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DATA COLLECTION METHODS

Disusun oleh:

ARYA SAIDIN

A31112301

FAKULTAS EKONOMI DAN BISNIS

UNIVERSITAS ASANUDDIN

MAKASSSAR

201!



A" Su#$e% D&'&

Su#$e% (&'& (&)&' *i'& *elo#)o**&n #en+&(i (u& *elo#)o* ,&i'u (&'& (&%i su#$e%

)%i#e% (&n se*un(e%" D&'& )%i#e% &(&l&h (&'& ,&n- (i(&)&' oleh )eneli'i se.&%&

l&n-sun- (&%i n&%&su#$e% un'u* #en(&)&'*&n in/o%#&si un'u* *e$u'uh&n (&%i

)eneli'i&nn,&" D&'& se*un(e% #e%u)&*&n in/o%#&si ,&n- (i*u#)ul*&n &'&u (i)e%oleh

oleh )eneli'i (&%i su#$e% ,&n- su(&h &(&"

D&%i )en+el&s&n (i &'&s #&*& (&)&' *i'& &#$il .on'oh (&'& )%i#e% &(&l&h (&'& (&%i

%es)on(en ,&n- (i(&)&'*&n #el&lui *uesione%" Se(&n-*&n .on'oh (&'& se*un(e% se)e%'i

(&'& l&)o%&n *eu&n&-&n (&'& )e%'u#$uh&n e*ono#i &'&u (o*u#en (&n .&'&'&n.&'&'&n

,&n- (i(&)&' (&%i #e(i& ele*'%oni* &'&u)un #e(i&#e(i& l&inn,&"

i" Su#$e% D&'& %i#e%

In(ii(u #e#$e%i*&n in/o%#&si s&&' (i4&4&n.&%& (i$e%i*&n *uisione% &'&u

(i&#&'i" 5&4&n.&%& #en(&l&# )&(& *elo#)o* &'&u *elo#)o* /o*us #e%u)&*&n

su#$e% ,&n- #e#$e%i*&n $&n,&* in/o%#&si (&l&# (&'& )%i#e%"

&" Kelo#)o* Fo*us

Kelo#)o* /o.us $i&s&n,& 'e%(i%i (&%i $e$e%&)& o%&n- )&(& u#u#n,& (el&)&n

s&#)&i se)uluh o%&n-" Se'i&) *elo#)o* &*&n (i)i#)in oleh seo&%&n-

#o(e%&'o%" &%& &n--o'& $i&s&n,& (i)ilih $e%(&s&%*&n $&si. *eil#u&nn,&

&'&u)un *e&hli&n $e%*en&&n (en-&n 'o)i. ,&n- (i&n-*&'" Bi&s&n,& (&l&#

*elo#)o* /o.us (is*usi (il&*s&n&*&n se*i'&% (u& +&# )&(& 'o)i. &'&u)un

#&s&l&h ,&n- (i&n-*&'" D&l&# *elo#)o* /o.us si/&' (&'& ,&n- (ih&sil*&n

$e%si/&' *u&li'&'i/ $u*&n *u&n'i'&'i/"

$" &nel

&nel )&(& (&s&%n,& h&#)e% s&#& (en-&n *elo#)o* /o.us" N&#un *elo#)o*

/o*us $e%'e#u h&n,& s&'u *&li un'u* #e#$&h&s s&'u 'o)i. 'e%'en'u #&*& )&nel

$e%'e#u le$ih (&%i s&'u *&li" Bi&s&n,& &)&$il& su&'u (&'& ,&n- (i(&)&'*&n (&)&'

$e%u$&h )&(& $e$e%&)& )e%io(e 4&*'u 'e%'en'u #&*&)eneli'i&n )&nel &*&n

s&n-&' $e%-un&"

Ben'u* )&nel 'e%$&-i #en+&(i (u& ,&i'u s'&'i. (&n (,n&#i." S'&'i. &n--o'&

(is*usi ,&n- s&#& ,&n- i*u' (&l&# )&nel sel&#& )e%io(e 4&*'u 'e%'en'u"

Se(&n-*&n (,n&#i. &n--o'& (is*usi $e%u$&hu$&h (&%i 4&*'u *e 4&*'u sesu&i

(en-&n )%o-%es '&h&)&n )eneli'i&n"

c. Unobtrusive Measures



Unobtrusive Measures &'&u trace measures $e%&s&l (&%i su#$e% )%i#e% ,&n-

'i(&* #eli$&'*&n o%&n-"

ii" Su#$e% D&'& Se*un(e%

D&'& se*un(e% #e%u)&*&n in/o%#&si ,&n- (i*u#)ul*&n o%&n- l&in" D&'&

'e%se$u' (&)&&' $e%u)& (&'& in'e%n&l &'&u)un e*s'e%n&l (&%i se$u&h o%-&nis&si (&n

