ommunications

strategy through 2005

C

Strategy

Verbal and visual identity Integrate defined messaging Leverage centralized capabilities Stay on plan

Audiences

Alumni College Boards AACSB Deans Media – Public Prospective Students Corporate Partners

Current Students Parents Development Friends Recruiters Faculty & Emeriti Campus & College Professional Org’s

Positioning

Reputation:: research, faculty, academics Accountancy:: ranking Faculty:: world-class Access:: to UIUC Tech & Engineering Alumni:: Chicago 20K

Messaging

“The College is a recognized worldwide leader in many fields of business

knowledge, including accountancy, finance, marketing and management.”

Messaging

“The College shares its status as a top tier school with the finest educational

institutions in the world.”

Messaging

“An ILLINOIS degree is a smart investment positively impacting a graduate’s career.”

Messaging

“Our curriculum is innovative, and is strengthened with emphasis on interdisciplinary topics such as

technology management, globalization and entrepreneurship.”

Messaging

“The College values innovation in research, teaching and learning methods.”

Messaging

“Long the leader in business education in Illinois, the College is expanding its

presence in the Chicago market to better serve the business community and

professionals who want to advance their business knowledge and competencies.”

Messaging

“Businesses depend greatly on ILLINOIS for talented professionals and research.”

Publications:: Quality, frequency, synergy

Perspectives

Publications:: Quality, frequency, synergy

Perspectives Alumni News & Notes

Publications:: Quality, frequency, synergy

Perspectives Alumni News & Notes Dean’s Communiqué

Publications:: Quality, frequency, synergy

Perspectives Alumni News & Notes Dean’s Communiqué eNewsletter

Publications:: Quality, frequency, synergy

Perspectives Alumni News & Notes Dean’s Communiqué eNewsletter Website

New Tactical Projects

Redesign College website Website templates for programs Video: College, Undergrad, EMBA

Speakers Bureau National media placement Contact data management Networking

Marketing

Graduate program marketingStrategy developmentFrameworks for collateral & communications Ideas to products

Advertising

Verbal Identity

College of Business

…at ILLINOIS Messaging Pride-building brand

Visual Identity

Questions?