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OneTap CommerceMOBILE COMMERCE FOUNDATION
November, 2014
OneTap Commerce © 2014 2
The trick to building great mobile experiences for customers which are efficient, reliable and scalable is to use an established foundation, on which we can plug in all the value-add apps and mobile functions ...
OneTap Commerce
Collect ™
OneTap Commerce
Monitor ™
OneTap Commerce
Decide ™ OneTap Commerce
Touch ™ OneTap Commerce
Learn ™
Bring in data (offers, location, events, customer requests/inputs, etc.)
Integrate the data, in real-time, and prepare it for use
Monitor sensors, data sources, locations, loyalty program details, etc. 24 x7
Learn the nuances of the customer’s situation to help in all the right areas at all the right times
Analyze the collected knowledge about the customer
Make decisions about what to say to them
Cue up the message for delivery
Get the customer’s attention – via alerts, messaging, emails, etc
Communicate good deals, risk of missing meetings, birthday gifts to buy, groceries needed, train delays, etc.)
Intelligent Rules Engine | Control Module | Application Engine | Connectors | Security | Host Card Emulation Module
Process everything the customer has done and not done and learn from it
Take on board their likes and dislikes they have input about experiences
Use advanced, self-learning data mining algorithms to learn what is working and not working
The OneTap Commerce Mobile Commerce Foundation
OneTap CommerceMobile Commerce Transaction Manager™
OneTap CommerceMobile Commerce
Transaction Manager™
Customer Contact (CRM)
Mobile Commerce Datamart
OneTap Commerce © 2014 3
But the customer experience magic is provided by the infrastructure behind the mobile interaction – it’s the server-side big data and CRM software…
OneTap Commerce
Collect ™OneTap Commerce
Monitor ™OneTap Commerce
Decide ™OneTap Commerce
Touch ™OneTap Commerce
Learn ™
External Systems
Internal Systems
Trigger logic repository
360° customer information
Predictive models
Real-time Personalisatio
n
Campaign management
External Data
Internal Data
Outbound
Inbound
Data Integration
Extraction Initial staging Data qualty Clean staging Calculations & splits Processing &
enrichment Target filtering Load – ready
publish Load
Query & Reporting
Automatic offer and response logging
Omni-channel inbound & outbound comms.
Data Governance / Data Quality | Security and Data Privacy | Systems Management & Administration | Contact Governance | Decision Science
Carlucci’s
Business Rules Determine Eligibility
Offer Sets
Customer
Selected Offer
Arbitration Ranks and Selects Offer
ineligible
ineligible
Likelihood Prediction Scores Eligible Offers
25%
20%ineligible
X
X
X
Offers
Fendi
YSL
Gucci
Pret
McDonalds 2
3
15
.5
.6
.63
Likelihood Benefit
.1%
Silvio’s
Cut & Save
7%
.5% 9
9.045
.015
Prioritize: By likelihood By benefit By expected value Other criteria
Automatic offer and response logging
Dining
Hair Salon
Handbags
What also differentiates our approach to delivering mobile commerce experiences from others?
4
Self-learning, scalable, real-time personalisation
OneTap Commerce © 2014
OneTap Commerce: Mobile Commerce Transaction Manager ™
OneTap Commerce © 2014 5
iOS
Android
Window 7
UI SD
K
Transaction Manager Hub
Customer Contact (CRM)
Real-time Personalisatio
n
Campaign management
Outbound
Inbound
Mobile & Web
Omni-channel inbound & outbound comms.
POS API
• PIN entry Devices• Bluetooth Low
Energy• Smart Card Reader• NFC
Middlew
are
Global Payments Processor
Fleet / Fueling
This is the other half of the OneTap Commerce Mobile Commerce Foundation™
External data sources
Hos
t API
• Offers/coupons• Inventory
systems
• Public transit• Car parks• Etc.
Dashboard
One Tap Rules Engine™ Defines Individual
Transaction Routing Rule Validation Used for non-
monetary and Monetary
Transaction Mgt.
One Tap Controller™ Provides connectivity
to Points of Consumer Interaction
POS & MPOS Web Sites & SMS Smart Phones & Tablets
One Tap App Engine™ Location where
OneTap host Valued Added App server software
Apps from (A-Z) Drives thin client devices
One Tap Connectors™ Connects to ALL
External Host-Servers Simplified Host API’s Payment Processors CRM Loyalty Programs Many more
One Tap Security™ Vault/eWallet
integration Monitors – warning
alerts QR code generation
(when used as payment)
One Tap HCE Module™ Security and
authentication Credential
Management Tokenization Encryption NFC Ready Card Key SDK’s
Customer analysis & opportunity Identification, profiling and targeting
Segmentation (creation of test/control cells)
Reporting & data mining
List generation (inclusions & exclusions)
Customer contact governance
Campaign planning and workflow management
Multi-step, trigger-based longitudinal campaign execution
Response measurement (automatic) & forecasting
Automatic campaign/offer history collection (for closed-loop analysis)
Self-learning inbound decisioning
Email, SMS & app messaging automation
6
Our Perspective: It’s all about presenting the right communication to the right customer at the right time and right location…
Which is why our mobile commerce foundation houses the “server-side big data and CRM software” -- it’s how we create a more convenient, more relevant mobile customer experience than anyone else
OneTap Commerce © 2014
+44 (203) 286 2923+1 (813) 699 5433
www.OneTapCommerce.com
Contact us and Go Mobile!
OneTap Commerce © 2014 7
