Oliver Sweeney AW15 Lookbook

From its earliest beginnings to its digital future, photography is all about the alchemical blend of science and ar t. Everything that contributes to

that perfect shot is a blend of luck, skill, craft, and technology.

The Cobbler-in-Chief was inspired by how this blend of ar t and technology so closely resembles the way we approach our own craft,

developing traditional shoemaking techniques for modern walks of life. Taking inspiration from every aspect of photography, from the skillof developing film, the details of technical equipment to the hectic

lifestyle of a busy photographer, we exposed every angle of the photographer’s world, fusing technical fabrics with classic design,

for functional, beautiful objects.

Colours were inspired by beautiful landscape photography, with a wide spectrum of browns, tans, burgundies and blues, as well as

plenty of black for good balance.

The AW15 collection of footwear, clothing and accessories takes a photographer’s attitude to this theme, blending it gently into some pieces and going all-out for others, but always remaining cohesive

and true to the assignment.

AUTUMN WINTER 2015

AW15 PHOTOGRAPHY

SHOOT FOR THE FUTURE

If you would like any fur ther information, high-res imagery or samples, please contact

Camilla Treharne - Head of Brand Creative, Marketing & PR [email protected] / 020 7428 8612 / 07796 560 261

Emma Lehane - Marketing, PR & Communications Assistant

[email protected] / 020 7428 8612 / 07703 777 870

Diane Arbus “A photograph is a secret about a secret; the more it tells you,

the less you know.”

Great photography evokes its ar tistry not only through the image, but through the story it tells. Only the best photography blends the two, to

become iconic.

Our top-quality trainers use the same leathers as our Italian collection on rubber cupsoles; combining the best quality uppers with versatile

soles, for the kind of photographers who would stop at nothing to get the perfect shot.

KEY DETAILS

AUTUMN WINTER 2015

PREMIUM TRAINERSINSPIRED BY ARTISTRY

• Hand-brushed Tamponato leather finishes• Sleek profiles with minimal uppers• Discreet stitched detailing that references our formal shoes




[email protected] / 020 7428 8612 / 07703 777 870

AUTUMN WINTER 2015

PREMIUM TRAINERS

FALERONE GREY

FALERONE BROWN

AUTUMN WINTER 2015

FALERONE

Sleek and contemporary, Falerone exemplifies everythingthat Oliver Sweeney is about for AW15.

Crafted from hand-brushed Tamponato leather in Italy,

it’s our take on the classic hi-top trainer, with a panel of crosshatch-textured leather inspired by the grip on

Hasselblad cameras.

£295




[email protected] / 020 7428 8612 / 07703 777 870

AUTUMN WINTER 2015

PREMIUM TRAINERS

MONTAPPONE NAVY

MONTAPPONE BURGUNDY

AUTUMN WINTER 2015

MONTAPPONE

Our trainers are made in the same factory,using the same skills as our formal collection.

Montappone’s minimal uppers are crafted fromhand-brushed Tamponato leather with a patina that’s unique to every pair, and then finished with hand-stitched detailing.

£295




[email protected] / 020 7428 8612 / 07703 777 870

Irving Penn“A good photograph is one that communicates a fact, touches the heart and

leaves the viewer a changed person for having seen it.”

Film is the connoisseur’s preferred method of photography. The process by which photos are developed has hardly changed since the bir th of photography itself in the mid-19th Century, and is heavily

rooted in that mysterious blend of ar t and science.

This purist approach is perfectly reflected in the crasftmen-led way in which we create shoes in our Italian factory, with the entire collection

taking inspiration from vintage photography, techniques, film,and the cameras themselves.

KEY DETAILS

AUTUMN WINTER 2015

BLAKE STITCHED

INSPIRED BY PROCESS

• Vignette burnishing around the edges of shoes echoing vintage photographs

• Laser-etched detailing, reflecting vintage camera equipment• Crafted for connoisseurs, using the highest quality leathers• Hardware is antiqued brass




[email protected] / 020 7428 8612 / 07703 777 870

AUTUMN WINTER 2015

BLAKE STITCHED

COLLEDARA NAVY

COLLEDARA BURGUNDY

AUTUMN WINTER 2015

COLLEDARA

In a rich navy leather, Colledara is a wholecutOxford lace-up with a very special finish.

The etched crosshatching is designed to echo the grip on vintage Hasselblad cameras, and is achieved using a

high-accuracy laser once the shoe has been completed.

