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A Safe Shoulder To LeanOn
E . L . Y A G E N C Y
125,000
4 , 4 4 7
E.L.Y AgencyOur Team
Ema RossiExternal Affairs
Lora SorianoStrategic Planner
Yige JiangFinance Director
P R E V I E W
Research
Campaign Plan
Recommendations
Location
Sector
Funding Cuts
Challenges
Awareness
K P I ' s
Digital Marketing Performance Tracking
Social Media Growth
High Medium Low
B U D G E T
C O N S U M E R I N S I G H T S
Generation X is the forgotten generation
1
C O N S U M E R I N S I G H T S
Generation X is responsible, realistic and
technologically savvy
2
K E YF I N D I N G S
Responsability
Job Stability
Authenticity
Consumes Online Content
C O N S U M E R I N S I G H T S
Generation X’s major concerns and
values are centered around health,
future and finances.
3
O V E R V I E W
20 % Health WakeUp
57% Health Conscious
Generation X
Target Audience
A N G E L A
Accounting Manager
BBA
Age: 41
Salary: $93,000
Commuter
Married
Medium Firm
For socially responsible professionals who want to learn more aboutgiving back and getting involved in their local communities, A Safe
Haven’s holistic approach to homelessness is a metricsbackedsolution to break the cycle of homelessness and chronic addiction.
Unlike other homeless shelters and government agencies that tend tobe singleminded and shortterm in their goals, A Safe Haven’s solution
starts with longterm selfsustainability and dignity in mind.
P O S I T I O N I N G S T A T E M E N T
C E N T R A L C O M M U N I C A T I O N SP L A T F O R M
Strategic
Ownable
Emotive
A Safe Shoulder To Lean On
S T R A T E G I E S& T A C T I C S
Public Relations
Publicity Stunt
Press Release
Features on Podcasts
Leverage Social Media
Platform Specific Content
Publicity Stunt
P R E S SR E L E A S E
P O D C A S T
Publicity Stunt
Infographics
R E C O M M E N D A T I O N S
Marketing & Advertising
Budget
Paid Digital Advertising
Upgrade A Safe Haven
Cards
A Safe Shoulder To LeanOn
Q&A
E . L . Y A G E N C Y
