enterprise system folks this is a tool for success Go for it with my best wishes for a successful fourth quarter of 2012 Apply yourself and remember the only person that can make that happen is the man in the mirror It is all up to you

The ball is in your court Just remember one of the important things about the trophy hunter or fisherman experience HE ENJOYS HIS PURSUIT He shows otherrsquos his trophies with pride it was a pure joy for him to obtain them Letrsquos make business and success fun

About the Author Jerry Isenhour an industry consultant coach and educator contributes this monthly article in Sweeping as a service to the industry For more information about how Jerry and his team can assist you and your team in the journey to successfully rise to the next level with your business take a look at his web site wwwchimneyandventingconsultantscom He can be contacted at jerrychimneyandventingconsultantscom or by phone at (704) 425-0217 See Jerryrsquos weekly video business tips on his Facebook page Chimney amp Venting Consultants

14 SWEEPING OCTOBER 12

Of Course I can Build You a Chimney

W e were recently called by someone who wanted us to install a chimney and wood stove in her back yard shop After parking the homeowner met me outside and we walked into the back yard shop to access the

chimney and stove installation After going over all the details and making sure we both understood what needed to be done so her shop could be nice and toasty she asked me to take a look at the stack stone chimney at her house She stated that the exterior was starting to crack As I had pulled into their driveway it was easy to see that their brick home had recently been remodeled and there was a newly-constructed stack stone chimney on the exterior wall facing the drive Immediately something odd had caught my eye My attention was drawn to the top of the chimney which appeared to have a black crown Remembering this I was more than happy to take a look

As we walked up to the chimney a few other things appeared strange to me The two-story chimney appeared too narrow and on top was a 13 x 13 chimney cap I asked the homeowner if the fireplace and chimney was constructed with block and she said ldquoYes up until this pointrdquo She indicated right where the rock was cracking I asked what material the rest of the chimney was constructed with and she replied ldquoOh the builder just framed it with 2 x 4s and plywood and insulated as you would the rest of the home He done a good job We were so proud we took pictures during constructionrdquo

Asking these questions not only helped with my understanding of the construction but also helped the homeowner see the potential fire hazard This chimney is now being torn down and rebuilt properly

Whatrsquos in your neighborhood

Chimney Sense DENNIS DOBBS NCSG

TECHNICAL ADVISORY CHAIR

OCTOBER 12 SWEEPING 15

t is imperative that you remain mentally physically and financially strong and secure to continue to support your family and business Letrsquos call this your life valuation

It seems to me that too many business owners work in the trenches sacrificing a big part of their lives forgetting about their life valuation Or it seems many are consciously postponing their life valuation until they near retirement What is wrong with living your life today AND when you retire

Taking the steps to allow yourself to enjoy your life NOW can lead to an unexpected but ideal side effect

Perhaps you need to do nothing more than make sure you leave work at a specified time to get to an intellectually-stimulating event or a place to relax or perhaps a physical exercise activity Do you belong to an organization group or club where everyone knows your name

Do you have the time to watch your children or other family members children participate in sports events plays or similar activities Or do you volunteer your time in your community church or NCSG

Would you like to take a few weeks or months off during the year and enjoy your life without worrying about your business running aground

If you decide that any of the above is a priority then you should have conviction to make it happen Better time management could help but chances are you need to increase cash flow to make this happen

Hiring a sales representative and implementing a new marketing

program can help boost sales and cash flow Perhaps an operations manager can help you achieve your goal Would that entail implementing systems and training

Hiring an outside coach or consultant can provide the expertise and rdquoextrardquo time commitment you simply do not have to help develop a strategy and tactics to rdquogit er dunrdquo Give up a little control in areas you do not have time to address and watch the rewards come your way

How you get there isnrsquot important What is important is that you know why you want to add resources to your business NOW to allow yourself to live your life NOW without losing all of your time and reducing the possibility of an emotionally draining burn out

AND AS ALWAYS

uuml Direct Vent Pro uuml Pellet Vent Prouuml Class ADuraTech

bull Same Day Shipment bull 16 Toll Free Lines To Assist You bullbull Proud Supplier Member To The NCSG bull

Serving Sweeps for 35+ Years

LARGEST INVENTORY

LOWEST PRICES

HEADQUARTERS

Itrsquos In Stock

1-866-880-3473

Business Valuation How About Life Valuation

BY BRIAN NOE CHFCreg CLTC

I

16 SWEEPING OCTOBER 12

ldquoMy company uses most products available to chimney contractors but Firesafersquos products and systems are hands-down the very best and the most profitable Great technical support and their constant improvements make the products even better which makes my company stand out over my competitionrdquo Kevin Knight Chadds Ford Chimney Sweeps PA

TO order call 800 TO order call 800--545545--66076607

infofiresafeinccom infofiresafeinccom wwwfiresafeinccomwwwfiresafeinccom

FireFireGuardGuard Ceramic mortar jointCeramic mortar jointCeramic mortar joint amp resurfacing systemamp resurfacing systemamp resurfacing system

PatentedPatented The most advanced chimney liner in the world

reg

CrownGuardCrownGuard Severe weather crown repair amp protectionSevere weather crown repair amp protection

Centering system for metal chimney liners

What is the interesting and unexpected side effect of putting your life first in the now

You have also increased the value of your business

Think about it ndash why wait until you are thinking about retirement to increase your business valuation to live your life As you near retirement the cost to increase your business valuation is expected to be higher As you near retirement will your energy level to accomplish this be lower

Will you be able to enjoy the same level of activity in your lifestyle when you approach retirement as you do now

Regardless of where you are in your life and business cycle what you have and have not done it will only take a few hours to commit yourself to increase your life valuation

Your increase in your business valuation will shortly follow

Let Life Happen ndash Enjoy It

About the Author Brian Noe of MW Financial Group Ltd was a guest speaker at the NCSG 2011 convention held in Hartford CT where he discussed How to Get Out of Business and The Economy and Animal Spirits Brian has a son Eric who served four years in the US Army Eric is ranked first in his class with a degree in Computer Science is working in his field and plans on attending graduate school in 2013 His daughter Kara recently graduated undergraduate school with distinction and is planning to attend graduate school to become a Physiciansrsquo Assistant Brian thoroughly enjoys helping others spend more time with their families and friends while becoming financially successful He can be reached at (860) 606-0834 or Brian_NoeMWFinancialcom

OCTOBER 12 SWEEPING 17

he most important thing to remember about customer communications is that it is decidedly a two way street Naturally you want to get your message out clearly and powerfully But it is arguably even more important that you hear what

your customers have to say to you As Bill Gates points out ldquoyour most unhappy customers are your greatest source of learningrdquo

The best approach to all customer communications is to think of your customers as more than just jobs for you more than just income sources Rather start to think of them as advisors mentors and critics to be listened to carefully thoughtfully and closely Sure listen to praise when you have earned it but listen even closer to criticism

When a customer criticizes your business he is in effect helping you make it better He is telling you what perhaps no one else will tell you He is telling you what you need to improve He is telling you how to be even more competitive and that is something you always want to hear Right

lsquoThatrsquos all well and good but how and when do I collect that input from my customersrsquo you ask Good question First realize that itrsquos not just you that will be collecting customer feedback Everyone in your organization who has any customer contact whatsoever is on that team That means all those people need to be trained in what to do to optimize that effort

Here are the kind of things they should have their antennae fine tuned forbull Anywordstoneorattitudefromacustomerthatmighteven

gently imply they are not completely happy with something about your business

bull Anysuggestionsforhowyoucouldmakethingsbetternomatter how weird or outlandish they might seem initially

bull Anyproblemwhatsoeverthecustomermayhaveencountered with your service no matter how trivial it may appear

bull Andofcourseanyangryresponsesaccusationsorcomplaints from customers

And these signs should be on your radar from the very first contact

If you or your employees view any of the above as even minor annoyances you have missed a huge huge opportunity to learn something about your business and to become increasingly competitive

Okay wersquove heard the complaints Now how do we respondFirst of all no matter what the situation no matter how angry or even abusive the customer is listen carefully to the complaint Ask questions to clarify that you have completely understood it Never take it personally You only want to help now

Once you are established in the role of ally your customer will relax and become more reasonable because he will know you are trying to help At this juncture at the very least you have created a customer who knows you are on his side and will honestly and openly address the issue And that is a very big win for you

But even if the customer remains unreasonable pay close attention to what he is telling you There are apt to be diamonds in his invective along with the mud

It is a great idea to log every complaint and I mean every complaint no matter how small This has to be done consistently and should be done immediately after the complaint has been heard By doing this you create a list of areas of potential weakness in your company to address And the sooner they are addressed the better If the same complaint resurfaces repeatedly then clearly it has not been adequately fixed

Fixes should involve everyone in the company because everyone needs to be on the same page all the time about what it is the company is striving to achieve And this way everyone gets to be a problem solver as well as a problem reporter That makes work a lot more enjoyable

Hey it sounds easy But it will never happen unless you give it your full attention It will never happen unless everyone in the company is tuned in and trained Believe me the results are well worth the effort because yoursquoll all be able to watch the company get better and better And the real bonus is when you make things better and better for your customers you make them better and better for you and your employees at the same time Itrsquos kind of magical that way

Go for it

The Feedback Loop

BY GREG POLAKOW OF COPPERFIELD

T

18 SWEEPING OCTOBER 12

reg WeatherShieldtops them all

Model WSA-TDWfor air cooled chimney

the authenticPO Box B Attleboro Falls MA 02763 (508) 695-7000 Fax (508) 695-4209wwwchimneycapscom

Improved Consumer Products Available from leading distributors nationwide

regWeatherShield

Although there

have been

many attempts

to copy it over

the past almost

40 years there

is only one regWeatherShield

Always ask for it

by name and

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of authenticity

on the top of

the cap

bull The industry standard for keeping out squirrels birds leaves and other debris

bull Works with single wall double wall triple wall or masonry chimneys

bull Sizes available from 3rdquo to 30+rdquo custom and oversize can be ordered Air cooled and non-air cooled 100 made in USA

bull Standard construction is 100 austenitic stainless steel also available in other alloys including copper and Type 316 for marinecoal appliances

bull Our pioneering work in chimney technology and metallurgy has made us a trusted source for products and problem-solving information

The Financial Impact of Customer ServiceDonrsquot take customer service for granted - the financial impact is huge

BY ERROL ALLEN

Customer service is what drives the success of the any business Some would surely say ldquoNo Errol a great product or service concept drives the success of any businessrdquo

While that statement is somewhat true a great product or service concept without great customer service is like expecting your beautiful garden flowers to flourish without your giving attention to them

I have often found that you donrsquot get upper managementrsquos or the ownerrsquos full attention regarding customer service unless you provide the financial impact to the company Customer service has a dual role as it both creates and preserves revenue

Let me explain why I believe this to be true

Customer service creates revenue via the word of mouth avenue When a great product or service is coupled with great customer service your customers become your ambassadors Their willingness to speak positively about your business leads to additional customers thereby creating additional revenue Recent research by the Technical Assistance Research Program (TARP) indicates that for every ten people hearing either positive or negative ldquoword of mouthrdquo information one person takes action

That one new customer should they receive the level of service expected will in turn keep the positive ldquoword of mouthrdquo cycle in motion Another form of revenue creation as a result of great

C

OCTOBER 12 SWEEPING 19

See for yourself

Wohler VIS SeriesThe Revolution in Visual Inspection Technology

bull 360deg pan- and 180deg tiltable camera eyebull Easily negotiates 90deg-bendsbull LED lighting illuminates the darkest environmentsbull Digital distance measuringbull Effortlessly inspect pipework air ducts vents cracks welding seams gaskets and much morebull Prevent problems before they occur

Wohler USA Inc bull 978-750-9876wwwwohlerusacom

Measure distance

BrilliantLED Screen

Pan amp TiltCamera

The Measure of Technologycustomer service are price increases TARP has also studied the impact of price increases on the customerrsquos willingness to continue to do business with companies In a study of the banking industry only 10 percent of survey respondents who had not experienced a customer service related problem expressed dissatisfaction with an increase in fees and charges This means that 90 percent of survey respondents were okay with the price increases due to the level of customer service provided by their particular bank

In regards to customer service acting as a revenue preserver there is one question that must be answered before we continue That question is - How much is your customer worth to your business Whether your company is small or large the need to determine what your customer is worth to your business is critical when calculating the amount of revenue being preserved by addressing customer service related issues For example if your business has 1000 customers and the average annual revenue generated by each customer is $400 If 10 percent of those customers experience customer service related problems thatrsquos 100 customers Bear with me as we start the calculations Now letrsquos assume that 50 of those customers donrsquot even bother to complain they just simply go away

Their decision to leave without complaining represents $20000 in lost revenue What about the other 50 that do complain Letrsquos say that yoursquore able to satisfy 40 (20) 40 (20) become frustrated with your attempts to satisfy and 20 (10) remain dissatisfied So now letrsquos consider the repurchase behavior of those complaining customers Should 10 (2) of the customers that yoursquore able to satisfy after they complain decide not to repurchase that represents $800 in lost revenue

In the frustrated with your attempts to satisfy group 25 (5) discontinue purchases with your company which represents $2000 in revenue On to the customers that remain dissatisfied after complaining - 60 (6) of this group decide not to repurchase from your company which means an additional $2400 in lost revenue The total potential annual revenue lost in this scenario is $25200 Wait therersquos more Remember the ldquoword of mouthrdquo factor discussed earlier

These dissatisfied customers will tell others about their experience with your company In this scenario when you consider the 50 customers

20 SWEEPING OCTOBER 12

$12900 as shown(includes trailer)

Click or Call to hear how Meyer Machine amp Equipment

can help YOU

YOU CLEAN CHIMNEYSWHY NOT CLEAN DUCTS

that left without complaining add the 13 customers that complained yet decided not to repurchase thatrsquos 63 customers who have the potential to utilize negative ldquoword of mouthrdquo marketing If these dissatisfied customers tell 10 additional people about their experiences (630 people) and 1 in 10 acts on the information (63 people) therersquos potential revenue missed due to dissatisfied customers

Even if the new customers average annual purchases equals $300 yoursquore still possibly facing $18900 in lost potential revenue Donrsquot forget about the cost side of poor customer service - the employee costs to resolve customer complaints and the material costs when rework is required to satisfy the customer Take this example and apply your real numbers to determine the financial impact to your business Whew Lotrsquos of calculations but itrsquos definitely worth it when it comes to determining the financial impact of customer service

The key to preserving revenue is to

1 Be consistent in your service delivery

and

2 Encourage your customers to complain

Consistency in your service delivery leads to loyalty less complaints and even more important fewer reasons for the silent defections of the non-complainers Encourage your customers to complain as this gives you an opportunity to retain their business The example above illustrates the financial impact of non-complaining customers Offer multiple ways to complain - at the point of purchase on your website via chat 1-800 s Donrsquot forget to monitor social media for comments regarding your company and respond to the complaints in a timely manner Remember donrsquot take customer service for granted The financial impact is huge

About the AuthorErrol Allen has over 25 years of experience in the customer service industry including 13 years in a management role Having held positions as an Internal Customer Service Consultant Call Center Quality Manager and Operations Analyst Errol understands the need for a ldquosystemsrdquo orientation to providing excellent customer service Errol has also designed customer service training programs for the ldquofront linerdquo associate to ensure employee confidence when interacting with customers He is a member of the American Society of Quality which promotes the practical application of quality knowledge across multiple industries Info httpwwwerrolallenconsultingcom (This article first appeared online at wwwcustomerservicemanagercom)

CSIA Update wwwCSIAorg

Publication for CSIA Certified Chimney Sweepregs

ADVERTISEMENT

By Donna Kasmer CSIA Certification Coordinator

Speakers and authors can use the online CEU Application for Course Credit to submit classes and articles for consideration by CSIA and NFI

Applying for Course Credit

Each course instructor must submit a CEU Application for Course Credit for approval each time a class is presented If the course objective summary and instructor qualifications have not changed dates and locations may be added to the original application within the two-year cycle After two years all courses must be resubmitted with new outlines and handouts including new dates and locations

When the application is filled out online it is sent to CSIA and NFI at the same time for consideration You will receive notification from both organizations when your application has been approved The notification will list the CEUs awarded and instructions on how to ensure that your students will receive CEUs for attending

To apply just visit wwwCSIAorgapplyforCEUs to go to the Continuing Education Units page that will give you all the information and instructions you will need to apply for CEUs as a speaker

Earning CEUs for Articles Written

You may also apply for CEUs if you have written an article for a professional sweeping publication As long as your subject matter falls under one our CEU categories it may be eligible for CEUs To submit your published article for consideration visit wwwCSIAorgapplyforCEUs and follow the instructions online

Writing and having a hearth industry paper or article published may be eligible for CEUs based on the following requirementsThe article mustbull Pertaintothehearthindustryorthe

CCSs scope of work

bull Bepublishedwithinthecertificationcycle

bull Beatleast500wordsinlengthThe author must

bull SubmitapplicationforCEUswithin60daysofpublication

bull Submitacopyofthearticlewith publication name date of publication and word count

bull SubmitthetypeofCEUcategoryorcategories of the article

CEU Information for Speakers and Authors

The Chimney Safety Institute of America has created a new blog titled Wisdom from the Hearth (online at chimneysafetywordpresscom) to help keep homeowners one-step ahead of the potential problems that can plague their fireplaces and chimneys Topics covered on the blog includeEPAcertifiedstoveschimneyswifts winter-preparedness media mentions and moisture content Blogs will be posted at least once weekly throughout the year and twice weekly during the home heating season

If you are interested in blogging for CSIA please contact Melissa Heeke CSIArsquos Director of Communications and Marketing at mheekecsiaorg

Blog submissions are due via email no later than three business days before the day you are scheduled Here are a few tips to keep in mind while bloggingbullPleasekeepblogstoaround300

words or lessbullRemembertotalkinaconversational

voice Be yourself and avoid using jargon

bullSpeakpersonallyandinapositiveup-tempo tone

bullBuildarelationshipwiththereaderwithout trying to sell the CSIA or your company Lists of tips suggestions or creative ideas are also good subjects for drawing in readers

Wisdom from the Hearth

CSIA Introduces New Blog Seeks Guest Bloggers

ConnecticutMichaelOverstreetbullMichaelrsquosChimneyServiceandRestorationbullVernon

IllinoisClayNelsonbullCleanSweepbullCollinsvillePatrickSimmsbullSuperiorChimneyServicesCorpbullLombard

IndianaTravisBeckleybullBeckleyrsquosChimneyServicesbullCoalCity

MichiganScottFreibergbullStanrsquosFireplaceampChimneyServicebullFentonErnieHillbullRockfordChimneyServicebullSouth LyonSueWhitebullRockfordChimneyServicebullSouth Lyon

MinnesotaCaleAndersonbullAirProLLCbullAppleValleyAaronOslundbullJackPixleySweepsbullAndover

AaronRotheringbullDanorsquosChimneySweepbullRochesterZacharyWilliamsbullDanorsquosChimneySweepbullRochester

MissouriJohnVGodfreybullA+ChimneyServicesLLCbullRollaJasonPatrickbullShamrockQualityServicesbullStLouisMitchellSaundersbullAdvancedChimneyTechniquesIncbullJamestown

New YorkJaredGuernseybullHolySmokeStoveFireplaceChimneybullDryden

OhioAnthonyRamseybullEliteChimneySolutionsbullBeavercreek

OklahomaKeithHudginsbullCleanDeanrsquosChimneySweepServicebullTulsa

TravisMcMorrisbullCleanDeanrsquosChimneySweepServicebullTulsa

PennsylvaniaJohnMcDonaldbullChimChimneySweeps-DJCrossIncbullMediaLJosephOchalbullChesterCountyHearthampHomebullElversonKyleBSmithbullChimChimneySweeps-DJCrossIncbullMediaChristopherTStarrbullChimChimneySweeps-DJCrossIncbullMedia

TenneesseJoshDavisbullCustomer1stAirDuctCleaningampChimneySweepbullMilton

TexasBradleyDassonvillebullACContractorsIncbullLongviewChristopherHessbullAtlasChimneybullLeanderAdamJamesbullACContractorsIncbullLongview

ADVERTISEMENT

Congratulations to Our New CSIA Certified Chimney Sweeps

The Chimney Safety Institute of America Inc (CSIA) sponsors theCERTIFIEDCHIMNEY

SWEEPreg certification

program The CERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETYINSTITUTEOFAMERICAreg trademark is a registered trademark of the CSIA and was developed especially for this program and is a symbol of your professionalism understanding of and dedication to your industry Display it with PrideUseitCorrectly

Who may use the Logobull SoleOperatorndashIndividualswho

maintain a sole proprietorship are currently a CSIA Certified Chimney

Sweep have no other employees and have signed the CSIA Code of Ethics are granted a royalty free limited license to usetheCERTIFIEDCHIMNEYSWEEPCHIMNEY SAFETY INSTITUTE OF AMERICAreg Logo

bull PartnershipndashCompaniesorganizedasa partnership are granted a royalty free limitedlicensetousetheCERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETYINSTITUTEOFAMERICALogoregprovided the partner performing the sweeping andor inspection is currently a CSIA Certified Chimney Sweep and signed the CSIA Code of Ethics

bull MultipleEmployeeCompanyndashCompanies with multiple service technicians are granted a royalty free limitedlicensetousetheCERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETY

INSTITUTEOFAMERICAreg Logo provided that at least one individual who is currently CSIA Certified Chimney Sweep and signed the CSIA Code of Ethics is on the job site performingsupervising the sweeping andor inspection If a work order or equivalent document is provided to the customer the CSIA Certified Chimney Sweep must sign the document and clearly printhishercertificationnumbernexttothe signature

If you have questions about the correct useoftheCERTIFIEDCHIMNEYSWEEPCHIMNEY SAFETY INSTITUTE OF AMERICAreg Logo write or call CSIA at 2155CommercialDrivePlainfieldIndiana46168(317)837-5362orfax(317)837-5365emailofficecsiaorg

Using the CSIA Certified Chimney Sweepreg Trademark

QR code generated on httpqrcodelittleidiotbe

Now you can access more of the industryrsquos favorite seminars in a self-paced online format Itrsquos easy with CSIArsquos eLearning program mdash offered every week

Need to renew your CSIA Certified Chimney Sweep credential You

can now earn all of the CEUs entirely online We offer individual

sessions in affordable bundles so you can earn just the CEUs you

need $39 per session $99 for 3 sessions or $149 for 5 sessions

Ready to get started Learn more and register right now

W W W C S I A o r g E L E A r N I N g( 3 1 7 ) 8 3 7 - 5 3 6 2

Good for you your business and your busy schedule

Online review sessions also available weekly

ADVERTISEMENT

OCTOBER 12 SWEEPING 25

ProgressivePerksBY DEBBIE CORNELIUS

MEMBERSHIP DEVELOPMENT COORDINATOR

Two Great Ways to Increase Your Income

Money is tight for everyone these days so many of your clients are using credit cards to make necessary repairs and upkeep to their homes This is why it is important to accept credit cards in your business However understanding the fees typically charged to merchants by payment processors can be more than confusing

Complete Merchant Solutions (CMS) one of NCSGrsquos benefit providers will help you understand the various fees charged in a transaction and how you can reduce these fees

Already accepting credit cards Take the time to find out if you are getting the best rates you can by contacting Allan Maughan at 877-267-4324 Ext 132 or email amaughancmsonlinecom

When a person calls your office you have your businessrsquo most important person on the line Someone who is investigating your service needs something and will likely be doing business with you Since many of these prospective customers will be placed on hold Commercials On Hold provides

an excellent way to brand your business and promote your full range of services before they talk to a member of your staff

There are several messages to choose from and NCSG members are eligible for a discount Contact Allen Gaughf at 800-832-4653 Ext 225 or visit wwwCommercialsOnHoldcom

SUPERORDER CUT-OFF

LATEstock ground

orders placed bystock freight

orders placed by

Saturday Delivery Also AvailableVisit whitecapscom or call 8003352534 for more details

Made in the USA | Est 1998 | 8003352534 | whitecapscom

26 SWEEPING OCTOBER 12

REGION 6

NCSG Charter Members

Paul Bourque Huntsville AL

Don Leavitt San Diego CA

David Harris Broken Arrow Oklahoma

Dan Wheeler Santa Rosa CA

John Cline Menlo Park CA

Dale Meisinger N Augusta SC

Alan Hisey St Louis MO

Eva B Horton Greenwich CT

Harry Richart Hasbrouck Heights NJ

NewNCSGMembers

REGION 3

REGION 2

REGION 5

REGION 4

NCSG REGIONS

REGION 1

Connecticut Vermont Massachusetts New York Maine Rhode Island New Hampshire

REGION 2

Delaware District of Columbia Maryland New Jersey Pennsylvania

REGION 3

Alabama Florida Georgia Mississippi North Carolina South Carolina Tennessee Virginia West Virginia

REGION 4

Illinois Indiana Kentucky Michigan Missouri Ohio

REGION 5

Arkansas Colorado Iowa Kansas Louisiana Minnesota Nebraska New Mexico North Dakota Oklahoma South Dakota Texas Wisconsin

REGION 6

Alaska Arizona California Hawaii Idaho Montana Nevada Oregon Utah Washington Wyoming

MARYLANDGaryCliftbullFire-SafeChimneySweeptGTCliftIncbullPasadena

NEW JERSEYRaymondBondbullMercerCountyChimneyServicesbullHamilton

GEORGIA ArvydasDidasbullAtlantaChimneyWorxLLCbullAtlanta

OHIOMichaelLentzbullEastsideFireplaceampContractingbullCygnet

COLORADOSeanPeckbullAshesAwayLLCbullDurango

CALIFORNIA StevenLovsteenbullOliverTwistChimneySweepandAirCleaningbullHuntington Beach

ErrolDavisbullTheChimneySpecialistbullHuntingtonBeach

OCTOBER 12 SWEEPING 27

The 2012 ndash 2013 offers are being added daily in the ldquoMembers Onlyrdquo section of the NCSG website at wwwNCSGorg So start checking for these new offers each week These coupons will be good until June 30 2013

AirjetDivisionofContinentalIndustriesbullAlphaAmericanCompanybullCondarCompanybullCopperfieldChimneySupplybullDuctCleanersrsquoSupplybullEarthcoreIndustriesLLCbullENERVEXIncbullFiresafeIndustriesbullFireside

DistributorsbullHY-CCompanybullLifetimeChimneybullLindemannChimneySupplybullMattersoftheHearthbullMeyerMachineampEquipmentbullNationalChimneySupplybullOlympiaChimneySupplybullSaverSystemsbullSNEWS-TheChimneySweepNewsbullStoveBuilderInternationalInc(SBI)bullWakefieldBrushbullWohlerUSAIncbullZ-Flex

2012 ndash 2013 SWEEPS ADVANTAGE COUPON PROGRAM

SAVERSYSTEMS

SAVE UP TO $50Purchase 5 gallons Chimney Saver Water Repellent (Water or Solvent-

Base) frac12 gallon CrackMagik Crack Sealant and 5 gallons CrownCoat Brush Grade Crown Repair from your Distributor - $40 Cash Refund by mail

SAVE UP TO $42Buy a 24 lb container of Cre-Away Pro and Cre-Away Applicator from

distributor and receive a FREE Case of 6 (lb) Cre-Away Creosote Modifier by mail

SAVE UP TO $41Purchase 2 cases of 12 (32oz) bottles of ACS and receive a FREE Case of

12 (32oz) bottles of Home amp Hearth Cleaner

STOVE BUILDER INTERNATIONAL INC

SAVE UP TO $ 69FREE Moisture Reader with the purchase of a Flame NXT-1 Wood Stove for

the Month of September and October 2012

HY-C Company

SAVE UP TO $ 75Purchase 30 Draft King or Big Top HY-C chimney caps and receive $75

rebate

SAVE UP TO $ 25Place your first order of HY-C Roof VentGuards or Dryer VentGuards (min

12) and receive a $25 rebate

SAVE UP TO $250 FREE freight on your first Fire Chief Wood Furnace order

LIFETIME CHIMNEY SUPPLY SAVE UP TO $400 Buy one liner kit and get one of equal or lesser value FREE

Share your memories NCSG seeks contributions for the History Project

NCSG is currently working on a history project to help the organization capture

our shared history since the organizationrsquos beginning If you have interesting

information fun photos or official Guild communications that may be of

interest please scan and email them to historyncsgorg Please note Not all

material will make it onto the Guildrsquos timeline but may be included in another

area of the history project

28 SWEEPING OCTOBER 12

hellip when opportunity calls we answer 1-800-875-8118

wwwcomnetmessagecom

Benefits of Answering Service

Award Winning Telephone Agents

Never Miss A Call

Better Time Management

Appointment Scheduling

Affordable

Member Get a Member ProgramGuidelines for IndividualsDid you know that by promoting membership in the NCSG you help the

Guild meet its goals AND you will reap rewards too To take advantage

of potential savings on your next NCSG dues simply visit wwwNCSGorg

to obtain a copy of the membership application form Make sure you put

your name under Item 2 ldquoWho referred you to the NCSGrdquo OR you may

send an email to dcorneliusncsgorg and request that NCSG membership

information be sent on your behalf to people who should join Please

provide the complete contact information ie name address telephone

number and email address if available

Your participation in the Member-Get-A-Member program helps

strengthen the Guildrsquos membership and allows you to win too

bull You get $5000 off membership dues for each new member

(1-4 new members)

bull You get Free membership Dues (equal to 1 year) when you recruit

5+ new members

Save some money on your next NCSG dues by simply promoting

membership in the NCSG at every opportunity you havet

NCSG Membership Referral Reward Guidelines for Non-ProfitsEffective 912012

Your non-profit can benefit when new NCSG Members mention your

organization under Item 2 ldquoWho referred you to the NCSGrdquo on the NCSG

membership application or you may send an email to membership

ncsgorg and request that NCSG membership information be sent on your

behalf to companies who should join Please provide the complete contact

information ie name address telephone number and email address if

available

Eligible Organizations Non-profit organizations (ie State and Regional

Chimney Sweep Guilds HPBA Affiliates)

Referral Reward $100 per New NCSG Voting or Dual Member

Reward Earned Upon receipt of NCSG membership application and

payment (full or first installment)

Reward Paid Paid to the organization within 10 business days of receipt of

membership application and payment

New Member - Has not been a member of the NCSG for at least two (2) years

Refer New Members and Be Rewarded

OCTOBER 12 SWEEPING 29

few years ago I wrote an article about being inspired by our youth Looking at the world around us the challenges we tend to let bog us down domestically as well as around the globe I thought it might be worth sharing some of that information again After all you

donrsquot have to have children of your own to appreciate the immense impact they have had are having and will have on our world If you ever take a moment to look around and notice the influence and passion of our youth you canrsquot help but be motivated by their drive

Sure kids can be a challenge (then again so can adults) but itrsquos often in their inhibitions that they discover a potential that as adults we often forget If we just take a step back from our frustration there is a lot of inspiration we can take from the youth of this world

In 1995 twelve year old Craig Keilburger was distracted during his morning breakfast on his way to the comics section of the newspaper He didnrsquot make it past the first page as he was lured into an article about the exploitation of child labor in Asia He was moved to research the situation and as he did he became increasingly self-motivated to do something about a growing problem throughout the world

Craig asked for some volunteers at school and eleven hands went up As simply as that Free the Children was formed with the passion of twelve 12-year-olds Today a handful of Nobel Peace Prize nominations later Free the Children is the worldrsquos largest network of children helping children through education More than one million youth have been involved in their programs in more than 45 countries These ldquokidsrdquo have built over 450 schools delivered more than 200000 school and health kits to students shipped more than 11 million dollars in medical supplies lobbied corporations to adopt

standard labeling for child-labor free products and improved water and sanitation conditions around the world And thatrsquos just the tip of the iceberg Visit wwwfreethechildrencom to learn more about the inspired commitment of these youth

David B Smith a college student at the University of California-Berkeley was motivated by his own personal struggles and those of his friends Concerned with the local issue of the rising costs of tuition and the lack of affordable housing near campus he formed a group to see what they could do about it Their approach was not to complain and protest but rather to work within the system to affect change

Within the year the group organized the first-ever Cal Lobby Day which brought 150 students to the California State Capital in Sacramento They didnrsquot stand outside and protest Instead they went inside and met with more than 90 percent of the legislature The group got these officials interested engaged and willing to help By the end of the semester they saved students throughout California $93 million by stopping student fees from being raised and they got $30 million earmarked for student housing

Smithrsquos initial success led to the formation of Mobilizeorg (wwwmobilizeorg) whose now national mission it is to educate empower and inspire young people to increase their civic and political participation The grass roots approach that Mobilzeorg uses is to encourage young people to personally meet with their representative decision makers speak their language and negotiate with them using techniques that are familiar to them The legislative strategy of these youth and their associated success mirrors the approach that NCSG encourages among its own members

BY MARK MCSWEENEY CAEEXECUTIVE DIRECTOR

Perspective

Find Your InspirationldquoWhat you do makes a difference and you have to decide

what kind of difference you want to makerdquo ndash Jane Goodall

A

30 SWEEPING OCTOBER 12

A couple of years ago David Smith explained their success this wayhelliprdquoBecause we start at a place that encourages young people to look inside themselves and then project that image of a better world on our society we are facilitating the use of the most powerful energy we have ndash our passionrdquo

Sparks of inspiration from youth are present all around us We just have to be open to them

As many of you know I have had the joy of being involved with Rotary Internationalrsquos youth exchange program This year marks my eighth year coordinating the outbound recruitment placement and orientation activities for my district Over that time I have had the honor of placing almost 70 high school students into 30 different countries around the world As part of the district team I also have the thrill of having worked closely with at least that many students who have traveled to Indiana from their native countries to experience and learn our relative taste of American culture

Working directly with these teens each year I am in awe of their perspective and enthusiasm and I marvel at their drive determination and overwhelming desire to further develop their appreciation of our world community By the age of 18 these young men and women have experienced more of the world around us than most of us will ever know Yet they continue to explore every opportunity they have to fuel their own passion to learn more For them enough is never enough

Thatrsquos exactly what organizations like the National Chimney Sweep Guild and the Chimney Safety Institute of America think about education The best are never satisfied The best are never done learning The best in our industry belong to the Guild and seek certifications in their field not merely for attainment of the credential but rather to feed their desire to continually learn and continually improve

Whether yoursquove been in this business for thirty days or for thirty years you owe it to yourself and to your customers to pursue every chance you can to keep yourself as professionally and technically tuned as possible As the great Aristotle said ldquoAll men by nature desire knowledgerdquo

And lest you think learning is limited to youth I recently read a quote from the swimming trainer of a 73-year-old woman When speaking of her determination the trainer said that she taught him ldquoThere is no age attached to a student that quest is without a numberrdquo

Companies that truly embrace continuous improvement continuously seek opportunities to improve the way they do business ndash operationally as well as technically Be humble enough to recognize that a better way may exist and challenge yourself to find it

You work hard to produce income for your business Your expenses should reflect your companyrsquos strategies Money can be hard to come by and once you get it you donrsquot want to lose it But a smart

business person knows that putting money back into their business is not losing it itrsquos investing it Best of all itrsquos investing it in you in your business

19th century American explorer Robert Perry said ldquoThe time to prepare for your next expedition is when you have just returned from a successful triprdquo This is certainly the case for the exchange students I work with every day and that perseverance is clearly demonstrated by youth like Craig Kielburger and David Smith I truly believe that all of us adults could benefit from spending more time watching and learning from the youth around us

Find your passion and let it ignite you If your flame starts to flicker look for inspiration around you in perhaps the least likely of places Helen Keller once said ldquoLife is either a daring adventure or nothingrdquo Herersquos to you on your expedition

Until next time I continue to wish you every success

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Featuring

Visit wwwchim-prolinercom for more detailsbull 2000 Industrial Ave bull Sioux Falls SD 57104

1-800-582-1392

OCTOBER 12 SWEEPING 31

Display Ad Index

Darwin Awards

Have you snapped a photo of a peculiar chimney in your area that made you shake your head in disbelief

Send it to Melissa Heeke at mheekencsgorg for publication in Sweeping Or mail it to NCSG 2155 Commercial Drive Plainfield IN 46168

Page Advertiser Phone Email or Website Address

30 Ahrens Chimney Technique 800-582-1392 ahrenschimneyqwestofficenet

21-24 Chimney Safety Institute of America 317-837-5362 wwwcsiaorg

13 Cobra Chimney Caps 888-463-0636 salescobrachimneycom

28 Communications Network Inc 800-875-8118 tkempercomnetmessagecom

9 Copperfield 800-247-3305 wwwcopperfieldcom

ENERVEX Inc 800-255-2923 infochimneyfanscom5

16 Firesafe Industries Inc 800-545-6607 wwwfiresafeinccom

8 Hose Master 800-221-2319 bobdanielshosemastercom

18 ICP 508-695-7000 wwwchimneycapscom

BC Lifetime Chimney Supply LLC 877-234-7473 wwwlifetimechimneysupplycom

7 Lindemann Chimney Company 800-722-7230 wwwlindemannchimneycom

20 Meyer Machine amp Equipment 800-728-3828 wwwmeyermachinecom

6 National Chimney Supply 800-897-8481 wwwnationalchimneysupplycom

11 Olympia Chimney Supply 800-569-1425 wwwolympiachimneycom

32 Orion Safety Products 800-637-7807 wwwchimfexus

4 Sand Hill Wholesale 800-258-5496 wwwsandhillwholesalecom

3 Smoktite 866-439-0069 wwwsmoktitecom

15 Sweeprsquos Choice 866-880-3473 infosweepsamericacom

25 Whitecaps 800-335-2534 wwwwhitecapscom

19 Wohler 978-750-9876 wwwwohlerusacom

What we have here is your basic palm frawn spark arrestor in Logan Heights San Diego CA Unfortunately (or fortunately depending on how I look at it) my job was across the street and I could not investigate further

Submitted by Eron Armour of Armour Chimney Service in San Diego CA

October 19 2012Albany NYCSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

October 22-26 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

October 29 ndash November 1 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 2 2012CSIA Technology Center CSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

November 5- 9 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 12-16 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

Dates amp Events

Please send notice of your events for NCSG Dates amp Events listings at mmcmahonncsgorg for inclusion here in weekly posts to the discussion list and online at wwwNCSGorgdates The event must be considered educational or informative for the industry (sales events and open houses will not be listed)

32 SWEEPING OCTOBER 12

ClassifiedsGotta chimney question Sizing Codes Call Royal Edwards Make Royal your tech department CALL NOW 813-982-0219 for on-call tech support Continuing Education special bonus ndash ask how you can get the Friday morning E-Blast for FREE CALL NOW 813-982-0219

GasVent Software for Sizing Chimneys only $195 Call 1-800-648-9523 for more info and visit wwwelitesoftcom to download a free trial version

Chimney Sweep business for sale iin the Northern Rocky Mountains of New Mexico Services a large area with three ski resorts in the service area Equipment and signed three year contracts goes with the business Business is well established For pricing and other info please email your questions to ridgeriders1gmailcom

CLASSIFIED ADS FREE FOR NCSG MEMBERSMemberscanrunone35wordclassifiedfreeeachyearRegularlyclassifiedadsare$2wordor$1wordforNCSGmembersClassifiedadsarenon-commissionableandmustbe pre-paid To place a classified ad please contact Megan McMahon at mmcmahonncsgorg or (317) 837-1500

The Original Chimney

Fire Extinguisher

Tested amp Proven to Quickly amp Safely

Extinguish Chimney Fires

u DisplayerShipper Holds 8 Individually

Packed Chimfex

u Available in English-French Packaging

for Canadian Market

ORION SAFETY PRODUCTSEASTON MD 21601

MADE IN USA

This device is not approved or permissible for use as an alternative for fire

extinguishers in any building where fire extinguishers are required by law ordinance

or fire marshal regulation

ORDER NOW FOR QUICK DELIVERY

CALL YOUR LOCAL DISTRIBUTOR OR CALL US AT

800-637-7807VISIT OUR WEBSITE AT

WWWCHIMFEXUSCOM

Your Source for SAFETY InformationNFPA Public Education Division bull 1 Batterymarch Park Quincy MA 02169 wwwnfpaorgeducation

Carbon

Often called the silent killer carbon monoxide is an invisible odorless colorless gas created when fuels (such as gasoline wood coal natural gas propane oil and methane) burn incompletely In the home heating and cooking equipment that burn fuel can be sources of carbon monoxide

FACTSbull A person can be poisoned

by a small amount of CO over a longer period of time or by a large amount of CO over a shorter amount of time

bull In 2005 US fire departments responded to an estimated 61100 non-fire CO incidents in which carbon monoxide was found or an average of seven calls per hour

KKK CO alarms should be installed in a central location outside each sleeping area and on every level of the home and in other locations where required by applicable laws codes or standards For the best protection interconnect all CO alarms throughout the home When one sounds they all sound

KKK Follow the manufacturerrsquos instructions for placement and mounting height

KKK Choose a CO alarm that has the label of a recognized testing laboratory

KKK Call your local fire departmentrsquos non-emergency number to find out what number to call if the CO alarm sounds

KKK Test CO alarms at least once a month replace them according to the manufacturerrsquos instructions

KKK If the audible trouble signal sounds check for low batteries If the battery is low replace it If it still sounds call the fire department

KKK If the CO alarm sounds immediately move to a fresh air location outdoors or by an open window or door Make sure everyone inside the home is accounted for Call for help from a fresh air location and stay there until emergency personnel

KKK If you need to warm a vehicle remove it from the garage immediately after starting it Do not run a vehicle or other fueled engine or motor indoors even if garage doors are open Make sure the exhaust pipe of a running vehicle is not covered with snow

KKK During and after a snowstorm make sure vents for the dryer furnace stove and fireplace are clear of snow build-up

KKK A generator should be used in a well-ventilated location outdoors away from windows doors and vent openings

KKK Gas or charcoal grills can produce CO mdash only use outside

HOMEHEATINGEQUIPMENTHave fuel-burning heating equipment and chimneys inspected by a professional every year before cold weather sets in When using a fireplace open the flue for adequate ventilation Never use your oven to heat your home

MonoxideCarbonMonoxide

SafetySafety

NCSG Innovation 2013 Convention and Trade Show Hotel reservations are now being accepted for NCSG Innovation 2013 at Chateau on the Lake in Branson MO April 4-7 2013 Just call 1-888-333-LAKE (5253) and mention that yoursquore with the National Chimney Sweep Guild to lock in rates starting at $129 for a mountain view and $134 for a lake view

Get ready for some RampR Yoursquore earned it

National Chimney Sweep Guild2155 Commercial DrivePlainfield IN 46168

1209

CALL 877234PIPE

CHIMNEY LINER KIT SPECIALBUY 2 LINER KITSGET 1 FREELiner kit special offer valid on your first order only

Single Wall 316L 6 times 25 $24500Single Wall 316L 6 times 35 $28500Smooth Wall 316L 6 times 25 $28250Smooth Wall 316L 6 times 35 $33749

QUALITY bull PRICE bull SERVICE

New Customer Special

20 OFF ALLCUSTOM ORDERS

Visit our websitewwwLifetimeChimneySupplycom

FREESHIPPINGWITH YOUR KITPURCHASE

Page 7: October 2012

Lindemann Chimney Supply Expanding in the Midwest

Lindemann Chimney Supplyrsquos Lake Bluff Illinois location has moved to bigger and better quarters The new warehouse location will be located in Lake Bluff at 110 Albrecht Drive This is just off of Highway 43 otherwise known as North Waukegan Road which is just a few miles off Interstate 94

ldquoWe have outgrown our space which is a good problem to have stated Rob Lindemann CEO Since this location houses our service company Lindemann Chimney Service as well as our Midwest supply location we needed expansion room to stay on track with our goals During the time we have been in our old office we have quadrupled our sweep base and tripled our office staff Our warehouse has been undersized for some time so this new space was greatly neededrdquo

This new warehouse features a large open warehouse space with two loading docks and one drive up bay for customer pickup Company President Jeff Wiles has this to say ldquoIrsquom excited about this expansion We have seen excellent growth in the Midwest and this location allows us to continue to expand offer more products and to serve our customers betterrdquoThe new Lake Bluff location will still retain the same toll-free number (800-722-7230) Here is their new location information and local phone numbers

Lindemann Chimney Supply110 Albrecht DriveLake Bluff IL 60044Toll-free 800-722-7230Local phone 847-549-7994Fax 847-549-7995wwwlindemannchimneycom

IndustryWatch

The Guaranteed Solution to Smoking FireplacesM E C H A N I C A L V E N T I N G O F F I R E P L A C E S

Contact us for more information

bull Create the perfect draft for fireplaces stoves BBQs and more

bull No major renovations or modifications to fireplace or chimney

bull Easy no-mess installation

RS Chimney Fan

wwwchimneyfanscominfochimneyfanscomP 8002552923

Industry Watch PolicyNCSG encourages industry partners to submit press releases to Melissa Heeke Sweeping The Journal of Chimney amp Venting Technology editor via email at mheekencsgorg Submissions should contain items of interest or importance to the chimney and venting industry Submissions should not contain direct solicitations prices or a call to action on the part of our readers Submissions may contain images or artwork attached in a jpg format In all cases NCSG reserves the right to edit submissions to fit space limitations keep the release and publish at a later date or refuse to publish the release for any reason Neither publishing nor refusing to publish the submission should be considered a statement of NCSGrsquos opinion regarding the release

5OCTOBER 12 SWEEPING

6 SWEEPING OCTOBER 12

ave you ever heard of a spark list Itrsquos like a parking lot for your ideas that you donrsquot want to lose but

you arenrsquot able to act on right now Itrsquos October Letrsquos face it if yoursquore a single owner-operator you likely arenrsquot going to be ordering new uniform shirts for yourself unless you really really need them You know what yoursquod like to order when you have a minute Theyrsquore nothing like your usual black t-shirt

Add it to your spark list

Your spark list can be something as simple as a clean notebook or a new word document (if yoursquore in the office) The catch is your ideas are the only things allowed on that list No to-dos Just ideas Therersquos something freeing about knowing that yoursquove captured that idea too

Have a great idea for a new service to add next Spring Add it to your spark list

How about a phrase you heard that yoursquod like to work into your marketing Spark list

Maybe a unique idea that yoursquove pulled from a service company in another industry Spark list it

Then when you need that spark of inspiration pull out your list Sitting down for your annual strategy session with your board of advisors (be it your spouse or your MIX group or something in between) THIS is the stuff that will spark your creativity and will give you great new ideas for your next move This isnrsquot a to-do list but it can be Therersquos something freeing about knowing that yoursquove captured that idea too Can you combine a couple of your sparks into something that will really get you moving on a day when you really just want to stay inside

Catch your breath Grab a clean notebook Start catching those ideas for a future spark of inspiration

All the best this season

MELISSA HEEKE CAENCSG DIRECTOR OF COMMUNICATIONS

EditorrsquosLetter

H

OCTOBER 12 SWEEPING 9

Hose Master Invented the Wheel

Smooth-N-Lite bullYourchoice-304or316stainlesssteelcoils5rdquo-8rdquodiameters bullInterlockedseamsareeasytoflex bullSmoothinnerwall bullCrushresistant bullIdealforsmoothwallapplications bullAvailableinroundovalorrectangle

HeavyFlex bullYourchoice-304or316stainlesssteelcoils bullInterlockedseamsareeasytoflex bullSmoothinnerwall bullHighlycrushresistant bullIdealforfireplacerelines bullAvailableinroundovalrectangleorDial-A-Flex

UltraPro bull Patentedrolllockseamdesignforeasyflexibility bullLargebendrange bullSteepcorrugationslope-resultinginhighcrushresistance bullIdeallysuitedforforbothstraightandmultiplebendrelines bullUncoilseasilyrightoutofthebox

NEW

CopperfieldkeepsturningthewheelwithHomeSaverrsquosnew Smooth-N-LitelinerSmooth-N-Litetakesawaythestiffnessand clumsinessnormallyassociatedwithsmoothwallliner-itgivesyouldquosmoothrdquowithnoheadacheNestlingintoHomeSaverrsquosfamousfamilyofUltraProProRoundFlexRectangleFlexOvalFlexandDial-A-FlexCopperfieldrsquosnewSmooth-N-Litegivesyouthesuperiorweight flexibilityandstrengthyouneedforsmoothlinerapplications

Copperfield Chimney Supply Technical800-246-1926Support800-247-3305

Manufactured by Hose Master Exclusively For

When It Comes to Chimney Liners

Almost50yearsagoSamFotiHoseMasterrsquosCEOredesignedinterlockedmachine technologyHisinnovationsarestillthecoreofmanufacturingflexiblechimneylinertoday

HeavyFlex bull 25yearsagoSaminventedRectangleFlex OvalFlexandDial-A-Flextechnology

UltraPro bull 15yearsagoSaminventedUltraPro-the onlypatentedroll-lockdesignlight-weight linerwithextremeflexibilityandcrush resistance

Smooth-N-Lite bullTodaySamhasdesignedSmooth-N-Lite- thelightinterlockedlinerforsmoothwall applications

and now he invented Smooth-N-Lite

Now We Have It All

All Flexible Liner Is Not Created EqualLet Us Prove It

1964

1983

2000

2012

Pro amp UltraProInvented UltraPro - the only patented roll-lock design light-weight liner with extreme flexibility and crush resistance

Redesigned Interlocked Machine TechnologyInnovations are still the core of manufacturing flexible chimney liner today

HeavyFlexInvented RectangleFlex OvalFlex and Dial-A-Flex technology

Smooth-N-LiteToday Sam has designed Smooth-N-Lite the light interlocked liner for smoothwall applications Manufactured on the same machine technology he invented in 1964

Meet Sam Foti Hose Master CEO engineer and innovator

In 1964 Sam got involved with interlocked products Identifying the problems associated with manufacturing the hose Sam redesigned the tooling and machinery to not only produce a consistent interlocked hose but to also speed-up the production

Today the results of Sams ingenuity is the technology used throughout the industry in the production of interlocked products His designs not only changed the way that stripwound hose is made but the way that it is used and perceived in the industry

SmoothNLite Adindd 2 71212 335 PM

HomeSaverreg Smooth-N-Litetrade Fills the Smoothwall Niche

5-8 Diameters Light 010 stainless strip Available in 304 and 316 stainless steel alloys Interlocked seams are easy to flex Smooth inner wall Crush resistant No memory Ideal for smoothwall application

Now smoothwall liner doesnt have to be stiff and clumsy Because HomeSavers new Smooth-N-Lite gives you smooth without the headache Nestling right into HomeSavers famous family of UltraPro Pro RoundFlex RectangleFlex OvalFlex and Dial-A-Flex liners our new 010 Smooth-N-Lite gives you the superior weight flexibility and strength you need for smooth liner applications

6 times 25 (304-Alloy)

WIth ShIppINg$36786

~Free Freight bull On orders of $1800 or morebull 65rsquo of liner liner and components ship free

Speed Service Selection 8002473305 bull wwwcopperfieldcom

SmoothNLite Adindd 3 71212 335 PM

OCTOBER 12 SWEEPING 9

Hose Master Invented the Wheel

Smooth-N-Lite bullYourchoice-304or316stainlesssteelcoils5rdquo-8rdquodiameters bullInterlockedseamsareeasytoflex bullSmoothinnerwall bullCrushresistant bullIdealforsmoothwallapplications bullAvailableinroundovalorrectangle

HeavyFlex bullYourchoice-304or316stainlesssteelcoils bullInterlockedseamsareeasytoflex bullSmoothinnerwall bullHighlycrushresistant bullIdealforfireplacerelines bullAvailableinroundovalrectangleorDial-A-Flex

UltraPro bull Patentedrolllockseamdesignforeasyflexibility bullLargebendrange bullSteepcorrugationslope-resultinginhighcrushresistance bullIdeallysuitedforforbothstraightandmultiplebendrelines bullUncoilseasilyrightoutofthebox

NEW

CopperfieldkeepsturningthewheelwithHomeSaverrsquosnew Smooth-N-LitelinerSmooth-N-Litetakesawaythestiffnessand clumsinessnormallyassociatedwithsmoothwallliner-itgivesyouldquosmoothrdquowithnoheadacheNestlingintoHomeSaverrsquosfamousfamilyofUltraProProRoundFlexRectangleFlexOvalFlexandDial-A-FlexCopperfieldrsquosnewSmooth-N-Litegivesyouthesuperiorweight flexibilityandstrengthyouneedforsmoothlinerapplications

Copperfield Chimney Supply Technical800-246-1926Support800-247-3305

Manufactured by Hose Master Exclusively For

When It Comes to Chimney Liners

Almost50yearsagoSamFotiHoseMasterrsquosCEOredesignedinterlockedmachine technologyHisinnovationsarestillthecoreofmanufacturingflexiblechimneylinertoday

HeavyFlex bull 25yearsagoSaminventedRectangleFlex OvalFlexandDial-A-Flextechnology

UltraPro bull 15yearsagoSaminventedUltraPro-the onlypatentedroll-lockdesignlight-weight linerwithextremeflexibilityandcrush resistance

Smooth-N-Lite bullTodaySamhasdesignedSmooth-N-Lite- thelightinterlockedlinerforsmoothwall applications

and now he invented Smooth-N-Lite

Now We Have It All

All Flexible Liner Is Not Created EqualLet Us Prove It

1964

1983

2000

2012

Pro amp UltraProInvented UltraPro - the only patented roll-lock design light-weight liner with extreme flexibility and crush resistance

Redesigned Interlocked Machine TechnologyInnovations are still the core of manufacturing flexible chimney liner today

HeavyFlexInvented RectangleFlex OvalFlex and Dial-A-Flex technology

Smooth-N-LiteToday Sam has designed Smooth-N-Lite the light interlocked liner for smoothwall applications Manufactured on the same machine technology he invented in 1964

Meet Sam Foti Hose Master CEO engineer and innovator

In 1964 Sam got involved with interlocked products Identifying the problems associated with manufacturing the hose Sam redesigned the tooling and machinery to not only produce a consistent interlocked hose but to also speed-up the production

Today the results of Sams ingenuity is the technology used throughout the industry in the production of interlocked products His designs not only changed the way that stripwound hose is made but the way that it is used and perceived in the industry

SmoothNLite Adindd 2 71212 335 PM

HomeSaverreg Smooth-N-Litetrade Fills the Smoothwall Niche

5-8 Diameters Light 010 stainless strip Available in 304 and 316 stainless steel alloys Interlocked seams are easy to flex Smooth inner wall Crush resistant No memory Ideal for smoothwall application

Now smoothwall liner doesnt have to be stiff and clumsy Because HomeSavers new Smooth-N-Lite gives you smooth without the headache Nestling right into HomeSavers famous family of UltraPro Pro RoundFlex RectangleFlex OvalFlex and Dial-A-Flex liners our new 010 Smooth-N-Lite gives you the superior weight flexibility and strength you need for smooth liner applications

6 times 25 (304-Alloy)

WIth ShIppINg$36786

~Free Freight bull On orders of $1800 or morebull 65rsquo of liner liner and components ship free

Speed Service Selection 8002473305 bull wwwcopperfieldcom

SmoothNLite Adindd 3 71212 335 PM

10 SWEEPING OCTOBER 12

TechnicalQampA DENNIS DOBBS NCSG

TECHNICAL ADVISORY CHAIR

A

QI am always leary about my

ladder splipping out from

beneath me Any suggestions for

making my ladder more stable

I love flat pry bars They can be hammered as stakes in the ground to keep your ladder from slipping on wet grass Flat pry bars also work well on wooden decks as you can see in

the photos below Here are a few more tips developed through the Construction Roundtable of OSHArsquos Alliance Program

bull Positionaladdercarefullytopreventslipping

bull Whereslippingislikelytieofforhavesomeoneholdtheladder in position

bull Donotusealadderforanythingotherthanitsstatedpurpose

bull Donotuseboxesbarrelsorotherobjectstoraisealadderhigher

bull Donotplaceladdersinfrontofdoorsopeningtowardtheladder unless the door is blocked locked or guarded

bull Positionthebaseofanextensionorstraightladderonefootaway from the wall for every four feet of the ladderrsquos length from the support point to the surface (see figure)

bull Beforeclimbingontoaroofusinganextensionladderbesure the ladder extends three feet beyond the roof line (see figure)

bull Neveroverextendanextensionladder

bull Readandfollowallinstructionsontheladder

Look for More Resources and Downloads in the Members Only section at wwwNCSGorg for more ladder safety information

w w wolympiachimneycom bull Phone 1-800-569-1425

Will KozlanskyOwner amp Co-Founder

The NEW Smoothwall Chimney Liner thathas the Perfect Combination of

Weight Ruggedness amp Flexibility

n No memory amp very flexible n Smooth Interior n One liner multiple applicationsn Available ovalized amp coiled

w w wolympiachimneycom bull Phone 1-800-569-1425

Will KozlanskyOwner amp Co-Founder

The NEW Smoothwall Chimney Liner thathas the Perfect Combination of

Weight Ruggedness amp Flexibility

n No memory amp very flexible n Smooth Interior n One liner multiple applicationsn Available ovalized amp coiled

12 SWEEPING OCTOBER 12

ave you ever known a successful fisherman or hunter one that could thoroughly enjoy his pursuit and always comes back with his catch or trophy This successful sportsman in pursuing these two endeavors does something truly

unique He makes use of his knowledge of the feeding habits the waking hours and the habitual movements of the object of his pursuit Through research and observation of the prey and using proven techniques from others he learns to think like his prey In business it is no different Successful business operation and growth requires management directed by a thought process like a trophy seeker Success requires us to think like the customer Inability or unwillingness to think like the customer is often a major factor in why business owners fail to achieve maximum success They simply cannot wrap their minds around how the client perceives their business their service or their product The view of the forest is quite simply blocked by the trees

So how do you think like the customer To start with spend a few minutes considering how a client sees your business Ask yourself ldquoIf I were a customer would I buy from merdquo Search out each positive and each negative Where are there areas that need work This is not a fleeting glance This has to be a very probing examination and it is hard work Prepare yourself to be confronted by a few sacred cows The tendency will be to look for something big but in reality you are looking for many small things

This can be a difficult task because we are so close to the business But we can make it a bit easier by breaking it down into modules or small sections Remember the only way to eat an elephant is one bite at a time

Letrsquos start with marketing Ask yourself if you use terms the consumer commonly understands For instance as chimney sweeps we are familiar with terms such as damper fire brick flue flue tile chase crown etc However as we put together our marketing strategies we need to take into account that the majority of our clients probably do not understand what we are talking about when we use this terminology

The damper in a fireplace is a good example When asking a group of sweeps what the consumer commonly calls that door at the top of the fireplace that is opened and closed the answer is the ldquofluerdquo (if you are southern itrsquos the ldquofluterdquo) Itrsquos easy to see how terms we use can actually confuse our clients Another term the consumer may use for this is ldquoMy draft donrsquot open rightrdquo and any number of other terms A confused consumer is often one that cannot complete or even start the buying process The effect is we are forced to spend our time answering questions just because we did not use simple enough language in our presentation Confusing our clients has a huge downside It is apt to cause our clients to be hesitant or even unwilling to take the action needed to correct a chimney-related issue It is helpful to anticipate where your customer may have the wrong words in their head and use descriptive phrases instead of industry terminology And worst of all they decide to continue shopping instead of making the buying decision Donrsquot feel bad These marketing issues are not just found with chimney service companies Many other business face similar challenges Instead of marketing to their customers they unwittingly end up marketing to their competition The competitor is really the one who sees the message understands the marketing message and potential customers are left out in the cold to try to figure out what it all means HMMMM do you think that is why over 90 of consumers in the USA (my unofficial numbers) are still confused about chimneys Herersquos a handy tool for working through this problem Seek out advice from people who know nothing about your business Form a focus group of acquaintances or (non-sweep) business contacts in your community and find out from them what would attract them to use your business This is a common practice with large businesses and corporations They test markets to get a feel for what the consumer thinks The goal is to avoid the traps that happen when you make assumptions about your customer base rather than finding out how they really think These traps cost money energy and time Quite honestly the business owner is just too close to the business to formulate the needed message It is just the way it is I know this is hard to believe but chimney performance maintenance and safety are not on the forefront of the consumer mind today

BY JERRY ISENHOUR OF CHIMNEY amp VENTING

CONSULTANTS IN CONCORD NCCoachrsquos Corner

The

Think Like The Customer

H

OCTOBER 12 SWEEPING 13

However it is much more than simply the marketing It includes the marketing message the phone scripting the procedures your service crews follow the way you follow up with quotes and reports It is each and every way you communicate with the client The simple paperwork you give on a job such as the inspection results is likely the most important part of the marketing process THIS is what may well take your customer from a small expenditure to one that we would classify as a TROPHY Doing this well is one of the things that separates the success stories from those that are missing the mark It boils down to understanding what the consumer is looking for and then providing the ldquocustomer experiencerdquo they are seeking What is the advice for this month Stop for a minute and look at your business from the perspective of a prospective client Ask yourself ldquoWOULD I DO BUSINESS WITH MErdquo Look at your written communication with your customers think about your conversations with them WOULD YOU BUY FROM YOU Would you be drawn as a customer to your business Or are your competitors getting your trophies I can guarantee that the folks who are selling to you are doing this

In this free enterprise system folks this is a tool for success Go for it with my best wishes for a successful fourth quarter of 2012 Apply yourself and remember the only person that can make that happen is the man in the mirror It is all up to you

The ball is in your court Just remember one of the important things about the trophy hunter or fisherman experience HE ENJOYS HIS PURSUIT He shows otherrsquos his trophies with pride it was a pure joy for him to obtain them Letrsquos make business and success fun

About the Author Jerry Isenhour an industry consultant coach and educator contributes this monthly article in Sweeping as a service to the industry For more information about how Jerry and his team can assist you and your team in the journey to successfully rise to the next level with your business take a look at his web site wwwchimneyandventingconsultantscom He can be contacted at jerrychimneyandventingconsultantscom or by phone at (704) 425-0217 See Jerryrsquos weekly video business tips on his Facebook page Chimney amp Venting Consultants

14 SWEEPING OCTOBER 12

Of Course I can Build You a Chimney

W e were recently called by someone who wanted us to install a chimney and wood stove in her back yard shop After parking the homeowner met me outside and we walked into the back yard shop to access the

chimney and stove installation After going over all the details and making sure we both understood what needed to be done so her shop could be nice and toasty she asked me to take a look at the stack stone chimney at her house She stated that the exterior was starting to crack As I had pulled into their driveway it was easy to see that their brick home had recently been remodeled and there was a newly-constructed stack stone chimney on the exterior wall facing the drive Immediately something odd had caught my eye My attention was drawn to the top of the chimney which appeared to have a black crown Remembering this I was more than happy to take a look

As we walked up to the chimney a few other things appeared strange to me The two-story chimney appeared too narrow and on top was a 13 x 13 chimney cap I asked the homeowner if the fireplace and chimney was constructed with block and she said ldquoYes up until this pointrdquo She indicated right where the rock was cracking I asked what material the rest of the chimney was constructed with and she replied ldquoOh the builder just framed it with 2 x 4s and plywood and insulated as you would the rest of the home He done a good job We were so proud we took pictures during constructionrdquo

Asking these questions not only helped with my understanding of the construction but also helped the homeowner see the potential fire hazard This chimney is now being torn down and rebuilt properly

Whatrsquos in your neighborhood

Chimney Sense DENNIS DOBBS NCSG

TECHNICAL ADVISORY CHAIR

OCTOBER 12 SWEEPING 15

t is imperative that you remain mentally physically and financially strong and secure to continue to support your family and business Letrsquos call this your life valuation

It seems to me that too many business owners work in the trenches sacrificing a big part of their lives forgetting about their life valuation Or it seems many are consciously postponing their life valuation until they near retirement What is wrong with living your life today AND when you retire

Taking the steps to allow yourself to enjoy your life NOW can lead to an unexpected but ideal side effect

Perhaps you need to do nothing more than make sure you leave work at a specified time to get to an intellectually-stimulating event or a place to relax or perhaps a physical exercise activity Do you belong to an organization group or club where everyone knows your name

Do you have the time to watch your children or other family members children participate in sports events plays or similar activities Or do you volunteer your time in your community church or NCSG

Would you like to take a few weeks or months off during the year and enjoy your life without worrying about your business running aground

If you decide that any of the above is a priority then you should have conviction to make it happen Better time management could help but chances are you need to increase cash flow to make this happen

Hiring a sales representative and implementing a new marketing

program can help boost sales and cash flow Perhaps an operations manager can help you achieve your goal Would that entail implementing systems and training

Hiring an outside coach or consultant can provide the expertise and rdquoextrardquo time commitment you simply do not have to help develop a strategy and tactics to rdquogit er dunrdquo Give up a little control in areas you do not have time to address and watch the rewards come your way

How you get there isnrsquot important What is important is that you know why you want to add resources to your business NOW to allow yourself to live your life NOW without losing all of your time and reducing the possibility of an emotionally draining burn out

AND AS ALWAYS

uuml Direct Vent Pro uuml Pellet Vent Prouuml Class ADuraTech

bull Same Day Shipment bull 16 Toll Free Lines To Assist You bullbull Proud Supplier Member To The NCSG bull

Serving Sweeps for 35+ Years

LARGEST INVENTORY

LOWEST PRICES

HEADQUARTERS

Itrsquos In Stock

1-866-880-3473

Business Valuation How About Life Valuation

BY BRIAN NOE CHFCreg CLTC

I

16 SWEEPING OCTOBER 12

ldquoMy company uses most products available to chimney contractors but Firesafersquos products and systems are hands-down the very best and the most profitable Great technical support and their constant improvements make the products even better which makes my company stand out over my competitionrdquo Kevin Knight Chadds Ford Chimney Sweeps PA

TO order call 800 TO order call 800--545545--66076607

infofiresafeinccom infofiresafeinccom wwwfiresafeinccomwwwfiresafeinccom

FireFireGuardGuard Ceramic mortar jointCeramic mortar jointCeramic mortar joint amp resurfacing systemamp resurfacing systemamp resurfacing system

PatentedPatented The most advanced chimney liner in the world

reg

CrownGuardCrownGuard Severe weather crown repair amp protectionSevere weather crown repair amp protection

Centering system for metal chimney liners

What is the interesting and unexpected side effect of putting your life first in the now

You have also increased the value of your business

Think about it ndash why wait until you are thinking about retirement to increase your business valuation to live your life As you near retirement the cost to increase your business valuation is expected to be higher As you near retirement will your energy level to accomplish this be lower

Will you be able to enjoy the same level of activity in your lifestyle when you approach retirement as you do now

Regardless of where you are in your life and business cycle what you have and have not done it will only take a few hours to commit yourself to increase your life valuation

Your increase in your business valuation will shortly follow

Let Life Happen ndash Enjoy It

About the Author Brian Noe of MW Financial Group Ltd was a guest speaker at the NCSG 2011 convention held in Hartford CT where he discussed How to Get Out of Business and The Economy and Animal Spirits Brian has a son Eric who served four years in the US Army Eric is ranked first in his class with a degree in Computer Science is working in his field and plans on attending graduate school in 2013 His daughter Kara recently graduated undergraduate school with distinction and is planning to attend graduate school to become a Physiciansrsquo Assistant Brian thoroughly enjoys helping others spend more time with their families and friends while becoming financially successful He can be reached at (860) 606-0834 or Brian_NoeMWFinancialcom

OCTOBER 12 SWEEPING 17

he most important thing to remember about customer communications is that it is decidedly a two way street Naturally you want to get your message out clearly and powerfully But it is arguably even more important that you hear what

your customers have to say to you As Bill Gates points out ldquoyour most unhappy customers are your greatest source of learningrdquo

The best approach to all customer communications is to think of your customers as more than just jobs for you more than just income sources Rather start to think of them as advisors mentors and critics to be listened to carefully thoughtfully and closely Sure listen to praise when you have earned it but listen even closer to criticism

When a customer criticizes your business he is in effect helping you make it better He is telling you what perhaps no one else will tell you He is telling you what you need to improve He is telling you how to be even more competitive and that is something you always want to hear Right

lsquoThatrsquos all well and good but how and when do I collect that input from my customersrsquo you ask Good question First realize that itrsquos not just you that will be collecting customer feedback Everyone in your organization who has any customer contact whatsoever is on that team That means all those people need to be trained in what to do to optimize that effort

Here are the kind of things they should have their antennae fine tuned forbull Anywordstoneorattitudefromacustomerthatmighteven

gently imply they are not completely happy with something about your business

bull Anysuggestionsforhowyoucouldmakethingsbetternomatter how weird or outlandish they might seem initially

bull Anyproblemwhatsoeverthecustomermayhaveencountered with your service no matter how trivial it may appear

bull Andofcourseanyangryresponsesaccusationsorcomplaints from customers

And these signs should be on your radar from the very first contact

If you or your employees view any of the above as even minor annoyances you have missed a huge huge opportunity to learn something about your business and to become increasingly competitive

Okay wersquove heard the complaints Now how do we respondFirst of all no matter what the situation no matter how angry or even abusive the customer is listen carefully to the complaint Ask questions to clarify that you have completely understood it Never take it personally You only want to help now

Once you are established in the role of ally your customer will relax and become more reasonable because he will know you are trying to help At this juncture at the very least you have created a customer who knows you are on his side and will honestly and openly address the issue And that is a very big win for you

But even if the customer remains unreasonable pay close attention to what he is telling you There are apt to be diamonds in his invective along with the mud

It is a great idea to log every complaint and I mean every complaint no matter how small This has to be done consistently and should be done immediately after the complaint has been heard By doing this you create a list of areas of potential weakness in your company to address And the sooner they are addressed the better If the same complaint resurfaces repeatedly then clearly it has not been adequately fixed

Fixes should involve everyone in the company because everyone needs to be on the same page all the time about what it is the company is striving to achieve And this way everyone gets to be a problem solver as well as a problem reporter That makes work a lot more enjoyable

Hey it sounds easy But it will never happen unless you give it your full attention It will never happen unless everyone in the company is tuned in and trained Believe me the results are well worth the effort because yoursquoll all be able to watch the company get better and better And the real bonus is when you make things better and better for your customers you make them better and better for you and your employees at the same time Itrsquos kind of magical that way

Go for it

The Feedback Loop

BY GREG POLAKOW OF COPPERFIELD

T

18 SWEEPING OCTOBER 12

reg WeatherShieldtops them all

Model WSA-TDWfor air cooled chimney

the authenticPO Box B Attleboro Falls MA 02763 (508) 695-7000 Fax (508) 695-4209wwwchimneycapscom

Improved Consumer Products Available from leading distributors nationwide

regWeatherShield

Although there

have been

many attempts

to copy it over

the past almost

40 years there

is only one regWeatherShield

Always ask for it

by name and

look for the seal

of authenticity

on the top of

the cap

bull The industry standard for keeping out squirrels birds leaves and other debris

bull Works with single wall double wall triple wall or masonry chimneys

bull Sizes available from 3rdquo to 30+rdquo custom and oversize can be ordered Air cooled and non-air cooled 100 made in USA

bull Standard construction is 100 austenitic stainless steel also available in other alloys including copper and Type 316 for marinecoal appliances

bull Our pioneering work in chimney technology and metallurgy has made us a trusted source for products and problem-solving information

The Financial Impact of Customer ServiceDonrsquot take customer service for granted - the financial impact is huge

BY ERROL ALLEN

Customer service is what drives the success of the any business Some would surely say ldquoNo Errol a great product or service concept drives the success of any businessrdquo

While that statement is somewhat true a great product or service concept without great customer service is like expecting your beautiful garden flowers to flourish without your giving attention to them

I have often found that you donrsquot get upper managementrsquos or the ownerrsquos full attention regarding customer service unless you provide the financial impact to the company Customer service has a dual role as it both creates and preserves revenue

Let me explain why I believe this to be true

Customer service creates revenue via the word of mouth avenue When a great product or service is coupled with great customer service your customers become your ambassadors Their willingness to speak positively about your business leads to additional customers thereby creating additional revenue Recent research by the Technical Assistance Research Program (TARP) indicates that for every ten people hearing either positive or negative ldquoword of mouthrdquo information one person takes action

That one new customer should they receive the level of service expected will in turn keep the positive ldquoword of mouthrdquo cycle in motion Another form of revenue creation as a result of great

C

OCTOBER 12 SWEEPING 19

See for yourself

Wohler VIS SeriesThe Revolution in Visual Inspection Technology

bull 360deg pan- and 180deg tiltable camera eyebull Easily negotiates 90deg-bendsbull LED lighting illuminates the darkest environmentsbull Digital distance measuringbull Effortlessly inspect pipework air ducts vents cracks welding seams gaskets and much morebull Prevent problems before they occur

Wohler USA Inc bull 978-750-9876wwwwohlerusacom

Measure distance

BrilliantLED Screen

Pan amp TiltCamera

The Measure of Technologycustomer service are price increases TARP has also studied the impact of price increases on the customerrsquos willingness to continue to do business with companies In a study of the banking industry only 10 percent of survey respondents who had not experienced a customer service related problem expressed dissatisfaction with an increase in fees and charges This means that 90 percent of survey respondents were okay with the price increases due to the level of customer service provided by their particular bank

In regards to customer service acting as a revenue preserver there is one question that must be answered before we continue That question is - How much is your customer worth to your business Whether your company is small or large the need to determine what your customer is worth to your business is critical when calculating the amount of revenue being preserved by addressing customer service related issues For example if your business has 1000 customers and the average annual revenue generated by each customer is $400 If 10 percent of those customers experience customer service related problems thatrsquos 100 customers Bear with me as we start the calculations Now letrsquos assume that 50 of those customers donrsquot even bother to complain they just simply go away

Their decision to leave without complaining represents $20000 in lost revenue What about the other 50 that do complain Letrsquos say that yoursquore able to satisfy 40 (20) 40 (20) become frustrated with your attempts to satisfy and 20 (10) remain dissatisfied So now letrsquos consider the repurchase behavior of those complaining customers Should 10 (2) of the customers that yoursquore able to satisfy after they complain decide not to repurchase that represents $800 in lost revenue

In the frustrated with your attempts to satisfy group 25 (5) discontinue purchases with your company which represents $2000 in revenue On to the customers that remain dissatisfied after complaining - 60 (6) of this group decide not to repurchase from your company which means an additional $2400 in lost revenue The total potential annual revenue lost in this scenario is $25200 Wait therersquos more Remember the ldquoword of mouthrdquo factor discussed earlier

These dissatisfied customers will tell others about their experience with your company In this scenario when you consider the 50 customers

20 SWEEPING OCTOBER 12

$12900 as shown(includes trailer)

Click or Call to hear how Meyer Machine amp Equipment

can help YOU

YOU CLEAN CHIMNEYSWHY NOT CLEAN DUCTS

that left without complaining add the 13 customers that complained yet decided not to repurchase thatrsquos 63 customers who have the potential to utilize negative ldquoword of mouthrdquo marketing If these dissatisfied customers tell 10 additional people about their experiences (630 people) and 1 in 10 acts on the information (63 people) therersquos potential revenue missed due to dissatisfied customers

Even if the new customers average annual purchases equals $300 yoursquore still possibly facing $18900 in lost potential revenue Donrsquot forget about the cost side of poor customer service - the employee costs to resolve customer complaints and the material costs when rework is required to satisfy the customer Take this example and apply your real numbers to determine the financial impact to your business Whew Lotrsquos of calculations but itrsquos definitely worth it when it comes to determining the financial impact of customer service

The key to preserving revenue is to

1 Be consistent in your service delivery

and

2 Encourage your customers to complain

Consistency in your service delivery leads to loyalty less complaints and even more important fewer reasons for the silent defections of the non-complainers Encourage your customers to complain as this gives you an opportunity to retain their business The example above illustrates the financial impact of non-complaining customers Offer multiple ways to complain - at the point of purchase on your website via chat 1-800 s Donrsquot forget to monitor social media for comments regarding your company and respond to the complaints in a timely manner Remember donrsquot take customer service for granted The financial impact is huge

About the AuthorErrol Allen has over 25 years of experience in the customer service industry including 13 years in a management role Having held positions as an Internal Customer Service Consultant Call Center Quality Manager and Operations Analyst Errol understands the need for a ldquosystemsrdquo orientation to providing excellent customer service Errol has also designed customer service training programs for the ldquofront linerdquo associate to ensure employee confidence when interacting with customers He is a member of the American Society of Quality which promotes the practical application of quality knowledge across multiple industries Info httpwwwerrolallenconsultingcom (This article first appeared online at wwwcustomerservicemanagercom)

CSIA Update wwwCSIAorg

Publication for CSIA Certified Chimney Sweepregs

ADVERTISEMENT

By Donna Kasmer CSIA Certification Coordinator

Speakers and authors can use the online CEU Application for Course Credit to submit classes and articles for consideration by CSIA and NFI

Applying for Course Credit

Each course instructor must submit a CEU Application for Course Credit for approval each time a class is presented If the course objective summary and instructor qualifications have not changed dates and locations may be added to the original application within the two-year cycle After two years all courses must be resubmitted with new outlines and handouts including new dates and locations

When the application is filled out online it is sent to CSIA and NFI at the same time for consideration You will receive notification from both organizations when your application has been approved The notification will list the CEUs awarded and instructions on how to ensure that your students will receive CEUs for attending

To apply just visit wwwCSIAorgapplyforCEUs to go to the Continuing Education Units page that will give you all the information and instructions you will need to apply for CEUs as a speaker

Earning CEUs for Articles Written

You may also apply for CEUs if you have written an article for a professional sweeping publication As long as your subject matter falls under one our CEU categories it may be eligible for CEUs To submit your published article for consideration visit wwwCSIAorgapplyforCEUs and follow the instructions online

Writing and having a hearth industry paper or article published may be eligible for CEUs based on the following requirementsThe article mustbull Pertaintothehearthindustryorthe

CCSs scope of work

bull Bepublishedwithinthecertificationcycle

bull Beatleast500wordsinlengthThe author must

bull SubmitapplicationforCEUswithin60daysofpublication

bull Submitacopyofthearticlewith publication name date of publication and word count

bull SubmitthetypeofCEUcategoryorcategories of the article

CEU Information for Speakers and Authors

The Chimney Safety Institute of America has created a new blog titled Wisdom from the Hearth (online at chimneysafetywordpresscom) to help keep homeowners one-step ahead of the potential problems that can plague their fireplaces and chimneys Topics covered on the blog includeEPAcertifiedstoveschimneyswifts winter-preparedness media mentions and moisture content Blogs will be posted at least once weekly throughout the year and twice weekly during the home heating season

If you are interested in blogging for CSIA please contact Melissa Heeke CSIArsquos Director of Communications and Marketing at mheekecsiaorg

Blog submissions are due via email no later than three business days before the day you are scheduled Here are a few tips to keep in mind while bloggingbullPleasekeepblogstoaround300

words or lessbullRemembertotalkinaconversational

voice Be yourself and avoid using jargon

bullSpeakpersonallyandinapositiveup-tempo tone

bullBuildarelationshipwiththereaderwithout trying to sell the CSIA or your company Lists of tips suggestions or creative ideas are also good subjects for drawing in readers

Wisdom from the Hearth

CSIA Introduces New Blog Seeks Guest Bloggers

ConnecticutMichaelOverstreetbullMichaelrsquosChimneyServiceandRestorationbullVernon

IllinoisClayNelsonbullCleanSweepbullCollinsvillePatrickSimmsbullSuperiorChimneyServicesCorpbullLombard

IndianaTravisBeckleybullBeckleyrsquosChimneyServicesbullCoalCity

MichiganScottFreibergbullStanrsquosFireplaceampChimneyServicebullFentonErnieHillbullRockfordChimneyServicebullSouth LyonSueWhitebullRockfordChimneyServicebullSouth Lyon

MinnesotaCaleAndersonbullAirProLLCbullAppleValleyAaronOslundbullJackPixleySweepsbullAndover

AaronRotheringbullDanorsquosChimneySweepbullRochesterZacharyWilliamsbullDanorsquosChimneySweepbullRochester

MissouriJohnVGodfreybullA+ChimneyServicesLLCbullRollaJasonPatrickbullShamrockQualityServicesbullStLouisMitchellSaundersbullAdvancedChimneyTechniquesIncbullJamestown

New YorkJaredGuernseybullHolySmokeStoveFireplaceChimneybullDryden

OhioAnthonyRamseybullEliteChimneySolutionsbullBeavercreek

OklahomaKeithHudginsbullCleanDeanrsquosChimneySweepServicebullTulsa

TravisMcMorrisbullCleanDeanrsquosChimneySweepServicebullTulsa

PennsylvaniaJohnMcDonaldbullChimChimneySweeps-DJCrossIncbullMediaLJosephOchalbullChesterCountyHearthampHomebullElversonKyleBSmithbullChimChimneySweeps-DJCrossIncbullMediaChristopherTStarrbullChimChimneySweeps-DJCrossIncbullMedia

TenneesseJoshDavisbullCustomer1stAirDuctCleaningampChimneySweepbullMilton

TexasBradleyDassonvillebullACContractorsIncbullLongviewChristopherHessbullAtlasChimneybullLeanderAdamJamesbullACContractorsIncbullLongview

ADVERTISEMENT

Congratulations to Our New CSIA Certified Chimney Sweeps

The Chimney Safety Institute of America Inc (CSIA) sponsors theCERTIFIEDCHIMNEY

SWEEPreg certification

program The CERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETYINSTITUTEOFAMERICAreg trademark is a registered trademark of the CSIA and was developed especially for this program and is a symbol of your professionalism understanding of and dedication to your industry Display it with PrideUseitCorrectly

Who may use the Logobull SoleOperatorndashIndividualswho

maintain a sole proprietorship are currently a CSIA Certified Chimney

Sweep have no other employees and have signed the CSIA Code of Ethics are granted a royalty free limited license to usetheCERTIFIEDCHIMNEYSWEEPCHIMNEY SAFETY INSTITUTE OF AMERICAreg Logo

bull PartnershipndashCompaniesorganizedasa partnership are granted a royalty free limitedlicensetousetheCERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETYINSTITUTEOFAMERICALogoregprovided the partner performing the sweeping andor inspection is currently a CSIA Certified Chimney Sweep and signed the CSIA Code of Ethics

bull MultipleEmployeeCompanyndashCompanies with multiple service technicians are granted a royalty free limitedlicensetousetheCERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETY

INSTITUTEOFAMERICAreg Logo provided that at least one individual who is currently CSIA Certified Chimney Sweep and signed the CSIA Code of Ethics is on the job site performingsupervising the sweeping andor inspection If a work order or equivalent document is provided to the customer the CSIA Certified Chimney Sweep must sign the document and clearly printhishercertificationnumbernexttothe signature

If you have questions about the correct useoftheCERTIFIEDCHIMNEYSWEEPCHIMNEY SAFETY INSTITUTE OF AMERICAreg Logo write or call CSIA at 2155CommercialDrivePlainfieldIndiana46168(317)837-5362orfax(317)837-5365emailofficecsiaorg

Using the CSIA Certified Chimney Sweepreg Trademark

QR code generated on httpqrcodelittleidiotbe

Now you can access more of the industryrsquos favorite seminars in a self-paced online format Itrsquos easy with CSIArsquos eLearning program mdash offered every week

Need to renew your CSIA Certified Chimney Sweep credential You

can now earn all of the CEUs entirely online We offer individual

sessions in affordable bundles so you can earn just the CEUs you

need $39 per session $99 for 3 sessions or $149 for 5 sessions

Ready to get started Learn more and register right now

W W W C S I A o r g E L E A r N I N g( 3 1 7 ) 8 3 7 - 5 3 6 2

Good for you your business and your busy schedule

Online review sessions also available weekly

ADVERTISEMENT

OCTOBER 12 SWEEPING 25

ProgressivePerksBY DEBBIE CORNELIUS

MEMBERSHIP DEVELOPMENT COORDINATOR

Two Great Ways to Increase Your Income

Money is tight for everyone these days so many of your clients are using credit cards to make necessary repairs and upkeep to their homes This is why it is important to accept credit cards in your business However understanding the fees typically charged to merchants by payment processors can be more than confusing

Complete Merchant Solutions (CMS) one of NCSGrsquos benefit providers will help you understand the various fees charged in a transaction and how you can reduce these fees

Already accepting credit cards Take the time to find out if you are getting the best rates you can by contacting Allan Maughan at 877-267-4324 Ext 132 or email amaughancmsonlinecom

When a person calls your office you have your businessrsquo most important person on the line Someone who is investigating your service needs something and will likely be doing business with you Since many of these prospective customers will be placed on hold Commercials On Hold provides

an excellent way to brand your business and promote your full range of services before they talk to a member of your staff

There are several messages to choose from and NCSG members are eligible for a discount Contact Allen Gaughf at 800-832-4653 Ext 225 or visit wwwCommercialsOnHoldcom

SUPERORDER CUT-OFF

LATEstock ground

orders placed bystock freight

orders placed by

Saturday Delivery Also AvailableVisit whitecapscom or call 8003352534 for more details

Made in the USA | Est 1998 | 8003352534 | whitecapscom

26 SWEEPING OCTOBER 12

REGION 6

NCSG Charter Members

Paul Bourque Huntsville AL

Don Leavitt San Diego CA

David Harris Broken Arrow Oklahoma

Dan Wheeler Santa Rosa CA

John Cline Menlo Park CA

Dale Meisinger N Augusta SC

Alan Hisey St Louis MO

Eva B Horton Greenwich CT

Harry Richart Hasbrouck Heights NJ

NewNCSGMembers

REGION 3

REGION 2

REGION 5

REGION 4

NCSG REGIONS

REGION 1

Connecticut Vermont Massachusetts New York Maine Rhode Island New Hampshire

REGION 2

Delaware District of Columbia Maryland New Jersey Pennsylvania

REGION 3

Alabama Florida Georgia Mississippi North Carolina South Carolina Tennessee Virginia West Virginia

REGION 4

Illinois Indiana Kentucky Michigan Missouri Ohio

REGION 5

Arkansas Colorado Iowa Kansas Louisiana Minnesota Nebraska New Mexico North Dakota Oklahoma South Dakota Texas Wisconsin

REGION 6

Alaska Arizona California Hawaii Idaho Montana Nevada Oregon Utah Washington Wyoming

MARYLANDGaryCliftbullFire-SafeChimneySweeptGTCliftIncbullPasadena

NEW JERSEYRaymondBondbullMercerCountyChimneyServicesbullHamilton

GEORGIA ArvydasDidasbullAtlantaChimneyWorxLLCbullAtlanta

OHIOMichaelLentzbullEastsideFireplaceampContractingbullCygnet

COLORADOSeanPeckbullAshesAwayLLCbullDurango

CALIFORNIA StevenLovsteenbullOliverTwistChimneySweepandAirCleaningbullHuntington Beach

ErrolDavisbullTheChimneySpecialistbullHuntingtonBeach

OCTOBER 12 SWEEPING 27

The 2012 ndash 2013 offers are being added daily in the ldquoMembers Onlyrdquo section of the NCSG website at wwwNCSGorg So start checking for these new offers each week These coupons will be good until June 30 2013

AirjetDivisionofContinentalIndustriesbullAlphaAmericanCompanybullCondarCompanybullCopperfieldChimneySupplybullDuctCleanersrsquoSupplybullEarthcoreIndustriesLLCbullENERVEXIncbullFiresafeIndustriesbullFireside

DistributorsbullHY-CCompanybullLifetimeChimneybullLindemannChimneySupplybullMattersoftheHearthbullMeyerMachineampEquipmentbullNationalChimneySupplybullOlympiaChimneySupplybullSaverSystemsbullSNEWS-TheChimneySweepNewsbullStoveBuilderInternationalInc(SBI)bullWakefieldBrushbullWohlerUSAIncbullZ-Flex

2012 ndash 2013 SWEEPS ADVANTAGE COUPON PROGRAM

SAVERSYSTEMS

SAVE UP TO $50Purchase 5 gallons Chimney Saver Water Repellent (Water or Solvent-

Base) frac12 gallon CrackMagik Crack Sealant and 5 gallons CrownCoat Brush Grade Crown Repair from your Distributor - $40 Cash Refund by mail

SAVE UP TO $42Buy a 24 lb container of Cre-Away Pro and Cre-Away Applicator from

distributor and receive a FREE Case of 6 (lb) Cre-Away Creosote Modifier by mail

SAVE UP TO $41Purchase 2 cases of 12 (32oz) bottles of ACS and receive a FREE Case of

12 (32oz) bottles of Home amp Hearth Cleaner

STOVE BUILDER INTERNATIONAL INC

SAVE UP TO $ 69FREE Moisture Reader with the purchase of a Flame NXT-1 Wood Stove for

the Month of September and October 2012

HY-C Company

SAVE UP TO $ 75Purchase 30 Draft King or Big Top HY-C chimney caps and receive $75

rebate

SAVE UP TO $ 25Place your first order of HY-C Roof VentGuards or Dryer VentGuards (min

12) and receive a $25 rebate

SAVE UP TO $250 FREE freight on your first Fire Chief Wood Furnace order

LIFETIME CHIMNEY SUPPLY SAVE UP TO $400 Buy one liner kit and get one of equal or lesser value FREE

Share your memories NCSG seeks contributions for the History Project

NCSG is currently working on a history project to help the organization capture

our shared history since the organizationrsquos beginning If you have interesting

information fun photos or official Guild communications that may be of

interest please scan and email them to historyncsgorg Please note Not all

material will make it onto the Guildrsquos timeline but may be included in another

area of the history project

28 SWEEPING OCTOBER 12

hellip when opportunity calls we answer 1-800-875-8118

wwwcomnetmessagecom

Benefits of Answering Service

Award Winning Telephone Agents

Never Miss A Call

Better Time Management

Appointment Scheduling

Affordable

Member Get a Member ProgramGuidelines for IndividualsDid you know that by promoting membership in the NCSG you help the

Guild meet its goals AND you will reap rewards too To take advantage

of potential savings on your next NCSG dues simply visit wwwNCSGorg

to obtain a copy of the membership application form Make sure you put

your name under Item 2 ldquoWho referred you to the NCSGrdquo OR you may

send an email to dcorneliusncsgorg and request that NCSG membership

information be sent on your behalf to people who should join Please

provide the complete contact information ie name address telephone

number and email address if available

Your participation in the Member-Get-A-Member program helps

strengthen the Guildrsquos membership and allows you to win too

bull You get $5000 off membership dues for each new member

(1-4 new members)

bull You get Free membership Dues (equal to 1 year) when you recruit

5+ new members

Save some money on your next NCSG dues by simply promoting

membership in the NCSG at every opportunity you havet

NCSG Membership Referral Reward Guidelines for Non-ProfitsEffective 912012

Your non-profit can benefit when new NCSG Members mention your

organization under Item 2 ldquoWho referred you to the NCSGrdquo on the NCSG

membership application or you may send an email to membership

ncsgorg and request that NCSG membership information be sent on your

behalf to companies who should join Please provide the complete contact

information ie name address telephone number and email address if

available

Eligible Organizations Non-profit organizations (ie State and Regional

Chimney Sweep Guilds HPBA Affiliates)

Referral Reward $100 per New NCSG Voting or Dual Member

Reward Earned Upon receipt of NCSG membership application and

payment (full or first installment)

Reward Paid Paid to the organization within 10 business days of receipt of

membership application and payment

New Member - Has not been a member of the NCSG for at least two (2) years

Refer New Members and Be Rewarded

OCTOBER 12 SWEEPING 29

few years ago I wrote an article about being inspired by our youth Looking at the world around us the challenges we tend to let bog us down domestically as well as around the globe I thought it might be worth sharing some of that information again After all you

donrsquot have to have children of your own to appreciate the immense impact they have had are having and will have on our world If you ever take a moment to look around and notice the influence and passion of our youth you canrsquot help but be motivated by their drive

Sure kids can be a challenge (then again so can adults) but itrsquos often in their inhibitions that they discover a potential that as adults we often forget If we just take a step back from our frustration there is a lot of inspiration we can take from the youth of this world

In 1995 twelve year old Craig Keilburger was distracted during his morning breakfast on his way to the comics section of the newspaper He didnrsquot make it past the first page as he was lured into an article about the exploitation of child labor in Asia He was moved to research the situation and as he did he became increasingly self-motivated to do something about a growing problem throughout the world

Craig asked for some volunteers at school and eleven hands went up As simply as that Free the Children was formed with the passion of twelve 12-year-olds Today a handful of Nobel Peace Prize nominations later Free the Children is the worldrsquos largest network of children helping children through education More than one million youth have been involved in their programs in more than 45 countries These ldquokidsrdquo have built over 450 schools delivered more than 200000 school and health kits to students shipped more than 11 million dollars in medical supplies lobbied corporations to adopt

standard labeling for child-labor free products and improved water and sanitation conditions around the world And thatrsquos just the tip of the iceberg Visit wwwfreethechildrencom to learn more about the inspired commitment of these youth

David B Smith a college student at the University of California-Berkeley was motivated by his own personal struggles and those of his friends Concerned with the local issue of the rising costs of tuition and the lack of affordable housing near campus he formed a group to see what they could do about it Their approach was not to complain and protest but rather to work within the system to affect change

Within the year the group organized the first-ever Cal Lobby Day which brought 150 students to the California State Capital in Sacramento They didnrsquot stand outside and protest Instead they went inside and met with more than 90 percent of the legislature The group got these officials interested engaged and willing to help By the end of the semester they saved students throughout California $93 million by stopping student fees from being raised and they got $30 million earmarked for student housing

Smithrsquos initial success led to the formation of Mobilizeorg (wwwmobilizeorg) whose now national mission it is to educate empower and inspire young people to increase their civic and political participation The grass roots approach that Mobilzeorg uses is to encourage young people to personally meet with their representative decision makers speak their language and negotiate with them using techniques that are familiar to them The legislative strategy of these youth and their associated success mirrors the approach that NCSG encourages among its own members

BY MARK MCSWEENEY CAEEXECUTIVE DIRECTOR

Perspective

Find Your InspirationldquoWhat you do makes a difference and you have to decide

what kind of difference you want to makerdquo ndash Jane Goodall

A

30 SWEEPING OCTOBER 12

A couple of years ago David Smith explained their success this wayhelliprdquoBecause we start at a place that encourages young people to look inside themselves and then project that image of a better world on our society we are facilitating the use of the most powerful energy we have ndash our passionrdquo

Sparks of inspiration from youth are present all around us We just have to be open to them

As many of you know I have had the joy of being involved with Rotary Internationalrsquos youth exchange program This year marks my eighth year coordinating the outbound recruitment placement and orientation activities for my district Over that time I have had the honor of placing almost 70 high school students into 30 different countries around the world As part of the district team I also have the thrill of having worked closely with at least that many students who have traveled to Indiana from their native countries to experience and learn our relative taste of American culture

Working directly with these teens each year I am in awe of their perspective and enthusiasm and I marvel at their drive determination and overwhelming desire to further develop their appreciation of our world community By the age of 18 these young men and women have experienced more of the world around us than most of us will ever know Yet they continue to explore every opportunity they have to fuel their own passion to learn more For them enough is never enough

Thatrsquos exactly what organizations like the National Chimney Sweep Guild and the Chimney Safety Institute of America think about education The best are never satisfied The best are never done learning The best in our industry belong to the Guild and seek certifications in their field not merely for attainment of the credential but rather to feed their desire to continually learn and continually improve

Whether yoursquove been in this business for thirty days or for thirty years you owe it to yourself and to your customers to pursue every chance you can to keep yourself as professionally and technically tuned as possible As the great Aristotle said ldquoAll men by nature desire knowledgerdquo

And lest you think learning is limited to youth I recently read a quote from the swimming trainer of a 73-year-old woman When speaking of her determination the trainer said that she taught him ldquoThere is no age attached to a student that quest is without a numberrdquo

Companies that truly embrace continuous improvement continuously seek opportunities to improve the way they do business ndash operationally as well as technically Be humble enough to recognize that a better way may exist and challenge yourself to find it

You work hard to produce income for your business Your expenses should reflect your companyrsquos strategies Money can be hard to come by and once you get it you donrsquot want to lose it But a smart

business person knows that putting money back into their business is not losing it itrsquos investing it Best of all itrsquos investing it in you in your business

19th century American explorer Robert Perry said ldquoThe time to prepare for your next expedition is when you have just returned from a successful triprdquo This is certainly the case for the exchange students I work with every day and that perseverance is clearly demonstrated by youth like Craig Kielburger and David Smith I truly believe that all of us adults could benefit from spending more time watching and learning from the youth around us

Find your passion and let it ignite you If your flame starts to flicker look for inspiration around you in perhaps the least likely of places Helen Keller once said ldquoLife is either a daring adventure or nothingrdquo Herersquos to you on your expedition

Until next time I continue to wish you every success

Double Locking CrimpRemains StrongYet Very Flexibl e

With No Memo ry

Strong Triple Locking CrimpHolds T ogether Even OnTough Jobs

Horizontal Sides Of CorrugationOffer Added Strengthamp Flexibility

Manufactured by CHIMNEY TECHNIQUE INC

Chim-Pro Interlock Flex

Chim-Pro Corrugated

Flex

Chim-Pro RigidADDED SAFETY EFFICIENCY AND VALUE

In Which ALL FITTINGS Are Attached With A Band Even The Tee Cap And Elbows Quick amp Simple No Drilling amp Riveting

Featuring

Visit wwwchim-prolinercom for more detailsbull 2000 Industrial Ave bull Sioux Falls SD 57104

1-800-582-1392

OCTOBER 12 SWEEPING 31

Display Ad Index

Darwin Awards

Have you snapped a photo of a peculiar chimney in your area that made you shake your head in disbelief

Send it to Melissa Heeke at mheekencsgorg for publication in Sweeping Or mail it to NCSG 2155 Commercial Drive Plainfield IN 46168

Page Advertiser Phone Email or Website Address

30 Ahrens Chimney Technique 800-582-1392 ahrenschimneyqwestofficenet

21-24 Chimney Safety Institute of America 317-837-5362 wwwcsiaorg

13 Cobra Chimney Caps 888-463-0636 salescobrachimneycom

28 Communications Network Inc 800-875-8118 tkempercomnetmessagecom

9 Copperfield 800-247-3305 wwwcopperfieldcom

ENERVEX Inc 800-255-2923 infochimneyfanscom5

16 Firesafe Industries Inc 800-545-6607 wwwfiresafeinccom

8 Hose Master 800-221-2319 bobdanielshosemastercom

18 ICP 508-695-7000 wwwchimneycapscom

BC Lifetime Chimney Supply LLC 877-234-7473 wwwlifetimechimneysupplycom

7 Lindemann Chimney Company 800-722-7230 wwwlindemannchimneycom

20 Meyer Machine amp Equipment 800-728-3828 wwwmeyermachinecom

6 National Chimney Supply 800-897-8481 wwwnationalchimneysupplycom

11 Olympia Chimney Supply 800-569-1425 wwwolympiachimneycom

32 Orion Safety Products 800-637-7807 wwwchimfexus

4 Sand Hill Wholesale 800-258-5496 wwwsandhillwholesalecom

3 Smoktite 866-439-0069 wwwsmoktitecom

15 Sweeprsquos Choice 866-880-3473 infosweepsamericacom

25 Whitecaps 800-335-2534 wwwwhitecapscom

19 Wohler 978-750-9876 wwwwohlerusacom

What we have here is your basic palm frawn spark arrestor in Logan Heights San Diego CA Unfortunately (or fortunately depending on how I look at it) my job was across the street and I could not investigate further

Submitted by Eron Armour of Armour Chimney Service in San Diego CA

October 19 2012Albany NYCSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

October 22-26 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

October 29 ndash November 1 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 2 2012CSIA Technology Center CSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

November 5- 9 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 12-16 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

Dates amp Events

Please send notice of your events for NCSG Dates amp Events listings at mmcmahonncsgorg for inclusion here in weekly posts to the discussion list and online at wwwNCSGorgdates The event must be considered educational or informative for the industry (sales events and open houses will not be listed)

32 SWEEPING OCTOBER 12

ClassifiedsGotta chimney question Sizing Codes Call Royal Edwards Make Royal your tech department CALL NOW 813-982-0219 for on-call tech support Continuing Education special bonus ndash ask how you can get the Friday morning E-Blast for FREE CALL NOW 813-982-0219

GasVent Software for Sizing Chimneys only $195 Call 1-800-648-9523 for more info and visit wwwelitesoftcom to download a free trial version

Chimney Sweep business for sale iin the Northern Rocky Mountains of New Mexico Services a large area with three ski resorts in the service area Equipment and signed three year contracts goes with the business Business is well established For pricing and other info please email your questions to ridgeriders1gmailcom

CLASSIFIED ADS FREE FOR NCSG MEMBERSMemberscanrunone35wordclassifiedfreeeachyearRegularlyclassifiedadsare$2wordor$1wordforNCSGmembersClassifiedadsarenon-commissionableandmustbe pre-paid To place a classified ad please contact Megan McMahon at mmcmahonncsgorg or (317) 837-1500

The Original Chimney

Fire Extinguisher

Tested amp Proven to Quickly amp Safely

Extinguish Chimney Fires

u DisplayerShipper Holds 8 Individually

Packed Chimfex

u Available in English-French Packaging

for Canadian Market

ORION SAFETY PRODUCTSEASTON MD 21601

MADE IN USA

This device is not approved or permissible for use as an alternative for fire

extinguishers in any building where fire extinguishers are required by law ordinance

or fire marshal regulation

ORDER NOW FOR QUICK DELIVERY

CALL YOUR LOCAL DISTRIBUTOR OR CALL US AT

800-637-7807VISIT OUR WEBSITE AT

WWWCHIMFEXUSCOM

Your Source for SAFETY InformationNFPA Public Education Division bull 1 Batterymarch Park Quincy MA 02169 wwwnfpaorgeducation

Carbon

Often called the silent killer carbon monoxide is an invisible odorless colorless gas created when fuels (such as gasoline wood coal natural gas propane oil and methane) burn incompletely In the home heating and cooking equipment that burn fuel can be sources of carbon monoxide

FACTSbull A person can be poisoned

by a small amount of CO over a longer period of time or by a large amount of CO over a shorter amount of time

bull In 2005 US fire departments responded to an estimated 61100 non-fire CO incidents in which carbon monoxide was found or an average of seven calls per hour

KKK CO alarms should be installed in a central location outside each sleeping area and on every level of the home and in other locations where required by applicable laws codes or standards For the best protection interconnect all CO alarms throughout the home When one sounds they all sound

KKK Follow the manufacturerrsquos instructions for placement and mounting height

KKK Choose a CO alarm that has the label of a recognized testing laboratory

KKK Call your local fire departmentrsquos non-emergency number to find out what number to call if the CO alarm sounds

KKK Test CO alarms at least once a month replace them according to the manufacturerrsquos instructions

KKK If the audible trouble signal sounds check for low batteries If the battery is low replace it If it still sounds call the fire department

KKK If the CO alarm sounds immediately move to a fresh air location outdoors or by an open window or door Make sure everyone inside the home is accounted for Call for help from a fresh air location and stay there until emergency personnel

KKK If you need to warm a vehicle remove it from the garage immediately after starting it Do not run a vehicle or other fueled engine or motor indoors even if garage doors are open Make sure the exhaust pipe of a running vehicle is not covered with snow

KKK During and after a snowstorm make sure vents for the dryer furnace stove and fireplace are clear of snow build-up

KKK A generator should be used in a well-ventilated location outdoors away from windows doors and vent openings

KKK Gas or charcoal grills can produce CO mdash only use outside

HOMEHEATINGEQUIPMENTHave fuel-burning heating equipment and chimneys inspected by a professional every year before cold weather sets in When using a fireplace open the flue for adequate ventilation Never use your oven to heat your home

MonoxideCarbonMonoxide

SafetySafety

NCSG Innovation 2013 Convention and Trade Show Hotel reservations are now being accepted for NCSG Innovation 2013 at Chateau on the Lake in Branson MO April 4-7 2013 Just call 1-888-333-LAKE (5253) and mention that yoursquore with the National Chimney Sweep Guild to lock in rates starting at $129 for a mountain view and $134 for a lake view

Get ready for some RampR Yoursquore earned it

National Chimney Sweep Guild2155 Commercial DrivePlainfield IN 46168

1209

CALL 877234PIPE

CHIMNEY LINER KIT SPECIALBUY 2 LINER KITSGET 1 FREELiner kit special offer valid on your first order only

Single Wall 316L 6 times 25 $24500Single Wall 316L 6 times 35 $28500Smooth Wall 316L 6 times 25 $28250Smooth Wall 316L 6 times 35 $33749

QUALITY bull PRICE bull SERVICE

New Customer Special

20 OFF ALLCUSTOM ORDERS

Visit our websitewwwLifetimeChimneySupplycom

FREESHIPPINGWITH YOUR KITPURCHASE

Page 8: October 2012

6 SWEEPING OCTOBER 12

ave you ever heard of a spark list Itrsquos like a parking lot for your ideas that you donrsquot want to lose but

you arenrsquot able to act on right now Itrsquos October Letrsquos face it if yoursquore a single owner-operator you likely arenrsquot going to be ordering new uniform shirts for yourself unless you really really need them You know what yoursquod like to order when you have a minute Theyrsquore nothing like your usual black t-shirt

Add it to your spark list

Your spark list can be something as simple as a clean notebook or a new word document (if yoursquore in the office) The catch is your ideas are the only things allowed on that list No to-dos Just ideas Therersquos something freeing about knowing that yoursquove captured that idea too

Have a great idea for a new service to add next Spring Add it to your spark list

How about a phrase you heard that yoursquod like to work into your marketing Spark list

Maybe a unique idea that yoursquove pulled from a service company in another industry Spark list it

Then when you need that spark of inspiration pull out your list Sitting down for your annual strategy session with your board of advisors (be it your spouse or your MIX group or something in between) THIS is the stuff that will spark your creativity and will give you great new ideas for your next move This isnrsquot a to-do list but it can be Therersquos something freeing about knowing that yoursquove captured that idea too Can you combine a couple of your sparks into something that will really get you moving on a day when you really just want to stay inside

Catch your breath Grab a clean notebook Start catching those ideas for a future spark of inspiration

All the best this season

MELISSA HEEKE CAENCSG DIRECTOR OF COMMUNICATIONS

EditorrsquosLetter

H

OCTOBER 12 SWEEPING 9

Hose Master Invented the Wheel

Smooth-N-Lite bullYourchoice-304or316stainlesssteelcoils5rdquo-8rdquodiameters bullInterlockedseamsareeasytoflex bullSmoothinnerwall bullCrushresistant bullIdealforsmoothwallapplications bullAvailableinroundovalorrectangle

HeavyFlex bullYourchoice-304or316stainlesssteelcoils bullInterlockedseamsareeasytoflex bullSmoothinnerwall bullHighlycrushresistant bullIdealforfireplacerelines bullAvailableinroundovalrectangleorDial-A-Flex

UltraPro bull Patentedrolllockseamdesignforeasyflexibility bullLargebendrange bullSteepcorrugationslope-resultinginhighcrushresistance bullIdeallysuitedforforbothstraightandmultiplebendrelines bullUncoilseasilyrightoutofthebox

NEW

CopperfieldkeepsturningthewheelwithHomeSaverrsquosnew Smooth-N-LitelinerSmooth-N-Litetakesawaythestiffnessand clumsinessnormallyassociatedwithsmoothwallliner-itgivesyouldquosmoothrdquowithnoheadacheNestlingintoHomeSaverrsquosfamousfamilyofUltraProProRoundFlexRectangleFlexOvalFlexandDial-A-FlexCopperfieldrsquosnewSmooth-N-Litegivesyouthesuperiorweight flexibilityandstrengthyouneedforsmoothlinerapplications

Copperfield Chimney Supply Technical800-246-1926Support800-247-3305

Manufactured by Hose Master Exclusively For

When It Comes to Chimney Liners

Almost50yearsagoSamFotiHoseMasterrsquosCEOredesignedinterlockedmachine technologyHisinnovationsarestillthecoreofmanufacturingflexiblechimneylinertoday

HeavyFlex bull 25yearsagoSaminventedRectangleFlex OvalFlexandDial-A-Flextechnology

UltraPro bull 15yearsagoSaminventedUltraPro-the onlypatentedroll-lockdesignlight-weight linerwithextremeflexibilityandcrush resistance

Smooth-N-Lite bullTodaySamhasdesignedSmooth-N-Lite- thelightinterlockedlinerforsmoothwall applications

and now he invented Smooth-N-Lite

Now We Have It All

All Flexible Liner Is Not Created EqualLet Us Prove It

1964

1983

2000

2012

Pro amp UltraProInvented UltraPro - the only patented roll-lock design light-weight liner with extreme flexibility and crush resistance

Redesigned Interlocked Machine TechnologyInnovations are still the core of manufacturing flexible chimney liner today

HeavyFlexInvented RectangleFlex OvalFlex and Dial-A-Flex technology

Smooth-N-LiteToday Sam has designed Smooth-N-Lite the light interlocked liner for smoothwall applications Manufactured on the same machine technology he invented in 1964

Meet Sam Foti Hose Master CEO engineer and innovator

In 1964 Sam got involved with interlocked products Identifying the problems associated with manufacturing the hose Sam redesigned the tooling and machinery to not only produce a consistent interlocked hose but to also speed-up the production

Today the results of Sams ingenuity is the technology used throughout the industry in the production of interlocked products His designs not only changed the way that stripwound hose is made but the way that it is used and perceived in the industry

SmoothNLite Adindd 2 71212 335 PM

HomeSaverreg Smooth-N-Litetrade Fills the Smoothwall Niche

5-8 Diameters Light 010 stainless strip Available in 304 and 316 stainless steel alloys Interlocked seams are easy to flex Smooth inner wall Crush resistant No memory Ideal for smoothwall application

Now smoothwall liner doesnt have to be stiff and clumsy Because HomeSavers new Smooth-N-Lite gives you smooth without the headache Nestling right into HomeSavers famous family of UltraPro Pro RoundFlex RectangleFlex OvalFlex and Dial-A-Flex liners our new 010 Smooth-N-Lite gives you the superior weight flexibility and strength you need for smooth liner applications

6 times 25 (304-Alloy)

WIth ShIppINg$36786

~Free Freight bull On orders of $1800 or morebull 65rsquo of liner liner and components ship free

Speed Service Selection 8002473305 bull wwwcopperfieldcom

SmoothNLite Adindd 3 71212 335 PM

OCTOBER 12 SWEEPING 9

Hose Master Invented the Wheel

Smooth-N-Lite bullYourchoice-304or316stainlesssteelcoils5rdquo-8rdquodiameters bullInterlockedseamsareeasytoflex bullSmoothinnerwall bullCrushresistant bullIdealforsmoothwallapplications bullAvailableinroundovalorrectangle

HeavyFlex bullYourchoice-304or316stainlesssteelcoils bullInterlockedseamsareeasytoflex bullSmoothinnerwall bullHighlycrushresistant bullIdealforfireplacerelines bullAvailableinroundovalrectangleorDial-A-Flex

UltraPro bull Patentedrolllockseamdesignforeasyflexibility bullLargebendrange bullSteepcorrugationslope-resultinginhighcrushresistance bullIdeallysuitedforforbothstraightandmultiplebendrelines bullUncoilseasilyrightoutofthebox

NEW

CopperfieldkeepsturningthewheelwithHomeSaverrsquosnew Smooth-N-LitelinerSmooth-N-Litetakesawaythestiffnessand clumsinessnormallyassociatedwithsmoothwallliner-itgivesyouldquosmoothrdquowithnoheadacheNestlingintoHomeSaverrsquosfamousfamilyofUltraProProRoundFlexRectangleFlexOvalFlexandDial-A-FlexCopperfieldrsquosnewSmooth-N-Litegivesyouthesuperiorweight flexibilityandstrengthyouneedforsmoothlinerapplications

Copperfield Chimney Supply Technical800-246-1926Support800-247-3305

Manufactured by Hose Master Exclusively For

When It Comes to Chimney Liners

Almost50yearsagoSamFotiHoseMasterrsquosCEOredesignedinterlockedmachine technologyHisinnovationsarestillthecoreofmanufacturingflexiblechimneylinertoday

HeavyFlex bull 25yearsagoSaminventedRectangleFlex OvalFlexandDial-A-Flextechnology

UltraPro bull 15yearsagoSaminventedUltraPro-the onlypatentedroll-lockdesignlight-weight linerwithextremeflexibilityandcrush resistance

Smooth-N-Lite bullTodaySamhasdesignedSmooth-N-Lite- thelightinterlockedlinerforsmoothwall applications

and now he invented Smooth-N-Lite

Now We Have It All

All Flexible Liner Is Not Created EqualLet Us Prove It

1964

1983

2000

2012

Pro amp UltraProInvented UltraPro - the only patented roll-lock design light-weight liner with extreme flexibility and crush resistance

Redesigned Interlocked Machine TechnologyInnovations are still the core of manufacturing flexible chimney liner today

HeavyFlexInvented RectangleFlex OvalFlex and Dial-A-Flex technology

Smooth-N-LiteToday Sam has designed Smooth-N-Lite the light interlocked liner for smoothwall applications Manufactured on the same machine technology he invented in 1964

Meet Sam Foti Hose Master CEO engineer and innovator

In 1964 Sam got involved with interlocked products Identifying the problems associated with manufacturing the hose Sam redesigned the tooling and machinery to not only produce a consistent interlocked hose but to also speed-up the production

Today the results of Sams ingenuity is the technology used throughout the industry in the production of interlocked products His designs not only changed the way that stripwound hose is made but the way that it is used and perceived in the industry

SmoothNLite Adindd 2 71212 335 PM

HomeSaverreg Smooth-N-Litetrade Fills the Smoothwall Niche

5-8 Diameters Light 010 stainless strip Available in 304 and 316 stainless steel alloys Interlocked seams are easy to flex Smooth inner wall Crush resistant No memory Ideal for smoothwall application

Now smoothwall liner doesnt have to be stiff and clumsy Because HomeSavers new Smooth-N-Lite gives you smooth without the headache Nestling right into HomeSavers famous family of UltraPro Pro RoundFlex RectangleFlex OvalFlex and Dial-A-Flex liners our new 010 Smooth-N-Lite gives you the superior weight flexibility and strength you need for smooth liner applications

6 times 25 (304-Alloy)

WIth ShIppINg$36786

~Free Freight bull On orders of $1800 or morebull 65rsquo of liner liner and components ship free

