to their own businesses. As such,it included inspiring daily key-note presentations, interactivesessions led by subject-matterexperts, lively panel discussionscovering real-life business exam-ples—and more. The result wasa conference that was bothpractical and visionary whichpresented, as one participantstated, “invaluable content forany business manager/owner toguide the direction of your busi-ness in this changing industry.”

program featured nationallyknown business authorities andprint industry experts; Washing-ton, D.C.’s most authoritativepolitical pundit; informativeindustry panel discussions;and hot-topic concurrentsessions that included—by pastattendee request—the new-for-2012 Luncheon Peer ExchangeRoundtable Forums. Addition-ally, both NAPL and NPES heldtheir individual board of direc-tors meetings in conjunctionwith the conference.

Designed specifically forcompany owners and execu-tives, the two-and-a-half dayevent provided a distinctlymanagement-level approach toaddress the industry’s biggestchallenges. During and after theprogram, participants rated theinformation and discussions“relevant, timely and spot on,”“overall the best conference ofthe year,” and noted as particu-larly useful the meeting materi-als available online for down-load following the program.

This year’s conference was farfrom your standard manage-ment program. It covered anarray of topics delivered in avariety of formats to ensure thatparticipants would come awayfrom every session havinglearned something applicable

Volume XXXI, Number 3 March 2012newsT H E A S S O C I A T I O N F O R S U P P L I E R S O F P R I N T I N G , P U B L I S H I N G A N D C O N V E R T I N G T E C H N O L O G I E S

INSIDE:

Chairman’s Perspective........................... 2View From Vision 3 Summit 2012.......... 3Emotional Intelligence: What Every Business Leader Must Learn .................. 4New NAPL/NPES Executive Briefings .................................. 4Printing and Publishing Market in Russia Sees Growth .............................. 5NPES Trade Missions .............................. 6PRIMIR Announces 2012 Executive Committee .................... 6GAERF Launches 2012 Student Design Competition .................. 7Market Intelligence News: UCC Filing Update .................................... 7News and Notes ...................................... 8

The vision of an industry-wide, executive-level educa-

tion and networking eventbecame a reality, once again, asthe second annual Vision 3 Sum-mit conference was held Febru-ary 19-22, 2012 at the MarcoIsland Marriott in Marco Island,Florida. Themed “Focus YourVision on Transformation andGrowth,” this year’s conferencewas again jointly produced byNPES The Association for Suppli-ers of Printing, Publishing andConverting Technologies (NPES);the National Association forPrinting Leadership (NAPL); and,Printing Industries of America.

This year’s mixed-format

Continued on page 2

Because the Vision 3 Summitwas a joint effort of the industry’stop three associations, attendeesbenefited from a mix of insightsthey normally would not receiveat other gatherings. “As our in-dustry continues to change andevolve, executives need a forumwhere they can gain the very lat-est information and share in-sights among their peers,”observed NPES President RalphNappi. “The Vision 3 Summit isa rare opportunity that brings

Second Annual Vision 3 Summit Returns to High Praise

Keynoter Charlie Cook, editor and publisher of The Cook Political Report, Wash-ington, D.C.’s most trusted voice on all things political, shared with Vision 3Summit attendees his insights on the current political race, the dynamics atplay for each candidate, and what factors to watch as their campaigns progress.

“With the advent of technologieslike Kodak’s digital printing solu-tions, digital printing has reached alevel where it’s beautiful, and notrecognizable as digital printing, perse—it’s just great printing.”

—Stona Fitch, Concord Free Press

This lofty comment echoes the highpraise that marketers from Kodak,Hewlett-Packard, Xerox and others inour industry will be trumpeting fromtheir stands at drupa in about a month.But what’s impressive about this state-ment is that, rather than coming from ademonstrator, sell sheet or Web site of adigital print products vendor, it comesfrom a user of the technology—and awriter and publisher, no less!

