October 24, 2011 - Brevard Business News

Vol. 29 No. 43 October 24, 2011 A Weekly Space Coast Business Magazine

Please see Keiser University, page 19

Please see Wine Consumption, page 16

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Keiser University shiftsto nonprofit status as itprepares for the futureBy Ken Datzman

Globally expanding Keiser University,

which was founded as a for–profit school

by a mother and her son 35 years ago,

with one student in Fort Lauderdale, sees

its future as a private not–for–profit

institution and has converted to that

status through a sales transaction.

After years of planning and charting

the university’s new course under a

different tax structure, the deal closed

two months ago.

There will be no change as far as the

operation of the university, top manage-

ment, and the employment ranks in

general, said Arthur Keiser, who founded

the school with his mother, Evelyn

Keiser. Both of them were graduate

students in separate programs at the

time in the late 1970s.

“We’ve established it. We’ve built it.

We’ve become an important institution,”

said Dr. Keiser, who will remain as

chancellor with the university he has led

all these years.

“We are the second–largest indepen-

dent university in the state of Florida.

Now, through this transaction, we are

ensuring the future of Keiser University.

The legacy will continue when we are

gone. Our main purpose is to serve

students and we will be doing that long

into the future,” he said.

Offering associate through doctorate

degrees, Keiser University has nearly

19,000 students, including 1,050 studying

in Melbourne, and 3,500 employees. The

school as a whole grew by 300 employees

in 2010.

One of its most popular degree

programs in the local market is culinary

arts.

The Keiser University Center for

Culinary Arts showcases a 13,000–

square–foot facility with four kitchens, a

banquet room, a lecture hall, and a

demonstration classroom. Students gain

hands–on experience using the facilities.

“The culinary arts degree program has

been very successful,” said Colleen Rupp,

Melbourne campus president for Keiser

University.

For–profit Keiser University has converted to nonprofit status through a sales transaction toEverglades College Inc. The Keiser family and administrators recently visited the Melbourne campus.From left: the Rev. Louise Morley, ombudsman; Colleen Rupp, Melbourne campus president;PeterCrocitto Jr., COO; Evelyn Keiser, co–founder; Belinda Keiser, vice chancellor of communityrelations; and Dr. Arthur Keiser, chancellor.

BBN photo — Adrienne B. Roth

Wine consumption on rise among U.S. adults, Hispanic market upBy Tiffany RayScripps Howard Service

Javier Flores has been fascinated with

winemaking since he was a kid in Mexico

walking through the winery, where his

dad worked, and admiring the white

coats worn by the people in the winery’s

lab.

Decades later, as a winemaker for the

South Coast Winery Resort and Spa in

Temecula, Calif., Flores said he is seeing

interest in wines flourish among Hispanic

communities, particularly among younger

consumers.

stronger wine sales in markets that cater

to a largely Hispanic customer base.

Marco Robles, a spokesman for the

Ontario, Calif., –based grocery chain

Cardenas Markets, said the company has

noticed the trend and has responded this

year with a more varied wine selection,

and a larger volume of product.

Robles said wine consumption has

grown in tandem with interest in

microbrew beers and other trendy drinks.

Research from Experian Simmons

“Wine is more part of our meal now,”

Flores said.

Recent research by the Experian

Simmons consumer research firm shows

that wine consumption is on the rise

among adults across the U.S., but it is

increasing most significantly among

Hispanics. Between 2005 and 2011, wine

consumption among Hispanics 21 and

older jumped 34 percent in the U.S. The

Hispanic drinking–age population grew,

too, but only by 19 percent.

During the same time frame, wine

consumption among non–Hispanics

increased 14 percent.

Rising interest in wines has meant

BBN Brevard Business

News

OCTOBER 24, 2011Call Adrienne Roth at 321-951-7777 for Advertising InformationBREVARD BUSINESS NEWS / 2

BBN SPACE COAST BUSINESSAnnual Art Works Fine Arts FestivalNov. 19–20 in Eau Gallie Arts District

The 15th annual Art Works Fine Arts Festival will be

held from 10 a.m. to 5 p.m. on Saturday and Sunday, Nov.

19 and 20, on Highland Avenue in the Eau Gallie Arts

District of Melbourne.

A yearly poster contest kicks off this event. This year’s

winning poster featuring the “Eau Gallie Bank” (circa

1925) was created by local artist Tom Powers. The old

bank building is located at the corner of Eau Gallie

Boulevard and Highland Avenue.

The tree–lined streets of the Eau Gallie Arts District

will showcase 90 participants demonstrating their artistry.

There will be prize money of $15,000.

The Art Works committee of area artists and

businessowners meets throughout the year to “ensure that

the bar for the show is set higher each year.”

This year, ArtWorks will have two judges for the fine–

arts awards. They are Jennifer Collidge, director of the

Florida Museum of Contemporary Art in DeLand, and Dan

Gunderson, ceramic artist and ceramics professor at

Stetson University in DeLand.

The festival will include a “Student Art Tent” located

just north of Eau Gallie Florist, across the street from the

Brevard Art Museum. The ArtWorks Eau Gallie Arts

Festival is a nonprofit organization that annually contrib-

utes any profits realized to the art departments of partici-

pating high schools.

This event is free of charge to the community. A food

court will offer a variety of items, and all the art will be for

sale.

For more details, visit [email protected] or

call 242–1456 .

Tropical Inn Resort shows off renovationCheryl Cuomo, general manager of Tropical Inn Resort,

and Alisha Gibbons, sales and marketing director for the

hotel, recently hosted a ribbon–cutting and open–house

event attended by local business representatives. The

event was coordinated by the Greater Palm Bay Chamber

of Commerce and marked the opening of the newly

renovated hotel. Attendees received a complimentary meal

similar to what the hotel typically serves to guests. At the

event, Michael McDaniel of Victory Casino Cruises

announced that the Tropical Inn Resort was chosen as the

“preferred” East Palm Bay Hotel and, effectively immedi-

ately, named a “designated bus location for south Brevard.”

Robison announces transactionsJeffery Robison, principal of Lightle Beckner Robison

Inc., has announced the closing of a number of commercial

real–estate deals in the local market. His sales include

57,000 square feet of industrial space, a former bank

branch at a lighted intersection, three acres of vacant,

unimproved land in Palm Bay, and a 16,700–square–foot

medical office building that is to be converted to a large

child–care facility. Robison said he has “also been ex-

tremely active in leasing a tremendous amount of retail

space throughout the state of Florida,” including space for

national tenants Jersey Mikes, Weight Watchers, Lens

Crafters/America’s Best, Dollar General and CitiTrends.

“In a transitioning market, success can only be measured

by results,” he said.

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Palm Bay Chamber’s annual cuisineevent Nov. 11 at Melbourne Auditorium

The Greater Palm Bay Chamber of Commerce and

Florida Restaurant and Lodging Association will host the

“Celebrate Brevard Food & Wine Tasting Extravaganza”

from 7 to 11 p.m. on Nov. 11 at the Melbourne Audito-

rium.

The annual fund–raiser has “grown significantly” over

the years and will include 40 food and wine vendors and

20 non–food vendors. Participant vendor applications are

being accepted, said committee chairman Danny Timothy.

This year’s sixth annual event will also feature

“Beatlemania,” a popular local band whose members will

perform throughout the evening. Event organizers are

also planning raffles and door prizes, along with the

annual key lime pie–eating contest, a favorite among the

attendees and participants.

Palm Bay Chamber or FRLA members can offer

sampling and promote their cuisine, wine or beer free of

charge. Non–food vendors promoting their products or

services will be charged $50 for a table.

Sponsorship opportunities are available and range

from $500 to $1,500. This is an opportunity for local food

and wine businesses to showcase their products, said

Timothy.

“Last year one of our non–food vendors displayed his

patented invention, the Tree–Hugger garden accessory,

and six weeks later he was showcasing his product in

front of a panel of venture capitalists,” Timothy said.

“You just never know who will show up at these

events. Last year’s program attracted more than 1,000

attendees and we expect even more this year.”

“This is by far the largest annual food and wine–

tasting event in South Brevard,” said Stuart Borton, Palm

Bay Chamber’s board chairman. “The plan is to offer

cuisine from many countries along with fine wine and

beer sampling. This is definitely our member’s favorite

fund–raiser of the year.”

