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OMNICHANNEL MARKETING
Contents• About AOPEN• Success Stories• Omnichannel Marketing + OpenSign™ Products + Screener™ + Publisher + OpenSign 10S + OpenSign 19M + OpenSign 42L• + OpenSign Mini + OpenSign MiniPro
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AOPEN Inc., founded in1996, isheadquartered inTaiwanwithoffices inAmerica,Europe,AsiaandthePacific.AOPENhasmorethan17yearsofIThardwaremanufacturingexperiencealongwithkeeninsightsintoITindustrytrendsthathelpdrivethegrowthofAOPEN.Astheleading manufacturer of digital signage hardware solutions worldwide, AOPEN continues to expanditsproductsandservicesfordigitalsignageandotherverticalapplicationmarkets.Within-depthmarketknowledge,AOPENcanofferadvice forcompletedigitalsignageplatformsolutions.AOPENhascultivatedasophisticatedecosystemofpremiumsolutionproviderstoofferitssolutionsviaitsvalueaddedchannelnetworktothemarket.
Wenowuseourexpertiseandtechnologytotransformhighlytechnicalproductsintoeasy-to-use, accessible digital communications solutions to support integrators, partners and end customers.
Whetheryourbusinessoperatesinhealthcare,hospitality,transportation,securityoreducation;AOPENsolutionswillenableyoutoturnconceptsintoreality.
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Bunnings
Making choices easier
GWA is Australia’s foremost designer,manufacturer, importer and distributor of domestic and commercial bathroom and kitchen products.
GWA’sobjectivewastobeabletocommunicatetheirrangeoftoiletsacrossbig-boxretailerstoresinainnovative,interactiveandmeasurableway. Informative displayGWAapproachedAOPENtodesignanddevelopan interactiveand informativedigitalsolutionfortheir storescustomers.Theywere looking foraplatformthatwouldprovideinspirationandadviceontheirextensiverangeoftoilets.
Making the right decisionInsuchalargeretailspace,withstaffconstantlymovingaboutthestore,GWAwantedtobeableprovide that further level of assistance to itscustomerswhowereunsureofwhatproducttheyrequired.
Content updates on demandUtilising the OpenSign™ platform and AOPEN hardware,thetoiletselectorsarealwayscurrent,constantly cheaper, and more adaptable thananybrochure,andhavetheabilitytoevolveandintegratewithothersystemsovertime.
Measuring consumer behaviorTheinteractiveunitsareequippedwiththelatestproductofferingsofGWA’s topselling toilets, atoiletinspirationgallery,andinstructionalvideos.Themonitorsarealsofittedwithsensorrecognitiontomonitorvitalengagementlevelsandconversionrates. The sensors are able to recognize passers-byandadjustcontentdependingontheirviewingsituation.
GWAisnowabletopresent itsrangeoftoilets,across big-box retailer Bunnings’ stores, tocustomers in an innovative, interactive andmeasurableway.
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Bedshed
Creating a new retail dimension
Bedshed, a bedding and bedroom furniturespecialist in Australia, is one retailer keen to ridethenewtechnologywaveofdigital in-storecommunications.
Digital retail revolutionBedshed wanted to deliver an even greaterin-store experience, driving sales as well aslearning more about its customers. Therefore the companystartedtolookforatechnologydrivensolution to reinforce their multichannel marketing communications strategy online and offline in-store. The solutionAfter extensive consultation, a solution wasdesigned to run on internet-enabled touch screen kiosks provided byAOPENusing theOpenSignplatform.Theproject took just sixmonths fromsign off to implementation, with all parties collaboratingcloselyonthesetupanddesign.
A wishlistThe resulting kiosks provide shoppers witheverything from product catalogues to a virtualwishlist, enabling them to develop customisedPDF brochures of their desired products.
One interesting challenge Bedshed hadencountered was that many customers weredelayingpurchasedecisionsbecausetheirpartnerwasn’tinthestorewiththem.Again,technologysteppedintofixtheissue.
Bright futureGavin Culmsee, COO Bedshed, explains: “Thetouchscreen kiosks enable customers to create a personalized brochure of their preferred products and email it to their partner for an immediate and collaborative purchasing decision. What we’reseeingnowisafasterconversiontosalesinthetwo stores that offer the digital kiosks.”
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Interactive content delivered to touch screens in-store.AOPENoffersarangeofinteractivetouchdisplayswithAndroid based players including a web based CMS tomanagethesignagedisplaysin-store.Rangingfrom10”to65”displays,designedforretailpurposesthankstoit’sappealing characteristics.