Stona Fitch, multibook author andfounder of Concord Free Press in Con-cord, Massachusetts, (www.concord-freepress.com) knows a good bit aboutrevolutions—whether the Boston TeaParty type, or what he sees taking placein book publishing these days. “Thepublishing industry is in an incredibleperiod of transition,” says Fitch, and hecredits digital publishing and printingcapabilities as the driving force. Pub-lishing industry naysayers lament ableak and not-too-distant future where

chairman’s perspective

Chris PayneNPES Chairman

It’s a Digital Printing Revolution: Customers Lead the Charge!

all works, great and small, will be distrib-uted electronically, with ink, paper andbindings doomed to go the way of thebuggy whip. Not so, according to Fitch.“A lot of people are going to becomepublishers because they can. They’reempowered by these tools, and becauseof them they’re able to produce reallybeautiful books at any volume, cost-effectively.” Imagine that. The publish-ing industry is growing because ofdigital printing technology. That isrevolutionary!

Four years ago, high-speed digitalprinting was being shown at drupa as atechnology demonstration. Standingnext to hand-built digital presses that hadmore attendants than the Queen, ourbest showmen made all sorts of claimsabout these submarine-length monstershaving “the speed and quality of offset,the promise of truly variable printing, runlengths from one to one million with nowaste”—and of course it would all becost-effective. The Holy Grail had beenfound, and Nirvana seemed to be rightaround the corner. But due in part to theharsh realities of a stubborn global econ-omy, taking the leap across the chasm toland on the digital high ground (that is, toinvest in a digital press), has required anextra dose of courage. Yet those whohave made the leap are reaping therewards through growing numbers ofsatisfied customers who see great valuein the products that their print partnersdeliver—and, as a result, these earlyadopters are now considerably aheadof their competitors.

Challenging economic times haverequired everyone who makes and sellsproducts to re-examine their businessesfrom top to bottom, and marketingspending (as usual) has been a targetfor reduction and justification like neverbefore. Shrewd print providers have

teamed with their customers to introducedigital printing capabilities that have comeonline at a perfect time in many ways. Withdata-mining, micro targeting and customersegmentation tools becoming more powerfulthan ever before, marketers are harnessingthe full potential and power of digital print-ing to produce high-quality, personalizedcommunications that can be tracked,measured and improved in record time.There are virtually no limits on the creativityof the design process as a result of the flexi-bility of digital presses. Much of the end-to-end work from concept to execution isbeing done for them by their print providers,who have moved up the value chain tobecome key partners in the marketing mixas a result of the flexibility and capabilitiesthey offer through digital printing. Eventraditional printers can get in the gamewhile leveraging their investment in offset.They can instantly bring high-qualitypersonalization to offset print jobs simplyby adding a digital inkjet imprinting systemonto their offset press.

“We act as a marketing resource,”states Dave Fenske, of Fenske MediaCorporation, (www.fenskemedia.com).“We’re a true partner in planning the goalsof a project before it even begins.” Withextensive digital capabilities that allowcustomer work to be managed across a vastselection of substrates and features, FenskeMedia has migrated their customers fromthe “pretty and shiny” benefits of traditionaloffset printing to a higher plateau, “wherevariable data printing takes those attributesand adds to them the intricacy of data andthe opportunity to measure results.” Thiskind of service has been made possible bydigital printing, and it has allowed printproviders to find new sources of revenueand new ways of delivering value. Theircustomers are joining the revolution by look-ing for more ways to use print, from packag-ing to statements to direct mail. And don’tforget the book, magazine and newspaperpublishers too. As Stona Fitch puts it, “It’sa great time to be a writer.” One could sayit’s a revolutionary time.

2

together both industryservice provider andvendor attendees at thehighest levels of man-agement. Participantsgain tremendous valueand best practices forrunning their companiesfrom such a mix of ex-pertise, experience andperspectives.”