(&'& 'e%se$u' (i&*ses #el&lui in'e%ne' &'&u (i&#$il (&%i .&'&'&n &'&u #el&lui

in/o%#&si ,&n- (i)u$li*&si*&n"

Be$e%&)& su#$e% (&'& se*un(e% se)e%'i $u*u )u$li*&si )e%io(i* )u$li*&si

)e#e%in'&h (&'& sensus &$s'%&* s'&'is'i* (&'& $&se #e(i& l&)o%&n '&hun&n

l&)o%&n *eu&n-&n"

B" Me'o(e en-u#)ul&n D&'&

&(& %ise' ,&n- #en--un&*&n (&'& su%e, #&*& #e'o(e ,&n- (il&*u*&n &(&l&h

4&4&n.&%& *uesione% (&n o$se%&si" Se(&n-*&n %ise' (en-&n #en--un*&n (&'&

se*un(e% #en-&#$il (&'& (&%i su&'u (&'& $&se &'&u su#$e% (&'& se*un(e% l&inn,&"

i" 5&4&n.&%&

S&l&h s&'u #e'o(e )en-u#)ul&n (&'& &(&l&h 4&4&n.&%& %es)on(en &-&% *i'&

#en(&)&'*&n in/o%#&si $e%*&i'&n (en-&n 'o)i. &'&u)un #&s&l&h ,&n- (i&n-*&'"

5&4&n.&%& $is& 'e%s'%u*'u%s &'&u 'i(&* 'e%s'%u*'u% (&n (&)&' (il&*u*&n (en-&n

'&'&) #u*& #el&lui 'e%le)on &'&u online"

&" 5&4&n.&%& Ti(&* Te%s'%u*'u% (&n Te%s'%u*'u% &(& 4&4&n.&%& 'i(&* 'e%s'%u*'u% )e4&4&n.&%& 'i(&* #e#&su**&n )en-&'u%&n

4&4&n.&%& (en-&n u%u'&n %en.&n& )e%'&n,&&n ,&n- &*&n (i&+u*&n (&%i

%es)on(en" Bi&s&n,& (i-un&*&n (&l&# '&h&) &4&l )eneli'i&n un'u* #en-e'&hui

&%i&$el&%i&$el #&n&*&h ,&n- )e%lu (i)el&+&%i le$ih (&l&#" 5&4&n.&%& 'i(&*

'e%s'%u*'u% i'u $i&s&n,& &*&n #en-h&sil*&n )e%'i#$&n-&n $u&' )eneli'i &%i&$le

&%i&$le &)& ,&n- #us'in,& (il&*u*&n ines'i-&si le$ih #en(&l&# l&-i"

5&4&n.&%& 'e%s'%u*'u% (il&*u*&n *e'i*& in/o%#&si &)& s&+& ,&n- (i$u'uh*&n

su(&h (i*e'&hui (en-&n )&s'i oleh )eneli'i" Dis&#)in- i'u )e4&4&n.&%& +u-&

#e#ili*i (&/'&% )e%'&n,&&n ,&n- 'el&h (i'en'u*&n un'u* (i#in'& (&%i %es)on(en"

e%'&n,&&n ,&n- s&#& &*&n (i'&n,&*&n *e)&(& se'i&) %es)on(en (en-&n .&%&

,&n- s&#&"

$" 5&4&n.&%& T&'&) Mu*& (&n Mel&lui Tele)on

Ke$&n,&*&n 4&4&n.&%& 'i(&* 'e%s'%u*'u% (il&*u*&n (en-&n '&'&) #u*& (&n

4&4&n.&%& 'e%s'%u*'u% (&)&' (en-&n '&'&) #u*& &'&u #el&lui 'ele)on"

Kele$ih&n u'&#& 4&4&n.&%& l&n-sun- &'&u '&'&) #u*& &(&l&h $&h4& )eneli'i



(&)&' #en,esu&i*&n )e%'&n,&&n sesu&i *e$u'uh&n #en-*l&%i/i*&si *e%&-u&&n

(&n #e#&s'i*&n $&h4& %es)ons (i)&h&#i (en-&n 'e)&' (en-&n #en-ul&n-i

&'&u #en-&'&*&n *e#$&li )e%'&n,&&n" eneli'i +u-& (&)&' #elih&' is,&%&'

none%$&l (&%i %es)on(en" Se#u& *e'i(&* n,&#&n&n s'%ess &'&u #&s&l&h ,&n-%es)on(en &l&#i $is& (i(e'e*si #el&lui *e%u' (&hi *e'u*&n -u-u) (&n $&h&s&

