October CBJ

The Bluffs at Carlsbad, a unique luxury apartment community in Carlsbad, is completing a multimil-lion-dollar renovation of all 163 one-bedroom and two-bedroom apartment homes and of property common areas including a new, state of the art, community center.

The Bluffs new owner explains that the con-cept was to completely renovate all apartments and create an environment that complements the outdoor California lifestyle with a luxury amenity package at rental rates that are several hundred dollars below competing products.

“We have been extremely pleased at the response of the Carlsbad community to our new product, as we have leased the renovated units at a faster pace than expected and expect to be fully leased within the next two months upon delivery of the fi nal renovated apartment units,” said David Page, CPM, Vice President for Triumph Management Company. “With the opening this week of the new clubhouse and delivery of our luxury amenity package, we are

AN AWARD-WINNING, MONTHLY PUBLICATION OF THE CARLSBAD CHAMBER OF COMMERCEVOL. 30, NO. 10

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SEE THE BLUFFS Page 8

SECRETS OF 'BEST' WORKPLACESee what makes Cassidy Turley one of the 'Best Places to Work' 3 AFFORDABLE CARE UPDATE

How businesses could delay impact of Affordable Care Act. 6

BUSINESS SPOTLIGHT

Premier living in the heart of Carlsbad

Survey: Women business owners expect to hire

According to a Carlsbad Chamber of Commerce survey, a majority of women-owned busi-nesses are looking to add new employees, and more than two-thirds of them say their compa-nies are right on or above their targets for 2013.

The Carlsbad Chamber of Commerce sent out a survey to to get a pulse on women-owned businesses among its membership and ask how they feel about the state of the economy.

In the survey, 52.9 percent of repondents said their businesses are right on target for the year while, 29.4 percent said they are above target, and 17.6 percent said they are below target.

Asked to rate their feelings on the current state of the economy, 47.1 categorized it as weak, while 5.9 percent categorized is as very weak. Those who said the econ-omy is normal were 41.2 percent, while 5.9 percent said it is strong.

In total, 76.5 percent of respon-dents said they plan to hire more employees by the end of this year or in 2014. Of those, 57.7 percent say they plan to hire both full-time

CELEBRATING WOMEN IN BUSINESS

For more words of advice, turn to page 10-11

C E L E B R A T I N G W O M A N - O W N E D B U S I N E S S E S

Every business owner is aware of the saying “know your customer,” but only a rare few can live up to the old adage the way Ofi e Escobedo and her employees at Lola’s 7-Up Mexican Market & Deli live up to it.

Established in 1943, the corner market has been an integral part of Carlsbad’s barrio community for generations. After retiring as a contract administra-tor for aerospace manufacturer McDonnell Douglas in 1986, Escobedo returned to her family’s business and added the deli. Though she didn’t know the fi rst thing about running a business, Escobedo enrolled in small-business administration classes and conducted a survey of the community, asking whether they would

support a market/deli in the area.It’s the biggest advise she would give people start-

ing their own business, said Escobedo.“Educate yourself. Learn as much as you can about

the business,” she said. “Also, get acquainted with the people that will support and help you in your business, your banker, city staff and your chamber of commerce representatives.”

But some things you just can’t teach. For example, customer service such as it takes place at Lola’s.

Escobedo and the deli employees know nearly every one of their customers, most high school students,

C E L E B R A T I N G W O M A N - O W N E D B U S I N E S S E S

Lancers honor Barrio ‘grandmother’ SEE SURVEY Page 11

CHS students make Escobedo parade’s grand marshall

SEE ESCOBEDO Page 11

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October is National Women in Business month and the Carlsbad Business Journal will be commemorating the occasion with a special section celebrating the accomplishments of the female entrepreneurs and business leaders who are part of the Carlsbad Chamber of Commerce.

Reserve your space to advertise in this special edition.For more info contact Julie Miramontes at 760.931.8400 or [email protected]

DID YOU KNOW: • There are more than 8.3

million women-owned businesses

• These businesses generate nearly $1.3 trillion in sales and employ 7.7 million people

• Between 1997 and 2012, the number of overall businesses increased by 37 percent — but women-owned businesses increased by 54 percent, more than 1.5 times the national average

SUPERWOMEN OF BUSINESS

L O O K I N G F O R T H E

To celebrate National Recycling Day the November issue of the CBJ will focus on recycling, renewables & sustainable goods & services.Deadline to participate in this issue is October 15

The Bluffs at Carlsbad has completed a multimillion-dollar renovation of all its 163 one-bed-room and two-bedroom apartment homes and common areas.

(Photo by José A. López)Ofie Escobedo of Lola’s 7-Up Mexican Market & Deli was named 2013 grand marshall of Carlsbad High School’s Lancers Day Parade.

VOL. 30, NO. 10

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INDEX

MEMBER DIGEST ........................ 13-16

ASSEMBLY UPDATE ..................... 5

EXPAND YOUR KNOWLEDGE ........ 6-7

TECH TALK .................................. 7

CITY UPDATE ............................... 17

VILLAGE BEAT ............................. 17

REAL ESTATE ............................... 19

EDUCATION NEWS ...................... 18

ADVERTISING SPOTLIGHT: SUPERWOMEN OF BUSINESS ......10-11

MEMBER MARKETPLACE .............17

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President & CEO CARLSBAD CHAMBER OF COMMERCE

Many KUDOS to give, so little time (and space) so let’s get right to it.

KUDOS to Carlsbad Mayor Pro Tem Mark Packard (of Packard Dental) who was inducted into the Carlsbad High School’s alumni Hall of Fame.

Started in 2009, the Lancer’s hall of fame includes many notable busi-ness people, artists and other lead-ers, which means that Dr. Packard fi ts right in.

During the Lancer Day Parade on Sept. 19, Packard rode atop a convertible with two of his fellow inductees, Lt. Col. Peter B. Tingstrom and Capt. Yuwyn E. Ho.

KUDOS to SDG&E for its giving initiatives.

As recently highlighted in an article by Frank Urtasun, SDG&E’s regional vice president of external affairs, the utility company has one of the largest corporate giving pro-grams in the region.

In 2012, SDG&E awarded more than $6 million in charitable con-tributions to over 570 non-profi t organizations in San Diego County and South Orange County, accord-ing to Urtasun.

Also, SDG&E employees (more than 5,000) have given close to $700,000 from their paychecks to charities in challenge grants.

“By funding ongoing programs instead of one-time events, we have the opportunity to focus on the underserved communities that

need it the most, which helps pro-vide continuity for local organiza-tions and reinforces the principles of commitment and dependability.” Urtasun writes.

Among the programs SDG&E helps fund are is the Inspiring Future Leaders initiative, a $1 million chari-table giving campaign that offers grants to non-profi t organizations that focus on developing leader-ship skills in kindergarten through 12th grade students by supporting youth development, college prepa-ration, fi nancial literacy, and STEM programs (science, technology, engi-neering and math).

SDG&E also supports non-profi t environmental organizations whose programs educate youth as stew-ards of the environment through the Environmental Champions initiative, which rewards programs that focus on areas surrounding ecosystem awareness, environmental con-servation, and energy and water effi ciency.

It also has the Emergency

Preparedness and Safety initiative, a $800,000 charitable giving cam-paign that helps ensure communi-ties have the resources they need to be prepared in the event of an emergency.

SDG&E also has a seasonal giving campaing that helps to feed the hungry, shelter the homeless, assist the disabled, help our veterans, aid seniors, and protect families from domestic abuse in local communities that need help the most.

All around, some great programs!

KUDOS to Donna Sanfi lippo of Edward Jones, who recently won the fi rm’s coveted Zeke McIntyre Pio-neer Award, which recognizes new fi nancial advisors who achieve high levels of success early in their careers with the fi nancial services fi rm.

Sanfi lippo was one of only 291 of the fi rm’s more than 12,000 fi nancial advisors to receive the award.

Jim Weddle, the fi rm’s managing partner, said the award is a strong indicator of a fi nancial advisor’s future success.

“We recruit and hire our fi nancial advisors from among the best, so we expect them to do well,” Weddle said. “But to achieve such success early in her career with Edward Jones is outstanding, and I com-mend Donna for her performance and dedication.”

The award is named after Edward Jones legend Zeke McIntyre, who opened the fi rm’s fi rst branch offi ce in 1957 in Mexico, Mo.

CARL

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CHAIRMAN’SKUDOS

Chairman of the BoardCARLSBAD CHAMBER OF COMMERCE

Dr. Packard inducted to the CHS Hall of Fame

Tips from ‘The Winner’s Circle’

In my never-ending search for stories that provide advice and motivation, I found a 1998 book by Lawrence Ragan communications “The Winner’s Circle” so I plucked a couple of gems to share them with you in this column.

The following was origi-nally published in the Wall Street Journal and reprinted in “Chicken Soup for the Soul.” It was sent to the Journal by United Technolo-gies Corporation, and should serve as a reminder to man-agers to always be willing to take chances.

You’ve failed many times, although you may not remember.

You fell down the fi rst time you tried to walk.

You almost drowned the fi rst time you tried to swim, didn’t you?

Did you hit the ball the fi rst time you swung the bat?

English novelist John Creasey got 753 rejection slips before he published 564 books.

Babe Ruth struck out 1,330 times but he hit 714 home runs

Don’t worry about failure.Worry about the chances

you miss when you don’t even try.

These quotes say it the best.

• Size doesn’t matter. If you ever think you’re too small to be effective, you’ve never been in bed with a mosquito.

• The best reward for work well done is the opportunity to do more.

• Thinking is the hardest work there is, which is prob-ably the reason why so few engage in it.

Remember H.G. Wells once said, ”What on earth would a man do with himself if something did not stand in his way?”