Executives also of-fered plenty of positivefeedback on the varietyof topics covered by theconference, whichspanned the gamut ofmanagement con-cerns—from the eco-nomic outlook, to futuregrowth markets, to new-media marketing strate-gies and sales tactics—with a particular empha-sis on real-world applica-tions and ‘how-to’advice. Attendees gavehigh marks for the “con-tent that was relevantand insightful,” the“quality of presenters,”and the numerous op-portunities to reaffirm“that we’re doing theright things,” and alsogain “some great ideasto refine our strategicplan.” According to thepost-conference evalua-tions, attendees identi-fied that the mostvaluable aspects of theprogram were the“great information,”and as repeatedly voicedthroughout the pro-gram, the “networking”among the three groups.

For more informationabout the Vision 3 Sum-mit visit: www.vision3summit.org and followthe Vision 3 Summitcommunity online at:Facebook and Twitter(#V3Summit).

Vision 3 continued from page 1

NPES Chairman Chris Payne (r) welcomes attendees and guests to the Vision 3Summit Dinner—the perfect ending to another productive day of education andnetworking.

Jim Tepper, President, PINE, (l) and industry peers share in the friendlycamaraderie, impressive collaborative power, and active engagement amongthe printers and vendors at the conference.

As attendees gather together on the last day of the conference to exchangeinsights from the productive and successful Vision 3 Summit, they share plansto attend next year’s event, March 10-13, 2013, Tucson, Arizona.

Keynoter Dr. Jeffrey Rosensweig (c), Director of theGlobal Perspectives Program, Goizueta Business Schoolof Emory University, shared an insightful analysis of theglobal economic influences and domestic trends impact-ing our industry, and remained afterwards for individualQ&A with Ulrik Nygaard, President and CEO, BaumfolderCorporation (l) and others.

Before the afternoon concurrent sessions begin,Vision 3 Summit attendees Michael Fornadel, Presi-dent, Good Printers, Inc. and Laura Lawton-Forsyth,Chair, Printing Industries of America and President,Lawton Printing, Inc. enjoy a networking break.

Rick Burdick, Vice President of Sales, xpedx (c) engages in one of the manynetworking breaks throughout the Vision 3 Summit, where attendees fromamong NPES, NAPL and Printing Industries of America agree, “the greatnetworking” was a key benefit of participating in this year’s event.

3

Presenter Kevin Keane, President of the Interna-tional Association of Printing House Craftsmen,challenged attendees to push forward with afresh approach to offering and selling anexpanded range of print-integrated services.

V I E W F R O M V I S I O N 3 S U M M I T 2 0 1 2

SAVE THE DATESNEW FOR 2012!

NAPL/NPES EXECUTIVE BRIEFINGS COMING THIS SPRING!

Four Power-Packed Sessions in an Informative, Fast-Moving Program

DATES AND LOCATIONS

May 23, 2012 • East Rutherford, NJ

May 24, 2012 • Boston, MA

June 11, 2012 • Chicago, IL

June 12, 2012 • Dayton, OH

Each session: 8 a.m. - 2 p.m.

SPEAKERS AND TOPICS

Emotional Intelligence: What Every Business Leader Must Learn, and Why It's Critical for

Your Organization's SuccessCarl Henry, Principal, Carl Henry Associates

New Technologies That Will Revolutionize PrintJohn Jay Jacobs, Visiting Lecturer, Department of

Graphic Communications, Clemson University

How Social Media Marketing Drives Business ResultsJohn Foley, Chief Executive Officer, Grow Socially

The Leadership Edge: How Top Industry Leaders Get There—and Stay There

Joseph P. Truncale, Ph.D., NAPL President and Chief Executive Officer

REGISTRATION: $195 PER PROGRAMMultiple Registration Discounts:

Two from the same company: $175 per registrantThree from the same company: $150 per registrant

FOR MORE INFORMATIONPHONE: 800/642-6275, OR

E-MAIL: LSHOEMAKER@NAPL.ORG

John Foley

Carl Henry John Jay Jacobs

Joseph P. Truncale

4

of respect becomes even more damaging. Asupervisor who understands how his employ-ees feel and function will know whether anemployee is suited to a particular task or re-sponsibility, and will comprehend individuallimits and make adjustments accordingly.With a technical expertise, the difference ismore obvious. You would not hire a car me-chanic to do your taxes or, vice versa, haveyour accountant fix your car.

