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OFER MINTZ
ASSISTANT PROFESSOR OF MARKETING E.J. OURSO COLLEGE OF BUSINESS LOUISIANA STATE UNIVERSITY
Dear Nike Internship Recruiting Committee: E-MAIL: [email protected] PHONE: (949) 824-8368 WEBSITE: WWW.OFERMINTZ.COM
October 13, 2015
It’s my honor to provide my highest recommendation for Bethany Smith. Bethany was a student in my Spring 2015 Marketing on the Internet (Digital Marketing) class and I also selected her to be my graduate assistant for the summer because of how well she professionally conducted herself and how well she did in my course. She is one of the top 5 best students I have taught (including both undergraduate and graduate), and I believe she will do very well as your intern because of her previous work experience, work ethic and skill-set she displayed in my class, and prior analysis she has conducted for Nike Basketball’s 2015 social media marketing campaign.
In the class I teach, I require students to undertake an analytic approach to digital marketing. The three major group assignments in the course forced Bethany to apply the theoretical knowledge learned in my class on real-life digital marketing analytic challenges. One of the specific assignments was in collaboration with Nike Basketball, where Bethany turned in one of the best analysis I have ever seen. For another project in which students provided internet marketing recommendations for a local non-profit, Bethany’s group also received the highest grades; and last,
in more minor assignments, her analysis of companies’ internet and social media marketing were also the highest across both of my classes. Basically, I don’t say this often, but her work was quite exquisite all semester long.
In addition, Bethany showed great determination and demonstrated a concerted effort to do the best that she could possibly do to ensure that everything that was asked of her was completed. Her analyses, essays, and oral presentations demonstrated very good analytical and communication skills. She also displayed strong network and socialization skills both with her fellow peers and myself throughout the course of the semester. Further, Bethany’s diverse experience in digital marketing, restaurants, and as an academic research assistant make her a very well-rounded candidate.
Hence, I highly recommend Bethany Smith for your internship. Should you have any questions feel free to contact me directly.
Sincerely,
2100 Business Education Complex • Baton Rouge, LA • 70803 • P 225-578-8684 • F 225-578-8616
