A Message fromPeter F. Huntpage 2

FY2015Branch GoalExceededpage 5

Our BestYear Everpage 6

The official newsletter of HUNT Real Estate Corporation October/November 2015 | Issue 76

HUNT Agents are theNeighborhood Expertsby Dan Mirsky, Director of Marketing

Nobody knows our neighborhoods better than we do. In

September, we rolled out our new HUNT Communities

section on our website featuring HUNT-branded Commu-

nity Information Guides for each of our regions. We are

pleased to announce our latest enhancement that further

demonstrates your local knowledge and expertise...

The HUNT Neighborhoods Explorer gives visitors to

HUNTrealestate.com instant access to in-depth informa-

tion about all of our communities. By simply entering a

County, City, Zip Code or Neighborhood into the HUNT

Neighborhoods Explorer search box, consumers will receive

instant information about that locale, including:

• Area Description

• Demographics

• Sales Activity & Market Trends

• School Information

• All Active HUNT Listings in that area

By offering hyper-local housing data and market statistics,

we are further establishing your status as the real estate ex-

pert in your community and making HUNTrealestate.com

a destination for anyone looking for real estate information

and community data in Western, Central & Upstate New

York, as well as Phoenix, Arizona.

We encourage you to explore all of the information on our

new HUNT Communities page and let us know your

thoughts.

You can get to this new section via the “Communities”

link on the top of our HUNT Real Estate homepage or

by going directly to

HUNTrealestate.com/HUNT_Communities.

The Most Professional Real Estate Organization in the US

Can we claim this? I believe we can. Here’s why:

1) We are the only truly fully-integrated real

estate and homeownership services organi-

zation in the markets we serve. No competitor

has the extent of services provided through our Core

Businesses (residential and commercial real estate bro-

kerage, mortgage banking, insurance, title, auction,

and homeownership services). Their presence in your

business portfolio as you compete for listings and

buyer agency relationships adds real value to the cus-

tomer experience and measurable value vis a vis any

competitor. Claim your Company’s infrastructure as

your own, as well as the team of professionals that

work every day to support you in the market.

2) We are the only Company that provides a

“matrix” of departmental services to all of

our Core Businesses. These include Marketing,

Relocation, Career Development, Information Tech-

nology and Finance and Accounting.

3) For anyone to call him or herself a “professional”,

they must have mastered a body of knowledge. No

competitor has the commitment to career de-

velopment or begins to match our educa-

tional and training offerings through HUNT

University. Our challenge remains to ensure con-

sistent delivery of these offerings in all regions, and

while we know we have a way to go, we work on this

every day. No competitor has anything resembling

our Leadership Development Program which we

have offered for 30 years. Only HUNT Agents can

rest assured that their Leadership is educated and

trained in state-of-the-art curricula and skills.

4) Our public-facing customer interfaces pro-

vide the easiest, most complete customer experience

in any market we serve. These include: the Customer

Service Center, The Realty Club, the HUNT Hotline,

HUNTrealestate.com, our print and direct mail mar-

keting services, our radio show, our presence on the

most widely-viewed aggregator websites (Trulia, Zil-

low and Realtor.com, to mention a few), even our

highly visible yard signs.

5) Our Agent-facing interfaces provide un-

matched opportunities for Agents to be focus on ex-

actly what will most enhance their professional

experience. These include: ProShow, Agent Personal

Marketing Services, coaching and business planning

services, Agent and Senior Advisors, our Town Hall

Meetings and Business Leader meetings.

6) Our commitment to being the Model for

the industry is unparalleled. No other real es-

tate company we are aware of—and we’ve looked—

has created anything like our Model Branch concept,

our Model Agent concept, or our Team Concept.

And no company we are aware of has constructed a

viable succession plan for Agents to allow them to take

advantage of their hard work and development of a

real “book” of business.

I have often said that our real reason for being as an

organization is to continuously improve our Agents’

productivity. The proof of our claim to be the most

professional real estate organization lies in this meas-

ure. In the last fiscal year, which just ended October

31st, 34% of our Agents (those that have 2 or more

years experience and completed at least 8 “sides”)

produced 79% of our total sides, averaging over 22

sides per Agent—far better than the industry stan-

dard 80/20 rule!

Please join me in taking great pride in what you indi-

vidually and your organization as a whole have pro-

duced—our best year ever in our 104-year history!