Speed Service Selection 8002473305 bull wwwcopperfieldcom

SmoothNLite Adindd 3 71212 335 PM

10 SWEEPING OCTOBER 12

TechnicalQampA DENNIS DOBBS NCSG

TECHNICAL ADVISORY CHAIR

A

QI am always leary about my

ladder splipping out from

beneath me Any suggestions for

making my ladder more stable

I love flat pry bars They can be hammered as stakes in the ground to keep your ladder from slipping on wet grass Flat pry bars also work well on wooden decks as you can see in

the photos below Here are a few more tips developed through the Construction Roundtable of OSHArsquos Alliance Program

bull Positionaladdercarefullytopreventslipping

bull Whereslippingislikelytieofforhavesomeoneholdtheladder in position

bull Donotusealadderforanythingotherthanitsstatedpurpose

bull Donotuseboxesbarrelsorotherobjectstoraisealadderhigher

bull Donotplaceladdersinfrontofdoorsopeningtowardtheladder unless the door is blocked locked or guarded

bull Positionthebaseofanextensionorstraightladderonefootaway from the wall for every four feet of the ladderrsquos length from the support point to the surface (see figure)

bull Beforeclimbingontoaroofusinganextensionladderbesure the ladder extends three feet beyond the roof line (see figure)

bull Neveroverextendanextensionladder

bull Readandfollowallinstructionsontheladder

Look for More Resources and Downloads in the Members Only section at wwwNCSGorg for more ladder safety information

w w wolympiachimneycom bull Phone 1-800-569-1425

Will KozlanskyOwner amp Co-Founder

The NEW Smoothwall Chimney Liner thathas the Perfect Combination of

Weight Ruggedness amp Flexibility

n No memory amp very flexible n Smooth Interior n One liner multiple applicationsn Available ovalized amp coiled

w w wolympiachimneycom bull Phone 1-800-569-1425

Will KozlanskyOwner amp Co-Founder

The NEW Smoothwall Chimney Liner thathas the Perfect Combination of

Weight Ruggedness amp Flexibility

n No memory amp very flexible n Smooth Interior n One liner multiple applicationsn Available ovalized amp coiled

12 SWEEPING OCTOBER 12

ave you ever known a successful fisherman or hunter one that could thoroughly enjoy his pursuit and always comes back with his catch or trophy This successful sportsman in pursuing these two endeavors does something truly

unique He makes use of his knowledge of the feeding habits the waking hours and the habitual movements of the object of his pursuit Through research and observation of the prey and using proven techniques from others he learns to think like his prey In business it is no different Successful business operation and growth requires management directed by a thought process like a trophy seeker Success requires us to think like the customer Inability or unwillingness to think like the customer is often a major factor in why business owners fail to achieve maximum success They simply cannot wrap their minds around how the client perceives their business their service or their product The view of the forest is quite simply blocked by the trees

So how do you think like the customer To start with spend a few minutes considering how a client sees your business Ask yourself ldquoIf I were a customer would I buy from merdquo Search out each positive and each negative Where are there areas that need work This is not a fleeting glance This has to be a very probing examination and it is hard work Prepare yourself to be confronted by a few sacred cows The tendency will be to look for something big but in reality you are looking for many small things

This can be a difficult task because we are so close to the business But we can make it a bit easier by breaking it down into modules or small sections Remember the only way to eat an elephant is one bite at a time

Letrsquos start with marketing Ask yourself if you use terms the consumer commonly understands For instance as chimney sweeps we are familiar with terms such as damper fire brick flue flue tile chase crown etc However as we put together our marketing strategies we need to take into account that the majority of our clients probably do not understand what we are talking about when we use this terminology

The damper in a fireplace is a good example When asking a group of sweeps what the consumer commonly calls that door at the top of the fireplace that is opened and closed the answer is the ldquofluerdquo (if you are southern itrsquos the ldquofluterdquo) Itrsquos easy to see how terms we use can actually confuse our clients Another term the consumer may use for this is ldquoMy draft donrsquot open rightrdquo and any number of other terms A confused consumer is often one that cannot complete or even start the buying process The effect is we are forced to spend our time answering questions just because we did not use simple enough language in our presentation Confusing our clients has a huge downside It is apt to cause our clients to be hesitant or even unwilling to take the action needed to correct a chimney-related issue It is helpful to anticipate where your customer may have the wrong words in their head and use descriptive phrases instead of industry terminology And worst of all they decide to continue shopping instead of making the buying decision Donrsquot feel bad These marketing issues are not just found with chimney service companies Many other business face similar challenges Instead of marketing to their customers they unwittingly end up marketing to their competition The competitor is really the one who sees the message understands the marketing message and potential customers are left out in the cold to try to figure out what it all means HMMMM do you think that is why over 90 of consumers in the USA (my unofficial numbers) are still confused about chimneys Herersquos a handy tool for working through this problem Seek out advice from people who know nothing about your business Form a focus group of acquaintances or (non-sweep) business contacts in your community and find out from them what would attract them to use your business This is a common practice with large businesses and corporations They test markets to get a feel for what the consumer thinks The goal is to avoid the traps that happen when you make assumptions about your customer base rather than finding out how they really think These traps cost money energy and time Quite honestly the business owner is just too close to the business to formulate the needed message It is just the way it is I know this is hard to believe but chimney performance maintenance and safety are not on the forefront of the consumer mind today

BY JERRY ISENHOUR OF CHIMNEY amp VENTING

CONSULTANTS IN CONCORD NCCoachrsquos Corner

The

Think Like The Customer

H

OCTOBER 12 SWEEPING 13

However it is much more than simply the marketing It includes the marketing message the phone scripting the procedures your service crews follow the way you follow up with quotes and reports It is each and every way you communicate with the client The simple paperwork you give on a job such as the inspection results is likely the most important part of the marketing process THIS is what may well take your customer from a small expenditure to one that we would classify as a TROPHY Doing this well is one of the things that separates the success stories from those that are missing the mark It boils down to understanding what the consumer is looking for and then providing the ldquocustomer experiencerdquo they are seeking What is the advice for this month Stop for a minute and look at your business from the perspective of a prospective client Ask yourself ldquoWOULD I DO BUSINESS WITH MErdquo Look at your written communication with your customers think about your conversations with them WOULD YOU BUY FROM YOU Would you be drawn as a customer to your business Or are your competitors getting your trophies I can guarantee that the folks who are selling to you are doing this

In this free enterprise system folks this is a tool for success Go for it with my best wishes for a successful fourth quarter of 2012 Apply yourself and remember the only person that can make that happen is the man in the mirror It is all up to you

The ball is in your court Just remember one of the important things about the trophy hunter or fisherman experience HE ENJOYS HIS PURSUIT He shows otherrsquos his trophies with pride it was a pure joy for him to obtain them Letrsquos make business and success fun

About the Author Jerry Isenhour an industry consultant coach and educator contributes this monthly article in Sweeping as a service to the industry For more information about how Jerry and his team can assist you and your team in the journey to successfully rise to the next level with your business take a look at his web site wwwchimneyandventingconsultantscom He can be contacted at jerrychimneyandventingconsultantscom or by phone at (704) 425-0217 See Jerryrsquos weekly video business tips on his Facebook page Chimney amp Venting Consultants

14 SWEEPING OCTOBER 12

Of Course I can Build You a Chimney

W e were recently called by someone who wanted us to install a chimney and wood stove in her back yard shop After parking the homeowner met me outside and we walked into the back yard shop to access the

chimney and stove installation After going over all the details and making sure we both understood what needed to be done so her shop could be nice and toasty she asked me to take a look at the stack stone chimney at her house She stated that the exterior was starting to crack As I had pulled into their driveway it was easy to see that their brick home had recently been remodeled and there was a newly-constructed stack stone chimney on the exterior wall facing the drive Immediately something odd had caught my eye My attention was drawn to the top of the chimney which appeared to have a black crown Remembering this I was more than happy to take a look

As we walked up to the chimney a few other things appeared strange to me The two-story chimney appeared too narrow and on top was a 13 x 13 chimney cap I asked the homeowner if the fireplace and chimney was constructed with block and she said ldquoYes up until this pointrdquo She indicated right where the rock was cracking I asked what material the rest of the chimney was constructed with and she replied ldquoOh the builder just framed it with 2 x 4s and plywood and insulated as you would the rest of the home He done a good job We were so proud we took pictures during constructionrdquo

Asking these questions not only helped with my understanding of the construction but also helped the homeowner see the potential fire hazard This chimney is now being torn down and rebuilt properly

Whatrsquos in your neighborhood

Chimney Sense DENNIS DOBBS NCSG

TECHNICAL ADVISORY CHAIR

OCTOBER 12 SWEEPING 15

t is imperative that you remain mentally physically and financially strong and secure to continue to support your family and business Letrsquos call this your life valuation

It seems to me that too many business owners work in the trenches sacrificing a big part of their lives forgetting about their life valuation Or it seems many are consciously postponing their life valuation until they near retirement What is wrong with living your life today AND when you retire

Taking the steps to allow yourself to enjoy your life NOW can lead to an unexpected but ideal side effect

Perhaps you need to do nothing more than make sure you leave work at a specified time to get to an intellectually-stimulating event or a place to relax or perhaps a physical exercise activity Do you belong to an organization group or club where everyone knows your name

Do you have the time to watch your children or other family members children participate in sports events plays or similar activities Or do you volunteer your time in your community church or NCSG

Would you like to take a few weeks or months off during the year and enjoy your life without worrying about your business running aground

If you decide that any of the above is a priority then you should have conviction to make it happen Better time management could help but chances are you need to increase cash flow to make this happen

Hiring a sales representative and implementing a new marketing

program can help boost sales and cash flow Perhaps an operations manager can help you achieve your goal Would that entail implementing systems and training

Hiring an outside coach or consultant can provide the expertise and rdquoextrardquo time commitment you simply do not have to help develop a strategy and tactics to rdquogit er dunrdquo Give up a little control in areas you do not have time to address and watch the rewards come your way

How you get there isnrsquot important What is important is that you know why you want to add resources to your business NOW to allow yourself to live your life NOW without losing all of your time and reducing the possibility of an emotionally draining burn out

AND AS ALWAYS

uuml Direct Vent Pro uuml Pellet Vent Prouuml Class ADuraTech

bull Same Day Shipment bull 16 Toll Free Lines To Assist You bullbull Proud Supplier Member To The NCSG bull

Serving Sweeps for 35+ Years

LARGEST INVENTORY

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HEADQUARTERS

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Business Valuation How About Life Valuation

BY BRIAN NOE CHFCreg CLTC

I

16 SWEEPING OCTOBER 12

ldquoMy company uses most products available to chimney contractors but Firesafersquos products and systems are hands-down the very best and the most profitable Great technical support and their constant improvements make the products even better which makes my company stand out over my competitionrdquo Kevin Knight Chadds Ford Chimney Sweeps PA

TO order call 800 TO order call 800--545545--66076607

infofiresafeinccom infofiresafeinccom wwwfiresafeinccomwwwfiresafeinccom

FireFireGuardGuard Ceramic mortar jointCeramic mortar jointCeramic mortar joint amp resurfacing systemamp resurfacing systemamp resurfacing system

PatentedPatented The most advanced chimney liner in the world

reg

CrownGuardCrownGuard Severe weather crown repair amp protectionSevere weather crown repair amp protection

Centering system for metal chimney liners

What is the interesting and unexpected side effect of putting your life first in the now

You have also increased the value of your business

Think about it ndash why wait until you are thinking about retirement to increase your business valuation to live your life As you near retirement the cost to increase your business valuation is expected to be higher As you near retirement will your energy level to accomplish this be lower

Will you be able to enjoy the same level of activity in your lifestyle when you approach retirement as you do now

Regardless of where you are in your life and business cycle what you have and have not done it will only take a few hours to commit yourself to increase your life valuation

Your increase in your business valuation will shortly follow

Let Life Happen ndash Enjoy It

About the Author Brian Noe of MW Financial Group Ltd was a guest speaker at the NCSG 2011 convention held in Hartford CT where he discussed How to Get Out of Business and The Economy and Animal Spirits Brian has a son Eric who served four years in the US Army Eric is ranked first in his class with a degree in Computer Science is working in his field and plans on attending graduate school in 2013 His daughter Kara recently graduated undergraduate school with distinction and is planning to attend graduate school to become a Physiciansrsquo Assistant Brian thoroughly enjoys helping others spend more time with their families and friends while becoming financially successful He can be reached at (860) 606-0834 or Brian_NoeMWFinancialcom

OCTOBER 12 SWEEPING 17

he most important thing to remember about customer communications is that it is decidedly a two way street Naturally you want to get your message out clearly and powerfully But it is arguably even more important that you hear what

your customers have to say to you As Bill Gates points out ldquoyour most unhappy customers are your greatest source of learningrdquo

The best approach to all customer communications is to think of your customers as more than just jobs for you more than just income sources Rather start to think of them as advisors mentors and critics to be listened to carefully thoughtfully and closely Sure listen to praise when you have earned it but listen even closer to criticism

When a customer criticizes your business he is in effect helping you make it better He is telling you what perhaps no one else will tell you He is telling you what you need to improve He is telling you how to be even more competitive and that is something you always want to hear Right

lsquoThatrsquos all well and good but how and when do I collect that input from my customersrsquo you ask Good question First realize that itrsquos not just you that will be collecting customer feedback Everyone in your organization who has any customer contact whatsoever is on that team That means all those people need to be trained in what to do to optimize that effort

Here are the kind of things they should have their antennae fine tuned forbull Anywordstoneorattitudefromacustomerthatmighteven

gently imply they are not completely happy with something about your business

bull Anysuggestionsforhowyoucouldmakethingsbetternomatter how weird or outlandish they might seem initially

bull Anyproblemwhatsoeverthecustomermayhaveencountered with your service no matter how trivial it may appear

bull Andofcourseanyangryresponsesaccusationsorcomplaints from customers

And these signs should be on your radar from the very first contact

If you or your employees view any of the above as even minor annoyances you have missed a huge huge opportunity to learn something about your business and to become increasingly competitive

Okay wersquove heard the complaints Now how do we respondFirst of all no matter what the situation no matter how angry or even abusive the customer is listen carefully to the complaint Ask questions to clarify that you have completely understood it Never take it personally You only want to help now

Once you are established in the role of ally your customer will relax and become more reasonable because he will know you are trying to help At this juncture at the very least you have created a customer who knows you are on his side and will honestly and openly address the issue And that is a very big win for you

But even if the customer remains unreasonable pay close attention to what he is telling you There are apt to be diamonds in his invective along with the mud

It is a great idea to log every complaint and I mean every complaint no matter how small This has to be done consistently and should be done immediately after the complaint has been heard By doing this you create a list of areas of potential weakness in your company to address And the sooner they are addressed the better If the same complaint resurfaces repeatedly then clearly it has not been adequately fixed

Fixes should involve everyone in the company because everyone needs to be on the same page all the time about what it is the company is striving to achieve And this way everyone gets to be a problem solver as well as a problem reporter That makes work a lot more enjoyable

Hey it sounds easy But it will never happen unless you give it your full attention It will never happen unless everyone in the company is tuned in and trained Believe me the results are well worth the effort because yoursquoll all be able to watch the company get better and better And the real bonus is when you make things better and better for your customers you make them better and better for you and your employees at the same time Itrsquos kind of magical that way

Go for it

The Feedback Loop

BY GREG POLAKOW OF COPPERFIELD

T

18 SWEEPING OCTOBER 12

reg WeatherShieldtops them all

Model WSA-TDWfor air cooled chimney

the authenticPO Box B Attleboro Falls MA 02763 (508) 695-7000 Fax (508) 695-4209wwwchimneycapscom

Improved Consumer Products Available from leading distributors nationwide

regWeatherShield

Although there

have been

many attempts

to copy it over

the past almost

40 years there

is only one regWeatherShield

Always ask for it

by name and

look for the seal

of authenticity

on the top of

the cap

bull The industry standard for keeping out squirrels birds leaves and other debris

bull Works with single wall double wall triple wall or masonry chimneys

bull Sizes available from 3rdquo to 30+rdquo custom and oversize can be ordered Air cooled and non-air cooled 100 made in USA

bull Standard construction is 100 austenitic stainless steel also available in other alloys including copper and Type 316 for marinecoal appliances

bull Our pioneering work in chimney technology and metallurgy has made us a trusted source for products and problem-solving information

The Financial Impact of Customer ServiceDonrsquot take customer service for granted - the financial impact is huge

BY ERROL ALLEN

Customer service is what drives the success of the any business Some would surely say ldquoNo Errol a great product or service concept drives the success of any businessrdquo

While that statement is somewhat true a great product or service concept without great customer service is like expecting your beautiful garden flowers to flourish without your giving attention to them

I have often found that you donrsquot get upper managementrsquos or the ownerrsquos full attention regarding customer service unless you provide the financial impact to the company Customer service has a dual role as it both creates and preserves revenue

Let me explain why I believe this to be true

Customer service creates revenue via the word of mouth avenue When a great product or service is coupled with great customer service your customers become your ambassadors Their willingness to speak positively about your business leads to additional customers thereby creating additional revenue Recent research by the Technical Assistance Research Program (TARP) indicates that for every ten people hearing either positive or negative ldquoword of mouthrdquo information one person takes action

That one new customer should they receive the level of service expected will in turn keep the positive ldquoword of mouthrdquo cycle in motion Another form of revenue creation as a result of great

C

OCTOBER 12 SWEEPING 19

See for yourself

Wohler VIS SeriesThe Revolution in Visual Inspection Technology

bull 360deg pan- and 180deg tiltable camera eyebull Easily negotiates 90deg-bendsbull LED lighting illuminates the darkest environmentsbull Digital distance measuringbull Effortlessly inspect pipework air ducts vents cracks welding seams gaskets and much morebull Prevent problems before they occur

Wohler USA Inc bull 978-750-9876wwwwohlerusacom

Measure distance

BrilliantLED Screen

Pan amp TiltCamera

The Measure of Technologycustomer service are price increases TARP has also studied the impact of price increases on the customerrsquos willingness to continue to do business with companies In a study of the banking industry only 10 percent of survey respondents who had not experienced a customer service related problem expressed dissatisfaction with an increase in fees and charges This means that 90 percent of survey respondents were okay with the price increases due to the level of customer service provided by their particular bank

In regards to customer service acting as a revenue preserver there is one question that must be answered before we continue That question is - How much is your customer worth to your business Whether your company is small or large the need to determine what your customer is worth to your business is critical when calculating the amount of revenue being preserved by addressing customer service related issues For example if your business has 1000 customers and the average annual revenue generated by each customer is $400 If 10 percent of those customers experience customer service related problems thatrsquos 100 customers Bear with me as we start the calculations Now letrsquos assume that 50 of those customers donrsquot even bother to complain they just simply go away

Their decision to leave without complaining represents $20000 in lost revenue What about the other 50 that do complain Letrsquos say that yoursquore able to satisfy 40 (20) 40 (20) become frustrated with your attempts to satisfy and 20 (10) remain dissatisfied So now letrsquos consider the repurchase behavior of those complaining customers Should 10 (2) of the customers that yoursquore able to satisfy after they complain decide not to repurchase that represents $800 in lost revenue

In the frustrated with your attempts to satisfy group 25 (5) discontinue purchases with your company which represents $2000 in revenue On to the customers that remain dissatisfied after complaining - 60 (6) of this group decide not to repurchase from your company which means an additional $2400 in lost revenue The total potential annual revenue lost in this scenario is $25200 Wait therersquos more Remember the ldquoword of mouthrdquo factor discussed earlier

These dissatisfied customers will tell others about their experience with your company In this scenario when you consider the 50 customers

20 SWEEPING OCTOBER 12

$12900 as shown(includes trailer)

Click or Call to hear how Meyer Machine amp Equipment

can help YOU

YOU CLEAN CHIMNEYSWHY NOT CLEAN DUCTS

that left without complaining add the 13 customers that complained yet decided not to repurchase thatrsquos 63 customers who have the potential to utilize negative ldquoword of mouthrdquo marketing If these dissatisfied customers tell 10 additional people about their experiences (630 people) and 1 in 10 acts on the information (63 people) therersquos potential revenue missed due to dissatisfied customers

Even if the new customers average annual purchases equals $300 yoursquore still possibly facing $18900 in lost potential revenue Donrsquot forget about the cost side of poor customer service - the employee costs to resolve customer complaints and the material costs when rework is required to satisfy the customer Take this example and apply your real numbers to determine the financial impact to your business Whew Lotrsquos of calculations but itrsquos definitely worth it when it comes to determining the financial impact of customer service

The key to preserving revenue is to

1 Be consistent in your service delivery

and

2 Encourage your customers to complain

Consistency in your service delivery leads to loyalty less complaints and even more important fewer reasons for the silent defections of the non-complainers Encourage your customers to complain as this gives you an opportunity to retain their business The example above illustrates the financial impact of non-complaining customers Offer multiple ways to complain - at the point of purchase on your website via chat 1-800 s Donrsquot forget to monitor social media for comments regarding your company and respond to the complaints in a timely manner Remember donrsquot take customer service for granted The financial impact is huge

About the AuthorErrol Allen has over 25 years of experience in the customer service industry including 13 years in a management role Having held positions as an Internal Customer Service Consultant Call Center Quality Manager and Operations Analyst Errol understands the need for a ldquosystemsrdquo orientation to providing excellent customer service Errol has also designed customer service training programs for the ldquofront linerdquo associate to ensure employee confidence when interacting with customers He is a member of the American Society of Quality which promotes the practical application of quality knowledge across multiple industries Info httpwwwerrolallenconsultingcom (This article first appeared online at wwwcustomerservicemanagercom)

CSIA Update wwwCSIAorg

Publication for CSIA Certified Chimney Sweepregs

ADVERTISEMENT

By Donna Kasmer CSIA Certification Coordinator

Speakers and authors can use the online CEU Application for Course Credit to submit classes and articles for consideration by CSIA and NFI

Applying for Course Credit

Each course instructor must submit a CEU Application for Course Credit for approval each time a class is presented If the course objective summary and instructor qualifications have not changed dates and locations may be added to the original application within the two-year cycle After two years all courses must be resubmitted with new outlines and handouts including new dates and locations

When the application is filled out online it is sent to CSIA and NFI at the same time for consideration You will receive notification from both organizations when your application has been approved The notification will list the CEUs awarded and instructions on how to ensure that your students will receive CEUs for attending

To apply just visit wwwCSIAorgapplyforCEUs to go to the Continuing Education Units page that will give you all the information and instructions you will need to apply for CEUs as a speaker

Earning CEUs for Articles Written

You may also apply for CEUs if you have written an article for a professional sweeping publication As long as your subject matter falls under one our CEU categories it may be eligible for CEUs To submit your published article for consideration visit wwwCSIAorgapplyforCEUs and follow the instructions online

Writing and having a hearth industry paper or article published may be eligible for CEUs based on the following requirementsThe article mustbull Pertaintothehearthindustryorthe

CCSs scope of work

bull Bepublishedwithinthecertificationcycle

bull Beatleast500wordsinlengthThe author must

bull SubmitapplicationforCEUswithin60daysofpublication

bull Submitacopyofthearticlewith publication name date of publication and word count

bull SubmitthetypeofCEUcategoryorcategories of the article

CEU Information for Speakers and Authors

The Chimney Safety Institute of America has created a new blog titled Wisdom from the Hearth (online at chimneysafetywordpresscom) to help keep homeowners one-step ahead of the potential problems that can plague their fireplaces and chimneys Topics covered on the blog includeEPAcertifiedstoveschimneyswifts winter-preparedness media mentions and moisture content Blogs will be posted at least once weekly throughout the year and twice weekly during the home heating season

If you are interested in blogging for CSIA please contact Melissa Heeke CSIArsquos Director of Communications and Marketing at mheekecsiaorg

Blog submissions are due via email no later than three business days before the day you are scheduled Here are a few tips to keep in mind while bloggingbullPleasekeepblogstoaround300

words or lessbullRemembertotalkinaconversational

voice Be yourself and avoid using jargon

bullSpeakpersonallyandinapositiveup-tempo tone

bullBuildarelationshipwiththereaderwithout trying to sell the CSIA or your company Lists of tips suggestions or creative ideas are also good subjects for drawing in readers

Wisdom from the Hearth

CSIA Introduces New Blog Seeks Guest Bloggers

ConnecticutMichaelOverstreetbullMichaelrsquosChimneyServiceandRestorationbullVernon

IllinoisClayNelsonbullCleanSweepbullCollinsvillePatrickSimmsbullSuperiorChimneyServicesCorpbullLombard

IndianaTravisBeckleybullBeckleyrsquosChimneyServicesbullCoalCity

MichiganScottFreibergbullStanrsquosFireplaceampChimneyServicebullFentonErnieHillbullRockfordChimneyServicebullSouth LyonSueWhitebullRockfordChimneyServicebullSouth Lyon

MinnesotaCaleAndersonbullAirProLLCbullAppleValleyAaronOslundbullJackPixleySweepsbullAndover

AaronRotheringbullDanorsquosChimneySweepbullRochesterZacharyWilliamsbullDanorsquosChimneySweepbullRochester

MissouriJohnVGodfreybullA+ChimneyServicesLLCbullRollaJasonPatrickbullShamrockQualityServicesbullStLouisMitchellSaundersbullAdvancedChimneyTechniquesIncbullJamestown

New YorkJaredGuernseybullHolySmokeStoveFireplaceChimneybullDryden

OhioAnthonyRamseybullEliteChimneySolutionsbullBeavercreek

OklahomaKeithHudginsbullCleanDeanrsquosChimneySweepServicebullTulsa

TravisMcMorrisbullCleanDeanrsquosChimneySweepServicebullTulsa

PennsylvaniaJohnMcDonaldbullChimChimneySweeps-DJCrossIncbullMediaLJosephOchalbullChesterCountyHearthampHomebullElversonKyleBSmithbullChimChimneySweeps-DJCrossIncbullMediaChristopherTStarrbullChimChimneySweeps-DJCrossIncbullMedia

TenneesseJoshDavisbullCustomer1stAirDuctCleaningampChimneySweepbullMilton

TexasBradleyDassonvillebullACContractorsIncbullLongviewChristopherHessbullAtlasChimneybullLeanderAdamJamesbullACContractorsIncbullLongview

ADVERTISEMENT

Congratulations to Our New CSIA Certified Chimney Sweeps

The Chimney Safety Institute of America Inc (CSIA) sponsors theCERTIFIEDCHIMNEY

SWEEPreg certification

program The CERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETYINSTITUTEOFAMERICAreg trademark is a registered trademark of the CSIA and was developed especially for this program and is a symbol of your professionalism understanding of and dedication to your industry Display it with PrideUseitCorrectly

Who may use the Logobull SoleOperatorndashIndividualswho

maintain a sole proprietorship are currently a CSIA Certified Chimney

Sweep have no other employees and have signed the CSIA Code of Ethics are granted a royalty free limited license to usetheCERTIFIEDCHIMNEYSWEEPCHIMNEY SAFETY INSTITUTE OF AMERICAreg Logo

bull PartnershipndashCompaniesorganizedasa partnership are granted a royalty free limitedlicensetousetheCERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETYINSTITUTEOFAMERICALogoregprovided the partner performing the sweeping andor inspection is currently a CSIA Certified Chimney Sweep and signed the CSIA Code of Ethics

bull MultipleEmployeeCompanyndashCompanies with multiple service technicians are granted a royalty free limitedlicensetousetheCERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETY

INSTITUTEOFAMERICAreg Logo provided that at least one individual who is currently CSIA Certified Chimney Sweep and signed the CSIA Code of Ethics is on the job site performingsupervising the sweeping andor inspection If a work order or equivalent document is provided to the customer the CSIA Certified Chimney Sweep must sign the document and clearly printhishercertificationnumbernexttothe signature

If you have questions about the correct useoftheCERTIFIEDCHIMNEYSWEEPCHIMNEY SAFETY INSTITUTE OF AMERICAreg Logo write or call CSIA at 2155CommercialDrivePlainfieldIndiana46168(317)837-5362orfax(317)837-5365emailofficecsiaorg

Using the CSIA Certified Chimney Sweepreg Trademark

QR code generated on httpqrcodelittleidiotbe

Now you can access more of the industryrsquos favorite seminars in a self-paced online format Itrsquos easy with CSIArsquos eLearning program mdash offered every week

Need to renew your CSIA Certified Chimney Sweep credential You

can now earn all of the CEUs entirely online We offer individual

sessions in affordable bundles so you can earn just the CEUs you

need $39 per session $99 for 3 sessions or $149 for 5 sessions

Ready to get started Learn more and register right now

W W W C S I A o r g E L E A r N I N g( 3 1 7 ) 8 3 7 - 5 3 6 2

Good for you your business and your busy schedule

Online review sessions also available weekly

ADVERTISEMENT

OCTOBER 12 SWEEPING 25

ProgressivePerksBY DEBBIE CORNELIUS

MEMBERSHIP DEVELOPMENT COORDINATOR

Two Great Ways to Increase Your Income

Money is tight for everyone these days so many of your clients are using credit cards to make necessary repairs and upkeep to their homes This is why it is important to accept credit cards in your business However understanding the fees typically charged to merchants by payment processors can be more than confusing

Complete Merchant Solutions (CMS) one of NCSGrsquos benefit providers will help you understand the various fees charged in a transaction and how you can reduce these fees

Already accepting credit cards Take the time to find out if you are getting the best rates you can by contacting Allan Maughan at 877-267-4324 Ext 132 or email amaughancmsonlinecom

When a person calls your office you have your businessrsquo most important person on the line Someone who is investigating your service needs something and will likely be doing business with you Since many of these prospective customers will be placed on hold Commercials On Hold provides

an excellent way to brand your business and promote your full range of services before they talk to a member of your staff

There are several messages to choose from and NCSG members are eligible for a discount Contact Allen Gaughf at 800-832-4653 Ext 225 or visit wwwCommercialsOnHoldcom

SUPERORDER CUT-OFF

LATEstock ground

orders placed bystock freight

orders placed by

Saturday Delivery Also AvailableVisit whitecapscom or call 8003352534 for more details

Made in the USA | Est 1998 | 8003352534 | whitecapscom

26 SWEEPING OCTOBER 12

REGION 6

NCSG Charter Members

Paul Bourque Huntsville AL

Don Leavitt San Diego CA

David Harris Broken Arrow Oklahoma

Dan Wheeler Santa Rosa CA

John Cline Menlo Park CA

Dale Meisinger N Augusta SC

Alan Hisey St Louis MO

Eva B Horton Greenwich CT

Harry Richart Hasbrouck Heights NJ

NewNCSGMembers

REGION 3

REGION 2

REGION 5

REGION 4

NCSG REGIONS

REGION 1

Connecticut Vermont Massachusetts New York Maine Rhode Island New Hampshire

REGION 2

Delaware District of Columbia Maryland New Jersey Pennsylvania

REGION 3

Alabama Florida Georgia Mississippi North Carolina South Carolina Tennessee Virginia West Virginia

REGION 4

Illinois Indiana Kentucky Michigan Missouri Ohio

REGION 5

Arkansas Colorado Iowa Kansas Louisiana Minnesota Nebraska New Mexico North Dakota Oklahoma South Dakota Texas Wisconsin

REGION 6

Alaska Arizona California Hawaii Idaho Montana Nevada Oregon Utah Washington Wyoming

MARYLANDGaryCliftbullFire-SafeChimneySweeptGTCliftIncbullPasadena

NEW JERSEYRaymondBondbullMercerCountyChimneyServicesbullHamilton

GEORGIA ArvydasDidasbullAtlantaChimneyWorxLLCbullAtlanta

OHIOMichaelLentzbullEastsideFireplaceampContractingbullCygnet

COLORADOSeanPeckbullAshesAwayLLCbullDurango

CALIFORNIA StevenLovsteenbullOliverTwistChimneySweepandAirCleaningbullHuntington Beach

ErrolDavisbullTheChimneySpecialistbullHuntingtonBeach

OCTOBER 12 SWEEPING 27

The 2012 ndash 2013 offers are being added daily in the ldquoMembers Onlyrdquo section of the NCSG website at wwwNCSGorg So start checking for these new offers each week These coupons will be good until June 30 2013

AirjetDivisionofContinentalIndustriesbullAlphaAmericanCompanybullCondarCompanybullCopperfieldChimneySupplybullDuctCleanersrsquoSupplybullEarthcoreIndustriesLLCbullENERVEXIncbullFiresafeIndustriesbullFireside

DistributorsbullHY-CCompanybullLifetimeChimneybullLindemannChimneySupplybullMattersoftheHearthbullMeyerMachineampEquipmentbullNationalChimneySupplybullOlympiaChimneySupplybullSaverSystemsbullSNEWS-TheChimneySweepNewsbullStoveBuilderInternationalInc(SBI)bullWakefieldBrushbullWohlerUSAIncbullZ-Flex

2012 ndash 2013 SWEEPS ADVANTAGE COUPON PROGRAM

SAVERSYSTEMS

SAVE UP TO $50Purchase 5 gallons Chimney Saver Water Repellent (Water or Solvent-

Base) frac12 gallon CrackMagik Crack Sealant and 5 gallons CrownCoat Brush Grade Crown Repair from your Distributor - $40 Cash Refund by mail

SAVE UP TO $42Buy a 24 lb container of Cre-Away Pro and Cre-Away Applicator from

distributor and receive a FREE Case of 6 (lb) Cre-Away Creosote Modifier by mail

SAVE UP TO $41Purchase 2 cases of 12 (32oz) bottles of ACS and receive a FREE Case of

12 (32oz) bottles of Home amp Hearth Cleaner

STOVE BUILDER INTERNATIONAL INC

SAVE UP TO $ 69FREE Moisture Reader with the purchase of a Flame NXT-1 Wood Stove for

the Month of September and October 2012

HY-C Company

SAVE UP TO $ 75Purchase 30 Draft King or Big Top HY-C chimney caps and receive $75

rebate

SAVE UP TO $ 25Place your first order of HY-C Roof VentGuards or Dryer VentGuards (min

12) and receive a $25 rebate

SAVE UP TO $250 FREE freight on your first Fire Chief Wood Furnace order

LIFETIME CHIMNEY SUPPLY SAVE UP TO $400 Buy one liner kit and get one of equal or lesser value FREE

Share your memories NCSG seeks contributions for the History Project

NCSG is currently working on a history project to help the organization capture

our shared history since the organizationrsquos beginning If you have interesting

information fun photos or official Guild communications that may be of

interest please scan and email them to historyncsgorg Please note Not all

material will make it onto the Guildrsquos timeline but may be included in another

area of the history project

28 SWEEPING OCTOBER 12

hellip when opportunity calls we answer 1-800-875-8118

wwwcomnetmessagecom

Benefits of Answering Service

Award Winning Telephone Agents

Never Miss A Call

Better Time Management

Appointment Scheduling

Affordable

Member Get a Member ProgramGuidelines for IndividualsDid you know that by promoting membership in the NCSG you help the

Guild meet its goals AND you will reap rewards too To take advantage

of potential savings on your next NCSG dues simply visit wwwNCSGorg

to obtain a copy of the membership application form Make sure you put

your name under Item 2 ldquoWho referred you to the NCSGrdquo OR you may

send an email to dcorneliusncsgorg and request that NCSG membership

information be sent on your behalf to people who should join Please

provide the complete contact information ie name address telephone

number and email address if available

Your participation in the Member-Get-A-Member program helps

strengthen the Guildrsquos membership and allows you to win too

bull You get $5000 off membership dues for each new member

(1-4 new members)

bull You get Free membership Dues (equal to 1 year) when you recruit

5+ new members

Save some money on your next NCSG dues by simply promoting

membership in the NCSG at every opportunity you havet

NCSG Membership Referral Reward Guidelines for Non-ProfitsEffective 912012

Your non-profit can benefit when new NCSG Members mention your

organization under Item 2 ldquoWho referred you to the NCSGrdquo on the NCSG

membership application or you may send an email to membership

ncsgorg and request that NCSG membership information be sent on your

behalf to companies who should join Please provide the complete contact

information ie name address telephone number and email address if

available

Eligible Organizations Non-profit organizations (ie State and Regional

Chimney Sweep Guilds HPBA Affiliates)

Referral Reward $100 per New NCSG Voting or Dual Member

Reward Earned Upon receipt of NCSG membership application and

payment (full or first installment)

Reward Paid Paid to the organization within 10 business days of receipt of

membership application and payment

New Member - Has not been a member of the NCSG for at least two (2) years

Refer New Members and Be Rewarded

OCTOBER 12 SWEEPING 29

few years ago I wrote an article about being inspired by our youth Looking at the world around us the challenges we tend to let bog us down domestically as well as around the globe I thought it might be worth sharing some of that information again After all you

donrsquot have to have children of your own to appreciate the immense impact they have had are having and will have on our world If you ever take a moment to look around and notice the influence and passion of our youth you canrsquot help but be motivated by their drive

Sure kids can be a challenge (then again so can adults) but itrsquos often in their inhibitions that they discover a potential that as adults we often forget If we just take a step back from our frustration there is a lot of inspiration we can take from the youth of this world

In 1995 twelve year old Craig Keilburger was distracted during his morning breakfast on his way to the comics section of the newspaper He didnrsquot make it past the first page as he was lured into an article about the exploitation of child labor in Asia He was moved to research the situation and as he did he became increasingly self-motivated to do something about a growing problem throughout the world

Craig asked for some volunteers at school and eleven hands went up As simply as that Free the Children was formed with the passion of twelve 12-year-olds Today a handful of Nobel Peace Prize nominations later Free the Children is the worldrsquos largest network of children helping children through education More than one million youth have been involved in their programs in more than 45 countries These ldquokidsrdquo have built over 450 schools delivered more than 200000 school and health kits to students shipped more than 11 million dollars in medical supplies lobbied corporations to adopt

standard labeling for child-labor free products and improved water and sanitation conditions around the world And thatrsquos just the tip of the iceberg Visit wwwfreethechildrencom to learn more about the inspired commitment of these youth

David B Smith a college student at the University of California-Berkeley was motivated by his own personal struggles and those of his friends Concerned with the local issue of the rising costs of tuition and the lack of affordable housing near campus he formed a group to see what they could do about it Their approach was not to complain and protest but rather to work within the system to affect change

Within the year the group organized the first-ever Cal Lobby Day which brought 150 students to the California State Capital in Sacramento They didnrsquot stand outside and protest Instead they went inside and met with more than 90 percent of the legislature The group got these officials interested engaged and willing to help By the end of the semester they saved students throughout California $93 million by stopping student fees from being raised and they got $30 million earmarked for student housing

Smithrsquos initial success led to the formation of Mobilizeorg (wwwmobilizeorg) whose now national mission it is to educate empower and inspire young people to increase their civic and political participation The grass roots approach that Mobilzeorg uses is to encourage young people to personally meet with their representative decision makers speak their language and negotiate with them using techniques that are familiar to them The legislative strategy of these youth and their associated success mirrors the approach that NCSG encourages among its own members

BY MARK MCSWEENEY CAEEXECUTIVE DIRECTOR

Perspective

Find Your InspirationldquoWhat you do makes a difference and you have to decide

what kind of difference you want to makerdquo ndash Jane Goodall

A

30 SWEEPING OCTOBER 12

A couple of years ago David Smith explained their success this wayhelliprdquoBecause we start at a place that encourages young people to look inside themselves and then project that image of a better world on our society we are facilitating the use of the most powerful energy we have ndash our passionrdquo

Sparks of inspiration from youth are present all around us We just have to be open to them

As many of you know I have had the joy of being involved with Rotary Internationalrsquos youth exchange program This year marks my eighth year coordinating the outbound recruitment placement and orientation activities for my district Over that time I have had the honor of placing almost 70 high school students into 30 different countries around the world As part of the district team I also have the thrill of having worked closely with at least that many students who have traveled to Indiana from their native countries to experience and learn our relative taste of American culture

Working directly with these teens each year I am in awe of their perspective and enthusiasm and I marvel at their drive determination and overwhelming desire to further develop their appreciation of our world community By the age of 18 these young men and women have experienced more of the world around us than most of us will ever know Yet they continue to explore every opportunity they have to fuel their own passion to learn more For them enough is never enough

Thatrsquos exactly what organizations like the National Chimney Sweep Guild and the Chimney Safety Institute of America think about education The best are never satisfied The best are never done learning The best in our industry belong to the Guild and seek certifications in their field not merely for attainment of the credential but rather to feed their desire to continually learn and continually improve

Whether yoursquove been in this business for thirty days or for thirty years you owe it to yourself and to your customers to pursue every chance you can to keep yourself as professionally and technically tuned as possible As the great Aristotle said ldquoAll men by nature desire knowledgerdquo

And lest you think learning is limited to youth I recently read a quote from the swimming trainer of a 73-year-old woman When speaking of her determination the trainer said that she taught him ldquoThere is no age attached to a student that quest is without a numberrdquo

Companies that truly embrace continuous improvement continuously seek opportunities to improve the way they do business ndash operationally as well as technically Be humble enough to recognize that a better way may exist and challenge yourself to find it

You work hard to produce income for your business Your expenses should reflect your companyrsquos strategies Money can be hard to come by and once you get it you donrsquot want to lose it But a smart

business person knows that putting money back into their business is not losing it itrsquos investing it Best of all itrsquos investing it in you in your business

19th century American explorer Robert Perry said ldquoThe time to prepare for your next expedition is when you have just returned from a successful triprdquo This is certainly the case for the exchange students I work with every day and that perseverance is clearly demonstrated by youth like Craig Kielburger and David Smith I truly believe that all of us adults could benefit from spending more time watching and learning from the youth around us

Find your passion and let it ignite you If your flame starts to flicker look for inspiration around you in perhaps the least likely of places Helen Keller once said ldquoLife is either a daring adventure or nothingrdquo Herersquos to you on your expedition

Until next time I continue to wish you every success

Double Locking CrimpRemains StrongYet Very Flexibl e

With No Memo ry

Strong Triple Locking CrimpHolds T ogether Even OnTough Jobs

Horizontal Sides Of CorrugationOffer Added Strengthamp Flexibility

Manufactured by CHIMNEY TECHNIQUE INC

Chim-Pro Interlock Flex

Chim-Pro Corrugated

Flex

Chim-Pro RigidADDED SAFETY EFFICIENCY AND VALUE

In Which ALL FITTINGS Are Attached With A Band Even The Tee Cap And Elbows Quick amp Simple No Drilling amp Riveting

Featuring

Visit wwwchim-prolinercom for more detailsbull 2000 Industrial Ave bull Sioux Falls SD 57104

1-800-582-1392

OCTOBER 12 SWEEPING 31

Display Ad Index

Darwin Awards

Have you snapped a photo of a peculiar chimney in your area that made you shake your head in disbelief

Send it to Melissa Heeke at mheekencsgorg for publication in Sweeping Or mail it to NCSG 2155 Commercial Drive Plainfield IN 46168

Page Advertiser Phone Email or Website Address

30 Ahrens Chimney Technique 800-582-1392 ahrenschimneyqwestofficenet

21-24 Chimney Safety Institute of America 317-837-5362 wwwcsiaorg

13 Cobra Chimney Caps 888-463-0636 salescobrachimneycom

28 Communications Network Inc 800-875-8118 tkempercomnetmessagecom

9 Copperfield 800-247-3305 wwwcopperfieldcom

ENERVEX Inc 800-255-2923 infochimneyfanscom5

16 Firesafe Industries Inc 800-545-6607 wwwfiresafeinccom

8 Hose Master 800-221-2319 bobdanielshosemastercom

18 ICP 508-695-7000 wwwchimneycapscom

BC Lifetime Chimney Supply LLC 877-234-7473 wwwlifetimechimneysupplycom

7 Lindemann Chimney Company 800-722-7230 wwwlindemannchimneycom

20 Meyer Machine amp Equipment 800-728-3828 wwwmeyermachinecom

6 National Chimney Supply 800-897-8481 wwwnationalchimneysupplycom

11 Olympia Chimney Supply 800-569-1425 wwwolympiachimneycom

32 Orion Safety Products 800-637-7807 wwwchimfexus

4 Sand Hill Wholesale 800-258-5496 wwwsandhillwholesalecom

3 Smoktite 866-439-0069 wwwsmoktitecom

15 Sweeprsquos Choice 866-880-3473 infosweepsamericacom

25 Whitecaps 800-335-2534 wwwwhitecapscom

19 Wohler 978-750-9876 wwwwohlerusacom

What we have here is your basic palm frawn spark arrestor in Logan Heights San Diego CA Unfortunately (or fortunately depending on how I look at it) my job was across the street and I could not investigate further

Submitted by Eron Armour of Armour Chimney Service in San Diego CA

October 19 2012Albany NYCSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

October 22-26 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

October 29 ndash November 1 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 2 2012CSIA Technology Center CSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

November 5- 9 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 12-16 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

Dates amp Events

Please send notice of your events for NCSG Dates amp Events listings at mmcmahonncsgorg for inclusion here in weekly posts to the discussion list and online at wwwNCSGorgdates The event must be considered educational or informative for the industry (sales events and open houses will not be listed)

32 SWEEPING OCTOBER 12

ClassifiedsGotta chimney question Sizing Codes Call Royal Edwards Make Royal your tech department CALL NOW 813-982-0219 for on-call tech support Continuing Education special bonus ndash ask how you can get the Friday morning E-Blast for FREE CALL NOW 813-982-0219

GasVent Software for Sizing Chimneys only $195 Call 1-800-648-9523 for more info and visit wwwelitesoftcom to download a free trial version

Chimney Sweep business for sale iin the Northern Rocky Mountains of New Mexico Services a large area with three ski resorts in the service area Equipment and signed three year contracts goes with the business Business is well established For pricing and other info please email your questions to ridgeriders1gmailcom

CLASSIFIED ADS FREE FOR NCSG MEMBERSMemberscanrunone35wordclassifiedfreeeachyearRegularlyclassifiedadsare$2wordor$1wordforNCSGmembersClassifiedadsarenon-commissionableandmustbe pre-paid To place a classified ad please contact Megan McMahon at mmcmahonncsgorg or (317) 837-1500

The Original Chimney

Fire Extinguisher

Tested amp Proven to Quickly amp Safely

Extinguish Chimney Fires

u DisplayerShipper Holds 8 Individually

Packed Chimfex

u Available in English-French Packaging

for Canadian Market

ORION SAFETY PRODUCTSEASTON MD 21601

MADE IN USA

This device is not approved or permissible for use as an alternative for fire

extinguishers in any building where fire extinguishers are required by law ordinance

or fire marshal regulation

ORDER NOW FOR QUICK DELIVERY

CALL YOUR LOCAL DISTRIBUTOR OR CALL US AT

800-637-7807VISIT OUR WEBSITE AT

WWWCHIMFEXUSCOM

Your Source for SAFETY InformationNFPA Public Education Division bull 1 Batterymarch Park Quincy MA 02169 wwwnfpaorgeducation

Carbon

Often called the silent killer carbon monoxide is an invisible odorless colorless gas created when fuels (such as gasoline wood coal natural gas propane oil and methane) burn incompletely In the home heating and cooking equipment that burn fuel can be sources of carbon monoxide

FACTSbull A person can be poisoned

by a small amount of CO over a longer period of time or by a large amount of CO over a shorter amount of time

bull In 2005 US fire departments responded to an estimated 61100 non-fire CO incidents in which carbon monoxide was found or an average of seven calls per hour

KKK CO alarms should be installed in a central location outside each sleeping area and on every level of the home and in other locations where required by applicable laws codes or standards For the best protection interconnect all CO alarms throughout the home When one sounds they all sound

KKK Follow the manufacturerrsquos instructions for placement and mounting height

KKK Choose a CO alarm that has the label of a recognized testing laboratory

KKK Call your local fire departmentrsquos non-emergency number to find out what number to call if the CO alarm sounds

KKK Test CO alarms at least once a month replace them according to the manufacturerrsquos instructions

KKK If the audible trouble signal sounds check for low batteries If the battery is low replace it If it still sounds call the fire department

KKK If the CO alarm sounds immediately move to a fresh air location outdoors or by an open window or door Make sure everyone inside the home is accounted for Call for help from a fresh air location and stay there until emergency personnel

KKK If you need to warm a vehicle remove it from the garage immediately after starting it Do not run a vehicle or other fueled engine or motor indoors even if garage doors are open Make sure the exhaust pipe of a running vehicle is not covered with snow

KKK During and after a snowstorm make sure vents for the dryer furnace stove and fireplace are clear of snow build-up

KKK A generator should be used in a well-ventilated location outdoors away from windows doors and vent openings

KKK Gas or charcoal grills can produce CO mdash only use outside

HOMEHEATINGEQUIPMENTHave fuel-burning heating equipment and chimneys inspected by a professional every year before cold weather sets in When using a fireplace open the flue for adequate ventilation Never use your oven to heat your home

MonoxideCarbonMonoxide

SafetySafety

NCSG Innovation 2013 Convention and Trade Show Hotel reservations are now being accepted for NCSG Innovation 2013 at Chateau on the Lake in Branson MO April 4-7 2013 Just call 1-888-333-LAKE (5253) and mention that yoursquore with the National Chimney Sweep Guild to lock in rates starting at $129 for a mountain view and $134 for a lake view

Get ready for some RampR Yoursquore earned it

National Chimney Sweep Guild2155 Commercial DrivePlainfield IN 46168

1209

CALL 877234PIPE

CHIMNEY LINER KIT SPECIALBUY 2 LINER KITSGET 1 FREELiner kit special offer valid on your first order only

Single Wall 316L 6 times 25 $24500Single Wall 316L 6 times 35 $28500Smooth Wall 316L 6 times 25 $28250Smooth Wall 316L 6 times 35 $33749

QUALITY bull PRICE bull SERVICE

New Customer Special

20 OFF ALLCUSTOM ORDERS

Visit our websitewwwLifetimeChimneySupplycom

FREESHIPPINGWITH YOUR KITPURCHASE

Page 9: October 2012

OCTOBER 12 SWEEPING 9

Hose Master Invented the Wheel

Smooth-N-Lite bullYourchoice-304or316stainlesssteelcoils5rdquo-8rdquodiameters bullInterlockedseamsareeasytoflex bullSmoothinnerwall bullCrushresistant bullIdealforsmoothwallapplications bullAvailableinroundovalorrectangle

HeavyFlex bullYourchoice-304or316stainlesssteelcoils bullInterlockedseamsareeasytoflex bullSmoothinnerwall bullHighlycrushresistant bullIdealforfireplacerelines bullAvailableinroundovalrectangleorDial-A-Flex

UltraPro bull Patentedrolllockseamdesignforeasyflexibility bullLargebendrange bullSteepcorrugationslope-resultinginhighcrushresistance bullIdeallysuitedforforbothstraightandmultiplebendrelines bullUncoilseasilyrightoutofthebox

NEW

CopperfieldkeepsturningthewheelwithHomeSaverrsquosnew Smooth-N-LitelinerSmooth-N-Litetakesawaythestiffnessand clumsinessnormallyassociatedwithsmoothwallliner-itgivesyouldquosmoothrdquowithnoheadacheNestlingintoHomeSaverrsquosfamousfamilyofUltraProProRoundFlexRectangleFlexOvalFlexandDial-A-FlexCopperfieldrsquosnewSmooth-N-Litegivesyouthesuperiorweight flexibilityandstrengthyouneedforsmoothlinerapplications

Copperfield Chimney Supply Technical800-246-1926Support800-247-3305

Manufactured by Hose Master Exclusively For

When It Comes to Chimney Liners

Almost50yearsagoSamFotiHoseMasterrsquosCEOredesignedinterlockedmachine technologyHisinnovationsarestillthecoreofmanufacturingflexiblechimneylinertoday

HeavyFlex bull 25yearsagoSaminventedRectangleFlex OvalFlexandDial-A-Flextechnology

UltraPro bull 15yearsagoSaminventedUltraPro-the onlypatentedroll-lockdesignlight-weight linerwithextremeflexibilityandcrush resistance

Smooth-N-Lite bullTodaySamhasdesignedSmooth-N-Lite- thelightinterlockedlinerforsmoothwall applications

and now he invented Smooth-N-Lite

Now We Have It All

All Flexible Liner Is Not Created EqualLet Us Prove It

1964

1983

2000

2012

Pro amp UltraProInvented UltraPro - the only patented roll-lock design light-weight liner with extreme flexibility and crush resistance

Redesigned Interlocked Machine TechnologyInnovations are still the core of manufacturing flexible chimney liner today

HeavyFlexInvented RectangleFlex OvalFlex and Dial-A-Flex technology

Smooth-N-LiteToday Sam has designed Smooth-N-Lite the light interlocked liner for smoothwall applications Manufactured on the same machine technology he invented in 1964

Meet Sam Foti Hose Master CEO engineer and innovator

In 1964 Sam got involved with interlocked products Identifying the problems associated with manufacturing the hose Sam redesigned the tooling and machinery to not only produce a consistent interlocked hose but to also speed-up the production

Today the results of Sams ingenuity is the technology used throughout the industry in the production of interlocked products His designs not only changed the way that stripwound hose is made but the way that it is used and perceived in the industry

SmoothNLite Adindd 2 71212 335 PM

HomeSaverreg Smooth-N-Litetrade Fills the Smoothwall Niche

5-8 Diameters Light 010 stainless strip Available in 304 and 316 stainless steel alloys Interlocked seams are easy to flex Smooth inner wall Crush resistant No memory Ideal for smoothwall application

Now smoothwall liner doesnt have to be stiff and clumsy Because HomeSavers new Smooth-N-Lite gives you smooth without the headache Nestling right into HomeSavers famous family of UltraPro Pro RoundFlex RectangleFlex OvalFlex and Dial-A-Flex liners our new 010 Smooth-N-Lite gives you the superior weight flexibility and strength you need for smooth liner applications

6 times 25 (304-Alloy)

WIth ShIppINg$36786

~Free Freight bull On orders of $1800 or morebull 65rsquo of liner liner and components ship free

Speed Service Selection 8002473305 bull wwwcopperfieldcom

SmoothNLite Adindd 3 71212 335 PM

OCTOBER 12 SWEEPING 9

Hose Master Invented the Wheel

Smooth-N-Lite bullYourchoice-304or316stainlesssteelcoils5rdquo-8rdquodiameters bullInterlockedseamsareeasytoflex bullSmoothinnerwall bullCrushresistant bullIdealforsmoothwallapplications bullAvailableinroundovalorrectangle

HeavyFlex bullYourchoice-304or316stainlesssteelcoils bullInterlockedseamsareeasytoflex bullSmoothinnerwall bullHighlycrushresistant bullIdealforfireplacerelines bullAvailableinroundovalrectangleorDial-A-Flex

UltraPro bull Patentedrolllockseamdesignforeasyflexibility bullLargebendrange bullSteepcorrugationslope-resultinginhighcrushresistance bullIdeallysuitedforforbothstraightandmultiplebendrelines bullUncoilseasilyrightoutofthebox

NEW

CopperfieldkeepsturningthewheelwithHomeSaverrsquosnew Smooth-N-LitelinerSmooth-N-Litetakesawaythestiffnessand clumsinessnormallyassociatedwithsmoothwallliner-itgivesyouldquosmoothrdquowithnoheadacheNestlingintoHomeSaverrsquosfamousfamilyofUltraProProRoundFlexRectangleFlexOvalFlexandDial-A-FlexCopperfieldrsquosnewSmooth-N-Litegivesyouthesuperiorweight flexibilityandstrengthyouneedforsmoothlinerapplications

Copperfield Chimney Supply Technical800-246-1926Support800-247-3305

Manufactured by Hose Master Exclusively For

When It Comes to Chimney Liners

Almost50yearsagoSamFotiHoseMasterrsquosCEOredesignedinterlockedmachine technologyHisinnovationsarestillthecoreofmanufacturingflexiblechimneylinertoday

HeavyFlex bull 25yearsagoSaminventedRectangleFlex OvalFlexandDial-A-Flextechnology

UltraPro bull 15yearsagoSaminventedUltraPro-the onlypatentedroll-lockdesignlight-weight linerwithextremeflexibilityandcrush resistance

Smooth-N-Lite bullTodaySamhasdesignedSmooth-N-Lite- thelightinterlockedlinerforsmoothwall applications

and now he invented Smooth-N-Lite

Now We Have It All

All Flexible Liner Is Not Created EqualLet Us Prove It

1964

1983

2000

2012

Pro amp UltraProInvented UltraPro - the only patented roll-lock design light-weight liner with extreme flexibility and crush resistance

Redesigned Interlocked Machine TechnologyInnovations are still the core of manufacturing flexible chimney liner today

HeavyFlexInvented RectangleFlex OvalFlex and Dial-A-Flex technology

Smooth-N-LiteToday Sam has designed Smooth-N-Lite the light interlocked liner for smoothwall applications Manufactured on the same machine technology he invented in 1964

Meet Sam Foti Hose Master CEO engineer and innovator

In 1964 Sam got involved with interlocked products Identifying the problems associated with manufacturing the hose Sam redesigned the tooling and machinery to not only produce a consistent interlocked hose but to also speed-up the production

Today the results of Sams ingenuity is the technology used throughout the industry in the production of interlocked products His designs not only changed the way that stripwound hose is made but the way that it is used and perceived in the industry

SmoothNLite Adindd 2 71212 335 PM

HomeSaverreg Smooth-N-Litetrade Fills the Smoothwall Niche

5-8 Diameters Light 010 stainless strip Available in 304 and 316 stainless steel alloys Interlocked seams are easy to flex Smooth inner wall Crush resistant No memory Ideal for smoothwall application

Now smoothwall liner doesnt have to be stiff and clumsy Because HomeSavers new Smooth-N-Lite gives you smooth without the headache Nestling right into HomeSavers famous family of UltraPro Pro RoundFlex RectangleFlex OvalFlex and Dial-A-Flex liners our new 010 Smooth-N-Lite gives you the superior weight flexibility and strength you need for smooth liner applications

6 times 25 (304-Alloy)

WIth ShIppINg$36786

~Free Freight bull On orders of $1800 or morebull 65rsquo of liner liner and components ship free

Speed Service Selection 8002473305 bull wwwcopperfieldcom

SmoothNLite Adindd 3 71212 335 PM

10 SWEEPING OCTOBER 12

TechnicalQampA DENNIS DOBBS NCSG

TECHNICAL ADVISORY CHAIR

A

QI am always leary about my

ladder splipping out from

beneath me Any suggestions for

making my ladder more stable

I love flat pry bars They can be hammered as stakes in the ground to keep your ladder from slipping on wet grass Flat pry bars also work well on wooden decks as you can see in

the photos below Here are a few more tips developed through the Construction Roundtable of OSHArsquos Alliance Program

bull Positionaladdercarefullytopreventslipping

bull Whereslippingislikelytieofforhavesomeoneholdtheladder in position

bull Donotusealadderforanythingotherthanitsstatedpurpose

bull Donotuseboxesbarrelsorotherobjectstoraisealadderhigher

bull Donotplaceladdersinfrontofdoorsopeningtowardtheladder unless the door is blocked locked or guarded

bull Positionthebaseofanextensionorstraightladderonefootaway from the wall for every four feet of the ladderrsquos length from the support point to the surface (see figure)

bull Beforeclimbingontoaroofusinganextensionladderbesure the ladder extends three feet beyond the roof line (see figure)

bull Neveroverextendanextensionladder

bull Readandfollowallinstructionsontheladder

Look for More Resources and Downloads in the Members Only section at wwwNCSGorg for more ladder safety information

w w wolympiachimneycom bull Phone 1-800-569-1425

Will KozlanskyOwner amp Co-Founder

The NEW Smoothwall Chimney Liner thathas the Perfect Combination of

Weight Ruggedness amp Flexibility

n No memory amp very flexible n Smooth Interior n One liner multiple applicationsn Available ovalized amp coiled

w w wolympiachimneycom bull Phone 1-800-569-1425

Will KozlanskyOwner amp Co-Founder

The NEW Smoothwall Chimney Liner thathas the Perfect Combination of

Weight Ruggedness amp Flexibility

n No memory amp very flexible n Smooth Interior n One liner multiple applicationsn Available ovalized amp coiled

12 SWEEPING OCTOBER 12

ave you ever known a successful fisherman or hunter one that could thoroughly enjoy his pursuit and always comes back with his catch or trophy This successful sportsman in pursuing these two endeavors does something truly

unique He makes use of his knowledge of the feeding habits the waking hours and the habitual movements of the object of his pursuit Through research and observation of the prey and using proven techniques from others he learns to think like his prey In business it is no different Successful business operation and growth requires management directed by a thought process like a trophy seeker Success requires us to think like the customer Inability or unwillingness to think like the customer is often a major factor in why business owners fail to achieve maximum success They simply cannot wrap their minds around how the client perceives their business their service or their product The view of the forest is quite simply blocked by the trees

So how do you think like the customer To start with spend a few minutes considering how a client sees your business Ask yourself ldquoIf I were a customer would I buy from merdquo Search out each positive and each negative Where are there areas that need work This is not a fleeting glance This has to be a very probing examination and it is hard work Prepare yourself to be confronted by a few sacred cows The tendency will be to look for something big but in reality you are looking for many small things

This can be a difficult task because we are so close to the business But we can make it a bit easier by breaking it down into modules or small sections Remember the only way to eat an elephant is one bite at a time

Letrsquos start with marketing Ask yourself if you use terms the consumer commonly understands For instance as chimney sweeps we are familiar with terms such as damper fire brick flue flue tile chase crown etc However as we put together our marketing strategies we need to take into account that the majority of our clients probably do not understand what we are talking about when we use this terminology

The damper in a fireplace is a good example When asking a group of sweeps what the consumer commonly calls that door at the top of the fireplace that is opened and closed the answer is the ldquofluerdquo (if you are southern itrsquos the ldquofluterdquo) Itrsquos easy to see how terms we use can actually confuse our clients Another term the consumer may use for this is ldquoMy draft donrsquot open rightrdquo and any number of other terms A confused consumer is often one that cannot complete or even start the buying process The effect is we are forced to spend our time answering questions just because we did not use simple enough language in our presentation Confusing our clients has a huge downside It is apt to cause our clients to be hesitant or even unwilling to take the action needed to correct a chimney-related issue It is helpful to anticipate where your customer may have the wrong words in their head and use descriptive phrases instead of industry terminology And worst of all they decide to continue shopping instead of making the buying decision Donrsquot feel bad These marketing issues are not just found with chimney service companies Many other business face similar challenges Instead of marketing to their customers they unwittingly end up marketing to their competition The competitor is really the one who sees the message understands the marketing message and potential customers are left out in the cold to try to figure out what it all means HMMMM do you think that is why over 90 of consumers in the USA (my unofficial numbers) are still confused about chimneys Herersquos a handy tool for working through this problem Seek out advice from people who know nothing about your business Form a focus group of acquaintances or (non-sweep) business contacts in your community and find out from them what would attract them to use your business This is a common practice with large businesses and corporations They test markets to get a feel for what the consumer thinks The goal is to avoid the traps that happen when you make assumptions about your customer base rather than finding out how they really think These traps cost money energy and time Quite honestly the business owner is just too close to the business to formulate the needed message It is just the way it is I know this is hard to believe but chimney performance maintenance and safety are not on the forefront of the consumer mind today

BY JERRY ISENHOUR OF CHIMNEY amp VENTING

CONSULTANTS IN CONCORD NCCoachrsquos Corner

The

Think Like The Customer

H

OCTOBER 12 SWEEPING 13

However it is much more than simply the marketing It includes the marketing message the phone scripting the procedures your service crews follow the way you follow up with quotes and reports It is each and every way you communicate with the client The simple paperwork you give on a job such as the inspection results is likely the most important part of the marketing process THIS is what may well take your customer from a small expenditure to one that we would classify as a TROPHY Doing this well is one of the things that separates the success stories from those that are missing the mark It boils down to understanding what the consumer is looking for and then providing the ldquocustomer experiencerdquo they are seeking What is the advice for this month Stop for a minute and look at your business from the perspective of a prospective client Ask yourself ldquoWOULD I DO BUSINESS WITH MErdquo Look at your written communication with your customers think about your conversations with them WOULD YOU BUY FROM YOU Would you be drawn as a customer to your business Or are your competitors getting your trophies I can guarantee that the folks who are selling to you are doing this

In this free enterprise system folks this is a tool for success Go for it with my best wishes for a successful fourth quarter of 2012 Apply yourself and remember the only person that can make that happen is the man in the mirror It is all up to you

The ball is in your court Just remember one of the important things about the trophy hunter or fisherman experience HE ENJOYS HIS PURSUIT He shows otherrsquos his trophies with pride it was a pure joy for him to obtain them Letrsquos make business and success fun

About the Author Jerry Isenhour an industry consultant coach and educator contributes this monthly article in Sweeping as a service to the industry For more information about how Jerry and his team can assist you and your team in the journey to successfully rise to the next level with your business take a look at his web site wwwchimneyandventingconsultantscom He can be contacted at jerrychimneyandventingconsultantscom or by phone at (704) 425-0217 See Jerryrsquos weekly video business tips on his Facebook page Chimney amp Venting Consultants

14 SWEEPING OCTOBER 12

Of Course I can Build You a Chimney

W e were recently called by someone who wanted us to install a chimney and wood stove in her back yard shop After parking the homeowner met me outside and we walked into the back yard shop to access the

chimney and stove installation After going over all the details and making sure we both understood what needed to be done so her shop could be nice and toasty she asked me to take a look at the stack stone chimney at her house She stated that the exterior was starting to crack As I had pulled into their driveway it was easy to see that their brick home had recently been remodeled and there was a newly-constructed stack stone chimney on the exterior wall facing the drive Immediately something odd had caught my eye My attention was drawn to the top of the chimney which appeared to have a black crown Remembering this I was more than happy to take a look

As we walked up to the chimney a few other things appeared strange to me The two-story chimney appeared too narrow and on top was a 13 x 13 chimney cap I asked the homeowner if the fireplace and chimney was constructed with block and she said ldquoYes up until this pointrdquo She indicated right where the rock was cracking I asked what material the rest of the chimney was constructed with and she replied ldquoOh the builder just framed it with 2 x 4s and plywood and insulated as you would the rest of the home He done a good job We were so proud we took pictures during constructionrdquo

Asking these questions not only helped with my understanding of the construction but also helped the homeowner see the potential fire hazard This chimney is now being torn down and rebuilt properly

Whatrsquos in your neighborhood

Chimney Sense DENNIS DOBBS NCSG

TECHNICAL ADVISORY CHAIR

OCTOBER 12 SWEEPING 15

t is imperative that you remain mentally physically and financially strong and secure to continue to support your family and business Letrsquos call this your life valuation

It seems to me that too many business owners work in the trenches sacrificing a big part of their lives forgetting about their life valuation Or it seems many are consciously postponing their life valuation until they near retirement What is wrong with living your life today AND when you retire

Taking the steps to allow yourself to enjoy your life NOW can lead to an unexpected but ideal side effect

Perhaps you need to do nothing more than make sure you leave work at a specified time to get to an intellectually-stimulating event or a place to relax or perhaps a physical exercise activity Do you belong to an organization group or club where everyone knows your name

Do you have the time to watch your children or other family members children participate in sports events plays or similar activities Or do you volunteer your time in your community church or NCSG

Would you like to take a few weeks or months off during the year and enjoy your life without worrying about your business running aground

If you decide that any of the above is a priority then you should have conviction to make it happen Better time management could help but chances are you need to increase cash flow to make this happen

Hiring a sales representative and implementing a new marketing

program can help boost sales and cash flow Perhaps an operations manager can help you achieve your goal Would that entail implementing systems and training

Hiring an outside coach or consultant can provide the expertise and rdquoextrardquo time commitment you simply do not have to help develop a strategy and tactics to rdquogit er dunrdquo Give up a little control in areas you do not have time to address and watch the rewards come your way

How you get there isnrsquot important What is important is that you know why you want to add resources to your business NOW to allow yourself to live your life NOW without losing all of your time and reducing the possibility of an emotionally draining burn out

AND AS ALWAYS

uuml Direct Vent Pro uuml Pellet Vent Prouuml Class ADuraTech

bull Same Day Shipment bull 16 Toll Free Lines To Assist You bullbull Proud Supplier Member To The NCSG bull

Serving Sweeps for 35+ Years

LARGEST INVENTORY

LOWEST PRICES

HEADQUARTERS

Itrsquos In Stock

1-866-880-3473

Business Valuation How About Life Valuation

BY BRIAN NOE CHFCreg CLTC

I

16 SWEEPING OCTOBER 12

ldquoMy company uses most products available to chimney contractors but Firesafersquos products and systems are hands-down the very best and the most profitable Great technical support and their constant improvements make the products even better which makes my company stand out over my competitionrdquo Kevin Knight Chadds Ford Chimney Sweeps PA

TO order call 800 TO order call 800--545545--66076607

infofiresafeinccom infofiresafeinccom wwwfiresafeinccomwwwfiresafeinccom

FireFireGuardGuard Ceramic mortar jointCeramic mortar jointCeramic mortar joint amp resurfacing systemamp resurfacing systemamp resurfacing system

PatentedPatented The most advanced chimney liner in the world

reg

CrownGuardCrownGuard Severe weather crown repair amp protectionSevere weather crown repair amp protection

Centering system for metal chimney liners

What is the interesting and unexpected side effect of putting your life first in the now

You have also increased the value of your business

Think about it ndash why wait until you are thinking about retirement to increase your business valuation to live your life As you near retirement the cost to increase your business valuation is expected to be higher As you near retirement will your energy level to accomplish this be lower

Will you be able to enjoy the same level of activity in your lifestyle when you approach retirement as you do now

Regardless of where you are in your life and business cycle what you have and have not done it will only take a few hours to commit yourself to increase your life valuation

Your increase in your business valuation will shortly follow

Let Life Happen ndash Enjoy It

About the Author Brian Noe of MW Financial Group Ltd was a guest speaker at the NCSG 2011 convention held in Hartford CT where he discussed How to Get Out of Business and The Economy and Animal Spirits Brian has a son Eric who served four years in the US Army Eric is ranked first in his class with a degree in Computer Science is working in his field and plans on attending graduate school in 2013 His daughter Kara recently graduated undergraduate school with distinction and is planning to attend graduate school to become a Physiciansrsquo Assistant Brian thoroughly enjoys helping others spend more time with their families and friends while becoming financially successful He can be reached at (860) 606-0834 or Brian_NoeMWFinancialcom

OCTOBER 12 SWEEPING 17

he most important thing to remember about customer communications is that it is decidedly a two way street Naturally you want to get your message out clearly and powerfully But it is arguably even more important that you hear what

your customers have to say to you As Bill Gates points out ldquoyour most unhappy customers are your greatest source of learningrdquo

The best approach to all customer communications is to think of your customers as more than just jobs for you more than just income sources Rather start to think of them as advisors mentors and critics to be listened to carefully thoughtfully and closely Sure listen to praise when you have earned it but listen even closer to criticism

When a customer criticizes your business he is in effect helping you make it better He is telling you what perhaps no one else will tell you He is telling you what you need to improve He is telling you how to be even more competitive and that is something you always want to hear Right

lsquoThatrsquos all well and good but how and when do I collect that input from my customersrsquo you ask Good question First realize that itrsquos not just you that will be collecting customer feedback Everyone in your organization who has any customer contact whatsoever is on that team That means all those people need to be trained in what to do to optimize that effort

Here are the kind of things they should have their antennae fine tuned forbull Anywordstoneorattitudefromacustomerthatmighteven

gently imply they are not completely happy with something about your business

bull Anysuggestionsforhowyoucouldmakethingsbetternomatter how weird or outlandish they might seem initially

bull Anyproblemwhatsoeverthecustomermayhaveencountered with your service no matter how trivial it may appear

bull Andofcourseanyangryresponsesaccusationsorcomplaints from customers

And these signs should be on your radar from the very first contact

If you or your employees view any of the above as even minor annoyances you have missed a huge huge opportunity to learn something about your business and to become increasingly competitive

Okay wersquove heard the complaints Now how do we respondFirst of all no matter what the situation no matter how angry or even abusive the customer is listen carefully to the complaint Ask questions to clarify that you have completely understood it Never take it personally You only want to help now

Once you are established in the role of ally your customer will relax and become more reasonable because he will know you are trying to help At this juncture at the very least you have created a customer who knows you are on his side and will honestly and openly address the issue And that is a very big win for you

But even if the customer remains unreasonable pay close attention to what he is telling you There are apt to be diamonds in his invective along with the mud

It is a great idea to log every complaint and I mean every complaint no matter how small This has to be done consistently and should be done immediately after the complaint has been heard By doing this you create a list of areas of potential weakness in your company to address And the sooner they are addressed the better If the same complaint resurfaces repeatedly then clearly it has not been adequately fixed

Fixes should involve everyone in the company because everyone needs to be on the same page all the time about what it is the company is striving to achieve And this way everyone gets to be a problem solver as well as a problem reporter That makes work a lot more enjoyable

Hey it sounds easy But it will never happen unless you give it your full attention It will never happen unless everyone in the company is tuned in and trained Believe me the results are well worth the effort because yoursquoll all be able to watch the company get better and better And the real bonus is when you make things better and better for your customers you make them better and better for you and your employees at the same time Itrsquos kind of magical that way

Go for it

The Feedback Loop

BY GREG POLAKOW OF COPPERFIELD

T

18 SWEEPING OCTOBER 12

reg WeatherShieldtops them all

Model WSA-TDWfor air cooled chimney

the authenticPO Box B Attleboro Falls MA 02763 (508) 695-7000 Fax (508) 695-4209wwwchimneycapscom

Improved Consumer Products Available from leading distributors nationwide

regWeatherShield

Although there

have been

many attempts

to copy it over

the past almost

40 years there

is only one regWeatherShield

Always ask for it

by name and

look for the seal

of authenticity

on the top of

the cap

bull The industry standard for keeping out squirrels birds leaves and other debris

bull Works with single wall double wall triple wall or masonry chimneys

bull Sizes available from 3rdquo to 30+rdquo custom and oversize can be ordered Air cooled and non-air cooled 100 made in USA

bull Standard construction is 100 austenitic stainless steel also available in other alloys including copper and Type 316 for marinecoal appliances

bull Our pioneering work in chimney technology and metallurgy has made us a trusted source for products and problem-solving information

The Financial Impact of Customer ServiceDonrsquot take customer service for granted - the financial impact is huge

BY ERROL ALLEN

Customer service is what drives the success of the any business Some would surely say ldquoNo Errol a great product or service concept drives the success of any businessrdquo

While that statement is somewhat true a great product or service concept without great customer service is like expecting your beautiful garden flowers to flourish without your giving attention to them

I have often found that you donrsquot get upper managementrsquos or the ownerrsquos full attention regarding customer service unless you provide the financial impact to the company Customer service has a dual role as it both creates and preserves revenue

Let me explain why I believe this to be true

Customer service creates revenue via the word of mouth avenue When a great product or service is coupled with great customer service your customers become your ambassadors Their willingness to speak positively about your business leads to additional customers thereby creating additional revenue Recent research by the Technical Assistance Research Program (TARP) indicates that for every ten people hearing either positive or negative ldquoword of mouthrdquo information one person takes action

That one new customer should they receive the level of service expected will in turn keep the positive ldquoword of mouthrdquo cycle in motion Another form of revenue creation as a result of great

C

OCTOBER 12 SWEEPING 19

See for yourself

Wohler VIS SeriesThe Revolution in Visual Inspection Technology

bull 360deg pan- and 180deg tiltable camera eyebull Easily negotiates 90deg-bendsbull LED lighting illuminates the darkest environmentsbull Digital distance measuringbull Effortlessly inspect pipework air ducts vents cracks welding seams gaskets and much morebull Prevent problems before they occur

Wohler USA Inc bull 978-750-9876wwwwohlerusacom

Measure distance

BrilliantLED Screen

Pan amp TiltCamera

The Measure of Technologycustomer service are price increases TARP has also studied the impact of price increases on the customerrsquos willingness to continue to do business with companies In a study of the banking industry only 10 percent of survey respondents who had not experienced a customer service related problem expressed dissatisfaction with an increase in fees and charges This means that 90 percent of survey respondents were okay with the price increases due to the level of customer service provided by their particular bank

In regards to customer service acting as a revenue preserver there is one question that must be answered before we continue That question is - How much is your customer worth to your business Whether your company is small or large the need to determine what your customer is worth to your business is critical when calculating the amount of revenue being preserved by addressing customer service related issues For example if your business has 1000 customers and the average annual revenue generated by each customer is $400 If 10 percent of those customers experience customer service related problems thatrsquos 100 customers Bear with me as we start the calculations Now letrsquos assume that 50 of those customers donrsquot even bother to complain they just simply go away

Their decision to leave without complaining represents $20000 in lost revenue What about the other 50 that do complain Letrsquos say that yoursquore able to satisfy 40 (20) 40 (20) become frustrated with your attempts to satisfy and 20 (10) remain dissatisfied So now letrsquos consider the repurchase behavior of those complaining customers Should 10 (2) of the customers that yoursquore able to satisfy after they complain decide not to repurchase that represents $800 in lost revenue

In the frustrated with your attempts to satisfy group 25 (5) discontinue purchases with your company which represents $2000 in revenue On to the customers that remain dissatisfied after complaining - 60 (6) of this group decide not to repurchase from your company which means an additional $2400 in lost revenue The total potential annual revenue lost in this scenario is $25200 Wait therersquos more Remember the ldquoword of mouthrdquo factor discussed earlier

These dissatisfied customers will tell others about their experience with your company In this scenario when you consider the 50 customers

20 SWEEPING OCTOBER 12

$12900 as shown(includes trailer)

Click or Call to hear how Meyer Machine amp Equipment

can help YOU

YOU CLEAN CHIMNEYSWHY NOT CLEAN DUCTS

that left without complaining add the 13 customers that complained yet decided not to repurchase thatrsquos 63 customers who have the potential to utilize negative ldquoword of mouthrdquo marketing If these dissatisfied customers tell 10 additional people about their experiences (630 people) and 1 in 10 acts on the information (63 people) therersquos potential revenue missed due to dissatisfied customers

Even if the new customers average annual purchases equals $300 yoursquore still possibly facing $18900 in lost potential revenue Donrsquot forget about the cost side of poor customer service - the employee costs to resolve customer complaints and the material costs when rework is required to satisfy the customer Take this example and apply your real numbers to determine the financial impact to your business Whew Lotrsquos of calculations but itrsquos definitely worth it when it comes to determining the financial impact of customer service

The key to preserving revenue is to

1 Be consistent in your service delivery

and

2 Encourage your customers to complain

Consistency in your service delivery leads to loyalty less complaints and even more important fewer reasons for the silent defections of the non-complainers Encourage your customers to complain as this gives you an opportunity to retain their business The example above illustrates the financial impact of non-complaining customers Offer multiple ways to complain - at the point of purchase on your website via chat 1-800 s Donrsquot forget to monitor social media for comments regarding your company and respond to the complaints in a timely manner Remember donrsquot take customer service for granted The financial impact is huge

About the AuthorErrol Allen has over 25 years of experience in the customer service industry including 13 years in a management role Having held positions as an Internal Customer Service Consultant Call Center Quality Manager and Operations Analyst Errol understands the need for a ldquosystemsrdquo orientation to providing excellent customer service Errol has also designed customer service training programs for the ldquofront linerdquo associate to ensure employee confidence when interacting with customers He is a member of the American Society of Quality which promotes the practical application of quality knowledge across multiple industries Info httpwwwerrolallenconsultingcom (This article first appeared online at wwwcustomerservicemanagercom)

CSIA Update wwwCSIAorg

Publication for CSIA Certified Chimney Sweepregs

ADVERTISEMENT

By Donna Kasmer CSIA Certification Coordinator

Speakers and authors can use the online CEU Application for Course Credit to submit classes and articles for consideration by CSIA and NFI

Applying for Course Credit

Each course instructor must submit a CEU Application for Course Credit for approval each time a class is presented If the course objective summary and instructor qualifications have not changed dates and locations may be added to the original application within the two-year cycle After two years all courses must be resubmitted with new outlines and handouts including new dates and locations

When the application is filled out online it is sent to CSIA and NFI at the same time for consideration You will receive notification from both organizations when your application has been approved The notification will list the CEUs awarded and instructions on how to ensure that your students will receive CEUs for attending

To apply just visit wwwCSIAorgapplyforCEUs to go to the Continuing Education Units page that will give you all the information and instructions you will need to apply for CEUs as a speaker

Earning CEUs for Articles Written

You may also apply for CEUs if you have written an article for a professional sweeping publication As long as your subject matter falls under one our CEU categories it may be eligible for CEUs To submit your published article for consideration visit wwwCSIAorgapplyforCEUs and follow the instructions online

Writing and having a hearth industry paper or article published may be eligible for CEUs based on the following requirementsThe article mustbull Pertaintothehearthindustryorthe

CCSs scope of work

bull Bepublishedwithinthecertificationcycle

bull Beatleast500wordsinlengthThe author must

bull SubmitapplicationforCEUswithin60daysofpublication

bull Submitacopyofthearticlewith publication name date of publication and word count

bull SubmitthetypeofCEUcategoryorcategories of the article

CEU Information for Speakers and Authors

The Chimney Safety Institute of America has created a new blog titled Wisdom from the Hearth (online at chimneysafetywordpresscom) to help keep homeowners one-step ahead of the potential problems that can plague their fireplaces and chimneys Topics covered on the blog includeEPAcertifiedstoveschimneyswifts winter-preparedness media mentions and moisture content Blogs will be posted at least once weekly throughout the year and twice weekly during the home heating season

If you are interested in blogging for CSIA please contact Melissa Heeke CSIArsquos Director of Communications and Marketing at mheekecsiaorg

Blog submissions are due via email no later than three business days before the day you are scheduled Here are a few tips to keep in mind while bloggingbullPleasekeepblogstoaround300

words or lessbullRemembertotalkinaconversational

voice Be yourself and avoid using jargon

bullSpeakpersonallyandinapositiveup-tempo tone

bullBuildarelationshipwiththereaderwithout trying to sell the CSIA or your company Lists of tips suggestions or creative ideas are also good subjects for drawing in readers

Wisdom from the Hearth

CSIA Introduces New Blog Seeks Guest Bloggers

ConnecticutMichaelOverstreetbullMichaelrsquosChimneyServiceandRestorationbullVernon

IllinoisClayNelsonbullCleanSweepbullCollinsvillePatrickSimmsbullSuperiorChimneyServicesCorpbullLombard

IndianaTravisBeckleybullBeckleyrsquosChimneyServicesbullCoalCity

MichiganScottFreibergbullStanrsquosFireplaceampChimneyServicebullFentonErnieHillbullRockfordChimneyServicebullSouth LyonSueWhitebullRockfordChimneyServicebullSouth Lyon

MinnesotaCaleAndersonbullAirProLLCbullAppleValleyAaronOslundbullJackPixleySweepsbullAndover

AaronRotheringbullDanorsquosChimneySweepbullRochesterZacharyWilliamsbullDanorsquosChimneySweepbullRochester

MissouriJohnVGodfreybullA+ChimneyServicesLLCbullRollaJasonPatrickbullShamrockQualityServicesbullStLouisMitchellSaundersbullAdvancedChimneyTechniquesIncbullJamestown

New YorkJaredGuernseybullHolySmokeStoveFireplaceChimneybullDryden

OhioAnthonyRamseybullEliteChimneySolutionsbullBeavercreek

OklahomaKeithHudginsbullCleanDeanrsquosChimneySweepServicebullTulsa

TravisMcMorrisbullCleanDeanrsquosChimneySweepServicebullTulsa

PennsylvaniaJohnMcDonaldbullChimChimneySweeps-DJCrossIncbullMediaLJosephOchalbullChesterCountyHearthampHomebullElversonKyleBSmithbullChimChimneySweeps-DJCrossIncbullMediaChristopherTStarrbullChimChimneySweeps-DJCrossIncbullMedia

TenneesseJoshDavisbullCustomer1stAirDuctCleaningampChimneySweepbullMilton

TexasBradleyDassonvillebullACContractorsIncbullLongviewChristopherHessbullAtlasChimneybullLeanderAdamJamesbullACContractorsIncbullLongview

ADVERTISEMENT

Congratulations to Our New CSIA Certified Chimney Sweeps

The Chimney Safety Institute of America Inc (CSIA) sponsors theCERTIFIEDCHIMNEY

SWEEPreg certification

program The CERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETYINSTITUTEOFAMERICAreg trademark is a registered trademark of the CSIA and was developed especially for this program and is a symbol of your professionalism understanding of and dedication to your industry Display it with PrideUseitCorrectly

Who may use the Logobull SoleOperatorndashIndividualswho

maintain a sole proprietorship are currently a CSIA Certified Chimney

Sweep have no other employees and have signed the CSIA Code of Ethics are granted a royalty free limited license to usetheCERTIFIEDCHIMNEYSWEEPCHIMNEY SAFETY INSTITUTE OF AMERICAreg Logo

bull PartnershipndashCompaniesorganizedasa partnership are granted a royalty free limitedlicensetousetheCERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETYINSTITUTEOFAMERICALogoregprovided the partner performing the sweeping andor inspection is currently a CSIA Certified Chimney Sweep and signed the CSIA Code of Ethics

bull MultipleEmployeeCompanyndashCompanies with multiple service technicians are granted a royalty free limitedlicensetousetheCERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETY

INSTITUTEOFAMERICAreg Logo provided that at least one individual who is currently CSIA Certified Chimney Sweep and signed the CSIA Code of Ethics is on the job site performingsupervising the sweeping andor inspection If a work order or equivalent document is provided to the customer the CSIA Certified Chimney Sweep must sign the document and clearly printhishercertificationnumbernexttothe signature

If you have questions about the correct useoftheCERTIFIEDCHIMNEYSWEEPCHIMNEY SAFETY INSTITUTE OF AMERICAreg Logo write or call CSIA at 2155CommercialDrivePlainfieldIndiana46168(317)837-5362orfax(317)837-5365emailofficecsiaorg

Using the CSIA Certified Chimney Sweepreg Trademark

QR code generated on httpqrcodelittleidiotbe

Now you can access more of the industryrsquos favorite seminars in a self-paced online format Itrsquos easy with CSIArsquos eLearning program mdash offered every week

Need to renew your CSIA Certified Chimney Sweep credential You

can now earn all of the CEUs entirely online We offer individual

sessions in affordable bundles so you can earn just the CEUs you

need $39 per session $99 for 3 sessions or $149 for 5 sessions

Ready to get started Learn more and register right now

W W W C S I A o r g E L E A r N I N g( 3 1 7 ) 8 3 7 - 5 3 6 2

Good for you your business and your busy schedule

Online review sessions also available weekly

ADVERTISEMENT

OCTOBER 12 SWEEPING 25

ProgressivePerksBY DEBBIE CORNELIUS

MEMBERSHIP DEVELOPMENT COORDINATOR

Two Great Ways to Increase Your Income

Money is tight for everyone these days so many of your clients are using credit cards to make necessary repairs and upkeep to their homes This is why it is important to accept credit cards in your business However understanding the fees typically charged to merchants by payment processors can be more than confusing

Complete Merchant Solutions (CMS) one of NCSGrsquos benefit providers will help you understand the various fees charged in a transaction and how you can reduce these fees

Already accepting credit cards Take the time to find out if you are getting the best rates you can by contacting Allan Maughan at 877-267-4324 Ext 132 or email amaughancmsonlinecom

When a person calls your office you have your businessrsquo most important person on the line Someone who is investigating your service needs something and will likely be doing business with you Since many of these prospective customers will be placed on hold Commercials On Hold provides

an excellent way to brand your business and promote your full range of services before they talk to a member of your staff

There are several messages to choose from and NCSG members are eligible for a discount Contact Allen Gaughf at 800-832-4653 Ext 225 or visit wwwCommercialsOnHoldcom

SUPERORDER CUT-OFF

LATEstock ground

orders placed bystock freight

orders placed by

Saturday Delivery Also AvailableVisit whitecapscom or call 8003352534 for more details

Made in the USA | Est 1998 | 8003352534 | whitecapscom

26 SWEEPING OCTOBER 12

REGION 6

NCSG Charter Members

Paul Bourque Huntsville AL

Don Leavitt San Diego CA

David Harris Broken Arrow Oklahoma

Dan Wheeler Santa Rosa CA

John Cline Menlo Park CA

Dale Meisinger N Augusta SC

Alan Hisey St Louis MO

Eva B Horton Greenwich CT

Harry Richart Hasbrouck Heights NJ

NewNCSGMembers

REGION 3

REGION 2

REGION 5

REGION 4

NCSG REGIONS

REGION 1

Connecticut Vermont Massachusetts New York Maine Rhode Island New Hampshire

REGION 2

Delaware District of Columbia Maryland New Jersey Pennsylvania

REGION 3

Alabama Florida Georgia Mississippi North Carolina South Carolina Tennessee Virginia West Virginia

REGION 4

Illinois Indiana Kentucky Michigan Missouri Ohio

REGION 5

Arkansas Colorado Iowa Kansas Louisiana Minnesota Nebraska New Mexico North Dakota Oklahoma South Dakota Texas Wisconsin

REGION 6

Alaska Arizona California Hawaii Idaho Montana Nevada Oregon Utah Washington Wyoming

MARYLANDGaryCliftbullFire-SafeChimneySweeptGTCliftIncbullPasadena

NEW JERSEYRaymondBondbullMercerCountyChimneyServicesbullHamilton

GEORGIA ArvydasDidasbullAtlantaChimneyWorxLLCbullAtlanta

OHIOMichaelLentzbullEastsideFireplaceampContractingbullCygnet

COLORADOSeanPeckbullAshesAwayLLCbullDurango

CALIFORNIA StevenLovsteenbullOliverTwistChimneySweepandAirCleaningbullHuntington Beach

ErrolDavisbullTheChimneySpecialistbullHuntingtonBeach

OCTOBER 12 SWEEPING 27

The 2012 ndash 2013 offers are being added daily in the ldquoMembers Onlyrdquo section of the NCSG website at wwwNCSGorg So start checking for these new offers each week These coupons will be good until June 30 2013

AirjetDivisionofContinentalIndustriesbullAlphaAmericanCompanybullCondarCompanybullCopperfieldChimneySupplybullDuctCleanersrsquoSupplybullEarthcoreIndustriesLLCbullENERVEXIncbullFiresafeIndustriesbullFireside

DistributorsbullHY-CCompanybullLifetimeChimneybullLindemannChimneySupplybullMattersoftheHearthbullMeyerMachineampEquipmentbullNationalChimneySupplybullOlympiaChimneySupplybullSaverSystemsbullSNEWS-TheChimneySweepNewsbullStoveBuilderInternationalInc(SBI)bullWakefieldBrushbullWohlerUSAIncbullZ-Flex

2012 ndash 2013 SWEEPS ADVANTAGE COUPON PROGRAM

SAVERSYSTEMS

SAVE UP TO $50Purchase 5 gallons Chimney Saver Water Repellent (Water or Solvent-

Base) frac12 gallon CrackMagik Crack Sealant and 5 gallons CrownCoat Brush Grade Crown Repair from your Distributor - $40 Cash Refund by mail

SAVE UP TO $42Buy a 24 lb container of Cre-Away Pro and Cre-Away Applicator from

distributor and receive a FREE Case of 6 (lb) Cre-Away Creosote Modifier by mail

SAVE UP TO $41Purchase 2 cases of 12 (32oz) bottles of ACS and receive a FREE Case of

12 (32oz) bottles of Home amp Hearth Cleaner

STOVE BUILDER INTERNATIONAL INC

SAVE UP TO $ 69FREE Moisture Reader with the purchase of a Flame NXT-1 Wood Stove for

the Month of September and October 2012

HY-C Company

SAVE UP TO $ 75Purchase 30 Draft King or Big Top HY-C chimney caps and receive $75

rebate

SAVE UP TO $ 25Place your first order of HY-C Roof VentGuards or Dryer VentGuards (min

12) and receive a $25 rebate

SAVE UP TO $250 FREE freight on your first Fire Chief Wood Furnace order

LIFETIME CHIMNEY SUPPLY SAVE UP TO $400 Buy one liner kit and get one of equal or lesser value FREE

Share your memories NCSG seeks contributions for the History Project

NCSG is currently working on a history project to help the organization capture

our shared history since the organizationrsquos beginning If you have interesting

information fun photos or official Guild communications that may be of

interest please scan and email them to historyncsgorg Please note Not all

material will make it onto the Guildrsquos timeline but may be included in another

area of the history project

28 SWEEPING OCTOBER 12

hellip when opportunity calls we answer 1-800-875-8118

wwwcomnetmessagecom

Benefits of Answering Service

Award Winning Telephone Agents

Never Miss A Call

Better Time Management

Appointment Scheduling

Affordable

Member Get a Member ProgramGuidelines for IndividualsDid you know that by promoting membership in the NCSG you help the

Guild meet its goals AND you will reap rewards too To take advantage

of potential savings on your next NCSG dues simply visit wwwNCSGorg

to obtain a copy of the membership application form Make sure you put

your name under Item 2 ldquoWho referred you to the NCSGrdquo OR you may

send an email to dcorneliusncsgorg and request that NCSG membership

information be sent on your behalf to people who should join Please

provide the complete contact information ie name address telephone

number and email address if available

Your participation in the Member-Get-A-Member program helps

strengthen the Guildrsquos membership and allows you to win too

bull You get $5000 off membership dues for each new member

(1-4 new members)

bull You get Free membership Dues (equal to 1 year) when you recruit

5+ new members

Save some money on your next NCSG dues by simply promoting

membership in the NCSG at every opportunity you havet

NCSG Membership Referral Reward Guidelines for Non-ProfitsEffective 912012

Your non-profit can benefit when new NCSG Members mention your

organization under Item 2 ldquoWho referred you to the NCSGrdquo on the NCSG

membership application or you may send an email to membership

ncsgorg and request that NCSG membership information be sent on your

behalf to companies who should join Please provide the complete contact

information ie name address telephone number and email address if

available

Eligible Organizations Non-profit organizations (ie State and Regional

Chimney Sweep Guilds HPBA Affiliates)

Referral Reward $100 per New NCSG Voting or Dual Member

Reward Earned Upon receipt of NCSG membership application and

payment (full or first installment)

Reward Paid Paid to the organization within 10 business days of receipt of

membership application and payment

New Member - Has not been a member of the NCSG for at least two (2) years

Refer New Members and Be Rewarded

OCTOBER 12 SWEEPING 29

few years ago I wrote an article about being inspired by our youth Looking at the world around us the challenges we tend to let bog us down domestically as well as around the globe I thought it might be worth sharing some of that information again After all you

donrsquot have to have children of your own to appreciate the immense impact they have had are having and will have on our world If you ever take a moment to look around and notice the influence and passion of our youth you canrsquot help but be motivated by their drive

Sure kids can be a challenge (then again so can adults) but itrsquos often in their inhibitions that they discover a potential that as adults we often forget If we just take a step back from our frustration there is a lot of inspiration we can take from the youth of this world

In 1995 twelve year old Craig Keilburger was distracted during his morning breakfast on his way to the comics section of the newspaper He didnrsquot make it past the first page as he was lured into an article about the exploitation of child labor in Asia He was moved to research the situation and as he did he became increasingly self-motivated to do something about a growing problem throughout the world

Craig asked for some volunteers at school and eleven hands went up As simply as that Free the Children was formed with the passion of twelve 12-year-olds Today a handful of Nobel Peace Prize nominations later Free the Children is the worldrsquos largest network of children helping children through education More than one million youth have been involved in their programs in more than 45 countries These ldquokidsrdquo have built over 450 schools delivered more than 200000 school and health kits to students shipped more than 11 million dollars in medical supplies lobbied corporations to adopt

standard labeling for child-labor free products and improved water and sanitation conditions around the world And thatrsquos just the tip of the iceberg Visit wwwfreethechildrencom to learn more about the inspired commitment of these youth

David B Smith a college student at the University of California-Berkeley was motivated by his own personal struggles and those of his friends Concerned with the local issue of the rising costs of tuition and the lack of affordable housing near campus he formed a group to see what they could do about it Their approach was not to complain and protest but rather to work within the system to affect change

Within the year the group organized the first-ever Cal Lobby Day which brought 150 students to the California State Capital in Sacramento They didnrsquot stand outside and protest Instead they went inside and met with more than 90 percent of the legislature The group got these officials interested engaged and willing to help By the end of the semester they saved students throughout California $93 million by stopping student fees from being raised and they got $30 million earmarked for student housing

Smithrsquos initial success led to the formation of Mobilizeorg (wwwmobilizeorg) whose now national mission it is to educate empower and inspire young people to increase their civic and political participation The grass roots approach that Mobilzeorg uses is to encourage young people to personally meet with their representative decision makers speak their language and negotiate with them using techniques that are familiar to them The legislative strategy of these youth and their associated success mirrors the approach that NCSG encourages among its own members

BY MARK MCSWEENEY CAEEXECUTIVE DIRECTOR

Perspective

Find Your InspirationldquoWhat you do makes a difference and you have to decide

what kind of difference you want to makerdquo ndash Jane Goodall

A

30 SWEEPING OCTOBER 12

A couple of years ago David Smith explained their success this wayhelliprdquoBecause we start at a place that encourages young people to look inside themselves and then project that image of a better world on our society we are facilitating the use of the most powerful energy we have ndash our passionrdquo

Sparks of inspiration from youth are present all around us We just have to be open to them

As many of you know I have had the joy of being involved with Rotary Internationalrsquos youth exchange program This year marks my eighth year coordinating the outbound recruitment placement and orientation activities for my district Over that time I have had the honor of placing almost 70 high school students into 30 different countries around the world As part of the district team I also have the thrill of having worked closely with at least that many students who have traveled to Indiana from their native countries to experience and learn our relative taste of American culture

Working directly with these teens each year I am in awe of their perspective and enthusiasm and I marvel at their drive determination and overwhelming desire to further develop their appreciation of our world community By the age of 18 these young men and women have experienced more of the world around us than most of us will ever know Yet they continue to explore every opportunity they have to fuel their own passion to learn more For them enough is never enough

Thatrsquos exactly what organizations like the National Chimney Sweep Guild and the Chimney Safety Institute of America think about education The best are never satisfied The best are never done learning The best in our industry belong to the Guild and seek certifications in their field not merely for attainment of the credential but rather to feed their desire to continually learn and continually improve

Whether yoursquove been in this business for thirty days or for thirty years you owe it to yourself and to your customers to pursue every chance you can to keep yourself as professionally and technically tuned as possible As the great Aristotle said ldquoAll men by nature desire knowledgerdquo

And lest you think learning is limited to youth I recently read a quote from the swimming trainer of a 73-year-old woman When speaking of her determination the trainer said that she taught him ldquoThere is no age attached to a student that quest is without a numberrdquo

Companies that truly embrace continuous improvement continuously seek opportunities to improve the way they do business ndash operationally as well as technically Be humble enough to recognize that a better way may exist and challenge yourself to find it

You work hard to produce income for your business Your expenses should reflect your companyrsquos strategies Money can be hard to come by and once you get it you donrsquot want to lose it But a smart

business person knows that putting money back into their business is not losing it itrsquos investing it Best of all itrsquos investing it in you in your business

19th century American explorer Robert Perry said ldquoThe time to prepare for your next expedition is when you have just returned from a successful triprdquo This is certainly the case for the exchange students I work with every day and that perseverance is clearly demonstrated by youth like Craig Kielburger and David Smith I truly believe that all of us adults could benefit from spending more time watching and learning from the youth around us

Find your passion and let it ignite you If your flame starts to flicker look for inspiration around you in perhaps the least likely of places Helen Keller once said ldquoLife is either a daring adventure or nothingrdquo Herersquos to you on your expedition

Until next time I continue to wish you every success

Double Locking CrimpRemains StrongYet Very Flexibl e

With No Memo ry

Strong Triple Locking CrimpHolds T ogether Even OnTough Jobs

Horizontal Sides Of CorrugationOffer Added Strengthamp Flexibility

Manufactured by CHIMNEY TECHNIQUE INC

Chim-Pro Interlock Flex

Chim-Pro Corrugated

Flex

Chim-Pro RigidADDED SAFETY EFFICIENCY AND VALUE

In Which ALL FITTINGS Are Attached With A Band Even The Tee Cap And Elbows Quick amp Simple No Drilling amp Riveting

Featuring

Visit wwwchim-prolinercom for more detailsbull 2000 Industrial Ave bull Sioux Falls SD 57104

1-800-582-1392

OCTOBER 12 SWEEPING 31

Display Ad Index

Darwin Awards

Have you snapped a photo of a peculiar chimney in your area that made you shake your head in disbelief

Send it to Melissa Heeke at mheekencsgorg for publication in Sweeping Or mail it to NCSG 2155 Commercial Drive Plainfield IN 46168

Page Advertiser Phone Email or Website Address

30 Ahrens Chimney Technique 800-582-1392 ahrenschimneyqwestofficenet

21-24 Chimney Safety Institute of America 317-837-5362 wwwcsiaorg

13 Cobra Chimney Caps 888-463-0636 salescobrachimneycom

28 Communications Network Inc 800-875-8118 tkempercomnetmessagecom

9 Copperfield 800-247-3305 wwwcopperfieldcom

ENERVEX Inc 800-255-2923 infochimneyfanscom5

16 Firesafe Industries Inc 800-545-6607 wwwfiresafeinccom

8 Hose Master 800-221-2319 bobdanielshosemastercom

18 ICP 508-695-7000 wwwchimneycapscom

BC Lifetime Chimney Supply LLC 877-234-7473 wwwlifetimechimneysupplycom

7 Lindemann Chimney Company 800-722-7230 wwwlindemannchimneycom

20 Meyer Machine amp Equipment 800-728-3828 wwwmeyermachinecom

6 National Chimney Supply 800-897-8481 wwwnationalchimneysupplycom

11 Olympia Chimney Supply 800-569-1425 wwwolympiachimneycom

32 Orion Safety Products 800-637-7807 wwwchimfexus

4 Sand Hill Wholesale 800-258-5496 wwwsandhillwholesalecom

3 Smoktite 866-439-0069 wwwsmoktitecom

15 Sweeprsquos Choice 866-880-3473 infosweepsamericacom

25 Whitecaps 800-335-2534 wwwwhitecapscom

19 Wohler 978-750-9876 wwwwohlerusacom

What we have here is your basic palm frawn spark arrestor in Logan Heights San Diego CA Unfortunately (or fortunately depending on how I look at it) my job was across the street and I could not investigate further

Submitted by Eron Armour of Armour Chimney Service in San Diego CA

October 19 2012Albany NYCSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

October 22-26 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

October 29 ndash November 1 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 2 2012CSIA Technology Center CSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

November 5- 9 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 12-16 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

Dates amp Events

Please send notice of your events for NCSG Dates amp Events listings at mmcmahonncsgorg for inclusion here in weekly posts to the discussion list and online at wwwNCSGorgdates The event must be considered educational or informative for the industry (sales events and open houses will not be listed)

32 SWEEPING OCTOBER 12

ClassifiedsGotta chimney question Sizing Codes Call Royal Edwards Make Royal your tech department CALL NOW 813-982-0219 for on-call tech support Continuing Education special bonus ndash ask how you can get the Friday morning E-Blast for FREE CALL NOW 813-982-0219

GasVent Software for Sizing Chimneys only $195 Call 1-800-648-9523 for more info and visit wwwelitesoftcom to download a free trial version

Chimney Sweep business for sale iin the Northern Rocky Mountains of New Mexico Services a large area with three ski resorts in the service area Equipment and signed three year contracts goes with the business Business is well established For pricing and other info please email your questions to ridgeriders1gmailcom

CLASSIFIED ADS FREE FOR NCSG MEMBERSMemberscanrunone35wordclassifiedfreeeachyearRegularlyclassifiedadsare$2wordor$1wordforNCSGmembersClassifiedadsarenon-commissionableandmustbe pre-paid To place a classified ad please contact Megan McMahon at mmcmahonncsgorg or (317) 837-1500

The Original Chimney

Fire Extinguisher

Tested amp Proven to Quickly amp Safely

Extinguish Chimney Fires

u DisplayerShipper Holds 8 Individually

Packed Chimfex

u Available in English-French Packaging

for Canadian Market

ORION SAFETY PRODUCTSEASTON MD 21601

MADE IN USA

This device is not approved or permissible for use as an alternative for fire

extinguishers in any building where fire extinguishers are required by law ordinance

or fire marshal regulation

ORDER NOW FOR QUICK DELIVERY

CALL YOUR LOCAL DISTRIBUTOR OR CALL US AT

800-637-7807VISIT OUR WEBSITE AT

WWWCHIMFEXUSCOM

Your Source for SAFETY InformationNFPA Public Education Division bull 1 Batterymarch Park Quincy MA 02169 wwwnfpaorgeducation

Carbon

Often called the silent killer carbon monoxide is an invisible odorless colorless gas created when fuels (such as gasoline wood coal natural gas propane oil and methane) burn incompletely In the home heating and cooking equipment that burn fuel can be sources of carbon monoxide

FACTSbull A person can be poisoned

by a small amount of CO over a longer period of time or by a large amount of CO over a shorter amount of time

bull In 2005 US fire departments responded to an estimated 61100 non-fire CO incidents in which carbon monoxide was found or an average of seven calls per hour

KKK CO alarms should be installed in a central location outside each sleeping area and on every level of the home and in other locations where required by applicable laws codes or standards For the best protection interconnect all CO alarms throughout the home When one sounds they all sound

KKK Follow the manufacturerrsquos instructions for placement and mounting height

KKK Choose a CO alarm that has the label of a recognized testing laboratory

KKK Call your local fire departmentrsquos non-emergency number to find out what number to call if the CO alarm sounds

KKK Test CO alarms at least once a month replace them according to the manufacturerrsquos instructions

KKK If the audible trouble signal sounds check for low batteries If the battery is low replace it If it still sounds call the fire department

KKK If the CO alarm sounds immediately move to a fresh air location outdoors or by an open window or door Make sure everyone inside the home is accounted for Call for help from a fresh air location and stay there until emergency personnel

KKK If you need to warm a vehicle remove it from the garage immediately after starting it Do not run a vehicle or other fueled engine or motor indoors even if garage doors are open Make sure the exhaust pipe of a running vehicle is not covered with snow

KKK During and after a snowstorm make sure vents for the dryer furnace stove and fireplace are clear of snow build-up

KKK A generator should be used in a well-ventilated location outdoors away from windows doors and vent openings

KKK Gas or charcoal grills can produce CO mdash only use outside

HOMEHEATINGEQUIPMENTHave fuel-burning heating equipment and chimneys inspected by a professional every year before cold weather sets in When using a fireplace open the flue for adequate ventilation Never use your oven to heat your home

MonoxideCarbonMonoxide

SafetySafety

NCSG Innovation 2013 Convention and Trade Show Hotel reservations are now being accepted for NCSG Innovation 2013 at Chateau on the Lake in Branson MO April 4-7 2013 Just call 1-888-333-LAKE (5253) and mention that yoursquore with the National Chimney Sweep Guild to lock in rates starting at $129 for a mountain view and $134 for a lake view

Get ready for some RampR Yoursquore earned it

National Chimney Sweep Guild2155 Commercial DrivePlainfield IN 46168

1209

CALL 877234PIPE

CHIMNEY LINER KIT SPECIALBUY 2 LINER KITSGET 1 FREELiner kit special offer valid on your first order only

Single Wall 316L 6 times 25 $24500Single Wall 316L 6 times 35 $28500Smooth Wall 316L 6 times 25 $28250Smooth Wall 316L 6 times 35 $33749

QUALITY bull PRICE bull SERVICE

New Customer Special

20 OFF ALLCUSTOM ORDERS

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FREESHIPPINGWITH YOUR KITPURCHASE

Page 10: October 2012

OCTOBER 12 SWEEPING 9

Hose Master Invented the Wheel

Smooth-N-Lite bullYourchoice-304or316stainlesssteelcoils5rdquo-8rdquodiameters bullInterlockedseamsareeasytoflex bullSmoothinnerwall bullCrushresistant bullIdealforsmoothwallapplications bullAvailableinroundovalorrectangle

HeavyFlex bullYourchoice-304or316stainlesssteelcoils bullInterlockedseamsareeasytoflex bullSmoothinnerwall bullHighlycrushresistant bullIdealforfireplacerelines bullAvailableinroundovalrectangleorDial-A-Flex

UltraPro bull Patentedrolllockseamdesignforeasyflexibility bullLargebendrange bullSteepcorrugationslope-resultinginhighcrushresistance bullIdeallysuitedforforbothstraightandmultiplebendrelines bullUncoilseasilyrightoutofthebox

NEW

CopperfieldkeepsturningthewheelwithHomeSaverrsquosnew Smooth-N-LitelinerSmooth-N-Litetakesawaythestiffnessand clumsinessnormallyassociatedwithsmoothwallliner-itgivesyouldquosmoothrdquowithnoheadacheNestlingintoHomeSaverrsquosfamousfamilyofUltraProProRoundFlexRectangleFlexOvalFlexandDial-A-FlexCopperfieldrsquosnewSmooth-N-Litegivesyouthesuperiorweight flexibilityandstrengthyouneedforsmoothlinerapplications

Copperfield Chimney Supply Technical800-246-1926Support800-247-3305

Manufactured by Hose Master Exclusively For

When It Comes to Chimney Liners

Almost50yearsagoSamFotiHoseMasterrsquosCEOredesignedinterlockedmachine technologyHisinnovationsarestillthecoreofmanufacturingflexiblechimneylinertoday

HeavyFlex bull 25yearsagoSaminventedRectangleFlex OvalFlexandDial-A-Flextechnology

UltraPro bull 15yearsagoSaminventedUltraPro-the onlypatentedroll-lockdesignlight-weight linerwithextremeflexibilityandcrush resistance

Smooth-N-Lite bullTodaySamhasdesignedSmooth-N-Lite- thelightinterlockedlinerforsmoothwall applications

and now he invented Smooth-N-Lite

Now We Have It All

All Flexible Liner Is Not Created EqualLet Us Prove It

1964

1983

2000

2012

Pro amp UltraProInvented UltraPro - the only patented roll-lock design light-weight liner with extreme flexibility and crush resistance

Redesigned Interlocked Machine TechnologyInnovations are still the core of manufacturing flexible chimney liner today

HeavyFlexInvented RectangleFlex OvalFlex and Dial-A-Flex technology

Smooth-N-LiteToday Sam has designed Smooth-N-Lite the light interlocked liner for smoothwall applications Manufactured on the same machine technology he invented in 1964

Meet Sam Foti Hose Master CEO engineer and innovator

In 1964 Sam got involved with interlocked products Identifying the problems associated with manufacturing the hose Sam redesigned the tooling and machinery to not only produce a consistent interlocked hose but to also speed-up the production

Today the results of Sams ingenuity is the technology used throughout the industry in the production of interlocked products His designs not only changed the way that stripwound hose is made but the way that it is used and perceived in the industry

SmoothNLite Adindd 2 71212 335 PM

HomeSaverreg Smooth-N-Litetrade Fills the Smoothwall Niche

5-8 Diameters Light 010 stainless strip Available in 304 and 316 stainless steel alloys Interlocked seams are easy to flex Smooth inner wall Crush resistant No memory Ideal for smoothwall application

Now smoothwall liner doesnt have to be stiff and clumsy Because HomeSavers new Smooth-N-Lite gives you smooth without the headache Nestling right into HomeSavers famous family of UltraPro Pro RoundFlex RectangleFlex OvalFlex and Dial-A-Flex liners our new 010 Smooth-N-Lite gives you the superior weight flexibility and strength you need for smooth liner applications

6 times 25 (304-Alloy)

WIth ShIppINg$36786

~Free Freight bull On orders of $1800 or morebull 65rsquo of liner liner and components ship free

Speed Service Selection 8002473305 bull wwwcopperfieldcom

SmoothNLite Adindd 3 71212 335 PM

10 SWEEPING OCTOBER 12

TechnicalQampA DENNIS DOBBS NCSG

TECHNICAL ADVISORY CHAIR

A

QI am always leary about my

ladder splipping out from

beneath me Any suggestions for

making my ladder more stable

I love flat pry bars They can be hammered as stakes in the ground to keep your ladder from slipping on wet grass Flat pry bars also work well on wooden decks as you can see in

the photos below Here are a few more tips developed through the Construction Roundtable of OSHArsquos Alliance Program

bull Positionaladdercarefullytopreventslipping

bull Whereslippingislikelytieofforhavesomeoneholdtheladder in position

bull Donotusealadderforanythingotherthanitsstatedpurpose

bull Donotuseboxesbarrelsorotherobjectstoraisealadderhigher

bull Donotplaceladdersinfrontofdoorsopeningtowardtheladder unless the door is blocked locked or guarded

bull Positionthebaseofanextensionorstraightladderonefootaway from the wall for every four feet of the ladderrsquos length from the support point to the surface (see figure)

bull Beforeclimbingontoaroofusinganextensionladderbesure the ladder extends three feet beyond the roof line (see figure)

bull Neveroverextendanextensionladder

bull Readandfollowallinstructionsontheladder

Look for More Resources and Downloads in the Members Only section at wwwNCSGorg for more ladder safety information

w w wolympiachimneycom bull Phone 1-800-569-1425

Will KozlanskyOwner amp Co-Founder

The NEW Smoothwall Chimney Liner thathas the Perfect Combination of

Weight Ruggedness amp Flexibility

n No memory amp very flexible n Smooth Interior n One liner multiple applicationsn Available ovalized amp coiled

w w wolympiachimneycom bull Phone 1-800-569-1425

Will KozlanskyOwner amp Co-Founder

The NEW Smoothwall Chimney Liner thathas the Perfect Combination of

Weight Ruggedness amp Flexibility

n No memory amp very flexible n Smooth Interior n One liner multiple applicationsn Available ovalized amp coiled

12 SWEEPING OCTOBER 12

ave you ever known a successful fisherman or hunter one that could thoroughly enjoy his pursuit and always comes back with his catch or trophy This successful sportsman in pursuing these two endeavors does something truly

unique He makes use of his knowledge of the feeding habits the waking hours and the habitual movements of the object of his pursuit Through research and observation of the prey and using proven techniques from others he learns to think like his prey In business it is no different Successful business operation and growth requires management directed by a thought process like a trophy seeker Success requires us to think like the customer Inability or unwillingness to think like the customer is often a major factor in why business owners fail to achieve maximum success They simply cannot wrap their minds around how the client perceives their business their service or their product The view of the forest is quite simply blocked by the trees