• Worksinonlineandofflinemode• ConnecttoexistingCMSsystemtousefamiliarsetupfor
content creation• Remotedevicemonitoring&management• GoogleAnalyticstogaininsightinconsumerbehavior• Applicationislockeddown:
+Onlyrunsthecontentyouwishtoshow +Systemissafeandsecure:customerscannotenterdevicemenuorchangesettings
Omnichannel Marketing
OpenSign™isaninteractivedigitalmarketingandsignageplatform built for retailers to tackle the challenges and costs of operating and maintaining a digital signage network. Extend your online conversations to in-storebyunifyingtheweb,mobileassetsandtheretailfloortocreatenewhighlytargetedexperiencesforshoppers.
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OpenSign™ Products+BasedonAOPENhardware+Displaysrangefrom10”to65”+ Custom Android OS+ Pre-installed with Screener™+Optionalcontentmanagementsystem: + OpenSign Publisher +OrconnectiontoownexistingwebCMS
OpenSign™ is a fully-featured and globallysupported web content management system(CMS); delivering websites, email marketing,e-commerce and digital signage networks from oneeasy-to-useproduct.
Ideal for retailers or agencies
Ideal for customers with existing web CMSScreener™isaworld-firstinturningcosteffectiveAndroid® touch-screen displays into an easily-managed digitalsignage network using yourcontentmanagementsystem.
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Screener™ Using Screener marketing departments can choose to leverage their existing CMS or the OpenSignpublisher CMS to connect to the Screener app and transformitintoasignagesystemforin-store. Screenerprovidesamanagementtool toschedulecontent at a certain time of day; remote devicemonitoring toseewhether thedisplaysare turnedonoroff;accesstoe-commerceandsocialmedia;integrated real-timeanalyticsand thepossibility toplaycontentinofflinemode.
Atransparentweblayerprovidestheenhanceddisplayofwebcontent.Benefitsinclude: +Web-friendly;re-purposeexistingwebassets+LeveragethebenefitsofHTML5+Enhancedfunctionalitytoconnectwithreal-world/physicaldevices+Flexibleandcustomizable+ API integration
HTML Layer Application LayerA suite of custom applications installed on the hardware to drivecontentanddevices.Benefitsinclude: +OTA(over-the-air)updates+ Peripherals management+Devicehealth&diagnostics+ Power management (Slumber)+Store&Forward+Offline-playmode
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OpenSigngivesyouaccesstoworldclass,advancedandaffordableAndroidbaseddevices.Besidesarangeoftouchscreensolutions,arangeofmediaplayersisavailable:
OpenSign Mini OpenSign Mini Pro
Customers that are looking to connect to social media, a backend webshop database, email functionality or other online applications canintegrate this into the system via an API usingtheirownexistingCMSwithScreenerorthiscanbe built into the OpenSign CMS on demand.
OpenSign™ Players
PublisherThissystemgivesmarketeersorcreativeagenciesa HTML template editor to very easily create andeditOpenSign™Templatestopublishyoursignagecontent.ThepackageincludesfiveHTMLtemplatesthatareincludedwhenyoupurchasethecompleteOpenSign package.
The templates provide a user with the tools theyneedtocreateinteractivetouchcontentthatcanbepublishedtoanyscreenthatisconnectedandthatcan be managed from a single location.
Application Integration
*Fordetailedspecificationsseepage14&15
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OpenSign 10SWith its sleek design and rugged features this10” buttonless tablet is purposely built for aretail environment. It has a custom designedAndroid OS making it the utmost safe and secure solution to be operated by an end-user.
