Case Study

Client Retail Brands Project Three Tigers Indian snack product packagingClient brief To create a simplistic packaging solution for a range of Indian

snacks. These snacks are to be positioned within the Asian aisle section of major retailers.

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The concepts show the snack product through a clear window framed by an Indian influenced shape. Strong colour coding differentiates the strength of flavour. Also presented were a series of brand name styles designed to reflect the country of origin.

400ge

BOMBAY MIX Asian Balti Mild

Meetha

Concepts_packaging Retail Brands Three Tigers snacks Case Study four

ASIAN BALTI MIX

Medium

A traditional spicy Indian snack containing a blend of Indian style noodles, peanuts, lentils, chickpeas and green peas. INGREDIENTSGram flour noodles (60%) (gram flour, maize starch, caraway seed), peanuts (17%), lentils (7%), chickpeas (6%), green split peas (6%), vegetable oil, seasoning (2%) (natural flavouring substances (containing wheat and celery), rice flour, dextrose, spices (containing mustard), sour cream, yeast extract powder, garlic powder, lemon juice powder, natural colours: paprika, citric acid E330), salt, pepper, turmeric.

NUTRITION INFORMATION Typical Values Per 100g Per 25g servingENERGY kj 2022 506ENERGY kcal 485 121 PROTEIN g 17.6 4.4 CARBOHYDRATE g 30.5 7.6 of which sugars g 2.4 0.6FAT g 32.6 8.2 of which saturates g 4.9 1.2 FIBRE g 12.7 3.2 SODIUM g 0.75 0.19 SALT EQUIVALENT g 1.90 0.48

Suitable for vegetarians

Contains: Peanuts, celery, mustard and wheat.

Warning: Manufactured in an environment that handles other nuts, soya and sesame seeds.

Store in a cool, dry place. BEST BEFORE END

RBL. Second Floor, 1 Imperial Place. Maxwell Road, Borehamwood, Herts, WD6 1JN. 020 8731 4670. www.retailbrands.co.uk

Produced in the UK

400g

JALFREZI MIX

Hot

A traditional spicy Indian snack that includes a blend of Indian style noodles, peanuts, lentils , chickpeas and green peas. INGREDIENTSGram flour noodles (60%) (gram flour, maize starch, caraway seed), peanuts (17%), lentils (7%), chickpeas (6%), green split peas (6%), vegetable oil, seasoning (2%) (spices, rice flour, sugar, herb, natural colours: paprika, turmeric, natural flavouring), chilli, salt, pepper, turmeric.

NUTRITION INFORMATION Typical Values Per 100g Per 25g servingENERGY kj 2022 506ENERGY kcal 485 121 PROTEIN g 17.6 4.4 CARBOHYDRATE g 30.5 7.6 of which sugars g 2.4 0.6FAT g 32.6 8.2 of which saturates g 4.9 1.2 FIBRE g 12.7 3.2 SODIUM g 0.75 0.19 SALT EQUIVALENT g 1.90 0.48

Suitable for vegetarians

Contains: Peanuts, wheat.

Warnings: Manufactured in an environment that handles other nuts, soya and sesame seeds.

Store in a cool, dry place. BEST BEFORE END

RBL. Second Floor, 1 Imperial Place. Maxwell Road, Borehamwood, Herts, WD6 1JN. 020 8731 4670. www.retailbrands.co.uk

Produced in the UK

400g

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Solution Retail Brands Three Tigers snacks Case Study four

The solution shows a pack that reflects the essence of the product’s flavour through colour and Indian detailing.