During his time in the U.S. Marine Corps, Capt. Wayne Mai discovered a passion for helping people become fi nancially secure. Mai, who was deployed to Japan, Iraq and Afghanistan during his years of service, chose Boots in Business as a way to learn the pros and cons of a career in fi nancial planning and advising and to see if this was a career he would want to pursue after leav-ing the service.

Mai spent three days with Cliff Weise, Catherine Magana, and Steve Wolff of WWM Financial. Wayne spent his time with WWM discussing the obstacles newcomers to the business will encounter and also observed the day-to-day operations of a fi nancial planning and advising company.

Wayne also spent a day with Matt Leonard and Edward Jones Investments. They discussed peer interactions and how they execute their business

model. During the meeting, Wayne learned of the Edward Jones Financial Advisor Program, where he is currently studying for his securities license.

A lot was achieved with Wayne’s mentoring assignment. He was able to verify his career direc-tion, learned what he didn’t want to do, and con-fi rmed he was on the correct path to achieving his career goals.

“This program confi rmed my decisions, and because of that I have a primary plan, and am able to better focus my efforts while still conducting contingency planning,” said Mai

“The assignment was defi nitely value added. I was able to make a positive decision, based on the openness and honesty of everyone I met.” Mai added, “This program was so positive, there was nothing I disliked.”

— By Scott Peltier

BOOTS IN BUSINESS PROFILE

Mayor Pro Tem Mark Packard, left, is picture with Lt. Col. Peter B. Tingstrom and Capt. Yuwyn E. Ho, 2013 inducteees into the Carlsbad High School hall of fame.

This program confirmed my decisions, and because of that I have a primary plan, and am able to better focus

my efforts while still conducting contingency planning.

U.S. MARINE CORPS, CAPT. WAYNE MAI

““

CARLSBAD BUSINESS JOURNAL OCTOBER 2013 | 3

Cassidy Turley named one of the region's 'Best' workplaces

Dan Broderick, president of Cassidy Turley San Diego, said making your workplace fun and exciting doesn’t require jumping through hoops. It could be as simple as plac-ing a basket of apples on the reception desk, giving anyone who stops by — whether an employee or a client — a quick and healthy pick-me-up, celebrating monthly birthday or organizing mini-golf tournaments around the offi ce for charity.

The secret, said Broderick, is providing a way for your employees to feel that they are valued, and making the culture of your workplace a part of your mission statement.

For its efforts, the commercial real estate provider — a former affi liate company to the nationally recognized Cassidy Turley that was merged into the Washington, D.C. fi rm last month — was named one of the win-ners of the San Diego Business Journal’s Best Places to Work 2013 designation in the Medium Employer Category (50-249 employees).

“For us, culture is a big part of our opera-tions,” Broderick said in a phone interview.

The company’s mission and vision state-ments are known as the “four Cs”: Client. Community. Culture. Cassidy Turley.

“That is the order that our priorities are,” Broderick said. “Our clients come fi rst. We give back to the community and create a culture of positive professionals ... our employees know that they add value to our company.”

Even tough business decisions are made with those “Four Cs” in mind, Broderick added.

The emphasis on creating a good employee workplace culture and giving back to the com-munity work hand-in-hand.

Broderick noted that during a recent com-pany meeting, 15 minutes were dedicated to raising money for and organization that helps wounded service members.

The company’s 170 employees gathered in a conference room, split into smaller groups, and called their clients to raise money for the organization.

“We thought we would raise $15,000 and when we were done, we realized that we raised $50,000 in 15 minutes,” Broderick said. “This was a way to combine our cli-ents with our culture to give back to the community.”

The company has a charity committee that fi nds worthy causes. Past events have included runs and charity bike rides, building houses in Mexico, getting together to build bicycles for children from low-income fami-

lies and a poker and casino night for clients for charity.

This, in turn, leads to a positive work environment.

“It’s a place where people enjoy going to work,” Broderick said. “They feel that they’re a part of something bigger than just their daily job. It elevates the purpose of coming to work and being an employee."

He added that he believes this makes employees happier and more productive, and that it also gives them the opportunity to rally together behind common causes.

“We spend more time at work than we do anything else — even being with our family and sleeping,” Broderick added. “Having a culture that allows people to go beyond the daily tasks of work is a real benefit.”

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Company’s culture mixes fun and givingCompany’s culture mixes fun and giving

It’s a place where

people enjoy

going to work.

They feel that

they’re a part of

something bigger

than just their daily

job. It elevates the

purpose of coming

to work and being

an employee.

“

“

Cassidy Turley San Diego’s President Dan Broderick rappels down the Manchester Grand Hyatt in Downtown San Diego during a fundrais-ing event. Below, Cassidy Turley employees at a team softball event.


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Get your Lederhosen ready. The Carlsbad Rotary Oktoberfest is taking

place from noon to 10 p.m. on Saturday, Oct. 5 at Holiday Park (between Tamarack Avenue and Carlsbad Village Drive).

Thousands of visitors of all ages are expected to turn up for the family-oriented affair, which features nonstop music and entertainment, a pumpkin patch, pumpkin decorating contest, an antique fi re engine for kids to climb aboard and much more. Fine craft and domestic beers, including special Oktoberfest brews, will be available as will food vendors throughout the event. Not to mention that you can also see — and perform — the “chicken dance.”

Other special Oktoberfest touches include a not-to-be-missed yodeling contest at 7 p.m. and two bands that have been well received in previous years, the Bluebirds German band and The Last Call rock band; the two bands will alternate sets on stage from 5:15 to 10 p.m.

Admission is free, though tickets for the traditional German feast provided by Tip Top Meats & European Delicatessen are available for $12 at the event and — a new addition this year — $10 in advance when purchased through www.rotaryoktoberfest.org. Advance dinner tickets can also be purchased at select

locations, including the Agua Hedionda Dis-cover Center, Gregorio’s Restaurant and Tip Top Meats.

Free shuttle service to and from Westfi eld Plaza Camino Real operates throughout the event.

Now in its 31st year, the event is organized by the Carlsbad Rotary Club and the Carlsbad Hi-Noon Rotary.

It started in 1982 as a benefi t for Glenn McComas, a now deceased councilman who became paralyzed from the neck down after falling from a ladder, said Phil Urbina, co-chair-man of the Carlsbad Hi-Noon Rotary Club.

“Since then it’s become a Carlsbad Tradi-tion and a great family event,” said Urbina, who noted that through the years the event has raised more than $1 million for charities.

This year, the event will support the efforts of the Agua Hedionda Lagoon Discovery Center and the Carlsbad Police and Fire Explor-ers program.

The event is organized entirely by volun-teers. Event Co-Chairman John Thill said the goal is to net $70,000 from this years’ event.

The Agua Hedionda Discovery Center will use its funds to expand its Environmental Stewardship Field Trip Program.

Rotary frauleins (from left) Dawn Van Siclen, Kori Dolkas, Wendy Wiegand and Lisa Rodman with Rotarian Mark Ealy at the Carlsbad Rotary Clubs’ annual Oktoberfest in Holiday Park.

Carlsbad gearing for Oct. 5 Oktoberfest

Foundation holding 5th annual 5k run/walkThe Mitchell Thorp Foundation (MTF) will

celebrate its 5th Annual Hearts for Hope 5K Run/Walk at Poinsettia Park located at 6600 Hidden Valley Road on Feb. 1 2014.

This event helps fund the many needs for those families whose children are challenged with life-threatening medical conditions.

Early bird registration for the Hearts for Hope Walk/Run opens on Oct. 15. Early

registration is $30 for adults (11 and over) and $10 for children (10 and under).

After Nov. 15, registration will be $40 for adults and $15 for children. To register or start a team, visit the MTF website, located at www.mitchellthorp.org/events.

Businesses that wish to sponsor this event can contact the foundation on its web site, or by calling 760-603-8853.

Grand Pacifi c Resorts wins TripAdvisor awardTripAdvisor has honored 10 resorts man-

aged by Grand Pacifi c Resort Management (GPRM) including the Carlsbad Inn Beach Resort and Carlsbad Seapointe Resort Cer-tifi cates of Excellence to recognize their service.

To receive the awards, properties must consistently receive four and fi ve stars (indicating a high level of satisfaction with the resort, with fi ve being the highest) by customers who have experienced the resort and express their opinions and ratings on TripAdvisor’s website.

“We are extremely proud that our vibrant and consistent service culture has prevailed in showcasing our passion for excellence to our guests,” said Nigel Lobo, COO of GPRM.

"This recognition endorses the guest-cen-tric experiences our associates take pride in delivering while creating memorable vacations

for our timeshare owners and as well as those who visit our resorts as exchangers or as tra-ditional transient guests," added Lobo.

Comments praising GPRM resorts were enthusiastic on the popular travel website.

A sample of them include: Carlsbad Seapointe Resort: “The best place to be when the sun goes down over the Pacifi c Ocean." Carlsbad Inn: “a fantastic resort to vacation."

Now in its third year, the award celebrates hospitality excellence and is given only to establishments that consistently achieve outstanding traveler reviews on TripAdvisor.

Winners of the Certifi cate of Excellence are located all over the world and represent the upper echelon of businesses listed on the website.

According to TripAdvisor, only the top 10 percent receive the prestigious award.


Bi-Partisan state legislature rejects ‘job killers’

When I was elected last November to rep-resent California’s 76th Assembly District, I set a goal of strengthening California’s economy by bringing back jobs to the state. I knew job growth could be encouraged by streamlining regulations and reducing the tax burden that cripples business.

In the closing hours of session last month, Republicans and moderate Democrats worked together in an effort to promote fairness by voting “no” on a bill that would have increased the California Environmental Qual-ity Act (CEQA).

The CEQA bill was an attempt to reinstate bad for business language into a previously passed measure. Republicans and Democrats stood in opposition of the tactic. An unprece-dented 27 Democrats joined all 25 Republicans in voting no or abstaining on the measure.

