Old Media Vs. New MediaBenjamin Henson & Sky Sampson

CSM 566 Self-Led Study

Multimedia Foundations Book Review

Old Media

• The term old media has become synonymous with the seven traditional forms of mass communication: books, newspapers, magazines, film, sound recordings, radio, and television.

Old Media Paradigm ShiftBy: Thomas Kuhn

• The Paradigm shift happened in 1962 as extreme changes of creating, delivering, and consuming content.

• Moments such as the digital revolution and the birth of the World Wide Web changed to face of how we communicate.

Large Organizations Made the Difference

• Old media is the product of large organizations such as Walt Disney Company,Time Warner, Viacom, CBS and many more.

• Each of these companies employed many highly skilled professionals which lead the vision of operating at great

expenses.

New Media Paradigm ShiftThe Consumer as Producer 1980’s

• Anyone can produce/deliver content to a public audience.

• User-generated content (UGC) or consumer-generated media (CGM)– Empowers individual for personal expression.

Examples:Post a video Share StatusShare Weather

As Andy Warhol so aptly predicted in 1968, “in the future, everyone will be world-famous for 15-minutes.” With new media and the Web, this has never

been more likely.

New Media• The term new media is used to describe the relatively

recent emergence of digital technologies that have changed the way that content is produced, distributed, and consumed.

In his book The Language of New Media, author Lev Manovich uses the phrase “the computerization of media” to highlight what he sees as the primary distinctions between old and new media (Costello, pg 1191).

No Cost

• Most online media is supported through advertising costs which means consumers pay nothing or partial subsidized cost. (ureport.foxnews.com)

Adapting

• Many newspaper corporations are simply adapting to the new ways but keeping the old available as well.

Example: The New York Times now serves consumers with website news.

http://youtu.be/Q1QOV615KvU.

ReferencesCostello, Vic; Youngblood, Ed; Youngblood, Susan (2012-02-01 00:00:00-06:00). Multimedia

Foundations: Core Concepts for Digital Design (Kindle Locations 1088-1089). Taylor & Francis. Kindle Edition.