'u$uh l&inn,& ,&n- se.&%& 'i(&* s&(&% (i'un+u**&n oleh %es)on(en"

Ke*u%&n-&n u'&#& 4&4&n.&%& '&'&) #u*& &(&l&h *e'e%$&'&s&n -eo-%&/is

,&n- #en-h&l&n-i su%e, (&n su#$e% (&,& ,&n- s&n-&' $&n,&* ,&n-

(i)e%lu*&n +i*& su%e, 'e%se$u' (il&*s&n*&n se.&%& n&sion&l &'&u in'e%n&sion&l"

Un'u* i'u *e#u(i&n 4&4&n.&%& #el&lui 'ele)on i'u s&n-&' )en'in- &'&u )&lin-

$&i* (il&*u*&n &)&$il& *i'& #&u #en-&#$il (&'& )&(& su&'u 4il&,&h -eo-%&/is

,&n- .u*u) lu&s" Sehin--& un'u* #en(&)&'*&n in/o%#&si (&%i n&%&su#$e%

,&n- +&uh (&%i *i'& (&)&' (il&*u*&n (en-&n #enel)on n&%&su#$e% 'e%se$u'"

." 5&4&n.&%& (en-&n B&n'u&n Ko#)u'e%

Den-&n 4&4&n.&%& (i$&n'u (en-&n *o#)u'e% 6.o#)u'e%&ssis'e( in'e%ie4

7AI8 )e%'&n,&&n (&)&' (i&+u*&n (en-&n .e)&' (&n $&n,&* (&n )e4&4&n.&%&

(&)&' l&n-sun- #e#&su**&n +&4&$&n %es)on(en *e *o#)u'e%" 5&4&n.&%&

(en-&n *o#)u'e% #e#un-*in*&n )e%'&n,&n (i*i%i# *e (&l&# l&,&% .o#)u'e%

(&n )e4&4&n.&%& (&)&' #e#&su**&n +&4&$&n %es)on(en se.&%& l&n-sun- *e

(&l&# .o#)u'e%"Den-&n *e#&+u&n $es&% 'e*nolo-i (&n )enu%un&n $i&,& )e%&n'i *e%&s (&n

lun&* 4&4&n.&%& (en-&n $&n'u&n .o#)u'e% .u*u) #en+&n+i*&n un'u* #en+&(i

#e'o(e )en-u#)ul&n (&'& ,&n- u'&#& (i #&s& (e)&n" Ko#)u'e% s&n-&'

#e#u(&h*&n )e*e%+&n )e4&4&n.&%& 'e%*&i'" In(e*s (&'& o'o#&'is $is&

(il&*u*&n (en-&n )%o-%&# *husus

ii"Kuisione%

Kuesione% 69ues'ionn&i%es8 &(&l&h (&/'&% )e%'&n,&n 'e%'ulis ,&n- 'el&h

(i%u#us*&n se$elu#n,& ,&n- &*&n %es)on(en +&4&$ $i&s&n,& (&l&# &l'e%n&'i/

,&n- (i(e/inisi*&n (en-&n +el&s" Kuisione% $is& +&(i #e%u)&*&n #e*&nis#e

)en-u#)ul&n (&'& ,&n- e/isien $il& )eneli'i '&hu )e%sis &)& ,&n- (i)e%lu*&n (&n

$&-&i#&n& #en-u*u% &%i&$el #in&'" e%'&n,&&n *uisione% (&)&' (i$e%i*&n se.&%&

)%i$&(i (i*i%i#*&n *e)&(& %es)on(en &'&u (i(is'%i$usi*&n se.&%& ele*'%oni*"

iii" Me'o(eMe'o(e en-u#)ul&n D&'& L&inn,&

1" eneli'i&n en-&#&'&n



O%&n- (&)&' (i&#&'i (&l&# lin-*un-&n *e%+& &l&#i #e%e*& &'&u (&l&#

)en-&'u%&n l&$o%&'o%iu# se%'& *e-i&'&n (&n )e%il&*u &'&u h&l l&in (&%i #e%e*&

,&n- (&)&' (i)e%h&'i*&n &'&u (i.&'&'"

i" en-&#&'Non)&%'isi)&neneli'i (&)&' #en-u#)ul*&n (&'& ,&n- (i)e%lu*&n (&l&# *&)&si'&s

'&n)& #en+&(i $&-i&n in'e-%&l (&l&# sis'e# o%-&nis&si" Se$&-&i .on'oh

)eneli'i #un-*in (u(u* (i su(u% *&n'o% (&n #en,&*si*&n (&n #en.&'&'