Screening for emotional intelligencedoesn’t negate your current skills testing andevaluation practices, it lets you go beyondthe obvious labels to discover whether, forexample, your customer care supervisor willhave the right kind of empathetic abilitiesto deal with difficult customers, yet not letthe often impossible job lead him or her todespair or callousness.

For future hiring practices, you can easilyadopt a screening assessment for emotionalintelligence. But for your current leadershipteam, you must all understand the role thatemotions play in our everyday interactionswith each other and how they can affectbusiness decisions at every level. We needto recognize our emotions, the emotions ofothers and how to harness them in the mostappropriate way to run the business success-fully. Some people are less sensitive thanothers, and yet others can be over-emotionalin their decision-making. Furthermore, weneed to learn how to work with others andmanage their and our own emotions.

There are many examples of howemotional intelligence has helped improvebusinesses. Companies that have increasedprofits and production, by simply ensuringthat staff are in the most-appropriate rolefor their emotional competencies as well astheir technical expertise.

In my presentation at the NAPL/NPESExecutive Briefings in May and June, I willshare with you four secrets for directing yourentire team’s positive emotional energy to:improve staff morale and motivation, maxi-mize effective internal communications, boostindividual and company productivity, andincrease customer satisfaction and sales.

As a business leader, you’ve doneeverything you can think of to hire

the right team. The credentials are excel-lent. The references are outstanding. Thepersonality testing leads you to believethat each candidate is perfectly suited tohis or her job.

Yet, the brilliant managerial hire doesn’tseem to be managing all that well andthere is a lot of turnover. The zealous anddriven sales person you thought would beamazing and would turn things around isdoing just that… in the wrong direction.The smart and competent manager seemsto be having trouble with an admittedlyheavy, but one that you think is manage-able, workload.

So what went wrong? Simply put, youhired your team based on all the rightcriteria: personality, technical expertise, in-dustry knowledge and skill set. What youweren’t able to assess, was their EmotionalIntelligence: their ability to manage theiremotions with skill in any given situation,often referred to as ‘soft skills.’

Traditionally a cooler head prevails inbusiness. The context is slightly different,but who can forget the first line of theinimitable poem “If,” by Rudyard Kipling:“If you can keep your head when all about youare losing theirs…”Nowadays, one quiteoften hears people in the office jokinglysay things like: “Just Shoot Me!” or “I’mon the ledge and I’ll jump!” I also recallthe scene in the movie Network, wherethe character played by actor Peter Finchscreams out, “I’m mad as hell and I’m notgoing to take it anymore!”

These types of situations arise out of alack of understanding more than anything.The emotional balance has been disturbedin some way and the result is stress andchaos. For cooler heads to prevail theremust be emotional understanding at alllevels in an organization. The supervisormust understand to some degree the pres-sures placed on their employees that canlead to overload, disagreement, misunder-standing and even anger. The resulting lack

Emotional Intelligence:WHAT EVERY BUSINESS LEADER MUST LEARN, AND WHY IT’S CRITICAL FOR YOUR ORGANIZATION'S SUCCESSBy Carl Henry, Principal, Carl Henry Associates

5

Consider this, before 2008 there was re-ally no competition in the Russian market.Printers considered the technology the realdifferentiator; press performance and thevendor’s brand name were the key drivers ofsuccess and strategic investment decisions.

With the economic recession of 2008, andsince, the printing industry in Russia has en-dured very hard times. Printers experiencedan excess of production capacity at a time ofsuddenly reduced demand and, for the firsttime, were faced with real market competi-tion. This—combined with the shift to theInternet, new media and digital printing—has led to printers, distributors and dealersin Russia beginning to change their ‘tradi-tional’ way of doing business.

