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Melodye Lorrayne and www.MelodyesMarketingMastery.com
Present
The Essential Newbie’s Guide
On
How To Start
An Online Business
A Quick Start Check List
Melodye Lorrayne and www.MelodyesMarketingMastery.com
The Newbie Marketer’s Guide to Getting Started Online Fast & Easy 2
Table of Contents
Introduction ............................................................................................... 3
Online Business Models ............................................................................. 4
Domain Registration .................................................................................. 5
Web Hosting .............................................................................................. 6
Content Is King ........................................................................................... 7
Choose Your Offers To Promote ................................................................ 8
Marketing ................................................................................................ 10
List Building ............................................................................................. 11
More Resources ....................................................................................... 12
Super Fast Way to Earn $150-300/Day .................................................... 13
Melodye Lorrayne and www.MelodyesMarketingMastery.com
The Newbie Marketer’s Guide to Getting Started Online Fast & Easy 3
Introduction
Somewhere between 90% and 95% of businesses supposedly fail in the
first few years. The vast majority of those fail in their very first year. Why
is this? Are the owners lacking basic knowledge? Quite possibly, yes.
Many people who decide to start a business jump in with little or no
knowledge of business operation. They don’t fully understand their
chosen field, and they have no idea where to start. They’re basically flying
blind in a war zone!
If you want your business to succeed, you must start with a solid
foundation. You need to have the basic knowledge of business operation
before you begin, otherwise your odds of success will be very low.
In this report, I’m going to teach you the basics of setting up a profitable
online business from start to finish. By the time you finish reading this
report, you will be armed with the knowledge you need to get started,
and you will increase your chance of success tremendously!
So let’s get started!
Melodye Lorrayne and www.MelodyesMarketingMastery.com
The Newbie Marketer’s Guide to Getting Started Online Fast & Easy 4
Online Business Models
There are many profitable business models to choose from for an online
business. You could sell physical products like shoes or toys, or digital
products like downloadable videos and eBooks. You could create your
own products, or you could promote products created by others as an
affiliate.
The very first step in creating a profitable online business is to settle on
your business model. Be sure to choose one you’re certain you will be
happy with, because you will need to stick with it.
One of the major reasons people fail to make money online is because
they skip around from business to business, looking for the “magic bullet”
that will make them the most money, or that will make them money
faster. There is no magic bullet. Almost any online business model has the
potential to make you a lot of money – if you stick with it!
If you’re not sure where to start, I recommend starting as an affiliate and
promoting someone else’s products. This is widely known to be the
fastest and easiest way to get started online. That is what we will focus on
here.
Melodye Lorrayne and www.MelodyesMarketingMastery.com
The Newbie Marketer’s Guide to Getting Started Online Fast & Easy 5
Domain Registration
No matter what type of business model you choose, you will need a
domain name. Your choice of domain is crucial, because once you have
started to brand a particular domain, changing it could cost you a lot of
traffic.
You have two basic choices. You could get something short, catchy, and
memorable, or a domain with keywords.
If you will be promoting it with paid marketing methods like PPC, a catchy
domain can be very helpful with branding and it makes it easy for people
to come back to your site if they don’t bookmark you the first time.
If you are going to depend on free traffic, especially search engine traffic,
it’s advisable to get a domain that contains keywords. If you’re marketing
golf clubs, you would ideally want golfclubs.com, but that would probably
be taken. Something like cheapgolfclubs.com or topgolfclubs.com would
also be good, assuming either of those keyword phrases got a good
amount of searches.
Melodye Lorrayne and www.MelodyesMarketingMastery.com
The Newbie Marketer’s Guide to Getting Started Online Fast & Easy 6
I use GoDaddy for many of my domains. I also recommend NameCheap
for cheap, reliable domains. They have free WHOIS protection for the first
year of each domain.
Web Hosting
Once you have a domain, you need somewhere to host it. I don’t
recommend using free hosting, because they could remove your site at
any time, whether you have broken any rules or not. I’ve heard of this
happen to people many times, so it’s best to just shell out some cash to
get a good, reliable host.
Fortunately, good hosting can be purchased for as little as $10 per month.
I personally recommend HostGator. I have used them for years without
any issues, and they are very inexpensive. Their “Baby Plan” plan is less
than $10 per month, and you can host dozens of sites on one account.
I do recommend making sure you research a hosting company very
carefully before you go with them. If you make the wrong decision and
your hosting company turns out to have slow servers, a lot of downtime,
missing features you need, or poor customer service, you will have to
spend a lot of time working to transfer your files. You may also face a little
Melodye Lorrayne and www.MelodyesMarketingMastery.com
The Newbie Marketer’s Guide to Getting Started Online Fast & Easy 7
downtime as you wait for the DNS to resolve to the new host, so it’s
better to find a reliable host right from the start.
Note: For detailed instructions on website setup, FTP management,
installing WordPress, and Customizing WordPress, I suggest getting a copy
of my ebook “The Essential Newbie’s Guide On How To Start An Online
Business Fast For Under $100.” This ebook will save you weeks getting
started online.
