2019

VISIT FAIRFAXOFFICIAL VISITORS GUIDE MEDIA KIT

CONNECT WITH TRAVELERS!VISITORS TO FAIRFAX COUNTY SPEND

$3.03 BILLION ANNUALLY!

Fairfax County, VirginiaConnect with America

MEMORIESand inspire

others using

#FXVA

Share your

V I R G I N I AFAIRFAX COUNTYOfficial Visitors Guide FXVA.COM

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Through a mix of paid and earned media, the Visit Fairfax team promotes Fairfax County as a vibrant, year-round destination for both domestic and international leisure, business and meeting travelers.

FXVA.com Promoted through paid search, search engine optimization and social media outreach to more than 45,600 followers, the website generates more than 646,000 unique visitors each year.

Paid Media In 2018, a paid digital media campaign promoting the region garnered 6 million impressions to targeted consumers.

Visitor Centers The Visitor Center team welcomes thousands of visitors, utilizing the guide to help them plan their stay.

Direct EffortsThe sales team will attend more than 30 shows this year.

CAMPAIGN HIGHLIGHTS

$3.03 BILLIONin annual visitor spending

Supports more than

30,000local jobs.

Fairfax County Tourismgenerates more than

$200 MILLIONin state and local taxes annually.

VISIT FAIRFAX

MARKETING THE REGION

VISIT FAIRFAX MISSION STATEMENT To market, sell and promote Fairfax County as a preferred destination for visitors in the areas of business, leisure and sports travel through exciting products, programs and activities that will distinguish Fairfax County and contribute to the overall economic and social growth for our citizens and communities.

VISITORS GUIDE EBOOK

** 24,695 pageviews** 30+ pages per visit

REACH MORE THAN 100,000 HIGHLY QUALIFIED VISITORSWHO ARE ACTIVELY PLANNING THEIR TRIP TO FAIRFAX COUNTY – OR ARE ALREADY IN MARKET!

FAIRFAX COUNTY OFFICIAL VISITORS GUIDE The Fairfax County Official Visitors Guide is the primary fulfillment piece for Visit Fairfax’s marketing efforts. There’s no better place to connect with visitors to Fairfax County who are searching for where to stay, and things to see and do while on their trip. The featured content and special events listings make trip-planning a breeze for individual, family, business and group travelers.

*Source: 2017 Destination Analysts State of the American Traveler study**Source: Google Analytics

CIRCULATION: 50,000

DISTRIBUTION Direct Request: Visitors can request a free copy from FXVA.com, allowing you to reach a qualified audience of visitors planning their trip even before they arrive.

Visitor Centers: Thousands of visitors pick up their free copy to decide what to see and do while they are here.

Trade Shows: The Visit Fairfax team uses the guide as an in-person tool to sell the destination to tour operators and event planners at trade shows.

INTEGRATED PRINT + DIGITAL EXPOSURE Digital Reach: Extend your reach digitally. The guide is also available in an electronic version, which drove more than 24,000 pageviews in 2017! All advertisers receive a free link to their site.

Highlighted Listings: Advertisers’ listings will be highlighted in the Dining, Accommodations and Things to Do sections, directing visitors to their corresponding ads.

More than 50% of American travelers use print when researching

and booking travel.* Highest print visitors guide

usage in over a decade!

By Kelly DiNardo

Connect with

2941 Restaurant

Shopping,Entertainment

Dining &

26 www.fxva.com

S eated underneath a brilliant display of playful glass jellyfish, I sipped a velvety butternut squash soup with lemongrass and cilantro cream. I gazed out floor-to-ceiling windows before taking a rich, nutty bite of perfectly cooked risotto. I had just enough room left for an intensely flavored chestnut soufflé with eggnog ice cream for dessert.

I was in culinary heaven. Not enjoying as much of the sights and tastes of 2941 Restaurant as possible would have just been sinful. The restaurant, like so much of Fairfax County, Virginia, offers the amenities of a big city with the warmth of a charming town.

DiningThe upscale 2941 is hardly the only restaurant dishing up fabulous fare. Fairfax County serves up flavors from around the world.

Let your taste buds start their epicurean travels with Italian and swing into Dante Ristorante, located in a charming home originally built in 1889. Relax on the patio while dining on traditional Italian fare like lamb osso buco, risotto and homemade pasta. For hearty Alsatian-French cuisine, settle into L’Auberge 2941 Restaurant

Chez Francois, a romantic spot that will leave you swooning. Asian options are plentiful. The Japanese Tachibana presents creative sushi as well as tempura and teriyaki. Tune into härth in McLean for a taste of artisan wood-fired flat breads and upscale dining ambience. The Peking Gourmet Inn has long been a popular Chinese spot for >

Reston Town Center

The upscale 2941, like so much of Fairfax County, dishes up the amenities of a big city with the warmth of a charming town.

