Slide 1

Presented to:

MAM SANADept: Information Technology (IT)

Presented by:Muhammad UmairMuhammad NabeelAmir MustafaAli HussainEmail:ashir233@gmail.com

Government Post Graduate College Samanabad Faisalabad

Presentation PlanE-CommerceTypes of E-CommerceIntroduction to OLXOverview of OLXAbout the foundersObjectivesAdvertisingCampaignsSWOT AnalysisMarket shareConclusionSource of informationWhat is E-Commerce??Full form is Electronic Commerce.

Buying and selling of good and products over internet.

Effective way of conducting business.

Types of E-CommerceBusiness to Business (B2B)

Business to Consumer (B2C)

Consumer to Consumer (C2C)OLX (On Line eXchange)was founded by Fabrice Grinda and Alec Oxenford in march,2006OLX is present in 105 countries and has more than 100 million unique visitors.

Introduction aboutOLXOne of the worlds biggest free online classified.Unique platform for people to buy or sell items.OLX Pakistan is spread across all the major cities in Pakistan.

OverviewFabrice Grinda

Co-founder of OLX

Internet Entrepreneur & Investor

Graduated from Princeton University in 1996 Alec Oxenford

Co-founder of OLX

An Entrepreneur

Completed MBA in 1997 from Harvard Business School.On one can:

Easily design rich ads with pictures.Control your selling or buying activity in My OLX. Display your ads on your social networking profiles.Access the site from his mobile.

ObjectivesAwareness of the service.Awareness of the brand.Higher Market Share.Beating the competitors and remain at top.

AdvertisingOLX used different advertising techniques to gain popularity among people.

Online media like facebook, google ads etc Marketing Campaigns

Online Media UsedCampaign: Ghar Baithe Kamao

Objective: Things lying ignored in your house may be useful to someone else and can become a profitable means for you to earn some cash by selling them through OLX!.

Campaign: bech de!OLX has started a new campaign namely bech de! in which they released new TV commercials so as to attract more number of fans.

What is s.w.o.t. analysisSWOT analysis is a method for analysing a business, its resources, and its environment.Swot analysisSTRENGTH:

Easy availability of products that the customer needs at good cost .Easily designed website with rich and colourful listings with pictures and videos.We can view OLX in our local language.WEAKNESS:

No assurance of quality. Fraud is possible.Unskilled work force.Not registered in Stock exchange. Transportation is slow.Some people posts fake adsOpportunity:

People who want to buy can buy the products according to their needs.Sellers gets millions of buyers so they can sell products easily & gets good benefit.Jobs are also available.Real estate property is also available.Threats: competitors

Market shareManaged to capture 60% of the online classified market share.Its traffic has grown 55 times in the last 22 monthsCrossed half a billion page views in July 2013OLX mobile apps have exceeded 3.2 million apps downloads in Pakistan.Has OLX achieved its objectives?Bounce Rate decreased from 60% to less than 40%2 to 4 million unique visitors every month as compared to 1 million in 2010Increased social media presence 2.9 million Facebook fans.Managed to be Pakistan`s largest free online classified website.

ConclusionSuccessful campaignsAttracted many usersOutperformed most competitorsHas the ability to be Pakistan No. 1 Online Classified Website

http://designxon.com/advertising/olx-tv-campaign-where-buyers-meet-sellershttp://en.wikipedia.org/wiki/OLX

http://creativeoverflow.net/olx-india-makes-waves-with-tv-ad-campaigns/

http://www.indiantelevision.com/mam/marketing/mam/olxin-launches-a-new-campaign-to-strengthen-its-bech-de-propositionSource of informationThank You