Vendors interested in participating in the Celebrate

Brevard Food & Wine Tasting Extravaganza are asked to

contact the Palm Bay Chamber to complete an applica-

tion. Call April at 951–9998. For more information, visit

www.GreaterPalmBayChamber.com.

Hoyman ‘Business Champion of Year’The Cocoa Beach Regional Chamber of Commerce

presented Hoyman Dobson with the 2011 Business

Champion of the Year Award in the Professional Services’

category, for businesses with more than 16 employees.

The honor was announced at the Chamber’s 23rd

Business Champion of the Year Awards, titled “Sailing

into the Future: Charting the Course.” The event was

held at the Space Coast Convention Center in Cocoa.

“Day in and day out we strive to do the most for our team

members, clients, and our community,” said Charles

“Chas” Hoyman, managing director of the CPA firm in

Melbourne. “And it felt terrific to see our efforts and

achievements recognized by the Chamber’s Business

Resource Council.” In accepting the award, he added,

“Congratulations to all ‘Business Champion’ winners

for their accomplishments. Your dedication to business

excellence will help us all grow and advance the local

economy.”

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BBN EDITORIAL

BBNBrevard

Business

News


4300 Fortune Place, Suite DWest Melbourne, FL 32904

(321) 951–7777fax (321) 951–4444

BrevardBusinessNews.com

PUBLISHERAdrienne B. Roth

EDITORKen Datzman

OFFICE MANAGERFrank Schiffmann

Brevard Business News is published every Monday byBrevard Business News Inc. Bulk Rate postage is paid atMelbourne, FL and Cocoa, FL. This publication servesbusiness executives in Brevard County. It reports onnews, trends and ideas of interest to industry, trade,agribusiness, finance, health care, high technology,education and commerce.

Letters to the Editor must include the writer’s signatureand printed or typed name, full address and telephonenumber. Brevard Business News reserves the right to editall letters. Send your letters to: Editor, Brevard BusinessNews, 4300 Fortune Place, Suite D, West Melbourne, FL,32904, or email [email protected].

Subscription Rates for home or office mail delivery are$26.00 for one year (52 issues). Send all addresschanges to: Circulation Department, Brevard BusinessNews, 4300 Fortune Place, Suite D, West Melbourne, FL,32904, or email [email protected].

UF receives $2 million to assess students’ grasp of statisticsNSF–funded study.

“The new assessment tool will help teachers assess

where students are at the beginning of the school year so

they can plan instruction for the appropriate level of

statistical understanding.”

Besides UF’s College of Education, the four–year study

also involves scholars in statistics and assessment from

the University of Minnesota, Kenyon College and the

Educational Testing Service, an independent, nonprofit

organization based in Princeton, N.J.

The Common Core State Standards are a blueprint for

what all American students should learn in English and

math, in each grade, from kindergarten through high

school. They were coordinated in 2010 by the National

Governors Association and a national council of chief state

school officers for K–12 education. Florida schools are

scheduled to start using the new standards by the 2013–

2014 school year.

“Statistical thinking is very different from mathemati-

cal thinking and needs to be taught and assessed in a

different manner,” Jacobbe said.

Current statistical instruction and assessment are

grade level–specific, but Jacobbe said his research team is

following a model identifying the three levels of under-

standing of key statistical concepts, regardless of a

student’s grade level.

About 2,850 students in grades 6–12 will participate in

By Larry Lansford

Supported by a $2 million grant from the National

Science Foundation, University of Florida math–education

researcher Tim Jacobbe is leading a multi–center effort to

create high–quality testing instruments in statistics, which

will help teachers keep middle and high school students on

track for meeting rigorous, new national math standards.

With 45 states, including Florida, already adopting new

“Common Core” national math standards developed in

2010, many school districts are expected to add or expand

the teaching of statistics in the middle– and high– school

grades. Researchers, though, say more reliable assessment

tools are needed to measure their progress accurately.

“We’ll base our testing instrument on American

Statistical Association guidelines that identify three

developmental levels for learning statistics. Students must

progress through each level to develop sound statistical

reasoning skills,” said Jacobbe, UF assistant professor of

mathematics education and principal investigator of the

the UF–led study. Two school districts, in Florida and

Georgia, will administer initial pilot–testing of the

experimental assessment methods. The Florida school

district is P.K. Yonge Developmental Research School,

UF’s K–12 laboratory school, which serves as its own

school district. They will be joined by school districts in

Arizona, New Jersey, Ohio and Pennsylvania for large–

scale testing in the study’s fourth year.

The researchers will work closely with two national

consortia of state leaders in government, business and

education which last year received a combined $330

million in federal Race to the Top funds to create the next

generation of tests to measure annual student growth in

English and math. The two groups are the 25–state

Partnership for Assessment of Readiness of College and

Careers, known as PARCC, which includes Florida, and

the 31–state SMARTER Balanced Assessment Consor-

tium.

To broaden the impact of their work, Jacobbe said his

team will report its study results in peer–review journals

and at peer–review academic meetings and will create a

website featuring sample assessment tools and other

resources for teaching statistics.

“Consistent standards in statistics and mathematics

will provide appropriate benchmarks for all students

regardless of where they live, and that’s critical in today’s

global economy,” Jacobbe said.

Holmes Regional Medical Center offers enhanced OB/GYN careHealth First’s Holmes Regional Medical Center in Melbourne is now offering women a unique, additional layer of

medical safety.

HRMC says it has become the first hospital in the area to have full–time hospital–based obstetrician and gynecolo-

gists available 24/7 to handle any OB/GYN emergency or routine procedure, as well as unexpected or early arrivals.

HRMC’s new OB/GYN Hospitalist Program is designed to ensure that anytime a woman comes into the hospital’s

emergency department or is admitted with health issues related to obstetrics or gynecology, there will be an OB/GYN

specialist on site to help.

“As all OB/GYNs know, obstetrical patients sometimes require constant re–evaluations of care decisions,” says

Patricia Donahue, HRMC’s director of clinical nursing. “If the patient’s regular OB/GYN is not available, the Hospitalist

is ready and available on the scene to respond with needed interventions. They’re also there to answer any questions the

patient or family member may have regarding care.”

OB/GYN Hospitalists are immediately available, 24 hours a day, she said. In the event that a woman’s own physician

is not available, an OB/GYN Hospitalist can examine, evaluate the progress of labor, react to lab abnormalities or

anesthesia needs, evaluate worrisome fetal or maternal heart rates, stay on top of any problems that may be evolving,

and provide for a safe delivery, said Donahue. And all this can be accomplished during the same period of time that a

woman might be waiting for an on–call OB/GYN to arrive.

Donahue said the OB/GYN Hospitalists at HRMC are “experts” at difficult deliveries and obstetrical techniques,

including turning a baby in the womb to avoid a breech delivery, twin deliveries, pre–term deliveries, face presentations,

and breech deliveries.

HRMC and Health First in general have been providing patients with the advantages of Hospitalist programs for

several years.

PMC Holiday Fair to benefit local United WayParrish Medical Center will host its annual “Share Your Wares Holiday Fair” from 7 a.m. to 4:30 p.m. on Friday,

Oct. 28. The event will be held in the PMC Conference Center, 951 N. Washington Ave., in Titusville. The program is free

of charge and open to the public. A variety of items will be for sale, many of them handcrafted or home–business mer-

chandise. The fair will include Christmas decorations, cookbooks, jewelry, ladies accessories, scent candles, purses, scrubs

and equipment, Silpada silver jewelry, and tote bags. If you have a home business and would like to be included in the

fair the cost is $30 per table ($10 nonrefundable deposit per table) or $50 per table for nonemployees ($10 nonrefundable

deposit per table). To reserve a table for the fair, contact either Beth Daniels at 268–6333, extension 7509, or Leslie

Marquez at 268–6333, extension 6164. Proceeds from the fair will go to PMC’s United Way Employee Campaign.

Visit BrevardBusinessNews.com for Advertising InformationOCTOBER 24, 2011 BREVARD BUSINESS NEWS / 5

BBN SPACE COAST BUSINESSFIT receives GAC accreditation for MBAin project management online program

The Florida Institute of Technology’s Nathan M. Bisk

College of Business online graduate program, the master’s

in business administration with a specialization in project

management, has received accreditation by the Project

Management Institute Global Accreditation Center for

Project Management Education Programs (GAC).