Twenty-eight bills that had the potential to harm business in the state — which the Cal Chamber dubs “job killers” — were intro-duced this session. Some increased taxes, others added regulations, but all threatened to add to an already unfriendly business cli-mate in the state.

With the help of fellow Republicans and business-savvy Democrats, only one “bad for business” bill made it to the Governor’s desk this session. The sole bill to pass will raise the minimum wage $2 by 2015.

Stopping these bills was a significant suc-cess and a sign that the future of business in California is strong. It took cooperation on both sides of the aisle to accomplish, and I am proud of the effort put forth by many of my constituents who contacted assemblymembers and senators in an effort to promote business.

This is the first session since 2000 that only one bad for business bill made it through the legislative process. Most years, double-digit numbers of these bills arrive on the governor’s desk. In 2012, 12 bills passed both houses, though only two were signed. In the last 13 years, 42 bills have been signed into law.

Strong bi-partisan collaboration was evident during the session, with members of both parties working to pass bills that make Cali-fornia more business friendly. Two measures that passed will reduce the amount of taxes small businesses are required to pay on sales of stock options.

Both parties also worked together to improve California’s colleges and universities.

We know that a highly-skilled and educated workforce is essential to attracting and keep-ing businesses in the state. One bright spot for business came in the form of restoring funding to the Cal Grant program after years of rising tuition fees.

Providing California’s college students with the tools they need to meet the demands of tomorrow’s businesses is an important step we can take. I am encouraged by the strong emphasis on education this year’s budget makes.

I will continue to do all I can to stop bills from passing that hurt business in our state and encourage deregulation and reduced taxes to make it easier for businesses to succeed. I know improving our business climate will help our communities, our families and our schools. There will be much more work to do next session, and I am eager to get started.

It is an honor to serve the people of my district. I look forward to working on your behalf next year and for years to come.

Assemblyman 76TH ASSEMBLY DISTRICT

RO

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CHÁV

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DISTRICTUPDATE


Small-businesses owners looking to put off the impact of the Affordable Care Act (ACA) will have on them might be able to do that by renewing their group insurance plan early.

Blue Shield has estimated rate increases for 2014 at 30 to 100 percent, while United Health Care’s estimates have come in at 25-60 percent.

We all remember the promise that,“you will be able to keep your insurance plan.” Not true. All plans will change at their renewal in 2014.

We were also promised, “you will be able to keep your doctor.” Not true. Doctor lists will continue to shrink due to lower payments from Medicare and insurance compa-nies. Doctors will retire or become concierge doctors that don’t deal with insurance. A reduced choice of providers will be offered as a way to reduce the cost of insurance. There

will be less doctors and more people insured, which means less access.

The ACA includes new taxes on insurance companies that will be passed off to small businesses. Put off the ACA taxes with certain insurance carriers. Blue Shield and SeeChange will charge these taxes, while Aetna and UHC have built the tax into their rates.

Currently, small businesses can

get a minus 10 percent to a plus 10 percent rate adjustment based on a number of factors. This goes away in 2014. Everyone pays the same rate, regardless of the health of your employees. If you have the 10 percent discount, you will lose it.

Husband and wife teams, partner-ships, sub-s corporations, and LLC’s without a W-2 employee will lose their plans in 2014.

Why would I not take advantage of the early renewal option?

You are an older group. Maybe.You have the 10 percent load.

Maybe.You are cancelling your group

plan.Talk to a broker about this and

other options before it’s too late! Deadlines to early renew are as soon as Oct. 7 with some carriers.

King can be reached at bill@kingben-e� ts.com

Renewing now could put off impact of Affordable Care Act

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SDG&E offers free energy effi cient upgrades to small businesses

Through the Direct Install Program, San Diego Gas & Electric (SDG&E) provides a number of services for qualifying small- and medium-sized businesses.

The free services SDG&E offers include:• Energy Assessments• Equipment Upgrades & Installation in the areas of:• Fluorescent lighting & occupancy sensors• Refrigeration (door closers and suction line insulation)• Air-conditioning• SignageQualifi ed businesses will be connected with one of SDG&E’s

approved energy-effi ciency contractors: Matrix Energy Services or Synergy Companies. Everything including the analysis, the energy-effi cient products, and the installation are at no cost to businesses. The installation typically takes less than two hours and should not interfere with your business operations.

If you decide to participate, you are not obligated to purchase any additional services offered by the contractor.

Interested? Email [email protected], or visit SDGE.com/DirectInstall or call 1-800-644-6133.

SDG&E warns customers about payment scam

San Diego Gas & Electric (SDG&E) is alerting customers to be aware of an ongoing scam targeting both residential and business customers.

The perpetrators call customers posing as utility employees and threaten to turn off their electricity and gas unless they make an immediate payment. They are instructed to buy a pre-paid credit card, then directed to another number where information is obtained from the card and the cash value is removed.

SDG&E does not ask for credit card information over the phone. Customers should not provide any credit card informa-tion to SDG&E unless they called the utility directly and initiated the call. If customers received purported SDG&E calls that make them feel uncomfortable, they should call SDG&E directly at 1-800-411-7343.


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Tips for designing an effective sign for your businessHaving space on a building that

could be drawing in customers and not using it is a waste.

Exterior building signs may be the most effective advertising you can buy. Every business needs to be known to their customers. How to do that depends on a number of factors. If your business depends on location and your location needs to be seen, then you need an exterior sign.

A sign above the door or a sign on the door invite passersby in. It makes your business more approachable, makes it easier for your customers to buy from you. It lets people who know about you to tell others who want to be your customers.

Getting the best exterior building signage is a process. Consider these

10 simple criteria for planning and designing your business’s exterior signage for maximum and memo-rable impact.

Visiting the Permit and Zoning department. A visit will fi nd you at a counter with a planner telling

you about their zoning policy. Bring pictures and telling them want you want will result in an understanding of a few things: The percentage of the window, or wall the sign can use, the type of signs that can be used, and lighting and of course – the cost of the permit.

Here are some other things to consider:

Size & Shape – The maximum size is probably decided by the space available or zoning laws. Using that maximum space brings the maxi-mum impact and is likely the size you should use.

Text Message – People love odd fonts, but watch out, funky fonts can depress understanding and cus-tomer traffi c.

Using Color – Can be impactfull or just odd. Knowing the colors and combination of colors increases traf-fi c and sales.

Motion – If you are lucky enough to have space for a fl ag, let the wind attract attention. Any motion attracts attenton.

Logos - Use caution with logos. Your average small business will not be able to create a powerful logo. It takes a lot of time and effort. So what is the answer? Keep it simple and direct.

Materials — Vinyl is the most popular material for exterior building signage. Vinyl is excellent for receiv-ing full-area digital print, is resis-tant to sun fade and is reasonably priced no matter how intricate a sign

design may be. There are a number of installation methods with vinyl banners, such as reinforced hems with grommets, velcro backing and pole pouches and pockets.

Bonus – Keep it clean! As far as potential and new customers are concerned, your sign is your business, and your products, your services, your employees, our management team, your every-thing. And they – your potential and new customers – are always right, whether they walk in, call or email to “tell” you so or not. Keep your sign clean, attractive and displayed properly in sunny or inclement weather.

Murch can be reached at [email protected]

OwnerSIGNS FOR SAN DIEGO

FRA

NK

MU

RCH

EXPANDYOUR

KNOWLEDGE

Fill your sales pipeline with a content marketing planThe use of technology to market

your product or service continues to change as the ways to reach custom-ers evolve. Today’s biggest change for fi nding new customers is how to fi ll the “sales channel.” Advances in technology provide new ways to support the sales cycle by increasing traffi c to your website and creat-ing buzz around your brand. In the past, leads and new customers were attracted with expensive advertis-ing and public relations campaigns. Now, content marketing is paying huge dividends for companies will-ing to make a plan and stick with it.

What is content marketing? The concept behind content marketing is to pull customers to you by consis-tently creating relevant content with the purpose of changing or enhanc-ing consumer behavior.

The key word is consistent. Con-tent marketing proves most valuable when integrated into your overall marketing strategy. You own the media; you’re not renting it.

What are the benefi ts?

• Convenience and speed.Buyers now expect to fi nd out about your product or service on their own time. Utilizing relevant social media and your website gives buyers infor-mation about your product or service 24/7.

• Familiar process. Everyone’s online and uses the Internet to search, buy, research and comment.

• Tightens customer bonds. When you are using social media or blogging, it’s a two-way conver-sation. Open the door and let your customer engage with you. Build on

your brand by including your cus-tomer in the conversation.

• Improves organic search. Fre-quent activity online, such as posting to your news, blog or website, will help users when searching for your product or service.

• Fosters trust. For profes-sional services companies, trust is

a key component to why you are selected. When companies continu-ously publish credible content, the honest exposure earns a potential client’s trust.

How do you establish a good plan?

• Start with outlining your goals and objectives. Is it to gain

50 new customers or improve your search ranking? Set a goal, and then check in to see how the campaign is reaching those goals.

• Plan the campaign. To reach your goal, determine the best con-tent marketing mix that will help you get there. Start by looking at your website and social media engage-ment along with content manage-ment and automation tools.

• Establish accountability.Make a schedule and stick to it. Small businesses have a challenge in this area and will be successful when everyone knows who is doing what and when.

The beauty of content market-ing is that it builds on itself. You can start with a small campaign, e.g., start with utilizing your social media platforms a few times a week. Build on that. The more con-tent you push out, the better your potential customer will be pulled toward you.

Newbry can be reached at [email protected]

Principal/Creative DirectorSTUDIO2055

NAN

ETTE

NEW

BRY TECH

TALK


experiencing even stronger demand for our remaining apartment homes.”

Within a few weeks, the fi nal two buildings out of the total of 14 buildings at the Bluffs will be fully renovated to a luxury apartment stan-dard. All units will include new stainless steel appliances, granite countertops, wood plank fl ooring, crown molding, custom cabinetry and energy effi cient windows. In addition, select units have new oversized patios designed to enlarge the living space and allow tenants to enjoy the outdoors in their homes.