What potential customers really need is aconsultant or sales team they feel comfort-able with to show them a different approachfor outmaneuvering the competition thatwill develop their local business faster. Youcan provide them with guidance in thesethree key areas:

• Know your product or service and how it meets the customer’s needs ‘locally.’

• Know your customer and identify what they really need to build their business ‘locally.’

• Show the value of your product or solution to the customer in a way they will understand from a local perspective to build the necessary level of trust into the sales channel. This will help determine how to align sales methods with the local decision-making process.

These guidelines will help you as you de-velop your individual business model andwill allow you to operate directly, throughyour own sales office, agent or dealer net-work. Depending on your chosen strategyand anticipated return on investment, youwill be able to arm your sales force with theright knowledge, tools and skills to achievesuccess.

First, to gauge the real market potentialfor your company and product, you’ll needto align the market data with your sales ca-pacity. By investing more time and effort atthe beginning, the risks and potential costswill be significantly less. As Jason Fried statedin his book, Rework, “A business without apath to profit isn’t a business, it’s a hobby.”

Several major players already have officesin Russia, including Xerox, Kodak, SunChemical, DuPont, Canon, Konica-Minolta,Heidelberg, X-Rite, InfoPrint Solutions/Ricoh, HP and others. Following the exampleof RR Donnelley, which announced plans toestablish a plant in Russia, more U.S. print-ers, including small and mid-size businesses,will open print facilities in Russia.

In December 2011, Russia became a mem-ber of the World Trade Organization (WTO),which will help to eliminate many barriers.Now is the best time to enter the Russian andCommonwealth of Independent States (CIS)markets since in a year or two, this windowof opportunity may well diminish as morecompanies enter the market.

The American Technology Print Center(ATPC) in Moscow was established in 2003to help NPES members and representativesfrom other American companies come toRussia and Eurasian countries. While 2012looks to be an important year for the print-ing and publishing industry in Europe, thecenter has already helped more than 30American manufacturers and Russian distrib-utors connect.

Now is a good time to develop a businessin Russia and Eurasia as opportunities con-tinue to open up for U.S. companies in theRussian market. As many Russian printers,publishers, dealers and customers will attenddrupa 2012, ATPC is set to provide these at-tendees with information on NPES and itsmembers.

Despite Russia’s past economic difficul-ties and its oil and gas dependence, the

economy is growing and offers an attractivebusiness market for companies of varyingsizes and from a wide gamut of industries.In contrast to many mature western mar-kets, Russia’s printing and publishing indus-try is growing at a rate of 10 to11 percent ayear, with business expansion opportunitiesfor printers and technology vendors alike.

Most industry executives seeking to ex-pand globally consider Russia a huge marketwith great opportunities, but by pursuingthem from a ‘traditional perspective,’ theyachieve less than the desired results. But it’snot just a ‘global business’ conundrum,since Russian companies experience prob-lems doing business here as well!

You may ask, “Why are such huge marketopportunities in Russia that should providepositive profit outcomes so often stymied?”As development consultants with more than25 years in the printing and publishing in-dustries helping companies to build theirbusinesses in Russia, our team came to onesimple conclusion: the key is ‘learning howto do local right.’

Actually, perceived obstacles such aslogistics, customs, laws, taxes, etc. are rela-tively easily resolved, either with the helpof a Russian partner or on your own. But,understanding the local decision-makingprocess, now that’s the real challenge!

What seemingly should be simple—estimating market potential, creating targetsand forecasts, finding the right partner, get-ting promises and achieving agreements,defining and executing marketing activities,selling your product, making investments—is not so seamless because, by and large,Russian businessmen have not developedthe competencies to compete on the higherstrategic levels according to western businesspractices. The learning curve is extendedbecause this “business intel” is just beinglearned, so presently the decision-makingprocess is more intuitive than rational.