TO SEE SHOPPING, DINING & ENTERTAINMENT listings, please turn to page 49

Fairfax County Visitors Guide 27

More Than 100,000!Total reach:

Free Tourism Marketing Research and Resources! budurl.com/MilesEssentials

Advertising Contact:Carly Stedman Travel Media Sales and Marketing ExecutiveCarly.Stedman@milespartnership.com202-681-8169

*added-value digital placements to run in 2019 at Visit Fairfax’s discretion.

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44 www.fxva.com

The State Theatrethestatetheatre.com703-237-0300 220 N. Washington St., Falls Church, 22046A favorite venue among the locals, with live music and theatrical stage performances.

Vienna Arts Society Art Centerviennaartssociety.org703-319-3971 115 Pleasant St., NW, Vienna, 22180Bringing together area artists and offering art classes and workshops along with ongoing gallery exhibits.

Wolf Trapwolftrap.org703-255-1900 1551 Trap Rd., Vienna, 22180Wolf Trap's majestic Filene Center provides the region with a magical outdoor venue for world-class performances of every genre.Ad Page 43

Wolf Trap Children's Theatre-in-the-Woodswolftrap.org703-255-1900 1551 Trap Rd., Vienna, 22182Family-friendly shows nestled in rolling wooded acres. q

Workhouse Arts Centerworkhousearts.org703-584-2900 9601 Ox Rd., Lorton, 22079An innovative collaboration of visual and performing arts and education in the unique historic setting of a former DC prison.

ATTRACTIONSAslin Beer Companyaslinbeer.com703-787-5766 257 Sunset Park Dr., Herndon, 20170A startup brewery with artistically crafted, world-class beer located near Washington DC.

Belle Haven Marina saildc.com703-768-0018 1201 Bell Haven Rd., Alexandria, 22307Marina and sailing school operated by sailors offering a full range of sailing instruction and boat rentals.

Caboose Brewing Co.caboosebrewing.com703-865-8580 520 Mill Street, NE., Vienna, 22180Freshness, authenticity, and community are what drive us to create great food and beer.

Children's Science Center Labchildsci.org703-648-3130 11948 Fair Oaks Mall, Fairfax, 22033Fun, interactive exhibits and programs for children and families to explore science, technology, engineering and mathematics. q

City of Fairfax Museum and Visitors Centerfairfaxva.gov/government/historic-resources703-385-8414 10209 Main St., Fairfax, 22030Outlines the rich history of the city of Fairfax, with a special emphasis on the Civil War. q ✪

The Civil War Interpretive Center at Historic Blenheimfairfaxva.gov/government/historic-resources/ civil-war-interpretive-center703-591-0560 3610 Old Lee Hwy., Fairfax, 22030The Civil War Interpretive Center at Historic Blenheim interprets the site’s history and the Civil War in the greater Fairfax area. ✪

Claude Moore Colonial Farm1771.org703-442-7557 6310 Georgetown Pk., McLean, 22101Step back in time to 1771 and see what life was like on a working class farm. Open Apr. - mid-Dec. q

Colvin Run Millfairfaxcounty.gov/parks/ colvinrunmill/703-759-2771 10017 Colvin Run Rd., Great Falls, 22066Operational 19th-century, water-powered gristmill that also features a 20th-century dairy barn. q

Cox Farmscoxfarms.com703-830-4121 15621 Braddock Rd., Centreville, 20120Seasonal family friendly destination with ongoing events and activities year-round. q

Fair Winds Brewing Companyfairwindsbrewing.com703-372-2001 7000 Newington Rd., Lorton, 22079Fair Winds Brewing Company boasts an expansive taproom and exceptional, locally-produced craft beers.

Fairfax Station Railroad Museumfairfax-station.org703-425-9225 11200 Fairfax Station Rd., Fairfax Station, 22039Come explore Civil War history, railroading and the fascinating story of the local community. Open Sunday afternoons. q ✪

Forge Brew Worksforgebrewworks.com703-372-2979 8532 Terminal Rd., Ste. L, Lorton, 22079Local microbrewery offering tours and tastings in a dog-friendly taproom, plus growlers to go.