So how do you think like the customer To start with spend a few minutes considering how a client sees your business Ask yourself ldquoIf I were a customer would I buy from merdquo Search out each positive and each negative Where are there areas that need work This is not a fleeting glance This has to be a very probing examination and it is hard work Prepare yourself to be confronted by a few sacred cows The tendency will be to look for something big but in reality you are looking for many small things

This can be a difficult task because we are so close to the business But we can make it a bit easier by breaking it down into modules or small sections Remember the only way to eat an elephant is one bite at a time

Letrsquos start with marketing Ask yourself if you use terms the consumer commonly understands For instance as chimney sweeps we are familiar with terms such as damper fire brick flue flue tile chase crown etc However as we put together our marketing strategies we need to take into account that the majority of our clients probably do not understand what we are talking about when we use this terminology

The damper in a fireplace is a good example When asking a group of sweeps what the consumer commonly calls that door at the top of the fireplace that is opened and closed the answer is the ldquofluerdquo (if you are southern itrsquos the ldquofluterdquo) Itrsquos easy to see how terms we use can actually confuse our clients Another term the consumer may use for this is ldquoMy draft donrsquot open rightrdquo and any number of other terms A confused consumer is often one that cannot complete or even start the buying process The effect is we are forced to spend our time answering questions just because we did not use simple enough language in our presentation Confusing our clients has a huge downside It is apt to cause our clients to be hesitant or even unwilling to take the action needed to correct a chimney-related issue It is helpful to anticipate where your customer may have the wrong words in their head and use descriptive phrases instead of industry terminology And worst of all they decide to continue shopping instead of making the buying decision Donrsquot feel bad These marketing issues are not just found with chimney service companies Many other business face similar challenges Instead of marketing to their customers they unwittingly end up marketing to their competition The competitor is really the one who sees the message understands the marketing message and potential customers are left out in the cold to try to figure out what it all means HMMMM do you think that is why over 90 of consumers in the USA (my unofficial numbers) are still confused about chimneys Herersquos a handy tool for working through this problem Seek out advice from people who know nothing about your business Form a focus group of acquaintances or (non-sweep) business contacts in your community and find out from them what would attract them to use your business This is a common practice with large businesses and corporations They test markets to get a feel for what the consumer thinks The goal is to avoid the traps that happen when you make assumptions about your customer base rather than finding out how they really think These traps cost money energy and time Quite honestly the business owner is just too close to the business to formulate the needed message It is just the way it is I know this is hard to believe but chimney performance maintenance and safety are not on the forefront of the consumer mind today

BY JERRY ISENHOUR OF CHIMNEY amp VENTING

CONSULTANTS IN CONCORD NCCoachrsquos Corner

The

Think Like The Customer

H

OCTOBER 12 SWEEPING 13

However it is much more than simply the marketing It includes the marketing message the phone scripting the procedures your service crews follow the way you follow up with quotes and reports It is each and every way you communicate with the client The simple paperwork you give on a job such as the inspection results is likely the most important part of the marketing process THIS is what may well take your customer from a small expenditure to one that we would classify as a TROPHY Doing this well is one of the things that separates the success stories from those that are missing the mark It boils down to understanding what the consumer is looking for and then providing the ldquocustomer experiencerdquo they are seeking What is the advice for this month Stop for a minute and look at your business from the perspective of a prospective client Ask yourself ldquoWOULD I DO BUSINESS WITH MErdquo Look at your written communication with your customers think about your conversations with them WOULD YOU BUY FROM YOU Would you be drawn as a customer to your business Or are your competitors getting your trophies I can guarantee that the folks who are selling to you are doing this

In this free enterprise system folks this is a tool for success Go for it with my best wishes for a successful fourth quarter of 2012 Apply yourself and remember the only person that can make that happen is the man in the mirror It is all up to you

The ball is in your court Just remember one of the important things about the trophy hunter or fisherman experience HE ENJOYS HIS PURSUIT He shows otherrsquos his trophies with pride it was a pure joy for him to obtain them Letrsquos make business and success fun

About the Author Jerry Isenhour an industry consultant coach and educator contributes this monthly article in Sweeping as a service to the industry For more information about how Jerry and his team can assist you and your team in the journey to successfully rise to the next level with your business take a look at his web site wwwchimneyandventingconsultantscom He can be contacted at jerrychimneyandventingconsultantscom or by phone at (704) 425-0217 See Jerryrsquos weekly video business tips on his Facebook page Chimney amp Venting Consultants

14 SWEEPING OCTOBER 12

Of Course I can Build You a Chimney

W e were recently called by someone who wanted us to install a chimney and wood stove in her back yard shop After parking the homeowner met me outside and we walked into the back yard shop to access the

chimney and stove installation After going over all the details and making sure we both understood what needed to be done so her shop could be nice and toasty she asked me to take a look at the stack stone chimney at her house She stated that the exterior was starting to crack As I had pulled into their driveway it was easy to see that their brick home had recently been remodeled and there was a newly-constructed stack stone chimney on the exterior wall facing the drive Immediately something odd had caught my eye My attention was drawn to the top of the chimney which appeared to have a black crown Remembering this I was more than happy to take a look

As we walked up to the chimney a few other things appeared strange to me The two-story chimney appeared too narrow and on top was a 13 x 13 chimney cap I asked the homeowner if the fireplace and chimney was constructed with block and she said ldquoYes up until this pointrdquo She indicated right where the rock was cracking I asked what material the rest of the chimney was constructed with and she replied ldquoOh the builder just framed it with 2 x 4s and plywood and insulated as you would the rest of the home He done a good job We were so proud we took pictures during constructionrdquo

Asking these questions not only helped with my understanding of the construction but also helped the homeowner see the potential fire hazard This chimney is now being torn down and rebuilt properly

Whatrsquos in your neighborhood

Chimney Sense DENNIS DOBBS NCSG

TECHNICAL ADVISORY CHAIR

OCTOBER 12 SWEEPING 15

t is imperative that you remain mentally physically and financially strong and secure to continue to support your family and business Letrsquos call this your life valuation

It seems to me that too many business owners work in the trenches sacrificing a big part of their lives forgetting about their life valuation Or it seems many are consciously postponing their life valuation until they near retirement What is wrong with living your life today AND when you retire

Taking the steps to allow yourself to enjoy your life NOW can lead to an unexpected but ideal side effect

Perhaps you need to do nothing more than make sure you leave work at a specified time to get to an intellectually-stimulating event or a place to relax or perhaps a physical exercise activity Do you belong to an organization group or club where everyone knows your name

Do you have the time to watch your children or other family members children participate in sports events plays or similar activities Or do you volunteer your time in your community church or NCSG

Would you like to take a few weeks or months off during the year and enjoy your life without worrying about your business running aground

If you decide that any of the above is a priority then you should have conviction to make it happen Better time management could help but chances are you need to increase cash flow to make this happen

Hiring a sales representative and implementing a new marketing

program can help boost sales and cash flow Perhaps an operations manager can help you achieve your goal Would that entail implementing systems and training

Hiring an outside coach or consultant can provide the expertise and rdquoextrardquo time commitment you simply do not have to help develop a strategy and tactics to rdquogit er dunrdquo Give up a little control in areas you do not have time to address and watch the rewards come your way

How you get there isnrsquot important What is important is that you know why you want to add resources to your business NOW to allow yourself to live your life NOW without losing all of your time and reducing the possibility of an emotionally draining burn out

AND AS ALWAYS

uuml Direct Vent Pro uuml Pellet Vent Prouuml Class ADuraTech

bull Same Day Shipment bull 16 Toll Free Lines To Assist You bullbull Proud Supplier Member To The NCSG bull

Serving Sweeps for 35+ Years

LARGEST INVENTORY

LOWEST PRICES

HEADQUARTERS

Itrsquos In Stock

1-866-880-3473

Business Valuation How About Life Valuation

BY BRIAN NOE CHFCreg CLTC

I

16 SWEEPING OCTOBER 12

ldquoMy company uses most products available to chimney contractors but Firesafersquos products and systems are hands-down the very best and the most profitable Great technical support and their constant improvements make the products even better which makes my company stand out over my competitionrdquo Kevin Knight Chadds Ford Chimney Sweeps PA

TO order call 800 TO order call 800--545545--66076607

infofiresafeinccom infofiresafeinccom wwwfiresafeinccomwwwfiresafeinccom

FireFireGuardGuard Ceramic mortar jointCeramic mortar jointCeramic mortar joint amp resurfacing systemamp resurfacing systemamp resurfacing system

PatentedPatented The most advanced chimney liner in the world

reg

CrownGuardCrownGuard Severe weather crown repair amp protectionSevere weather crown repair amp protection

Centering system for metal chimney liners

What is the interesting and unexpected side effect of putting your life first in the now

You have also increased the value of your business

Think about it ndash why wait until you are thinking about retirement to increase your business valuation to live your life As you near retirement the cost to increase your business valuation is expected to be higher As you near retirement will your energy level to accomplish this be lower

Will you be able to enjoy the same level of activity in your lifestyle when you approach retirement as you do now

Regardless of where you are in your life and business cycle what you have and have not done it will only take a few hours to commit yourself to increase your life valuation

Your increase in your business valuation will shortly follow

Let Life Happen ndash Enjoy It

About the Author Brian Noe of MW Financial Group Ltd was a guest speaker at the NCSG 2011 convention held in Hartford CT where he discussed How to Get Out of Business and The Economy and Animal Spirits Brian has a son Eric who served four years in the US Army Eric is ranked first in his class with a degree in Computer Science is working in his field and plans on attending graduate school in 2013 His daughter Kara recently graduated undergraduate school with distinction and is planning to attend graduate school to become a Physiciansrsquo Assistant Brian thoroughly enjoys helping others spend more time with their families and friends while becoming financially successful He can be reached at (860) 606-0834 or Brian_NoeMWFinancialcom

OCTOBER 12 SWEEPING 17

he most important thing to remember about customer communications is that it is decidedly a two way street Naturally you want to get your message out clearly and powerfully But it is arguably even more important that you hear what

your customers have to say to you As Bill Gates points out ldquoyour most unhappy customers are your greatest source of learningrdquo

The best approach to all customer communications is to think of your customers as more than just jobs for you more than just income sources Rather start to think of them as advisors mentors and critics to be listened to carefully thoughtfully and closely Sure listen to praise when you have earned it but listen even closer to criticism

When a customer criticizes your business he is in effect helping you make it better He is telling you what perhaps no one else will tell you He is telling you what you need to improve He is telling you how to be even more competitive and that is something you always want to hear Right

lsquoThatrsquos all well and good but how and when do I collect that input from my customersrsquo you ask Good question First realize that itrsquos not just you that will be collecting customer feedback Everyone in your organization who has any customer contact whatsoever is on that team That means all those people need to be trained in what to do to optimize that effort

Here are the kind of things they should have their antennae fine tuned forbull Anywordstoneorattitudefromacustomerthatmighteven

gently imply they are not completely happy with something about your business

bull Anysuggestionsforhowyoucouldmakethingsbetternomatter how weird or outlandish they might seem initially

bull Anyproblemwhatsoeverthecustomermayhaveencountered with your service no matter how trivial it may appear

bull Andofcourseanyangryresponsesaccusationsorcomplaints from customers

And these signs should be on your radar from the very first contact

If you or your employees view any of the above as even minor annoyances you have missed a huge huge opportunity to learn something about your business and to become increasingly competitive

Okay wersquove heard the complaints Now how do we respondFirst of all no matter what the situation no matter how angry or even abusive the customer is listen carefully to the complaint Ask questions to clarify that you have completely understood it Never take it personally You only want to help now

Once you are established in the role of ally your customer will relax and become more reasonable because he will know you are trying to help At this juncture at the very least you have created a customer who knows you are on his side and will honestly and openly address the issue And that is a very big win for you

But even if the customer remains unreasonable pay close attention to what he is telling you There are apt to be diamonds in his invective along with the mud

It is a great idea to log every complaint and I mean every complaint no matter how small This has to be done consistently and should be done immediately after the complaint has been heard By doing this you create a list of areas of potential weakness in your company to address And the sooner they are addressed the better If the same complaint resurfaces repeatedly then clearly it has not been adequately fixed

Fixes should involve everyone in the company because everyone needs to be on the same page all the time about what it is the company is striving to achieve And this way everyone gets to be a problem solver as well as a problem reporter That makes work a lot more enjoyable

Hey it sounds easy But it will never happen unless you give it your full attention It will never happen unless everyone in the company is tuned in and trained Believe me the results are well worth the effort because yoursquoll all be able to watch the company get better and better And the real bonus is when you make things better and better for your customers you make them better and better for you and your employees at the same time Itrsquos kind of magical that way

Go for it

The Feedback Loop

BY GREG POLAKOW OF COPPERFIELD

T

18 SWEEPING OCTOBER 12

reg WeatherShieldtops them all

Model WSA-TDWfor air cooled chimney

the authenticPO Box B Attleboro Falls MA 02763 (508) 695-7000 Fax (508) 695-4209wwwchimneycapscom

Improved Consumer Products Available from leading distributors nationwide

regWeatherShield

Although there

have been

many attempts

to copy it over

the past almost

40 years there

is only one regWeatherShield

Always ask for it

by name and

look for the seal

of authenticity

on the top of

the cap

bull The industry standard for keeping out squirrels birds leaves and other debris

bull Works with single wall double wall triple wall or masonry chimneys

bull Sizes available from 3rdquo to 30+rdquo custom and oversize can be ordered Air cooled and non-air cooled 100 made in USA

bull Standard construction is 100 austenitic stainless steel also available in other alloys including copper and Type 316 for marinecoal appliances

bull Our pioneering work in chimney technology and metallurgy has made us a trusted source for products and problem-solving information

The Financial Impact of Customer ServiceDonrsquot take customer service for granted - the financial impact is huge

BY ERROL ALLEN

Customer service is what drives the success of the any business Some would surely say ldquoNo Errol a great product or service concept drives the success of any businessrdquo

While that statement is somewhat true a great product or service concept without great customer service is like expecting your beautiful garden flowers to flourish without your giving attention to them

I have often found that you donrsquot get upper managementrsquos or the ownerrsquos full attention regarding customer service unless you provide the financial impact to the company Customer service has a dual role as it both creates and preserves revenue

Let me explain why I believe this to be true

Customer service creates revenue via the word of mouth avenue When a great product or service is coupled with great customer service your customers become your ambassadors Their willingness to speak positively about your business leads to additional customers thereby creating additional revenue Recent research by the Technical Assistance Research Program (TARP) indicates that for every ten people hearing either positive or negative ldquoword of mouthrdquo information one person takes action

That one new customer should they receive the level of service expected will in turn keep the positive ldquoword of mouthrdquo cycle in motion Another form of revenue creation as a result of great

C

OCTOBER 12 SWEEPING 19

See for yourself

Wohler VIS SeriesThe Revolution in Visual Inspection Technology

bull 360deg pan- and 180deg tiltable camera eyebull Easily negotiates 90deg-bendsbull LED lighting illuminates the darkest environmentsbull Digital distance measuringbull Effortlessly inspect pipework air ducts vents cracks welding seams gaskets and much morebull Prevent problems before they occur

Wohler USA Inc bull 978-750-9876wwwwohlerusacom

Measure distance

BrilliantLED Screen

Pan amp TiltCamera

The Measure of Technologycustomer service are price increases TARP has also studied the impact of price increases on the customerrsquos willingness to continue to do business with companies In a study of the banking industry only 10 percent of survey respondents who had not experienced a customer service related problem expressed dissatisfaction with an increase in fees and charges This means that 90 percent of survey respondents were okay with the price increases due to the level of customer service provided by their particular bank

In regards to customer service acting as a revenue preserver there is one question that must be answered before we continue That question is - How much is your customer worth to your business Whether your company is small or large the need to determine what your customer is worth to your business is critical when calculating the amount of revenue being preserved by addressing customer service related issues For example if your business has 1000 customers and the average annual revenue generated by each customer is $400 If 10 percent of those customers experience customer service related problems thatrsquos 100 customers Bear with me as we start the calculations Now letrsquos assume that 50 of those customers donrsquot even bother to complain they just simply go away

Their decision to leave without complaining represents $20000 in lost revenue What about the other 50 that do complain Letrsquos say that yoursquore able to satisfy 40 (20) 40 (20) become frustrated with your attempts to satisfy and 20 (10) remain dissatisfied So now letrsquos consider the repurchase behavior of those complaining customers Should 10 (2) of the customers that yoursquore able to satisfy after they complain decide not to repurchase that represents $800 in lost revenue

In the frustrated with your attempts to satisfy group 25 (5) discontinue purchases with your company which represents $2000 in revenue On to the customers that remain dissatisfied after complaining - 60 (6) of this group decide not to repurchase from your company which means an additional $2400 in lost revenue The total potential annual revenue lost in this scenario is $25200 Wait therersquos more Remember the ldquoword of mouthrdquo factor discussed earlier

These dissatisfied customers will tell others about their experience with your company In this scenario when you consider the 50 customers

20 SWEEPING OCTOBER 12

$12900 as shown(includes trailer)

Click or Call to hear how Meyer Machine amp Equipment

can help YOU

YOU CLEAN CHIMNEYSWHY NOT CLEAN DUCTS

that left without complaining add the 13 customers that complained yet decided not to repurchase thatrsquos 63 customers who have the potential to utilize negative ldquoword of mouthrdquo marketing If these dissatisfied customers tell 10 additional people about their experiences (630 people) and 1 in 10 acts on the information (63 people) therersquos potential revenue missed due to dissatisfied customers

Even if the new customers average annual purchases equals $300 yoursquore still possibly facing $18900 in lost potential revenue Donrsquot forget about the cost side of poor customer service - the employee costs to resolve customer complaints and the material costs when rework is required to satisfy the customer Take this example and apply your real numbers to determine the financial impact to your business Whew Lotrsquos of calculations but itrsquos definitely worth it when it comes to determining the financial impact of customer service

The key to preserving revenue is to

1 Be consistent in your service delivery

and

2 Encourage your customers to complain

Consistency in your service delivery leads to loyalty less complaints and even more important fewer reasons for the silent defections of the non-complainers Encourage your customers to complain as this gives you an opportunity to retain their business The example above illustrates the financial impact of non-complaining customers Offer multiple ways to complain - at the point of purchase on your website via chat 1-800 s Donrsquot forget to monitor social media for comments regarding your company and respond to the complaints in a timely manner Remember donrsquot take customer service for granted The financial impact is huge

About the AuthorErrol Allen has over 25 years of experience in the customer service industry including 13 years in a management role Having held positions as an Internal Customer Service Consultant Call Center Quality Manager and Operations Analyst Errol understands the need for a ldquosystemsrdquo orientation to providing excellent customer service Errol has also designed customer service training programs for the ldquofront linerdquo associate to ensure employee confidence when interacting with customers He is a member of the American Society of Quality which promotes the practical application of quality knowledge across multiple industries Info httpwwwerrolallenconsultingcom (This article first appeared online at wwwcustomerservicemanagercom)

CSIA Update wwwCSIAorg

Publication for CSIA Certified Chimney Sweepregs

ADVERTISEMENT

By Donna Kasmer CSIA Certification Coordinator

Speakers and authors can use the online CEU Application for Course Credit to submit classes and articles for consideration by CSIA and NFI

Applying for Course Credit

Each course instructor must submit a CEU Application for Course Credit for approval each time a class is presented If the course objective summary and instructor qualifications have not changed dates and locations may be added to the original application within the two-year cycle After two years all courses must be resubmitted with new outlines and handouts including new dates and locations

When the application is filled out online it is sent to CSIA and NFI at the same time for consideration You will receive notification from both organizations when your application has been approved The notification will list the CEUs awarded and instructions on how to ensure that your students will receive CEUs for attending

To apply just visit wwwCSIAorgapplyforCEUs to go to the Continuing Education Units page that will give you all the information and instructions you will need to apply for CEUs as a speaker

Earning CEUs for Articles Written

You may also apply for CEUs if you have written an article for a professional sweeping publication As long as your subject matter falls under one our CEU categories it may be eligible for CEUs To submit your published article for consideration visit wwwCSIAorgapplyforCEUs and follow the instructions online

Writing and having a hearth industry paper or article published may be eligible for CEUs based on the following requirementsThe article mustbull Pertaintothehearthindustryorthe

CCSs scope of work

bull Bepublishedwithinthecertificationcycle

bull Beatleast500wordsinlengthThe author must

bull SubmitapplicationforCEUswithin60daysofpublication

bull Submitacopyofthearticlewith publication name date of publication and word count

bull SubmitthetypeofCEUcategoryorcategories of the article

CEU Information for Speakers and Authors

The Chimney Safety Institute of America has created a new blog titled Wisdom from the Hearth (online at chimneysafetywordpresscom) to help keep homeowners one-step ahead of the potential problems that can plague their fireplaces and chimneys Topics covered on the blog includeEPAcertifiedstoveschimneyswifts winter-preparedness media mentions and moisture content Blogs will be posted at least once weekly throughout the year and twice weekly during the home heating season

If you are interested in blogging for CSIA please contact Melissa Heeke CSIArsquos Director of Communications and Marketing at mheekecsiaorg

Blog submissions are due via email no later than three business days before the day you are scheduled Here are a few tips to keep in mind while bloggingbullPleasekeepblogstoaround300

words or lessbullRemembertotalkinaconversational

voice Be yourself and avoid using jargon

bullSpeakpersonallyandinapositiveup-tempo tone

bullBuildarelationshipwiththereaderwithout trying to sell the CSIA or your company Lists of tips suggestions or creative ideas are also good subjects for drawing in readers

Wisdom from the Hearth

CSIA Introduces New Blog Seeks Guest Bloggers

ConnecticutMichaelOverstreetbullMichaelrsquosChimneyServiceandRestorationbullVernon

IllinoisClayNelsonbullCleanSweepbullCollinsvillePatrickSimmsbullSuperiorChimneyServicesCorpbullLombard

IndianaTravisBeckleybullBeckleyrsquosChimneyServicesbullCoalCity

MichiganScottFreibergbullStanrsquosFireplaceampChimneyServicebullFentonErnieHillbullRockfordChimneyServicebullSouth LyonSueWhitebullRockfordChimneyServicebullSouth Lyon

MinnesotaCaleAndersonbullAirProLLCbullAppleValleyAaronOslundbullJackPixleySweepsbullAndover

AaronRotheringbullDanorsquosChimneySweepbullRochesterZacharyWilliamsbullDanorsquosChimneySweepbullRochester

MissouriJohnVGodfreybullA+ChimneyServicesLLCbullRollaJasonPatrickbullShamrockQualityServicesbullStLouisMitchellSaundersbullAdvancedChimneyTechniquesIncbullJamestown

New YorkJaredGuernseybullHolySmokeStoveFireplaceChimneybullDryden

OhioAnthonyRamseybullEliteChimneySolutionsbullBeavercreek

OklahomaKeithHudginsbullCleanDeanrsquosChimneySweepServicebullTulsa

TravisMcMorrisbullCleanDeanrsquosChimneySweepServicebullTulsa

PennsylvaniaJohnMcDonaldbullChimChimneySweeps-DJCrossIncbullMediaLJosephOchalbullChesterCountyHearthampHomebullElversonKyleBSmithbullChimChimneySweeps-DJCrossIncbullMediaChristopherTStarrbullChimChimneySweeps-DJCrossIncbullMedia

TenneesseJoshDavisbullCustomer1stAirDuctCleaningampChimneySweepbullMilton

TexasBradleyDassonvillebullACContractorsIncbullLongviewChristopherHessbullAtlasChimneybullLeanderAdamJamesbullACContractorsIncbullLongview

ADVERTISEMENT

Congratulations to Our New CSIA Certified Chimney Sweeps

The Chimney Safety Institute of America Inc (CSIA) sponsors theCERTIFIEDCHIMNEY

SWEEPreg certification

program The CERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETYINSTITUTEOFAMERICAreg trademark is a registered trademark of the CSIA and was developed especially for this program and is a symbol of your professionalism understanding of and dedication to your industry Display it with PrideUseitCorrectly

Who may use the Logobull SoleOperatorndashIndividualswho

maintain a sole proprietorship are currently a CSIA Certified Chimney

Sweep have no other employees and have signed the CSIA Code of Ethics are granted a royalty free limited license to usetheCERTIFIEDCHIMNEYSWEEPCHIMNEY SAFETY INSTITUTE OF AMERICAreg Logo

bull PartnershipndashCompaniesorganizedasa partnership are granted a royalty free limitedlicensetousetheCERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETYINSTITUTEOFAMERICALogoregprovided the partner performing the sweeping andor inspection is currently a CSIA Certified Chimney Sweep and signed the CSIA Code of Ethics

bull MultipleEmployeeCompanyndashCompanies with multiple service technicians are granted a royalty free limitedlicensetousetheCERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETY

INSTITUTEOFAMERICAreg Logo provided that at least one individual who is currently CSIA Certified Chimney Sweep and signed the CSIA Code of Ethics is on the job site performingsupervising the sweeping andor inspection If a work order or equivalent document is provided to the customer the CSIA Certified Chimney Sweep must sign the document and clearly printhishercertificationnumbernexttothe signature

If you have questions about the correct useoftheCERTIFIEDCHIMNEYSWEEPCHIMNEY SAFETY INSTITUTE OF AMERICAreg Logo write or call CSIA at 2155CommercialDrivePlainfieldIndiana46168(317)837-5362orfax(317)837-5365emailofficecsiaorg

Using the CSIA Certified Chimney Sweepreg Trademark

QR code generated on httpqrcodelittleidiotbe

Now you can access more of the industryrsquos favorite seminars in a self-paced online format Itrsquos easy with CSIArsquos eLearning program mdash offered every week

Need to renew your CSIA Certified Chimney Sweep credential You

can now earn all of the CEUs entirely online We offer individual

sessions in affordable bundles so you can earn just the CEUs you

need $39 per session $99 for 3 sessions or $149 for 5 sessions

Ready to get started Learn more and register right now

W W W C S I A o r g E L E A r N I N g( 3 1 7 ) 8 3 7 - 5 3 6 2

Good for you your business and your busy schedule

Online review sessions also available weekly

ADVERTISEMENT

OCTOBER 12 SWEEPING 25

ProgressivePerksBY DEBBIE CORNELIUS

MEMBERSHIP DEVELOPMENT COORDINATOR

Two Great Ways to Increase Your Income

Money is tight for everyone these days so many of your clients are using credit cards to make necessary repairs and upkeep to their homes This is why it is important to accept credit cards in your business However understanding the fees typically charged to merchants by payment processors can be more than confusing

Complete Merchant Solutions (CMS) one of NCSGrsquos benefit providers will help you understand the various fees charged in a transaction and how you can reduce these fees

Already accepting credit cards Take the time to find out if you are getting the best rates you can by contacting Allan Maughan at 877-267-4324 Ext 132 or email amaughancmsonlinecom

When a person calls your office you have your businessrsquo most important person on the line Someone who is investigating your service needs something and will likely be doing business with you Since many of these prospective customers will be placed on hold Commercials On Hold provides

an excellent way to brand your business and promote your full range of services before they talk to a member of your staff

There are several messages to choose from and NCSG members are eligible for a discount Contact Allen Gaughf at 800-832-4653 Ext 225 or visit wwwCommercialsOnHoldcom

SUPERORDER CUT-OFF

LATEstock ground

orders placed bystock freight

orders placed by

Saturday Delivery Also AvailableVisit whitecapscom or call 8003352534 for more details

Made in the USA | Est 1998 | 8003352534 | whitecapscom

26 SWEEPING OCTOBER 12

REGION 6

NCSG Charter Members

Paul Bourque Huntsville AL

Don Leavitt San Diego CA

David Harris Broken Arrow Oklahoma

Dan Wheeler Santa Rosa CA

John Cline Menlo Park CA

Dale Meisinger N Augusta SC

Alan Hisey St Louis MO

Eva B Horton Greenwich CT

Harry Richart Hasbrouck Heights NJ

NewNCSGMembers

REGION 3

REGION 2

REGION 5

REGION 4

NCSG REGIONS

REGION 1

Connecticut Vermont Massachusetts New York Maine Rhode Island New Hampshire

REGION 2

Delaware District of Columbia Maryland New Jersey Pennsylvania

REGION 3

Alabama Florida Georgia Mississippi North Carolina South Carolina Tennessee Virginia West Virginia

REGION 4

Illinois Indiana Kentucky Michigan Missouri Ohio

REGION 5

Arkansas Colorado Iowa Kansas Louisiana Minnesota Nebraska New Mexico North Dakota Oklahoma South Dakota Texas Wisconsin

REGION 6

Alaska Arizona California Hawaii Idaho Montana Nevada Oregon Utah Washington Wyoming

MARYLANDGaryCliftbullFire-SafeChimneySweeptGTCliftIncbullPasadena

NEW JERSEYRaymondBondbullMercerCountyChimneyServicesbullHamilton

GEORGIA ArvydasDidasbullAtlantaChimneyWorxLLCbullAtlanta

OHIOMichaelLentzbullEastsideFireplaceampContractingbullCygnet

COLORADOSeanPeckbullAshesAwayLLCbullDurango

CALIFORNIA StevenLovsteenbullOliverTwistChimneySweepandAirCleaningbullHuntington Beach

ErrolDavisbullTheChimneySpecialistbullHuntingtonBeach

OCTOBER 12 SWEEPING 27

The 2012 ndash 2013 offers are being added daily in the ldquoMembers Onlyrdquo section of the NCSG website at wwwNCSGorg So start checking for these new offers each week These coupons will be good until June 30 2013

AirjetDivisionofContinentalIndustriesbullAlphaAmericanCompanybullCondarCompanybullCopperfieldChimneySupplybullDuctCleanersrsquoSupplybullEarthcoreIndustriesLLCbullENERVEXIncbullFiresafeIndustriesbullFireside

DistributorsbullHY-CCompanybullLifetimeChimneybullLindemannChimneySupplybullMattersoftheHearthbullMeyerMachineampEquipmentbullNationalChimneySupplybullOlympiaChimneySupplybullSaverSystemsbullSNEWS-TheChimneySweepNewsbullStoveBuilderInternationalInc(SBI)bullWakefieldBrushbullWohlerUSAIncbullZ-Flex

2012 ndash 2013 SWEEPS ADVANTAGE COUPON PROGRAM

SAVERSYSTEMS

SAVE UP TO $50Purchase 5 gallons Chimney Saver Water Repellent (Water or Solvent-

Base) frac12 gallon CrackMagik Crack Sealant and 5 gallons CrownCoat Brush Grade Crown Repair from your Distributor - $40 Cash Refund by mail

SAVE UP TO $42Buy a 24 lb container of Cre-Away Pro and Cre-Away Applicator from

distributor and receive a FREE Case of 6 (lb) Cre-Away Creosote Modifier by mail

SAVE UP TO $41Purchase 2 cases of 12 (32oz) bottles of ACS and receive a FREE Case of

12 (32oz) bottles of Home amp Hearth Cleaner

STOVE BUILDER INTERNATIONAL INC

SAVE UP TO $ 69FREE Moisture Reader with the purchase of a Flame NXT-1 Wood Stove for

the Month of September and October 2012

HY-C Company

SAVE UP TO $ 75Purchase 30 Draft King or Big Top HY-C chimney caps and receive $75

rebate

SAVE UP TO $ 25Place your first order of HY-C Roof VentGuards or Dryer VentGuards (min

12) and receive a $25 rebate

SAVE UP TO $250 FREE freight on your first Fire Chief Wood Furnace order

LIFETIME CHIMNEY SUPPLY SAVE UP TO $400 Buy one liner kit and get one of equal or lesser value FREE

Share your memories NCSG seeks contributions for the History Project

NCSG is currently working on a history project to help the organization capture

our shared history since the organizationrsquos beginning If you have interesting

information fun photos or official Guild communications that may be of

interest please scan and email them to historyncsgorg Please note Not all

material will make it onto the Guildrsquos timeline but may be included in another

area of the history project

28 SWEEPING OCTOBER 12

hellip when opportunity calls we answer 1-800-875-8118

wwwcomnetmessagecom

Benefits of Answering Service

Award Winning Telephone Agents

Never Miss A Call

Better Time Management

Appointment Scheduling

Affordable

Member Get a Member ProgramGuidelines for IndividualsDid you know that by promoting membership in the NCSG you help the

Guild meet its goals AND you will reap rewards too To take advantage

of potential savings on your next NCSG dues simply visit wwwNCSGorg

to obtain a copy of the membership application form Make sure you put

your name under Item 2 ldquoWho referred you to the NCSGrdquo OR you may

send an email to dcorneliusncsgorg and request that NCSG membership

information be sent on your behalf to people who should join Please

provide the complete contact information ie name address telephone

number and email address if available

Your participation in the Member-Get-A-Member program helps

strengthen the Guildrsquos membership and allows you to win too

bull You get $5000 off membership dues for each new member

(1-4 new members)

bull You get Free membership Dues (equal to 1 year) when you recruit

5+ new members

Save some money on your next NCSG dues by simply promoting

membership in the NCSG at every opportunity you havet

NCSG Membership Referral Reward Guidelines for Non-ProfitsEffective 912012

Your non-profit can benefit when new NCSG Members mention your

organization under Item 2 ldquoWho referred you to the NCSGrdquo on the NCSG

membership application or you may send an email to membership

ncsgorg and request that NCSG membership information be sent on your

behalf to companies who should join Please provide the complete contact

information ie name address telephone number and email address if

available

Eligible Organizations Non-profit organizations (ie State and Regional

Chimney Sweep Guilds HPBA Affiliates)

Referral Reward $100 per New NCSG Voting or Dual Member

Reward Earned Upon receipt of NCSG membership application and

payment (full or first installment)

Reward Paid Paid to the organization within 10 business days of receipt of

membership application and payment

New Member - Has not been a member of the NCSG for at least two (2) years

Refer New Members and Be Rewarded

OCTOBER 12 SWEEPING 29

few years ago I wrote an article about being inspired by our youth Looking at the world around us the challenges we tend to let bog us down domestically as well as around the globe I thought it might be worth sharing some of that information again After all you

donrsquot have to have children of your own to appreciate the immense impact they have had are having and will have on our world If you ever take a moment to look around and notice the influence and passion of our youth you canrsquot help but be motivated by their drive

Sure kids can be a challenge (then again so can adults) but itrsquos often in their inhibitions that they discover a potential that as adults we often forget If we just take a step back from our frustration there is a lot of inspiration we can take from the youth of this world

In 1995 twelve year old Craig Keilburger was distracted during his morning breakfast on his way to the comics section of the newspaper He didnrsquot make it past the first page as he was lured into an article about the exploitation of child labor in Asia He was moved to research the situation and as he did he became increasingly self-motivated to do something about a growing problem throughout the world

Craig asked for some volunteers at school and eleven hands went up As simply as that Free the Children was formed with the passion of twelve 12-year-olds Today a handful of Nobel Peace Prize nominations later Free the Children is the worldrsquos largest network of children helping children through education More than one million youth have been involved in their programs in more than 45 countries These ldquokidsrdquo have built over 450 schools delivered more than 200000 school and health kits to students shipped more than 11 million dollars in medical supplies lobbied corporations to adopt

standard labeling for child-labor free products and improved water and sanitation conditions around the world And thatrsquos just the tip of the iceberg Visit wwwfreethechildrencom to learn more about the inspired commitment of these youth

David B Smith a college student at the University of California-Berkeley was motivated by his own personal struggles and those of his friends Concerned with the local issue of the rising costs of tuition and the lack of affordable housing near campus he formed a group to see what they could do about it Their approach was not to complain and protest but rather to work within the system to affect change

Within the year the group organized the first-ever Cal Lobby Day which brought 150 students to the California State Capital in Sacramento They didnrsquot stand outside and protest Instead they went inside and met with more than 90 percent of the legislature The group got these officials interested engaged and willing to help By the end of the semester they saved students throughout California $93 million by stopping student fees from being raised and they got $30 million earmarked for student housing

Smithrsquos initial success led to the formation of Mobilizeorg (wwwmobilizeorg) whose now national mission it is to educate empower and inspire young people to increase their civic and political participation The grass roots approach that Mobilzeorg uses is to encourage young people to personally meet with their representative decision makers speak their language and negotiate with them using techniques that are familiar to them The legislative strategy of these youth and their associated success mirrors the approach that NCSG encourages among its own members

BY MARK MCSWEENEY CAEEXECUTIVE DIRECTOR

Perspective

Find Your InspirationldquoWhat you do makes a difference and you have to decide

what kind of difference you want to makerdquo ndash Jane Goodall

A

30 SWEEPING OCTOBER 12

A couple of years ago David Smith explained their success this wayhelliprdquoBecause we start at a place that encourages young people to look inside themselves and then project that image of a better world on our society we are facilitating the use of the most powerful energy we have ndash our passionrdquo

Sparks of inspiration from youth are present all around us We just have to be open to them

As many of you know I have had the joy of being involved with Rotary Internationalrsquos youth exchange program This year marks my eighth year coordinating the outbound recruitment placement and orientation activities for my district Over that time I have had the honor of placing almost 70 high school students into 30 different countries around the world As part of the district team I also have the thrill of having worked closely with at least that many students who have traveled to Indiana from their native countries to experience and learn our relative taste of American culture

Working directly with these teens each year I am in awe of their perspective and enthusiasm and I marvel at their drive determination and overwhelming desire to further develop their appreciation of our world community By the age of 18 these young men and women have experienced more of the world around us than most of us will ever know Yet they continue to explore every opportunity they have to fuel their own passion to learn more For them enough is never enough

Thatrsquos exactly what organizations like the National Chimney Sweep Guild and the Chimney Safety Institute of America think about education The best are never satisfied The best are never done learning The best in our industry belong to the Guild and seek certifications in their field not merely for attainment of the credential but rather to feed their desire to continually learn and continually improve

Whether yoursquove been in this business for thirty days or for thirty years you owe it to yourself and to your customers to pursue every chance you can to keep yourself as professionally and technically tuned as possible As the great Aristotle said ldquoAll men by nature desire knowledgerdquo

And lest you think learning is limited to youth I recently read a quote from the swimming trainer of a 73-year-old woman When speaking of her determination the trainer said that she taught him ldquoThere is no age attached to a student that quest is without a numberrdquo

Companies that truly embrace continuous improvement continuously seek opportunities to improve the way they do business ndash operationally as well as technically Be humble enough to recognize that a better way may exist and challenge yourself to find it

You work hard to produce income for your business Your expenses should reflect your companyrsquos strategies Money can be hard to come by and once you get it you donrsquot want to lose it But a smart

business person knows that putting money back into their business is not losing it itrsquos investing it Best of all itrsquos investing it in you in your business

19th century American explorer Robert Perry said ldquoThe time to prepare for your next expedition is when you have just returned from a successful triprdquo This is certainly the case for the exchange students I work with every day and that perseverance is clearly demonstrated by youth like Craig Kielburger and David Smith I truly believe that all of us adults could benefit from spending more time watching and learning from the youth around us

Find your passion and let it ignite you If your flame starts to flicker look for inspiration around you in perhaps the least likely of places Helen Keller once said ldquoLife is either a daring adventure or nothingrdquo Herersquos to you on your expedition

Until next time I continue to wish you every success

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With No Memo ry

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Featuring

Visit wwwchim-prolinercom for more detailsbull 2000 Industrial Ave bull Sioux Falls SD 57104

1-800-582-1392

OCTOBER 12 SWEEPING 31

Display Ad Index

Darwin Awards

Have you snapped a photo of a peculiar chimney in your area that made you shake your head in disbelief

Send it to Melissa Heeke at mheekencsgorg for publication in Sweeping Or mail it to NCSG 2155 Commercial Drive Plainfield IN 46168

Page Advertiser Phone Email or Website Address

30 Ahrens Chimney Technique 800-582-1392 ahrenschimneyqwestofficenet

21-24 Chimney Safety Institute of America 317-837-5362 wwwcsiaorg

13 Cobra Chimney Caps 888-463-0636 salescobrachimneycom

28 Communications Network Inc 800-875-8118 tkempercomnetmessagecom

9 Copperfield 800-247-3305 wwwcopperfieldcom

ENERVEX Inc 800-255-2923 infochimneyfanscom5

16 Firesafe Industries Inc 800-545-6607 wwwfiresafeinccom

8 Hose Master 800-221-2319 bobdanielshosemastercom

18 ICP 508-695-7000 wwwchimneycapscom

BC Lifetime Chimney Supply LLC 877-234-7473 wwwlifetimechimneysupplycom

7 Lindemann Chimney Company 800-722-7230 wwwlindemannchimneycom

20 Meyer Machine amp Equipment 800-728-3828 wwwmeyermachinecom

6 National Chimney Supply 800-897-8481 wwwnationalchimneysupplycom

11 Olympia Chimney Supply 800-569-1425 wwwolympiachimneycom

32 Orion Safety Products 800-637-7807 wwwchimfexus

4 Sand Hill Wholesale 800-258-5496 wwwsandhillwholesalecom

3 Smoktite 866-439-0069 wwwsmoktitecom

15 Sweeprsquos Choice 866-880-3473 infosweepsamericacom

25 Whitecaps 800-335-2534 wwwwhitecapscom

19 Wohler 978-750-9876 wwwwohlerusacom

What we have here is your basic palm frawn spark arrestor in Logan Heights San Diego CA Unfortunately (or fortunately depending on how I look at it) my job was across the street and I could not investigate further

Submitted by Eron Armour of Armour Chimney Service in San Diego CA

October 19 2012Albany NYCSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

October 22-26 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

October 29 ndash November 1 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 2 2012CSIA Technology Center CSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

November 5- 9 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 12-16 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

Dates amp Events

Please send notice of your events for NCSG Dates amp Events listings at mmcmahonncsgorg for inclusion here in weekly posts to the discussion list and online at wwwNCSGorgdates The event must be considered educational or informative for the industry (sales events and open houses will not be listed)

32 SWEEPING OCTOBER 12

ClassifiedsGotta chimney question Sizing Codes Call Royal Edwards Make Royal your tech department CALL NOW 813-982-0219 for on-call tech support Continuing Education special bonus ndash ask how you can get the Friday morning E-Blast for FREE CALL NOW 813-982-0219

GasVent Software for Sizing Chimneys only $195 Call 1-800-648-9523 for more info and visit wwwelitesoftcom to download a free trial version

Chimney Sweep business for sale iin the Northern Rocky Mountains of New Mexico Services a large area with three ski resorts in the service area Equipment and signed three year contracts goes with the business Business is well established For pricing and other info please email your questions to ridgeriders1gmailcom

CLASSIFIED ADS FREE FOR NCSG MEMBERSMemberscanrunone35wordclassifiedfreeeachyearRegularlyclassifiedadsare$2wordor$1wordforNCSGmembersClassifiedadsarenon-commissionableandmustbe pre-paid To place a classified ad please contact Megan McMahon at mmcmahonncsgorg or (317) 837-1500

The Original Chimney

Fire Extinguisher

Tested amp Proven to Quickly amp Safely

Extinguish Chimney Fires

u DisplayerShipper Holds 8 Individually

Packed Chimfex

u Available in English-French Packaging

for Canadian Market

ORION SAFETY PRODUCTSEASTON MD 21601

MADE IN USA

This device is not approved or permissible for use as an alternative for fire

extinguishers in any building where fire extinguishers are required by law ordinance

or fire marshal regulation

ORDER NOW FOR QUICK DELIVERY

CALL YOUR LOCAL DISTRIBUTOR OR CALL US AT

800-637-7807VISIT OUR WEBSITE AT

WWWCHIMFEXUSCOM

Your Source for SAFETY InformationNFPA Public Education Division bull 1 Batterymarch Park Quincy MA 02169 wwwnfpaorgeducation

Carbon

Often called the silent killer carbon monoxide is an invisible odorless colorless gas created when fuels (such as gasoline wood coal natural gas propane oil and methane) burn incompletely In the home heating and cooking equipment that burn fuel can be sources of carbon monoxide

FACTSbull A person can be poisoned

by a small amount of CO over a longer period of time or by a large amount of CO over a shorter amount of time

bull In 2005 US fire departments responded to an estimated 61100 non-fire CO incidents in which carbon monoxide was found or an average of seven calls per hour

KKK CO alarms should be installed in a central location outside each sleeping area and on every level of the home and in other locations where required by applicable laws codes or standards For the best protection interconnect all CO alarms throughout the home When one sounds they all sound

KKK Follow the manufacturerrsquos instructions for placement and mounting height

KKK Choose a CO alarm that has the label of a recognized testing laboratory

KKK Call your local fire departmentrsquos non-emergency number to find out what number to call if the CO alarm sounds

KKK Test CO alarms at least once a month replace them according to the manufacturerrsquos instructions

KKK If the audible trouble signal sounds check for low batteries If the battery is low replace it If it still sounds call the fire department

KKK If the CO alarm sounds immediately move to a fresh air location outdoors or by an open window or door Make sure everyone inside the home is accounted for Call for help from a fresh air location and stay there until emergency personnel

KKK If you need to warm a vehicle remove it from the garage immediately after starting it Do not run a vehicle or other fueled engine or motor indoors even if garage doors are open Make sure the exhaust pipe of a running vehicle is not covered with snow

KKK During and after a snowstorm make sure vents for the dryer furnace stove and fireplace are clear of snow build-up

KKK A generator should be used in a well-ventilated location outdoors away from windows doors and vent openings

KKK Gas or charcoal grills can produce CO mdash only use outside

HOMEHEATINGEQUIPMENTHave fuel-burning heating equipment and chimneys inspected by a professional every year before cold weather sets in When using a fireplace open the flue for adequate ventilation Never use your oven to heat your home

MonoxideCarbonMonoxide

SafetySafety

NCSG Innovation 2013 Convention and Trade Show Hotel reservations are now being accepted for NCSG Innovation 2013 at Chateau on the Lake in Branson MO April 4-7 2013 Just call 1-888-333-LAKE (5253) and mention that yoursquore with the National Chimney Sweep Guild to lock in rates starting at $129 for a mountain view and $134 for a lake view

Get ready for some RampR Yoursquore earned it

National Chimney Sweep Guild2155 Commercial DrivePlainfield IN 46168

1209

CALL 877234PIPE

CHIMNEY LINER KIT SPECIALBUY 2 LINER KITSGET 1 FREELiner kit special offer valid on your first order only

Single Wall 316L 6 times 25 $24500Single Wall 316L 6 times 35 $28500Smooth Wall 316L 6 times 25 $28250Smooth Wall 316L 6 times 35 $33749

QUALITY bull PRICE bull SERVICE

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20 OFF ALLCUSTOM ORDERS

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FREESHIPPINGWITH YOUR KITPURCHASE

Page 11: October 2012

10 SWEEPING OCTOBER 12

TechnicalQampA DENNIS DOBBS NCSG

TECHNICAL ADVISORY CHAIR

A

QI am always leary about my

ladder splipping out from

beneath me Any suggestions for

making my ladder more stable

I love flat pry bars They can be hammered as stakes in the ground to keep your ladder from slipping on wet grass Flat pry bars also work well on wooden decks as you can see in

the photos below Here are a few more tips developed through the Construction Roundtable of OSHArsquos Alliance Program

bull Positionaladdercarefullytopreventslipping

bull Whereslippingislikelytieofforhavesomeoneholdtheladder in position

bull Donotusealadderforanythingotherthanitsstatedpurpose

bull Donotuseboxesbarrelsorotherobjectstoraisealadderhigher

bull Donotplaceladdersinfrontofdoorsopeningtowardtheladder unless the door is blocked locked or guarded

bull Positionthebaseofanextensionorstraightladderonefootaway from the wall for every four feet of the ladderrsquos length from the support point to the surface (see figure)

bull Beforeclimbingontoaroofusinganextensionladderbesure the ladder extends three feet beyond the roof line (see figure)

bull Neveroverextendanextensionladder

bull Readandfollowallinstructionsontheladder

Look for More Resources and Downloads in the Members Only section at wwwNCSGorg for more ladder safety information

w w wolympiachimneycom bull Phone 1-800-569-1425

Will KozlanskyOwner amp Co-Founder

The NEW Smoothwall Chimney Liner thathas the Perfect Combination of

Weight Ruggedness amp Flexibility

n No memory amp very flexible n Smooth Interior n One liner multiple applicationsn Available ovalized amp coiled

w w wolympiachimneycom bull Phone 1-800-569-1425

Will KozlanskyOwner amp Co-Founder

The NEW Smoothwall Chimney Liner thathas the Perfect Combination of

Weight Ruggedness amp Flexibility

n No memory amp very flexible n Smooth Interior n One liner multiple applicationsn Available ovalized amp coiled

12 SWEEPING OCTOBER 12

ave you ever known a successful fisherman or hunter one that could thoroughly enjoy his pursuit and always comes back with his catch or trophy This successful sportsman in pursuing these two endeavors does something truly

unique He makes use of his knowledge of the feeding habits the waking hours and the habitual movements of the object of his pursuit Through research and observation of the prey and using proven techniques from others he learns to think like his prey In business it is no different Successful business operation and growth requires management directed by a thought process like a trophy seeker Success requires us to think like the customer Inability or unwillingness to think like the customer is often a major factor in why business owners fail to achieve maximum success They simply cannot wrap their minds around how the client perceives their business their service or their product The view of the forest is quite simply blocked by the trees

So how do you think like the customer To start with spend a few minutes considering how a client sees your business Ask yourself ldquoIf I were a customer would I buy from merdquo Search out each positive and each negative Where are there areas that need work This is not a fleeting glance This has to be a very probing examination and it is hard work Prepare yourself to be confronted by a few sacred cows The tendency will be to look for something big but in reality you are looking for many small things

This can be a difficult task because we are so close to the business But we can make it a bit easier by breaking it down into modules or small sections Remember the only way to eat an elephant is one bite at a time

Letrsquos start with marketing Ask yourself if you use terms the consumer commonly understands For instance as chimney sweeps we are familiar with terms such as damper fire brick flue flue tile chase crown etc However as we put together our marketing strategies we need to take into account that the majority of our clients probably do not understand what we are talking about when we use this terminology

The damper in a fireplace is a good example When asking a group of sweeps what the consumer commonly calls that door at the top of the fireplace that is opened and closed the answer is the ldquofluerdquo (if you are southern itrsquos the ldquofluterdquo) Itrsquos easy to see how terms we use can actually confuse our clients Another term the consumer may use for this is ldquoMy draft donrsquot open rightrdquo and any number of other terms A confused consumer is often one that cannot complete or even start the buying process The effect is we are forced to spend our time answering questions just because we did not use simple enough language in our presentation Confusing our clients has a huge downside It is apt to cause our clients to be hesitant or even unwilling to take the action needed to correct a chimney-related issue It is helpful to anticipate where your customer may have the wrong words in their head and use descriptive phrases instead of industry terminology And worst of all they decide to continue shopping instead of making the buying decision Donrsquot feel bad These marketing issues are not just found with chimney service companies Many other business face similar challenges Instead of marketing to their customers they unwittingly end up marketing to their competition The competitor is really the one who sees the message understands the marketing message and potential customers are left out in the cold to try to figure out what it all means HMMMM do you think that is why over 90 of consumers in the USA (my unofficial numbers) are still confused about chimneys Herersquos a handy tool for working through this problem Seek out advice from people who know nothing about your business Form a focus group of acquaintances or (non-sweep) business contacts in your community and find out from them what would attract them to use your business This is a common practice with large businesses and corporations They test markets to get a feel for what the consumer thinks The goal is to avoid the traps that happen when you make assumptions about your customer base rather than finding out how they really think These traps cost money energy and time Quite honestly the business owner is just too close to the business to formulate the needed message It is just the way it is I know this is hard to believe but chimney performance maintenance and safety are not on the forefront of the consumer mind today

BY JERRY ISENHOUR OF CHIMNEY amp VENTING

CONSULTANTS IN CONCORD NCCoachrsquos Corner

The

Think Like The Customer

H

OCTOBER 12 SWEEPING 13

However it is much more than simply the marketing It includes the marketing message the phone scripting the procedures your service crews follow the way you follow up with quotes and reports It is each and every way you communicate with the client The simple paperwork you give on a job such as the inspection results is likely the most important part of the marketing process THIS is what may well take your customer from a small expenditure to one that we would classify as a TROPHY Doing this well is one of the things that separates the success stories from those that are missing the mark It boils down to understanding what the consumer is looking for and then providing the ldquocustomer experiencerdquo they are seeking What is the advice for this month Stop for a minute and look at your business from the perspective of a prospective client Ask yourself ldquoWOULD I DO BUSINESS WITH MErdquo Look at your written communication with your customers think about your conversations with them WOULD YOU BUY FROM YOU Would you be drawn as a customer to your business Or are your competitors getting your trophies I can guarantee that the folks who are selling to you are doing this

In this free enterprise system folks this is a tool for success Go for it with my best wishes for a successful fourth quarter of 2012 Apply yourself and remember the only person that can make that happen is the man in the mirror It is all up to you

The ball is in your court Just remember one of the important things about the trophy hunter or fisherman experience HE ENJOYS HIS PURSUIT He shows otherrsquos his trophies with pride it was a pure joy for him to obtain them Letrsquos make business and success fun

About the Author Jerry Isenhour an industry consultant coach and educator contributes this monthly article in Sweeping as a service to the industry For more information about how Jerry and his team can assist you and your team in the journey to successfully rise to the next level with your business take a look at his web site wwwchimneyandventingconsultantscom He can be contacted at jerrychimneyandventingconsultantscom or by phone at (704) 425-0217 See Jerryrsquos weekly video business tips on his Facebook page Chimney amp Venting Consultants

14 SWEEPING OCTOBER 12

Of Course I can Build You a Chimney

W e were recently called by someone who wanted us to install a chimney and wood stove in her back yard shop After parking the homeowner met me outside and we walked into the back yard shop to access the

chimney and stove installation After going over all the details and making sure we both understood what needed to be done so her shop could be nice and toasty she asked me to take a look at the stack stone chimney at her house She stated that the exterior was starting to crack As I had pulled into their driveway it was easy to see that their brick home had recently been remodeled and there was a newly-constructed stack stone chimney on the exterior wall facing the drive Immediately something odd had caught my eye My attention was drawn to the top of the chimney which appeared to have a black crown Remembering this I was more than happy to take a look

As we walked up to the chimney a few other things appeared strange to me The two-story chimney appeared too narrow and on top was a 13 x 13 chimney cap I asked the homeowner if the fireplace and chimney was constructed with block and she said ldquoYes up until this pointrdquo She indicated right where the rock was cracking I asked what material the rest of the chimney was constructed with and she replied ldquoOh the builder just framed it with 2 x 4s and plywood and insulated as you would the rest of the home He done a good job We were so proud we took pictures during constructionrdquo

Asking these questions not only helped with my understanding of the construction but also helped the homeowner see the potential fire hazard This chimney is now being torn down and rebuilt properly

Whatrsquos in your neighborhood

Chimney Sense DENNIS DOBBS NCSG

TECHNICAL ADVISORY CHAIR

OCTOBER 12 SWEEPING 15

t is imperative that you remain mentally physically and financially strong and secure to continue to support your family and business Letrsquos call this your life valuation

It seems to me that too many business owners work in the trenches sacrificing a big part of their lives forgetting about their life valuation Or it seems many are consciously postponing their life valuation until they near retirement What is wrong with living your life today AND when you retire

Taking the steps to allow yourself to enjoy your life NOW can lead to an unexpected but ideal side effect

Perhaps you need to do nothing more than make sure you leave work at a specified time to get to an intellectually-stimulating event or a place to relax or perhaps a physical exercise activity Do you belong to an organization group or club where everyone knows your name

Do you have the time to watch your children or other family members children participate in sports events plays or similar activities Or do you volunteer your time in your community church or NCSG

Would you like to take a few weeks or months off during the year and enjoy your life without worrying about your business running aground

If you decide that any of the above is a priority then you should have conviction to make it happen Better time management could help but chances are you need to increase cash flow to make this happen

Hiring a sales representative and implementing a new marketing

program can help boost sales and cash flow Perhaps an operations manager can help you achieve your goal Would that entail implementing systems and training

Hiring an outside coach or consultant can provide the expertise and rdquoextrardquo time commitment you simply do not have to help develop a strategy and tactics to rdquogit er dunrdquo Give up a little control in areas you do not have time to address and watch the rewards come your way

How you get there isnrsquot important What is important is that you know why you want to add resources to your business NOW to allow yourself to live your life NOW without losing all of your time and reducing the possibility of an emotionally draining burn out

AND AS ALWAYS

uuml Direct Vent Pro uuml Pellet Vent Prouuml Class ADuraTech

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1-866-880-3473

Business Valuation How About Life Valuation

BY BRIAN NOE CHFCreg CLTC

I

16 SWEEPING OCTOBER 12

ldquoMy company uses most products available to chimney contractors but Firesafersquos products and systems are hands-down the very best and the most profitable Great technical support and their constant improvements make the products even better which makes my company stand out over my competitionrdquo Kevin Knight Chadds Ford Chimney Sweeps PA

TO order call 800 TO order call 800--545545--66076607

infofiresafeinccom infofiresafeinccom wwwfiresafeinccomwwwfiresafeinccom

FireFireGuardGuard Ceramic mortar jointCeramic mortar jointCeramic mortar joint amp resurfacing systemamp resurfacing systemamp resurfacing system

PatentedPatented The most advanced chimney liner in the world

reg

CrownGuardCrownGuard Severe weather crown repair amp protectionSevere weather crown repair amp protection

Centering system for metal chimney liners

What is the interesting and unexpected side effect of putting your life first in the now

You have also increased the value of your business

Think about it ndash why wait until you are thinking about retirement to increase your business valuation to live your life As you near retirement the cost to increase your business valuation is expected to be higher As you near retirement will your energy level to accomplish this be lower

Will you be able to enjoy the same level of activity in your lifestyle when you approach retirement as you do now

Regardless of where you are in your life and business cycle what you have and have not done it will only take a few hours to commit yourself to increase your life valuation

Your increase in your business valuation will shortly follow

Let Life Happen ndash Enjoy It

About the Author Brian Noe of MW Financial Group Ltd was a guest speaker at the NCSG 2011 convention held in Hartford CT where he discussed How to Get Out of Business and The Economy and Animal Spirits Brian has a son Eric who served four years in the US Army Eric is ranked first in his class with a degree in Computer Science is working in his field and plans on attending graduate school in 2013 His daughter Kara recently graduated undergraduate school with distinction and is planning to attend graduate school to become a Physiciansrsquo Assistant Brian thoroughly enjoys helping others spend more time with their families and friends while becoming financially successful He can be reached at (860) 606-0834 or Brian_NoeMWFinancialcom

OCTOBER 12 SWEEPING 17

he most important thing to remember about customer communications is that it is decidedly a two way street Naturally you want to get your message out clearly and powerfully But it is arguably even more important that you hear what

your customers have to say to you As Bill Gates points out ldquoyour most unhappy customers are your greatest source of learningrdquo

The best approach to all customer communications is to think of your customers as more than just jobs for you more than just income sources Rather start to think of them as advisors mentors and critics to be listened to carefully thoughtfully and closely Sure listen to praise when you have earned it but listen even closer to criticism

When a customer criticizes your business he is in effect helping you make it better He is telling you what perhaps no one else will tell you He is telling you what you need to improve He is telling you how to be even more competitive and that is something you always want to hear Right

lsquoThatrsquos all well and good but how and when do I collect that input from my customersrsquo you ask Good question First realize that itrsquos not just you that will be collecting customer feedback Everyone in your organization who has any customer contact whatsoever is on that team That means all those people need to be trained in what to do to optimize that effort

Here are the kind of things they should have their antennae fine tuned forbull Anywordstoneorattitudefromacustomerthatmighteven

gently imply they are not completely happy with something about your business

bull Anysuggestionsforhowyoucouldmakethingsbetternomatter how weird or outlandish they might seem initially

bull Anyproblemwhatsoeverthecustomermayhaveencountered with your service no matter how trivial it may appear

bull Andofcourseanyangryresponsesaccusationsorcomplaints from customers

And these signs should be on your radar from the very first contact

If you or your employees view any of the above as even minor annoyances you have missed a huge huge opportunity to learn something about your business and to become increasingly competitive

Okay wersquove heard the complaints Now how do we respondFirst of all no matter what the situation no matter how angry or even abusive the customer is listen carefully to the complaint Ask questions to clarify that you have completely understood it Never take it personally You only want to help now

Once you are established in the role of ally your customer will relax and become more reasonable because he will know you are trying to help At this juncture at the very least you have created a customer who knows you are on his side and will honestly and openly address the issue And that is a very big win for you

But even if the customer remains unreasonable pay close attention to what he is telling you There are apt to be diamonds in his invective along with the mud

It is a great idea to log every complaint and I mean every complaint no matter how small This has to be done consistently and should be done immediately after the complaint has been heard By doing this you create a list of areas of potential weakness in your company to address And the sooner they are addressed the better If the same complaint resurfaces repeatedly then clearly it has not been adequately fixed

Fixes should involve everyone in the company because everyone needs to be on the same page all the time about what it is the company is striving to achieve And this way everyone gets to be a problem solver as well as a problem reporter That makes work a lot more enjoyable

Hey it sounds easy But it will never happen unless you give it your full attention It will never happen unless everyone in the company is tuned in and trained Believe me the results are well worth the effort because yoursquoll all be able to watch the company get better and better And the real bonus is when you make things better and better for your customers you make them better and better for you and your employees at the same time Itrsquos kind of magical that way

Go for it

The Feedback Loop

BY GREG POLAKOW OF COPPERFIELD

T

18 SWEEPING OCTOBER 12

reg WeatherShieldtops them all

Model WSA-TDWfor air cooled chimney

the authenticPO Box B Attleboro Falls MA 02763 (508) 695-7000 Fax (508) 695-4209wwwchimneycapscom

Improved Consumer Products Available from leading distributors nationwide

regWeatherShield

Although there

have been

many attempts

to copy it over

the past almost

40 years there

is only one regWeatherShield

Always ask for it

by name and

look for the seal

of authenticity

on the top of

the cap

bull The industry standard for keeping out squirrels birds leaves and other debris

bull Works with single wall double wall triple wall or masonry chimneys

bull Sizes available from 3rdquo to 30+rdquo custom and oversize can be ordered Air cooled and non-air cooled 100 made in USA

bull Standard construction is 100 austenitic stainless steel also available in other alloys including copper and Type 316 for marinecoal appliances

bull Our pioneering work in chimney technology and metallurgy has made us a trusted source for products and problem-solving information

The Financial Impact of Customer ServiceDonrsquot take customer service for granted - the financial impact is huge

BY ERROL ALLEN

Customer service is what drives the success of the any business Some would surely say ldquoNo Errol a great product or service concept drives the success of any businessrdquo

While that statement is somewhat true a great product or service concept without great customer service is like expecting your beautiful garden flowers to flourish without your giving attention to them

I have often found that you donrsquot get upper managementrsquos or the ownerrsquos full attention regarding customer service unless you provide the financial impact to the company Customer service has a dual role as it both creates and preserves revenue

Let me explain why I believe this to be true

Customer service creates revenue via the word of mouth avenue When a great product or service is coupled with great customer service your customers become your ambassadors Their willingness to speak positively about your business leads to additional customers thereby creating additional revenue Recent research by the Technical Assistance Research Program (TARP) indicates that for every ten people hearing either positive or negative ldquoword of mouthrdquo information one person takes action

That one new customer should they receive the level of service expected will in turn keep the positive ldquoword of mouthrdquo cycle in motion Another form of revenue creation as a result of great

C

OCTOBER 12 SWEEPING 19

See for yourself

Wohler VIS SeriesThe Revolution in Visual Inspection Technology

bull 360deg pan- and 180deg tiltable camera eyebull Easily negotiates 90deg-bendsbull LED lighting illuminates the darkest environmentsbull Digital distance measuringbull Effortlessly inspect pipework air ducts vents cracks welding seams gaskets and much morebull Prevent problems before they occur

Wohler USA Inc bull 978-750-9876wwwwohlerusacom

Measure distance

BrilliantLED Screen

Pan amp TiltCamera

The Measure of Technologycustomer service are price increases TARP has also studied the impact of price increases on the customerrsquos willingness to continue to do business with companies In a study of the banking industry only 10 percent of survey respondents who had not experienced a customer service related problem expressed dissatisfaction with an increase in fees and charges This means that 90 percent of survey respondents were okay with the price increases due to the level of customer service provided by their particular bank

In regards to customer service acting as a revenue preserver there is one question that must be answered before we continue That question is - How much is your customer worth to your business Whether your company is small or large the need to determine what your customer is worth to your business is critical when calculating the amount of revenue being preserved by addressing customer service related issues For example if your business has 1000 customers and the average annual revenue generated by each customer is $400 If 10 percent of those customers experience customer service related problems thatrsquos 100 customers Bear with me as we start the calculations Now letrsquos assume that 50 of those customers donrsquot even bother to complain they just simply go away

Their decision to leave without complaining represents $20000 in lost revenue What about the other 50 that do complain Letrsquos say that yoursquore able to satisfy 40 (20) 40 (20) become frustrated with your attempts to satisfy and 20 (10) remain dissatisfied So now letrsquos consider the repurchase behavior of those complaining customers Should 10 (2) of the customers that yoursquore able to satisfy after they complain decide not to repurchase that represents $800 in lost revenue

In the frustrated with your attempts to satisfy group 25 (5) discontinue purchases with your company which represents $2000 in revenue On to the customers that remain dissatisfied after complaining - 60 (6) of this group decide not to repurchase from your company which means an additional $2400 in lost revenue The total potential annual revenue lost in this scenario is $25200 Wait therersquos more Remember the ldquoword of mouthrdquo factor discussed earlier

These dissatisfied customers will tell others about their experience with your company In this scenario when you consider the 50 customers

20 SWEEPING OCTOBER 12

$12900 as shown(includes trailer)

Click or Call to hear how Meyer Machine amp Equipment

can help YOU

YOU CLEAN CHIMNEYSWHY NOT CLEAN DUCTS

that left without complaining add the 13 customers that complained yet decided not to repurchase thatrsquos 63 customers who have the potential to utilize negative ldquoword of mouthrdquo marketing If these dissatisfied customers tell 10 additional people about their experiences (630 people) and 1 in 10 acts on the information (63 people) therersquos potential revenue missed due to dissatisfied customers

Even if the new customers average annual purchases equals $300 yoursquore still possibly facing $18900 in lost potential revenue Donrsquot forget about the cost side of poor customer service - the employee costs to resolve customer complaints and the material costs when rework is required to satisfy the customer Take this example and apply your real numbers to determine the financial impact to your business Whew Lotrsquos of calculations but itrsquos definitely worth it when it comes to determining the financial impact of customer service

The key to preserving revenue is to

1 Be consistent in your service delivery

and

2 Encourage your customers to complain

Consistency in your service delivery leads to loyalty less complaints and even more important fewer reasons for the silent defections of the non-complainers Encourage your customers to complain as this gives you an opportunity to retain their business The example above illustrates the financial impact of non-complaining customers Offer multiple ways to complain - at the point of purchase on your website via chat 1-800 s Donrsquot forget to monitor social media for comments regarding your company and respond to the complaints in a timely manner Remember donrsquot take customer service for granted The financial impact is huge

About the AuthorErrol Allen has over 25 years of experience in the customer service industry including 13 years in a management role Having held positions as an Internal Customer Service Consultant Call Center Quality Manager and Operations Analyst Errol understands the need for a ldquosystemsrdquo orientation to providing excellent customer service Errol has also designed customer service training programs for the ldquofront linerdquo associate to ensure employee confidence when interacting with customers He is a member of the American Society of Quality which promotes the practical application of quality knowledge across multiple industries Info httpwwwerrolallenconsultingcom (This article first appeared online at wwwcustomerservicemanagercom)

CSIA Update wwwCSIAorg

Publication for CSIA Certified Chimney Sweepregs

ADVERTISEMENT

By Donna Kasmer CSIA Certification Coordinator

Speakers and authors can use the online CEU Application for Course Credit to submit classes and articles for consideration by CSIA and NFI

Applying for Course Credit

Each course instructor must submit a CEU Application for Course Credit for approval each time a class is presented If the course objective summary and instructor qualifications have not changed dates and locations may be added to the original application within the two-year cycle After two years all courses must be resubmitted with new outlines and handouts including new dates and locations

When the application is filled out online it is sent to CSIA and NFI at the same time for consideration You will receive notification from both organizations when your application has been approved The notification will list the CEUs awarded and instructions on how to ensure that your students will receive CEUs for attending

To apply just visit wwwCSIAorgapplyforCEUs to go to the Continuing Education Units page that will give you all the information and instructions you will need to apply for CEUs as a speaker

Earning CEUs for Articles Written

You may also apply for CEUs if you have written an article for a professional sweeping publication As long as your subject matter falls under one our CEU categories it may be eligible for CEUs To submit your published article for consideration visit wwwCSIAorgapplyforCEUs and follow the instructions online

Writing and having a hearth industry paper or article published may be eligible for CEUs based on the following requirementsThe article mustbull Pertaintothehearthindustryorthe

CCSs scope of work

bull Bepublishedwithinthecertificationcycle

bull Beatleast500wordsinlengthThe author must

bull SubmitapplicationforCEUswithin60daysofpublication

bull Submitacopyofthearticlewith publication name date of publication and word count

bull SubmitthetypeofCEUcategoryorcategories of the article

CEU Information for Speakers and Authors

The Chimney Safety Institute of America has created a new blog titled Wisdom from the Hearth (online at chimneysafetywordpresscom) to help keep homeowners one-step ahead of the potential problems that can plague their fireplaces and chimneys Topics covered on the blog includeEPAcertifiedstoveschimneyswifts winter-preparedness media mentions and moisture content Blogs will be posted at least once weekly throughout the year and twice weekly during the home heating season

If you are interested in blogging for CSIA please contact Melissa Heeke CSIArsquos Director of Communications and Marketing at mheekecsiaorg

Blog submissions are due via email no later than three business days before the day you are scheduled Here are a few tips to keep in mind while bloggingbullPleasekeepblogstoaround300

words or lessbullRemembertotalkinaconversational

voice Be yourself and avoid using jargon

bullSpeakpersonallyandinapositiveup-tempo tone

bullBuildarelationshipwiththereaderwithout trying to sell the CSIA or your company Lists of tips suggestions or creative ideas are also good subjects for drawing in readers

Wisdom from the Hearth

CSIA Introduces New Blog Seeks Guest Bloggers

ConnecticutMichaelOverstreetbullMichaelrsquosChimneyServiceandRestorationbullVernon

IllinoisClayNelsonbullCleanSweepbullCollinsvillePatrickSimmsbullSuperiorChimneyServicesCorpbullLombard

IndianaTravisBeckleybullBeckleyrsquosChimneyServicesbullCoalCity

MichiganScottFreibergbullStanrsquosFireplaceampChimneyServicebullFentonErnieHillbullRockfordChimneyServicebullSouth LyonSueWhitebullRockfordChimneyServicebullSouth Lyon

MinnesotaCaleAndersonbullAirProLLCbullAppleValleyAaronOslundbullJackPixleySweepsbullAndover

AaronRotheringbullDanorsquosChimneySweepbullRochesterZacharyWilliamsbullDanorsquosChimneySweepbullRochester

MissouriJohnVGodfreybullA+ChimneyServicesLLCbullRollaJasonPatrickbullShamrockQualityServicesbullStLouisMitchellSaundersbullAdvancedChimneyTechniquesIncbullJamestown

New YorkJaredGuernseybullHolySmokeStoveFireplaceChimneybullDryden

OhioAnthonyRamseybullEliteChimneySolutionsbullBeavercreek

OklahomaKeithHudginsbullCleanDeanrsquosChimneySweepServicebullTulsa

TravisMcMorrisbullCleanDeanrsquosChimneySweepServicebullTulsa

PennsylvaniaJohnMcDonaldbullChimChimneySweeps-DJCrossIncbullMediaLJosephOchalbullChesterCountyHearthampHomebullElversonKyleBSmithbullChimChimneySweeps-DJCrossIncbullMediaChristopherTStarrbullChimChimneySweeps-DJCrossIncbullMedia

TenneesseJoshDavisbullCustomer1stAirDuctCleaningampChimneySweepbullMilton

TexasBradleyDassonvillebullACContractorsIncbullLongviewChristopherHessbullAtlasChimneybullLeanderAdamJamesbullACContractorsIncbullLongview

ADVERTISEMENT

Congratulations to Our New CSIA Certified Chimney Sweeps

The Chimney Safety Institute of America Inc (CSIA) sponsors theCERTIFIEDCHIMNEY

SWEEPreg certification

program The CERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETYINSTITUTEOFAMERICAreg trademark is a registered trademark of the CSIA and was developed especially for this program and is a symbol of your professionalism understanding of and dedication to your industry Display it with PrideUseitCorrectly

Who may use the Logobull SoleOperatorndashIndividualswho

maintain a sole proprietorship are currently a CSIA Certified Chimney

Sweep have no other employees and have signed the CSIA Code of Ethics are granted a royalty free limited license to usetheCERTIFIEDCHIMNEYSWEEPCHIMNEY SAFETY INSTITUTE OF AMERICAreg Logo

bull PartnershipndashCompaniesorganizedasa partnership are granted a royalty free limitedlicensetousetheCERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETYINSTITUTEOFAMERICALogoregprovided the partner performing the sweeping andor inspection is currently a CSIA Certified Chimney Sweep and signed the CSIA Code of Ethics

bull MultipleEmployeeCompanyndashCompanies with multiple service technicians are granted a royalty free limitedlicensetousetheCERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETY

INSTITUTEOFAMERICAreg Logo provided that at least one individual who is currently CSIA Certified Chimney Sweep and signed the CSIA Code of Ethics is on the job site performingsupervising the sweeping andor inspection If a work order or equivalent document is provided to the customer the CSIA Certified Chimney Sweep must sign the document and clearly printhishercertificationnumbernexttothe signature

If you have questions about the correct useoftheCERTIFIEDCHIMNEYSWEEPCHIMNEY SAFETY INSTITUTE OF AMERICAreg Logo write or call CSIA at 2155CommercialDrivePlainfieldIndiana46168(317)837-5362orfax(317)837-5365emailofficecsiaorg

Using the CSIA Certified Chimney Sweepreg Trademark

QR code generated on httpqrcodelittleidiotbe

Now you can access more of the industryrsquos favorite seminars in a self-paced online format Itrsquos easy with CSIArsquos eLearning program mdash offered every week

Need to renew your CSIA Certified Chimney Sweep credential You

can now earn all of the CEUs entirely online We offer individual

sessions in affordable bundles so you can earn just the CEUs you

need $39 per session $99 for 3 sessions or $149 for 5 sessions

Ready to get started Learn more and register right now

W W W C S I A o r g E L E A r N I N g( 3 1 7 ) 8 3 7 - 5 3 6 2

Good for you your business and your busy schedule

Online review sessions also available weekly

ADVERTISEMENT

OCTOBER 12 SWEEPING 25

ProgressivePerksBY DEBBIE CORNELIUS

MEMBERSHIP DEVELOPMENT COORDINATOR

Two Great Ways to Increase Your Income

Money is tight for everyone these days so many of your clients are using credit cards to make necessary repairs and upkeep to their homes This is why it is important to accept credit cards in your business However understanding the fees typically charged to merchants by payment processors can be more than confusing

Complete Merchant Solutions (CMS) one of NCSGrsquos benefit providers will help you understand the various fees charged in a transaction and how you can reduce these fees

Already accepting credit cards Take the time to find out if you are getting the best rates you can by contacting Allan Maughan at 877-267-4324 Ext 132 or email amaughancmsonlinecom

When a person calls your office you have your businessrsquo most important person on the line Someone who is investigating your service needs something and will likely be doing business with you Since many of these prospective customers will be placed on hold Commercials On Hold provides

an excellent way to brand your business and promote your full range of services before they talk to a member of your staff

There are several messages to choose from and NCSG members are eligible for a discount Contact Allen Gaughf at 800-832-4653 Ext 225 or visit wwwCommercialsOnHoldcom

SUPERORDER CUT-OFF

LATEstock ground

orders placed bystock freight

orders placed by

Saturday Delivery Also AvailableVisit whitecapscom or call 8003352534 for more details

Made in the USA | Est 1998 | 8003352534 | whitecapscom

26 SWEEPING OCTOBER 12

REGION 6

NCSG Charter Members

Paul Bourque Huntsville AL

Don Leavitt San Diego CA

David Harris Broken Arrow Oklahoma

Dan Wheeler Santa Rosa CA

John Cline Menlo Park CA

Dale Meisinger N Augusta SC

Alan Hisey St Louis MO

Eva B Horton Greenwich CT

Harry Richart Hasbrouck Heights NJ

NewNCSGMembers

REGION 3

REGION 2

REGION 5

REGION 4

NCSG REGIONS

REGION 1

Connecticut Vermont Massachusetts New York Maine Rhode Island New Hampshire

REGION 2

Delaware District of Columbia Maryland New Jersey Pennsylvania

REGION 3

Alabama Florida Georgia Mississippi North Carolina South Carolina Tennessee Virginia West Virginia

REGION 4

Illinois Indiana Kentucky Michigan Missouri Ohio

REGION 5

Arkansas Colorado Iowa Kansas Louisiana Minnesota Nebraska New Mexico North Dakota Oklahoma South Dakota Texas Wisconsin

REGION 6

Alaska Arizona California Hawaii Idaho Montana Nevada Oregon Utah Washington Wyoming

MARYLANDGaryCliftbullFire-SafeChimneySweeptGTCliftIncbullPasadena

NEW JERSEYRaymondBondbullMercerCountyChimneyServicesbullHamilton

GEORGIA ArvydasDidasbullAtlantaChimneyWorxLLCbullAtlanta

OHIOMichaelLentzbullEastsideFireplaceampContractingbullCygnet

COLORADOSeanPeckbullAshesAwayLLCbullDurango

CALIFORNIA StevenLovsteenbullOliverTwistChimneySweepandAirCleaningbullHuntington Beach

ErrolDavisbullTheChimneySpecialistbullHuntingtonBeach

OCTOBER 12 SWEEPING 27

The 2012 ndash 2013 offers are being added daily in the ldquoMembers Onlyrdquo section of the NCSG website at wwwNCSGorg So start checking for these new offers each week These coupons will be good until June 30 2013

AirjetDivisionofContinentalIndustriesbullAlphaAmericanCompanybullCondarCompanybullCopperfieldChimneySupplybullDuctCleanersrsquoSupplybullEarthcoreIndustriesLLCbullENERVEXIncbullFiresafeIndustriesbullFireside

DistributorsbullHY-CCompanybullLifetimeChimneybullLindemannChimneySupplybullMattersoftheHearthbullMeyerMachineampEquipmentbullNationalChimneySupplybullOlympiaChimneySupplybullSaverSystemsbullSNEWS-TheChimneySweepNewsbullStoveBuilderInternationalInc(SBI)bullWakefieldBrushbullWohlerUSAIncbullZ-Flex

2012 ndash 2013 SWEEPS ADVANTAGE COUPON PROGRAM

SAVERSYSTEMS

SAVE UP TO $50Purchase 5 gallons Chimney Saver Water Repellent (Water or Solvent-

Base) frac12 gallon CrackMagik Crack Sealant and 5 gallons CrownCoat Brush Grade Crown Repair from your Distributor - $40 Cash Refund by mail

SAVE UP TO $42Buy a 24 lb container of Cre-Away Pro and Cre-Away Applicator from

distributor and receive a FREE Case of 6 (lb) Cre-Away Creosote Modifier by mail

SAVE UP TO $41Purchase 2 cases of 12 (32oz) bottles of ACS and receive a FREE Case of

12 (32oz) bottles of Home amp Hearth Cleaner

STOVE BUILDER INTERNATIONAL INC

SAVE UP TO $ 69FREE Moisture Reader with the purchase of a Flame NXT-1 Wood Stove for

the Month of September and October 2012

HY-C Company

SAVE UP TO $ 75Purchase 30 Draft King or Big Top HY-C chimney caps and receive $75

rebate

SAVE UP TO $ 25Place your first order of HY-C Roof VentGuards or Dryer VentGuards (min

12) and receive a $25 rebate

SAVE UP TO $250 FREE freight on your first Fire Chief Wood Furnace order

LIFETIME CHIMNEY SUPPLY SAVE UP TO $400 Buy one liner kit and get one of equal or lesser value FREE

Share your memories NCSG seeks contributions for the History Project

NCSG is currently working on a history project to help the organization capture

our shared history since the organizationrsquos beginning If you have interesting

information fun photos or official Guild communications that may be of

interest please scan and email them to historyncsgorg Please note Not all

material will make it onto the Guildrsquos timeline but may be included in another

area of the history project

28 SWEEPING OCTOBER 12

hellip when opportunity calls we answer 1-800-875-8118

wwwcomnetmessagecom

Benefits of Answering Service

Award Winning Telephone Agents

Never Miss A Call

Better Time Management

Appointment Scheduling

Affordable

Member Get a Member ProgramGuidelines for IndividualsDid you know that by promoting membership in the NCSG you help the

Guild meet its goals AND you will reap rewards too To take advantage

of potential savings on your next NCSG dues simply visit wwwNCSGorg

to obtain a copy of the membership application form Make sure you put

your name under Item 2 ldquoWho referred you to the NCSGrdquo OR you may

send an email to dcorneliusncsgorg and request that NCSG membership

information be sent on your behalf to people who should join Please

provide the complete contact information ie name address telephone

number and email address if available

Your participation in the Member-Get-A-Member program helps

strengthen the Guildrsquos membership and allows you to win too

bull You get $5000 off membership dues for each new member

(1-4 new members)

bull You get Free membership Dues (equal to 1 year) when you recruit

5+ new members

Save some money on your next NCSG dues by simply promoting

membership in the NCSG at every opportunity you havet

NCSG Membership Referral Reward Guidelines for Non-ProfitsEffective 912012

Your non-profit can benefit when new NCSG Members mention your

organization under Item 2 ldquoWho referred you to the NCSGrdquo on the NCSG

membership application or you may send an email to membership

ncsgorg and request that NCSG membership information be sent on your

behalf to companies who should join Please provide the complete contact

information ie name address telephone number and email address if

available

Eligible Organizations Non-profit organizations (ie State and Regional

Chimney Sweep Guilds HPBA Affiliates)

Referral Reward $100 per New NCSG Voting or Dual Member

Reward Earned Upon receipt of NCSG membership application and

payment (full or first installment)

Reward Paid Paid to the organization within 10 business days of receipt of

membership application and payment

New Member - Has not been a member of the NCSG for at least two (2) years

Refer New Members and Be Rewarded

OCTOBER 12 SWEEPING 29

few years ago I wrote an article about being inspired by our youth Looking at the world around us the challenges we tend to let bog us down domestically as well as around the globe I thought it might be worth sharing some of that information again After all you

donrsquot have to have children of your own to appreciate the immense impact they have had are having and will have on our world If you ever take a moment to look around and notice the influence and passion of our youth you canrsquot help but be motivated by their drive

Sure kids can be a challenge (then again so can adults) but itrsquos often in their inhibitions that they discover a potential that as adults we often forget If we just take a step back from our frustration there is a lot of inspiration we can take from the youth of this world

In 1995 twelve year old Craig Keilburger was distracted during his morning breakfast on his way to the comics section of the newspaper He didnrsquot make it past the first page as he was lured into an article about the exploitation of child labor in Asia He was moved to research the situation and as he did he became increasingly self-motivated to do something about a growing problem throughout the world

Craig asked for some volunteers at school and eleven hands went up As simply as that Free the Children was formed with the passion of twelve 12-year-olds Today a handful of Nobel Peace Prize nominations later Free the Children is the worldrsquos largest network of children helping children through education More than one million youth have been involved in their programs in more than 45 countries These ldquokidsrdquo have built over 450 schools delivered more than 200000 school and health kits to students shipped more than 11 million dollars in medical supplies lobbied corporations to adopt

standard labeling for child-labor free products and improved water and sanitation conditions around the world And thatrsquos just the tip of the iceberg Visit wwwfreethechildrencom to learn more about the inspired commitment of these youth

David B Smith a college student at the University of California-Berkeley was motivated by his own personal struggles and those of his friends Concerned with the local issue of the rising costs of tuition and the lack of affordable housing near campus he formed a group to see what they could do about it Their approach was not to complain and protest but rather to work within the system to affect change

Within the year the group organized the first-ever Cal Lobby Day which brought 150 students to the California State Capital in Sacramento They didnrsquot stand outside and protest Instead they went inside and met with more than 90 percent of the legislature The group got these officials interested engaged and willing to help By the end of the semester they saved students throughout California $93 million by stopping student fees from being raised and they got $30 million earmarked for student housing

Smithrsquos initial success led to the formation of Mobilizeorg (wwwmobilizeorg) whose now national mission it is to educate empower and inspire young people to increase their civic and political participation The grass roots approach that Mobilzeorg uses is to encourage young people to personally meet with their representative decision makers speak their language and negotiate with them using techniques that are familiar to them The legislative strategy of these youth and their associated success mirrors the approach that NCSG encourages among its own members

BY MARK MCSWEENEY CAEEXECUTIVE DIRECTOR

Perspective

Find Your InspirationldquoWhat you do makes a difference and you have to decide

what kind of difference you want to makerdquo ndash Jane Goodall

A

30 SWEEPING OCTOBER 12

A couple of years ago David Smith explained their success this wayhelliprdquoBecause we start at a place that encourages young people to look inside themselves and then project that image of a better world on our society we are facilitating the use of the most powerful energy we have ndash our passionrdquo

Sparks of inspiration from youth are present all around us We just have to be open to them

As many of you know I have had the joy of being involved with Rotary Internationalrsquos youth exchange program This year marks my eighth year coordinating the outbound recruitment placement and orientation activities for my district Over that time I have had the honor of placing almost 70 high school students into 30 different countries around the world As part of the district team I also have the thrill of having worked closely with at least that many students who have traveled to Indiana from their native countries to experience and learn our relative taste of American culture

Working directly with these teens each year I am in awe of their perspective and enthusiasm and I marvel at their drive determination and overwhelming desire to further develop their appreciation of our world community By the age of 18 these young men and women have experienced more of the world around us than most of us will ever know Yet they continue to explore every opportunity they have to fuel their own passion to learn more For them enough is never enough

Thatrsquos exactly what organizations like the National Chimney Sweep Guild and the Chimney Safety Institute of America think about education The best are never satisfied The best are never done learning The best in our industry belong to the Guild and seek certifications in their field not merely for attainment of the credential but rather to feed their desire to continually learn and continually improve

Whether yoursquove been in this business for thirty days or for thirty years you owe it to yourself and to your customers to pursue every chance you can to keep yourself as professionally and technically tuned as possible As the great Aristotle said ldquoAll men by nature desire knowledgerdquo

And lest you think learning is limited to youth I recently read a quote from the swimming trainer of a 73-year-old woman When speaking of her determination the trainer said that she taught him ldquoThere is no age attached to a student that quest is without a numberrdquo

Companies that truly embrace continuous improvement continuously seek opportunities to improve the way they do business ndash operationally as well as technically Be humble enough to recognize that a better way may exist and challenge yourself to find it

You work hard to produce income for your business Your expenses should reflect your companyrsquos strategies Money can be hard to come by and once you get it you donrsquot want to lose it But a smart

business person knows that putting money back into their business is not losing it itrsquos investing it Best of all itrsquos investing it in you in your business

19th century American explorer Robert Perry said ldquoThe time to prepare for your next expedition is when you have just returned from a successful triprdquo This is certainly the case for the exchange students I work with every day and that perseverance is clearly demonstrated by youth like Craig Kielburger and David Smith I truly believe that all of us adults could benefit from spending more time watching and learning from the youth around us

Find your passion and let it ignite you If your flame starts to flicker look for inspiration around you in perhaps the least likely of places Helen Keller once said ldquoLife is either a daring adventure or nothingrdquo Herersquos to you on your expedition

Until next time I continue to wish you every success

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Strong Triple Locking CrimpHolds T ogether Even OnTough Jobs

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OCTOBER 12 SWEEPING 31

Display Ad Index

Darwin Awards

Have you snapped a photo of a peculiar chimney in your area that made you shake your head in disbelief

Send it to Melissa Heeke at mheekencsgorg for publication in Sweeping Or mail it to NCSG 2155 Commercial Drive Plainfield IN 46168

Page Advertiser Phone Email or Website Address

30 Ahrens Chimney Technique 800-582-1392 ahrenschimneyqwestofficenet

21-24 Chimney Safety Institute of America 317-837-5362 wwwcsiaorg

13 Cobra Chimney Caps 888-463-0636 salescobrachimneycom

28 Communications Network Inc 800-875-8118 tkempercomnetmessagecom

9 Copperfield 800-247-3305 wwwcopperfieldcom

ENERVEX Inc 800-255-2923 infochimneyfanscom5

16 Firesafe Industries Inc 800-545-6607 wwwfiresafeinccom

8 Hose Master 800-221-2319 bobdanielshosemastercom

18 ICP 508-695-7000 wwwchimneycapscom

BC Lifetime Chimney Supply LLC 877-234-7473 wwwlifetimechimneysupplycom

7 Lindemann Chimney Company 800-722-7230 wwwlindemannchimneycom

20 Meyer Machine amp Equipment 800-728-3828 wwwmeyermachinecom

6 National Chimney Supply 800-897-8481 wwwnationalchimneysupplycom

11 Olympia Chimney Supply 800-569-1425 wwwolympiachimneycom

32 Orion Safety Products 800-637-7807 wwwchimfexus

4 Sand Hill Wholesale 800-258-5496 wwwsandhillwholesalecom

3 Smoktite 866-439-0069 wwwsmoktitecom

15 Sweeprsquos Choice 866-880-3473 infosweepsamericacom

25 Whitecaps 800-335-2534 wwwwhitecapscom

19 Wohler 978-750-9876 wwwwohlerusacom

What we have here is your basic palm frawn spark arrestor in Logan Heights San Diego CA Unfortunately (or fortunately depending on how I look at it) my job was across the street and I could not investigate further

Submitted by Eron Armour of Armour Chimney Service in San Diego CA

October 19 2012Albany NYCSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

October 22-26 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

October 29 ndash November 1 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 2 2012CSIA Technology Center CSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

November 5- 9 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 12-16 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

Dates amp Events

Please send notice of your events for NCSG Dates amp Events listings at mmcmahonncsgorg for inclusion here in weekly posts to the discussion list and online at wwwNCSGorgdates The event must be considered educational or informative for the industry (sales events and open houses will not be listed)

32 SWEEPING OCTOBER 12

ClassifiedsGotta chimney question Sizing Codes Call Royal Edwards Make Royal your tech department CALL NOW 813-982-0219 for on-call tech support Continuing Education special bonus ndash ask how you can get the Friday morning E-Blast for FREE CALL NOW 813-982-0219

GasVent Software for Sizing Chimneys only $195 Call 1-800-648-9523 for more info and visit wwwelitesoftcom to download a free trial version

Chimney Sweep business for sale iin the Northern Rocky Mountains of New Mexico Services a large area with three ski resorts in the service area Equipment and signed three year contracts goes with the business Business is well established For pricing and other info please email your questions to ridgeriders1gmailcom

CLASSIFIED ADS FREE FOR NCSG MEMBERSMemberscanrunone35wordclassifiedfreeeachyearRegularlyclassifiedadsare$2wordor$1wordforNCSGmembersClassifiedadsarenon-commissionableandmustbe pre-paid To place a classified ad please contact Megan McMahon at mmcmahonncsgorg or (317) 837-1500

The Original Chimney

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Extinguish Chimney Fires

u DisplayerShipper Holds 8 Individually

Packed Chimfex

u Available in English-French Packaging

for Canadian Market

ORION SAFETY PRODUCTSEASTON MD 21601

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ORDER NOW FOR QUICK DELIVERY

CALL YOUR LOCAL DISTRIBUTOR OR CALL US AT

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WWWCHIMFEXUSCOM

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Carbon

Often called the silent killer carbon monoxide is an invisible odorless colorless gas created when fuels (such as gasoline wood coal natural gas propane oil and methane) burn incompletely In the home heating and cooking equipment that burn fuel can be sources of carbon monoxide

FACTSbull A person can be poisoned

by a small amount of CO over a longer period of time or by a large amount of CO over a shorter amount of time

bull In 2005 US fire departments responded to an estimated 61100 non-fire CO incidents in which carbon monoxide was found or an average of seven calls per hour

KKK CO alarms should be installed in a central location outside each sleeping area and on every level of the home and in other locations where required by applicable laws codes or standards For the best protection interconnect all CO alarms throughout the home When one sounds they all sound

KKK Follow the manufacturerrsquos instructions for placement and mounting height

KKK Choose a CO alarm that has the label of a recognized testing laboratory

KKK Call your local fire departmentrsquos non-emergency number to find out what number to call if the CO alarm sounds

KKK Test CO alarms at least once a month replace them according to the manufacturerrsquos instructions

KKK If the audible trouble signal sounds check for low batteries If the battery is low replace it If it still sounds call the fire department

KKK If the CO alarm sounds immediately move to a fresh air location outdoors or by an open window or door Make sure everyone inside the home is accounted for Call for help from a fresh air location and stay there until emergency personnel

KKK If you need to warm a vehicle remove it from the garage immediately after starting it Do not run a vehicle or other fueled engine or motor indoors even if garage doors are open Make sure the exhaust pipe of a running vehicle is not covered with snow

KKK During and after a snowstorm make sure vents for the dryer furnace stove and fireplace are clear of snow build-up

KKK A generator should be used in a well-ventilated location outdoors away from windows doors and vent openings

KKK Gas or charcoal grills can produce CO mdash only use outside

HOMEHEATINGEQUIPMENTHave fuel-burning heating equipment and chimneys inspected by a professional every year before cold weather sets in When using a fireplace open the flue for adequate ventilation Never use your oven to heat your home

MonoxideCarbonMonoxide

SafetySafety

NCSG Innovation 2013 Convention and Trade Show Hotel reservations are now being accepted for NCSG Innovation 2013 at Chateau on the Lake in Branson MO April 4-7 2013 Just call 1-888-333-LAKE (5253) and mention that yoursquore with the National Chimney Sweep Guild to lock in rates starting at $129 for a mountain view and $134 for a lake view

Get ready for some RampR Yoursquore earned it

National Chimney Sweep Guild2155 Commercial DrivePlainfield IN 46168

1209

CALL 877234PIPE

CHIMNEY LINER KIT SPECIALBUY 2 LINER KITSGET 1 FREELiner kit special offer valid on your first order only

Single Wall 316L 6 times 25 $24500Single Wall 316L 6 times 35 $28500Smooth Wall 316L 6 times 25 $28250Smooth Wall 316L 6 times 35 $33749

QUALITY bull PRICE bull SERVICE

New Customer Special

20 OFF ALLCUSTOM ORDERS

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FREESHIPPINGWITH YOUR KITPURCHASE

Page 12: October 2012

w w wolympiachimneycom bull Phone 1-800-569-1425

Will KozlanskyOwner amp Co-Founder

The NEW Smoothwall Chimney Liner thathas the Perfect Combination of

Weight Ruggedness amp Flexibility

n No memory amp very flexible n Smooth Interior n One liner multiple applicationsn Available ovalized amp coiled

12 SWEEPING OCTOBER 12

ave you ever known a successful fisherman or hunter one that could thoroughly enjoy his pursuit and always comes back with his catch or trophy This successful sportsman in pursuing these two endeavors does something truly

unique He makes use of his knowledge of the feeding habits the waking hours and the habitual movements of the object of his pursuit Through research and observation of the prey and using proven techniques from others he learns to think like his prey In business it is no different Successful business operation and growth requires management directed by a thought process like a trophy seeker Success requires us to think like the customer Inability or unwillingness to think like the customer is often a major factor in why business owners fail to achieve maximum success They simply cannot wrap their minds around how the client perceives their business their service or their product The view of the forest is quite simply blocked by the trees

So how do you think like the customer To start with spend a few minutes considering how a client sees your business Ask yourself ldquoIf I were a customer would I buy from merdquo Search out each positive and each negative Where are there areas that need work This is not a fleeting glance This has to be a very probing examination and it is hard work Prepare yourself to be confronted by a few sacred cows The tendency will be to look for something big but in reality you are looking for many small things

This can be a difficult task because we are so close to the business But we can make it a bit easier by breaking it down into modules or small sections Remember the only way to eat an elephant is one bite at a time

Letrsquos start with marketing Ask yourself if you use terms the consumer commonly understands For instance as chimney sweeps we are familiar with terms such as damper fire brick flue flue tile chase crown etc However as we put together our marketing strategies we need to take into account that the majority of our clients probably do not understand what we are talking about when we use this terminology

The damper in a fireplace is a good example When asking a group of sweeps what the consumer commonly calls that door at the top of the fireplace that is opened and closed the answer is the ldquofluerdquo (if you are southern itrsquos the ldquofluterdquo) Itrsquos easy to see how terms we use can actually confuse our clients Another term the consumer may use for this is ldquoMy draft donrsquot open rightrdquo and any number of other terms A confused consumer is often one that cannot complete or even start the buying process The effect is we are forced to spend our time answering questions just because we did not use simple enough language in our presentation Confusing our clients has a huge downside It is apt to cause our clients to be hesitant or even unwilling to take the action needed to correct a chimney-related issue It is helpful to anticipate where your customer may have the wrong words in their head and use descriptive phrases instead of industry terminology And worst of all they decide to continue shopping instead of making the buying decision Donrsquot feel bad These marketing issues are not just found with chimney service companies Many other business face similar challenges Instead of marketing to their customers they unwittingly end up marketing to their competition The competitor is really the one who sees the message understands the marketing message and potential customers are left out in the cold to try to figure out what it all means HMMMM do you think that is why over 90 of consumers in the USA (my unofficial numbers) are still confused about chimneys Herersquos a handy tool for working through this problem Seek out advice from people who know nothing about your business Form a focus group of acquaintances or (non-sweep) business contacts in your community and find out from them what would attract them to use your business This is a common practice with large businesses and corporations They test markets to get a feel for what the consumer thinks The goal is to avoid the traps that happen when you make assumptions about your customer base rather than finding out how they really think These traps cost money energy and time Quite honestly the business owner is just too close to the business to formulate the needed message It is just the way it is I know this is hard to believe but chimney performance maintenance and safety are not on the forefront of the consumer mind today

BY JERRY ISENHOUR OF CHIMNEY amp VENTING

CONSULTANTS IN CONCORD NCCoachrsquos Corner

The

Think Like The Customer

H

OCTOBER 12 SWEEPING 13

However it is much more than simply the marketing It includes the marketing message the phone scripting the procedures your service crews follow the way you follow up with quotes and reports It is each and every way you communicate with the client The simple paperwork you give on a job such as the inspection results is likely the most important part of the marketing process THIS is what may well take your customer from a small expenditure to one that we would classify as a TROPHY Doing this well is one of the things that separates the success stories from those that are missing the mark It boils down to understanding what the consumer is looking for and then providing the ldquocustomer experiencerdquo they are seeking What is the advice for this month Stop for a minute and look at your business from the perspective of a prospective client Ask yourself ldquoWOULD I DO BUSINESS WITH MErdquo Look at your written communication with your customers think about your conversations with them WOULD YOU BUY FROM YOU Would you be drawn as a customer to your business Or are your competitors getting your trophies I can guarantee that the folks who are selling to you are doing this

In this free enterprise system folks this is a tool for success Go for it with my best wishes for a successful fourth quarter of 2012 Apply yourself and remember the only person that can make that happen is the man in the mirror It is all up to you

The ball is in your court Just remember one of the important things about the trophy hunter or fisherman experience HE ENJOYS HIS PURSUIT He shows otherrsquos his trophies with pride it was a pure joy for him to obtain them Letrsquos make business and success fun

About the Author Jerry Isenhour an industry consultant coach and educator contributes this monthly article in Sweeping as a service to the industry For more information about how Jerry and his team can assist you and your team in the journey to successfully rise to the next level with your business take a look at his web site wwwchimneyandventingconsultantscom He can be contacted at jerrychimneyandventingconsultantscom or by phone at (704) 425-0217 See Jerryrsquos weekly video business tips on his Facebook page Chimney amp Venting Consultants

14 SWEEPING OCTOBER 12

Of Course I can Build You a Chimney

W e were recently called by someone who wanted us to install a chimney and wood stove in her back yard shop After parking the homeowner met me outside and we walked into the back yard shop to access the

chimney and stove installation After going over all the details and making sure we both understood what needed to be done so her shop could be nice and toasty she asked me to take a look at the stack stone chimney at her house She stated that the exterior was starting to crack As I had pulled into their driveway it was easy to see that their brick home had recently been remodeled and there was a newly-constructed stack stone chimney on the exterior wall facing the drive Immediately something odd had caught my eye My attention was drawn to the top of the chimney which appeared to have a black crown Remembering this I was more than happy to take a look

As we walked up to the chimney a few other things appeared strange to me The two-story chimney appeared too narrow and on top was a 13 x 13 chimney cap I asked the homeowner if the fireplace and chimney was constructed with block and she said ldquoYes up until this pointrdquo She indicated right where the rock was cracking I asked what material the rest of the chimney was constructed with and she replied ldquoOh the builder just framed it with 2 x 4s and plywood and insulated as you would the rest of the home He done a good job We were so proud we took pictures during constructionrdquo

Asking these questions not only helped with my understanding of the construction but also helped the homeowner see the potential fire hazard This chimney is now being torn down and rebuilt properly

Whatrsquos in your neighborhood

Chimney Sense DENNIS DOBBS NCSG

TECHNICAL ADVISORY CHAIR

OCTOBER 12 SWEEPING 15

t is imperative that you remain mentally physically and financially strong and secure to continue to support your family and business Letrsquos call this your life valuation

It seems to me that too many business owners work in the trenches sacrificing a big part of their lives forgetting about their life valuation Or it seems many are consciously postponing their life valuation until they near retirement What is wrong with living your life today AND when you retire

Taking the steps to allow yourself to enjoy your life NOW can lead to an unexpected but ideal side effect

Perhaps you need to do nothing more than make sure you leave work at a specified time to get to an intellectually-stimulating event or a place to relax or perhaps a physical exercise activity Do you belong to an organization group or club where everyone knows your name

Do you have the time to watch your children or other family members children participate in sports events plays or similar activities Or do you volunteer your time in your community church or NCSG

Would you like to take a few weeks or months off during the year and enjoy your life without worrying about your business running aground

If you decide that any of the above is a priority then you should have conviction to make it happen Better time management could help but chances are you need to increase cash flow to make this happen

Hiring a sales representative and implementing a new marketing

program can help boost sales and cash flow Perhaps an operations manager can help you achieve your goal Would that entail implementing systems and training

Hiring an outside coach or consultant can provide the expertise and rdquoextrardquo time commitment you simply do not have to help develop a strategy and tactics to rdquogit er dunrdquo Give up a little control in areas you do not have time to address and watch the rewards come your way

How you get there isnrsquot important What is important is that you know why you want to add resources to your business NOW to allow yourself to live your life NOW without losing all of your time and reducing the possibility of an emotionally draining burn out

AND AS ALWAYS

uuml Direct Vent Pro uuml Pellet Vent Prouuml Class ADuraTech

bull Same Day Shipment bull 16 Toll Free Lines To Assist You bullbull Proud Supplier Member To The NCSG bull

Serving Sweeps for 35+ Years

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HEADQUARTERS

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Business Valuation How About Life Valuation

BY BRIAN NOE CHFCreg CLTC

I

16 SWEEPING OCTOBER 12

ldquoMy company uses most products available to chimney contractors but Firesafersquos products and systems are hands-down the very best and the most profitable Great technical support and their constant improvements make the products even better which makes my company stand out over my competitionrdquo Kevin Knight Chadds Ford Chimney Sweeps PA

TO order call 800 TO order call 800--545545--66076607

infofiresafeinccom infofiresafeinccom wwwfiresafeinccomwwwfiresafeinccom

FireFireGuardGuard Ceramic mortar jointCeramic mortar jointCeramic mortar joint amp resurfacing systemamp resurfacing systemamp resurfacing system

PatentedPatented The most advanced chimney liner in the world

reg

CrownGuardCrownGuard Severe weather crown repair amp protectionSevere weather crown repair amp protection

Centering system for metal chimney liners

What is the interesting and unexpected side effect of putting your life first in the now

You have also increased the value of your business

Think about it ndash why wait until you are thinking about retirement to increase your business valuation to live your life As you near retirement the cost to increase your business valuation is expected to be higher As you near retirement will your energy level to accomplish this be lower

Will you be able to enjoy the same level of activity in your lifestyle when you approach retirement as you do now

Regardless of where you are in your life and business cycle what you have and have not done it will only take a few hours to commit yourself to increase your life valuation

Your increase in your business valuation will shortly follow

Let Life Happen ndash Enjoy It

About the Author Brian Noe of MW Financial Group Ltd was a guest speaker at the NCSG 2011 convention held in Hartford CT where he discussed How to Get Out of Business and The Economy and Animal Spirits Brian has a son Eric who served four years in the US Army Eric is ranked first in his class with a degree in Computer Science is working in his field and plans on attending graduate school in 2013 His daughter Kara recently graduated undergraduate school with distinction and is planning to attend graduate school to become a Physiciansrsquo Assistant Brian thoroughly enjoys helping others spend more time with their families and friends while becoming financially successful He can be reached at (860) 606-0834 or Brian_NoeMWFinancialcom

OCTOBER 12 SWEEPING 17

he most important thing to remember about customer communications is that it is decidedly a two way street Naturally you want to get your message out clearly and powerfully But it is arguably even more important that you hear what

your customers have to say to you As Bill Gates points out ldquoyour most unhappy customers are your greatest source of learningrdquo

The best approach to all customer communications is to think of your customers as more than just jobs for you more than just income sources Rather start to think of them as advisors mentors and critics to be listened to carefully thoughtfully and closely Sure listen to praise when you have earned it but listen even closer to criticism

When a customer criticizes your business he is in effect helping you make it better He is telling you what perhaps no one else will tell you He is telling you what you need to improve He is telling you how to be even more competitive and that is something you always want to hear Right

lsquoThatrsquos all well and good but how and when do I collect that input from my customersrsquo you ask Good question First realize that itrsquos not just you that will be collecting customer feedback Everyone in your organization who has any customer contact whatsoever is on that team That means all those people need to be trained in what to do to optimize that effort

Here are the kind of things they should have their antennae fine tuned forbull Anywordstoneorattitudefromacustomerthatmighteven

gently imply they are not completely happy with something about your business

bull Anysuggestionsforhowyoucouldmakethingsbetternomatter how weird or outlandish they might seem initially

bull Anyproblemwhatsoeverthecustomermayhaveencountered with your service no matter how trivial it may appear

bull Andofcourseanyangryresponsesaccusationsorcomplaints from customers

And these signs should be on your radar from the very first contact

If you or your employees view any of the above as even minor annoyances you have missed a huge huge opportunity to learn something about your business and to become increasingly competitive

Okay wersquove heard the complaints Now how do we respondFirst of all no matter what the situation no matter how angry or even abusive the customer is listen carefully to the complaint Ask questions to clarify that you have completely understood it Never take it personally You only want to help now

Once you are established in the role of ally your customer will relax and become more reasonable because he will know you are trying to help At this juncture at the very least you have created a customer who knows you are on his side and will honestly and openly address the issue And that is a very big win for you

But even if the customer remains unreasonable pay close attention to what he is telling you There are apt to be diamonds in his invective along with the mud

It is a great idea to log every complaint and I mean every complaint no matter how small This has to be done consistently and should be done immediately after the complaint has been heard By doing this you create a list of areas of potential weakness in your company to address And the sooner they are addressed the better If the same complaint resurfaces repeatedly then clearly it has not been adequately fixed

Fixes should involve everyone in the company because everyone needs to be on the same page all the time about what it is the company is striving to achieve And this way everyone gets to be a problem solver as well as a problem reporter That makes work a lot more enjoyable

Hey it sounds easy But it will never happen unless you give it your full attention It will never happen unless everyone in the company is tuned in and trained Believe me the results are well worth the effort because yoursquoll all be able to watch the company get better and better And the real bonus is when you make things better and better for your customers you make them better and better for you and your employees at the same time Itrsquos kind of magical that way

Go for it

The Feedback Loop

BY GREG POLAKOW OF COPPERFIELD

T

18 SWEEPING OCTOBER 12

reg WeatherShieldtops them all

Model WSA-TDWfor air cooled chimney

the authenticPO Box B Attleboro Falls MA 02763 (508) 695-7000 Fax (508) 695-4209wwwchimneycapscom

Improved Consumer Products Available from leading distributors nationwide

regWeatherShield

Although there

have been

many attempts

to copy it over

the past almost

40 years there

is only one regWeatherShield

Always ask for it

by name and

look for the seal

of authenticity

on the top of

the cap

bull The industry standard for keeping out squirrels birds leaves and other debris

bull Works with single wall double wall triple wall or masonry chimneys

bull Sizes available from 3rdquo to 30+rdquo custom and oversize can be ordered Air cooled and non-air cooled 100 made in USA

bull Standard construction is 100 austenitic stainless steel also available in other alloys including copper and Type 316 for marinecoal appliances

bull Our pioneering work in chimney technology and metallurgy has made us a trusted source for products and problem-solving information

The Financial Impact of Customer ServiceDonrsquot take customer service for granted - the financial impact is huge

BY ERROL ALLEN

Customer service is what drives the success of the any business Some would surely say ldquoNo Errol a great product or service concept drives the success of any businessrdquo

While that statement is somewhat true a great product or service concept without great customer service is like expecting your beautiful garden flowers to flourish without your giving attention to them

I have often found that you donrsquot get upper managementrsquos or the ownerrsquos full attention regarding customer service unless you provide the financial impact to the company Customer service has a dual role as it both creates and preserves revenue

Let me explain why I believe this to be true

Customer service creates revenue via the word of mouth avenue When a great product or service is coupled with great customer service your customers become your ambassadors Their willingness to speak positively about your business leads to additional customers thereby creating additional revenue Recent research by the Technical Assistance Research Program (TARP) indicates that for every ten people hearing either positive or negative ldquoword of mouthrdquo information one person takes action

That one new customer should they receive the level of service expected will in turn keep the positive ldquoword of mouthrdquo cycle in motion Another form of revenue creation as a result of great

C

OCTOBER 12 SWEEPING 19

See for yourself

Wohler VIS SeriesThe Revolution in Visual Inspection Technology

bull 360deg pan- and 180deg tiltable camera eyebull Easily negotiates 90deg-bendsbull LED lighting illuminates the darkest environmentsbull Digital distance measuringbull Effortlessly inspect pipework air ducts vents cracks welding seams gaskets and much morebull Prevent problems before they occur

Wohler USA Inc bull 978-750-9876wwwwohlerusacom

Measure distance

BrilliantLED Screen

Pan amp TiltCamera

The Measure of Technologycustomer service are price increases TARP has also studied the impact of price increases on the customerrsquos willingness to continue to do business with companies In a study of the banking industry only 10 percent of survey respondents who had not experienced a customer service related problem expressed dissatisfaction with an increase in fees and charges This means that 90 percent of survey respondents were okay with the price increases due to the level of customer service provided by their particular bank

In regards to customer service acting as a revenue preserver there is one question that must be answered before we continue That question is - How much is your customer worth to your business Whether your company is small or large the need to determine what your customer is worth to your business is critical when calculating the amount of revenue being preserved by addressing customer service related issues For example if your business has 1000 customers and the average annual revenue generated by each customer is $400 If 10 percent of those customers experience customer service related problems thatrsquos 100 customers Bear with me as we start the calculations Now letrsquos assume that 50 of those customers donrsquot even bother to complain they just simply go away

Their decision to leave without complaining represents $20000 in lost revenue What about the other 50 that do complain Letrsquos say that yoursquore able to satisfy 40 (20) 40 (20) become frustrated with your attempts to satisfy and 20 (10) remain dissatisfied So now letrsquos consider the repurchase behavior of those complaining customers Should 10 (2) of the customers that yoursquore able to satisfy after they complain decide not to repurchase that represents $800 in lost revenue

In the frustrated with your attempts to satisfy group 25 (5) discontinue purchases with your company which represents $2000 in revenue On to the customers that remain dissatisfied after complaining - 60 (6) of this group decide not to repurchase from your company which means an additional $2400 in lost revenue The total potential annual revenue lost in this scenario is $25200 Wait therersquos more Remember the ldquoword of mouthrdquo factor discussed earlier

These dissatisfied customers will tell others about their experience with your company In this scenario when you consider the 50 customers

20 SWEEPING OCTOBER 12

$12900 as shown(includes trailer)

Click or Call to hear how Meyer Machine amp Equipment

can help YOU

YOU CLEAN CHIMNEYSWHY NOT CLEAN DUCTS

that left without complaining add the 13 customers that complained yet decided not to repurchase thatrsquos 63 customers who have the potential to utilize negative ldquoword of mouthrdquo marketing If these dissatisfied customers tell 10 additional people about their experiences (630 people) and 1 in 10 acts on the information (63 people) therersquos potential revenue missed due to dissatisfied customers

Even if the new customers average annual purchases equals $300 yoursquore still possibly facing $18900 in lost potential revenue Donrsquot forget about the cost side of poor customer service - the employee costs to resolve customer complaints and the material costs when rework is required to satisfy the customer Take this example and apply your real numbers to determine the financial impact to your business Whew Lotrsquos of calculations but itrsquos definitely worth it when it comes to determining the financial impact of customer service

The key to preserving revenue is to

1 Be consistent in your service delivery

and

2 Encourage your customers to complain

Consistency in your service delivery leads to loyalty less complaints and even more important fewer reasons for the silent defections of the non-complainers Encourage your customers to complain as this gives you an opportunity to retain their business The example above illustrates the financial impact of non-complaining customers Offer multiple ways to complain - at the point of purchase on your website via chat 1-800 s Donrsquot forget to monitor social media for comments regarding your company and respond to the complaints in a timely manner Remember donrsquot take customer service for granted The financial impact is huge