And imagine with me what we can do to build on this

marvelous foundation…

A message from Peter F. Hunt Chairman & CEO

2

Education the Key to Obtaining

Listings

Obtaining listings has always been an integral part

of the professional real estate agent’s life. Finding

people who have a need or desire to sell their prop-

erty is at the top of an agent’s prospecting list.

The real estate professional understands their role

in marketing the seller’s property. They are con-

stantly analyzing the marketplace and adjusting

their marketing strategy to accommodate the sub-

tle, and not so subtle, shifts effecting real estate.

The agent must also be prepared to educate the

home seller as to these changes and shifts. Staying

up on trends is the real estate professional’s job,

not the seller’s obligation. Advising the seller be-

comes an important aspect of the listing presenta-

tion.

Sellers expect the real estate agent who is going to

represent their interests and properly market their

home to be the expert in all things real estate. The

professional is then obligated to educate the seller

on the most efficient ways to increase demand for

their property and decrease the supply of compet-

ing homes.

It is important for the real estate professional to

not only understand the changes affecting the

marketing but also to be able to effectively explain

this to the seller. It is critical that the listing agent

be skilled in sharing the effects of changes in the

market in order to advise the seller as to how to

best obtain the appropriate, qualified and moti-

vated buyers.

This begins with a professional listing presentation.

A presentation that does not simply talk about

marketing features, or worse, about the past suc-

cesses of the particular agent is important today!

The presentation and analysis must include dis-

cussions about marketing trends including the sta-

tistics that will back up the ideas being explained.

A prime example of this can be found in the

change in the importance of print advertising. We

know that the effectiveness of print advertising has

been declining year after year and that the effec-

tiveness of online marketing has increased in those

same years. Sellers should not be expected to grasp

this right off the bat!

To be a model agent, one must learn to assist the

seller in understanding how to expose and increase

the demand for their listing has changed. In addi-

tion, the seller should realize that online exposure

is not enough! The ability of the agent or com-

pany to “capture” the interested buyers is essential.

You have the state of the art tools that position you

as an elite agent in the industry, an agent who un-

derstands the nuances of marketing homes in

today’s real estate world.

What can you do? Learn your tools and systems,

understand and explain the changes that are oc-

curring, know your statistics and enhance your

skills at communicating these important ideas to

your sellers.

HUNT ERA is the training company. We provide

training that focuses on content and skills. Take

advantage of training at HUNT University, your

branches and online. For more information check

with your Branch Director or Career Develop-

ment.

3

Career Developmentby Bob Scholz, Director of Training

4

Agents of the Month

Buffalo September OctoberAkron Adam Burg Kelly SpurlockAmherst MariaLisa Giglia-Remington Mike McDonoughBuffalo Metropolitan Ellen Daly Ellen DalyEast Aurora Todd Aichinger Jason MearsHamburg Melissa Weidner Lou Ann SpauldingKenTon Karen Loffredo Mark BrylinskiLancaster Jeanine Kacala Jeanine KacalaLewiston Cynthia Van Dusen Cynthia Van DusenLockport Dianne Shaw Chari HimmelsbachOrchard Park Geralyn Bonilla Geralyn BonillaWest Seneca Pete Scarcello Janice MrozWheatfield Mark Lemke William YapleWilliamsville-Clarence Sharon & Steve Frisicaro Sharon FrisicaroWilliamsville Village Amy Benjamin Beth Klipfel

RochesterBrighton-Pittsford Richard Testa Larry MagguilliCanandaigua Sandi Van Camp Sandi Van CampGreece Richard Orczyk Rich OrczykPerinton Patricia Neubauer John DennistonWebster Vince LoCastro Doug DeMar

Central & Northern NY/Carthage WatertownCamillus The Crocker Team Beth LostyCazenovia Theresa Billy Tom TaitChittenango Sandy Leibl Bob FreunschtClinton Barb Owens Barb OwensDeWitt Gaetano Belmonte Chip HodgkinsLiverpool The Starr-Nicholas Team The Starr-Nicholas TeamManlius Dan, Liz and Ben Gaulin Nancy WattOneida Shari Kimball Shari KimballWatertown Jill Rosette Suzanne KrouseCicero The Bees Team The Bees Team

Capital DistrictSaratoga Springs Judy Viger Dede OldsLoudonville Shawn Clark Dan LesageGlens Falls Jen Ball Jen BallSlingerlands Sandy Evans Sandy Evans

