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OLYMPUS JUNE MONTHLY PR COVERAGE
REPORT
TO: Julien Sauvagnargues, Stephanie Sherry, Masanori Sako, Jennifer Coluchi and Susana Mora
CC: Edward de Valle II; Sandra P. Duhamel FROM: Tere Garcia
DATE: July 3, 2014
SUBJECT: June 2014 Monthly Coverage Report
Below please find a comprehensive summary of PR media coverage obtained and activities performed by 3A Worldwide on behalf of Olympus from June 1, 2014 through June 30, 2014.
TOTAL NUMBER OF PRESS CLIPS: 11 TOTAL CIRCULATION: 15,576,324 TOTAL AD VALUE: $111,827.53
PRESS MATERIALS
Created and submitted May monthly report
Update press documents with new updates for use throughout the region including Brazil: Included new key products to the 2014 press kit specialized in Latin America:
o OMD E-M1 o OM-D E-M10 o PEN EPL5 o SP-100 o SH-1 o TG-850 o TG-3
Leverage brand documents that apply to the region, translate when necessary. Translated Tough TG-850 press release into Portuguese
ANGLES PITCHED
Summer: Underwater Selfies o Key Countries: Mexico, Colombia, Peru, Argentina, Brazil and Costa Rica o Tough TG-850
Catch World Cup Fever o Key Countries: Mexico, Colombia, Peru, Argentina, Brazil and Costa Rica o Stylus SH-1
BRAZIL RAMP UP
Participated in weekly calls with Brazil team for brand immersion process
Translated Tough TG-850 press release into Portuguese for Underwater selfie pitch
Drafting AOR (Agency of Record) announcement o To be sent out the first week of July
EVENTS
Tough TG-3 Press Conference in Costa Rica - July 26th, 2014
Launching new product for the first time in Latin America o Pending restaurant and hotel lists from Susana to be able to send final proposal
EXECUTIVE INTERVIEWS
Estrategia y Negocios-Women in Power o To position Susana Mora as industry leader o Pending interview questions/angle pending from reporter
AWARD NOMINATIONS
Nominated and submitted Olympus to the LADA awards 2014: o Best Digital Professional Camera: Olympus OM-D E-M10 o Best Digital Professional Camera: Olympus OM-D E-M1 o Best Digital Semi Professional Camera: Olympus Stylus 1 o Best Digital Active Life Camera: Olympus TG-3 o Best Digital Active Life Camera: Olympus TG-850
SPONSORSHIPS/PARTNERSHIP
GQ/Vogue Brazil o In conversations with marketing team to be able to execute photography workshop and partner with
them
Revista Contrastes Argentina o Only magazine in Argentina specialized in photography o Olympus to partner with Contrastes on their next workshop/event to be held in Argentina, hosting
over 350 photography enthusiasts MEDIA TRAINING
Client has requested both Adrian (Sales Miami) and Arthur (Marketing/Sales Brazil) for media training o Availability and times TBD-upon availability
To Submit proposal in July MISCELLANEOUS
Submitted images and media information to journalists
Reviewing monthly editorial calendars for upcoming opportunities
Established weekly calls with the client with accompanying agendas for each
Revised PR Plan-to be submitted in July o Added Brazil as primary market for 2014 o Reviewed SOW based on new markets-to be submitted in July
SOCIAL MEDIA
Facebook – Zoom Mag Panama –May 30,2014 https://www.facebook.com/zoommag.panama/photos/a.408369695897520.91320.404707122930444/670236033044217/?type=1
UPCOMING COVERAGE
El Economista-Print-Central America-Julio 2014
La Nacion-Costa Rica-Julio 2014
Playboy-Print-Mexico-August 2014
Flash-Print-Costa Rica-Julio 2014
Estrategia y Negiocio-August 2014
PRESS COVERAGE GRID
JUNE 2014 EDITORIAL COVERAGE GRID
DATE OUTLET
TYPE OUTLET HEADLINE MARKET CIRCULATION PR VALUE
June 2014
MAGAZINE Watt Techno la copa 2.0 Argentina 25,000 $27,100.00
June 14,2014
MAGAZINE Nueva Selfie bajo el agua Colombia 500,000 $25,630.00
June 2014
NEWSPAPER El Universal Explosion de estilo Mexico 86,281 $20,320.00
April 19,2014
ONLINE Tecnologiaconmario.wordpress.com
Nuevas cámaras Olympus SH-1 y Stylus TOUGH TG-3
Mexico 1,735,753 $4,236.78
June 2,2014
ONLINE Unicas.pe Los mejores selfies bajo el agua con Olympus
Peru 1,112,692 $4,069.21
June 10,2014
ONLINE Lada.cioal.com Olympus, Patrocinador Oficial de Lada 2013
Latin America
120,701 $5,365.19
June 24,2014
ONLINE Channelnewsperu.com
Olympus presenta la STYLUS SH-1
Peru 3,170,113 $4,365.89
June 25,2014
ONLINE Oceandrive.com.ve Olympus Stylus SH-1 Venezuela 658,034 $7,635.89
June 25,2014
ONLINE Generaccion.com
OLYMPUS STYLUS® SH-1 la primera cámara compacta del mundo con estabilización mecánica de imagen de 5 ejes
Peru 50,095 $4,196.78
June 25,2014
ONLINE Jcmagazine.com Capturar en este mundial con la Olympus Stylus SH-1
Peru 344,797 $3,450.99
June 26,2014
ONLINE Zafari.cl
Olympus Stylus® SH-1 La primera cámara compacta del mundo con estabilización mecánica de imagen de 5 ejes
Chile 7,772,858 $5,456.80
Total Reach:
15,576,324 $111,827.53
*Please note that all clips are included as an addendum to this PR Report
OLYMPUS PRESS COVERAGE ADDENDUM
JUNE 1, 2014 – JUNE 30, 2014
June 2014 UMV: 25,000
June 2014 UMV: 25,000
June 2014 UMV: 25,000
June 14, 2014 Circulation: 500,000
June 14, 2014 Circulation: 500,000
June, 2014 Circulation: 86,281
April 19, 2014 UMV: 1,735,753
April 19, 2014 UMV: 1,735,753
April 19, 2014 UMV: 1,735,753
April 19, 2014 UMV: 1,735,753
June 2, 2014 UMV: 1,112,692
June 2, 2014 UMV: 1,112,692
June 10, 2014 UMV: 120,701
June 10, 2014 UMV: 120,701
June 24, 2014 UMV: 3,170,113
June 24, 2014 UMV: 3,170,113
June 25, 2014 UMV: 658,034
June 25, 2014 UMV: 658,034
June 25, 2014 UMV: 50,095
June 25, 2014 UMV: 50,095
June 25, 2014 UMV: 50,095
June 25, 2014 UMV: 50,095
June 25, 2014 UMV: 344,797
June 25, 2014 UMV: 344,797
June 25, 2014 UMV: 344,797