About the AuthorErrol Allen has over 25 years of experience in the customer service industry including 13 years in a management role Having held positions as an Internal Customer Service Consultant Call Center Quality Manager and Operations Analyst Errol understands the need for a ldquosystemsrdquo orientation to providing excellent customer service Errol has also designed customer service training programs for the ldquofront linerdquo associate to ensure employee confidence when interacting with customers He is a member of the American Society of Quality which promotes the practical application of quality knowledge across multiple industries Info httpwwwerrolallenconsultingcom (This article first appeared online at wwwcustomerservicemanagercom)

CSIA Update wwwCSIAorg

Publication for CSIA Certified Chimney Sweepregs

ADVERTISEMENT

By Donna Kasmer CSIA Certification Coordinator

Speakers and authors can use the online CEU Application for Course Credit to submit classes and articles for consideration by CSIA and NFI

Applying for Course Credit

Each course instructor must submit a CEU Application for Course Credit for approval each time a class is presented If the course objective summary and instructor qualifications have not changed dates and locations may be added to the original application within the two-year cycle After two years all courses must be resubmitted with new outlines and handouts including new dates and locations

When the application is filled out online it is sent to CSIA and NFI at the same time for consideration You will receive notification from both organizations when your application has been approved The notification will list the CEUs awarded and instructions on how to ensure that your students will receive CEUs for attending

To apply just visit wwwCSIAorgapplyforCEUs to go to the Continuing Education Units page that will give you all the information and instructions you will need to apply for CEUs as a speaker

Earning CEUs for Articles Written

You may also apply for CEUs if you have written an article for a professional sweeping publication As long as your subject matter falls under one our CEU categories it may be eligible for CEUs To submit your published article for consideration visit wwwCSIAorgapplyforCEUs and follow the instructions online

Writing and having a hearth industry paper or article published may be eligible for CEUs based on the following requirementsThe article mustbull Pertaintothehearthindustryorthe

CCSs scope of work

bull Bepublishedwithinthecertificationcycle

bull Beatleast500wordsinlengthThe author must

bull SubmitapplicationforCEUswithin60daysofpublication

bull Submitacopyofthearticlewith publication name date of publication and word count

bull SubmitthetypeofCEUcategoryorcategories of the article

CEU Information for Speakers and Authors

The Chimney Safety Institute of America has created a new blog titled Wisdom from the Hearth (online at chimneysafetywordpresscom) to help keep homeowners one-step ahead of the potential problems that can plague their fireplaces and chimneys Topics covered on the blog includeEPAcertifiedstoveschimneyswifts winter-preparedness media mentions and moisture content Blogs will be posted at least once weekly throughout the year and twice weekly during the home heating season

If you are interested in blogging for CSIA please contact Melissa Heeke CSIArsquos Director of Communications and Marketing at mheekecsiaorg

Blog submissions are due via email no later than three business days before the day you are scheduled Here are a few tips to keep in mind while bloggingbullPleasekeepblogstoaround300

words or lessbullRemembertotalkinaconversational

voice Be yourself and avoid using jargon

bullSpeakpersonallyandinapositiveup-tempo tone

bullBuildarelationshipwiththereaderwithout trying to sell the CSIA or your company Lists of tips suggestions or creative ideas are also good subjects for drawing in readers

Wisdom from the Hearth

CSIA Introduces New Blog Seeks Guest Bloggers

ConnecticutMichaelOverstreetbullMichaelrsquosChimneyServiceandRestorationbullVernon

IllinoisClayNelsonbullCleanSweepbullCollinsvillePatrickSimmsbullSuperiorChimneyServicesCorpbullLombard

IndianaTravisBeckleybullBeckleyrsquosChimneyServicesbullCoalCity

MichiganScottFreibergbullStanrsquosFireplaceampChimneyServicebullFentonErnieHillbullRockfordChimneyServicebullSouth LyonSueWhitebullRockfordChimneyServicebullSouth Lyon

MinnesotaCaleAndersonbullAirProLLCbullAppleValleyAaronOslundbullJackPixleySweepsbullAndover

AaronRotheringbullDanorsquosChimneySweepbullRochesterZacharyWilliamsbullDanorsquosChimneySweepbullRochester

MissouriJohnVGodfreybullA+ChimneyServicesLLCbullRollaJasonPatrickbullShamrockQualityServicesbullStLouisMitchellSaundersbullAdvancedChimneyTechniquesIncbullJamestown

New YorkJaredGuernseybullHolySmokeStoveFireplaceChimneybullDryden

OhioAnthonyRamseybullEliteChimneySolutionsbullBeavercreek

OklahomaKeithHudginsbullCleanDeanrsquosChimneySweepServicebullTulsa

TravisMcMorrisbullCleanDeanrsquosChimneySweepServicebullTulsa

PennsylvaniaJohnMcDonaldbullChimChimneySweeps-DJCrossIncbullMediaLJosephOchalbullChesterCountyHearthampHomebullElversonKyleBSmithbullChimChimneySweeps-DJCrossIncbullMediaChristopherTStarrbullChimChimneySweeps-DJCrossIncbullMedia

TenneesseJoshDavisbullCustomer1stAirDuctCleaningampChimneySweepbullMilton

TexasBradleyDassonvillebullACContractorsIncbullLongviewChristopherHessbullAtlasChimneybullLeanderAdamJamesbullACContractorsIncbullLongview

ADVERTISEMENT

Congratulations to Our New CSIA Certified Chimney Sweeps

The Chimney Safety Institute of America Inc (CSIA) sponsors theCERTIFIEDCHIMNEY

SWEEPreg certification

program The CERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETYINSTITUTEOFAMERICAreg trademark is a registered trademark of the CSIA and was developed especially for this program and is a symbol of your professionalism understanding of and dedication to your industry Display it with PrideUseitCorrectly

Who may use the Logobull SoleOperatorndashIndividualswho

maintain a sole proprietorship are currently a CSIA Certified Chimney

Sweep have no other employees and have signed the CSIA Code of Ethics are granted a royalty free limited license to usetheCERTIFIEDCHIMNEYSWEEPCHIMNEY SAFETY INSTITUTE OF AMERICAreg Logo

bull PartnershipndashCompaniesorganizedasa partnership are granted a royalty free limitedlicensetousetheCERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETYINSTITUTEOFAMERICALogoregprovided the partner performing the sweeping andor inspection is currently a CSIA Certified Chimney Sweep and signed the CSIA Code of Ethics

bull MultipleEmployeeCompanyndashCompanies with multiple service technicians are granted a royalty free limitedlicensetousetheCERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETY

INSTITUTEOFAMERICAreg Logo provided that at least one individual who is currently CSIA Certified Chimney Sweep and signed the CSIA Code of Ethics is on the job site performingsupervising the sweeping andor inspection If a work order or equivalent document is provided to the customer the CSIA Certified Chimney Sweep must sign the document and clearly printhishercertificationnumbernexttothe signature

If you have questions about the correct useoftheCERTIFIEDCHIMNEYSWEEPCHIMNEY SAFETY INSTITUTE OF AMERICAreg Logo write or call CSIA at 2155CommercialDrivePlainfieldIndiana46168(317)837-5362orfax(317)837-5365emailofficecsiaorg

Using the CSIA Certified Chimney Sweepreg Trademark

QR code generated on httpqrcodelittleidiotbe

Now you can access more of the industryrsquos favorite seminars in a self-paced online format Itrsquos easy with CSIArsquos eLearning program mdash offered every week

Need to renew your CSIA Certified Chimney Sweep credential You

can now earn all of the CEUs entirely online We offer individual

sessions in affordable bundles so you can earn just the CEUs you

need $39 per session $99 for 3 sessions or $149 for 5 sessions

Ready to get started Learn more and register right now

W W W C S I A o r g E L E A r N I N g( 3 1 7 ) 8 3 7 - 5 3 6 2

Good for you your business and your busy schedule

Online review sessions also available weekly

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OCTOBER 12 SWEEPING 25

ProgressivePerksBY DEBBIE CORNELIUS

MEMBERSHIP DEVELOPMENT COORDINATOR

Two Great Ways to Increase Your Income

Money is tight for everyone these days so many of your clients are using credit cards to make necessary repairs and upkeep to their homes This is why it is important to accept credit cards in your business However understanding the fees typically charged to merchants by payment processors can be more than confusing

Complete Merchant Solutions (CMS) one of NCSGrsquos benefit providers will help you understand the various fees charged in a transaction and how you can reduce these fees

Already accepting credit cards Take the time to find out if you are getting the best rates you can by contacting Allan Maughan at 877-267-4324 Ext 132 or email amaughancmsonlinecom

When a person calls your office you have your businessrsquo most important person on the line Someone who is investigating your service needs something and will likely be doing business with you Since many of these prospective customers will be placed on hold Commercials On Hold provides

an excellent way to brand your business and promote your full range of services before they talk to a member of your staff

There are several messages to choose from and NCSG members are eligible for a discount Contact Allen Gaughf at 800-832-4653 Ext 225 or visit wwwCommercialsOnHoldcom

SUPERORDER CUT-OFF

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Saturday Delivery Also AvailableVisit whitecapscom or call 8003352534 for more details

Made in the USA | Est 1998 | 8003352534 | whitecapscom

26 SWEEPING OCTOBER 12

REGION 6

NCSG Charter Members

Paul Bourque Huntsville AL

Don Leavitt San Diego CA

David Harris Broken Arrow Oklahoma

Dan Wheeler Santa Rosa CA

John Cline Menlo Park CA

Dale Meisinger N Augusta SC

Alan Hisey St Louis MO

Eva B Horton Greenwich CT

Harry Richart Hasbrouck Heights NJ

NewNCSGMembers

REGION 3

REGION 2

REGION 5

REGION 4

NCSG REGIONS

REGION 1

Connecticut Vermont Massachusetts New York Maine Rhode Island New Hampshire

REGION 2

Delaware District of Columbia Maryland New Jersey Pennsylvania

REGION 3

Alabama Florida Georgia Mississippi North Carolina South Carolina Tennessee Virginia West Virginia

REGION 4

Illinois Indiana Kentucky Michigan Missouri Ohio

REGION 5

Arkansas Colorado Iowa Kansas Louisiana Minnesota Nebraska New Mexico North Dakota Oklahoma South Dakota Texas Wisconsin

REGION 6

Alaska Arizona California Hawaii Idaho Montana Nevada Oregon Utah Washington Wyoming

MARYLANDGaryCliftbullFire-SafeChimneySweeptGTCliftIncbullPasadena

NEW JERSEYRaymondBondbullMercerCountyChimneyServicesbullHamilton

GEORGIA ArvydasDidasbullAtlantaChimneyWorxLLCbullAtlanta

OHIOMichaelLentzbullEastsideFireplaceampContractingbullCygnet

COLORADOSeanPeckbullAshesAwayLLCbullDurango

CALIFORNIA StevenLovsteenbullOliverTwistChimneySweepandAirCleaningbullHuntington Beach

ErrolDavisbullTheChimneySpecialistbullHuntingtonBeach

OCTOBER 12 SWEEPING 27

The 2012 ndash 2013 offers are being added daily in the ldquoMembers Onlyrdquo section of the NCSG website at wwwNCSGorg So start checking for these new offers each week These coupons will be good until June 30 2013

AirjetDivisionofContinentalIndustriesbullAlphaAmericanCompanybullCondarCompanybullCopperfieldChimneySupplybullDuctCleanersrsquoSupplybullEarthcoreIndustriesLLCbullENERVEXIncbullFiresafeIndustriesbullFireside

DistributorsbullHY-CCompanybullLifetimeChimneybullLindemannChimneySupplybullMattersoftheHearthbullMeyerMachineampEquipmentbullNationalChimneySupplybullOlympiaChimneySupplybullSaverSystemsbullSNEWS-TheChimneySweepNewsbullStoveBuilderInternationalInc(SBI)bullWakefieldBrushbullWohlerUSAIncbullZ-Flex

2012 ndash 2013 SWEEPS ADVANTAGE COUPON PROGRAM

SAVERSYSTEMS

SAVE UP TO $50Purchase 5 gallons Chimney Saver Water Repellent (Water or Solvent-

Base) frac12 gallon CrackMagik Crack Sealant and 5 gallons CrownCoat Brush Grade Crown Repair from your Distributor - $40 Cash Refund by mail

SAVE UP TO $42Buy a 24 lb container of Cre-Away Pro and Cre-Away Applicator from

distributor and receive a FREE Case of 6 (lb) Cre-Away Creosote Modifier by mail

SAVE UP TO $41Purchase 2 cases of 12 (32oz) bottles of ACS and receive a FREE Case of

12 (32oz) bottles of Home amp Hearth Cleaner

STOVE BUILDER INTERNATIONAL INC

SAVE UP TO $ 69FREE Moisture Reader with the purchase of a Flame NXT-1 Wood Stove for

the Month of September and October 2012

HY-C Company

SAVE UP TO $ 75Purchase 30 Draft King or Big Top HY-C chimney caps and receive $75

rebate

SAVE UP TO $ 25Place your first order of HY-C Roof VentGuards or Dryer VentGuards (min

12) and receive a $25 rebate

SAVE UP TO $250 FREE freight on your first Fire Chief Wood Furnace order

LIFETIME CHIMNEY SUPPLY SAVE UP TO $400 Buy one liner kit and get one of equal or lesser value FREE

Share your memories NCSG seeks contributions for the History Project

NCSG is currently working on a history project to help the organization capture

our shared history since the organizationrsquos beginning If you have interesting

information fun photos or official Guild communications that may be of

interest please scan and email them to historyncsgorg Please note Not all

material will make it onto the Guildrsquos timeline but may be included in another

area of the history project

28 SWEEPING OCTOBER 12

hellip when opportunity calls we answer 1-800-875-8118

wwwcomnetmessagecom

Benefits of Answering Service

Award Winning Telephone Agents

Never Miss A Call

Better Time Management

Appointment Scheduling

Affordable

Member Get a Member ProgramGuidelines for IndividualsDid you know that by promoting membership in the NCSG you help the

Guild meet its goals AND you will reap rewards too To take advantage

of potential savings on your next NCSG dues simply visit wwwNCSGorg

to obtain a copy of the membership application form Make sure you put

your name under Item 2 ldquoWho referred you to the NCSGrdquo OR you may

send an email to dcorneliusncsgorg and request that NCSG membership

information be sent on your behalf to people who should join Please

provide the complete contact information ie name address telephone

number and email address if available

Your participation in the Member-Get-A-Member program helps

strengthen the Guildrsquos membership and allows you to win too

bull You get $5000 off membership dues for each new member

(1-4 new members)

bull You get Free membership Dues (equal to 1 year) when you recruit

5+ new members

Save some money on your next NCSG dues by simply promoting

membership in the NCSG at every opportunity you havet

NCSG Membership Referral Reward Guidelines for Non-ProfitsEffective 912012

Your non-profit can benefit when new NCSG Members mention your

organization under Item 2 ldquoWho referred you to the NCSGrdquo on the NCSG

membership application or you may send an email to membership

ncsgorg and request that NCSG membership information be sent on your

behalf to companies who should join Please provide the complete contact

information ie name address telephone number and email address if

available

Eligible Organizations Non-profit organizations (ie State and Regional

Chimney Sweep Guilds HPBA Affiliates)

Referral Reward $100 per New NCSG Voting or Dual Member

Reward Earned Upon receipt of NCSG membership application and

payment (full or first installment)

Reward Paid Paid to the organization within 10 business days of receipt of

membership application and payment

New Member - Has not been a member of the NCSG for at least two (2) years

Refer New Members and Be Rewarded

OCTOBER 12 SWEEPING 29

few years ago I wrote an article about being inspired by our youth Looking at the world around us the challenges we tend to let bog us down domestically as well as around the globe I thought it might be worth sharing some of that information again After all you

donrsquot have to have children of your own to appreciate the immense impact they have had are having and will have on our world If you ever take a moment to look around and notice the influence and passion of our youth you canrsquot help but be motivated by their drive

Sure kids can be a challenge (then again so can adults) but itrsquos often in their inhibitions that they discover a potential that as adults we often forget If we just take a step back from our frustration there is a lot of inspiration we can take from the youth of this world

In 1995 twelve year old Craig Keilburger was distracted during his morning breakfast on his way to the comics section of the newspaper He didnrsquot make it past the first page as he was lured into an article about the exploitation of child labor in Asia He was moved to research the situation and as he did he became increasingly self-motivated to do something about a growing problem throughout the world

Craig asked for some volunteers at school and eleven hands went up As simply as that Free the Children was formed with the passion of twelve 12-year-olds Today a handful of Nobel Peace Prize nominations later Free the Children is the worldrsquos largest network of children helping children through education More than one million youth have been involved in their programs in more than 45 countries These ldquokidsrdquo have built over 450 schools delivered more than 200000 school and health kits to students shipped more than 11 million dollars in medical supplies lobbied corporations to adopt

standard labeling for child-labor free products and improved water and sanitation conditions around the world And thatrsquos just the tip of the iceberg Visit wwwfreethechildrencom to learn more about the inspired commitment of these youth

David B Smith a college student at the University of California-Berkeley was motivated by his own personal struggles and those of his friends Concerned with the local issue of the rising costs of tuition and the lack of affordable housing near campus he formed a group to see what they could do about it Their approach was not to complain and protest but rather to work within the system to affect change

Within the year the group organized the first-ever Cal Lobby Day which brought 150 students to the California State Capital in Sacramento They didnrsquot stand outside and protest Instead they went inside and met with more than 90 percent of the legislature The group got these officials interested engaged and willing to help By the end of the semester they saved students throughout California $93 million by stopping student fees from being raised and they got $30 million earmarked for student housing

Smithrsquos initial success led to the formation of Mobilizeorg (wwwmobilizeorg) whose now national mission it is to educate empower and inspire young people to increase their civic and political participation The grass roots approach that Mobilzeorg uses is to encourage young people to personally meet with their representative decision makers speak their language and negotiate with them using techniques that are familiar to them The legislative strategy of these youth and their associated success mirrors the approach that NCSG encourages among its own members

BY MARK MCSWEENEY CAEEXECUTIVE DIRECTOR

Perspective

Find Your InspirationldquoWhat you do makes a difference and you have to decide

what kind of difference you want to makerdquo ndash Jane Goodall

A

30 SWEEPING OCTOBER 12

A couple of years ago David Smith explained their success this wayhelliprdquoBecause we start at a place that encourages young people to look inside themselves and then project that image of a better world on our society we are facilitating the use of the most powerful energy we have ndash our passionrdquo

Sparks of inspiration from youth are present all around us We just have to be open to them

As many of you know I have had the joy of being involved with Rotary Internationalrsquos youth exchange program This year marks my eighth year coordinating the outbound recruitment placement and orientation activities for my district Over that time I have had the honor of placing almost 70 high school students into 30 different countries around the world As part of the district team I also have the thrill of having worked closely with at least that many students who have traveled to Indiana from their native countries to experience and learn our relative taste of American culture

Working directly with these teens each year I am in awe of their perspective and enthusiasm and I marvel at their drive determination and overwhelming desire to further develop their appreciation of our world community By the age of 18 these young men and women have experienced more of the world around us than most of us will ever know Yet they continue to explore every opportunity they have to fuel their own passion to learn more For them enough is never enough

Thatrsquos exactly what organizations like the National Chimney Sweep Guild and the Chimney Safety Institute of America think about education The best are never satisfied The best are never done learning The best in our industry belong to the Guild and seek certifications in their field not merely for attainment of the credential but rather to feed their desire to continually learn and continually improve

Whether yoursquove been in this business for thirty days or for thirty years you owe it to yourself and to your customers to pursue every chance you can to keep yourself as professionally and technically tuned as possible As the great Aristotle said ldquoAll men by nature desire knowledgerdquo

And lest you think learning is limited to youth I recently read a quote from the swimming trainer of a 73-year-old woman When speaking of her determination the trainer said that she taught him ldquoThere is no age attached to a student that quest is without a numberrdquo

Companies that truly embrace continuous improvement continuously seek opportunities to improve the way they do business ndash operationally as well as technically Be humble enough to recognize that a better way may exist and challenge yourself to find it

You work hard to produce income for your business Your expenses should reflect your companyrsquos strategies Money can be hard to come by and once you get it you donrsquot want to lose it But a smart

business person knows that putting money back into their business is not losing it itrsquos investing it Best of all itrsquos investing it in you in your business

19th century American explorer Robert Perry said ldquoThe time to prepare for your next expedition is when you have just returned from a successful triprdquo This is certainly the case for the exchange students I work with every day and that perseverance is clearly demonstrated by youth like Craig Kielburger and David Smith I truly believe that all of us adults could benefit from spending more time watching and learning from the youth around us

Find your passion and let it ignite you If your flame starts to flicker look for inspiration around you in perhaps the least likely of places Helen Keller once said ldquoLife is either a daring adventure or nothingrdquo Herersquos to you on your expedition

Until next time I continue to wish you every success

Double Locking CrimpRemains StrongYet Very Flexibl e

With No Memo ry

Strong Triple Locking CrimpHolds T ogether Even OnTough Jobs

Horizontal Sides Of CorrugationOffer Added Strengthamp Flexibility

Manufactured by CHIMNEY TECHNIQUE INC

Chim-Pro Interlock Flex

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Chim-Pro RigidADDED SAFETY EFFICIENCY AND VALUE

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Featuring

Visit wwwchim-prolinercom for more detailsbull 2000 Industrial Ave bull Sioux Falls SD 57104

1-800-582-1392

OCTOBER 12 SWEEPING 31

Display Ad Index

Darwin Awards

Have you snapped a photo of a peculiar chimney in your area that made you shake your head in disbelief

Send it to Melissa Heeke at mheekencsgorg for publication in Sweeping Or mail it to NCSG 2155 Commercial Drive Plainfield IN 46168

Page Advertiser Phone Email or Website Address

30 Ahrens Chimney Technique 800-582-1392 ahrenschimneyqwestofficenet

21-24 Chimney Safety Institute of America 317-837-5362 wwwcsiaorg

13 Cobra Chimney Caps 888-463-0636 salescobrachimneycom

28 Communications Network Inc 800-875-8118 tkempercomnetmessagecom

9 Copperfield 800-247-3305 wwwcopperfieldcom

ENERVEX Inc 800-255-2923 infochimneyfanscom5

16 Firesafe Industries Inc 800-545-6607 wwwfiresafeinccom

8 Hose Master 800-221-2319 bobdanielshosemastercom

18 ICP 508-695-7000 wwwchimneycapscom

BC Lifetime Chimney Supply LLC 877-234-7473 wwwlifetimechimneysupplycom

7 Lindemann Chimney Company 800-722-7230 wwwlindemannchimneycom

20 Meyer Machine amp Equipment 800-728-3828 wwwmeyermachinecom

6 National Chimney Supply 800-897-8481 wwwnationalchimneysupplycom

11 Olympia Chimney Supply 800-569-1425 wwwolympiachimneycom

32 Orion Safety Products 800-637-7807 wwwchimfexus

4 Sand Hill Wholesale 800-258-5496 wwwsandhillwholesalecom

3 Smoktite 866-439-0069 wwwsmoktitecom

15 Sweeprsquos Choice 866-880-3473 infosweepsamericacom

25 Whitecaps 800-335-2534 wwwwhitecapscom

19 Wohler 978-750-9876 wwwwohlerusacom

What we have here is your basic palm frawn spark arrestor in Logan Heights San Diego CA Unfortunately (or fortunately depending on how I look at it) my job was across the street and I could not investigate further

Submitted by Eron Armour of Armour Chimney Service in San Diego CA

October 19 2012Albany NYCSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

October 22-26 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

October 29 ndash November 1 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 2 2012CSIA Technology Center CSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

November 5- 9 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 12-16 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

Dates amp Events

Please send notice of your events for NCSG Dates amp Events listings at mmcmahonncsgorg for inclusion here in weekly posts to the discussion list and online at wwwNCSGorgdates The event must be considered educational or informative for the industry (sales events and open houses will not be listed)

32 SWEEPING OCTOBER 12

ClassifiedsGotta chimney question Sizing Codes Call Royal Edwards Make Royal your tech department CALL NOW 813-982-0219 for on-call tech support Continuing Education special bonus ndash ask how you can get the Friday morning E-Blast for FREE CALL NOW 813-982-0219

GasVent Software for Sizing Chimneys only $195 Call 1-800-648-9523 for more info and visit wwwelitesoftcom to download a free trial version

Chimney Sweep business for sale iin the Northern Rocky Mountains of New Mexico Services a large area with three ski resorts in the service area Equipment and signed three year contracts goes with the business Business is well established For pricing and other info please email your questions to ridgeriders1gmailcom

CLASSIFIED ADS FREE FOR NCSG MEMBERSMemberscanrunone35wordclassifiedfreeeachyearRegularlyclassifiedadsare$2wordor$1wordforNCSGmembersClassifiedadsarenon-commissionableandmustbe pre-paid To place a classified ad please contact Megan McMahon at mmcmahonncsgorg or (317) 837-1500

The Original Chimney

Fire Extinguisher

Tested amp Proven to Quickly amp Safely

Extinguish Chimney Fires

u DisplayerShipper Holds 8 Individually

Packed Chimfex

u Available in English-French Packaging

for Canadian Market

ORION SAFETY PRODUCTSEASTON MD 21601

MADE IN USA

This device is not approved or permissible for use as an alternative for fire

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ORDER NOW FOR QUICK DELIVERY

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WWWCHIMFEXUSCOM

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Carbon

Often called the silent killer carbon monoxide is an invisible odorless colorless gas created when fuels (such as gasoline wood coal natural gas propane oil and methane) burn incompletely In the home heating and cooking equipment that burn fuel can be sources of carbon monoxide

FACTSbull A person can be poisoned

by a small amount of CO over a longer period of time or by a large amount of CO over a shorter amount of time

bull In 2005 US fire departments responded to an estimated 61100 non-fire CO incidents in which carbon monoxide was found or an average of seven calls per hour

KKK CO alarms should be installed in a central location outside each sleeping area and on every level of the home and in other locations where required by applicable laws codes or standards For the best protection interconnect all CO alarms throughout the home When one sounds they all sound

KKK Follow the manufacturerrsquos instructions for placement and mounting height

KKK Choose a CO alarm that has the label of a recognized testing laboratory

KKK Call your local fire departmentrsquos non-emergency number to find out what number to call if the CO alarm sounds

KKK Test CO alarms at least once a month replace them according to the manufacturerrsquos instructions

KKK If the audible trouble signal sounds check for low batteries If the battery is low replace it If it still sounds call the fire department

KKK If the CO alarm sounds immediately move to a fresh air location outdoors or by an open window or door Make sure everyone inside the home is accounted for Call for help from a fresh air location and stay there until emergency personnel

KKK If you need to warm a vehicle remove it from the garage immediately after starting it Do not run a vehicle or other fueled engine or motor indoors even if garage doors are open Make sure the exhaust pipe of a running vehicle is not covered with snow

KKK During and after a snowstorm make sure vents for the dryer furnace stove and fireplace are clear of snow build-up

KKK A generator should be used in a well-ventilated location outdoors away from windows doors and vent openings

KKK Gas or charcoal grills can produce CO mdash only use outside

HOMEHEATINGEQUIPMENTHave fuel-burning heating equipment and chimneys inspected by a professional every year before cold weather sets in When using a fireplace open the flue for adequate ventilation Never use your oven to heat your home

MonoxideCarbonMonoxide

SafetySafety

NCSG Innovation 2013 Convention and Trade Show Hotel reservations are now being accepted for NCSG Innovation 2013 at Chateau on the Lake in Branson MO April 4-7 2013 Just call 1-888-333-LAKE (5253) and mention that yoursquore with the National Chimney Sweep Guild to lock in rates starting at $129 for a mountain view and $134 for a lake view

Get ready for some RampR Yoursquore earned it

National Chimney Sweep Guild2155 Commercial DrivePlainfield IN 46168

1209

CALL 877234PIPE

CHIMNEY LINER KIT SPECIALBUY 2 LINER KITSGET 1 FREELiner kit special offer valid on your first order only

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FREESHIPPINGWITH YOUR KITPURCHASE

Page 13: October 2012

12 SWEEPING OCTOBER 12

ave you ever known a successful fisherman or hunter one that could thoroughly enjoy his pursuit and always comes back with his catch or trophy This successful sportsman in pursuing these two endeavors does something truly

unique He makes use of his knowledge of the feeding habits the waking hours and the habitual movements of the object of his pursuit Through research and observation of the prey and using proven techniques from others he learns to think like his prey In business it is no different Successful business operation and growth requires management directed by a thought process like a trophy seeker Success requires us to think like the customer Inability or unwillingness to think like the customer is often a major factor in why business owners fail to achieve maximum success They simply cannot wrap their minds around how the client perceives their business their service or their product The view of the forest is quite simply blocked by the trees

So how do you think like the customer To start with spend a few minutes considering how a client sees your business Ask yourself ldquoIf I were a customer would I buy from merdquo Search out each positive and each negative Where are there areas that need work This is not a fleeting glance This has to be a very probing examination and it is hard work Prepare yourself to be confronted by a few sacred cows The tendency will be to look for something big but in reality you are looking for many small things

This can be a difficult task because we are so close to the business But we can make it a bit easier by breaking it down into modules or small sections Remember the only way to eat an elephant is one bite at a time

Letrsquos start with marketing Ask yourself if you use terms the consumer commonly understands For instance as chimney sweeps we are familiar with terms such as damper fire brick flue flue tile chase crown etc However as we put together our marketing strategies we need to take into account that the majority of our clients probably do not understand what we are talking about when we use this terminology

The damper in a fireplace is a good example When asking a group of sweeps what the consumer commonly calls that door at the top of the fireplace that is opened and closed the answer is the ldquofluerdquo (if you are southern itrsquos the ldquofluterdquo) Itrsquos easy to see how terms we use can actually confuse our clients Another term the consumer may use for this is ldquoMy draft donrsquot open rightrdquo and any number of other terms A confused consumer is often one that cannot complete or even start the buying process The effect is we are forced to spend our time answering questions just because we did not use simple enough language in our presentation Confusing our clients has a huge downside It is apt to cause our clients to be hesitant or even unwilling to take the action needed to correct a chimney-related issue It is helpful to anticipate where your customer may have the wrong words in their head and use descriptive phrases instead of industry terminology And worst of all they decide to continue shopping instead of making the buying decision Donrsquot feel bad These marketing issues are not just found with chimney service companies Many other business face similar challenges Instead of marketing to their customers they unwittingly end up marketing to their competition The competitor is really the one who sees the message understands the marketing message and potential customers are left out in the cold to try to figure out what it all means HMMMM do you think that is why over 90 of consumers in the USA (my unofficial numbers) are still confused about chimneys Herersquos a handy tool for working through this problem Seek out advice from people who know nothing about your business Form a focus group of acquaintances or (non-sweep) business contacts in your community and find out from them what would attract them to use your business This is a common practice with large businesses and corporations They test markets to get a feel for what the consumer thinks The goal is to avoid the traps that happen when you make assumptions about your customer base rather than finding out how they really think These traps cost money energy and time Quite honestly the business owner is just too close to the business to formulate the needed message It is just the way it is I know this is hard to believe but chimney performance maintenance and safety are not on the forefront of the consumer mind today

BY JERRY ISENHOUR OF CHIMNEY amp VENTING

CONSULTANTS IN CONCORD NCCoachrsquos Corner

The

Think Like The Customer

H

OCTOBER 12 SWEEPING 13

However it is much more than simply the marketing It includes the marketing message the phone scripting the procedures your service crews follow the way you follow up with quotes and reports It is each and every way you communicate with the client The simple paperwork you give on a job such as the inspection results is likely the most important part of the marketing process THIS is what may well take your customer from a small expenditure to one that we would classify as a TROPHY Doing this well is one of the things that separates the success stories from those that are missing the mark It boils down to understanding what the consumer is looking for and then providing the ldquocustomer experiencerdquo they are seeking What is the advice for this month Stop for a minute and look at your business from the perspective of a prospective client Ask yourself ldquoWOULD I DO BUSINESS WITH MErdquo Look at your written communication with your customers think about your conversations with them WOULD YOU BUY FROM YOU Would you be drawn as a customer to your business Or are your competitors getting your trophies I can guarantee that the folks who are selling to you are doing this

In this free enterprise system folks this is a tool for success Go for it with my best wishes for a successful fourth quarter of 2012 Apply yourself and remember the only person that can make that happen is the man in the mirror It is all up to you

The ball is in your court Just remember one of the important things about the trophy hunter or fisherman experience HE ENJOYS HIS PURSUIT He shows otherrsquos his trophies with pride it was a pure joy for him to obtain them Letrsquos make business and success fun

About the Author Jerry Isenhour an industry consultant coach and educator contributes this monthly article in Sweeping as a service to the industry For more information about how Jerry and his team can assist you and your team in the journey to successfully rise to the next level with your business take a look at his web site wwwchimneyandventingconsultantscom He can be contacted at jerrychimneyandventingconsultantscom or by phone at (704) 425-0217 See Jerryrsquos weekly video business tips on his Facebook page Chimney amp Venting Consultants

14 SWEEPING OCTOBER 12

Of Course I can Build You a Chimney

W e were recently called by someone who wanted us to install a chimney and wood stove in her back yard shop After parking the homeowner met me outside and we walked into the back yard shop to access the

chimney and stove installation After going over all the details and making sure we both understood what needed to be done so her shop could be nice and toasty she asked me to take a look at the stack stone chimney at her house She stated that the exterior was starting to crack As I had pulled into their driveway it was easy to see that their brick home had recently been remodeled and there was a newly-constructed stack stone chimney on the exterior wall facing the drive Immediately something odd had caught my eye My attention was drawn to the top of the chimney which appeared to have a black crown Remembering this I was more than happy to take a look

As we walked up to the chimney a few other things appeared strange to me The two-story chimney appeared too narrow and on top was a 13 x 13 chimney cap I asked the homeowner if the fireplace and chimney was constructed with block and she said ldquoYes up until this pointrdquo She indicated right where the rock was cracking I asked what material the rest of the chimney was constructed with and she replied ldquoOh the builder just framed it with 2 x 4s and plywood and insulated as you would the rest of the home He done a good job We were so proud we took pictures during constructionrdquo

Asking these questions not only helped with my understanding of the construction but also helped the homeowner see the potential fire hazard This chimney is now being torn down and rebuilt properly

Whatrsquos in your neighborhood

Chimney Sense DENNIS DOBBS NCSG

TECHNICAL ADVISORY CHAIR

OCTOBER 12 SWEEPING 15

t is imperative that you remain mentally physically and financially strong and secure to continue to support your family and business Letrsquos call this your life valuation

It seems to me that too many business owners work in the trenches sacrificing a big part of their lives forgetting about their life valuation Or it seems many are consciously postponing their life valuation until they near retirement What is wrong with living your life today AND when you retire

Taking the steps to allow yourself to enjoy your life NOW can lead to an unexpected but ideal side effect

Perhaps you need to do nothing more than make sure you leave work at a specified time to get to an intellectually-stimulating event or a place to relax or perhaps a physical exercise activity Do you belong to an organization group or club where everyone knows your name

Do you have the time to watch your children or other family members children participate in sports events plays or similar activities Or do you volunteer your time in your community church or NCSG

Would you like to take a few weeks or months off during the year and enjoy your life without worrying about your business running aground

If you decide that any of the above is a priority then you should have conviction to make it happen Better time management could help but chances are you need to increase cash flow to make this happen

Hiring a sales representative and implementing a new marketing

program can help boost sales and cash flow Perhaps an operations manager can help you achieve your goal Would that entail implementing systems and training

Hiring an outside coach or consultant can provide the expertise and rdquoextrardquo time commitment you simply do not have to help develop a strategy and tactics to rdquogit er dunrdquo Give up a little control in areas you do not have time to address and watch the rewards come your way

How you get there isnrsquot important What is important is that you know why you want to add resources to your business NOW to allow yourself to live your life NOW without losing all of your time and reducing the possibility of an emotionally draining burn out

AND AS ALWAYS

uuml Direct Vent Pro uuml Pellet Vent Prouuml Class ADuraTech

bull Same Day Shipment bull 16 Toll Free Lines To Assist You bullbull Proud Supplier Member To The NCSG bull

Serving Sweeps for 35+ Years

LARGEST INVENTORY

LOWEST PRICES

HEADQUARTERS

Itrsquos In Stock

1-866-880-3473

Business Valuation How About Life Valuation

BY BRIAN NOE CHFCreg CLTC

I

16 SWEEPING OCTOBER 12

ldquoMy company uses most products available to chimney contractors but Firesafersquos products and systems are hands-down the very best and the most profitable Great technical support and their constant improvements make the products even better which makes my company stand out over my competitionrdquo Kevin Knight Chadds Ford Chimney Sweeps PA

TO order call 800 TO order call 800--545545--66076607

infofiresafeinccom infofiresafeinccom wwwfiresafeinccomwwwfiresafeinccom

FireFireGuardGuard Ceramic mortar jointCeramic mortar jointCeramic mortar joint amp resurfacing systemamp resurfacing systemamp resurfacing system

PatentedPatented The most advanced chimney liner in the world

reg

CrownGuardCrownGuard Severe weather crown repair amp protectionSevere weather crown repair amp protection

Centering system for metal chimney liners

What is the interesting and unexpected side effect of putting your life first in the now

You have also increased the value of your business

Think about it ndash why wait until you are thinking about retirement to increase your business valuation to live your life As you near retirement the cost to increase your business valuation is expected to be higher As you near retirement will your energy level to accomplish this be lower

Will you be able to enjoy the same level of activity in your lifestyle when you approach retirement as you do now

Regardless of where you are in your life and business cycle what you have and have not done it will only take a few hours to commit yourself to increase your life valuation

Your increase in your business valuation will shortly follow

Let Life Happen ndash Enjoy It

About the Author Brian Noe of MW Financial Group Ltd was a guest speaker at the NCSG 2011 convention held in Hartford CT where he discussed How to Get Out of Business and The Economy and Animal Spirits Brian has a son Eric who served four years in the US Army Eric is ranked first in his class with a degree in Computer Science is working in his field and plans on attending graduate school in 2013 His daughter Kara recently graduated undergraduate school with distinction and is planning to attend graduate school to become a Physiciansrsquo Assistant Brian thoroughly enjoys helping others spend more time with their families and friends while becoming financially successful He can be reached at (860) 606-0834 or Brian_NoeMWFinancialcom

OCTOBER 12 SWEEPING 17

he most important thing to remember about customer communications is that it is decidedly a two way street Naturally you want to get your message out clearly and powerfully But it is arguably even more important that you hear what

your customers have to say to you As Bill Gates points out ldquoyour most unhappy customers are your greatest source of learningrdquo

The best approach to all customer communications is to think of your customers as more than just jobs for you more than just income sources Rather start to think of them as advisors mentors and critics to be listened to carefully thoughtfully and closely Sure listen to praise when you have earned it but listen even closer to criticism

When a customer criticizes your business he is in effect helping you make it better He is telling you what perhaps no one else will tell you He is telling you what you need to improve He is telling you how to be even more competitive and that is something you always want to hear Right

lsquoThatrsquos all well and good but how and when do I collect that input from my customersrsquo you ask Good question First realize that itrsquos not just you that will be collecting customer feedback Everyone in your organization who has any customer contact whatsoever is on that team That means all those people need to be trained in what to do to optimize that effort

Here are the kind of things they should have their antennae fine tuned forbull Anywordstoneorattitudefromacustomerthatmighteven

gently imply they are not completely happy with something about your business

bull Anysuggestionsforhowyoucouldmakethingsbetternomatter how weird or outlandish they might seem initially

bull Anyproblemwhatsoeverthecustomermayhaveencountered with your service no matter how trivial it may appear

bull Andofcourseanyangryresponsesaccusationsorcomplaints from customers

And these signs should be on your radar from the very first contact

If you or your employees view any of the above as even minor annoyances you have missed a huge huge opportunity to learn something about your business and to become increasingly competitive

Okay wersquove heard the complaints Now how do we respondFirst of all no matter what the situation no matter how angry or even abusive the customer is listen carefully to the complaint Ask questions to clarify that you have completely understood it Never take it personally You only want to help now

Once you are established in the role of ally your customer will relax and become more reasonable because he will know you are trying to help At this juncture at the very least you have created a customer who knows you are on his side and will honestly and openly address the issue And that is a very big win for you

But even if the customer remains unreasonable pay close attention to what he is telling you There are apt to be diamonds in his invective along with the mud

It is a great idea to log every complaint and I mean every complaint no matter how small This has to be done consistently and should be done immediately after the complaint has been heard By doing this you create a list of areas of potential weakness in your company to address And the sooner they are addressed the better If the same complaint resurfaces repeatedly then clearly it has not been adequately fixed

Fixes should involve everyone in the company because everyone needs to be on the same page all the time about what it is the company is striving to achieve And this way everyone gets to be a problem solver as well as a problem reporter That makes work a lot more enjoyable

Hey it sounds easy But it will never happen unless you give it your full attention It will never happen unless everyone in the company is tuned in and trained Believe me the results are well worth the effort because yoursquoll all be able to watch the company get better and better And the real bonus is when you make things better and better for your customers you make them better and better for you and your employees at the same time Itrsquos kind of magical that way

Go for it

The Feedback Loop

BY GREG POLAKOW OF COPPERFIELD

T

18 SWEEPING OCTOBER 12

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Model WSA-TDWfor air cooled chimney

the authenticPO Box B Attleboro Falls MA 02763 (508) 695-7000 Fax (508) 695-4209wwwchimneycapscom

Improved Consumer Products Available from leading distributors nationwide

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Although there

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many attempts

to copy it over

the past almost

40 years there

is only one regWeatherShield

Always ask for it

by name and

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of authenticity

on the top of

the cap

bull The industry standard for keeping out squirrels birds leaves and other debris

bull Works with single wall double wall triple wall or masonry chimneys

bull Sizes available from 3rdquo to 30+rdquo custom and oversize can be ordered Air cooled and non-air cooled 100 made in USA

bull Standard construction is 100 austenitic stainless steel also available in other alloys including copper and Type 316 for marinecoal appliances

bull Our pioneering work in chimney technology and metallurgy has made us a trusted source for products and problem-solving information

The Financial Impact of Customer ServiceDonrsquot take customer service for granted - the financial impact is huge

BY ERROL ALLEN

Customer service is what drives the success of the any business Some would surely say ldquoNo Errol a great product or service concept drives the success of any businessrdquo

While that statement is somewhat true a great product or service concept without great customer service is like expecting your beautiful garden flowers to flourish without your giving attention to them

I have often found that you donrsquot get upper managementrsquos or the ownerrsquos full attention regarding customer service unless you provide the financial impact to the company Customer service has a dual role as it both creates and preserves revenue

Let me explain why I believe this to be true

Customer service creates revenue via the word of mouth avenue When a great product or service is coupled with great customer service your customers become your ambassadors Their willingness to speak positively about your business leads to additional customers thereby creating additional revenue Recent research by the Technical Assistance Research Program (TARP) indicates that for every ten people hearing either positive or negative ldquoword of mouthrdquo information one person takes action

That one new customer should they receive the level of service expected will in turn keep the positive ldquoword of mouthrdquo cycle in motion Another form of revenue creation as a result of great

C

OCTOBER 12 SWEEPING 19

See for yourself

Wohler VIS SeriesThe Revolution in Visual Inspection Technology

bull 360deg pan- and 180deg tiltable camera eyebull Easily negotiates 90deg-bendsbull LED lighting illuminates the darkest environmentsbull Digital distance measuringbull Effortlessly inspect pipework air ducts vents cracks welding seams gaskets and much morebull Prevent problems before they occur

Wohler USA Inc bull 978-750-9876wwwwohlerusacom

Measure distance

BrilliantLED Screen

Pan amp TiltCamera

The Measure of Technologycustomer service are price increases TARP has also studied the impact of price increases on the customerrsquos willingness to continue to do business with companies In a study of the banking industry only 10 percent of survey respondents who had not experienced a customer service related problem expressed dissatisfaction with an increase in fees and charges This means that 90 percent of survey respondents were okay with the price increases due to the level of customer service provided by their particular bank

In regards to customer service acting as a revenue preserver there is one question that must be answered before we continue That question is - How much is your customer worth to your business Whether your company is small or large the need to determine what your customer is worth to your business is critical when calculating the amount of revenue being preserved by addressing customer service related issues For example if your business has 1000 customers and the average annual revenue generated by each customer is $400 If 10 percent of those customers experience customer service related problems thatrsquos 100 customers Bear with me as we start the calculations Now letrsquos assume that 50 of those customers donrsquot even bother to complain they just simply go away

Their decision to leave without complaining represents $20000 in lost revenue What about the other 50 that do complain Letrsquos say that yoursquore able to satisfy 40 (20) 40 (20) become frustrated with your attempts to satisfy and 20 (10) remain dissatisfied So now letrsquos consider the repurchase behavior of those complaining customers Should 10 (2) of the customers that yoursquore able to satisfy after they complain decide not to repurchase that represents $800 in lost revenue

In the frustrated with your attempts to satisfy group 25 (5) discontinue purchases with your company which represents $2000 in revenue On to the customers that remain dissatisfied after complaining - 60 (6) of this group decide not to repurchase from your company which means an additional $2400 in lost revenue The total potential annual revenue lost in this scenario is $25200 Wait therersquos more Remember the ldquoword of mouthrdquo factor discussed earlier

These dissatisfied customers will tell others about their experience with your company In this scenario when you consider the 50 customers

20 SWEEPING OCTOBER 12

$12900 as shown(includes trailer)

Click or Call to hear how Meyer Machine amp Equipment

can help YOU

YOU CLEAN CHIMNEYSWHY NOT CLEAN DUCTS

that left without complaining add the 13 customers that complained yet decided not to repurchase thatrsquos 63 customers who have the potential to utilize negative ldquoword of mouthrdquo marketing If these dissatisfied customers tell 10 additional people about their experiences (630 people) and 1 in 10 acts on the information (63 people) therersquos potential revenue missed due to dissatisfied customers

Even if the new customers average annual purchases equals $300 yoursquore still possibly facing $18900 in lost potential revenue Donrsquot forget about the cost side of poor customer service - the employee costs to resolve customer complaints and the material costs when rework is required to satisfy the customer Take this example and apply your real numbers to determine the financial impact to your business Whew Lotrsquos of calculations but itrsquos definitely worth it when it comes to determining the financial impact of customer service

The key to preserving revenue is to

1 Be consistent in your service delivery

and

2 Encourage your customers to complain

Consistency in your service delivery leads to loyalty less complaints and even more important fewer reasons for the silent defections of the non-complainers Encourage your customers to complain as this gives you an opportunity to retain their business The example above illustrates the financial impact of non-complaining customers Offer multiple ways to complain - at the point of purchase on your website via chat 1-800 s Donrsquot forget to monitor social media for comments regarding your company and respond to the complaints in a timely manner Remember donrsquot take customer service for granted The financial impact is huge

About the AuthorErrol Allen has over 25 years of experience in the customer service industry including 13 years in a management role Having held positions as an Internal Customer Service Consultant Call Center Quality Manager and Operations Analyst Errol understands the need for a ldquosystemsrdquo orientation to providing excellent customer service Errol has also designed customer service training programs for the ldquofront linerdquo associate to ensure employee confidence when interacting with customers He is a member of the American Society of Quality which promotes the practical application of quality knowledge across multiple industries Info httpwwwerrolallenconsultingcom (This article first appeared online at wwwcustomerservicemanagercom)

CSIA Update wwwCSIAorg

Publication for CSIA Certified Chimney Sweepregs

ADVERTISEMENT

By Donna Kasmer CSIA Certification Coordinator

Speakers and authors can use the online CEU Application for Course Credit to submit classes and articles for consideration by CSIA and NFI

Applying for Course Credit

Each course instructor must submit a CEU Application for Course Credit for approval each time a class is presented If the course objective summary and instructor qualifications have not changed dates and locations may be added to the original application within the two-year cycle After two years all courses must be resubmitted with new outlines and handouts including new dates and locations

When the application is filled out online it is sent to CSIA and NFI at the same time for consideration You will receive notification from both organizations when your application has been approved The notification will list the CEUs awarded and instructions on how to ensure that your students will receive CEUs for attending

To apply just visit wwwCSIAorgapplyforCEUs to go to the Continuing Education Units page that will give you all the information and instructions you will need to apply for CEUs as a speaker

Earning CEUs for Articles Written

You may also apply for CEUs if you have written an article for a professional sweeping publication As long as your subject matter falls under one our CEU categories it may be eligible for CEUs To submit your published article for consideration visit wwwCSIAorgapplyforCEUs and follow the instructions online

Writing and having a hearth industry paper or article published may be eligible for CEUs based on the following requirementsThe article mustbull Pertaintothehearthindustryorthe

CCSs scope of work

bull Bepublishedwithinthecertificationcycle

bull Beatleast500wordsinlengthThe author must

bull SubmitapplicationforCEUswithin60daysofpublication

bull Submitacopyofthearticlewith publication name date of publication and word count

bull SubmitthetypeofCEUcategoryorcategories of the article

CEU Information for Speakers and Authors

The Chimney Safety Institute of America has created a new blog titled Wisdom from the Hearth (online at chimneysafetywordpresscom) to help keep homeowners one-step ahead of the potential problems that can plague their fireplaces and chimneys Topics covered on the blog includeEPAcertifiedstoveschimneyswifts winter-preparedness media mentions and moisture content Blogs will be posted at least once weekly throughout the year and twice weekly during the home heating season

If you are interested in blogging for CSIA please contact Melissa Heeke CSIArsquos Director of Communications and Marketing at mheekecsiaorg

Blog submissions are due via email no later than three business days before the day you are scheduled Here are a few tips to keep in mind while bloggingbullPleasekeepblogstoaround300

words or lessbullRemembertotalkinaconversational

voice Be yourself and avoid using jargon

bullSpeakpersonallyandinapositiveup-tempo tone

bullBuildarelationshipwiththereaderwithout trying to sell the CSIA or your company Lists of tips suggestions or creative ideas are also good subjects for drawing in readers

Wisdom from the Hearth

CSIA Introduces New Blog Seeks Guest Bloggers

ConnecticutMichaelOverstreetbullMichaelrsquosChimneyServiceandRestorationbullVernon

IllinoisClayNelsonbullCleanSweepbullCollinsvillePatrickSimmsbullSuperiorChimneyServicesCorpbullLombard

IndianaTravisBeckleybullBeckleyrsquosChimneyServicesbullCoalCity

MichiganScottFreibergbullStanrsquosFireplaceampChimneyServicebullFentonErnieHillbullRockfordChimneyServicebullSouth LyonSueWhitebullRockfordChimneyServicebullSouth Lyon

MinnesotaCaleAndersonbullAirProLLCbullAppleValleyAaronOslundbullJackPixleySweepsbullAndover

AaronRotheringbullDanorsquosChimneySweepbullRochesterZacharyWilliamsbullDanorsquosChimneySweepbullRochester

MissouriJohnVGodfreybullA+ChimneyServicesLLCbullRollaJasonPatrickbullShamrockQualityServicesbullStLouisMitchellSaundersbullAdvancedChimneyTechniquesIncbullJamestown

New YorkJaredGuernseybullHolySmokeStoveFireplaceChimneybullDryden

OhioAnthonyRamseybullEliteChimneySolutionsbullBeavercreek

OklahomaKeithHudginsbullCleanDeanrsquosChimneySweepServicebullTulsa

TravisMcMorrisbullCleanDeanrsquosChimneySweepServicebullTulsa

PennsylvaniaJohnMcDonaldbullChimChimneySweeps-DJCrossIncbullMediaLJosephOchalbullChesterCountyHearthampHomebullElversonKyleBSmithbullChimChimneySweeps-DJCrossIncbullMediaChristopherTStarrbullChimChimneySweeps-DJCrossIncbullMedia

TenneesseJoshDavisbullCustomer1stAirDuctCleaningampChimneySweepbullMilton

TexasBradleyDassonvillebullACContractorsIncbullLongviewChristopherHessbullAtlasChimneybullLeanderAdamJamesbullACContractorsIncbullLongview

ADVERTISEMENT

Congratulations to Our New CSIA Certified Chimney Sweeps

The Chimney Safety Institute of America Inc (CSIA) sponsors theCERTIFIEDCHIMNEY

SWEEPreg certification

program The CERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETYINSTITUTEOFAMERICAreg trademark is a registered trademark of the CSIA and was developed especially for this program and is a symbol of your professionalism understanding of and dedication to your industry Display it with PrideUseitCorrectly

Who may use the Logobull SoleOperatorndashIndividualswho

maintain a sole proprietorship are currently a CSIA Certified Chimney

Sweep have no other employees and have signed the CSIA Code of Ethics are granted a royalty free limited license to usetheCERTIFIEDCHIMNEYSWEEPCHIMNEY SAFETY INSTITUTE OF AMERICAreg Logo

bull PartnershipndashCompaniesorganizedasa partnership are granted a royalty free limitedlicensetousetheCERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETYINSTITUTEOFAMERICALogoregprovided the partner performing the sweeping andor inspection is currently a CSIA Certified Chimney Sweep and signed the CSIA Code of Ethics

bull MultipleEmployeeCompanyndashCompanies with multiple service technicians are granted a royalty free limitedlicensetousetheCERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETY

INSTITUTEOFAMERICAreg Logo provided that at least one individual who is currently CSIA Certified Chimney Sweep and signed the CSIA Code of Ethics is on the job site performingsupervising the sweeping andor inspection If a work order or equivalent document is provided to the customer the CSIA Certified Chimney Sweep must sign the document and clearly printhishercertificationnumbernexttothe signature

If you have questions about the correct useoftheCERTIFIEDCHIMNEYSWEEPCHIMNEY SAFETY INSTITUTE OF AMERICAreg Logo write or call CSIA at 2155CommercialDrivePlainfieldIndiana46168(317)837-5362orfax(317)837-5365emailofficecsiaorg

Using the CSIA Certified Chimney Sweepreg Trademark

QR code generated on httpqrcodelittleidiotbe

Now you can access more of the industryrsquos favorite seminars in a self-paced online format Itrsquos easy with CSIArsquos eLearning program mdash offered every week

Need to renew your CSIA Certified Chimney Sweep credential You

can now earn all of the CEUs entirely online We offer individual

sessions in affordable bundles so you can earn just the CEUs you

need $39 per session $99 for 3 sessions or $149 for 5 sessions

Ready to get started Learn more and register right now

W W W C S I A o r g E L E A r N I N g( 3 1 7 ) 8 3 7 - 5 3 6 2

Good for you your business and your busy schedule

Online review sessions also available weekly

ADVERTISEMENT

OCTOBER 12 SWEEPING 25

ProgressivePerksBY DEBBIE CORNELIUS

MEMBERSHIP DEVELOPMENT COORDINATOR

Two Great Ways to Increase Your Income

Money is tight for everyone these days so many of your clients are using credit cards to make necessary repairs and upkeep to their homes This is why it is important to accept credit cards in your business However understanding the fees typically charged to merchants by payment processors can be more than confusing

Complete Merchant Solutions (CMS) one of NCSGrsquos benefit providers will help you understand the various fees charged in a transaction and how you can reduce these fees

Already accepting credit cards Take the time to find out if you are getting the best rates you can by contacting Allan Maughan at 877-267-4324 Ext 132 or email amaughancmsonlinecom

When a person calls your office you have your businessrsquo most important person on the line Someone who is investigating your service needs something and will likely be doing business with you Since many of these prospective customers will be placed on hold Commercials On Hold provides

an excellent way to brand your business and promote your full range of services before they talk to a member of your staff

There are several messages to choose from and NCSG members are eligible for a discount Contact Allen Gaughf at 800-832-4653 Ext 225 or visit wwwCommercialsOnHoldcom

SUPERORDER CUT-OFF

LATEstock ground

orders placed bystock freight

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Saturday Delivery Also AvailableVisit whitecapscom or call 8003352534 for more details

Made in the USA | Est 1998 | 8003352534 | whitecapscom

26 SWEEPING OCTOBER 12

REGION 6

NCSG Charter Members

Paul Bourque Huntsville AL

Don Leavitt San Diego CA

David Harris Broken Arrow Oklahoma

Dan Wheeler Santa Rosa CA

John Cline Menlo Park CA

Dale Meisinger N Augusta SC

Alan Hisey St Louis MO

Eva B Horton Greenwich CT

Harry Richart Hasbrouck Heights NJ

NewNCSGMembers

REGION 3

REGION 2

REGION 5

REGION 4

NCSG REGIONS

REGION 1

Connecticut Vermont Massachusetts New York Maine Rhode Island New Hampshire

REGION 2

Delaware District of Columbia Maryland New Jersey Pennsylvania

REGION 3

Alabama Florida Georgia Mississippi North Carolina South Carolina Tennessee Virginia West Virginia

REGION 4

Illinois Indiana Kentucky Michigan Missouri Ohio

REGION 5

Arkansas Colorado Iowa Kansas Louisiana Minnesota Nebraska New Mexico North Dakota Oklahoma South Dakota Texas Wisconsin

REGION 6

Alaska Arizona California Hawaii Idaho Montana Nevada Oregon Utah Washington Wyoming

MARYLANDGaryCliftbullFire-SafeChimneySweeptGTCliftIncbullPasadena

NEW JERSEYRaymondBondbullMercerCountyChimneyServicesbullHamilton

GEORGIA ArvydasDidasbullAtlantaChimneyWorxLLCbullAtlanta

OHIOMichaelLentzbullEastsideFireplaceampContractingbullCygnet

COLORADOSeanPeckbullAshesAwayLLCbullDurango

CALIFORNIA StevenLovsteenbullOliverTwistChimneySweepandAirCleaningbullHuntington Beach

ErrolDavisbullTheChimneySpecialistbullHuntingtonBeach

OCTOBER 12 SWEEPING 27

The 2012 ndash 2013 offers are being added daily in the ldquoMembers Onlyrdquo section of the NCSG website at wwwNCSGorg So start checking for these new offers each week These coupons will be good until June 30 2013

AirjetDivisionofContinentalIndustriesbullAlphaAmericanCompanybullCondarCompanybullCopperfieldChimneySupplybullDuctCleanersrsquoSupplybullEarthcoreIndustriesLLCbullENERVEXIncbullFiresafeIndustriesbullFireside

DistributorsbullHY-CCompanybullLifetimeChimneybullLindemannChimneySupplybullMattersoftheHearthbullMeyerMachineampEquipmentbullNationalChimneySupplybullOlympiaChimneySupplybullSaverSystemsbullSNEWS-TheChimneySweepNewsbullStoveBuilderInternationalInc(SBI)bullWakefieldBrushbullWohlerUSAIncbullZ-Flex

2012 ndash 2013 SWEEPS ADVANTAGE COUPON PROGRAM

SAVERSYSTEMS

SAVE UP TO $50Purchase 5 gallons Chimney Saver Water Repellent (Water or Solvent-

Base) frac12 gallon CrackMagik Crack Sealant and 5 gallons CrownCoat Brush Grade Crown Repair from your Distributor - $40 Cash Refund by mail

SAVE UP TO $42Buy a 24 lb container of Cre-Away Pro and Cre-Away Applicator from

distributor and receive a FREE Case of 6 (lb) Cre-Away Creosote Modifier by mail

SAVE UP TO $41Purchase 2 cases of 12 (32oz) bottles of ACS and receive a FREE Case of

12 (32oz) bottles of Home amp Hearth Cleaner

STOVE BUILDER INTERNATIONAL INC

SAVE UP TO $ 69FREE Moisture Reader with the purchase of a Flame NXT-1 Wood Stove for

the Month of September and October 2012

HY-C Company

SAVE UP TO $ 75Purchase 30 Draft King or Big Top HY-C chimney caps and receive $75

rebate

SAVE UP TO $ 25Place your first order of HY-C Roof VentGuards or Dryer VentGuards (min

12) and receive a $25 rebate

SAVE UP TO $250 FREE freight on your first Fire Chief Wood Furnace order

LIFETIME CHIMNEY SUPPLY SAVE UP TO $400 Buy one liner kit and get one of equal or lesser value FREE

Share your memories NCSG seeks contributions for the History Project

NCSG is currently working on a history project to help the organization capture

our shared history since the organizationrsquos beginning If you have interesting

information fun photos or official Guild communications that may be of

interest please scan and email them to historyncsgorg Please note Not all

material will make it onto the Guildrsquos timeline but may be included in another

area of the history project

28 SWEEPING OCTOBER 12

hellip when opportunity calls we answer 1-800-875-8118

wwwcomnetmessagecom

Benefits of Answering Service

Award Winning Telephone Agents

Never Miss A Call

Better Time Management

Appointment Scheduling

Affordable

Member Get a Member ProgramGuidelines for IndividualsDid you know that by promoting membership in the NCSG you help the

Guild meet its goals AND you will reap rewards too To take advantage

of potential savings on your next NCSG dues simply visit wwwNCSGorg

to obtain a copy of the membership application form Make sure you put

your name under Item 2 ldquoWho referred you to the NCSGrdquo OR you may

send an email to dcorneliusncsgorg and request that NCSG membership

information be sent on your behalf to people who should join Please

provide the complete contact information ie name address telephone

number and email address if available

Your participation in the Member-Get-A-Member program helps

strengthen the Guildrsquos membership and allows you to win too

bull You get $5000 off membership dues for each new member

(1-4 new members)

bull You get Free membership Dues (equal to 1 year) when you recruit

5+ new members

Save some money on your next NCSG dues by simply promoting

membership in the NCSG at every opportunity you havet

NCSG Membership Referral Reward Guidelines for Non-ProfitsEffective 912012

Your non-profit can benefit when new NCSG Members mention your

organization under Item 2 ldquoWho referred you to the NCSGrdquo on the NCSG

membership application or you may send an email to membership

ncsgorg and request that NCSG membership information be sent on your

behalf to companies who should join Please provide the complete contact

information ie name address telephone number and email address if

available

Eligible Organizations Non-profit organizations (ie State and Regional

Chimney Sweep Guilds HPBA Affiliates)

Referral Reward $100 per New NCSG Voting or Dual Member

Reward Earned Upon receipt of NCSG membership application and

payment (full or first installment)

Reward Paid Paid to the organization within 10 business days of receipt of

membership application and payment

New Member - Has not been a member of the NCSG for at least two (2) years

Refer New Members and Be Rewarded

OCTOBER 12 SWEEPING 29

few years ago I wrote an article about being inspired by our youth Looking at the world around us the challenges we tend to let bog us down domestically as well as around the globe I thought it might be worth sharing some of that information again After all you

donrsquot have to have children of your own to appreciate the immense impact they have had are having and will have on our world If you ever take a moment to look around and notice the influence and passion of our youth you canrsquot help but be motivated by their drive

Sure kids can be a challenge (then again so can adults) but itrsquos often in their inhibitions that they discover a potential that as adults we often forget If we just take a step back from our frustration there is a lot of inspiration we can take from the youth of this world

In 1995 twelve year old Craig Keilburger was distracted during his morning breakfast on his way to the comics section of the newspaper He didnrsquot make it past the first page as he was lured into an article about the exploitation of child labor in Asia He was moved to research the situation and as he did he became increasingly self-motivated to do something about a growing problem throughout the world

Craig asked for some volunteers at school and eleven hands went up As simply as that Free the Children was formed with the passion of twelve 12-year-olds Today a handful of Nobel Peace Prize nominations later Free the Children is the worldrsquos largest network of children helping children through education More than one million youth have been involved in their programs in more than 45 countries These ldquokidsrdquo have built over 450 schools delivered more than 200000 school and health kits to students shipped more than 11 million dollars in medical supplies lobbied corporations to adopt

standard labeling for child-labor free products and improved water and sanitation conditions around the world And thatrsquos just the tip of the iceberg Visit wwwfreethechildrencom to learn more about the inspired commitment of these youth

David B Smith a college student at the University of California-Berkeley was motivated by his own personal struggles and those of his friends Concerned with the local issue of the rising costs of tuition and the lack of affordable housing near campus he formed a group to see what they could do about it Their approach was not to complain and protest but rather to work within the system to affect change

Within the year the group organized the first-ever Cal Lobby Day which brought 150 students to the California State Capital in Sacramento They didnrsquot stand outside and protest Instead they went inside and met with more than 90 percent of the legislature The group got these officials interested engaged and willing to help By the end of the semester they saved students throughout California $93 million by stopping student fees from being raised and they got $30 million earmarked for student housing

Smithrsquos initial success led to the formation of Mobilizeorg (wwwmobilizeorg) whose now national mission it is to educate empower and inspire young people to increase their civic and political participation The grass roots approach that Mobilzeorg uses is to encourage young people to personally meet with their representative decision makers speak their language and negotiate with them using techniques that are familiar to them The legislative strategy of these youth and their associated success mirrors the approach that NCSG encourages among its own members

BY MARK MCSWEENEY CAEEXECUTIVE DIRECTOR

Perspective

Find Your InspirationldquoWhat you do makes a difference and you have to decide

what kind of difference you want to makerdquo ndash Jane Goodall

A

30 SWEEPING OCTOBER 12

A couple of years ago David Smith explained their success this wayhelliprdquoBecause we start at a place that encourages young people to look inside themselves and then project that image of a better world on our society we are facilitating the use of the most powerful energy we have ndash our passionrdquo

Sparks of inspiration from youth are present all around us We just have to be open to them

As many of you know I have had the joy of being involved with Rotary Internationalrsquos youth exchange program This year marks my eighth year coordinating the outbound recruitment placement and orientation activities for my district Over that time I have had the honor of placing almost 70 high school students into 30 different countries around the world As part of the district team I also have the thrill of having worked closely with at least that many students who have traveled to Indiana from their native countries to experience and learn our relative taste of American culture

Working directly with these teens each year I am in awe of their perspective and enthusiasm and I marvel at their drive determination and overwhelming desire to further develop their appreciation of our world community By the age of 18 these young men and women have experienced more of the world around us than most of us will ever know Yet they continue to explore every opportunity they have to fuel their own passion to learn more For them enough is never enough

Thatrsquos exactly what organizations like the National Chimney Sweep Guild and the Chimney Safety Institute of America think about education The best are never satisfied The best are never done learning The best in our industry belong to the Guild and seek certifications in their field not merely for attainment of the credential but rather to feed their desire to continually learn and continually improve

Whether yoursquove been in this business for thirty days or for thirty years you owe it to yourself and to your customers to pursue every chance you can to keep yourself as professionally and technically tuned as possible As the great Aristotle said ldquoAll men by nature desire knowledgerdquo

And lest you think learning is limited to youth I recently read a quote from the swimming trainer of a 73-year-old woman When speaking of her determination the trainer said that she taught him ldquoThere is no age attached to a student that quest is without a numberrdquo

Companies that truly embrace continuous improvement continuously seek opportunities to improve the way they do business ndash operationally as well as technically Be humble enough to recognize that a better way may exist and challenge yourself to find it

You work hard to produce income for your business Your expenses should reflect your companyrsquos strategies Money can be hard to come by and once you get it you donrsquot want to lose it But a smart

business person knows that putting money back into their business is not losing it itrsquos investing it Best of all itrsquos investing it in you in your business

19th century American explorer Robert Perry said ldquoThe time to prepare for your next expedition is when you have just returned from a successful triprdquo This is certainly the case for the exchange students I work with every day and that perseverance is clearly demonstrated by youth like Craig Kielburger and David Smith I truly believe that all of us adults could benefit from spending more time watching and learning from the youth around us

Find your passion and let it ignite you If your flame starts to flicker look for inspiration around you in perhaps the least likely of places Helen Keller once said ldquoLife is either a daring adventure or nothingrdquo Herersquos to you on your expedition

Until next time I continue to wish you every success

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With No Memo ry

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OCTOBER 12 SWEEPING 31

Display Ad Index

Darwin Awards

Have you snapped a photo of a peculiar chimney in your area that made you shake your head in disbelief

Send it to Melissa Heeke at mheekencsgorg for publication in Sweeping Or mail it to NCSG 2155 Commercial Drive Plainfield IN 46168

Page Advertiser Phone Email or Website Address

30 Ahrens Chimney Technique 800-582-1392 ahrenschimneyqwestofficenet

21-24 Chimney Safety Institute of America 317-837-5362 wwwcsiaorg

13 Cobra Chimney Caps 888-463-0636 salescobrachimneycom

28 Communications Network Inc 800-875-8118 tkempercomnetmessagecom

9 Copperfield 800-247-3305 wwwcopperfieldcom

ENERVEX Inc 800-255-2923 infochimneyfanscom5

16 Firesafe Industries Inc 800-545-6607 wwwfiresafeinccom

8 Hose Master 800-221-2319 bobdanielshosemastercom

18 ICP 508-695-7000 wwwchimneycapscom

BC Lifetime Chimney Supply LLC 877-234-7473 wwwlifetimechimneysupplycom

7 Lindemann Chimney Company 800-722-7230 wwwlindemannchimneycom

20 Meyer Machine amp Equipment 800-728-3828 wwwmeyermachinecom

6 National Chimney Supply 800-897-8481 wwwnationalchimneysupplycom

11 Olympia Chimney Supply 800-569-1425 wwwolympiachimneycom

32 Orion Safety Products 800-637-7807 wwwchimfexus

4 Sand Hill Wholesale 800-258-5496 wwwsandhillwholesalecom

3 Smoktite 866-439-0069 wwwsmoktitecom

15 Sweeprsquos Choice 866-880-3473 infosweepsamericacom

25 Whitecaps 800-335-2534 wwwwhitecapscom

19 Wohler 978-750-9876 wwwwohlerusacom

What we have here is your basic palm frawn spark arrestor in Logan Heights San Diego CA Unfortunately (or fortunately depending on how I look at it) my job was across the street and I could not investigate further

Submitted by Eron Armour of Armour Chimney Service in San Diego CA

October 19 2012Albany NYCSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

October 22-26 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

October 29 ndash November 1 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 2 2012CSIA Technology Center CSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

November 5- 9 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 12-16 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

Dates amp Events

Please send notice of your events for NCSG Dates amp Events listings at mmcmahonncsgorg for inclusion here in weekly posts to the discussion list and online at wwwNCSGorgdates The event must be considered educational or informative for the industry (sales events and open houses will not be listed)

32 SWEEPING OCTOBER 12

ClassifiedsGotta chimney question Sizing Codes Call Royal Edwards Make Royal your tech department CALL NOW 813-982-0219 for on-call tech support Continuing Education special bonus ndash ask how you can get the Friday morning E-Blast for FREE CALL NOW 813-982-0219

GasVent Software for Sizing Chimneys only $195 Call 1-800-648-9523 for more info and visit wwwelitesoftcom to download a free trial version

Chimney Sweep business for sale iin the Northern Rocky Mountains of New Mexico Services a large area with three ski resorts in the service area Equipment and signed three year contracts goes with the business Business is well established For pricing and other info please email your questions to ridgeriders1gmailcom

CLASSIFIED ADS FREE FOR NCSG MEMBERSMemberscanrunone35wordclassifiedfreeeachyearRegularlyclassifiedadsare$2wordor$1wordforNCSGmembersClassifiedadsarenon-commissionableandmustbe pre-paid To place a classified ad please contact Megan McMahon at mmcmahonncsgorg or (317) 837-1500

The Original Chimney

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Carbon

Often called the silent killer carbon monoxide is an invisible odorless colorless gas created when fuels (such as gasoline wood coal natural gas propane oil and methane) burn incompletely In the home heating and cooking equipment that burn fuel can be sources of carbon monoxide

FACTSbull A person can be poisoned

by a small amount of CO over a longer period of time or by a large amount of CO over a shorter amount of time

bull In 2005 US fire departments responded to an estimated 61100 non-fire CO incidents in which carbon monoxide was found or an average of seven calls per hour

KKK CO alarms should be installed in a central location outside each sleeping area and on every level of the home and in other locations where required by applicable laws codes or standards For the best protection interconnect all CO alarms throughout the home When one sounds they all sound

KKK Follow the manufacturerrsquos instructions for placement and mounting height

KKK Choose a CO alarm that has the label of a recognized testing laboratory

KKK Call your local fire departmentrsquos non-emergency number to find out what number to call if the CO alarm sounds

KKK Test CO alarms at least once a month replace them according to the manufacturerrsquos instructions

KKK If the audible trouble signal sounds check for low batteries If the battery is low replace it If it still sounds call the fire department

KKK If the CO alarm sounds immediately move to a fresh air location outdoors or by an open window or door Make sure everyone inside the home is accounted for Call for help from a fresh air location and stay there until emergency personnel

KKK If you need to warm a vehicle remove it from the garage immediately after starting it Do not run a vehicle or other fueled engine or motor indoors even if garage doors are open Make sure the exhaust pipe of a running vehicle is not covered with snow

KKK During and after a snowstorm make sure vents for the dryer furnace stove and fireplace are clear of snow build-up

KKK A generator should be used in a well-ventilated location outdoors away from windows doors and vent openings

KKK Gas or charcoal grills can produce CO mdash only use outside

HOMEHEATINGEQUIPMENTHave fuel-burning heating equipment and chimneys inspected by a professional every year before cold weather sets in When using a fireplace open the flue for adequate ventilation Never use your oven to heat your home

MonoxideCarbonMonoxide

SafetySafety

NCSG Innovation 2013 Convention and Trade Show Hotel reservations are now being accepted for NCSG Innovation 2013 at Chateau on the Lake in Branson MO April 4-7 2013 Just call 1-888-333-LAKE (5253) and mention that yoursquore with the National Chimney Sweep Guild to lock in rates starting at $129 for a mountain view and $134 for a lake view

Get ready for some RampR Yoursquore earned it

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FREESHIPPINGWITH YOUR KITPURCHASE

Page 14: October 2012

OCTOBER 12 SWEEPING 13

However it is much more than simply the marketing It includes the marketing message the phone scripting the procedures your service crews follow the way you follow up with quotes and reports It is each and every way you communicate with the client The simple paperwork you give on a job such as the inspection results is likely the most important part of the marketing process THIS is what may well take your customer from a small expenditure to one that we would classify as a TROPHY Doing this well is one of the things that separates the success stories from those that are missing the mark It boils down to understanding what the consumer is looking for and then providing the ldquocustomer experiencerdquo they are seeking What is the advice for this month Stop for a minute and look at your business from the perspective of a prospective client Ask yourself ldquoWOULD I DO BUSINESS WITH MErdquo Look at your written communication with your customers think about your conversations with them WOULD YOU BUY FROM YOU Would you be drawn as a customer to your business Or are your competitors getting your trophies I can guarantee that the folks who are selling to you are doing this

In this free enterprise system folks this is a tool for success Go for it with my best wishes for a successful fourth quarter of 2012 Apply yourself and remember the only person that can make that happen is the man in the mirror It is all up to you

The ball is in your court Just remember one of the important things about the trophy hunter or fisherman experience HE ENJOYS HIS PURSUIT He shows otherrsquos his trophies with pride it was a pure joy for him to obtain them Letrsquos make business and success fun

About the Author Jerry Isenhour an industry consultant coach and educator contributes this monthly article in Sweeping as a service to the industry For more information about how Jerry and his team can assist you and your team in the journey to successfully rise to the next level with your business take a look at his web site wwwchimneyandventingconsultantscom He can be contacted at jerrychimneyandventingconsultantscom or by phone at (704) 425-0217 See Jerryrsquos weekly video business tips on his Facebook page Chimney amp Venting Consultants

14 SWEEPING OCTOBER 12

Of Course I can Build You a Chimney

W e were recently called by someone who wanted us to install a chimney and wood stove in her back yard shop After parking the homeowner met me outside and we walked into the back yard shop to access the

chimney and stove installation After going over all the details and making sure we both understood what needed to be done so her shop could be nice and toasty she asked me to take a look at the stack stone chimney at her house She stated that the exterior was starting to crack As I had pulled into their driveway it was easy to see that their brick home had recently been remodeled and there was a newly-constructed stack stone chimney on the exterior wall facing the drive Immediately something odd had caught my eye My attention was drawn to the top of the chimney which appeared to have a black crown Remembering this I was more than happy to take a look

As we walked up to the chimney a few other things appeared strange to me The two-story chimney appeared too narrow and on top was a 13 x 13 chimney cap I asked the homeowner if the fireplace and chimney was constructed with block and she said ldquoYes up until this pointrdquo She indicated right where the rock was cracking I asked what material the rest of the chimney was constructed with and she replied ldquoOh the builder just framed it with 2 x 4s and plywood and insulated as you would the rest of the home He done a good job We were so proud we took pictures during constructionrdquo

Asking these questions not only helped with my understanding of the construction but also helped the homeowner see the potential fire hazard This chimney is now being torn down and rebuilt properly

Whatrsquos in your neighborhood

Chimney Sense DENNIS DOBBS NCSG

TECHNICAL ADVISORY CHAIR

OCTOBER 12 SWEEPING 15

t is imperative that you remain mentally physically and financially strong and secure to continue to support your family and business Letrsquos call this your life valuation

It seems to me that too many business owners work in the trenches sacrificing a big part of their lives forgetting about their life valuation Or it seems many are consciously postponing their life valuation until they near retirement What is wrong with living your life today AND when you retire

Taking the steps to allow yourself to enjoy your life NOW can lead to an unexpected but ideal side effect

Perhaps you need to do nothing more than make sure you leave work at a specified time to get to an intellectually-stimulating event or a place to relax or perhaps a physical exercise activity Do you belong to an organization group or club where everyone knows your name

Do you have the time to watch your children or other family members children participate in sports events plays or similar activities Or do you volunteer your time in your community church or NCSG

Would you like to take a few weeks or months off during the year and enjoy your life without worrying about your business running aground

If you decide that any of the above is a priority then you should have conviction to make it happen Better time management could help but chances are you need to increase cash flow to make this happen

Hiring a sales representative and implementing a new marketing

program can help boost sales and cash flow Perhaps an operations manager can help you achieve your goal Would that entail implementing systems and training

Hiring an outside coach or consultant can provide the expertise and rdquoextrardquo time commitment you simply do not have to help develop a strategy and tactics to rdquogit er dunrdquo Give up a little control in areas you do not have time to address and watch the rewards come your way

How you get there isnrsquot important What is important is that you know why you want to add resources to your business NOW to allow yourself to live your life NOW without losing all of your time and reducing the possibility of an emotionally draining burn out

AND AS ALWAYS

uuml Direct Vent Pro uuml Pellet Vent Prouuml Class ADuraTech

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Business Valuation How About Life Valuation

BY BRIAN NOE CHFCreg CLTC

I

16 SWEEPING OCTOBER 12

ldquoMy company uses most products available to chimney contractors but Firesafersquos products and systems are hands-down the very best and the most profitable Great technical support and their constant improvements make the products even better which makes my company stand out over my competitionrdquo Kevin Knight Chadds Ford Chimney Sweeps PA

TO order call 800 TO order call 800--545545--66076607

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FireFireGuardGuard Ceramic mortar jointCeramic mortar jointCeramic mortar joint amp resurfacing systemamp resurfacing systemamp resurfacing system

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reg

CrownGuardCrownGuard Severe weather crown repair amp protectionSevere weather crown repair amp protection

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What is the interesting and unexpected side effect of putting your life first in the now

You have also increased the value of your business

Think about it ndash why wait until you are thinking about retirement to increase your business valuation to live your life As you near retirement the cost to increase your business valuation is expected to be higher As you near retirement will your energy level to accomplish this be lower

Will you be able to enjoy the same level of activity in your lifestyle when you approach retirement as you do now

Regardless of where you are in your life and business cycle what you have and have not done it will only take a few hours to commit yourself to increase your life valuation

Your increase in your business valuation will shortly follow

Let Life Happen ndash Enjoy It

About the Author Brian Noe of MW Financial Group Ltd was a guest speaker at the NCSG 2011 convention held in Hartford CT where he discussed How to Get Out of Business and The Economy and Animal Spirits Brian has a son Eric who served four years in the US Army Eric is ranked first in his class with a degree in Computer Science is working in his field and plans on attending graduate school in 2013 His daughter Kara recently graduated undergraduate school with distinction and is planning to attend graduate school to become a Physiciansrsquo Assistant Brian thoroughly enjoys helping others spend more time with their families and friends while becoming financially successful He can be reached at (860) 606-0834 or Brian_NoeMWFinancialcom

OCTOBER 12 SWEEPING 17

he most important thing to remember about customer communications is that it is decidedly a two way street Naturally you want to get your message out clearly and powerfully But it is arguably even more important that you hear what

your customers have to say to you As Bill Gates points out ldquoyour most unhappy customers are your greatest source of learningrdquo

The best approach to all customer communications is to think of your customers as more than just jobs for you more than just income sources Rather start to think of them as advisors mentors and critics to be listened to carefully thoughtfully and closely Sure listen to praise when you have earned it but listen even closer to criticism

When a customer criticizes your business he is in effect helping you make it better He is telling you what perhaps no one else will tell you He is telling you what you need to improve He is telling you how to be even more competitive and that is something you always want to hear Right

lsquoThatrsquos all well and good but how and when do I collect that input from my customersrsquo you ask Good question First realize that itrsquos not just you that will be collecting customer feedback Everyone in your organization who has any customer contact whatsoever is on that team That means all those people need to be trained in what to do to optimize that effort

Here are the kind of things they should have their antennae fine tuned forbull Anywordstoneorattitudefromacustomerthatmighteven

gently imply they are not completely happy with something about your business

bull Anysuggestionsforhowyoucouldmakethingsbetternomatter how weird or outlandish they might seem initially

bull Anyproblemwhatsoeverthecustomermayhaveencountered with your service no matter how trivial it may appear

bull Andofcourseanyangryresponsesaccusationsorcomplaints from customers

And these signs should be on your radar from the very first contact

If you or your employees view any of the above as even minor annoyances you have missed a huge huge opportunity to learn something about your business and to become increasingly competitive

Okay wersquove heard the complaints Now how do we respondFirst of all no matter what the situation no matter how angry or even abusive the customer is listen carefully to the complaint Ask questions to clarify that you have completely understood it Never take it personally You only want to help now

Once you are established in the role of ally your customer will relax and become more reasonable because he will know you are trying to help At this juncture at the very least you have created a customer who knows you are on his side and will honestly and openly address the issue And that is a very big win for you

But even if the customer remains unreasonable pay close attention to what he is telling you There are apt to be diamonds in his invective along with the mud

It is a great idea to log every complaint and I mean every complaint no matter how small This has to be done consistently and should be done immediately after the complaint has been heard By doing this you create a list of areas of potential weakness in your company to address And the sooner they are addressed the better If the same complaint resurfaces repeatedly then clearly it has not been adequately fixed

Fixes should involve everyone in the company because everyone needs to be on the same page all the time about what it is the company is striving to achieve And this way everyone gets to be a problem solver as well as a problem reporter That makes work a lot more enjoyable

Hey it sounds easy But it will never happen unless you give it your full attention It will never happen unless everyone in the company is tuned in and trained Believe me the results are well worth the effort because yoursquoll all be able to watch the company get better and better And the real bonus is when you make things better and better for your customers you make them better and better for you and your employees at the same time Itrsquos kind of magical that way

Go for it

The Feedback Loop

BY GREG POLAKOW OF COPPERFIELD

T

18 SWEEPING OCTOBER 12

reg WeatherShieldtops them all

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the authenticPO Box B Attleboro Falls MA 02763 (508) 695-7000 Fax (508) 695-4209wwwchimneycapscom

Improved Consumer Products Available from leading distributors nationwide

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40 years there

is only one regWeatherShield

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on the top of

the cap

bull The industry standard for keeping out squirrels birds leaves and other debris

bull Works with single wall double wall triple wall or masonry chimneys

bull Sizes available from 3rdquo to 30+rdquo custom and oversize can be ordered Air cooled and non-air cooled 100 made in USA

bull Standard construction is 100 austenitic stainless steel also available in other alloys including copper and Type 316 for marinecoal appliances

bull Our pioneering work in chimney technology and metallurgy has made us a trusted source for products and problem-solving information

The Financial Impact of Customer ServiceDonrsquot take customer service for granted - the financial impact is huge

BY ERROL ALLEN

Customer service is what drives the success of the any business Some would surely say ldquoNo Errol a great product or service concept drives the success of any businessrdquo

While that statement is somewhat true a great product or service concept without great customer service is like expecting your beautiful garden flowers to flourish without your giving attention to them

I have often found that you donrsquot get upper managementrsquos or the ownerrsquos full attention regarding customer service unless you provide the financial impact to the company Customer service has a dual role as it both creates and preserves revenue

Let me explain why I believe this to be true

Customer service creates revenue via the word of mouth avenue When a great product or service is coupled with great customer service your customers become your ambassadors Their willingness to speak positively about your business leads to additional customers thereby creating additional revenue Recent research by the Technical Assistance Research Program (TARP) indicates that for every ten people hearing either positive or negative ldquoword of mouthrdquo information one person takes action

That one new customer should they receive the level of service expected will in turn keep the positive ldquoword of mouthrdquo cycle in motion Another form of revenue creation as a result of great

C

OCTOBER 12 SWEEPING 19

See for yourself

Wohler VIS SeriesThe Revolution in Visual Inspection Technology

bull 360deg pan- and 180deg tiltable camera eyebull Easily negotiates 90deg-bendsbull LED lighting illuminates the darkest environmentsbull Digital distance measuringbull Effortlessly inspect pipework air ducts vents cracks welding seams gaskets and much morebull Prevent problems before they occur

Wohler USA Inc bull 978-750-9876wwwwohlerusacom

Measure distance

BrilliantLED Screen

Pan amp TiltCamera

The Measure of Technologycustomer service are price increases TARP has also studied the impact of price increases on the customerrsquos willingness to continue to do business with companies In a study of the banking industry only 10 percent of survey respondents who had not experienced a customer service related problem expressed dissatisfaction with an increase in fees and charges This means that 90 percent of survey respondents were okay with the price increases due to the level of customer service provided by their particular bank

In regards to customer service acting as a revenue preserver there is one question that must be answered before we continue That question is - How much is your customer worth to your business Whether your company is small or large the need to determine what your customer is worth to your business is critical when calculating the amount of revenue being preserved by addressing customer service related issues For example if your business has 1000 customers and the average annual revenue generated by each customer is $400 If 10 percent of those customers experience customer service related problems thatrsquos 100 customers Bear with me as we start the calculations Now letrsquos assume that 50 of those customers donrsquot even bother to complain they just simply go away

Their decision to leave without complaining represents $20000 in lost revenue What about the other 50 that do complain Letrsquos say that yoursquore able to satisfy 40 (20) 40 (20) become frustrated with your attempts to satisfy and 20 (10) remain dissatisfied So now letrsquos consider the repurchase behavior of those complaining customers Should 10 (2) of the customers that yoursquore able to satisfy after they complain decide not to repurchase that represents $800 in lost revenue

In the frustrated with your attempts to satisfy group 25 (5) discontinue purchases with your company which represents $2000 in revenue On to the customers that remain dissatisfied after complaining - 60 (6) of this group decide not to repurchase from your company which means an additional $2400 in lost revenue The total potential annual revenue lost in this scenario is $25200 Wait therersquos more Remember the ldquoword of mouthrdquo factor discussed earlier

These dissatisfied customers will tell others about their experience with your company In this scenario when you consider the 50 customers

20 SWEEPING OCTOBER 12

$12900 as shown(includes trailer)

Click or Call to hear how Meyer Machine amp Equipment

can help YOU

YOU CLEAN CHIMNEYSWHY NOT CLEAN DUCTS

that left without complaining add the 13 customers that complained yet decided not to repurchase thatrsquos 63 customers who have the potential to utilize negative ldquoword of mouthrdquo marketing If these dissatisfied customers tell 10 additional people about their experiences (630 people) and 1 in 10 acts on the information (63 people) therersquos potential revenue missed due to dissatisfied customers

Even if the new customers average annual purchases equals $300 yoursquore still possibly facing $18900 in lost potential revenue Donrsquot forget about the cost side of poor customer service - the employee costs to resolve customer complaints and the material costs when rework is required to satisfy the customer Take this example and apply your real numbers to determine the financial impact to your business Whew Lotrsquos of calculations but itrsquos definitely worth it when it comes to determining the financial impact of customer service

The key to preserving revenue is to

1 Be consistent in your service delivery

and

2 Encourage your customers to complain

Consistency in your service delivery leads to loyalty less complaints and even more important fewer reasons for the silent defections of the non-complainers Encourage your customers to complain as this gives you an opportunity to retain their business The example above illustrates the financial impact of non-complaining customers Offer multiple ways to complain - at the point of purchase on your website via chat 1-800 s Donrsquot forget to monitor social media for comments regarding your company and respond to the complaints in a timely manner Remember donrsquot take customer service for granted The financial impact is huge

About the AuthorErrol Allen has over 25 years of experience in the customer service industry including 13 years in a management role Having held positions as an Internal Customer Service Consultant Call Center Quality Manager and Operations Analyst Errol understands the need for a ldquosystemsrdquo orientation to providing excellent customer service Errol has also designed customer service training programs for the ldquofront linerdquo associate to ensure employee confidence when interacting with customers He is a member of the American Society of Quality which promotes the practical application of quality knowledge across multiple industries Info httpwwwerrolallenconsultingcom (This article first appeared online at wwwcustomerservicemanagercom)

CSIA Update wwwCSIAorg

Publication for CSIA Certified Chimney Sweepregs

ADVERTISEMENT

By Donna Kasmer CSIA Certification Coordinator

Speakers and authors can use the online CEU Application for Course Credit to submit classes and articles for consideration by CSIA and NFI

Applying for Course Credit

Each course instructor must submit a CEU Application for Course Credit for approval each time a class is presented If the course objective summary and instructor qualifications have not changed dates and locations may be added to the original application within the two-year cycle After two years all courses must be resubmitted with new outlines and handouts including new dates and locations

When the application is filled out online it is sent to CSIA and NFI at the same time for consideration You will receive notification from both organizations when your application has been approved The notification will list the CEUs awarded and instructions on how to ensure that your students will receive CEUs for attending

To apply just visit wwwCSIAorgapplyforCEUs to go to the Continuing Education Units page that will give you all the information and instructions you will need to apply for CEUs as a speaker

Earning CEUs for Articles Written

You may also apply for CEUs if you have written an article for a professional sweeping publication As long as your subject matter falls under one our CEU categories it may be eligible for CEUs To submit your published article for consideration visit wwwCSIAorgapplyforCEUs and follow the instructions online

Writing and having a hearth industry paper or article published may be eligible for CEUs based on the following requirementsThe article mustbull Pertaintothehearthindustryorthe

CCSs scope of work

bull Bepublishedwithinthecertificationcycle

bull Beatleast500wordsinlengthThe author must

bull SubmitapplicationforCEUswithin60daysofpublication

bull Submitacopyofthearticlewith publication name date of publication and word count

bull SubmitthetypeofCEUcategoryorcategories of the article

CEU Information for Speakers and Authors

The Chimney Safety Institute of America has created a new blog titled Wisdom from the Hearth (online at chimneysafetywordpresscom) to help keep homeowners one-step ahead of the potential problems that can plague their fireplaces and chimneys Topics covered on the blog includeEPAcertifiedstoveschimneyswifts winter-preparedness media mentions and moisture content Blogs will be posted at least once weekly throughout the year and twice weekly during the home heating season

If you are interested in blogging for CSIA please contact Melissa Heeke CSIArsquos Director of Communications and Marketing at mheekecsiaorg

Blog submissions are due via email no later than three business days before the day you are scheduled Here are a few tips to keep in mind while bloggingbullPleasekeepblogstoaround300

words or lessbullRemembertotalkinaconversational

voice Be yourself and avoid using jargon

bullSpeakpersonallyandinapositiveup-tempo tone

bullBuildarelationshipwiththereaderwithout trying to sell the CSIA or your company Lists of tips suggestions or creative ideas are also good subjects for drawing in readers

Wisdom from the Hearth

CSIA Introduces New Blog Seeks Guest Bloggers

ConnecticutMichaelOverstreetbullMichaelrsquosChimneyServiceandRestorationbullVernon

IllinoisClayNelsonbullCleanSweepbullCollinsvillePatrickSimmsbullSuperiorChimneyServicesCorpbullLombard

IndianaTravisBeckleybullBeckleyrsquosChimneyServicesbullCoalCity

MichiganScottFreibergbullStanrsquosFireplaceampChimneyServicebullFentonErnieHillbullRockfordChimneyServicebullSouth LyonSueWhitebullRockfordChimneyServicebullSouth Lyon

MinnesotaCaleAndersonbullAirProLLCbullAppleValleyAaronOslundbullJackPixleySweepsbullAndover

AaronRotheringbullDanorsquosChimneySweepbullRochesterZacharyWilliamsbullDanorsquosChimneySweepbullRochester

MissouriJohnVGodfreybullA+ChimneyServicesLLCbullRollaJasonPatrickbullShamrockQualityServicesbullStLouisMitchellSaundersbullAdvancedChimneyTechniquesIncbullJamestown

New YorkJaredGuernseybullHolySmokeStoveFireplaceChimneybullDryden

OhioAnthonyRamseybullEliteChimneySolutionsbullBeavercreek

OklahomaKeithHudginsbullCleanDeanrsquosChimneySweepServicebullTulsa

TravisMcMorrisbullCleanDeanrsquosChimneySweepServicebullTulsa

PennsylvaniaJohnMcDonaldbullChimChimneySweeps-DJCrossIncbullMediaLJosephOchalbullChesterCountyHearthampHomebullElversonKyleBSmithbullChimChimneySweeps-DJCrossIncbullMediaChristopherTStarrbullChimChimneySweeps-DJCrossIncbullMedia

TenneesseJoshDavisbullCustomer1stAirDuctCleaningampChimneySweepbullMilton

TexasBradleyDassonvillebullACContractorsIncbullLongviewChristopherHessbullAtlasChimneybullLeanderAdamJamesbullACContractorsIncbullLongview

ADVERTISEMENT

Congratulations to Our New CSIA Certified Chimney Sweeps

The Chimney Safety Institute of America Inc (CSIA) sponsors theCERTIFIEDCHIMNEY

SWEEPreg certification

program The CERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETYINSTITUTEOFAMERICAreg trademark is a registered trademark of the CSIA and was developed especially for this program and is a symbol of your professionalism understanding of and dedication to your industry Display it with PrideUseitCorrectly

Who may use the Logobull SoleOperatorndashIndividualswho

maintain a sole proprietorship are currently a CSIA Certified Chimney

Sweep have no other employees and have signed the CSIA Code of Ethics are granted a royalty free limited license to usetheCERTIFIEDCHIMNEYSWEEPCHIMNEY SAFETY INSTITUTE OF AMERICAreg Logo

bull PartnershipndashCompaniesorganizedasa partnership are granted a royalty free limitedlicensetousetheCERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETYINSTITUTEOFAMERICALogoregprovided the partner performing the sweeping andor inspection is currently a CSIA Certified Chimney Sweep and signed the CSIA Code of Ethics

bull MultipleEmployeeCompanyndashCompanies with multiple service technicians are granted a royalty free limitedlicensetousetheCERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETY

INSTITUTEOFAMERICAreg Logo provided that at least one individual who is currently CSIA Certified Chimney Sweep and signed the CSIA Code of Ethics is on the job site performingsupervising the sweeping andor inspection If a work order or equivalent document is provided to the customer the CSIA Certified Chimney Sweep must sign the document and clearly printhishercertificationnumbernexttothe signature

If you have questions about the correct useoftheCERTIFIEDCHIMNEYSWEEPCHIMNEY SAFETY INSTITUTE OF AMERICAreg Logo write or call CSIA at 2155CommercialDrivePlainfieldIndiana46168(317)837-5362orfax(317)837-5365emailofficecsiaorg

Using the CSIA Certified Chimney Sweepreg Trademark

QR code generated on httpqrcodelittleidiotbe

Now you can access more of the industryrsquos favorite seminars in a self-paced online format Itrsquos easy with CSIArsquos eLearning program mdash offered every week

Need to renew your CSIA Certified Chimney Sweep credential You

can now earn all of the CEUs entirely online We offer individual

sessions in affordable bundles so you can earn just the CEUs you

need $39 per session $99 for 3 sessions or $149 for 5 sessions

Ready to get started Learn more and register right now

W W W C S I A o r g E L E A r N I N g( 3 1 7 ) 8 3 7 - 5 3 6 2

Good for you your business and your busy schedule

Online review sessions also available weekly

ADVERTISEMENT

OCTOBER 12 SWEEPING 25

ProgressivePerksBY DEBBIE CORNELIUS

MEMBERSHIP DEVELOPMENT COORDINATOR

Two Great Ways to Increase Your Income

Money is tight for everyone these days so many of your clients are using credit cards to make necessary repairs and upkeep to their homes This is why it is important to accept credit cards in your business However understanding the fees typically charged to merchants by payment processors can be more than confusing

Complete Merchant Solutions (CMS) one of NCSGrsquos benefit providers will help you understand the various fees charged in a transaction and how you can reduce these fees

Already accepting credit cards Take the time to find out if you are getting the best rates you can by contacting Allan Maughan at 877-267-4324 Ext 132 or email amaughancmsonlinecom

When a person calls your office you have your businessrsquo most important person on the line Someone who is investigating your service needs something and will likely be doing business with you Since many of these prospective customers will be placed on hold Commercials On Hold provides

an excellent way to brand your business and promote your full range of services before they talk to a member of your staff

There are several messages to choose from and NCSG members are eligible for a discount Contact Allen Gaughf at 800-832-4653 Ext 225 or visit wwwCommercialsOnHoldcom

SUPERORDER CUT-OFF

LATEstock ground

orders placed bystock freight

orders placed by

Saturday Delivery Also AvailableVisit whitecapscom or call 8003352534 for more details

Made in the USA | Est 1998 | 8003352534 | whitecapscom

26 SWEEPING OCTOBER 12

REGION 6

NCSG Charter Members

Paul Bourque Huntsville AL

Don Leavitt San Diego CA

David Harris Broken Arrow Oklahoma

Dan Wheeler Santa Rosa CA

John Cline Menlo Park CA

Dale Meisinger N Augusta SC

Alan Hisey St Louis MO

Eva B Horton Greenwich CT

Harry Richart Hasbrouck Heights NJ

NewNCSGMembers

REGION 3

REGION 2

REGION 5

REGION 4

NCSG REGIONS

REGION 1

Connecticut Vermont Massachusetts New York Maine Rhode Island New Hampshire

REGION 2

Delaware District of Columbia Maryland New Jersey Pennsylvania

REGION 3

Alabama Florida Georgia Mississippi North Carolina South Carolina Tennessee Virginia West Virginia

REGION 4

Illinois Indiana Kentucky Michigan Missouri Ohio

REGION 5

Arkansas Colorado Iowa Kansas Louisiana Minnesota Nebraska New Mexico North Dakota Oklahoma South Dakota Texas Wisconsin

REGION 6

Alaska Arizona California Hawaii Idaho Montana Nevada Oregon Utah Washington Wyoming

MARYLANDGaryCliftbullFire-SafeChimneySweeptGTCliftIncbullPasadena

NEW JERSEYRaymondBondbullMercerCountyChimneyServicesbullHamilton

GEORGIA ArvydasDidasbullAtlantaChimneyWorxLLCbullAtlanta

OHIOMichaelLentzbullEastsideFireplaceampContractingbullCygnet

COLORADOSeanPeckbullAshesAwayLLCbullDurango

CALIFORNIA StevenLovsteenbullOliverTwistChimneySweepandAirCleaningbullHuntington Beach

ErrolDavisbullTheChimneySpecialistbullHuntingtonBeach

OCTOBER 12 SWEEPING 27

The 2012 ndash 2013 offers are being added daily in the ldquoMembers Onlyrdquo section of the NCSG website at wwwNCSGorg So start checking for these new offers each week These coupons will be good until June 30 2013

AirjetDivisionofContinentalIndustriesbullAlphaAmericanCompanybullCondarCompanybullCopperfieldChimneySupplybullDuctCleanersrsquoSupplybullEarthcoreIndustriesLLCbullENERVEXIncbullFiresafeIndustriesbullFireside

DistributorsbullHY-CCompanybullLifetimeChimneybullLindemannChimneySupplybullMattersoftheHearthbullMeyerMachineampEquipmentbullNationalChimneySupplybullOlympiaChimneySupplybullSaverSystemsbullSNEWS-TheChimneySweepNewsbullStoveBuilderInternationalInc(SBI)bullWakefieldBrushbullWohlerUSAIncbullZ-Flex

2012 ndash 2013 SWEEPS ADVANTAGE COUPON PROGRAM

SAVERSYSTEMS

SAVE UP TO $50Purchase 5 gallons Chimney Saver Water Repellent (Water or Solvent-

Base) frac12 gallon CrackMagik Crack Sealant and 5 gallons CrownCoat Brush Grade Crown Repair from your Distributor - $40 Cash Refund by mail

SAVE UP TO $42Buy a 24 lb container of Cre-Away Pro and Cre-Away Applicator from

distributor and receive a FREE Case of 6 (lb) Cre-Away Creosote Modifier by mail

SAVE UP TO $41Purchase 2 cases of 12 (32oz) bottles of ACS and receive a FREE Case of

12 (32oz) bottles of Home amp Hearth Cleaner

STOVE BUILDER INTERNATIONAL INC

SAVE UP TO $ 69FREE Moisture Reader with the purchase of a Flame NXT-1 Wood Stove for

the Month of September and October 2012

HY-C Company

SAVE UP TO $ 75Purchase 30 Draft King or Big Top HY-C chimney caps and receive $75

rebate

SAVE UP TO $ 25Place your first order of HY-C Roof VentGuards or Dryer VentGuards (min

12) and receive a $25 rebate

SAVE UP TO $250 FREE freight on your first Fire Chief Wood Furnace order

LIFETIME CHIMNEY SUPPLY SAVE UP TO $400 Buy one liner kit and get one of equal or lesser value FREE

Share your memories NCSG seeks contributions for the History Project

NCSG is currently working on a history project to help the organization capture

our shared history since the organizationrsquos beginning If you have interesting

information fun photos or official Guild communications that may be of

interest please scan and email them to historyncsgorg Please note Not all

material will make it onto the Guildrsquos timeline but may be included in another

area of the history project

28 SWEEPING OCTOBER 12

hellip when opportunity calls we answer 1-800-875-8118

wwwcomnetmessagecom

Benefits of Answering Service

Award Winning Telephone Agents

Never Miss A Call

Better Time Management

Appointment Scheduling

Affordable

Member Get a Member ProgramGuidelines for IndividualsDid you know that by promoting membership in the NCSG you help the

Guild meet its goals AND you will reap rewards too To take advantage

of potential savings on your next NCSG dues simply visit wwwNCSGorg

to obtain a copy of the membership application form Make sure you put

your name under Item 2 ldquoWho referred you to the NCSGrdquo OR you may

send an email to dcorneliusncsgorg and request that NCSG membership

information be sent on your behalf to people who should join Please

provide the complete contact information ie name address telephone

number and email address if available

Your participation in the Member-Get-A-Member program helps

strengthen the Guildrsquos membership and allows you to win too

bull You get $5000 off membership dues for each new member

(1-4 new members)

bull You get Free membership Dues (equal to 1 year) when you recruit

5+ new members

Save some money on your next NCSG dues by simply promoting

membership in the NCSG at every opportunity you havet

NCSG Membership Referral Reward Guidelines for Non-ProfitsEffective 912012

Your non-profit can benefit when new NCSG Members mention your

organization under Item 2 ldquoWho referred you to the NCSGrdquo on the NCSG

membership application or you may send an email to membership

ncsgorg and request that NCSG membership information be sent on your

behalf to companies who should join Please provide the complete contact

information ie name address telephone number and email address if

available

Eligible Organizations Non-profit organizations (ie State and Regional

Chimney Sweep Guilds HPBA Affiliates)

Referral Reward $100 per New NCSG Voting or Dual Member

Reward Earned Upon receipt of NCSG membership application and

payment (full or first installment)

Reward Paid Paid to the organization within 10 business days of receipt of

membership application and payment

New Member - Has not been a member of the NCSG for at least two (2) years

Refer New Members and Be Rewarded

OCTOBER 12 SWEEPING 29

few years ago I wrote an article about being inspired by our youth Looking at the world around us the challenges we tend to let bog us down domestically as well as around the globe I thought it might be worth sharing some of that information again After all you

donrsquot have to have children of your own to appreciate the immense impact they have had are having and will have on our world If you ever take a moment to look around and notice the influence and passion of our youth you canrsquot help but be motivated by their drive

Sure kids can be a challenge (then again so can adults) but itrsquos often in their inhibitions that they discover a potential that as adults we often forget If we just take a step back from our frustration there is a lot of inspiration we can take from the youth of this world

In 1995 twelve year old Craig Keilburger was distracted during his morning breakfast on his way to the comics section of the newspaper He didnrsquot make it past the first page as he was lured into an article about the exploitation of child labor in Asia He was moved to research the situation and as he did he became increasingly self-motivated to do something about a growing problem throughout the world

Craig asked for some volunteers at school and eleven hands went up As simply as that Free the Children was formed with the passion of twelve 12-year-olds Today a handful of Nobel Peace Prize nominations later Free the Children is the worldrsquos largest network of children helping children through education More than one million youth have been involved in their programs in more than 45 countries These ldquokidsrdquo have built over 450 schools delivered more than 200000 school and health kits to students shipped more than 11 million dollars in medical supplies lobbied corporations to adopt

standard labeling for child-labor free products and improved water and sanitation conditions around the world And thatrsquos just the tip of the iceberg Visit wwwfreethechildrencom to learn more about the inspired commitment of these youth

David B Smith a college student at the University of California-Berkeley was motivated by his own personal struggles and those of his friends Concerned with the local issue of the rising costs of tuition and the lack of affordable housing near campus he formed a group to see what they could do about it Their approach was not to complain and protest but rather to work within the system to affect change

Within the year the group organized the first-ever Cal Lobby Day which brought 150 students to the California State Capital in Sacramento They didnrsquot stand outside and protest Instead they went inside and met with more than 90 percent of the legislature The group got these officials interested engaged and willing to help By the end of the semester they saved students throughout California $93 million by stopping student fees from being raised and they got $30 million earmarked for student housing

Smithrsquos initial success led to the formation of Mobilizeorg (wwwmobilizeorg) whose now national mission it is to educate empower and inspire young people to increase their civic and political participation The grass roots approach that Mobilzeorg uses is to encourage young people to personally meet with their representative decision makers speak their language and negotiate with them using techniques that are familiar to them The legislative strategy of these youth and their associated success mirrors the approach that NCSG encourages among its own members

BY MARK MCSWEENEY CAEEXECUTIVE DIRECTOR

Perspective

Find Your InspirationldquoWhat you do makes a difference and you have to decide

what kind of difference you want to makerdquo ndash Jane Goodall

A

30 SWEEPING OCTOBER 12

A couple of years ago David Smith explained their success this wayhelliprdquoBecause we start at a place that encourages young people to look inside themselves and then project that image of a better world on our society we are facilitating the use of the most powerful energy we have ndash our passionrdquo

Sparks of inspiration from youth are present all around us We just have to be open to them

As many of you know I have had the joy of being involved with Rotary Internationalrsquos youth exchange program This year marks my eighth year coordinating the outbound recruitment placement and orientation activities for my district Over that time I have had the honor of placing almost 70 high school students into 30 different countries around the world As part of the district team I also have the thrill of having worked closely with at least that many students who have traveled to Indiana from their native countries to experience and learn our relative taste of American culture

Working directly with these teens each year I am in awe of their perspective and enthusiasm and I marvel at their drive determination and overwhelming desire to further develop their appreciation of our world community By the age of 18 these young men and women have experienced more of the world around us than most of us will ever know Yet they continue to explore every opportunity they have to fuel their own passion to learn more For them enough is never enough

Thatrsquos exactly what organizations like the National Chimney Sweep Guild and the Chimney Safety Institute of America think about education The best are never satisfied The best are never done learning The best in our industry belong to the Guild and seek certifications in their field not merely for attainment of the credential but rather to feed their desire to continually learn and continually improve

Whether yoursquove been in this business for thirty days or for thirty years you owe it to yourself and to your customers to pursue every chance you can to keep yourself as professionally and technically tuned as possible As the great Aristotle said ldquoAll men by nature desire knowledgerdquo

And lest you think learning is limited to youth I recently read a quote from the swimming trainer of a 73-year-old woman When speaking of her determination the trainer said that she taught him ldquoThere is no age attached to a student that quest is without a numberrdquo

Companies that truly embrace continuous improvement continuously seek opportunities to improve the way they do business ndash operationally as well as technically Be humble enough to recognize that a better way may exist and challenge yourself to find it

You work hard to produce income for your business Your expenses should reflect your companyrsquos strategies Money can be hard to come by and once you get it you donrsquot want to lose it But a smart

business person knows that putting money back into their business is not losing it itrsquos investing it Best of all itrsquos investing it in you in your business

19th century American explorer Robert Perry said ldquoThe time to prepare for your next expedition is when you have just returned from a successful triprdquo This is certainly the case for the exchange students I work with every day and that perseverance is clearly demonstrated by youth like Craig Kielburger and David Smith I truly believe that all of us adults could benefit from spending more time watching and learning from the youth around us

Find your passion and let it ignite you If your flame starts to flicker look for inspiration around you in perhaps the least likely of places Helen Keller once said ldquoLife is either a daring adventure or nothingrdquo Herersquos to you on your expedition

Until next time I continue to wish you every success

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Strong Triple Locking CrimpHolds T ogether Even OnTough Jobs

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Visit wwwchim-prolinercom for more detailsbull 2000 Industrial Ave bull Sioux Falls SD 57104

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OCTOBER 12 SWEEPING 31

Display Ad Index

Darwin Awards

Have you snapped a photo of a peculiar chimney in your area that made you shake your head in disbelief

Send it to Melissa Heeke at mheekencsgorg for publication in Sweeping Or mail it to NCSG 2155 Commercial Drive Plainfield IN 46168

Page Advertiser Phone Email or Website Address

30 Ahrens Chimney Technique 800-582-1392 ahrenschimneyqwestofficenet

21-24 Chimney Safety Institute of America 317-837-5362 wwwcsiaorg

13 Cobra Chimney Caps 888-463-0636 salescobrachimneycom

28 Communications Network Inc 800-875-8118 tkempercomnetmessagecom

9 Copperfield 800-247-3305 wwwcopperfieldcom

ENERVEX Inc 800-255-2923 infochimneyfanscom5

16 Firesafe Industries Inc 800-545-6607 wwwfiresafeinccom

8 Hose Master 800-221-2319 bobdanielshosemastercom

18 ICP 508-695-7000 wwwchimneycapscom

BC Lifetime Chimney Supply LLC 877-234-7473 wwwlifetimechimneysupplycom

7 Lindemann Chimney Company 800-722-7230 wwwlindemannchimneycom

20 Meyer Machine amp Equipment 800-728-3828 wwwmeyermachinecom

6 National Chimney Supply 800-897-8481 wwwnationalchimneysupplycom

11 Olympia Chimney Supply 800-569-1425 wwwolympiachimneycom

32 Orion Safety Products 800-637-7807 wwwchimfexus

4 Sand Hill Wholesale 800-258-5496 wwwsandhillwholesalecom

3 Smoktite 866-439-0069 wwwsmoktitecom

15 Sweeprsquos Choice 866-880-3473 infosweepsamericacom

25 Whitecaps 800-335-2534 wwwwhitecapscom

19 Wohler 978-750-9876 wwwwohlerusacom

What we have here is your basic palm frawn spark arrestor in Logan Heights San Diego CA Unfortunately (or fortunately depending on how I look at it) my job was across the street and I could not investigate further

Submitted by Eron Armour of Armour Chimney Service in San Diego CA

October 19 2012Albany NYCSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

October 22-26 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

October 29 ndash November 1 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 2 2012CSIA Technology Center CSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

November 5- 9 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 12-16 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

Dates amp Events

Please send notice of your events for NCSG Dates amp Events listings at mmcmahonncsgorg for inclusion here in weekly posts to the discussion list and online at wwwNCSGorgdates The event must be considered educational or informative for the industry (sales events and open houses will not be listed)

32 SWEEPING OCTOBER 12

ClassifiedsGotta chimney question Sizing Codes Call Royal Edwards Make Royal your tech department CALL NOW 813-982-0219 for on-call tech support Continuing Education special bonus ndash ask how you can get the Friday morning E-Blast for FREE CALL NOW 813-982-0219

GasVent Software for Sizing Chimneys only $195 Call 1-800-648-9523 for more info and visit wwwelitesoftcom to download a free trial version

Chimney Sweep business for sale iin the Northern Rocky Mountains of New Mexico Services a large area with three ski resorts in the service area Equipment and signed three year contracts goes with the business Business is well established For pricing and other info please email your questions to ridgeriders1gmailcom

CLASSIFIED ADS FREE FOR NCSG MEMBERSMemberscanrunone35wordclassifiedfreeeachyearRegularlyclassifiedadsare$2wordor$1wordforNCSGmembersClassifiedadsarenon-commissionableandmustbe pre-paid To place a classified ad please contact Megan McMahon at mmcmahonncsgorg or (317) 837-1500

The Original Chimney

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Extinguish Chimney Fires

u DisplayerShipper Holds 8 Individually

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u Available in English-French Packaging

for Canadian Market

ORION SAFETY PRODUCTSEASTON MD 21601

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Carbon

Often called the silent killer carbon monoxide is an invisible odorless colorless gas created when fuels (such as gasoline wood coal natural gas propane oil and methane) burn incompletely In the home heating and cooking equipment that burn fuel can be sources of carbon monoxide

FACTSbull A person can be poisoned

by a small amount of CO over a longer period of time or by a large amount of CO over a shorter amount of time

bull In 2005 US fire departments responded to an estimated 61100 non-fire CO incidents in which carbon monoxide was found or an average of seven calls per hour

KKK CO alarms should be installed in a central location outside each sleeping area and on every level of the home and in other locations where required by applicable laws codes or standards For the best protection interconnect all CO alarms throughout the home When one sounds they all sound

KKK Follow the manufacturerrsquos instructions for placement and mounting height

KKK Choose a CO alarm that has the label of a recognized testing laboratory

KKK Call your local fire departmentrsquos non-emergency number to find out what number to call if the CO alarm sounds

KKK Test CO alarms at least once a month replace them according to the manufacturerrsquos instructions

KKK If the audible trouble signal sounds check for low batteries If the battery is low replace it If it still sounds call the fire department