Printing and Publishing Market in Russia Sees GrowthNEW OPPORTUNITIES OPENING UP IN THE REGIONBy Leonid Shakmundes, NPES (USA) Market Representative in Russia and Eurasia andAlexei Ivanenko, MindShift Partners Russia and Commonwealth of Independent States (CIS)

Now is a good time to develop a business

in Russia and Eurasia as opportunities continue to openup for U.S. companies in theRussian market. ”

PRIMIR Announces2012 Executive CommitteeThe Print Industries

Market Information andResearch Organization(PRIMIR) recently named its2012 Executive Committeeofficers and members.

Eric Frank, Vice Presidentof Marketing, KBA NorthAmerica, Inc. was electedchairman. A graduate ofRochester Institute of Tech-nology (RIT), Mr. Frank hasmore than 25 years of print-ing industry experience and is active in a number ofindustry associations.

Frances Cicogna, Manager of Product Marketingfor Canon U.S.A., Inc., was named vice chairperson. Ms.Cicogna, with a 20-year career in the industry, previouslyheld positions with Mitsubishi Imaging, Inc. and Agfa.

Other of-ficers in-cludeWilliam K.“Kip”Smythe,Vice Presi-dent,GlobalPrograms, NPES, who serves as the group’s president, andJacqueline M. Bland, Managing Director of PRIMIR, whoserves as the secretary of the Executive Committee.

Continuing members of the PRIMIR ExecutiveCommittee include: Andrew Gordon, 48HourPrint.com;Ludmila Gushina, Marketing Analyst, Sun ChemicalCorporation; Gavin Jordan-Smith, VP, ProductionWorkflow & Solutions LOB, Xerox Corporation; MaryLee Schneider, President, Digital Solutions & ChiefTechnology Officer, RR Donnelley; and, Jennifer Young,Director of Marketing Services, Verso Paper Corp.

The PRIMIR Executive Committee, responsible foroversight of all aspects of the organization, is chargedwith balancing the needs of all interest areas within themembership of PRIMIR and NPES in the selection ofresearch topics for the coming year.

For more information about PRIMIR, member benefitsor upcoming research, contact Jackie Bland, PRIMIRManaging Director at e-mail: jbland@primir.org, orphone: 703/ 264-7200. Visit PRIMIR online at:www.primir.org.

6

Booth Space for NPES Members at drupaDoes your company still need booth space at drupa? Good news—some booths have opened up in the U.S. Pavilion. For complete information contact:

Eva Rowe312/781-5180erowe@mdna.com

Trade Mission to Colombia and Brazil

SEPTEMBER 15-23 DEADLINE: August 1, 2012

The Latin American printing industry has experienced a period ofgrowth and stability over the last 6 years. Despite the global financialcrisis of 2009, an impressive recovery took place in 2010. Plus, in Brazil,trade mission participants will take in the Trends of Print Latin Americaconference for a hands-on local viewpoint of technical and market in-formation and the very latest trends in the graphic communicationsindustry worldwide. Join us in visiting two power printing nations!

For more information, contact Pernilla Jonsson, NPES AssistantDirector-International Trade at phone: 703/264-7200 or e-mail:pjonsson@npes.org. We encourage you to apply for a visa as soon aspossible. For Colombia visa information contact your local Colombianconsulate. For Brazil visa information visit: www.travisa.com or yourlocal Brazilian consulate.

Eric Frank

HERE’S WHAT AN NPES TRADE MISSION CAN DO FOR YOU!

DELIVER a source of cost-effective primary market research

SERVE as a market-entry strategy for companiesEDUCATE export-ready companies to the realities of

doing business in foreign countriesOFFER access to sources of experiential knowledge

FACILITATE dialogue between local firms, promising customers, or joint-venture partners

ASSIST in building relationships with foreign buyers and or investors

Market Intelligence News: UCC Filing Update

The chart compiled from UCC data provided herein byEquipment Data Associates (EDA), shows up-to-date UCC

(see definition below chart) activity for all printing equipment.Although UCC filings are a combination of new equipmentsales, used equipment sales andre-financings of existing place-ments, they are still a strongindicator of market activity.New equipment filings droppedsignificantly from 473 unitsin December 2011 to 278 unitsin January 2012, yet despitethis drop, 2012 levels wereslightly ahead of January 2011levels. Used equipment filingscontinue to trend down com-pared to 2011 levels as January2012 was down 20% fromcomparable 2011 levels. Thisinformation is extracted directlyfrom EDA’s comprehensivedatabase of nearly 30,000records for purchasers ofprinting equipment.

