Office of Alumni Relations and the Southeastern Alumni Association

WhyaProgramReview?

SettingtheStageforFutureEngagementWithAlumni

• Historicalsatisfactionwithsuccessfulalumnirelationsleadershipandalumniassociationprogramming,but…• Changesinnationalhighereducationparadigm-especiallyinLouisianahaveresultedin:• Greaterrelianceonprivatefundraising• Greaterneedforadvocacyonbehalfoftheuniversity• Greaterneedforstudentrecruitment• Greaterneedforreal-worldpartnerships

•Newparadigm+changeinalumnirelationsleadership=• Timetoassesscurrentstateandfuturedirection

HOWDOOURAFFILIATEORGANIZATIONSHELPSOUTHEASTERNFULFILLITSMISSION?

•WHATAREOURAFFILIATEORGANIZATIONS?• SoutheasternAlumniAssociation• SoutheasternFoundation• LionAthleticAssociation• InstituteforGlobalandDomesticDevelopment•UniversityFacilitiesInc.

•HOWDOOURAFFILIATEORGANIZATIONSHELPSOUTHEASTERNFULFILLITSMISSION?•Recruit newstudents•Advocate fortheUniversity’smission&programs•Networkinsupportofcareeropportunities&educationalprograms• Fundraise insupportofstudentsandprograms• Facilitate transactions/activitieswheretheUniversityisprohibitedorrestricted

TheRoleoftheDivisionofUniversityAdvancementistoEnsureCoordinationofEffortsbyAffiliateOrganizationstoadvanceSoutheastern’s Mission.

WithintheDivisionofUniversityAdvancement,WhatistheRoleoftheOfficeofAlumniRelations&theAlumniAssociation

?

RoleofOfficeofAlumniRelations&AlumniAssociation

•EngagingstudentsandalumniinmultiplewaysinordertofosteracommitmenttosupportSoutheasternandeachother.

Participation&EngagementData

•Givenupcomingchanges,Iaskedforananalysisofalumniparticipationdata…

StatisticalComparisons

Mean 45Median 43Mode 31

Source:Southeastern AlumniDatabase.Statisticalanalysisperformed onallduespayingmembers(alumniandfriends)with AlumniAssociationmembership transactions duringAssociation fiscalyear(July1– June30).Fiscalyear2015-2016isasof4/28/16.Contactable Alumnidataasof5/9/16

Mean,MedianandModeAgeofContactableAlumni

Mean,MedianandModeAgeofDuesPayingAssociationMembers

Mean 58Median 61Mode 68

TotalAlumniandActiveAlumniDuesPayingMembersbyAge

14,953 14,806

11,667

8,641

7,092

2,235

724

2,907

239 199 266 397 510 227 77 33

Age18to32 Age33to42 Age43to52 Age53to62 Age63to72 Age73to82 Age83+ <Unknown>

LivingAlumni AlumniwhoareDuesPayingMembers

3.09% of Southeastern’s Living Alumni

Pay Dues

Source:Southeastern AlumniDatabase.ActiveDuespayingmembersareasof4/28/16.National averagefromTheCouncil forAdvancementandSupport ofEducation- education’s leadingresourceforknowledge, standards,advocacyandtraining inalumnirelations, communications, fundraising, marketingandrelated activities–“CURRENTS” publication, April2014article.

63,025ContactableAlumniComparedto1,948ActiveAlumniDuesPayingMembers

1.60% 1.34% 2.28% 4.59% 7.19% 10.16% 10.64% 1.14%

FreeandCurrentAlumniMembersbyClassYear

2211

92 62 46 33 240

500

1000

1500

2000

2500

Classof2015 Classof2014 Classof2013 Classof2012 Classof2011 Classof2010

Source:Southeastern AlumniDatabase.ActiveDuespayingmembersareasof4/19/16.

3.95% Pay

Dues

2.65% Pay

Dues

2.03% Pay

Dues

1.47% Pay

Dues

1.10% Pay

Dues

2,211 2,332 2,243 2,2712,246 2,188

100% Free

Conclusion

•Thechallenge- effectivelyengageyoungalumni•But,wearenotalone– thisisachallengemanyschoolsarefacing•Ourtask– identifyandimplementnewstrategiesthatwilleffectivelyengagestudentsandyoungalumniinordertoensureaviablefutureforouralumniassociationandfulfillmentofitsroletosupportthemissionofouruniversity.

Buick– ARelevantCaseStudy

Buick– ARelevantCaseStudy

AformerBuickpublicrelationsguyoncetoldme,half-seriously,thetypicaloccupationofaBuickownerwas“retired”andtheaverageagewas“dead.”However…

Buickheldareputationforreliabilityandquality.Itscarsweresoldandservicedbyastrongnetworkofdealers.And,Buickwasstillprofitable,thankstotheloyaltyofitsGreatestGenerationbuyers.So…

Afterreinventingitself,thegeezerdivisionofGMhassprungtolife,becomingoneofthehottest-sellingbrandsintheUnitedStates.

Buick– ARelevantCaseStudy