KKK If the CO alarm sounds immediately move to a fresh air location outdoors or by an open window or door Make sure everyone inside the home is accounted for Call for help from a fresh air location and stay there until emergency personnel

KKK If you need to warm a vehicle remove it from the garage immediately after starting it Do not run a vehicle or other fueled engine or motor indoors even if garage doors are open Make sure the exhaust pipe of a running vehicle is not covered with snow

KKK During and after a snowstorm make sure vents for the dryer furnace stove and fireplace are clear of snow build-up

KKK A generator should be used in a well-ventilated location outdoors away from windows doors and vent openings

KKK Gas or charcoal grills can produce CO mdash only use outside

HOMEHEATINGEQUIPMENTHave fuel-burning heating equipment and chimneys inspected by a professional every year before cold weather sets in When using a fireplace open the flue for adequate ventilation Never use your oven to heat your home

MonoxideCarbonMonoxide

SafetySafety

NCSG Innovation 2013 Convention and Trade Show Hotel reservations are now being accepted for NCSG Innovation 2013 at Chateau on the Lake in Branson MO April 4-7 2013 Just call 1-888-333-LAKE (5253) and mention that yoursquore with the National Chimney Sweep Guild to lock in rates starting at $129 for a mountain view and $134 for a lake view

Get ready for some RampR Yoursquore earned it

National Chimney Sweep Guild2155 Commercial DrivePlainfield IN 46168

1209

CALL 877234PIPE

CHIMNEY LINER KIT SPECIALBUY 2 LINER KITSGET 1 FREELiner kit special offer valid on your first order only

Single Wall 316L 6 times 25 $24500Single Wall 316L 6 times 35 $28500Smooth Wall 316L 6 times 25 $28250Smooth Wall 316L 6 times 35 $33749

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Page 15: October 2012

14 SWEEPING OCTOBER 12

Of Course I can Build You a Chimney

W e were recently called by someone who wanted us to install a chimney and wood stove in her back yard shop After parking the homeowner met me outside and we walked into the back yard shop to access the

chimney and stove installation After going over all the details and making sure we both understood what needed to be done so her shop could be nice and toasty she asked me to take a look at the stack stone chimney at her house She stated that the exterior was starting to crack As I had pulled into their driveway it was easy to see that their brick home had recently been remodeled and there was a newly-constructed stack stone chimney on the exterior wall facing the drive Immediately something odd had caught my eye My attention was drawn to the top of the chimney which appeared to have a black crown Remembering this I was more than happy to take a look

As we walked up to the chimney a few other things appeared strange to me The two-story chimney appeared too narrow and on top was a 13 x 13 chimney cap I asked the homeowner if the fireplace and chimney was constructed with block and she said ldquoYes up until this pointrdquo She indicated right where the rock was cracking I asked what material the rest of the chimney was constructed with and she replied ldquoOh the builder just framed it with 2 x 4s and plywood and insulated as you would the rest of the home He done a good job We were so proud we took pictures during constructionrdquo

Asking these questions not only helped with my understanding of the construction but also helped the homeowner see the potential fire hazard This chimney is now being torn down and rebuilt properly

Whatrsquos in your neighborhood

Chimney Sense DENNIS DOBBS NCSG

TECHNICAL ADVISORY CHAIR

OCTOBER 12 SWEEPING 15

t is imperative that you remain mentally physically and financially strong and secure to continue to support your family and business Letrsquos call this your life valuation

It seems to me that too many business owners work in the trenches sacrificing a big part of their lives forgetting about their life valuation Or it seems many are consciously postponing their life valuation until they near retirement What is wrong with living your life today AND when you retire

Taking the steps to allow yourself to enjoy your life NOW can lead to an unexpected but ideal side effect

Perhaps you need to do nothing more than make sure you leave work at a specified time to get to an intellectually-stimulating event or a place to relax or perhaps a physical exercise activity Do you belong to an organization group or club where everyone knows your name

Do you have the time to watch your children or other family members children participate in sports events plays or similar activities Or do you volunteer your time in your community church or NCSG

Would you like to take a few weeks or months off during the year and enjoy your life without worrying about your business running aground

If you decide that any of the above is a priority then you should have conviction to make it happen Better time management could help but chances are you need to increase cash flow to make this happen

Hiring a sales representative and implementing a new marketing

program can help boost sales and cash flow Perhaps an operations manager can help you achieve your goal Would that entail implementing systems and training

Hiring an outside coach or consultant can provide the expertise and rdquoextrardquo time commitment you simply do not have to help develop a strategy and tactics to rdquogit er dunrdquo Give up a little control in areas you do not have time to address and watch the rewards come your way

How you get there isnrsquot important What is important is that you know why you want to add resources to your business NOW to allow yourself to live your life NOW without losing all of your time and reducing the possibility of an emotionally draining burn out

AND AS ALWAYS

uuml Direct Vent Pro uuml Pellet Vent Prouuml Class ADuraTech

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Business Valuation How About Life Valuation

BY BRIAN NOE CHFCreg CLTC

I

16 SWEEPING OCTOBER 12

ldquoMy company uses most products available to chimney contractors but Firesafersquos products and systems are hands-down the very best and the most profitable Great technical support and their constant improvements make the products even better which makes my company stand out over my competitionrdquo Kevin Knight Chadds Ford Chimney Sweeps PA

TO order call 800 TO order call 800--545545--66076607

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FireFireGuardGuard Ceramic mortar jointCeramic mortar jointCeramic mortar joint amp resurfacing systemamp resurfacing systemamp resurfacing system

PatentedPatented The most advanced chimney liner in the world

reg

CrownGuardCrownGuard Severe weather crown repair amp protectionSevere weather crown repair amp protection

Centering system for metal chimney liners

What is the interesting and unexpected side effect of putting your life first in the now

You have also increased the value of your business

Think about it ndash why wait until you are thinking about retirement to increase your business valuation to live your life As you near retirement the cost to increase your business valuation is expected to be higher As you near retirement will your energy level to accomplish this be lower

Will you be able to enjoy the same level of activity in your lifestyle when you approach retirement as you do now

Regardless of where you are in your life and business cycle what you have and have not done it will only take a few hours to commit yourself to increase your life valuation

Your increase in your business valuation will shortly follow

Let Life Happen ndash Enjoy It

About the Author Brian Noe of MW Financial Group Ltd was a guest speaker at the NCSG 2011 convention held in Hartford CT where he discussed How to Get Out of Business and The Economy and Animal Spirits Brian has a son Eric who served four years in the US Army Eric is ranked first in his class with a degree in Computer Science is working in his field and plans on attending graduate school in 2013 His daughter Kara recently graduated undergraduate school with distinction and is planning to attend graduate school to become a Physiciansrsquo Assistant Brian thoroughly enjoys helping others spend more time with their families and friends while becoming financially successful He can be reached at (860) 606-0834 or Brian_NoeMWFinancialcom

OCTOBER 12 SWEEPING 17

he most important thing to remember about customer communications is that it is decidedly a two way street Naturally you want to get your message out clearly and powerfully But it is arguably even more important that you hear what

your customers have to say to you As Bill Gates points out ldquoyour most unhappy customers are your greatest source of learningrdquo

The best approach to all customer communications is to think of your customers as more than just jobs for you more than just income sources Rather start to think of them as advisors mentors and critics to be listened to carefully thoughtfully and closely Sure listen to praise when you have earned it but listen even closer to criticism

When a customer criticizes your business he is in effect helping you make it better He is telling you what perhaps no one else will tell you He is telling you what you need to improve He is telling you how to be even more competitive and that is something you always want to hear Right

lsquoThatrsquos all well and good but how and when do I collect that input from my customersrsquo you ask Good question First realize that itrsquos not just you that will be collecting customer feedback Everyone in your organization who has any customer contact whatsoever is on that team That means all those people need to be trained in what to do to optimize that effort

Here are the kind of things they should have their antennae fine tuned forbull Anywordstoneorattitudefromacustomerthatmighteven

gently imply they are not completely happy with something about your business

bull Anysuggestionsforhowyoucouldmakethingsbetternomatter how weird or outlandish they might seem initially

bull Anyproblemwhatsoeverthecustomermayhaveencountered with your service no matter how trivial it may appear

bull Andofcourseanyangryresponsesaccusationsorcomplaints from customers

And these signs should be on your radar from the very first contact

If you or your employees view any of the above as even minor annoyances you have missed a huge huge opportunity to learn something about your business and to become increasingly competitive

Okay wersquove heard the complaints Now how do we respondFirst of all no matter what the situation no matter how angry or even abusive the customer is listen carefully to the complaint Ask questions to clarify that you have completely understood it Never take it personally You only want to help now

Once you are established in the role of ally your customer will relax and become more reasonable because he will know you are trying to help At this juncture at the very least you have created a customer who knows you are on his side and will honestly and openly address the issue And that is a very big win for you

But even if the customer remains unreasonable pay close attention to what he is telling you There are apt to be diamonds in his invective along with the mud

It is a great idea to log every complaint and I mean every complaint no matter how small This has to be done consistently and should be done immediately after the complaint has been heard By doing this you create a list of areas of potential weakness in your company to address And the sooner they are addressed the better If the same complaint resurfaces repeatedly then clearly it has not been adequately fixed

Fixes should involve everyone in the company because everyone needs to be on the same page all the time about what it is the company is striving to achieve And this way everyone gets to be a problem solver as well as a problem reporter That makes work a lot more enjoyable

Hey it sounds easy But it will never happen unless you give it your full attention It will never happen unless everyone in the company is tuned in and trained Believe me the results are well worth the effort because yoursquoll all be able to watch the company get better and better And the real bonus is when you make things better and better for your customers you make them better and better for you and your employees at the same time Itrsquos kind of magical that way

Go for it

The Feedback Loop

BY GREG POLAKOW OF COPPERFIELD

T

18 SWEEPING OCTOBER 12

reg WeatherShieldtops them all

Model WSA-TDWfor air cooled chimney

the authenticPO Box B Attleboro Falls MA 02763 (508) 695-7000 Fax (508) 695-4209wwwchimneycapscom

Improved Consumer Products Available from leading distributors nationwide

regWeatherShield

Although there

have been

many attempts

to copy it over

the past almost

40 years there

is only one regWeatherShield

Always ask for it

by name and

look for the seal

of authenticity

on the top of

the cap

bull The industry standard for keeping out squirrels birds leaves and other debris

bull Works with single wall double wall triple wall or masonry chimneys

bull Sizes available from 3rdquo to 30+rdquo custom and oversize can be ordered Air cooled and non-air cooled 100 made in USA

bull Standard construction is 100 austenitic stainless steel also available in other alloys including copper and Type 316 for marinecoal appliances

bull Our pioneering work in chimney technology and metallurgy has made us a trusted source for products and problem-solving information

The Financial Impact of Customer ServiceDonrsquot take customer service for granted - the financial impact is huge

BY ERROL ALLEN

Customer service is what drives the success of the any business Some would surely say ldquoNo Errol a great product or service concept drives the success of any businessrdquo

While that statement is somewhat true a great product or service concept without great customer service is like expecting your beautiful garden flowers to flourish without your giving attention to them

I have often found that you donrsquot get upper managementrsquos or the ownerrsquos full attention regarding customer service unless you provide the financial impact to the company Customer service has a dual role as it both creates and preserves revenue

Let me explain why I believe this to be true

Customer service creates revenue via the word of mouth avenue When a great product or service is coupled with great customer service your customers become your ambassadors Their willingness to speak positively about your business leads to additional customers thereby creating additional revenue Recent research by the Technical Assistance Research Program (TARP) indicates that for every ten people hearing either positive or negative ldquoword of mouthrdquo information one person takes action

That one new customer should they receive the level of service expected will in turn keep the positive ldquoword of mouthrdquo cycle in motion Another form of revenue creation as a result of great

C

OCTOBER 12 SWEEPING 19

See for yourself

Wohler VIS SeriesThe Revolution in Visual Inspection Technology

bull 360deg pan- and 180deg tiltable camera eyebull Easily negotiates 90deg-bendsbull LED lighting illuminates the darkest environmentsbull Digital distance measuringbull Effortlessly inspect pipework air ducts vents cracks welding seams gaskets and much morebull Prevent problems before they occur

Wohler USA Inc bull 978-750-9876wwwwohlerusacom

Measure distance

BrilliantLED Screen

Pan amp TiltCamera

The Measure of Technologycustomer service are price increases TARP has also studied the impact of price increases on the customerrsquos willingness to continue to do business with companies In a study of the banking industry only 10 percent of survey respondents who had not experienced a customer service related problem expressed dissatisfaction with an increase in fees and charges This means that 90 percent of survey respondents were okay with the price increases due to the level of customer service provided by their particular bank

In regards to customer service acting as a revenue preserver there is one question that must be answered before we continue That question is - How much is your customer worth to your business Whether your company is small or large the need to determine what your customer is worth to your business is critical when calculating the amount of revenue being preserved by addressing customer service related issues For example if your business has 1000 customers and the average annual revenue generated by each customer is $400 If 10 percent of those customers experience customer service related problems thatrsquos 100 customers Bear with me as we start the calculations Now letrsquos assume that 50 of those customers donrsquot even bother to complain they just simply go away

Their decision to leave without complaining represents $20000 in lost revenue What about the other 50 that do complain Letrsquos say that yoursquore able to satisfy 40 (20) 40 (20) become frustrated with your attempts to satisfy and 20 (10) remain dissatisfied So now letrsquos consider the repurchase behavior of those complaining customers Should 10 (2) of the customers that yoursquore able to satisfy after they complain decide not to repurchase that represents $800 in lost revenue

In the frustrated with your attempts to satisfy group 25 (5) discontinue purchases with your company which represents $2000 in revenue On to the customers that remain dissatisfied after complaining - 60 (6) of this group decide not to repurchase from your company which means an additional $2400 in lost revenue The total potential annual revenue lost in this scenario is $25200 Wait therersquos more Remember the ldquoword of mouthrdquo factor discussed earlier

These dissatisfied customers will tell others about their experience with your company In this scenario when you consider the 50 customers

20 SWEEPING OCTOBER 12

$12900 as shown(includes trailer)

Click or Call to hear how Meyer Machine amp Equipment

can help YOU

YOU CLEAN CHIMNEYSWHY NOT CLEAN DUCTS

that left without complaining add the 13 customers that complained yet decided not to repurchase thatrsquos 63 customers who have the potential to utilize negative ldquoword of mouthrdquo marketing If these dissatisfied customers tell 10 additional people about their experiences (630 people) and 1 in 10 acts on the information (63 people) therersquos potential revenue missed due to dissatisfied customers

Even if the new customers average annual purchases equals $300 yoursquore still possibly facing $18900 in lost potential revenue Donrsquot forget about the cost side of poor customer service - the employee costs to resolve customer complaints and the material costs when rework is required to satisfy the customer Take this example and apply your real numbers to determine the financial impact to your business Whew Lotrsquos of calculations but itrsquos definitely worth it when it comes to determining the financial impact of customer service

The key to preserving revenue is to

1 Be consistent in your service delivery

and

2 Encourage your customers to complain

Consistency in your service delivery leads to loyalty less complaints and even more important fewer reasons for the silent defections of the non-complainers Encourage your customers to complain as this gives you an opportunity to retain their business The example above illustrates the financial impact of non-complaining customers Offer multiple ways to complain - at the point of purchase on your website via chat 1-800 s Donrsquot forget to monitor social media for comments regarding your company and respond to the complaints in a timely manner Remember donrsquot take customer service for granted The financial impact is huge

About the AuthorErrol Allen has over 25 years of experience in the customer service industry including 13 years in a management role Having held positions as an Internal Customer Service Consultant Call Center Quality Manager and Operations Analyst Errol understands the need for a ldquosystemsrdquo orientation to providing excellent customer service Errol has also designed customer service training programs for the ldquofront linerdquo associate to ensure employee confidence when interacting with customers He is a member of the American Society of Quality which promotes the practical application of quality knowledge across multiple industries Info httpwwwerrolallenconsultingcom (This article first appeared online at wwwcustomerservicemanagercom)

CSIA Update wwwCSIAorg

Publication for CSIA Certified Chimney Sweepregs

ADVERTISEMENT

By Donna Kasmer CSIA Certification Coordinator

Speakers and authors can use the online CEU Application for Course Credit to submit classes and articles for consideration by CSIA and NFI

Applying for Course Credit

Each course instructor must submit a CEU Application for Course Credit for approval each time a class is presented If the course objective summary and instructor qualifications have not changed dates and locations may be added to the original application within the two-year cycle After two years all courses must be resubmitted with new outlines and handouts including new dates and locations

When the application is filled out online it is sent to CSIA and NFI at the same time for consideration You will receive notification from both organizations when your application has been approved The notification will list the CEUs awarded and instructions on how to ensure that your students will receive CEUs for attending

To apply just visit wwwCSIAorgapplyforCEUs to go to the Continuing Education Units page that will give you all the information and instructions you will need to apply for CEUs as a speaker

Earning CEUs for Articles Written

You may also apply for CEUs if you have written an article for a professional sweeping publication As long as your subject matter falls under one our CEU categories it may be eligible for CEUs To submit your published article for consideration visit wwwCSIAorgapplyforCEUs and follow the instructions online

Writing and having a hearth industry paper or article published may be eligible for CEUs based on the following requirementsThe article mustbull Pertaintothehearthindustryorthe

CCSs scope of work

bull Bepublishedwithinthecertificationcycle

bull Beatleast500wordsinlengthThe author must

bull SubmitapplicationforCEUswithin60daysofpublication

bull Submitacopyofthearticlewith publication name date of publication and word count

bull SubmitthetypeofCEUcategoryorcategories of the article

CEU Information for Speakers and Authors

The Chimney Safety Institute of America has created a new blog titled Wisdom from the Hearth (online at chimneysafetywordpresscom) to help keep homeowners one-step ahead of the potential problems that can plague their fireplaces and chimneys Topics covered on the blog includeEPAcertifiedstoveschimneyswifts winter-preparedness media mentions and moisture content Blogs will be posted at least once weekly throughout the year and twice weekly during the home heating season

If you are interested in blogging for CSIA please contact Melissa Heeke CSIArsquos Director of Communications and Marketing at mheekecsiaorg

Blog submissions are due via email no later than three business days before the day you are scheduled Here are a few tips to keep in mind while bloggingbullPleasekeepblogstoaround300

words or lessbullRemembertotalkinaconversational

voice Be yourself and avoid using jargon

bullSpeakpersonallyandinapositiveup-tempo tone

bullBuildarelationshipwiththereaderwithout trying to sell the CSIA or your company Lists of tips suggestions or creative ideas are also good subjects for drawing in readers

Wisdom from the Hearth

CSIA Introduces New Blog Seeks Guest Bloggers

ConnecticutMichaelOverstreetbullMichaelrsquosChimneyServiceandRestorationbullVernon

IllinoisClayNelsonbullCleanSweepbullCollinsvillePatrickSimmsbullSuperiorChimneyServicesCorpbullLombard

IndianaTravisBeckleybullBeckleyrsquosChimneyServicesbullCoalCity

MichiganScottFreibergbullStanrsquosFireplaceampChimneyServicebullFentonErnieHillbullRockfordChimneyServicebullSouth LyonSueWhitebullRockfordChimneyServicebullSouth Lyon

MinnesotaCaleAndersonbullAirProLLCbullAppleValleyAaronOslundbullJackPixleySweepsbullAndover

AaronRotheringbullDanorsquosChimneySweepbullRochesterZacharyWilliamsbullDanorsquosChimneySweepbullRochester

MissouriJohnVGodfreybullA+ChimneyServicesLLCbullRollaJasonPatrickbullShamrockQualityServicesbullStLouisMitchellSaundersbullAdvancedChimneyTechniquesIncbullJamestown

New YorkJaredGuernseybullHolySmokeStoveFireplaceChimneybullDryden

OhioAnthonyRamseybullEliteChimneySolutionsbullBeavercreek

OklahomaKeithHudginsbullCleanDeanrsquosChimneySweepServicebullTulsa

TravisMcMorrisbullCleanDeanrsquosChimneySweepServicebullTulsa

PennsylvaniaJohnMcDonaldbullChimChimneySweeps-DJCrossIncbullMediaLJosephOchalbullChesterCountyHearthampHomebullElversonKyleBSmithbullChimChimneySweeps-DJCrossIncbullMediaChristopherTStarrbullChimChimneySweeps-DJCrossIncbullMedia

TenneesseJoshDavisbullCustomer1stAirDuctCleaningampChimneySweepbullMilton

TexasBradleyDassonvillebullACContractorsIncbullLongviewChristopherHessbullAtlasChimneybullLeanderAdamJamesbullACContractorsIncbullLongview

ADVERTISEMENT

Congratulations to Our New CSIA Certified Chimney Sweeps

The Chimney Safety Institute of America Inc (CSIA) sponsors theCERTIFIEDCHIMNEY

SWEEPreg certification

program The CERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETYINSTITUTEOFAMERICAreg trademark is a registered trademark of the CSIA and was developed especially for this program and is a symbol of your professionalism understanding of and dedication to your industry Display it with PrideUseitCorrectly

Who may use the Logobull SoleOperatorndashIndividualswho

maintain a sole proprietorship are currently a CSIA Certified Chimney

Sweep have no other employees and have signed the CSIA Code of Ethics are granted a royalty free limited license to usetheCERTIFIEDCHIMNEYSWEEPCHIMNEY SAFETY INSTITUTE OF AMERICAreg Logo

bull PartnershipndashCompaniesorganizedasa partnership are granted a royalty free limitedlicensetousetheCERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETYINSTITUTEOFAMERICALogoregprovided the partner performing the sweeping andor inspection is currently a CSIA Certified Chimney Sweep and signed the CSIA Code of Ethics

bull MultipleEmployeeCompanyndashCompanies with multiple service technicians are granted a royalty free limitedlicensetousetheCERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETY

INSTITUTEOFAMERICAreg Logo provided that at least one individual who is currently CSIA Certified Chimney Sweep and signed the CSIA Code of Ethics is on the job site performingsupervising the sweeping andor inspection If a work order or equivalent document is provided to the customer the CSIA Certified Chimney Sweep must sign the document and clearly printhishercertificationnumbernexttothe signature

If you have questions about the correct useoftheCERTIFIEDCHIMNEYSWEEPCHIMNEY SAFETY INSTITUTE OF AMERICAreg Logo write or call CSIA at 2155CommercialDrivePlainfieldIndiana46168(317)837-5362orfax(317)837-5365emailofficecsiaorg

Using the CSIA Certified Chimney Sweepreg Trademark

QR code generated on httpqrcodelittleidiotbe

Now you can access more of the industryrsquos favorite seminars in a self-paced online format Itrsquos easy with CSIArsquos eLearning program mdash offered every week

Need to renew your CSIA Certified Chimney Sweep credential You

can now earn all of the CEUs entirely online We offer individual

sessions in affordable bundles so you can earn just the CEUs you

need $39 per session $99 for 3 sessions or $149 for 5 sessions

Ready to get started Learn more and register right now

W W W C S I A o r g E L E A r N I N g( 3 1 7 ) 8 3 7 - 5 3 6 2

Good for you your business and your busy schedule

Online review sessions also available weekly

ADVERTISEMENT

OCTOBER 12 SWEEPING 25

ProgressivePerksBY DEBBIE CORNELIUS

MEMBERSHIP DEVELOPMENT COORDINATOR

Two Great Ways to Increase Your Income

Money is tight for everyone these days so many of your clients are using credit cards to make necessary repairs and upkeep to their homes This is why it is important to accept credit cards in your business However understanding the fees typically charged to merchants by payment processors can be more than confusing

Complete Merchant Solutions (CMS) one of NCSGrsquos benefit providers will help you understand the various fees charged in a transaction and how you can reduce these fees

Already accepting credit cards Take the time to find out if you are getting the best rates you can by contacting Allan Maughan at 877-267-4324 Ext 132 or email amaughancmsonlinecom

When a person calls your office you have your businessrsquo most important person on the line Someone who is investigating your service needs something and will likely be doing business with you Since many of these prospective customers will be placed on hold Commercials On Hold provides

an excellent way to brand your business and promote your full range of services before they talk to a member of your staff

There are several messages to choose from and NCSG members are eligible for a discount Contact Allen Gaughf at 800-832-4653 Ext 225 or visit wwwCommercialsOnHoldcom

SUPERORDER CUT-OFF

LATEstock ground

orders placed bystock freight

orders placed by

Saturday Delivery Also AvailableVisit whitecapscom or call 8003352534 for more details

Made in the USA | Est 1998 | 8003352534 | whitecapscom

26 SWEEPING OCTOBER 12

REGION 6

NCSG Charter Members

Paul Bourque Huntsville AL

Don Leavitt San Diego CA

David Harris Broken Arrow Oklahoma

Dan Wheeler Santa Rosa CA

John Cline Menlo Park CA

Dale Meisinger N Augusta SC

Alan Hisey St Louis MO

Eva B Horton Greenwich CT

Harry Richart Hasbrouck Heights NJ

NewNCSGMembers

REGION 3

REGION 2

REGION 5

REGION 4

NCSG REGIONS

REGION 1

Connecticut Vermont Massachusetts New York Maine Rhode Island New Hampshire

REGION 2

Delaware District of Columbia Maryland New Jersey Pennsylvania

REGION 3

Alabama Florida Georgia Mississippi North Carolina South Carolina Tennessee Virginia West Virginia

REGION 4

Illinois Indiana Kentucky Michigan Missouri Ohio

REGION 5

Arkansas Colorado Iowa Kansas Louisiana Minnesota Nebraska New Mexico North Dakota Oklahoma South Dakota Texas Wisconsin

REGION 6

Alaska Arizona California Hawaii Idaho Montana Nevada Oregon Utah Washington Wyoming

MARYLANDGaryCliftbullFire-SafeChimneySweeptGTCliftIncbullPasadena

NEW JERSEYRaymondBondbullMercerCountyChimneyServicesbullHamilton

GEORGIA ArvydasDidasbullAtlantaChimneyWorxLLCbullAtlanta

OHIOMichaelLentzbullEastsideFireplaceampContractingbullCygnet

COLORADOSeanPeckbullAshesAwayLLCbullDurango

CALIFORNIA StevenLovsteenbullOliverTwistChimneySweepandAirCleaningbullHuntington Beach

ErrolDavisbullTheChimneySpecialistbullHuntingtonBeach

OCTOBER 12 SWEEPING 27

The 2012 ndash 2013 offers are being added daily in the ldquoMembers Onlyrdquo section of the NCSG website at wwwNCSGorg So start checking for these new offers each week These coupons will be good until June 30 2013

AirjetDivisionofContinentalIndustriesbullAlphaAmericanCompanybullCondarCompanybullCopperfieldChimneySupplybullDuctCleanersrsquoSupplybullEarthcoreIndustriesLLCbullENERVEXIncbullFiresafeIndustriesbullFireside

DistributorsbullHY-CCompanybullLifetimeChimneybullLindemannChimneySupplybullMattersoftheHearthbullMeyerMachineampEquipmentbullNationalChimneySupplybullOlympiaChimneySupplybullSaverSystemsbullSNEWS-TheChimneySweepNewsbullStoveBuilderInternationalInc(SBI)bullWakefieldBrushbullWohlerUSAIncbullZ-Flex

2012 ndash 2013 SWEEPS ADVANTAGE COUPON PROGRAM

SAVERSYSTEMS

SAVE UP TO $50Purchase 5 gallons Chimney Saver Water Repellent (Water or Solvent-

Base) frac12 gallon CrackMagik Crack Sealant and 5 gallons CrownCoat Brush Grade Crown Repair from your Distributor - $40 Cash Refund by mail

SAVE UP TO $42Buy a 24 lb container of Cre-Away Pro and Cre-Away Applicator from

distributor and receive a FREE Case of 6 (lb) Cre-Away Creosote Modifier by mail

SAVE UP TO $41Purchase 2 cases of 12 (32oz) bottles of ACS and receive a FREE Case of

12 (32oz) bottles of Home amp Hearth Cleaner

STOVE BUILDER INTERNATIONAL INC

SAVE UP TO $ 69FREE Moisture Reader with the purchase of a Flame NXT-1 Wood Stove for

the Month of September and October 2012

HY-C Company

SAVE UP TO $ 75Purchase 30 Draft King or Big Top HY-C chimney caps and receive $75

rebate

SAVE UP TO $ 25Place your first order of HY-C Roof VentGuards or Dryer VentGuards (min

12) and receive a $25 rebate

SAVE UP TO $250 FREE freight on your first Fire Chief Wood Furnace order

LIFETIME CHIMNEY SUPPLY SAVE UP TO $400 Buy one liner kit and get one of equal or lesser value FREE

Share your memories NCSG seeks contributions for the History Project

NCSG is currently working on a history project to help the organization capture

our shared history since the organizationrsquos beginning If you have interesting

information fun photos or official Guild communications that may be of

interest please scan and email them to historyncsgorg Please note Not all

material will make it onto the Guildrsquos timeline but may be included in another

area of the history project

28 SWEEPING OCTOBER 12

hellip when opportunity calls we answer 1-800-875-8118

wwwcomnetmessagecom

Benefits of Answering Service

Award Winning Telephone Agents

Never Miss A Call

Better Time Management

Appointment Scheduling

Affordable

Member Get a Member ProgramGuidelines for IndividualsDid you know that by promoting membership in the NCSG you help the

Guild meet its goals AND you will reap rewards too To take advantage

of potential savings on your next NCSG dues simply visit wwwNCSGorg

to obtain a copy of the membership application form Make sure you put

your name under Item 2 ldquoWho referred you to the NCSGrdquo OR you may

send an email to dcorneliusncsgorg and request that NCSG membership

information be sent on your behalf to people who should join Please

provide the complete contact information ie name address telephone

number and email address if available

Your participation in the Member-Get-A-Member program helps

strengthen the Guildrsquos membership and allows you to win too

bull You get $5000 off membership dues for each new member

(1-4 new members)

bull You get Free membership Dues (equal to 1 year) when you recruit

5+ new members

Save some money on your next NCSG dues by simply promoting

membership in the NCSG at every opportunity you havet

NCSG Membership Referral Reward Guidelines for Non-ProfitsEffective 912012

Your non-profit can benefit when new NCSG Members mention your

organization under Item 2 ldquoWho referred you to the NCSGrdquo on the NCSG

membership application or you may send an email to membership

ncsgorg and request that NCSG membership information be sent on your

behalf to companies who should join Please provide the complete contact

information ie name address telephone number and email address if

available

Eligible Organizations Non-profit organizations (ie State and Regional

Chimney Sweep Guilds HPBA Affiliates)

Referral Reward $100 per New NCSG Voting or Dual Member

Reward Earned Upon receipt of NCSG membership application and

payment (full or first installment)

Reward Paid Paid to the organization within 10 business days of receipt of

membership application and payment

New Member - Has not been a member of the NCSG for at least two (2) years

Refer New Members and Be Rewarded

OCTOBER 12 SWEEPING 29

few years ago I wrote an article about being inspired by our youth Looking at the world around us the challenges we tend to let bog us down domestically as well as around the globe I thought it might be worth sharing some of that information again After all you

donrsquot have to have children of your own to appreciate the immense impact they have had are having and will have on our world If you ever take a moment to look around and notice the influence and passion of our youth you canrsquot help but be motivated by their drive

Sure kids can be a challenge (then again so can adults) but itrsquos often in their inhibitions that they discover a potential that as adults we often forget If we just take a step back from our frustration there is a lot of inspiration we can take from the youth of this world

In 1995 twelve year old Craig Keilburger was distracted during his morning breakfast on his way to the comics section of the newspaper He didnrsquot make it past the first page as he was lured into an article about the exploitation of child labor in Asia He was moved to research the situation and as he did he became increasingly self-motivated to do something about a growing problem throughout the world

Craig asked for some volunteers at school and eleven hands went up As simply as that Free the Children was formed with the passion of twelve 12-year-olds Today a handful of Nobel Peace Prize nominations later Free the Children is the worldrsquos largest network of children helping children through education More than one million youth have been involved in their programs in more than 45 countries These ldquokidsrdquo have built over 450 schools delivered more than 200000 school and health kits to students shipped more than 11 million dollars in medical supplies lobbied corporations to adopt

standard labeling for child-labor free products and improved water and sanitation conditions around the world And thatrsquos just the tip of the iceberg Visit wwwfreethechildrencom to learn more about the inspired commitment of these youth

David B Smith a college student at the University of California-Berkeley was motivated by his own personal struggles and those of his friends Concerned with the local issue of the rising costs of tuition and the lack of affordable housing near campus he formed a group to see what they could do about it Their approach was not to complain and protest but rather to work within the system to affect change

Within the year the group organized the first-ever Cal Lobby Day which brought 150 students to the California State Capital in Sacramento They didnrsquot stand outside and protest Instead they went inside and met with more than 90 percent of the legislature The group got these officials interested engaged and willing to help By the end of the semester they saved students throughout California $93 million by stopping student fees from being raised and they got $30 million earmarked for student housing

Smithrsquos initial success led to the formation of Mobilizeorg (wwwmobilizeorg) whose now national mission it is to educate empower and inspire young people to increase their civic and political participation The grass roots approach that Mobilzeorg uses is to encourage young people to personally meet with their representative decision makers speak their language and negotiate with them using techniques that are familiar to them The legislative strategy of these youth and their associated success mirrors the approach that NCSG encourages among its own members

BY MARK MCSWEENEY CAEEXECUTIVE DIRECTOR

Perspective

Find Your InspirationldquoWhat you do makes a difference and you have to decide

what kind of difference you want to makerdquo ndash Jane Goodall

A

30 SWEEPING OCTOBER 12

A couple of years ago David Smith explained their success this wayhelliprdquoBecause we start at a place that encourages young people to look inside themselves and then project that image of a better world on our society we are facilitating the use of the most powerful energy we have ndash our passionrdquo

Sparks of inspiration from youth are present all around us We just have to be open to them

As many of you know I have had the joy of being involved with Rotary Internationalrsquos youth exchange program This year marks my eighth year coordinating the outbound recruitment placement and orientation activities for my district Over that time I have had the honor of placing almost 70 high school students into 30 different countries around the world As part of the district team I also have the thrill of having worked closely with at least that many students who have traveled to Indiana from their native countries to experience and learn our relative taste of American culture

Working directly with these teens each year I am in awe of their perspective and enthusiasm and I marvel at their drive determination and overwhelming desire to further develop their appreciation of our world community By the age of 18 these young men and women have experienced more of the world around us than most of us will ever know Yet they continue to explore every opportunity they have to fuel their own passion to learn more For them enough is never enough

Thatrsquos exactly what organizations like the National Chimney Sweep Guild and the Chimney Safety Institute of America think about education The best are never satisfied The best are never done learning The best in our industry belong to the Guild and seek certifications in their field not merely for attainment of the credential but rather to feed their desire to continually learn and continually improve

Whether yoursquove been in this business for thirty days or for thirty years you owe it to yourself and to your customers to pursue every chance you can to keep yourself as professionally and technically tuned as possible As the great Aristotle said ldquoAll men by nature desire knowledgerdquo

And lest you think learning is limited to youth I recently read a quote from the swimming trainer of a 73-year-old woman When speaking of her determination the trainer said that she taught him ldquoThere is no age attached to a student that quest is without a numberrdquo

Companies that truly embrace continuous improvement continuously seek opportunities to improve the way they do business ndash operationally as well as technically Be humble enough to recognize that a better way may exist and challenge yourself to find it

You work hard to produce income for your business Your expenses should reflect your companyrsquos strategies Money can be hard to come by and once you get it you donrsquot want to lose it But a smart

business person knows that putting money back into their business is not losing it itrsquos investing it Best of all itrsquos investing it in you in your business

19th century American explorer Robert Perry said ldquoThe time to prepare for your next expedition is when you have just returned from a successful triprdquo This is certainly the case for the exchange students I work with every day and that perseverance is clearly demonstrated by youth like Craig Kielburger and David Smith I truly believe that all of us adults could benefit from spending more time watching and learning from the youth around us

Find your passion and let it ignite you If your flame starts to flicker look for inspiration around you in perhaps the least likely of places Helen Keller once said ldquoLife is either a daring adventure or nothingrdquo Herersquos to you on your expedition

Until next time I continue to wish you every success

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With No Memo ry

Strong Triple Locking CrimpHolds T ogether Even OnTough Jobs

Horizontal Sides Of CorrugationOffer Added Strengthamp Flexibility

Manufactured by CHIMNEY TECHNIQUE INC

Chim-Pro Interlock Flex

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OCTOBER 12 SWEEPING 31

Display Ad Index

Darwin Awards

Have you snapped a photo of a peculiar chimney in your area that made you shake your head in disbelief

Send it to Melissa Heeke at mheekencsgorg for publication in Sweeping Or mail it to NCSG 2155 Commercial Drive Plainfield IN 46168

Page Advertiser Phone Email or Website Address

30 Ahrens Chimney Technique 800-582-1392 ahrenschimneyqwestofficenet

21-24 Chimney Safety Institute of America 317-837-5362 wwwcsiaorg

13 Cobra Chimney Caps 888-463-0636 salescobrachimneycom

28 Communications Network Inc 800-875-8118 tkempercomnetmessagecom

9 Copperfield 800-247-3305 wwwcopperfieldcom

ENERVEX Inc 800-255-2923 infochimneyfanscom5

16 Firesafe Industries Inc 800-545-6607 wwwfiresafeinccom

8 Hose Master 800-221-2319 bobdanielshosemastercom

18 ICP 508-695-7000 wwwchimneycapscom

BC Lifetime Chimney Supply LLC 877-234-7473 wwwlifetimechimneysupplycom

7 Lindemann Chimney Company 800-722-7230 wwwlindemannchimneycom

20 Meyer Machine amp Equipment 800-728-3828 wwwmeyermachinecom

6 National Chimney Supply 800-897-8481 wwwnationalchimneysupplycom

11 Olympia Chimney Supply 800-569-1425 wwwolympiachimneycom

32 Orion Safety Products 800-637-7807 wwwchimfexus

4 Sand Hill Wholesale 800-258-5496 wwwsandhillwholesalecom

3 Smoktite 866-439-0069 wwwsmoktitecom

15 Sweeprsquos Choice 866-880-3473 infosweepsamericacom

25 Whitecaps 800-335-2534 wwwwhitecapscom

19 Wohler 978-750-9876 wwwwohlerusacom

What we have here is your basic palm frawn spark arrestor in Logan Heights San Diego CA Unfortunately (or fortunately depending on how I look at it) my job was across the street and I could not investigate further

Submitted by Eron Armour of Armour Chimney Service in San Diego CA

October 19 2012Albany NYCSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

October 22-26 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

October 29 ndash November 1 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 2 2012CSIA Technology Center CSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

November 5- 9 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 12-16 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

Dates amp Events

Please send notice of your events for NCSG Dates amp Events listings at mmcmahonncsgorg for inclusion here in weekly posts to the discussion list and online at wwwNCSGorgdates The event must be considered educational or informative for the industry (sales events and open houses will not be listed)

32 SWEEPING OCTOBER 12

ClassifiedsGotta chimney question Sizing Codes Call Royal Edwards Make Royal your tech department CALL NOW 813-982-0219 for on-call tech support Continuing Education special bonus ndash ask how you can get the Friday morning E-Blast for FREE CALL NOW 813-982-0219

GasVent Software for Sizing Chimneys only $195 Call 1-800-648-9523 for more info and visit wwwelitesoftcom to download a free trial version

Chimney Sweep business for sale iin the Northern Rocky Mountains of New Mexico Services a large area with three ski resorts in the service area Equipment and signed three year contracts goes with the business Business is well established For pricing and other info please email your questions to ridgeriders1gmailcom

CLASSIFIED ADS FREE FOR NCSG MEMBERSMemberscanrunone35wordclassifiedfreeeachyearRegularlyclassifiedadsare$2wordor$1wordforNCSGmembersClassifiedadsarenon-commissionableandmustbe pre-paid To place a classified ad please contact Megan McMahon at mmcmahonncsgorg or (317) 837-1500

The Original Chimney

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Extinguish Chimney Fires

u DisplayerShipper Holds 8 Individually

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for Canadian Market

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Carbon

Often called the silent killer carbon monoxide is an invisible odorless colorless gas created when fuels (such as gasoline wood coal natural gas propane oil and methane) burn incompletely In the home heating and cooking equipment that burn fuel can be sources of carbon monoxide

FACTSbull A person can be poisoned

by a small amount of CO over a longer period of time or by a large amount of CO over a shorter amount of time

bull In 2005 US fire departments responded to an estimated 61100 non-fire CO incidents in which carbon monoxide was found or an average of seven calls per hour

KKK CO alarms should be installed in a central location outside each sleeping area and on every level of the home and in other locations where required by applicable laws codes or standards For the best protection interconnect all CO alarms throughout the home When one sounds they all sound

KKK Follow the manufacturerrsquos instructions for placement and mounting height

KKK Choose a CO alarm that has the label of a recognized testing laboratory

KKK Call your local fire departmentrsquos non-emergency number to find out what number to call if the CO alarm sounds

KKK Test CO alarms at least once a month replace them according to the manufacturerrsquos instructions

KKK If the audible trouble signal sounds check for low batteries If the battery is low replace it If it still sounds call the fire department

KKK If the CO alarm sounds immediately move to a fresh air location outdoors or by an open window or door Make sure everyone inside the home is accounted for Call for help from a fresh air location and stay there until emergency personnel

KKK If you need to warm a vehicle remove it from the garage immediately after starting it Do not run a vehicle or other fueled engine or motor indoors even if garage doors are open Make sure the exhaust pipe of a running vehicle is not covered with snow

KKK During and after a snowstorm make sure vents for the dryer furnace stove and fireplace are clear of snow build-up

KKK A generator should be used in a well-ventilated location outdoors away from windows doors and vent openings

KKK Gas or charcoal grills can produce CO mdash only use outside

HOMEHEATINGEQUIPMENTHave fuel-burning heating equipment and chimneys inspected by a professional every year before cold weather sets in When using a fireplace open the flue for adequate ventilation Never use your oven to heat your home

MonoxideCarbonMonoxide

SafetySafety

NCSG Innovation 2013 Convention and Trade Show Hotel reservations are now being accepted for NCSG Innovation 2013 at Chateau on the Lake in Branson MO April 4-7 2013 Just call 1-888-333-LAKE (5253) and mention that yoursquore with the National Chimney Sweep Guild to lock in rates starting at $129 for a mountain view and $134 for a lake view

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Page 16: October 2012

OCTOBER 12 SWEEPING 15

t is imperative that you remain mentally physically and financially strong and secure to continue to support your family and business Letrsquos call this your life valuation

It seems to me that too many business owners work in the trenches sacrificing a big part of their lives forgetting about their life valuation Or it seems many are consciously postponing their life valuation until they near retirement What is wrong with living your life today AND when you retire

Taking the steps to allow yourself to enjoy your life NOW can lead to an unexpected but ideal side effect

Perhaps you need to do nothing more than make sure you leave work at a specified time to get to an intellectually-stimulating event or a place to relax or perhaps a physical exercise activity Do you belong to an organization group or club where everyone knows your name

Do you have the time to watch your children or other family members children participate in sports events plays or similar activities Or do you volunteer your time in your community church or NCSG

Would you like to take a few weeks or months off during the year and enjoy your life without worrying about your business running aground

If you decide that any of the above is a priority then you should have conviction to make it happen Better time management could help but chances are you need to increase cash flow to make this happen

Hiring a sales representative and implementing a new marketing

program can help boost sales and cash flow Perhaps an operations manager can help you achieve your goal Would that entail implementing systems and training

Hiring an outside coach or consultant can provide the expertise and rdquoextrardquo time commitment you simply do not have to help develop a strategy and tactics to rdquogit er dunrdquo Give up a little control in areas you do not have time to address and watch the rewards come your way

How you get there isnrsquot important What is important is that you know why you want to add resources to your business NOW to allow yourself to live your life NOW without losing all of your time and reducing the possibility of an emotionally draining burn out

AND AS ALWAYS

uuml Direct Vent Pro uuml Pellet Vent Prouuml Class ADuraTech

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HEADQUARTERS

Itrsquos In Stock

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Business Valuation How About Life Valuation

BY BRIAN NOE CHFCreg CLTC

I

16 SWEEPING OCTOBER 12

ldquoMy company uses most products available to chimney contractors but Firesafersquos products and systems are hands-down the very best and the most profitable Great technical support and their constant improvements make the products even better which makes my company stand out over my competitionrdquo Kevin Knight Chadds Ford Chimney Sweeps PA

TO order call 800 TO order call 800--545545--66076607

infofiresafeinccom infofiresafeinccom wwwfiresafeinccomwwwfiresafeinccom

FireFireGuardGuard Ceramic mortar jointCeramic mortar jointCeramic mortar joint amp resurfacing systemamp resurfacing systemamp resurfacing system

PatentedPatented The most advanced chimney liner in the world

reg

CrownGuardCrownGuard Severe weather crown repair amp protectionSevere weather crown repair amp protection

Centering system for metal chimney liners

What is the interesting and unexpected side effect of putting your life first in the now

You have also increased the value of your business

Think about it ndash why wait until you are thinking about retirement to increase your business valuation to live your life As you near retirement the cost to increase your business valuation is expected to be higher As you near retirement will your energy level to accomplish this be lower

Will you be able to enjoy the same level of activity in your lifestyle when you approach retirement as you do now

Regardless of where you are in your life and business cycle what you have and have not done it will only take a few hours to commit yourself to increase your life valuation

Your increase in your business valuation will shortly follow

Let Life Happen ndash Enjoy It

About the Author Brian Noe of MW Financial Group Ltd was a guest speaker at the NCSG 2011 convention held in Hartford CT where he discussed How to Get Out of Business and The Economy and Animal Spirits Brian has a son Eric who served four years in the US Army Eric is ranked first in his class with a degree in Computer Science is working in his field and plans on attending graduate school in 2013 His daughter Kara recently graduated undergraduate school with distinction and is planning to attend graduate school to become a Physiciansrsquo Assistant Brian thoroughly enjoys helping others spend more time with their families and friends while becoming financially successful He can be reached at (860) 606-0834 or Brian_NoeMWFinancialcom

OCTOBER 12 SWEEPING 17

he most important thing to remember about customer communications is that it is decidedly a two way street Naturally you want to get your message out clearly and powerfully But it is arguably even more important that you hear what

your customers have to say to you As Bill Gates points out ldquoyour most unhappy customers are your greatest source of learningrdquo

The best approach to all customer communications is to think of your customers as more than just jobs for you more than just income sources Rather start to think of them as advisors mentors and critics to be listened to carefully thoughtfully and closely Sure listen to praise when you have earned it but listen even closer to criticism

When a customer criticizes your business he is in effect helping you make it better He is telling you what perhaps no one else will tell you He is telling you what you need to improve He is telling you how to be even more competitive and that is something you always want to hear Right

lsquoThatrsquos all well and good but how and when do I collect that input from my customersrsquo you ask Good question First realize that itrsquos not just you that will be collecting customer feedback Everyone in your organization who has any customer contact whatsoever is on that team That means all those people need to be trained in what to do to optimize that effort

Here are the kind of things they should have their antennae fine tuned forbull Anywordstoneorattitudefromacustomerthatmighteven

gently imply they are not completely happy with something about your business

bull Anysuggestionsforhowyoucouldmakethingsbetternomatter how weird or outlandish they might seem initially

bull Anyproblemwhatsoeverthecustomermayhaveencountered with your service no matter how trivial it may appear

bull Andofcourseanyangryresponsesaccusationsorcomplaints from customers

And these signs should be on your radar from the very first contact

If you or your employees view any of the above as even minor annoyances you have missed a huge huge opportunity to learn something about your business and to become increasingly competitive

Okay wersquove heard the complaints Now how do we respondFirst of all no matter what the situation no matter how angry or even abusive the customer is listen carefully to the complaint Ask questions to clarify that you have completely understood it Never take it personally You only want to help now

Once you are established in the role of ally your customer will relax and become more reasonable because he will know you are trying to help At this juncture at the very least you have created a customer who knows you are on his side and will honestly and openly address the issue And that is a very big win for you

But even if the customer remains unreasonable pay close attention to what he is telling you There are apt to be diamonds in his invective along with the mud

It is a great idea to log every complaint and I mean every complaint no matter how small This has to be done consistently and should be done immediately after the complaint has been heard By doing this you create a list of areas of potential weakness in your company to address And the sooner they are addressed the better If the same complaint resurfaces repeatedly then clearly it has not been adequately fixed

Fixes should involve everyone in the company because everyone needs to be on the same page all the time about what it is the company is striving to achieve And this way everyone gets to be a problem solver as well as a problem reporter That makes work a lot more enjoyable

Hey it sounds easy But it will never happen unless you give it your full attention It will never happen unless everyone in the company is tuned in and trained Believe me the results are well worth the effort because yoursquoll all be able to watch the company get better and better And the real bonus is when you make things better and better for your customers you make them better and better for you and your employees at the same time Itrsquos kind of magical that way

Go for it

The Feedback Loop

BY GREG POLAKOW OF COPPERFIELD

T

18 SWEEPING OCTOBER 12

reg WeatherShieldtops them all

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bull Sizes available from 3rdquo to 30+rdquo custom and oversize can be ordered Air cooled and non-air cooled 100 made in USA

bull Standard construction is 100 austenitic stainless steel also available in other alloys including copper and Type 316 for marinecoal appliances

bull Our pioneering work in chimney technology and metallurgy has made us a trusted source for products and problem-solving information

The Financial Impact of Customer ServiceDonrsquot take customer service for granted - the financial impact is huge

BY ERROL ALLEN

Customer service is what drives the success of the any business Some would surely say ldquoNo Errol a great product or service concept drives the success of any businessrdquo

While that statement is somewhat true a great product or service concept without great customer service is like expecting your beautiful garden flowers to flourish without your giving attention to them

I have often found that you donrsquot get upper managementrsquos or the ownerrsquos full attention regarding customer service unless you provide the financial impact to the company Customer service has a dual role as it both creates and preserves revenue

Let me explain why I believe this to be true

Customer service creates revenue via the word of mouth avenue When a great product or service is coupled with great customer service your customers become your ambassadors Their willingness to speak positively about your business leads to additional customers thereby creating additional revenue Recent research by the Technical Assistance Research Program (TARP) indicates that for every ten people hearing either positive or negative ldquoword of mouthrdquo information one person takes action

That one new customer should they receive the level of service expected will in turn keep the positive ldquoword of mouthrdquo cycle in motion Another form of revenue creation as a result of great

C

OCTOBER 12 SWEEPING 19

See for yourself

Wohler VIS SeriesThe Revolution in Visual Inspection Technology

bull 360deg pan- and 180deg tiltable camera eyebull Easily negotiates 90deg-bendsbull LED lighting illuminates the darkest environmentsbull Digital distance measuringbull Effortlessly inspect pipework air ducts vents cracks welding seams gaskets and much morebull Prevent problems before they occur

Wohler USA Inc bull 978-750-9876wwwwohlerusacom

Measure distance

BrilliantLED Screen

Pan amp TiltCamera

The Measure of Technologycustomer service are price increases TARP has also studied the impact of price increases on the customerrsquos willingness to continue to do business with companies In a study of the banking industry only 10 percent of survey respondents who had not experienced a customer service related problem expressed dissatisfaction with an increase in fees and charges This means that 90 percent of survey respondents were okay with the price increases due to the level of customer service provided by their particular bank

In regards to customer service acting as a revenue preserver there is one question that must be answered before we continue That question is - How much is your customer worth to your business Whether your company is small or large the need to determine what your customer is worth to your business is critical when calculating the amount of revenue being preserved by addressing customer service related issues For example if your business has 1000 customers and the average annual revenue generated by each customer is $400 If 10 percent of those customers experience customer service related problems thatrsquos 100 customers Bear with me as we start the calculations Now letrsquos assume that 50 of those customers donrsquot even bother to complain they just simply go away

Their decision to leave without complaining represents $20000 in lost revenue What about the other 50 that do complain Letrsquos say that yoursquore able to satisfy 40 (20) 40 (20) become frustrated with your attempts to satisfy and 20 (10) remain dissatisfied So now letrsquos consider the repurchase behavior of those complaining customers Should 10 (2) of the customers that yoursquore able to satisfy after they complain decide not to repurchase that represents $800 in lost revenue

In the frustrated with your attempts to satisfy group 25 (5) discontinue purchases with your company which represents $2000 in revenue On to the customers that remain dissatisfied after complaining - 60 (6) of this group decide not to repurchase from your company which means an additional $2400 in lost revenue The total potential annual revenue lost in this scenario is $25200 Wait therersquos more Remember the ldquoword of mouthrdquo factor discussed earlier

These dissatisfied customers will tell others about their experience with your company In this scenario when you consider the 50 customers

20 SWEEPING OCTOBER 12

$12900 as shown(includes trailer)

Click or Call to hear how Meyer Machine amp Equipment

can help YOU

YOU CLEAN CHIMNEYSWHY NOT CLEAN DUCTS

that left without complaining add the 13 customers that complained yet decided not to repurchase thatrsquos 63 customers who have the potential to utilize negative ldquoword of mouthrdquo marketing If these dissatisfied customers tell 10 additional people about their experiences (630 people) and 1 in 10 acts on the information (63 people) therersquos potential revenue missed due to dissatisfied customers

Even if the new customers average annual purchases equals $300 yoursquore still possibly facing $18900 in lost potential revenue Donrsquot forget about the cost side of poor customer service - the employee costs to resolve customer complaints and the material costs when rework is required to satisfy the customer Take this example and apply your real numbers to determine the financial impact to your business Whew Lotrsquos of calculations but itrsquos definitely worth it when it comes to determining the financial impact of customer service

The key to preserving revenue is to

1 Be consistent in your service delivery

and

2 Encourage your customers to complain

Consistency in your service delivery leads to loyalty less complaints and even more important fewer reasons for the silent defections of the non-complainers Encourage your customers to complain as this gives you an opportunity to retain their business The example above illustrates the financial impact of non-complaining customers Offer multiple ways to complain - at the point of purchase on your website via chat 1-800 s Donrsquot forget to monitor social media for comments regarding your company and respond to the complaints in a timely manner Remember donrsquot take customer service for granted The financial impact is huge

About the AuthorErrol Allen has over 25 years of experience in the customer service industry including 13 years in a management role Having held positions as an Internal Customer Service Consultant Call Center Quality Manager and Operations Analyst Errol understands the need for a ldquosystemsrdquo orientation to providing excellent customer service Errol has also designed customer service training programs for the ldquofront linerdquo associate to ensure employee confidence when interacting with customers He is a member of the American Society of Quality which promotes the practical application of quality knowledge across multiple industries Info httpwwwerrolallenconsultingcom (This article first appeared online at wwwcustomerservicemanagercom)

CSIA Update wwwCSIAorg

Publication for CSIA Certified Chimney Sweepregs

ADVERTISEMENT

By Donna Kasmer CSIA Certification Coordinator

Speakers and authors can use the online CEU Application for Course Credit to submit classes and articles for consideration by CSIA and NFI

Applying for Course Credit

Each course instructor must submit a CEU Application for Course Credit for approval each time a class is presented If the course objective summary and instructor qualifications have not changed dates and locations may be added to the original application within the two-year cycle After two years all courses must be resubmitted with new outlines and handouts including new dates and locations

When the application is filled out online it is sent to CSIA and NFI at the same time for consideration You will receive notification from both organizations when your application has been approved The notification will list the CEUs awarded and instructions on how to ensure that your students will receive CEUs for attending

To apply just visit wwwCSIAorgapplyforCEUs to go to the Continuing Education Units page that will give you all the information and instructions you will need to apply for CEUs as a speaker

Earning CEUs for Articles Written

You may also apply for CEUs if you have written an article for a professional sweeping publication As long as your subject matter falls under one our CEU categories it may be eligible for CEUs To submit your published article for consideration visit wwwCSIAorgapplyforCEUs and follow the instructions online

Writing and having a hearth industry paper or article published may be eligible for CEUs based on the following requirementsThe article mustbull Pertaintothehearthindustryorthe

CCSs scope of work

bull Bepublishedwithinthecertificationcycle

bull Beatleast500wordsinlengthThe author must

bull SubmitapplicationforCEUswithin60daysofpublication

bull Submitacopyofthearticlewith publication name date of publication and word count

bull SubmitthetypeofCEUcategoryorcategories of the article

CEU Information for Speakers and Authors

The Chimney Safety Institute of America has created a new blog titled Wisdom from the Hearth (online at chimneysafetywordpresscom) to help keep homeowners one-step ahead of the potential problems that can plague their fireplaces and chimneys Topics covered on the blog includeEPAcertifiedstoveschimneyswifts winter-preparedness media mentions and moisture content Blogs will be posted at least once weekly throughout the year and twice weekly during the home heating season

If you are interested in blogging for CSIA please contact Melissa Heeke CSIArsquos Director of Communications and Marketing at mheekecsiaorg

Blog submissions are due via email no later than three business days before the day you are scheduled Here are a few tips to keep in mind while bloggingbullPleasekeepblogstoaround300

words or lessbullRemembertotalkinaconversational

voice Be yourself and avoid using jargon

bullSpeakpersonallyandinapositiveup-tempo tone

bullBuildarelationshipwiththereaderwithout trying to sell the CSIA or your company Lists of tips suggestions or creative ideas are also good subjects for drawing in readers

Wisdom from the Hearth

CSIA Introduces New Blog Seeks Guest Bloggers

ConnecticutMichaelOverstreetbullMichaelrsquosChimneyServiceandRestorationbullVernon

IllinoisClayNelsonbullCleanSweepbullCollinsvillePatrickSimmsbullSuperiorChimneyServicesCorpbullLombard

IndianaTravisBeckleybullBeckleyrsquosChimneyServicesbullCoalCity

MichiganScottFreibergbullStanrsquosFireplaceampChimneyServicebullFentonErnieHillbullRockfordChimneyServicebullSouth LyonSueWhitebullRockfordChimneyServicebullSouth Lyon

MinnesotaCaleAndersonbullAirProLLCbullAppleValleyAaronOslundbullJackPixleySweepsbullAndover

AaronRotheringbullDanorsquosChimneySweepbullRochesterZacharyWilliamsbullDanorsquosChimneySweepbullRochester

MissouriJohnVGodfreybullA+ChimneyServicesLLCbullRollaJasonPatrickbullShamrockQualityServicesbullStLouisMitchellSaundersbullAdvancedChimneyTechniquesIncbullJamestown

New YorkJaredGuernseybullHolySmokeStoveFireplaceChimneybullDryden

OhioAnthonyRamseybullEliteChimneySolutionsbullBeavercreek

OklahomaKeithHudginsbullCleanDeanrsquosChimneySweepServicebullTulsa

TravisMcMorrisbullCleanDeanrsquosChimneySweepServicebullTulsa

PennsylvaniaJohnMcDonaldbullChimChimneySweeps-DJCrossIncbullMediaLJosephOchalbullChesterCountyHearthampHomebullElversonKyleBSmithbullChimChimneySweeps-DJCrossIncbullMediaChristopherTStarrbullChimChimneySweeps-DJCrossIncbullMedia

TenneesseJoshDavisbullCustomer1stAirDuctCleaningampChimneySweepbullMilton

TexasBradleyDassonvillebullACContractorsIncbullLongviewChristopherHessbullAtlasChimneybullLeanderAdamJamesbullACContractorsIncbullLongview

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Congratulations to Our New CSIA Certified Chimney Sweeps

The Chimney Safety Institute of America Inc (CSIA) sponsors theCERTIFIEDCHIMNEY

SWEEPreg certification

program The CERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETYINSTITUTEOFAMERICAreg trademark is a registered trademark of the CSIA and was developed especially for this program and is a symbol of your professionalism understanding of and dedication to your industry Display it with PrideUseitCorrectly

Who may use the Logobull SoleOperatorndashIndividualswho

maintain a sole proprietorship are currently a CSIA Certified Chimney

Sweep have no other employees and have signed the CSIA Code of Ethics are granted a royalty free limited license to usetheCERTIFIEDCHIMNEYSWEEPCHIMNEY SAFETY INSTITUTE OF AMERICAreg Logo

bull PartnershipndashCompaniesorganizedasa partnership are granted a royalty free limitedlicensetousetheCERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETYINSTITUTEOFAMERICALogoregprovided the partner performing the sweeping andor inspection is currently a CSIA Certified Chimney Sweep and signed the CSIA Code of Ethics

bull MultipleEmployeeCompanyndashCompanies with multiple service technicians are granted a royalty free limitedlicensetousetheCERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETY

INSTITUTEOFAMERICAreg Logo provided that at least one individual who is currently CSIA Certified Chimney Sweep and signed the CSIA Code of Ethics is on the job site performingsupervising the sweeping andor inspection If a work order or equivalent document is provided to the customer the CSIA Certified Chimney Sweep must sign the document and clearly printhishercertificationnumbernexttothe signature

If you have questions about the correct useoftheCERTIFIEDCHIMNEYSWEEPCHIMNEY SAFETY INSTITUTE OF AMERICAreg Logo write or call CSIA at 2155CommercialDrivePlainfieldIndiana46168(317)837-5362orfax(317)837-5365emailofficecsiaorg

Using the CSIA Certified Chimney Sweepreg Trademark

QR code generated on httpqrcodelittleidiotbe

Now you can access more of the industryrsquos favorite seminars in a self-paced online format Itrsquos easy with CSIArsquos eLearning program mdash offered every week

Need to renew your CSIA Certified Chimney Sweep credential You

can now earn all of the CEUs entirely online We offer individual

sessions in affordable bundles so you can earn just the CEUs you

need $39 per session $99 for 3 sessions or $149 for 5 sessions

Ready to get started Learn more and register right now

W W W C S I A o r g E L E A r N I N g( 3 1 7 ) 8 3 7 - 5 3 6 2

Good for you your business and your busy schedule

Online review sessions also available weekly

ADVERTISEMENT

OCTOBER 12 SWEEPING 25

ProgressivePerksBY DEBBIE CORNELIUS

MEMBERSHIP DEVELOPMENT COORDINATOR

Two Great Ways to Increase Your Income

Money is tight for everyone these days so many of your clients are using credit cards to make necessary repairs and upkeep to their homes This is why it is important to accept credit cards in your business However understanding the fees typically charged to merchants by payment processors can be more than confusing

Complete Merchant Solutions (CMS) one of NCSGrsquos benefit providers will help you understand the various fees charged in a transaction and how you can reduce these fees

Already accepting credit cards Take the time to find out if you are getting the best rates you can by contacting Allan Maughan at 877-267-4324 Ext 132 or email amaughancmsonlinecom

When a person calls your office you have your businessrsquo most important person on the line Someone who is investigating your service needs something and will likely be doing business with you Since many of these prospective customers will be placed on hold Commercials On Hold provides

an excellent way to brand your business and promote your full range of services before they talk to a member of your staff

There are several messages to choose from and NCSG members are eligible for a discount Contact Allen Gaughf at 800-832-4653 Ext 225 or visit wwwCommercialsOnHoldcom

SUPERORDER CUT-OFF

LATEstock ground

orders placed bystock freight

orders placed by

Saturday Delivery Also AvailableVisit whitecapscom or call 8003352534 for more details

Made in the USA | Est 1998 | 8003352534 | whitecapscom

26 SWEEPING OCTOBER 12

REGION 6

NCSG Charter Members

Paul Bourque Huntsville AL

Don Leavitt San Diego CA

David Harris Broken Arrow Oklahoma

Dan Wheeler Santa Rosa CA

John Cline Menlo Park CA

Dale Meisinger N Augusta SC

Alan Hisey St Louis MO

Eva B Horton Greenwich CT

Harry Richart Hasbrouck Heights NJ

NewNCSGMembers

REGION 3

REGION 2

REGION 5

REGION 4

NCSG REGIONS

REGION 1

Connecticut Vermont Massachusetts New York Maine Rhode Island New Hampshire

REGION 2

Delaware District of Columbia Maryland New Jersey Pennsylvania

REGION 3

Alabama Florida Georgia Mississippi North Carolina South Carolina Tennessee Virginia West Virginia

REGION 4

Illinois Indiana Kentucky Michigan Missouri Ohio

REGION 5

Arkansas Colorado Iowa Kansas Louisiana Minnesota Nebraska New Mexico North Dakota Oklahoma South Dakota Texas Wisconsin

REGION 6

Alaska Arizona California Hawaii Idaho Montana Nevada Oregon Utah Washington Wyoming

MARYLANDGaryCliftbullFire-SafeChimneySweeptGTCliftIncbullPasadena

NEW JERSEYRaymondBondbullMercerCountyChimneyServicesbullHamilton

GEORGIA ArvydasDidasbullAtlantaChimneyWorxLLCbullAtlanta

OHIOMichaelLentzbullEastsideFireplaceampContractingbullCygnet

COLORADOSeanPeckbullAshesAwayLLCbullDurango

CALIFORNIA StevenLovsteenbullOliverTwistChimneySweepandAirCleaningbullHuntington Beach

ErrolDavisbullTheChimneySpecialistbullHuntingtonBeach

OCTOBER 12 SWEEPING 27

The 2012 ndash 2013 offers are being added daily in the ldquoMembers Onlyrdquo section of the NCSG website at wwwNCSGorg So start checking for these new offers each week These coupons will be good until June 30 2013

AirjetDivisionofContinentalIndustriesbullAlphaAmericanCompanybullCondarCompanybullCopperfieldChimneySupplybullDuctCleanersrsquoSupplybullEarthcoreIndustriesLLCbullENERVEXIncbullFiresafeIndustriesbullFireside

DistributorsbullHY-CCompanybullLifetimeChimneybullLindemannChimneySupplybullMattersoftheHearthbullMeyerMachineampEquipmentbullNationalChimneySupplybullOlympiaChimneySupplybullSaverSystemsbullSNEWS-TheChimneySweepNewsbullStoveBuilderInternationalInc(SBI)bullWakefieldBrushbullWohlerUSAIncbullZ-Flex

2012 ndash 2013 SWEEPS ADVANTAGE COUPON PROGRAM

SAVERSYSTEMS

SAVE UP TO $50Purchase 5 gallons Chimney Saver Water Repellent (Water or Solvent-

Base) frac12 gallon CrackMagik Crack Sealant and 5 gallons CrownCoat Brush Grade Crown Repair from your Distributor - $40 Cash Refund by mail

SAVE UP TO $42Buy a 24 lb container of Cre-Away Pro and Cre-Away Applicator from

distributor and receive a FREE Case of 6 (lb) Cre-Away Creosote Modifier by mail

SAVE UP TO $41Purchase 2 cases of 12 (32oz) bottles of ACS and receive a FREE Case of

12 (32oz) bottles of Home amp Hearth Cleaner

STOVE BUILDER INTERNATIONAL INC

SAVE UP TO $ 69FREE Moisture Reader with the purchase of a Flame NXT-1 Wood Stove for

the Month of September and October 2012

HY-C Company

SAVE UP TO $ 75Purchase 30 Draft King or Big Top HY-C chimney caps and receive $75

rebate

SAVE UP TO $ 25Place your first order of HY-C Roof VentGuards or Dryer VentGuards (min

12) and receive a $25 rebate

SAVE UP TO $250 FREE freight on your first Fire Chief Wood Furnace order

LIFETIME CHIMNEY SUPPLY SAVE UP TO $400 Buy one liner kit and get one of equal or lesser value FREE

Share your memories NCSG seeks contributions for the History Project

NCSG is currently working on a history project to help the organization capture

our shared history since the organizationrsquos beginning If you have interesting

information fun photos or official Guild communications that may be of

interest please scan and email them to historyncsgorg Please note Not all

material will make it onto the Guildrsquos timeline but may be included in another

area of the history project

28 SWEEPING OCTOBER 12

hellip when opportunity calls we answer 1-800-875-8118

wwwcomnetmessagecom

Benefits of Answering Service

Award Winning Telephone Agents

Never Miss A Call

Better Time Management

Appointment Scheduling

Affordable

Member Get a Member ProgramGuidelines for IndividualsDid you know that by promoting membership in the NCSG you help the

Guild meet its goals AND you will reap rewards too To take advantage

of potential savings on your next NCSG dues simply visit wwwNCSGorg

to obtain a copy of the membership application form Make sure you put

your name under Item 2 ldquoWho referred you to the NCSGrdquo OR you may

send an email to dcorneliusncsgorg and request that NCSG membership

information be sent on your behalf to people who should join Please

provide the complete contact information ie name address telephone

number and email address if available

Your participation in the Member-Get-A-Member program helps

strengthen the Guildrsquos membership and allows you to win too

bull You get $5000 off membership dues for each new member

(1-4 new members)

bull You get Free membership Dues (equal to 1 year) when you recruit

5+ new members

Save some money on your next NCSG dues by simply promoting

membership in the NCSG at every opportunity you havet

NCSG Membership Referral Reward Guidelines for Non-ProfitsEffective 912012

Your non-profit can benefit when new NCSG Members mention your

organization under Item 2 ldquoWho referred you to the NCSGrdquo on the NCSG

membership application or you may send an email to membership

ncsgorg and request that NCSG membership information be sent on your

behalf to companies who should join Please provide the complete contact

information ie name address telephone number and email address if

available

Eligible Organizations Non-profit organizations (ie State and Regional

Chimney Sweep Guilds HPBA Affiliates)

Referral Reward $100 per New NCSG Voting or Dual Member

Reward Earned Upon receipt of NCSG membership application and

payment (full or first installment)

Reward Paid Paid to the organization within 10 business days of receipt of

membership application and payment

New Member - Has not been a member of the NCSG for at least two (2) years

Refer New Members and Be Rewarded

OCTOBER 12 SWEEPING 29

few years ago I wrote an article about being inspired by our youth Looking at the world around us the challenges we tend to let bog us down domestically as well as around the globe I thought it might be worth sharing some of that information again After all you

donrsquot have to have children of your own to appreciate the immense impact they have had are having and will have on our world If you ever take a moment to look around and notice the influence and passion of our youth you canrsquot help but be motivated by their drive

Sure kids can be a challenge (then again so can adults) but itrsquos often in their inhibitions that they discover a potential that as adults we often forget If we just take a step back from our frustration there is a lot of inspiration we can take from the youth of this world

In 1995 twelve year old Craig Keilburger was distracted during his morning breakfast on his way to the comics section of the newspaper He didnrsquot make it past the first page as he was lured into an article about the exploitation of child labor in Asia He was moved to research the situation and as he did he became increasingly self-motivated to do something about a growing problem throughout the world

Craig asked for some volunteers at school and eleven hands went up As simply as that Free the Children was formed with the passion of twelve 12-year-olds Today a handful of Nobel Peace Prize nominations later Free the Children is the worldrsquos largest network of children helping children through education More than one million youth have been involved in their programs in more than 45 countries These ldquokidsrdquo have built over 450 schools delivered more than 200000 school and health kits to students shipped more than 11 million dollars in medical supplies lobbied corporations to adopt

standard labeling for child-labor free products and improved water and sanitation conditions around the world And thatrsquos just the tip of the iceberg Visit wwwfreethechildrencom to learn more about the inspired commitment of these youth

David B Smith a college student at the University of California-Berkeley was motivated by his own personal struggles and those of his friends Concerned with the local issue of the rising costs of tuition and the lack of affordable housing near campus he formed a group to see what they could do about it Their approach was not to complain and protest but rather to work within the system to affect change

Within the year the group organized the first-ever Cal Lobby Day which brought 150 students to the California State Capital in Sacramento They didnrsquot stand outside and protest Instead they went inside and met with more than 90 percent of the legislature The group got these officials interested engaged and willing to help By the end of the semester they saved students throughout California $93 million by stopping student fees from being raised and they got $30 million earmarked for student housing

Smithrsquos initial success led to the formation of Mobilizeorg (wwwmobilizeorg) whose now national mission it is to educate empower and inspire young people to increase their civic and political participation The grass roots approach that Mobilzeorg uses is to encourage young people to personally meet with their representative decision makers speak their language and negotiate with them using techniques that are familiar to them The legislative strategy of these youth and their associated success mirrors the approach that NCSG encourages among its own members

BY MARK MCSWEENEY CAEEXECUTIVE DIRECTOR

Perspective

Find Your InspirationldquoWhat you do makes a difference and you have to decide

what kind of difference you want to makerdquo ndash Jane Goodall

A

30 SWEEPING OCTOBER 12

A couple of years ago David Smith explained their success this wayhelliprdquoBecause we start at a place that encourages young people to look inside themselves and then project that image of a better world on our society we are facilitating the use of the most powerful energy we have ndash our passionrdquo

Sparks of inspiration from youth are present all around us We just have to be open to them

As many of you know I have had the joy of being involved with Rotary Internationalrsquos youth exchange program This year marks my eighth year coordinating the outbound recruitment placement and orientation activities for my district Over that time I have had the honor of placing almost 70 high school students into 30 different countries around the world As part of the district team I also have the thrill of having worked closely with at least that many students who have traveled to Indiana from their native countries to experience and learn our relative taste of American culture

Working directly with these teens each year I am in awe of their perspective and enthusiasm and I marvel at their drive determination and overwhelming desire to further develop their appreciation of our world community By the age of 18 these young men and women have experienced more of the world around us than most of us will ever know Yet they continue to explore every opportunity they have to fuel their own passion to learn more For them enough is never enough

Thatrsquos exactly what organizations like the National Chimney Sweep Guild and the Chimney Safety Institute of America think about education The best are never satisfied The best are never done learning The best in our industry belong to the Guild and seek certifications in their field not merely for attainment of the credential but rather to feed their desire to continually learn and continually improve

Whether yoursquove been in this business for thirty days or for thirty years you owe it to yourself and to your customers to pursue every chance you can to keep yourself as professionally and technically tuned as possible As the great Aristotle said ldquoAll men by nature desire knowledgerdquo

And lest you think learning is limited to youth I recently read a quote from the swimming trainer of a 73-year-old woman When speaking of her determination the trainer said that she taught him ldquoThere is no age attached to a student that quest is without a numberrdquo

Companies that truly embrace continuous improvement continuously seek opportunities to improve the way they do business ndash operationally as well as technically Be humble enough to recognize that a better way may exist and challenge yourself to find it

You work hard to produce income for your business Your expenses should reflect your companyrsquos strategies Money can be hard to come by and once you get it you donrsquot want to lose it But a smart

business person knows that putting money back into their business is not losing it itrsquos investing it Best of all itrsquos investing it in you in your business

19th century American explorer Robert Perry said ldquoThe time to prepare for your next expedition is when you have just returned from a successful triprdquo This is certainly the case for the exchange students I work with every day and that perseverance is clearly demonstrated by youth like Craig Kielburger and David Smith I truly believe that all of us adults could benefit from spending more time watching and learning from the youth around us

Find your passion and let it ignite you If your flame starts to flicker look for inspiration around you in perhaps the least likely of places Helen Keller once said ldquoLife is either a daring adventure or nothingrdquo Herersquos to you on your expedition

Until next time I continue to wish you every success

Double Locking CrimpRemains StrongYet Very Flexibl e

With No Memo ry

Strong Triple Locking CrimpHolds T ogether Even OnTough Jobs

Horizontal Sides Of CorrugationOffer Added Strengthamp Flexibility

Manufactured by CHIMNEY TECHNIQUE INC

Chim-Pro Interlock Flex

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Featuring

Visit wwwchim-prolinercom for more detailsbull 2000 Industrial Ave bull Sioux Falls SD 57104

1-800-582-1392

OCTOBER 12 SWEEPING 31

Display Ad Index

Darwin Awards

Have you snapped a photo of a peculiar chimney in your area that made you shake your head in disbelief

Send it to Melissa Heeke at mheekencsgorg for publication in Sweeping Or mail it to NCSG 2155 Commercial Drive Plainfield IN 46168

Page Advertiser Phone Email or Website Address

30 Ahrens Chimney Technique 800-582-1392 ahrenschimneyqwestofficenet

21-24 Chimney Safety Institute of America 317-837-5362 wwwcsiaorg

13 Cobra Chimney Caps 888-463-0636 salescobrachimneycom

28 Communications Network Inc 800-875-8118 tkempercomnetmessagecom

9 Copperfield 800-247-3305 wwwcopperfieldcom

ENERVEX Inc 800-255-2923 infochimneyfanscom5

16 Firesafe Industries Inc 800-545-6607 wwwfiresafeinccom

8 Hose Master 800-221-2319 bobdanielshosemastercom

18 ICP 508-695-7000 wwwchimneycapscom

BC Lifetime Chimney Supply LLC 877-234-7473 wwwlifetimechimneysupplycom

7 Lindemann Chimney Company 800-722-7230 wwwlindemannchimneycom

20 Meyer Machine amp Equipment 800-728-3828 wwwmeyermachinecom

6 National Chimney Supply 800-897-8481 wwwnationalchimneysupplycom

11 Olympia Chimney Supply 800-569-1425 wwwolympiachimneycom

32 Orion Safety Products 800-637-7807 wwwchimfexus

4 Sand Hill Wholesale 800-258-5496 wwwsandhillwholesalecom

3 Smoktite 866-439-0069 wwwsmoktitecom

15 Sweeprsquos Choice 866-880-3473 infosweepsamericacom

25 Whitecaps 800-335-2534 wwwwhitecapscom

19 Wohler 978-750-9876 wwwwohlerusacom

What we have here is your basic palm frawn spark arrestor in Logan Heights San Diego CA Unfortunately (or fortunately depending on how I look at it) my job was across the street and I could not investigate further

Submitted by Eron Armour of Armour Chimney Service in San Diego CA

October 19 2012Albany NYCSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

October 22-26 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

October 29 ndash November 1 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 2 2012CSIA Technology Center CSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

November 5- 9 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 12-16 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

Dates amp Events

Please send notice of your events for NCSG Dates amp Events listings at mmcmahonncsgorg for inclusion here in weekly posts to the discussion list and online at wwwNCSGorgdates The event must be considered educational or informative for the industry (sales events and open houses will not be listed)

32 SWEEPING OCTOBER 12

ClassifiedsGotta chimney question Sizing Codes Call Royal Edwards Make Royal your tech department CALL NOW 813-982-0219 for on-call tech support Continuing Education special bonus ndash ask how you can get the Friday morning E-Blast for FREE CALL NOW 813-982-0219

GasVent Software for Sizing Chimneys only $195 Call 1-800-648-9523 for more info and visit wwwelitesoftcom to download a free trial version

Chimney Sweep business for sale iin the Northern Rocky Mountains of New Mexico Services a large area with three ski resorts in the service area Equipment and signed three year contracts goes with the business Business is well established For pricing and other info please email your questions to ridgeriders1gmailcom

CLASSIFIED ADS FREE FOR NCSG MEMBERSMemberscanrunone35wordclassifiedfreeeachyearRegularlyclassifiedadsare$2wordor$1wordforNCSGmembersClassifiedadsarenon-commissionableandmustbe pre-paid To place a classified ad please contact Megan McMahon at mmcmahonncsgorg or (317) 837-1500

The Original Chimney

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Extinguish Chimney Fires

u DisplayerShipper Holds 8 Individually

Packed Chimfex

u Available in English-French Packaging

for Canadian Market

ORION SAFETY PRODUCTSEASTON MD 21601

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ORDER NOW FOR QUICK DELIVERY

CALL YOUR LOCAL DISTRIBUTOR OR CALL US AT

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WWWCHIMFEXUSCOM

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Carbon

Often called the silent killer carbon monoxide is an invisible odorless colorless gas created when fuels (such as gasoline wood coal natural gas propane oil and methane) burn incompletely In the home heating and cooking equipment that burn fuel can be sources of carbon monoxide

FACTSbull A person can be poisoned

by a small amount of CO over a longer period of time or by a large amount of CO over a shorter amount of time

bull In 2005 US fire departments responded to an estimated 61100 non-fire CO incidents in which carbon monoxide was found or an average of seven calls per hour

KKK CO alarms should be installed in a central location outside each sleeping area and on every level of the home and in other locations where required by applicable laws codes or standards For the best protection interconnect all CO alarms throughout the home When one sounds they all sound

KKK Follow the manufacturerrsquos instructions for placement and mounting height

KKK Choose a CO alarm that has the label of a recognized testing laboratory

KKK Call your local fire departmentrsquos non-emergency number to find out what number to call if the CO alarm sounds

KKK Test CO alarms at least once a month replace them according to the manufacturerrsquos instructions

KKK If the audible trouble signal sounds check for low batteries If the battery is low replace it If it still sounds call the fire department

KKK If the CO alarm sounds immediately move to a fresh air location outdoors or by an open window or door Make sure everyone inside the home is accounted for Call for help from a fresh air location and stay there until emergency personnel

KKK If you need to warm a vehicle remove it from the garage immediately after starting it Do not run a vehicle or other fueled engine or motor indoors even if garage doors are open Make sure the exhaust pipe of a running vehicle is not covered with snow

KKK During and after a snowstorm make sure vents for the dryer furnace stove and fireplace are clear of snow build-up

KKK A generator should be used in a well-ventilated location outdoors away from windows doors and vent openings

KKK Gas or charcoal grills can produce CO mdash only use outside

HOMEHEATINGEQUIPMENTHave fuel-burning heating equipment and chimneys inspected by a professional every year before cold weather sets in When using a fireplace open the flue for adequate ventilation Never use your oven to heat your home

MonoxideCarbonMonoxide

SafetySafety

NCSG Innovation 2013 Convention and Trade Show Hotel reservations are now being accepted for NCSG Innovation 2013 at Chateau on the Lake in Branson MO April 4-7 2013 Just call 1-888-333-LAKE (5253) and mention that yoursquore with the National Chimney Sweep Guild to lock in rates starting at $129 for a mountain view and $134 for a lake view

Get ready for some RampR Yoursquore earned it

National Chimney Sweep Guild2155 Commercial DrivePlainfield IN 46168

1209

CALL 877234PIPE

CHIMNEY LINER KIT SPECIALBUY 2 LINER KITSGET 1 FREELiner kit special offer valid on your first order only

Single Wall 316L 6 times 25 $24500Single Wall 316L 6 times 35 $28500Smooth Wall 316L 6 times 25 $28250Smooth Wall 316L 6 times 35 $33749

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New Customer Special

20 OFF ALLCUSTOM ORDERS

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FREESHIPPINGWITH YOUR KITPURCHASE

Page 17: October 2012

16 SWEEPING OCTOBER 12

ldquoMy company uses most products available to chimney contractors but Firesafersquos products and systems are hands-down the very best and the most profitable Great technical support and their constant improvements make the products even better which makes my company stand out over my competitionrdquo Kevin Knight Chadds Ford Chimney Sweeps PA

TO order call 800 TO order call 800--545545--66076607

infofiresafeinccom infofiresafeinccom wwwfiresafeinccomwwwfiresafeinccom

FireFireGuardGuard Ceramic mortar jointCeramic mortar jointCeramic mortar joint amp resurfacing systemamp resurfacing systemamp resurfacing system

PatentedPatented The most advanced chimney liner in the world

reg

CrownGuardCrownGuard Severe weather crown repair amp protectionSevere weather crown repair amp protection

Centering system for metal chimney liners

What is the interesting and unexpected side effect of putting your life first in the now

You have also increased the value of your business

Think about it ndash why wait until you are thinking about retirement to increase your business valuation to live your life As you near retirement the cost to increase your business valuation is expected to be higher As you near retirement will your energy level to accomplish this be lower

Will you be able to enjoy the same level of activity in your lifestyle when you approach retirement as you do now

Regardless of where you are in your life and business cycle what you have and have not done it will only take a few hours to commit yourself to increase your life valuation

Your increase in your business valuation will shortly follow

Let Life Happen ndash Enjoy It

About the Author Brian Noe of MW Financial Group Ltd was a guest speaker at the NCSG 2011 convention held in Hartford CT where he discussed How to Get Out of Business and The Economy and Animal Spirits Brian has a son Eric who served four years in the US Army Eric is ranked first in his class with a degree in Computer Science is working in his field and plans on attending graduate school in 2013 His daughter Kara recently graduated undergraduate school with distinction and is planning to attend graduate school to become a Physiciansrsquo Assistant Brian thoroughly enjoys helping others spend more time with their families and friends while becoming financially successful He can be reached at (860) 606-0834 or Brian_NoeMWFinancialcom

OCTOBER 12 SWEEPING 17

he most important thing to remember about customer communications is that it is decidedly a two way street Naturally you want to get your message out clearly and powerfully But it is arguably even more important that you hear what

your customers have to say to you As Bill Gates points out ldquoyour most unhappy customers are your greatest source of learningrdquo

The best approach to all customer communications is to think of your customers as more than just jobs for you more than just income sources Rather start to think of them as advisors mentors and critics to be listened to carefully thoughtfully and closely Sure listen to praise when you have earned it but listen even closer to criticism

When a customer criticizes your business he is in effect helping you make it better He is telling you what perhaps no one else will tell you He is telling you what you need to improve He is telling you how to be even more competitive and that is something you always want to hear Right

lsquoThatrsquos all well and good but how and when do I collect that input from my customersrsquo you ask Good question First realize that itrsquos not just you that will be collecting customer feedback Everyone in your organization who has any customer contact whatsoever is on that team That means all those people need to be trained in what to do to optimize that effort

Here are the kind of things they should have their antennae fine tuned forbull Anywordstoneorattitudefromacustomerthatmighteven

gently imply they are not completely happy with something about your business

bull Anysuggestionsforhowyoucouldmakethingsbetternomatter how weird or outlandish they might seem initially

bull Anyproblemwhatsoeverthecustomermayhaveencountered with your service no matter how trivial it may appear

bull Andofcourseanyangryresponsesaccusationsorcomplaints from customers

And these signs should be on your radar from the very first contact

If you or your employees view any of the above as even minor annoyances you have missed a huge huge opportunity to learn something about your business and to become increasingly competitive

Okay wersquove heard the complaints Now how do we respondFirst of all no matter what the situation no matter how angry or even abusive the customer is listen carefully to the complaint Ask questions to clarify that you have completely understood it Never take it personally You only want to help now

Once you are established in the role of ally your customer will relax and become more reasonable because he will know you are trying to help At this juncture at the very least you have created a customer who knows you are on his side and will honestly and openly address the issue And that is a very big win for you

But even if the customer remains unreasonable pay close attention to what he is telling you There are apt to be diamonds in his invective along with the mud

It is a great idea to log every complaint and I mean every complaint no matter how small This has to be done consistently and should be done immediately after the complaint has been heard By doing this you create a list of areas of potential weakness in your company to address And the sooner they are addressed the better If the same complaint resurfaces repeatedly then clearly it has not been adequately fixed

Fixes should involve everyone in the company because everyone needs to be on the same page all the time about what it is the company is striving to achieve And this way everyone gets to be a problem solver as well as a problem reporter That makes work a lot more enjoyable

Hey it sounds easy But it will never happen unless you give it your full attention It will never happen unless everyone in the company is tuned in and trained Believe me the results are well worth the effort because yoursquoll all be able to watch the company get better and better And the real bonus is when you make things better and better for your customers you make them better and better for you and your employees at the same time Itrsquos kind of magical that way

Go for it

The Feedback Loop

BY GREG POLAKOW OF COPPERFIELD

T

18 SWEEPING OCTOBER 12

reg WeatherShieldtops them all

Model WSA-TDWfor air cooled chimney

the authenticPO Box B Attleboro Falls MA 02763 (508) 695-7000 Fax (508) 695-4209wwwchimneycapscom

Improved Consumer Products Available from leading distributors nationwide

regWeatherShield

Although there

have been

many attempts

to copy it over

the past almost

40 years there

is only one regWeatherShield

Always ask for it

by name and

look for the seal

of authenticity

on the top of

the cap

bull The industry standard for keeping out squirrels birds leaves and other debris

bull Works with single wall double wall triple wall or masonry chimneys

bull Sizes available from 3rdquo to 30+rdquo custom and oversize can be ordered Air cooled and non-air cooled 100 made in USA

bull Standard construction is 100 austenitic stainless steel also available in other alloys including copper and Type 316 for marinecoal appliances

bull Our pioneering work in chimney technology and metallurgy has made us a trusted source for products and problem-solving information

The Financial Impact of Customer ServiceDonrsquot take customer service for granted - the financial impact is huge

BY ERROL ALLEN

Customer service is what drives the success of the any business Some would surely say ldquoNo Errol a great product or service concept drives the success of any businessrdquo

While that statement is somewhat true a great product or service concept without great customer service is like expecting your beautiful garden flowers to flourish without your giving attention to them

I have often found that you donrsquot get upper managementrsquos or the ownerrsquos full attention regarding customer service unless you provide the financial impact to the company Customer service has a dual role as it both creates and preserves revenue

Let me explain why I believe this to be true

Customer service creates revenue via the word of mouth avenue When a great product or service is coupled with great customer service your customers become your ambassadors Their willingness to speak positively about your business leads to additional customers thereby creating additional revenue Recent research by the Technical Assistance Research Program (TARP) indicates that for every ten people hearing either positive or negative ldquoword of mouthrdquo information one person takes action

That one new customer should they receive the level of service expected will in turn keep the positive ldquoword of mouthrdquo cycle in motion Another form of revenue creation as a result of great

C

OCTOBER 12 SWEEPING 19

See for yourself

Wohler VIS SeriesThe Revolution in Visual Inspection Technology

bull 360deg pan- and 180deg tiltable camera eyebull Easily negotiates 90deg-bendsbull LED lighting illuminates the darkest environmentsbull Digital distance measuringbull Effortlessly inspect pipework air ducts vents cracks welding seams gaskets and much morebull Prevent problems before they occur

Wohler USA Inc bull 978-750-9876wwwwohlerusacom

Measure distance

BrilliantLED Screen

Pan amp TiltCamera

The Measure of Technologycustomer service are price increases TARP has also studied the impact of price increases on the customerrsquos willingness to continue to do business with companies In a study of the banking industry only 10 percent of survey respondents who had not experienced a customer service related problem expressed dissatisfaction with an increase in fees and charges This means that 90 percent of survey respondents were okay with the price increases due to the level of customer service provided by their particular bank

In regards to customer service acting as a revenue preserver there is one question that must be answered before we continue That question is - How much is your customer worth to your business Whether your company is small or large the need to determine what your customer is worth to your business is critical when calculating the amount of revenue being preserved by addressing customer service related issues For example if your business has 1000 customers and the average annual revenue generated by each customer is $400 If 10 percent of those customers experience customer service related problems thatrsquos 100 customers Bear with me as we start the calculations Now letrsquos assume that 50 of those customers donrsquot even bother to complain they just simply go away

Their decision to leave without complaining represents $20000 in lost revenue What about the other 50 that do complain Letrsquos say that yoursquore able to satisfy 40 (20) 40 (20) become frustrated with your attempts to satisfy and 20 (10) remain dissatisfied So now letrsquos consider the repurchase behavior of those complaining customers Should 10 (2) of the customers that yoursquore able to satisfy after they complain decide not to repurchase that represents $800 in lost revenue

In the frustrated with your attempts to satisfy group 25 (5) discontinue purchases with your company which represents $2000 in revenue On to the customers that remain dissatisfied after complaining - 60 (6) of this group decide not to repurchase from your company which means an additional $2400 in lost revenue The total potential annual revenue lost in this scenario is $25200 Wait therersquos more Remember the ldquoword of mouthrdquo factor discussed earlier

These dissatisfied customers will tell others about their experience with your company In this scenario when you consider the 50 customers

20 SWEEPING OCTOBER 12

$12900 as shown(includes trailer)

Click or Call to hear how Meyer Machine amp Equipment

can help YOU

YOU CLEAN CHIMNEYSWHY NOT CLEAN DUCTS

that left without complaining add the 13 customers that complained yet decided not to repurchase thatrsquos 63 customers who have the potential to utilize negative ldquoword of mouthrdquo marketing If these dissatisfied customers tell 10 additional people about their experiences (630 people) and 1 in 10 acts on the information (63 people) therersquos potential revenue missed due to dissatisfied customers

Even if the new customers average annual purchases equals $300 yoursquore still possibly facing $18900 in lost potential revenue Donrsquot forget about the cost side of poor customer service - the employee costs to resolve customer complaints and the material costs when rework is required to satisfy the customer Take this example and apply your real numbers to determine the financial impact to your business Whew Lotrsquos of calculations but itrsquos definitely worth it when it comes to determining the financial impact of customer service

The key to preserving revenue is to

1 Be consistent in your service delivery

and

2 Encourage your customers to complain

Consistency in your service delivery leads to loyalty less complaints and even more important fewer reasons for the silent defections of the non-complainers Encourage your customers to complain as this gives you an opportunity to retain their business The example above illustrates the financial impact of non-complaining customers Offer multiple ways to complain - at the point of purchase on your website via chat 1-800 s Donrsquot forget to monitor social media for comments regarding your company and respond to the complaints in a timely manner Remember donrsquot take customer service for granted The financial impact is huge

About the AuthorErrol Allen has over 25 years of experience in the customer service industry including 13 years in a management role Having held positions as an Internal Customer Service Consultant Call Center Quality Manager and Operations Analyst Errol understands the need for a ldquosystemsrdquo orientation to providing excellent customer service Errol has also designed customer service training programs for the ldquofront linerdquo associate to ensure employee confidence when interacting with customers He is a member of the American Society of Quality which promotes the practical application of quality knowledge across multiple industries Info httpwwwerrolallenconsultingcom (This article first appeared online at wwwcustomerservicemanagercom)

CSIA Update wwwCSIAorg

Publication for CSIA Certified Chimney Sweepregs

ADVERTISEMENT

By Donna Kasmer CSIA Certification Coordinator

Speakers and authors can use the online CEU Application for Course Credit to submit classes and articles for consideration by CSIA and NFI

Applying for Course Credit

Each course instructor must submit a CEU Application for Course Credit for approval each time a class is presented If the course objective summary and instructor qualifications have not changed dates and locations may be added to the original application within the two-year cycle After two years all courses must be resubmitted with new outlines and handouts including new dates and locations

When the application is filled out online it is sent to CSIA and NFI at the same time for consideration You will receive notification from both organizations when your application has been approved The notification will list the CEUs awarded and instructions on how to ensure that your students will receive CEUs for attending

To apply just visit wwwCSIAorgapplyforCEUs to go to the Continuing Education Units page that will give you all the information and instructions you will need to apply for CEUs as a speaker

Earning CEUs for Articles Written

You may also apply for CEUs if you have written an article for a professional sweeping publication As long as your subject matter falls under one our CEU categories it may be eligible for CEUs To submit your published article for consideration visit wwwCSIAorgapplyforCEUs and follow the instructions online

Writing and having a hearth industry paper or article published may be eligible for CEUs based on the following requirementsThe article mustbull Pertaintothehearthindustryorthe

CCSs scope of work

bull Bepublishedwithinthecertificationcycle

bull Beatleast500wordsinlengthThe author must

bull SubmitapplicationforCEUswithin60daysofpublication

bull Submitacopyofthearticlewith publication name date of publication and word count

bull SubmitthetypeofCEUcategoryorcategories of the article

CEU Information for Speakers and Authors

The Chimney Safety Institute of America has created a new blog titled Wisdom from the Hearth (online at chimneysafetywordpresscom) to help keep homeowners one-step ahead of the potential problems that can plague their fireplaces and chimneys Topics covered on the blog includeEPAcertifiedstoveschimneyswifts winter-preparedness media mentions and moisture content Blogs will be posted at least once weekly throughout the year and twice weekly during the home heating season

If you are interested in blogging for CSIA please contact Melissa Heeke CSIArsquos Director of Communications and Marketing at mheekecsiaorg

Blog submissions are due via email no later than three business days before the day you are scheduled Here are a few tips to keep in mind while bloggingbullPleasekeepblogstoaround300

words or lessbullRemembertotalkinaconversational

voice Be yourself and avoid using jargon

bullSpeakpersonallyandinapositiveup-tempo tone

bullBuildarelationshipwiththereaderwithout trying to sell the CSIA or your company Lists of tips suggestions or creative ideas are also good subjects for drawing in readers

Wisdom from the Hearth

CSIA Introduces New Blog Seeks Guest Bloggers

ConnecticutMichaelOverstreetbullMichaelrsquosChimneyServiceandRestorationbullVernon

IllinoisClayNelsonbullCleanSweepbullCollinsvillePatrickSimmsbullSuperiorChimneyServicesCorpbullLombard

IndianaTravisBeckleybullBeckleyrsquosChimneyServicesbullCoalCity

MichiganScottFreibergbullStanrsquosFireplaceampChimneyServicebullFentonErnieHillbullRockfordChimneyServicebullSouth LyonSueWhitebullRockfordChimneyServicebullSouth Lyon

MinnesotaCaleAndersonbullAirProLLCbullAppleValleyAaronOslundbullJackPixleySweepsbullAndover

AaronRotheringbullDanorsquosChimneySweepbullRochesterZacharyWilliamsbullDanorsquosChimneySweepbullRochester

MissouriJohnVGodfreybullA+ChimneyServicesLLCbullRollaJasonPatrickbullShamrockQualityServicesbullStLouisMitchellSaundersbullAdvancedChimneyTechniquesIncbullJamestown

New YorkJaredGuernseybullHolySmokeStoveFireplaceChimneybullDryden

OhioAnthonyRamseybullEliteChimneySolutionsbullBeavercreek

OklahomaKeithHudginsbullCleanDeanrsquosChimneySweepServicebullTulsa

TravisMcMorrisbullCleanDeanrsquosChimneySweepServicebullTulsa

PennsylvaniaJohnMcDonaldbullChimChimneySweeps-DJCrossIncbullMediaLJosephOchalbullChesterCountyHearthampHomebullElversonKyleBSmithbullChimChimneySweeps-DJCrossIncbullMediaChristopherTStarrbullChimChimneySweeps-DJCrossIncbullMedia

TenneesseJoshDavisbullCustomer1stAirDuctCleaningampChimneySweepbullMilton

TexasBradleyDassonvillebullACContractorsIncbullLongviewChristopherHessbullAtlasChimneybullLeanderAdamJamesbullACContractorsIncbullLongview

ADVERTISEMENT

Congratulations to Our New CSIA Certified Chimney Sweeps

The Chimney Safety Institute of America Inc (CSIA) sponsors theCERTIFIEDCHIMNEY

SWEEPreg certification

program The CERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETYINSTITUTEOFAMERICAreg trademark is a registered trademark of the CSIA and was developed especially for this program and is a symbol of your professionalism understanding of and dedication to your industry Display it with PrideUseitCorrectly

Who may use the Logobull SoleOperatorndashIndividualswho

maintain a sole proprietorship are currently a CSIA Certified Chimney

Sweep have no other employees and have signed the CSIA Code of Ethics are granted a royalty free limited license to usetheCERTIFIEDCHIMNEYSWEEPCHIMNEY SAFETY INSTITUTE OF AMERICAreg Logo

bull PartnershipndashCompaniesorganizedasa partnership are granted a royalty free limitedlicensetousetheCERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETYINSTITUTEOFAMERICALogoregprovided the partner performing the sweeping andor inspection is currently a CSIA Certified Chimney Sweep and signed the CSIA Code of Ethics

bull MultipleEmployeeCompanyndashCompanies with multiple service technicians are granted a royalty free limitedlicensetousetheCERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETY

INSTITUTEOFAMERICAreg Logo provided that at least one individual who is currently CSIA Certified Chimney Sweep and signed the CSIA Code of Ethics is on the job site performingsupervising the sweeping andor inspection If a work order or equivalent document is provided to the customer the CSIA Certified Chimney Sweep must sign the document and clearly printhishercertificationnumbernexttothe signature

If you have questions about the correct useoftheCERTIFIEDCHIMNEYSWEEPCHIMNEY SAFETY INSTITUTE OF AMERICAreg Logo write or call CSIA at 2155CommercialDrivePlainfieldIndiana46168(317)837-5362orfax(317)837-5365emailofficecsiaorg

Using the CSIA Certified Chimney Sweepreg Trademark

QR code generated on httpqrcodelittleidiotbe

Now you can access more of the industryrsquos favorite seminars in a self-paced online format Itrsquos easy with CSIArsquos eLearning program mdash offered every week

Need to renew your CSIA Certified Chimney Sweep credential You

can now earn all of the CEUs entirely online We offer individual

sessions in affordable bundles so you can earn just the CEUs you

need $39 per session $99 for 3 sessions or $149 for 5 sessions

Ready to get started Learn more and register right now

W W W C S I A o r g E L E A r N I N g( 3 1 7 ) 8 3 7 - 5 3 6 2

Good for you your business and your busy schedule

Online review sessions also available weekly

ADVERTISEMENT

OCTOBER 12 SWEEPING 25

ProgressivePerksBY DEBBIE CORNELIUS

MEMBERSHIP DEVELOPMENT COORDINATOR

Two Great Ways to Increase Your Income

Money is tight for everyone these days so many of your clients are using credit cards to make necessary repairs and upkeep to their homes This is why it is important to accept credit cards in your business However understanding the fees typically charged to merchants by payment processors can be more than confusing

Complete Merchant Solutions (CMS) one of NCSGrsquos benefit providers will help you understand the various fees charged in a transaction and how you can reduce these fees

Already accepting credit cards Take the time to find out if you are getting the best rates you can by contacting Allan Maughan at 877-267-4324 Ext 132 or email amaughancmsonlinecom

When a person calls your office you have your businessrsquo most important person on the line Someone who is investigating your service needs something and will likely be doing business with you Since many of these prospective customers will be placed on hold Commercials On Hold provides

an excellent way to brand your business and promote your full range of services before they talk to a member of your staff

There are several messages to choose from and NCSG members are eligible for a discount Contact Allen Gaughf at 800-832-4653 Ext 225 or visit wwwCommercialsOnHoldcom

SUPERORDER CUT-OFF

LATEstock ground

orders placed bystock freight

orders placed by

Saturday Delivery Also AvailableVisit whitecapscom or call 8003352534 for more details

Made in the USA | Est 1998 | 8003352534 | whitecapscom

26 SWEEPING OCTOBER 12

REGION 6

NCSG Charter Members

Paul Bourque Huntsville AL

Don Leavitt San Diego CA

David Harris Broken Arrow Oklahoma

Dan Wheeler Santa Rosa CA

John Cline Menlo Park CA

Dale Meisinger N Augusta SC

Alan Hisey St Louis MO

Eva B Horton Greenwich CT

Harry Richart Hasbrouck Heights NJ

NewNCSGMembers

REGION 3

REGION 2

REGION 5

REGION 4

NCSG REGIONS

REGION 1

Connecticut Vermont Massachusetts New York Maine Rhode Island New Hampshire

REGION 2

Delaware District of Columbia Maryland New Jersey Pennsylvania

REGION 3

Alabama Florida Georgia Mississippi North Carolina South Carolina Tennessee Virginia West Virginia

REGION 4

Illinois Indiana Kentucky Michigan Missouri Ohio

REGION 5

Arkansas Colorado Iowa Kansas Louisiana Minnesota Nebraska New Mexico North Dakota Oklahoma South Dakota Texas Wisconsin

REGION 6

Alaska Arizona California Hawaii Idaho Montana Nevada Oregon Utah Washington Wyoming

MARYLANDGaryCliftbullFire-SafeChimneySweeptGTCliftIncbullPasadena

NEW JERSEYRaymondBondbullMercerCountyChimneyServicesbullHamilton

GEORGIA ArvydasDidasbullAtlantaChimneyWorxLLCbullAtlanta

OHIOMichaelLentzbullEastsideFireplaceampContractingbullCygnet

COLORADOSeanPeckbullAshesAwayLLCbullDurango

CALIFORNIA StevenLovsteenbullOliverTwistChimneySweepandAirCleaningbullHuntington Beach

ErrolDavisbullTheChimneySpecialistbullHuntingtonBeach

OCTOBER 12 SWEEPING 27

The 2012 ndash 2013 offers are being added daily in the ldquoMembers Onlyrdquo section of the NCSG website at wwwNCSGorg So start checking for these new offers each week These coupons will be good until June 30 2013

AirjetDivisionofContinentalIndustriesbullAlphaAmericanCompanybullCondarCompanybullCopperfieldChimneySupplybullDuctCleanersrsquoSupplybullEarthcoreIndustriesLLCbullENERVEXIncbullFiresafeIndustriesbullFireside

DistributorsbullHY-CCompanybullLifetimeChimneybullLindemannChimneySupplybullMattersoftheHearthbullMeyerMachineampEquipmentbullNationalChimneySupplybullOlympiaChimneySupplybullSaverSystemsbullSNEWS-TheChimneySweepNewsbullStoveBuilderInternationalInc(SBI)bullWakefieldBrushbullWohlerUSAIncbullZ-Flex

2012 ndash 2013 SWEEPS ADVANTAGE COUPON PROGRAM

SAVERSYSTEMS

SAVE UP TO $50Purchase 5 gallons Chimney Saver Water Repellent (Water or Solvent-

Base) frac12 gallon CrackMagik Crack Sealant and 5 gallons CrownCoat Brush Grade Crown Repair from your Distributor - $40 Cash Refund by mail

SAVE UP TO $42Buy a 24 lb container of Cre-Away Pro and Cre-Away Applicator from

distributor and receive a FREE Case of 6 (lb) Cre-Away Creosote Modifier by mail

SAVE UP TO $41Purchase 2 cases of 12 (32oz) bottles of ACS and receive a FREE Case of

12 (32oz) bottles of Home amp Hearth Cleaner

STOVE BUILDER INTERNATIONAL INC

SAVE UP TO $ 69FREE Moisture Reader with the purchase of a Flame NXT-1 Wood Stove for

the Month of September and October 2012

HY-C Company

SAVE UP TO $ 75Purchase 30 Draft King or Big Top HY-C chimney caps and receive $75

rebate

SAVE UP TO $ 25Place your first order of HY-C Roof VentGuards or Dryer VentGuards (min

12) and receive a $25 rebate

SAVE UP TO $250 FREE freight on your first Fire Chief Wood Furnace order

LIFETIME CHIMNEY SUPPLY SAVE UP TO $400 Buy one liner kit and get one of equal or lesser value FREE

Share your memories NCSG seeks contributions for the History Project

NCSG is currently working on a history project to help the organization capture

our shared history since the organizationrsquos beginning If you have interesting

information fun photos or official Guild communications that may be of

interest please scan and email them to historyncsgorg Please note Not all

material will make it onto the Guildrsquos timeline but may be included in another

area of the history project

28 SWEEPING OCTOBER 12

hellip when opportunity calls we answer 1-800-875-8118

wwwcomnetmessagecom

Benefits of Answering Service

Award Winning Telephone Agents

Never Miss A Call

Better Time Management

Appointment Scheduling

Affordable

Member Get a Member ProgramGuidelines for IndividualsDid you know that by promoting membership in the NCSG you help the

Guild meet its goals AND you will reap rewards too To take advantage

of potential savings on your next NCSG dues simply visit wwwNCSGorg

to obtain a copy of the membership application form Make sure you put

your name under Item 2 ldquoWho referred you to the NCSGrdquo OR you may

send an email to dcorneliusncsgorg and request that NCSG membership

information be sent on your behalf to people who should join Please

provide the complete contact information ie name address telephone

number and email address if available

Your participation in the Member-Get-A-Member program helps

strengthen the Guildrsquos membership and allows you to win too

bull You get $5000 off membership dues for each new member

(1-4 new members)

bull You get Free membership Dues (equal to 1 year) when you recruit

5+ new members

Save some money on your next NCSG dues by simply promoting

membership in the NCSG at every opportunity you havet

NCSG Membership Referral Reward Guidelines for Non-ProfitsEffective 912012

Your non-profit can benefit when new NCSG Members mention your

organization under Item 2 ldquoWho referred you to the NCSGrdquo on the NCSG

membership application or you may send an email to membership

ncsgorg and request that NCSG membership information be sent on your

behalf to companies who should join Please provide the complete contact

information ie name address telephone number and email address if

available

Eligible Organizations Non-profit organizations (ie State and Regional

Chimney Sweep Guilds HPBA Affiliates)

Referral Reward $100 per New NCSG Voting or Dual Member

Reward Earned Upon receipt of NCSG membership application and

payment (full or first installment)

Reward Paid Paid to the organization within 10 business days of receipt of

membership application and payment

New Member - Has not been a member of the NCSG for at least two (2) years

Refer New Members and Be Rewarded

OCTOBER 12 SWEEPING 29

few years ago I wrote an article about being inspired by our youth Looking at the world around us the challenges we tend to let bog us down domestically as well as around the globe I thought it might be worth sharing some of that information again After all you

donrsquot have to have children of your own to appreciate the immense impact they have had are having and will have on our world If you ever take a moment to look around and notice the influence and passion of our youth you canrsquot help but be motivated by their drive

Sure kids can be a challenge (then again so can adults) but itrsquos often in their inhibitions that they discover a potential that as adults we often forget If we just take a step back from our frustration there is a lot of inspiration we can take from the youth of this world

In 1995 twelve year old Craig Keilburger was distracted during his morning breakfast on his way to the comics section of the newspaper He didnrsquot make it past the first page as he was lured into an article about the exploitation of child labor in Asia He was moved to research the situation and as he did he became increasingly self-motivated to do something about a growing problem throughout the world

Craig asked for some volunteers at school and eleven hands went up As simply as that Free the Children was formed with the passion of twelve 12-year-olds Today a handful of Nobel Peace Prize nominations later Free the Children is the worldrsquos largest network of children helping children through education More than one million youth have been involved in their programs in more than 45 countries These ldquokidsrdquo have built over 450 schools delivered more than 200000 school and health kits to students shipped more than 11 million dollars in medical supplies lobbied corporations to adopt

standard labeling for child-labor free products and improved water and sanitation conditions around the world And thatrsquos just the tip of the iceberg Visit wwwfreethechildrencom to learn more about the inspired commitment of these youth

David B Smith a college student at the University of California-Berkeley was motivated by his own personal struggles and those of his friends Concerned with the local issue of the rising costs of tuition and the lack of affordable housing near campus he formed a group to see what they could do about it Their approach was not to complain and protest but rather to work within the system to affect change

Within the year the group organized the first-ever Cal Lobby Day which brought 150 students to the California State Capital in Sacramento They didnrsquot stand outside and protest Instead they went inside and met with more than 90 percent of the legislature The group got these officials interested engaged and willing to help By the end of the semester they saved students throughout California $93 million by stopping student fees from being raised and they got $30 million earmarked for student housing

Smithrsquos initial success led to the formation of Mobilizeorg (wwwmobilizeorg) whose now national mission it is to educate empower and inspire young people to increase their civic and political participation The grass roots approach that Mobilzeorg uses is to encourage young people to personally meet with their representative decision makers speak their language and negotiate with them using techniques that are familiar to them The legislative strategy of these youth and their associated success mirrors the approach that NCSG encourages among its own members

BY MARK MCSWEENEY CAEEXECUTIVE DIRECTOR

Perspective

Find Your InspirationldquoWhat you do makes a difference and you have to decide

what kind of difference you want to makerdquo ndash Jane Goodall

A

30 SWEEPING OCTOBER 12

A couple of years ago David Smith explained their success this wayhelliprdquoBecause we start at a place that encourages young people to look inside themselves and then project that image of a better world on our society we are facilitating the use of the most powerful energy we have ndash our passionrdquo

Sparks of inspiration from youth are present all around us We just have to be open to them

As many of you know I have had the joy of being involved with Rotary Internationalrsquos youth exchange program This year marks my eighth year coordinating the outbound recruitment placement and orientation activities for my district Over that time I have had the honor of placing almost 70 high school students into 30 different countries around the world As part of the district team I also have the thrill of having worked closely with at least that many students who have traveled to Indiana from their native countries to experience and learn our relative taste of American culture

Working directly with these teens each year I am in awe of their perspective and enthusiasm and I marvel at their drive determination and overwhelming desire to further develop their appreciation of our world community By the age of 18 these young men and women have experienced more of the world around us than most of us will ever know Yet they continue to explore every opportunity they have to fuel their own passion to learn more For them enough is never enough

Thatrsquos exactly what organizations like the National Chimney Sweep Guild and the Chimney Safety Institute of America think about education The best are never satisfied The best are never done learning The best in our industry belong to the Guild and seek certifications in their field not merely for attainment of the credential but rather to feed their desire to continually learn and continually improve

Whether yoursquove been in this business for thirty days or for thirty years you owe it to yourself and to your customers to pursue every chance you can to keep yourself as professionally and technically tuned as possible As the great Aristotle said ldquoAll men by nature desire knowledgerdquo

And lest you think learning is limited to youth I recently read a quote from the swimming trainer of a 73-year-old woman When speaking of her determination the trainer said that she taught him ldquoThere is no age attached to a student that quest is without a numberrdquo

Companies that truly embrace continuous improvement continuously seek opportunities to improve the way they do business ndash operationally as well as technically Be humble enough to recognize that a better way may exist and challenge yourself to find it

You work hard to produce income for your business Your expenses should reflect your companyrsquos strategies Money can be hard to come by and once you get it you donrsquot want to lose it But a smart

business person knows that putting money back into their business is not losing it itrsquos investing it Best of all itrsquos investing it in you in your business

19th century American explorer Robert Perry said ldquoThe time to prepare for your next expedition is when you have just returned from a successful triprdquo This is certainly the case for the exchange students I work with every day and that perseverance is clearly demonstrated by youth like Craig Kielburger and David Smith I truly believe that all of us adults could benefit from spending more time watching and learning from the youth around us

Find your passion and let it ignite you If your flame starts to flicker look for inspiration around you in perhaps the least likely of places Helen Keller once said ldquoLife is either a daring adventure or nothingrdquo Herersquos to you on your expedition

Until next time I continue to wish you every success

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With No Memo ry

Strong Triple Locking CrimpHolds T ogether Even OnTough Jobs

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Manufactured by CHIMNEY TECHNIQUE INC

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Featuring

Visit wwwchim-prolinercom for more detailsbull 2000 Industrial Ave bull Sioux Falls SD 57104

1-800-582-1392

OCTOBER 12 SWEEPING 31

Display Ad Index

Darwin Awards

Have you snapped a photo of a peculiar chimney in your area that made you shake your head in disbelief

Send it to Melissa Heeke at mheekencsgorg for publication in Sweeping Or mail it to NCSG 2155 Commercial Drive Plainfield IN 46168