For more information, or tojoin the free NPES Market Dataprogram, contact NPES Assistant

A Uniform Commercial Code Form 1 (UCC–1) filing is a financing statement required by law to be filed with the state to show thatone party (usually a lender) has a security interest in another party’s (usually a borrower’s) personal property, and most frequentlyrelates to the commercial financing of capital equipment through a lending institution. UCC data is filed everyday throughout theU.S. Each UCC data filing statement has three components: the borrower, the lender, and what the borrower purchased, includingmake, model and serial number. Once the data is filed, EDA’s more than 50 employees manually review each filing to identify andcorrectly classify the transactions of printing equipment. What results is a robust database that offers subscribers continuallyupdated information on exactly who is buying or leasing what pieces of equipment.

Printing Equipment UCC Filings: 2007—2012

Director, Rekha Ratnam, at phone: 703/264-7200 or e-mail:rratnam@npes.org. For specific information about the marketintelligence services offered by EDA, contact Mauricio Jurin atphone: 704/845-1099 or e-mail: mjurin @edadata.com.

The Graphic Arts Educationand Research Foundation

(GAERF) announces the launchof the GAERF 2012 Student De-sign Competition, themed “WhyHire Me?” This fourth annualcontest challenges participants todemonstrate their creativity andskill by creating a marketingcampaign that positions them-selves as the ideal candidate for acareer they select in the graphiccommunications industry.

Each student will create acampaign to sell themselves intheir selected career by develop-ing an overall message, with textand graphics, designed to outdis-tance the competition and maketheir candidacy compelling to apotential employer.

The competition is open to all

students attending secondary orpost-secondary institutions in thecontinental United States whoare studying in a graphic com-munications/printing, advertis-ing, graphic design or interactivemedia program. Entries selectedby GAERF will be judged by apanel of industry professionals.

First-place winners and theirinstructors will receive a two-day,all-inclusive paid trip to attendGRAPH EXPO in Chicago, IL.The winning students will receivean award of $2,000 presentedduring GRAPH EXPO’s CareerAwareness Day, Wednesday,October 10, 2012. Second-placewinners will be awarded $1,500,and the third-place winners willreceive $1,000.

“GAERF is proud to continue

its commitment to sup-porting education initia-tives by encouragingcreativity and self-ex-pression in studentsthrough the art of de-sign and production,”said GAERF PresidentRalph Nappi. “Thiscompetition willserve to recognizeour best and bright-est students, as wellas the significantcommitment oftheir instructors.”

For completeinformationabout the GAERF 2012 StudentDesign Competition visit:www.graphicCOMMcentral.orgor contact Eileen Cassidy, GAERF

Director, at phone:703/264-7200 or email:ecassidy@npes.org.

GAERF Launches 2012 Student Design Competition

7

news and notes

NPES News is published monthly by NPES.Publisher:Ralph J. NappiDirector of Communications:Deborah Vieder 703/264-7222Managing Editor:Jane Pratt 703/264-7200Correspondents:Jackie BlandEileen CassidyPernilla JonssonCirculation:Margie Garr 703/264-7200

The Association for Suppliers of Printing, Publishing and Converting Technologies