This week, the 2,700-square-foot commu-nity center is opening to rave reviews. It offers a 24-hour fi tness center with state-of-the-art Technogym equipment, Fitness on Demand video classes, an Apple/PC computer lab and a cyber lounge with free Wi-Fi.

There are additional amenities in the 10.5-acre site: a lighted tennis court, swimming pool and spa, pet park, barbecue and picnic areas, walking paths, bicycle racks and even a horseshoe pit. Because of its low density and 65 percent open space, The Bluffs also offers a park-like open peaceful setting for more relaxed outdoor living.

The location of The Bluffs at Carlsbad is ideal. While being nestled on a peaceful hill-side on the corner of Marron Avenue and Avenida de Anita, it is within walking dis-tance to a major retail hub on Camino Real Avenue including Westfi eld Carlsbad, which is undergoing a $100 million renovation and is adjacent to the State Route 78. The Bluffs is also near a Sprinter station, California beaches,

downtown Carlsbad and numerous colleges, employers and hospitals.

“Triumph, which owns more than 1,500 apartment units in its multifamily division, with this project intended to address the ever increasing demand of new renters for luxury but affordable and effi cient apartments,” Page said. “Because of the ever-increasing land, construction and apartment costs in South-ern California and particularly in San Diego County, there is a strong demand for luxury but effi cient well-priced apartments.”

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Army selects ViaSat for helicopter project

Oceanside art museum launches education studio

The U.S. Army is adding its AH-64E Apache helicopter fl eet to the Link 16 net-work. Following successful fl ight tests, the Army has decided to pursue a sole source solicitation of ViaSat Inc. for the Small Tac-tical Terminal (STT) KOR-24A to satisfy its requirement for an Airborne and Maritime/Fixed Station (AMF) Small Airborne Link 16 Terminal (SALT).

The STT is the latest generation of small, two-channel, Link 16 and VHF/UHF radio terminals. While in fl ight, the STT provides simultaneous communication, voice or data, on two key waveforms for the battlefi eld of the future: Link 16 and Soldier Radio Wave-form (SRW).

“The STT satisfi es the latest requirements for Apache helicopters, providing a signifi -cant advance in battlefi eld communications as Link 16 and SRW become essential capa-bilities in the future of Army aviation,” said Dr. Jay Kaufman, general manager of ViaSat Tactical Data Links said in a new release.

The STT reduces the size, weight, and power of tactical data link equipment and includes a range of software-defi ned VHF/UHF military radio and Link 16 functions. At only 16 pounds, the terminal is fi nding a variety of applications in helicopters, ground vehicles, light aircraft, small boats, UAVs, and small shelterized communication nodes.

The Oceanside Museum of Art has announced the opening of Studio O, its fi rst on-site education classroom. The space, created by rearranging work areas at the museum, will help everyone in the com-munity — especially kids — to experience art education and express their creativity and imagination.

According to the museum, Studio O bridges the art education void in public schools, which

often leaves students with no formal art edu-cation until they reach high school.

Starting on Oct. 6, the museum is launch-ing a crowd-funding campaign on Kickstarter to raise money that will buy art supplies and the latest technology for the studio. To donate, visit www.kickstarter.com after Oct. 6 and search for the Oceanside Museum of Art, or visit the museum’s website, found at www.oma-online.org.

North County Transit District unveils new websiteThe North County Transit District has

redesigned its website, www.gonctd.com, which features easier navigation and inter-active maps and schedules for COASTER and SPRINTER trains. The former website only included schedules as documents that required visitors to open separate windows with a PDF viewer.

The site will feature online ticketing and

information on construction updates, right-of-way permitting and other information will be easily accessible.

The website will also allow NCTD to display alerts and safety information on a special banner at the top of the page. The site will be in English and Spanish, and also include mobile landing pages for those who are viewing the site on their phones.

� e Business Spotlight is a paid advertorial feature. To get your business in the spotlight, contact Julie Miramontes at [email protected].


CELEBRATING WOMAN-OWNED BUSINESSES10 | WWW.CARLSBAD.ORG

BETTY MOOREOwnerBottom Line Management

Stay true to your

plan, believe in yourself and the business and the success will follow.

DEBRA AYALA Director of Catering & Conference ServicesSheraton Carlsbad Resort & Spa

Turn to your local Chamber of Commerce! I consider myself fortu-nate to have such a great partner in the Carlsbad Chamber of Com-merce. The Chamber is a great vehicle to network and build rela-tionships with fellow business lead-ers that are committed to Carlsbad success and supporting Chamber members, whether in develop-ment, connection opportunities or just in general great business partners!

FAYE BELL CEO | Military Outreach Ministry Camp Pendleton (MOM4USA)

Invest in the tools you need to succeed. Take

classes in accounting, marketing, human resources, and any other business-related courses. Even if you plan to have someone else handle your business, you need to have the skills to communicate with your advisors.

CHRISTINE DAVISCoolest Shoes in California

The best advice I could give to someone looking to start their own business would be to thoroughly test their product, service or idea prior to hanging their shingle. This allows a business owner to react to feedback and make changes where necessary so that they can start their business with a proven product or service. It also enables the business owner to know their market or their demographics so that they can target their market-ing, advertising and networking accordingly. Know your product; know your audience.

CATHERINE MAGANAManaging PartnerWWM Financial

Iwould start with a detailed business

plan. In particular, I would spend time laying out your technology platform including your computer software. I would make sure you have the best and most updated technology tools for your new business model.

LYSSA NOBLE-DENNIS Owner/ Head TrainerWhole Dog Sports

Make sure you do

research and know all that you could about the industry you’re getting into.

We asked the following Chamber members: What advice would you give to someone who is looking to start their own business.

Woman Owned andMaking a Difference!

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In total, 76.5

percent of

respondents

said they plan

to hire more

employees by

the end of this

year or in 2014. ““

CELEBRATING WOMAN-OWNED BUSINESSES ADVERTISING SPOTLIGHT | 11

and part-time employees, while 34.6 percent say they plan to hire only part-time employees and 7.7 percent say their plan to hire only full time employees.

Of those who responded, 82.4 percent identifi ed themselves as small-business owners (1-15 employees). Medium (16-99) and large (99 employees and above) busi-nesses each accounted for 8.8 percent of those surveyed.

A total of 54.5 percent said their annual rev-enue is $250,000 and above, while 18.2 percent reported annual revenue under $50,000; 15.2

percent had annual revenue in the $100,000 to $250,000 range; and 12.1 percent had revenue in the $50,00 to $100,000 range.

A majority of respondents (44.1 percent) were in the professional services industry; 11.8 percent were in the retail industry; 8.8 percent in nonprofi t industry; and 5.9 percent were in sales and marketing (29.4 percent listed themselves as “other.")

Of those that responded, 23.5 percent were home-based businesses.

“What this survey shows is proof of what we as a Chamber have experienced through-out this year,” said Ted Owen. “Our mem-bers have been able to add employees and grow their businesses in a sluggish economy. This is true of all of our businesses, and also of these women-owned businesses.”

LYSSA NOBLE-DENNIS Owner/ Head TrainerWhole Dog Sports

Make sure you do

research and know all that you could about the industry you’re getting into.

CHERYL GIUSTINIANO, CFPFinancial and Investment AdvisorRaymond James Financial Services

First come up with a strategic plan. This plan would include the following steps: 1) A description of the business. 2) Evaluation of competition. 3) Develop a marketing plan. 4) Decide on your Organizational

Structure and business advisors. 5) Create a Financial Plan. 6) Risk analysis. 7) Implement the plan.

MARIA ROLLERCEO California Residential Consulting, Inc.

With determination backed by a

strong business plan, your dream to own and operate a business can be a reality. Do not shy away from obstacles nor fear the unknown. Embrace your vision and run with it!

We asked the following Chamber members: What advice would you give to someone who is looking to start their own business.

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California Residential Consulting

Always Hometown…Now Downtown Carlsbad

Maria and her team specialize in:

• Residential Sales & Marketing

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• Buyer & Seller Representation

• First Time Buyers

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• Out of Town Referral Network

• Court ordered sales

Contact Maria, your real estate resource:

MARIA ROLLER Owner, Real Estate Consultant

DRE# 01866324

P. 760-415-2217 • [email protected]

Visit CalResInc.com

Words of wisdom from the Superwomen of BusinessLYSSA NOBLE-DENNISVOTED “BEST CANINE TRAINER” IN NORTH COUNTY






California Residential Consulting

Always Hometown…Now Downtown Carlsbad

Maria and her team specialize in:

• Residential Sales & Marketing

• Property Management

• REO & Distressed Sales

• Buyer & Seller Representation

• First Time Buyers

• Luxury Homes & Beachfront Homes

• Investment Properties & Second Homes

• Out of Town Referral Network

• Court ordered sales

Contact Maria, your real estate resource:

MARIA ROLLER Owner, Real Estate Consultant

DRE# 01866324

P. 760-415-2217 • [email protected]

Visit CalResInc.com

› SURVEYContinued from Page 1

by name. She knows many of their parents, and knows who is buying which home in the neighborhood. It’s not a stretch to call its atmo-sphere family-like; she says one of her goals it to mentor the kids who frequent the deli. Escobedo gives out hugs freely.

The love she gives out is equally returned. Last month Escobedo was named the grand

marshall of Carlsbad High School's 2013 Homecoming Lancer Day Parade. Riding on a silver convertible behind the color guard and the school marching band with her sister, Connie Trejo (who co-own the deli with

Escobedo along with a third sister, Frances Moreno) by her side, Escobedo said she was truly honored.

“This is very meaningful,” she said. “It makes me feel really appreciated by the com-munity, by all of these kids.”

