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The Future of Cloud Computing
Steve [email protected]
Director of Product Management, Microsoft CorporationSQL Azure & Middleware
Agenda
The Public Cloud and Platform As a Service
Eye On Earth
Cloud Computing Investments & An Overview of the Windows Azure Platform
The Future of Cloud Computing
Public Cloud Defined
Public cloud or external cloud describes cloud computing in the traditional mainstream sense, whereby resources are dynamically provisioned on a fine-grained, self-service basis over the Internet, via web applications/web services, from an off-site third-party provider who bills on a fine-grained utility computing basis.[26]
• Not rip and replace• More than virtualization• Services building blocks
Spectrum of Cloud Computing
(On-Premises)
Infrastructure
(as a Service)
Platform(as a
Service)
Storage
Servers
Networking
O/S
Middleware
Virtualization
Data
Applications
Runtime
Storage
Servers
Networking
O/S
Middleware
Virtualization
Data
Applications
Runtime
You m
anage M
anaged b
y v
endor
Managed b
y v
endor
You m
anage
You m
anage
Storage
Servers
Networking
O/S
Middleware
Virtualization
Applications
Runtime
Data
Software(as a
Service)
Managed b
y v
endor
Storage
Servers
Networking
O/S
Middleware
Virtualization
Applications
Runtime
Data
Public Cloud
Increased Operational Efficiencies• Admin to server ratio of 1: 1,000-3,000 • On-demand provisioning • Eliminates hardware maintenance• 27 MW datacenters operated with Less than 50
people
10x efficiency in admin to server ratio
• Use what you know; Connect to what exists• Interoperable & Heterogeneous2
• Open, flexible
Eye On Earthhttp://www.eyeonearth.eu
European Environment Agency (EEA)Water and air quality data from the 32 member countries of the EEANetworking 600 partner organizations across research institutes, universities, ministries and agencies6,000 monitoring stationsUsed to develop and implement environment policy for 600 million citizens
Cloud services: Windows Azure, SQL Azure, Bing MapsVideo: http://tinyurl.com/eyeonearthCase Study: http://tinyurl.com/eoe-casestudy
Economies of Scale
Worldwide datacenter investments
Right-sized Servers• Eliminates unnecessary components• Increased power efficiency • Optimized performance by workload
Reduced Infrastructure costs• Servers operate at higher temperatures• Use of free air cooling where possible• Advanced power management techniques• Eliminate chillers• Commodity hardware purchased in quantity
Server Consolidation with Virtualization
90% decrease in power
per-server costs*
Cost Reduction in Public Cloud
North Central U.S. Datacenter $500M+ investment
700,000 square feet7.5 miles of chilled water piping
26,000 cubic yards of concrete
1.5 million man-hours-of-labor
3400 tons of steel
2400 tons of copper
190 miles of conduit
Datacenter Scale
“Datacenters have become as vital to the functioning of society as power stations” – The Economist
500,000-707,000 sq. ft. 27-60 MWHydroelectric poweredRecycled water or outside air for cooling
Windows Azure Platform
General Purpose Programming Languages
Compute
Storage
Management
Marketplace
App FabricCDN
Windows Azure Platform
Relational
databaseData Sync
Extending the Reach of DataHTML 5 and
next-gen webWEB, MOBILE & SOCIAL
EXPERIENCES
Mobile and Client Devices
Social and Geospatial
CLOUD DATA
ON-PREMISES
MarketplaceDataMarket
Extending the Reach of Data
browser phone tablets & devices
The Future Happening Now
The Future Happening Now
“Smartphone shipments surpass PCs” (2010 Q4)Financial Times Feb 08 2011; http://www.ft.com/cms/s/2/d96e3bd8-33ca-11e0-b1ed-00144feabdc0.html#axzz1DV7zJ5nj
“Twitter Reveals: 75% of Our Traffic is via API (3 billion calls per day)
Programmable Web Apr 15 2010; http://blog.programmableweb.com/2010/04/15/twitter-reveals-75-of-our-traffic-is-via-api-3-billion-calls-per-day/
Proliferation of Web APIs fuel the popularity of a web service…increasingly the API is the service
Wired Mar 08 2011; http://www.webmonkey.com/2011/03/thousand-of-apis-paint-a-bright-future-for-the-web/
The web has evolved to more than just a browser experience; it’s a heterogeneous mix of browser, smartphone, tablet applications and app-markets.
1990’S - INTRANET 2000’S - WEB 2010 – DEVICES NEXT – DATA REACH
What’s Next For Cloud Computing
Simplifying the complexAgility and entrepreneurshipHybrid applications & premises aware systemsRide, don’t resist the wave of dataSynchronized, multi-form factor user experiences
Wrapping Up (just one more slide…)
Bet on the public cloud for new innovation and to extend what exists
Cloud computing abstracts complexity and be heterogeneous and open
There are new frontiers for the cloud to power multi-format user experiences and harness the explosion of data on the web