Page Advertiser Phone Email or Website Address

30 Ahrens Chimney Technique 800-582-1392 ahrenschimneyqwestofficenet

21-24 Chimney Safety Institute of America 317-837-5362 wwwcsiaorg

13 Cobra Chimney Caps 888-463-0636 salescobrachimneycom

28 Communications Network Inc 800-875-8118 tkempercomnetmessagecom

9 Copperfield 800-247-3305 wwwcopperfieldcom

ENERVEX Inc 800-255-2923 infochimneyfanscom5

16 Firesafe Industries Inc 800-545-6607 wwwfiresafeinccom

8 Hose Master 800-221-2319 bobdanielshosemastercom

18 ICP 508-695-7000 wwwchimneycapscom

BC Lifetime Chimney Supply LLC 877-234-7473 wwwlifetimechimneysupplycom

7 Lindemann Chimney Company 800-722-7230 wwwlindemannchimneycom

20 Meyer Machine amp Equipment 800-728-3828 wwwmeyermachinecom

6 National Chimney Supply 800-897-8481 wwwnationalchimneysupplycom

11 Olympia Chimney Supply 800-569-1425 wwwolympiachimneycom

32 Orion Safety Products 800-637-7807 wwwchimfexus

4 Sand Hill Wholesale 800-258-5496 wwwsandhillwholesalecom

3 Smoktite 866-439-0069 wwwsmoktitecom

15 Sweeprsquos Choice 866-880-3473 infosweepsamericacom

25 Whitecaps 800-335-2534 wwwwhitecapscom

19 Wohler 978-750-9876 wwwwohlerusacom

What we have here is your basic palm frawn spark arrestor in Logan Heights San Diego CA Unfortunately (or fortunately depending on how I look at it) my job was across the street and I could not investigate further

Submitted by Eron Armour of Armour Chimney Service in San Diego CA

October 19 2012Albany NYCSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

October 22-26 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

October 29 ndash November 1 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 2 2012CSIA Technology Center CSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

November 5- 9 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 12-16 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

Dates amp Events

Please send notice of your events for NCSG Dates amp Events listings at mmcmahonncsgorg for inclusion here in weekly posts to the discussion list and online at wwwNCSGorgdates The event must be considered educational or informative for the industry (sales events and open houses will not be listed)

32 SWEEPING OCTOBER 12

ClassifiedsGotta chimney question Sizing Codes Call Royal Edwards Make Royal your tech department CALL NOW 813-982-0219 for on-call tech support Continuing Education special bonus ndash ask how you can get the Friday morning E-Blast for FREE CALL NOW 813-982-0219

GasVent Software for Sizing Chimneys only $195 Call 1-800-648-9523 for more info and visit wwwelitesoftcom to download a free trial version

Chimney Sweep business for sale iin the Northern Rocky Mountains of New Mexico Services a large area with three ski resorts in the service area Equipment and signed three year contracts goes with the business Business is well established For pricing and other info please email your questions to ridgeriders1gmailcom

CLASSIFIED ADS FREE FOR NCSG MEMBERSMemberscanrunone35wordclassifiedfreeeachyearRegularlyclassifiedadsare$2wordor$1wordforNCSGmembersClassifiedadsarenon-commissionableandmustbe pre-paid To place a classified ad please contact Megan McMahon at mmcmahonncsgorg or (317) 837-1500

The Original Chimney

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Tested amp Proven to Quickly amp Safely

Extinguish Chimney Fires

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Packed Chimfex

u Available in English-French Packaging

for Canadian Market

ORION SAFETY PRODUCTSEASTON MD 21601

MADE IN USA

This device is not approved or permissible for use as an alternative for fire

extinguishers in any building where fire extinguishers are required by law ordinance

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ORDER NOW FOR QUICK DELIVERY

CALL YOUR LOCAL DISTRIBUTOR OR CALL US AT

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Carbon

Often called the silent killer carbon monoxide is an invisible odorless colorless gas created when fuels (such as gasoline wood coal natural gas propane oil and methane) burn incompletely In the home heating and cooking equipment that burn fuel can be sources of carbon monoxide

FACTSbull A person can be poisoned

by a small amount of CO over a longer period of time or by a large amount of CO over a shorter amount of time

bull In 2005 US fire departments responded to an estimated 61100 non-fire CO incidents in which carbon monoxide was found or an average of seven calls per hour

KKK CO alarms should be installed in a central location outside each sleeping area and on every level of the home and in other locations where required by applicable laws codes or standards For the best protection interconnect all CO alarms throughout the home When one sounds they all sound

KKK Follow the manufacturerrsquos instructions for placement and mounting height

KKK Choose a CO alarm that has the label of a recognized testing laboratory

KKK Call your local fire departmentrsquos non-emergency number to find out what number to call if the CO alarm sounds

KKK Test CO alarms at least once a month replace them according to the manufacturerrsquos instructions

KKK If the audible trouble signal sounds check for low batteries If the battery is low replace it If it still sounds call the fire department

KKK If the CO alarm sounds immediately move to a fresh air location outdoors or by an open window or door Make sure everyone inside the home is accounted for Call for help from a fresh air location and stay there until emergency personnel

KKK If you need to warm a vehicle remove it from the garage immediately after starting it Do not run a vehicle or other fueled engine or motor indoors even if garage doors are open Make sure the exhaust pipe of a running vehicle is not covered with snow

KKK During and after a snowstorm make sure vents for the dryer furnace stove and fireplace are clear of snow build-up

KKK A generator should be used in a well-ventilated location outdoors away from windows doors and vent openings

KKK Gas or charcoal grills can produce CO mdash only use outside

HOMEHEATINGEQUIPMENTHave fuel-burning heating equipment and chimneys inspected by a professional every year before cold weather sets in When using a fireplace open the flue for adequate ventilation Never use your oven to heat your home

MonoxideCarbonMonoxide

SafetySafety

NCSG Innovation 2013 Convention and Trade Show Hotel reservations are now being accepted for NCSG Innovation 2013 at Chateau on the Lake in Branson MO April 4-7 2013 Just call 1-888-333-LAKE (5253) and mention that yoursquore with the National Chimney Sweep Guild to lock in rates starting at $129 for a mountain view and $134 for a lake view

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CHIMNEY LINER KIT SPECIALBUY 2 LINER KITSGET 1 FREELiner kit special offer valid on your first order only

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FREESHIPPINGWITH YOUR KITPURCHASE

Page 18: October 2012

OCTOBER 12 SWEEPING 17

he most important thing to remember about customer communications is that it is decidedly a two way street Naturally you want to get your message out clearly and powerfully But it is arguably even more important that you hear what

your customers have to say to you As Bill Gates points out ldquoyour most unhappy customers are your greatest source of learningrdquo

The best approach to all customer communications is to think of your customers as more than just jobs for you more than just income sources Rather start to think of them as advisors mentors and critics to be listened to carefully thoughtfully and closely Sure listen to praise when you have earned it but listen even closer to criticism

When a customer criticizes your business he is in effect helping you make it better He is telling you what perhaps no one else will tell you He is telling you what you need to improve He is telling you how to be even more competitive and that is something you always want to hear Right

lsquoThatrsquos all well and good but how and when do I collect that input from my customersrsquo you ask Good question First realize that itrsquos not just you that will be collecting customer feedback Everyone in your organization who has any customer contact whatsoever is on that team That means all those people need to be trained in what to do to optimize that effort

Here are the kind of things they should have their antennae fine tuned forbull Anywordstoneorattitudefromacustomerthatmighteven

gently imply they are not completely happy with something about your business

bull Anysuggestionsforhowyoucouldmakethingsbetternomatter how weird or outlandish they might seem initially

bull Anyproblemwhatsoeverthecustomermayhaveencountered with your service no matter how trivial it may appear

bull Andofcourseanyangryresponsesaccusationsorcomplaints from customers

And these signs should be on your radar from the very first contact

If you or your employees view any of the above as even minor annoyances you have missed a huge huge opportunity to learn something about your business and to become increasingly competitive

Okay wersquove heard the complaints Now how do we respondFirst of all no matter what the situation no matter how angry or even abusive the customer is listen carefully to the complaint Ask questions to clarify that you have completely understood it Never take it personally You only want to help now

Once you are established in the role of ally your customer will relax and become more reasonable because he will know you are trying to help At this juncture at the very least you have created a customer who knows you are on his side and will honestly and openly address the issue And that is a very big win for you

But even if the customer remains unreasonable pay close attention to what he is telling you There are apt to be diamonds in his invective along with the mud

It is a great idea to log every complaint and I mean every complaint no matter how small This has to be done consistently and should be done immediately after the complaint has been heard By doing this you create a list of areas of potential weakness in your company to address And the sooner they are addressed the better If the same complaint resurfaces repeatedly then clearly it has not been adequately fixed

Fixes should involve everyone in the company because everyone needs to be on the same page all the time about what it is the company is striving to achieve And this way everyone gets to be a problem solver as well as a problem reporter That makes work a lot more enjoyable

Hey it sounds easy But it will never happen unless you give it your full attention It will never happen unless everyone in the company is tuned in and trained Believe me the results are well worth the effort because yoursquoll all be able to watch the company get better and better And the real bonus is when you make things better and better for your customers you make them better and better for you and your employees at the same time Itrsquos kind of magical that way

Go for it

The Feedback Loop

BY GREG POLAKOW OF COPPERFIELD

T

18 SWEEPING OCTOBER 12

reg WeatherShieldtops them all

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Improved Consumer Products Available from leading distributors nationwide

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Although there

have been

many attempts

to copy it over

the past almost

40 years there

is only one regWeatherShield

Always ask for it

by name and

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of authenticity

on the top of

the cap

bull The industry standard for keeping out squirrels birds leaves and other debris

bull Works with single wall double wall triple wall or masonry chimneys

bull Sizes available from 3rdquo to 30+rdquo custom and oversize can be ordered Air cooled and non-air cooled 100 made in USA

bull Standard construction is 100 austenitic stainless steel also available in other alloys including copper and Type 316 for marinecoal appliances

bull Our pioneering work in chimney technology and metallurgy has made us a trusted source for products and problem-solving information

The Financial Impact of Customer ServiceDonrsquot take customer service for granted - the financial impact is huge

BY ERROL ALLEN

Customer service is what drives the success of the any business Some would surely say ldquoNo Errol a great product or service concept drives the success of any businessrdquo

While that statement is somewhat true a great product or service concept without great customer service is like expecting your beautiful garden flowers to flourish without your giving attention to them

I have often found that you donrsquot get upper managementrsquos or the ownerrsquos full attention regarding customer service unless you provide the financial impact to the company Customer service has a dual role as it both creates and preserves revenue

Let me explain why I believe this to be true

Customer service creates revenue via the word of mouth avenue When a great product or service is coupled with great customer service your customers become your ambassadors Their willingness to speak positively about your business leads to additional customers thereby creating additional revenue Recent research by the Technical Assistance Research Program (TARP) indicates that for every ten people hearing either positive or negative ldquoword of mouthrdquo information one person takes action

That one new customer should they receive the level of service expected will in turn keep the positive ldquoword of mouthrdquo cycle in motion Another form of revenue creation as a result of great

C

OCTOBER 12 SWEEPING 19

See for yourself

Wohler VIS SeriesThe Revolution in Visual Inspection Technology

bull 360deg pan- and 180deg tiltable camera eyebull Easily negotiates 90deg-bendsbull LED lighting illuminates the darkest environmentsbull Digital distance measuringbull Effortlessly inspect pipework air ducts vents cracks welding seams gaskets and much morebull Prevent problems before they occur

Wohler USA Inc bull 978-750-9876wwwwohlerusacom

Measure distance

BrilliantLED Screen

Pan amp TiltCamera

The Measure of Technologycustomer service are price increases TARP has also studied the impact of price increases on the customerrsquos willingness to continue to do business with companies In a study of the banking industry only 10 percent of survey respondents who had not experienced a customer service related problem expressed dissatisfaction with an increase in fees and charges This means that 90 percent of survey respondents were okay with the price increases due to the level of customer service provided by their particular bank

In regards to customer service acting as a revenue preserver there is one question that must be answered before we continue That question is - How much is your customer worth to your business Whether your company is small or large the need to determine what your customer is worth to your business is critical when calculating the amount of revenue being preserved by addressing customer service related issues For example if your business has 1000 customers and the average annual revenue generated by each customer is $400 If 10 percent of those customers experience customer service related problems thatrsquos 100 customers Bear with me as we start the calculations Now letrsquos assume that 50 of those customers donrsquot even bother to complain they just simply go away

Their decision to leave without complaining represents $20000 in lost revenue What about the other 50 that do complain Letrsquos say that yoursquore able to satisfy 40 (20) 40 (20) become frustrated with your attempts to satisfy and 20 (10) remain dissatisfied So now letrsquos consider the repurchase behavior of those complaining customers Should 10 (2) of the customers that yoursquore able to satisfy after they complain decide not to repurchase that represents $800 in lost revenue

In the frustrated with your attempts to satisfy group 25 (5) discontinue purchases with your company which represents $2000 in revenue On to the customers that remain dissatisfied after complaining - 60 (6) of this group decide not to repurchase from your company which means an additional $2400 in lost revenue The total potential annual revenue lost in this scenario is $25200 Wait therersquos more Remember the ldquoword of mouthrdquo factor discussed earlier

These dissatisfied customers will tell others about their experience with your company In this scenario when you consider the 50 customers

20 SWEEPING OCTOBER 12

$12900 as shown(includes trailer)

Click or Call to hear how Meyer Machine amp Equipment

can help YOU

YOU CLEAN CHIMNEYSWHY NOT CLEAN DUCTS

that left without complaining add the 13 customers that complained yet decided not to repurchase thatrsquos 63 customers who have the potential to utilize negative ldquoword of mouthrdquo marketing If these dissatisfied customers tell 10 additional people about their experiences (630 people) and 1 in 10 acts on the information (63 people) therersquos potential revenue missed due to dissatisfied customers

Even if the new customers average annual purchases equals $300 yoursquore still possibly facing $18900 in lost potential revenue Donrsquot forget about the cost side of poor customer service - the employee costs to resolve customer complaints and the material costs when rework is required to satisfy the customer Take this example and apply your real numbers to determine the financial impact to your business Whew Lotrsquos of calculations but itrsquos definitely worth it when it comes to determining the financial impact of customer service

The key to preserving revenue is to

1 Be consistent in your service delivery

and

2 Encourage your customers to complain

Consistency in your service delivery leads to loyalty less complaints and even more important fewer reasons for the silent defections of the non-complainers Encourage your customers to complain as this gives you an opportunity to retain their business The example above illustrates the financial impact of non-complaining customers Offer multiple ways to complain - at the point of purchase on your website via chat 1-800 s Donrsquot forget to monitor social media for comments regarding your company and respond to the complaints in a timely manner Remember donrsquot take customer service for granted The financial impact is huge

About the AuthorErrol Allen has over 25 years of experience in the customer service industry including 13 years in a management role Having held positions as an Internal Customer Service Consultant Call Center Quality Manager and Operations Analyst Errol understands the need for a ldquosystemsrdquo orientation to providing excellent customer service Errol has also designed customer service training programs for the ldquofront linerdquo associate to ensure employee confidence when interacting with customers He is a member of the American Society of Quality which promotes the practical application of quality knowledge across multiple industries Info httpwwwerrolallenconsultingcom (This article first appeared online at wwwcustomerservicemanagercom)

CSIA Update wwwCSIAorg

Publication for CSIA Certified Chimney Sweepregs

ADVERTISEMENT

By Donna Kasmer CSIA Certification Coordinator

Speakers and authors can use the online CEU Application for Course Credit to submit classes and articles for consideration by CSIA and NFI

Applying for Course Credit

Each course instructor must submit a CEU Application for Course Credit for approval each time a class is presented If the course objective summary and instructor qualifications have not changed dates and locations may be added to the original application within the two-year cycle After two years all courses must be resubmitted with new outlines and handouts including new dates and locations

When the application is filled out online it is sent to CSIA and NFI at the same time for consideration You will receive notification from both organizations when your application has been approved The notification will list the CEUs awarded and instructions on how to ensure that your students will receive CEUs for attending

To apply just visit wwwCSIAorgapplyforCEUs to go to the Continuing Education Units page that will give you all the information and instructions you will need to apply for CEUs as a speaker

Earning CEUs for Articles Written

You may also apply for CEUs if you have written an article for a professional sweeping publication As long as your subject matter falls under one our CEU categories it may be eligible for CEUs To submit your published article for consideration visit wwwCSIAorgapplyforCEUs and follow the instructions online

Writing and having a hearth industry paper or article published may be eligible for CEUs based on the following requirementsThe article mustbull Pertaintothehearthindustryorthe

CCSs scope of work

bull Bepublishedwithinthecertificationcycle

bull Beatleast500wordsinlengthThe author must

bull SubmitapplicationforCEUswithin60daysofpublication

bull Submitacopyofthearticlewith publication name date of publication and word count

bull SubmitthetypeofCEUcategoryorcategories of the article

CEU Information for Speakers and Authors

The Chimney Safety Institute of America has created a new blog titled Wisdom from the Hearth (online at chimneysafetywordpresscom) to help keep homeowners one-step ahead of the potential problems that can plague their fireplaces and chimneys Topics covered on the blog includeEPAcertifiedstoveschimneyswifts winter-preparedness media mentions and moisture content Blogs will be posted at least once weekly throughout the year and twice weekly during the home heating season

If you are interested in blogging for CSIA please contact Melissa Heeke CSIArsquos Director of Communications and Marketing at mheekecsiaorg

Blog submissions are due via email no later than three business days before the day you are scheduled Here are a few tips to keep in mind while bloggingbullPleasekeepblogstoaround300

words or lessbullRemembertotalkinaconversational

voice Be yourself and avoid using jargon

bullSpeakpersonallyandinapositiveup-tempo tone

bullBuildarelationshipwiththereaderwithout trying to sell the CSIA or your company Lists of tips suggestions or creative ideas are also good subjects for drawing in readers

Wisdom from the Hearth

CSIA Introduces New Blog Seeks Guest Bloggers

ConnecticutMichaelOverstreetbullMichaelrsquosChimneyServiceandRestorationbullVernon

IllinoisClayNelsonbullCleanSweepbullCollinsvillePatrickSimmsbullSuperiorChimneyServicesCorpbullLombard

IndianaTravisBeckleybullBeckleyrsquosChimneyServicesbullCoalCity

MichiganScottFreibergbullStanrsquosFireplaceampChimneyServicebullFentonErnieHillbullRockfordChimneyServicebullSouth LyonSueWhitebullRockfordChimneyServicebullSouth Lyon

MinnesotaCaleAndersonbullAirProLLCbullAppleValleyAaronOslundbullJackPixleySweepsbullAndover

AaronRotheringbullDanorsquosChimneySweepbullRochesterZacharyWilliamsbullDanorsquosChimneySweepbullRochester

MissouriJohnVGodfreybullA+ChimneyServicesLLCbullRollaJasonPatrickbullShamrockQualityServicesbullStLouisMitchellSaundersbullAdvancedChimneyTechniquesIncbullJamestown

New YorkJaredGuernseybullHolySmokeStoveFireplaceChimneybullDryden

OhioAnthonyRamseybullEliteChimneySolutionsbullBeavercreek

OklahomaKeithHudginsbullCleanDeanrsquosChimneySweepServicebullTulsa

TravisMcMorrisbullCleanDeanrsquosChimneySweepServicebullTulsa

PennsylvaniaJohnMcDonaldbullChimChimneySweeps-DJCrossIncbullMediaLJosephOchalbullChesterCountyHearthampHomebullElversonKyleBSmithbullChimChimneySweeps-DJCrossIncbullMediaChristopherTStarrbullChimChimneySweeps-DJCrossIncbullMedia

TenneesseJoshDavisbullCustomer1stAirDuctCleaningampChimneySweepbullMilton

TexasBradleyDassonvillebullACContractorsIncbullLongviewChristopherHessbullAtlasChimneybullLeanderAdamJamesbullACContractorsIncbullLongview

ADVERTISEMENT

Congratulations to Our New CSIA Certified Chimney Sweeps

The Chimney Safety Institute of America Inc (CSIA) sponsors theCERTIFIEDCHIMNEY

SWEEPreg certification

program The CERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETYINSTITUTEOFAMERICAreg trademark is a registered trademark of the CSIA and was developed especially for this program and is a symbol of your professionalism understanding of and dedication to your industry Display it with PrideUseitCorrectly

Who may use the Logobull SoleOperatorndashIndividualswho

maintain a sole proprietorship are currently a CSIA Certified Chimney

Sweep have no other employees and have signed the CSIA Code of Ethics are granted a royalty free limited license to usetheCERTIFIEDCHIMNEYSWEEPCHIMNEY SAFETY INSTITUTE OF AMERICAreg Logo

bull PartnershipndashCompaniesorganizedasa partnership are granted a royalty free limitedlicensetousetheCERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETYINSTITUTEOFAMERICALogoregprovided the partner performing the sweeping andor inspection is currently a CSIA Certified Chimney Sweep and signed the CSIA Code of Ethics

bull MultipleEmployeeCompanyndashCompanies with multiple service technicians are granted a royalty free limitedlicensetousetheCERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETY

INSTITUTEOFAMERICAreg Logo provided that at least one individual who is currently CSIA Certified Chimney Sweep and signed the CSIA Code of Ethics is on the job site performingsupervising the sweeping andor inspection If a work order or equivalent document is provided to the customer the CSIA Certified Chimney Sweep must sign the document and clearly printhishercertificationnumbernexttothe signature

If you have questions about the correct useoftheCERTIFIEDCHIMNEYSWEEPCHIMNEY SAFETY INSTITUTE OF AMERICAreg Logo write or call CSIA at 2155CommercialDrivePlainfieldIndiana46168(317)837-5362orfax(317)837-5365emailofficecsiaorg

Using the CSIA Certified Chimney Sweepreg Trademark

QR code generated on httpqrcodelittleidiotbe

Now you can access more of the industryrsquos favorite seminars in a self-paced online format Itrsquos easy with CSIArsquos eLearning program mdash offered every week

Need to renew your CSIA Certified Chimney Sweep credential You

can now earn all of the CEUs entirely online We offer individual

sessions in affordable bundles so you can earn just the CEUs you

need $39 per session $99 for 3 sessions or $149 for 5 sessions

Ready to get started Learn more and register right now

W W W C S I A o r g E L E A r N I N g( 3 1 7 ) 8 3 7 - 5 3 6 2

Good for you your business and your busy schedule

Online review sessions also available weekly

ADVERTISEMENT

OCTOBER 12 SWEEPING 25

ProgressivePerksBY DEBBIE CORNELIUS

MEMBERSHIP DEVELOPMENT COORDINATOR

Two Great Ways to Increase Your Income

Money is tight for everyone these days so many of your clients are using credit cards to make necessary repairs and upkeep to their homes This is why it is important to accept credit cards in your business However understanding the fees typically charged to merchants by payment processors can be more than confusing

Complete Merchant Solutions (CMS) one of NCSGrsquos benefit providers will help you understand the various fees charged in a transaction and how you can reduce these fees

Already accepting credit cards Take the time to find out if you are getting the best rates you can by contacting Allan Maughan at 877-267-4324 Ext 132 or email amaughancmsonlinecom

When a person calls your office you have your businessrsquo most important person on the line Someone who is investigating your service needs something and will likely be doing business with you Since many of these prospective customers will be placed on hold Commercials On Hold provides

an excellent way to brand your business and promote your full range of services before they talk to a member of your staff

There are several messages to choose from and NCSG members are eligible for a discount Contact Allen Gaughf at 800-832-4653 Ext 225 or visit wwwCommercialsOnHoldcom

SUPERORDER CUT-OFF

LATEstock ground

orders placed bystock freight

orders placed by

Saturday Delivery Also AvailableVisit whitecapscom or call 8003352534 for more details

Made in the USA | Est 1998 | 8003352534 | whitecapscom

26 SWEEPING OCTOBER 12

REGION 6

NCSG Charter Members

Paul Bourque Huntsville AL

Don Leavitt San Diego CA

David Harris Broken Arrow Oklahoma

Dan Wheeler Santa Rosa CA

John Cline Menlo Park CA

Dale Meisinger N Augusta SC

Alan Hisey St Louis MO

Eva B Horton Greenwich CT

Harry Richart Hasbrouck Heights NJ

NewNCSGMembers

REGION 3

REGION 2

REGION 5

REGION 4

NCSG REGIONS

REGION 1

Connecticut Vermont Massachusetts New York Maine Rhode Island New Hampshire

REGION 2

Delaware District of Columbia Maryland New Jersey Pennsylvania

REGION 3

Alabama Florida Georgia Mississippi North Carolina South Carolina Tennessee Virginia West Virginia

REGION 4

Illinois Indiana Kentucky Michigan Missouri Ohio

REGION 5

Arkansas Colorado Iowa Kansas Louisiana Minnesota Nebraska New Mexico North Dakota Oklahoma South Dakota Texas Wisconsin

REGION 6

Alaska Arizona California Hawaii Idaho Montana Nevada Oregon Utah Washington Wyoming

MARYLANDGaryCliftbullFire-SafeChimneySweeptGTCliftIncbullPasadena

NEW JERSEYRaymondBondbullMercerCountyChimneyServicesbullHamilton

GEORGIA ArvydasDidasbullAtlantaChimneyWorxLLCbullAtlanta

OHIOMichaelLentzbullEastsideFireplaceampContractingbullCygnet

COLORADOSeanPeckbullAshesAwayLLCbullDurango

CALIFORNIA StevenLovsteenbullOliverTwistChimneySweepandAirCleaningbullHuntington Beach

ErrolDavisbullTheChimneySpecialistbullHuntingtonBeach

OCTOBER 12 SWEEPING 27

The 2012 ndash 2013 offers are being added daily in the ldquoMembers Onlyrdquo section of the NCSG website at wwwNCSGorg So start checking for these new offers each week These coupons will be good until June 30 2013

AirjetDivisionofContinentalIndustriesbullAlphaAmericanCompanybullCondarCompanybullCopperfieldChimneySupplybullDuctCleanersrsquoSupplybullEarthcoreIndustriesLLCbullENERVEXIncbullFiresafeIndustriesbullFireside

DistributorsbullHY-CCompanybullLifetimeChimneybullLindemannChimneySupplybullMattersoftheHearthbullMeyerMachineampEquipmentbullNationalChimneySupplybullOlympiaChimneySupplybullSaverSystemsbullSNEWS-TheChimneySweepNewsbullStoveBuilderInternationalInc(SBI)bullWakefieldBrushbullWohlerUSAIncbullZ-Flex

2012 ndash 2013 SWEEPS ADVANTAGE COUPON PROGRAM

SAVERSYSTEMS

SAVE UP TO $50Purchase 5 gallons Chimney Saver Water Repellent (Water or Solvent-

Base) frac12 gallon CrackMagik Crack Sealant and 5 gallons CrownCoat Brush Grade Crown Repair from your Distributor - $40 Cash Refund by mail

SAVE UP TO $42Buy a 24 lb container of Cre-Away Pro and Cre-Away Applicator from

distributor and receive a FREE Case of 6 (lb) Cre-Away Creosote Modifier by mail

SAVE UP TO $41Purchase 2 cases of 12 (32oz) bottles of ACS and receive a FREE Case of

12 (32oz) bottles of Home amp Hearth Cleaner

STOVE BUILDER INTERNATIONAL INC

SAVE UP TO $ 69FREE Moisture Reader with the purchase of a Flame NXT-1 Wood Stove for

the Month of September and October 2012

HY-C Company

SAVE UP TO $ 75Purchase 30 Draft King or Big Top HY-C chimney caps and receive $75

rebate

SAVE UP TO $ 25Place your first order of HY-C Roof VentGuards or Dryer VentGuards (min

12) and receive a $25 rebate

SAVE UP TO $250 FREE freight on your first Fire Chief Wood Furnace order

LIFETIME CHIMNEY SUPPLY SAVE UP TO $400 Buy one liner kit and get one of equal or lesser value FREE

Share your memories NCSG seeks contributions for the History Project

NCSG is currently working on a history project to help the organization capture

our shared history since the organizationrsquos beginning If you have interesting

information fun photos or official Guild communications that may be of

interest please scan and email them to historyncsgorg Please note Not all

material will make it onto the Guildrsquos timeline but may be included in another

area of the history project

28 SWEEPING OCTOBER 12

hellip when opportunity calls we answer 1-800-875-8118

wwwcomnetmessagecom

Benefits of Answering Service

Award Winning Telephone Agents

Never Miss A Call

Better Time Management

Appointment Scheduling

Affordable

Member Get a Member ProgramGuidelines for IndividualsDid you know that by promoting membership in the NCSG you help the

Guild meet its goals AND you will reap rewards too To take advantage

of potential savings on your next NCSG dues simply visit wwwNCSGorg

to obtain a copy of the membership application form Make sure you put

your name under Item 2 ldquoWho referred you to the NCSGrdquo OR you may

send an email to dcorneliusncsgorg and request that NCSG membership

information be sent on your behalf to people who should join Please

provide the complete contact information ie name address telephone

number and email address if available

Your participation in the Member-Get-A-Member program helps

strengthen the Guildrsquos membership and allows you to win too

bull You get $5000 off membership dues for each new member

(1-4 new members)

bull You get Free membership Dues (equal to 1 year) when you recruit

5+ new members

Save some money on your next NCSG dues by simply promoting

membership in the NCSG at every opportunity you havet

NCSG Membership Referral Reward Guidelines for Non-ProfitsEffective 912012

Your non-profit can benefit when new NCSG Members mention your

organization under Item 2 ldquoWho referred you to the NCSGrdquo on the NCSG

membership application or you may send an email to membership

ncsgorg and request that NCSG membership information be sent on your

behalf to companies who should join Please provide the complete contact

information ie name address telephone number and email address if

available

Eligible Organizations Non-profit organizations (ie State and Regional

Chimney Sweep Guilds HPBA Affiliates)

Referral Reward $100 per New NCSG Voting or Dual Member

Reward Earned Upon receipt of NCSG membership application and

payment (full or first installment)

Reward Paid Paid to the organization within 10 business days of receipt of

membership application and payment

New Member - Has not been a member of the NCSG for at least two (2) years

Refer New Members and Be Rewarded

OCTOBER 12 SWEEPING 29

few years ago I wrote an article about being inspired by our youth Looking at the world around us the challenges we tend to let bog us down domestically as well as around the globe I thought it might be worth sharing some of that information again After all you

donrsquot have to have children of your own to appreciate the immense impact they have had are having and will have on our world If you ever take a moment to look around and notice the influence and passion of our youth you canrsquot help but be motivated by their drive

Sure kids can be a challenge (then again so can adults) but itrsquos often in their inhibitions that they discover a potential that as adults we often forget If we just take a step back from our frustration there is a lot of inspiration we can take from the youth of this world

In 1995 twelve year old Craig Keilburger was distracted during his morning breakfast on his way to the comics section of the newspaper He didnrsquot make it past the first page as he was lured into an article about the exploitation of child labor in Asia He was moved to research the situation and as he did he became increasingly self-motivated to do something about a growing problem throughout the world

Craig asked for some volunteers at school and eleven hands went up As simply as that Free the Children was formed with the passion of twelve 12-year-olds Today a handful of Nobel Peace Prize nominations later Free the Children is the worldrsquos largest network of children helping children through education More than one million youth have been involved in their programs in more than 45 countries These ldquokidsrdquo have built over 450 schools delivered more than 200000 school and health kits to students shipped more than 11 million dollars in medical supplies lobbied corporations to adopt

standard labeling for child-labor free products and improved water and sanitation conditions around the world And thatrsquos just the tip of the iceberg Visit wwwfreethechildrencom to learn more about the inspired commitment of these youth

David B Smith a college student at the University of California-Berkeley was motivated by his own personal struggles and those of his friends Concerned with the local issue of the rising costs of tuition and the lack of affordable housing near campus he formed a group to see what they could do about it Their approach was not to complain and protest but rather to work within the system to affect change

Within the year the group organized the first-ever Cal Lobby Day which brought 150 students to the California State Capital in Sacramento They didnrsquot stand outside and protest Instead they went inside and met with more than 90 percent of the legislature The group got these officials interested engaged and willing to help By the end of the semester they saved students throughout California $93 million by stopping student fees from being raised and they got $30 million earmarked for student housing

Smithrsquos initial success led to the formation of Mobilizeorg (wwwmobilizeorg) whose now national mission it is to educate empower and inspire young people to increase their civic and political participation The grass roots approach that Mobilzeorg uses is to encourage young people to personally meet with their representative decision makers speak their language and negotiate with them using techniques that are familiar to them The legislative strategy of these youth and their associated success mirrors the approach that NCSG encourages among its own members

BY MARK MCSWEENEY CAEEXECUTIVE DIRECTOR

Perspective

Find Your InspirationldquoWhat you do makes a difference and you have to decide

what kind of difference you want to makerdquo ndash Jane Goodall

A

30 SWEEPING OCTOBER 12

A couple of years ago David Smith explained their success this wayhelliprdquoBecause we start at a place that encourages young people to look inside themselves and then project that image of a better world on our society we are facilitating the use of the most powerful energy we have ndash our passionrdquo

Sparks of inspiration from youth are present all around us We just have to be open to them

As many of you know I have had the joy of being involved with Rotary Internationalrsquos youth exchange program This year marks my eighth year coordinating the outbound recruitment placement and orientation activities for my district Over that time I have had the honor of placing almost 70 high school students into 30 different countries around the world As part of the district team I also have the thrill of having worked closely with at least that many students who have traveled to Indiana from their native countries to experience and learn our relative taste of American culture

Working directly with these teens each year I am in awe of their perspective and enthusiasm and I marvel at their drive determination and overwhelming desire to further develop their appreciation of our world community By the age of 18 these young men and women have experienced more of the world around us than most of us will ever know Yet they continue to explore every opportunity they have to fuel their own passion to learn more For them enough is never enough

Thatrsquos exactly what organizations like the National Chimney Sweep Guild and the Chimney Safety Institute of America think about education The best are never satisfied The best are never done learning The best in our industry belong to the Guild and seek certifications in their field not merely for attainment of the credential but rather to feed their desire to continually learn and continually improve

Whether yoursquove been in this business for thirty days or for thirty years you owe it to yourself and to your customers to pursue every chance you can to keep yourself as professionally and technically tuned as possible As the great Aristotle said ldquoAll men by nature desire knowledgerdquo

And lest you think learning is limited to youth I recently read a quote from the swimming trainer of a 73-year-old woman When speaking of her determination the trainer said that she taught him ldquoThere is no age attached to a student that quest is without a numberrdquo

Companies that truly embrace continuous improvement continuously seek opportunities to improve the way they do business ndash operationally as well as technically Be humble enough to recognize that a better way may exist and challenge yourself to find it

You work hard to produce income for your business Your expenses should reflect your companyrsquos strategies Money can be hard to come by and once you get it you donrsquot want to lose it But a smart

business person knows that putting money back into their business is not losing it itrsquos investing it Best of all itrsquos investing it in you in your business

19th century American explorer Robert Perry said ldquoThe time to prepare for your next expedition is when you have just returned from a successful triprdquo This is certainly the case for the exchange students I work with every day and that perseverance is clearly demonstrated by youth like Craig Kielburger and David Smith I truly believe that all of us adults could benefit from spending more time watching and learning from the youth around us

Find your passion and let it ignite you If your flame starts to flicker look for inspiration around you in perhaps the least likely of places Helen Keller once said ldquoLife is either a daring adventure or nothingrdquo Herersquos to you on your expedition

Until next time I continue to wish you every success

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OCTOBER 12 SWEEPING 31

Display Ad Index

Darwin Awards

Have you snapped a photo of a peculiar chimney in your area that made you shake your head in disbelief

Send it to Melissa Heeke at mheekencsgorg for publication in Sweeping Or mail it to NCSG 2155 Commercial Drive Plainfield IN 46168

Page Advertiser Phone Email or Website Address

30 Ahrens Chimney Technique 800-582-1392 ahrenschimneyqwestofficenet

21-24 Chimney Safety Institute of America 317-837-5362 wwwcsiaorg

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28 Communications Network Inc 800-875-8118 tkempercomnetmessagecom

9 Copperfield 800-247-3305 wwwcopperfieldcom

ENERVEX Inc 800-255-2923 infochimneyfanscom5

16 Firesafe Industries Inc 800-545-6607 wwwfiresafeinccom

8 Hose Master 800-221-2319 bobdanielshosemastercom

18 ICP 508-695-7000 wwwchimneycapscom

BC Lifetime Chimney Supply LLC 877-234-7473 wwwlifetimechimneysupplycom

7 Lindemann Chimney Company 800-722-7230 wwwlindemannchimneycom

20 Meyer Machine amp Equipment 800-728-3828 wwwmeyermachinecom

6 National Chimney Supply 800-897-8481 wwwnationalchimneysupplycom

11 Olympia Chimney Supply 800-569-1425 wwwolympiachimneycom

32 Orion Safety Products 800-637-7807 wwwchimfexus

4 Sand Hill Wholesale 800-258-5496 wwwsandhillwholesalecom

3 Smoktite 866-439-0069 wwwsmoktitecom

15 Sweeprsquos Choice 866-880-3473 infosweepsamericacom

25 Whitecaps 800-335-2534 wwwwhitecapscom

19 Wohler 978-750-9876 wwwwohlerusacom

What we have here is your basic palm frawn spark arrestor in Logan Heights San Diego CA Unfortunately (or fortunately depending on how I look at it) my job was across the street and I could not investigate further

Submitted by Eron Armour of Armour Chimney Service in San Diego CA

October 19 2012Albany NYCSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

October 22-26 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

October 29 ndash November 1 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 2 2012CSIA Technology Center CSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

November 5- 9 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 12-16 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

Dates amp Events

Please send notice of your events for NCSG Dates amp Events listings at mmcmahonncsgorg for inclusion here in weekly posts to the discussion list and online at wwwNCSGorgdates The event must be considered educational or informative for the industry (sales events and open houses will not be listed)

32 SWEEPING OCTOBER 12

ClassifiedsGotta chimney question Sizing Codes Call Royal Edwards Make Royal your tech department CALL NOW 813-982-0219 for on-call tech support Continuing Education special bonus ndash ask how you can get the Friday morning E-Blast for FREE CALL NOW 813-982-0219

GasVent Software for Sizing Chimneys only $195 Call 1-800-648-9523 for more info and visit wwwelitesoftcom to download a free trial version

Chimney Sweep business for sale iin the Northern Rocky Mountains of New Mexico Services a large area with three ski resorts in the service area Equipment and signed three year contracts goes with the business Business is well established For pricing and other info please email your questions to ridgeriders1gmailcom

CLASSIFIED ADS FREE FOR NCSG MEMBERSMemberscanrunone35wordclassifiedfreeeachyearRegularlyclassifiedadsare$2wordor$1wordforNCSGmembersClassifiedadsarenon-commissionableandmustbe pre-paid To place a classified ad please contact Megan McMahon at mmcmahonncsgorg or (317) 837-1500

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Carbon

Often called the silent killer carbon monoxide is an invisible odorless colorless gas created when fuels (such as gasoline wood coal natural gas propane oil and methane) burn incompletely In the home heating and cooking equipment that burn fuel can be sources of carbon monoxide

FACTSbull A person can be poisoned

by a small amount of CO over a longer period of time or by a large amount of CO over a shorter amount of time

bull In 2005 US fire departments responded to an estimated 61100 non-fire CO incidents in which carbon monoxide was found or an average of seven calls per hour

KKK CO alarms should be installed in a central location outside each sleeping area and on every level of the home and in other locations where required by applicable laws codes or standards For the best protection interconnect all CO alarms throughout the home When one sounds they all sound

KKK Follow the manufacturerrsquos instructions for placement and mounting height

KKK Choose a CO alarm that has the label of a recognized testing laboratory

KKK Call your local fire departmentrsquos non-emergency number to find out what number to call if the CO alarm sounds

KKK Test CO alarms at least once a month replace them according to the manufacturerrsquos instructions

KKK If the audible trouble signal sounds check for low batteries If the battery is low replace it If it still sounds call the fire department

KKK If the CO alarm sounds immediately move to a fresh air location outdoors or by an open window or door Make sure everyone inside the home is accounted for Call for help from a fresh air location and stay there until emergency personnel

KKK If you need to warm a vehicle remove it from the garage immediately after starting it Do not run a vehicle or other fueled engine or motor indoors even if garage doors are open Make sure the exhaust pipe of a running vehicle is not covered with snow

KKK During and after a snowstorm make sure vents for the dryer furnace stove and fireplace are clear of snow build-up

KKK A generator should be used in a well-ventilated location outdoors away from windows doors and vent openings

KKK Gas or charcoal grills can produce CO mdash only use outside

HOMEHEATINGEQUIPMENTHave fuel-burning heating equipment and chimneys inspected by a professional every year before cold weather sets in When using a fireplace open the flue for adequate ventilation Never use your oven to heat your home

MonoxideCarbonMonoxide

SafetySafety

NCSG Innovation 2013 Convention and Trade Show Hotel reservations are now being accepted for NCSG Innovation 2013 at Chateau on the Lake in Branson MO April 4-7 2013 Just call 1-888-333-LAKE (5253) and mention that yoursquore with the National Chimney Sweep Guild to lock in rates starting at $129 for a mountain view and $134 for a lake view

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Page 19: October 2012

18 SWEEPING OCTOBER 12

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bull Sizes available from 3rdquo to 30+rdquo custom and oversize can be ordered Air cooled and non-air cooled 100 made in USA

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The Financial Impact of Customer ServiceDonrsquot take customer service for granted - the financial impact is huge

BY ERROL ALLEN

Customer service is what drives the success of the any business Some would surely say ldquoNo Errol a great product or service concept drives the success of any businessrdquo

While that statement is somewhat true a great product or service concept without great customer service is like expecting your beautiful garden flowers to flourish without your giving attention to them

I have often found that you donrsquot get upper managementrsquos or the ownerrsquos full attention regarding customer service unless you provide the financial impact to the company Customer service has a dual role as it both creates and preserves revenue

Let me explain why I believe this to be true

Customer service creates revenue via the word of mouth avenue When a great product or service is coupled with great customer service your customers become your ambassadors Their willingness to speak positively about your business leads to additional customers thereby creating additional revenue Recent research by the Technical Assistance Research Program (TARP) indicates that for every ten people hearing either positive or negative ldquoword of mouthrdquo information one person takes action

That one new customer should they receive the level of service expected will in turn keep the positive ldquoword of mouthrdquo cycle in motion Another form of revenue creation as a result of great

C

OCTOBER 12 SWEEPING 19

See for yourself

Wohler VIS SeriesThe Revolution in Visual Inspection Technology

bull 360deg pan- and 180deg tiltable camera eyebull Easily negotiates 90deg-bendsbull LED lighting illuminates the darkest environmentsbull Digital distance measuringbull Effortlessly inspect pipework air ducts vents cracks welding seams gaskets and much morebull Prevent problems before they occur

Wohler USA Inc bull 978-750-9876wwwwohlerusacom

Measure distance

BrilliantLED Screen

Pan amp TiltCamera

The Measure of Technologycustomer service are price increases TARP has also studied the impact of price increases on the customerrsquos willingness to continue to do business with companies In a study of the banking industry only 10 percent of survey respondents who had not experienced a customer service related problem expressed dissatisfaction with an increase in fees and charges This means that 90 percent of survey respondents were okay with the price increases due to the level of customer service provided by their particular bank

In regards to customer service acting as a revenue preserver there is one question that must be answered before we continue That question is - How much is your customer worth to your business Whether your company is small or large the need to determine what your customer is worth to your business is critical when calculating the amount of revenue being preserved by addressing customer service related issues For example if your business has 1000 customers and the average annual revenue generated by each customer is $400 If 10 percent of those customers experience customer service related problems thatrsquos 100 customers Bear with me as we start the calculations Now letrsquos assume that 50 of those customers donrsquot even bother to complain they just simply go away

Their decision to leave without complaining represents $20000 in lost revenue What about the other 50 that do complain Letrsquos say that yoursquore able to satisfy 40 (20) 40 (20) become frustrated with your attempts to satisfy and 20 (10) remain dissatisfied So now letrsquos consider the repurchase behavior of those complaining customers Should 10 (2) of the customers that yoursquore able to satisfy after they complain decide not to repurchase that represents $800 in lost revenue

In the frustrated with your attempts to satisfy group 25 (5) discontinue purchases with your company which represents $2000 in revenue On to the customers that remain dissatisfied after complaining - 60 (6) of this group decide not to repurchase from your company which means an additional $2400 in lost revenue The total potential annual revenue lost in this scenario is $25200 Wait therersquos more Remember the ldquoword of mouthrdquo factor discussed earlier

These dissatisfied customers will tell others about their experience with your company In this scenario when you consider the 50 customers

20 SWEEPING OCTOBER 12

$12900 as shown(includes trailer)

Click or Call to hear how Meyer Machine amp Equipment

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YOU CLEAN CHIMNEYSWHY NOT CLEAN DUCTS

that left without complaining add the 13 customers that complained yet decided not to repurchase thatrsquos 63 customers who have the potential to utilize negative ldquoword of mouthrdquo marketing If these dissatisfied customers tell 10 additional people about their experiences (630 people) and 1 in 10 acts on the information (63 people) therersquos potential revenue missed due to dissatisfied customers

Even if the new customers average annual purchases equals $300 yoursquore still possibly facing $18900 in lost potential revenue Donrsquot forget about the cost side of poor customer service - the employee costs to resolve customer complaints and the material costs when rework is required to satisfy the customer Take this example and apply your real numbers to determine the financial impact to your business Whew Lotrsquos of calculations but itrsquos definitely worth it when it comes to determining the financial impact of customer service

The key to preserving revenue is to

1 Be consistent in your service delivery

and

2 Encourage your customers to complain

Consistency in your service delivery leads to loyalty less complaints and even more important fewer reasons for the silent defections of the non-complainers Encourage your customers to complain as this gives you an opportunity to retain their business The example above illustrates the financial impact of non-complaining customers Offer multiple ways to complain - at the point of purchase on your website via chat 1-800 s Donrsquot forget to monitor social media for comments regarding your company and respond to the complaints in a timely manner Remember donrsquot take customer service for granted The financial impact is huge

About the AuthorErrol Allen has over 25 years of experience in the customer service industry including 13 years in a management role Having held positions as an Internal Customer Service Consultant Call Center Quality Manager and Operations Analyst Errol understands the need for a ldquosystemsrdquo orientation to providing excellent customer service Errol has also designed customer service training programs for the ldquofront linerdquo associate to ensure employee confidence when interacting with customers He is a member of the American Society of Quality which promotes the practical application of quality knowledge across multiple industries Info httpwwwerrolallenconsultingcom (This article first appeared online at wwwcustomerservicemanagercom)

CSIA Update wwwCSIAorg

Publication for CSIA Certified Chimney Sweepregs

ADVERTISEMENT

By Donna Kasmer CSIA Certification Coordinator

Speakers and authors can use the online CEU Application for Course Credit to submit classes and articles for consideration by CSIA and NFI

Applying for Course Credit

Each course instructor must submit a CEU Application for Course Credit for approval each time a class is presented If the course objective summary and instructor qualifications have not changed dates and locations may be added to the original application within the two-year cycle After two years all courses must be resubmitted with new outlines and handouts including new dates and locations

When the application is filled out online it is sent to CSIA and NFI at the same time for consideration You will receive notification from both organizations when your application has been approved The notification will list the CEUs awarded and instructions on how to ensure that your students will receive CEUs for attending

To apply just visit wwwCSIAorgapplyforCEUs to go to the Continuing Education Units page that will give you all the information and instructions you will need to apply for CEUs as a speaker

Earning CEUs for Articles Written

You may also apply for CEUs if you have written an article for a professional sweeping publication As long as your subject matter falls under one our CEU categories it may be eligible for CEUs To submit your published article for consideration visit wwwCSIAorgapplyforCEUs and follow the instructions online

Writing and having a hearth industry paper or article published may be eligible for CEUs based on the following requirementsThe article mustbull Pertaintothehearthindustryorthe

CCSs scope of work

bull Bepublishedwithinthecertificationcycle

bull Beatleast500wordsinlengthThe author must

bull SubmitapplicationforCEUswithin60daysofpublication

bull Submitacopyofthearticlewith publication name date of publication and word count

bull SubmitthetypeofCEUcategoryorcategories of the article

CEU Information for Speakers and Authors

The Chimney Safety Institute of America has created a new blog titled Wisdom from the Hearth (online at chimneysafetywordpresscom) to help keep homeowners one-step ahead of the potential problems that can plague their fireplaces and chimneys Topics covered on the blog includeEPAcertifiedstoveschimneyswifts winter-preparedness media mentions and moisture content Blogs will be posted at least once weekly throughout the year and twice weekly during the home heating season

If you are interested in blogging for CSIA please contact Melissa Heeke CSIArsquos Director of Communications and Marketing at mheekecsiaorg

Blog submissions are due via email no later than three business days before the day you are scheduled Here are a few tips to keep in mind while bloggingbullPleasekeepblogstoaround300

words or lessbullRemembertotalkinaconversational

voice Be yourself and avoid using jargon

bullSpeakpersonallyandinapositiveup-tempo tone

bullBuildarelationshipwiththereaderwithout trying to sell the CSIA or your company Lists of tips suggestions or creative ideas are also good subjects for drawing in readers

Wisdom from the Hearth

CSIA Introduces New Blog Seeks Guest Bloggers

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ADVERTISEMENT

Congratulations to Our New CSIA Certified Chimney Sweeps

The Chimney Safety Institute of America Inc (CSIA) sponsors theCERTIFIEDCHIMNEY

SWEEPreg certification

program The CERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETYINSTITUTEOFAMERICAreg trademark is a registered trademark of the CSIA and was developed especially for this program and is a symbol of your professionalism understanding of and dedication to your industry Display it with PrideUseitCorrectly

Who may use the Logobull SoleOperatorndashIndividualswho

maintain a sole proprietorship are currently a CSIA Certified Chimney

Sweep have no other employees and have signed the CSIA Code of Ethics are granted a royalty free limited license to usetheCERTIFIEDCHIMNEYSWEEPCHIMNEY SAFETY INSTITUTE OF AMERICAreg Logo

bull PartnershipndashCompaniesorganizedasa partnership are granted a royalty free limitedlicensetousetheCERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETYINSTITUTEOFAMERICALogoregprovided the partner performing the sweeping andor inspection is currently a CSIA Certified Chimney Sweep and signed the CSIA Code of Ethics

bull MultipleEmployeeCompanyndashCompanies with multiple service technicians are granted a royalty free limitedlicensetousetheCERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETY

INSTITUTEOFAMERICAreg Logo provided that at least one individual who is currently CSIA Certified Chimney Sweep and signed the CSIA Code of Ethics is on the job site performingsupervising the sweeping andor inspection If a work order or equivalent document is provided to the customer the CSIA Certified Chimney Sweep must sign the document and clearly printhishercertificationnumbernexttothe signature

If you have questions about the correct useoftheCERTIFIEDCHIMNEYSWEEPCHIMNEY SAFETY INSTITUTE OF AMERICAreg Logo write or call CSIA at 2155CommercialDrivePlainfieldIndiana46168(317)837-5362orfax(317)837-5365emailofficecsiaorg

Using the CSIA Certified Chimney Sweepreg Trademark

QR code generated on httpqrcodelittleidiotbe

Now you can access more of the industryrsquos favorite seminars in a self-paced online format Itrsquos easy with CSIArsquos eLearning program mdash offered every week

Need to renew your CSIA Certified Chimney Sweep credential You

can now earn all of the CEUs entirely online We offer individual

sessions in affordable bundles so you can earn just the CEUs you

need $39 per session $99 for 3 sessions or $149 for 5 sessions

Ready to get started Learn more and register right now

W W W C S I A o r g E L E A r N I N g( 3 1 7 ) 8 3 7 - 5 3 6 2

Good for you your business and your busy schedule

Online review sessions also available weekly

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OCTOBER 12 SWEEPING 25

ProgressivePerksBY DEBBIE CORNELIUS

MEMBERSHIP DEVELOPMENT COORDINATOR

Two Great Ways to Increase Your Income

Money is tight for everyone these days so many of your clients are using credit cards to make necessary repairs and upkeep to their homes This is why it is important to accept credit cards in your business However understanding the fees typically charged to merchants by payment processors can be more than confusing

Complete Merchant Solutions (CMS) one of NCSGrsquos benefit providers will help you understand the various fees charged in a transaction and how you can reduce these fees

Already accepting credit cards Take the time to find out if you are getting the best rates you can by contacting Allan Maughan at 877-267-4324 Ext 132 or email amaughancmsonlinecom

When a person calls your office you have your businessrsquo most important person on the line Someone who is investigating your service needs something and will likely be doing business with you Since many of these prospective customers will be placed on hold Commercials On Hold provides

an excellent way to brand your business and promote your full range of services before they talk to a member of your staff

There are several messages to choose from and NCSG members are eligible for a discount Contact Allen Gaughf at 800-832-4653 Ext 225 or visit wwwCommercialsOnHoldcom

SUPERORDER CUT-OFF

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Made in the USA | Est 1998 | 8003352534 | whitecapscom

26 SWEEPING OCTOBER 12

REGION 6

NCSG Charter Members

Paul Bourque Huntsville AL

Don Leavitt San Diego CA

David Harris Broken Arrow Oklahoma

Dan Wheeler Santa Rosa CA

John Cline Menlo Park CA

Dale Meisinger N Augusta SC

Alan Hisey St Louis MO

Eva B Horton Greenwich CT

Harry Richart Hasbrouck Heights NJ

NewNCSGMembers

REGION 3

REGION 2

REGION 5

REGION 4

NCSG REGIONS

REGION 1

Connecticut Vermont Massachusetts New York Maine Rhode Island New Hampshire

REGION 2

Delaware District of Columbia Maryland New Jersey Pennsylvania

REGION 3

Alabama Florida Georgia Mississippi North Carolina South Carolina Tennessee Virginia West Virginia

REGION 4

Illinois Indiana Kentucky Michigan Missouri Ohio

REGION 5

Arkansas Colorado Iowa Kansas Louisiana Minnesota Nebraska New Mexico North Dakota Oklahoma South Dakota Texas Wisconsin

REGION 6

Alaska Arizona California Hawaii Idaho Montana Nevada Oregon Utah Washington Wyoming

MARYLANDGaryCliftbullFire-SafeChimneySweeptGTCliftIncbullPasadena

NEW JERSEYRaymondBondbullMercerCountyChimneyServicesbullHamilton

GEORGIA ArvydasDidasbullAtlantaChimneyWorxLLCbullAtlanta

OHIOMichaelLentzbullEastsideFireplaceampContractingbullCygnet

COLORADOSeanPeckbullAshesAwayLLCbullDurango

CALIFORNIA StevenLovsteenbullOliverTwistChimneySweepandAirCleaningbullHuntington Beach

ErrolDavisbullTheChimneySpecialistbullHuntingtonBeach

OCTOBER 12 SWEEPING 27

The 2012 ndash 2013 offers are being added daily in the ldquoMembers Onlyrdquo section of the NCSG website at wwwNCSGorg So start checking for these new offers each week These coupons will be good until June 30 2013

AirjetDivisionofContinentalIndustriesbullAlphaAmericanCompanybullCondarCompanybullCopperfieldChimneySupplybullDuctCleanersrsquoSupplybullEarthcoreIndustriesLLCbullENERVEXIncbullFiresafeIndustriesbullFireside

DistributorsbullHY-CCompanybullLifetimeChimneybullLindemannChimneySupplybullMattersoftheHearthbullMeyerMachineampEquipmentbullNationalChimneySupplybullOlympiaChimneySupplybullSaverSystemsbullSNEWS-TheChimneySweepNewsbullStoveBuilderInternationalInc(SBI)bullWakefieldBrushbullWohlerUSAIncbullZ-Flex

2012 ndash 2013 SWEEPS ADVANTAGE COUPON PROGRAM

SAVERSYSTEMS

SAVE UP TO $50Purchase 5 gallons Chimney Saver Water Repellent (Water or Solvent-

Base) frac12 gallon CrackMagik Crack Sealant and 5 gallons CrownCoat Brush Grade Crown Repair from your Distributor - $40 Cash Refund by mail

SAVE UP TO $42Buy a 24 lb container of Cre-Away Pro and Cre-Away Applicator from

distributor and receive a FREE Case of 6 (lb) Cre-Away Creosote Modifier by mail

SAVE UP TO $41Purchase 2 cases of 12 (32oz) bottles of ACS and receive a FREE Case of

12 (32oz) bottles of Home amp Hearth Cleaner

STOVE BUILDER INTERNATIONAL INC

SAVE UP TO $ 69FREE Moisture Reader with the purchase of a Flame NXT-1 Wood Stove for

the Month of September and October 2012

HY-C Company

SAVE UP TO $ 75Purchase 30 Draft King or Big Top HY-C chimney caps and receive $75

rebate

SAVE UP TO $ 25Place your first order of HY-C Roof VentGuards or Dryer VentGuards (min

12) and receive a $25 rebate

SAVE UP TO $250 FREE freight on your first Fire Chief Wood Furnace order

LIFETIME CHIMNEY SUPPLY SAVE UP TO $400 Buy one liner kit and get one of equal or lesser value FREE

Share your memories NCSG seeks contributions for the History Project

NCSG is currently working on a history project to help the organization capture

our shared history since the organizationrsquos beginning If you have interesting

information fun photos or official Guild communications that may be of

interest please scan and email them to historyncsgorg Please note Not all

material will make it onto the Guildrsquos timeline but may be included in another

area of the history project

28 SWEEPING OCTOBER 12

hellip when opportunity calls we answer 1-800-875-8118

wwwcomnetmessagecom

Benefits of Answering Service

Award Winning Telephone Agents

Never Miss A Call

Better Time Management

Appointment Scheduling

Affordable

Member Get a Member ProgramGuidelines for IndividualsDid you know that by promoting membership in the NCSG you help the

Guild meet its goals AND you will reap rewards too To take advantage

of potential savings on your next NCSG dues simply visit wwwNCSGorg

to obtain a copy of the membership application form Make sure you put

your name under Item 2 ldquoWho referred you to the NCSGrdquo OR you may

send an email to dcorneliusncsgorg and request that NCSG membership

information be sent on your behalf to people who should join Please

provide the complete contact information ie name address telephone

number and email address if available

Your participation in the Member-Get-A-Member program helps

strengthen the Guildrsquos membership and allows you to win too

bull You get $5000 off membership dues for each new member

(1-4 new members)

bull You get Free membership Dues (equal to 1 year) when you recruit

5+ new members

Save some money on your next NCSG dues by simply promoting

membership in the NCSG at every opportunity you havet

NCSG Membership Referral Reward Guidelines for Non-ProfitsEffective 912012

Your non-profit can benefit when new NCSG Members mention your

organization under Item 2 ldquoWho referred you to the NCSGrdquo on the NCSG

membership application or you may send an email to membership

ncsgorg and request that NCSG membership information be sent on your

behalf to companies who should join Please provide the complete contact

information ie name address telephone number and email address if

available

Eligible Organizations Non-profit organizations (ie State and Regional

Chimney Sweep Guilds HPBA Affiliates)

Referral Reward $100 per New NCSG Voting or Dual Member

Reward Earned Upon receipt of NCSG membership application and

payment (full or first installment)

Reward Paid Paid to the organization within 10 business days of receipt of

membership application and payment

New Member - Has not been a member of the NCSG for at least two (2) years

Refer New Members and Be Rewarded

OCTOBER 12 SWEEPING 29

few years ago I wrote an article about being inspired by our youth Looking at the world around us the challenges we tend to let bog us down domestically as well as around the globe I thought it might be worth sharing some of that information again After all you

donrsquot have to have children of your own to appreciate the immense impact they have had are having and will have on our world If you ever take a moment to look around and notice the influence and passion of our youth you canrsquot help but be motivated by their drive

Sure kids can be a challenge (then again so can adults) but itrsquos often in their inhibitions that they discover a potential that as adults we often forget If we just take a step back from our frustration there is a lot of inspiration we can take from the youth of this world

In 1995 twelve year old Craig Keilburger was distracted during his morning breakfast on his way to the comics section of the newspaper He didnrsquot make it past the first page as he was lured into an article about the exploitation of child labor in Asia He was moved to research the situation and as he did he became increasingly self-motivated to do something about a growing problem throughout the world

Craig asked for some volunteers at school and eleven hands went up As simply as that Free the Children was formed with the passion of twelve 12-year-olds Today a handful of Nobel Peace Prize nominations later Free the Children is the worldrsquos largest network of children helping children through education More than one million youth have been involved in their programs in more than 45 countries These ldquokidsrdquo have built over 450 schools delivered more than 200000 school and health kits to students shipped more than 11 million dollars in medical supplies lobbied corporations to adopt

standard labeling for child-labor free products and improved water and sanitation conditions around the world And thatrsquos just the tip of the iceberg Visit wwwfreethechildrencom to learn more about the inspired commitment of these youth

David B Smith a college student at the University of California-Berkeley was motivated by his own personal struggles and those of his friends Concerned with the local issue of the rising costs of tuition and the lack of affordable housing near campus he formed a group to see what they could do about it Their approach was not to complain and protest but rather to work within the system to affect change

Within the year the group organized the first-ever Cal Lobby Day which brought 150 students to the California State Capital in Sacramento They didnrsquot stand outside and protest Instead they went inside and met with more than 90 percent of the legislature The group got these officials interested engaged and willing to help By the end of the semester they saved students throughout California $93 million by stopping student fees from being raised and they got $30 million earmarked for student housing

Smithrsquos initial success led to the formation of Mobilizeorg (wwwmobilizeorg) whose now national mission it is to educate empower and inspire young people to increase their civic and political participation The grass roots approach that Mobilzeorg uses is to encourage young people to personally meet with their representative decision makers speak their language and negotiate with them using techniques that are familiar to them The legislative strategy of these youth and their associated success mirrors the approach that NCSG encourages among its own members

BY MARK MCSWEENEY CAEEXECUTIVE DIRECTOR

Perspective

Find Your InspirationldquoWhat you do makes a difference and you have to decide

what kind of difference you want to makerdquo ndash Jane Goodall

A

30 SWEEPING OCTOBER 12

A couple of years ago David Smith explained their success this wayhelliprdquoBecause we start at a place that encourages young people to look inside themselves and then project that image of a better world on our society we are facilitating the use of the most powerful energy we have ndash our passionrdquo

Sparks of inspiration from youth are present all around us We just have to be open to them

As many of you know I have had the joy of being involved with Rotary Internationalrsquos youth exchange program This year marks my eighth year coordinating the outbound recruitment placement and orientation activities for my district Over that time I have had the honor of placing almost 70 high school students into 30 different countries around the world As part of the district team I also have the thrill of having worked closely with at least that many students who have traveled to Indiana from their native countries to experience and learn our relative taste of American culture

Working directly with these teens each year I am in awe of their perspective and enthusiasm and I marvel at their drive determination and overwhelming desire to further develop their appreciation of our world community By the age of 18 these young men and women have experienced more of the world around us than most of us will ever know Yet they continue to explore every opportunity they have to fuel their own passion to learn more For them enough is never enough

Thatrsquos exactly what organizations like the National Chimney Sweep Guild and the Chimney Safety Institute of America think about education The best are never satisfied The best are never done learning The best in our industry belong to the Guild and seek certifications in their field not merely for attainment of the credential but rather to feed their desire to continually learn and continually improve

Whether yoursquove been in this business for thirty days or for thirty years you owe it to yourself and to your customers to pursue every chance you can to keep yourself as professionally and technically tuned as possible As the great Aristotle said ldquoAll men by nature desire knowledgerdquo

And lest you think learning is limited to youth I recently read a quote from the swimming trainer of a 73-year-old woman When speaking of her determination the trainer said that she taught him ldquoThere is no age attached to a student that quest is without a numberrdquo

Companies that truly embrace continuous improvement continuously seek opportunities to improve the way they do business ndash operationally as well as technically Be humble enough to recognize that a better way may exist and challenge yourself to find it

You work hard to produce income for your business Your expenses should reflect your companyrsquos strategies Money can be hard to come by and once you get it you donrsquot want to lose it But a smart

business person knows that putting money back into their business is not losing it itrsquos investing it Best of all itrsquos investing it in you in your business

19th century American explorer Robert Perry said ldquoThe time to prepare for your next expedition is when you have just returned from a successful triprdquo This is certainly the case for the exchange students I work with every day and that perseverance is clearly demonstrated by youth like Craig Kielburger and David Smith I truly believe that all of us adults could benefit from spending more time watching and learning from the youth around us

Find your passion and let it ignite you If your flame starts to flicker look for inspiration around you in perhaps the least likely of places Helen Keller once said ldquoLife is either a daring adventure or nothingrdquo Herersquos to you on your expedition

Until next time I continue to wish you every success

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With No Memo ry

Strong Triple Locking CrimpHolds T ogether Even OnTough Jobs

Horizontal Sides Of CorrugationOffer Added Strengthamp Flexibility

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OCTOBER 12 SWEEPING 31

Display Ad Index

Darwin Awards

Have you snapped a photo of a peculiar chimney in your area that made you shake your head in disbelief

Send it to Melissa Heeke at mheekencsgorg for publication in Sweeping Or mail it to NCSG 2155 Commercial Drive Plainfield IN 46168

Page Advertiser Phone Email or Website Address

30 Ahrens Chimney Technique 800-582-1392 ahrenschimneyqwestofficenet

21-24 Chimney Safety Institute of America 317-837-5362 wwwcsiaorg

13 Cobra Chimney Caps 888-463-0636 salescobrachimneycom

28 Communications Network Inc 800-875-8118 tkempercomnetmessagecom

9 Copperfield 800-247-3305 wwwcopperfieldcom

ENERVEX Inc 800-255-2923 infochimneyfanscom5

16 Firesafe Industries Inc 800-545-6607 wwwfiresafeinccom

8 Hose Master 800-221-2319 bobdanielshosemastercom

18 ICP 508-695-7000 wwwchimneycapscom

BC Lifetime Chimney Supply LLC 877-234-7473 wwwlifetimechimneysupplycom

7 Lindemann Chimney Company 800-722-7230 wwwlindemannchimneycom

20 Meyer Machine amp Equipment 800-728-3828 wwwmeyermachinecom

6 National Chimney Supply 800-897-8481 wwwnationalchimneysupplycom

11 Olympia Chimney Supply 800-569-1425 wwwolympiachimneycom

32 Orion Safety Products 800-637-7807 wwwchimfexus

4 Sand Hill Wholesale 800-258-5496 wwwsandhillwholesalecom

3 Smoktite 866-439-0069 wwwsmoktitecom

15 Sweeprsquos Choice 866-880-3473 infosweepsamericacom

25 Whitecaps 800-335-2534 wwwwhitecapscom

19 Wohler 978-750-9876 wwwwohlerusacom

What we have here is your basic palm frawn spark arrestor in Logan Heights San Diego CA Unfortunately (or fortunately depending on how I look at it) my job was across the street and I could not investigate further

Submitted by Eron Armour of Armour Chimney Service in San Diego CA

October 19 2012Albany NYCSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

October 22-26 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

October 29 ndash November 1 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 2 2012CSIA Technology Center CSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

November 5- 9 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 12-16 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

Dates amp Events

Please send notice of your events for NCSG Dates amp Events listings at mmcmahonncsgorg for inclusion here in weekly posts to the discussion list and online at wwwNCSGorgdates The event must be considered educational or informative for the industry (sales events and open houses will not be listed)

32 SWEEPING OCTOBER 12

ClassifiedsGotta chimney question Sizing Codes Call Royal Edwards Make Royal your tech department CALL NOW 813-982-0219 for on-call tech support Continuing Education special bonus ndash ask how you can get the Friday morning E-Blast for FREE CALL NOW 813-982-0219

GasVent Software for Sizing Chimneys only $195 Call 1-800-648-9523 for more info and visit wwwelitesoftcom to download a free trial version

Chimney Sweep business for sale iin the Northern Rocky Mountains of New Mexico Services a large area with three ski resorts in the service area Equipment and signed three year contracts goes with the business Business is well established For pricing and other info please email your questions to ridgeriders1gmailcom

CLASSIFIED ADS FREE FOR NCSG MEMBERSMemberscanrunone35wordclassifiedfreeeachyearRegularlyclassifiedadsare$2wordor$1wordforNCSGmembersClassifiedadsarenon-commissionableandmustbe pre-paid To place a classified ad please contact Megan McMahon at mmcmahonncsgorg or (317) 837-1500

The Original Chimney

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u DisplayerShipper Holds 8 Individually

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u Available in English-French Packaging

for Canadian Market

ORION SAFETY PRODUCTSEASTON MD 21601

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Carbon

Often called the silent killer carbon monoxide is an invisible odorless colorless gas created when fuels (such as gasoline wood coal natural gas propane oil and methane) burn incompletely In the home heating and cooking equipment that burn fuel can be sources of carbon monoxide

FACTSbull A person can be poisoned

by a small amount of CO over a longer period of time or by a large amount of CO over a shorter amount of time

bull In 2005 US fire departments responded to an estimated 61100 non-fire CO incidents in which carbon monoxide was found or an average of seven calls per hour

KKK CO alarms should be installed in a central location outside each sleeping area and on every level of the home and in other locations where required by applicable laws codes or standards For the best protection interconnect all CO alarms throughout the home When one sounds they all sound

KKK Follow the manufacturerrsquos instructions for placement and mounting height

KKK Choose a CO alarm that has the label of a recognized testing laboratory

KKK Call your local fire departmentrsquos non-emergency number to find out what number to call if the CO alarm sounds

KKK Test CO alarms at least once a month replace them according to the manufacturerrsquos instructions

KKK If the audible trouble signal sounds check for low batteries If the battery is low replace it If it still sounds call the fire department

KKK If the CO alarm sounds immediately move to a fresh air location outdoors or by an open window or door Make sure everyone inside the home is accounted for Call for help from a fresh air location and stay there until emergency personnel

KKK If you need to warm a vehicle remove it from the garage immediately after starting it Do not run a vehicle or other fueled engine or motor indoors even if garage doors are open Make sure the exhaust pipe of a running vehicle is not covered with snow

KKK During and after a snowstorm make sure vents for the dryer furnace stove and fireplace are clear of snow build-up

KKK A generator should be used in a well-ventilated location outdoors away from windows doors and vent openings

KKK Gas or charcoal grills can produce CO mdash only use outside

HOMEHEATINGEQUIPMENTHave fuel-burning heating equipment and chimneys inspected by a professional every year before cold weather sets in When using a fireplace open the flue for adequate ventilation Never use your oven to heat your home

MonoxideCarbonMonoxide

SafetySafety

NCSG Innovation 2013 Convention and Trade Show Hotel reservations are now being accepted for NCSG Innovation 2013 at Chateau on the Lake in Branson MO April 4-7 2013 Just call 1-888-333-LAKE (5253) and mention that yoursquore with the National Chimney Sweep Guild to lock in rates starting at $129 for a mountain view and $134 for a lake view

Get ready for some RampR Yoursquore earned it

National Chimney Sweep Guild2155 Commercial DrivePlainfield IN 46168

1209

CALL 877234PIPE

CHIMNEY LINER KIT SPECIALBUY 2 LINER KITSGET 1 FREELiner kit special offer valid on your first order only

Single Wall 316L 6 times 25 $24500Single Wall 316L 6 times 35 $28500Smooth Wall 316L 6 times 25 $28250Smooth Wall 316L 6 times 35 $33749

QUALITY bull PRICE bull SERVICE

New Customer Special

20 OFF ALLCUSTOM ORDERS

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FREESHIPPINGWITH YOUR KITPURCHASE

Page 20: October 2012

OCTOBER 12 SWEEPING 19

See for yourself

Wohler VIS SeriesThe Revolution in Visual Inspection Technology

bull 360deg pan- and 180deg tiltable camera eyebull Easily negotiates 90deg-bendsbull LED lighting illuminates the darkest environmentsbull Digital distance measuringbull Effortlessly inspect pipework air ducts vents cracks welding seams gaskets and much morebull Prevent problems before they occur

Wohler USA Inc bull 978-750-9876wwwwohlerusacom

Measure distance

BrilliantLED Screen

Pan amp TiltCamera

The Measure of Technologycustomer service are price increases TARP has also studied the impact of price increases on the customerrsquos willingness to continue to do business with companies In a study of the banking industry only 10 percent of survey respondents who had not experienced a customer service related problem expressed dissatisfaction with an increase in fees and charges This means that 90 percent of survey respondents were okay with the price increases due to the level of customer service provided by their particular bank

In regards to customer service acting as a revenue preserver there is one question that must be answered before we continue That question is - How much is your customer worth to your business Whether your company is small or large the need to determine what your customer is worth to your business is critical when calculating the amount of revenue being preserved by addressing customer service related issues For example if your business has 1000 customers and the average annual revenue generated by each customer is $400 If 10 percent of those customers experience customer service related problems thatrsquos 100 customers Bear with me as we start the calculations Now letrsquos assume that 50 of those customers donrsquot even bother to complain they just simply go away

Their decision to leave without complaining represents $20000 in lost revenue What about the other 50 that do complain Letrsquos say that yoursquore able to satisfy 40 (20) 40 (20) become frustrated with your attempts to satisfy and 20 (10) remain dissatisfied So now letrsquos consider the repurchase behavior of those complaining customers Should 10 (2) of the customers that yoursquore able to satisfy after they complain decide not to repurchase that represents $800 in lost revenue

In the frustrated with your attempts to satisfy group 25 (5) discontinue purchases with your company which represents $2000 in revenue On to the customers that remain dissatisfied after complaining - 60 (6) of this group decide not to repurchase from your company which means an additional $2400 in lost revenue The total potential annual revenue lost in this scenario is $25200 Wait therersquos more Remember the ldquoword of mouthrdquo factor discussed earlier

These dissatisfied customers will tell others about their experience with your company In this scenario when you consider the 50 customers

20 SWEEPING OCTOBER 12

$12900 as shown(includes trailer)

Click or Call to hear how Meyer Machine amp Equipment

can help YOU

YOU CLEAN CHIMNEYSWHY NOT CLEAN DUCTS

that left without complaining add the 13 customers that complained yet decided not to repurchase thatrsquos 63 customers who have the potential to utilize negative ldquoword of mouthrdquo marketing If these dissatisfied customers tell 10 additional people about their experiences (630 people) and 1 in 10 acts on the information (63 people) therersquos potential revenue missed due to dissatisfied customers

Even if the new customers average annual purchases equals $300 yoursquore still possibly facing $18900 in lost potential revenue Donrsquot forget about the cost side of poor customer service - the employee costs to resolve customer complaints and the material costs when rework is required to satisfy the customer Take this example and apply your real numbers to determine the financial impact to your business Whew Lotrsquos of calculations but itrsquos definitely worth it when it comes to determining the financial impact of customer service

The key to preserving revenue is to

1 Be consistent in your service delivery

and

2 Encourage your customers to complain

Consistency in your service delivery leads to loyalty less complaints and even more important fewer reasons for the silent defections of the non-complainers Encourage your customers to complain as this gives you an opportunity to retain their business The example above illustrates the financial impact of non-complaining customers Offer multiple ways to complain - at the point of purchase on your website via chat 1-800 s Donrsquot forget to monitor social media for comments regarding your company and respond to the complaints in a timely manner Remember donrsquot take customer service for granted The financial impact is huge

About the AuthorErrol Allen has over 25 years of experience in the customer service industry including 13 years in a management role Having held positions as an Internal Customer Service Consultant Call Center Quality Manager and Operations Analyst Errol understands the need for a ldquosystemsrdquo orientation to providing excellent customer service Errol has also designed customer service training programs for the ldquofront linerdquo associate to ensure employee confidence when interacting with customers He is a member of the American Society of Quality which promotes the practical application of quality knowledge across multiple industries Info httpwwwerrolallenconsultingcom (This article first appeared online at wwwcustomerservicemanagercom)

CSIA Update wwwCSIAorg

Publication for CSIA Certified Chimney Sweepregs

ADVERTISEMENT

By Donna Kasmer CSIA Certification Coordinator

Speakers and authors can use the online CEU Application for Course Credit to submit classes and articles for consideration by CSIA and NFI

Applying for Course Credit

Each course instructor must submit a CEU Application for Course Credit for approval each time a class is presented If the course objective summary and instructor qualifications have not changed dates and locations may be added to the original application within the two-year cycle After two years all courses must be resubmitted with new outlines and handouts including new dates and locations

When the application is filled out online it is sent to CSIA and NFI at the same time for consideration You will receive notification from both organizations when your application has been approved The notification will list the CEUs awarded and instructions on how to ensure that your students will receive CEUs for attending

To apply just visit wwwCSIAorgapplyforCEUs to go to the Continuing Education Units page that will give you all the information and instructions you will need to apply for CEUs as a speaker

Earning CEUs for Articles Written

You may also apply for CEUs if you have written an article for a professional sweeping publication As long as your subject matter falls under one our CEU categories it may be eligible for CEUs To submit your published article for consideration visit wwwCSIAorgapplyforCEUs and follow the instructions online

Writing and having a hearth industry paper or article published may be eligible for CEUs based on the following requirementsThe article mustbull Pertaintothehearthindustryorthe

CCSs scope of work

bull Bepublishedwithinthecertificationcycle

bull Beatleast500wordsinlengthThe author must

bull SubmitapplicationforCEUswithin60daysofpublication

bull Submitacopyofthearticlewith publication name date of publication and word count

bull SubmitthetypeofCEUcategoryorcategories of the article

CEU Information for Speakers and Authors

The Chimney Safety Institute of America has created a new blog titled Wisdom from the Hearth (online at chimneysafetywordpresscom) to help keep homeowners one-step ahead of the potential problems that can plague their fireplaces and chimneys Topics covered on the blog includeEPAcertifiedstoveschimneyswifts winter-preparedness media mentions and moisture content Blogs will be posted at least once weekly throughout the year and twice weekly during the home heating season

If you are interested in blogging for CSIA please contact Melissa Heeke CSIArsquos Director of Communications and Marketing at mheekecsiaorg

Blog submissions are due via email no later than three business days before the day you are scheduled Here are a few tips to keep in mind while bloggingbullPleasekeepblogstoaround300

words or lessbullRemembertotalkinaconversational

voice Be yourself and avoid using jargon

bullSpeakpersonallyandinapositiveup-tempo tone

bullBuildarelationshipwiththereaderwithout trying to sell the CSIA or your company Lists of tips suggestions or creative ideas are also good subjects for drawing in readers

Wisdom from the Hearth

CSIA Introduces New Blog Seeks Guest Bloggers

ConnecticutMichaelOverstreetbullMichaelrsquosChimneyServiceandRestorationbullVernon

IllinoisClayNelsonbullCleanSweepbullCollinsvillePatrickSimmsbullSuperiorChimneyServicesCorpbullLombard

IndianaTravisBeckleybullBeckleyrsquosChimneyServicesbullCoalCity

MichiganScottFreibergbullStanrsquosFireplaceampChimneyServicebullFentonErnieHillbullRockfordChimneyServicebullSouth LyonSueWhitebullRockfordChimneyServicebullSouth Lyon

MinnesotaCaleAndersonbullAirProLLCbullAppleValleyAaronOslundbullJackPixleySweepsbullAndover

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MissouriJohnVGodfreybullA+ChimneyServicesLLCbullRollaJasonPatrickbullShamrockQualityServicesbullStLouisMitchellSaundersbullAdvancedChimneyTechniquesIncbullJamestown

New YorkJaredGuernseybullHolySmokeStoveFireplaceChimneybullDryden

OhioAnthonyRamseybullEliteChimneySolutionsbullBeavercreek

OklahomaKeithHudginsbullCleanDeanrsquosChimneySweepServicebullTulsa

TravisMcMorrisbullCleanDeanrsquosChimneySweepServicebullTulsa

PennsylvaniaJohnMcDonaldbullChimChimneySweeps-DJCrossIncbullMediaLJosephOchalbullChesterCountyHearthampHomebullElversonKyleBSmithbullChimChimneySweeps-DJCrossIncbullMediaChristopherTStarrbullChimChimneySweeps-DJCrossIncbullMedia

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TexasBradleyDassonvillebullACContractorsIncbullLongviewChristopherHessbullAtlasChimneybullLeanderAdamJamesbullACContractorsIncbullLongview

ADVERTISEMENT

Congratulations to Our New CSIA Certified Chimney Sweeps

The Chimney Safety Institute of America Inc (CSIA) sponsors theCERTIFIEDCHIMNEY

SWEEPreg certification

program The CERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETYINSTITUTEOFAMERICAreg trademark is a registered trademark of the CSIA and was developed especially for this program and is a symbol of your professionalism understanding of and dedication to your industry Display it with PrideUseitCorrectly

Who may use the Logobull SoleOperatorndashIndividualswho

maintain a sole proprietorship are currently a CSIA Certified Chimney

Sweep have no other employees and have signed the CSIA Code of Ethics are granted a royalty free limited license to usetheCERTIFIEDCHIMNEYSWEEPCHIMNEY SAFETY INSTITUTE OF AMERICAreg Logo

bull PartnershipndashCompaniesorganizedasa partnership are granted a royalty free limitedlicensetousetheCERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETYINSTITUTEOFAMERICALogoregprovided the partner performing the sweeping andor inspection is currently a CSIA Certified Chimney Sweep and signed the CSIA Code of Ethics

bull MultipleEmployeeCompanyndashCompanies with multiple service technicians are granted a royalty free limitedlicensetousetheCERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETY

INSTITUTEOFAMERICAreg Logo provided that at least one individual who is currently CSIA Certified Chimney Sweep and signed the CSIA Code of Ethics is on the job site performingsupervising the sweeping andor inspection If a work order or equivalent document is provided to the customer the CSIA Certified Chimney Sweep must sign the document and clearly printhishercertificationnumbernexttothe signature

If you have questions about the correct useoftheCERTIFIEDCHIMNEYSWEEPCHIMNEY SAFETY INSTITUTE OF AMERICAreg Logo write or call CSIA at 2155CommercialDrivePlainfieldIndiana46168(317)837-5362orfax(317)837-5365emailofficecsiaorg

Using the CSIA Certified Chimney Sweepreg Trademark

QR code generated on httpqrcodelittleidiotbe

Now you can access more of the industryrsquos favorite seminars in a self-paced online format Itrsquos easy with CSIArsquos eLearning program mdash offered every week

Need to renew your CSIA Certified Chimney Sweep credential You

can now earn all of the CEUs entirely online We offer individual

sessions in affordable bundles so you can earn just the CEUs you

need $39 per session $99 for 3 sessions or $149 for 5 sessions

Ready to get started Learn more and register right now

W W W C S I A o r g E L E A r N I N g( 3 1 7 ) 8 3 7 - 5 3 6 2

Good for you your business and your busy schedule

Online review sessions also available weekly

ADVERTISEMENT

OCTOBER 12 SWEEPING 25

ProgressivePerksBY DEBBIE CORNELIUS

MEMBERSHIP DEVELOPMENT COORDINATOR

Two Great Ways to Increase Your Income

Money is tight for everyone these days so many of your clients are using credit cards to make necessary repairs and upkeep to their homes This is why it is important to accept credit cards in your business However understanding the fees typically charged to merchants by payment processors can be more than confusing

Complete Merchant Solutions (CMS) one of NCSGrsquos benefit providers will help you understand the various fees charged in a transaction and how you can reduce these fees

Already accepting credit cards Take the time to find out if you are getting the best rates you can by contacting Allan Maughan at 877-267-4324 Ext 132 or email amaughancmsonlinecom

When a person calls your office you have your businessrsquo most important person on the line Someone who is investigating your service needs something and will likely be doing business with you Since many of these prospective customers will be placed on hold Commercials On Hold provides

an excellent way to brand your business and promote your full range of services before they talk to a member of your staff

There are several messages to choose from and NCSG members are eligible for a discount Contact Allen Gaughf at 800-832-4653 Ext 225 or visit wwwCommercialsOnHoldcom

SUPERORDER CUT-OFF

LATEstock ground

orders placed bystock freight

orders placed by

Saturday Delivery Also AvailableVisit whitecapscom or call 8003352534 for more details

Made in the USA | Est 1998 | 8003352534 | whitecapscom

26 SWEEPING OCTOBER 12

REGION 6

NCSG Charter Members

Paul Bourque Huntsville AL

Don Leavitt San Diego CA

David Harris Broken Arrow Oklahoma

Dan Wheeler Santa Rosa CA

John Cline Menlo Park CA

Dale Meisinger N Augusta SC

Alan Hisey St Louis MO

Eva B Horton Greenwich CT

Harry Richart Hasbrouck Heights NJ

NewNCSGMembers

REGION 3

REGION 2

REGION 5

REGION 4

NCSG REGIONS

REGION 1

Connecticut Vermont Massachusetts New York Maine Rhode Island New Hampshire

REGION 2

Delaware District of Columbia Maryland New Jersey Pennsylvania

REGION 3

Alabama Florida Georgia Mississippi North Carolina South Carolina Tennessee Virginia West Virginia

REGION 4

Illinois Indiana Kentucky Michigan Missouri Ohio

REGION 5

Arkansas Colorado Iowa Kansas Louisiana Minnesota Nebraska New Mexico North Dakota Oklahoma South Dakota Texas Wisconsin

REGION 6

Alaska Arizona California Hawaii Idaho Montana Nevada Oregon Utah Washington Wyoming

MARYLANDGaryCliftbullFire-SafeChimneySweeptGTCliftIncbullPasadena

NEW JERSEYRaymondBondbullMercerCountyChimneyServicesbullHamilton

GEORGIA ArvydasDidasbullAtlantaChimneyWorxLLCbullAtlanta

OHIOMichaelLentzbullEastsideFireplaceampContractingbullCygnet

COLORADOSeanPeckbullAshesAwayLLCbullDurango

CALIFORNIA StevenLovsteenbullOliverTwistChimneySweepandAirCleaningbullHuntington Beach

ErrolDavisbullTheChimneySpecialistbullHuntingtonBeach

OCTOBER 12 SWEEPING 27

The 2012 ndash 2013 offers are being added daily in the ldquoMembers Onlyrdquo section of the NCSG website at wwwNCSGorg So start checking for these new offers each week These coupons will be good until June 30 2013

AirjetDivisionofContinentalIndustriesbullAlphaAmericanCompanybullCondarCompanybullCopperfieldChimneySupplybullDuctCleanersrsquoSupplybullEarthcoreIndustriesLLCbullENERVEXIncbullFiresafeIndustriesbullFireside

DistributorsbullHY-CCompanybullLifetimeChimneybullLindemannChimneySupplybullMattersoftheHearthbullMeyerMachineampEquipmentbullNationalChimneySupplybullOlympiaChimneySupplybullSaverSystemsbullSNEWS-TheChimneySweepNewsbullStoveBuilderInternationalInc(SBI)bullWakefieldBrushbullWohlerUSAIncbullZ-Flex

2012 ndash 2013 SWEEPS ADVANTAGE COUPON PROGRAM

SAVERSYSTEMS

SAVE UP TO $50Purchase 5 gallons Chimney Saver Water Repellent (Water or Solvent-

Base) frac12 gallon CrackMagik Crack Sealant and 5 gallons CrownCoat Brush Grade Crown Repair from your Distributor - $40 Cash Refund by mail

SAVE UP TO $42Buy a 24 lb container of Cre-Away Pro and Cre-Away Applicator from

distributor and receive a FREE Case of 6 (lb) Cre-Away Creosote Modifier by mail

SAVE UP TO $41Purchase 2 cases of 12 (32oz) bottles of ACS and receive a FREE Case of

12 (32oz) bottles of Home amp Hearth Cleaner

STOVE BUILDER INTERNATIONAL INC

SAVE UP TO $ 69FREE Moisture Reader with the purchase of a Flame NXT-1 Wood Stove for

the Month of September and October 2012

HY-C Company

SAVE UP TO $ 75Purchase 30 Draft King or Big Top HY-C chimney caps and receive $75

rebate

SAVE UP TO $ 25Place your first order of HY-C Roof VentGuards or Dryer VentGuards (min

12) and receive a $25 rebate

SAVE UP TO $250 FREE freight on your first Fire Chief Wood Furnace order

LIFETIME CHIMNEY SUPPLY SAVE UP TO $400 Buy one liner kit and get one of equal or lesser value FREE

Share your memories NCSG seeks contributions for the History Project

NCSG is currently working on a history project to help the organization capture

our shared history since the organizationrsquos beginning If you have interesting

information fun photos or official Guild communications that may be of

interest please scan and email them to historyncsgorg Please note Not all

material will make it onto the Guildrsquos timeline but may be included in another

area of the history project

28 SWEEPING OCTOBER 12

hellip when opportunity calls we answer 1-800-875-8118

wwwcomnetmessagecom

Benefits of Answering Service

Award Winning Telephone Agents

Never Miss A Call

Better Time Management

Appointment Scheduling

Affordable

Member Get a Member ProgramGuidelines for IndividualsDid you know that by promoting membership in the NCSG you help the

Guild meet its goals AND you will reap rewards too To take advantage

of potential savings on your next NCSG dues simply visit wwwNCSGorg

to obtain a copy of the membership application form Make sure you put

your name under Item 2 ldquoWho referred you to the NCSGrdquo OR you may

send an email to dcorneliusncsgorg and request that NCSG membership

information be sent on your behalf to people who should join Please

provide the complete contact information ie name address telephone

number and email address if available

Your participation in the Member-Get-A-Member program helps

strengthen the Guildrsquos membership and allows you to win too

bull You get $5000 off membership dues for each new member

(1-4 new members)

bull You get Free membership Dues (equal to 1 year) when you recruit

5+ new members

Save some money on your next NCSG dues by simply promoting

membership in the NCSG at every opportunity you havet

NCSG Membership Referral Reward Guidelines for Non-ProfitsEffective 912012

Your non-profit can benefit when new NCSG Members mention your

organization under Item 2 ldquoWho referred you to the NCSGrdquo on the NCSG

membership application or you may send an email to membership

ncsgorg and request that NCSG membership information be sent on your

behalf to companies who should join Please provide the complete contact

information ie name address telephone number and email address if

available

Eligible Organizations Non-profit organizations (ie State and Regional

Chimney Sweep Guilds HPBA Affiliates)

Referral Reward $100 per New NCSG Voting or Dual Member

Reward Earned Upon receipt of NCSG membership application and

payment (full or first installment)

Reward Paid Paid to the organization within 10 business days of receipt of

membership application and payment

New Member - Has not been a member of the NCSG for at least two (2) years

Refer New Members and Be Rewarded

OCTOBER 12 SWEEPING 29

few years ago I wrote an article about being inspired by our youth Looking at the world around us the challenges we tend to let bog us down domestically as well as around the globe I thought it might be worth sharing some of that information again After all you

donrsquot have to have children of your own to appreciate the immense impact they have had are having and will have on our world If you ever take a moment to look around and notice the influence and passion of our youth you canrsquot help but be motivated by their drive

Sure kids can be a challenge (then again so can adults) but itrsquos often in their inhibitions that they discover a potential that as adults we often forget If we just take a step back from our frustration there is a lot of inspiration we can take from the youth of this world

In 1995 twelve year old Craig Keilburger was distracted during his morning breakfast on his way to the comics section of the newspaper He didnrsquot make it past the first page as he was lured into an article about the exploitation of child labor in Asia He was moved to research the situation and as he did he became increasingly self-motivated to do something about a growing problem throughout the world

Craig asked for some volunteers at school and eleven hands went up As simply as that Free the Children was formed with the passion of twelve 12-year-olds Today a handful of Nobel Peace Prize nominations later Free the Children is the worldrsquos largest network of children helping children through education More than one million youth have been involved in their programs in more than 45 countries These ldquokidsrdquo have built over 450 schools delivered more than 200000 school and health kits to students shipped more than 11 million dollars in medical supplies lobbied corporations to adopt

standard labeling for child-labor free products and improved water and sanitation conditions around the world And thatrsquos just the tip of the iceberg Visit wwwfreethechildrencom to learn more about the inspired commitment of these youth

David B Smith a college student at the University of California-Berkeley was motivated by his own personal struggles and those of his friends Concerned with the local issue of the rising costs of tuition and the lack of affordable housing near campus he formed a group to see what they could do about it Their approach was not to complain and protest but rather to work within the system to affect change

Within the year the group organized the first-ever Cal Lobby Day which brought 150 students to the California State Capital in Sacramento They didnrsquot stand outside and protest Instead they went inside and met with more than 90 percent of the legislature The group got these officials interested engaged and willing to help By the end of the semester they saved students throughout California $93 million by stopping student fees from being raised and they got $30 million earmarked for student housing

Smithrsquos initial success led to the formation of Mobilizeorg (wwwmobilizeorg) whose now national mission it is to educate empower and inspire young people to increase their civic and political participation The grass roots approach that Mobilzeorg uses is to encourage young people to personally meet with their representative decision makers speak their language and negotiate with them using techniques that are familiar to them The legislative strategy of these youth and their associated success mirrors the approach that NCSG encourages among its own members

BY MARK MCSWEENEY CAEEXECUTIVE DIRECTOR

Perspective

Find Your InspirationldquoWhat you do makes a difference and you have to decide

what kind of difference you want to makerdquo ndash Jane Goodall

A

30 SWEEPING OCTOBER 12

A couple of years ago David Smith explained their success this wayhelliprdquoBecause we start at a place that encourages young people to look inside themselves and then project that image of a better world on our society we are facilitating the use of the most powerful energy we have ndash our passionrdquo

Sparks of inspiration from youth are present all around us We just have to be open to them

As many of you know I have had the joy of being involved with Rotary Internationalrsquos youth exchange program This year marks my eighth year coordinating the outbound recruitment placement and orientation activities for my district Over that time I have had the honor of placing almost 70 high school students into 30 different countries around the world As part of the district team I also have the thrill of having worked closely with at least that many students who have traveled to Indiana from their native countries to experience and learn our relative taste of American culture

Working directly with these teens each year I am in awe of their perspective and enthusiasm and I marvel at their drive determination and overwhelming desire to further develop their appreciation of our world community By the age of 18 these young men and women have experienced more of the world around us than most of us will ever know Yet they continue to explore every opportunity they have to fuel their own passion to learn more For them enough is never enough

Thatrsquos exactly what organizations like the National Chimney Sweep Guild and the Chimney Safety Institute of America think about education The best are never satisfied The best are never done learning The best in our industry belong to the Guild and seek certifications in their field not merely for attainment of the credential but rather to feed their desire to continually learn and continually improve

Whether yoursquove been in this business for thirty days or for thirty years you owe it to yourself and to your customers to pursue every chance you can to keep yourself as professionally and technically tuned as possible As the great Aristotle said ldquoAll men by nature desire knowledgerdquo

And lest you think learning is limited to youth I recently read a quote from the swimming trainer of a 73-year-old woman When speaking of her determination the trainer said that she taught him ldquoThere is no age attached to a student that quest is without a numberrdquo

Companies that truly embrace continuous improvement continuously seek opportunities to improve the way they do business ndash operationally as well as technically Be humble enough to recognize that a better way may exist and challenge yourself to find it

You work hard to produce income for your business Your expenses should reflect your companyrsquos strategies Money can be hard to come by and once you get it you donrsquot want to lose it But a smart

business person knows that putting money back into their business is not losing it itrsquos investing it Best of all itrsquos investing it in you in your business

19th century American explorer Robert Perry said ldquoThe time to prepare for your next expedition is when you have just returned from a successful triprdquo This is certainly the case for the exchange students I work with every day and that perseverance is clearly demonstrated by youth like Craig Kielburger and David Smith I truly believe that all of us adults could benefit from spending more time watching and learning from the youth around us

Find your passion and let it ignite you If your flame starts to flicker look for inspiration around you in perhaps the least likely of places Helen Keller once said ldquoLife is either a daring adventure or nothingrdquo Herersquos to you on your expedition

Until next time I continue to wish you every success

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With No Memo ry

Strong Triple Locking CrimpHolds T ogether Even OnTough Jobs

Horizontal Sides Of CorrugationOffer Added Strengthamp Flexibility

Manufactured by CHIMNEY TECHNIQUE INC

Chim-Pro Interlock Flex

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Featuring

Visit wwwchim-prolinercom for more detailsbull 2000 Industrial Ave bull Sioux Falls SD 57104

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OCTOBER 12 SWEEPING 31

Display Ad Index

Darwin Awards

Have you snapped a photo of a peculiar chimney in your area that made you shake your head in disbelief

Send it to Melissa Heeke at mheekencsgorg for publication in Sweeping Or mail it to NCSG 2155 Commercial Drive Plainfield IN 46168

Page Advertiser Phone Email or Website Address

30 Ahrens Chimney Technique 800-582-1392 ahrenschimneyqwestofficenet

21-24 Chimney Safety Institute of America 317-837-5362 wwwcsiaorg

13 Cobra Chimney Caps 888-463-0636 salescobrachimneycom

28 Communications Network Inc 800-875-8118 tkempercomnetmessagecom

9 Copperfield 800-247-3305 wwwcopperfieldcom

ENERVEX Inc 800-255-2923 infochimneyfanscom5

16 Firesafe Industries Inc 800-545-6607 wwwfiresafeinccom

8 Hose Master 800-221-2319 bobdanielshosemastercom

18 ICP 508-695-7000 wwwchimneycapscom

BC Lifetime Chimney Supply LLC 877-234-7473 wwwlifetimechimneysupplycom

7 Lindemann Chimney Company 800-722-7230 wwwlindemannchimneycom

20 Meyer Machine amp Equipment 800-728-3828 wwwmeyermachinecom

6 National Chimney Supply 800-897-8481 wwwnationalchimneysupplycom

11 Olympia Chimney Supply 800-569-1425 wwwolympiachimneycom

32 Orion Safety Products 800-637-7807 wwwchimfexus

4 Sand Hill Wholesale 800-258-5496 wwwsandhillwholesalecom

3 Smoktite 866-439-0069 wwwsmoktitecom

15 Sweeprsquos Choice 866-880-3473 infosweepsamericacom

25 Whitecaps 800-335-2534 wwwwhitecapscom

19 Wohler 978-750-9876 wwwwohlerusacom

What we have here is your basic palm frawn spark arrestor in Logan Heights San Diego CA Unfortunately (or fortunately depending on how I look at it) my job was across the street and I could not investigate further

Submitted by Eron Armour of Armour Chimney Service in San Diego CA

October 19 2012Albany NYCSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

October 22-26 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

October 29 ndash November 1 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 2 2012CSIA Technology Center CSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

November 5- 9 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 12-16 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

Dates amp Events

Please send notice of your events for NCSG Dates amp Events listings at mmcmahonncsgorg for inclusion here in weekly posts to the discussion list and online at wwwNCSGorgdates The event must be considered educational or informative for the industry (sales events and open houses will not be listed)

32 SWEEPING OCTOBER 12

ClassifiedsGotta chimney question Sizing Codes Call Royal Edwards Make Royal your tech department CALL NOW 813-982-0219 for on-call tech support Continuing Education special bonus ndash ask how you can get the Friday morning E-Blast for FREE CALL NOW 813-982-0219

GasVent Software for Sizing Chimneys only $195 Call 1-800-648-9523 for more info and visit wwwelitesoftcom to download a free trial version

Chimney Sweep business for sale iin the Northern Rocky Mountains of New Mexico Services a large area with three ski resorts in the service area Equipment and signed three year contracts goes with the business Business is well established For pricing and other info please email your questions to ridgeriders1gmailcom

CLASSIFIED ADS FREE FOR NCSG MEMBERSMemberscanrunone35wordclassifiedfreeeachyearRegularlyclassifiedadsare$2wordor$1wordforNCSGmembersClassifiedadsarenon-commissionableandmustbe pre-paid To place a classified ad please contact Megan McMahon at mmcmahonncsgorg or (317) 837-1500

The Original Chimney

Fire Extinguisher

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Extinguish Chimney Fires

u DisplayerShipper Holds 8 Individually

Packed Chimfex

u Available in English-French Packaging

for Canadian Market

ORION SAFETY PRODUCTSEASTON MD 21601

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extinguishers in any building where fire extinguishers are required by law ordinance

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ORDER NOW FOR QUICK DELIVERY

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WWWCHIMFEXUSCOM

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Carbon

Often called the silent killer carbon monoxide is an invisible odorless colorless gas created when fuels (such as gasoline wood coal natural gas propane oil and methane) burn incompletely In the home heating and cooking equipment that burn fuel can be sources of carbon monoxide

FACTSbull A person can be poisoned

by a small amount of CO over a longer period of time or by a large amount of CO over a shorter amount of time

bull In 2005 US fire departments responded to an estimated 61100 non-fire CO incidents in which carbon monoxide was found or an average of seven calls per hour

KKK CO alarms should be installed in a central location outside each sleeping area and on every level of the home and in other locations where required by applicable laws codes or standards For the best protection interconnect all CO alarms throughout the home When one sounds they all sound

KKK Follow the manufacturerrsquos instructions for placement and mounting height

KKK Choose a CO alarm that has the label of a recognized testing laboratory

KKK Call your local fire departmentrsquos non-emergency number to find out what number to call if the CO alarm sounds

KKK Test CO alarms at least once a month replace them according to the manufacturerrsquos instructions

KKK If the audible trouble signal sounds check for low batteries If the battery is low replace it If it still sounds call the fire department

KKK If the CO alarm sounds immediately move to a fresh air location outdoors or by an open window or door Make sure everyone inside the home is accounted for Call for help from a fresh air location and stay there until emergency personnel

KKK If you need to warm a vehicle remove it from the garage immediately after starting it Do not run a vehicle or other fueled engine or motor indoors even if garage doors are open Make sure the exhaust pipe of a running vehicle is not covered with snow

KKK During and after a snowstorm make sure vents for the dryer furnace stove and fireplace are clear of snow build-up

KKK A generator should be used in a well-ventilated location outdoors away from windows doors and vent openings

KKK Gas or charcoal grills can produce CO mdash only use outside

HOMEHEATINGEQUIPMENTHave fuel-burning heating equipment and chimneys inspected by a professional every year before cold weather sets in When using a fireplace open the flue for adequate ventilation Never use your oven to heat your home

MonoxideCarbonMonoxide

SafetySafety

NCSG Innovation 2013 Convention and Trade Show Hotel reservations are now being accepted for NCSG Innovation 2013 at Chateau on the Lake in Branson MO April 4-7 2013 Just call 1-888-333-LAKE (5253) and mention that yoursquore with the National Chimney Sweep Guild to lock in rates starting at $129 for a mountain view and $134 for a lake view

Get ready for some RampR Yoursquore earned it

National Chimney Sweep Guild2155 Commercial DrivePlainfield IN 46168

1209

CALL 877234PIPE

CHIMNEY LINER KIT SPECIALBUY 2 LINER KITSGET 1 FREELiner kit special offer valid on your first order only

Single Wall 316L 6 times 25 $24500Single Wall 316L 6 times 35 $28500Smooth Wall 316L 6 times 25 $28250Smooth Wall 316L 6 times 35 $33749

QUALITY bull PRICE bull SERVICE

New Customer Special

20 OFF ALLCUSTOM ORDERS

Visit our websitewwwLifetimeChimneySupplycom

FREESHIPPINGWITH YOUR KITPURCHASE

Page 21: October 2012

20 SWEEPING OCTOBER 12

$12900 as shown(includes trailer)

Click or Call to hear how Meyer Machine amp Equipment

can help YOU

YOU CLEAN CHIMNEYSWHY NOT CLEAN DUCTS

that left without complaining add the 13 customers that complained yet decided not to repurchase thatrsquos 63 customers who have the potential to utilize negative ldquoword of mouthrdquo marketing If these dissatisfied customers tell 10 additional people about their experiences (630 people) and 1 in 10 acts on the information (63 people) therersquos potential revenue missed due to dissatisfied customers

Even if the new customers average annual purchases equals $300 yoursquore still possibly facing $18900 in lost potential revenue Donrsquot forget about the cost side of poor customer service - the employee costs to resolve customer complaints and the material costs when rework is required to satisfy the customer Take this example and apply your real numbers to determine the financial impact to your business Whew Lotrsquos of calculations but itrsquos definitely worth it when it comes to determining the financial impact of customer service

The key to preserving revenue is to

1 Be consistent in your service delivery

and

2 Encourage your customers to complain

Consistency in your service delivery leads to loyalty less complaints and even more important fewer reasons for the silent defections of the non-complainers Encourage your customers to complain as this gives you an opportunity to retain their business The example above illustrates the financial impact of non-complaining customers Offer multiple ways to complain - at the point of purchase on your website via chat 1-800 s Donrsquot forget to monitor social media for comments regarding your company and respond to the complaints in a timely manner Remember donrsquot take customer service for granted The financial impact is huge

About the AuthorErrol Allen has over 25 years of experience in the customer service industry including 13 years in a management role Having held positions as an Internal Customer Service Consultant Call Center Quality Manager and Operations Analyst Errol understands the need for a ldquosystemsrdquo orientation to providing excellent customer service Errol has also designed customer service training programs for the ldquofront linerdquo associate to ensure employee confidence when interacting with customers He is a member of the American Society of Quality which promotes the practical application of quality knowledge across multiple industries Info httpwwwerrolallenconsultingcom (This article first appeared online at wwwcustomerservicemanagercom)

CSIA Update wwwCSIAorg

Publication for CSIA Certified Chimney Sweepregs

ADVERTISEMENT

By Donna Kasmer CSIA Certification Coordinator

Speakers and authors can use the online CEU Application for Course Credit to submit classes and articles for consideration by CSIA and NFI

Applying for Course Credit

Each course instructor must submit a CEU Application for Course Credit for approval each time a class is presented If the course objective summary and instructor qualifications have not changed dates and locations may be added to the original application within the two-year cycle After two years all courses must be resubmitted with new outlines and handouts including new dates and locations

When the application is filled out online it is sent to CSIA and NFI at the same time for consideration You will receive notification from both organizations when your application has been approved The notification will list the CEUs awarded and instructions on how to ensure that your students will receive CEUs for attending

To apply just visit wwwCSIAorgapplyforCEUs to go to the Continuing Education Units page that will give you all the information and instructions you will need to apply for CEUs as a speaker

Earning CEUs for Articles Written

You may also apply for CEUs if you have written an article for a professional sweeping publication As long as your subject matter falls under one our CEU categories it may be eligible for CEUs To submit your published article for consideration visit wwwCSIAorgapplyforCEUs and follow the instructions online

Writing and having a hearth industry paper or article published may be eligible for CEUs based on the following requirementsThe article mustbull Pertaintothehearthindustryorthe

CCSs scope of work

bull Bepublishedwithinthecertificationcycle

bull Beatleast500wordsinlengthThe author must

bull SubmitapplicationforCEUswithin60daysofpublication

bull Submitacopyofthearticlewith publication name date of publication and word count

bull SubmitthetypeofCEUcategoryorcategories of the article

CEU Information for Speakers and Authors

The Chimney Safety Institute of America has created a new blog titled Wisdom from the Hearth (online at chimneysafetywordpresscom) to help keep homeowners one-step ahead of the potential problems that can plague their fireplaces and chimneys Topics covered on the blog includeEPAcertifiedstoveschimneyswifts winter-preparedness media mentions and moisture content Blogs will be posted at least once weekly throughout the year and twice weekly during the home heating season

If you are interested in blogging for CSIA please contact Melissa Heeke CSIArsquos Director of Communications and Marketing at mheekecsiaorg

Blog submissions are due via email no later than three business days before the day you are scheduled Here are a few tips to keep in mind while bloggingbullPleasekeepblogstoaround300

words or lessbullRemembertotalkinaconversational

voice Be yourself and avoid using jargon

bullSpeakpersonallyandinapositiveup-tempo tone

bullBuildarelationshipwiththereaderwithout trying to sell the CSIA or your company Lists of tips suggestions or creative ideas are also good subjects for drawing in readers

Wisdom from the Hearth

CSIA Introduces New Blog Seeks Guest Bloggers

ConnecticutMichaelOverstreetbullMichaelrsquosChimneyServiceandRestorationbullVernon

IllinoisClayNelsonbullCleanSweepbullCollinsvillePatrickSimmsbullSuperiorChimneyServicesCorpbullLombard

IndianaTravisBeckleybullBeckleyrsquosChimneyServicesbullCoalCity

MichiganScottFreibergbullStanrsquosFireplaceampChimneyServicebullFentonErnieHillbullRockfordChimneyServicebullSouth LyonSueWhitebullRockfordChimneyServicebullSouth Lyon

MinnesotaCaleAndersonbullAirProLLCbullAppleValleyAaronOslundbullJackPixleySweepsbullAndover

AaronRotheringbullDanorsquosChimneySweepbullRochesterZacharyWilliamsbullDanorsquosChimneySweepbullRochester

MissouriJohnVGodfreybullA+ChimneyServicesLLCbullRollaJasonPatrickbullShamrockQualityServicesbullStLouisMitchellSaundersbullAdvancedChimneyTechniquesIncbullJamestown

New YorkJaredGuernseybullHolySmokeStoveFireplaceChimneybullDryden

OhioAnthonyRamseybullEliteChimneySolutionsbullBeavercreek

OklahomaKeithHudginsbullCleanDeanrsquosChimneySweepServicebullTulsa

TravisMcMorrisbullCleanDeanrsquosChimneySweepServicebullTulsa

PennsylvaniaJohnMcDonaldbullChimChimneySweeps-DJCrossIncbullMediaLJosephOchalbullChesterCountyHearthampHomebullElversonKyleBSmithbullChimChimneySweeps-DJCrossIncbullMediaChristopherTStarrbullChimChimneySweeps-DJCrossIncbullMedia

TenneesseJoshDavisbullCustomer1stAirDuctCleaningampChimneySweepbullMilton

TexasBradleyDassonvillebullACContractorsIncbullLongviewChristopherHessbullAtlasChimneybullLeanderAdamJamesbullACContractorsIncbullLongview

ADVERTISEMENT

Congratulations to Our New CSIA Certified Chimney Sweeps

The Chimney Safety Institute of America Inc (CSIA) sponsors theCERTIFIEDCHIMNEY

SWEEPreg certification

program The CERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETYINSTITUTEOFAMERICAreg trademark is a registered trademark of the CSIA and was developed especially for this program and is a symbol of your professionalism understanding of and dedication to your industry Display it with PrideUseitCorrectly

Who may use the Logobull SoleOperatorndashIndividualswho

maintain a sole proprietorship are currently a CSIA Certified Chimney

Sweep have no other employees and have signed the CSIA Code of Ethics are granted a royalty free limited license to usetheCERTIFIEDCHIMNEYSWEEPCHIMNEY SAFETY INSTITUTE OF AMERICAreg Logo

bull PartnershipndashCompaniesorganizedasa partnership are granted a royalty free limitedlicensetousetheCERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETYINSTITUTEOFAMERICALogoregprovided the partner performing the sweeping andor inspection is currently a CSIA Certified Chimney Sweep and signed the CSIA Code of Ethics

bull MultipleEmployeeCompanyndashCompanies with multiple service technicians are granted a royalty free limitedlicensetousetheCERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETY

INSTITUTEOFAMERICAreg Logo provided that at least one individual who is currently CSIA Certified Chimney Sweep and signed the CSIA Code of Ethics is on the job site performingsupervising the sweeping andor inspection If a work order or equivalent document is provided to the customer the CSIA Certified Chimney Sweep must sign the document and clearly printhishercertificationnumbernexttothe signature

If you have questions about the correct useoftheCERTIFIEDCHIMNEYSWEEPCHIMNEY SAFETY INSTITUTE OF AMERICAreg Logo write or call CSIA at 2155CommercialDrivePlainfieldIndiana46168(317)837-5362orfax(317)837-5365emailofficecsiaorg

Using the CSIA Certified Chimney Sweepreg Trademark

QR code generated on httpqrcodelittleidiotbe

Now you can access more of the industryrsquos favorite seminars in a self-paced online format Itrsquos easy with CSIArsquos eLearning program mdash offered every week

Need to renew your CSIA Certified Chimney Sweep credential You

can now earn all of the CEUs entirely online We offer individual

sessions in affordable bundles so you can earn just the CEUs you

need $39 per session $99 for 3 sessions or $149 for 5 sessions

Ready to get started Learn more and register right now

W W W C S I A o r g E L E A r N I N g( 3 1 7 ) 8 3 7 - 5 3 6 2

Good for you your business and your busy schedule

Online review sessions also available weekly

ADVERTISEMENT

OCTOBER 12 SWEEPING 25

ProgressivePerksBY DEBBIE CORNELIUS

MEMBERSHIP DEVELOPMENT COORDINATOR

Two Great Ways to Increase Your Income

Money is tight for everyone these days so many of your clients are using credit cards to make necessary repairs and upkeep to their homes This is why it is important to accept credit cards in your business However understanding the fees typically charged to merchants by payment processors can be more than confusing

Complete Merchant Solutions (CMS) one of NCSGrsquos benefit providers will help you understand the various fees charged in a transaction and how you can reduce these fees

Already accepting credit cards Take the time to find out if you are getting the best rates you can by contacting Allan Maughan at 877-267-4324 Ext 132 or email amaughancmsonlinecom

When a person calls your office you have your businessrsquo most important person on the line Someone who is investigating your service needs something and will likely be doing business with you Since many of these prospective customers will be placed on hold Commercials On Hold provides

an excellent way to brand your business and promote your full range of services before they talk to a member of your staff

There are several messages to choose from and NCSG members are eligible for a discount Contact Allen Gaughf at 800-832-4653 Ext 225 or visit wwwCommercialsOnHoldcom

SUPERORDER CUT-OFF

LATEstock ground

orders placed bystock freight

orders placed by

Saturday Delivery Also AvailableVisit whitecapscom or call 8003352534 for more details

Made in the USA | Est 1998 | 8003352534 | whitecapscom

26 SWEEPING OCTOBER 12

REGION 6

NCSG Charter Members

Paul Bourque Huntsville AL

Don Leavitt San Diego CA

David Harris Broken Arrow Oklahoma

Dan Wheeler Santa Rosa CA

John Cline Menlo Park CA

Dale Meisinger N Augusta SC

Alan Hisey St Louis MO

Eva B Horton Greenwich CT

Harry Richart Hasbrouck Heights NJ

NewNCSGMembers

REGION 3

REGION 2

REGION 5

REGION 4

NCSG REGIONS

REGION 1

Connecticut Vermont Massachusetts New York Maine Rhode Island New Hampshire

REGION 2

Delaware District of Columbia Maryland New Jersey Pennsylvania

REGION 3

Alabama Florida Georgia Mississippi North Carolina South Carolina Tennessee Virginia West Virginia