ArizonaTempe Ken Mayer Mary MontagueScottsdale Julian DiLeano Julian DiLeano

5

FY2015 Branch Goal Exceededby Charlie Hunt, General Manager of Rochester Region &

Director of Corporate Relations

Branches that beath Written Volume and/or Closed Volume

Kelly SpurlockBranch DirectorAkron(Written & Closed Volume)

Jonathan OrlowBranch DirectorBuffalo Metropolitan & KenTon(Written & Closed Volume)

Jim SauerBranch DirectorBrighton/Pittsford (Closed Volume)

Canandaigua (Written & Closed Volume)

Mary Rouse Branch DirectorCazenovia & Clinton(Closed Volume)

Neil GerrityBranch DirectorEast Aurora (Closed Volume)

Joe WouterszBranch DirectorGlens Falls(Written & Closed Volume)

Jamie Mendel-KolbBranch DirectorLewiston & Lockport(Written & Closed Volume)

Peter AhrensBranch ConsultantOrchard Park(Written & Closed Volume)

Ellen DeMarBranch DirectorPerinton (Closed Volume)

Amber WesserBranch DirectorWest Seneca (Written & Closed Volume)

John MitchellBranch DirectorWilliamsville Village(Written & Closed Volume)

6

Our Best Year Everby Peter F. Hunt, Chairman & CEO

After 104 years of continuous operation, any business has a tough time bettering a previous year’s

production. Yet in spite of the fact that FY 2014 had been our best year ever, FY 2015 was even

better. Here are the some of the year-over-year facts:

• 10, 385 “sides” (up 12%)

• $1.64 Billion in residential sales “volume” (up 9.51%)

• 9.4 “sides” per person average, including all agents new to the Company (up 10.5%)

• Mortgage “units” up 22%

• Title Searches and Policies written up over 50%

Contributing greatly to these advances were the many Branches that exceeded their plan by signifi-

cant margins. The top five were:

• Lewiston: 75% over plan

• Lockport: 63% over plan

• Glens Falls: 60% over plan

• Canandaigua: 53% over plan

• Akron: 47% over plan

This is just a sample of the data we will share with you and does not begin to touch on the many in-

dividual performances that combined to smash our previous records. Please plan on being at our

Annual Awards Celebration to be recognized for your contribution to what has been nothing short

of a remarkable.

7

Safety was September’s BNAR topic. To empha-

size this with our agents, we invited Bill Long from

Spar Self Defense to come in and speak with us

about the awareness of taking our safety seriously.

He spoke for 45 minutes on topics like open

houses, safety when showing a home, what an ag-

gressor is thinking and how some simple steps be-

forehand that can keep us out of harm's way or

even alive. He also spoke about safety items to have

on hand, just in case.

We had a full house and you could tell how valu-

able these tips were to everyone. At the end of the

presentation, Bill showed a us a few moves with the

help from Gary Kenline, that could help give us a

few moments to get away or even stop an attack.

This was a very important topic that many of us

should think about more often. You never know

until you are in that situation how important it re-

ally is. Thank you Bill!

Safety Is Keyby Amber Wesser, West Seneca Branch Director

8

Congratulations!by Dan Mirsky, Director of Marketing

PETER & MARY JO HUNT NAMED PHILANTHROPISTS OFTHE YEAR BY THE UNITED WAY TOCQUEVILLE SOCIETY

The United Way Tocqueville Society has named

Peter & Mary Jo Hunt 2014 Philanthropists of the

Year. The annual award is presented to recognize

outstanding volunteer service and community com-

mitment. Each year, the award winners are selected

by past recipients.

The Hunt’s have been longtime contributors to the

United Way. Between them they have served more

than 15 years on the Board of Directors, and helped

inspire tens of thousands of people to change lives in our community through philanthropy as chairs

of the 2004 Campaign and of the Tocqueville Society in 2014.

“Peter and Mary Jo are a prime example of a family that is dedicated to making the community they

live in a better place,” said Michael Weiner president and CEO of United Way of Buffalo and Erie

County. “We are proud to honor them as the United Way Tocqueville Society Philanthropists of the

Year.”

“Supporting the United Way and their continuing commitment to improve our community is near

and dear to our entire family,” said Peter Hunt, Chairman and CEO of HUNT Real Estate Corpo-

ration. “This tribute is a great honor and we are extremely appreciative of their recognition.”