With GAC–accreditation comes “prestige and testa-

ment to the quality of a program” that is in tune with the

latest developments in research and practices in the

project management profession.

Degree programs that receive accreditation must

demonstrate and meet the GAC’s global standards of

accreditation. The process includes an assessment of each

program’s objectives and outcomes, faculty and student

evaluations, onsite and online resources, annual self–

evaluation and proof of continuous improvements in the

area of project management education.

Currently, there are only 79 GAC–accredited degree

programs in 35 institutions in 13 countries.

Integral in the accreditation process at Florida Tech

were Alex Vamosi, Nathan M. Bisk College of Business

associate dean; Deborah Carstens, MBA project manage-

ment track academic chair and associate professor; and

Tim Muth, Nathan M. Bisk College of Business student

assessment director.

“The GAC accreditation is a significant achievement for

the university and the Nathan M. Bisk College of Busi-

ness MBA/PM program,” said Carstens. “The accredita-

tion demonstrates our commitment to providing our

students with a quality program and our dedication to

continuous improvement so our students graduate with

in–depth project management knowledge that serves

them in their careers.”

The MBA/PM online program is designed for busy

professionals who want to further their education in a

flexible and convenient learning environment. The

program provides students with hands–on experience in

planning and managing projects in the modern business

world, which is applicable to every field of study.

For more information, visit www.floridatechonline.com.

‘The Creation’ of the universe lecture setHakeem Oluseyi, Florida Tech assistant professor in

the Department of Physics and Space Sciences, will discuss

“The Creation” on Oct. 28 in the latest installment of the

Astronomy and Astrophysics Public Lecture Series. The

free presentation will be held on campus from 8 to 9 p.m.

in the F.W. Olin Engineering Complex, Room EC118.

Weather permitting, rooftop public star viewing will follow.

Modern physics and cosmology assert that the universe

sprang forth from nothing. Oluseyi’s talk will answer the

question, “What exists?” and examines what we know

about each of these entities, what we don’t know about

them, the forefront ideas of how each may spring from

nothing, and the current searches to understand these

entities and their origins. Oluseyi’s research interests

include astrophysics, cosmology and technology develop-

ment. He has a doctorate degree in physics from Stanford

University. The F.W. Olin Engineering Complex is on

West University Boulevard. For more information, call

674–7207 or visit www.fit.edu/aapls.

Jeff PiersallCEO, SCB MarketingVice President of Sales, Spacecoast Business and Spacecoast Living

“ ... every publication is based on the profitability of the publication. You

literally are determining that based on the revenue and the cost factors

that are associated and in this particular situation we ended up incurring

additional costs and we extended additional value to the owners or restau-

rants that were in the publication, but then we printed the maximum

amount that we could print. ... ”

Case No. 6:10–cv–1618–Orl–KRSUnited States District Court June 23, 2011

Deposition of Jeffrey Piersall

Josh FieldPresident, SCB MarketingEditor–in–Chief, Spacecoast Business and Spacecoast Living

“ ... In Brevard — a relatively small and unsophisticated media market —

advertisers oftentimes encounter claims from media outlets that are

‘unsubstantiated’ (or, the more technical term, ‘bulls**t’). ...”

by Josh FieldSpacecoast Business July 2010 Volume 5 Number 4

Why Do Some Media Reps Lie?

FOR IMMEDIATE RELEASEPositive News Brings Positive Results for SCB Marketing

by Brittany HobbsCBR Public RelationsPress Release September 13, 2011

“ ... The magazines promote best practices in lifestyles, business

and health, which are key to the philosophy espoused by Field

and SCB Marketing co-founder Jeff Piersall.

HBCA Fall Parade of HomesSpacecoast LivingSpacecoast Living HealthSpacecoast Living DiningPalm Bay Chamber Directory

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‘Jeff and I love to teach and share the lessons we’ve learned

throughout our careers,’ he said. ‘We hope people who read

our publications can apply something they learned in them

toward their business or personal life.’ ... ”


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Doctors, Lawyers, Weekend Warriors’overall surf title goes to Justin Carver

Justin Carver ripped the waves on the weekend of Sept.

16 and 17 at the Driftwood House in south Cocoa Beach to

claim the coveted title of “Best Overall” in the 19th annual

Doctors, Lawyers, Weekend Warriors Surf Festival.

Not only did Carver get a “killer trophy,” but he also

secured a slot in the sixth annual Slater Brothers Invita-

tional Surf Contest to be held Oct. 28–30 at Coconuts on

the Beach. “We were thrilled that Justin won and we are

thrilled that the Slater brothers have provided a slot for

our winner in their fabulous contest,” said DLWW

organizer Harry Greenfield.

The surf conditions for the event were outstanding.

“We couldn’t have had better conditions for both long

boards and short boards, as well as for stand–up paddlers,

which was a new entry this year,” said Bill McMillen,

contest director. “The competition was fierce, the condi-

tions were great, and it was all for a great cause, the

Satellite High School Surf Club.”

The event raised more than $6,500 for the club, through

the efforts of surfers and sponsors. “It was a great event for

a great cause with great support,” said area attorney Jack

Kirschenbaum, the festival organizer.

“We couldn’t have done it without the SHS Surf Club,

their coach, George Seguna, team mom, Heather Carver,

and all the kids that came to the beach from the team to

help us put the event on. Also, the surf team secured more

than 40 sponsors to support the event with their logos on

the back of the official DLWW T–shirt. It was one of the

best events we’ve had in our 19 years,” he added.

Mike Litvak from Pensacola won the “Best Doctor” surf

category, Vic Watson from Cocoa won “Best Lawyer,” and

his wife, Eden Bentley, an assistant attorney for Brevard

County, won the “Wahine” division.

David Siljestrom won the “Stand–up Paddle” division

and Frank Solis won the “Weekend Warriors” division.

Bob Freeman, perennial surf–contest winner for more

than 40 years, won the “Fossil” division. “He’s won so often

we’re considering a new division for guys over 60 and

calling it the ‘older than dirt division,’” said Kirschenbaum.

The Doctors, Lawyers, Weekend Warriors event also

funds a $500 scholarship in the name of Lorraine Guthrie,

known as “Mama G,” who passed away earlier this year.

“Mama G was a wife, a mom, a teacher, and a great

supporter of youth surfing. We wanted to do something to

honor her name and we felt that a scholarship would be

just the thing,” said Kirschenbaum.

Any college student from Indian River or Brevard

County who plans to focus their education on teaching or

the visual arts, and who has a grade–point average of 3.0

or higher, is eligible to apply for the scholarship.

Guthrie’s family will select from the applications, which

must include an essay about why the student has chosen

their course of study and what they plan to do with their

degree. Visit www.doctorslawyersweekendwarriors.com for

an application. The festival winners are listed there, too.

Applications also are available by contacting Jack

Kirschenbaum, 1795 W. Nasa Blvd., Melbourne, Fla.,

32901, or call his office at 727–8100.

This year’s T–shirts and posters were created by Cocoa

Beach artist Henry Lund. The Surf Stomp Party was held

at the DaKine Diego’s in Satellite Beach.

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Astronaut pioneers to be a partof autograph show set Nov. 5–6

More than 30 legendary astronauts will descend on

Kennedy Space Center Nov. 5–6 for the “world’s largest”

Astronaut Autograph and Memorabilia Show.

Put on by the Astronaut Memorial Foundation, the

show will be held at the Kennedy Space Center Visitor

Complex.

Tickets are available at www.AstronautScholarship.org/

aams.

The show’s roster boasts hero astronauts and space

icons including Mercury 7’s Scott Carpenter, Apollo 11’s

Buzz Aldrin and Apollo 13 astronauts Fred Haise and

Jim Lovell.

In addition to autograph sessions, guests will have

access to exclusive photo opportunities, a lunch celebrating

the space–shuttle program, a Gemini XII Anniversary

dinner, astronaut talks and more.

Guests may bring their own items to have signed or

purchase memorabilia and photos at the show.