£295




[email protected] / 020 7428 8612 / 07703 777 870

AUTUMN WINTER 2015

BLAKE STITCHED

GHIRRI NAVY

GHIRRI TAN

AUTUMN WINTER 2015

GHIRRI

For AW15, we’re taking the monkstrap intoultra-formal territory. With a wholecut upper crafted from hand-brushed Tamponato leather and finished with hand-

stitched detailing, Ghirri is a striking shoe for sar torial types.

£349




[email protected] / 020 7428 8612 / 07703 777 870

AUTUMN WINTER 2015

BLAKE STITCHED

FARASI NAVY

FARASI TAN

AUTUMN WINTER 2015

FARASI

Are boot lengths the new hemlines?That’s not really for us to say, but the Farasi wholecut

demi-boot is the result of an ongoing dialogue with our most dedicated customers, and is the epitome of Italian style.

£379




[email protected] / 020 7428 8612 / 07703 777 870

AUTUMN WINTER 2015

BLAKE STITCHED

BUGATTI BROWN

BUGATTI BURGUNDY

AUTUMN WINTER 2015

BUGATTI

Our evergreen fin-toed wholecuts have been freshly reworked for AW15 with hand-brushed Tamponato leather

and vignette burnishing that echoes analogue photo developing techniques.

£349




[email protected] / 020 7428 8612 / 07703 777 870

AUTUMN WINTER 2015

BLAKE STITCHED

PEDRIALI NAVY

TOSCANI BROWN

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TOSCANI & PEDRIALI

Two very different takes on a formal wholecut ankle boot: Pedriali features a bold curve of brogue punching on a striking

navy calf leather upper, while Toscani uses an abstract laser-etched pattern that’s inspired by vintage military DPM.

£349




[email protected] / 020 7428 8612 / 07703 777 870

AUTUMN WINTER 2015

BLAKE STITCHED

BONAVIA BROWN CAMEL

BONAVIA MIDNIGHT

AUTUMN WINTER 2015

BONAVIA

Over the past few years, our take on the Chelsea boot has become hugely popular, and for AW15 we have our biggest-ever range. Midnight is a classic option, but the brown camel leather version has a unique patina and ages beautifully owing

to the unusual way that the leather is structured.

£329




[email protected] / 020 7428 8612 / 07703 777 870

Henri Car tier-Bresson “The camera is a sketchbook, and instrument of intuition and spontaneity.”

Professional photographers will go to any lengths to get the right shot, and traverse different environments from contemporary London studios

to remote shoot locations, switching from the mean streets torugged terrain with ease.

The Goodyear welted collection reflects the effor tless switch between these two environments, featuring functional material combinations with

modern textures and clean design.

KEY DETAILS

AUTUMN WINTER 2015

GOODYEAR WELTED

INSPIRED BY LIFESTYLE

• Textured sole edges to reference camera bodies• Varying weights of sole for go-anywhere versatility• Brogue details echoes the camera film




[email protected] / 020 7428 8612 / 07703 777 870

AUTUMN WINTER 2015

GOODYEAR WELTED

ACKERMAN BLACK

ACKERMAN BROWN CAMO

AUTUMN WINTER 2015

ACKERMAN

Adaptability is a key skill for any photographer – you always have to be ready for anything. Ackerman

is a go-anywhere, do-anything boot, made from a mix of hardwearing buffalo leather and

weatherproof wool or twill canvas that’s the ideal companion for a globetrotting photographer.

£279




[email protected] / 020 7428 8612 / 07703 777 870

AUTUMN WINTER 2015

ULMAN BROWN CAMO

GOODYEAR WELTED

ULMAN BLACK

AUTUMN WINTER 2015

ULMAN

For AW15, we’ve brought the classic American longwing brogue back to the future. The sole is a

superlight commando unit that offers superior grip and suppleness, and is finished with a subtle ridged

texture along the edge that references antique camera equipment.

£229




[email protected] / 020 7428 8612 / 07703 777 870

AUTUMN WINTER 2015

HEPWORTH BLACK / NAVY

GOODYEAR WELTED

BEDFORD BLACK

AUTUMN WINTER 2015

HEPWORTH & BEDFORD

These Derbies are all about embracing contrasts. Hepworth uses both country grain and buffalo

leather for a modest, minimal finish, while Bedford dials up the contrast with asymmetric facings and

quar ter detailing which gives a more striking result.

