October 31–November 2, 2017 | Hilton Portland Hotel ...€¦ · The API Strategy & Practice Conference provides an open forum in which leaders in the API sector . gather to discuss

October 31–November 2, 2017 | Hilton Portland Hotel, Portland, OR

Conference & Sponsorship Prospectus

API Strategy & Practice 2017 2

TABLE OF CONTENTS

About the Event .............................................................. 3

Platinum Sponsorship ..................................................... 5

Gold Sponsorship ........................................................... 6

Silver Sponsorship .......................................................... 7

Bronze Sponsorship ....................................................... 8

Sponsorship Grid At-A-Glance ....................................... 9

Promotional Marketing Opportunities ............................ 10

Attendance Support ..................................................... 11

Attendee Comments .................................................... 11

Why Linux Foundation Events Are Different ................... 12

Sponsorship Bundles & Custom Packages ................... 15


The API Strategy & Practice Conference provides an open forum in which leaders in the API sector gather to discuss successes and challenges they face while executing their own API programs.

Now in its 8th edition, and hosted for the first time by The Linux Foundation and the Open API Initiative, APIStrat has become the most influential technical conference dedicated to the emerging API Economy.

The annual flagship conference will bring together over 600 practitioners currently building and running APIs to share best practices, advance the state of the art, and help establish their own strategies. Over 60 talks and workshops, as well as a sponsors area and chill out lounge all combine to create a relaxed atmosphere for discussion. The API community comes together to hear these stories, participate, and discuss what is needed to move forward, in order to ensure the healthiest and most vibrant API sector possible.

A top quality speaker program combines deep technical content, with API business strategy and hands on experience. Previous speakers have ranged from the API fields key innovators to Senior VPs of public companies to influential venture capitalists.

Attendees are decision makers in their companies, responsible for technical and strategic choices for their respective API programs.


ATTENDEE BREAKDOWN

• Engineering/IT

• Business

• Product

ATTENDANCE BY INDUSTRY

• Information Services

• Software

• Retail/Consumer

• Financial Services

• Other

Attendee Demographics:

Who Attends API Strategy & Practice:

Technical & Business Leaders

� Chief Technical Officer

� Chief Information Officer

� Chief Business Development Officer

� VP, Engineering

� VP, Information Technology

� VP, Product

� Head of API Design

� Senior Director of API Operations

� Director, Global Business Development

� Director, Integration Programs

� Director, Technology Evangelism

� Senior Integration Architect

� Senior Platform Engineer

� Senior Technology Architect

� Senior Solutions Architect

� Lead Software Engineer

Reach over 600 key decision makers


PLATINUM SPONSORSHIP

Contact [email protected] to secure your sponsorship today.

SPONSORSHIP FEE

$40,0002 AVAILABLE

1 AVAILABLE

Thought Leadership � DEDICATED SPONSOR BRANDED EMAIL TO OPT-IN ATTENDEES POST-EVENT

� SPEAKING OPPORTUNITY Content and speaker must be approved by program committee

Brand Awareness � RECOGNITION ON EVENT SIGNAGE Logo on conference signage

� RECOGNITION IN PRE-CONFERENCE EMAIL MARKETING Logo under platinum sponsors

� KEYNOTE STAGE BRANDING Logo displayed on-screen during breaks

� SOCIAL MEDIA PROMOTION OF SPONSORSHIP 4 tweets from from the LF events twitter channel

� NAME FEATURED IN PRESS RELEASE AND MAILINGS

� ADDITIONAL SPONSORSHIP CHOICE Select from coffee break, lunch, breakfast, or attendee gift

� APISTRAT BLOG Featured news, profile, or interview on APIStrat blog

Sales, Marketing & Recruiting � 20X10 TURNKEY BOOTH IN SPONSOR SHOWCASE

� JOB BOARD POSTING Chance to post job opportunities on event website and on site job board

� (2) LEAD RETRIEVAL SCANNERS Use at your booth.

Access & Education � (7) CONFERENCE ATTENDEE PASSES Full access passes to the entire conference for your staff or customers 25% off additional passes

for staff/customers

� SHARED SPONSOR MEETING ROOM Shared meeting room with other Platinum Sponsors

Community Support � RECOGNITION ON EVENT WEBSITE Prominent logo display on all website pages

� ONSITE RECOGNITION During opening keynote


GOLD SPONSORSHIPSPONSORSHIP FEE

$25,0006 AVAILABLE

2 AVAILABLE



� RECOGNITION IN PRE-CONFERENCE EMAIL MARKETING Logo under gold sponsors

� KEYNOTE STAGE BRANDING Logo displayed on-screen during breaks


� NAME FEATURED IN PRESS RELEASE AND MAILINGS

Sales, Marketing & Recruiting � 8X10 TURNKEY BOOTH IN SPONSOR SHOWCASE


� (1) LEAD RETRIEVAL SCANNER Use at your booth.