Individual tickets are $15 for the autograph show. For

the ultimate space experience, guests may secure a ticket

package from $300 to $600, which includes admission to

the Visitor Complex and other perks and benefits. Visit the

website or call 455–7014.

The Astronaut Memorial Foundation funds 28 $10,000

scholarships annually and has awarded $3.2 million to

students nationwide.

Community center to host eventBrevard County Parks and Recreation invites adults to

a free “Couples Night Out” on Saturday, Oct. 22, from 6 to

8 p.m. at the Cocoa West Community Center, 230 S.

Burnett Road. Couples can enjoy an evening filled with

games, activities, refreshments and socializing. There is no

cost to attend. For additional information, call the Cocoa

West Community Center at 633–1987.

Realino Memorial Tournament rescheduledThe Joe Realino Memorial Fund Charity Golf Tourna-

ment has been rescheduled for Sunday, Oct. 23. It will be

held at the Savannah’s on Merritt Island. Registration

starts at noon. The fee is $75 per player and includes food

and drinks. Since 1969, The Joe Realino Memorial Fund

has provided more than $1 million in assistance to

qualified hospitality workers in Brevard County. For

more information about the event, call Joanna Kemp at

223–4003.

Registration opens for naturalist programRegistration is under way for the new Brevard Natural-

ist Program, to be held at the Enchanted Forest Sanctuary

in Titusville on Saturday, Oct. 22, and Sunday, Oct. 23,

from 8 a.m. to 12:30 p.m. The focus of the program is the

upland habitats of Brevard. It is the first in a series of

three modules featuring the natural areas of Brevard.

Participants will learn about the plants and animals of

Brevard’s uplands from experts in the field. Participants

are asked to donate $40 to the Friends of the Enchanted

Forest Inc. Visit http://www.ulumay.org/downloads/upland

to download a registration form. The Enchanted Forest

Sanctuary is at 444 Columbia Ave. For more information

on the program, contact Vince Lamb, program coordinator,

at 258–5168 or [email protected].

United Way

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Brevard County Orchid Society

51st Fall Orchid FairSaturday, October 29th & Sunday October 30th, 2011

9:00 am - 5:00 pm

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BBN SPACE COAST BUSINESSBCC Faculty Art Exhibit opens atKing Center, in Harris Art Gallery

The Brevard Community College Faculty Art Exhibit is

now being showcased in the Harris Corp. Art Gallery of the

Maxwell C. King for the Performing Arts in Melbourne.

The exhibit runs through Nov.11.

Other exhibits scheduled there for 2011–2012 include:

l “All That Art,” Creative Art Foundation of Brevard,

Mixed Media, Nov. 21–Dec. 10.

l “A Touch of Elegance,” Brevard Porcelain Artists,

Dec.12–Jan. 7.

l “Nuances in Porcelain,” Vera Shimon and Denise Van

Waardenburg, Jan. 9–Jan. 26.

l “Puppet Pride,” Central Middle School, Puppets,

Photography and 3D,” Jan. 30–March 3.

l “Visions and Vistas,” Ellen Lindner and JoAnn

Jensen, Fabric and Fiber, March 5–April 6.

l “BCC Juried Student Art Exhibit,” Mixed Media,

April 9–May 5.

l “In the Still of the Moment,” Brevard Watercolor

Society, May 7–June 3.

FRLA to host Friends of Industry ReceptionThe Florida Restaurant and Lodging Association’s

Space Coast Chapter will host the third annual Friends of

the Industry Reception at 5 p.m. on Tuesday, Oct. 25, at

the Holiday Inn and Conference Center on North

Wickham Road in Melbourne. Tickets are $25 per person.

The event includes award presentations to legislative

leaders. “The association is proud to present our legislative

leaders with the Friends of the Industry Award for their

tireless efforts on behalf of the hospitality business,” said

Carol Dover, president and chief executive officer of the

Florida Restaurant and Lodging Association. “We look

forward to the chance to learn, connect, and advance the

issues of great value for our industry, particularly in the

current economic climate.” To make a reservation to attend

the event, contact Stephanie Murdoch, FRLA Central

Florida regional director, at [email protected].

Surf–fishing clinic offered at centerBrevard County Parks and Recreation is offering a

surf–fishing clinic on Saturday, Oct. 29, from 7 to 11 a.m.

at the South Beach Community Center, 500 Old Florida

Trail, in Melbourne Beach. Adults ages 16 and up will

learn how to surf fish in the Atlantic Ocean, along the

Space Coast. The clinic is four hours long and includes

classroom instruction and a fishing excursion to Coconut

Point Park. The cost is $60 per person and all equipment is

provided. The deadline to register for the class is the prior

Friday. For more information or to register, call South

Beach Community Center at 952–3210.

Program for pre–schoolers offeredA Nature Nuggets program for preschoolers is offered

on the first and third Tuesdays of the month at Rotary

Park, 1899 S. Courtenay Parkway, in Merritt Island.

There are classes scheduled for Nov. 1 and Nov. 15 at

9:30 a.m., 10:45 a.m., 2 p.m. and 3:30 p.m. Each one–hour

class is centered on a nature theme with storytime, games,

songs, crafts and fun. The cost is $4 per class and registra-

tion is required. Contact the Rotary Park Nature Center at

455–1385 to register or for more information.

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By Ken Datzman

The Henegar Center for the Arts has been a

cultural fixture of the downtown Melbourne market

for years, primarily as a facility where non–paid

actors in the region performed in community–

theater productions.

Twelve years ago, The Henegar Center started

with one production and built up to a successful

five–show community–theater season.

Now, the organization has moved beyond that

level. It is bringing “equity actors,” or those who are

members of the Actors’ Equity Association, a union,

to the stage. This is a new venture for The Henegar

Center as it pursues alternative programming to

attract wider audiences, including young profession-

als.

“We could see that the future of The Henegar

Center was going to be appealing to a broader

demographic in the community,” said Wendy

Brandon, the interim executive director of The

Henegar Center on East New Haven Avenue.

“We have been very focused on the 55–plus age

group, which is still our core customer. They attend

our events in large numbers. But our subscriptions

were declining and we really felt like we were an

underutilized facility. This center is a treasure that

is to be used by the community,” she added.

Brandon, a University of Southern California–

educated lawyer, is treasurer of The Henegar

Center. In her dual role, she works closely with

Kathy Kett, the facility’s operations and marketing

coordinator.

Both have had a longtime involvement with the

center. Kett has been a Henagar employee for the

last seven years. She was a volunteer before that. “I

have been involved ever since my daughter, Sara

Beth, was 7 years old and taking ballet at Henagar.

She grew up in theater.”

Sara Beth Kett is a student at the University of

South Florida in Tampa and performs in community

theater there while studying for her degree.

To reach a more diversified demographic in the

community, The Henegar Center turned to alterna-

tive productions. “And we have been successful over

the last two years in doing that. We are growing by

leaps and bounds,” Brandon said.

She said The Henegar Center has hooked up with

Roland Guilarte, owner of Brevard Music Group, a

marketing and production business that books

national entertainers to perform in Brevard.

Guilarte established the Brevard Jazz Series in

1992.

“Roland opened up some exciting doors for us in

different venues and we are now hosting acoustic

The Henegar Center expands programming to appeal to broaderdemographic — businesses, community respond, ticket sales up;teams with MCT to market downtown area as a theater district

music shows, classic rock performers, and other

contemporary entertainers at The Henegar Center,”

said Brandon.

Acoustic guitar has a big fan base in Brevard, she

said. “We saw that when the California Guitar Trio

and the British ensemble Acoustic Alchemy played

at Henegar. They told us they were thrilled with the

facility. It’s very exciting to hear those types of

comments.”

The two shows were part of The Henegar Indie

Music Series, funded by Harris Corp. through the

Community Foundation for Brevard.

Next up on the equity–production schedule for

The Henegar Center is author Joan Didion’s

powerful memoir of love and loss, “The Year of

Magical Thinking.” The book recounts Didion’s

experiences of grief after her husband’s death of

cardiac arrest in their New York apartment.

The production will feature professional actress

and St. Augustine native Anne Kraft in the role of

the author. Kraft worked for 25 years as a profes-

sional actor in New York. “We just felt like we had

an obligation to do yet another serious equity

production,” Brandon said. “Joan Taddie of our staff

went to see Anne perform the play in St. Augustine.

