-
For example: Marc Forster
On the Swiss farmers‘ Secret Service:How we approach stars to be
part of the farmers campaign.
-
Surprising, eye-catching and likeable…
• Since one and a half year, celebrities promote Swiss farmers
and their naturalproducts with a personal slogan
• „Surprising, eye-catching and likeable“, that is the topic of
your concept and ofthe image campaign for the Swiss Farmers
• The campaign is an incredible success:
• 80 percent of the Swiss population think it‘s likeable• 60
percent of the Swiss population think it‘s authentic
-
The Swiss farmers…
• …commit themselves to an „ecologically, economically and
socially sustainablealimentation“
• …fight for the prevention of cultivated land and for the
protection of nature
• … produce high quality products with clearly declared
production methods andorigin labels
• …place emphasis on keeping animals in their natural
environment
• …want to plead for the key values „sustainability“ and
„orientation by nature“,solidly united with farmers all over the
world in the global market
-
His field is the green grass…
Coach of the Swiss National
soccer team
Voted by the Swiss population as
„Swiss of the year 2006“
Jakob Kuhn
-
She smiles for balanced nutrition…
Moderator on TV in Italy, Germany
and Switzerland
Singer
Ex-wife of singer Eros Ramazotti
The Swiss Victoria Beckham
Michelle Hunziker
-
She serves for happy animals…
Worldwide known and very successful
tennis player
Charity worker for animals
Patty Schnyder
-
He gasses up in Swiss landscapes…
Best F1 driver ever
Seven times world champion
Lives in Switzerland (canton VD)
Michael Schumacher
-
He keeps in good shape with healthy products…
Swiss figure skater
Two-time World Champion
Olympic silver medallist
Stéphane Lambiel
-
He gets inspired by cultivated nature…
Swiss singer and songwriter
Very successful in France
Stephan Eicher
-
She‘s energetic thanks to fruit and vegetables…
Swiss actress
Stephanie Glaser
-
They agree: Farmers products are the best…
CEO of „Coop“, one of the two
biggest retail trade companies in
Switzerland
Hansueli Loosli
CEO of „Migros“, the other biggest
retail trade company in Switzerland
Herbert Bolliger
* This picture has storied in Swiss press
-
She rejoices due to won ecological balance…
Famous Swiss opera singer
Noëmi Nadelmann
-
We would like you to…
• …be persuaded that the production of nourishment throughout
the world shouldbe carried out respectfully towards nature
• …participate in a short photo shooting in the Swiss
traditional Edelweiss shirt –you name time and place, we come to
you
• …develop a personal slogan together with us
• …take part: Not in our farmers’ secret service, but in their
public service
-
Thank you for your attention!