Asked whether she envisioned what the deli would become, and the type of service she would offer to the barrio when she fi rst started, she said she didn’t — that it grew over time, organically.

“I didn’t think I would be the ‘grandmother of the barrio,’ back then,” Escobedo said, but added that she’s always had three rules for her employees to follow to provide the best customer service: be kind to all the customers; cleanliness is very important; and don’t gossip.

› ESCOBEDOContinued from Page 1

In total, 76.5

percent of

respondents

said they plan

to hire more

employees by

the end of this

year or in 2014. “(Photo by José A. López)

Ofie Escobedo with her sister, Connie Trejo, before the start of the Lancers Day Parade.


I’ve always said that of all of the events that we put on for our members and the community here at the Carlsbad Chamber of Com-merce, the Business Expo is one of my favorites.

Part of what we do as a Chamber is give our members the opportu-nity to showcase their products and services, and what better way to do that than by setting up a booth at our Expo? There, our members can interact with the public, letting the community at large see what we here at the Chamber already know — that our members have some really cool products and services.

I get great joy in watching the interactions that take place at the annual expo between the mem-bers of the public and the exhibi-tors. Those who come up to a booth and ask questions or look around learn things about the companies that they never knew before. That’s why exhibitors often use the Busi-ness Expo as an opportunity to showcase their new services and products.

This year, we’re doing things a little bit different than other years. For one, we’ve moved the expo to the fall, allowing it to stand out from other summer events and, let’s face it, summer activities. The 2013 Busi-ness Expo will be held from 1:30-6:30 p.m. on Monday, Nov. 4.

Also, we have a new and exciting venue!

For the fi rst time, the Servant Leadership Institute, 1959 Palomar Oaks Way, will host the expo. It’s in a park-like setting in the business park, which will make for a more intimate setting and allow exhibitors to have more meaningful conversations with attendees.

It’s a great venue for people to come in and visit with a company. It allows them to interact one-on-one with representatives from the company. While some people might not feel comfortable picking up the phone and asking them about their service, the Business Expo allows them to do just that. They can ask questions and fi nd out about a prod-uct without feeling that they’re set-ting themselves up for a hard sell.

And while you might be able to do some fact fi nding easily on-line

these days, a website can’t compete with that true personable experience and the immediacy of the personal interaction.

If you’re interested in

registering for a booth, call the Chamber at 760-931-8400 or visit www.carlsbad.org today. Registra-tion price is $299 through Oct. 25 and provides you an 8-foot-by-8-foot

drape booth with 6-foot table and two chairs (there’s an additional $50 fee for electricity).

We look forward to seeing all of you at the Expo!

YOUR GUIDE TO WHAT'S HAPPENING AT THE CARLSBAD CHAMBER OF COMMERCE

D IGES TMEMBER INSIDE

› First Friday› Sundowner› Renewals

› Ribbon Cuttings› New Members› On the Move

WHAT'S

› And More...

OCTOBER 2013 13RIBBON CUTTINGSMeet some of the Chamber's newest members and those celebrating milestones. 15

Vice President, Corporate and Member RelationsCARLSBAD CHAMBER OF COMMERCE

BEV

JOR

GEN

SEN

MEMBERSHIPCOUNTS

1-2-3

It’s Expo time...New time, new venueBUSINESSEXPO2013

P R E S E N T S

THE NOVEMBER AND DECEMBER EDITIONS OF THE CARLSBAD BUSINESS JOURNAL WILL BE MERGED INTO ONE.

Members can expect to receive the issue Mid-November in the mail, or can look for it at our select drop-off locations in the community starting Nov. 15.


“Paradise on the Coast” at the October Sundowner

Join the Carlsbad Chamber of Commerce and like-minded profes-sionals for a fun evening of network-ing, food and drinks from 5-7 p.m. on Thursday, Oct. 17 at the Carlsbad Inn Beach Resort, 3075 Carlsbad Blvd.

Steps from the Pacifi c Ocean with miles of pristine beach, the Carlsbad Inn Beach Resort & Hotel is a peaceful destination resort within the charming coastal Village of Carlsbad, California. The resort offers beautiful vacation rentals, condos and boutique hotel accommodations for relaxing family vacations, romantic getaways, corpo-rate trips and more.

This event is open to Chamber members only. Admission is $5 cash at the door. If you are a prospective member, please RSVP with the Cham-ber at 760-931-8400. For more infor-mation or to donate a raffl e prize, contact Kathy Steffen at 760-931-8400 or [email protected].

Nov. Sundowner : 'Tis the season to be giving

The holidays are fast approaching, and to get in that spirit, the Carlsbad Chamber of Commerce’s November Sundowner will be about more than just busi-ness networking — it will be about giving as well.

The November Sundowner, “‘Tis the Season to be Giving,” will be held from 5-7 p.m. on Wednesday, Nov. 13 at the Sheraton Carlsbad Resort & Spa, 5480 Grand Pacifi c Drive.

Admission is either $10 cash only at the door, or by donating new blan-kets, unwrapped toys and clothing or gift cards of equal value.

The donated products and a por-tion of the proceeds will benefi t the Carlsbad Christmas Bureau Adopt-A-Family Project, which has provided food and gifts for needy Carlsbad families since 1970. Over the years, thousands of families have been adopted by the all-volunteer, non-profi t organization.

If you are a Chamber member who offers products to consumers (not services), you can join the roster of businesses who will have tabletop sales exhibits at the November Sun-downer for $49. The availability of table tops is limited, so act now to secure your spot. Call 760-931-8400.

First Friday: The return of Power Networking

Power Networking will return to the Carlsbad Chamber of Commerce’s First Friday Breakfast in November, which will be held from 7-9 a.m. on Nov. 1 at the Omni La Costa Resort and Spa, 2100 Costa Del Mar Road.

There’s no speaker to give you time to meet other chamber members and take control of your network-building future.

As attendees arrive, they are assigned to a table where they meet seven new people. Each person gives his or her own 17-second ‘commer-cial.’ The table facilitator keeps the conversation going by asking each person questions. Following this ener-getic exchange, each person moves to a different table to meet seven new people.First Friday Breakfast is the Chamber’s premiere networking and business promotional event, and one of the most regularly attended monthly programs. Admission is $32 for Chamber members who register before Oct. 25. Afterward, the pre-registration cost is $55 and $60 at the door. Prospective members must con-tact the Chamber at 760-931-8400.

Tabletop exhibits or Soapbox presen-tations are available to promote your business for $75 each, which includes one breakfast, and must be reserved by calling Kathy Steffen at 760-931-8400 or [email protected].

To register for November’s First Friday Breakfast, visit us online at www.carlsbad.org.

MEMBERS ON THE MOVE

CEA, LLP, a Carlsbad-based CPA fi rm, has announced the hiring of three employees.

Kristina Bell and Jeffrey Edgington are staff accoun-tants in the Financial Account-ing Services Department, and Andrew Whittington is a staff member in the Tax Department.

Bell graduated with a bach-elor’s degree in Business Eco-nomics from UC Santa Bar-bara. After passing her CPA exams she worked as a senior accountant for a commercial real estate company.

Edgington graduated with a master’s degree in Taxation from San Diego State University.

He interned with a

biotechnology corporation and has passed his CPA exams.

Whittington graduated from California State University, Ful-lerton with a bachelor’s degree in Business Administration.

He completed multiple internships both in tax and audit and has decided to pursue public accounting, specifi cally focusing on audits.

CEA, LLP also announced the promotion of Kevin Ketteridge to Senior Staff Accountant. Kevin has been with CEA, LLP since graduat-ing with a bachelor’s degree in Business Economics three years ago.

NETWORKING OPPORTUNITIES

OCTOBER 17 NOVEMBER 13NOVEMBER 1

Jeffrey Edgington, Kristina Bell, Andrew Whittington and Kevin Ketteridge.

Russ Hanthorn, a retired Marine colonel who is an active community service leader and former JROTC instructor at two area public high schools, has been named interim Head of Schools of the Army and Navy Academy. He succeeds Academy administrator Jeff Barton who recently resigned to pursue other professional interests. Barton had been an Academy faculty member and administrator since 1995.

Hanthorn has been a member of the Academy’s

Board of Trus tees , a position he now vacates in order to direct the s c h o o l ’s academic, residential life, and military programs.

An industrial engineering graduate who attended Ohio State University on a NROTC scholarship.

HANTHORN


SPACE IS LIMITED REGISTER TODAY!

$10 Admission - Members

The workshop is $10 at the door per

Chamber Member, and participants will

be welcomed on a first-come, first-served

basis. Cash payment only please.

For More Information

Carlsbad Chamber of Commerce

5934 Priestly Dr., Carlsbad, CA 92008

Phone: (760) 931-8400

Fax: (760) 931-9153

www.carlsbad.org

Speaker: Wanda Allen

Follow up Savvy

ChamberNet10BROWN BAG LUNCHEON

• Bring plenty of business cards! • Bring your own lunch.

(drinks will be provided)Table Facilitated Networking and 10 Tips

WEDNESDAYOCT. 23, 2013 11:30 A.M. - 1 P.M.

10 TIPS FOR FOLLOWING UP

RIBBON CUTTINGS CALENDAR

Chamber Events

Free Score Business Counseling by Appointment Mondays & Fridays

1Business Resource Committee

2Government A� airs Committee

4October First Friday Breakfast

8Sustainability Committee

9Ambassador Committee

11Co� ee Connection

17Sundowner

22Technology Advisory Committee

23ChamberNet10

23Education Committee

VIDEOSPOT

760-208-1000 | www.yourvideospot.com

Videospot serves a national audience creating and distributing online marketing assets that position companies for massive growth.

NOONAN FAMILY SWIM SCHOOL, INC.