9

News Around the Regions

Congratulations to new parents, Kelli and Charlie Hunt! On Saturday,

October 3rd, they welcome the newest tiny addition to their family. A

healthy baby girl. Alice Catherine Hunt, 7lbs., 4oz., 19.25 inches long!

HUNT Real Estate presented the

United Way with the money raised in

2015 on Friday, November 13, 2015.

HUNT raised $30,000! Great job

HUNT!

The annual Leadership Conference was held on Oc-

tober 14 -16. The leadership team took a few spins

around the go kart track.

Corporate

Beatrice Dunwoodie and some of

our agents have been out and

about at corporate benefit fairs to

promote HUNT Real Estate and

our On the House benefit pro-

gram. They worked hard and had

some fun while meeting many

new prospects. They visited Excel-

lus, Lifetime Health, New Era and

Techniplex.

Buffalo/Niagara

10

CALL THE PAPARAZZI! We have a couple of local celebrities! HUNT Rochesterwould like to congratulate our own Ellen DeMar, Perinton BD, on her appoint-ment to the Greater Rochester Association of Realtor’s Board of Directors.Ellen will hold the position for 3 years. The induction celebration was held at the DoubleTree in Henrietta. This is a wonderful accomplishment. We are pleased to have a mem-ber of HUNT on the board!

HUNT Rochester would also like to congratulate to Roberta DiLella from ourWebster Branch. She was featured on the front cover of the D&C’s RealEstate Section. She is highlighted in an article about affordable housing options.Roberta represents a seller in a prefabricated home community and educates us on theaffordability of this type of home. These homes aren’t just for snowbirds and emptynesters, but for 1st time buyers as well. Nicely done Roberta!

Rochester

Our HUNT Glens Falls agents held a benefit on for Joe Woutersz who is fightingStage 4 Esophageal Cancer. The benefit was held in Queensbury, NY at Bay Mead-ows Golf Course and had well over 150 people in attendance. In picture perfectweather, the benefit started with 18 rounds of golf and ended with dinner andmusic. The highlight of the evening was the huge silent auction and the not-so-silent live auction. Many of the auction items came from HUNT Real Estate officesand agents in the Capital Region, as well as some from HUNT offices outside theregion. Joe and Elaine were completely overwhelmed by the amount of supportand attendance at the event from his HUNT family and the community as a whole.

The event was a huge success raising $18,271. Shortly after Joe was diagnosed, An-drew Genovese started an online fundraiser for him that had also raised $16,635,bringing the total amount raised for Joe $34,906. 100% of this money goes towardsJoe's medical expenses, and we all pray every day for his recovery.

Capital

Our Erie County Fair Table

proved to be a huge SUC-

CESS! Many of the agents

who worked the table walked

away with 4127 leads. Some of

these leads were actually ready

to get into the market right

away! They were sellers looking

to sell and buyers looking to

buy. We also wanted to share

the great news about the winners of our pink guitar and 4 Buffalo Bisons Tickets! Con-

gratulations to Jessica Feuerstein, winner of our Bisons Tickets (photo on left). Vince

Edgerton and Patricia Luss (photo on right).

Buffalo/Niagara cont.

News Around the Regions cont.

11

News Around the Regions cont.

The Capital Region has been busy with events and training! Glens Falls hosted

Technology Training, Saratoga Springs had a Pot Luck and Peter Hunt hosted

a Town Hall Meeting in the Capital Region! (photos from left to right).

Capitalcont.

The Watertown agents are hosted their first annual coat drive for the less fortunate

women and children in the community. The office collected over 40 coats which

included donations from many of the CNY/NNY HUNT offices. All donations went

to the the Victims Assistance Center and Children's Advocacy Center in Watertown.

To help provide the women and children a warm coat during the harsh winter months,

the office plans to continue the coat drive every year to benefit the Victims Assistance

Center.

The Liverpool HUNT office held a "Painting

with a Twist" event on Wednesday, October

28th. Painting with a Twist is a painting instruc-

tion business located down the street from the

Liverpool Branch. Branch Director Lynn Mal-

laro thought it would be a great way to bring the

team together for some fun and to partner with

another local business. The participants selected

a painting in advance and had a private room with an instructor. They had refresh-

ments provided by HUNT Mortgage and Cherie McCauley brought baked goods.