REGION 4

Illinois Indiana Kentucky Michigan Missouri Ohio

REGION 5

Arkansas Colorado Iowa Kansas Louisiana Minnesota Nebraska New Mexico North Dakota Oklahoma South Dakota Texas Wisconsin

REGION 6

Alaska Arizona California Hawaii Idaho Montana Nevada Oregon Utah Washington Wyoming

MARYLANDGaryCliftbullFire-SafeChimneySweeptGTCliftIncbullPasadena

NEW JERSEYRaymondBondbullMercerCountyChimneyServicesbullHamilton

GEORGIA ArvydasDidasbullAtlantaChimneyWorxLLCbullAtlanta

OHIOMichaelLentzbullEastsideFireplaceampContractingbullCygnet

COLORADOSeanPeckbullAshesAwayLLCbullDurango

CALIFORNIA StevenLovsteenbullOliverTwistChimneySweepandAirCleaningbullHuntington Beach

ErrolDavisbullTheChimneySpecialistbullHuntingtonBeach

OCTOBER 12 SWEEPING 27

The 2012 ndash 2013 offers are being added daily in the ldquoMembers Onlyrdquo section of the NCSG website at wwwNCSGorg So start checking for these new offers each week These coupons will be good until June 30 2013

AirjetDivisionofContinentalIndustriesbullAlphaAmericanCompanybullCondarCompanybullCopperfieldChimneySupplybullDuctCleanersrsquoSupplybullEarthcoreIndustriesLLCbullENERVEXIncbullFiresafeIndustriesbullFireside

DistributorsbullHY-CCompanybullLifetimeChimneybullLindemannChimneySupplybullMattersoftheHearthbullMeyerMachineampEquipmentbullNationalChimneySupplybullOlympiaChimneySupplybullSaverSystemsbullSNEWS-TheChimneySweepNewsbullStoveBuilderInternationalInc(SBI)bullWakefieldBrushbullWohlerUSAIncbullZ-Flex

2012 ndash 2013 SWEEPS ADVANTAGE COUPON PROGRAM

SAVERSYSTEMS

SAVE UP TO $50Purchase 5 gallons Chimney Saver Water Repellent (Water or Solvent-

Base) frac12 gallon CrackMagik Crack Sealant and 5 gallons CrownCoat Brush Grade Crown Repair from your Distributor - $40 Cash Refund by mail

SAVE UP TO $42Buy a 24 lb container of Cre-Away Pro and Cre-Away Applicator from

distributor and receive a FREE Case of 6 (lb) Cre-Away Creosote Modifier by mail

SAVE UP TO $41Purchase 2 cases of 12 (32oz) bottles of ACS and receive a FREE Case of

12 (32oz) bottles of Home amp Hearth Cleaner

STOVE BUILDER INTERNATIONAL INC

SAVE UP TO $ 69FREE Moisture Reader with the purchase of a Flame NXT-1 Wood Stove for

the Month of September and October 2012

HY-C Company

SAVE UP TO $ 75Purchase 30 Draft King or Big Top HY-C chimney caps and receive $75

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SAVE UP TO $ 25Place your first order of HY-C Roof VentGuards or Dryer VentGuards (min

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SAVE UP TO $250 FREE freight on your first Fire Chief Wood Furnace order

LIFETIME CHIMNEY SUPPLY SAVE UP TO $400 Buy one liner kit and get one of equal or lesser value FREE

Share your memories NCSG seeks contributions for the History Project

NCSG is currently working on a history project to help the organization capture

our shared history since the organizationrsquos beginning If you have interesting

information fun photos or official Guild communications that may be of

interest please scan and email them to historyncsgorg Please note Not all

material will make it onto the Guildrsquos timeline but may be included in another

area of the history project

28 SWEEPING OCTOBER 12

hellip when opportunity calls we answer 1-800-875-8118

wwwcomnetmessagecom

Benefits of Answering Service

Award Winning Telephone Agents

Never Miss A Call

Better Time Management

Appointment Scheduling

Affordable

Member Get a Member ProgramGuidelines for IndividualsDid you know that by promoting membership in the NCSG you help the

Guild meet its goals AND you will reap rewards too To take advantage

of potential savings on your next NCSG dues simply visit wwwNCSGorg

to obtain a copy of the membership application form Make sure you put

your name under Item 2 ldquoWho referred you to the NCSGrdquo OR you may

send an email to dcorneliusncsgorg and request that NCSG membership

information be sent on your behalf to people who should join Please

provide the complete contact information ie name address telephone

number and email address if available

Your participation in the Member-Get-A-Member program helps

strengthen the Guildrsquos membership and allows you to win too

bull You get $5000 off membership dues for each new member

(1-4 new members)

bull You get Free membership Dues (equal to 1 year) when you recruit

5+ new members

Save some money on your next NCSG dues by simply promoting

membership in the NCSG at every opportunity you havet

NCSG Membership Referral Reward Guidelines for Non-ProfitsEffective 912012

Your non-profit can benefit when new NCSG Members mention your

organization under Item 2 ldquoWho referred you to the NCSGrdquo on the NCSG

membership application or you may send an email to membership

ncsgorg and request that NCSG membership information be sent on your

behalf to companies who should join Please provide the complete contact

information ie name address telephone number and email address if

available

Eligible Organizations Non-profit organizations (ie State and Regional

Chimney Sweep Guilds HPBA Affiliates)

Referral Reward $100 per New NCSG Voting or Dual Member

Reward Earned Upon receipt of NCSG membership application and

payment (full or first installment)

Reward Paid Paid to the organization within 10 business days of receipt of

membership application and payment

New Member - Has not been a member of the NCSG for at least two (2) years

Refer New Members and Be Rewarded

OCTOBER 12 SWEEPING 29

few years ago I wrote an article about being inspired by our youth Looking at the world around us the challenges we tend to let bog us down domestically as well as around the globe I thought it might be worth sharing some of that information again After all you

donrsquot have to have children of your own to appreciate the immense impact they have had are having and will have on our world If you ever take a moment to look around and notice the influence and passion of our youth you canrsquot help but be motivated by their drive

Sure kids can be a challenge (then again so can adults) but itrsquos often in their inhibitions that they discover a potential that as adults we often forget If we just take a step back from our frustration there is a lot of inspiration we can take from the youth of this world

In 1995 twelve year old Craig Keilburger was distracted during his morning breakfast on his way to the comics section of the newspaper He didnrsquot make it past the first page as he was lured into an article about the exploitation of child labor in Asia He was moved to research the situation and as he did he became increasingly self-motivated to do something about a growing problem throughout the world

Craig asked for some volunteers at school and eleven hands went up As simply as that Free the Children was formed with the passion of twelve 12-year-olds Today a handful of Nobel Peace Prize nominations later Free the Children is the worldrsquos largest network of children helping children through education More than one million youth have been involved in their programs in more than 45 countries These ldquokidsrdquo have built over 450 schools delivered more than 200000 school and health kits to students shipped more than 11 million dollars in medical supplies lobbied corporations to adopt

standard labeling for child-labor free products and improved water and sanitation conditions around the world And thatrsquos just the tip of the iceberg Visit wwwfreethechildrencom to learn more about the inspired commitment of these youth

David B Smith a college student at the University of California-Berkeley was motivated by his own personal struggles and those of his friends Concerned with the local issue of the rising costs of tuition and the lack of affordable housing near campus he formed a group to see what they could do about it Their approach was not to complain and protest but rather to work within the system to affect change

Within the year the group organized the first-ever Cal Lobby Day which brought 150 students to the California State Capital in Sacramento They didnrsquot stand outside and protest Instead they went inside and met with more than 90 percent of the legislature The group got these officials interested engaged and willing to help By the end of the semester they saved students throughout California $93 million by stopping student fees from being raised and they got $30 million earmarked for student housing

Smithrsquos initial success led to the formation of Mobilizeorg (wwwmobilizeorg) whose now national mission it is to educate empower and inspire young people to increase their civic and political participation The grass roots approach that Mobilzeorg uses is to encourage young people to personally meet with their representative decision makers speak their language and negotiate with them using techniques that are familiar to them The legislative strategy of these youth and their associated success mirrors the approach that NCSG encourages among its own members

BY MARK MCSWEENEY CAEEXECUTIVE DIRECTOR

Perspective

Find Your InspirationldquoWhat you do makes a difference and you have to decide

what kind of difference you want to makerdquo ndash Jane Goodall

A

30 SWEEPING OCTOBER 12

A couple of years ago David Smith explained their success this wayhelliprdquoBecause we start at a place that encourages young people to look inside themselves and then project that image of a better world on our society we are facilitating the use of the most powerful energy we have ndash our passionrdquo

Sparks of inspiration from youth are present all around us We just have to be open to them

As many of you know I have had the joy of being involved with Rotary Internationalrsquos youth exchange program This year marks my eighth year coordinating the outbound recruitment placement and orientation activities for my district Over that time I have had the honor of placing almost 70 high school students into 30 different countries around the world As part of the district team I also have the thrill of having worked closely with at least that many students who have traveled to Indiana from their native countries to experience and learn our relative taste of American culture

Working directly with these teens each year I am in awe of their perspective and enthusiasm and I marvel at their drive determination and overwhelming desire to further develop their appreciation of our world community By the age of 18 these young men and women have experienced more of the world around us than most of us will ever know Yet they continue to explore every opportunity they have to fuel their own passion to learn more For them enough is never enough

Thatrsquos exactly what organizations like the National Chimney Sweep Guild and the Chimney Safety Institute of America think about education The best are never satisfied The best are never done learning The best in our industry belong to the Guild and seek certifications in their field not merely for attainment of the credential but rather to feed their desire to continually learn and continually improve

Whether yoursquove been in this business for thirty days or for thirty years you owe it to yourself and to your customers to pursue every chance you can to keep yourself as professionally and technically tuned as possible As the great Aristotle said ldquoAll men by nature desire knowledgerdquo

And lest you think learning is limited to youth I recently read a quote from the swimming trainer of a 73-year-old woman When speaking of her determination the trainer said that she taught him ldquoThere is no age attached to a student that quest is without a numberrdquo

Companies that truly embrace continuous improvement continuously seek opportunities to improve the way they do business ndash operationally as well as technically Be humble enough to recognize that a better way may exist and challenge yourself to find it

You work hard to produce income for your business Your expenses should reflect your companyrsquos strategies Money can be hard to come by and once you get it you donrsquot want to lose it But a smart

business person knows that putting money back into their business is not losing it itrsquos investing it Best of all itrsquos investing it in you in your business

19th century American explorer Robert Perry said ldquoThe time to prepare for your next expedition is when you have just returned from a successful triprdquo This is certainly the case for the exchange students I work with every day and that perseverance is clearly demonstrated by youth like Craig Kielburger and David Smith I truly believe that all of us adults could benefit from spending more time watching and learning from the youth around us

Find your passion and let it ignite you If your flame starts to flicker look for inspiration around you in perhaps the least likely of places Helen Keller once said ldquoLife is either a daring adventure or nothingrdquo Herersquos to you on your expedition

Until next time I continue to wish you every success

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OCTOBER 12 SWEEPING 31

Display Ad Index

Darwin Awards

Have you snapped a photo of a peculiar chimney in your area that made you shake your head in disbelief

Send it to Melissa Heeke at mheekencsgorg for publication in Sweeping Or mail it to NCSG 2155 Commercial Drive Plainfield IN 46168

Page Advertiser Phone Email or Website Address

30 Ahrens Chimney Technique 800-582-1392 ahrenschimneyqwestofficenet

21-24 Chimney Safety Institute of America 317-837-5362 wwwcsiaorg

13 Cobra Chimney Caps 888-463-0636 salescobrachimneycom

28 Communications Network Inc 800-875-8118 tkempercomnetmessagecom

9 Copperfield 800-247-3305 wwwcopperfieldcom

ENERVEX Inc 800-255-2923 infochimneyfanscom5

16 Firesafe Industries Inc 800-545-6607 wwwfiresafeinccom

8 Hose Master 800-221-2319 bobdanielshosemastercom

18 ICP 508-695-7000 wwwchimneycapscom

BC Lifetime Chimney Supply LLC 877-234-7473 wwwlifetimechimneysupplycom

7 Lindemann Chimney Company 800-722-7230 wwwlindemannchimneycom

20 Meyer Machine amp Equipment 800-728-3828 wwwmeyermachinecom

6 National Chimney Supply 800-897-8481 wwwnationalchimneysupplycom

11 Olympia Chimney Supply 800-569-1425 wwwolympiachimneycom

32 Orion Safety Products 800-637-7807 wwwchimfexus

4 Sand Hill Wholesale 800-258-5496 wwwsandhillwholesalecom

3 Smoktite 866-439-0069 wwwsmoktitecom

15 Sweeprsquos Choice 866-880-3473 infosweepsamericacom

25 Whitecaps 800-335-2534 wwwwhitecapscom

19 Wohler 978-750-9876 wwwwohlerusacom

What we have here is your basic palm frawn spark arrestor in Logan Heights San Diego CA Unfortunately (or fortunately depending on how I look at it) my job was across the street and I could not investigate further

Submitted by Eron Armour of Armour Chimney Service in San Diego CA

October 19 2012Albany NYCSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

October 22-26 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

October 29 ndash November 1 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 2 2012CSIA Technology Center CSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

November 5- 9 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 12-16 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

Dates amp Events

Please send notice of your events for NCSG Dates amp Events listings at mmcmahonncsgorg for inclusion here in weekly posts to the discussion list and online at wwwNCSGorgdates The event must be considered educational or informative for the industry (sales events and open houses will not be listed)

32 SWEEPING OCTOBER 12

ClassifiedsGotta chimney question Sizing Codes Call Royal Edwards Make Royal your tech department CALL NOW 813-982-0219 for on-call tech support Continuing Education special bonus ndash ask how you can get the Friday morning E-Blast for FREE CALL NOW 813-982-0219

GasVent Software for Sizing Chimneys only $195 Call 1-800-648-9523 for more info and visit wwwelitesoftcom to download a free trial version

Chimney Sweep business for sale iin the Northern Rocky Mountains of New Mexico Services a large area with three ski resorts in the service area Equipment and signed three year contracts goes with the business Business is well established For pricing and other info please email your questions to ridgeriders1gmailcom

CLASSIFIED ADS FREE FOR NCSG MEMBERSMemberscanrunone35wordclassifiedfreeeachyearRegularlyclassifiedadsare$2wordor$1wordforNCSGmembersClassifiedadsarenon-commissionableandmustbe pre-paid To place a classified ad please contact Megan McMahon at mmcmahonncsgorg or (317) 837-1500

The Original Chimney

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u DisplayerShipper Holds 8 Individually

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for Canadian Market

ORION SAFETY PRODUCTSEASTON MD 21601

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Carbon

Often called the silent killer carbon monoxide is an invisible odorless colorless gas created when fuels (such as gasoline wood coal natural gas propane oil and methane) burn incompletely In the home heating and cooking equipment that burn fuel can be sources of carbon monoxide

FACTSbull A person can be poisoned

by a small amount of CO over a longer period of time or by a large amount of CO over a shorter amount of time

bull In 2005 US fire departments responded to an estimated 61100 non-fire CO incidents in which carbon monoxide was found or an average of seven calls per hour

KKK CO alarms should be installed in a central location outside each sleeping area and on every level of the home and in other locations where required by applicable laws codes or standards For the best protection interconnect all CO alarms throughout the home When one sounds they all sound

KKK Follow the manufacturerrsquos instructions for placement and mounting height

KKK Choose a CO alarm that has the label of a recognized testing laboratory

KKK Call your local fire departmentrsquos non-emergency number to find out what number to call if the CO alarm sounds

KKK Test CO alarms at least once a month replace them according to the manufacturerrsquos instructions

KKK If the audible trouble signal sounds check for low batteries If the battery is low replace it If it still sounds call the fire department

KKK If the CO alarm sounds immediately move to a fresh air location outdoors or by an open window or door Make sure everyone inside the home is accounted for Call for help from a fresh air location and stay there until emergency personnel

KKK If you need to warm a vehicle remove it from the garage immediately after starting it Do not run a vehicle or other fueled engine or motor indoors even if garage doors are open Make sure the exhaust pipe of a running vehicle is not covered with snow

KKK During and after a snowstorm make sure vents for the dryer furnace stove and fireplace are clear of snow build-up

KKK A generator should be used in a well-ventilated location outdoors away from windows doors and vent openings

KKK Gas or charcoal grills can produce CO mdash only use outside

HOMEHEATINGEQUIPMENTHave fuel-burning heating equipment and chimneys inspected by a professional every year before cold weather sets in When using a fireplace open the flue for adequate ventilation Never use your oven to heat your home

MonoxideCarbonMonoxide

SafetySafety

NCSG Innovation 2013 Convention and Trade Show Hotel reservations are now being accepted for NCSG Innovation 2013 at Chateau on the Lake in Branson MO April 4-7 2013 Just call 1-888-333-LAKE (5253) and mention that yoursquore with the National Chimney Sweep Guild to lock in rates starting at $129 for a mountain view and $134 for a lake view

Get ready for some RampR Yoursquore earned it

National Chimney Sweep Guild2155 Commercial DrivePlainfield IN 46168

1209

CALL 877234PIPE

CHIMNEY LINER KIT SPECIALBUY 2 LINER KITSGET 1 FREELiner kit special offer valid on your first order only

Single Wall 316L 6 times 25 $24500Single Wall 316L 6 times 35 $28500Smooth Wall 316L 6 times 25 $28250Smooth Wall 316L 6 times 35 $33749

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New Customer Special

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FREESHIPPINGWITH YOUR KITPURCHASE

Page 22: October 2012

CSIA Update wwwCSIAorg

Publication for CSIA Certified Chimney Sweepregs

ADVERTISEMENT

By Donna Kasmer CSIA Certification Coordinator

Speakers and authors can use the online CEU Application for Course Credit to submit classes and articles for consideration by CSIA and NFI

Applying for Course Credit

Each course instructor must submit a CEU Application for Course Credit for approval each time a class is presented If the course objective summary and instructor qualifications have not changed dates and locations may be added to the original application within the two-year cycle After two years all courses must be resubmitted with new outlines and handouts including new dates and locations

When the application is filled out online it is sent to CSIA and NFI at the same time for consideration You will receive notification from both organizations when your application has been approved The notification will list the CEUs awarded and instructions on how to ensure that your students will receive CEUs for attending

To apply just visit wwwCSIAorgapplyforCEUs to go to the Continuing Education Units page that will give you all the information and instructions you will need to apply for CEUs as a speaker

Earning CEUs for Articles Written

You may also apply for CEUs if you have written an article for a professional sweeping publication As long as your subject matter falls under one our CEU categories it may be eligible for CEUs To submit your published article for consideration visit wwwCSIAorgapplyforCEUs and follow the instructions online

Writing and having a hearth industry paper or article published may be eligible for CEUs based on the following requirementsThe article mustbull Pertaintothehearthindustryorthe

CCSs scope of work

bull Bepublishedwithinthecertificationcycle

bull Beatleast500wordsinlengthThe author must

bull SubmitapplicationforCEUswithin60daysofpublication

bull Submitacopyofthearticlewith publication name date of publication and word count

bull SubmitthetypeofCEUcategoryorcategories of the article

CEU Information for Speakers and Authors

The Chimney Safety Institute of America has created a new blog titled Wisdom from the Hearth (online at chimneysafetywordpresscom) to help keep homeowners one-step ahead of the potential problems that can plague their fireplaces and chimneys Topics covered on the blog includeEPAcertifiedstoveschimneyswifts winter-preparedness media mentions and moisture content Blogs will be posted at least once weekly throughout the year and twice weekly during the home heating season

If you are interested in blogging for CSIA please contact Melissa Heeke CSIArsquos Director of Communications and Marketing at mheekecsiaorg

Blog submissions are due via email no later than three business days before the day you are scheduled Here are a few tips to keep in mind while bloggingbullPleasekeepblogstoaround300

words or lessbullRemembertotalkinaconversational

voice Be yourself and avoid using jargon

bullSpeakpersonallyandinapositiveup-tempo tone

bullBuildarelationshipwiththereaderwithout trying to sell the CSIA or your company Lists of tips suggestions or creative ideas are also good subjects for drawing in readers

Wisdom from the Hearth

CSIA Introduces New Blog Seeks Guest Bloggers

ConnecticutMichaelOverstreetbullMichaelrsquosChimneyServiceandRestorationbullVernon

IllinoisClayNelsonbullCleanSweepbullCollinsvillePatrickSimmsbullSuperiorChimneyServicesCorpbullLombard

IndianaTravisBeckleybullBeckleyrsquosChimneyServicesbullCoalCity

MichiganScottFreibergbullStanrsquosFireplaceampChimneyServicebullFentonErnieHillbullRockfordChimneyServicebullSouth LyonSueWhitebullRockfordChimneyServicebullSouth Lyon

MinnesotaCaleAndersonbullAirProLLCbullAppleValleyAaronOslundbullJackPixleySweepsbullAndover

AaronRotheringbullDanorsquosChimneySweepbullRochesterZacharyWilliamsbullDanorsquosChimneySweepbullRochester

MissouriJohnVGodfreybullA+ChimneyServicesLLCbullRollaJasonPatrickbullShamrockQualityServicesbullStLouisMitchellSaundersbullAdvancedChimneyTechniquesIncbullJamestown

New YorkJaredGuernseybullHolySmokeStoveFireplaceChimneybullDryden

OhioAnthonyRamseybullEliteChimneySolutionsbullBeavercreek

OklahomaKeithHudginsbullCleanDeanrsquosChimneySweepServicebullTulsa

TravisMcMorrisbullCleanDeanrsquosChimneySweepServicebullTulsa

PennsylvaniaJohnMcDonaldbullChimChimneySweeps-DJCrossIncbullMediaLJosephOchalbullChesterCountyHearthampHomebullElversonKyleBSmithbullChimChimneySweeps-DJCrossIncbullMediaChristopherTStarrbullChimChimneySweeps-DJCrossIncbullMedia

TenneesseJoshDavisbullCustomer1stAirDuctCleaningampChimneySweepbullMilton

TexasBradleyDassonvillebullACContractorsIncbullLongviewChristopherHessbullAtlasChimneybullLeanderAdamJamesbullACContractorsIncbullLongview

ADVERTISEMENT

Congratulations to Our New CSIA Certified Chimney Sweeps

The Chimney Safety Institute of America Inc (CSIA) sponsors theCERTIFIEDCHIMNEY

SWEEPreg certification

program The CERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETYINSTITUTEOFAMERICAreg trademark is a registered trademark of the CSIA and was developed especially for this program and is a symbol of your professionalism understanding of and dedication to your industry Display it with PrideUseitCorrectly

Who may use the Logobull SoleOperatorndashIndividualswho

maintain a sole proprietorship are currently a CSIA Certified Chimney

Sweep have no other employees and have signed the CSIA Code of Ethics are granted a royalty free limited license to usetheCERTIFIEDCHIMNEYSWEEPCHIMNEY SAFETY INSTITUTE OF AMERICAreg Logo

bull PartnershipndashCompaniesorganizedasa partnership are granted a royalty free limitedlicensetousetheCERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETYINSTITUTEOFAMERICALogoregprovided the partner performing the sweeping andor inspection is currently a CSIA Certified Chimney Sweep and signed the CSIA Code of Ethics

bull MultipleEmployeeCompanyndashCompanies with multiple service technicians are granted a royalty free limitedlicensetousetheCERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETY

INSTITUTEOFAMERICAreg Logo provided that at least one individual who is currently CSIA Certified Chimney Sweep and signed the CSIA Code of Ethics is on the job site performingsupervising the sweeping andor inspection If a work order or equivalent document is provided to the customer the CSIA Certified Chimney Sweep must sign the document and clearly printhishercertificationnumbernexttothe signature

If you have questions about the correct useoftheCERTIFIEDCHIMNEYSWEEPCHIMNEY SAFETY INSTITUTE OF AMERICAreg Logo write or call CSIA at 2155CommercialDrivePlainfieldIndiana46168(317)837-5362orfax(317)837-5365emailofficecsiaorg

Using the CSIA Certified Chimney Sweepreg Trademark

QR code generated on httpqrcodelittleidiotbe

Now you can access more of the industryrsquos favorite seminars in a self-paced online format Itrsquos easy with CSIArsquos eLearning program mdash offered every week

Need to renew your CSIA Certified Chimney Sweep credential You

can now earn all of the CEUs entirely online We offer individual

sessions in affordable bundles so you can earn just the CEUs you

need $39 per session $99 for 3 sessions or $149 for 5 sessions

Ready to get started Learn more and register right now

W W W C S I A o r g E L E A r N I N g( 3 1 7 ) 8 3 7 - 5 3 6 2

Good for you your business and your busy schedule

Online review sessions also available weekly

ADVERTISEMENT

OCTOBER 12 SWEEPING 25

ProgressivePerksBY DEBBIE CORNELIUS

MEMBERSHIP DEVELOPMENT COORDINATOR

Two Great Ways to Increase Your Income

Money is tight for everyone these days so many of your clients are using credit cards to make necessary repairs and upkeep to their homes This is why it is important to accept credit cards in your business However understanding the fees typically charged to merchants by payment processors can be more than confusing

Complete Merchant Solutions (CMS) one of NCSGrsquos benefit providers will help you understand the various fees charged in a transaction and how you can reduce these fees

Already accepting credit cards Take the time to find out if you are getting the best rates you can by contacting Allan Maughan at 877-267-4324 Ext 132 or email amaughancmsonlinecom

When a person calls your office you have your businessrsquo most important person on the line Someone who is investigating your service needs something and will likely be doing business with you Since many of these prospective customers will be placed on hold Commercials On Hold provides

an excellent way to brand your business and promote your full range of services before they talk to a member of your staff

There are several messages to choose from and NCSG members are eligible for a discount Contact Allen Gaughf at 800-832-4653 Ext 225 or visit wwwCommercialsOnHoldcom

SUPERORDER CUT-OFF

LATEstock ground

orders placed bystock freight

orders placed by

Saturday Delivery Also AvailableVisit whitecapscom or call 8003352534 for more details

Made in the USA | Est 1998 | 8003352534 | whitecapscom

26 SWEEPING OCTOBER 12

REGION 6

NCSG Charter Members

Paul Bourque Huntsville AL

Don Leavitt San Diego CA

David Harris Broken Arrow Oklahoma

Dan Wheeler Santa Rosa CA

John Cline Menlo Park CA

Dale Meisinger N Augusta SC

Alan Hisey St Louis MO

Eva B Horton Greenwich CT

Harry Richart Hasbrouck Heights NJ

NewNCSGMembers

REGION 3

REGION 2

REGION 5

REGION 4

NCSG REGIONS

REGION 1

Connecticut Vermont Massachusetts New York Maine Rhode Island New Hampshire

REGION 2

Delaware District of Columbia Maryland New Jersey Pennsylvania

REGION 3

Alabama Florida Georgia Mississippi North Carolina South Carolina Tennessee Virginia West Virginia

REGION 4

Illinois Indiana Kentucky Michigan Missouri Ohio

REGION 5

Arkansas Colorado Iowa Kansas Louisiana Minnesota Nebraska New Mexico North Dakota Oklahoma South Dakota Texas Wisconsin

REGION 6

Alaska Arizona California Hawaii Idaho Montana Nevada Oregon Utah Washington Wyoming

MARYLANDGaryCliftbullFire-SafeChimneySweeptGTCliftIncbullPasadena

NEW JERSEYRaymondBondbullMercerCountyChimneyServicesbullHamilton

GEORGIA ArvydasDidasbullAtlantaChimneyWorxLLCbullAtlanta

OHIOMichaelLentzbullEastsideFireplaceampContractingbullCygnet

COLORADOSeanPeckbullAshesAwayLLCbullDurango

CALIFORNIA StevenLovsteenbullOliverTwistChimneySweepandAirCleaningbullHuntington Beach

ErrolDavisbullTheChimneySpecialistbullHuntingtonBeach

OCTOBER 12 SWEEPING 27

The 2012 ndash 2013 offers are being added daily in the ldquoMembers Onlyrdquo section of the NCSG website at wwwNCSGorg So start checking for these new offers each week These coupons will be good until June 30 2013

AirjetDivisionofContinentalIndustriesbullAlphaAmericanCompanybullCondarCompanybullCopperfieldChimneySupplybullDuctCleanersrsquoSupplybullEarthcoreIndustriesLLCbullENERVEXIncbullFiresafeIndustriesbullFireside

DistributorsbullHY-CCompanybullLifetimeChimneybullLindemannChimneySupplybullMattersoftheHearthbullMeyerMachineampEquipmentbullNationalChimneySupplybullOlympiaChimneySupplybullSaverSystemsbullSNEWS-TheChimneySweepNewsbullStoveBuilderInternationalInc(SBI)bullWakefieldBrushbullWohlerUSAIncbullZ-Flex

2012 ndash 2013 SWEEPS ADVANTAGE COUPON PROGRAM

SAVERSYSTEMS

SAVE UP TO $50Purchase 5 gallons Chimney Saver Water Repellent (Water or Solvent-

Base) frac12 gallon CrackMagik Crack Sealant and 5 gallons CrownCoat Brush Grade Crown Repair from your Distributor - $40 Cash Refund by mail

SAVE UP TO $42Buy a 24 lb container of Cre-Away Pro and Cre-Away Applicator from

distributor and receive a FREE Case of 6 (lb) Cre-Away Creosote Modifier by mail

SAVE UP TO $41Purchase 2 cases of 12 (32oz) bottles of ACS and receive a FREE Case of

12 (32oz) bottles of Home amp Hearth Cleaner

STOVE BUILDER INTERNATIONAL INC

SAVE UP TO $ 69FREE Moisture Reader with the purchase of a Flame NXT-1 Wood Stove for

the Month of September and October 2012

HY-C Company

SAVE UP TO $ 75Purchase 30 Draft King or Big Top HY-C chimney caps and receive $75

rebate

SAVE UP TO $ 25Place your first order of HY-C Roof VentGuards or Dryer VentGuards (min

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SAVE UP TO $250 FREE freight on your first Fire Chief Wood Furnace order

LIFETIME CHIMNEY SUPPLY SAVE UP TO $400 Buy one liner kit and get one of equal or lesser value FREE

Share your memories NCSG seeks contributions for the History Project

NCSG is currently working on a history project to help the organization capture

our shared history since the organizationrsquos beginning If you have interesting

information fun photos or official Guild communications that may be of

interest please scan and email them to historyncsgorg Please note Not all

material will make it onto the Guildrsquos timeline but may be included in another

area of the history project

28 SWEEPING OCTOBER 12

hellip when opportunity calls we answer 1-800-875-8118

wwwcomnetmessagecom

Benefits of Answering Service

Award Winning Telephone Agents

Never Miss A Call

Better Time Management

Appointment Scheduling

Affordable

Member Get a Member ProgramGuidelines for IndividualsDid you know that by promoting membership in the NCSG you help the

Guild meet its goals AND you will reap rewards too To take advantage

of potential savings on your next NCSG dues simply visit wwwNCSGorg

to obtain a copy of the membership application form Make sure you put

your name under Item 2 ldquoWho referred you to the NCSGrdquo OR you may

send an email to dcorneliusncsgorg and request that NCSG membership

information be sent on your behalf to people who should join Please

provide the complete contact information ie name address telephone

number and email address if available

Your participation in the Member-Get-A-Member program helps

strengthen the Guildrsquos membership and allows you to win too

bull You get $5000 off membership dues for each new member

(1-4 new members)

bull You get Free membership Dues (equal to 1 year) when you recruit

5+ new members

Save some money on your next NCSG dues by simply promoting

membership in the NCSG at every opportunity you havet

NCSG Membership Referral Reward Guidelines for Non-ProfitsEffective 912012

Your non-profit can benefit when new NCSG Members mention your

organization under Item 2 ldquoWho referred you to the NCSGrdquo on the NCSG

membership application or you may send an email to membership

ncsgorg and request that NCSG membership information be sent on your

behalf to companies who should join Please provide the complete contact

information ie name address telephone number and email address if

available

Eligible Organizations Non-profit organizations (ie State and Regional

Chimney Sweep Guilds HPBA Affiliates)

Referral Reward $100 per New NCSG Voting or Dual Member

Reward Earned Upon receipt of NCSG membership application and

payment (full or first installment)

Reward Paid Paid to the organization within 10 business days of receipt of

membership application and payment

New Member - Has not been a member of the NCSG for at least two (2) years

Refer New Members and Be Rewarded

OCTOBER 12 SWEEPING 29

few years ago I wrote an article about being inspired by our youth Looking at the world around us the challenges we tend to let bog us down domestically as well as around the globe I thought it might be worth sharing some of that information again After all you

donrsquot have to have children of your own to appreciate the immense impact they have had are having and will have on our world If you ever take a moment to look around and notice the influence and passion of our youth you canrsquot help but be motivated by their drive

Sure kids can be a challenge (then again so can adults) but itrsquos often in their inhibitions that they discover a potential that as adults we often forget If we just take a step back from our frustration there is a lot of inspiration we can take from the youth of this world

In 1995 twelve year old Craig Keilburger was distracted during his morning breakfast on his way to the comics section of the newspaper He didnrsquot make it past the first page as he was lured into an article about the exploitation of child labor in Asia He was moved to research the situation and as he did he became increasingly self-motivated to do something about a growing problem throughout the world

Craig asked for some volunteers at school and eleven hands went up As simply as that Free the Children was formed with the passion of twelve 12-year-olds Today a handful of Nobel Peace Prize nominations later Free the Children is the worldrsquos largest network of children helping children through education More than one million youth have been involved in their programs in more than 45 countries These ldquokidsrdquo have built over 450 schools delivered more than 200000 school and health kits to students shipped more than 11 million dollars in medical supplies lobbied corporations to adopt

standard labeling for child-labor free products and improved water and sanitation conditions around the world And thatrsquos just the tip of the iceberg Visit wwwfreethechildrencom to learn more about the inspired commitment of these youth

David B Smith a college student at the University of California-Berkeley was motivated by his own personal struggles and those of his friends Concerned with the local issue of the rising costs of tuition and the lack of affordable housing near campus he formed a group to see what they could do about it Their approach was not to complain and protest but rather to work within the system to affect change

Within the year the group organized the first-ever Cal Lobby Day which brought 150 students to the California State Capital in Sacramento They didnrsquot stand outside and protest Instead they went inside and met with more than 90 percent of the legislature The group got these officials interested engaged and willing to help By the end of the semester they saved students throughout California $93 million by stopping student fees from being raised and they got $30 million earmarked for student housing

Smithrsquos initial success led to the formation of Mobilizeorg (wwwmobilizeorg) whose now national mission it is to educate empower and inspire young people to increase their civic and political participation The grass roots approach that Mobilzeorg uses is to encourage young people to personally meet with their representative decision makers speak their language and negotiate with them using techniques that are familiar to them The legislative strategy of these youth and their associated success mirrors the approach that NCSG encourages among its own members

BY MARK MCSWEENEY CAEEXECUTIVE DIRECTOR

Perspective

Find Your InspirationldquoWhat you do makes a difference and you have to decide

what kind of difference you want to makerdquo ndash Jane Goodall

A

30 SWEEPING OCTOBER 12

A couple of years ago David Smith explained their success this wayhelliprdquoBecause we start at a place that encourages young people to look inside themselves and then project that image of a better world on our society we are facilitating the use of the most powerful energy we have ndash our passionrdquo

Sparks of inspiration from youth are present all around us We just have to be open to them

As many of you know I have had the joy of being involved with Rotary Internationalrsquos youth exchange program This year marks my eighth year coordinating the outbound recruitment placement and orientation activities for my district Over that time I have had the honor of placing almost 70 high school students into 30 different countries around the world As part of the district team I also have the thrill of having worked closely with at least that many students who have traveled to Indiana from their native countries to experience and learn our relative taste of American culture

Working directly with these teens each year I am in awe of their perspective and enthusiasm and I marvel at their drive determination and overwhelming desire to further develop their appreciation of our world community By the age of 18 these young men and women have experienced more of the world around us than most of us will ever know Yet they continue to explore every opportunity they have to fuel their own passion to learn more For them enough is never enough

Thatrsquos exactly what organizations like the National Chimney Sweep Guild and the Chimney Safety Institute of America think about education The best are never satisfied The best are never done learning The best in our industry belong to the Guild and seek certifications in their field not merely for attainment of the credential but rather to feed their desire to continually learn and continually improve

Whether yoursquove been in this business for thirty days or for thirty years you owe it to yourself and to your customers to pursue every chance you can to keep yourself as professionally and technically tuned as possible As the great Aristotle said ldquoAll men by nature desire knowledgerdquo

And lest you think learning is limited to youth I recently read a quote from the swimming trainer of a 73-year-old woman When speaking of her determination the trainer said that she taught him ldquoThere is no age attached to a student that quest is without a numberrdquo

Companies that truly embrace continuous improvement continuously seek opportunities to improve the way they do business ndash operationally as well as technically Be humble enough to recognize that a better way may exist and challenge yourself to find it

You work hard to produce income for your business Your expenses should reflect your companyrsquos strategies Money can be hard to come by and once you get it you donrsquot want to lose it But a smart

business person knows that putting money back into their business is not losing it itrsquos investing it Best of all itrsquos investing it in you in your business

19th century American explorer Robert Perry said ldquoThe time to prepare for your next expedition is when you have just returned from a successful triprdquo This is certainly the case for the exchange students I work with every day and that perseverance is clearly demonstrated by youth like Craig Kielburger and David Smith I truly believe that all of us adults could benefit from spending more time watching and learning from the youth around us

Find your passion and let it ignite you If your flame starts to flicker look for inspiration around you in perhaps the least likely of places Helen Keller once said ldquoLife is either a daring adventure or nothingrdquo Herersquos to you on your expedition

Until next time I continue to wish you every success

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OCTOBER 12 SWEEPING 31

Display Ad Index

Darwin Awards

Have you snapped a photo of a peculiar chimney in your area that made you shake your head in disbelief

Send it to Melissa Heeke at mheekencsgorg for publication in Sweeping Or mail it to NCSG 2155 Commercial Drive Plainfield IN 46168

Page Advertiser Phone Email or Website Address

30 Ahrens Chimney Technique 800-582-1392 ahrenschimneyqwestofficenet

21-24 Chimney Safety Institute of America 317-837-5362 wwwcsiaorg

13 Cobra Chimney Caps 888-463-0636 salescobrachimneycom

28 Communications Network Inc 800-875-8118 tkempercomnetmessagecom

9 Copperfield 800-247-3305 wwwcopperfieldcom

ENERVEX Inc 800-255-2923 infochimneyfanscom5

16 Firesafe Industries Inc 800-545-6607 wwwfiresafeinccom

8 Hose Master 800-221-2319 bobdanielshosemastercom

18 ICP 508-695-7000 wwwchimneycapscom

BC Lifetime Chimney Supply LLC 877-234-7473 wwwlifetimechimneysupplycom

7 Lindemann Chimney Company 800-722-7230 wwwlindemannchimneycom

20 Meyer Machine amp Equipment 800-728-3828 wwwmeyermachinecom

6 National Chimney Supply 800-897-8481 wwwnationalchimneysupplycom

11 Olympia Chimney Supply 800-569-1425 wwwolympiachimneycom

32 Orion Safety Products 800-637-7807 wwwchimfexus

4 Sand Hill Wholesale 800-258-5496 wwwsandhillwholesalecom

3 Smoktite 866-439-0069 wwwsmoktitecom

15 Sweeprsquos Choice 866-880-3473 infosweepsamericacom

25 Whitecaps 800-335-2534 wwwwhitecapscom

19 Wohler 978-750-9876 wwwwohlerusacom

What we have here is your basic palm frawn spark arrestor in Logan Heights San Diego CA Unfortunately (or fortunately depending on how I look at it) my job was across the street and I could not investigate further

Submitted by Eron Armour of Armour Chimney Service in San Diego CA

October 19 2012Albany NYCSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

October 22-26 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

October 29 ndash November 1 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 2 2012CSIA Technology Center CSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

November 5- 9 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 12-16 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

Dates amp Events

Please send notice of your events for NCSG Dates amp Events listings at mmcmahonncsgorg for inclusion here in weekly posts to the discussion list and online at wwwNCSGorgdates The event must be considered educational or informative for the industry (sales events and open houses will not be listed)

32 SWEEPING OCTOBER 12

ClassifiedsGotta chimney question Sizing Codes Call Royal Edwards Make Royal your tech department CALL NOW 813-982-0219 for on-call tech support Continuing Education special bonus ndash ask how you can get the Friday morning E-Blast for FREE CALL NOW 813-982-0219

GasVent Software for Sizing Chimneys only $195 Call 1-800-648-9523 for more info and visit wwwelitesoftcom to download a free trial version

Chimney Sweep business for sale iin the Northern Rocky Mountains of New Mexico Services a large area with three ski resorts in the service area Equipment and signed three year contracts goes with the business Business is well established For pricing and other info please email your questions to ridgeriders1gmailcom

CLASSIFIED ADS FREE FOR NCSG MEMBERSMemberscanrunone35wordclassifiedfreeeachyearRegularlyclassifiedadsare$2wordor$1wordforNCSGmembersClassifiedadsarenon-commissionableandmustbe pre-paid To place a classified ad please contact Megan McMahon at mmcmahonncsgorg or (317) 837-1500

The Original Chimney

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Extinguish Chimney Fires

u DisplayerShipper Holds 8 Individually

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u Available in English-French Packaging

for Canadian Market

ORION SAFETY PRODUCTSEASTON MD 21601

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ORDER NOW FOR QUICK DELIVERY

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Carbon

Often called the silent killer carbon monoxide is an invisible odorless colorless gas created when fuels (such as gasoline wood coal natural gas propane oil and methane) burn incompletely In the home heating and cooking equipment that burn fuel can be sources of carbon monoxide

FACTSbull A person can be poisoned

by a small amount of CO over a longer period of time or by a large amount of CO over a shorter amount of time

bull In 2005 US fire departments responded to an estimated 61100 non-fire CO incidents in which carbon monoxide was found or an average of seven calls per hour

KKK CO alarms should be installed in a central location outside each sleeping area and on every level of the home and in other locations where required by applicable laws codes or standards For the best protection interconnect all CO alarms throughout the home When one sounds they all sound

KKK Follow the manufacturerrsquos instructions for placement and mounting height

KKK Choose a CO alarm that has the label of a recognized testing laboratory

KKK Call your local fire departmentrsquos non-emergency number to find out what number to call if the CO alarm sounds

KKK Test CO alarms at least once a month replace them according to the manufacturerrsquos instructions

KKK If the audible trouble signal sounds check for low batteries If the battery is low replace it If it still sounds call the fire department

KKK If the CO alarm sounds immediately move to a fresh air location outdoors or by an open window or door Make sure everyone inside the home is accounted for Call for help from a fresh air location and stay there until emergency personnel

KKK If you need to warm a vehicle remove it from the garage immediately after starting it Do not run a vehicle or other fueled engine or motor indoors even if garage doors are open Make sure the exhaust pipe of a running vehicle is not covered with snow

KKK During and after a snowstorm make sure vents for the dryer furnace stove and fireplace are clear of snow build-up

KKK A generator should be used in a well-ventilated location outdoors away from windows doors and vent openings

KKK Gas or charcoal grills can produce CO mdash only use outside

HOMEHEATINGEQUIPMENTHave fuel-burning heating equipment and chimneys inspected by a professional every year before cold weather sets in When using a fireplace open the flue for adequate ventilation Never use your oven to heat your home

MonoxideCarbonMonoxide

SafetySafety

NCSG Innovation 2013 Convention and Trade Show Hotel reservations are now being accepted for NCSG Innovation 2013 at Chateau on the Lake in Branson MO April 4-7 2013 Just call 1-888-333-LAKE (5253) and mention that yoursquore with the National Chimney Sweep Guild to lock in rates starting at $129 for a mountain view and $134 for a lake view

Get ready for some RampR Yoursquore earned it

National Chimney Sweep Guild2155 Commercial DrivePlainfield IN 46168

1209

CALL 877234PIPE

CHIMNEY LINER KIT SPECIALBUY 2 LINER KITSGET 1 FREELiner kit special offer valid on your first order only

Single Wall 316L 6 times 25 $24500Single Wall 316L 6 times 35 $28500Smooth Wall 316L 6 times 25 $28250Smooth Wall 316L 6 times 35 $33749

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20 OFF ALLCUSTOM ORDERS

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FREESHIPPINGWITH YOUR KITPURCHASE

Page 23: October 2012

ConnecticutMichaelOverstreetbullMichaelrsquosChimneyServiceandRestorationbullVernon

IllinoisClayNelsonbullCleanSweepbullCollinsvillePatrickSimmsbullSuperiorChimneyServicesCorpbullLombard

IndianaTravisBeckleybullBeckleyrsquosChimneyServicesbullCoalCity

MichiganScottFreibergbullStanrsquosFireplaceampChimneyServicebullFentonErnieHillbullRockfordChimneyServicebullSouth LyonSueWhitebullRockfordChimneyServicebullSouth Lyon

MinnesotaCaleAndersonbullAirProLLCbullAppleValleyAaronOslundbullJackPixleySweepsbullAndover

AaronRotheringbullDanorsquosChimneySweepbullRochesterZacharyWilliamsbullDanorsquosChimneySweepbullRochester

MissouriJohnVGodfreybullA+ChimneyServicesLLCbullRollaJasonPatrickbullShamrockQualityServicesbullStLouisMitchellSaundersbullAdvancedChimneyTechniquesIncbullJamestown

New YorkJaredGuernseybullHolySmokeStoveFireplaceChimneybullDryden

OhioAnthonyRamseybullEliteChimneySolutionsbullBeavercreek

OklahomaKeithHudginsbullCleanDeanrsquosChimneySweepServicebullTulsa

TravisMcMorrisbullCleanDeanrsquosChimneySweepServicebullTulsa

PennsylvaniaJohnMcDonaldbullChimChimneySweeps-DJCrossIncbullMediaLJosephOchalbullChesterCountyHearthampHomebullElversonKyleBSmithbullChimChimneySweeps-DJCrossIncbullMediaChristopherTStarrbullChimChimneySweeps-DJCrossIncbullMedia

TenneesseJoshDavisbullCustomer1stAirDuctCleaningampChimneySweepbullMilton

TexasBradleyDassonvillebullACContractorsIncbullLongviewChristopherHessbullAtlasChimneybullLeanderAdamJamesbullACContractorsIncbullLongview

ADVERTISEMENT

Congratulations to Our New CSIA Certified Chimney Sweeps

The Chimney Safety Institute of America Inc (CSIA) sponsors theCERTIFIEDCHIMNEY

SWEEPreg certification

program The CERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETYINSTITUTEOFAMERICAreg trademark is a registered trademark of the CSIA and was developed especially for this program and is a symbol of your professionalism understanding of and dedication to your industry Display it with PrideUseitCorrectly

Who may use the Logobull SoleOperatorndashIndividualswho

maintain a sole proprietorship are currently a CSIA Certified Chimney

Sweep have no other employees and have signed the CSIA Code of Ethics are granted a royalty free limited license to usetheCERTIFIEDCHIMNEYSWEEPCHIMNEY SAFETY INSTITUTE OF AMERICAreg Logo

bull PartnershipndashCompaniesorganizedasa partnership are granted a royalty free limitedlicensetousetheCERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETYINSTITUTEOFAMERICALogoregprovided the partner performing the sweeping andor inspection is currently a CSIA Certified Chimney Sweep and signed the CSIA Code of Ethics

bull MultipleEmployeeCompanyndashCompanies with multiple service technicians are granted a royalty free limitedlicensetousetheCERTIFIEDCHIMNEYSWEEPCHIMNEYSAFETY

INSTITUTEOFAMERICAreg Logo provided that at least one individual who is currently CSIA Certified Chimney Sweep and signed the CSIA Code of Ethics is on the job site performingsupervising the sweeping andor inspection If a work order or equivalent document is provided to the customer the CSIA Certified Chimney Sweep must sign the document and clearly printhishercertificationnumbernexttothe signature

If you have questions about the correct useoftheCERTIFIEDCHIMNEYSWEEPCHIMNEY SAFETY INSTITUTE OF AMERICAreg Logo write or call CSIA at 2155CommercialDrivePlainfieldIndiana46168(317)837-5362orfax(317)837-5365emailofficecsiaorg

Using the CSIA Certified Chimney Sweepreg Trademark

QR code generated on httpqrcodelittleidiotbe

Now you can access more of the industryrsquos favorite seminars in a self-paced online format Itrsquos easy with CSIArsquos eLearning program mdash offered every week

Need to renew your CSIA Certified Chimney Sweep credential You

can now earn all of the CEUs entirely online We offer individual

sessions in affordable bundles so you can earn just the CEUs you

need $39 per session $99 for 3 sessions or $149 for 5 sessions

Ready to get started Learn more and register right now

W W W C S I A o r g E L E A r N I N g( 3 1 7 ) 8 3 7 - 5 3 6 2

Good for you your business and your busy schedule

Online review sessions also available weekly

ADVERTISEMENT

OCTOBER 12 SWEEPING 25

ProgressivePerksBY DEBBIE CORNELIUS

MEMBERSHIP DEVELOPMENT COORDINATOR

Two Great Ways to Increase Your Income

Money is tight for everyone these days so many of your clients are using credit cards to make necessary repairs and upkeep to their homes This is why it is important to accept credit cards in your business However understanding the fees typically charged to merchants by payment processors can be more than confusing

Complete Merchant Solutions (CMS) one of NCSGrsquos benefit providers will help you understand the various fees charged in a transaction and how you can reduce these fees

Already accepting credit cards Take the time to find out if you are getting the best rates you can by contacting Allan Maughan at 877-267-4324 Ext 132 or email amaughancmsonlinecom

When a person calls your office you have your businessrsquo most important person on the line Someone who is investigating your service needs something and will likely be doing business with you Since many of these prospective customers will be placed on hold Commercials On Hold provides

an excellent way to brand your business and promote your full range of services before they talk to a member of your staff

There are several messages to choose from and NCSG members are eligible for a discount Contact Allen Gaughf at 800-832-4653 Ext 225 or visit wwwCommercialsOnHoldcom

SUPERORDER CUT-OFF

LATEstock ground

orders placed bystock freight

orders placed by

Saturday Delivery Also AvailableVisit whitecapscom or call 8003352534 for more details

Made in the USA | Est 1998 | 8003352534 | whitecapscom

26 SWEEPING OCTOBER 12

REGION 6

NCSG Charter Members

Paul Bourque Huntsville AL

Don Leavitt San Diego CA

David Harris Broken Arrow Oklahoma

Dan Wheeler Santa Rosa CA

John Cline Menlo Park CA

Dale Meisinger N Augusta SC

Alan Hisey St Louis MO

Eva B Horton Greenwich CT

Harry Richart Hasbrouck Heights NJ

NewNCSGMembers

REGION 3

REGION 2

REGION 5

REGION 4

NCSG REGIONS

REGION 1

Connecticut Vermont Massachusetts New York Maine Rhode Island New Hampshire

REGION 2

Delaware District of Columbia Maryland New Jersey Pennsylvania

REGION 3

Alabama Florida Georgia Mississippi North Carolina South Carolina Tennessee Virginia West Virginia

REGION 4

Illinois Indiana Kentucky Michigan Missouri Ohio

REGION 5

Arkansas Colorado Iowa Kansas Louisiana Minnesota Nebraska New Mexico North Dakota Oklahoma South Dakota Texas Wisconsin

REGION 6

Alaska Arizona California Hawaii Idaho Montana Nevada Oregon Utah Washington Wyoming

MARYLANDGaryCliftbullFire-SafeChimneySweeptGTCliftIncbullPasadena

NEW JERSEYRaymondBondbullMercerCountyChimneyServicesbullHamilton

GEORGIA ArvydasDidasbullAtlantaChimneyWorxLLCbullAtlanta

OHIOMichaelLentzbullEastsideFireplaceampContractingbullCygnet

COLORADOSeanPeckbullAshesAwayLLCbullDurango

CALIFORNIA StevenLovsteenbullOliverTwistChimneySweepandAirCleaningbullHuntington Beach

ErrolDavisbullTheChimneySpecialistbullHuntingtonBeach

OCTOBER 12 SWEEPING 27

The 2012 ndash 2013 offers are being added daily in the ldquoMembers Onlyrdquo section of the NCSG website at wwwNCSGorg So start checking for these new offers each week These coupons will be good until June 30 2013

AirjetDivisionofContinentalIndustriesbullAlphaAmericanCompanybullCondarCompanybullCopperfieldChimneySupplybullDuctCleanersrsquoSupplybullEarthcoreIndustriesLLCbullENERVEXIncbullFiresafeIndustriesbullFireside

DistributorsbullHY-CCompanybullLifetimeChimneybullLindemannChimneySupplybullMattersoftheHearthbullMeyerMachineampEquipmentbullNationalChimneySupplybullOlympiaChimneySupplybullSaverSystemsbullSNEWS-TheChimneySweepNewsbullStoveBuilderInternationalInc(SBI)bullWakefieldBrushbullWohlerUSAIncbullZ-Flex

2012 ndash 2013 SWEEPS ADVANTAGE COUPON PROGRAM

SAVERSYSTEMS

SAVE UP TO $50Purchase 5 gallons Chimney Saver Water Repellent (Water or Solvent-

Base) frac12 gallon CrackMagik Crack Sealant and 5 gallons CrownCoat Brush Grade Crown Repair from your Distributor - $40 Cash Refund by mail

SAVE UP TO $42Buy a 24 lb container of Cre-Away Pro and Cre-Away Applicator from

distributor and receive a FREE Case of 6 (lb) Cre-Away Creosote Modifier by mail

SAVE UP TO $41Purchase 2 cases of 12 (32oz) bottles of ACS and receive a FREE Case of

12 (32oz) bottles of Home amp Hearth Cleaner

STOVE BUILDER INTERNATIONAL INC

SAVE UP TO $ 69FREE Moisture Reader with the purchase of a Flame NXT-1 Wood Stove for

the Month of September and October 2012

HY-C Company

SAVE UP TO $ 75Purchase 30 Draft King or Big Top HY-C chimney caps and receive $75

rebate

SAVE UP TO $ 25Place your first order of HY-C Roof VentGuards or Dryer VentGuards (min

12) and receive a $25 rebate

SAVE UP TO $250 FREE freight on your first Fire Chief Wood Furnace order

LIFETIME CHIMNEY SUPPLY SAVE UP TO $400 Buy one liner kit and get one of equal or lesser value FREE

Share your memories NCSG seeks contributions for the History Project

NCSG is currently working on a history project to help the organization capture

our shared history since the organizationrsquos beginning If you have interesting

information fun photos or official Guild communications that may be of

interest please scan and email them to historyncsgorg Please note Not all

material will make it onto the Guildrsquos timeline but may be included in another

area of the history project

28 SWEEPING OCTOBER 12

hellip when opportunity calls we answer 1-800-875-8118

wwwcomnetmessagecom

Benefits of Answering Service

Award Winning Telephone Agents

Never Miss A Call

Better Time Management

Appointment Scheduling

Affordable

Member Get a Member ProgramGuidelines for IndividualsDid you know that by promoting membership in the NCSG you help the

Guild meet its goals AND you will reap rewards too To take advantage

of potential savings on your next NCSG dues simply visit wwwNCSGorg

to obtain a copy of the membership application form Make sure you put

your name under Item 2 ldquoWho referred you to the NCSGrdquo OR you may

send an email to dcorneliusncsgorg and request that NCSG membership

information be sent on your behalf to people who should join Please

provide the complete contact information ie name address telephone

number and email address if available

Your participation in the Member-Get-A-Member program helps

strengthen the Guildrsquos membership and allows you to win too

bull You get $5000 off membership dues for each new member

(1-4 new members)

bull You get Free membership Dues (equal to 1 year) when you recruit

5+ new members

Save some money on your next NCSG dues by simply promoting

membership in the NCSG at every opportunity you havet

NCSG Membership Referral Reward Guidelines for Non-ProfitsEffective 912012

Your non-profit can benefit when new NCSG Members mention your

organization under Item 2 ldquoWho referred you to the NCSGrdquo on the NCSG

membership application or you may send an email to membership

ncsgorg and request that NCSG membership information be sent on your

behalf to companies who should join Please provide the complete contact

information ie name address telephone number and email address if

available

Eligible Organizations Non-profit organizations (ie State and Regional

Chimney Sweep Guilds HPBA Affiliates)

Referral Reward $100 per New NCSG Voting or Dual Member

Reward Earned Upon receipt of NCSG membership application and

payment (full or first installment)

Reward Paid Paid to the organization within 10 business days of receipt of

membership application and payment

New Member - Has not been a member of the NCSG for at least two (2) years

Refer New Members and Be Rewarded

OCTOBER 12 SWEEPING 29

few years ago I wrote an article about being inspired by our youth Looking at the world around us the challenges we tend to let bog us down domestically as well as around the globe I thought it might be worth sharing some of that information again After all you

donrsquot have to have children of your own to appreciate the immense impact they have had are having and will have on our world If you ever take a moment to look around and notice the influence and passion of our youth you canrsquot help but be motivated by their drive

Sure kids can be a challenge (then again so can adults) but itrsquos often in their inhibitions that they discover a potential that as adults we often forget If we just take a step back from our frustration there is a lot of inspiration we can take from the youth of this world

In 1995 twelve year old Craig Keilburger was distracted during his morning breakfast on his way to the comics section of the newspaper He didnrsquot make it past the first page as he was lured into an article about the exploitation of child labor in Asia He was moved to research the situation and as he did he became increasingly self-motivated to do something about a growing problem throughout the world

Craig asked for some volunteers at school and eleven hands went up As simply as that Free the Children was formed with the passion of twelve 12-year-olds Today a handful of Nobel Peace Prize nominations later Free the Children is the worldrsquos largest network of children helping children through education More than one million youth have been involved in their programs in more than 45 countries These ldquokidsrdquo have built over 450 schools delivered more than 200000 school and health kits to students shipped more than 11 million dollars in medical supplies lobbied corporations to adopt

standard labeling for child-labor free products and improved water and sanitation conditions around the world And thatrsquos just the tip of the iceberg Visit wwwfreethechildrencom to learn more about the inspired commitment of these youth

David B Smith a college student at the University of California-Berkeley was motivated by his own personal struggles and those of his friends Concerned with the local issue of the rising costs of tuition and the lack of affordable housing near campus he formed a group to see what they could do about it Their approach was not to complain and protest but rather to work within the system to affect change

Within the year the group organized the first-ever Cal Lobby Day which brought 150 students to the California State Capital in Sacramento They didnrsquot stand outside and protest Instead they went inside and met with more than 90 percent of the legislature The group got these officials interested engaged and willing to help By the end of the semester they saved students throughout California $93 million by stopping student fees from being raised and they got $30 million earmarked for student housing

Smithrsquos initial success led to the formation of Mobilizeorg (wwwmobilizeorg) whose now national mission it is to educate empower and inspire young people to increase their civic and political participation The grass roots approach that Mobilzeorg uses is to encourage young people to personally meet with their representative decision makers speak their language and negotiate with them using techniques that are familiar to them The legislative strategy of these youth and their associated success mirrors the approach that NCSG encourages among its own members

BY MARK MCSWEENEY CAEEXECUTIVE DIRECTOR

Perspective

Find Your InspirationldquoWhat you do makes a difference and you have to decide

what kind of difference you want to makerdquo ndash Jane Goodall

A

30 SWEEPING OCTOBER 12

A couple of years ago David Smith explained their success this wayhelliprdquoBecause we start at a place that encourages young people to look inside themselves and then project that image of a better world on our society we are facilitating the use of the most powerful energy we have ndash our passionrdquo

Sparks of inspiration from youth are present all around us We just have to be open to them

As many of you know I have had the joy of being involved with Rotary Internationalrsquos youth exchange program This year marks my eighth year coordinating the outbound recruitment placement and orientation activities for my district Over that time I have had the honor of placing almost 70 high school students into 30 different countries around the world As part of the district team I also have the thrill of having worked closely with at least that many students who have traveled to Indiana from their native countries to experience and learn our relative taste of American culture

Working directly with these teens each year I am in awe of their perspective and enthusiasm and I marvel at their drive determination and overwhelming desire to further develop their appreciation of our world community By the age of 18 these young men and women have experienced more of the world around us than most of us will ever know Yet they continue to explore every opportunity they have to fuel their own passion to learn more For them enough is never enough

Thatrsquos exactly what organizations like the National Chimney Sweep Guild and the Chimney Safety Institute of America think about education The best are never satisfied The best are never done learning The best in our industry belong to the Guild and seek certifications in their field not merely for attainment of the credential but rather to feed their desire to continually learn and continually improve

Whether yoursquove been in this business for thirty days or for thirty years you owe it to yourself and to your customers to pursue every chance you can to keep yourself as professionally and technically tuned as possible As the great Aristotle said ldquoAll men by nature desire knowledgerdquo

And lest you think learning is limited to youth I recently read a quote from the swimming trainer of a 73-year-old woman When speaking of her determination the trainer said that she taught him ldquoThere is no age attached to a student that quest is without a numberrdquo

Companies that truly embrace continuous improvement continuously seek opportunities to improve the way they do business ndash operationally as well as technically Be humble enough to recognize that a better way may exist and challenge yourself to find it

You work hard to produce income for your business Your expenses should reflect your companyrsquos strategies Money can be hard to come by and once you get it you donrsquot want to lose it But a smart

business person knows that putting money back into their business is not losing it itrsquos investing it Best of all itrsquos investing it in you in your business

19th century American explorer Robert Perry said ldquoThe time to prepare for your next expedition is when you have just returned from a successful triprdquo This is certainly the case for the exchange students I work with every day and that perseverance is clearly demonstrated by youth like Craig Kielburger and David Smith I truly believe that all of us adults could benefit from spending more time watching and learning from the youth around us

Find your passion and let it ignite you If your flame starts to flicker look for inspiration around you in perhaps the least likely of places Helen Keller once said ldquoLife is either a daring adventure or nothingrdquo Herersquos to you on your expedition

Until next time I continue to wish you every success

Double Locking CrimpRemains StrongYet Very Flexibl e

With No Memo ry

Strong Triple Locking CrimpHolds T ogether Even OnTough Jobs

Horizontal Sides Of CorrugationOffer Added Strengthamp Flexibility

Manufactured by CHIMNEY TECHNIQUE INC

Chim-Pro Interlock Flex

Chim-Pro Corrugated

Flex

Chim-Pro RigidADDED SAFETY EFFICIENCY AND VALUE

In Which ALL FITTINGS Are Attached With A Band Even The Tee Cap And Elbows Quick amp Simple No Drilling amp Riveting

Featuring

Visit wwwchim-prolinercom for more detailsbull 2000 Industrial Ave bull Sioux Falls SD 57104

1-800-582-1392

OCTOBER 12 SWEEPING 31

Display Ad Index

Darwin Awards

Have you snapped a photo of a peculiar chimney in your area that made you shake your head in disbelief

Send it to Melissa Heeke at mheekencsgorg for publication in Sweeping Or mail it to NCSG 2155 Commercial Drive Plainfield IN 46168

Page Advertiser Phone Email or Website Address

30 Ahrens Chimney Technique 800-582-1392 ahrenschimneyqwestofficenet

21-24 Chimney Safety Institute of America 317-837-5362 wwwcsiaorg

13 Cobra Chimney Caps 888-463-0636 salescobrachimneycom

28 Communications Network Inc 800-875-8118 tkempercomnetmessagecom

9 Copperfield 800-247-3305 wwwcopperfieldcom

ENERVEX Inc 800-255-2923 infochimneyfanscom5

16 Firesafe Industries Inc 800-545-6607 wwwfiresafeinccom

8 Hose Master 800-221-2319 bobdanielshosemastercom

18 ICP 508-695-7000 wwwchimneycapscom

BC Lifetime Chimney Supply LLC 877-234-7473 wwwlifetimechimneysupplycom

7 Lindemann Chimney Company 800-722-7230 wwwlindemannchimneycom

20 Meyer Machine amp Equipment 800-728-3828 wwwmeyermachinecom

6 National Chimney Supply 800-897-8481 wwwnationalchimneysupplycom

11 Olympia Chimney Supply 800-569-1425 wwwolympiachimneycom

32 Orion Safety Products 800-637-7807 wwwchimfexus

4 Sand Hill Wholesale 800-258-5496 wwwsandhillwholesalecom

3 Smoktite 866-439-0069 wwwsmoktitecom

15 Sweeprsquos Choice 866-880-3473 infosweepsamericacom

25 Whitecaps 800-335-2534 wwwwhitecapscom

19 Wohler 978-750-9876 wwwwohlerusacom

What we have here is your basic palm frawn spark arrestor in Logan Heights San Diego CA Unfortunately (or fortunately depending on how I look at it) my job was across the street and I could not investigate further

Submitted by Eron Armour of Armour Chimney Service in San Diego CA

October 19 2012Albany NYCSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

October 22-26 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

October 29 ndash November 1 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 2 2012CSIA Technology Center CSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

November 5- 9 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 12-16 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

Dates amp Events

Please send notice of your events for NCSG Dates amp Events listings at mmcmahonncsgorg for inclusion here in weekly posts to the discussion list and online at wwwNCSGorgdates The event must be considered educational or informative for the industry (sales events and open houses will not be listed)

32 SWEEPING OCTOBER 12

ClassifiedsGotta chimney question Sizing Codes Call Royal Edwards Make Royal your tech department CALL NOW 813-982-0219 for on-call tech support Continuing Education special bonus ndash ask how you can get the Friday morning E-Blast for FREE CALL NOW 813-982-0219

GasVent Software for Sizing Chimneys only $195 Call 1-800-648-9523 for more info and visit wwwelitesoftcom to download a free trial version

Chimney Sweep business for sale iin the Northern Rocky Mountains of New Mexico Services a large area with three ski resorts in the service area Equipment and signed three year contracts goes with the business Business is well established For pricing and other info please email your questions to ridgeriders1gmailcom

CLASSIFIED ADS FREE FOR NCSG MEMBERSMemberscanrunone35wordclassifiedfreeeachyearRegularlyclassifiedadsare$2wordor$1wordforNCSGmembersClassifiedadsarenon-commissionableandmustbe pre-paid To place a classified ad please contact Megan McMahon at mmcmahonncsgorg or (317) 837-1500

The Original Chimney

Fire Extinguisher

Tested amp Proven to Quickly amp Safely

Extinguish Chimney Fires

u DisplayerShipper Holds 8 Individually

Packed Chimfex

u Available in English-French Packaging

for Canadian Market

ORION SAFETY PRODUCTSEASTON MD 21601

MADE IN USA

This device is not approved or permissible for use as an alternative for fire

extinguishers in any building where fire extinguishers are required by law ordinance

or fire marshal regulation

ORDER NOW FOR QUICK DELIVERY

CALL YOUR LOCAL DISTRIBUTOR OR CALL US AT

800-637-7807VISIT OUR WEBSITE AT

WWWCHIMFEXUSCOM

Your Source for SAFETY InformationNFPA Public Education Division bull 1 Batterymarch Park Quincy MA 02169 wwwnfpaorgeducation

Carbon

Often called the silent killer carbon monoxide is an invisible odorless colorless gas created when fuels (such as gasoline wood coal natural gas propane oil and methane) burn incompletely In the home heating and cooking equipment that burn fuel can be sources of carbon monoxide

FACTSbull A person can be poisoned

by a small amount of CO over a longer period of time or by a large amount of CO over a shorter amount of time

bull In 2005 US fire departments responded to an estimated 61100 non-fire CO incidents in which carbon monoxide was found or an average of seven calls per hour

KKK CO alarms should be installed in a central location outside each sleeping area and on every level of the home and in other locations where required by applicable laws codes or standards For the best protection interconnect all CO alarms throughout the home When one sounds they all sound

KKK Follow the manufacturerrsquos instructions for placement and mounting height

KKK Choose a CO alarm that has the label of a recognized testing laboratory

KKK Call your local fire departmentrsquos non-emergency number to find out what number to call if the CO alarm sounds

KKK Test CO alarms at least once a month replace them according to the manufacturerrsquos instructions

KKK If the audible trouble signal sounds check for low batteries If the battery is low replace it If it still sounds call the fire department

KKK If the CO alarm sounds immediately move to a fresh air location outdoors or by an open window or door Make sure everyone inside the home is accounted for Call for help from a fresh air location and stay there until emergency personnel

KKK If you need to warm a vehicle remove it from the garage immediately after starting it Do not run a vehicle or other fueled engine or motor indoors even if garage doors are open Make sure the exhaust pipe of a running vehicle is not covered with snow

KKK During and after a snowstorm make sure vents for the dryer furnace stove and fireplace are clear of snow build-up

KKK A generator should be used in a well-ventilated location outdoors away from windows doors and vent openings

KKK Gas or charcoal grills can produce CO mdash only use outside

HOMEHEATINGEQUIPMENTHave fuel-burning heating equipment and chimneys inspected by a professional every year before cold weather sets in When using a fireplace open the flue for adequate ventilation Never use your oven to heat your home

MonoxideCarbonMonoxide

SafetySafety

NCSG Innovation 2013 Convention and Trade Show Hotel reservations are now being accepted for NCSG Innovation 2013 at Chateau on the Lake in Branson MO April 4-7 2013 Just call 1-888-333-LAKE (5253) and mention that yoursquore with the National Chimney Sweep Guild to lock in rates starting at $129 for a mountain view and $134 for a lake view

Get ready for some RampR Yoursquore earned it

National Chimney Sweep Guild2155 Commercial DrivePlainfield IN 46168

1209

CALL 877234PIPE

CHIMNEY LINER KIT SPECIALBUY 2 LINER KITSGET 1 FREELiner kit special offer valid on your first order only

Single Wall 316L 6 times 25 $24500Single Wall 316L 6 times 35 $28500Smooth Wall 316L 6 times 25 $28250Smooth Wall 316L 6 times 35 $33749

QUALITY bull PRICE bull SERVICE

New Customer Special

20 OFF ALLCUSTOM ORDERS

Visit our websitewwwLifetimeChimneySupplycom

FREESHIPPINGWITH YOUR KITPURCHASE

Page 24: October 2012

QR code generated on httpqrcodelittleidiotbe

Now you can access more of the industryrsquos favorite seminars in a self-paced online format Itrsquos easy with CSIArsquos eLearning program mdash offered every week

Need to renew your CSIA Certified Chimney Sweep credential You

can now earn all of the CEUs entirely online We offer individual

sessions in affordable bundles so you can earn just the CEUs you

need $39 per session $99 for 3 sessions or $149 for 5 sessions

Ready to get started Learn more and register right now

W W W C S I A o r g E L E A r N I N g( 3 1 7 ) 8 3 7 - 5 3 6 2

Good for you your business and your busy schedule

Online review sessions also available weekly

ADVERTISEMENT

OCTOBER 12 SWEEPING 25

ProgressivePerksBY DEBBIE CORNELIUS

MEMBERSHIP DEVELOPMENT COORDINATOR

Two Great Ways to Increase Your Income

Money is tight for everyone these days so many of your clients are using credit cards to make necessary repairs and upkeep to their homes This is why it is important to accept credit cards in your business However understanding the fees typically charged to merchants by payment processors can be more than confusing

Complete Merchant Solutions (CMS) one of NCSGrsquos benefit providers will help you understand the various fees charged in a transaction and how you can reduce these fees

Already accepting credit cards Take the time to find out if you are getting the best rates you can by contacting Allan Maughan at 877-267-4324 Ext 132 or email amaughancmsonlinecom

When a person calls your office you have your businessrsquo most important person on the line Someone who is investigating your service needs something and will likely be doing business with you Since many of these prospective customers will be placed on hold Commercials On Hold provides

an excellent way to brand your business and promote your full range of services before they talk to a member of your staff

There are several messages to choose from and NCSG members are eligible for a discount Contact Allen Gaughf at 800-832-4653 Ext 225 or visit wwwCommercialsOnHoldcom

SUPERORDER CUT-OFF

LATEstock ground

orders placed bystock freight

orders placed by

Saturday Delivery Also AvailableVisit whitecapscom or call 8003352534 for more details

Made in the USA | Est 1998 | 8003352534 | whitecapscom

26 SWEEPING OCTOBER 12

REGION 6

NCSG Charter Members

Paul Bourque Huntsville AL

Don Leavitt San Diego CA

David Harris Broken Arrow Oklahoma

Dan Wheeler Santa Rosa CA

John Cline Menlo Park CA

Dale Meisinger N Augusta SC

Alan Hisey St Louis MO

Eva B Horton Greenwich CT

Harry Richart Hasbrouck Heights NJ

NewNCSGMembers

REGION 3

REGION 2

REGION 5

REGION 4

NCSG REGIONS

REGION 1

Connecticut Vermont Massachusetts New York Maine Rhode Island New Hampshire

REGION 2

Delaware District of Columbia Maryland New Jersey Pennsylvania

REGION 3

Alabama Florida Georgia Mississippi North Carolina South Carolina Tennessee Virginia West Virginia

REGION 4

Illinois Indiana Kentucky Michigan Missouri Ohio

REGION 5

Arkansas Colorado Iowa Kansas Louisiana Minnesota Nebraska New Mexico North Dakota Oklahoma South Dakota Texas Wisconsin

REGION 6

Alaska Arizona California Hawaii Idaho Montana Nevada Oregon Utah Washington Wyoming

MARYLANDGaryCliftbullFire-SafeChimneySweeptGTCliftIncbullPasadena

NEW JERSEYRaymondBondbullMercerCountyChimneyServicesbullHamilton

GEORGIA ArvydasDidasbullAtlantaChimneyWorxLLCbullAtlanta

OHIOMichaelLentzbullEastsideFireplaceampContractingbullCygnet

COLORADOSeanPeckbullAshesAwayLLCbullDurango

CALIFORNIA StevenLovsteenbullOliverTwistChimneySweepandAirCleaningbullHuntington Beach

ErrolDavisbullTheChimneySpecialistbullHuntingtonBeach

OCTOBER 12 SWEEPING 27

The 2012 ndash 2013 offers are being added daily in the ldquoMembers Onlyrdquo section of the NCSG website at wwwNCSGorg So start checking for these new offers each week These coupons will be good until June 30 2013

AirjetDivisionofContinentalIndustriesbullAlphaAmericanCompanybullCondarCompanybullCopperfieldChimneySupplybullDuctCleanersrsquoSupplybullEarthcoreIndustriesLLCbullENERVEXIncbullFiresafeIndustriesbullFireside

DistributorsbullHY-CCompanybullLifetimeChimneybullLindemannChimneySupplybullMattersoftheHearthbullMeyerMachineampEquipmentbullNationalChimneySupplybullOlympiaChimneySupplybullSaverSystemsbullSNEWS-TheChimneySweepNewsbullStoveBuilderInternationalInc(SBI)bullWakefieldBrushbullWohlerUSAIncbullZ-Flex

2012 ndash 2013 SWEEPS ADVANTAGE COUPON PROGRAM

SAVERSYSTEMS

SAVE UP TO $50Purchase 5 gallons Chimney Saver Water Repellent (Water or Solvent-

Base) frac12 gallon CrackMagik Crack Sealant and 5 gallons CrownCoat Brush Grade Crown Repair from your Distributor - $40 Cash Refund by mail

SAVE UP TO $42Buy a 24 lb container of Cre-Away Pro and Cre-Away Applicator from

distributor and receive a FREE Case of 6 (lb) Cre-Away Creosote Modifier by mail

SAVE UP TO $41Purchase 2 cases of 12 (32oz) bottles of ACS and receive a FREE Case of

12 (32oz) bottles of Home amp Hearth Cleaner

STOVE BUILDER INTERNATIONAL INC

SAVE UP TO $ 69FREE Moisture Reader with the purchase of a Flame NXT-1 Wood Stove for

the Month of September and October 2012

HY-C Company

SAVE UP TO $ 75Purchase 30 Draft King or Big Top HY-C chimney caps and receive $75

rebate

SAVE UP TO $ 25Place your first order of HY-C Roof VentGuards or Dryer VentGuards (min

12) and receive a $25 rebate

SAVE UP TO $250 FREE freight on your first Fire Chief Wood Furnace order

LIFETIME CHIMNEY SUPPLY SAVE UP TO $400 Buy one liner kit and get one of equal or lesser value FREE

Share your memories NCSG seeks contributions for the History Project

NCSG is currently working on a history project to help the organization capture

our shared history since the organizationrsquos beginning If you have interesting

information fun photos or official Guild communications that may be of

interest please scan and email them to historyncsgorg Please note Not all

material will make it onto the Guildrsquos timeline but may be included in another

area of the history project

28 SWEEPING OCTOBER 12

hellip when opportunity calls we answer 1-800-875-8118

wwwcomnetmessagecom

Benefits of Answering Service

Award Winning Telephone Agents

Never Miss A Call

Better Time Management

Appointment Scheduling

Affordable

Member Get a Member ProgramGuidelines for IndividualsDid you know that by promoting membership in the NCSG you help the

Guild meet its goals AND you will reap rewards too To take advantage

of potential savings on your next NCSG dues simply visit wwwNCSGorg

to obtain a copy of the membership application form Make sure you put

your name under Item 2 ldquoWho referred you to the NCSGrdquo OR you may

send an email to dcorneliusncsgorg and request that NCSG membership

information be sent on your behalf to people who should join Please

provide the complete contact information ie name address telephone

number and email address if available

Your participation in the Member-Get-A-Member program helps

strengthen the Guildrsquos membership and allows you to win too

bull You get $5000 off membership dues for each new member

(1-4 new members)

bull You get Free membership Dues (equal to 1 year) when you recruit

5+ new members

Save some money on your next NCSG dues by simply promoting

membership in the NCSG at every opportunity you havet

NCSG Membership Referral Reward Guidelines for Non-ProfitsEffective 912012

Your non-profit can benefit when new NCSG Members mention your

organization under Item 2 ldquoWho referred you to the NCSGrdquo on the NCSG

membership application or you may send an email to membership

ncsgorg and request that NCSG membership information be sent on your

behalf to companies who should join Please provide the complete contact

information ie name address telephone number and email address if

available

Eligible Organizations Non-profit organizations (ie State and Regional

Chimney Sweep Guilds HPBA Affiliates)

Referral Reward $100 per New NCSG Voting or Dual Member

Reward Earned Upon receipt of NCSG membership application and

payment (full or first installment)

Reward Paid Paid to the organization within 10 business days of receipt of

membership application and payment

New Member - Has not been a member of the NCSG for at least two (2) years

Refer New Members and Be Rewarded

OCTOBER 12 SWEEPING 29

few years ago I wrote an article about being inspired by our youth Looking at the world around us the challenges we tend to let bog us down domestically as well as around the globe I thought it might be worth sharing some of that information again After all you

donrsquot have to have children of your own to appreciate the immense impact they have had are having and will have on our world If you ever take a moment to look around and notice the influence and passion of our youth you canrsquot help but be motivated by their drive

Sure kids can be a challenge (then again so can adults) but itrsquos often in their inhibitions that they discover a potential that as adults we often forget If we just take a step back from our frustration there is a lot of inspiration we can take from the youth of this world

In 1995 twelve year old Craig Keilburger was distracted during his morning breakfast on his way to the comics section of the newspaper He didnrsquot make it past the first page as he was lured into an article about the exploitation of child labor in Asia He was moved to research the situation and as he did he became increasingly self-motivated to do something about a growing problem throughout the world

Craig asked for some volunteers at school and eleven hands went up As simply as that Free the Children was formed with the passion of twelve 12-year-olds Today a handful of Nobel Peace Prize nominations later Free the Children is the worldrsquos largest network of children helping children through education More than one million youth have been involved in their programs in more than 45 countries These ldquokidsrdquo have built over 450 schools delivered more than 200000 school and health kits to students shipped more than 11 million dollars in medical supplies lobbied corporations to adopt

standard labeling for child-labor free products and improved water and sanitation conditions around the world And thatrsquos just the tip of the iceberg Visit wwwfreethechildrencom to learn more about the inspired commitment of these youth

David B Smith a college student at the University of California-Berkeley was motivated by his own personal struggles and those of his friends Concerned with the local issue of the rising costs of tuition and the lack of affordable housing near campus he formed a group to see what they could do about it Their approach was not to complain and protest but rather to work within the system to affect change

Within the year the group organized the first-ever Cal Lobby Day which brought 150 students to the California State Capital in Sacramento They didnrsquot stand outside and protest Instead they went inside and met with more than 90 percent of the legislature The group got these officials interested engaged and willing to help By the end of the semester they saved students throughout California $93 million by stopping student fees from being raised and they got $30 million earmarked for student housing

Smithrsquos initial success led to the formation of Mobilizeorg (wwwmobilizeorg) whose now national mission it is to educate empower and inspire young people to increase their civic and political participation The grass roots approach that Mobilzeorg uses is to encourage young people to personally meet with their representative decision makers speak their language and negotiate with them using techniques that are familiar to them The legislative strategy of these youth and their associated success mirrors the approach that NCSG encourages among its own members

BY MARK MCSWEENEY CAEEXECUTIVE DIRECTOR

Perspective

Find Your InspirationldquoWhat you do makes a difference and you have to decide

what kind of difference you want to makerdquo ndash Jane Goodall

A

30 SWEEPING OCTOBER 12

A couple of years ago David Smith explained their success this wayhelliprdquoBecause we start at a place that encourages young people to look inside themselves and then project that image of a better world on our society we are facilitating the use of the most powerful energy we have ndash our passionrdquo

Sparks of inspiration from youth are present all around us We just have to be open to them

As many of you know I have had the joy of being involved with Rotary Internationalrsquos youth exchange program This year marks my eighth year coordinating the outbound recruitment placement and orientation activities for my district Over that time I have had the honor of placing almost 70 high school students into 30 different countries around the world As part of the district team I also have the thrill of having worked closely with at least that many students who have traveled to Indiana from their native countries to experience and learn our relative taste of American culture

Working directly with these teens each year I am in awe of their perspective and enthusiasm and I marvel at their drive determination and overwhelming desire to further develop their appreciation of our world community By the age of 18 these young men and women have experienced more of the world around us than most of us will ever know Yet they continue to explore every opportunity they have to fuel their own passion to learn more For them enough is never enough

Thatrsquos exactly what organizations like the National Chimney Sweep Guild and the Chimney Safety Institute of America think about education The best are never satisfied The best are never done learning The best in our industry belong to the Guild and seek certifications in their field not merely for attainment of the credential but rather to feed their desire to continually learn and continually improve

Whether yoursquove been in this business for thirty days or for thirty years you owe it to yourself and to your customers to pursue every chance you can to keep yourself as professionally and technically tuned as possible As the great Aristotle said ldquoAll men by nature desire knowledgerdquo

And lest you think learning is limited to youth I recently read a quote from the swimming trainer of a 73-year-old woman When speaking of her determination the trainer said that she taught him ldquoThere is no age attached to a student that quest is without a numberrdquo

Companies that truly embrace continuous improvement continuously seek opportunities to improve the way they do business ndash operationally as well as technically Be humble enough to recognize that a better way may exist and challenge yourself to find it

You work hard to produce income for your business Your expenses should reflect your companyrsquos strategies Money can be hard to come by and once you get it you donrsquot want to lose it But a smart

business person knows that putting money back into their business is not losing it itrsquos investing it Best of all itrsquos investing it in you in your business

19th century American explorer Robert Perry said ldquoThe time to prepare for your next expedition is when you have just returned from a successful triprdquo This is certainly the case for the exchange students I work with every day and that perseverance is clearly demonstrated by youth like Craig Kielburger and David Smith I truly believe that all of us adults could benefit from spending more time watching and learning from the youth around us

Find your passion and let it ignite you If your flame starts to flicker look for inspiration around you in perhaps the least likely of places Helen Keller once said ldquoLife is either a daring adventure or nothingrdquo Herersquos to you on your expedition

Until next time I continue to wish you every success

Double Locking CrimpRemains StrongYet Very Flexibl e

With No Memo ry

Strong Triple Locking CrimpHolds T ogether Even OnTough Jobs

Horizontal Sides Of CorrugationOffer Added Strengthamp Flexibility

Manufactured by CHIMNEY TECHNIQUE INC

Chim-Pro Interlock Flex

Chim-Pro Corrugated

Flex

Chim-Pro RigidADDED SAFETY EFFICIENCY AND VALUE

In Which ALL FITTINGS Are Attached With A Band Even The Tee Cap And Elbows Quick amp Simple No Drilling amp Riveting

Featuring

Visit wwwchim-prolinercom for more detailsbull 2000 Industrial Ave bull Sioux Falls SD 57104

1-800-582-1392

OCTOBER 12 SWEEPING 31

Display Ad Index

Darwin Awards

Have you snapped a photo of a peculiar chimney in your area that made you shake your head in disbelief

Send it to Melissa Heeke at mheekencsgorg for publication in Sweeping Or mail it to NCSG 2155 Commercial Drive Plainfield IN 46168

Page Advertiser Phone Email or Website Address

30 Ahrens Chimney Technique 800-582-1392 ahrenschimneyqwestofficenet

21-24 Chimney Safety Institute of America 317-837-5362 wwwcsiaorg

13 Cobra Chimney Caps 888-463-0636 salescobrachimneycom

28 Communications Network Inc 800-875-8118 tkempercomnetmessagecom

9 Copperfield 800-247-3305 wwwcopperfieldcom

ENERVEX Inc 800-255-2923 infochimneyfanscom5

16 Firesafe Industries Inc 800-545-6607 wwwfiresafeinccom

8 Hose Master 800-221-2319 bobdanielshosemastercom

18 ICP 508-695-7000 wwwchimneycapscom

BC Lifetime Chimney Supply LLC 877-234-7473 wwwlifetimechimneysupplycom

7 Lindemann Chimney Company 800-722-7230 wwwlindemannchimneycom

20 Meyer Machine amp Equipment 800-728-3828 wwwmeyermachinecom

6 National Chimney Supply 800-897-8481 wwwnationalchimneysupplycom

11 Olympia Chimney Supply 800-569-1425 wwwolympiachimneycom

32 Orion Safety Products 800-637-7807 wwwchimfexus

4 Sand Hill Wholesale 800-258-5496 wwwsandhillwholesalecom

3 Smoktite 866-439-0069 wwwsmoktitecom

15 Sweeprsquos Choice 866-880-3473 infosweepsamericacom

25 Whitecaps 800-335-2534 wwwwhitecapscom

19 Wohler 978-750-9876 wwwwohlerusacom

What we have here is your basic palm frawn spark arrestor in Logan Heights San Diego CA Unfortunately (or fortunately depending on how I look at it) my job was across the street and I could not investigate further

Submitted by Eron Armour of Armour Chimney Service in San Diego CA

October 19 2012Albany NYCSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

October 22-26 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

October 29 ndash November 1 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 2 2012CSIA Technology Center CSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

November 5- 9 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 12-16 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

Dates amp Events

Please send notice of your events for NCSG Dates amp Events listings at mmcmahonncsgorg for inclusion here in weekly posts to the discussion list and online at wwwNCSGorgdates The event must be considered educational or informative for the industry (sales events and open houses will not be listed)

32 SWEEPING OCTOBER 12

ClassifiedsGotta chimney question Sizing Codes Call Royal Edwards Make Royal your tech department CALL NOW 813-982-0219 for on-call tech support Continuing Education special bonus ndash ask how you can get the Friday morning E-Blast for FREE CALL NOW 813-982-0219

GasVent Software for Sizing Chimneys only $195 Call 1-800-648-9523 for more info and visit wwwelitesoftcom to download a free trial version

Chimney Sweep business for sale iin the Northern Rocky Mountains of New Mexico Services a large area with three ski resorts in the service area Equipment and signed three year contracts goes with the business Business is well established For pricing and other info please email your questions to ridgeriders1gmailcom

CLASSIFIED ADS FREE FOR NCSG MEMBERSMemberscanrunone35wordclassifiedfreeeachyearRegularlyclassifiedadsare$2wordor$1wordforNCSGmembersClassifiedadsarenon-commissionableandmustbe pre-paid To place a classified ad please contact Megan McMahon at mmcmahonncsgorg or (317) 837-1500

The Original Chimney

Fire Extinguisher

Tested amp Proven to Quickly amp Safely

Extinguish Chimney Fires

u DisplayerShipper Holds 8 Individually

Packed Chimfex

u Available in English-French Packaging

for Canadian Market

ORION SAFETY PRODUCTSEASTON MD 21601

MADE IN USA

This device is not approved or permissible for use as an alternative for fire

extinguishers in any building where fire extinguishers are required by law ordinance

or fire marshal regulation

ORDER NOW FOR QUICK DELIVERY

CALL YOUR LOCAL DISTRIBUTOR OR CALL US AT

800-637-7807VISIT OUR WEBSITE AT

WWWCHIMFEXUSCOM

Your Source for SAFETY InformationNFPA Public Education Division bull 1 Batterymarch Park Quincy MA 02169 wwwnfpaorgeducation

Carbon

Often called the silent killer carbon monoxide is an invisible odorless colorless gas created when fuels (such as gasoline wood coal natural gas propane oil and methane) burn incompletely In the home heating and cooking equipment that burn fuel can be sources of carbon monoxide

FACTSbull A person can be poisoned

by a small amount of CO over a longer period of time or by a large amount of CO over a shorter amount of time

bull In 2005 US fire departments responded to an estimated 61100 non-fire CO incidents in which carbon monoxide was found or an average of seven calls per hour

KKK CO alarms should be installed in a central location outside each sleeping area and on every level of the home and in other locations where required by applicable laws codes or standards For the best protection interconnect all CO alarms throughout the home When one sounds they all sound

KKK Follow the manufacturerrsquos instructions for placement and mounting height

KKK Choose a CO alarm that has the label of a recognized testing laboratory

KKK Call your local fire departmentrsquos non-emergency number to find out what number to call if the CO alarm sounds

KKK Test CO alarms at least once a month replace them according to the manufacturerrsquos instructions

KKK If the audible trouble signal sounds check for low batteries If the battery is low replace it If it still sounds call the fire department

KKK If the CO alarm sounds immediately move to a fresh air location outdoors or by an open window or door Make sure everyone inside the home is accounted for Call for help from a fresh air location and stay there until emergency personnel

KKK If you need to warm a vehicle remove it from the garage immediately after starting it Do not run a vehicle or other fueled engine or motor indoors even if garage doors are open Make sure the exhaust pipe of a running vehicle is not covered with snow

KKK During and after a snowstorm make sure vents for the dryer furnace stove and fireplace are clear of snow build-up

KKK A generator should be used in a well-ventilated location outdoors away from windows doors and vent openings

KKK Gas or charcoal grills can produce CO mdash only use outside

HOMEHEATINGEQUIPMENTHave fuel-burning heating equipment and chimneys inspected by a professional every year before cold weather sets in When using a fireplace open the flue for adequate ventilation Never use your oven to heat your home

MonoxideCarbonMonoxide

SafetySafety

NCSG Innovation 2013 Convention and Trade Show Hotel reservations are now being accepted for NCSG Innovation 2013 at Chateau on the Lake in Branson MO April 4-7 2013 Just call 1-888-333-LAKE (5253) and mention that yoursquore with the National Chimney Sweep Guild to lock in rates starting at $129 for a mountain view and $134 for a lake view

Get ready for some RampR Yoursquore earned it

National Chimney Sweep Guild2155 Commercial DrivePlainfield IN 46168

1209

CALL 877234PIPE

CHIMNEY LINER KIT SPECIALBUY 2 LINER KITSGET 1 FREELiner kit special offer valid on your first order only

Single Wall 316L 6 times 25 $24500Single Wall 316L 6 times 35 $28500Smooth Wall 316L 6 times 25 $28250Smooth Wall 316L 6 times 35 $33749

QUALITY bull PRICE bull SERVICE

New Customer Special

20 OFF ALLCUSTOM ORDERS

Visit our websitewwwLifetimeChimneySupplycom

FREESHIPPINGWITH YOUR KITPURCHASE

Page 25: October 2012

ADVERTISEMENT

OCTOBER 12 SWEEPING 25

ProgressivePerksBY DEBBIE CORNELIUS

MEMBERSHIP DEVELOPMENT COORDINATOR

Two Great Ways to Increase Your Income

Money is tight for everyone these days so many of your clients are using credit cards to make necessary repairs and upkeep to their homes This is why it is important to accept credit cards in your business However understanding the fees typically charged to merchants by payment processors can be more than confusing

Complete Merchant Solutions (CMS) one of NCSGrsquos benefit providers will help you understand the various fees charged in a transaction and how you can reduce these fees

Already accepting credit cards Take the time to find out if you are getting the best rates you can by contacting Allan Maughan at 877-267-4324 Ext 132 or email amaughancmsonlinecom

When a person calls your office you have your businessrsquo most important person on the line Someone who is investigating your service needs something and will likely be doing business with you Since many of these prospective customers will be placed on hold Commercials On Hold provides

an excellent way to brand your business and promote your full range of services before they talk to a member of your staff

There are several messages to choose from and NCSG members are eligible for a discount Contact Allen Gaughf at 800-832-4653 Ext 225 or visit wwwCommercialsOnHoldcom

SUPERORDER CUT-OFF

LATEstock ground

orders placed bystock freight

orders placed by

Saturday Delivery Also AvailableVisit whitecapscom or call 8003352534 for more details

Made in the USA | Est 1998 | 8003352534 | whitecapscom

26 SWEEPING OCTOBER 12

REGION 6

NCSG Charter Members

Paul Bourque Huntsville AL

Don Leavitt San Diego CA

David Harris Broken Arrow Oklahoma

Dan Wheeler Santa Rosa CA

John Cline Menlo Park CA

Dale Meisinger N Augusta SC

Alan Hisey St Louis MO

Eva B Horton Greenwich CT

Harry Richart Hasbrouck Heights NJ

NewNCSGMembers

REGION 3

REGION 2

REGION 5

REGION 4

NCSG REGIONS

REGION 1

Connecticut Vermont Massachusetts New York Maine Rhode Island New Hampshire

REGION 2

Delaware District of Columbia Maryland New Jersey Pennsylvania

REGION 3

Alabama Florida Georgia Mississippi North Carolina South Carolina Tennessee Virginia West Virginia

REGION 4

Illinois Indiana Kentucky Michigan Missouri Ohio

REGION 5

Arkansas Colorado Iowa Kansas Louisiana Minnesota Nebraska New Mexico North Dakota Oklahoma South Dakota Texas Wisconsin

REGION 6

Alaska Arizona California Hawaii Idaho Montana Nevada Oregon Utah Washington Wyoming

MARYLANDGaryCliftbullFire-SafeChimneySweeptGTCliftIncbullPasadena

NEW JERSEYRaymondBondbullMercerCountyChimneyServicesbullHamilton

GEORGIA ArvydasDidasbullAtlantaChimneyWorxLLCbullAtlanta

OHIOMichaelLentzbullEastsideFireplaceampContractingbullCygnet

COLORADOSeanPeckbullAshesAwayLLCbullDurango

CALIFORNIA StevenLovsteenbullOliverTwistChimneySweepandAirCleaningbullHuntington Beach

ErrolDavisbullTheChimneySpecialistbullHuntingtonBeach

OCTOBER 12 SWEEPING 27

The 2012 ndash 2013 offers are being added daily in the ldquoMembers Onlyrdquo section of the NCSG website at wwwNCSGorg So start checking for these new offers each week These coupons will be good until June 30 2013

AirjetDivisionofContinentalIndustriesbullAlphaAmericanCompanybullCondarCompanybullCopperfieldChimneySupplybullDuctCleanersrsquoSupplybullEarthcoreIndustriesLLCbullENERVEXIncbullFiresafeIndustriesbullFireside

DistributorsbullHY-CCompanybullLifetimeChimneybullLindemannChimneySupplybullMattersoftheHearthbullMeyerMachineampEquipmentbullNationalChimneySupplybullOlympiaChimneySupplybullSaverSystemsbullSNEWS-TheChimneySweepNewsbullStoveBuilderInternationalInc(SBI)bullWakefieldBrushbullWohlerUSAIncbullZ-Flex

2012 ndash 2013 SWEEPS ADVANTAGE COUPON PROGRAM

SAVERSYSTEMS

SAVE UP TO $50Purchase 5 gallons Chimney Saver Water Repellent (Water or Solvent-

Base) frac12 gallon CrackMagik Crack Sealant and 5 gallons CrownCoat Brush Grade Crown Repair from your Distributor - $40 Cash Refund by mail

SAVE UP TO $42Buy a 24 lb container of Cre-Away Pro and Cre-Away Applicator from

distributor and receive a FREE Case of 6 (lb) Cre-Away Creosote Modifier by mail

SAVE UP TO $41Purchase 2 cases of 12 (32oz) bottles of ACS and receive a FREE Case of

12 (32oz) bottles of Home amp Hearth Cleaner

STOVE BUILDER INTERNATIONAL INC

SAVE UP TO $ 69FREE Moisture Reader with the purchase of a Flame NXT-1 Wood Stove for

the Month of September and October 2012

HY-C Company

SAVE UP TO $ 75Purchase 30 Draft King or Big Top HY-C chimney caps and receive $75

rebate

SAVE UP TO $ 25Place your first order of HY-C Roof VentGuards or Dryer VentGuards (min

12) and receive a $25 rebate

SAVE UP TO $250 FREE freight on your first Fire Chief Wood Furnace order

LIFETIME CHIMNEY SUPPLY SAVE UP TO $400 Buy one liner kit and get one of equal or lesser value FREE

Share your memories NCSG seeks contributions for the History Project

NCSG is currently working on a history project to help the organization capture

our shared history since the organizationrsquos beginning If you have interesting

information fun photos or official Guild communications that may be of

interest please scan and email them to historyncsgorg Please note Not all

material will make it onto the Guildrsquos timeline but may be included in another

area of the history project

28 SWEEPING OCTOBER 12

hellip when opportunity calls we answer 1-800-875-8118

wwwcomnetmessagecom

Benefits of Answering Service

Award Winning Telephone Agents

Never Miss A Call

Better Time Management

Appointment Scheduling

Affordable

Member Get a Member ProgramGuidelines for IndividualsDid you know that by promoting membership in the NCSG you help the

Guild meet its goals AND you will reap rewards too To take advantage

of potential savings on your next NCSG dues simply visit wwwNCSGorg

to obtain a copy of the membership application form Make sure you put

your name under Item 2 ldquoWho referred you to the NCSGrdquo OR you may

send an email to dcorneliusncsgorg and request that NCSG membership

information be sent on your behalf to people who should join Please

provide the complete contact information ie name address telephone

number and email address if available

Your participation in the Member-Get-A-Member program helps

strengthen the Guildrsquos membership and allows you to win too

bull You get $5000 off membership dues for each new member

(1-4 new members)

bull You get Free membership Dues (equal to 1 year) when you recruit

5+ new members

Save some money on your next NCSG dues by simply promoting

membership in the NCSG at every opportunity you havet

NCSG Membership Referral Reward Guidelines for Non-ProfitsEffective 912012

Your non-profit can benefit when new NCSG Members mention your

organization under Item 2 ldquoWho referred you to the NCSGrdquo on the NCSG

membership application or you may send an email to membership

ncsgorg and request that NCSG membership information be sent on your

behalf to companies who should join Please provide the complete contact

information ie name address telephone number and email address if

available

Eligible Organizations Non-profit organizations (ie State and Regional

Chimney Sweep Guilds HPBA Affiliates)

Referral Reward $100 per New NCSG Voting or Dual Member

Reward Earned Upon receipt of NCSG membership application and

payment (full or first installment)

Reward Paid Paid to the organization within 10 business days of receipt of

membership application and payment

New Member - Has not been a member of the NCSG for at least two (2) years

Refer New Members and Be Rewarded

OCTOBER 12 SWEEPING 29

few years ago I wrote an article about being inspired by our youth Looking at the world around us the challenges we tend to let bog us down domestically as well as around the globe I thought it might be worth sharing some of that information again After all you

donrsquot have to have children of your own to appreciate the immense impact they have had are having and will have on our world If you ever take a moment to look around and notice the influence and passion of our youth you canrsquot help but be motivated by their drive

Sure kids can be a challenge (then again so can adults) but itrsquos often in their inhibitions that they discover a potential that as adults we often forget If we just take a step back from our frustration there is a lot of inspiration we can take from the youth of this world

In 1995 twelve year old Craig Keilburger was distracted during his morning breakfast on his way to the comics section of the newspaper He didnrsquot make it past the first page as he was lured into an article about the exploitation of child labor in Asia He was moved to research the situation and as he did he became increasingly self-motivated to do something about a growing problem throughout the world

Craig asked for some volunteers at school and eleven hands went up As simply as that Free the Children was formed with the passion of twelve 12-year-olds Today a handful of Nobel Peace Prize nominations later Free the Children is the worldrsquos largest network of children helping children through education More than one million youth have been involved in their programs in more than 45 countries These ldquokidsrdquo have built over 450 schools delivered more than 200000 school and health kits to students shipped more than 11 million dollars in medical supplies lobbied corporations to adopt

standard labeling for child-labor free products and improved water and sanitation conditions around the world And thatrsquos just the tip of the iceberg Visit wwwfreethechildrencom to learn more about the inspired commitment of these youth

David B Smith a college student at the University of California-Berkeley was motivated by his own personal struggles and those of his friends Concerned with the local issue of the rising costs of tuition and the lack of affordable housing near campus he formed a group to see what they could do about it Their approach was not to complain and protest but rather to work within the system to affect change

Within the year the group organized the first-ever Cal Lobby Day which brought 150 students to the California State Capital in Sacramento They didnrsquot stand outside and protest Instead they went inside and met with more than 90 percent of the legislature The group got these officials interested engaged and willing to help By the end of the semester they saved students throughout California $93 million by stopping student fees from being raised and they got $30 million earmarked for student housing

Smithrsquos initial success led to the formation of Mobilizeorg (wwwmobilizeorg) whose now national mission it is to educate empower and inspire young people to increase their civic and political participation The grass roots approach that Mobilzeorg uses is to encourage young people to personally meet with their representative decision makers speak their language and negotiate with them using techniques that are familiar to them The legislative strategy of these youth and their associated success mirrors the approach that NCSG encourages among its own members

BY MARK MCSWEENEY CAEEXECUTIVE DIRECTOR

Perspective

Find Your InspirationldquoWhat you do makes a difference and you have to decide

what kind of difference you want to makerdquo ndash Jane Goodall

A

30 SWEEPING OCTOBER 12

A couple of years ago David Smith explained their success this wayhelliprdquoBecause we start at a place that encourages young people to look inside themselves and then project that image of a better world on our society we are facilitating the use of the most powerful energy we have ndash our passionrdquo

Sparks of inspiration from youth are present all around us We just have to be open to them

As many of you know I have had the joy of being involved with Rotary Internationalrsquos youth exchange program This year marks my eighth year coordinating the outbound recruitment placement and orientation activities for my district Over that time I have had the honor of placing almost 70 high school students into 30 different countries around the world As part of the district team I also have the thrill of having worked closely with at least that many students who have traveled to Indiana from their native countries to experience and learn our relative taste of American culture

Working directly with these teens each year I am in awe of their perspective and enthusiasm and I marvel at their drive determination and overwhelming desire to further develop their appreciation of our world community By the age of 18 these young men and women have experienced more of the world around us than most of us will ever know Yet they continue to explore every opportunity they have to fuel their own passion to learn more For them enough is never enough

Thatrsquos exactly what organizations like the National Chimney Sweep Guild and the Chimney Safety Institute of America think about education The best are never satisfied The best are never done learning The best in our industry belong to the Guild and seek certifications in their field not merely for attainment of the credential but rather to feed their desire to continually learn and continually improve

Whether yoursquove been in this business for thirty days or for thirty years you owe it to yourself and to your customers to pursue every chance you can to keep yourself as professionally and technically tuned as possible As the great Aristotle said ldquoAll men by nature desire knowledgerdquo

And lest you think learning is limited to youth I recently read a quote from the swimming trainer of a 73-year-old woman When speaking of her determination the trainer said that she taught him ldquoThere is no age attached to a student that quest is without a numberrdquo

Companies that truly embrace continuous improvement continuously seek opportunities to improve the way they do business ndash operationally as well as technically Be humble enough to recognize that a better way may exist and challenge yourself to find it

You work hard to produce income for your business Your expenses should reflect your companyrsquos strategies Money can be hard to come by and once you get it you donrsquot want to lose it But a smart

business person knows that putting money back into their business is not losing it itrsquos investing it Best of all itrsquos investing it in you in your business

19th century American explorer Robert Perry said ldquoThe time to prepare for your next expedition is when you have just returned from a successful triprdquo This is certainly the case for the exchange students I work with every day and that perseverance is clearly demonstrated by youth like Craig Kielburger and David Smith I truly believe that all of us adults could benefit from spending more time watching and learning from the youth around us

Find your passion and let it ignite you If your flame starts to flicker look for inspiration around you in perhaps the least likely of places Helen Keller once said ldquoLife is either a daring adventure or nothingrdquo Herersquos to you on your expedition

Until next time I continue to wish you every success

Double Locking CrimpRemains StrongYet Very Flexibl e

With No Memo ry

Strong Triple Locking CrimpHolds T ogether Even OnTough Jobs

Horizontal Sides Of CorrugationOffer Added Strengthamp Flexibility

Manufactured by CHIMNEY TECHNIQUE INC

Chim-Pro Interlock Flex

Chim-Pro Corrugated

Flex

Chim-Pro RigidADDED SAFETY EFFICIENCY AND VALUE

In Which ALL FITTINGS Are Attached With A Band Even The Tee Cap And Elbows Quick amp Simple No Drilling amp Riveting

Featuring

Visit wwwchim-prolinercom for more detailsbull 2000 Industrial Ave bull Sioux Falls SD 57104

1-800-582-1392

OCTOBER 12 SWEEPING 31

Display Ad Index

Darwin Awards

Have you snapped a photo of a peculiar chimney in your area that made you shake your head in disbelief

Send it to Melissa Heeke at mheekencsgorg for publication in Sweeping Or mail it to NCSG 2155 Commercial Drive Plainfield IN 46168

Page Advertiser Phone Email or Website Address

30 Ahrens Chimney Technique 800-582-1392 ahrenschimneyqwestofficenet

21-24 Chimney Safety Institute of America 317-837-5362 wwwcsiaorg

13 Cobra Chimney Caps 888-463-0636 salescobrachimneycom

28 Communications Network Inc 800-875-8118 tkempercomnetmessagecom

9 Copperfield 800-247-3305 wwwcopperfieldcom

ENERVEX Inc 800-255-2923 infochimneyfanscom5

16 Firesafe Industries Inc 800-545-6607 wwwfiresafeinccom

8 Hose Master 800-221-2319 bobdanielshosemastercom

18 ICP 508-695-7000 wwwchimneycapscom

BC Lifetime Chimney Supply LLC 877-234-7473 wwwlifetimechimneysupplycom

7 Lindemann Chimney Company 800-722-7230 wwwlindemannchimneycom

20 Meyer Machine amp Equipment 800-728-3828 wwwmeyermachinecom

6 National Chimney Supply 800-897-8481 wwwnationalchimneysupplycom

11 Olympia Chimney Supply 800-569-1425 wwwolympiachimneycom

32 Orion Safety Products 800-637-7807 wwwchimfexus

4 Sand Hill Wholesale 800-258-5496 wwwsandhillwholesalecom

3 Smoktite 866-439-0069 wwwsmoktitecom

15 Sweeprsquos Choice 866-880-3473 infosweepsamericacom

25 Whitecaps 800-335-2534 wwwwhitecapscom

19 Wohler 978-750-9876 wwwwohlerusacom

What we have here is your basic palm frawn spark arrestor in Logan Heights San Diego CA Unfortunately (or fortunately depending on how I look at it) my job was across the street and I could not investigate further

Submitted by Eron Armour of Armour Chimney Service in San Diego CA

October 19 2012Albany NYCSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

October 22-26 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

October 29 ndash November 1 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 2 2012CSIA Technology Center CSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

November 5- 9 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 12-16 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

Dates amp Events

Please send notice of your events for NCSG Dates amp Events listings at mmcmahonncsgorg for inclusion here in weekly posts to the discussion list and online at wwwNCSGorgdates The event must be considered educational or informative for the industry (sales events and open houses will not be listed)

32 SWEEPING OCTOBER 12

ClassifiedsGotta chimney question Sizing Codes Call Royal Edwards Make Royal your tech department CALL NOW 813-982-0219 for on-call tech support Continuing Education special bonus ndash ask how you can get the Friday morning E-Blast for FREE CALL NOW 813-982-0219

GasVent Software for Sizing Chimneys only $195 Call 1-800-648-9523 for more info and visit wwwelitesoftcom to download a free trial version

Chimney Sweep business for sale iin the Northern Rocky Mountains of New Mexico Services a large area with three ski resorts in the service area Equipment and signed three year contracts goes with the business Business is well established For pricing and other info please email your questions to ridgeriders1gmailcom

CLASSIFIED ADS FREE FOR NCSG MEMBERSMemberscanrunone35wordclassifiedfreeeachyearRegularlyclassifiedadsare$2wordor$1wordforNCSGmembersClassifiedadsarenon-commissionableandmustbe pre-paid To place a classified ad please contact Megan McMahon at mmcmahonncsgorg or (317) 837-1500

The Original Chimney

Fire Extinguisher

Tested amp Proven to Quickly amp Safely

Extinguish Chimney Fires

u DisplayerShipper Holds 8 Individually

Packed Chimfex

u Available in English-French Packaging

for Canadian Market

ORION SAFETY PRODUCTSEASTON MD 21601

MADE IN USA

This device is not approved or permissible for use as an alternative for fire

extinguishers in any building where fire extinguishers are required by law ordinance

or fire marshal regulation

ORDER NOW FOR QUICK DELIVERY

CALL YOUR LOCAL DISTRIBUTOR OR CALL US AT

800-637-7807VISIT OUR WEBSITE AT

WWWCHIMFEXUSCOM

Your Source for SAFETY InformationNFPA Public Education Division bull 1 Batterymarch Park Quincy MA 02169 wwwnfpaorgeducation

Carbon

Often called the silent killer carbon monoxide is an invisible odorless colorless gas created when fuels (such as gasoline wood coal natural gas propane oil and methane) burn incompletely In the home heating and cooking equipment that burn fuel can be sources of carbon monoxide

FACTSbull A person can be poisoned

by a small amount of CO over a longer period of time or by a large amount of CO over a shorter amount of time

bull In 2005 US fire departments responded to an estimated 61100 non-fire CO incidents in which carbon monoxide was found or an average of seven calls per hour

KKK CO alarms should be installed in a central location outside each sleeping area and on every level of the home and in other locations where required by applicable laws codes or standards For the best protection interconnect all CO alarms throughout the home When one sounds they all sound

KKK Follow the manufacturerrsquos instructions for placement and mounting height

KKK Choose a CO alarm that has the label of a recognized testing laboratory

KKK Call your local fire departmentrsquos non-emergency number to find out what number to call if the CO alarm sounds

KKK Test CO alarms at least once a month replace them according to the manufacturerrsquos instructions

KKK If the audible trouble signal sounds check for low batteries If the battery is low replace it If it still sounds call the fire department

KKK If the CO alarm sounds immediately move to a fresh air location outdoors or by an open window or door Make sure everyone inside the home is accounted for Call for help from a fresh air location and stay there until emergency personnel

KKK If you need to warm a vehicle remove it from the garage immediately after starting it Do not run a vehicle or other fueled engine or motor indoors even if garage doors are open Make sure the exhaust pipe of a running vehicle is not covered with snow

KKK During and after a snowstorm make sure vents for the dryer furnace stove and fireplace are clear of snow build-up

KKK A generator should be used in a well-ventilated location outdoors away from windows doors and vent openings

KKK Gas or charcoal grills can produce CO mdash only use outside

HOMEHEATINGEQUIPMENTHave fuel-burning heating equipment and chimneys inspected by a professional every year before cold weather sets in When using a fireplace open the flue for adequate ventilation Never use your oven to heat your home

MonoxideCarbonMonoxide

SafetySafety

NCSG Innovation 2013 Convention and Trade Show Hotel reservations are now being accepted for NCSG Innovation 2013 at Chateau on the Lake in Branson MO April 4-7 2013 Just call 1-888-333-LAKE (5253) and mention that yoursquore with the National Chimney Sweep Guild to lock in rates starting at $129 for a mountain view and $134 for a lake view

Get ready for some RampR Yoursquore earned it

National Chimney Sweep Guild2155 Commercial DrivePlainfield IN 46168

1209

CALL 877234PIPE

CHIMNEY LINER KIT SPECIALBUY 2 LINER KITSGET 1 FREELiner kit special offer valid on your first order only

Single Wall 316L 6 times 25 $24500Single Wall 316L 6 times 35 $28500Smooth Wall 316L 6 times 25 $28250Smooth Wall 316L 6 times 35 $33749

QUALITY bull PRICE bull SERVICE

New Customer Special

20 OFF ALLCUSTOM ORDERS

Visit our websitewwwLifetimeChimneySupplycom

FREESHIPPINGWITH YOUR KITPURCHASE

Page 26: October 2012

OCTOBER 12 SWEEPING 25

ProgressivePerksBY DEBBIE CORNELIUS

MEMBERSHIP DEVELOPMENT COORDINATOR

Two Great Ways to Increase Your Income

Money is tight for everyone these days so many of your clients are using credit cards to make necessary repairs and upkeep to their homes This is why it is important to accept credit cards in your business However understanding the fees typically charged to merchants by payment processors can be more than confusing

Complete Merchant Solutions (CMS) one of NCSGrsquos benefit providers will help you understand the various fees charged in a transaction and how you can reduce these fees

Already accepting credit cards Take the time to find out if you are getting the best rates you can by contacting Allan Maughan at 877-267-4324 Ext 132 or email amaughancmsonlinecom

When a person calls your office you have your businessrsquo most important person on the line Someone who is investigating your service needs something and will likely be doing business with you Since many of these prospective customers will be placed on hold Commercials On Hold provides

an excellent way to brand your business and promote your full range of services before they talk to a member of your staff

There are several messages to choose from and NCSG members are eligible for a discount Contact Allen Gaughf at 800-832-4653 Ext 225 or visit wwwCommercialsOnHoldcom

