THE ON-DEMANDWORKFORCE

Zee Abbas Co-Founder / Op-Director

Premier Search & Resourcing

INTRODUCTION

From delivery, transportation and household errands, to professional services and consulting,

the on-demand economy is changing the way people consume goods and services.

It is also changing the way people work. our Research forecast that the number of

people working on-demand jobs will grow substantially in coming years.

we believe that this is a once in a generation opportunity to empower the future of work

and a new face of business like yours.

We also believe that doing so will require a new mindset and most importantly, a deep and objective

understanding of the aspirations, motivations and pain points of those choosing on-demand jobs.

Who are they? Why did they choose this work? How satisfied are they? What are their pain points?

What do they want?

To answer these questions, we embarked on a research project in in 2014 with Kantar.

Our research found almost every SME and corporate business needs on-demand workers from time to time.

Due to uncertain economic climate in UK and Mainland Europe, we came to a conclusion that on-demand

workforce will increase bringing new life to ageing consultancy sector in UK.

1

8 KEY FINDINGS

The majority of on-demand economy providers are part-timers.

The primary reasons they work in the on-demand economy is to earn more money and to have greater work flexibility, control and autonomy.

Most on-demand economy providers are satisfied with their work.

Most on-demand economy providers plan to continue working with their on-demand economy partner.

Many on-demand economy providers are small business owners

The biggest challenges on-demand economy providers face are getting enough work and a lack of predictable income.

On-demand economy providers earn, on average, 22% of their household’s income through on-demand economy work.

The on-demand economy workforce skews young, but 18% are 55 or older. On-demand economy providers are also more diverse than the overallworkforce.

Definitions:On-demand economy providers - Individualswho work via an on-demand economy partner.On-demand economy partners - Companieswho provide a platform for on-demand work.

Methodology:Survey of 4,622 providers who find workopportunities via the different platforms

Results weighted to reflect the proportion of

providers in each of the following segments:

• Venue and field Sales

• Online Talent Marketplace

• Adhoc or contract hire

The weights were developed based on theresults from a separate, national survey ofon-demand economy providers.

2

THE MAJORITY OF ON-DEMAND ECONOMYPROVIDERS ARE PART-TIMERS

On-demand economy providers report working an average of 40.4 hours per week with

about 12 hours per week working for their primary on-demand economy partner

Works for more than one platform

33%

43%

of on-demand economy

providers have either a

traditional full-time job (29%)

or part-time job (14%)

Has their own business

39%

Cares for family members

19%

Full or part-time students

11%

Primary on-demand economy partner company is their sole source of income

5%

3

ON-DEMAND WORK IS ONE OFMANY INCOME STREAMSThe average on-demand worker relies on three different income streams.

Top Sources of side-income

34%

24%

19%

9%

6%

5%

2%

1%

On-Demand work

Traditional full-time job

Independent contractor / consultant / freelancer

Run own business / no employees

Traditional part-time job

Run own business / at least one employee or partner

Sell goods in online marketplaces

Temporary or talent agency

4

REASONS PROVIDERS WORKIN THE ON-DEMAND ECONOMY

63%The primary reason is to earn more

money / supplemental income.

Other Top Reasons

Other Reasons

46%

35%

32%

To create andcontrol my schedule

32%

19%To be my own boss

17%

For greater work / 11%life flexibility

Wanted to try something new

For income while I look for other work

To gain skills to advance my career

Inability to find a job

5

SATISFACTION AND RELATED ATTITUDES

On-Demand Economy Providers’ Level of Satisfaction With Their On-Demand Job

Highly Satisfied

54%

91%

Satisfied Dissatisfied

16% 7%

like controlling decisions about where, when and how they work

6

SATISFACTION AND RELATED ATTITUDES

On-demand economy providers report being happier and enjoying the social

opportunities the on-demand economy provides. They also report more of their

friends are starting their own businesses and/or working in the on-demand economy.

Strongly / Somewhat agree Neutral Strongly / Somewhat disagree

I am happier because I’m with an on-demand economy partner

63% 28% 9%

I enjoy the social opportunities that working withan on-demand economy partner offers

58% 28% 14%

! More of my friends are working independentlyor starting their own businesses than in the past

36% 34% 30%

7

FUTURE PLANS

Will on-demand economy providers continue working with their primary

on-demand economy partner 12 months from now?

Definitely

47%

81%

Probably Might / might not Probably not

34% 15% 3%

plan to continue working with their primary on-demand economy partner

8

MANY ON-DEMAND ECONOMY PROVIDERS OWNOR PLAN TO BUILD A SMALL BUSINESS

Being the Boss

Strongly / Somewhat agree Neutral

I always wanted to be my own boss

74%

I do not like having to answer to a boss

54%

Strongly / Somewhat disagree

18% 7%

30% 16%

Own their own small business

39%

Want to be their own boss

I will not go back to relying solely on a traditional job

50% 25% 25%32%

Previous employers have not recognized the value I offered

48% 25% 27%

I would rather have a traditional job than be my own boss Want to build a business

13% 23% 64%

24%

9

ON-DEMAND PROVIDER CHALLENGES

Top challenges:

Getting enough work

57%

Unpredictable income

50%

Unfair Pay

41%

Lack of job security

22%

Understanding tax and legal obligations

20%

Lack of benefits / health insurance

19%

!

!

10

ON-DEMAND PROVIDER INCOME

Average gross income from an on-demand

economy job over past 12 months is £12,900 per person.

!

22%Average percentage of household incomegenerated by on-demand work

Reported hourly earnings ranged from £8.0 to £9.50 with an average of

£ £ £

11

£

£

£312 per week

ON-DEMAND ECONOMY PROVIDER DEMOGRAPHICS

Gender

Men 66% Women 34%

Marital Status

Married

46%Not married and not living w/partner

24%Not married, but living w/partner

12%Divorced

9%Separated

2%Widowed

1%

64% 12% 10% 7% 11%

Age

25 Average (years) 38 Median (years)

Millennials:

39%Gen X:

36%Baby Boomers

24%Seniors:

1%

Education

High school or less

1%High school degree / GED

9%Some college or 2-year degree

36%4-year college degree

31%Graduate or professional degree

20%Other

2%

12

British Citizens --------------- > EU workers and other ethnic minorities

CONCLUSION

The on-demand economy is accelerating a move toward self-employment and is having atransformative effect on our economy.

We need to empower people to take advantage of the positive opportunities that the

on-demand economy provides. We need to build new tools and supports to deliver stabilityfor the growing self-employed workforce.

It’s time to look ahead with an informed and productive discussion about an efficient strategy and planning togenerate more revenue for businesses which eventually generates more employment.