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OFFICIAL CHARLESTON AREAVISITORS GUIDE
EXPLORECHARLESTON.COM2018 MEDIA KIT
Accommodations
Leisure Travel Marketing
2017 Official Charleston Area South Carolina Visitors G
uide | ExploreCharleston.com
2 0 1 7 O F F I C I A L V I S I T O R S G U I D E
S O U T H C A R O L I N A
C H A R L E S T O N • N O RT H C H A R L E S T O N • M O U N T P L E A S A N TF O L LY B E A C H • I S L E O F PA L M S • K I AWA H I S L A N D • S E A B R O O K I S L A N D
S U L L I VA N ’ S I S L A N D • C H A R L E S T O N & D O R C H E S T E R C O U N T I E S
14,000+guides mailedeach month to
qualified inquiries
750,000annually
PRINT DISTRIBUTION
BREAKDOWN
• 100% qualified
• The ONLY guide/brochure distributed inside the cruise ship passenger terminal
• EXCLUSIVE distribution via the Charleston Airport Limo Taxi Association and Charleston International Airport
LEISURE TRAVEL MARKETING2018 OFFICIAL CHARLESTON AREA VISITORS GUIDE | EXPLORECHARLESTON.COM PACKAGES
The Official Charleston Area Visitors Guide is the only guide thatreaches visitors before and after they arrive in the Charleston area.
CACVB Mail Center Local Hotels/ Charleston Area Direct Inquiries Concierge Desks Visitor Centers
25% 25% 14%
Meeting, Convention South Carolina Travel & Tour Groups Welcome Centers Agents
10% 10% 8%
Charleston Cruise International Wedding Ship Airport Groups Terminal
4% 3% 1%
PRINT ADVERTISING OPPORTUNITIESFULL PAGE
$9,600
EXCLUSIVE CLUB LEVEL | FOUR DIAMOND DINING | AWARD WINNING SPA
ROOFTOP POOL AND BAR | LUXURY SHOPS
BELMOND.COM/CHARLESTONPLACE | 800 701 1559 |
EVERY GREAT DESTINATION
HAS ONE ICONIC HOTEL
Experience the best of Charleston at the city’s luxury destination,
Belmond Charleston Place. Ideally located within strolling distance of
historic sites, renowned restaurants and boutique shopping, this grand
landmark combines gracious hospitality with unrivaled amenities.
Delivering an experience that defines Southern sophistication.
RATES FROM $395 PER ROOM, PER NIGHT
HALF PAGE HORIZ.
$5,900
All that ’s missing is you...
www.islandrealty.com • 844-238-2565
Vacation Rentals
Long-Term Rentals
Property Management
HALF PAGE VERT.
$5,900QUARTER PAGE
$3,600
• In the heart of the Historic District and within walking distance to the finest shopping, restaurants & attractions
• Richly landscaped courtyard with outdoor pool, whirlpool and sundeck
• Includes complimentary managers reception and complimentary hot breakfast
337 Meeting St. 843.723.6900 [email protected]
HistoricCharleston.EmbassySuites.com
Premium Positions Start at $12,000
Gold Level Travel Council Members receive fi rst opportunity to bid on these spaces. Ask your Account Representative for details.
175 Character Count Descriptive First Listing $150
Additional Descriptive Listings $350 eachListings are only available to current Travel Council Members.
Guaranteed Placements 10% charge per placement (required)
Note: CACVB reserves the right to edit any 2017 listing if an update is not received by October 5.
Ad space must be reserved by
OCTOBER 20!Ad materials are due
OCTOBER 20!
3,000,000+visits in 2016
700,000member business interactions
1,000,000+mobile sessions per year
8.5%increase over previous year
EXPLORECHARLESTON.COM ranks #1 in all organic Google searches for the Charleston area.
Online advertising packages are available to enhance your Official Charleston Area Visitors Guide advertising purchase.
Participation in all multi-photo gallery packages require a minimum print purchase commitment.
DIGITAL BY THE NUMBERS
LEISURE TRAVEL MARKETING2018 OFFICIAL CHARLESTON AREA VISITORS GUIDE | EXPLORECHARLESTON.COM PACKAGES
QUESTIONS? CONTACT:
Tier 1 Website
PLATINUMPACKAGE
$475/MO.
Tier 2 Website
PREMIERPACKAGE
$375/MO.
Tier 3 Website
ENHANCEDPACKAGE
$275/MO.
Tier 4 Website
SINGLEPICTUREPACKAGE
$150/MO.
Print Commitment (Required)Full Page$9,600
Half Page$5,900
Quarter Page$3,600
n/a
Rotational Placement on ExploreCharleston.com Tier 1 Tier 2 Tier 3 Tier 4
175-Character Count Descriptive Listing
Gallery (# of photos) 25 15 5 1
YouTube Link
Instagram Link
Facebook Link
Twitter Feed
Pinterest Link
Flickr Link
Additional Copy (in words) 250 150 100 n/a
PDF of Restaurant Menu
TOTAL INVESTMENT $15,300 $10,400 $6,900 $1,800
ADVERTISING PACKAGES
W H E R E T O stay
ANDY RANKIN843.805.3033 | [email protected]
SANDY NIVENS843.958.3620 | [email protected]
MARTHA BRATTON843.958.3622 | [email protected]
JERMAINE WHITE843.805.3099 | [email protected]
Any inquiries regarding advertising agreements, deadlines, pricing or placements should be directed to your Account Executive.