She said it was very touching.”

“The Year of Magical Thinking” will have a

three–day run, Oct. 21, 22 and 23, at Henegar.

Tickets are sold at www.Henegar.org or call

723–8698. The 2011–2012 Henegar schedule can

be viewed by visiting the website.

Henegar ticket sales in 2011 are up 30 percent

over last year. “About 7 percent of our ticket sales

are to out–of–town guests, and that is growing,” said

Brandon. People are coming from surrounding

counties.

Corporations, businesses, and organizations in

the community have rallied around The Henegar

Center with financial support. Harris Corp.,

Rockwell Collins, Community Credit Union, Wells

Fargo, and Brevard Community College are some of

the area businesses that have made contributions to

the center.

“Our main goal is to offer diversified entertain-

ment to the community,” said Brandon. “And in

order to do that we must continue to receive grants

and sponsorships. Without them, The Henagar

Center really couldn’t operate.”

A shining star for The Henegar Center has been

its workshops and programs for children. “Currently,

we offer programs during the summer for ages 1

through 9,” said Kett. “They have been a phenom-

enal success.”

This year, the organization added the Henegar

High School Theater Workshop — “a big Broadway

production” — to take the place of the Summer Fine

Arts program. Because of budget cuts, Brevard Schools dropped

funding for the fine arts program it has supported for years.

The Henagar Center, which houses two theaters, including the 493–

seat main auditorium, plans to announce a marketing partnership with

the 60–year–old Melbourne Civic Theatre, located in the downtown

area.

Brandon said Henegar leadership met with Peg Girard, managing

director of MCT, to discuss the formation of a marketing alliance to

promote downtown Melbourne as a “theater district.”

“There are three theaters in downtown Melbourne that are pretty

much in use year–round, and that is unique to the area,” said Brandon.

“So we decided to embark upon an effort to present ourselves as a

theater district. We are starting to market ourselves that way. It’s

sends a whole new message. We are working with the hoteliers and the

Brevard County Tourist Development Council. They have helped us

with some marketing and will increasingly help us in the future.”

Patrons who attend Henegar shows often have dinner at a down-

town Melbourne restaurant first, Brandon said. “They park at our

facility, walk to dinner, and come back. It’s a downtown experience and

we are tapping into that with the marketing relationship with MCT.”

Wendy Brandon, right, is the interim executive director of The Henegar Centerfor the Arts in Melbourne. Kathy Kett works in operations and marketing for theorganization. They say the center’s expanded programming, which featuresprofessional actors in select shows, is reaching new audiences. Businesses arerallying around The Henegar Center as sponsors.






By Ken Datzman

COCOA VILLAGE — There are few family

owned businesses today that are more challenging

to operate than a restaurant. It’s been a brutal

environment for local restaurateurs. Around the

state, this industry comprises 20 percent of Florida’s

economy.

Rising wholesale food prices coupled with slow

consumer demand has made it doubly difficult for

many independent restaurants to operate profitably

in today’s fragile economy.

“Look at the price of seafood,” says Daniel

Colzani, owner of the longstanding Black Tulip

Restaurant in Cocoa Village, “it’s $13, $14, $15 a

pound for grouper or snapper. So how can we sell it

for $18.95 for an eight–ounce portion at dinner, with

salad and other side dishes?”

His restaurant has been absorbing food costs for

years and stands firm on no price increases for

customers. “There are a lot of sacrifices these days

in this business,” adds his daughter, Tanya Colzani,

general manager of The Black Tulip Restaurant &

Caterers.

For three decades running, businessman Daniel

Colzani has guided The Black Tulip Restaurant &

Caterers through up–and–down economies and

always with the promise to provide the highest

quality food at a reasonable price. For 17 of those

years, Tanya Colzani has worked alongside her

father at one of the best–known fine–dining

restaurants in the region, and a cornerstone of the

business community in Central Brevard.

Attention to detail, service, freshly prepared food,

and value pricing have long been centerpieces of

their restaurant’s business model. Yet Tanya

Colzani says a lot of Brevard Countains think of

their Cocoa Village establishment as a pricey dining

experience.

“Our reputation has kept us around for 30 years,

but so many people who dine out see us as one of

the most expensive restaurants in the county,” she

said. “It’s a misunderstanding. We’re trying to get

the word out that The Black Tulip is not only a

restaurant for special occasions, birthdays, anniver-

saries, etc., but also for everyday meals.”

A growing number of restaurants around the

nation have pushed up menu prices and passed on

wholesale food increases to their customers.

“If you look at our menu from 10, 15 or 20 years

ago, we were probably one of the most expensive

fine–dining restaurants in Brevard. But that has

changed. The economy has stalled and we have

adjusted to meet our diners’ budget,” said Tanya

Colzani, who started at the restaurant busing tables

Daniel Colzani and daughter Tanya celebrate The Black TulipRestaurant’s 30th year in Historic Cocoa Village — maneuveringthe fragile economy with value pricing, service; catering business

and increasingly took on responsibilities.

The Black Tulip Restaurant opened in 1981.

“Thirty years ago, we used a flat price for our dinner

menu. The price was $13.95,” said Brazilian Daniel

Colzani.

“Today,” said Tanya Colzani, “our dinner menu

starts at $13.95. That includes a tablecloth setting,

linen, candlelight, one–on–one service and a salad

with every entrée, homemade bread, and home-

made herb butter.”

The Black Tulip Restaurant is open for lunch

and dinner, Tuesday through Saturday. The

restaurant’s signature dish, “Roast Duckling,” is

$23.95 on the dinner menu.

When Walter Cronkite, the late “CBS News”

anchor, was in town covering launches at NASA’s

Kennedy Space Center, he dined at The Black Tulip

Restaurant. Daniel Colzani, who worked in the

hospitality industry for 10 years in Miami before

moving here, said Cronkite’s “favorite dish was

Roast Duckling. He ordered it each time he dined

here.”

The Black Tulip Restaurant’s “double–roasted”

duck is topped with an apple and cashew sauce. The

cashews are from Brazil, known around the world

for their quality. Cashew trees are native to the

coastal areas of northeastern Brazil.

Tanya Colzani says it takes “at least five hours

for the duck to roast in the oven. Then we roast it

again before serving it. The Roast Duckling dinner

entrée has been on the menu since the day we

opened. It’s an all–time favorite.” She says her

father “will eat a roast–duck meal at the restaurant

at least once a week.”

Veal Oscar is another popular dinner choice at

The Black Tulip Restaurant. It’s topped with blue

crab and fresh asparagus, and then glazed with

hollandaise sauce.

The dinner menu also includes Mahi Mahi

Caprice, Chicken Breast Florentine, Mahi Mahi and

Sea Scallops in Parchment Paper, Grilled New York

Strip, Sautéed Pork Loin, Grouper in Puff Pastry

(grouper stuffed with crabmeat and wrapped in a

flaky pastry), Filet Mignon Medallions, and the

Chef’s Catch of the Day.

The Black Tulip Restaurant’s luncheon menu

features daily specials, such as Shrimp Tortellini,

Fresh Crab Cake, Grilled Steak Sandwich, and

Grilled Tilapia Sandwich. The restaurant is

especially known for its salads — the Warm

Spinach Salad, Shrimp Salad on Avocado, and

Chicken Salad on Tomato come to mind.

The restaurant serves wine, liquor, and beer. It

has more than 100 types of wines, up to $1,500 a

bottle.

The Colzanis expanded their restaurant in 2000.

It originally seated 35 people. The roughly 3,000–square–foot facility

and patio area now accommodates more than 150 customers.

The Black Tulip Restaurant hosts wedding events and has a

catering business, too. For wedding receptions, Tanya Colzani said the

restaurant charges “$30 per person for a sit–down dinner with

personal service at each table. And the food is going to be fresh and hot

when it gets to the table. The highest price on our menu for this type of

event is $50. It includes everything from appetizers to entrees.

Their catering business is growing. The restaurant has a partner-

ship with The Inn at Cocoa Beach, an oceanfront hotel. The Black

Tulip Restaurant handles The Inn’s in–house catering.

