Pantry Panik 1.1

Opportunity execution project

Stanford University – Technology Entrepreneurship Course

Team: AlfaTest 12/13/2012

Fundamental Problem

• Avoiding groceries get rotten

• Verifying if discounts are real discounts

(shopping around for price)

• Exploiting pantry reserves for best recipes

• Monitoring calories intake

Product

PantryPanik

Based on the ingredients in stock, Pantry Panik suggests recipes based on pre-set calories intaking

RECIPES

INVENTORY

Products in the inventory can be inspected (e.g. to verify quantities)

If recorded during the check-in process, Pantry Panik can signal products close to their expiring date and suggest recipes which contain those ingredients

Pantry Panik takes also into account special needs (alergies, diabetics, etc.)

Team

We are two Italian colleagues with a passion about technology and the way it can make people’s life easier and give financial returns. We ran into the Stanford’s course browsing internet pages, looking for “entreprenurship”.

We have enjoyed the course very much and are now looking to implement the idea.

Sales and Marketing StrategySALES/DISTRIBUTION

The App can be:- put in any compatible App Store

- Downloaded from Pantry Panik! website

Sales and Marketing StrategyMARKETING

A thorough face-to-face customer interview campaign revealed the following statistics

Sales and Marketing StrategyPARTNERSHIPS

Two fundamental partnerships are needed:- Software engineers/technicians to professionally develop the App (ongoing effort – Mr. Camaroto, MBE with other post-graduate);

- Retail Outlets (expecially super/iper-stores): waiting for a sound strategy to go about it

Sales and Marketing StrategyCOSTS

No actual costs are assumed for the time devoted to the team – pure enjoyment.

Incurred costs:- App development: one week, 500€;- Server rental: 200€/year;- Server SW development: one week, 500€;

Sales and Marketing StrategyREVENUE MODEL

Target price: 1 to 5€, perpetual licence.

Incurred costs: 1000€ initial investment, plus 200€ yearly;

Break even: if 2 years, from 1000 to 5000 Apps.

After two years new investments for App update (500€).

Sales and Marketing StrategyOTHER

Risk: the super/iper-stores are not willing to share customer information;

Partners and Allies: not foreseen as yet;

Funding: team private resources.