£229




[email protected] / 020 7428 8612 / 07703 777 870

AUTUMN WINTER 2015

BOXALL BROWN

GOODYWEAR WELTED

BOXALL NAVY

AUTUMN WINTER 2015

BOXALL

You really can’t go wrong with a pair of our brogues. Every season we update our classic styles in fresh materials

and colours, and Boxall’s attractive blend of striking brown calf or rich navy country grain leather and classic brogue detailing

gives it just the right wintry pop of colour and texture.

£229




[email protected] / 020 7428 8612 / 07703 777 870

AUTUMN WINTER 2015

HOAGLAND BURGUNDY

GOODYEAR WELTED

HOAGLAND BLACK

AUTUMN WINTER 2015

HOAGLAND

A sharp longwing brogue, Hoagland is all about the detail. Featuring a rich mix of textures, burnishing

and a contrast heel counter, it’s finished with subtle but distinctive square brogue punching that echoes

the perforations found in camera film stock.

£229




[email protected] / 020 7428 8612 / 07703 777 870

AUTUMN WINTER 2015

PULLEN CHESTNUT

GOODYEAR WELTED

PULLEN NAVY

AUTUMN WINTER 2015

PULLEN

When the first hints of winter appear, we instinctively reach for our trusty brogue boots.

Pullen is our seasonal update, finished in contemporary dark navy or classic rich chestnut country grain leather, it has a studded sole which is guaranteed to keep you on your feet, whatever

winter throws at you.

£259




[email protected] / 020 7428 8612 / 07703 777 870

AUTUMN WINTER 2015

GOODYEAR WELTED

CADOGAN BURGUNDY

SLOAN BROWN

AUTUMN WINTER 2015

CADOGAN & SLOAN

Pulling on a new favourite pair of winter boots is an annual ceremony that we look forward to almost as

much as Christmas. Almost.

That’s why we’ve created our biggest-ever range of boots for AW15, with a wide range of hardwearing sole profiles, rich leather uppers and subtly-detailed features that are sure to make your transition into

the colder months that little bit better.

£259

WINTER BOOTS




[email protected] / 020 7428 8612 / 07703 777 870

AUTUMN WINTER 2015

GOODYEAR WELTED

NOTMAN GREY NELSON BROWN

ROBERTSON BROWN

AUTUMN WINTER 2015

NOTMAN, NELSON, & ROBERTSON

Suede might not be a classic winter material, but the waxed version that we’ve used on the Nelson

boot and Robertson brogue is from specialist manufacturers Stead’s, for extra durability. Notman

takes traditional brogue detailing to prove that classic suede can indeed be winterproof.

Notman & Nelson £259

Robertson £229




[email protected] / 020 7428 8612 / 07703 777 870

AUTUMN WINTER 2015

GOODYEAR WELTED

ALDEBURGH TAN ALDEBURGH NAVY

HESSETT BROWN HASKETON TAN

AUTUMN WINTER 2015

ALDEBURGH, HESSETT & HASKETON

Our classic brogues come in a wide spectrum of details and finishes, but all too often our

sole-searching goes unnoticed.

The debate between elegant leather and practical rubber is neverending, but to that melee we add

Hessett’s extraordinary Tanflex sole. Developed by Claytons of Chesterfield, the sole uses a specially-

treated performance leather that is lightweight, durable and extremely good at resisting water.

Aldeburgh £195Hessett £249

Hasketon £229

SWEENEY CLASSICS




[email protected] / 020 7428 8612 / 07703 777 870

COMPASS COLLECTION

AUTUMN WINTER 2015

Irving Penn“A camera is part Stradivarius, part scalpel.”

Three really is the magic number for Compass this season: combining John Thomas Smith’s 1797 ‘Rule of thirds’ theory of aesthetics and framing of a picture (in short: good things come in thirds), with the physical makeup of a camera body, where the larger central body is

flanked by top and bottom pieces, often in contrasting materials.

Taking inspiration from this blend of influences, Compass is a capsule collection of contemporary, minimal trainers and boots, finished with

contrasting panels of Stead’s leather.

KEY DETAILS

AUTUMN WINTER 2015

COMPASS COLLECTION

INSPIRED BY EQUIPMENT

• Camera-strap detailing on pull tabs• Gimped welts, like camera lens focus dial




[email protected] / 020 7428 8612 / 07703 777 870

AUTUMN WINTER 2015

COMPORTA GREY

COMPORTA TAN

COMPASS COLLECTION

AUTUMN WINTER 2015

COMPORTA

Crafted from a fine Stead’s leather, Comporta is a tactile mix of textures. The sole is subtly ridged to echo camera

equipment, while the upper features a smooth heel counter and a padded collar as well as the waxed leather, and is

finished with a notched rand and vintage-inspired eyelets.