Tanya Colzani said the restaurant has been booking holiday parties

and the number of reservations is encouraging. The web address is

www.BlackTulipRestaurant.com. The phone number is 631–1133.

The Black Tulip Restaurant also plans to introduce a menu

featuring organic food selections.

Maybe it’s time to renew an old relationship with The Black Tulip

Restaurant, or start a new one. “We hope to carry this on into another

generation,” said Tanya Colzani.

The Black Tulip Restaurant & Caterers in Cocoa Village is one of the longstandingfine–dining establishments in Brevard. The 30–year–old enterprise is operated bybusinessman Daniel Colzani and his daughter, Tanya Colzani. While manyrestaurants around the nation have pushed up their menu prices, The Black Tulip hasbeen absorbing wholesale food–cost increases for years.




Heart Center at Holmes receives FHAQuality of Care Award for performance

As the search for ways to control the rising cost of care

reaches critical importance, one of the areas receiving the

greatest focus has been reducing hospital readmission

rates.

These are patients who return to a hospital needing

further care related to a prior procedure.

The Florida Hospital Association (FHA) recently

announced that The Heart Center at Holmes Regional

Medical Center in Melbourne, part of Health First family

of hospitals, surpassed all other hospitals in Florida in

reducing readmission rates for coronary artery bypass

graft (CABG) patients.

The Heart Center received the 2011 FHA Celebration of

Quality & Service Award, which is based on official

readmission information provided by the Agency for

Healthcare Administration as part of FHA’s “Collaborative

to Reduce Avoidable Readmissions” initiative.

Statewide, general readmission rates have dropped

about 11 percent over the past two years. The Heart

Center’s CABG readmission rates dropped by 52 percent,

representing a significant reduction in health–care costs

and a major increase in quality outcomes for CABG

patients.

“Holmes Regional Medical Center has been an active

participant in the FHA readmission collaborative from day

one, and committed a great deal of time and effort to

improving their heart surgery patients’ discharge process

and transitional care,” said Health First Vice President Dr.

James Palermo, chief medical officer and chief quality

officer.

“We’re extremely proud that our Holmes team had the

greatest improvement in readmission rates for CABG

patients of all hospitals in the collaborative, and are

honored to receive the FHA 2011 Celebration of Quality

and Service Award.”

According to the FHA, reducing avoidable hospital

readmissions represents an opportunity to improve

quality, increase patient satisfaction, and lower health–

care costs.

AFCEA Canaveral Chapter SunComm2011The Canaveral Section of the Armed Forces

Communications and Electronics Association will host

SunComm2011, an event themed “Communications

Challenges and Changes on the Florida Spaceport,” on

Nov. 2–4 at the Hilton Oceanfront in Cocoa Beach. The

keynote speaker will be Lance Lord, a retired U.S. Air

Force general. The program will include discussions in the

areas of “Commercial Use of NASA–KSC and Cape

Canaveral” and “Cyber–Security and Cloud Computing.”

Visit www.canaveral–afcea.org/suncomm.html for details.

Zoo to honor Veterans with free admissionThe Brevard Zoo in Viera, in honor of Veterans Day,

will offer free admission to military veterans and active–

duty service members Friday through Sunday, Nov. 11 to

13. Veterans Weekend is sponsored by Harris Corp. The

zoo will also provide free admission to spouses in the event

the active–duty service member is currently deployed

overseas. Proof of military service is required. For more

information about the event, call 254–9453.

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BBN SPACE COAST BUSINESSNathan M. Bisk College of Businessjoins higher–ed business consortium

The Florida Institute of Technology’s Nathan M. Bisk

College of Business recently joined the Southeast U.S.

Higher Education Consortium for International Business.

The consortium is a partnership between colleges and

universities in Georgia, Alabama, Florida, Tennessee,

North Carolina and South Carolina. Florida Tech’s

membership is among more than 40 other institutions in

the Southeast region.

“The consortium provides a collaborative, higher

education community of universities in our region,” said

Dr. Annie Becker, dean of the Nathan M. Bisk College of

Business. “We look forward to working with these universi-

ties to improve the global awareness and education of our

students.”

The consortium was initiated by Georgia State

University’s Center for International Business Education

and Research. Its purpose was to create a central agency to

share information, including faculty development, teaching

material preparation, and proposal and grant writing.

Students attending consortium colleges and universi-

ties will have a chance to participate in study– and work–

abroad programs.

Melbourne Zonta Club finishes runner–upAt the recent District 11 Conference Awards Banquet,

the Zonta Club of Melbourne was named runner–up for

the 2011 Governor’s Trophy Award. The Zonta Club of

Naples won the trophy, the district’s highest award. The

two clubs were recognized for their outstanding service and

fund–raising efforts in support of the goals of their clubs

and Zonta International to advance the status of women

through education and advocacy. Eleven clubs from

District 11, which includes Alabama, Florida, Georgia,

North Carolina, South Carolina, Tennessee, Mississippi,

The Bahamas, The Virgin Islands and Puerto Rico, were

nominated for the annual award. Overall, there are 42

clubs in the district. Attending the conference on behalf of

the Zonta Club of Melbourne Club were Doris Larson,

treasurer; Gail Cordial, president; and board member

Sandra Michelson.

Halloween fun at South Beach CenterBrevard County is offering “spooky fun” for all ages

during a “Pre–Teen Masquerade and a Boo–Bash”

celebration at the South Beach Community Center,

500 Old Florida Trail, in Melbourne Beach. The

Pre–Teen Masquerade will be held on Friday, Oct. 28,

from 6 to 10 p.m. and is for children ages 10 to 14. Party–

goers are invited to wear costumes and will enjoy games,

dancing, contests and more spooktacular fun. The cost is

$12 for the first child and $10 for each additional child in

the same family. Drinks and snacks are included. Registra-

tion deadline is Wednesday, Oct. 26. The Boo–Bash, a

“not–so–scary” event for children ages 9 and under, is

scheduled for Saturday, Oct. 29, from noon to 2 p.m. The

cost is $2 per child and allows them to participate in a

variety of games and crafts. Children who come in costume

will receive a prize. These programs are supervised by

Brevard County Parks and Recreation staff. For more

information or to register, call the South Beach Commu-

nity Center at 952–3210.

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BBN SPACE COAST BUSINESSCocoa Village Playhouse to host fund–raiserat Rockledge Gardens; offers sponsorships

The Historic Cocoa Village Playhouse will host the “Under the Harvest Moon” fund–

raiser at 5 p.m. on Sunday, Nov. 6, at Rockledge Gardens on U.S. Highway 1.

The first fund–raiser to be held at Rockledge Gardens, the event will include gourmet

food from Carrabba’s of Merritt Island, with live entertainment by the Cocoa Village

Playhouse performers.

“Extravagant” silent–auction items will be up for bidding, including the use of a luxury

Lake Tahoe private home for five nights, a seven–night stay in Idaho at Teton Springs

Resort, and a five–night stay at Sky Valley Golf Resort, in Sky Valley, Ga.

Event sponsorships are available at $300, $500 and $1000, with individual tickets

starting at $75 for Aladdin Society Members and $150 for guests.

For more information on the “Under the Harvest Moon” event, contact Delores

Spearman at [email protected].

For more information on the Historic Cocoa Village Playhouse, go to

www.cocoavillageplayhouse.com. To contact the box office, call 636–5050.

Halloween events for children offered at three locationsAn alternative to trick–or–treating, for children ages 2 through 12, will be offered at

Halloween–themed events at McLarty Park in Rockledge, Kiwanis Island Community

Center in Merritt Island, and Cocoa West Community Center in West Cocoa. The

McLarty Halloween Party will be held on Saturday, Oct. 29, from noon to 2 p.m. at 790

Barton Blvd. Parents are invited to bring their children to enjoy games for candy and

prizes. Washable tattoos and snacks will also be provided. There is no cost to attend. The

Pumpkin Patch Spooktacular will be held on Saturday, Oct. 29, from 6 to 8 p.m. at

Kiwanis Island Park Community Center, 951 Kiwanis Island Park Road. Event activities

will include touring a haunted house, pumpkin patch and playing games for candy and

prizes. Admission is $5 per child. Harvest Fest will be held on Monday, Oct. 31, from 6 to 8

p.m. at the Cocoa West Community Center, 230 S. Burnett Road. This event will include

games, crafts and more. There is no cost to attend. For more information about these

events, call 633–1870 (McLarty), 455–1380 (Kiwanis Island), or 633–1987 (Cocoa West).