SUPERORDER CUT-OFF

LATEstock ground

orders placed bystock freight

orders placed by

Saturday Delivery Also AvailableVisit whitecapscom or call 8003352534 for more details

Made in the USA | Est 1998 | 8003352534 | whitecapscom

26 SWEEPING OCTOBER 12

REGION 6

NCSG Charter Members

Paul Bourque Huntsville AL

Don Leavitt San Diego CA

David Harris Broken Arrow Oklahoma

Dan Wheeler Santa Rosa CA

John Cline Menlo Park CA

Dale Meisinger N Augusta SC

Alan Hisey St Louis MO

Eva B Horton Greenwich CT

Harry Richart Hasbrouck Heights NJ

NewNCSGMembers

REGION 3

REGION 2

REGION 5

REGION 4

NCSG REGIONS

REGION 1

Connecticut Vermont Massachusetts New York Maine Rhode Island New Hampshire

REGION 2

Delaware District of Columbia Maryland New Jersey Pennsylvania

REGION 3

Alabama Florida Georgia Mississippi North Carolina South Carolina Tennessee Virginia West Virginia

REGION 4

Illinois Indiana Kentucky Michigan Missouri Ohio

REGION 5

Arkansas Colorado Iowa Kansas Louisiana Minnesota Nebraska New Mexico North Dakota Oklahoma South Dakota Texas Wisconsin

REGION 6

Alaska Arizona California Hawaii Idaho Montana Nevada Oregon Utah Washington Wyoming

MARYLANDGaryCliftbullFire-SafeChimneySweeptGTCliftIncbullPasadena

NEW JERSEYRaymondBondbullMercerCountyChimneyServicesbullHamilton

GEORGIA ArvydasDidasbullAtlantaChimneyWorxLLCbullAtlanta

OHIOMichaelLentzbullEastsideFireplaceampContractingbullCygnet

COLORADOSeanPeckbullAshesAwayLLCbullDurango

CALIFORNIA StevenLovsteenbullOliverTwistChimneySweepandAirCleaningbullHuntington Beach

ErrolDavisbullTheChimneySpecialistbullHuntingtonBeach

OCTOBER 12 SWEEPING 27

The 2012 ndash 2013 offers are being added daily in the ldquoMembers Onlyrdquo section of the NCSG website at wwwNCSGorg So start checking for these new offers each week These coupons will be good until June 30 2013

AirjetDivisionofContinentalIndustriesbullAlphaAmericanCompanybullCondarCompanybullCopperfieldChimneySupplybullDuctCleanersrsquoSupplybullEarthcoreIndustriesLLCbullENERVEXIncbullFiresafeIndustriesbullFireside

DistributorsbullHY-CCompanybullLifetimeChimneybullLindemannChimneySupplybullMattersoftheHearthbullMeyerMachineampEquipmentbullNationalChimneySupplybullOlympiaChimneySupplybullSaverSystemsbullSNEWS-TheChimneySweepNewsbullStoveBuilderInternationalInc(SBI)bullWakefieldBrushbullWohlerUSAIncbullZ-Flex

2012 ndash 2013 SWEEPS ADVANTAGE COUPON PROGRAM

SAVERSYSTEMS

SAVE UP TO $50Purchase 5 gallons Chimney Saver Water Repellent (Water or Solvent-

Base) frac12 gallon CrackMagik Crack Sealant and 5 gallons CrownCoat Brush Grade Crown Repair from your Distributor - $40 Cash Refund by mail

SAVE UP TO $42Buy a 24 lb container of Cre-Away Pro and Cre-Away Applicator from

distributor and receive a FREE Case of 6 (lb) Cre-Away Creosote Modifier by mail

SAVE UP TO $41Purchase 2 cases of 12 (32oz) bottles of ACS and receive a FREE Case of

12 (32oz) bottles of Home amp Hearth Cleaner

STOVE BUILDER INTERNATIONAL INC

SAVE UP TO $ 69FREE Moisture Reader with the purchase of a Flame NXT-1 Wood Stove for

the Month of September and October 2012

HY-C Company

SAVE UP TO $ 75Purchase 30 Draft King or Big Top HY-C chimney caps and receive $75

rebate

SAVE UP TO $ 25Place your first order of HY-C Roof VentGuards or Dryer VentGuards (min

12) and receive a $25 rebate

SAVE UP TO $250 FREE freight on your first Fire Chief Wood Furnace order

LIFETIME CHIMNEY SUPPLY SAVE UP TO $400 Buy one liner kit and get one of equal or lesser value FREE

Share your memories NCSG seeks contributions for the History Project

NCSG is currently working on a history project to help the organization capture

our shared history since the organizationrsquos beginning If you have interesting

information fun photos or official Guild communications that may be of

interest please scan and email them to historyncsgorg Please note Not all

material will make it onto the Guildrsquos timeline but may be included in another

area of the history project

28 SWEEPING OCTOBER 12

hellip when opportunity calls we answer 1-800-875-8118

wwwcomnetmessagecom

Benefits of Answering Service

Award Winning Telephone Agents

Never Miss A Call

Better Time Management

Appointment Scheduling

Affordable

Member Get a Member ProgramGuidelines for IndividualsDid you know that by promoting membership in the NCSG you help the

Guild meet its goals AND you will reap rewards too To take advantage

of potential savings on your next NCSG dues simply visit wwwNCSGorg

to obtain a copy of the membership application form Make sure you put

your name under Item 2 ldquoWho referred you to the NCSGrdquo OR you may

send an email to dcorneliusncsgorg and request that NCSG membership

information be sent on your behalf to people who should join Please

provide the complete contact information ie name address telephone

number and email address if available

Your participation in the Member-Get-A-Member program helps

strengthen the Guildrsquos membership and allows you to win too

bull You get $5000 off membership dues for each new member

(1-4 new members)

bull You get Free membership Dues (equal to 1 year) when you recruit

5+ new members

Save some money on your next NCSG dues by simply promoting

membership in the NCSG at every opportunity you havet

NCSG Membership Referral Reward Guidelines for Non-ProfitsEffective 912012

Your non-profit can benefit when new NCSG Members mention your

organization under Item 2 ldquoWho referred you to the NCSGrdquo on the NCSG

membership application or you may send an email to membership

ncsgorg and request that NCSG membership information be sent on your

behalf to companies who should join Please provide the complete contact

information ie name address telephone number and email address if

available

Eligible Organizations Non-profit organizations (ie State and Regional

Chimney Sweep Guilds HPBA Affiliates)

Referral Reward $100 per New NCSG Voting or Dual Member

Reward Earned Upon receipt of NCSG membership application and

payment (full or first installment)

Reward Paid Paid to the organization within 10 business days of receipt of

membership application and payment

New Member - Has not been a member of the NCSG for at least two (2) years

Refer New Members and Be Rewarded

OCTOBER 12 SWEEPING 29

few years ago I wrote an article about being inspired by our youth Looking at the world around us the challenges we tend to let bog us down domestically as well as around the globe I thought it might be worth sharing some of that information again After all you

donrsquot have to have children of your own to appreciate the immense impact they have had are having and will have on our world If you ever take a moment to look around and notice the influence and passion of our youth you canrsquot help but be motivated by their drive

Sure kids can be a challenge (then again so can adults) but itrsquos often in their inhibitions that they discover a potential that as adults we often forget If we just take a step back from our frustration there is a lot of inspiration we can take from the youth of this world

In 1995 twelve year old Craig Keilburger was distracted during his morning breakfast on his way to the comics section of the newspaper He didnrsquot make it past the first page as he was lured into an article about the exploitation of child labor in Asia He was moved to research the situation and as he did he became increasingly self-motivated to do something about a growing problem throughout the world

Craig asked for some volunteers at school and eleven hands went up As simply as that Free the Children was formed with the passion of twelve 12-year-olds Today a handful of Nobel Peace Prize nominations later Free the Children is the worldrsquos largest network of children helping children through education More than one million youth have been involved in their programs in more than 45 countries These ldquokidsrdquo have built over 450 schools delivered more than 200000 school and health kits to students shipped more than 11 million dollars in medical supplies lobbied corporations to adopt

standard labeling for child-labor free products and improved water and sanitation conditions around the world And thatrsquos just the tip of the iceberg Visit wwwfreethechildrencom to learn more about the inspired commitment of these youth

David B Smith a college student at the University of California-Berkeley was motivated by his own personal struggles and those of his friends Concerned with the local issue of the rising costs of tuition and the lack of affordable housing near campus he formed a group to see what they could do about it Their approach was not to complain and protest but rather to work within the system to affect change

Within the year the group organized the first-ever Cal Lobby Day which brought 150 students to the California State Capital in Sacramento They didnrsquot stand outside and protest Instead they went inside and met with more than 90 percent of the legislature The group got these officials interested engaged and willing to help By the end of the semester they saved students throughout California $93 million by stopping student fees from being raised and they got $30 million earmarked for student housing

Smithrsquos initial success led to the formation of Mobilizeorg (wwwmobilizeorg) whose now national mission it is to educate empower and inspire young people to increase their civic and political participation The grass roots approach that Mobilzeorg uses is to encourage young people to personally meet with their representative decision makers speak their language and negotiate with them using techniques that are familiar to them The legislative strategy of these youth and their associated success mirrors the approach that NCSG encourages among its own members

BY MARK MCSWEENEY CAEEXECUTIVE DIRECTOR

Perspective

Find Your InspirationldquoWhat you do makes a difference and you have to decide

what kind of difference you want to makerdquo ndash Jane Goodall

A

30 SWEEPING OCTOBER 12

A couple of years ago David Smith explained their success this wayhelliprdquoBecause we start at a place that encourages young people to look inside themselves and then project that image of a better world on our society we are facilitating the use of the most powerful energy we have ndash our passionrdquo

Sparks of inspiration from youth are present all around us We just have to be open to them

As many of you know I have had the joy of being involved with Rotary Internationalrsquos youth exchange program This year marks my eighth year coordinating the outbound recruitment placement and orientation activities for my district Over that time I have had the honor of placing almost 70 high school students into 30 different countries around the world As part of the district team I also have the thrill of having worked closely with at least that many students who have traveled to Indiana from their native countries to experience and learn our relative taste of American culture

Working directly with these teens each year I am in awe of their perspective and enthusiasm and I marvel at their drive determination and overwhelming desire to further develop their appreciation of our world community By the age of 18 these young men and women have experienced more of the world around us than most of us will ever know Yet they continue to explore every opportunity they have to fuel their own passion to learn more For them enough is never enough

Thatrsquos exactly what organizations like the National Chimney Sweep Guild and the Chimney Safety Institute of America think about education The best are never satisfied The best are never done learning The best in our industry belong to the Guild and seek certifications in their field not merely for attainment of the credential but rather to feed their desire to continually learn and continually improve

Whether yoursquove been in this business for thirty days or for thirty years you owe it to yourself and to your customers to pursue every chance you can to keep yourself as professionally and technically tuned as possible As the great Aristotle said ldquoAll men by nature desire knowledgerdquo

And lest you think learning is limited to youth I recently read a quote from the swimming trainer of a 73-year-old woman When speaking of her determination the trainer said that she taught him ldquoThere is no age attached to a student that quest is without a numberrdquo

Companies that truly embrace continuous improvement continuously seek opportunities to improve the way they do business ndash operationally as well as technically Be humble enough to recognize that a better way may exist and challenge yourself to find it

You work hard to produce income for your business Your expenses should reflect your companyrsquos strategies Money can be hard to come by and once you get it you donrsquot want to lose it But a smart

business person knows that putting money back into their business is not losing it itrsquos investing it Best of all itrsquos investing it in you in your business

19th century American explorer Robert Perry said ldquoThe time to prepare for your next expedition is when you have just returned from a successful triprdquo This is certainly the case for the exchange students I work with every day and that perseverance is clearly demonstrated by youth like Craig Kielburger and David Smith I truly believe that all of us adults could benefit from spending more time watching and learning from the youth around us

Find your passion and let it ignite you If your flame starts to flicker look for inspiration around you in perhaps the least likely of places Helen Keller once said ldquoLife is either a daring adventure or nothingrdquo Herersquos to you on your expedition

Until next time I continue to wish you every success

Double Locking CrimpRemains StrongYet Very Flexibl e

With No Memo ry

Strong Triple Locking CrimpHolds T ogether Even OnTough Jobs

Horizontal Sides Of CorrugationOffer Added Strengthamp Flexibility

Manufactured by CHIMNEY TECHNIQUE INC

Chim-Pro Interlock Flex

Chim-Pro Corrugated

Flex

Chim-Pro RigidADDED SAFETY EFFICIENCY AND VALUE

In Which ALL FITTINGS Are Attached With A Band Even The Tee Cap And Elbows Quick amp Simple No Drilling amp Riveting

Featuring

Visit wwwchim-prolinercom for more detailsbull 2000 Industrial Ave bull Sioux Falls SD 57104

1-800-582-1392

OCTOBER 12 SWEEPING 31

Display Ad Index

Darwin Awards

Have you snapped a photo of a peculiar chimney in your area that made you shake your head in disbelief

Send it to Melissa Heeke at mheekencsgorg for publication in Sweeping Or mail it to NCSG 2155 Commercial Drive Plainfield IN 46168

Page Advertiser Phone Email or Website Address

30 Ahrens Chimney Technique 800-582-1392 ahrenschimneyqwestofficenet

21-24 Chimney Safety Institute of America 317-837-5362 wwwcsiaorg

13 Cobra Chimney Caps 888-463-0636 salescobrachimneycom

28 Communications Network Inc 800-875-8118 tkempercomnetmessagecom

9 Copperfield 800-247-3305 wwwcopperfieldcom

ENERVEX Inc 800-255-2923 infochimneyfanscom5

16 Firesafe Industries Inc 800-545-6607 wwwfiresafeinccom

8 Hose Master 800-221-2319 bobdanielshosemastercom

18 ICP 508-695-7000 wwwchimneycapscom

BC Lifetime Chimney Supply LLC 877-234-7473 wwwlifetimechimneysupplycom

7 Lindemann Chimney Company 800-722-7230 wwwlindemannchimneycom

20 Meyer Machine amp Equipment 800-728-3828 wwwmeyermachinecom

6 National Chimney Supply 800-897-8481 wwwnationalchimneysupplycom

11 Olympia Chimney Supply 800-569-1425 wwwolympiachimneycom

32 Orion Safety Products 800-637-7807 wwwchimfexus

4 Sand Hill Wholesale 800-258-5496 wwwsandhillwholesalecom

3 Smoktite 866-439-0069 wwwsmoktitecom

15 Sweeprsquos Choice 866-880-3473 infosweepsamericacom

25 Whitecaps 800-335-2534 wwwwhitecapscom

19 Wohler 978-750-9876 wwwwohlerusacom

What we have here is your basic palm frawn spark arrestor in Logan Heights San Diego CA Unfortunately (or fortunately depending on how I look at it) my job was across the street and I could not investigate further

Submitted by Eron Armour of Armour Chimney Service in San Diego CA

October 19 2012Albany NYCSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

October 22-26 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

October 29 ndash November 1 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 2 2012CSIA Technology Center CSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

November 5- 9 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 12-16 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

Dates amp Events

Please send notice of your events for NCSG Dates amp Events listings at mmcmahonncsgorg for inclusion here in weekly posts to the discussion list and online at wwwNCSGorgdates The event must be considered educational or informative for the industry (sales events and open houses will not be listed)

32 SWEEPING OCTOBER 12

ClassifiedsGotta chimney question Sizing Codes Call Royal Edwards Make Royal your tech department CALL NOW 813-982-0219 for on-call tech support Continuing Education special bonus ndash ask how you can get the Friday morning E-Blast for FREE CALL NOW 813-982-0219

GasVent Software for Sizing Chimneys only $195 Call 1-800-648-9523 for more info and visit wwwelitesoftcom to download a free trial version

Chimney Sweep business for sale iin the Northern Rocky Mountains of New Mexico Services a large area with three ski resorts in the service area Equipment and signed three year contracts goes with the business Business is well established For pricing and other info please email your questions to ridgeriders1gmailcom

CLASSIFIED ADS FREE FOR NCSG MEMBERSMemberscanrunone35wordclassifiedfreeeachyearRegularlyclassifiedadsare$2wordor$1wordforNCSGmembersClassifiedadsarenon-commissionableandmustbe pre-paid To place a classified ad please contact Megan McMahon at mmcmahonncsgorg or (317) 837-1500

The Original Chimney

Fire Extinguisher

Tested amp Proven to Quickly amp Safely

Extinguish Chimney Fires

u DisplayerShipper Holds 8 Individually

Packed Chimfex

u Available in English-French Packaging

for Canadian Market

ORION SAFETY PRODUCTSEASTON MD 21601

MADE IN USA

This device is not approved or permissible for use as an alternative for fire

extinguishers in any building where fire extinguishers are required by law ordinance

or fire marshal regulation

ORDER NOW FOR QUICK DELIVERY

CALL YOUR LOCAL DISTRIBUTOR OR CALL US AT

800-637-7807VISIT OUR WEBSITE AT

WWWCHIMFEXUSCOM

Your Source for SAFETY InformationNFPA Public Education Division bull 1 Batterymarch Park Quincy MA 02169 wwwnfpaorgeducation

Carbon

Often called the silent killer carbon monoxide is an invisible odorless colorless gas created when fuels (such as gasoline wood coal natural gas propane oil and methane) burn incompletely In the home heating and cooking equipment that burn fuel can be sources of carbon monoxide

FACTSbull A person can be poisoned

by a small amount of CO over a longer period of time or by a large amount of CO over a shorter amount of time

bull In 2005 US fire departments responded to an estimated 61100 non-fire CO incidents in which carbon monoxide was found or an average of seven calls per hour

KKK CO alarms should be installed in a central location outside each sleeping area and on every level of the home and in other locations where required by applicable laws codes or standards For the best protection interconnect all CO alarms throughout the home When one sounds they all sound

KKK Follow the manufacturerrsquos instructions for placement and mounting height

KKK Choose a CO alarm that has the label of a recognized testing laboratory

KKK Call your local fire departmentrsquos non-emergency number to find out what number to call if the CO alarm sounds

KKK Test CO alarms at least once a month replace them according to the manufacturerrsquos instructions

KKK If the audible trouble signal sounds check for low batteries If the battery is low replace it If it still sounds call the fire department

KKK If the CO alarm sounds immediately move to a fresh air location outdoors or by an open window or door Make sure everyone inside the home is accounted for Call for help from a fresh air location and stay there until emergency personnel

KKK If you need to warm a vehicle remove it from the garage immediately after starting it Do not run a vehicle or other fueled engine or motor indoors even if garage doors are open Make sure the exhaust pipe of a running vehicle is not covered with snow

KKK During and after a snowstorm make sure vents for the dryer furnace stove and fireplace are clear of snow build-up

KKK A generator should be used in a well-ventilated location outdoors away from windows doors and vent openings

KKK Gas or charcoal grills can produce CO mdash only use outside

HOMEHEATINGEQUIPMENTHave fuel-burning heating equipment and chimneys inspected by a professional every year before cold weather sets in When using a fireplace open the flue for adequate ventilation Never use your oven to heat your home

MonoxideCarbonMonoxide

SafetySafety

NCSG Innovation 2013 Convention and Trade Show Hotel reservations are now being accepted for NCSG Innovation 2013 at Chateau on the Lake in Branson MO April 4-7 2013 Just call 1-888-333-LAKE (5253) and mention that yoursquore with the National Chimney Sweep Guild to lock in rates starting at $129 for a mountain view and $134 for a lake view

Get ready for some RampR Yoursquore earned it

National Chimney Sweep Guild2155 Commercial DrivePlainfield IN 46168

1209

CALL 877234PIPE

CHIMNEY LINER KIT SPECIALBUY 2 LINER KITSGET 1 FREELiner kit special offer valid on your first order only

Single Wall 316L 6 times 25 $24500Single Wall 316L 6 times 35 $28500Smooth Wall 316L 6 times 25 $28250Smooth Wall 316L 6 times 35 $33749

QUALITY bull PRICE bull SERVICE

New Customer Special

20 OFF ALLCUSTOM ORDERS

Visit our websitewwwLifetimeChimneySupplycom

FREESHIPPINGWITH YOUR KITPURCHASE

Page 27: October 2012

26 SWEEPING OCTOBER 12

REGION 6

NCSG Charter Members

Paul Bourque Huntsville AL

Don Leavitt San Diego CA

David Harris Broken Arrow Oklahoma

Dan Wheeler Santa Rosa CA

John Cline Menlo Park CA

Dale Meisinger N Augusta SC

Alan Hisey St Louis MO

Eva B Horton Greenwich CT

Harry Richart Hasbrouck Heights NJ

NewNCSGMembers

REGION 3

REGION 2

REGION 5

REGION 4

NCSG REGIONS

REGION 1

Connecticut Vermont Massachusetts New York Maine Rhode Island New Hampshire

REGION 2

Delaware District of Columbia Maryland New Jersey Pennsylvania

REGION 3

Alabama Florida Georgia Mississippi North Carolina South Carolina Tennessee Virginia West Virginia

REGION 4

Illinois Indiana Kentucky Michigan Missouri Ohio

REGION 5

Arkansas Colorado Iowa Kansas Louisiana Minnesota Nebraska New Mexico North Dakota Oklahoma South Dakota Texas Wisconsin

REGION 6

Alaska Arizona California Hawaii Idaho Montana Nevada Oregon Utah Washington Wyoming

MARYLANDGaryCliftbullFire-SafeChimneySweeptGTCliftIncbullPasadena

NEW JERSEYRaymondBondbullMercerCountyChimneyServicesbullHamilton

GEORGIA ArvydasDidasbullAtlantaChimneyWorxLLCbullAtlanta

OHIOMichaelLentzbullEastsideFireplaceampContractingbullCygnet

COLORADOSeanPeckbullAshesAwayLLCbullDurango

CALIFORNIA StevenLovsteenbullOliverTwistChimneySweepandAirCleaningbullHuntington Beach

ErrolDavisbullTheChimneySpecialistbullHuntingtonBeach

OCTOBER 12 SWEEPING 27

The 2012 ndash 2013 offers are being added daily in the ldquoMembers Onlyrdquo section of the NCSG website at wwwNCSGorg So start checking for these new offers each week These coupons will be good until June 30 2013

AirjetDivisionofContinentalIndustriesbullAlphaAmericanCompanybullCondarCompanybullCopperfieldChimneySupplybullDuctCleanersrsquoSupplybullEarthcoreIndustriesLLCbullENERVEXIncbullFiresafeIndustriesbullFireside

DistributorsbullHY-CCompanybullLifetimeChimneybullLindemannChimneySupplybullMattersoftheHearthbullMeyerMachineampEquipmentbullNationalChimneySupplybullOlympiaChimneySupplybullSaverSystemsbullSNEWS-TheChimneySweepNewsbullStoveBuilderInternationalInc(SBI)bullWakefieldBrushbullWohlerUSAIncbullZ-Flex

2012 ndash 2013 SWEEPS ADVANTAGE COUPON PROGRAM

SAVERSYSTEMS

SAVE UP TO $50Purchase 5 gallons Chimney Saver Water Repellent (Water or Solvent-

Base) frac12 gallon CrackMagik Crack Sealant and 5 gallons CrownCoat Brush Grade Crown Repair from your Distributor - $40 Cash Refund by mail

SAVE UP TO $42Buy a 24 lb container of Cre-Away Pro and Cre-Away Applicator from

distributor and receive a FREE Case of 6 (lb) Cre-Away Creosote Modifier by mail

SAVE UP TO $41Purchase 2 cases of 12 (32oz) bottles of ACS and receive a FREE Case of

12 (32oz) bottles of Home amp Hearth Cleaner

STOVE BUILDER INTERNATIONAL INC

SAVE UP TO $ 69FREE Moisture Reader with the purchase of a Flame NXT-1 Wood Stove for

the Month of September and October 2012

HY-C Company

SAVE UP TO $ 75Purchase 30 Draft King or Big Top HY-C chimney caps and receive $75

rebate

SAVE UP TO $ 25Place your first order of HY-C Roof VentGuards or Dryer VentGuards (min

12) and receive a $25 rebate

SAVE UP TO $250 FREE freight on your first Fire Chief Wood Furnace order

LIFETIME CHIMNEY SUPPLY SAVE UP TO $400 Buy one liner kit and get one of equal or lesser value FREE

Share your memories NCSG seeks contributions for the History Project

NCSG is currently working on a history project to help the organization capture

our shared history since the organizationrsquos beginning If you have interesting

information fun photos or official Guild communications that may be of

interest please scan and email them to historyncsgorg Please note Not all

material will make it onto the Guildrsquos timeline but may be included in another

area of the history project

28 SWEEPING OCTOBER 12

hellip when opportunity calls we answer 1-800-875-8118

wwwcomnetmessagecom

Benefits of Answering Service

Award Winning Telephone Agents

Never Miss A Call

Better Time Management

Appointment Scheduling

Affordable

Member Get a Member ProgramGuidelines for IndividualsDid you know that by promoting membership in the NCSG you help the

Guild meet its goals AND you will reap rewards too To take advantage

of potential savings on your next NCSG dues simply visit wwwNCSGorg

to obtain a copy of the membership application form Make sure you put

your name under Item 2 ldquoWho referred you to the NCSGrdquo OR you may

send an email to dcorneliusncsgorg and request that NCSG membership

information be sent on your behalf to people who should join Please

provide the complete contact information ie name address telephone

number and email address if available

Your participation in the Member-Get-A-Member program helps

strengthen the Guildrsquos membership and allows you to win too

bull You get $5000 off membership dues for each new member

(1-4 new members)

bull You get Free membership Dues (equal to 1 year) when you recruit

5+ new members

Save some money on your next NCSG dues by simply promoting

membership in the NCSG at every opportunity you havet

NCSG Membership Referral Reward Guidelines for Non-ProfitsEffective 912012

Your non-profit can benefit when new NCSG Members mention your

organization under Item 2 ldquoWho referred you to the NCSGrdquo on the NCSG

membership application or you may send an email to membership

ncsgorg and request that NCSG membership information be sent on your

behalf to companies who should join Please provide the complete contact

information ie name address telephone number and email address if

available

Eligible Organizations Non-profit organizations (ie State and Regional

Chimney Sweep Guilds HPBA Affiliates)

Referral Reward $100 per New NCSG Voting or Dual Member

Reward Earned Upon receipt of NCSG membership application and

payment (full or first installment)

Reward Paid Paid to the organization within 10 business days of receipt of

membership application and payment

New Member - Has not been a member of the NCSG for at least two (2) years

Refer New Members and Be Rewarded

OCTOBER 12 SWEEPING 29

few years ago I wrote an article about being inspired by our youth Looking at the world around us the challenges we tend to let bog us down domestically as well as around the globe I thought it might be worth sharing some of that information again After all you

donrsquot have to have children of your own to appreciate the immense impact they have had are having and will have on our world If you ever take a moment to look around and notice the influence and passion of our youth you canrsquot help but be motivated by their drive

Sure kids can be a challenge (then again so can adults) but itrsquos often in their inhibitions that they discover a potential that as adults we often forget If we just take a step back from our frustration there is a lot of inspiration we can take from the youth of this world

In 1995 twelve year old Craig Keilburger was distracted during his morning breakfast on his way to the comics section of the newspaper He didnrsquot make it past the first page as he was lured into an article about the exploitation of child labor in Asia He was moved to research the situation and as he did he became increasingly self-motivated to do something about a growing problem throughout the world

Craig asked for some volunteers at school and eleven hands went up As simply as that Free the Children was formed with the passion of twelve 12-year-olds Today a handful of Nobel Peace Prize nominations later Free the Children is the worldrsquos largest network of children helping children through education More than one million youth have been involved in their programs in more than 45 countries These ldquokidsrdquo have built over 450 schools delivered more than 200000 school and health kits to students shipped more than 11 million dollars in medical supplies lobbied corporations to adopt

standard labeling for child-labor free products and improved water and sanitation conditions around the world And thatrsquos just the tip of the iceberg Visit wwwfreethechildrencom to learn more about the inspired commitment of these youth

David B Smith a college student at the University of California-Berkeley was motivated by his own personal struggles and those of his friends Concerned with the local issue of the rising costs of tuition and the lack of affordable housing near campus he formed a group to see what they could do about it Their approach was not to complain and protest but rather to work within the system to affect change

Within the year the group organized the first-ever Cal Lobby Day which brought 150 students to the California State Capital in Sacramento They didnrsquot stand outside and protest Instead they went inside and met with more than 90 percent of the legislature The group got these officials interested engaged and willing to help By the end of the semester they saved students throughout California $93 million by stopping student fees from being raised and they got $30 million earmarked for student housing

Smithrsquos initial success led to the formation of Mobilizeorg (wwwmobilizeorg) whose now national mission it is to educate empower and inspire young people to increase their civic and political participation The grass roots approach that Mobilzeorg uses is to encourage young people to personally meet with their representative decision makers speak their language and negotiate with them using techniques that are familiar to them The legislative strategy of these youth and their associated success mirrors the approach that NCSG encourages among its own members

BY MARK MCSWEENEY CAEEXECUTIVE DIRECTOR

Perspective

Find Your InspirationldquoWhat you do makes a difference and you have to decide

what kind of difference you want to makerdquo ndash Jane Goodall

A

30 SWEEPING OCTOBER 12

A couple of years ago David Smith explained their success this wayhelliprdquoBecause we start at a place that encourages young people to look inside themselves and then project that image of a better world on our society we are facilitating the use of the most powerful energy we have ndash our passionrdquo

Sparks of inspiration from youth are present all around us We just have to be open to them

As many of you know I have had the joy of being involved with Rotary Internationalrsquos youth exchange program This year marks my eighth year coordinating the outbound recruitment placement and orientation activities for my district Over that time I have had the honor of placing almost 70 high school students into 30 different countries around the world As part of the district team I also have the thrill of having worked closely with at least that many students who have traveled to Indiana from their native countries to experience and learn our relative taste of American culture

Working directly with these teens each year I am in awe of their perspective and enthusiasm and I marvel at their drive determination and overwhelming desire to further develop their appreciation of our world community By the age of 18 these young men and women have experienced more of the world around us than most of us will ever know Yet they continue to explore every opportunity they have to fuel their own passion to learn more For them enough is never enough

Thatrsquos exactly what organizations like the National Chimney Sweep Guild and the Chimney Safety Institute of America think about education The best are never satisfied The best are never done learning The best in our industry belong to the Guild and seek certifications in their field not merely for attainment of the credential but rather to feed their desire to continually learn and continually improve

Whether yoursquove been in this business for thirty days or for thirty years you owe it to yourself and to your customers to pursue every chance you can to keep yourself as professionally and technically tuned as possible As the great Aristotle said ldquoAll men by nature desire knowledgerdquo

And lest you think learning is limited to youth I recently read a quote from the swimming trainer of a 73-year-old woman When speaking of her determination the trainer said that she taught him ldquoThere is no age attached to a student that quest is without a numberrdquo

Companies that truly embrace continuous improvement continuously seek opportunities to improve the way they do business ndash operationally as well as technically Be humble enough to recognize that a better way may exist and challenge yourself to find it

You work hard to produce income for your business Your expenses should reflect your companyrsquos strategies Money can be hard to come by and once you get it you donrsquot want to lose it But a smart

business person knows that putting money back into their business is not losing it itrsquos investing it Best of all itrsquos investing it in you in your business

19th century American explorer Robert Perry said ldquoThe time to prepare for your next expedition is when you have just returned from a successful triprdquo This is certainly the case for the exchange students I work with every day and that perseverance is clearly demonstrated by youth like Craig Kielburger and David Smith I truly believe that all of us adults could benefit from spending more time watching and learning from the youth around us

Find your passion and let it ignite you If your flame starts to flicker look for inspiration around you in perhaps the least likely of places Helen Keller once said ldquoLife is either a daring adventure or nothingrdquo Herersquos to you on your expedition

Until next time I continue to wish you every success

Double Locking CrimpRemains StrongYet Very Flexibl e

With No Memo ry

Strong Triple Locking CrimpHolds T ogether Even OnTough Jobs

Horizontal Sides Of CorrugationOffer Added Strengthamp Flexibility

Manufactured by CHIMNEY TECHNIQUE INC

Chim-Pro Interlock Flex

Chim-Pro Corrugated

Flex

Chim-Pro RigidADDED SAFETY EFFICIENCY AND VALUE

In Which ALL FITTINGS Are Attached With A Band Even The Tee Cap And Elbows Quick amp Simple No Drilling amp Riveting

Featuring

Visit wwwchim-prolinercom for more detailsbull 2000 Industrial Ave bull Sioux Falls SD 57104

1-800-582-1392

OCTOBER 12 SWEEPING 31

Display Ad Index

Darwin Awards

Have you snapped a photo of a peculiar chimney in your area that made you shake your head in disbelief

Send it to Melissa Heeke at mheekencsgorg for publication in Sweeping Or mail it to NCSG 2155 Commercial Drive Plainfield IN 46168

Page Advertiser Phone Email or Website Address

30 Ahrens Chimney Technique 800-582-1392 ahrenschimneyqwestofficenet

21-24 Chimney Safety Institute of America 317-837-5362 wwwcsiaorg

13 Cobra Chimney Caps 888-463-0636 salescobrachimneycom

28 Communications Network Inc 800-875-8118 tkempercomnetmessagecom

9 Copperfield 800-247-3305 wwwcopperfieldcom

ENERVEX Inc 800-255-2923 infochimneyfanscom5

16 Firesafe Industries Inc 800-545-6607 wwwfiresafeinccom

8 Hose Master 800-221-2319 bobdanielshosemastercom

18 ICP 508-695-7000 wwwchimneycapscom

BC Lifetime Chimney Supply LLC 877-234-7473 wwwlifetimechimneysupplycom

7 Lindemann Chimney Company 800-722-7230 wwwlindemannchimneycom

20 Meyer Machine amp Equipment 800-728-3828 wwwmeyermachinecom

6 National Chimney Supply 800-897-8481 wwwnationalchimneysupplycom

11 Olympia Chimney Supply 800-569-1425 wwwolympiachimneycom

32 Orion Safety Products 800-637-7807 wwwchimfexus

4 Sand Hill Wholesale 800-258-5496 wwwsandhillwholesalecom

3 Smoktite 866-439-0069 wwwsmoktitecom

15 Sweeprsquos Choice 866-880-3473 infosweepsamericacom

25 Whitecaps 800-335-2534 wwwwhitecapscom

19 Wohler 978-750-9876 wwwwohlerusacom

What we have here is your basic palm frawn spark arrestor in Logan Heights San Diego CA Unfortunately (or fortunately depending on how I look at it) my job was across the street and I could not investigate further

Submitted by Eron Armour of Armour Chimney Service in San Diego CA

October 19 2012Albany NYCSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

October 22-26 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

October 29 ndash November 1 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 2 2012CSIA Technology Center CSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

November 5- 9 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 12-16 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

Dates amp Events

Please send notice of your events for NCSG Dates amp Events listings at mmcmahonncsgorg for inclusion here in weekly posts to the discussion list and online at wwwNCSGorgdates The event must be considered educational or informative for the industry (sales events and open houses will not be listed)

32 SWEEPING OCTOBER 12

ClassifiedsGotta chimney question Sizing Codes Call Royal Edwards Make Royal your tech department CALL NOW 813-982-0219 for on-call tech support Continuing Education special bonus ndash ask how you can get the Friday morning E-Blast for FREE CALL NOW 813-982-0219

GasVent Software for Sizing Chimneys only $195 Call 1-800-648-9523 for more info and visit wwwelitesoftcom to download a free trial version

Chimney Sweep business for sale iin the Northern Rocky Mountains of New Mexico Services a large area with three ski resorts in the service area Equipment and signed three year contracts goes with the business Business is well established For pricing and other info please email your questions to ridgeriders1gmailcom

CLASSIFIED ADS FREE FOR NCSG MEMBERSMemberscanrunone35wordclassifiedfreeeachyearRegularlyclassifiedadsare$2wordor$1wordforNCSGmembersClassifiedadsarenon-commissionableandmustbe pre-paid To place a classified ad please contact Megan McMahon at mmcmahonncsgorg or (317) 837-1500

The Original Chimney

Fire Extinguisher

Tested amp Proven to Quickly amp Safely

Extinguish Chimney Fires

u DisplayerShipper Holds 8 Individually

Packed Chimfex

u Available in English-French Packaging

for Canadian Market

ORION SAFETY PRODUCTSEASTON MD 21601

MADE IN USA

This device is not approved or permissible for use as an alternative for fire

extinguishers in any building where fire extinguishers are required by law ordinance

or fire marshal regulation

ORDER NOW FOR QUICK DELIVERY

CALL YOUR LOCAL DISTRIBUTOR OR CALL US AT

800-637-7807VISIT OUR WEBSITE AT

WWWCHIMFEXUSCOM

Your Source for SAFETY InformationNFPA Public Education Division bull 1 Batterymarch Park Quincy MA 02169 wwwnfpaorgeducation

Carbon

Often called the silent killer carbon monoxide is an invisible odorless colorless gas created when fuels (such as gasoline wood coal natural gas propane oil and methane) burn incompletely In the home heating and cooking equipment that burn fuel can be sources of carbon monoxide

FACTSbull A person can be poisoned

by a small amount of CO over a longer period of time or by a large amount of CO over a shorter amount of time

bull In 2005 US fire departments responded to an estimated 61100 non-fire CO incidents in which carbon monoxide was found or an average of seven calls per hour

KKK CO alarms should be installed in a central location outside each sleeping area and on every level of the home and in other locations where required by applicable laws codes or standards For the best protection interconnect all CO alarms throughout the home When one sounds they all sound

KKK Follow the manufacturerrsquos instructions for placement and mounting height

KKK Choose a CO alarm that has the label of a recognized testing laboratory

KKK Call your local fire departmentrsquos non-emergency number to find out what number to call if the CO alarm sounds

KKK Test CO alarms at least once a month replace them according to the manufacturerrsquos instructions

KKK If the audible trouble signal sounds check for low batteries If the battery is low replace it If it still sounds call the fire department

KKK If the CO alarm sounds immediately move to a fresh air location outdoors or by an open window or door Make sure everyone inside the home is accounted for Call for help from a fresh air location and stay there until emergency personnel

KKK If you need to warm a vehicle remove it from the garage immediately after starting it Do not run a vehicle or other fueled engine or motor indoors even if garage doors are open Make sure the exhaust pipe of a running vehicle is not covered with snow

KKK During and after a snowstorm make sure vents for the dryer furnace stove and fireplace are clear of snow build-up

KKK A generator should be used in a well-ventilated location outdoors away from windows doors and vent openings

KKK Gas or charcoal grills can produce CO mdash only use outside

HOMEHEATINGEQUIPMENTHave fuel-burning heating equipment and chimneys inspected by a professional every year before cold weather sets in When using a fireplace open the flue for adequate ventilation Never use your oven to heat your home

MonoxideCarbonMonoxide

SafetySafety

NCSG Innovation 2013 Convention and Trade Show Hotel reservations are now being accepted for NCSG Innovation 2013 at Chateau on the Lake in Branson MO April 4-7 2013 Just call 1-888-333-LAKE (5253) and mention that yoursquore with the National Chimney Sweep Guild to lock in rates starting at $129 for a mountain view and $134 for a lake view

Get ready for some RampR Yoursquore earned it

National Chimney Sweep Guild2155 Commercial DrivePlainfield IN 46168

1209

CALL 877234PIPE

CHIMNEY LINER KIT SPECIALBUY 2 LINER KITSGET 1 FREELiner kit special offer valid on your first order only

Single Wall 316L 6 times 25 $24500Single Wall 316L 6 times 35 $28500Smooth Wall 316L 6 times 25 $28250Smooth Wall 316L 6 times 35 $33749

QUALITY bull PRICE bull SERVICE

New Customer Special

20 OFF ALLCUSTOM ORDERS

Visit our websitewwwLifetimeChimneySupplycom

FREESHIPPINGWITH YOUR KITPURCHASE

Page 28: October 2012

OCTOBER 12 SWEEPING 27

The 2012 ndash 2013 offers are being added daily in the ldquoMembers Onlyrdquo section of the NCSG website at wwwNCSGorg So start checking for these new offers each week These coupons will be good until June 30 2013

AirjetDivisionofContinentalIndustriesbullAlphaAmericanCompanybullCondarCompanybullCopperfieldChimneySupplybullDuctCleanersrsquoSupplybullEarthcoreIndustriesLLCbullENERVEXIncbullFiresafeIndustriesbullFireside

DistributorsbullHY-CCompanybullLifetimeChimneybullLindemannChimneySupplybullMattersoftheHearthbullMeyerMachineampEquipmentbullNationalChimneySupplybullOlympiaChimneySupplybullSaverSystemsbullSNEWS-TheChimneySweepNewsbullStoveBuilderInternationalInc(SBI)bullWakefieldBrushbullWohlerUSAIncbullZ-Flex

2012 ndash 2013 SWEEPS ADVANTAGE COUPON PROGRAM

SAVERSYSTEMS

SAVE UP TO $50Purchase 5 gallons Chimney Saver Water Repellent (Water or Solvent-

Base) frac12 gallon CrackMagik Crack Sealant and 5 gallons CrownCoat Brush Grade Crown Repair from your Distributor - $40 Cash Refund by mail

SAVE UP TO $42Buy a 24 lb container of Cre-Away Pro and Cre-Away Applicator from

distributor and receive a FREE Case of 6 (lb) Cre-Away Creosote Modifier by mail

SAVE UP TO $41Purchase 2 cases of 12 (32oz) bottles of ACS and receive a FREE Case of

12 (32oz) bottles of Home amp Hearth Cleaner

STOVE BUILDER INTERNATIONAL INC

SAVE UP TO $ 69FREE Moisture Reader with the purchase of a Flame NXT-1 Wood Stove for

the Month of September and October 2012

HY-C Company

SAVE UP TO $ 75Purchase 30 Draft King or Big Top HY-C chimney caps and receive $75

rebate

SAVE UP TO $ 25Place your first order of HY-C Roof VentGuards or Dryer VentGuards (min

12) and receive a $25 rebate

SAVE UP TO $250 FREE freight on your first Fire Chief Wood Furnace order

LIFETIME CHIMNEY SUPPLY SAVE UP TO $400 Buy one liner kit and get one of equal or lesser value FREE

Share your memories NCSG seeks contributions for the History Project

NCSG is currently working on a history project to help the organization capture

our shared history since the organizationrsquos beginning If you have interesting

information fun photos or official Guild communications that may be of

interest please scan and email them to historyncsgorg Please note Not all

material will make it onto the Guildrsquos timeline but may be included in another

area of the history project

28 SWEEPING OCTOBER 12

hellip when opportunity calls we answer 1-800-875-8118

wwwcomnetmessagecom

Benefits of Answering Service

Award Winning Telephone Agents

Never Miss A Call

Better Time Management

Appointment Scheduling

Affordable

Member Get a Member ProgramGuidelines for IndividualsDid you know that by promoting membership in the NCSG you help the

Guild meet its goals AND you will reap rewards too To take advantage

of potential savings on your next NCSG dues simply visit wwwNCSGorg

to obtain a copy of the membership application form Make sure you put

your name under Item 2 ldquoWho referred you to the NCSGrdquo OR you may

send an email to dcorneliusncsgorg and request that NCSG membership

information be sent on your behalf to people who should join Please

provide the complete contact information ie name address telephone

number and email address if available

Your participation in the Member-Get-A-Member program helps

strengthen the Guildrsquos membership and allows you to win too

bull You get $5000 off membership dues for each new member

(1-4 new members)

bull You get Free membership Dues (equal to 1 year) when you recruit

5+ new members

Save some money on your next NCSG dues by simply promoting

membership in the NCSG at every opportunity you havet

NCSG Membership Referral Reward Guidelines for Non-ProfitsEffective 912012

Your non-profit can benefit when new NCSG Members mention your

organization under Item 2 ldquoWho referred you to the NCSGrdquo on the NCSG

membership application or you may send an email to membership

ncsgorg and request that NCSG membership information be sent on your

behalf to companies who should join Please provide the complete contact

information ie name address telephone number and email address if

available

Eligible Organizations Non-profit organizations (ie State and Regional

Chimney Sweep Guilds HPBA Affiliates)

Referral Reward $100 per New NCSG Voting or Dual Member

Reward Earned Upon receipt of NCSG membership application and

payment (full or first installment)

Reward Paid Paid to the organization within 10 business days of receipt of

membership application and payment

New Member - Has not been a member of the NCSG for at least two (2) years

Refer New Members and Be Rewarded

OCTOBER 12 SWEEPING 29

few years ago I wrote an article about being inspired by our youth Looking at the world around us the challenges we tend to let bog us down domestically as well as around the globe I thought it might be worth sharing some of that information again After all you

donrsquot have to have children of your own to appreciate the immense impact they have had are having and will have on our world If you ever take a moment to look around and notice the influence and passion of our youth you canrsquot help but be motivated by their drive

Sure kids can be a challenge (then again so can adults) but itrsquos often in their inhibitions that they discover a potential that as adults we often forget If we just take a step back from our frustration there is a lot of inspiration we can take from the youth of this world

In 1995 twelve year old Craig Keilburger was distracted during his morning breakfast on his way to the comics section of the newspaper He didnrsquot make it past the first page as he was lured into an article about the exploitation of child labor in Asia He was moved to research the situation and as he did he became increasingly self-motivated to do something about a growing problem throughout the world

Craig asked for some volunteers at school and eleven hands went up As simply as that Free the Children was formed with the passion of twelve 12-year-olds Today a handful of Nobel Peace Prize nominations later Free the Children is the worldrsquos largest network of children helping children through education More than one million youth have been involved in their programs in more than 45 countries These ldquokidsrdquo have built over 450 schools delivered more than 200000 school and health kits to students shipped more than 11 million dollars in medical supplies lobbied corporations to adopt

standard labeling for child-labor free products and improved water and sanitation conditions around the world And thatrsquos just the tip of the iceberg Visit wwwfreethechildrencom to learn more about the inspired commitment of these youth

David B Smith a college student at the University of California-Berkeley was motivated by his own personal struggles and those of his friends Concerned with the local issue of the rising costs of tuition and the lack of affordable housing near campus he formed a group to see what they could do about it Their approach was not to complain and protest but rather to work within the system to affect change

Within the year the group organized the first-ever Cal Lobby Day which brought 150 students to the California State Capital in Sacramento They didnrsquot stand outside and protest Instead they went inside and met with more than 90 percent of the legislature The group got these officials interested engaged and willing to help By the end of the semester they saved students throughout California $93 million by stopping student fees from being raised and they got $30 million earmarked for student housing

Smithrsquos initial success led to the formation of Mobilizeorg (wwwmobilizeorg) whose now national mission it is to educate empower and inspire young people to increase their civic and political participation The grass roots approach that Mobilzeorg uses is to encourage young people to personally meet with their representative decision makers speak their language and negotiate with them using techniques that are familiar to them The legislative strategy of these youth and their associated success mirrors the approach that NCSG encourages among its own members

BY MARK MCSWEENEY CAEEXECUTIVE DIRECTOR

Perspective

Find Your InspirationldquoWhat you do makes a difference and you have to decide

what kind of difference you want to makerdquo ndash Jane Goodall

A

30 SWEEPING OCTOBER 12

A couple of years ago David Smith explained their success this wayhelliprdquoBecause we start at a place that encourages young people to look inside themselves and then project that image of a better world on our society we are facilitating the use of the most powerful energy we have ndash our passionrdquo

Sparks of inspiration from youth are present all around us We just have to be open to them

As many of you know I have had the joy of being involved with Rotary Internationalrsquos youth exchange program This year marks my eighth year coordinating the outbound recruitment placement and orientation activities for my district Over that time I have had the honor of placing almost 70 high school students into 30 different countries around the world As part of the district team I also have the thrill of having worked closely with at least that many students who have traveled to Indiana from their native countries to experience and learn our relative taste of American culture

Working directly with these teens each year I am in awe of their perspective and enthusiasm and I marvel at their drive determination and overwhelming desire to further develop their appreciation of our world community By the age of 18 these young men and women have experienced more of the world around us than most of us will ever know Yet they continue to explore every opportunity they have to fuel their own passion to learn more For them enough is never enough

Thatrsquos exactly what organizations like the National Chimney Sweep Guild and the Chimney Safety Institute of America think about education The best are never satisfied The best are never done learning The best in our industry belong to the Guild and seek certifications in their field not merely for attainment of the credential but rather to feed their desire to continually learn and continually improve

Whether yoursquove been in this business for thirty days or for thirty years you owe it to yourself and to your customers to pursue every chance you can to keep yourself as professionally and technically tuned as possible As the great Aristotle said ldquoAll men by nature desire knowledgerdquo

And lest you think learning is limited to youth I recently read a quote from the swimming trainer of a 73-year-old woman When speaking of her determination the trainer said that she taught him ldquoThere is no age attached to a student that quest is without a numberrdquo

Companies that truly embrace continuous improvement continuously seek opportunities to improve the way they do business ndash operationally as well as technically Be humble enough to recognize that a better way may exist and challenge yourself to find it

You work hard to produce income for your business Your expenses should reflect your companyrsquos strategies Money can be hard to come by and once you get it you donrsquot want to lose it But a smart

business person knows that putting money back into their business is not losing it itrsquos investing it Best of all itrsquos investing it in you in your business

19th century American explorer Robert Perry said ldquoThe time to prepare for your next expedition is when you have just returned from a successful triprdquo This is certainly the case for the exchange students I work with every day and that perseverance is clearly demonstrated by youth like Craig Kielburger and David Smith I truly believe that all of us adults could benefit from spending more time watching and learning from the youth around us

Find your passion and let it ignite you If your flame starts to flicker look for inspiration around you in perhaps the least likely of places Helen Keller once said ldquoLife is either a daring adventure or nothingrdquo Herersquos to you on your expedition

Until next time I continue to wish you every success

Double Locking CrimpRemains StrongYet Very Flexibl e

With No Memo ry

Strong Triple Locking CrimpHolds T ogether Even OnTough Jobs

Horizontal Sides Of CorrugationOffer Added Strengthamp Flexibility

Manufactured by CHIMNEY TECHNIQUE INC

Chim-Pro Interlock Flex

Chim-Pro Corrugated

Flex

Chim-Pro RigidADDED SAFETY EFFICIENCY AND VALUE

In Which ALL FITTINGS Are Attached With A Band Even The Tee Cap And Elbows Quick amp Simple No Drilling amp Riveting

Featuring

Visit wwwchim-prolinercom for more detailsbull 2000 Industrial Ave bull Sioux Falls SD 57104

1-800-582-1392

OCTOBER 12 SWEEPING 31

Display Ad Index

Darwin Awards

Have you snapped a photo of a peculiar chimney in your area that made you shake your head in disbelief

Send it to Melissa Heeke at mheekencsgorg for publication in Sweeping Or mail it to NCSG 2155 Commercial Drive Plainfield IN 46168

Page Advertiser Phone Email or Website Address

30 Ahrens Chimney Technique 800-582-1392 ahrenschimneyqwestofficenet

21-24 Chimney Safety Institute of America 317-837-5362 wwwcsiaorg

13 Cobra Chimney Caps 888-463-0636 salescobrachimneycom

28 Communications Network Inc 800-875-8118 tkempercomnetmessagecom

9 Copperfield 800-247-3305 wwwcopperfieldcom

ENERVEX Inc 800-255-2923 infochimneyfanscom5

16 Firesafe Industries Inc 800-545-6607 wwwfiresafeinccom

8 Hose Master 800-221-2319 bobdanielshosemastercom

18 ICP 508-695-7000 wwwchimneycapscom

BC Lifetime Chimney Supply LLC 877-234-7473 wwwlifetimechimneysupplycom

7 Lindemann Chimney Company 800-722-7230 wwwlindemannchimneycom

20 Meyer Machine amp Equipment 800-728-3828 wwwmeyermachinecom

6 National Chimney Supply 800-897-8481 wwwnationalchimneysupplycom

11 Olympia Chimney Supply 800-569-1425 wwwolympiachimneycom

32 Orion Safety Products 800-637-7807 wwwchimfexus

4 Sand Hill Wholesale 800-258-5496 wwwsandhillwholesalecom

3 Smoktite 866-439-0069 wwwsmoktitecom

15 Sweeprsquos Choice 866-880-3473 infosweepsamericacom

25 Whitecaps 800-335-2534 wwwwhitecapscom

19 Wohler 978-750-9876 wwwwohlerusacom

What we have here is your basic palm frawn spark arrestor in Logan Heights San Diego CA Unfortunately (or fortunately depending on how I look at it) my job was across the street and I could not investigate further

Submitted by Eron Armour of Armour Chimney Service in San Diego CA

October 19 2012Albany NYCSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

October 22-26 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

October 29 ndash November 1 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 2 2012CSIA Technology Center CSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

November 5- 9 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 12-16 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

Dates amp Events

Please send notice of your events for NCSG Dates amp Events listings at mmcmahonncsgorg for inclusion here in weekly posts to the discussion list and online at wwwNCSGorgdates The event must be considered educational or informative for the industry (sales events and open houses will not be listed)

32 SWEEPING OCTOBER 12

ClassifiedsGotta chimney question Sizing Codes Call Royal Edwards Make Royal your tech department CALL NOW 813-982-0219 for on-call tech support Continuing Education special bonus ndash ask how you can get the Friday morning E-Blast for FREE CALL NOW 813-982-0219

GasVent Software for Sizing Chimneys only $195 Call 1-800-648-9523 for more info and visit wwwelitesoftcom to download a free trial version

Chimney Sweep business for sale iin the Northern Rocky Mountains of New Mexico Services a large area with three ski resorts in the service area Equipment and signed three year contracts goes with the business Business is well established For pricing and other info please email your questions to ridgeriders1gmailcom

CLASSIFIED ADS FREE FOR NCSG MEMBERSMemberscanrunone35wordclassifiedfreeeachyearRegularlyclassifiedadsare$2wordor$1wordforNCSGmembersClassifiedadsarenon-commissionableandmustbe pre-paid To place a classified ad please contact Megan McMahon at mmcmahonncsgorg or (317) 837-1500

The Original Chimney

Fire Extinguisher

Tested amp Proven to Quickly amp Safely

Extinguish Chimney Fires

u DisplayerShipper Holds 8 Individually

Packed Chimfex

u Available in English-French Packaging

for Canadian Market

ORION SAFETY PRODUCTSEASTON MD 21601

MADE IN USA

This device is not approved or permissible for use as an alternative for fire

extinguishers in any building where fire extinguishers are required by law ordinance

or fire marshal regulation

ORDER NOW FOR QUICK DELIVERY

CALL YOUR LOCAL DISTRIBUTOR OR CALL US AT

800-637-7807VISIT OUR WEBSITE AT

WWWCHIMFEXUSCOM

Your Source for SAFETY InformationNFPA Public Education Division bull 1 Batterymarch Park Quincy MA 02169 wwwnfpaorgeducation

Carbon

Often called the silent killer carbon monoxide is an invisible odorless colorless gas created when fuels (such as gasoline wood coal natural gas propane oil and methane) burn incompletely In the home heating and cooking equipment that burn fuel can be sources of carbon monoxide

FACTSbull A person can be poisoned

by a small amount of CO over a longer period of time or by a large amount of CO over a shorter amount of time

bull In 2005 US fire departments responded to an estimated 61100 non-fire CO incidents in which carbon monoxide was found or an average of seven calls per hour

KKK CO alarms should be installed in a central location outside each sleeping area and on every level of the home and in other locations where required by applicable laws codes or standards For the best protection interconnect all CO alarms throughout the home When one sounds they all sound

KKK Follow the manufacturerrsquos instructions for placement and mounting height

KKK Choose a CO alarm that has the label of a recognized testing laboratory

KKK Call your local fire departmentrsquos non-emergency number to find out what number to call if the CO alarm sounds

KKK Test CO alarms at least once a month replace them according to the manufacturerrsquos instructions

KKK If the audible trouble signal sounds check for low batteries If the battery is low replace it If it still sounds call the fire department

KKK If the CO alarm sounds immediately move to a fresh air location outdoors or by an open window or door Make sure everyone inside the home is accounted for Call for help from a fresh air location and stay there until emergency personnel

KKK If you need to warm a vehicle remove it from the garage immediately after starting it Do not run a vehicle or other fueled engine or motor indoors even if garage doors are open Make sure the exhaust pipe of a running vehicle is not covered with snow

KKK During and after a snowstorm make sure vents for the dryer furnace stove and fireplace are clear of snow build-up

KKK A generator should be used in a well-ventilated location outdoors away from windows doors and vent openings

KKK Gas or charcoal grills can produce CO mdash only use outside

HOMEHEATINGEQUIPMENTHave fuel-burning heating equipment and chimneys inspected by a professional every year before cold weather sets in When using a fireplace open the flue for adequate ventilation Never use your oven to heat your home

MonoxideCarbonMonoxide

SafetySafety

NCSG Innovation 2013 Convention and Trade Show Hotel reservations are now being accepted for NCSG Innovation 2013 at Chateau on the Lake in Branson MO April 4-7 2013 Just call 1-888-333-LAKE (5253) and mention that yoursquore with the National Chimney Sweep Guild to lock in rates starting at $129 for a mountain view and $134 for a lake view

Get ready for some RampR Yoursquore earned it

National Chimney Sweep Guild2155 Commercial DrivePlainfield IN 46168

1209

CALL 877234PIPE

CHIMNEY LINER KIT SPECIALBUY 2 LINER KITSGET 1 FREELiner kit special offer valid on your first order only

Single Wall 316L 6 times 25 $24500Single Wall 316L 6 times 35 $28500Smooth Wall 316L 6 times 25 $28250Smooth Wall 316L 6 times 35 $33749

QUALITY bull PRICE bull SERVICE

New Customer Special

20 OFF ALLCUSTOM ORDERS

Visit our websitewwwLifetimeChimneySupplycom

FREESHIPPINGWITH YOUR KITPURCHASE

Page 29: October 2012

28 SWEEPING OCTOBER 12

hellip when opportunity calls we answer 1-800-875-8118

wwwcomnetmessagecom

Benefits of Answering Service

Award Winning Telephone Agents

Never Miss A Call

Better Time Management

Appointment Scheduling

Affordable

Member Get a Member ProgramGuidelines for IndividualsDid you know that by promoting membership in the NCSG you help the

Guild meet its goals AND you will reap rewards too To take advantage

of potential savings on your next NCSG dues simply visit wwwNCSGorg

to obtain a copy of the membership application form Make sure you put

your name under Item 2 ldquoWho referred you to the NCSGrdquo OR you may

send an email to dcorneliusncsgorg and request that NCSG membership

information be sent on your behalf to people who should join Please

provide the complete contact information ie name address telephone

number and email address if available

Your participation in the Member-Get-A-Member program helps

strengthen the Guildrsquos membership and allows you to win too

bull You get $5000 off membership dues for each new member

(1-4 new members)

bull You get Free membership Dues (equal to 1 year) when you recruit

5+ new members

Save some money on your next NCSG dues by simply promoting

membership in the NCSG at every opportunity you havet

NCSG Membership Referral Reward Guidelines for Non-ProfitsEffective 912012

Your non-profit can benefit when new NCSG Members mention your

organization under Item 2 ldquoWho referred you to the NCSGrdquo on the NCSG

membership application or you may send an email to membership

ncsgorg and request that NCSG membership information be sent on your

behalf to companies who should join Please provide the complete contact

information ie name address telephone number and email address if

available

Eligible Organizations Non-profit organizations (ie State and Regional

Chimney Sweep Guilds HPBA Affiliates)

Referral Reward $100 per New NCSG Voting or Dual Member

Reward Earned Upon receipt of NCSG membership application and

payment (full or first installment)

Reward Paid Paid to the organization within 10 business days of receipt of

membership application and payment

New Member - Has not been a member of the NCSG for at least two (2) years

Refer New Members and Be Rewarded

OCTOBER 12 SWEEPING 29

few years ago I wrote an article about being inspired by our youth Looking at the world around us the challenges we tend to let bog us down domestically as well as around the globe I thought it might be worth sharing some of that information again After all you

donrsquot have to have children of your own to appreciate the immense impact they have had are having and will have on our world If you ever take a moment to look around and notice the influence and passion of our youth you canrsquot help but be motivated by their drive

Sure kids can be a challenge (then again so can adults) but itrsquos often in their inhibitions that they discover a potential that as adults we often forget If we just take a step back from our frustration there is a lot of inspiration we can take from the youth of this world

In 1995 twelve year old Craig Keilburger was distracted during his morning breakfast on his way to the comics section of the newspaper He didnrsquot make it past the first page as he was lured into an article about the exploitation of child labor in Asia He was moved to research the situation and as he did he became increasingly self-motivated to do something about a growing problem throughout the world

Craig asked for some volunteers at school and eleven hands went up As simply as that Free the Children was formed with the passion of twelve 12-year-olds Today a handful of Nobel Peace Prize nominations later Free the Children is the worldrsquos largest network of children helping children through education More than one million youth have been involved in their programs in more than 45 countries These ldquokidsrdquo have built over 450 schools delivered more than 200000 school and health kits to students shipped more than 11 million dollars in medical supplies lobbied corporations to adopt

standard labeling for child-labor free products and improved water and sanitation conditions around the world And thatrsquos just the tip of the iceberg Visit wwwfreethechildrencom to learn more about the inspired commitment of these youth

David B Smith a college student at the University of California-Berkeley was motivated by his own personal struggles and those of his friends Concerned with the local issue of the rising costs of tuition and the lack of affordable housing near campus he formed a group to see what they could do about it Their approach was not to complain and protest but rather to work within the system to affect change

Within the year the group organized the first-ever Cal Lobby Day which brought 150 students to the California State Capital in Sacramento They didnrsquot stand outside and protest Instead they went inside and met with more than 90 percent of the legislature The group got these officials interested engaged and willing to help By the end of the semester they saved students throughout California $93 million by stopping student fees from being raised and they got $30 million earmarked for student housing

Smithrsquos initial success led to the formation of Mobilizeorg (wwwmobilizeorg) whose now national mission it is to educate empower and inspire young people to increase their civic and political participation The grass roots approach that Mobilzeorg uses is to encourage young people to personally meet with their representative decision makers speak their language and negotiate with them using techniques that are familiar to them The legislative strategy of these youth and their associated success mirrors the approach that NCSG encourages among its own members

BY MARK MCSWEENEY CAEEXECUTIVE DIRECTOR

Perspective

Find Your InspirationldquoWhat you do makes a difference and you have to decide

what kind of difference you want to makerdquo ndash Jane Goodall

A

30 SWEEPING OCTOBER 12

A couple of years ago David Smith explained their success this wayhelliprdquoBecause we start at a place that encourages young people to look inside themselves and then project that image of a better world on our society we are facilitating the use of the most powerful energy we have ndash our passionrdquo

Sparks of inspiration from youth are present all around us We just have to be open to them

As many of you know I have had the joy of being involved with Rotary Internationalrsquos youth exchange program This year marks my eighth year coordinating the outbound recruitment placement and orientation activities for my district Over that time I have had the honor of placing almost 70 high school students into 30 different countries around the world As part of the district team I also have the thrill of having worked closely with at least that many students who have traveled to Indiana from their native countries to experience and learn our relative taste of American culture

Working directly with these teens each year I am in awe of their perspective and enthusiasm and I marvel at their drive determination and overwhelming desire to further develop their appreciation of our world community By the age of 18 these young men and women have experienced more of the world around us than most of us will ever know Yet they continue to explore every opportunity they have to fuel their own passion to learn more For them enough is never enough

Thatrsquos exactly what organizations like the National Chimney Sweep Guild and the Chimney Safety Institute of America think about education The best are never satisfied The best are never done learning The best in our industry belong to the Guild and seek certifications in their field not merely for attainment of the credential but rather to feed their desire to continually learn and continually improve

Whether yoursquove been in this business for thirty days or for thirty years you owe it to yourself and to your customers to pursue every chance you can to keep yourself as professionally and technically tuned as possible As the great Aristotle said ldquoAll men by nature desire knowledgerdquo

And lest you think learning is limited to youth I recently read a quote from the swimming trainer of a 73-year-old woman When speaking of her determination the trainer said that she taught him ldquoThere is no age attached to a student that quest is without a numberrdquo

Companies that truly embrace continuous improvement continuously seek opportunities to improve the way they do business ndash operationally as well as technically Be humble enough to recognize that a better way may exist and challenge yourself to find it

You work hard to produce income for your business Your expenses should reflect your companyrsquos strategies Money can be hard to come by and once you get it you donrsquot want to lose it But a smart

business person knows that putting money back into their business is not losing it itrsquos investing it Best of all itrsquos investing it in you in your business

19th century American explorer Robert Perry said ldquoThe time to prepare for your next expedition is when you have just returned from a successful triprdquo This is certainly the case for the exchange students I work with every day and that perseverance is clearly demonstrated by youth like Craig Kielburger and David Smith I truly believe that all of us adults could benefit from spending more time watching and learning from the youth around us

Find your passion and let it ignite you If your flame starts to flicker look for inspiration around you in perhaps the least likely of places Helen Keller once said ldquoLife is either a daring adventure or nothingrdquo Herersquos to you on your expedition

Until next time I continue to wish you every success

Double Locking CrimpRemains StrongYet Very Flexibl e

With No Memo ry

Strong Triple Locking CrimpHolds T ogether Even OnTough Jobs

Horizontal Sides Of CorrugationOffer Added Strengthamp Flexibility

Manufactured by CHIMNEY TECHNIQUE INC

Chim-Pro Interlock Flex

Chim-Pro Corrugated

Flex

Chim-Pro RigidADDED SAFETY EFFICIENCY AND VALUE

In Which ALL FITTINGS Are Attached With A Band Even The Tee Cap And Elbows Quick amp Simple No Drilling amp Riveting

Featuring

Visit wwwchim-prolinercom for more detailsbull 2000 Industrial Ave bull Sioux Falls SD 57104

1-800-582-1392

OCTOBER 12 SWEEPING 31

Display Ad Index

Darwin Awards

Have you snapped a photo of a peculiar chimney in your area that made you shake your head in disbelief

Send it to Melissa Heeke at mheekencsgorg for publication in Sweeping Or mail it to NCSG 2155 Commercial Drive Plainfield IN 46168

Page Advertiser Phone Email or Website Address

30 Ahrens Chimney Technique 800-582-1392 ahrenschimneyqwestofficenet

21-24 Chimney Safety Institute of America 317-837-5362 wwwcsiaorg

13 Cobra Chimney Caps 888-463-0636 salescobrachimneycom

28 Communications Network Inc 800-875-8118 tkempercomnetmessagecom

9 Copperfield 800-247-3305 wwwcopperfieldcom

ENERVEX Inc 800-255-2923 infochimneyfanscom5

16 Firesafe Industries Inc 800-545-6607 wwwfiresafeinccom

8 Hose Master 800-221-2319 bobdanielshosemastercom

18 ICP 508-695-7000 wwwchimneycapscom

BC Lifetime Chimney Supply LLC 877-234-7473 wwwlifetimechimneysupplycom

7 Lindemann Chimney Company 800-722-7230 wwwlindemannchimneycom

20 Meyer Machine amp Equipment 800-728-3828 wwwmeyermachinecom

6 National Chimney Supply 800-897-8481 wwwnationalchimneysupplycom

11 Olympia Chimney Supply 800-569-1425 wwwolympiachimneycom

32 Orion Safety Products 800-637-7807 wwwchimfexus

4 Sand Hill Wholesale 800-258-5496 wwwsandhillwholesalecom

3 Smoktite 866-439-0069 wwwsmoktitecom

15 Sweeprsquos Choice 866-880-3473 infosweepsamericacom

25 Whitecaps 800-335-2534 wwwwhitecapscom

19 Wohler 978-750-9876 wwwwohlerusacom

What we have here is your basic palm frawn spark arrestor in Logan Heights San Diego CA Unfortunately (or fortunately depending on how I look at it) my job was across the street and I could not investigate further

Submitted by Eron Armour of Armour Chimney Service in San Diego CA

October 19 2012Albany NYCSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

October 22-26 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

October 29 ndash November 1 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 2 2012CSIA Technology Center CSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

November 5- 9 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 12-16 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

Dates amp Events

Please send notice of your events for NCSG Dates amp Events listings at mmcmahonncsgorg for inclusion here in weekly posts to the discussion list and online at wwwNCSGorgdates The event must be considered educational or informative for the industry (sales events and open houses will not be listed)

32 SWEEPING OCTOBER 12

ClassifiedsGotta chimney question Sizing Codes Call Royal Edwards Make Royal your tech department CALL NOW 813-982-0219 for on-call tech support Continuing Education special bonus ndash ask how you can get the Friday morning E-Blast for FREE CALL NOW 813-982-0219

GasVent Software for Sizing Chimneys only $195 Call 1-800-648-9523 for more info and visit wwwelitesoftcom to download a free trial version

Chimney Sweep business for sale iin the Northern Rocky Mountains of New Mexico Services a large area with three ski resorts in the service area Equipment and signed three year contracts goes with the business Business is well established For pricing and other info please email your questions to ridgeriders1gmailcom

CLASSIFIED ADS FREE FOR NCSG MEMBERSMemberscanrunone35wordclassifiedfreeeachyearRegularlyclassifiedadsare$2wordor$1wordforNCSGmembersClassifiedadsarenon-commissionableandmustbe pre-paid To place a classified ad please contact Megan McMahon at mmcmahonncsgorg or (317) 837-1500

The Original Chimney

Fire Extinguisher

Tested amp Proven to Quickly amp Safely

Extinguish Chimney Fires

u DisplayerShipper Holds 8 Individually

Packed Chimfex

u Available in English-French Packaging

for Canadian Market

ORION SAFETY PRODUCTSEASTON MD 21601

MADE IN USA

This device is not approved or permissible for use as an alternative for fire

extinguishers in any building where fire extinguishers are required by law ordinance

or fire marshal regulation

ORDER NOW FOR QUICK DELIVERY

CALL YOUR LOCAL DISTRIBUTOR OR CALL US AT

800-637-7807VISIT OUR WEBSITE AT

WWWCHIMFEXUSCOM

Your Source for SAFETY InformationNFPA Public Education Division bull 1 Batterymarch Park Quincy MA 02169 wwwnfpaorgeducation

Carbon

Often called the silent killer carbon monoxide is an invisible odorless colorless gas created when fuels (such as gasoline wood coal natural gas propane oil and methane) burn incompletely In the home heating and cooking equipment that burn fuel can be sources of carbon monoxide

FACTSbull A person can be poisoned

by a small amount of CO over a longer period of time or by a large amount of CO over a shorter amount of time

bull In 2005 US fire departments responded to an estimated 61100 non-fire CO incidents in which carbon monoxide was found or an average of seven calls per hour

KKK CO alarms should be installed in a central location outside each sleeping area and on every level of the home and in other locations where required by applicable laws codes or standards For the best protection interconnect all CO alarms throughout the home When one sounds they all sound

KKK Follow the manufacturerrsquos instructions for placement and mounting height

KKK Choose a CO alarm that has the label of a recognized testing laboratory

KKK Call your local fire departmentrsquos non-emergency number to find out what number to call if the CO alarm sounds

KKK Test CO alarms at least once a month replace them according to the manufacturerrsquos instructions

KKK If the audible trouble signal sounds check for low batteries If the battery is low replace it If it still sounds call the fire department

KKK If the CO alarm sounds immediately move to a fresh air location outdoors or by an open window or door Make sure everyone inside the home is accounted for Call for help from a fresh air location and stay there until emergency personnel

KKK If you need to warm a vehicle remove it from the garage immediately after starting it Do not run a vehicle or other fueled engine or motor indoors even if garage doors are open Make sure the exhaust pipe of a running vehicle is not covered with snow

KKK During and after a snowstorm make sure vents for the dryer furnace stove and fireplace are clear of snow build-up

KKK A generator should be used in a well-ventilated location outdoors away from windows doors and vent openings

KKK Gas or charcoal grills can produce CO mdash only use outside

HOMEHEATINGEQUIPMENTHave fuel-burning heating equipment and chimneys inspected by a professional every year before cold weather sets in When using a fireplace open the flue for adequate ventilation Never use your oven to heat your home

MonoxideCarbonMonoxide

SafetySafety

NCSG Innovation 2013 Convention and Trade Show Hotel reservations are now being accepted for NCSG Innovation 2013 at Chateau on the Lake in Branson MO April 4-7 2013 Just call 1-888-333-LAKE (5253) and mention that yoursquore with the National Chimney Sweep Guild to lock in rates starting at $129 for a mountain view and $134 for a lake view

Get ready for some RampR Yoursquore earned it

National Chimney Sweep Guild2155 Commercial DrivePlainfield IN 46168

1209

CALL 877234PIPE

CHIMNEY LINER KIT SPECIALBUY 2 LINER KITSGET 1 FREELiner kit special offer valid on your first order only

Single Wall 316L 6 times 25 $24500Single Wall 316L 6 times 35 $28500Smooth Wall 316L 6 times 25 $28250Smooth Wall 316L 6 times 35 $33749

QUALITY bull PRICE bull SERVICE

New Customer Special

20 OFF ALLCUSTOM ORDERS

Visit our websitewwwLifetimeChimneySupplycom

FREESHIPPINGWITH YOUR KITPURCHASE

Page 30: October 2012

OCTOBER 12 SWEEPING 29

few years ago I wrote an article about being inspired by our youth Looking at the world around us the challenges we tend to let bog us down domestically as well as around the globe I thought it might be worth sharing some of that information again After all you

donrsquot have to have children of your own to appreciate the immense impact they have had are having and will have on our world If you ever take a moment to look around and notice the influence and passion of our youth you canrsquot help but be motivated by their drive

Sure kids can be a challenge (then again so can adults) but itrsquos often in their inhibitions that they discover a potential that as adults we often forget If we just take a step back from our frustration there is a lot of inspiration we can take from the youth of this world

In 1995 twelve year old Craig Keilburger was distracted during his morning breakfast on his way to the comics section of the newspaper He didnrsquot make it past the first page as he was lured into an article about the exploitation of child labor in Asia He was moved to research the situation and as he did he became increasingly self-motivated to do something about a growing problem throughout the world

Craig asked for some volunteers at school and eleven hands went up As simply as that Free the Children was formed with the passion of twelve 12-year-olds Today a handful of Nobel Peace Prize nominations later Free the Children is the worldrsquos largest network of children helping children through education More than one million youth have been involved in their programs in more than 45 countries These ldquokidsrdquo have built over 450 schools delivered more than 200000 school and health kits to students shipped more than 11 million dollars in medical supplies lobbied corporations to adopt

standard labeling for child-labor free products and improved water and sanitation conditions around the world And thatrsquos just the tip of the iceberg Visit wwwfreethechildrencom to learn more about the inspired commitment of these youth

David B Smith a college student at the University of California-Berkeley was motivated by his own personal struggles and those of his friends Concerned with the local issue of the rising costs of tuition and the lack of affordable housing near campus he formed a group to see what they could do about it Their approach was not to complain and protest but rather to work within the system to affect change

Within the year the group organized the first-ever Cal Lobby Day which brought 150 students to the California State Capital in Sacramento They didnrsquot stand outside and protest Instead they went inside and met with more than 90 percent of the legislature The group got these officials interested engaged and willing to help By the end of the semester they saved students throughout California $93 million by stopping student fees from being raised and they got $30 million earmarked for student housing

Smithrsquos initial success led to the formation of Mobilizeorg (wwwmobilizeorg) whose now national mission it is to educate empower and inspire young people to increase their civic and political participation The grass roots approach that Mobilzeorg uses is to encourage young people to personally meet with their representative decision makers speak their language and negotiate with them using techniques that are familiar to them The legislative strategy of these youth and their associated success mirrors the approach that NCSG encourages among its own members

BY MARK MCSWEENEY CAEEXECUTIVE DIRECTOR

Perspective

Find Your InspirationldquoWhat you do makes a difference and you have to decide

what kind of difference you want to makerdquo ndash Jane Goodall

A

30 SWEEPING OCTOBER 12

A couple of years ago David Smith explained their success this wayhelliprdquoBecause we start at a place that encourages young people to look inside themselves and then project that image of a better world on our society we are facilitating the use of the most powerful energy we have ndash our passionrdquo

Sparks of inspiration from youth are present all around us We just have to be open to them

As many of you know I have had the joy of being involved with Rotary Internationalrsquos youth exchange program This year marks my eighth year coordinating the outbound recruitment placement and orientation activities for my district Over that time I have had the honor of placing almost 70 high school students into 30 different countries around the world As part of the district team I also have the thrill of having worked closely with at least that many students who have traveled to Indiana from their native countries to experience and learn our relative taste of American culture

Working directly with these teens each year I am in awe of their perspective and enthusiasm and I marvel at their drive determination and overwhelming desire to further develop their appreciation of our world community By the age of 18 these young men and women have experienced more of the world around us than most of us will ever know Yet they continue to explore every opportunity they have to fuel their own passion to learn more For them enough is never enough

Thatrsquos exactly what organizations like the National Chimney Sweep Guild and the Chimney Safety Institute of America think about education The best are never satisfied The best are never done learning The best in our industry belong to the Guild and seek certifications in their field not merely for attainment of the credential but rather to feed their desire to continually learn and continually improve

Whether yoursquove been in this business for thirty days or for thirty years you owe it to yourself and to your customers to pursue every chance you can to keep yourself as professionally and technically tuned as possible As the great Aristotle said ldquoAll men by nature desire knowledgerdquo

And lest you think learning is limited to youth I recently read a quote from the swimming trainer of a 73-year-old woman When speaking of her determination the trainer said that she taught him ldquoThere is no age attached to a student that quest is without a numberrdquo

Companies that truly embrace continuous improvement continuously seek opportunities to improve the way they do business ndash operationally as well as technically Be humble enough to recognize that a better way may exist and challenge yourself to find it

You work hard to produce income for your business Your expenses should reflect your companyrsquos strategies Money can be hard to come by and once you get it you donrsquot want to lose it But a smart

business person knows that putting money back into their business is not losing it itrsquos investing it Best of all itrsquos investing it in you in your business

19th century American explorer Robert Perry said ldquoThe time to prepare for your next expedition is when you have just returned from a successful triprdquo This is certainly the case for the exchange students I work with every day and that perseverance is clearly demonstrated by youth like Craig Kielburger and David Smith I truly believe that all of us adults could benefit from spending more time watching and learning from the youth around us

Find your passion and let it ignite you If your flame starts to flicker look for inspiration around you in perhaps the least likely of places Helen Keller once said ldquoLife is either a daring adventure or nothingrdquo Herersquos to you on your expedition

Until next time I continue to wish you every success

Double Locking CrimpRemains StrongYet Very Flexibl e

With No Memo ry

Strong Triple Locking CrimpHolds T ogether Even OnTough Jobs

Horizontal Sides Of CorrugationOffer Added Strengthamp Flexibility

Manufactured by CHIMNEY TECHNIQUE INC

Chim-Pro Interlock Flex

Chim-Pro Corrugated

Flex

Chim-Pro RigidADDED SAFETY EFFICIENCY AND VALUE

In Which ALL FITTINGS Are Attached With A Band Even The Tee Cap And Elbows Quick amp Simple No Drilling amp Riveting

Featuring

Visit wwwchim-prolinercom for more detailsbull 2000 Industrial Ave bull Sioux Falls SD 57104

1-800-582-1392

OCTOBER 12 SWEEPING 31

Display Ad Index

Darwin Awards

Have you snapped a photo of a peculiar chimney in your area that made you shake your head in disbelief

Send it to Melissa Heeke at mheekencsgorg for publication in Sweeping Or mail it to NCSG 2155 Commercial Drive Plainfield IN 46168

Page Advertiser Phone Email or Website Address

30 Ahrens Chimney Technique 800-582-1392 ahrenschimneyqwestofficenet

21-24 Chimney Safety Institute of America 317-837-5362 wwwcsiaorg

13 Cobra Chimney Caps 888-463-0636 salescobrachimneycom

28 Communications Network Inc 800-875-8118 tkempercomnetmessagecom

9 Copperfield 800-247-3305 wwwcopperfieldcom

ENERVEX Inc 800-255-2923 infochimneyfanscom5

16 Firesafe Industries Inc 800-545-6607 wwwfiresafeinccom

8 Hose Master 800-221-2319 bobdanielshosemastercom

18 ICP 508-695-7000 wwwchimneycapscom

BC Lifetime Chimney Supply LLC 877-234-7473 wwwlifetimechimneysupplycom

7 Lindemann Chimney Company 800-722-7230 wwwlindemannchimneycom

20 Meyer Machine amp Equipment 800-728-3828 wwwmeyermachinecom

6 National Chimney Supply 800-897-8481 wwwnationalchimneysupplycom

11 Olympia Chimney Supply 800-569-1425 wwwolympiachimneycom

32 Orion Safety Products 800-637-7807 wwwchimfexus

4 Sand Hill Wholesale 800-258-5496 wwwsandhillwholesalecom

3 Smoktite 866-439-0069 wwwsmoktitecom

15 Sweeprsquos Choice 866-880-3473 infosweepsamericacom

25 Whitecaps 800-335-2534 wwwwhitecapscom

19 Wohler 978-750-9876 wwwwohlerusacom

What we have here is your basic palm frawn spark arrestor in Logan Heights San Diego CA Unfortunately (or fortunately depending on how I look at it) my job was across the street and I could not investigate further

Submitted by Eron Armour of Armour Chimney Service in San Diego CA

October 19 2012Albany NYCSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

October 22-26 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

October 29 ndash November 1 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 2 2012CSIA Technology Center CSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

November 5- 9 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 12-16 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

Dates amp Events

Please send notice of your events for NCSG Dates amp Events listings at mmcmahonncsgorg for inclusion here in weekly posts to the discussion list and online at wwwNCSGorgdates The event must be considered educational or informative for the industry (sales events and open houses will not be listed)

32 SWEEPING OCTOBER 12

ClassifiedsGotta chimney question Sizing Codes Call Royal Edwards Make Royal your tech department CALL NOW 813-982-0219 for on-call tech support Continuing Education special bonus ndash ask how you can get the Friday morning E-Blast for FREE CALL NOW 813-982-0219

GasVent Software for Sizing Chimneys only $195 Call 1-800-648-9523 for more info and visit wwwelitesoftcom to download a free trial version

Chimney Sweep business for sale iin the Northern Rocky Mountains of New Mexico Services a large area with three ski resorts in the service area Equipment and signed three year contracts goes with the business Business is well established For pricing and other info please email your questions to ridgeriders1gmailcom

CLASSIFIED ADS FREE FOR NCSG MEMBERSMemberscanrunone35wordclassifiedfreeeachyearRegularlyclassifiedadsare$2wordor$1wordforNCSGmembersClassifiedadsarenon-commissionableandmustbe pre-paid To place a classified ad please contact Megan McMahon at mmcmahonncsgorg or (317) 837-1500

The Original Chimney

Fire Extinguisher

Tested amp Proven to Quickly amp Safely

Extinguish Chimney Fires

u DisplayerShipper Holds 8 Individually

Packed Chimfex

u Available in English-French Packaging

for Canadian Market

ORION SAFETY PRODUCTSEASTON MD 21601

MADE IN USA

This device is not approved or permissible for use as an alternative for fire

extinguishers in any building where fire extinguishers are required by law ordinance

or fire marshal regulation

ORDER NOW FOR QUICK DELIVERY

CALL YOUR LOCAL DISTRIBUTOR OR CALL US AT

800-637-7807VISIT OUR WEBSITE AT

WWWCHIMFEXUSCOM

Your Source for SAFETY InformationNFPA Public Education Division bull 1 Batterymarch Park Quincy MA 02169 wwwnfpaorgeducation

Carbon

Often called the silent killer carbon monoxide is an invisible odorless colorless gas created when fuels (such as gasoline wood coal natural gas propane oil and methane) burn incompletely In the home heating and cooking equipment that burn fuel can be sources of carbon monoxide

FACTSbull A person can be poisoned

by a small amount of CO over a longer period of time or by a large amount of CO over a shorter amount of time

bull In 2005 US fire departments responded to an estimated 61100 non-fire CO incidents in which carbon monoxide was found or an average of seven calls per hour

KKK CO alarms should be installed in a central location outside each sleeping area and on every level of the home and in other locations where required by applicable laws codes or standards For the best protection interconnect all CO alarms throughout the home When one sounds they all sound

KKK Follow the manufacturerrsquos instructions for placement and mounting height

KKK Choose a CO alarm that has the label of a recognized testing laboratory

KKK Call your local fire departmentrsquos non-emergency number to find out what number to call if the CO alarm sounds

KKK Test CO alarms at least once a month replace them according to the manufacturerrsquos instructions

KKK If the audible trouble signal sounds check for low batteries If the battery is low replace it If it still sounds call the fire department

KKK If the CO alarm sounds immediately move to a fresh air location outdoors or by an open window or door Make sure everyone inside the home is accounted for Call for help from a fresh air location and stay there until emergency personnel

KKK If you need to warm a vehicle remove it from the garage immediately after starting it Do not run a vehicle or other fueled engine or motor indoors even if garage doors are open Make sure the exhaust pipe of a running vehicle is not covered with snow

KKK During and after a snowstorm make sure vents for the dryer furnace stove and fireplace are clear of snow build-up

KKK A generator should be used in a well-ventilated location outdoors away from windows doors and vent openings

KKK Gas or charcoal grills can produce CO mdash only use outside

HOMEHEATINGEQUIPMENTHave fuel-burning heating equipment and chimneys inspected by a professional every year before cold weather sets in When using a fireplace open the flue for adequate ventilation Never use your oven to heat your home

MonoxideCarbonMonoxide

SafetySafety

NCSG Innovation 2013 Convention and Trade Show Hotel reservations are now being accepted for NCSG Innovation 2013 at Chateau on the Lake in Branson MO April 4-7 2013 Just call 1-888-333-LAKE (5253) and mention that yoursquore with the National Chimney Sweep Guild to lock in rates starting at $129 for a mountain view and $134 for a lake view

Get ready for some RampR Yoursquore earned it

National Chimney Sweep Guild2155 Commercial DrivePlainfield IN 46168

1209

CALL 877234PIPE

CHIMNEY LINER KIT SPECIALBUY 2 LINER KITSGET 1 FREELiner kit special offer valid on your first order only

Single Wall 316L 6 times 25 $24500Single Wall 316L 6 times 35 $28500Smooth Wall 316L 6 times 25 $28250Smooth Wall 316L 6 times 35 $33749

QUALITY bull PRICE bull SERVICE

New Customer Special

20 OFF ALLCUSTOM ORDERS

Visit our websitewwwLifetimeChimneySupplycom

FREESHIPPINGWITH YOUR KITPURCHASE

Page 31: October 2012

30 SWEEPING OCTOBER 12

A couple of years ago David Smith explained their success this wayhelliprdquoBecause we start at a place that encourages young people to look inside themselves and then project that image of a better world on our society we are facilitating the use of the most powerful energy we have ndash our passionrdquo

Sparks of inspiration from youth are present all around us We just have to be open to them

As many of you know I have had the joy of being involved with Rotary Internationalrsquos youth exchange program This year marks my eighth year coordinating the outbound recruitment placement and orientation activities for my district Over that time I have had the honor of placing almost 70 high school students into 30 different countries around the world As part of the district team I also have the thrill of having worked closely with at least that many students who have traveled to Indiana from their native countries to experience and learn our relative taste of American culture

Working directly with these teens each year I am in awe of their perspective and enthusiasm and I marvel at their drive determination and overwhelming desire to further develop their appreciation of our world community By the age of 18 these young men and women have experienced more of the world around us than most of us will ever know Yet they continue to explore every opportunity they have to fuel their own passion to learn more For them enough is never enough

Thatrsquos exactly what organizations like the National Chimney Sweep Guild and the Chimney Safety Institute of America think about education The best are never satisfied The best are never done learning The best in our industry belong to the Guild and seek certifications in their field not merely for attainment of the credential but rather to feed their desire to continually learn and continually improve

Whether yoursquove been in this business for thirty days or for thirty years you owe it to yourself and to your customers to pursue every chance you can to keep yourself as professionally and technically tuned as possible As the great Aristotle said ldquoAll men by nature desire knowledgerdquo

And lest you think learning is limited to youth I recently read a quote from the swimming trainer of a 73-year-old woman When speaking of her determination the trainer said that she taught him ldquoThere is no age attached to a student that quest is without a numberrdquo

Companies that truly embrace continuous improvement continuously seek opportunities to improve the way they do business ndash operationally as well as technically Be humble enough to recognize that a better way may exist and challenge yourself to find it

You work hard to produce income for your business Your expenses should reflect your companyrsquos strategies Money can be hard to come by and once you get it you donrsquot want to lose it But a smart

business person knows that putting money back into their business is not losing it itrsquos investing it Best of all itrsquos investing it in you in your business

19th century American explorer Robert Perry said ldquoThe time to prepare for your next expedition is when you have just returned from a successful triprdquo This is certainly the case for the exchange students I work with every day and that perseverance is clearly demonstrated by youth like Craig Kielburger and David Smith I truly believe that all of us adults could benefit from spending more time watching and learning from the youth around us

Find your passion and let it ignite you If your flame starts to flicker look for inspiration around you in perhaps the least likely of places Helen Keller once said ldquoLife is either a daring adventure or nothingrdquo Herersquos to you on your expedition

Until next time I continue to wish you every success

Double Locking CrimpRemains StrongYet Very Flexibl e

With No Memo ry

Strong Triple Locking CrimpHolds T ogether Even OnTough Jobs

Horizontal Sides Of CorrugationOffer Added Strengthamp Flexibility

Manufactured by CHIMNEY TECHNIQUE INC

Chim-Pro Interlock Flex

Chim-Pro Corrugated

Flex

Chim-Pro RigidADDED SAFETY EFFICIENCY AND VALUE

In Which ALL FITTINGS Are Attached With A Band Even The Tee Cap And Elbows Quick amp Simple No Drilling amp Riveting

Featuring

Visit wwwchim-prolinercom for more detailsbull 2000 Industrial Ave bull Sioux Falls SD 57104

1-800-582-1392

OCTOBER 12 SWEEPING 31

Display Ad Index

Darwin Awards

Have you snapped a photo of a peculiar chimney in your area that made you shake your head in disbelief

Send it to Melissa Heeke at mheekencsgorg for publication in Sweeping Or mail it to NCSG 2155 Commercial Drive Plainfield IN 46168

Page Advertiser Phone Email or Website Address

30 Ahrens Chimney Technique 800-582-1392 ahrenschimneyqwestofficenet

21-24 Chimney Safety Institute of America 317-837-5362 wwwcsiaorg

13 Cobra Chimney Caps 888-463-0636 salescobrachimneycom

28 Communications Network Inc 800-875-8118 tkempercomnetmessagecom

9 Copperfield 800-247-3305 wwwcopperfieldcom

ENERVEX Inc 800-255-2923 infochimneyfanscom5

16 Firesafe Industries Inc 800-545-6607 wwwfiresafeinccom

8 Hose Master 800-221-2319 bobdanielshosemastercom

18 ICP 508-695-7000 wwwchimneycapscom

BC Lifetime Chimney Supply LLC 877-234-7473 wwwlifetimechimneysupplycom

7 Lindemann Chimney Company 800-722-7230 wwwlindemannchimneycom

20 Meyer Machine amp Equipment 800-728-3828 wwwmeyermachinecom

6 National Chimney Supply 800-897-8481 wwwnationalchimneysupplycom

11 Olympia Chimney Supply 800-569-1425 wwwolympiachimneycom

32 Orion Safety Products 800-637-7807 wwwchimfexus

4 Sand Hill Wholesale 800-258-5496 wwwsandhillwholesalecom

3 Smoktite 866-439-0069 wwwsmoktitecom

15 Sweeprsquos Choice 866-880-3473 infosweepsamericacom

25 Whitecaps 800-335-2534 wwwwhitecapscom

19 Wohler 978-750-9876 wwwwohlerusacom

What we have here is your basic palm frawn spark arrestor in Logan Heights San Diego CA Unfortunately (or fortunately depending on how I look at it) my job was across the street and I could not investigate further

Submitted by Eron Armour of Armour Chimney Service in San Diego CA

October 19 2012Albany NYCSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

October 22-26 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

October 29 ndash November 1 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 2 2012CSIA Technology Center CSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

November 5- 9 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 12-16 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

Dates amp Events

Please send notice of your events for NCSG Dates amp Events listings at mmcmahonncsgorg for inclusion here in weekly posts to the discussion list and online at wwwNCSGorgdates The event must be considered educational or informative for the industry (sales events and open houses will not be listed)

32 SWEEPING OCTOBER 12

ClassifiedsGotta chimney question Sizing Codes Call Royal Edwards Make Royal your tech department CALL NOW 813-982-0219 for on-call tech support Continuing Education special bonus ndash ask how you can get the Friday morning E-Blast for FREE CALL NOW 813-982-0219

GasVent Software for Sizing Chimneys only $195 Call 1-800-648-9523 for more info and visit wwwelitesoftcom to download a free trial version

Chimney Sweep business for sale iin the Northern Rocky Mountains of New Mexico Services a large area with three ski resorts in the service area Equipment and signed three year contracts goes with the business Business is well established For pricing and other info please email your questions to ridgeriders1gmailcom

CLASSIFIED ADS FREE FOR NCSG MEMBERSMemberscanrunone35wordclassifiedfreeeachyearRegularlyclassifiedadsare$2wordor$1wordforNCSGmembersClassifiedadsarenon-commissionableandmustbe pre-paid To place a classified ad please contact Megan McMahon at mmcmahonncsgorg or (317) 837-1500

The Original Chimney

Fire Extinguisher

Tested amp Proven to Quickly amp Safely

Extinguish Chimney Fires

u DisplayerShipper Holds 8 Individually

Packed Chimfex

u Available in English-French Packaging

for Canadian Market

ORION SAFETY PRODUCTSEASTON MD 21601

MADE IN USA

This device is not approved or permissible for use as an alternative for fire

extinguishers in any building where fire extinguishers are required by law ordinance

or fire marshal regulation

ORDER NOW FOR QUICK DELIVERY

CALL YOUR LOCAL DISTRIBUTOR OR CALL US AT

800-637-7807VISIT OUR WEBSITE AT

WWWCHIMFEXUSCOM

Your Source for SAFETY InformationNFPA Public Education Division bull 1 Batterymarch Park Quincy MA 02169 wwwnfpaorgeducation

Carbon

Often called the silent killer carbon monoxide is an invisible odorless colorless gas created when fuels (such as gasoline wood coal natural gas propane oil and methane) burn incompletely In the home heating and cooking equipment that burn fuel can be sources of carbon monoxide

FACTSbull A person can be poisoned

by a small amount of CO over a longer period of time or by a large amount of CO over a shorter amount of time

bull In 2005 US fire departments responded to an estimated 61100 non-fire CO incidents in which carbon monoxide was found or an average of seven calls per hour

KKK CO alarms should be installed in a central location outside each sleeping area and on every level of the home and in other locations where required by applicable laws codes or standards For the best protection interconnect all CO alarms throughout the home When one sounds they all sound

KKK Follow the manufacturerrsquos instructions for placement and mounting height

KKK Choose a CO alarm that has the label of a recognized testing laboratory

KKK Call your local fire departmentrsquos non-emergency number to find out what number to call if the CO alarm sounds

KKK Test CO alarms at least once a month replace them according to the manufacturerrsquos instructions

KKK If the audible trouble signal sounds check for low batteries If the battery is low replace it If it still sounds call the fire department

KKK If the CO alarm sounds immediately move to a fresh air location outdoors or by an open window or door Make sure everyone inside the home is accounted for Call for help from a fresh air location and stay there until emergency personnel

KKK If you need to warm a vehicle remove it from the garage immediately after starting it Do not run a vehicle or other fueled engine or motor indoors even if garage doors are open Make sure the exhaust pipe of a running vehicle is not covered with snow

KKK During and after a snowstorm make sure vents for the dryer furnace stove and fireplace are clear of snow build-up

KKK A generator should be used in a well-ventilated location outdoors away from windows doors and vent openings

KKK Gas or charcoal grills can produce CO mdash only use outside

HOMEHEATINGEQUIPMENTHave fuel-burning heating equipment and chimneys inspected by a professional every year before cold weather sets in When using a fireplace open the flue for adequate ventilation Never use your oven to heat your home

MonoxideCarbonMonoxide

SafetySafety

NCSG Innovation 2013 Convention and Trade Show Hotel reservations are now being accepted for NCSG Innovation 2013 at Chateau on the Lake in Branson MO April 4-7 2013 Just call 1-888-333-LAKE (5253) and mention that yoursquore with the National Chimney Sweep Guild to lock in rates starting at $129 for a mountain view and $134 for a lake view

Get ready for some RampR Yoursquore earned it

National Chimney Sweep Guild2155 Commercial DrivePlainfield IN 46168

1209

CALL 877234PIPE

CHIMNEY LINER KIT SPECIALBUY 2 LINER KITSGET 1 FREELiner kit special offer valid on your first order only

Single Wall 316L 6 times 25 $24500Single Wall 316L 6 times 35 $28500Smooth Wall 316L 6 times 25 $28250Smooth Wall 316L 6 times 35 $33749

QUALITY bull PRICE bull SERVICE

New Customer Special

20 OFF ALLCUSTOM ORDERS

Visit our websitewwwLifetimeChimneySupplycom

FREESHIPPINGWITH YOUR KITPURCHASE

Page 32: October 2012

OCTOBER 12 SWEEPING 31

Display Ad Index

Darwin Awards

Have you snapped a photo of a peculiar chimney in your area that made you shake your head in disbelief

Send it to Melissa Heeke at mheekencsgorg for publication in Sweeping Or mail it to NCSG 2155 Commercial Drive Plainfield IN 46168

Page Advertiser Phone Email or Website Address

30 Ahrens Chimney Technique 800-582-1392 ahrenschimneyqwestofficenet

21-24 Chimney Safety Institute of America 317-837-5362 wwwcsiaorg

13 Cobra Chimney Caps 888-463-0636 salescobrachimneycom

28 Communications Network Inc 800-875-8118 tkempercomnetmessagecom

9 Copperfield 800-247-3305 wwwcopperfieldcom

ENERVEX Inc 800-255-2923 infochimneyfanscom5

16 Firesafe Industries Inc 800-545-6607 wwwfiresafeinccom

8 Hose Master 800-221-2319 bobdanielshosemastercom

18 ICP 508-695-7000 wwwchimneycapscom

BC Lifetime Chimney Supply LLC 877-234-7473 wwwlifetimechimneysupplycom

7 Lindemann Chimney Company 800-722-7230 wwwlindemannchimneycom

20 Meyer Machine amp Equipment 800-728-3828 wwwmeyermachinecom

6 National Chimney Supply 800-897-8481 wwwnationalchimneysupplycom

11 Olympia Chimney Supply 800-569-1425 wwwolympiachimneycom

32 Orion Safety Products 800-637-7807 wwwchimfexus

4 Sand Hill Wholesale 800-258-5496 wwwsandhillwholesalecom

3 Smoktite 866-439-0069 wwwsmoktitecom

15 Sweeprsquos Choice 866-880-3473 infosweepsamericacom

25 Whitecaps 800-335-2534 wwwwhitecapscom

19 Wohler 978-750-9876 wwwwohlerusacom

What we have here is your basic palm frawn spark arrestor in Logan Heights San Diego CA Unfortunately (or fortunately depending on how I look at it) my job was across the street and I could not investigate further

Submitted by Eron Armour of Armour Chimney Service in San Diego CA

October 19 2012Albany NYCSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

October 22-26 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

October 29 ndash November 1 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 2 2012CSIA Technology Center CSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

November 5- 9 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 12-16 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

Dates amp Events

Please send notice of your events for NCSG Dates amp Events listings at mmcmahonncsgorg for inclusion here in weekly posts to the discussion list and online at wwwNCSGorgdates The event must be considered educational or informative for the industry (sales events and open houses will not be listed)

32 SWEEPING OCTOBER 12

ClassifiedsGotta chimney question Sizing Codes Call Royal Edwards Make Royal your tech department CALL NOW 813-982-0219 for on-call tech support Continuing Education special bonus ndash ask how you can get the Friday morning E-Blast for FREE CALL NOW 813-982-0219

GasVent Software for Sizing Chimneys only $195 Call 1-800-648-9523 for more info and visit wwwelitesoftcom to download a free trial version

Chimney Sweep business for sale iin the Northern Rocky Mountains of New Mexico Services a large area with three ski resorts in the service area Equipment and signed three year contracts goes with the business Business is well established For pricing and other info please email your questions to ridgeriders1gmailcom

CLASSIFIED ADS FREE FOR NCSG MEMBERSMemberscanrunone35wordclassifiedfreeeachyearRegularlyclassifiedadsare$2wordor$1wordforNCSGmembersClassifiedadsarenon-commissionableandmustbe pre-paid To place a classified ad please contact Megan McMahon at mmcmahonncsgorg or (317) 837-1500

The Original Chimney

Fire Extinguisher

Tested amp Proven to Quickly amp Safely

Extinguish Chimney Fires

u DisplayerShipper Holds 8 Individually

Packed Chimfex

u Available in English-French Packaging

for Canadian Market

ORION SAFETY PRODUCTSEASTON MD 21601

MADE IN USA

This device is not approved or permissible for use as an alternative for fire

extinguishers in any building where fire extinguishers are required by law ordinance

or fire marshal regulation

ORDER NOW FOR QUICK DELIVERY

CALL YOUR LOCAL DISTRIBUTOR OR CALL US AT

800-637-7807VISIT OUR WEBSITE AT

WWWCHIMFEXUSCOM

Your Source for SAFETY InformationNFPA Public Education Division bull 1 Batterymarch Park Quincy MA 02169 wwwnfpaorgeducation

Carbon

Often called the silent killer carbon monoxide is an invisible odorless colorless gas created when fuels (such as gasoline wood coal natural gas propane oil and methane) burn incompletely In the home heating and cooking equipment that burn fuel can be sources of carbon monoxide

FACTSbull A person can be poisoned

by a small amount of CO over a longer period of time or by a large amount of CO over a shorter amount of time

bull In 2005 US fire departments responded to an estimated 61100 non-fire CO incidents in which carbon monoxide was found or an average of seven calls per hour

KKK CO alarms should be installed in a central location outside each sleeping area and on every level of the home and in other locations where required by applicable laws codes or standards For the best protection interconnect all CO alarms throughout the home When one sounds they all sound

KKK Follow the manufacturerrsquos instructions for placement and mounting height

KKK Choose a CO alarm that has the label of a recognized testing laboratory

KKK Call your local fire departmentrsquos non-emergency number to find out what number to call if the CO alarm sounds

KKK Test CO alarms at least once a month replace them according to the manufacturerrsquos instructions

KKK If the audible trouble signal sounds check for low batteries If the battery is low replace it If it still sounds call the fire department

KKK If the CO alarm sounds immediately move to a fresh air location outdoors or by an open window or door Make sure everyone inside the home is accounted for Call for help from a fresh air location and stay there until emergency personnel

KKK If you need to warm a vehicle remove it from the garage immediately after starting it Do not run a vehicle or other fueled engine or motor indoors even if garage doors are open Make sure the exhaust pipe of a running vehicle is not covered with snow

KKK During and after a snowstorm make sure vents for the dryer furnace stove and fireplace are clear of snow build-up

KKK A generator should be used in a well-ventilated location outdoors away from windows doors and vent openings

KKK Gas or charcoal grills can produce CO mdash only use outside

HOMEHEATINGEQUIPMENTHave fuel-burning heating equipment and chimneys inspected by a professional every year before cold weather sets in When using a fireplace open the flue for adequate ventilation Never use your oven to heat your home

MonoxideCarbonMonoxide

SafetySafety

NCSG Innovation 2013 Convention and Trade Show Hotel reservations are now being accepted for NCSG Innovation 2013 at Chateau on the Lake in Branson MO April 4-7 2013 Just call 1-888-333-LAKE (5253) and mention that yoursquore with the National Chimney Sweep Guild to lock in rates starting at $129 for a mountain view and $134 for a lake view

Get ready for some RampR Yoursquore earned it

National Chimney Sweep Guild2155 Commercial DrivePlainfield IN 46168

1209

CALL 877234PIPE

CHIMNEY LINER KIT SPECIALBUY 2 LINER KITSGET 1 FREELiner kit special offer valid on your first order only

Single Wall 316L 6 times 25 $24500Single Wall 316L 6 times 35 $28500Smooth Wall 316L 6 times 25 $28250Smooth Wall 316L 6 times 35 $33749

QUALITY bull PRICE bull SERVICE

New Customer Special

20 OFF ALLCUSTOM ORDERS

Visit our websitewwwLifetimeChimneySupplycom

FREESHIPPINGWITH YOUR KITPURCHASE

Page 33: October 2012

October 19 2012Albany NYCSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

October 22-26 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

October 29 ndash November 1 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 2 2012CSIA Technology Center CSIA Certified Chimney Sweep Review and ExamFor more information please call (317) 837-5362 or visit wwwCSIAorg

November 5- 9 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

November 12-16 2012CSIA (online) - Chimney Physics - CSIA Certified Chimney Sweep Review - CSIA Certified Dryer Exhaust Technician Review- CSIA eLearning -HealthampSafetyMulti-UserCourses- Lining Masonry Chimneys with Stainless Steel For more information please call (317) 837-5362 or visit wwwCSIAorg

Dates amp Events

Please send notice of your events for NCSG Dates amp Events listings at mmcmahonncsgorg for inclusion here in weekly posts to the discussion list and online at wwwNCSGorgdates The event must be considered educational or informative for the industry (sales events and open houses will not be listed)

32 SWEEPING OCTOBER 12

ClassifiedsGotta chimney question Sizing Codes Call Royal Edwards Make Royal your tech department CALL NOW 813-982-0219 for on-call tech support Continuing Education special bonus ndash ask how you can get the Friday morning E-Blast for FREE CALL NOW 813-982-0219

GasVent Software for Sizing Chimneys only $195 Call 1-800-648-9523 for more info and visit wwwelitesoftcom to download a free trial version

Chimney Sweep business for sale iin the Northern Rocky Mountains of New Mexico Services a large area with three ski resorts in the service area Equipment and signed three year contracts goes with the business Business is well established For pricing and other info please email your questions to ridgeriders1gmailcom

CLASSIFIED ADS FREE FOR NCSG MEMBERSMemberscanrunone35wordclassifiedfreeeachyearRegularlyclassifiedadsare$2wordor$1wordforNCSGmembersClassifiedadsarenon-commissionableandmustbe pre-paid To place a classified ad please contact Megan McMahon at mmcmahonncsgorg or (317) 837-1500

The Original Chimney

Fire Extinguisher

Tested amp Proven to Quickly amp Safely

Extinguish Chimney Fires

u DisplayerShipper Holds 8 Individually

Packed Chimfex

u Available in English-French Packaging

for Canadian Market

ORION SAFETY PRODUCTSEASTON MD 21601

MADE IN USA

This device is not approved or permissible for use as an alternative for fire

extinguishers in any building where fire extinguishers are required by law ordinance

or fire marshal regulation

ORDER NOW FOR QUICK DELIVERY

CALL YOUR LOCAL DISTRIBUTOR OR CALL US AT

800-637-7807VISIT OUR WEBSITE AT

WWWCHIMFEXUSCOM

Your Source for SAFETY InformationNFPA Public Education Division bull 1 Batterymarch Park Quincy MA 02169 wwwnfpaorgeducation

Carbon

Often called the silent killer carbon monoxide is an invisible odorless colorless gas created when fuels (such as gasoline wood coal natural gas propane oil and methane) burn incompletely In the home heating and cooking equipment that burn fuel can be sources of carbon monoxide

FACTSbull A person can be poisoned

by a small amount of CO over a longer period of time or by a large amount of CO over a shorter amount of time

bull In 2005 US fire departments responded to an estimated 61100 non-fire CO incidents in which carbon monoxide was found or an average of seven calls per hour

KKK CO alarms should be installed in a central location outside each sleeping area and on every level of the home and in other locations where required by applicable laws codes or standards For the best protection interconnect all CO alarms throughout the home When one sounds they all sound

KKK Follow the manufacturerrsquos instructions for placement and mounting height

KKK Choose a CO alarm that has the label of a recognized testing laboratory

KKK Call your local fire departmentrsquos non-emergency number to find out what number to call if the CO alarm sounds

KKK Test CO alarms at least once a month replace them according to the manufacturerrsquos instructions

KKK If the audible trouble signal sounds check for low batteries If the battery is low replace it If it still sounds call the fire department

KKK If the CO alarm sounds immediately move to a fresh air location outdoors or by an open window or door Make sure everyone inside the home is accounted for Call for help from a fresh air location and stay there until emergency personnel

KKK If you need to warm a vehicle remove it from the garage immediately after starting it Do not run a vehicle or other fueled engine or motor indoors even if garage doors are open Make sure the exhaust pipe of a running vehicle is not covered with snow

KKK During and after a snowstorm make sure vents for the dryer furnace stove and fireplace are clear of snow build-up

KKK A generator should be used in a well-ventilated location outdoors away from windows doors and vent openings

KKK Gas or charcoal grills can produce CO mdash only use outside

HOMEHEATINGEQUIPMENTHave fuel-burning heating equipment and chimneys inspected by a professional every year before cold weather sets in When using a fireplace open the flue for adequate ventilation Never use your oven to heat your home

MonoxideCarbonMonoxide

SafetySafety

NCSG Innovation 2013 Convention and Trade Show Hotel reservations are now being accepted for NCSG Innovation 2013 at Chateau on the Lake in Branson MO April 4-7 2013 Just call 1-888-333-LAKE (5253) and mention that yoursquore with the National Chimney Sweep Guild to lock in rates starting at $129 for a mountain view and $134 for a lake view

Get ready for some RampR Yoursquore earned it

National Chimney Sweep Guild2155 Commercial DrivePlainfield IN 46168

1209

CALL 877234PIPE

CHIMNEY LINER KIT SPECIALBUY 2 LINER KITSGET 1 FREELiner kit special offer valid on your first order only

Single Wall 316L 6 times 25 $24500Single Wall 316L 6 times 35 $28500Smooth Wall 316L 6 times 25 $28250Smooth Wall 316L 6 times 35 $33749

QUALITY bull PRICE bull SERVICE

New Customer Special

20 OFF ALLCUSTOM ORDERS

Visit our websitewwwLifetimeChimneySupplycom

FREESHIPPINGWITH YOUR KITPURCHASE

Page 34: October 2012

Your Source for SAFETY InformationNFPA Public Education Division bull 1 Batterymarch Park Quincy MA 02169 wwwnfpaorgeducation

Carbon

Often called the silent killer carbon monoxide is an invisible odorless colorless gas created when fuels (such as gasoline wood coal natural gas propane oil and methane) burn incompletely In the home heating and cooking equipment that burn fuel can be sources of carbon monoxide

FACTSbull A person can be poisoned

by a small amount of CO over a longer period of time or by a large amount of CO over a shorter amount of time

bull In 2005 US fire departments responded to an estimated 61100 non-fire CO incidents in which carbon monoxide was found or an average of seven calls per hour

KKK CO alarms should be installed in a central location outside each sleeping area and on every level of the home and in other locations where required by applicable laws codes or standards For the best protection interconnect all CO alarms throughout the home When one sounds they all sound

KKK Follow the manufacturerrsquos instructions for placement and mounting height

KKK Choose a CO alarm that has the label of a recognized testing laboratory

KKK Call your local fire departmentrsquos non-emergency number to find out what number to call if the CO alarm sounds

KKK Test CO alarms at least once a month replace them according to the manufacturerrsquos instructions

KKK If the audible trouble signal sounds check for low batteries If the battery is low replace it If it still sounds call the fire department

KKK If the CO alarm sounds immediately move to a fresh air location outdoors or by an open window or door Make sure everyone inside the home is accounted for Call for help from a fresh air location and stay there until emergency personnel

KKK If you need to warm a vehicle remove it from the garage immediately after starting it Do not run a vehicle or other fueled engine or motor indoors even if garage doors are open Make sure the exhaust pipe of a running vehicle is not covered with snow

KKK During and after a snowstorm make sure vents for the dryer furnace stove and fireplace are clear of snow build-up

KKK A generator should be used in a well-ventilated location outdoors away from windows doors and vent openings

KKK Gas or charcoal grills can produce CO mdash only use outside

HOMEHEATINGEQUIPMENTHave fuel-burning heating equipment and chimneys inspected by a professional every year before cold weather sets in When using a fireplace open the flue for adequate ventilation Never use your oven to heat your home

MonoxideCarbonMonoxide

SafetySafety

NCSG Innovation 2013 Convention and Trade Show Hotel reservations are now being accepted for NCSG Innovation 2013 at Chateau on the Lake in Branson MO April 4-7 2013 Just call 1-888-333-LAKE (5253) and mention that yoursquore with the National Chimney Sweep Guild to lock in rates starting at $129 for a mountain view and $134 for a lake view

Get ready for some RampR Yoursquore earned it

National Chimney Sweep Guild2155 Commercial DrivePlainfield IN 46168

1209

CALL 877234PIPE

CHIMNEY LINER KIT SPECIALBUY 2 LINER KITSGET 1 FREELiner kit special offer valid on your first order only

Single Wall 316L 6 times 25 $24500Single Wall 316L 6 times 35 $28500Smooth Wall 316L 6 times 25 $28250Smooth Wall 316L 6 times 35 $33749

QUALITY bull PRICE bull SERVICE

New Customer Special

20 OFF ALLCUSTOM ORDERS

Visit our websitewwwLifetimeChimneySupplycom

FREESHIPPINGWITH YOUR KITPURCHASE

Page 35: October 2012

National Chimney Sweep Guild2155 Commercial DrivePlainfield IN 46168

1209

CALL 877234PIPE

CHIMNEY LINER KIT SPECIALBUY 2 LINER KITSGET 1 FREELiner kit special offer valid on your first order only

Single Wall 316L 6 times 25 $24500Single Wall 316L 6 times 35 $28500Smooth Wall 316L 6 times 25 $28250Smooth Wall 316L 6 times 35 $33749

QUALITY bull PRICE bull SERVICE

New Customer Special

20 OFF ALLCUSTOM ORDERS

Visit our websitewwwLifetimeChimneySupplycom

FREESHIPPINGWITH YOUR KITPURCHASE