$&-&i#&n& #&n&+e% #en-h&$is*&n 4&*'un,&" en-&#&'&n se#u& *e-i&'&n

#&n&+e% sel&#& $e$e%&)& h&%i &*&n #e#un-*in*&n )eneli'i un'u*

#e#$u&' $e$e%&)& -ene%&lis&si 'en'&n- $&-&i#&n& #&n&+e% $i&s&n,&

#en-h&$is*&n 4&*'u #e%e*&"

ii" en-&#&'(en-&n &%'isi)&neneli'i #e#&su*i o%-&nis&si (&n #en+&(i $&-i&n (&%i 'i# *e%+&"

Mis&ln,& +i*& seo%&n- )eneli'i in-in #e#)el&+&%i (in&#i*& *elo#)o*

(&l&# o%-&nis&si *e%+& #&*& (i& #un-*in $e%-&$un- (en-&n o%-&nis&si

se$&-&i *&%,&4&n (&n #en-&#&'i (in&#i*& (&l&# *elo#)o* se#en'&%&

#en+&(i $&-i&n (&%i o%-&nis&si (&n *elo#)o* *e%+&"

2" Tes' %o,e*'i/

I(ei(e (&n )i*i%&n )e#i*i%&n ,&n- 'i(&* (&)&' (en-&n #u(&h (iu.&)*&n

&'&u #&si (i 'in-*&' s&(&% (&l&# )i*i%&n %es)on(en $i&s&n,& (&)&' (i$&4& *e

)e%#u*&&n #el&lui )eneli'i&n #o'i&si" &l ini $i&s&n,& (il&*u*&n oleh

)%o/ession&l 'e%l&'ih ,&n- #ene%&)*&n 'e*ni* )en,eli(i*&n ,&n- $e%$e(& un'u*

(i$&4& *e )e%$u*&&n i(e ,&n- #en-&*&% (&n )i*i%&n (&l&# %es)on(en"

3" en-u#)ul&n D&'& Mul'iMe'o(e

K&%en& h&#)i% se#u& #e'o(e )en-u#)ul&n (&'& #e#ili*i $e$e%&)& $i&s ,&n-

'e%*&i' (en-&n s&'u s&#& l&in #en-u#)ul*&n (&'& (en-&n #ul'i#e'o(e (&n (&%i

$e%$&-&i su#$e% #e#$e%i *e*&*u&n un'u* )eneli'i&n" Mis&ln,& +i*& '&n--&)&n(i*u#)ul*&n #el&lui 4&4&n.&%& *uisione% (&n o$se%&si (&n-&' $e%*o%el&si

(en-&n s&'u s&#& l&in #&*& *i'& &*&n #e#ili*i le$ih )e%.&,& (i%i 'en'&n-

*ele$ih&n (&'& ,&n- (i*u#)ul*&n" i*& )e%'&n,&&n ,&n- s&#& #e#$e%i*&n

+&4&$&n 'i(&* sesu&i (&l&# *uisione% (&n sel&#& 4&4&n.&%& #&*& *e'i(&*)&s'i&n

#un.ul (&n *i'& &*&n .en(e%un- #e#$u&n- *e(u& (&'& #en+&(i $i&s"

!" en-&'u%&n (&%i D&'& ,&n- Di*u#)ul*&n

D&'& (&)&' (i*u#)ul*&n (&l&# s&l&h s&'u (&%i .&%& ,&n- 'el&h (i+el&s*&n (i

lin-*un-&n 'e#)&' *e%+&" D&'& +u-& (&)&' (i*u#)ul*&n (&l&# l&$o%&'o%iu# $u&'&n



,&i'u &%i&$el (i*on'%ol (&n (i#&ni)ul&si &'&u (&)&' (i*u#)ul*&n (&l&# %u#&h

%es)on(en (i #&l &'&u (i (&l&# lin-*un-&n 'e#)&' Lo.&l A%e& Ne'4o%* 'e%se(i&"

7" E'i*& (&l&# en-u#)ul&n D&'&

Ke'i*& se$u&h )eneli'i&n ,&n- (il&*u*&n hen(&*n,& i'u un'u* 'u+u&n o%-&nis&si $u*&n

un'u* 'u+u&n )%i$&(i" Men-ho%#&'i *e%&h&si&&n (&'& ,&n- (i)e%oleh oleh )eneli'i (&n

'i(&* #e#in'& '&n--&)&n in(ii(u &'&u *elo#)o* ,&n- &*&n (iun-*&) *e)&(& #e%e*&

&'&u #e#in'& un'u* #elih&' *uisione%" en(&*n,& su&'u o%-&nis&si ,&n- (i'eli'i

hen(&*n,&

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