+Intuitiveandrecognizabledesign+Idealfordeploymentattheproductshelf+ The small screen makes it ideal for personal 1-on-1 interaction+ Safe and secure solution+Tabletholderandmountingsolutionsavailable
Technical Information
Panel Size (inch) 9,7” with CPT Touch
Aspect Ratio 4:3
Resolution 1024x768
Brightness (nits) 270
CPU Cortex A9 DualCore 1.5 GHZ
OS Android 4.0
Memory DDRIII 1GB
Flash 4GB
Storage Micro SD
Hardware Keys Power, Vol+, Vol-
Sensor Gravity, Light, Gyro
Battery 6000mAh (3.7V)
WLAN 802,11 b/g/n
Power Adapter 10W, 5VDC/2A Adapter
General Information
3G Yes (Optional)
Wi-Fi 802,11 b/g/n
Bluetooth V4.0 of 1,2,3 Mbps
NFC Not Supported
Camera (front) 0,3 Mega Pixel
Camera (back) 2,0 Mega Pixel
USB USB 2.0 x1
HDMI Mini HDMI
Speaker x2 (1W)
Microphone x1
Dimension (mm) 244,3x195,7x1
Weight 650g
Enclosure Material Plastic
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OpenSign 19MDesigned with beauty and retail in mind, thisinteractivesolutionisthethinnest19”touchsolutionin the market. With a depth of only 30mm thissolution can be placed anywherewithin the storewithout taking much space. The capacitive touchallowsfortheultimateinteractiveexperience. + Sleek and fashionable design with edge-to-edge glass +Highqualitycapacitivetouchfunctionality+Fastandpowerfulsystem+Multiplemountingoptionsavailable(includesbracketforeasydeployment)
Technical Information
Panel Size (inch) 18.5” with PCT Touch
Aspect Ratio 16:9
Resolution 1024x768
Brightness (nits) 250
CPU Intel® B980 socket 988
Chipset Intel® QM77
Memory Supports SO-DIMM DDRIII x2 (Max 8G) Default 4G x1
Graphics Integrated Intel® CPU (GMA HD Graphics series)
LAN Intel® LAN W82579LM
Audio Realtek ALC886
Mini-Card slot x2 (Optinal: Wi-FI, Digital TV tuner card, 3G Module)
Storage Default 320G 2.5” SATA HDD Optional SSD 64G 2.5” SATA
WLAN 802,11 b/g/n
Power Adapter 120W, 19,5VDC Adapter
General Information
Front Panel
+ Supports 10 point touch (PCT Multitouch) + Surface Pencil Hardness = 7H per ASTM D 3363
+ IP54 Liquid & Dust Proof + Durability: Pen Hitting -> more than 20,000,000
times (loading 180g)
Wi-Fi 802,11 b/g/n
Bluetooth V4.0 of 1,2,3 Mbps
NFC Not Supported
RS232 Port x2 (option Power 12V/5V/1A, default disable)
USB 2.0 x2 (private support 5V/2A/Port)
USB 3.0 x2 (private support 5V/2A/Port)
HDMI Output Connector x1
Line Out x1
Mic In x1
Dimension (mm) 454x290x30
Weight 4,7kg
Enclosure Material Steel
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OpenSign 42LThis42“touchsystemisidealformakingabigimpactinyourretailenvironment.Allowmultipleuserstoengageintheinteractiveexperienceatonce.Communicateyourmessageandshowmultiple products and applications at the same time. +Easyintegrationintoshopfurnitureortotems + Peak consumer interest from across large distancesthankstotheimpressivescreensize+ Engage multiple users at once +Provideavarietyofinformationandchoicesona single screen
Technical Information
Panel Size (inch) 42”
Aspect Ratio 16:9
Resolution 1920x1080
Brightness (nits) 500
View Angle 178/178
Contrast Ratio 3500:1
Response Time 8ms
IR Touch (by USB) 4mm tempered glass
AC Input 100~240AC; 200W Max (AC output 150W not included)
AC Output 100~240AC \ 1,5A (Max); 150W Max
Operating Temperature 0-40º
Storage Temperature -20-60º
Humidity 80% R.H. Max
General Information
Zoom and shrink scaling (all resolution from VGA to SXGA)
Auto Detection/Auto calibration, Scaling
OSD Support
Keypad Control/IR Remote Control
Thermal alarm and auto protection
D-sub (VGA) in x2
HDMI x2
Speaker x2 (8W)
RS232 in/out x1/x1
Dimension (mm) 1035x625x129 mm
Weight 39,1kg
Mounting Wall Mount (VESA FDMI): 400x300/400x200
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Storage 2.5" SATA II HDD x1 mSATA x1
CPU Thermal Module AOPEN Thermal Module
Noise (idle mode) 27dB
WatchDog Timer 1 ~ 255 SEC./ min
Adapter 65W (19V, 3.42A) AC Adapter
Input Voltage AC 100 ~ 240V/DC 12/19V
EnvironmentMTBF 40,000hrs
Operating Temperature 0 ~50ºC (32 ~ 122ºF)
Storage Temperature -30 ~ 60ºC (-22 ~ 140ºF)
Relative Humidity 90% RH (40ºC non-Condensing)
Operating Vibration 0.5Grms, Random, 10 ~ 500Hz, X,Y,Z 3Axes, 0.5hr/Axis
Non-Operating Vibration 2Grms, Random, 10 ~ 300Hz, X,Y,Z 3Axes, 1hr/Axis
Operating Shock 8G, Half sine, 11ms duration
Non-Operating Shock 50G, Half sine, 11ms duration
Model name OpenSign MiniFeature DX11 / AMD Radeon HD 6320
Housing Material SECC t=0.8mm
Dimension W x H x D (mm) 166 x 48 x 157mm
Weight (Kg/Pound) 1.1 kgs / 2.42 lbs (N.W.)