LEISURE TRAVEL MARKETING2018 OFFICIAL CHARLESTON AREA VISITORS GUIDE | EXPLORECHARLESTON.COM PACKAGES
DIGITAL SPECS & SUBMISSION
Via SimpleView Extranet account:• 175 character count descriptive listing
• PDF of restaurant menu
To Jennifer Wilson at [email protected]:
• YouTube, Instagram, Facebook, Twitter, Pinterest and Flickr links
• Image gallery (800x600 pixels each [horizontal], jpg format) Please indicate which photo is preferred for lead-in image.
• Additional copy if any
PRINT ADVERTISING SPECS & SUBMISSION
HALFPAGE
{vertical}
2.25”x 7.875”
QUARTER PAGE
2.25”x 3.75”
FULL PAGE
4.75” x 7.875”
Full Page with Bleed
5.875” x 8.875”
Live Area
4.75” x 7.875”
Trim Size
5.375” x 8.375”
HALF PAGE
{horizontal}
4.75” x 3.75”
No bleeds onhalf- or quarter-page advertising.
FORMATThe preferred format for all materials is PDFX1-A. All images should be high resolution (300 dpi) and converted to CMYK.
Upload ad materials to https://charlestoncvb.sendmyad.com
QUESTIONS?
Regarding graphic specifications and file formats:
Joy Halstead at [email protected]
Regarding file submissions and deadlines:
Jennifer Wilson at [email protected]
LEISURE TRAVEL MARKETING2018 OFFICIAL CHARLESTON AREA VISITORS GUIDE | EXPLORECHARLESTON.COM
WHERE TO STAY ADVERTISING CONTRACT
ADVERTISER INFORMATION Account Executive:
Business Name:
Contact Name:
Billing Address:
City: State: Zip:
Email:
AD MATERIALS DUE OCTOBER 20, 2017
VISITORS GUIDE ADVERTISEMENT INFORMATION
Check selection(s) to reserve space.
FULL Page $9,600
HALF Page $5,900
QUARTER Page $3,600
PREMIUM Page $
A limited number of premium positions are available starting at $12,000. Ask your Account Executive for details.
Guaranteed Positions: Placements must include 10% charge per placement requested.
Publisher has final approval of ALL advertising.
Total Ad cost:
Guaranteed Placement: (Additional 10%)
Print Ad Grand Total:
60% of contract total is due by check or credit card authorization upon Contract signing. The balance due will be billed upon publication delivery. Terms for balance due invoice are Net-30. Note: Your credit card will be charged according to your selection below.
100% now. 60% now, charge balance (40%) upon delivery.
60% now, invoice balance (40%) upon delivery.
EXPLORECHARLESTON.COM ONLINE LISTING UPGRADESUpgrade options:
PLATINUM $475 MONTHLY PREMIER $375 MONTHLY ENHANCED $275 MONTHLY SINGLE-PICTURE $150 MONTHLY
You will be billed or credit card drafted monthly for your Internet Upgrade package until a new contract is signed or until a 30 day cancellation notice is received by CACVB after a period of one year from contract date. Monthly billing terms are Net-30.
You are required to provide the CACVB with the necessary materials and graphics per your Account Executive before your enhancement is activated on ExploreCharleston.com
INVOICING INFORMATION
Check to have your invoice emailed to you
Email:
VISITORS GUIDE CREDIT CARD INFORMATION
Credit card: Visa MC AMEX Discover
Card #:
Expiration date: Three-digit security code:
Print name:
Signature:
Billing address:
Authorized Signature:
Date:
ONLINE UPGRADE CREDIT CARD INFORMATION
The CACVB is happy to set up a monthly draft program for your ExploreCharleston.com upgrades. We will keep your credit card on file and charge your card at the end of each month. Check here to initiate this billing program. Otherwise, we will invoice you monthly.
Credit card: Visa MC AMEX Discover
Card #:
Expiration date: Three-digit security code:
Print name:
Signature:
Billing address:
Authorized Signature:
Date:
Please sign, date and email this contract or direct billing questions to:Angelique Butler, [email protected].
Official Charleston AreaVisitors Guide
Note: This contract serves as an agreement between your business and the Charleston Area Convention & Visitors Bureau. Publisher reserves the right to refuse any ad. Ads that resemble editorial will be marked “Advertisement.” Descriptive listings will be edited by the CACVB for content, consistency and length. Contract and ad materials must be received in their proper format by date specified by CACVB. Invoices remaining unpaid past 60 days may prevent advertiser from participating in other CACVB opportunities and may result in online listing being removed from CACVB websites. Space orders may not be canceled. CACVB reserves the right to perform digital research testing in order to continually improve the online visitor experience and advertiser performance results. Testing may alter sequential listing display order at any time.
423 King Street | Charleston, SC 29403 | 843.853.8000
