One Man's VISION

JLW Regional Training Center JL White International, Inc 2440 Bert Drive, Suite 202, Hollister, CA 95023 Phone: 831-236-8176 E-Mail: [email protected] Web: www.jlwhiteinternational.com

ONE MAN'S VISION

February 13, 2015 ONE MAN'S VISION page 2

One Man's Vision There's an old saying that if you don’t know where you’re going, any road will get you there. It's this same

sentiment of the importance of having direction, of defining your purpose, that permeates the very being of JL

White International's CEO, Jim White, PhD. "Living a life without purpose is living an unrealized life. In short,

you are the walking dead," says Dr. White, who is based in Carmel, California. This credo is underscored by his

work in helping others to discover their own passion through the various programs he leads including an online

teleseminar program, "What's My Purpose? Life Mastery Course", based on his highly successful book, his

engaging "12 O’Clock High Leadership Summit", and the year-long Circle of Success® Business Mastery course.

Late last year, Dr. White opened the JLW Regional Training Center in Hollister, in order to bring his unique

approach to business within reach of the Central Coast. By doing so, he intends to expand opportunities for

the community to identify priorities, develop specific strategies, and create a road map for their future by

providing much needed access to management and leadership programs, branding and public relations strategy

consultation, and best business practice advisory groups. The Training Center will provide a venue for learning,

sharing, connecting and consensus-building; but more importantly, a place where individuals and their ideas

can become catalysts for change.

A broadminded visionary and "out of the box thinker", White feels strongly that leadership development is one

of the best tools available for building and strengthening community connections on the Central Coast. A

partnership with CSUMB Small Business Development Center last year whetted White's appetite for further work

in San Benito County and the surrounding region. After providing individual counseling and group workshops to

start-ups and business owners, with help from a grant from the Community Foundation for San Benito County,

White expanded his clientele to include Hollister based companies and graduates of his "12 O’Clock High

Leadership Summit", Jim and Mari Rossi of B & R Farms, Tim Borland of Bar SZ Ranch, and Christine O. Breen of

the Breen Law Firm. “Jim’s program is intense, challenging, and ultimately transformational. The results are in

the bottom line. Our revenues have already increased by 30%. This was the missing piece to our long-term

success,” Christine O. Breen said of her experience.

Another graduate of White's leadership program, Tamra Koll of Creative Design and Consulting, a full service

management consulting firm, recently became an affiliate of JL White International, shared her enthusiasm

about this collaboration in a letter to Dr. White. “We appreciate you and everything that we have learned from

you and look forward to learning more and sharing a bigger success story,” wrote Koll. "I truly appreciate your

knowledge and concern for each of us individually, as well as the whole group. Your graciousness and honesty

are sincere, and I feel like you have opened your heart and welcomed all of us into your personal circle of

friends. I look forward to reporting and sharing our successes with you and continue to build this relationship

for many years to come."


With a firm belief in developing strong and diverse community leadership, White sees opportunity where others

do not, and has a very holistic perspective on economic development. His inclusive and collaborative

approaches to business retention and expansion, small business and entrepreneurial development, and the

creation of tourism attractions in the Central Coast are grounded in identifying local assets, mobilizing

knowledge and talents throughout the community, and maximizing economic resources. He sees a need to

create a critical mass in the region - to work together and join forces so that the Central Coast can seize

opportunities, spur economic growth, and create jobs.

He sees a world of possibilities in recreation and ecotourism opportunities around natural assets like the new

Pinnacles National Park, development of agritourism and wine-related tourism, and in attracting businesses to

underutilized areas of San Benito County such as near Hollister Municipal Airport and in the city of San Juan

Bautista. Bringing his own thoughtful brand of leadership to the table, White believes his training facility and

series of programs will help communities invent new strategies while building on the region's economic

strengths. With the area's easy access to higher level policy makers and state regulatory authorities, White also

sees promise in cultivating regional growth in the field of agriculture research and technology, which in turn,

will help strengthen the agriculture community as a whole.

When discussing his vision for San Benito County, White is quick to say that his ideas are focused on providing a

better quality of life through smart growth that doesn't destroy the region's authenticity, natural beauty, or

diminish the historic charm of towns like San Juan Bautista. He talks of finding alternative solutions to the

myriad of problems facing the world today - environmental issues, energy use, education, workforce

development, healthcare, affordable housing, infrastructure, and crime. White wants to attract the best and

the brightest by offering a venue for people to explore collaborative opportunities and teaching them how to

adapt new ideas and new practices. He says that in order for things to shift, we must be both aware and

involved. With over 50% of Hollister residents commuting to out-of-town employment each day, one of the

biggest challenges White sees is changing the perception of the area so that it can attract everything from

emerging industries and biotech labs to corporate expansions and start-ups.

While the Central Coast has a wealth of assets to attract growth, White is banking on one asset in particular to

help bring his vision for the area to fruition. With their deep sense shared heritage, culture, and history, it is

not money, but people who are essential to successful economic, social, civic, and environmental

development. White says the JLW Training Center will be an anchor to economic initiatives throughout the

area, and a place to harvest local opportunities. It will support the broad range of needs of local

entrepreneurs, small businesses, and residents alike by enabling them to more effectively address the

community’s core challenges.


The center will provide new perspective to local challenges and spread the idea that the Central Coast can and

will capture the interest of the Silicon Valley's. By redefining and broadening what economic development

means to communities like Tres Pinos, Aromas, San Juan Bautista and Hollister. With a focus on supporting the

livelihood of local communities, White intends to build partnerships, energy, and momentum by offering

people the expertise and resources they need to launch a major economic development.

Dr. White's belief that small towns can have big ideas is evident in his broad-based and multifaceted

approaches to everything from leadership development to philanthropy. For him, it is about inspiring

excellence in people, getting them to look inward to find new solutions to old problems, and most importantly,

giving them the tools they need to overcome barriers to growth and achieve long-term success. As an authority

on helping people to realize their full potential, Dr. White is confident in his methods and excited to get the

ball rolling. Firmly committed to making a difference, he welcomes the entire community to join him in making

this vision for the Central Coast a reality.

About Jim White, PhD

Jim White PhD is the founder and CEO of JL White International, Inc., a full service management consulting and leadership

development organization. Jim first found his entrepreneurial spirit at age five when he created his first business

collecting and selling Coke bottles to help support his family. From these humble beginnings, Jim went on to serve his

country in Vietnam before entering the corporate world upon his return. Throughout his career, he has bought, expanded,

and sold 22 companies, operating in 43 countries, generating more than $1.8 billion in revenue. For over 35 years, he has

worked with organizations and individuals worldwide to help define and implement excellence.

To learn more about JL White International and the JLW Training Center services, including the new accelerated "Circle of

Success" program for small business owners, visit www.jlwhiteinternational.com.

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One Man's VISION