Access & Education � (5) CONFERENCE ATTENDEE PASSES Full access passes to the entire conference for your staff or customers 20% off additional passes for staff/customers


SILVER SPONSORSHIPSPONSORSHIP FEE

$14,00010 AVAILABLE

5 AVAILABLE

7


API Strategy & Practice 2017


� RECOGNITION IN PRE-CONFERENCE EMAIL MARKETING Logo under silver sponsors


Sales, Marketing & Recruiting � 6X6 TABLETOP BOOTH SPACE IN SPONSOR SHOWCASE


� (1) LEAD RETRIEVAL SCANNER Use at your booth.

Access & Education � (3) CONFERENCE ATTENDEE PASSES Full access passes to the entire conference for your staff or customers 15% off additional passes for staff/customers


BRONZE SPONSORSHIPSPONSORSHIP FEE

$3,00012 AVAILABLE

8




� SOCIAL MEDIA PROMOTION OF SPONSORSHIP 1 tweet from from the LF events twitter channel

Access & Education � (1) CONFERENCE ATTENDEE PASS Full access pass to the entire conference for a staff member or customer 10% off additional passes for staff/customers


Recruiting � JOB BOARD POSTING Chance to post job opportunities on event website and on site job board


SPONSORSHIP AT-A-GLANCE

platinum 2 available

1 available

gold 6 available

2 available

silver 10 available

5 available

bronze 12 available

Pre or Post-Conference Email Blast: One time use of opt-in list to be sent by Linux Foundation

•

Onsite Recognition during Opening Keynote Session

•

APIStrat Blog Feature: Featured news, sponsor profile, or interview on APIStrat blog

•

Shared Sponsor Meeting Room: Private meeting room shared with other Platinum Sponsor

•

Speaking Opportunity: Content and speaker to be approved by program committee

•

Keynote Stage Branding: Logo prominently displayed on stage screens

• •

Name Featured in Press Release Event Promotions • •

Recognition in Pre-Conference Email Marketing • • •

Exhibit Booth: The Sponsor Showcase is the hub of the event, providing excellent mindshare for sponsors

20x10 8x10 6x6

Lead Retrieval Scanners: Use at your booth 2 1 1

Job Board Posting: Chance to post job opportunities on event website and on site job board

• • • •

Recognition on Event Website: Prominent logo display on all website pages

• • • •

Recognition on Event Signage: Logo on conference signage

• • • •

Social Media Promotion of Sponsorship 4X 3X 2X 1X

Conference Attendee Passes: Full access passes to the entire conference for your staff or customers

7 5 3 1

Discount on Additional Conference Passes 25% 20% 15% 10%

Sponsorship Cost $40,000 $25,000 $14,000 $3,000

To secure your sponsorship, please contact us at [email protected]



Above prices will be reduced by 20% when combined with a Bronze or higher level sponsorship package.

PROMOTIONAL MARKETING OPPORTUNITIES

Lanyard $3,500Every attendee at the event will wear a name badge and lanyard and your logo will appear across the lanyard.

Coffee Breaks $4,000 · 2 AVAILABLEBranding opportunities include recognition on signage at all sponsored breaks.

Speaker Lunch $4,000Logo on signage and 5-minute welcome remarks.

Wi-fi $5,000Conference wifi will be named after sponsor, logo on signage and back of name badges.

Breakfast $4,000 · 2 AVAILABLELogo on signage.

Main Event Reception $10,000 · 1 AVAILABLE SOLD OUTLogo on signage and 5-minute welcome remarks. Food and beverages served during the reception.

Pens $3,500 Branded pen available to attendees at registration desk and breakout rooms.

Keynote Drop $3,000 · 2 AVAILABLELeave literature or small swag items on each seat before the keynote session.

Branded Workshop $4,000 · 2 AVAILABLEWorkshops will be held on October 31 and offer capacity for up to 70 people.

API Strategy & Practice 2017 11API Strategy & Practice 2017

Attendance Support

APIStrat is committed to supporting event participation for individuals who might otherwise not be able to attend. As such, 5% of all sponsorship revenue is allocated as a travel fund to enable need-based grants.

