Olivia Doyle International Student Adviser – Employability Tuesday 11 August 2015 Making career connections Networking & personal branding

Olivia DoyleInternational Student Adviser – Employability

Tuesday 11 August 2015

Making career connectionsNetworking & personal branding

Swinburne

SCIENCE | TECHNOLOGY | INNOVATION | BUSINESS | DESIGN

Presenter: Olivia DoyleInternational Student Advisor EmployabilityInternational Student LifeTel 9214 8248Email [email protected]

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mailto:[email protected]

Swinburne

SCIENCE | TECHNOLOGY | INNOVATION | BUSINESS | DESIGN 3

Agenda

Overview of International Student Life employability support

Networking – the essential career skill

Creating a career network

Networking took kit

Networking pitch

Building a personal brand strategy

Swinburne International Student Life: Employability support

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Specialist support for international students aiming to work in partnership with you to develop your employability

Provide professional insights and guidance

Connect you with programs, events and activities to advance your professional career internationally and in Australia

Employability road map – a professional development guide for each stage of your Swinburne student life cycle

More details: www.swinburne.edu.au/student/international/employability

http://www.swinburne.edu.au/student/international/employability

Swinburne International Student Life Employability

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Monthly Employability News

Regular program of employability seminars

Skill seminars

Student appointments

Connections

Networking events

Cross cultural events

Swinburne Industry ConnectionsSpeed Networking Event

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Six leading industry representatives providing insights into:

Australian business environment & culture Employability skills Overview of opportunities in corporate, small / medium business & not

for profit sectors International employment – Asian spotlight Job search strategies

Thursday 20 August4.30 – 6.30 pmStudent Lounge, The George

Drinks & Savouries

Professional business dress

Register www.swin.edu.au/international/employability

(if you register you MUST attend)

http://www.swin.edu.au/international/employability

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Announcing

International Student SKILL DEVELOPMENT

SEMINARS

commencing Semester 2 2015

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Seminars Essential graduate employability skills to build your career Weds 12 August 2.30 – 3.30 pm EN101

Soft skills employers expectTactics to build your skills while you study

Enhancing your performance in work teamsTuesday 25 August 2.30 – 3.30 pm BA702

Strategies for working effectively in teams

Business skills & etiquetteWednesday 9 September 3.30 – 5.30 pm BA201 Navigating the modern workplace

Using emotional intelligence in the workplaceWednesday 23 September 12.30 – 2.30 pm EN313 Strong emotional intelligence is a key to business and career success Interact effectively with others Develop strong relationships Manage conflict Personal motivation

Communication skills for the workplaceThursday 29 October 2.30 – 4.30 pm EN413 Meetings, phone calls, emails and other communications in a professional setting Polish your verbal communication style Contemporary business writing principles

International student employability skill development seminars - FREE

Registrations:www.swinburne.edu.au/student/international/employability /



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International Student Job Club

If you are looking for a part time / casual job or professional employment, join our Job Club to get support, share ideas and network

Come along to our informal fortnightly meetings to:

Find out who is hiring & share job leads Get advice on job search strategies Update your job search tool kit Learn about Swinburne support services Hear from guest speakers Support each other

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Semester 2 Job Club Dates

11.30 – 12.30 am Monday 10 August in BA602

1.30 – 2.30 pm Wednesday 26 August in BA608

1.30 – 2.30 pm Thursday 10 September in BA602

12.30 – 1.30 pm Thursday 24 September in BA605

11.30 - 12.30 pm Tuesday 6 October in BA605

11.30 – 12.30 pm Monday 19 October in BA602

12.30 – 1.30 pm Thursday 5 November in BA606

11.30 – 12.30 pm Tuesday 24 November in BA602

No need to register – just come along

Dates are also on website

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‘International students are too focused on their studies and think about careers and employment too late in the careers lifecycle.’Rob Lawrence, Improving the employment outcomes of international students’ 2013

Swinburne Presentation slides can be accessed at:

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UPDATE LINKhttp://www.swinburne.edu.au/careers/pep

Your professional career starts NOW

http://www.swinburne.edu.au/careers/pep




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Networking – the essential career skill

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Swinburne Why network?

“Networking accounts for about 87% of business in the marketplace, yet many people continue to neglect networking and fail to see it as a vital business and career building skill” Henderson, How to Master Networking

Great way to research industry / positions, get introductions and career advice

Networking can uncover ‘foot-in-the-door’ opportunities: work experience, casual/part-time, temp employment

Demonstrates initiative, drive and a positive attitude

Power to market yourself proactively to the job you want

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Why network?

