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Olerud’s Market Center & Alaska Sport Shop Family Business Since 1971 By: Tyler Swinton

Olerud’s Market Center & Alaska Sport Shop

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Olerud’s Market Center & Alaska Sport Shop. Family Business Since 1971 By: Tyler Swinton. Background. Opened in 1971 Owned and Operated by: Dave and Charlotte Olerud (Grandparents) Alaska Sport Shop Hunting, Fishing & Camping supplies Charlotte’s Web Fabric and Clothing - PowerPoint PPT Presentation

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Page 1: Olerud’s Market Center & Alaska Sport Shop

Olerud’s Market Center & Alaska Sport Shop

Family Business Since 1971By: Tyler Swinton

Page 2: Olerud’s Market Center & Alaska Sport Shop

Background Opened in 1971 Owned and Operated by:

Dave and Charlotte Olerud (Grandparents) Alaska Sport Shop

Hunting, Fishing & Camping supplies Charlotte’s Web

Fabric and Clothing Expansion December 2002 Grocery Department Separate Sport Shop building Store Near End of Remodel

Dave Olerud

Page 3: Olerud’s Market Center & Alaska Sport Shop

Location Located in Haines, Alaska

Adventure Capital of the World 420 Main Street Multiple Hunting, Fishing and

Backcountry Guided Trips Catering opportunities

Grocery and Outdoor supplies In close proximity to the Yukon

1/3 of Sport Shop sales comes from Yukon fisherman

Page 4: Olerud’s Market Center & Alaska Sport Shop

Grocery Unified Grocers

Seattle, Washington Produce

Special Occasion Fruit and Veggie Trays

Oranges Apples Pears Plums Peaches Potatoes Bananas Etc..

Frozen Goods Juice Vegetables Ice Cream TV Dinners Pizza Etc..

Health and Beauty Aids Medicine Cosmetics Hair & Skin Products Hygiene Etc..

Cooking Flour Sugar Salt Utensils Spices Etc..

Dry Goods Canned Goods Crackers Cookies Candy Pasta Condiments Cereal Etc..

Page 5: Olerud’s Market Center & Alaska Sport Shop

Meat Department Unified Grocers

Seattle, Washington Western Boxed Meat

Portland, Oregon Beef

Steaks Roasts Ribs Briskets Tenderloins Sirloins Burger Meat

Pork Ribs Roasts Sirloins

Poultry Breasts Thighs Drumsticks Etc..

Deli Deli Meats Famous Homemade Cheese Spread Sandwiches

Hot Box Freshly Cooked Deli Items Barbeque Ribs Steaks Roasts Rotisserie Chicken Hamburgers Hot Dos Etc..

Page 6: Olerud’s Market Center & Alaska Sport Shop

Meat Department

Page 7: Olerud’s Market Center & Alaska Sport Shop

Sport Shop Backpacks

Browning Tenzing Alps Camelback

Marine Bottom Paint Boat Repair & Maintenance Buoys

Camping JetBoil Coleman Thermarest

Coolers Yeti Coleman

Boots Hip Chest Wading Shoes

Knives Buck Gerber Kershaw

Firearms Remington Winchester Kimber Ruger Beneli

Optics Leupold Swarovski Nikon Bushnell

Fishing Gear Blue Fox Mepps Shakespeare Penn Abu Garcia

Page 8: Olerud’s Market Center & Alaska Sport Shop

Sport Shop

Page 9: Olerud’s Market Center & Alaska Sport Shop

Clothing Shoes

Adidas Sketchers Merrell Red Wings Etc..

Boots Muck Xtra-Tuf

Shirts Marmot Carhartt Oakley Hanes Etc..

Pants Carhartt Levi Strauss

Gloves Merrell Smartwool Fox River

Sunglasses Oakley Spy

Jackets Columbia Carhartt Marmot

Socks Fox River Smartwool Nike Adidas

Page 10: Olerud’s Market Center & Alaska Sport Shop

Promotions Mailed Sales Flyers Black Friday Flyer Annual Sales

Tent Sale Customer Appreciation

Gold Rush Alaska Big Nugget and Porcupine Creek Mines located ~25 miles from

Haines, AK Many Cast members own and wear Olerud’s Sweatshirts on air

Website http://oleruds.com/

Page 11: Olerud’s Market Center & Alaska Sport Shop

Employees & Employment Opportunity Diverse

Teens, Young Adults, Middle Age & Seniors Offers Summer Job Opportunities for Students ~25 Employees during Summer months Friendly Employees = Positive Working Environment Employee Benefits

20% off anything besides groceries Flexible Hours

Rewarded for Hard work Pay Increases Promotions

Page 12: Olerud’s Market Center & Alaska Sport Shop

Support of the Community Activity and Event Sponsorships and Donations

Haines High Sports and Activity Dinners Community Benefit Dinners Little League Baseball Field Annual Yukon/ Haines Bike Race Valley of the Eagles Golf Course

Page 13: Olerud’s Market Center & Alaska Sport Shop

Sales 1971

Good Day = Pair of Shoes 2012

Good Day = $30,000 in sales Sales per year continues to increase Broke the record for amount of sales in one day three

straight years Customer Appreciation Sale

20% off all goods in the store Including Groceries

Page 14: Olerud’s Market Center & Alaska Sport Shop

Three Generations Dave Olerud Charlotte Olerud

Doug Oleurd Sarah Olerud Ralph Swinton

Tyler Swinton Justin Swinton

Kayley Swinton Dylan Swinton

Managers: Dave, Charlotte, Doug & Sarah OlerudAccountant: Ralph SwintonEmployees: Tyler, Justin, Kayley & Dylan Swinton

Page 15: Olerud’s Market Center & Alaska Sport Shop

Jobs Grocery, Clothing & Sporting Goods

Management Cashiers Baggers Freight & Backstock Accounting and Finances Ordering Product Organization

Meat Department Deli Butchering and Display Work

Produce Department Product Cleaning and Display Quality Control