1899 Preston White DriveReston, VA 20191 USA703/264-7200e-mail: npes@npes.orgwww.npes.org

Mark NuzzacoKip Smythe

GAERF Ink Oil Studies SavePrinters Over $80 Million

THE ADVANTAGENPES CALENDAR

April 2012TC130 Working Group MeetingsApril 23-28 • Yogyakarta, Indonesia

May 2012drupa 2012

NPES Member BoothMay 3-16 • Düsseldorf, Germany

TC130/WG 5May 8-9 • Düsseldorf, GermanyNAPL/NPES Executive BriefingMay 23 • East Rutherford, NJ

NAPL/NPES Executive BriefingMay 24 • Boston, MA

June 2012Capitol Hill Fly-In

June 5-6 • Washington, DCNAPL/NPES Executive Briefing

June 11 • Chicago, ILNAPL/NPES Executive Briefing

June 12 • Dayton, OHICC Meeting

June 11-13 • Tokyo, JapanICC Symposium

June 15 • Shanghai, China

August 2012CGATS/USTAG

August 21-22 • San Luis Obispo, California

September 2012NPES Trade Mission to Colombia and Brazil

September 15-23TC130 Working Groups and Plenary

September 30 – October 6 • Chicago, Illinois

October 2012GRAPH EXPO

October 7-10 • Chicago, Illinois

November 2012NPES 2012 Annual Conference

November 10-12 • Indian Wells, California

8

It’s a fact, empirical datadeveloped by GAERF-

sponsored environmentalresearch projects conductedin the early-to-mid 1990sare estimated to have savedprinters over $80 million inair emission compliancecosts over the two decadessince the studies were com-missioned.

Funded by contributionsfrom the Graphic Arts ShowCompany (GASC), theGraphic Arts Education andResearch Foundation(GAERF) responded to thegraphic communications in-dustry’s need to substantiatethe retention of petroleumink oil in printed materialduring the printing and stor-age of sheet-fed lithographicprints and non-heatset weboffset newsprint. This camein the aftermath of the CleanAir Act Amendments of1990, at a time when stateswere reviewing all sources ofemissions of volatile organiccompounds (VOCs), andfugitive sources of industrialemissions were under in-creased scrutiny.

The sheet-fed study, com-pleted in 1992, verified thatonly 7% (with a margin oferror of +/- 4%) of the ink oilwas lost in printing, with vir-tually no significant loss dur-ing storage. The non-heatsetweb project, completed in1996, demonstrated thatonly 3.8% (+/- 3.4%) of inkoil was lost in printing onvirgin newsprint, and less

than .5 % (+/- 3.5%) was lostin printing on recyclednewsprint. And no evidenceof ink oil loss was detectedfrom either recycled or virgin

newsprint during the first 20hours after printing.

These results providedvery valuable empirical datato support the 95% ink oilretention factor contained inthe Environmental Protec-tion Agency (EPA) ControlTechniques Guideline (CTG)for Offset Lithography. TheEPA reported these results tothe various states that weredeveloping state implemen-tation plans under the CleanAir Act Amendments of 1990.

The practical effect of thisresearch is that thousands ofprinters have each been ableto avoid thousands of dollarsof needless air emissions per-mit costs, as the GAERF stud-ies provided them with thescientific basis to claim thattheir printing operations didnot exceed VOC compliancethresholds.

The studies were con-ducted by Battelle Labor-atories, Columbus, Ohio,overseen by a special in-dustry technical advisorycommittee chaired by

Dr. Thomas Fadner, and man-aged for GAERF by Mark J. Nuz-zaco, NPES Government AffairsDirector. The Newspaper Associa-tion of America and Dow Jones

Inc. collaborated with GAERFon the non-heatset web project.

For more informationcontact NPES GovernmentAffairs Director Mark J. Nuzzacoat phone: 703/264-7235 ore-mail: mnuzzaco@npes.org.

Did You Know?

In 2010, nearly 51 million tons or 63.5% of the

paper used in the U.S. was recovered for recycling,

an 89% increase in the recovery rate since 1990.

That's about 334 pounds for every

adult and child in the country.

– American Forest and Paper Association

The practical effect of this research is that thousands of printers have

each been able to avoid thousands of dollarsof needless air emissions permit costs.”