Frying Pan Farm Parkfairfaxcounty.gov/parks/ fryingpanpark/703-437-9101 2709 West Ox Rd., Herndon, 20171A working demonstration farm of the 1930s. Farm animals and agricultural tools reflect rural heritage. q44

www.fxva.com

Things To Do

Discover the Home of American Rights

Experience George Mason’s Gunston Hall on Fairfax County’s scenic Mason Neck. Tour his home, explore the grounds, visit the museum, observe an archaeological dig, and learn how his 1776 Virginia Declaration of Rights inspired our Declaration of Independence and Bill of Rights. Gunston Hall is a retreat only 20 minutes from Washington, DC, where you can �nd inspiration and connect with the ideas that de�ne our country.

TO LEARN MORE PLEASE VISIT www.gunstonhall.org

10709 Gunston RoadMason Neck, Virginia

(703) 550-9220

Fairfax County Visitors Guide 45

Fairfax County Visitors Guide 45

George Mason's Gunston Hallgunstonhall.org703-550-9220 10709 Gunston Rd., Mason Neck, 22079Home of George Mason, the father of the Bill of Rights. Beautiful architecture and gardens accent this attraction. q

Ad Page 45

George Washington's Distillery and Gristmillmountvernon.org703-780-2000 5513 Mount Vernon Memorial Hwy., Mount Vernon, 22121Features costumed millers using materials and machinery from the period in which they were originally used. q

George Washington's Mount Vernon mountvernon.org703-780-2000 3200 Mount Vernon Memorial Hwy., Mount Vernon, 22121America's most popular historic estate overlooks the Potomac River and offers an immersive look into Washington's life and legacy. qAd Page 1

Herndon Depot Museumherndonhistoricalsociety.org703-437-7289 717 Lynn St., Herndon, 20172A small museum that used to be a train station, run by the Herndon Historical Society. Open Sunday afternoons. ✪

Lake Anne Brew Houselakeannebrewhouse.com571-758-2739 11424 Washington Plz., W, Reston, 20190A new nanobrewery located in historic Lake Anne Plaza offering an inviting community gathering place with a hand-crafted selection of beer.

Mustang Sally Brewing Companymsbrewing.com703-378-7450 14140 Parke Long Ct., Ste. A, B & C, Chantilly, 20151Classic, American craft brewery inspired by Old World brewing tradition with a 4,000 square foot tasting room.

National Firearms Museumnramuseum.com703-267-1600 11250 Waples Mill Rd., Fairfax, 22030The NRA National Firearms Museum consists of 15 galleries housing over 3,000 firearms in a 15,000 square foot facility.

milespartnership.com

ADVERTISINGDISPLAY RATES Full Page.......................................................................$2,995

Half Page.......................................................................$1,885

Third Page.....................................................................$1,250

Sixth Page........................................................................$850

PREMIUM RATES Inside Front Cover (IFC).................................................$3,680

Facing Inside Front Cover..............................................$3,590

Back Cover (BC – 2 sizes).................................................$3,780

Inside Back Cover (IBC).................................................$3,519

Facing Inside Back Cover................................................$3,490

Other Premium Placements.............................................+10%

LISTING RATES Highlighted Photo Listings................................................$275

Advertisers receiving a free highlighted listing can ADD A PHOTO for only $100!

ADVERTISING MATERIALS DUE SEPTEMBER 16TH, 2018

All advertisers receive a FREE highlighted listing. Advertisers may

upgrade to a highlighted PHOTO listing for an additional $100!

MAKE YOUR LISTINGS STAND OUT! Highlighted Photo Listings available for Things to Do,

Dining and Accommodations!

Things To Do

Discover the Home of American Rights

Experience George Mason’s

Gunston Hall on Fairfax County’s scenic

Mason Neck. Tour his home, explore the

grounds, visit the museum, observe an

archaeological dig, and learn how his 1776

Virginia Declaration of Rights inspired

our Declaration of Independence and Bill

of Rights. Gunston Hall is a retreat only

20 minutes from Washington, DC, where

you can �nd inspiration and connect with

the ideas that de�ne our country.