£249




[email protected] / 020 7428 8612 / 07703 777 870

AUTUMN WINTER 2015

LORIGA NAVY

COMPASS COLLECTION

MESTOLA NAVY

AUTUMN WINTER 2015

MESTOLA & LORIGA

Using the same last, leather and detailing as Comporta, Mestola is a different take on the hiker, with a taller collar

and more traditional laces. Loriga is our classic trainer, crafted from a waxed Stead’s leather in a monochrome palette for

a modern, minimal feel.

Mestola £249Loriga £195




[email protected] / 020 7428 8612 / 07703 777 870

AUTUMN WINTER 2015

At Oliver Sweeney, we’re fuelled by our obsession for contemporary menswear and traditional craftsmanship.

Founded in Britain in 1989, we’ve been making shoes great for over 25 years. Taking diverse inspiration from around the world and filtering it through a

British lens, we source the highest quality materials to craft shoes, clothing and accessories that reflect our customers’ individuality, flair and success.

Our obsession with doing things properly star ts with those very customers. Connoisseurs, captains of industry and self-made men, they have been searching

for something different that makes a statement about who they are.Once they discover Oliver Sweeney, they fall in love with the way we do things.

They’re obsessed because they know we are too. From great design to great craftsmanship, great product to great customer service, we’re constantly refining our skills and striving for new ways to take the traditional and make it modern.Our factory in the Italian Marche embodies this process: run for generations by a family of shoemakers, our contemporary British designs are handcrafted with a dash of Mediterranean flair, softening the stiff upper lip of traditional

manufacturing without compromising on quality.

We’re not a heritage brand, but we have an obsession with great craftsmanship. We’re not a fashion brand, but we have an obsession with brilliant design.

At Oliver Sweeney, our obsession is infectious.

BRAND STORY




[email protected] / 020 7428 8612 / 07703 777 870

AUTUMN WINTER 2015

CEO and Cobbler-in-Chief at Oliver Sweeney, Tim Cooper is a third-generation shoemaker who has been in the business for over three

decades. Star ting his shoemaking career in a French shoe factory inAlsace in 1982, Cooper has worked in a wide variety of roles within

the industry ever since.

Today, as Cobbler-in-Chief at Oliver Sweeney, he’s deeply involved in every par t of the running the company, and especially their shoemaking process, from choosing the finest materials to working with the family-run factory

in the Italian Marche region.

Cooper is determined to cherish and evolve the brand’s successful heritage with every shoe they produce, ensuring that every pair is the embodiment of original, British style. Always pushing the rules and always providing an

element of surprise, Cooper is a passionate, charismatic guardian forOliver Sweeney, overseeing successful growth to date and ushering in a new

era of expansion and development that will safeguard the future ofOliver Sweeney and cement its place as a leading British footwear brand.

THE COBBLER-IN-CHIEF




[email protected] / 020 7428 8612 / 07703 777 870

AUTUMN WINTER 2015

Camilla TreharneHead of Brand Creative, Marketing & PR

T: +44 207 428 8612M: +44 779 656 0261

E: [email protected]

Emma LehaneMarketing, PR & Communications Assistant

T: +44 207 428 8617M: +44 770 377 7870

E: [email protected]

CONTACT




[email protected] / 020 7428 8612 / 07703 777 870

AUTUMN WINTER 2015

MANCHESTER

The Avenue, SpinningfieldsManchester, M3 3HF

T: +44 (0)161 834 0086E: [email protected]

WEST END

5 Conduit Street, London, W1S 2XD

T: +44 (0)20 7491 9126 E: [email protected]

STEP INSIDE

CITY

133 Middlesex Street, BishopsgateLondon, E1 7JF


MARYLEBONE

1a Marylebone High St, London, W1U 4NA


LEEDS

Victoria Quarter, 38 - 40 County ArcadeLeeds, LS1 6BH

T: +44 (0)113 242 7864E: [email protected]

COVENT GARDEN

10 Henrietta Street, London, WC2E 8PS

T: +44(0)20 7240 4549E: [email protected]




[email protected] / 020 7428 8612 / 07703 777 870

AUTUMN WINTER 2015

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Documents

Oliver Sweeney AW15 Lookbook