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University graduates are increasingly finding it difficult to find professional employment

Flat job market Credential inflation International competition

Chance to get ahead of the crowd – cut down your competition

About 70 - 80% of positions are filled without an ad ever reaching the job market

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International students often lack a strong network of contacts to provide industry insights, career tips

and employment contacts

You need to create your own network

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The way a typical employer prefers to fill a job

The way a typical job seeker prefers looking for a job

From within the company

Using their networks

Using an agency

Using an agency

Using their networks

From within the company

Placing a job advertisement

Responding to a job

advertisement

Perspectives on the recruitment process

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“Everyone should build their network before they need it”

Mark Zuckerberg

Facebook Co-Founder

Swinburne Creating a career network

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Allocate some time to basic career planning so you have some clarity about what you are trying to achieve when networking

Networking can assist you clarify your career direction

Incorporate networking in your career development strategies whilst you are at Swinburne – a vital stage in your Swinburne ‘employability road map’ www.swinburne.edu.au/student/international/employability/roadmap

http://www.swinburne.edu.au/student/international/employability/roadmap

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A networking plan is vital as business networking can be a very time-consuming activity

networking planner example

NETWORKING PLAN

What is my aim

Who are my ideal connections

What groups will they come from

What organisations will they come from

How can I help these people

How can I connect with them

What is my professional pitch

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Creating a career networkUniversity

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University Attend employer & industry events on campus

Join / start on campus clubs related to your studies Young Engineers Cyber Security Entrepreneurs Aviation Software Advertising & Marketing Business Society PR Psychology …… and more www.myssaa.com.au/clubs

Lecturers, students, alumni, professional staff

Centre for Career Development

International Student Life – Employability Adviser

http://www.myssaa.com.au/clubs

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Use university assignments to make industry connections via case studies, professional projects, capstone projects, internships

Attend university guest speaker lectures & alumni events – usually have a networking opportunity

Volunteer on campus at career related eventsCentre for Career Development Student ConferencesEmerging Leaders AwardRepresent university at expos

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Creating a career networkProfessional Associations

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Professional associations

Join your professional association & attend events Engineers Australia Australian Human Resources Institute Australian Computer Society Finsia Design Institute of Australia CPA / ACA ….. and many more www.journoz.com/ausproforgs

Attend conferences & seminars / site tours / drinks

Volunteer as a helper in admin / at events / organising committees etc

http://www.journoz.com/ausproforgs

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Creating a career networkPersonal contacts

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Make use of your general contacts

Spread the word that you are looking to meet people in your field

Everybody has contacts

Most people want to help others – esp. students

Consider:

Part time / casual job contacts – head office / customers / contractors

Relatives / family / friends / neighbours

Doctor / dentist / café staff / hairdresser

Social events - parties

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Creating a career networkOn line

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On line opportunities

Good way to make connections with people with similar interests and goals

Can be easier if English is your second language but must ensure your communication is well written

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LinkedIn

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Allows you to communicate directly with contacts you couldn’t have reached without a chain of introductions

Groups function – great way to expand your network – can contact 2nd & 3rd degree connections

Good to become known in the group by making comments / starting new topics / posting items before reaching out to individuals

Tips

Ensure you have a complete profile

Include a professional photo

Ensure your professional headline correctly represents you as a professional

Attend Centre for Career Development training and profile checks

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Other online networking tools

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Select the medium appropriate to your profession:

Facebook About.me/ Enthuse.me

Twitter Vimeo

Blogs Pinterest

You Tube Flickr / Instagram

E portfolios Personal websites

Others??

Build your personal ‘net rep’ but always take care with your on-line security & privacy

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Creating a career networkInformational interviews

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Informational interviews – informal interviews or meetings with people in job / organisations / industries to build your knowledge of the field

Benefits

Get firsthand, relevant information about the realities of working within a particular field, industry or position. This kind of information is not always available online or in print

Find out about career paths you did not know existed

Get tips about how to prepare for and enter a given career

Improve your communication skills and confidence speaking with professionals.

Learn what it’s like to work at a specific organization

Gain knowledge that can help you in writing your resume, interviewing for jobs in the field, and your other job search activities

Initiate a professional relationship and expand your network of contacts in a specific career field; meet people who may forward job leads to you in the future

(Refer to handout)

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Networking in action - TIPS

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Be authentic – be yourself

Networking is reciprocal - the other person may learn as much from you are you do from them

Do some preparation first – be clear abut what you want to discuss

Build rapport by encouraging the other person to talk about themselves (eg background, career path, industry observations, current issues)

Be prepared to talk about yourself – your study, what you’ve enjoyed, your career goals, and what you think are your strengths (professional pitch)

Follow up – think about something to share eg an interesting and relevant article or contact

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Never ask for a job, most people don’t have the power to give you a job

Ask for information (because that’s free!) and 10 - 20 minutes of their time so that you can ask them some pre-prepared questions about their experience of the industry you wish to join

Most people remember what it was like to start in their field and are happy to support new graduates with some guidance

Have a role / task (organiser, hand out drinks etc)

Care with: Body language - eye contact, smile, personal space Time Being too pushy Don’t expect too much – they are one source of information

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I’m from another culture. What is culturally acceptable in a networking situation in Australia?

