OECD Working Party on the Information Economy, Paris June 2, 2006

Thomas Myrup KristensenEU Policy Manager

Microsoft EMEA

Microsoft’s value proposition

India and Microsoft

China and Microsoft

Broader aspects

Overview

IP + IQ = IT

7.07.0

Microsoft’s value proposition

IP and IQ, Microsoft’s perspective

5000+ Patents/15,000 Patent Applications

US$6B+ in R&D in FY05

Approx. 65.000 employees plus ecosystem

Continuous Research and Innovation

India and Microsoft

MS will invest $ 1.7 billion in India over the next four years

Aim is to make India a major hub of Microsoft’s research, product and application development, services and technical support for both global and domestic companies.Moving from 4.000 to 7.000 employees

Microsoft in IndiaMicrosoft India Development Center (MIDC) focuses on strategic, IP sensitive, software development projects Sales, Marketing and Services Group (SMSG) provides business solutions and technical services to customers in IndiaGlobal Delivery Center India (GDCI) works on Microsoft’s internal worldwide IT applications work and global IT infrastructure managementGlobal Technical Support Center (GTSC) provides technical support and customer service to global clientsMicrosoft Research India (MSR) conducts advanced research in multilingual systems, digital geographics, software productivity, mobile and sensor applicationsMicrosoft Global Services Center India (MGSI) provides Consulting Services for clients abroad

Promoting Innovation in China

Investing directly in R&D$100M annual investment in R&D and outsourcing 1,500 Microsoft China researchers and developersSupporting Information Industry$63M investment in local companies; $ 100M planned 10K senior software architects trained –national software parks200K IT professionals trained $1B annual hardware procurement from China 300K participated in MS programs in 40 Universities/Institutes

China and Microsoft Sales and Marketing department

Microsoft China Research and Development Group. All research and development facilities located in Beijing, Shanghai and Shenzhen including Microsoft Research Asia, Microsoft Research Asia Advanced Technology Center, Microsoft China Technology Center, MSN Technologies (China).

Microsoft Global Technology Support Center Greater China Region

Joint Ventures (Censoft Co. Ltd., Wicresoft Co. Ltd., Shanghai MSN Network Communications Technology Company)

icrosoft Windows XP starter edition

lexGo

Adaption to local needs

Assets:Education in math and science 14 of 102 countriesGood quality producing enough engineers

Challenges According to Policy Influentials: Best & brightest being exported

1990’s India supplied 9x as many temporary IT workers to US than the next country33% all Silicon Valley workers are foreign born. 66% of those are Asian.55% of PhDs in Silicon Valley are Indian

Not working on domestic IT projectsNot well dispersed across countryNot generally educating consumers

Competitive Human Capital

Success is not all about technology

Success is about creating a sustainable ecosystem Success is about creating a sustainable ecosystem

•• Inadequate telecom infrastructureInadequate telecom infrastructureIs wireless the answer?Is wireless the answer?

•• Support infrastructure Support infrastructure –– electricity, electricity, transportation etc.?transportation etc.?

•• Overall cost of a connected PCOverall cost of a connected PCAlternative form factors Alternative form factors Mobile phones as the first computer?Mobile phones as the first computer?

•• Software Software -- Solutions such as Microsoft Solutions such as Microsoft Windows Starter EditionWindows Starter Edition

•• Support, Training CostsSupport, Training Costs•• Can we work together as an industry and Can we work together as an industry and

drive costs down?drive costs down?

•• Little content relevant to local needsLittle content relevant to local needsIs incubation of local ISVs and Is incubation of local ISVs and content providers the solution?content providers the solution?

•• Online Digital Resources: eOnline Digital Resources: e--learning learning foundations and online curriculafoundations and online curricula

•• ICT Trained Teacher, Support WorkforceICT Trained Teacher, Support WorkforceCapacity /Infra Building Capacity /Infra Building Scale successful ventures such as Scale successful ventures such as Microsoft Shiksha?Microsoft Shiksha?

•• Digital IlliteracyDigital IlliteracyWill non conventional i/o devices bridge Will non conventional i/o devices bridge the divide?the divide?

•• Limited content in local languageLimited content in local languageLocal language enablement Local language enablement Locally relevant contentLocally relevant content

Connectivity/ Access

Affordability

Language/UI

Content/ Applications

Education/ Skills

Right Audience

Partner in Learning$10M investment in rural IT education124 Computer Classrooms/4 Teacher Training Centers built1,000 Master IT Teachers/15,000 IT Teachers trained3 curriculum developed

Unlimited Potential8 Community Technology Learning Centers (CTLC) set up

1,000 migrant workers trained at CTLCs in BJ and GD1,700 micro finance workers and farmers trained at CTLCs in rural areas

Employee Volunteer ProjectCompany Policy： full time employees entitled to 3 days of paid-leave for community serviceProjects including computer and English skills training, environment protection, donations for SARS and Tsunami, etc.Project beneficiaries including migrant workers, poor children, teachers and students in poverty-stricken areas, etc.

India: Project 2007: VKC’s in 600.000 villages by 2007

Bridging the digital divide

Thank you !tmyrup@microsoft.com

Access Device

ComputerMobile PhonesHybrid Devices

Dial upMobileVSATOfflinecorDECTHybridPowergen/Solar

SalesBusinessITInterpersonalAssessment

Income generatingEducationCommunicationAgricultureEntertainmentE-CommerceE-GovernanceMicro-Enterprise

Self sustainableRevenue sharingIncentivesFranchise

Infrastructure/Connectivity

Skills & Abilities Services Business

Models

GDPIT adoption essential for growth

Microsoft Research, (Bangalore) India

Established in January 2005, is Microsoft’s sixth research lab worldwide.Conducts long-term basic and applied research in multilingual systems, technologies for emerging markets, geographical-information systems, sensor networks, and software productivity. The lab also collaborates with Indian research institutions and universities to support scientific progress and innovation.

Microsoft India Development Center (MIDC)

Located in Hyderabad, India

Approximately 600 software developers

Focuses on strategic, IP sensitive, software development projects.

Second biggest Microsoft development center outside of Redmond.

Microsoft China Technology Center (CTC)

CTC was launched in September 2003 Mission: to accelerate and strengthen the development and growth of China's computing ecosystem with Microsoft’s technology. CTC, as a non-profit institution,Commitment to deliver access to technology and innovation, and to envision, design, develop and demonstrate a customized solution based on Microsoft and partner technologies.

Microsoft Research, AsiaLocated in Beijing, ChinaStarted in 1998more than 180 researchers, plus support staff. MSR Asia's ambitious research agenda highlights five areas that are central to Microsoft's long-term vision and strategy:

A next-generation user interface, which will allow users to interact with a computer using speech, gestures, and expressions. Next-generation multimedia technologies, which will enable people to search for and be immersed in interactive and realistic online shopping, educational, meeting, and entertainment activities. Digital Entertainment, which will allow users to have a more networked, interactive, and realistic entertainment experience in the future. Wireless and networking technologies, which will empower people to access information any place, anytime, on any device. Web Search and Data Mining, which will bring the current web search to the next level by applying data mining, machine learning, and knowledge discovery techniques to information analysis, organization, retrieval, and visualization.