CPU
Socket BGA
TypeAMD Embedded G-series CPU
T56N (1.65GHz), Dual Core, TDP 18W (C0 version)
Chipset Hudson E1 (A55E)
Memory
Channels Single Channel
Type DDRIII SO-DIMM x 2
Speed Grade 1066Mbps (B0 version)1333Mbps (C0 version)
Max Memory 8G
Graphics Chip AMD Radeon HD 6310 (B0 version)
AudioType Realtek HD Audio Codec ALC662
Channels Stereo / 5.1 CH with HDMI
LAN 10/100/1000Mbps WOL/PXE
Power Button COM LANTV Tuner or Wireless Antenna Holes
Speaker Out
Mic InUSB 3.0 x2
DVI/VGA (+ Converter)
DC 12/19V
Kensington lock hole
USB 2.0 x2
USB 2.0 x2
OpenSign MiniPremierAMDbasedsystemSpeciallydesignedfortheDigitalSignageindustryasacosteffectiveandgraphicallystrongmediaplayer.AsthefirstAMDbasedmediaplayerintheDigitalEnginerange,thisplayeroffershighperformanceFullHD1080contentplaybackandmultidisplaycapabilities
GFX CPU
Display Port
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Model name OpenSign MiniPro
Feature Supports 2nd and 3rd generation Intel® Core™
Housing Material SECC t=0.8 mm
Dimension W x H x D (mm) 166 x 48 x 157 mm
Weight(Kg/Pound) 1.03 kg/2.27 pound (N.W.)
CPU
Socket RPGA988B
TypeSupports 2nd and 3rd generation
Intel® Core™ i3, i5, i7 mobile processor TDP≤35W
Chipset Intel® QM67 Chipset
Memory
Channels Dual Channel
Type DDRIII SO-DIMM x 2
DDR 1066/1333
Max Memory 16G (depending on OS)
Graphics Chip HD3000/4000
AudioType Realtek HD Audio Codec ALC662
Channels Stereo/5.1 CH with HDMI
LAN 10/100/1000Mbps WOL/PXE
Storage2.5” SATA III HDD x1
Slim ODD x1 mSATA x1
Expansion Mini Card Slot Full size x 1, half size x 1
CPU Thermal Noise (idle mode) 27dB
WatchDog Timer 1 ~ 255 SEC./min
Adapter 90W (20V, 4.5A) AC Adapter
Input Voltage AC 100 ~ 240V/DC 12V/20V
Environment
MTBF 40,000hrs
Operating Temperature 0 ~ 50ºC (32 ~ 122ºF)
Storage Temperature -30 ~ 60ºC (-22 ~ 140ºF)
Relative Humidity 95% RH (50ºC non-Condensing)
Operating Vibration0.5Gms, Random, 10 ~ 500Hz,X,Y,Z
3Axes, 0.5hr/Axis
Non-Operating Vibration 2Gms, Random, 10 ~ 300Hz,X,Y,Z 3Axes, 1hr/Axis
Operating Shock 8G, Half sine, 11ms duration
Non-Operating Shock 50G, Half sine, 11ms duration
USB2.0 x2 COM port Antenna Holes
USB 3.0 x2LANDisplayportDC 12/20V
Speaker Out
Microphone In
Kensington Lock Hole
Power Button
DVI-I/VGA (+ Converter)
OpenSign MiniProStunning PerformanceWiththegrowingdemandfordynamicinteractiveappssuchasvideoconferencing,socialmedia,interactivemenuboards,kiosks,HDmoviesandmanymorepowerful,contentheavyapplications,theDE67-HA(I)allowsyoutostayaheadofthecurve.Aimedatthosewiththemostdemandingmultimediaandcomputationalworkloads, theDE67-HAIprovidesstunningperformanceandrazorsharpgraphicstointensifythecomputingexperience.
GFX CPU
AOPEN America
2890 Zanker Road, Suite 101 San Jose, CA 95134 USA
Tel:(+1)408-586-1201
AOPEN Asia & Pacific
No.68, Ruiguang Rd. Neihu DistrictTaipei, 114, Taiwan
Tel:(+886)277101195
AOPEN Europe
Stadionlaan 151-153 5246 JT ‘s-HertogenboschThe Netherlands
Tel:(+31)736466400
AOPEN China
NO. 1698, Yishan Road, 301Room,XingDiBuilding, Shanghai, China
Tel:(+86)2162258622
AOPEN Australia & New Zealand
Level6,100AlbertRoad South Melbourne, Victoria 32506, Australia
Tel:+(61)396866009
AOPEN Japan
3F,Imai-Building3-2-14, SotokandaChiyoda-ku,Tokyo 101-0021 Japan
Tel:(+81352981668