6070 Avenida Encinas, Carlsbad858-451-0794 | www.noonanfamilyswimschool.comThe Noonan Family Swim School has expanded their classroom to the Carlsbad community this year and continues to foster a safe, healthy ap-proach to swimming

OCTOBER

MODERN POSTCARD

1675 Faraday Ave., Carlsbad800-406-1705 | www.modernpostcard.com

Modern Postcard, which celebrated its 20th anniversary in September, is an industry leader

specializing in postcard products and services, as well as emerging direct marketing applications and web-based solutions to effi ciently manage and execute campaigns.

LOWE’S

2515 Palomar Airport Road, Carlsbad760-331-0195 | www.lowes.com

Lowe’s, which opened its doors in Carlsbad in September, has been helping our customers improve the places they call home for more than 60 years.


AudiologistsBalance & Hearing Specialty Group, Inc.Pamela Best, Au.D., CCC-A | 760-729-8582www.besthearingsandiego.comTesting and treatment for hearing loss, tinnitus, dizziness and auditory processing disorder.

Beauty & Hair SalonsSupercuts (Carlsbad Village)Bob Jerome | 760-729-0067www.supercuts.comSelling confi dence with every cut, color, and waxing. Full Paul Mitchell color line and a wide range of professional products now available in Carlsbad Village.

Birds & Bird SuppliesWild Birds UnlimitedSilvia Slemmer | 760-720-1906www.wbu.com/carlsbadWe sell backyard bird food, feeders, bird baths, hardware to hang feeders, bird related garden items and unique gifts. Everything that will enhance your backyard bird watching experience.

Clothing & AccessoriesCoCo RoseEileen Burke | 760-436-4845

Seaside DesignKathleen Owen | 858-337-7610Original and carefree designs, comfortable clothing, crafted and unique jewelry. Look for us at the Carlsbad Street Faire or the Oceanside Farmers Market.

Computer Software Developers & DistributorsMobile Programming, LLCAndy Sharma | 818-216-1768www.mobileprogramming.comMobile Programming LLC, a certifi ed mobile application development company, has been providing high-end custom mobility solutions to its clients for more than a decade.cation Development Company, has been providing high-end custom mobility solutions to its clients.

ConstructionAddison Sheet Metal Inc.Robin Hansen | 760-438-1755www.addisonsheetmetal.comCustom fabrication and installation of copper, stainless, galvanized, aluminum and composite sheet metal materials for architectural, commercial and residential applications.

Couriers, Deliveries & Mail ServicesTriple Crown ExpressChristian Thomasset | 619-244-3985www.triplecrownexpress.comTriple Crown Express is a family owned and operated company providing same day delivery to your home or business at one fl at rate in a timely manner.

Credit Card ProcessingMcAllister BankcardRobert McAllister | 858-755-0775www.mcallisterbankcard.comMerchant Services including: credit card processing, POS equipment, ACH, gift cards, check guarantee, Internet transactions, recurring billing, ATM machines, registered ISO/MSP Wells Fargo Bank, NA.

Dentistry - PediatricThe Super DentistsLisa Cabral | 760-336-8478www.thesuperdentists.comThe Super Dentists are specialists in pediat-ric dentistry and orthodontist with locations throughout San Diego County.

Electronic Component Design & DevelopmentTriton Micro TechnologiesTim Mobley | 760-585-9525www.tritonmicrotech.comTriton Micro Technologies is the leader in the design and manufacture of high-per-formance 2.5D and 3D Through Glass Via (TGV) interposers.

Financial Planning & Investment ServicesEdward Jones Investments (Sandra Reck)Sandra Reck | 760-431-8933www.edwardjones.comFinancial advisor, business retirement plans, individual retirement accounts, insurance, education savings, estate considerations, in-vestment banking, portfolio and retirement plan reviews, rollovers and consolidation, systematic investing.

Edward Jones Investments (Donna SanFilippo)Donna SanFilippo, CFP | 760-431-8933www.edwardjones.com

Frank Financial AdvisorsTodd Frank | 760-438-3360www.FrankFinancialAdvisors.comWe provide fi nancial planning services as well as investment management, retirement planning, risk mitigation and more.

Hearing Aids & AudiologyBest Hearing & BalancePaul Christian Lawrence, BC-HIS | 760-729-8582www.besthearingsandiego.comTwenty-three years of hearing industry experience with 15 years building and repairing all makes and models of hearing aids.

Food & Beverage SalesMad Mantis Food TruckMarlene Makena Pappas | 760-576-7279www.madmantisfoodtruck.comNorth County’s premier gourmet food truck. Fresh, healthy, delicious and affordable fu-sion cuisine. Available for private events.

Wine Shop At Home (Sheri Jouas)Sheri Jouas(602)405-1965www.ItsWineOclockSomewhere.netWe bring the wine country to you through our high quality, exclusive wine brands. Try our wines by hosting a wine tasting party or purchase our wine gifts.

Footwear & AccessoriesFlips4FlopsSandra Ferguson | 760-889-2515www.fl ips4fl ops.comGirls sport’s teams can now have matching fl ip fl ops custom-made to match their uni-forms, leotards or warm-ups. An affordable, fun, stylish way to complete your team look.

Internet Services101domain, Inc.Joe Alagna | 760-444-8674www.101domain.comAn accredited, international name registrar, securing name brands online for the most successful marketers in the world. They offer world-wide (and local) domain name registration.

JewelryOrigami Owl 29096 (Kelly Johnson)Kelly Johnson | 760-522-8585www.www.kellygirlhoot.origamiowl.comOrigami Owl Living Lockets tells your story. They are customized to remind you of who you are. They are well priced and attractive to all ages

Medical Clinics & GroupsColorectal Center of San Diego, Inc.Dhruvil Ghandi, MD | 760-295-2924www.sandiegocolon.comAt Colorectal Center of San Diego, we are committed to quality care. Dr. Ghandi is board-certifi ed in colon and rectal surgery, and his skill set encompasses the entire specialty.

Mortgage LendersCaliber Home LoansCathy Brentlinger | 760-473-0109www.caliberhomeloans.comWe are a high caliber team of mortgage professionals offering a customer centric approach to home fi nancing of 1-4 unit properties.

EverBank Home LendingGrant Tisdel | 858-877-0498www.everbank.com/gtisdelWhether you’re buying or refi nancing, the mortgage experts at Everbank Home Lending will help you fi nd a loan that meets your needs. We specialize in Jumbo portfolio lending!

Offi ce Equipment Sales & ServiceLogicopyCarrie Carey | 760-438-8000www.logicopy.comLocally operated and owned copier company. We offer dedicated support in Sales, Rentals and Service. Our expert staff specializes in gently used and reconditioned copiers.

PilatesClub Pilates CarlsbadArielle Dumaw | 760-529-6706www.clubpilatescarlsbad.comClub Pilates’ goal is simple. We want every-one to reap the benefi ts of a regular Pilates routine utilizing the Pilates Reformer in a beautiful studio with excellent instructors.

PillowsPlanet PillowGary Jacobs | 562-824-7153www.planetpillow.netManufacture & marketing of USA made high quality memory foam pillows.

Real EstateWill Schneider, Real Estate BrokerWill Schneider | 760-436-2100Owner-broker of Schneider Commercial Re-alty, specializing in multi-family properties in California and selective areas nationally. Also, private equity loans for non-owner oc-cupied residential properties in California.

Real Estate Lending & LoansBank of America Home LoansAaron Gordon | 760-268-4371http://mortgage.bankofamerica.com/aarongordonAs the nation’s leading home loan lender, we offer the widest selection of loan pro-grams with fast, reliable top-tier service.

Real Estate InvestmentsCruzan MonroeJulie Krouse | 858-243-4722www.cruzanmonroe.comCruzan Monroe has extensive experience in all facets of commercial real estate includ-ing value add investment, development/re-development, fi nance, property manage-ment and leasing.

RestaurantsBoard & Brew (Coastal Carlsbad)Craig Applegate | 760-434-4466www.boardandbrew.com/location/coastal-carlsbad/For over 30 years Board & Brew has remained a timeless classic. Our sandwiches are simple and full of fresh ingredients.

Jersey Mike’s SubsJoe Weir | 760-525-5020www.jerseymikes.comOffering authentic back east submarine sandwiches since 1956, now open at Palomar Commons (Palomar Airport Road and El Camino Real).

Jersey Mike’s SubsJoe Weir | 760-730-7300www.jerseymikes.comOffering authentic back east submarine sandwiches since 1956, now open at 2604 El Camino Real.

Vacation Rentals (Monthly & Weekly)Carlsbad Vacation Home RentalsMegan Johnson | 978-228-1018www.vacationhomerentals.com/vacation-rentals/carlsbad-san-diego-area-california.htmCarlsbad Vacation Home Rentals from VacationHomeRentals.com offers a large selection of California rentals. Take your next trip knowing you aren’t paying a penny more than you have to.

WELCOME NEW MEMBERSFor complete listings visit www.carlsbad.org

20-29 years:Garcia’s Mexican Restaurant &

Creative Catering (27)

Carlsbad Community Church (27)

William J. King & Assoc.