Sponsors also may choose to contribute an extra 5% beyond their sponsorship total to our attendance support fund. Participating sponsors will be recognized on the list of named co-sponsors of this initiative.

Attendee Comments

11


It’s well established that leading companies are using open source strategically to power their business. Smart companies realize that to gain a competitive advantage they must influence and learn directly from the open source maintainers, developers and IT managers who are steering the projects being used to create today’s most innovative commercial products and services.

Linux Foundation events are the only place where the world’s leading maintainers, developers and practitioners across all of the most important open source software projects meet. From the enterprise to networking, embedded, IoT and cloud infrastructure, among others, Linux Foundation events are the best place to identify software trends early and inform future technology investments. They’re also the ripest recruiting grounds in today’s technology landscape.

Visibility within the open source community is one of the best ways to advance your open source development work through connection with sophisticated users who are evaluating and buying the next generation of infrastructure, big data or cloud technology.

If you want to influence, learn from or recruit these maintainers and developers, or reach the IT managers, cloud architects, network architects, infrastructure managers or administrators, Linux Foundation events are a must-attend and must sponsor.

Technologies Covered By Event:

Linux Kernel & Subsystems, Systems AdministrationLinuxCon, Open Source Summit, Embedded Linux Conference, Automotive Linux Summit, Linux Plumbers Conference, Linux Kernel Summit, LSF-MM Summit, Vault, Linux Security Summit

Containers & Cloud Native ComputingCloud Foundry Summit, CloudNativeCon/KubeCon, Open Source Summit, ContainerCon, MesosCon, Node.js Interactive, Xen Project, Developer Summit, KVM Forum

Networking, SDN & NFVOpen Networking Summit, OpenDaylight Summit, OPNFV Summit, Open vSwitch Conference

IoT, Embedded, Mobile & AutomotiveOpenIoT Summit, Embedded Linux Conference, Automotive Linux Summit

Big Data & Data ScienceApache: Big Data, MesosCon

Ecosystem, Community & Professional Open SourceApache: Big Data, ApacheCon, Open Source Leadership Summit, Open Source Summit, LinuxCon + ContainerCon, Open Compliance Summit, Open Source Forum

Invitation-Only EventsLSF-MM Summit, Kernel Summit & Open Source Leadership Summit

Linux Foundation events are where the world’s greatest technologists collaborate, meet and innovate. If you rely on open source, you need to be a part of Linux Foundation events.

OVERALL 2016 AUDIENCE SNAPSHOT

20,000+ attendees

4,000+ organizations

85 countriesWith representatives from US, Japan, Germany, Korea, UK and many more.

28% YoY Growth

Including corporations, associations and academic institutions worldwide

ATTENDANCE AUDIENCE BY COMPANY SIZE

REPRESENTING

FROM

COMPANY SIZE SUM OF %

1 - 99 26%

100 - 499 16%

500 - 4999 16%

5000 - 9999 5%

10000+ 37%

More than

56% attendees are

from the US

13API Strategy & Practice 2017

OVERALL 2016 AUDIENCE SNAPSHOT (CON’T)

AUDIENCE BY JOB FUNCTION

Development / Engineering 40%

20%

13%

6%

7%

6%

4%

2%

2%

DevOps / System Administration

IT / Dev Manager, Director & VP

Marketing / Sales

Executive Management

Student / Academic

Product

Press / Analyst

Other

14

7,500+ 90,000+ 374,000,000+ Over 150

152,000,000+

Linux Foundation events are highly engaging and interactive. Our events generated:

media clips with social media engagements on Facebook, Google+ & Twitter

event keyword impressions on social media

press in attendance

impressions

PRESS & SOCIAL MEDIA

AUDIENCE BY INDUSTRY

22%

Hardware / Computers / Electronics

5%Carriers / Telecom

2%

Solutions Provider / IT Consultancy

4%Education / Research

48%Software / Internet

13%Other

6%

Associations / Trade Groups / Foundations



www.events.linuxfoundation.org

Sponsorship Bundles & Custom Packages

Interested in sponsoring multiple events and/or creating a custom sponsor package? We offer bundled sponsorship package discounts and are

happy to work with you to create a customized package to meet your organization’s individual needs.

Linux Foundation Corporate Members receive sponsorship discounts

on Linux Foundation events. Please inquire for details.

Documents

October 31–November 2, 2017 | Hilton Portland Hotel ...€¦ · The API Strategy & Practice Conference provides an open forum in which leaders in the API sector . gather to discuss