A great time was had by all as they showcased their artistic sides!

Central & Northern NY

Welcome to HUNT!

We would like to welcome the following newly licensed agents from across the company:

Denise Steiger - Scottsdale

Melissa Sanford - Scottsdale

Ashley Selevchuk - Wheatfield

Paul Slater - Williamsville

Shaun Richards - Hamburg

Peter Ahrens - Hamburg & Orchard Park

Nicole Freidenberg - Hamburg

Peter Nuessle - Orchard Park

Domenic Surianelle - Williamsville/Clarence

Salvatore Aurilio - Williamsville Village

Omar Arellano - Loudonville

Erin Miller - Saratoga Springs

Lauren White - Perinton

Shane Shaffer - Brighton/Pittsford

Deanna Emblidge - Canandaigua

Ashley Howard - Oneida

Julie Kielbasa - Chittenango

Tamara D’Agata Malecki - Camillus

Brittany Moen - Manlius

Jennifer Guiles - Camillus

Daniel Doney - Dewitt

Eamon Weber - Buffalo Metropolitan

Andrew Tied - Hamburg

Jennifer Schupbach - Williamsville/Clarence

Holli Draves - Williamsville/Clarence

James Benniger - Tempe

Bridget Baum - Rennselaer

Peter Cornell - Rennselaer

Paula Anselmo - Brighton/Pittsford

Lori Siegel - Brighton/Pittsford

Richard Turner - Birghton/Pittsford

Tracy Doria - Liverpool

Christine Lansing - Manlius

We would also like to welcome the following experienced agents fromacross the company:

Andrea Abel - Scottsdale

Jacqueline Smith - Scottsdale

Ruby Graf - Scottsdale

Teri Shardy - Scottsdale

Jennifer Blake - Lockport

Mary Beth Dentinger - Wheatfield

Richard Dentinger - Wheatfield

James Post - Saratoga Springs

Cindy McMahon - Slingerlands

April Seney - Slingerlands

Lorenzo Murray - Slingerlands

Sarah Dauphinais - Slingerlands

Crystal Collins - Slingerlands

Peter Cornell - Slingerlands

Mary Stapelton - Slingerlands

Daniel Buccieri - Brighton/Pittsford

Sandra Snyder - Brighton/Pittsford

Anne Astafan - Watertown

Guadalupe Vierya - Tempe

Vickie Seymour - KenTon

Justin Zurbrick - Buffalo Metropolitan

Mary Wagner - Orchard Park

Brenda Buchanan - Hornell

Judy Clark - Hornell

John Falzarano - Hornell

Shaune Henry - Hornell

Cynthia Herbert - Hornell

Barbara Hess - Hornell

Douglas Hess - Hornell

Linda Lathan - Hornell

Tricia Acton - Hornell

Denise Grandusky - Hornell

Steven Desanto - Hornell

Dana Williams - Horenll

Nancy Countryman - Horenll

Laurie Godown - Hornell

Debora Quinlan - Hornell

Stacy Galarneau - Hornell

Diane Sovereign is October Employee of the

Month. Diane received a frantic phone call on a Thursday

afternoon. One of our HUNT agents had a sale on a listing

that was falling apart due to the buyer being declined. Diane

quicly sprang into action, meeting the client that evening to

take his application. Time is of the essence. Diane spent

hours pouring over his complex tax returns with our team

of underwriters. As if the file wasn’t complicated enough,

this was Diane and HUNT’s first TRID loan that was also

on a new software. However, neither the self employed borrowers, government

regulation nor new software could stop our Super Star of over 25 years from her

job. The transaction closed, three other “domino” deals were saved with it and

happy agents and clients all around. Great job Diane!

Jamie (Mendel) Kolb is the November Employee

of the Month. Jamie is the Branch Director leading our

Lockport, Wheatfield and Lewiston branches. She has

been the catalyst to remarkable company growth in Ni-

agara County and continues to build the region through

her recruiting efforts and the training of new hires. Jamie

involves the agents in her efforts to grow the HUNT brand

by holding monthly recruiting initiatives that help create

the motivational environment that we strive for in our

branches. Jamie is a true leader and a wonderful example of someone driven to

make sure her branches achieve Model Branch status.

Employee of the Monthby Charlie Hunt, General Manager of Rochester Region & Director of Corporate Relations