Content Is King
Now that you’ve got your website you need valuable content for your
readers. As a newbie, you may be thinking, “what can I write about?”.
Well, as a start you can purchase PLR (private label rights) articles to post
to your site. Don’t worry, even some of the pros do it.
Be sure not to use the article “as is”. Make it your own – put it in your
own voice. This is also a good way to learn as you go.
Also, read other people’s articles and if there is a topic that gets your
interest, write what you’ve learned and post it on your blog. Remember,
you don’t have to be a guru to be able to help someone else.
Melodye Lorrayne and www.MelodyesMarketingMastery.com
The Newbie Marketer’s Guide to Getting Started Online Fast & Easy 8
It is very easy to find some topics and do some quick research and then
write an article on that subject. There is loads of information out there.
You just have to find it.
You can also pay someone to write articles on your niche for you if your
budget allows. You can find writers on fiverr.com, odesk.com, and
elance.com.
You can also add videos, infographics, and audio as content on your site as
well. Get creative.
Choose Your Offers To Promote
A great place to start to choose affiliate offers is Clickbank.com. It is the
top affiliate marketplace and has digital products that you can promote
and make a nice commission from. Since you are in the internet
marketing niche, I suggest starting in the category of E-Business and E-
Marketing, although there are numerous categories to choose from.
Choose a couple of products that have high gravity rating and popularity.
Check out the sales page to make sure it is professional. You don’t have to
buy a product in order to market it. But if you have the funds, I do suggest
Melodye Lorrayne and www.MelodyesMarketingMastery.com
The Newbie Marketer’s Guide to Getting Started Online Fast & Easy 9
that you do buy it and really check it out so that you are well informed
about the product that you are recommending. The goal is to find some
high quality products that are selling and promote them.
Click the promote link next to the product and you will then get your hop
link (Clickbank affiliate link). Copy this somewhere like a spreadsheet and
start promoting.
It is best to cloak or hide your affiliate url so that people will not steal your
commissions. One cloaker that I use comes with Vital Viral Pro. It is free
and easy to use. You can create a link that forwards to your affiliate url
but the visitor will not see the address.
You can also buy a domain name and mask and forward it to your affiliate
link. For example, if you are marketing a weightloss product, you can buy
a domain name specific to that product or a general one that can be used
with any weightloss health product.
I recommend, writing an article or review on the offers you have chosen
and place your affiliate link (cloaked) or domain address in the article a
couple of times. Get in the habit of recommending tools and resources to
your readers to help them build their business.
Melodye Lorrayne and www.MelodyesMarketingMastery.com
The Newbie Marketer’s Guide to Getting Started Online Fast & Easy 10
Marketing
It seems like the one element most online business owners forget is
marketing. Back in the earlier days of the internet, I understand that you
could build a website and sit back and wait for traffic to roll in. (Well, you
would have to submit your site to Yahoo and a few other places, but
eventually the traffic would flow in with very little effort.)
These days, you must be extremely aggressive with your marketing if you
hope to succeed. There are free or inexpensive marketing methods such
as search engine optimization (this can get costly), article marketing, social
marketing, video marketing, and forum marketing. These require time, but
little or no upfront cash outlay and are a slow means of marketing your
business.
And there are paid methods which do require upfront payment, but can
often send traffic faster. These methods include pay-per-click marketing,
paid advertising, solo ads, etc.
Melodye Lorrayne and www.MelodyesMarketingMastery.com
The Newbie Marketer’s Guide to Getting Started Online Fast & Easy 11
List Building
The final key to a truly successful online business is building an email list.
Some people seem to be afraid of email marketing, but it is extremely
profitable and highly effective.
When you build an email list, you have a way to contact people even if
they never return to your website. If someone doesn’t buy anything from
you on their first visit, chances are they will leave and never come back,
and you will lose your chance to make money from them forever.
However, if you get that person to sign up for your email list, you will be
able to market to them many times over the years, potentially making
money from them again and again instead of just once (or not at all.)
Most marketers recommend Aweber and GetResponse autoresponders
for hosted list building. Either one works well, and they are both
affordable, about $19/mo and up depending on the size of your list.
Later I’ll share an awesome marketing platform that includes a built-in
autoresponder email list builder. I prefer this marketing platform because
of the wide range of features I can use for my business.
Melodye Lorrayne and www.MelodyesMarketingMastery.com
The Newbie Marketer’s Guide to Getting Started Online Fast & Easy 12
Choose the one that seems right for you and start building a list right
away. Every subscriber you get is another chance to make a sale whenever
you send an email to your list, so start building your list right away for
maximum profits from your business!
More Resources
This was a get-you-started checklist. For more in-depth step-by-step
information on how to get started online with your own website, how to
customize your website, how to build an email list, creating capture pages
and sales funnels, copywriting tips, marketing strategies, and valuable
resources, order a copy of my ebook, “The Essential Newbie’s Guide On
How To Start An Online Business Fast For Under $100.”
Melodye Lorrayne and www.MelodyesMarketingMastery.com
The Newbie Marketer’s Guide to Getting Started Online Fast & Easy 13
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