TO LEARN MORE PLEASE VISIT

www.gunstonhall.org

10709 Gunston Road

Mason Neck, Virginia

(703) 550-9220

Fairfax County Visitors Guide 45

Fairfax County Visitors Guide 45

George Mason's

Gunston Hallgunstonhall.org

703-550-9220

10709 Gunston Rd.,

Mason Neck, 22079

Home of George Mason, the father

of the Bill of Rights. Beautiful

architecture and gardens accent

this attraction. q

Ad Page 45

George Washington's

Distillery and Gristmill

mountvernon.org

703-780-2000

5513 Mount Vernon

Memorial Hwy.,

Mount Vernon, 22121

Features costumed millers using

materials and machinery from the

period in which they were originally

used. q

George Washington's

Mount Vernon mountvernon.org

703-780-2000

3200 Mount Vernon

Memorial Hwy.,

Mount Vernon, 22121

America's most popular historic

estate overlooks the Potomac River

and offers an immersive look into

Washington's life and legacy. q

Ad Page 1

Herndon Depot Museum

herndonhistoricalsociety.org

703-437-7289

717 Lynn St.,

Herndon, 20172

A small museum that used to be a

train station, run by the Herndon

Historical Society. Open Sunday

afternoons. ✪

Lake Anne Brew House

lakeannebrewhouse.com

571-758-2739

11424 Washington Plz., W,

Reston, 20190

A new nanobrewery located in

historic Lake Anne Plaza offering

an inviting community gathering

place with a hand-crafted selection

of beer.

Mustang Sally

Brewing Company

msbrewing.com

703-378-7450

14140 Parke Long Ct.,

Ste. A, B & C,

Chantilly, 20151

Classic, American craft brewery

inspired by Old World brewing

tradition with a 4,000 square foot

tasting room.

National Firearms

Museumnramuseum.com

703-267-1600

11250 Waples Mill Rd.,

Fairfax, 22030

The NRA National Firearms Museum

consists of 15 galleries housing over

3,000 firearms in a 15,000 square

foot facility.

NEW IN 2019: RECEIVE FREE DIGITAL ADDED-VALUE! • Full-page print advertisers receive three free posts on

one of Visit Fairfax’s social media channels, plus one free display ad in a Visit Fairfax enewsletter.

• Half-page print advertisers receive one free social media post.

All added-value placements are first come, first serve, and must be scheduled and approved in advance with Visit Fairfax.*

ADVERTISING SPECS & PRODUCTION REQUIREMENTS

AD SIZES

Full Page (must incd. bleed)

trim size: 5.25 x 8.25

bleed size: 5.5 x 8.5

live area: 4.75 x 7.75

Back Cover (with mailer)

trim size: 5.25 x 6

bleed size: 5.5 x 6.125

live area: 4.75 x 5.75

Half Pagetrim size: 5.25 x 4.125

bleed size: 5.5 x 4.375

live area: 4.75 x 3.625

PRODUCTION REQUIREMENTSAd RequirementsSave all art as high resolution (300 dpi) and four-color process CMYK. (No RGB files will be accepted. Convert all spot colors to CMYK.)

Use only Adobe Type 1 (Postscript Level 1) fonts. No True Type fonts will accepted.

Document size must be the same as ad size. Full-page ad must have bleed and adhere to live area. Please turn off the crop marks on your supplied ads and supply spread ads as single pages.

Apply rich black (C: 40 M:20 Y:20 K:100) to large areas of black.

Don’t ForgetReproduction of hairline rules or type smaller than 10 pt. cannot be guaranteed.

Publisher will not be liable for copy and images that exceed live area dimensions and accepts no responsibility for errors on materials supplied by advertiser.

FREE AD PRODUCTION!Several ad sizes are available – and all production costs to create your ad are included in the published advertising rates. Contact Ashley Banks.

Submit Your Print Ready AdSubmit your high resolution PDF/x-1a file to Ashley.Banks@milespartnership.com by the materials due date. Email questions or call Ashley Banks at 303-867-8295.

HELPFUL TERMSBleed is a printing term that refers to printing that goes beyond the edge of the sheet after trimming. It is very difficult to print exactly to the edge of a sheet of paper; to achieve this it is necessary to print a slightly larger area than is needed and then trim the paper down to the required finished size. Images, background images and fills which are intended to extend to the edge of the page must be extended beyond the trim line to give a bleed.

The live area is a safe zone for important text or images. This is an area of your printed piece that is safe from cropping. Keep text and important graphics inside the live area.

The final size of a printed page after excess edges have been cut off is the trim size.

* Back Cover Ad needs to be submitted in both sizes above, as the book will be printed both with and without a mailing panel.

Contact Ashley Banks at Ashley.Banks@MilesPartnership.com or 303-867-8295 for questions or help regarding ad materials or production details.

Third Page2.791 x 3.562

Sixth Page1.333 x 3.562

milespartnership.com

Back Cover (without mailer)

trim size: 5.25 x 8.25

bleed size: 5.5 x 8.5

live area: 4.75 x 7.75