COMMUNICATING & CONNECTING

ACROSS GENERATIONS

Third Annual PRSA Detroit Ofield Dukes Diversity Summit

KEYNOTEBoomer’s Perspective on Multicultural Brand Messaging and Media Content Dr. Rochelle Ford, Professor & Chair, PR Department, S.I. Newhouse School of Public Communications, Syracuse University (former Ofield Dukes mentee)• Effectively reach baby boomers in your campaign• How ageism, diversity and inclusion affect the workforce

SESSIONS1) Managing Across Generations in the Workplace Leah Reynolds, Principal, Employee Engagement, Buck Consultants • Gain efficiency, collegiality and project success with multi-generational teams2) Your Next Customer, Colleague or CEO Erika Lewis, Scratch MTV and General Motors • Millennials in the marketplace and the workplace. 3) Featured Case Study: Harnessing the Power of Social Media to Develop Employee Ambassadors Rebecca Kaufman, Analyst, MasterCard • Social media education and reverse mentoring

LUNCHTIME MEDIA PANEL Learn tips for reaching cross-generational audiences from our Media Panel• Shanel Jadan, President, MEA TV & Radio • Erin Rose, Blogger, Positive Detroit• Jerome Vaughn, News Director & WDET Host, All Things Considered

SPECIAL BONUS SESSIONSpeed Networking Event (1:30pm to 2:30pm)Limited number of seats for PR students and PR pros. Rounds of 10-minute, one-on-one sessions. • PR Students: Ask PR professionals the questions you have always wanted to ask! • PR Pros: Connect with some of the best and the brightest future PR experts!

Dr. Rochelle Ford

ORGANIZATIONAL DEMOGRAPHICS IN THE PR ENVIRONMENT

PRESENTED BY :PRSA Detroit, General Motors and

the Wayne State Department of CommunicationThursday, October 23, 2014

8:00 a.m. – 1:30 p.m.McGregor Memorial Conference Center

Wayne State University495 Ferry Mall, Detroit

Register Today!$35 for PRSA Detroit members$50 for nonmembers (includes breakfast and lunch)

Register by October 9 at www.prsadetroit.org/event/save- the-date-ofield-dukes-diversity-summit/