Insurance Services (22)

San Diego Tourism Authority (21)

NAMI-North Coastal

San Diego County (21)

Bandemer Accountancy Corp. (20)

10-19 years:The Lund Team (19)

The Daily News Cafe (17)

Allied Waste, A Republic

Services Company (16)

The Copper Kettle (16)

Lem N. Man, Inc. (15)

Lynch Interactive, Inc. (14)

Vigilucci’s Cucina Italiana (14)

Linde’s Almonds (13)

Estate and Trust Law,

Professional Law Corporation (12)

HYATT house (12)

New Village Arts Theatre (12)

Sign-A-Rama (10)

5-9 years:Las Olas Mexican Restaurant (9)

Dr. John P. Fitzpatrick, O.D. (9)

Ryan Companies US, Inc. (6)

JK Dots ‘Dippin-Dots’ Ice Cream (6)

Sheraton Carlsbad Resort & Spa (6)

Jeff T. Knutzen, D.D.S. (6)

FMT Consultants, LLC (5)

Quality Systems

Integrated Corporation (5)

4TelecomHelp, Inc. (5)

Horace Mann Insurance Company (5)

Under 5 years:St. Michael’s By-the-Sea

Episcopal Church (4)

Mitchell Thorp Foundation (4)

Coastal Accounting & Bookkeeping (2)

Buddha’s Gift (2)

Vets 4 You, Inc. (2)

ActivCare at Bressi Ranch (2)

Whole Dog Sports Center (1)

Jennifer Jones Collection (1)

Mashk, Inc. (1)

Carlsbad Village Yoga & Fitness (1)

Solutions Real Estate (1)

Turman Commercial Painters (1)

Carlsbad Family Acupuncture (1)

Harrah’s Rincon Casino & Resort (1)

Consolidated Construction

Services, Inc. (1)

Direct Carpet Unlimited (1)

THE CHAMBER SALUTES ITS

AUGUST 2013 RENEWALS


PHILLIPSGROUPTHE JRReal Estate

JR Phillips(760) 402-5321

www.TheJRPhillipsGroup.com License# 01433264

As a home mortgage consultant with Wells Fargo Home Mortgage, one of the nation’s leading retail mortgage lenders, I can provide home financing options to meet a variety of homebuyer needs.

Whether you’re looking to buy your first home, a second home or an investment property, I’m ready to give you the service and attention you deserve to help you realize your homeownership goals.

Call me today.

Your homebuying goals deserve my attention

Wells Fargo Home Mortgage is a division of Wells Fargo Bank, N.A. © 2013 Wells Fargo Bank, N.A. All rights reserved. NMLSR ID 399801 AS988617 Expires 6/2014

Karla Patino, Home Mortgage Consultant700 Garden View Ct., Ste 208, Encinitas, CA [email protected], www.KarlaPatino.comNMLSR ID 448603



Call me today.






Call me today.






Call me today.




• Collect your Slow Pays and Bad Debt

• KEEP 100% of the money collected!

• Act NOW to collect your slow pays and no pays

www.CashInUSA.com/chamber-members

To find out how call Vienna at800-201-CASH (2274) ext. 110

Looking for the perfect match?Companies need the right candidates. Job-seekers need the right connections. Manpower is ready to provide both.

• Short-and long-term staffing• Direct-hire services• E-learning Solutions• HR Solutions

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• Business Valuations • Funding • Business Plan Consulting

Buchanan Business InvestmentsA Carlsbad Companywww.buchananbusinessappraisals.com

760.268.0100

P.O. Box 2104Carlsbad, CA 92018

Phone: (877) 402-1027Fax: (760) 683-3220

[email protected] www.CoastalCPA.com

Janine Burke• Bookkeeping• Month-end close• Tax Preparation

Annette Di Bello Kelly, CPA, CFP®Professional Corporation

Fee Only Investment AdvisoryFinancial Planning

Tax Preparation & Planning

2173 Salk Ave, Suite 250, Carlsbad, CA 92008(P) 760.444.0094 - www.dibellocpa.com

A Registered Investment Advisor

Certified Public Accountant | Certified Financial Planner™

Your Business Deserves the Same Respect You Give Your Customers.At Edward Jones, you’ll get more than respect. We can help your business gain a financial advantage. Together, we can design an individual program for your business, with the kinds of tools and options you’ll really use, such as:

• 401(k)s and Other Retirement Plans• Insurance Strategies for Business Continuation (such as buy/sell and key person)

• Wide Range of investment Options and Strategies • Insured Bank Deposit Program*

*More information about the Insured Bank Deposit Program, including the program disclosure, is available from your financial advisor or at www.edwardjones.com/bankdeposit.

Matt Leonard, AAMS® | Financial Advisor2588 El Camino Real Suite L, Carlsbad, CA 92008760-434-7083

Call or visit today

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FIRST CLASS ADVERTISINGReserve your space today!Julie Miramontes | Sales | 760.931.8400 | [email protected]

MEMBER MARKETPLACE

The City of Carlsbad believes strongly in providing tools to help our local businesses achieve suc-cess. And one way the city can help accomplish that goal is by removing unnecessary barriers to that success.

In July, the Carlsbad City Council approved changes in the zoning ordi-nance that streamline the process for obtaining conditional use permits in nonresidential zones. These changes push the authority to approve these permits to the lowest possible level, eliminating the number of steps that applicants must undergo.

Reassigning approval authority to the lowest appropriate decision-maker for conditional uses in nonres-idential zones benefi ts the commu-nity and the applicant by cutting the processing time, reducing costs and promoting economic development.

With so many world-famous com-panies based in Carlsbad, such as TaylorMade Golf Company, Callaway Golf and prAna Living to name a few, we want them to be able to use a small portion of their facility to showcase and sell their iconic products. To address this issue we had to change the zoning code to

allow businesses in planned indus-trial zones, designated “P-M,” to sell their products directly to the public from their establishments. The city has placed reasonable limits on such merchandising to prevent industrial zones from turning commercial. These restrictions are:

• Marketing is an accessory, not the primary land use.

• The store must be contained within the structure — no parking lot tents will be allowed.

• The products for sale must be produced, distributed or ware-housed on the premises.

• No outdoor display is allowed.• The space dedicated to sales is

limited to 2,000 square feet or 20 percent of the business’ total fl oor space, whichever is less.

This means that some businesses, such as a company that makes spe-cialty foods and distributes them wholesale or sells them on the Inter-net, can set up a counter and sell their products on their premises to walk-in customers.

Another change allows educa-tional institutions and tutoring ser-vices in the industrial zone, excluding schools that fall under the authority of the California Education Code or State Board of Education. This change encourages technical schools

that train employees for our compa-nies to locate where their customers are.

The Carlsbad Chamber of Com-merce is a strong advocate of these changes.

“Many small businesses hoping to locate in Carlsbad cannot afford the costs or time it takes to process a Conditional Use Permit through a Planning Commission hearing,” Carlsbad Chamber President and CEO Ted Owen wrote to the commis-sion on April 16. “Allowing potential users to be approved administratively through a Minor CUP will encourage more businesses to come to Carlsbad

while still providing an adequate level of review and conditioning.”

These changes have taken effect everywhere except the coastal zone, where the California Coastal Commission must review them. Although this means that the city has two sets of rules — one for businesses inside and one for those outside the coastal zone — most businesses are outside, and the city didn’t want to delay implementation of the changes for everyone while waiting for the Coastal Commission to weigh in.

The genesis for these changes dates to 2009, when the City Coun-cil directed staff to forge a stronger partnership with local businesses. The result of that was nine initiatives and a list of 48 individual recom-mendations to streamline the devel-opment review process, and these zoning changes are among the fi nal items on that list.

Staff has made a concerted effort to smooth the permitting process without sacrifi cing the standards that promote high performing busi-nesses and preserve Carlsbad’s high quality of life.

Carlsbad makes getting business permits easier

Economic Development ManagerCITY OF CARLSBAD

CHR

ISTI

NA

VINC

ENT

CITYNEWS Many small businesses hoping to

locate in Carlsbad cannot afford the costs or time it takes to process a Conditional Use Permit through a Planning Commission hearing.

Carlsbad Chamber President and CEO Ted Owen

“

“


It’s a new academic year at MiraCosta College and more than 14,000 credit and nearly 2,800 non-credit students are enrolled at one of MiraCosta College’s three campuses or taking classes online.

These students took advantage of MiraCosta College’s increased course offerings — this fall, the college is offering 1,355 sections of credit classes in 70 disciplines, up 3 percent from last fall; plus 151 sections of noncredit classes, up 5 percent from fall 2012. We’ve also expanded online course offerings, with 330 sections of online or hybrid classes offered, up 10 percent since fall 2012.

There has been a lot of positive change at the college this past year, but perhaps none as dramatic as the growth in students who are currently serving in the military or who are military veterans. In the past five years, the number of veterans and active-duty military students taking credit courses at MiraCosta College has increased 93 percent. The col-lege currently enrolls 1,900 student-veterans and another 1,000 of their dependent family members. For the third year, Victory Media named MiraCosta College to the Military Friendly Schools list. This list honors the top 15 percent of colleges, uni-versities and trade schools doing the most to ensure the success of

military service members, veterans and spouses.

The fall semester is an exciting time for the college, with new pro-grams, increased courses on non-traditional teaching days, and even a new instructional building. Our Business Administration Depart-ment developed and is now offer-ing a Certificate of Achievement in Social Media, which will give stu-dents working knowledge of tech-niques to increase and optimize

business-oriented web traffic in various social media venues, includ-ing Facebook, LinkedIn, Twitter and other emerging social media and e-commerce platforms.

Also new this fall is the wide array of courses offered on Fridays and Saturdays, a welcome relief for stu-dents who have been squeezed out of high-demand classes. Between the San Elijo Campus and the Oceanside Campus, there are now 79 sections of “core” courses in

nearly 30 academic subjects on Fri-days and Saturdays — classes that fulfill general education, transfer and degree requirements. Their addition is a demonstration of the investment we make in our students to help ensure their academic success.

Also new is a high-tech science building that promises to help relieve some of the student demand for biology courses. The first fully sus-tainable modular science lab was delivered to the Oceanside Campus

on June 17 and opened in time for fall classes. A dedication was held on Friday, Aug. 16, at which time members of the community and stu-dents were able to tour the building — the first of its kind in a California community college.

Though fall semester began Aug. 19, there’s still room for new stu-dents — eight-week (or mid-semes-ter) classes start the week of Oct. 14. Spring semester also begins Jan. 13! If you are interested in enrolling, visit www.miracosta.edu/fall or call 760-795-6620.