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Behaviours or expectations in one culture or country may be very different in another

Learn by observation and seek out a mentor who can guide you through some networking situations and give you feedback

Some areas of social contact that can be different include:

Handshaking

Level of eye contact

Facial expressions, smiling

Tone of voice

Physical space between people

Breaking into a conversation or moving away from a conversation

Eating and drinking while talking to someone

Levels of formality and informality and use of humour

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Amount of time spent building rapport

Speaking directly and to the point

Attitude to time and punctuality

Giving and receiving business cards

Protocols about mentioning other people and their information

Attitudes to authority, hierarchy, bureaucracy and self promotion

Attitudes to asking questions or clarifying information

The importance placed on family, region, religion

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Networking summary

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https://www.youtube.com/watch?v=fdkOo9zlyF8



Networking Tool Kit

Swinburne Your professional ‘networking’ pitch

When networking you need a ‘pitch’ to introduce yourself

You need to tailor your pitch to suit the occasion and your goalsEg. job search, business development etc.

Consider:

- Who are you meeting? - What do you want to learn?- What actions do you want to result?- What can you contribute?

In 30 – 60 seconds!

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Your professional pitch

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Your professional pitch needs to quickly communicate what you are qualified to do, and what role / industry you are ideally targeting

Suggested structure:

Your qualifications / how you want to “professionally market” yourself

ie. Currently in the final semester of a Bachelor of Business majoring in Accounting, specializing in ……

What role (title) / industry(ies) are you targeting

ie. Now targeting a xxxxxxxx role within the xxxxxxx sector …

Ideal role function

ie. Ideally collating, analyzing data and communication solutions

Business (or professional) cardIf you don’t have a business card, make your own!

Ensure you include:

• Name

• Contact details – telephone & email

• Qualifications

• Areas of expertise – these should relate to your desired career

Sally Swinburne, B BusTel 0400 080 000

Email: [email protected]

Marketing Expertise Computer SkillsMarket Research Adobe Illustrator

Product Analysis PhotoshopStrategic Planning PublisherProduct Analysis MS Front Page

mailto:[email protected]

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Other items for your networking toolkit

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Professional resume & cover letter

LinkedIn profile

Professional clothing / appearance

Portfolio of relevant work / projects

Blog / website

Certifications

Academic transcript

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Personal Branding Basics

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Personal branding

Personal branding

Personal branding

Branding

So, who are you?

What is your personal brand?

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Personal branding

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- The practice of people marketing themselves and their careers as brands

- Involves creating an asset by defining yourself in a unique manner and ideally creating a memorable impression

- Your brand is shaped by how you present yourself publicly, both offline and online

- Your personal brand is something you have control over, so work on being the image you want others to see

Developing an effective personal networking strategy

What impression do you leave someone with?

How do you want to be remembered?

What is your personal brand?

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Developing your personal brand – key steps

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1 To get clarity - review your personal career plan

What is your professional career objective / personal vision?

> - Go back to career planning basics to clarity what you are targeting

> - Consider your strengths, values, interests, expertise, job market

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2 Network and research to understand best branding options for your target profession and industry

How are others branding themselves?

Consider:

- Managers / executives- Successful industry identities- Colleagues- Personal mentors / role models- Peer group

Consider some of your own initiatives – be entrepreneurial

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3 Plan your brand message!

> What is your brand now? What is your future brand vision?

> What is your edge? What differentiates you?

> Complete a personal SWOT analysis to improve your personal branding:

– - interpersonal skills and personal presence – - knowledge and skills in your area of professional expertise– - on-line presence– - current contact network– - other factors relevant to you / industry

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Graduate branding ideas

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Students can start developing their brand by:

Developing a good reputation as a student:- actively participating in class- effective project group member- strong academic performance

Joining and actively being involved in professional association Building a strong portfolio of work samples

Networking with students and lecturers - 10% will be in leadership positions in 5 years

Extra-curricular activities

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Personal branding final tips!

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It can take between 3 – 5 years to change the perception of your professional positioning in the eyes of others

Remain authentic – link your strategy with your personality - don’t pretend to have a different personality or try to reshape yourself into what you think everyone wants

Keep reflecting, reviewing and maintaining – your personal brand requirements will change over time

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Comments & questions

What will you take away from this session?

What can you do to make career connections while you are at Swinburne?

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Documents

Olivia Doyle International Student Adviser – Employability Tuesday 11 August 2015 Making career connections Networking & personal branding