Brevard Zoo to host Bonsai WeekendThe Brevard Zoo in Viera will host a special Bonsai Weekend for visitors from 10 a.m.

to 4 p.m. on Saturday and Sunday, Nov. 5 and 6, in the Nyami–Nyami River Lodge. The

exhibit will feature demonstrations on how to care for bonsai trees, and vendors will be on

site selling bonsai trees and bonsai–related items. Guests visiting the zoo that day will

have a chance to see more than 60 different bonsai trees. The exhibit is hosted by the

Bonsai Society of Brevard. When China invaded Japan in the 14th century, the art of

bonsai became a part of the Japanese culture and its popularity began to spread west. The

art of bonsai became popular in the United States after World War II. The bonsai exhibit

is free of charge with zoo admission. For more information on Bonsai Weekend, visit

brevardzoo.org or call 254–9453. The Bonsai Society of Brevard meets at 2 p.m. on the

third Saturday of the month at the Melbourne Public Library, 540 Fee Ave.

Guitarist Les Dudek to perform at Lou’s BluesThe Brevard Music Group will present a live performance of guitarist Les Dudek at

8 p.m. on Sunday, Nov. 6, at Lou’s Blues in Indialantic. The address is 3191 N. Highway

AIA. Tickets range from $15 to $30 for VIP reserved seats. Tickets are available at

www.BrevardMusicGroup.com or call 783–9004. Tickets can be purchased at Lou’s Blues,

too. Dudek is a popular session guitarist who has performed with and written songs for

such artists as Stevie Nicks, Steve Miller, Dave Mason, Cher, Boz Scaggs and The Allman

Brothers Band. Dudek released four critically acclaimed solo albums with CBS Records.

He also appeared alongside Cher in the movie “Mask.” For more information about the

show, call Jamie Schmalenberger at Brevard Music Group. The phone number is

783–9004 or send an e–mail message to [email protected].

SCFN to host workshop in CocoaSpace Coast Feline Network will be conducting a workshop for feral cat colony

caregivers from 1 to 4 p.m. on Saturday, Nov. 12, at the Central Brevard Library,

308 Forrest Ave., in Cocoa. The workshop is for those involved with the care of feral cats

and includes demonstrations on how to use traps. This workshop is free of charge. Call

631–7729 to register or visit http://www.scfntnr.org.

Community Foundationpick up BBN

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FULL COLOR

CONNECT HELP?

A new website that lists every not-for-profit organization in Brevard County including education, arts & culture, human

services, environment, animal welfare, health care, and more.

Learn more about Brevard County and find ways to connect time, talent, or other resources to the community causes you

care about. Visit www.ConnectBrevard.org today.

Founded in 1981 as an independent 501(c)3, not-for-profit organization, the mission of the Community Foundation for Brevard is to encourage, support, and facilitate philanthropy in Brevard County. The Foundation supports initiatives, activities, programs, and partnerships that enhance Brevard’s quality of life.

1361 Bedford Drive, Ste. 102, Melbourne, FL 32940 | Phone (321) 752-5505 | www.cfbrevard.org


BBN SPACE COAST BUSINESSFlorida Tech’s Scott Center for Autism Treatmentto start running club Nov. 29; sign–up begins

The Scott Center for Autism Treatment of Florida Institute of Technology will intro-

duce its new running club on Nov. 29.

The club features Florida Tech’s Becky Werle, who will train participants in prepara-

tion for the Melbourne and Beaches Music Marathon Weekend, Feb. 4–5, 2012.

Registration for the training started Oct. 6 at the Health and Wellness Expo, which

was held at the Clemente Center on Florida Tech’s campus in Melbourne.

The goal of the club is to promote running in the community and to set and reach

personal goals while raising awareness about autism. The event will also benefit the

center. The training, which costs $75, is designed for the 5k, 8k or half–marathon only and

geared for beginners. Participants will train biweekly for 10 weeks and also be provided

with nutrition advice.

A running club packet, which includes a T–shirt for training sessions and the race,

training calendar based on individual racing levels and a water bottle, will be available for

pickup Nov. 17, from 5–6:30 p.m., in the lobby of The Scott Center.

Marathoners will run a scenic route, including two bridge crossings for the half–

marathon and the beach side barrier island, which ends on Main Street in downtown

Melbourne. The race is followed by an awards ceremony and a party with a live band.

The 10–week training registration form can be found at www.thescottcenter.org; the

race registration is available at www.themelbournemarathon.com.

For more information, either send an e–mail message to Colleen Middlebrooks at

[email protected]., call 674–8106, or visit http://www.thescottcenter.org.

CCH’s 25th ‘Lights of Love’ campaign Nov. 9Cape Canaveral Hospital Auxiliary’s 25th annual “Lights of Love” fund–raiser will be

held from 12 to 7:30 p.m. on Nov. 9. The event will be hosted in the Hospital’s Medical

Plaza, 701 W. Cocoa Beach Causeway. The program raises money to help support the

hospital’s life–saving work. Donations this year will be used to purchase cardiac

defibrillators for permanent installation in the hospital’s operating rooms. This program is

also the Auxiliary’s largest annual fund–raising effort, with a goal of $25,000. Donors are

asked to purchase a Holiday Tree Light memorializing or honoring deceased or living

family members, friends, neighbors, or acquaintances. Their “names are lovingly associ-

ated with this event.” Interested donors may contact the Cape Canaveral Hospital

Auxiliary at 799–7167.

Young Eagles Day at Merritt Island AirportYoung Eagles Day will be hosted Saturday, Nov. 12, from 8:30 a.m. to 12 p.m. at

Merritt Island Airport. Young Eagles under age 18 are eligible for a free EAA student

membership by registering. Membership includes EAA Sport Aviation magazine online,

e–newsletters, members–only website, and free admission to 300–plus science and

technology museums, and more. The membership is made possible by Embry–Riddle

Aeronautical University. For more information or to register for Young Eagles Day, visit

https://secure.eaa.org/apps/student.

Veterans Day Open House at VACThe Valiant Air Command in Titusville will host its annual Veterans Day Open House

Nov. 12 and 13. As part of its “Planes, Trains and Automobiles” theme, individuals have

the opportunity to display their vehicle during one or both of the Open House days. Call

268–1941 for details or visit www.vacwarbirds.org.

Central Florida Winds concert Nov. 13The brass and percussion of the Central Florida Winds will perform works by Wagner

and Copland, as well as others, in a 3 p.m. concert on Sunday, Nov. 13, at Suntree United

Methodist Church, 7400 N. Wickham Road, in Melbourne. The concert is free of charge to

the community. For more details about the event, call 223–6688 or send an e–mail

message to [email protected]. The website is www.cfwinds.org.

Debi Pettigrew to teach art classDebi Pettigrew will instruct a class on “Painting with Pastels” at the Art Gallery of

Viera at The Avenue. The classes will be held from 6 to 8 p.m. on Tuesdays. The fee is

$20 per class or four classes for $75. Contact Pettigrew at [email protected] or call

749–1153 to enroll. The Art Gallery phone number is 504–4343. Participants will learn

how to how to paint wildlife, animals, pets, landscapes, seascapes, and portraits.

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SPACE COAST BUSINESS51st Fall Orchid Show scheduled Oct. 29–30

at Melbourne Auditorium; to feature vendorsThe Brevard County Orchid Society’s 51st annual Fall Orchid Fair will be held on

Saturday, Oct. 29, and Sunday, Oct. 30, from 9 a.m. to 5 p.m. at the Melbourne Audito-

rium, 625 E. Hibiscus Blvd., two blocks west of U.S. Highway 1.

This year’s event will feature many outstanding vendors offering orchids, exotic

tropical plants, and orchid–related gifts and supplies for sale. Admission is $4. Children

age 12 and younger will be admitted free of charge.

A blooming orchid is the “perfect holiday gift,” and all of the plants offered at the Fall

Orchid Fair are suitable for growing locally, said Julie Zepf, show chairwoman.