For the past 30 years, students in the Carlsbad Unified School District (CUSD) have benefited from an exemplary public-private partnership: the Carlsbad Educa-tional Foundation.

CEF was created to develop and to fund impactful programs at CUSD schools, and to enrich the students’ edu-cational experiences. It receives funding from corporate donors, businesses, other founda-tions and individuals, and then gives grants to the school district for specific purposes. Over those 30 years, CEF has contributed more than $6 million to support CUSD school pro-grams that have reached tens of thousands of students.

The strength of CEF has been its unique relationship with the school district — indepen-dent but collaborative. The CEF-CUSD team is an outstanding example of local control, leveraging private support to target defined needs at the schools.

CEF does not fund facilities, administration or regular classroom instruction. Instead, it targets money directly in three specific areas: hands-on science experiences for students; weekly music classes for every elementary school student; and educational and techno-logical innovations.

CEF-supported projects in those areas include such outstanding undertakings as FIRST LEGO League Robotics; FIRST Tech Challenge Robotics; Junior Achievement BizTown; the International Baccalaureate program at Jeffer-son Elementary School; and the innovative My Access writing software program. In addition, CEF funds music instructors at all elementary schools, “traveling” science lab teachers for the 4th and 5th grades, and a Carlsbad High School science lab assistant. In most cases the programs and instructors underwritten by

CEF would not exist without its financial support. This year alone contributions from CEF will exceed $500,000.

In some instances a cor-porate donor or foundation will underwrite a specific program offering. Here are a few examples of programs facilitated by CEF over the past year:

• The Science Olympic Program was supported by

ViaSat Inc.• Carlsbad High School’s award-winning TV

broadcasting program received contributions from the Leichtag Foundation.

• Upper-grades science-lab teachers were supported by Life Technologies Corp.

• “Celebrate Carlsbad Day” was hosted by LEGOLAND California Resort.

CEF also runs high quality before- and after-school child care programs that serve 700 chil-dren at nine elementary schools; a fee-based summer enrichment program; and after-school enrichment classes during the school year. These popular programs provide affordable options for parents and students, and raise funds to be invested in CEF initiatives. Now that it runs its own direct service programs, CEF can boast that every dollar donated by a foundation, business or community member goes directly to support innovative programs for CUSD students.

Finally, CEF sponsors several major fund-raisers throughout the year. Coming up on Oct. 25, CEF’s annual golf tournament will be held at The Crossings at Carlsbad. Check out the CEF website (www.carlsbaded.org) for sponsorship opportunities and golf registration information.

The Carlsbad Unified School District salutes the Carlsbad Educational Foundation, on the occasion of the foundation’s 30th anniversary, for its invaluable contributions to the education of Carlsbad’s students.

Carlsbad Educational Foundation celebrates 30 years

In the past five years,

the number of veterans and active-duty military students taking credit courses at MiraCosta College has increased 93 percent.

Back to school at MiraCosta College

Superintendent/President MIRACOSTA COLLEGE

DR.

FRA

NCI

SCO

ROD

RIG

UEZ

HIGHERLEARNING

Students on the first day of class at MiraCosta College’s San Elijo Campus in Cardiff.

BREAKFAST/LUNCH - 23 YEARS

Superintendent CARLSBAD UNIFIED SCHOOL DISTRICT

SUZ

ETTE

LOV

ELY,

Ed.D

.

CARLSBADSCHOOL NEWS


You have decided that you need to fi nd offi ce, industrial or retail space. There are fi ve crucial steps you need to take whatever type of space you need, whether it’s brand new space or whether you are thinking about moving from existing space.

Step 1. You need to determine the size of the space you are going to need now and whether you may need more space in the future. A knowledgeable commercial tenant representative may be able to help you in that process, or you may want to engage a space planner. You need to determine your budget, which may affect the location, image and quality of your property. You may want to discuss your ideas with your fi nancial planner, CPA and attorney.

Step 2. Choose your commer-cial tenant representative so he or she can advise you on the cur-rent market, to search the market for additional properties that may

become available, and to inspect the properties based on your criteria to narrow down the alternatives. This way, you won’t have to visit every property on the market.

Visit three-to-fi ve of the best alter-natives presented to you. Choose two, and have your commercial tenant representative prepare a letter of intent to lease those properties on terms acceptable to you. The letter prepared by a knowledgeable

commercial tenant representative will make it clear that it is not bind-ing until an actual lease is signed.

Step 3. Review the responses to your letters of intent, prepare a fi nancial analysis of the alternatives,

and determine which property, coupled with the response, most closely matches your needs and wants. Then it is time to prepare and present your counter-offer. You may have to renegotiate or choose the alternate property.

Step 4. When the basic lease terms have been negotiated, and are mutually acceptable, the landlord will present you with a lease prob-ably containing more than 100 para-graphs. You need help from your commercial tenant representative to review the business terms, and a knowledgeable real estate attor-ney to review the legal terms of the lease. Once all the lease terms are agreed you are ready for the 5 fi fth step!

Step 5. Sign the lease, pay your deposit, commence tenant improve-ments and supervise any landlord work done in accordance with your lease. Congratulations!

Last month’s article outlined the pullback in the booming real estate market. Carlsbad single family property has appreciated nearly 30 percent since early 2012. But the freshest data on local home sales are affi rming the slowdown ‘felt’ by local brokers both in buyer traffi c and written offers on local listings.

Single family home sales in Carls-bad between May and June repre-sented a peak in home pricing for 2013.

Out of 237 sold single-family homes between May 1 and June 30, the average single family home sold for $313 a square foot, in 27 days with a list price of $835,000 and a fi nal sales price of $820,000.

Of the 41 homes that have closed escrow in Carlsbad between Aug. 1st and Sept. 19th, (104 are Pend-ing awaiting close) the average sales price was $304 a square foot, sell-ing in 38 days with an average list price of $820,000 and average sales

price of $805,000. The recent sales in Carlsbad are showing that single family homes are selling at a dis-count when compared to the most sales of only a few months back.

Real estate brokers credit the recent slow-down to a combination of seasonality, higher costs and the near exit of investor home buyers. The local market typically begins to slow in October and continues through the winter months as fi scal

year end, fall sports commitment and holidays dominate home buyers already busy work and life schedule.

Time strapped home buyers have fewer hours to commit to the emo-tional process of buying a home. The result is an annual slowdown of around 30 percent in number of home sales from spring and early summer months. But a seasonal slowing is only part of the equation to the recent change. Home buyers have been saddled with higher home prices as well as higher mortgage rates. The result is a higher monthly payment than in early 2013. Even those buyers capable of affording the higher payments are pushing back, even cooling, on the pros-pect of buying at today’s prices. Home buyers are weighing the cost, responsibility and permanency of homeownership.

When rates and prices were lower, buying a home was less expensive alternative to renting.

This fact also caught the atten-tion of both large institutional funds and small mom-and-pop investors who were fi nding returns on capital hard to come by. Real estate was able to provide 10 percent or more annual returns, a rarity for single family real estate. But as with most “great deals” the time came and went fast. The average price and rate increase has eliminated the ‘juicy’ return provided to real estate investors in 2011 and early 2012. The same property now yields a 3-4 percent return on 30 percent down. Hardly a great return for the risk associated with tenants, repairs and vacancy. With the general con-sensus that higher rates may cause further price declines, many buy-and-hold real estate investors have moved to the sideline. So this triple-whammy has fl attened appreciation and created a new normal for our local market.

As of Sept. 18 Ben Bernanke

and the Federal Reserve renewed their bond-buying in an effort to keep rates artifi cially low and fur-ther stimulate the economy. Aver-age mortgages rates barely budged and are hovering still around 4.5 percent. Nowhere near the low 3 percent levels seen previously. Aver-age 30-year fi xed rates are around 4.5 percent as of mid-Sept. Home buyers will have to warm up to the idea of the higher mortgage rates in the future.

As the current trends unfold through the winter, home buyers will gain greater power at the negotiat-ing table and are expected to work for a larger discount off today’s asking prices. Today’s home is sitting on the market longer and sellers will become more open to the idea of are more apt to negotiate a discount. The average list-to-sale discount is now around 2 percent off asking.

Lund can re reached at [email protected]

PALOMAR FORUM BUSINESS PARK

Shelly Tinder

(760) 599-6111

BUILDING FEATURES:• Space from 854 - 5,500 square feet • High Quality New Construction & Improvements • High Visible Identity at the intersection

of Palomar Airport Road and Melrose Drive • Parking Ratio 3.3/1000 • On-Site Leasing Office,

3146 Tiger Run Court, Suite 108, Carlsbad, CA 92010

GREYHAWK BUSINESS CENTER

Shelly Tinder

(760) 599-6111

BUILDING FEATURES:

• Flex/R&D Buildings for Sale, Lease or Lease option

• Building Size: 4,389 – 12,058 square feet • 30-65% Office Build-Out • Electrical Service: 400 amps per

5,000 square feet • Gas Available • On-Site Sales Office,

3146 Tiger Run Court, Suite I-108 Carlsbad, CA 92010

DRE# 01394870

760.438.0800 | www.LUNDTEAM.com760.438.0800 | www.LUNDTEAM.com

Celebrating more than

Years!

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$Broker AssociateTHE LUND TEAM

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$Vice President - Commercial DivisionRICHARD REALTY GROUPS - STERLING/STONE, REALTORS®

Data hints to slowdown in real estate

Five crucial steps for leasing space

20 | WWW.CARLSBAD.ORGcxc

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For more information, please call: 760.940.3597or visit www.tricityhospitalfoundation.org

Please RSVP BY October 21, 2013

6:00 PM

Park Hyatt Aviara, CarlsbadBlack-t ie Attire

Join us as we Celebrate An extraordinary evening benefiting

TRI-CITY MEDICAL CENTER

CBJ Diamond Ball Ad.indd 1 9/19/2013 4:41:15 PM

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