The professional growers at the Orchid Fair “will gladly tell you about the plants they

offer, including how to care for them at home or even incorporate them into an outdoor

garden.”

There will be a “spectacular display room where professional growers will exhibit

their very best blooming orchids for you to admire,” she said. Amateur orchid growers

also will show plants they have grown at home, competing for awards in several

categories.

The Brevard County Orchid Society’s Hospitality Table will offer free literature on

orchid culture. Society volunteers will answer questions about the plants you have or

would like to acquire.

Daily admission to the Fall Orchid Fair includes free workshops presented by

professional orchid growers at 11 a.m. and 2 p.m. each day. Visit http://thebcos.org for

workshop times and topics.

“The Fall Orchid Fair is a great opportunity to see and learn about these beautiful

flowering plants. If you’re feeling lucky, buy some raffle tickets and try to win a blooming

orchid plant or one of the other orchid–related prizes donated by our vendors and

supporters,” said Zepf.

Brevard County Orchid Society is a nonprofit organization. One of its purposes is to

increase public interest in the growing of orchids and to extend the knowledge, produc-

tion, use and appreciation of orchids.

The organization meets at 7:30 p.m. on the second Monday of the month in the

Satellite Beach Municipal Auditorium of the Civic Center, 565 Cassia Blvd.

shows Hispanic consumers are more likely to opt for imported wines than non–Hispanic

consumers, but that, too, is changing. Hispanic consumption of domestic brands is

growing at a much faster rate than imports. Among non–Hispanics, the results were

reversed.

Karl Storchmann, an economics professor at New York University and managing

editor of the “Journal of Wine Economics,” said increasing incomes are likely a driving

force behind higher consumption rates.

Even with recent increases, Korchmann noted Hispanic consumption of wine remains

lower than consumption among non–Hispanics. The Experian Simmons study found

26.5 percent of Hispanics say they drink wine, an increase from 2005 but still well below

the 38.8 percent of non–Hispanics who are wine consumers.

Brian Bueno, consumer research analyst for IBISWorld Inc. in Los Angeles, said age

also is important. Younger consumers are a huge growth market for the wine industry,

and the Hispanic population in the U.S. is relatively young.

According to Census data, Hispanics comprise 16.2 percent of the overall population

in the U.S., but they make up 19.2 percent of the population of 20– to 34–year–olds,

Bueno said.

Flores said the quality of many Mexican wines has increased significantly in recent

years, which may also contribute to increasing interest among consumers as people

travel between the two countries. And exposure to wine on television, the Internet and in

the media in the U.S. has increased awareness in the Hispanic community, he said,

especially among second– and third–generation consumers, who have greater access to

education and social life.

Consumers are recognizing more that many wines blend well with Mexican food and

other Latin American cuisines, and with so much variety available in the market, they

are expanding their palates and trying new things. “I’ve seen it in the families of

friends,” Flores said.

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BBN SPECIAL FOCUSKeiser UniversityContinued from page 1

Two years ago, the Melbourne campus also developed

the model for the school’s radiation–therapy program.

“That’s really been ground–breaking for us in the

community,” said Rupp. “We developed the radiation–

therapy program based on the community feedback we

received from our advisory–board members. They told us

there was a need in the community and in the surround-

ing areas for this type of program.”

When the Keiser family first looked to extend the

school’s brand from Fort Lauderdale more than 20 years

ago, Melbourne flashed all over its radar screen. “This

was our first expansion. We have grown and grown in

Melbourne. The community has been wonderful,” said

Dr. Keiser.

Today, Keiser University is on track to become a Level

6 SACS–accredited institution. It’s the highest level of

accreditation by the Southern Association of Colleges and

Schools. Level 6 is the equivalent of a state university

system.

The accreditation, expected to come in December, will

help put Keiser University’s new operator in a position to

better serve students and communities.

Everglades College Inc., a nonprofit entity and

separately run institution, has purchased Keiser

Schooling, the parent company of Keiser University,

which has 15 campuses around the state and a footprint

abroard. The purchase price was not disclosed.

Dr. Keiser and his wife, Belinda, vice chancellor of

community relations and student advancement, bought a

small business called American Flyers College Inc., in

1998, now Everglades University. They changed the

name to Everglades in 1999 and relocated the school to

Fort Lauderdale.

In January of 2000, the Keisers incorporated Ever-

glades as a not–for–profit corporation in Florida. In 2002,

the U.S. Department of Internal Revenue Service

recognized Everglades as a 501 (c)(3) corporation and it

became independently operated by a board of trustees.

Dr. Keiser donated the value of the stock of American

Flyers Inc. to the corporation.

In 2010, Everglades received regional accreditation at

the master’s degree level by SACS.

“Our original goal was to merge the two organizations

(Everglades and Keiser), in 2005, but complex federal

regulations prevented that,” he said. “So, instead, we had

Everglades buy us.”

Dr. Keiser said the move is a “natural progression” for

the school. “When an institution offers doctoral–level

programs, it is required to have a research mission.

Unfortunately, in the for–profit environment it’s almost

impossible to get the funding for our faculty members

and professors to do research.”

He added, “Moving to a not–for–profit institution will

help us get National Science Foundation grants for our

faculty.”

The Keiser family and the school’s top administrators

have been visiting their campuses in Florida, talking to

business leaders and the community–advisory boards

about the transition and the shedding of its for–profit

roots. Statewide, more than 1,000 businesspeople sit on

these advisory boards in communities.

“The response in the communities has been very

positive,” said Dr. Keiser. “We have a very focused

mission, and that is to provide quality education to

motivated students. We are not going to lose sight of

that.”

This year, a number of for–profit schools in the U.S.

converted to nonprofit status.

Belinda Keiser said her institution will benefit from

the new structure in a number of ways. “It will allow us

to get additional monies, scholarships, and grants to

support our students. It will also provide us the opportu-

nity to explore partnerships that may not have been open

to Keiser University in the past. In general, the transi-

tion provides the institution stability,” she said.

Belinda Keiser said the university will continue its

longstanding charitable–giving program, which has

provided hundreds of thousands of dollars to nonprofit

organizations, and nearly $14 million in need–based and

academic scholarships annually.

As part of the conversion to nonprofit status, Keiser

University just kicked off the Keiser–Mills Family

Foundation.

“The goal is to generate more scholarship funds and to

provide international exchange opportunities for our

students. We are now in China, Eastern Europe, and are

exploring other venues abroad,” said Belinda Mills

Keiser.

Keiser University has a SACS–accredited campus in

Shanghai, China, serving 220 students. “Our first senior

class will graduate next year,” said Dr. Keiser, whose

institution offers a bachelor’s degree in business adminis-

tration in Shanghai.

The school is looking to expand internationally, he

said. New Zealand and Nicaragua are possible targets for

growth. Keiser University currently has a Latin Division

and a cooperative agreement in the Eastern European

nation of Moldova, he said.

In 1999, Keiser University launched an online degree

program. About 15 percent of Keiser students today

study online. On Oct. 25, the school will introduce an

online program in Mandarin.

“We have agreements with a university in Taiwan

and a university in Beijing. It’s a great initiative. We

already offer bachelor’s and master’s degrees in Spanish

online. This will be one of the first programs in Mandarin

online. We are becoming a global institution. It adds to

our culture. We are in communication with our staff in

China on a daily basis,” he said.

Keiser University’s West Palm Beach campus is the

school’s center for international students. “We have 75

Chinese students at the West Palm campus this fall. The

number of students is growing,” Dr. Keiser said.

In Florida, Keiser University is the second–largest

producer of two–year degrees for registered nurses,

according to U.S. Department of Education statistics

published in “Community College Week Magazine,” and

the No. 1 producer of allied–health graduates with two–

year degrees.

In general, Belinda Keiser said 62 percent of the

school’s graduates earn their degrees in STEM–related

fields — science, technology, engineering, and mathemat-

ics. “Our commitment to these fields will only strengthen.

We will become even more focused in these areas, which

will be important for the future of Florida’s economy.”

Belinda Keiser served for two years as chairwoman of

Workforce Florida and traveled the state talking to

business leaders about job creation and the skill sets that

will be needed “to move the economy forward.”

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October 24, 2011 - Brevard Business News